New to Product Marketing (Maggie Bean)

Zach Roberts, Product Marketing Manager at Dropbox, shares his candid journey of overcoming perfectionism and how he landed his first product marketing gig after a career in sales.

For those who are struggling with the pressure to be perfect or looking to break into their first product marketing role, Zach and Maggie discuss the real-life struggles of making this switch and tactics budding product marketers can use when making their move.

Follow Zach on LinkedIn: https://www.linkedin.com/in/zgroberts/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/

Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0

We're joined by our guest Olivia Bilodeau, Senior Product Marketing Manager at Sovos, as she shares her journey from Recruiter to Project Manager to Product Marketer.

Olivia describes what qualities make a great PMM, how Product Marketers can be involved in positioning, product launches, sales enablement, and creating content, and her recent disastrous cooking adventure.

If you're vetting if Product Marketing is the right fit for you or brushing up on your basics, this is the episode for you!

Connect with Olivia on LinkedIn!
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Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0

Elvis Lieban, Sr. Product Marketing Manager at Gong, joins us to discuss the ways product marketing roles can be different from each other, how to position yourself as a PMM candidate, and red flags and green flags to look out for in the application and interview process.

If you're embarking on a product marketing job search— whether it's your first or fourth — Elvis breaks down the essential info that you need to know to choose and land the right role for you.

Connect with Elvis on LinkedIn
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Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0

Dana Meyers, Product Marketer at Quorum, joins us to share how she made an internal switch from BDR to Product Marketer and learnings from her first year in PMM.

We also bond over our shared love of LinkedIn stalking and answer the hard questions like "is Dana's Mom and Oracle?" 

Connect with Dana on LinkedIn.
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Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0

Today we're joined by our guest Abisola Adeyemo as she shares how her dream of a career in broadcast journalism evolved into a passion for product marketing. 

We discuss her reflections from her first six months as a product marketer and the importance of giving yourself grace and walking with confidence when transitioning careers.

Connect with Abisola on LinkedIn.
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Steph Crigler, Senior Product Marketing Manager at HubSpot, shares how she went from a client facing Content Strategist to services product marketer.

We talk about the struggles of onboarding at a new company as a remote employee, the power of mentorship, and the importance of bringing your whole self to work. 

In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. 

Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: 

• What is a checklist of things that PMMs should do before embarking on a messaging exercise? 
• What are some common mistakes that you can make when creating messaging? 
• How do you create a unified message that appeals to the different buyers you may find in the same buying process?
• What are different ways that you can validate if messaging is working and measure its success?

Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/

In our final episode of season one of the New to PMM Podcast, Kerry Wheeler, Product Marketing Manager at Lattice, joins us to discuss her tips for navigating your first 30, 60, and 90 days in a new product marketing role.

If you've recently started a new role or are looking to make a switch soon, Kerry gives her framework for building relationships, bringing in quick-wins, and proving value in your first 90 days. 

Connect with Kerry on LinkedIn.
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Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach.

We discuss how Maya grew her career from Product Marketer to Marketing Executive, and her playbook for others who are looking to take their career journey into their own hands and reach their full potential.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course. 

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Ben Marullo, a "newly minted" Product Marketing Manager at ZoomInfo, joins us to discuss how he approached his job search process when making the switch from BDR to product marketer.

Learn about Ben's "three-punch knock out" when creating a job search strategy that works best for you.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Ben's job search planner template.
Connect with Ben on LinkedIn .
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Jarod Greene, VP of Product Marketing at Highspot, shares how product marketers can go about building relationships and collaborating with their sales teams.

We discuss what excellent product marketing + sales collaboration looks like, and some warning signs that you're not as aligned with your sales team as you need to be.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Jarod on LinkedIn.
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We caught up with Rojan Zarei at the end of her most recent Product Marketing job search to discuss her approach when interviewing for PMM roles. 

We chat about her road in PMM thus far, what specifically she was looking for in her next role, and some tips for those who are navigating their own interview processes to land the role that's right for them. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Rojan.
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For this week's episode we're joined by Scott Shapiro to chat about how Product Marketing can look different depending on what stage the company is in.

Scott draws on his own experience starting out in Product Marketing at Microsoft to transitioning to start-ups at different stages. We touch on things new PMMs should consider when deciding which company to join, as well as some interviewing tips from his perspective as a a hiring manager. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Scott.
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Abby Rodrigues, Product Marketing Manager at Noibu, joined us to discuss her experience as a solo and founding Product Marketer. She gives some great advice for PMMs who are evaluating new positions or establishing product marketing at their company. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Abby.
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For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products".

She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

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Welcome back to season 3 of the New to Product Marketing podcast!

For this episode we are joined by Madison Leonard, a Product Marketer and PLG expert, to break down what product-led growth is and why it's important for Product Marketers.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product-Led Growth Certified: Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this episode of the podcast, we are joined by Nora Matty who is a Product Marketing Manager at Brandwatch.

We chat about how she recently made the switch to product marketing, imposter syndrome, the power of mentorship, and navigating those pesky "career crisis" moments. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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If you're a Product Marketer, building relationships and collaborating with stakeholders across different teams is mission critical.

For this episode we're joined by Becky Trevino, Executive Vice President of Products at Snow Software, and she shares her advice for New PMMs on how to best nurture these relationships.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. To dive deeper on today's topic, you can use the code newtopmm for 10% off PMA's Cross-Functional Collaboration Masters (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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On this episode we seek to answer the ages old question: how do I balance my strategic and tactical work as a Product Marketer?

We're joined by Alex Virden, Director of Product Marketing at Metadata, to discuss the difference between the two, what tasks fall in each bucket, and how to ensure you're succeeding at both.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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In this episode we are joined by Prak Swamy, Product Marketing Manager at Rently, to talk about all things market research.

We discuss how she got her start as a Market Research Analyst and how she made the natural pivot into to product marketing. We also chat about how PMMs can get started with market research, its importance, and the many different forms that it can take.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this episode of the podcast we're joined by Brandon Bedford, Competitive Enablement Manager at Klue.

We chat about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer.

We discuss the differences between Product Management and Product Marketing, the qualities and aptitudes it takes to succeed in each, and how PMMs can better collaborate with their PMs. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google.

We talk all things interviewing, drawing from his experiences on both interviewing and hiring for product marketing jobs. This includes tips on answering questions, candidate yellow flags, and how to highlight your transferable skills.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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