Newsletter Operator (Matt McGarry and Ryan Carr)
Explorez tous les épisodes de Newsletter Operator
| Date | Titre | Durée | |
|---|---|---|---|
| 21 Jul 2023 | Chenell Basilio - How To Get Your First 10k Subscribers, Find Content-Market Fit, Learnings From Top Creators | 00:39:51 | |
Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 04 Aug 2023 | Marketing Max - How He Grew To 60k+ Subscribers, Twitter Growth Hacks, How To Grow With Ads | 00:47:02 | |
Marketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 11 Aug 2023 | Ethan Brooks - Behind-The-Scenes Look At Creating Content and Community For The Hustle, Trends, and Hampton | 00:46:36 | |
Ethan Brooks leads community and content for Hampton and was previously a senior writer at The Hustle and Trends.co
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 18 Aug 2023 | Ryan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral Program | 00:49:43 | |
Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 25 Aug 2023 | Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More | 01:05:15 | |
Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 13 Oct 2023 | Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More | 00:44:34 | |
Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 24 Oct 2023 | Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More | 00:46:51 | |
Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 10 Nov 2023 | How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More | 00:49:43 | |
Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 17 Nov 2023 | John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More | 00:43:41 | |
In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers. Key Topics Covered:
Episode topics & Timestamps: (00:00) Introduction to Newsletter Operator Podcast (00:30) Introduction of Jon Elder, founder of Black Label Advisor (01:00) Jon's Background and Entrepreneurial Journey (2:00) Launching Amazon Insiders Newsletter (3:00) Defining Micro Niche (5:00) Choosing a Newsletter Topic (6:00) Growth Strategies and Subscriber Acquisition (7:00) The Role of SparkLoop in Subscriber Growth (11:00)Additional Growth Channels such as Twitter (16:00) The Use of a Mastermind Group for Engagement (19:00) Monetization through Newsletter Sponsorships (28:00) Approach to Identifying and Reaching Out to Sponsors (33:00) Pricing and Packaging of Newsletter Ads (33:00)Strategies for Achieving Growth Goals (41:00) Advice for those Starting a Niche B2B Newsletter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 24 Nov 2023 | Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More | 00:31:10 | |
Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content. Key Topics Covered:
Episode topics & Timestamps: (00:26) Introduction and Overview (2:21) Challenges for Big Media Companies (3:01) Decline in Social Media Traffic (11:09) Media Companies And Newsletter Strategy (11:40) Newsletter First Approach (12:38) Importance of having an owned audience (18:40) Strategies for Entertainment Creators (28:00) Tailwind Newsletter Services (30:00) Upcoming Discussion Topics
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 20 Nov 2023 | Are We In a Newsletter Bubble? | 00:31:39 | |
Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuable audience and explore the potential for acquiring newsletters as a growth strategy. Episode key topics and timestamps: Introduction and Podcast Overview (00:26) Purpose of the podcast, discussing newsletter building, growth, and monetization Discussion on the Newsletter Bubble (00:43 - 00:06:26) Debate on the existence of a newsletter bubble and address common concerns (06:27 - 00:17:40) Analysis of the monetization challenges and evolving advertising models Acquisition and Transfer of Newsletters (19:00 - 00:25:00) Importance of acquiring and merging newsletters to expand audience and grow lists (25:01 - 00:28:11) Process and strategies for successfully transferring subscribers and maintaining engagement Newsletters as a Growth Strategy (28:12 - 30:14) Highlighting the value of newsletters as marketing funnels and effective communication channels
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 20 Dec 2023 | How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More | 00:34:04 | |
In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episode topics & Timestamps (1:22) Selling memberships and courses as monetization strategies and success stories of membership models (4:30) Utilizing gated website content for subscriber engagement (05:31) The importance of targeted messaging in newsletters (6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue (09:54) Using various marketing channels for selling Trend.co subscriptions (10:54) Comparing YouTube and Instagram influencer marketing effectiveness (11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics (21:38) The ease of using Beehive's ad marketplace for newsletter ads (23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit (25:31) Organic growth advantages of Substack's recommendation engine (27:12) Concerns about Substack's long-term viability (30:46) Predicting the future challenges Substack might face (31:37) Discussing the limitations of Substack as a platform for newsletter growth Links Mentioned: https://www.newsletteroperator.com/ | |||
| 26 Jan 2024 | Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More | 00:48:04 | |
Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch (02:25) the rapid growth of BulletPitch and the audience size (05:25) how BulletPitch measures audience engagement through polls and investor introductions (08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth (12:18) Discussion on the strategy of Twitter ads and what makes a good ad (23:15) The Business model of Bulletpitch (27:00) Launching BulletPitch Plus (35:48) Insights on newsletter saturation (41:49) Monetization challenges faced by newsletters (45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribers Links mentioned: https://twitter.com/BrettPerlmutter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 23 Jan 2024 | Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More | 00:49:26 | |
Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. (00:40) Justin’s journey and experience with sponsorships, introduction and background (03:00) overview of the media side of the business (09:00) Growth sources and strategies for building an audience for the newsletter. (16:00) Monetization strategies, including sponsorships, courses, and coaching. (25:00) Transitioning to evergreen course offerings and the impact on revenue. (30:00) Tips for standing out and securing sponsors in a crowded market. (45:00) Offering different sponsorship packages and being flexible based on sponsors' goals. (48:00) Generating demand and pitching sponsors effectively. Links Mentioned https://www.creatorwizard.com/join
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 02 Feb 2024 | Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More | 00:53:55 | |
Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 09 Feb 2024 | How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More | 00:43:27 | |
Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal Toolkit for Sales Success (32:40) Automating the Sales Cycle with Databases (32:52) Identifying the Right Contacts for Sponsorship Outreach (40:40) Incentivizing Audiences with Surveys (41:00) The Pillars of Effective Marketing and Sales Messages (41:20) How to Follow Wouter Teunissen's Work (41:34) How to Support the Newsletter Operator Podcast Links Mentioned https://www.openrates.co/
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 16 Feb 2024 | How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses | 00:29:34 | |
Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. 00:00 Aligning monetization strategies enables sustainable and scalable growth.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 23 Feb 2024 | How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More | 00:52:26 | |
Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps Links Mentioned WorkWeek.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 01 Mar 2024 | 5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More | 00:50:01 | |
Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for value. 16:14 Curated finance memes drive engagement on Instagram. 19:19 Charter newsletter uses visuals and witty copy. 22:42 AI writing tool boosts creativity for writers. 23:34 Weekly summary of design and pricing trends. 27:23 Newsletter format: short, snippets, automate, historical lessons. 32:07 Sponsors and newsletter offer monetization challenges. 35:42 Podcast reviews books about influential people. Crazy network. 37:39 Building email list crucial for long-term success. 40:39 Opt for positive, non-crime local news. 43:14 Local writing can lead to access and recognition. 46:26 Increased interest in local business advertising benefits. 49:33 Seeking feedback and updates on shared ideas.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 08 Mar 2024 | Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers | 00:50:58 | |
Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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| 15 Mar 2024 | Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More | 00:51:00 | |
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter Episode Topics & Timestamps 00:00 Early podcasting success fueled by validation and education. 05:59 Content strategy should align with expertise and budget. 08:48 Daily marketing podcast successful with 2700 episodes. 11:28 Ads to the newsletter to value, not ads. 14:23 Starting an agency is challenging but rewarding. 16:31 Start side hustle, secure financial cushion first. 21:06 Strategic hiring in the US, referral recruiting. 24:46 Productized agencies offer clear and predictable services. 26:28 Maintaining quality and demand for creators is important. 31:29 Webinar on real-life AI use cases. 35:53 Monthly marketing content with unlimited options available. 36:45 Finding sponsors for your newsletter through titles. 42:18 Financial subscriptions, conferences, and high returns. 44:48 Powerful email sales strategy: ask for a reply. 46:25 Creating communities for learning and networking. 50:00 Stay focused, avoid distractions and reach success. Links Mentioned | |||
| 22 Mar 2024 | Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More | 00:57:41 | |
Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. 06:50 Leverage small audiences for higher priced offers. 10:21 Forcing offers without audience interest always fails. 12:12 Answering questions, creating an FAQ, monetizing support. 14:48 Compliance market infatuates despite initial disinterest. 17:39 Streamlined installation process, captured and sold. 23:17 Low ticket pricing strategy for ad spend. 26:32 Quickly create low-ticket products using templates & AI. 30:23 Funnel engagement, low initial webinar attendance. 32:48 Extend funnel, increase sales by 30%. 35:50 Integration: Sendlane, Drip, stealth seminar, zapier. 40:47 Busy schedule, overlapping webinars, managing affiliates. 44:19 Presenting involves tech, passion, and valuable skills. 47:35 FTC investigation felt worse than a colonoscopy. 50:25 Learning, writing, and turning challenges into success. 51:39 New suite, certification, compliance marketing, book, audit. 54:43 Testimonial usage, disclosure, and court impact. | |||
| 29 Mar 2024 | How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More | 00:44:06 | |
Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 Refind ads: easy setup, effective paid acquisition. 06:04 Sales exceeded expectations, and several units sold out. 09:02 Emphasize long-form sales pages in product promotion. 10:32 Two similar announcement broadcasts successfully sold the course. 14:13 Create an email list, and send targeted course promotions. 19:05 Utilize PS in email for important messages. 21:25 Easier to get testimonials for future courses. 23:26 Incentivized survey with $100 prize and bonus. 27:28 Service business provides more freedom and value. 30:22 Promote digital products, showcase expertise, and upsell. 33:34 Targeted newsletter ads create high conversion rates. 37:57 Create niche Twitter ads and share insights. 42:31 Leave a review on Apple/Spotify and subscribe with an email proof. 43:43 Podcast host seeks feedback to reach a wider audience. | |||
| 05 Apr 2024 | We're Building a Newsletter In Public! | 00:44:00 | |
Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Building newsletter in public, early stages revealed. 05:20 Premium subscription launched early, aiming for revenue. 07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one. 11:48 Challenges with paid marketing and growing channels. 13:36 Outline for landing page: Headline, letter, membership breakdown. 18:40 Public promotion key for organic media company growth. 19:32 Using faceless videos for better content discovery. 22:28 The coaching program requires daily short video filming. 25:52 LinkedIn expert advice: focus on broad content. 28:37 Confident about branding, content, and organic growth. 34:08 System and constraints shape consistent and habitual reading. 36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile. 37:57 Alex Garcia's newsletters on influencer partnerships shine. 42:10 Visualizing simple things, and updating data for newsletters. | |||
| 12 Apr 2024 | The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins | 00:51:05 | |
-> Learn more about Newsletter Operator All Access here. About this Episode Episode Topics & Timestamps 00:00 Matt McGarry discusses newsletter advertising trends in 2024. 04:31 Summary: Discussion on sponsors tracking and email advertising. 06:52 Newsletter advertising remains consistent with 10-20 daily. 12:11 Pricing and value in sponsorship programs. 14:03 Increase multiples for highly engaged audiences. 18:23 Ad networks attempt unique, bespoke ad offerings. 20:15 Performance standards, payment for access, risk assumption. 25:32 "Customize ad pitch, avoid commoditization, discussion." 26:17 Understanding brand advertising and messaging for sales. 31:15 Relationship with audience determines product fit. 33:53 Build rapport before selling dedicated content. 37:33 Discount bundling increases sales and requires careful renewal. 42:01 Emphasis on sponsorship, data products, and expansion. 45:29 Events in NYC are expensive and need an audience. 46:31 Traditional publishers struggle with newsletter ad integration. 50:33 Request a screenshot of the podcast and email for an invite. Links Mentioned https://allaccess.newsletteroperator.com/ https://thenewsletterconference.com/ https://www.whosponsorsstuff.com/ matt@newsletteroperator.com | |||
| 19 Apr 2024 | John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters | 00:57:19 | |
John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Financial industry's pre-digital growth and transition. 03:14 Early e-letter advertising was profitable and impactful. 07:38 Product sales indicate customer interest and profitability. 10:23 Front end: introductory, back end: advanced products. 14:31 Financial media sources improve niche media buying. 18:52 Online marketing involves funnels, email series, and promos. 20:15 Diversify products for multiple sales and profits. 24:43 Porter Stansbury launched with a unique Amazon promo. 28:38 Understanding markets, focusing on big trends. 29:41 Mainstream story grabs attention but not wallets. 33:24 Copywriter promotes cannabis investment and attracts celebrity investors. 38:49 Affiliates offer new revenue through customer reactivation. 39:50 Buying sprees, competition for talent, sharing promos. 45:35 People falling due to shared worldview in promotions. 46:45 Buffet has strong philosophies on market changes. 50:03 Publisher drives ideas and makes qualitative decisions. 53:56 Publisher's $10 million promo led to less profit. 56:40 Search Matt McGarry on YouTube for an invite. Links Mentioned https://financialmarketingsummit.com/ matt@newsletteroperator.com | |||
| 26 Apr 2024 | Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More | 00:56:16 | |
Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Proud to subscribe to newsletter examples on growth. 06:06 Recruit through long-term relationships, adaptability, and resilience. 09:03 Sam identified talent and facilitated her transition smoothly. 11:07 Restructuring Hustle's operations aimed at professionalism. 14:54 Consider audience, reach, and differentiation for success. 18:34 Expand your network to find credible sources. 22:46 New service for non-writing roles, cost-effective talent sourcing. 24:01 Clearing the path for talented employees. 28:45 Create habit-forming, repeatable content for email success. 32:49 Magazines structure: front, feature, fun sections. 35:55 HubSpot sought more diverse, experienced talent quickly. 38:09 HubSpot's marketing funnel reaches customers effectively. 41:37 HubSpot's strategy focuses on audience expansion. 43:54 Leverage hustle for cross promotions with newsletters. 49:37 Consider potential and be conservative in growth expectations. 52:29 Marketing show needed deeper, actionable content. 54:11 "Transition from introductions to tactical content." Links Mentioned | |||
| 24 May 2024 | The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more | 00:53:07 | |
Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 B2B newsletters are confident moneymaking plays. 04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth. 06:36 Media companies struggle with ads, and B2B creators thrive. 10:17 Focusing on the specialized audience for high value. 13:03 Workweek thesis: Identify niche industries for influence. 17:34 Generate immediate revenue through targeted advertising strategies. 19:52 Text blasts boost webinar registrations, and powerful marketing. 25:12 Influencer marketing: finding underpriced attention is key. 27:28 Smaller newsletters offer better advertising opportunities. 31:37 Consider higher CPA for better long-term value. 34:15 Many subscribers sign up for multiple newsletters. 37:34 Prefer widget installation for faster revenue generation. 40:33 Automated newsletters can be customized for relevance. 44:45 Automated sequence customized for life events. 46:02 Create a newsletter portfolio to build relationships. 49:09 Leverage Facebook, content, and SEO for marketing. 52:31 Publish podcast, send a screenshot for an invite. Live call. | |||
| 07 Jun 2024 | How To Write Newsletters That SELL | 00:44:49 | |
Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Lead with valuable content, tie to sale. 05:27 Emphasize specific, actionable value in newsletters. 08:53 Excited about new influencers and marketing strategies. 11:34 Writing effective newsletters require careful strategy. 13:33 Reduce excessive newsletter content and external links. 18:57 Webinars, marketing emails, social posts, newsletters. 20:07 Front-load marketing, send more emails. Missed opportunities. 22:47 Testing email sequences for launches; effective content. 26:43 Biohacking and focused marketing for future reports. 29:18 Test different angles, focusing on specific angles. 32:31 Using Quora for ad copy and success. 39:10 Sam's trends team provided unique, affordable market insights. 41:02 Attracted crowd, learning experience, successful business ventures. 43:58 Steps to grow podcast: review, subscribe, screenshot. | |||
| 28 Jun 2024 | Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More | 00:53:14 | |
Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduced through podcast, impactful book, recession-proof advice. 04:53 Initiated projects, and earned full-time employment success. 06:59 A proactive mindset leads to more opportunities. 11:15 Help businesses by addressing their key concerns. 13:51 Busy people dislike long videos; need efficiency. 18:59 Tim Ferriss leads workshops and gets direct feedback. 22:08 Expand ideas, stories, and transformation in the book. 24:12 Simon Siddig said: Tell stories with points. 28:56 Books are about long-term commitment and impact. 30:42 Book sales don't compare to equity earnings. 35:51 People interested in writing books should focus. 39:09 Target reader, build a personalized distribution list. 40:49 Focus on prescriptive nonfiction for business owners. 46:04 Ghostwriter disrupted author interviews, structure, and chapter content. 49:15 Authors recommend conversational writing for more engaging content. | |||
| 26 Jul 2024 | Negative CAC: How Media Companies and Creators Can Make Billions | 00:49:41 | |
Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital 39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry 43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments 46:39 Rezzi Brands: Scaling Trade Services Franchise Business
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 09 Aug 2024 | Influencers Starting Newsletters, How To Use Your Newsletter For SEO, and More | 00:42:14 | |
Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitable Newsletters 37:06 The Value of Newsletters and Prioritizing Education
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 03 Sep 2024 | Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More | 00:41:53 | |
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 Introduction and Upcoming Meetup 02:00 Email Deliverability and Cold Email Strategies 08:19 Deliverability Concerns and Best Practices 18:04 New Ad Placements and Lead Generation Opportunities 22:48 Acquisitions in the Media Industry 34:14 Financial Publishing and Recent Resignation Links Mentioned matt@newsletteroperator.com | |||
| 16 Sep 2024 | Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More | 00:44:28 | |
Join Write, Grow, Sell: WriteGrowSell.com | |||
| 21 Sep 2024 | He Built a $700k Newsletter In 14 Months | 00:47:18 | |
Try Sponsy for free: https://getsponsy.com/Matt Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Starting with a Newsletter 10:02 Monetizing with Long-Term Sponsorships 21:11 The Opportunity of Deal Sheet 27:22 Strategies for Audience Growth 38:32 Doubling Down on LinkedIn 43:02 Creating Unique and Educational Content 45:00 Final Thoughts and Advice Links Mentioned lastmoneyin.co | |||
| 04 Oct 2024 | 3 Newsletter Ideas You Can Start This Weekend | 00:26:03 | |
Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Newsletter Ideas 02:56 Global Talent and Remote Job Opportunities 05:47 Building a Marketing Newsletter for Overseas Marketers 09:04 Platform-Based Newsletters and Monetization Strategies 11:56 Creating Unofficial Sports Team Newsletters 14:48 Local Real Estate Investing Newsletters | |||
| 01 Nov 2024 | How To Sell Newsletter Sponsorships | 00:36:17 | |
Apply for GrowLetter to sell your ads here >> Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Launching the Grow Letter Ad Network 09:04 Challenges in Newsletter Monetization 16:42 Optimizing Ad Placements and Strategies 29:01 Building a Sustainable Advertising Business 33:17 Newsletters as a Strategic Medium | |||
| 13 Nov 2024 | Katy Huff: Lessons From $15M+ of Sponsorship Sales | 00:38:26 | |
Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Mad Rev and Sales Background 03:12 Fundamentals of Selling Newsletter Sponsorships 05:56 Understanding Advertiser Expectations 09:09 Identifying Potential Advertisers 12:02 Strategies for Securing Your First Sponsor 14:53 Pricing Your First Ads 17:46 Renewals and Long-Term Relationships with Advertisers 21:03 Working with Larger Brands 24:05 Final Thoughts and Recommendations Links Mentioned https://www.madrev.co/ matt@newsletteroperator.com | |||
| 15 Nov 2024 | Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More | 00:54:11 | |
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Journey Begins: From Beta to Launch 02:58 Identifying the Market Gap: The Gist's Unique Proposition 06:02 Building the Brand: Mission and Values 08:47 Growing the Audience: Strategies and Early Successes 12:10 Scaling Up: From Local to National 15:01 Navigating Growth: Lessons Learned and Key Metrics 17:54 Creative Marketing: Guerrilla Tactics and Launch Events 20:54 The Importance of Mission-Driven Growth 24:02 Partnerships and Collaborations: Expanding Reach 27:02 Self-List Cleaning and Giveaway Strategy 35:01 Expansion and New Ventures 37:32 The Birth of Within: A Personal Development Platform 41:08 Understanding and Preventing Burnout 50:43 Growth Strategy for Coaching Business Links Mentioned | |||
| 26 Nov 2024 | ANNOUNCEMENT | 00:24:51 | |
Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Got questions about the event? Want to learn about sponsorship options? | |||
| 06 Dec 2024 | How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following | 00:53:21 | |
Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 The Genesis of The Pour Over 02:52 Growth and Scaling Challenges 06:10 Building a Subscriber Base 08:51 Content Quality and Reader Engagement 12:13 The Future of Newsletters and Podcasts 15:07 Team Dynamics and Content Creation 17:56 Advertising Strategies and Monetization 26:55 Rebuilding Advertiser Relationships 32:45 The Importance of Ad Copy 35:08 Growth Strategies and Paid Advertising 41:25 Referral Strategies for Subscriber Growth 46:36 Securing Sponsorships and Advertisers
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| 13 Dec 2024 | How To Build a LinkedIn Audience From Scratch | 00:47:05 | |
Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Importance of Clear Value Proposition 03:13 Audience Growth Strategies on LinkedIn 06:04 Content Creation Fundamentals 08:58 Optimizing Content for Engagement 11:47 Leveraging Controversy in Content 14:57 The Power of Personal Stories in Content 23:58 Reflecting on Weekly Engagements 24:57 The Importance of Specificity in Content 25:51 Understanding Engagement on LinkedIn 27:44 Strategies for Boosting Engagement 29:38 The Risks of Engagement Hacking 30:36 Building an Organic Audience 32:01 Converting Followers into Customers 34:50 Exploring Growth Hacks on LinkedIn 36:14 Leveraging LinkedIn Video Content 39:04 Navigating Links in Posts 40:55 Insights on LinkedIn Newsletters Links Mentioned https://www.linkedin.com/in/tclarkmedia/ https://www.compoundcontentstudio.com/ | |||
| 20 Dec 2024 | The Newsletter Industry In 2024 and What's Next | 00:50:27 | |
Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| 06 Jan 2025 | ANNOUNCEMENT | 00:03:46 | |
Here are the links: | |||
| 16 Jan 2025 | Trends We're Buying and Selling In 2025 | 00:54:57 | |
Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned | |||
| 20 Jan 2025 | How To Grow Your Email List With Paid Ads (The Right Way) | 00:50:32 | |
Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to AdCrate and Growth Strategy 02:56 The Importance of Ad Creative in Paid Advertising 05:47 Navigating Media Platforms: Meta vs. TikTok 08:53 Static vs. Video Creatives: Balancing Production and Impact 11:49 Effective Static Ad Formats and Testing Strategies 15:09 Common Mistakes in Ad Creation and Copywriting Tips 17:55 Leveraging AI for Ad Copy and Customer Insights 20:47 Innovative Ad Formats: Memes and Interface Hacking 25:42 Understanding Hook Rates and Audience Engagement 28:10 Navigating Video Content Creation on a Budget 35:09 The Importance of Script Writing for Ads 40:50 Exploring Effective Video Lengths and Frameworks 43:40 Utilizing Motion Graphics for Enhanced Engagement 46:34 Iterating and Testing Ads for Success
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| 22 Jan 2025 | Sponsorship Sales Masterclass (With Justin Moore) | 00:58:24 | |
Get Justin's new book: SponsorMagnet.com
00:00 The Importance of Custom Pricing for Creators 09:16 Creating a Comprehensive Sponsorship Strategy 27:05 Attracting Brands: The STP Framework 28:32 Navigating the Complexities of Pricing Sponsorships 29:00 Understanding the ARC Framework for Collaborations 32:19 Pricing Strategies Based on Brand Goals 34:46 Creating Compelling Sponsorship Packages 39:04 Innovative Collaboration Examples 43:52 Crafting Effective Outreach Strategies 57:10 The Importance of Execution in Sponsorships | |||
| 07 Feb 2025 | The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports | 01:00:48 | |
Save your seat at our event: newslettermarketingsummit.com
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| 13 Feb 2025 | How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition | 01:04:04 | |
This episode is sponsored by Playbookz: Playbookz.co | |||
| 19 Feb 2025 | Why Billions In Revenue Just Shifted To Newsletters | 00:59:29 | |
Check out Ezoic: ezoic.com Episode Topics & Timestamps 00:00 Understanding the Shift in Ad Revenue 12:09 The Evolution of Targeting: From Contextual to First-Party Data 20:40 The Value of First-Party Data in Advertising 27:58 The Art of Publishing and Business Success 29:53 The Evolution of Advertising Models 32:05 Maximizing Revenue through Advertising 34:04 Understanding Ad Revenue Trends 36:19 The Value of Traffic Sources 43:22 Leveraging First-Party Data for Growth 49:16 Identifying the Right Publishers for Programmatic Ads 50:56 The Future of Newsletter Advertising 53:01 Collecting Valuable User Data Links Mentioned | |||
| 21 Feb 2025 | $100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More | 00:32:06 | |
Save your seat at the event: newslettermarketingsummit.com Episode Description: Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Event Overview 01:47 The Artist's Success Story 06:11 Building an Email List and Marketing Strategy 08:53 The Power of Surveys and Data Collection 13:56 Segmentation and Custom Messaging 17:57 Niche Expert Framework for Newsletters 23:09 The Nine Word Email Strategy 28:53 The Newsletter Flywheel Effect | |||