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Join Sydney as she shares her personal experiences, offering valuable insight and proven strategies that have helped her grow her business while still prioritizing quality time with her children. As a devoted mother who values her family above all else, Sydney knows the importance of finding sustainable ways to manage both business and home responsibilities without sacrificing one for the other.
Sydney's primary focus is on simplifying social media and providing actionable plans that drive organic growth, increase engagement, and boost sales. Whether you're a mompreneur just starting out or looking for ways to take your business to the next level, this podcast will provide you with effective content strategies tailored specifically for busy moms.
Discover how Sydney's real-life experiences and expertise in Instagram marketing can help you achieve the results you desire without compromising the precious moments spent with your loved ones. As Sydney shares her wisdom and insights, she reminds listeners that doing it all is not sustainable, and self-care is essential for both personal and professional success.
Don't miss out on the opportunity to subscribe to the Mompreneur Mastery Podcast for actionable strategies that will help you create a thriving business while still being present for your family. This podcast is the ultimate resource for mompreneurs who are determined to achieve mastery in both their personal and professional lives. Tune in now and unlock the secrets to becoming a successful mompreneur!
The episode covers the four simple steps to batch Instagram content strategically. I explain how to map out important dates, fill in post purposes, and create content using Canva.
I also discuss the various types of posts that can be shared on Instagram, depending on the goals. Like posts for growth, authority-building posts, and promotional content. And explain what to post on Instagram. and when you should post it.
Whether you're a busy mom trying to navigate the world of Instagram or a mompreneur looking for effective content batching strategies, this episode of Mompreneur Mastery will provide valuable insights and actionable tips to help you increase engagement, leads, and sales on Instagram.
In this episode of the Mompreneur Mastery Podcast I dive into the topic of using underutilized features on Instagram to accelerate your business goals.
As a busy mompreneur myself, I understand the importance of saving time and making more sales. I share two powerful strategies that can help overwhelmed business owners achieve work-life balance while generating impressive results on Instagram.
Get laid-out-for you strategies for using Instagram Stories to sell your offer and to get valuable market research info.
Learn all about Instagram engagement strategies that are needed to foster connection, increase your leads, and convert those followers into clients.
MENTIONED IN THE EPISODE:
Get custom engagement strategies so that the content you spend your precious time creating is actually moving the needle in your business with an Engagement Audit
Do you find yourself struggling to make the most of your Instagram presence as a busy mompreneur? Are you tired of spending hours on social media without seeing real results? Look no further! In this episode of Mompreneur Mastery, we dive deep into the world of Instagram insights to help you achieve data-driven success. Join our host, Sydney O'Brien, as she shares valuable tips and strategies that will save you time and maximize your sales.
We'll be sharing some fantastic strategies in this episode. I know you're here to learn about actually making sales on Instagram, so I've dedicated a whole episode on how to craft an Instagram post that will help you do just that!
I'll be talking about the power of the know, like, and trust factors on Instagram. It's all about growing your audience, building connections, and showcasing your expertise. We'll give you some actionable strategies on how to craft sales posts that convert your followers into actual clients. You won't want to miss these tips!
But remember, it's not just about promotional posts. We'll show you how to keep your content focused on your audience, sharing their pain points and offering solutions. You'll learn how to use insights to inform your content strategy and get those engagement numbers soaring.
So grab your favorite beverage, sit back, and join our host Sydney O'Brien as she shares her secrets to achieving work-life balance and making more sales as a busy mompreneur. This episode is packed with practical Instagram strategies that you won't want to miss!
And hey, don't forget to check out the link we've provided for help with reading and analyzing insights. It's a game-changer, trust us. We can't wait to see you out there, rocking your Instagram game and building your mompreneur empire. Let's do this, ladies!
In this episode of Mompreneur Mastery, host Sydney O'Brien delves into the art of sitting down and actually writing the damn content.
Recognizing the common struggle of finding time and motivation for content creation, Sydney explores effective strategies to overcome this roadblock. Drawing on her experience as an Instagram strategist and a mom balancing work and family, Sydney shares insights on understanding audience needs, creating valuable content, and optimizing social media posts for maximum engagement.
She takes a deep dive into the importance of having a clear purpose for each piece of content and offers practical tips for managing time effectively.
Sydney also reflects on her own content creation journey, acknowledging the need for a balance between business and personal aspects.
This episode of Mompreneur Mastery is a must-listen for busy moms seeking to enhance their content creation skills and achieve a successful work-life balance.
Host Sydney O'Brien dives into the practical strategies and tools that can help busy mompreneurs effectively manage their businesses and family life. Sharing her own experience as a mompreneur, Sydney emphasizes the importance of supporting and balancing both work and family.
One of the key strategies highlighted in this episode is the use of a written intention to guide and align the priorities of a mompreneur's work with their family's needs. Sydney discusses the power of adapting and adjusting routines and work strategies when faced with shifting schedules and life circumstances, particularly in her military family that frequently experiences relocations.
Sydney introduces time blocking as an effective way to manage tasks and avoid distractions, and suggests using a timer to stay accountable and focused. She also emphasizes the benefits of batching content and planning ahead, techniques that save time and reduce stress. Additionally, Sydney shares her system of designated times for different tasks in both her household and homeschooling, ensuring a structured and organized approach that minimizes chaos.
In terms of utilizing technology, Sydney recommends the project management tool Trello for managing both work and personal life. She explains how content calendars and project management tools like Trello can help mompreneurs stay organized and on track.
Sydney also delves into the importance of regulation and setting a positive mindset for children when mompreneurs need to work with them at home. She shares strategies for ensuring her kids have sufficient outdoor time, food, water, and physical activity, as well as providing designated activities or toys to keep them engaged independently.
Throughout the episode, Sydney emphasizes the value of creating a balanced life and not letting the business consume all of one's time and personal life. She acknowledges that each family has different needs and circumstances, and that the strategies and tools she discusses may not work for everyone. However, her aim is to provide guidance, support, and inspiration for mompreneurs in achieving work-life balance and finding success in their businesses while being present for their families.
In this episode, we're diving into the world of time-saving tools that every mompreneur needs.
As a busy mom myself, I understand the struggle of running a business while trying to keep up with the demands of parenthood. That's why I've gathered a list of my favorite tools that have helped me run my business efficiently and save precious time.
Some of these you've heard of before, but I share my strategies that make them even more efficient so that you can maximize your free time and productivity.
Are you tired of throwing spaghetti at a wall and hoping for the best when it comes to your Instagram strategy? 🍝🙅♀️
In this episode of Mompreneur Mastery, Sydney O'Brien, an Instagram strategist and successful mom business owner, delves into the importance of having an effective Instagram strategy for mompreneurs.
She explains that while tactics and random post ideas may yield short-term engagement, it is a well-constructed strategy that leads to long-term success and conversion of followers into clients.
Sydney highlights the role of an Instagram strategy in guiding the buyer's journey and emphasizes the need for cohesive and purposeful content to build trust, authority, and ultimately drive sales for mom business owners.
Tune in to gain valuable insights on creating an impactful Instagram strategy that saves time, maximizes engagement, and boosts sales. Perfect for any mompreneur in search of effective Instagram strategies to elevate their business.
In this episode of the Mompreneur Mastery podcast, Instagram strategist Sydney O'Brien discusses the importance of content pillars in an effective Instagram strategy for mom business owners.
Discover how to create content pillars that resonate with your audience, set yourself apart from the competition, and ultimately lead to more sales and conversions.
Whether you're a mompreneur or aspiring to be one, this episode will provide actionable strategies to optimize your Instagram presence and save time while juggling your mom duties.
Tune in to master your Instagram strategy and grow your mom-owned business.
In this episode of Mompreneur Mastery, join me, Sydney O'Brien, as I dive into the art of sliding into DMs on Instagram as an effective strategy for mom business owners.
Discover how to engage your audience on a personal level, build meaningful connections, and nurture leads without coming across as pushy or fake. Learn how to make conversations in DMs lead to conversions and drive sales by focusing on understanding your audience's needs and providing solutions.
Join me as I share authentic scripts and practical tips for networking, pitching, and connecting with potential clients.
Plus, I'll reveal two Instagram features that help me keep track of leads and follow-up in one convenient spot. If you're a mompreneur looking to strategize your Instagram presence and maximize your time, this episode is a must-listen.
Tune in now and unlock the power of DMs in your mompreneur journey.
In this episode of Mompreneur Mastery, host Sydney O'Brien shares her foolproof Instagram strategy for busy mom business owners.
Titled "How to Know What to Post," Sydney emphasizes the importance of utilizing your Instagram insights to create content that resonates with your audience and drives results. Through the power of repurposing, she explains how to turn one successful post into multiple engaging and impactful posts that attract followers, nurture leads, and ultimately lead to more sales. Don't miss out on Sydney's expert tips for leveraging Instagram, saving time, and achieving the elusive mom work-life balance. Tune in now to maximize your Instagram strategy and grow your mompreneur business.
In this episode of Mompreneur Mastery, host Sydney O'Brien shares her prelaunch Instagram content strategy for a successful launch of new offers.
She delves into the importance of outbound engagement, finding the right people to engage with, and nurturing current followers to build the know, like, and trust factors.
Sydney also discusses the significance of seeding the new offer to generate interest and excitement.
Tune in to gain valuable insights and actionable tips on strategically growing your Instagram account and achieving your business goals as a mompreneur.
In this episode of Mompreneur Mastery, Instagram strategist Sydney O'Brien shares her expert insights on managing multiple Instagram accounts while balancing the demands of being a mom business owner.
With practical strategies and systems designed for busy moms, Sydney reveals how she maximizes engagement, leads, and sales, all while working just 2 hours a day.
Providing valuable tips on data-informed content creation and posting consistency, this episode is a must-listen for mompreneurs looking to optimize their Instagram strategy and grow their online businesses. Gain valuable knowledge on effective Instagram marketing techniques and discover how to achieve a successful work-life balance as a mompreneur.
Don't miss out on this episode filled with actionable advice for mom business owners seeking success on Instagram.
In this episode of Mompreneur Mastery, join host Sydney O'Brien as she delves into the importance of content audits and how they can drastically improve your Instagram strategy as a mom business owner, or "mompreneur".
By auditing your content and analyzing what resonates with your audience, you will be able to save time by repurposing successful posts and focus your efforts on creating engaging and effective content.
Listen in to hear how to do a content audit of your own Instagram content, how to analyze your Insights and how to use that information to have a data-informed Instagram strategy to get more leads and lead them down the buyer's journeyt to convert the to clients.
Discover Sydney's insights on which types of posts, such as single image posts and storytelling, generate the most reach and engagement, and learn how to strategically apply these findings to your own Instagram account.
Don't miss this insightful episode packed with practical tips for optimizing your presence on Instagram while maintaining a healthy work-life balance.
In this episode of Mompreneur Mastery, host Sydney continues the discussion on content auditing and explores the strategy of repurposing posts to achieve maximum impact on Instagram.
With a focus on saving time and achieving results, Sydney explains how to pick the right Instagram posts to repurpose by analyzing insights from previous content.
She shares a real-life example of a client experiencing a drop in engagement and reach and how they strategically repurposed a post that had generated a lot of comments.
Sydney provides a step-by-step framework for repurposing posts, starting with identifying the post's topic, pain point, and desired outcome. She demonstrates how to create multiple new posts from a single one, connecting with the audience and nurturing leads along the way.
Tune in to learn how to effectively repurpose your content and achieve your business goals on Instagram.
In this episode of Mompreneur Mastery, we discuss Instagram post ideas for mom business owners who struggle with what to post. We explore effective strategies to overcome the creative block and connect with your audience.
From sharing your personal journey as a mompreneur to highlighting your unique selling proposition, we provide practical tips to generate engagement and stand out in the crowded online market.
Additionally, we emphasize the importance of asking your audience for topic suggestions and repurposing successful content to maintain consistency and boost metrics.
Join us as we delve into these Instagram strategies tailored specifically for mompreneurs. Perfect for mom business owners seeking inspiration and growth in their online presence.
In this episode of Mompreneur Mastery, Sydney discusses the ever-evolving world of hashtags on Instagram.
She breaks down the changes in Instagram's algorithm and explains how hashtags are now more focused on categorization rather than increasing reach and followers.
Sydney shares her tips on using specific and relevant hashtags, finding the right balance of mentions, and utilizing hashtag search engines.
She also emphasizes the importance of incorporating keywords in your content for better discoverability. Tune in to learn how to optimize your hashtag strategy and grow your online business on Instagram
In episode 17 of the Mompreneur Mastery Podcast, host Sydney dives into the importance of optimizing your Instagram bio to attract your dream clients and turn profile views into followers.
Sydney shares valuable strategies for creating a bio that is clear, compelling, and tailored to your ideal client. From choosing the right profile photo to crafting a powerful call to action, Sydney guides listeners through the step-by-step process of optimizing their bios for maximum engagement and conversion.
This episode is part of the Instagram 101 series and is packed with actionable tips and insights that busy mompreneurs can implement to save time and achieve more sales on Instagram. Tune in to learn how to make the most of your bio and start getting the results you want on Instagram.
In this episode of Mompreneur Mastery, Instagram strategist Sydney O'Brien delves into the key elements of a successful Instagram post.
She emphasizes the importance of creating content that fosters a genuine connection with the audience and highlights the significance of engaging captions, relatable hooks, and singular calls to action.
Sydney provides valuable insights on visual balance, watch time for reels, and leveraging hashtags to amplify post visibility.
Tune in to gain actionable strategies that will elevate your Instagram game and attract your ideal clients.
1. The importance of creating a connection with your followers on social media for successful sales and marketing. 2. The key elements of a successful Instagram post, including the visual aspect, a hook, a singular call to action, and relevant and relatable captions. 3. Emphasis on using captions to paint a picture that resonates with the target audience, showing the before and after transformation, and incorporating hashtags. 4. Considerations for watch time when creating reels, as it is a significant indicator for success in reaching and engaging the target audience. 5. An upcoming Black Friday offer for an audit, training, and guide to help with creating compelling content that attracts, connects with, and converts followers into paying clients.
In episode 19 of Mompreneur Mastery, Instagram strategist Sydney O'Brien delves into the world of metrics and actionable strategies to help mom business owners optimize their Instagram accounts.
From follower growth to engagement rates and website taps, Sydney shares valuable insights into how to leverage these metrics to attract ideal clients and convert them into paying customers.
Discover the power of data-driven strategies that will save you time on content creation and help you achieve your sales goals. If you're a mompreneur looking to master your Instagram strategy, this episode is a must-listen.
Have you ever wondered if the Instagram post you're sharing for your online business should be a reel or a carousel? Maybe a single image post?
In this episode of Mompreneur Mastery, certified Instagram Strategist Sydney O'Brien goes over how to know which post format to choose depending on the post's purpose and your Insights.
Tackling the challenges of decreased engagement and reach during the holidays, Sydney offers valuable insights on how strategic content repurposing can save time, improve reach, and increase engagement.
Sydney lays out a personalized approach to repurposing content, ensuring that it resonates with individual businesses and delivers tangible results. She emphasizes the importance of data-informed strategies and provides practical steps for identifying and revitalizing top-performing posts. Listeners will learn how to streamline content creation and combat the holiday season's Instagram slump.
With actionable tips and a clear roadmap to enhancing Instagram content, this episode equips mompreneurs with the tools to thrive in their businesses while preserving valuable family time.
In this episode of Mompreneur Mastery, Sydney shares powerful Instagram strategies for busy mom business owners.
She dives into the concept of curiosity gaps and how they can be used to effectively capture and hold the attention of your audience. Through real-life examples and practical tips, Sydney explains the science behind curiosity gaps and how they leverage human psychology to drive engagement, watch time, and conversions on Instagram.
Learn how to strategically implement curiosity gaps in your content while staying authentic and ethical. Join Sydney as she guides you through harnessing the power of curiosity for a successful Instagram strategy.
In episode 23 of Mompreneur Mastery, Instagram strategist Sydney O'Brien shares the top Instagram strategy trends for 2024, tailored for busy mom business owners.
With a focus on authenticity and connection, Sydney discusses the shift towards less polished and more authentic content, the evolving role of hashtags, and the crucial impact of outbound engagement.
Emphasizing the importance of connecting with followers and nurturing a community, she provides actionable insights for leveraging these trends to save time and drive sales.
Tune in to discover how to strategically plan content, elevate outbound engagement, and foster meaningful connections to elevate your Instagram game as a mompreneur in the upcoming year.
Discover the secrets to strategic content planning for mompreneurs in Episode 24 of Mompreneur Mastery. In this episode Sydney O'Brien, the host, takes you through a step-by-step guide on how to plan an entire month of content in less than 20 minutes.
Learn the importance of having a content strategy and how it can significantly impact your social media presence. Uncover the key elements of a well-thought-out content calendar and gain insights into aligning your posts with your business goals.
Sydney shares practical tips on batch creating and scheduling content, making your life as a mompreneur easier. Find out how to focus on building connections, fostering engagement, and strategically promoting your business offers.
Whether you're a seasoned content creator or just starting, this episode provides actionable advice to help you navigate the world of social media with confidence. Download the linked content calendar mentioned in the show notes and get ready to level up your content game.
Tune in now to Episode 24 and revolutionize your approach to content planning.
In this episode of Mompreneur Mastery, Sydney shares the essential elements needed to effectively sell your offer on Instagram.
Making sales on Instagram can be challenging, but Sydney outlines the key factors of being known, liked, and trusted by your audience.
Through relatable and shareable content, showcasing your personality and authority, and building trust through social proof, you can attract your dream clients and convert them into paying customers.
The episode offers actionable steps for busy moms looking to leverage Instagram for business success. Additionally, Sydney invites listeners to connect with her on Instagram for a week of free coaching to help refine their content strategy.
Are your Instagram posts getting crickets instead of comments? Mompreneur, you're not alone! In this episode, Sydney O'Brien, certified Instagram strategist and fellow mama, reveals the #1 mistake mompreneurs make with their content - creating in a vacuum!
Learn the powerful secret to exploding your engagement and attracting your ideal clients: market research. We'll show you how to ditch the guesswork and create content your audience craves, leading to a thriving Instagram that sells.
Here's what you'll discover:
The fatal flaw in most mompreneur content strategies (and how to fix it!)
Simple market research hacks to understand your audience's deepest desires and challenges
Proven tips to turn those insights into content gold that sparks conversations and converts followers into leads
Exclusive free coaching offer! Get personalized help crafting a content calendar that ignites your Instagram success.
Listen now and unlock the magic of market research for your Mompreneur Instagram journey!
In this episode of Mompreneur Mastery, host Sydney O'Brien shares the top strategies for utilizing the pinned post feature on Instagram to attract leads, connect with followers, and convert them into clients.
With valuable insights and practical tips, Sydney discusses the five best post options to consider pinning to the top of your Instagram profile, including about me posts, offer promotions, lead magnet posts, social proof content, and the powerful banner post option.
Tune in to learn how to make the most of this feature and take your Instagram marketing to the next level.
In this episode of Mompreneur Mastery, host Sydney O'Brien shares her personal strategy for increasing Instagram engagement by 50% in just 3 weeks.
Her key focus is on building a community of engaged followers rather than simply amassing a large number of followers. By creating content that encourages active participation and dialogue, Sydney saw significant growth in her engagement rate and reach.
By focusing on specific types of content, Sydney was able to cultivate a sense of community and genuine connection with her followers, leading to increased reach and impact.
Through her "1 Month of Conversation Starters" free content calendar, she provides a practical resource for creating engaging and value-driven content to foster a connected online community.
Key takeaways:
Building an engaged community on Instagram is about fostering active participation and dialogue among followers rather than just focusing on likes and comments.
The emphasis should be on creating genuine connections and a sense of belonging, leading to trust and valuable data from conversations with the audience.
The three types of content that generate the most engagement are storytelling content, unpopular opinions or hot takes, and relatable or empathetic content.
The use of the "1 month of conversation starters" content calendar can help spark conversations and foster an engaged and connected community on Instagram.
In episode 29 of Mompreneur Mastery, Sydney discusses the four essential stages of a successful Instagram launch strategy.
She emphasizes that a solid launch strategy is crucial for a super successful launch using Instagram content and shares her own experience of a failed launch due to not following her own strategy.
Listeners will gain valuable insights into each stage of the launch strategy, including the 4 stages of your launch, what posts should be included in each launch, and how to create posts and stories to engage their audience and generate buzz for their offers.
Key takeaways from the episode:
There are four stages to a successful Instagram launch strategy: pre prelaunch, prelaunch, launch, and post-launch.
The pre pre launch stage focuses on getting data, conducting market research, and building trust with the audience.
During the prelaunch stage, it's vital to build hype, create anticipation, and raise awareness about the upcoming offer.
When promoting the offer during the launch stage, emphasizing the benefits and transformation it provides, rather than just the features, is crucial.
The post-launch stage serves to maintain the hype, showcase the offer's success, and build authority, thereby setting the stage for future launches.
Listen to episode 29 of Mompreneur Mastery for details
In this episode of Mompreneur Mastery, host Sydney O'Brien interviews Jessica Hacker, a pro at helping overwhelmed moms and business owners live more intentionally.
Jessica shares her insights and practical tips for combatting overwhelming feelings and finding balance in life. She emphasizes the importance of being honest with oneself, setting priorities, and creating a clear plan to reduce stress and overwhelm.
Listeners will gain valuable strategies for managing their time, setting boundaries, and living more intentionally, ultimately leading to improved mental clarity and reduced feelings of stress and anxiety.
Key Takeaways:
- Create a regular practice of "brain dumping" to offload overwhelming thoughts and tasks, then prioritize needs versus wants to effectively manage your to-do list.
- Implement a scheduling system that separates must-do tasks from less pressing ones, and set aside free time to reduce feelings of overwhelm and frustration.
- Recognize the power of saying no to commitments that are not aligned with your priorities, leading to increased mental clarity and a sense of freedom.
In this episode of Mompreneur Mastery, Sydney O'Brien invites podcast strategist, Caroline Hull, to discuss the essential elements of a successful podcast for mom business owners.
Caroline delves into the importance of having a solid strategy to support the business and shares her journey into podcasting. She emphasizes creating a content plan well in advance, structuring episodes for sales, and the significance of listener retention.
The conversation sheds light on transforming podcasting efforts from a guessing game to a strategic and sustainable endeavor. Listeners gain a valuable insight into how to align their podcast goals with their business objectives, optimize content strategies, and enhance listener retention.
Key takeaways from the episode:
- Implement a strategic content plan well in advance, coordinating it with marketing and sales calendars.
- Structure podcast episodes to promote and sell effectively, ensuring alignment with business objectives.
- Embrace organizational tools and templates to streamline podcast production, making the process more efficient and sustainable.
In this episode of Mompreneur Mastery, Sydney interviews Kelsey Romine, a WordPress website designer and busy mom of three. Kelsey shares essential insights about optimizing user experiences on websites to drive desired actions, emphasizing the importance of a clear user journey and a mobile-optimized design.
She offers valuable tips on making website content visually appealing and easier to read, catering specifically to the needs of busy moms. From simplifying text and adding white space to strategic positioning of call-to-action buttons, Kelsey provides actionable advice that can have an immediate impact on any business website, regardless of the platform used.
Key takeaways from this episode include:
- Understanding the concept of user journey and ensuring that website content guides visitors towards desired actions.
- Implementing mobile optimization and visually appealing design elements, such as breaking up content with images and using bullet points, to enhance user experience.
- Emphasizing the importance of making website content skimmable and easy to consume, especially for busy moms.
Overall, this episode provides practical and actionable strategies for business owners, particularly moms, to transform their websites into effective tools for engaging and converting visitors into leads or customers.
The #1 question I get asked: "what the heck should I be posting on Instagram for my online business?!"
You want topics that will resonate with your target audience, so that they not only stop the scroll to actually read it, but engage with it.
That engagement is what's going to increase your reach so that more eyes are on your content, AND nurture your followers into leads so that you can convert them into paying clients.
Get the #1 thing you need to keep in mind to make sure your content topics get you that engagement in this episode of Mompreneur Mastery.
Key takeaways from this episode:
- Planning and batching content can save time and reduce stress for mompreneurs, allowing them to maintain a consistent online presence.
- Choosing the right post topics on Instagram is crucial for converting users to followers and nurturing leads.
- Content must be specific, valuable, and relatable to the target audience to effectively grow the business on Instagram.
- The "What the Heck to Post Content Map" scheduled for launch aims to streamline the content creation process for busy mompreneurs, providing tailored post topics and calls to action to boost engagement and lead generation.
Have you ever wondered how you can possibly show up in Instagram Stories consistently when you're balancing a million other things as a mompreneur?
Or what you should even be talking about in Instagram Stories to begin with?
In episode 34 of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms that is exactly what I lay out for you. Your most engaged followers hang out in Stories, so you need to be engaging and connecting with them there so that they turn into leads for your online business.
Stories are an incredibly powerful feature of Instagram for fostering a deeper connection with followers and showing them who you are and why you're the best person to help them.
Listen to this episode to find out the best tips for mompreneurs to stay consistent so they can use Stories to their full potential and get more leads, and what they should be posting there in the first place.
Do you ever feel like your inner voice is holding you back?
Or that you just don’t have the time or ability to be a successful mompreneur?
As a mompreneur, I’ve experienced my fair share of moments where self-doubt crept in as I balanced business endeavors and parenting.
But here’s the thing: mindset work is crucial. It affects our beliefs, our actions, and ultimately our success.
In this episode of Mompreneur Mastery, Paige Figueroa and I delve deep into the significance of mindset work, the impact of positive thinking on our actions and outcomes, the role of community support, and the benefits of finding a mentor in the context of entrepreneurship, particularly for moms.
2 game-changing updates associated with Instagram carousels that all busy mompreneiurs need to be aware of.
These changes have the potential to transform the way we reach and connect with our audience, ultimately impacting our business goals.
By aligning our content strategy with these developments, we can leverage carousels effectively to maximize engagement and propel growth on Instagram, all while maintaining our precious work-life balance as moms.
Key Takeaways:
- Carousels now being featured in the Reels feed present a valuable opportunity to expand our reach and unlock new possibilities for growth on the platform.
- The shift in user preference towards carousels with minimal text underscores the importance of crafting concise, impactful content to drive engagement and action.
- Understanding that many Instagram changes stem from user behaviors rather than the algorithm emphasizes the significance of nurturing genuine connections with our audience to sustain engagement during fluctuations.
Are you struggling to convert your Instagram followers into clients? Wondering why engagement seems to elude you despite your efforts?
In this episode of Mompreneur Mastery I talk with lead generation expert Amber Hansel dive deep into the world of buyer types and how they impact your engagement strategy. We discuss the crucial role of relationship-building in turning followers into loyal clients and share valuable insights on catering to different buyer personalities.
In this episode, you'll learn:
- The importance of giving more engagement than you expect to receive and how it can significantly impact your Instagram strategy.
- The concept of different buyer types - from the assertive "driver" to the analytical "amiable" - and how understanding these personas can revolutionize your approach to potential clients.
- Strategies for tailoring your content and engagement based on buyer types, increasing your chances of converting followers into leads.
Get ready to say goodbye to ineffective engagement strategies and hello to a personalized, relationship-focused approach that will turn your followers into raving clients. This episode is a game-changer for any mompreneur looking to maximize their impact on Instagram!
Are you tired of pouring your heart and soul into Instagram content only to feel like the algorithm is working against you?
Do you struggle to get the results you want from your posts, despite putting in so much effort?
In this episode of Mompreneur Mastery, I dive into the ins and outs of the infamous Instagram algorithm and how you can strategically optimize your content to get the reach, engagement, and leads you desire for your business.
As a busy mom and business owner, I understand the frustration of feeling like your efforts are not paying off. That's why I've broken down the algorithm to help you make the most of your Instagram marketing efforts.
Key Takeaways:
Understanding how the Instagram algorithm works and how to optimize your content for it.
Utilizing peak active hours and engagement metrics to maximize post visibility and reach.
Focusing on generating comments to foster connections with your audience and increase post visibility.
The importance of creating content that resonates with your target audience to attract qualified leads.
Are you struggling to juggle the financial side of your business with the demands of being a mom? Or maybe you're looking for ways to achieve a better work-life balance while still building a successful business from home?
In this episode of Mompreneur Mastery, we dig deep into the world of entrepreneurship with the incredible Courtney Martin, owner of Quadrant Bookkeeping.
We cover everything from the challenges and rewards of being a mom entrepreneur to the key steps for effective bookkeeping and how to avoid common mistakes.
Here are some key takeaways from this empowering conversation:
- Set aside specific time each month for bookkeeping, following the three major steps: categorizing, reconciling, and analyzing.
- Importance of open communication about money and seeking personalized assistance in areas like bookkeeping, to avoid costly mistakes and provide peace of mind for your business's financial health.
- Overcome the stigma and shame around discussing money by creating a supportive, open environment where you can share experiences and learn from others.
- Utilize personalized resources and tools to streamline your bookkeeping process and avoid unnecessary expenses while choosing suitable software for your specific business needs.
Feeling lost in the world of web design? We've got you covered!
I talk with webiste designer Melissa McKenzie, who dives deep into the power of strategic website design, showing you how to craft a website that not only looks good, but also converts visitors into customers.
In this episode, you'll learn:
The difference between strategic website design and plain old website design: It's more than just aesthetics, mama bosses! Discover the secret weapon Melissa uses to craft websites that resonate with your audience and drive sales. (hint: it involves psychology!)
Why DIY website templates might be holding you back: Learn about Melissa's incredible Squarespace website templates, designed with a strategic foundation to help you build a website that works for you.
How a strategic website can help you break free from the feast-or-famine cycle: Imagine a website that works 24/7 to generate leads and attract new clients, even while you're busy running your business and watching your kids
Bonus! Melissa is offering FREE matching Instagram templates to Mompreneur Mastery listeners who snag one of her SquareSpace templates! Plus, I'm adding an exclusive bonus - my "Carousels That Sell" template pack, featuring 7 carousel templates that generated over 20k in sales - to the mix!
Are you struggling to maintain your sense of identity while juggling the demands of motherhood and entrepreneurship?
Do you often feel guilty for wanting personal fulfillment and joy outside of being a mom?
If so, you're not alone, and in this episode, we've got you covered! Shelley and Sydney dive deep into the challenges of balancing motherhood with personal goals, offering practical advice and empowering insights that will leave you feeling inspired and supported.
Takeaways from this episode: - It's okay to ask for help and understand the "how" of asking for it without feeling shame or guilt. - By creating a daily schedule and identifying pockets of time for self-care or work tasks, you can increase productivity and confidence. - Understanding intentional self-care tailored to your individual needs can lead to a replenished energy and a more balanced life. - Limiting daily priorities to 3 to 5 tasks can help avoid feeling overwhelmed and inadequate. - Pursuing personal fulfillment can enhance your parenting and set a positive example for your children.
Are you tired of pouring your heart and soul into Instagram, only to see minimal results in terms of sales and leads?
Do you find yourself constantly posting, engaging, and scrolling without seeing any tangible growth in your business?
If so, then episode 42 of Mompreneur Mastery is the game-changer you've been looking for. In this episode, we dive into simple yet powerful Instagram strategies tailored for busy moms who want to maximize engagement, attract leads, and ultimately drive more sales.
By implementing the five key strategies discussed, you'll be able to transform your Instagram presence from a time-consuming chore into a strategic powerhouse that yields real results for your business.
Key Takeaways: - Understanding the different types of engagement: inbound and outbound, and how to strategize both effectively. - Harnessing the power of DMs to foster genuine connections, gather market research, and ultimately convert followers into leads or clients. - The significant role of stories in building rapport, testing content ideas, and driving sales. - Embracing a content strategy that aligns with your business goals and guides your audience through a journey from follower to paying client.
Are you tired of Instagram feeling like just another item on your to-do list? In this episode, we delve into why Instagram can be fulfilling rather than draining for your business. I share my insights on how to utilize Instagram to make sales without sacrificing your sanity.
I emphasize the importance of building a genuine connection with your audience to foster a community that supports your brand. With strategies and post ideas tailored to enhance engagement and drive sales, I offer actionable tips to transform your Instagram presence.
[00:00:00] Introduction: Sydney introduces the episode, highlighting the struggle many mompreneurs face with Instagram marketing.
[00:03:00] Finding Support Online: Sydney explains how social media communities have provided invaluable support, especially in navigating challenges like neurodiversity and frequent relocations as a military spouse.
[00:05:00] The Power of Connection: Sydney emphasizes the significance of building a sense of community on Instagram to drive sales and conversions.
[00:07:00] Post Ideas for Connection: Sydney outlines 3 post ideas aimed at fostering community and engagement on Instagram.
[00:14:00] Membership Announcement: Sydney introduces her new membership program, "Post with Purpose," designed to help business owners create personalized Instagram strategies focused on community-building and sales.
Are you super beyond tired of posting constantly on Instagram, showing up in stories, recording reels, and still not seeing the growth and sales you want?
Are you ready to turn that around and start attracting your dream clients who actually convert into paying customers?
If you answered "yes," then this episode is for you!
In this episode, I'm diving deep into why just posting more sales content isn't the magic solution. I'll walk you through the five types of posts you need to share on Instagram to create a strategic funnel that attracts, engages, and converts your audience.
By the end of this episode, you'll have a clear roadmap for your Instagram strategy, and I've got a special offer that will help you put it all into action.
Key Highlights:
[00:00:00] Introduction and why you're feeling tired of posting without results.
[00:02:00] Understanding the Instagram content funnel and why a strategy is crucial.
[00:04:00] The five essential types of posts: Promotional, Pre-Promotional, Connection, Engagement, and Growth.
[00:10:00] How to target the right audience with growth posts.
[00:12:00] All about my new membership, "Post with Purpose," and the special launch offer.
Are you a mompreneur juggling the demands of business and family life?
In this episode, Sydney sits down with Sierra Scacco, a business coach specializing in helping mompreneurs scale their businesses without sacrificing time with their loved ones.
If you've ever felt overwhelmed by the pressure to do it all or struggled to find business advice that fits your unique schedule as a mom, this episode is for you. Get ready to discover practical strategies for achieving success while maintaining balance in your life.
Key Takeaways:
00:03:00 - Sierra shares her journey from overwhelmed copywriter to successful business coach, emphasizing the importance of finding sustainable ways to scale as a mompreneur.
00:08:00 - Learn the signs that indicate you're ready to scale your business, including consistent income and limited time availability.
00:13:00 - Explore the concept of flexible routines and personalized strategies for managing your time effectively as a mompreneur.
00:18:00 - Discover the importance of personalization in business and how to apply it to your own entrepreneurial journey.
00:24:00 - Sierra offers a free training, "Scale to Success," featuring four secrets to help mompreneurs reach their business goals while prioritizing family time.
Does it take you 3 cups of coffee (that you have to reheat at least twice or turn into iced coffee) to get through the day?
Are you struggling to keep up with your energetic kids while managing your business?
In this episode, I dive into a conversation with Sam Weaver, a certified nutritionist and personal trainer, to uncover practical tips for managing your energy levels without resorting to extreme measures. From small, actionable steps to debunking common myths, Sam shares valuable insights to help busy moms find balance in their wellness journey.
Time-Stamped Overview:
00:02:00 - Sam's Journey: Sam shares her personal fitness journey, driven by the desire to take control of her health and wellness.
00:03:00 - Starting Small: The discussion delves into the power of small, incremental changes in habits for long-term wellness.
00:06:00 - Energy and Motherhood: The conversation expands to discuss the unique energy demands faced by mothers, both in personal and professional capacities.
00:08:00 - Nutritional Pitfalls: Sam addresses common nutritional pitfalls, emphasizing the importance of adequate protein intake and hydration.
00:10:00 - Hydration Hacks: Practical tips for increasing water intake and its impact on energy levels are shared.
00:12:00 - Small Changes, Big Impact: Sam advocates for taking small, manageable steps towards wellness goals to ensure sustainability.
00:20:00 - Connecting with Sam: Listeners are encouraged to connect with Sam on social media for more wellness tips and insights.
Are you tired of recording, editing, and sharing trending reels to not see a change in your follow account?
Or maybe your follower count is growing, but your engagement and sales stay stagnant? (womp womp)
These are signs you need to optimize your Instagram profile!
I’m stoked to dive into today’s episode all about making your Instagram profile work smarter, not harder. Let’s cut through the noise and get real about followers—because guess what? A massive following doesn’t always translate to sales. Yep, you heard me right. I’m all about quality over quantity, folks!
You could have a bazillion followers, but if they’re not vibing with your content or—let’s be real—your offers, then what’s the point?
Today, I’m spilling the beans on how to tweak your profile to attract those dreamy, engaged followers who actually convert into clients.
00:00: Sydney introduces the importance of quality over quantity in Instagram followers, setting the stage for optimizing profiles for ideal engagement and sales.
02:00: Highlighting the pitfalls of untargeted growth, Sydney emphasizes the necessity of cultivating a follower base aligned with your business objectives.
04:00: Delving into the essential elements of an optimized profile, Sydney breaks down the significance of profile picture, bio, and username in making a lasting impression.
07:00: Expanding the optimization scope, Sydney discusses the pivotal role of highlights and the link in bio in fostering trust and guiding potential clients seamlessly through the conversion process.
10:00: Closing with a call to action, Sydney offers listeners a chance to streamline their Instagram strategy with a discounted profile audit, ensuring their profiles resonate with and attract their ideal audience.
Are you tired of relying on a stressful live launch for your income?
Are you ready to have a system to sell online that actually fits into your life and feels good?
In this episode, I get to talk to Nicki Krawczyk, expert copywriter, and we talk about her innovative selling system that dramatically increased her profits on her signature course by forty!
Ready to ditch the follower-count obsession and turn your Instagram into a client magnet? This episode of Mompreneur Mastery dives deep into the strategies that truly matter for converting casual scrollers into paying clients.
In this episode, you'll learn:
Why focusing on rapid follower growth might be holding you back. (Hint: Quality over quantity!)
My personal story: How I became a fully booked social media manager with under 300 followers (and the strategy I used to get there).
The importance of attracting the right followers, not just a random mass.
Proven tactics to boost engagement and build meaningful connections with your audience.
How to establish trust and position yourself as the go-to expert in your field.
Effective selling strategies that convert engaged followers into loyal clients, all within the Instagram platform.
Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch?
In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling.
Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out.
From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling.
Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.
Timestamps:
[00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
[00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
[00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
[00:11:00] Practical advice on where to start when sharing personal stories on social media.
[00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.
As we dive into July, many of us are gearing up for summer vacations and trips with our families. I know firsthand how overwhelming it can feel to manage your Instagram presence while trying to enjoy precious moments with your loved ones.
In this episode, I'm sharing strategies to prep your Instagram for summer trips without sacrificing engagement or consistency. Whether you're camping, exploring national parks, or visiting family, I've got tips to help you keep your Instagram active with minimal effort.
Timestamps and Bullet Points:
[00:01:00] Tips for scheduling content ahead of family trips to maintain engagement. [00:02:00] Utilizing the Content Maximizer System for efficient content repurposing. [00:03:00] Balancing engagement and connection on Instagram while on vacation. [00:04:00] Strategies for adjusting your Instagram approach to fit vacation schedules. [00:05:00] Leveraging stories and DMs to nurture relationships and drive sales. [00:06:00] Discussing the importance of flexibility in your Instagram strategy as a mompreneur. [00:07:00] Insights into managing Instagram effectively during family vacations. [00:08:00] Tips for maintaining consistency on Instagram without constant online presence.
Have you ever stressed over a live launch? Have you ever wondered what to do with emails after adding people to your list?
Episode 52 of Mompreneur Mastery features Allison Hardy, an expert in email marketing strategies, who shares invaluable insights on automating your sales and creating a culture of clicking in your email sequences.
If you've ever felt overwhelmed by the constant hustle of securing clients or struggled to maintain a work-life balance while running your business, this episode is for you. Alison breaks down actionable strategies that empower you to harness the power of email marketing to grow your business while reclaiming precious time with your family.
Alison Hardy is not just an email marketing strategist; she's a trailblazer in simplifying the process of enrolling clients into courses or memberships on autopilot. As a mompreneur herself, she understands the challenges of juggling business success with family life, making her insights invaluable for anyone looking to achieve sustainable growth without burning out.
Whether you're a seasoned entrepreneur or just starting out, Alison's approach offers practical solutions to transform your email marketing efforts into a revenue-generating machine.
Key Takeaways:
[00:00:00] Introduction to Alison Hardy and her journey into email marketing.
[00:06:10] Alison's personal story of transitioning from postpartum depression to successful online entrepreneurship.
[00:10:00] Creating a culture of selling on your email list to empower your audience's purchasing decisions.
[00:12:00] The importance of nurturing a culture of clicking in your email marketing strategy.
[00:15:00] Moving beyond welcome sequences to nurture sequences that drive meaningful engagement and sales.
It's been a wild summer, and if your family was anything like mine, you probably felt the chaos too.
But now that summer is winding down and routines are back in place, it's the perfect time to refocus on your Instagram strategy. In this episode, I'm diving into why now is the absolute best time to nail down a solid Instagram strategy that will set you up for success to make sure your Instagram efforts are actually paying off. I've got you covered with actionable tips and a clear plan.
We’ll walk through the five essential steps of a successful Instagram strategy—everything from attracting the right followers to turning that engagement into real, meaningful connections that lead to trust and sales.
Whether you're already implementing some of these strategies or starting from scratch, you’ll leave this episode with a better understanding of how to maximize your Instagram presence and ultimately boost your business.
Episode Highlights:
[00:02:15] Summer chaos recap and why routines are essential for productivity.
[00:05:45] The shift in Instagram engagement post-summer and why now is the best time to plan your strategy.
[00:10:30] Overview of the 5-step Instagram strategy for boosting sales.
[00:15:20] Deep dive into the importance of building trust and connection on Instagram.
[00:21:00] How to use the free quiz to identify and close gaps in your current Instagram strategy.
Do you find yourself spending hours creating content that doesn’t seem to drive the sales you want?
Is managing your Instagram strategy taking valuable time away from your family and business?
In this episode, I’m sharing my top three time-saving tips that will help you streamline your Instagram marketing strategy without sacrificing sales. These tips are perfect for busy moms who want to work smarter, not harder.
As a mom of three and a business owner, I understand the challenges of juggling family and a successful business without childcare. That’s why I’ve spent years refining strategies that allow me to maximize my Instagram efforts in minimal time. Join me as I walk you through actionable steps that will save you time and stress, so you can focus on what matters most.
Timestamps & Key Takeaways:
[02:14] – Plan Ahead for Your Content: Discover why having a content plan is the ultimate time-saver and how it supports your overall business goals.
[08:47] – Regularly Check Your Insights: Learn the importance of using your Instagram data to make informed decisions that enhance your strategy.
[14:32] – Schedule and Automate: Explore tools like Metricool to schedule posts, automate tasks, and free up your time.
[19:08] – The Power of Consistency: Understand how consistent posting builds trust and drives sales without consuming your time.
[23:45] – Quiz & Next Steps: Take my free quiz to identify gaps in your Instagram strategy and ensure you’re focusing on the right areas to boost your sales.
Frustrated with all the time you're spending on Instagram without seeing the sales you want? You're not alone, and it's time to fix that!
In this episode of Mompreneur Mastery, I dive into why your Instagram strategy might not be converting followers into customers and what you can do to turn things around.
We'll cover three essential elements you need to focus on: building genuine connections, talking about your offers without feeling sales-y, and establishing trust with your audience.
Plus, stick around to hear about my upcoming 5-Day Instagram Strategy Challenge that will help you get real results, even if you're short on time.
Key Points:
Connection with Your Audience (2:45)
Building a loyal audience starts with genuine connections. Share your personality and make your content relatable to your specific target audience.
Remember, people buy from people they trust and connect with. Be real and show the human side of your business.
Talking About Your Offers (9:12)
Don’t shy away from promoting what you offer! You don’t have to be pushy—just clear. Make sure your audience knows what you do and how you can help them.
Seed your offers in your content and stories regularly so that when it’s time to sell, your audience is already familiar with what you provide.
Building Trust and Authority (15:32)
Trust is critical, especially when selling to strangers online. Share case studies, testimonials, and social proof to show that your offers deliver results.
Highlight your unique selling proposition that resonates with your target audience and sets you apart in your industry.
Do you ever feel like there’s just not enough time in the day to even think about posting on Instagram, let alone plan it out?
Or maybe you’ve tried to get a content schedule going, but the idea of sitting down and doing it makes you want to run the other way?
You’re not alone, and I totally get it!
In today’s episode of Mompreneur Mastery, I’m talking all about creating a content schedule for Instagram that actually leads to sales (without driving you completely insane).
As a busy mompreneur myself, I know what it’s like to try and fit business tasks into the "mom cracks" of the day. That’s why I’m breaking down how you can make a content plan that works for you—even when it feels impossible.
Join My Free 5-Day Challenge! Ready to step up your Instagram game? Join me for the 5 Steps to Instagram Sales Challenge starting on September 16th. It’s free, and each day we’ll dive into a new step in the strategy to help you get results (no fluff, I promise!). You’ll also get a simple daily action step to keep you on track. Sign up here before September 13th!
Are you just throwing posts up on Instagram and hoping for the best? 🚫
In today’s episode, we’re diving into how to give every Instagram post a purpose so it actually works for your business. Whether you’re trying to build trust, drive traffic, or close sales, it all starts with a clear strategy. 🙌
If Instagram feels like one more thing to check off your to-do list with no results, this episode is for you! Tune in to learn:
Why setting a goal for each post is key to seeing results
How posting with a purpose can actually save you time and stress
The 5-step Instagram strategy that turns posts into profit
Ever gotten one of those cold DMs that made you cringe? Maybe you’ve even sent one and felt totally awkward afterward. In this episode of Mompreneur Mastery, I share how I turned the dreaded DM into my most powerful sales tool—without feeling sleazy.
I walks you through my 50% DM conversion strategy, which focuses on authentic, one-on-one conversations that build trust and lead to real sales.
Tune in to learn how you can start turning casual chats into paying clients—using DMs as a connection-building tool that actually works. Get ready for practical tips, heartfelt advice, and a strategy designed to help busy mompreneurs like you sell with heart!
Are you already feeling overwhelmed thinking about your Black Friday sale?
Wondering how you’re going to balance it all—holiday madness, sick kids, and still getting sales without stressing over last-minute Instagram posts?
In this episode of Mompreneur Mastery, I’m sharing exactly how to plan your Instagram content so you can nurture your followers ahead of time and have them ready to buy when Black Friday rolls around.
I’ll walk you through my five-step strategy that makes sure your audience is engaged, connected, and ready to trust your offer by the time you promote it.
No more scrambling or hearing crickets when you post—it’s all about preparation, connection, and making sales without the stress!
Have you ever let Instagram slip through the cracks because, let’s face it, life happens? Maybe between soccer practice, piles of laundry, and trying to keep your sanity intact, your account went a little silent? Yeah, me too.
In this episode of Mompreneur Mastery, we’re tackling the very real struggle of reviving your Instagram after it’s been collecting dust for a bit. Whether it’s been weeks or months, I’ve got you covered with a no-BS, doable strategy to bring it back to life—without losing your mind in the process.
Ever bought something because your friend couldn’t stop raving about it? Or maybe you’ve noticed yourself scrolling through Instagram, and suddenly, that product everyone’s talking about is in your cart? 🙋♀️
Social proof is the magic behind those purchases, and it can be a game-changer for your Instagram strategy too. Today, we're diving into how social proof can help turn your followers into clients with ease.
In this episode, we’re breaking down exactly what social proof is, why it works so well, and how you can easily use it to boost sales without adding extra stress to your already packed mompreneur life.
Are you spending way too much time on Reels, only to hear crickets? 😬
I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).
Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.
If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨
We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy
MENTIONED IN THIS EPISODE
Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!
Ever feel like you're always hustling on Instagram but still wondering why those followers aren't turning into clients? Or maybe you've been meaning to "fix up" your profile but keep putting it off because, honestly, who has the time?
In this kick-off to the new “Audit for Profit” series, we’re starting right at the top with your Instagram profile—the foundation of your social media success.
In this episode, we’ll get into why a quick profile audit could be the game-changer you’ve been waiting for. From optimizing your bio to refining your call-to-action, you’ll learn the must-do steps to turn profile visitors into actual paying customers.
Because as a busy mompreneur, you don’t have time to waste on half-baked strategies! Plus, stay tuned for a peek at the personalized Instagram strategy audit service coming soon. Let’s make those tweaks that’ll finally give your profile some real pull!
Ever hit "post" on Instagram and waited for those likes, comments, and DMs to roll in... only to hear crickets? Or maybe you’re crossing your fingers every time, hoping your next post finally catches fire. Been there, felt that, and I know it’s frustrating.
That’s exactly why this episode is all about moving from “post and pray” to actual, meaningful engagement—where you’re not just throwing spaghetti at the wall. Because let’s face it, as busy moms running businesses, we don’t have time to waste on posts that aren’t working for us.
Today, we’re diving into how to audit your Instagram engagement so you know what’s working, what’s not, and where to double down for real results.
Ever feel like you’re just tossing Instagram posts out there, hoping one will stick? That maybe, just maybe, one of them will hit the mark and get you engagement, follows, or even sales?
Posting without a plan is like assembling furniture without instructions: it takes forever, it’s frustrating, and you might not end up with something that works in the long run.
This episode is part of the Audit for Profit series, and today we’re talking about how to audit your Instagram content to ensure your posts are getting the results you need to support your business goals. By going through this content audit process, you’ll gain clarity on what’s working, what’s not, and what changes you can make to finally start seeing real progress.
MENTIONED IN THIS EPISODE:
Got questions about your content audit? Send me a message on Instagram at @socially.yours.strategist, and I’ll help you analyze your insights and figure out next steps!
Are you spending hours on Instagram without seeing the sales you’re aiming for? It’s not your fault—it’s your strategy.
In this episode, I’m breaking down the five areas I review in an Instagram Strategy Audit to turn your posts into powerful sales tools. We’ll talk about how a disconnected strategy leads to missed opportunities and why every post should have a purpose.
Say goodbye to the post-and-pray cycle and hello to a clear roadmap for success. Whether it’s profile optimization, content creation, engagement strategies, keyword usage, or overall strategy alignment, I’ll share exactly how to make Instagram work for you.
Are you tired of spending hours staring at a blank screen, unsure what to write to actually get sales?
Wondering how to turn your story into messaging that actually connects—and sells?
If so, this episode is for you. I’m talking to Stacy Braga, a former teacher turned copywriting expert, who’s mastered the art of crafting copy that feels authentic and drives results.
Whether you’re stuck figuring out how to describe your offer, or you’re looking for a way to make your marketing feel less salesy and more connected, Stacy’s advice will help you level up.
What You’ll Learn in This Episode:
How Stacy turned her teaching experience into a flexible, impactful business.
Why understanding your audience’s struggles is the key to writing copy that converts.
Stacy’s framework for creating messaging that resonates and sells.
Tips for collecting the right words directly from your audience or clients.
How storytelling in your marketing builds connection and trust.
Why prelaunch messaging is essential before selling your offer.
MENTIONED IN THIS EPISODE:
Ready to transform your copy? Download Stacy’s Copywriting Rubric to apply her PAS+YOU framework and make every word count.
It’s mid-December, and you’re juggling holiday chaos while Instagram quietly lingers at the bottom of your to-do list. But what if staying consistent on Instagram didn’t have to feel like another thing on your plate? In this episode, I’m breaking down exactly how you can show up intentionally—without overthinking it or losing your mind.
From personal and storytelling posts to deeper connection moments, you’ll learn how to create content that resonates during the busiest season of the year.
I’m also sharing what not to stress about, so you can wrap up the year with your sanity intact and your audience engaged.
Instagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.
From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into what works and what doesn’t. Plus, I share the shift I’m making in my own business toward promoting low-ticket offers and how that’s driving better sales conversions. Tune in for actionable tips to help you show up intentionally on Instagram in 2025 and build a business that fits your life.
Timeline of Highlights:
[1:15] - Why Instagram updates in 2024 were a mixed bag.
[3:40] - The pros and cons of Instagram’s trial reels feature
[7:15] - Exciting carousel upgrades: adding music and doubling the slide limit for better engagement.
[10:30] - Hashtags are out, keywords are in—what this means for your Instagram strategy.
[13:45] - How DM organization tools can streamline your sales process.
[17:20] - My 2025 focus on intentional Instagram strategies: promoting low-ticket offers and simplifying sales funnels.
[21:50] - Why prioritizing intentionality can make your Instagram strategy more effective.
Links & Resources:
Episode 58 – Learn the exact DM strategy I use to achieve a 50% sales conversion rate.
If this episode helped you rethink your Instagram strategy for 2025, don’t forget to rate, follow, and review the podcast! Share it with your fellow business owners who are ready to make Instagram a tool that works for them—not the other way around. Let’s make 2025 your most intentional (and successful) year yet! 🎉
Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments.
Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.
In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.
I’ll teach you: ✅ A quick, no-scroll method to find trending audio in under 5 minutes. ✅ Why trends only work when they’re part of a bigger strategy. ✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.
Mentioned in This Episode:
Master the 5 Steps to Sales on Instagram:Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.
Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective
Are you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don’t happen from a single post. They come from having a clear, intentional strategy.
In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it’s simpler than you think.
Whether you’re an Instagram pro or feeling stuck, this episode is your roadmap to turning followers into paying customers without the overwhelm.
What You'll Learn in This Episode:
Why one-off posts aren’t driving sales and what’s really missing from your Instagram strategy.
The 5 essential steps to turn your followers into customers:
Growth: Attract the right audience who will actually engage and buy.
Engagement: Start meaningful conversations to build trust and visibility.
Connection: Create deeper relationships with your audience.
Trust: Show proof that your offer delivers what it promises.
Promotion: Invite your audience to say "yes" with ease.
How skipping steps can lead to inconsistent results (and how to avoid it).
Why this strategy saves time and reduces overwhelm for content creators and online business owners.
Action Steps:
Leave a Review: Found this episode helpful? Leave a rating and review to help others discover this show.
Connect on Instagram: DM me @socially.yours.strategist and let me know which step you’re focusing on this week—I’d love to cheer you on!
If marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that.
In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn:
Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales).
How quality beats quantity every time (posting intentionally > posting daily).
Why Instagram is a long game (and how small, consistent steps add up to big results).
This is for the busy moms and entrepreneurs who are done spending hours on Instagram without seeing sales. Let’s make Instagram work for you—with less stress, less overthinking, and a lot more results.
Action Step: Pick one thing to simplify this week—post less, skip the trends, or focus on connecting with your audience.
📩 DM Me! What are you letting go of this week? Tell me on Instagram @socially.yours.strategist. I can’t wait to cheer you on!
What if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers?
Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift.
In this episode, I’m pulling back the curtain to show you exactly what changed so you can stop focusing on vanity metrics and start seeing real sales—without wasting time or sacrificing family moments.
What You’ll Learn in This Episode:
✅ Why posting more, engaging more, and following trends isn’t the solution ✅ The actual reason your content isn’t converting to sales ✅ How I went from inconsistent engagement to a fully booked business with a small audience ✅ The 5-step strategy that simplifies Instagram and saves you hours each week
Do you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you.
Today, I’m chatting with Mariah Scrivens, a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital products for teachers to coaching entrepreneurs on how to simplify their strategy, ditch the overwhelm, and build businesses that actually feel good to run. She’s all about bold moves, mindset shifts, and taking intentional action—and she’s sharing exactly how to recognize when it’s time for a pivot and what to do next.
In this episode, we cover:
✅ The signs that it’s time to pivot in your business ✅ How to transition without burning everything to the ground ✅ The mindset shifts that make pivoting easier ✅ Why passion and joy are essential for sustainable success ✅ Mariah’s best advice for entrepreneurs feeling stuck and overwhelmed
If you've been questioning whether you’re in the right place or need a change, Mariah’s insights will give you the clarity and confidence to move forward.
Feeling like you’re just posting into the void on Instagram? You’re not alone.
In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week—without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy.
If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key changes that make Instagram work for you instead of feeling like you’re working for Instagram. Get ready to simplify, strategize, and start seeing real results.
📌 Instagram isn’t broken—your strategy might be. If you're posting consistently but not seeing sales, it’s time to shift your approach.
📌 Trends are frosting, not the cake. They can help boost engagement, but they’re not a strategy for sales. You need a solid foundation.
📌 3 simple shifts that changed everything:
Clarity: No more posting just to post—every piece of content needs a purpose.
Strategic Content Mix: Balance engagement-driven trends with authority-building content that leads to sales.
Make Taking Action Effortless: Your audience needs an easy, clear path to buy from you.
📌 You don’t need to post more—you need to post smarter. A clear strategy saves you time AND gets better results.
MENTIONED IN THIS EPISODE:
🔗 Join Post With Purpose to get the exact post prompts that skyrocketed my client’s engagement and sales!
📲 Let’s connect on Instagram! DM me your biggest takeaway from today’s episode → @socially.yours.strategist
🎧 Loved this episode? Share it in your IG Stories and tag me!
Ever feel like you’re working nonstop on your business but not actually moving forward?
In this episode, I’m breaking down exactly how I run my business in under eight hours a week without sacrificing sales, growth, or client satisfaction.
Spoiler: It’s NOT about luck or cutting corners. It’s all about building a business that fits your life—not the other way around.
I’ll share the systems, strategies, and smart tools I use so you can do the same!
💡 What You’ll Learn in This Episode:
Why hustle culture isn’t the key to business success (especially for moms!)
How I make sales and serve clients while homeschooling my kids and enjoying “Field Trip Fridays”
The key mindset shifts that helped me ditch the burnout cycle
My top strategies for making every piece of content count (no more guesswork!)
The tools that save me hours each week and keep my business running on autopilot
🛠️ Tools & Resources Mentioned:
(Please note: Some of the links below are affiliate links, which means I may earn a commission if you make a purchase through them—at no extra cost to you. I only recommend what I genuinely use and love!)
Metricool: For easy, glitch-free post scheduling and user-friendly analytics. Try Metricool here
Liz Wilcox's Email Marketing Membership: Fun, engaging email templates that save time and brain space. Check it out here
Copy Classroom with Stacy Braga: Get your copy reviewed for higher conversions. Learn more here
Feeling like you’re working non-stop but not seeing real growth? You’re not alone. Sammy Bohannon is here to talk about why so many mompreneurs feel stuck and how her Business Efficiency Audit helps them figure out exactly what to fix.
We get into: ✅ The real difference between a VA and an OBM and why it matters for your business ✅ Running a business while homeschooling and trying to keep your sanity ✅ The biggest time-wasters keeping you from growing ✅ One simple tweak that can free up serious brain space ✅ How Sammy’s audit helps you pinpoint bottlenecks so you can move forward
Oh, and we swap stories about bribing our kids with screen time just to get work done. Because, mom life.
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