NGO Weekly | Top Nonprofit Stories on Trends, Transformation & Technology | By Dr. Daniel Schwenger (NGO-Weekly)

World NGO Day is coming up on February 27th🌍 ! I had the opportunity to  interview its initiator and founder, Marcis Skadmanis. 

We talked about  the state of NGOs and how we can support them to overcome tragedy and  strengthen mental health, enabling them to strengthen their own power  and purpose. 

🌏🌏 FOLLOW THE WORLD NGO DAY  🌏🌏 

► Homepage: https://worldngoday.org/ 

► Description of the World NGO Day: https://www.daysoftheyear.com/days/world-ngo-day/ 

► Hashtag #worldngoday #worldngoday2023  

🌏🌏🌏 FOLLOW MARCIS SKADMANIS  🌏🌏🌏 

► Twitter: https://twitter.com/MarcisSkadmanis

► Instagram: https://www.instagram.com/marcusskadman/

 ► Homepage: https://skadmanis.org/ 

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸  I am Daniel Schwenger, a digital marketing specialist and YouTube  Influencer in Geneva/Switzerland. I help thought leaders and business  owners to set up their home studio for high-quality video streams and to  get into the right mindset, look good on camera and gain trust,  engagement and clients.

► CONTACT & WEBSITE: https://live-broadcasting.rocks/

► TWITTER: https://twitter.com/livebcast 

► INSTAGRAM: https://www.instagram.com/livebroadcasting_rocks 

► LINKEDIN: https://www.linkedin.com/in/schwenger/

► Facebook Group on Live Broadcasting: https://www.facebook.com/groups/livebroadcastingrocks
   

*** MORE INTERVIEWS WITH MARCIS  *** 

► Interview with Marcis from 2021: How the World NGO Day began: https://youtu.be/J8k9tP2IoqE 

► NGO-Weekly Podcast: 

👉Apple Podcast: https://lnkd.in/di6vv2t 

👉Spotify https://lnkd.in/dtT5GpB   

I had the opportunity to interview its initiator and founder, Marcis  Skadmanis. We talked about the opportunities nonprofits can gain in cryptocurrencies for their donation and fundraising. 

We talked about the following questions:

• What is Crypto Philanthropy?
• Can a charity accept cryptocurrencies?
• Why should a nonprofit accept cryptocurrency?
• Which nonprofits and NGOs can benefit from Crypto currencies for their funding?
• How can nonprofits and NGOs start with Crypto currencies?
• What funding platforms already support crypto donations for nonprofits?
• How can Nonprofits profit from small donations through NFTs?

🌏🌏 FOLLOW THE WORLD NGO DAY  🌏🌏

► Homepage: https://worldngoday.org/

► Description of the World NGO Day: https://www.daysoftheyear.com/days/world-ngo-day/

► Hashtag #worldngoday #worldngoday2023

🌏🌏🌏 FOLLOW MARCIS SKADMANIS  🌏🌏🌏

► Twitter: https://twitter.com/MarcisSkadmanis

► Instagram: https://www.instagram.com/marcusskadman/

► Homepage: https://skadmanis.org/

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸  I am Daniel Schwenger, a digital marketing specialist and YouTube  Influencer in Geneva/Switzerland. I help thought leaders and business  owners to set up their home studio for high-quality video streams and to  get into the right mindset, look good on camera and gain trust,  engagement and clients.

► CONTACT & WEBSITE: https://live-broadcasting.rocks/

► TWITTER: https://twitter.com/livebcast

► INSTAGRAM: https://www.instagram.com/livebroadcasting_rocks

► LINKEDIN: https://www.linkedin.com/in/schwenger/

► Facebook Group on Live Broadcasting: https://www.facebook.com/groups/livebroadcastingrocks

*** MORE INTERVIEWS WITH MARCIS  ***

► Interview with Marcis from 2021: How the World NGO Day began: https://youtu.be/J8k9tP2IoqE

► NGO-Weekly Podcast:

👉Apple Podcast: https://lnkd.in/di6vv2t

👉Spotify https://lnkd.in/dtT5GpB

Blackbaud hack
International aid groups – and their private donors were victim of a hacking attack at the US-based cloud service provider for nonprofits Blackbaud. Names, addresses, and records of individual donations were stolen. The service provider paid an undisclosed ransom to return the data and delete any copies.

Related links:
https://www.thenewhumanitarian.org/news/2020/08/04/NGO-fundraising-database-hack
https://www.insidehighered.com/quicktakes/2020/07/31/us-institutions-affected-blackbaud-cyberattack
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Karmagawa
A popular charity on Instagram announced to donate $1 million to help children impacted by coronavirus and civil war in Yemen. According to an article of the NY Post and the organization’s social media, Sykes will chip in $500,000 from his June and July stock trading profits, with the rest of the total made up of contributions from his social media followers and sales of the group’s merchandise.

Related links:
https://nypost.com/2020/08/03/nonprofit-karmagawa-to-donate-1-million-for-children-in-yemen/
http://karmagawa.org/index.php/frequently-asked-questions/

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Nonprofits in economic troubles
The Corona pandemic and world recession are straining the budgets of nonprofits around the world. The explosion in the need for food, shelter, rental assistance, and other charity quickly outstripped many nonprofit’s available resources.

Related links:
https://www.washingtonpost.com/local/non-profits-coronavirus-fail/2020/08/02/ef486414-d371-11ea-9038-af089b63ac21_story.html

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

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Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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Nongovernmental organizations are leading relief efforts in Lebanon

As authorities are overwhelmed, volunteers and nonprofit organizations are helping to clean up the city and distribute aid to survivors. Humanitarian organizations of all sorts are gearing up with their fundraising as well.

According to Google Trends, worldwide keyword searches like «donations to Lebanon» and «aid for Lebanon» have been risen 10 to 20 fold in the days following the explosion. Among the trending Google searches is the nonprofit «ImpactLebanon» that was endorsed by George und Amal Clooney.

Small initiatives such as ImpactLebanon can have a similar impact in fundraising if they are positioned well in the digital universe. This podcast explores the reasons.

Related Links:

• List of aid organization to Lebanon: https://www.washingtonpost.com/world/2020/08/06/heres-how-help-beirut/
• Worldwide search Google Trends on aid for Lebanon: https://bit.ly/30WW2im

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More NGOs face cuts and closures as the volatile Covid-19 crisis continues.

Just over half of the NGOs (53%) say they are facing lower income. Some 79% of have been forced to reduce their activities due to the pandemic. Around 5% said the virus posed a danger for the future of their organization, and 47% said the threat was «substantial».

An NGO survey carried out among 116 international development organizations in the United Kingdom painted an even more pessimistic picture than that of Geneva. In all, 70% of the British NGOs expected some financial difficulty in the coming months and 43% believed they would not survive in the next six months if they didn’t receive additional funds. 

Links to quoted surveys:

• Survey by the Geneva Welcome Center (May 2020): https://pressclub.ch/wp-content/uploads/2020/05/2020_05_sondage_covid_ONG_brief-1.pdf
• Survey by the UK network for organisations working in international development: https://www.bond.org.uk/news/2020/05/programmes-at-risk-as-more-ngos-face-closure

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New normal for political fundraising

Online fundraising events in 2020 are not only interesting from the perspective of the US Elections but will also pose the new normal for nonprofit organizations in a post-coronavirus world.

This topic is discussed in This week's episode of the Us political magazine Politico and their Nerdcast podcast. 

Find a link to the podcast here:

• https://www.politico.com/news/2020/08/14/fundraising-remix-the-zoom-where-it-happens-395097

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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For-Profit companies Lyft and Mastercard deliver 1Million meals through nonprofit partners

The COVID-19 pandemic leads to new alliances between the for-profit and non-profit sectors: To meet the needs of growing food insecurity in the U.S., Lyft and Mastercard announced to deliver one million healthy meals. Especially targeted are low-income families and seniors in communities of color.

Related links:

• LyftUp initiative: https://www.lyft.com/lyftup/access
• Article: https://www.roi-nj.com/2020/08/18/industry/lyft-mastercard-to-deliver-1m-meals-to-underserved-communities-through-nonprofit-partners/

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National Nonprofit Day recognizes the goals and positive impacts nonprofits have on communities and the world.
 
A comment in the Massachusetts-based “Sun” highlighted how the COVID pandemic is severely hurting the nonprofit sector across North America.

The article quotes a recent analysis by the Candid Foundation estimates that between 11% and 38% of nonprofits across the US will fail in the next 3 years.

• Article "The Sun": https://www.lowellsun.com/2020/08/16/ensuring-that-our-nonprofits-survive-the-pandemic/
• Analysis Candid Foundation: "How many nonprofits will shut their doors?": https://blog.candid.org/post/how-many-nonprofits-will-shut-their-doors/

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Violence against humanitarian workers has never been higher

2019 attacks against aid workers surpassed all previous years, the United Nations declared. According to the aid worker database, a total of 483 of aid workers were victims of violent attacks, 125 among them lost their lives. This represents an 18 percent increase in casualties compared to the previous year.

Related Links:

• https://www.un.org/en/observances/humanitarian-day
• https://aidworkersecurity.org/

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What trends are shaping your organization? Would you like to reach out through a podcasting? Contact Dr. Daniel Schwenger at podcast@ngo-research.org.

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🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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This is a testing time for nonprofits: Within the COVID Pandemic, demand for nonprofits' excellence in programs and services is rising. Meeting the increasing demand leaves many nonprofits fighting for resources and struggling to connect with people. With social distancing, in-person events canceled, and social channels to reach out, nonprofits’ digital capabilities are becoming increasingly important to attract and retain donors. 

End of February this year, at the beginning of the Corona outbreak, Salesforce Cloud and digital Marketing automation leader, has been presenting its second edition of the Nonprofit Trends Report. According to the report, most nonprofits find themselves in a backlog of adapting and embracing technology. Two-thirds of respondents said that the technology they use at home is more productive than what they use at their nonprofit. Three quarters said to have a CRM system in place, but only half of it use it to engage through social and digital channels.  

In an increasingly digital world, measurement and testing are the basis of marketing success. To reach the highest potential impact, nonprofits have to set and track timely data of their marketing goals. However, less than one-third of surveyed organizations measured email deliverability, social influence, or marketing conversion at all. 

Even though times are tough, the current situation is presenting an opportunity to engage with inspired individuals, Salesforce concludes in the Trends Report. More than ever, nonprofits have an opportunity to engage hearts and minds, inspire people to take action, measure their impact, and manage their entire mission. As expectations change, so must the social sector’s approach to serving people and achieve their mission.

So, what is shifting for your nonprofit organization, and how does technology support its ability to fund and your organization's mission? I am looking forward to showcasing your story. Contact me at podcast@ngo-research.org.

Sources:

• https://data.unicef.org/resources/how-covid-19-is-changing-the-world-a-statistical-perspective/
• https://www.salesforce.org/blog/nonprofit-trends-report-second-edition-research/

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🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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Generation Z contributes strongest to volunteering, LinkedIn study shows 

The Corona pandemic has contributed to a boost in Volunteering and civil rights activity in recent months according to Linkedin. New data from the professional social network shows that its members in the United States added more than 110,000 volunteer activities to their profiles each month. This is more than twice the rate than recently.

 LinkedIn’s numbers show that nonprofits could benefit from the volunteerism of „Generation Z -  People younger than 25. They are the most likely to list volunteering activities. Relative to their overall share in LinkedIn, people older than 55 are least likely to list themselves up for volunteering activities.

Source:
https://www.thenonprofittimes.com/hr/pandemic-spreads-volunteering-study-shows/#

More people will need Charity‘s aid in the United Kingdom due to covid19
A recent survey by The National Emergencies Trust projects that 7 million people could be forced to seek help from a charity within the next twelve months. The poll, taken in August, asked 2,000 UK adults was commissioned by the National Emergencies Trust to see the extend of people affected by COVID in the United Kingdom.

The survey has also revealed that 61% would likely need charitable aid for the first time in their lives. The most common reasons people would need help from the Third Sector were help with housing, financial struggles/difficulties, and re-training to find new work

Source: https://cloudthing.com/news/7m-brits-will-need-charitable-aid-post-covid

SMS and mobile fundraising messaging audiences growing fastest
In 2020, the growth of mobile audiences has been by far outpacing social media or email. The volume of text messaging by nonprofits grew by 14 percent overall last year. Nonprofit text messaging audiences grew by a quarter compared to last year, more than six times of the Facebook audiences. Email list sizes actually declined slightly. 

The numbers are still a sign that users are incredibly comfortable using mobile devices as their primary means of staying in touch with the causes they care about. However, the mobile contacts that nonprofits have are still low. According to the report, nonprofits only have 72 mobile subscribers for every 1,000 email addresses.

Source: https://www.mrbenchmarks.com/insight

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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Great problem solvers are made, not born. That’s what a recently published  McKinsey article of Robert McLean and Charles Conn. After decades of problem-solving with leaders across all sectors the authors find: Effective leaders learn to adopt a particularly open and curious mindset and use to a systematic process for cracking even the most complicated problems. Here are their 6 mindsets to success.

Thanks to the authors for their permission to use the article as a base of this' weeks podcast. I refer and quote to the author's article and draw connections to challenges in the nonprofit world. The article depicts major disruptions and trends in leadership and management in recent years. As the authors highlight, the presented mindsets are relevant for success in all sectors, including nonprofits.

The original article can be found here:
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/six-problem-solving-mindsets-for-very-uncertain-times


🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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#Livebroadcasting has the momentum and potential to be the next powerful digital channel to connect with your audience. This podcast is the excerpt of a live-broadcast, where I present 7 key reasons why your nonprofit will highly benefit from going "live". 

Here is, why I think Live-broadcasting is an extremely interesting format for nonprofits: 

1)    Live broadcasting is accessible for everybody. That means you can get on every smartphone. Nearly everybody has a Facebook account or could log into YouTube live. The smartphone is like the pocket radio or TV-Set that our parents, our grant parents bought in the fifties to be connected. The only difference is that live broadcasting brings YOU to your audience and followers. No broadcasting-station needed.

2)    Then it's a question of low maintenance and costs. This "live" is made with an extra camera with some light and with a microphone. So you don't need a fancy film team that is coming to your place and filming you. The technical bandwidth to upload your video upload should not be a problem anymore. And, the resolution of a webcam just works well on the smartphone screens. Just have a camera, light, and sound and you're ready to go whenever you like. 

3)    Live broadcasting has the magic of being in real-time. If you are "live", the audience ready at the moment joins in to see what is going to happen right now. Your audience can interact with the questions they have. Why not using this direct connection to create a more meaningful interaction with your supporters, constituents, and donors? 

4)    Being interactive & authentic is at the center when defining live broadcasting: It goes along with the idea of being real-time. You can give an impression of what you care about, answer the questions, clear off doubts, bring up topics that top of mind of people. But there is more to it: If you look at my live broadcast right now, you see that I am doing my best now to reach out here now. And, you can then judge yourself. Does everything make sense to me? Is this really authentic to me? Do I trust this sender basically?  

5)    Live broadcasting lets you decide to integrate recorded content, and it's nothing wrong with it either. You can contribute something that is relevant and that is nice to see that is prepared in advance.  Just add videos, images, and PDFs. This preparation and structure can help relieve your pressure of being "live" and can guide you within your presentation.

6)    It is a new channel for creating engagement. There will come this tipping point when you have more people joining into your lives and really interact with you. I am doing digital marketing, working in digital all day long, and a lot of things that are natural for me - but not for the people outside. In my last "live", I was amazed at the questions and associations participants contributed. This engagement is highly valuable to find out how your message is understood and what your audience really wants.

7)    And lastly live lets you repurpose your content. Why not going out with this broadcast where you had the best energy that I could give? A live cast here can make an attractive post on social media with a 30 to 90-second video excerpt for Instagram, Facebook, and Twitter.

So we are at the end of a challenging year. In challenging times, there are new opportunities. This could be live-broadcasting that brings you even closer to your constituents than you were before. And maybe you can also even reach more people than you have reached before.

For more information on live-broadcasting: Register at www.live-broadcasting.rocks

Live video broadcasting and streaming is the next big thing in digital. The Corona pandemic has pushed live formats on Facebook, YouTube, and LinkedIn, and the viewers are ready to receive more easy-to-watch and relevant content. 

Especially for NGOs and nonprofits, Live Video has a tremendous potential to create engagement with your existing donors and new supporters.

How can you, your solo small-business, company, or nonprofit organization reach out and benefit through live video streaming and broadcasting? What are the most important things to start a live video broadcast on your own? how can you get the biggest audience for your "live" on the social networks? What software and equipment do you need to stream like a pro? Why is Ecamm Live the best choice right now?
 
 Daniel Schwenger interviewed Adrian Salisbury, the authority of live-streaming through a live broadcast interview on 21 January 2021. This podcast is an edited "best-of" summary of the broadcast.

*** ECAMM LIVE ACADEMY ***
 
 Find more information and book your seat here
 ► https://www.adriansalisbury.com/a/24521/AC5zvyq3


 

*** LET’S KEEP IN TOUCH ***
 
 Join my FREE Facebook Group:
 https://www.facebook.com/groups/livebroadcastingrocks

TWITTER: https://twitter.com/ngoresearch

LINKEDIN: https://www.linkedin.com/in/schwenger/

NGO-Weekly Podcast (iTunes)

https://podcasts.apple.com/ch/podcast/ngo-weekly/ 

🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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Marcis Skadmanis made the idea of a „World NGO Day“ a reality. The World NGO Day is celebrated annually on 27 February. This podcast covers an exclusive interview with the young Latvian-born social entrepreneur, lawyer, and philanthropist. What is this year’s #WorldNGODay about? Why is it a fantastic opportunity for NGOs to participate and get involved? Can the "for-profit" sector participate as well?

Daniel Schwenger interviewed Marcis Skadmanis on the 1 February 2021. This podcast is a summary of a broadcast from 4 February 2021 .


 *** RESOURCES ***

Here's the
 ► Website of the World NGO Day with info and material to get started: https://worldngoday.org/
► use the hashtag #worldngoday
► Homepage from Marcis Skadmanis: https://skadmanis.org/


🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

➖➖➖➖➖➖➖➖➖

Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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On the occasion of  #WorldNGOday 2021, Dr. Daniel Schwenger interviewed NGO leaders and fundraising experts from around the world.

The podcast is an excerpt of a Clubhouse (Social Audio) Session, recorded on 27 February 2021 with the consent of the panelists. The following questions were discussed:

·      What is the state of NGOs in 2021?
·      How has the corona pandemic impacted the NGO sector?
·      What challenges are NGOs facing in these times?
·      How does digital technology transformation affect NGOs?
·      What are successful examples and how can Nonprofits prepare for the challenges?

Experts on the panel included:
- Ms. Batool Ahmad, JCI - Junior Chamber International:
https://www.linkedin.com/in/batool-ahmad-832576171/-
- Ms. Sara Khaddam, JCI - Junior Chamber International:
https://www.linkedin.com/in/sara-khaddam-29b6211a8/
- Mr. Jorge Mazuse, NGO Senior consultant and Supply Chain Specialist:
https://www.linkedin.com/in/jorge-mazuze-dba-mba-mbrs-9aa77323/
- Mr. Martin Georgi, Chairperson German Fundraising Association: 
https://www.linkedin.com/in/martingeorgi/

*** BACKGROUND ***
► The #WorldNGOday is an international calendar day, annually observed on the 27th of February. It aims to celebrate, NGOs and their volunteers working for a better world.  

► Find more information on the World NGO Day with info and material to get started: https://worldngoday.org/

*** PODCAST ***
You can also listen to this interview through the NGO-Weekly Podcast:
👉Apple Podcast: https://lnkd.in/di6vv2t
👉Spotify https://lnkd.in/dtT5GpB

​ *** USEFUL LINKS ***
► My website for updates, trends, and best practices on live broadcasting and related innovative digital formats: https://live-broadcasting.rocks/​
► Join my Facebook Group on Live Broadcasting: https://www.facebook.com/groups/livebroadcastingrocks​

*** LET’S KEEP IN TOUCH ***
TWITTER: https://twitter.com/ngoweekly
INSTAGRAM: https://www.instagram.com/livebroadcasting_rocks
LINKEDIN: https://www.linkedin.com/in/schwenger/​

👋Clubhouse, is a new audio-based social network app. The app has increased its user base by 5-to 6 times, especially during the COVID-19 pandemic,  where it offered a new possibility to communicate during the lockdown. The trend of social audio is likely to stay as tech competitors are working on their rivaling apps.

What is so special about the Clubhouse? What are its benefits?

In sum, Clubhouse is an authentic way to interact with people and brands: The human voice is mankind’s oldest and fastest medium. Hearing people’s real voices touches us and can help build new connections faster and in a deeper way. Bloggers like Neil Patel highlight the absence of “Screen Fatigue” as an essential feature setting of Clubhouse. Unlike Facebook and Instagram, you can consume audio passively, meaning that you can still be fully engaged while driving to work and take part in meaningful discussions. Michael Stelzner from the Social Media Examiner, writes: “It’s been a long time since we’ve had this kind of energy about a new platform.” 

Here is how NGOs and Nonprofits can benefit from using Clubhouse.  

➡️ 1. BUILDING NEW RELATIONSHIPS

Clubhouse offers a powerful way to make new connections with supporters, media, donors, and businesses. Nonprofits can use it as an opportunity to invite people to a new relationship, where both parties benefit. Large NGOs have already built their stand-alone or individual profiles on Clubhouse. Your Clubhouse profile will be seen, found, and followed. 

➡️ 2. STANDING OUT AS AN EXPERT

Clubhouse allows individuals from your organization to stand out as experts. By creating rooms on the mission you’re passionate about - or if you are promoted to speakers and moderators - you can contribute to valuable conversations, and can quickly establish yourself as an expert in the field. 

➡️ 3. BUILDING BRAND AWARENESS

Regardless of what room you enter, you'll be representing your nonprofit. You'll have the opportunity to not only highlight your organization's mission but to educate about your mission and help others better understand the services and value you can offer. 

➡️ 4. TESTNG NEW IDEAS

Startups use their Clubhouse community to ask for feedback on new features. Thus, it can serve as your focus group for new content ideas or outreach strategies. If you are still trying to figure out what topic to cover for your next blog post or which fundraising story to highlight, you can create a room, pitch the idea, and ask for feedback. 

➡️ 5. COCREATING

Clubhouse conversations ought to be fast-paced, direct, and relevant. They offer the possibility to exchange ideas with experts from other organizations or sectors and learn from them. It is a give and take, where your contributions are rewarded with insights, new expertise, and new networks of excellence.

➡️ 6. STAYING UPDATED

Clubhouse is listening to cutting-edge knowledge and news. You can follow influential people in your field, keep tabs on your other players, and listen to your areas of expertise to keep up with current news and trends in your sector.

➡️ 7. LAUNCHING & FUNDRAISING

Is your organization about to issue a report or new fundraising initiative? Schedule a clubhouse room in advance and educate the audience about the most important points. It provides you an opportunity to orchestrate the story, bring your main points forefront, and initiate meaningful discussions with your audience and potential donors.

Further links:
Find out which organizations are using Clubhouse and find friends who could invite you:
clubhousedb.com/

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🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸

I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients.

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Find more Information here:

https://live-broadcasting.rocks/ [🇺🇸English Language]

https://www.erfolgreich.live/ [🇩🇪German Language]

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🎙🎙🎙 Microphones and Podcast Gear Used 🎙🎙🎙 
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Licenses and rights granted by Epidemic Sounds. 
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🗝🗝🗝 KEYWORDS 🗝🗝🗝 
#goinglive #Livestreaming #livebroadcasting #mindset #LiveMindset #danielschwenger #livebroadcastingrocks