Modern Chiropractic Mastery (Dr. Kevin Christie)

Much of the chiropractor marketing advice out there focuses on making yourself “famous”–at least in your field.

But what if you just want to serve your patients without all the attention and participating in the popularity contest?

The good news is: You don’t have to become a celebrity to fill your practice with patients.

Listen to this episode and find out how you can stop struggling to find patients and run a successful practice without being a celebrity.

The most popular ways of marketing a practice online are content marketing and social media. They’re great and can fill your practice with patients.

The only problem: You’re at an algorithm’s mercy. If a big social network decides to ban your account or tank your rankings, your practice takes a big hit.

One of the marketing channels you have almost complete control over is email marketing. Today’s guest Jeff Langmaid shares 3 email marketing strategies that get results for chiropractors.

You can “plug and play” these strategies in your practice and start seeing results very soon. That way, you’ll be in full control of your patient attraction and one step closer to complete independence from tech corporations.

If you’ve been a chiropractor for a while, you’ve probably heard of a ton of marketing strategies. SEO strategies, PPC tactics, direct mail tips, all of those help.

But if you’ve had limited success marketing your practice so far, you’ve probably realized that something’s missing. You’re not quite seeing the success you were promised.

That’s because you need another ingredient: Grassroots marketing. Today’s guest Dr. Rich Ulm is an expert at grassroots marketing for chiropractors.

If you can implement everything you hear in this episode, you’ll watch your practice transform. The “feel” and experience you and your patients have will change–for the better.

You’ll see patients pour in who were referred from your past patients. Listen now and get the specific actions steps to implement grassroots marketing and build a practice you and your patients love!

If you want to improve your marketing, you can either fail until you succeed by yourself—or you can learn from those who’ve done it and shortcut the process to having a thriving practice that attracts patients.

In this episode, you’ll hear the 5 marketing books that helped Kevin the grow his practice. You’ll hear summaries of all 5 books so you can decide which are the most relevant for you right now.

Listen to this episode now if you’re ready to leapfrog your marketing progress!

You’ve probably heard that videos are a very effective marketing tool. But very few chiropractors actually do video marketing. Why?

Video looks much harder to create than written or spoken content: You need the right equipment. You can’t be camera-shy. You have to have good lighting and a great location.

Right?

The truth is: Creating videos is much easier than it sounds. You don’t need a Hollywood studio to create great video content that sets you apart from the competition.

In this episode, Adam Terrell will show you how to make video something you look forward to—not something you shy away from.

Ever since you’ve started your practice, you’ve probably been doing similar things: Treating patients, working on the business and expanding your business and chiropractic skills.

All of that’s great, but it won’t get you to the next level. If you want to consistently fill your practice, you need to understand the underlying dynamics of why practices succeed or fail.

Today, Dr. Michael Massey and Rob Pape stop by. After years of experience in different fields of business and practice, they’ve identified what makes practices “tick”.

Listen now if you’re ready to leverage the underlying patterns of business and leverage them so you can have sustainable success–NOT a short-lived practice that perishes in a few months.

As an ambitious chiropractor, you’re probably reading books to improve: Get better in practice, at business and in marketing.

While books are helpful, they’re nothing more than entertainment (that feels productive) if you don’t apply their lessons to your practice and life.

In this episode, you’ll hear about 5 books that contain actionable business lessons you can execute now to grow your practice.

If you’re ready to stop reading for entertainment and watch your practice run like a well-oiled machine, give this episode a listen now and start becoming an effective CEO.

Everybody tells you to create content to attract more patients, stand out from your competition and become the go-to chiropractor for your target market.

But what do you do if you had no audience? What if you don’t have thousands of people awaiting your next blog article? Should you just give up content marketing if you’re not a celebrity?

No. The truth is: You can start content marketing without having an audience and still be successful in the long run. The key is a simple shift in your thinking about content marketing.

If you make this change, you can stop worrying if it’ll work and start creating content today, knowing you’ll eventually have a system that continuously attracts patients.

YouTube is the perfect marketing channel for chiropractors. Showcasing client success stories is much more powerful on video than in a blog article.

But to many chiropractors, creating videos sounds hard. You need film equipment, knowledge on how to make shots compelling, cutting software–right?

In this episode, video marketing expert Luk Stangroom stops by. He’s an expert in growing YouTube channels for chiropractors. In this episode, you’ll find out why YouTube marketing is easier than you might think it is—and how you can create a YouTube channel that delivers you patients without going to film school.

Show highlights include:

- The first tweak Luk applies to a channel draw more attention to his clients’ channels—and the free tool he uses to do it. (10:03)

- How to make your video titles “steal the show” and stand out in the mass of videos viewers could watch instead. (13:30)

- The best time of the day to post your videos to maximize your views and potential patients. (20:00)

- The biggest mistake chiropractors make when trying to leverage their video marketing on Facebook. (24:37)

If you run your own practice, you know the gut-wrenching feeling of not knowing how you’ll pay your bills next month.

This happens to practices of all sizes, whether they make $30,000 or $30,000,000 per year. To free yourself from the anxiety of not knowing if you’re making enough money, you need “cash confidence”.

If you have control of your cash flow, you don’t just get more peace of mind, you also take control of the future of your practice. Whether it’s staff decisions, marketing expenses or your facilities, cash confidence gives you certainty in the investments you make.

If you’re ready to take control and build a more consistent practice, listen now!

Show highlights include:

- The most important “funds” to create in your practice and personal life. (9:43)

- One place you must reinvest profits if you want to grow your business (these are NOT stocks, precious metals or real estate). (11:40)

- How to thrive when all other practices are struggling to survive. (13:25)

- The four pillars of making the hard decisions of using money for yourself or your business. (16:16)

Becoming a successful chiropractor is not only hard, but can be overwhelming at times. Sometimes, you’re so wrapped up in the day-to-day that it’s hard to see the bigger picture and the steps you need to take for your next evolution.

Sometimes, you don’t need more detailed “hacks” or tactics, but a roadmap that takes you from where you are to where you want to be.

In this episode, you’ll hear about the 7 aspects of the success path that leads chiropractors to a thriving practice that doesn’t consume their lives.

Ready to take your practice to the next level? Listen now!

Show highlights include:

-Why more information isn’t always the key (and what you really need to get more REAL knowledge). (5:26)

-The first steps for any chiropractor on the success path. (6:57)

-Your most important to-dos if you’re already up and running and want to build long-term client attraction. (8:10)

-The success step most chiropractors skip that keeps even millionaire docs miserable. (9:10)

Are you ready to radically improve your marketing, attract patients and become a thriving chiropractor? Sign up at: https://bit.ly/yourcsacircle

You know how hard it can be to grow and run a successful practice. Knowing those challenges makes the multi-location practices that bring in millions of dollars every year even more impressive.

The good news is: If you want to have one of those practices budding chiropractors look up to, you don’t have to spend decades doing everything yourself.

Some of the most successful chiropractors take a shortcut: They buy other docs’ practices.

In this episode, Kevin Misenheimer stops by to show you how chiropractic practices are bought and sold.

Whether you want to grow your own practice by acquiring someone else’s or sell your own practice, you’ll get a ton out of this episode and become a business-savvy practitioner.

Show highlights include:

-Why starting a practice from scratch is harder than ever before—and how to only pay 10% of your startup cost right now. (7:56)

-The best states and cities for thriving as a chiropractor right now (ignoring this could make you work 10x harder for less returns). (12:43)

-The best investment any chiropractor can make (and this has nothing to do with staff, equipment or education). (20:08)

-If you see these signs in a practice, walk away from the deal immediately. (24:13)

Check out the MPI virtual summit here: bit.ly/mpivirtualsummit

If you’ve tried to do your content marketing with video formats, you’ve probably had some pieces perform better and seen others do worse.

The key difference between a successful piece of video content and one that has zero impact is engagement.

When people engage with your video, they’re more likely to check out more of your content and share it with their friends.

Luckily, there’s more to good video content than chance. You can engineer engagement. Today’s guest Dr. Mike of MoveU is an absolute pro at creating videos that engage viewers and bring patients.

Listen now if you want to learn from Dr. Mike how you can create videos that give you more attention and more patients.

Show highlights include:

- How Mike grew an audience of zero to getting hundreds of thousands of views on his videos. (13:13)

- The single most important insight to creating successful videos—understand this and you’ve already had the most important insight. (17:30)

- How to come up with endless video ideas you know your target market will love. (33:35)

- Why most of the medical establishment doesn’t want to work with chiropractors (and how to reverse this to get MDs to refer patients to you). (46:08)

Check out the MPI virtual summit here: bit.ly/mpivirtualsummit

These days, attention spans get shorter and shorter. Fewer people take the time to read blog articles. Instead, they’re scrolling through Instagram, Facebook and YouTube.

If you want to reach anyone with your marketing, you have to target them where they are. One of the best (and free) ways of doing that is by creating engaging videos. Written content might generate patient appointments. But video can have a much greater impact.

If you can show prospects a patient walking out of your practice beaming after your finally solved their chronic pain—that’s what really makes an impact.

In this episode, you’ll find out about the best ways to use video marketing for your practice. Listen now if you’re ready to stand out and do marketing that fills your practice with patients.

Show highlights include:

- Forget about becoming mainstream famous or getting millions of followers. Here is the one skill you need to become THE chiropractor in your area. (6:16)

- How long your videos need to be on different platforms–do this wrong and your target market might completely ignore you. (7:45)

- Why you don’t need to create tons of videos to market on many platforms. (11:03)

- How “parasocial interaction” breaks down prospect’s doubts before they ever speak a word with you. (14:14)

Check out the MPI virtual summit here: bit.ly/mpivirtualsummit

When you’re becoming a more successful chiropractor, you know you’re facing challenge after challenge.

And while there’s a lot of advice out there, the best people to learn from are those who’ve solved the exact problems you’re facing.

Today’s guest Dr. Brett Winchester is a speaker at many of the big chiropractor events and has built a remarkable practice. Listen now and find out all about how to build a successful private practice instead of creating a mediocre business.

Show highlights include:

- The biggest mistake chiropractors make when going from “lone wolf” to building a team. (10:16)

- Whether it’s talking to patients, giving talks or creating marketing videos—you need to be able to speak in front of people. Here’s the simplest way to get good at it. (12:22)

- Why the best chiropractors often stay anonymous and poor while average doctors’ expand and grow every year. (18:58)

- How being likeable attracts patients like a magnet and gets them coming back to you—without spending a penny on marketing. (26:04)

Registration for the Chiropractic Success Academy is currently closed. Join the waitlist here: https://www.csacircle.com/register

Whether it’s with prospects, patients, business partners or staff: Communication can make or break you. If you communicate ineffectively, your staff will revolt, your patients will leave and prospects will choose another doctor.

Communicating well lets you avoid those problems. You’ll gain more patients, have happier patients and your staff will know exactly what you mean.

In this episode, you’ll find out how to communicate more effectively and become a better chiropractor who gets better results both in business and in clinic.

Show highlights include:

- How “undercommunication” with patients keeps patients from coming back and sends them straight to your competition. (4:15)

- The most important meeting you should be having with your team. (9:50)

- Why you should always have a coach. (11:37)

- How bad communication might be sabotaging your marketing. (12:46)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

Email marketing, social media, paid advertising, content marketing and other methods are great ways to reach past, current and potential patients. Those methods would be close to perfect if it wasn’t for one big problem:

Noise. Wherever you’re marketing online, you’re competing with a mountain of posts, emails, blog articles, webinars and more.

There’s one century-old marketing channel that solves this for you: Direct mail newsletters. In this episode, Shaun Buck shows you how to use print newsletters to stand out and get your patients to come back again and again.

Ready to stop being ignored in a sea of competitors? Listen now!

Show highlights include:

- How sharing your private life with patients gets them to come back and never choose another chiropractor. (7:27)

- The worst assumption chiropractors make that kills practices every single year. (12:04)

- The only frequency that works for print newsletters–you’ll repel patients by sending them at any other frequency. (20:24)

- How to measure your print newsletter’s success without expecting a direct ROI. (31:38)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

If you’re like most chiropractors, you started your practice not knowing much about marketing, but quickly realized: If you want a thriving practice, you need to get good at marketing.

But there’s a lot of confusion about marketing. The truth is: Marketing is more than blog articles, videos, flyers or Facebook Ads.

And unless you know what marketing really is, you can’t make the impact you want to make on your patients. Because marketing is about impact, not just about attracting more and more patients.

If you want to learn how to make a big impact and become the chiropractor you know you can be, listen to this episode.

Show highlights include:

- How to market by providing better care—and this is not a certification thing… (5:21)

- A marketing legend’s definition of marketing and how adopting his attitude can make marketing easy for you. (6:07)

- What marketing will do for you that has nothing to do with getting new patients. (7:17)

- The “hidden” effective marketing channel you’re probably not even thinking about. (10:48)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

You’ve got to market your practice. That’s why you educate yourself on marketing, learn more about how to attract patients, etc.

But in marketing, there’s one big problem: The most common examples of marketing only work for giant corporations. As a chiropractor, you can’t run Superbowl ads or invest millions in a billboard campaign.

Today’s guest Jonathan Rivera shows you how to do the exact opposite: Marketing that brings patients into your practice reliably. Direct Response marketing might not make you famous, but can fill your practice and keep it full.

Listen now if you’re ready to leave behind marketing that doesn’t work and fill your practice with marketing that gets measurable results. Become the chiropractor who knows exactly how his business is doing.

Show highlights include:

- The effective email marketing technique you can copy instantly—and what to offer prospects when they sign up to your email list. (10:10)

- How to turn your everyday conversations into marketing material that brings in patients and removes their objections. (12:27)

- A world-class copywriter’s secret to creating marketing materials that you can use to “cheat” anxiety (all you need is a stopwatch). (23:20)

- How to use an “ecosystem” to seal the deal with patients by combining online and offline marketing. (27:55)

Find out more about Parker seminars at: https://parkerseminars.com

When you decide to open up your own practice, the road to success sounds simple: You start right out of school, then you get your first patients. Your first patients get you more and that’s when your practice just keeps growing.

But the reality is: It doesn’t look like that for most chiropractors. Instead, they get stuck. Whether they’re stuck at a certain income level, a certain amount of patients or an amount of hours worked, they’re not satisfied.

If that’s you, this episode is for you. Today’s guest Jason Hulme will show you how to bridge the gap between the most important areas of your work and build the lifestyle you want to live in.

Listen now to leave behind the stagnation and run a practice you love.

Show highlights include:

- The “non-negotiables” of being a chiropractor–never neglect these. (6:24)

- 3 things you can do when you “hit the wall” (10:30)

- How to get clarity and find out exactly what to do next–with nothing but a pen & paper. (18:36)

- The simple process that lets you avoid the deep problems many chiropractors face a few years in. (26:57)

Get your ticket for Parker seminars at: https://parkerseminars.com

As 2019 comes to a close, it’s time to reflect. How do you feel about the year? Did you reach your goals? Did you struggle in your practice or did everything go smoothly?

However you review your year, make sure you keep one thing in mind: Positivity.

Whether you’re thriving or struggling, positivity will take you to the next level, whatever that means for you.

In this episode, you’ll find out how to end the year on a positive note and start in 2020 with a strategy to reach your goals instead of worrying about the future and regretting the past.

Show highlights include:

- The biggest reason chiropractors struggle and the 3 questions that let you feel ready to take on any challenge in your practice.(5:02)

- Where to find great talent you can employ in your practice to reduce your own work and focus on business development. (13:55)

- Why this show still exists after years while most podcasts die (use the same principles on any aspect of your practice and watch it grow!). (17:42)

- The two most important things to invest in (none of them are hedgefunds or 401ks…). (19:45)

Get your ticket for Parker seminars at: https://parkerseminars.com

As a listener of this podcast, you probably want to improve your practice in 2020—whether that means more patients, fewer patients at higher rates or less time spent working.

However you want to change your practice, you’ll have to convey your new vision to your patients with marketing. In this episode, you’ll find out how to plan your marketing for 2020 so your vision of a flourishing practice.

Ready to evolve your practice to the next level and leave behind your mistakes? Listen now and become the chiropractor you know you can be in 2020.

Show highlights include:

- The 3 categories of social media activities you need to think about in 2020 (this has nothing to do with video, pictures, or copy). (5:12)

- The most important thing to consider when planning out your marketing campaigns—ignore this and even the best marketing campaign will be completely useless. (8:32)

- 4 systems you can run on autopilot that can can save you time and bring in more money in 2020. (12:37)

- How to divide $1000/month into ad spend for an effective marketing strategy (these might be different in your area and for your practice!). (15:50)

Get your ticket for Parker seminars at: https://parkerseminars.com

If you’re treating patients regularly, you’re probably not all too excited about documentation. Taking notes on patients and work isn’t one of the things most chiropractors like.

But it’s absolutely necessary. Luckily, it doesn’t have to be such a pain–and can actually help make your practice more efficient and cut down on your work time.

In this episode, Gregg Friedman stops by to tell you all about how to document your work to make you a more productive chiropractor instead of sitting at home scribbling notes on your kitchen table.

Listen now to turn documentation into a useful task you can knock out quickly—NOT a giant task you procrastinate on.

Show highlights include:

- The biggest problem that turns simple documentation into an overwhelming mountain of work. (9:12)

- 2 things you have to document for insurance companies (these are NOT optional). (11:33)

- How much time it should take to document for a normal visit—you need to hear this if documentation takes you more than 60 seconds. (25:02)

- The method that gives you more freedom in your practice, even if it looks like you’re restricting yourself. (29:58)

Get your ticket for Parker seminars at: https://parkerseminars.com

You’ve probably heard it before: Blogging helps you rank better on Google—and being the first search result in your city gets you more patients.

But if you’ve tried blogging, you’ve probably realized it’s not that easy to get ranked on Google. That’s because you need to follow certain guidelines for your blog to help your SEO results.

In this episode, Darcy Sullivan stops by to show you how to make your blog posts more SEO friendly. Ready to become Google’s go-to chiropractor in your city? Never see “zero website visitors” again and listen now!

Show highlights include:

- The two things you need to clearly define before you ever start writing. (5:15)

- 5 places in which to mention the keyword(s) you’re trying to rank for. (10:47)

- One great, free SEO tool that helps you optimize your blog posts with tailored advice for your content. (22:14)

- The hidden risks of posting “canned content” (it might even get you blacklisted on Google). (28:22)

Get your ticket for Parker seminars at: https://parkerseminars.com

There’s a ton of advice for new, up-and-coming chiropractors out there. You can take that advice, get to a certain level—and then what?

If you’re established in your area, good at marketing and already have high revenues, you might want to take your marketing to the next level, but don’t know how to.

In this episode, you’ll find out which marketing strategies let you improve, even if you’ve reached all your previous goals.

Ready to advance to the highest ranks of chiropractors? Leave behind the stagnation and grow as big as you know you can get.

Show highlights include:

- 2 reasons why spending more on marketing is often a good idea—even if you’re already spending four figures per month. (2:24)

- Why you don’t have to spend 10% of revenues on your marketing… if you’re doing this one thing right first. (7:12)

- The personality test that shows you if you should hire someone—or let them work elsewhere. (11:56)

- 3 “next-level” marketing strategies that are more expensive, but can also give you sky-high returns in time and money. (15:54)

Get your ticket for Parker seminars at: https://parkerseminars.com

If you do content marketing, you might have realized it’s not that easy to create content that gets clicks, engagement and generates new patients for you.

The issue usually isn’t the content itself, it’s the presentation. Because you don’t just need to inform, you also need to hold your audience’s attention. The best way to do that: Entertain.

In this episode, Kim Walsh Phillips stops by to show you exactly how you can achieve that and make your content entertaining and profitable!

Listen now if you’re ready to stop posting content no one likes and start getting patients who say “I Had to come to you when I read that article…”

Show highlights include:

- Why you’ll never be “just a chiropractor”—and how to succeed as a doc and as an entrepreneur. (5:42)

- The “juicy carrot strategy” that gets more leads onto your email list without being salesy. (11:01)

- Should you polarize? How to know when to share your personal opinions. (18:00)

- Why most chiropractors are afraid of marketing–and how to get started on it anyway. (20:12)

Get your ticket for Parker seminars at: https://parkerseminars.com

If you listen to successful people, many of them will tell you the same thing: You need coaching. Whether you’ve got a coach already or are still going at it on your own, the wisdom of a coach can help you break through the barriers you face and become the chiropractor you were meant to be.

In this episode, Dr. Christie’s coach Kim Butler stops by to talk about the things she teaches in Strategic Coach. If you feel stuck in your practice, you’ll love this episode.

Ready to break through your barriers and nail the entrepreneurial side of running a practice?

Listen now!

Show highlights include:

- The biggest reason so many people are afraid of financial planning—and why it’s crucial for you to do. (9:14)

- How to think outside the box financially by doing what’s boring and simple. (24:38)

- Why coaching others not only makes you money, but also changes yourself. (31:21)

- Why you have to be weak sometimes to ever really grow. (35:22)

Get your ticket for Parker seminars at: https://parkerseminars.com

Get Kim’s free ebook here: http://www.partners4prosperity.com/ebook

Unless you’re the best chiropractor ever, no one will go on a road trip or fly out to see you.

And that’s a good thing.

It makes marketing your practice easier. Patients from close by come back more easily, refer you to their neighbors and get a reminder when they drive by your office.

But what if you’re not a household name yet?

The easiest way is to pop up when people search the internet for a chiropractor in your city. In this episode, you’ll find out how to do exactly that.

Ready to stop being an unknown chiropractor and attract patients from all over your community? Listen now!

Show highlights include:

- How to skip the line to the top of search results without writing a word of content or your website. (6:44)

- The two things you need to consider for reviews to boost your ranking—and how many reviews you should aim to get. (12:37)

- The biggest SEO mistakes that tank chiropractors’ SEO rankings. (18:21)

- How to double your testimonials’ effectiveness for local SEO. (25:30)

- Why not all links are equal—and which domain ending gets you better rankings than any other. (26:55)

Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020

If you’ve run your own practice for a while, you probably know that it can feel like you’re always working without earning more.

Yet, there are chiropractors who enjoy as much free time as they want while earning enough to live in financial freedom. How can you join them?

Build systems. In this episode, Krista Kippenberger stops by to show you how you can transform your practice by building systems and eliminate much of the manual work you’re doing right now.

Ready to free up time and grow your income? Listen now!

Show highlights include:

- Why you should never be your own office manager if you also do patient work. (11:37)

- When you shouldn’t give your spouse a job in your business. (18:10)

- The only 2 situations when you should do rehab exercises with patients. (21:24)

- The one-word question that reveals the weaknesses in your practice and shows how you can improve. (27:25)

Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020

Content marketing sounds like a lot of work: If you follow all the expert advice you’ll be writing blog posts, recording videos, editing graphics and managing social media pages. This could leave you wondering, “Am I a marketing manager or Chiropractor?”

But it doesn’t have to be this way. You can reuse, adapt and revive content you already have to get to the first page of google.

If you’re ready to become your area’s go-to chiropractor without spending all day writing blog posts and video scripts, this episode is for you. Darcy Sullivan will show you exactly how.

Listen now!

Show highlights include:

- Why people will love the content no one reads if you revise and republish it. (8:12)

- How to reach a completely new target market by changing a few words in your blog post. (17:43)

- The biggest reason people abandon you after a single blog post. (25:33)

- One overlooked metric that makes Google catapult your site to page 1—or shelf it on page 17. (27:27)

- How to make your blog posts more engaging without writing better. (28:40)

- The 30-second makeover that turns stale old blog posts into fresh, engaging content. (34:17)

Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020

Exercise is probably one of the things you recommend most to your patients after a successful treatment.

But what happens when you send them off? They might join a gym and get bad advice from amateurs, which makes their pain return. And who do they probably blame? You.

If you can give your patients the exercise they need, you’ll not only generate more revenue, you’ll also make sure your patients stay healthy and pain-free by ensuring they do the exercises right.

Josh Satterlee runs a gym/practice hybrid. In this episode, he tells you all about how he does it–and how you can do the same to give your patients the care they really need.

Show highlights include:

- The biggest reason most chiropractors don’t build the practice they really want (and you won’t have to work harder to avoid this). (4:15)

- One question to ask yourself that gives you more free time and lets you do what you really love. (12:17)

- What you can learn from Costco to grow your practice beyond what you do. (14:12)

- How much money you should be producing per hour you work. (21:44)

- The easiest way to double your revenue potential. (28:09)

- How you can become the best chiropractor in your area by learning these crucial skills. (32:04)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Getting new patients with advertising is nice. But if that’s your only method of getting patients, you’re always “buying” your new patients. The problem? Unless you’re in a metropolis, you’ll run out of people to serve—and your ads might not work a year from now. What then?

The answer is building a brand. If you can build a brand, you’ll attract new patients on autopilot. They’ll refer their friends and keep coming back. With a brand, you become your community’s go-to chiropractor.

In this episode, Jerry Kennedy stops by to show you exactly how to build a brand for your practice so you never run out of patients.

Ready to build your brand and stop relying on one source of patients? Listen now!

Show highlights include:

- The biggest mistake chiropractors make when creating their customer avatar. (7:45)

- 3 things you should learn before starting your practice (your practice stays empty without these). (16:23)

- How to build a great practice with next to no money. (30:17)

- Every kindergartener knows they should do this—and chiropractors should too. (32:30)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

You want to help your patients remove their pain and see their smiles when they leave your practice.

But all too often, chiropractors get treated like second rate doctors from people who don’t know any better. This hurts—especially when it comes from “experts” who prescribe painkillers for every little thing. The loud, unethical brand of chiropractors doesn’t help.

You deserve better. And you can become the respected medical professional you are by doing one thing: Become a creator.

You’ll find out exactly how to do that in this episode.

Ready to stop being looked over and become the beloved doctor your community deserves?

Listen now!

Show highlights include:

- Why NOT to see other chiropractors as competitors. (5:04)

- 4 characteristics of content that gets you the respect you deserve. (6:58)

- The “creator’s bible” every content creator should read (and if you’re building your practice, you create). (9:49)

- How the “80% approach” kills procrastination and helps you release your content on time. (11:38)

- 2 ways to deal with your fear of marketing–which one will you choose? (14:20)

- How to become confident at anything—even if you feel incompetent and useless at it now. (14:39)

- “Poverty mindset”, why it ruins our profession and what to do about it. (16:51)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Unless you run a giant practice, company culture and customer experience probably sound like corporate words—not something you should focus on. You need to get patients, work less and help people, right?

Wrong. If you don’t build a culture and give your patients a great experience, your practice will crumble. When that crucial employee leaves, when your favorite patient leaves a 1-star review—that’s when bad culture and experience bite you in the back.

In this episode, you’ll hear from Alison Taylor, who co-founded Jane software. You’ll find out how to build company culture and customer experience to build a practice for the long-term.

Ready to keep patients for decades and work with motivated employees every day? Listen now!

Show highlights include:

- How to slash your documentation time in half and free up time for what really matters instead. (11:30)

- Why your practices’ name can build instant trust—or repel patients at first sight. (24:58)

- The biggest danger of practice growth (this drives patients away like nothing else). (30:05)

- How your staff drive away patients without knowing it. (31:05)

- The vital system that’s broken in most practices. (31:11)

- What marketing strategies not to try (even if it comes from “gurus”). (43:48)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

With a virus demolishing economies, health systems and public life worldwide, it’s easy to get scared. Will your family be alright? How will you make money during a lockdown? Will you still have a practice when this is over?

You’ll only make it through if you stay proactive and find the opportunities in this crisis.

In this episode, you’ll find out how you, your practice and your family will get through these scary times.

Ready to stop worrying and come out ahead while other practices close?

Listen now!

Show highlights include:

- How to stop worrying and help others do the same. (4:35)

- Why your treatments are losing value–and why that’ll improve your practice. (5:56)

- 3 things that’ll grow your sales without trying (even when nobody wants to buy). (7:42)

- How this virus helps you prosper. (8:35)

- The ancient philosophy that’ll get you through this. (11:43)

- How history’s most successful people dealt with times like these. (16:25)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Find the “Scary Times Success Manual” here: https://resources.strategiccoach.com/guides/scary-times-success-manual

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Content marketing sucks when nobody cares. When you’re ignored, it’s easy to believe you need to “go viral” and become the latest social media sensation.

But attracting patients with content marketing doesn’t have to be hard. You can create a simple system that consistently brings patients in the door without being a celebrity.

How? In this episode, Dr. Joe Denke stops by. He’s grown his practice with valuable content marketing and has built a “total web presence” that allowed him to hire multiple people and free up his time.

If you hate when your content gets ignored and actually want patients for all your work, listen now!

Show highlights include:

- How to use content marketing to multiply your practice in a crisis. (13:23)

- The 5-word content marketing strategy that gets better results than most “guru” tactics. (16:14)

- Why you don’t have to become a social media star to get more patients. (18:05)

- How to get patients without spending a penny on ads. (25:08)

- The 5-minute email that gets you more patients than most ads. (30:29)

- The exact ad (incl. where to place it) that brought in 4 patients on a $100 ad spend. (32:02)

- How to get more referrals without asking for them. (36:11)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

You can be on top of search results, magnetize patients with your marketing and have the most fine-tuned systems in your practice. But none of it matters if you suck in clinic.

Even the most entrepreneurial chiropractor will sit in an empty office if he doesn’t get his patients results. If you want to help people, you have to be at the top of your game clinically.

If your patients see results, they’ll refer their friends. But if you overcharge for bad treatment, your disgruntled patients will torch your reputation.

In this episode, Mark Hawkins D.C. stops by to show you how to be a chiropractor that gets results–all while having a family and living a fulfilled life.

Ready to become a great chiropractor on all fronts? Listen now!

Show highlights include:

- How a practice in a 114-year old home attracts more patients than a sterile strip mall office. (9:51)

- The average chiropractor pays $28,038 per year for this. Here’s how Mark pockets that check instead and builds a legacy for his kids. (12:43)

- How doing this one thing now lets you retire rich and early—even if you never quit clinic. (14:26)

- You hurt your patients if you master a clinical technique. Here’s why patients love ”Jack of all trades, master of none” doctors. (15:32)

- The one thing you need to go from nothing to running a successful practice—no need for a business plan or learning to code. (25:18)

- If you’re bad at this overlooked skill, your patients will run away even if you eradicated their pain. (27:39)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

If you don’t know what your patients think, you can only guess. You don’t know why patients leave, what treatments they want or if your staff treats them badly.

But if you always knew your patients’ thoughts? You’d always give them the right treatment, have more loyal patients and solve dissatisfaction.

It might sound unrealistic, but you can find out what your patients think with a simple tool.

Matthew Champagne does it every day.In this episode, Matt shows you how simple surveys can have a giant impact on your practice–and improve both your and your patients’ experiences.

Ready to stop guessing and work based on data? Listen now!

Show highlights include:

- The easiest way to book more visits without spending a penny on marketing. This can consume a market, so don’t let your competitors hear this! (3:33)

- How to create a gravitational pull to your practice by having a “survey conversation” with your patient before they leave. (4:35)

- Why your surveys make patients hate you–and the type of question that serves your patients and makes them love you. (10:01)

- Scribble these 4 words on a piece of paper, tape it to your wall and get more survey answers than a mass email. (16:20)

- Use this non-salesy script to keep disgruntled patients from going to the competition (these words make them raving fans instead). (16:49)

- Why nobody fills out your survey emails—and the “reverse strategy” which makes people jump at them. (19:24)

- The 3 “exploratory” questions patients love to fill out—skip this and they’ll flee your survey instantly. (26:02)

Link mentioned on the show: http://matthewchampagne.com/MCM

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

If you’re worried, you’re not alone. All over the country, chiropractors are locked in their houses, wondering when they’ll see patients again.

Let’s face it: Not all practices will survive this crisis. Some will watch their cash reserves evaporate and close down. But you don’t have to crumble—if you adapt your marketing.

In this episode, Johann San Cristobal stops by to show you how marketing is changing now. Use these tactics now and you’ll be one of the winners of this crisis.

Ready to stop worrying and get more confidence for your practice? Listen now!

Show highlights include:

- Stop wasting time: here’s how to find people who want to see a chiropractor right now. (6:35)

- How to use “Awareness Campaigns” to get the patients your competitors ignore. (8:43)

- Good news for your marketing: Why now is the time to spend more, not less. (12:59)

- Put these 3 simple words in your ad to get more patients now (and mention this to your suppliers for more referrals). (14:27)

- 4 easy-to-make chiropractor ads that get 200% more engagement now. (17:05)

- The cheapest way you can get patients now (if you’ve already run ads). (20:32)

- This free marketing channel performs 17% better right now. Are you ignoring it? (26:55)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

Whatever plans you had for your practice are cancelled, delayed or at least radically changed.

With all this craziness, it’s easy to stop until the crisis is over. Don’t. You’ll lose momentum, patient relationships and cash reserves. If you know how, you can improve your practice and reach your goals–even now.

All you need is a little guidance. In this episode, you’ll find out how to win in this crisis. If you want clarity while other chiropractors panic, listen now!

Show highlights include:

- Why this crisis will challenge you for years—and what to do about it. (11:57)

- 3 marketing strategies that’ll get zero results right now (and the one-sentence strategy that’ll grow your brand). (13:15)

- The case against targeting athletes with valuable content. (13:52)

- One thing you should promote now more than ever. (15:00)

- How a “virtual coffee” can ignite powerful relationships and set you up for success for years to come. (18:43)

- 3 ways to flood your practice with patients when you open back up. (21:09)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

Writing “chiropractor” on a sign doesn’t attract patients anymore. If you’re stuck in what used to work, you’ll run one of the practices that used to be.

If you want patients now, you need to be a trusted expert. You need to educate your prospects and show you can help them.

The easiest way to do that? Publishing content and going digital.

In this episode, you’ll find out how to do that and stand out from your competition. Ready to stop being average? Listen now!

Show highlights include:

- The “Big Business” secret to growing your practice exponentially. (8:08)

- The 6 D’s of exponential organizations and how they can double your practice. (9:55)

- 6 high effort marketing channels—and their fun, easy alternatives. (12:04)

- Your “hidden” competitors and how they’ll steal your patients. (14:56)

- Free tools your old-fashioned competitors pay for. (17:29)

- Government technologies you can use to get rich. (20:31)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Register for the free virtual summit here:

https://bit.ly/ftcavirtualsummit

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/