Mistakes That Made Me (Eman Ismail)
Explorez tous les épisodes de Mistakes That Made Me
| Date | Titre | Durée | |
|---|---|---|---|
| 13 Sep 2022 | Choosing the Wrong Business Partner with Emily Thompson | 01:02:17 | |
In the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, Co. Emily opens up about the time her business partner quit on her (in a Slack message), and reflects on what she learnt from choosing the wrong co-founder for her dream retail business. It turns out, some people were meant to be business owners. Others... were not. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 25 Mar 2025 | The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast | 00:54:07 | |
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!) We also cover repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy, this is the perfect episode for you. Don't forget to check out Liz's podcast, Building Your Brand, right here or wherever you listen to your favourite podcasts. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 30 Jan 2023 | 6-Figure Focus with LaYinka Sanni | 01:20:10 | |
Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even making £1000 a month. LaYinka quickly realised she wasn't ready for this programme, and she was left feeling worse about her ability to run a successful business. You’ll hear how LaYinka came to terms with her mistake and how she eventually achieved business success. We also break down why she was so focused on earning 6 figures, so early on in her career. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 30 Jan 2024 | Putting All Your (Client) Eggs in One Basket with Steve Folland | 01:45:58 | |
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest business mistake. Find the transcript of this episode on my website emancopyco.com/podcast. Links for this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 09 Apr 2024 | How to Do Email Successfully in 2024 with Eman & The Marketing Meetup | 01:09:33 | |
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails. I did this presentation as a webinar for The Marketing Meetup, a community of 50,000 marketers last month. Hope you love it! :) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 08 Oct 2024 | [TEASER] How to figure out your pricing with Eman & Liz Mosely | 00:39:18 | |
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial After your 7-day $1 trial, membership is just $11 a month. Cancel anytime. Get the transcript for this episode here Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 20 Feb 2023 | Launching Without a Plan with Amy Posner & Kirsty Fanton | 01:16:35 | |
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients". Listen to this episode to understand how they bounced back from their launch failure. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 23 Apr 2024 | 32 of my favourite things (for my 32nd birthday 🥳) | 01:12:35 | |
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 13 Dec 2024 | “Chasing a million-dollar business I didn’t want (and putting revenue before profit)” with Cindy Wagman | 01:11:24 | |
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. Our convo highlights the importance of creating a life-centric business model and the challenges and rewards of staying true to your goals.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 01 Jul 2024 | [OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver | 01:00:39 | |
Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think about her work-life balance, the speed at which she works, and how to differentiate herself from competitors better. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com. Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 27 Feb 2023 | Falling Prey to New Ideas with Caroline & Jason Zook | 01:29:09 | |
Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way. In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existing ideas has created two reliable, profitable, and intentional businesses for them. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 07 May 2024 | “My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) | 01:22:34 | |
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury. Together, we examine how tying your identity too closely to business successes can often be disastrous.
Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 14 Feb 2025 | Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri | 00:51:00 | |
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. I break down how I’ve set my finances, outlined my goals, and hired an incredible team to step in while I’m away. Even if maternity leave isn’t on your radar, the tips and strategies I’m sharing will help any business owner plan for an extended break. We all need a little time off now and then, right? To help me dive into it all, I’m joined by my podcast producer, Zuri Berry. Let’s get into it! Links from this episode:
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Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 13 Feb 2023 | Playing the "Nice Black Girl" with Michelle Gyimah | 01:13:21 | |
Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional integrity and sense of identity and well-being. In this episode of Mistakes That Made Me, I interview ethnic and gender pay gaps consultant Michelle Gyimah about how she navigated client relationships as a Black woman who was trying to avoid being stereotyped as the "Angry Black Woman". Michelle shares the mistake this led her to make, and what you can learn from it. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 09 Aug 2022 | The $12,000 Mistake with Vivian Kaye | 00:49:45 | |
How do you lose $12,000 in one day and still come out winning? My guest is Vivian Kaye – the CEO of KinkyCurlyYaki – a business and empowerment expert, a keynote speaker, and a TV and podcast personality who lost $12,000 on a photo shoot that went wrong. This mistake forced Vivian to think more deeply about her instincts and how those instincts have helped her business thrive. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 05 Jan 2024 | My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal) | 01:43:56 | |
Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I look ahead to 2024 and share the goals I’ve set for myself. Plus, I make a BIG announcement – so stay until the end to hear what it is :)
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco If you haven’t already, sign up for my newsletter and get my free 35-minute email class at emancopyco.com/emailrules. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 12 Oct 2023 | Reflections on 5 Years in Business & 6 Figures in 4 Months | 01:16:01 | |
In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know what you think. Does this solo format work for you? I’d love to know. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 23 Jan 2023 | "Rejecting What Made Me Rich" with Tarzan Kay | 01:12:12 | |
Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of people. We talk about how these tactics can work on even the savviest of business people and how this can be detrimental to those who are new to the online business world. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 13 Feb 2024 | [TEASER] Behind the Scenes: Making the Podcast with Eman & Zuri | 00:40:43 | |
This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more. I share my reflections on the first two seasons, my new partnership with HubSpot, how the podcast is going to change moving forward, and how YOU can be a guest on the show :) Links from this episode:
Mistakes That Made Me is brought to you by the Hubspot Podcast Network: the audio destination for business professionals. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 22 Jul 2022 | Welcome to Mistakes That Made Me | 00:05:06 | |
Introducing Mistakes That Made Me, the podcast that asks extraordinary business owners to share their biggest business mistakes so you know what not to do on your road to success. Hosted by Eman Ismail, this podcast dives into painful, humiliating, make your bank account cry, kind of mistakes made by business owners who are some of the most clever, experienced, wealthiest and savvy people we know. But we don't just share mistakes on this podcast, we celebrate them. Because a lot of the time, our biggest business mistakes is the lesson we needed to learn the most. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 22 Oct 2024 | [TEASER] My 3 favourite business tools (that you've never heard of) with Eman | 00:22:42 | |
Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out:
Get the transcript here Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 26 Nov 2024 | [Answering your Qs] Some personal news, a peek inside my calendar, what I outsource/delegate, balancing business & motherhood, email strategy tips & more | 00:55:44 | |
TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions!
I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more!
And, if you're not following me anywhere else, I also share a big surprise. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 06 Sep 2022 | No Limits and No Boundaries with Star Melancon | 00:48:48 | |
Sometimes, we don’t know when or how to say no. My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching her own financial consulting business. Star thought removing herself from the corporate environment would restore her ability to set boundaries and give her a healthy work-life balance. But Star learned that without true transformation, she would continue the same people-pleasing practices that led to serious physical and mental health consequences. That mistake forced her to turn inward and figure out what made her put everyone else's needs before her own. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 30 Jul 2024 | [OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon | 01:02:41 | |
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on social media and spending too much time trying to become popular online. Now, she’s focused on being comfortable with her own experiences and skills to find the success she's looking for. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 27 Feb 2024 | How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman | 01:04:35 | |
When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS? Like a Boss (my 12-week live business programme for online service providers) is now open for enrollment! To get the details or to save your spot, check out the invite page: https://automatehero.io/api/path/UUI2Wm85S01Yd1RX Only 16 spots available. Doors close on 5th March. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 26 Mar 2024 | Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang | 01:46:45 | |
Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and boundaries with the people we look to for guidance. Thank you to our sponsor: (Mai-kee’s) Inside the Invite Private Podcast Grab Inside the Invite and find out how you can proactively position yourself to be the go-to-expert who’s invited onto podcasts & beyond: https://maikeetsang.com/insidetheinvite
Find the transcript of this episode on my website, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 08 Jan 2024 | Big News: We've joined the Hubspot Podcast Network! | 00:02:46 | |
Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 25 Feb 2025 | My February fail 😔 (And why I officially HATE VIP Days) with Eman | 00:16:40 | |
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here) Loving the podcast?
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| 15 Jan 2024 | Want access to my BONUS podcast content? Here's how! | 00:02:54 | |
Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mistakes That Made Me guests. Submit your questions before we record, and get a personal response from the guest. 🔥 Eman’s Bite-Sized Business Diary If you love my long solo episodes, you'll love my Bite-Size Business Diary (just 10-20 mins long). Follow me in real time as I share the behind-the-scenes of my business, mistakes I'm making, lessons I'm learning, and the business and podcast-related projects I'm working on. 🔥 Private Newsletter Find out all the MTMM podcast news before everyone else. This monthly round-up shares Mistakes That Made Me info, what's happening inside the membership, and what's coming in the future. Join before Monday 22nd January to lock in the founding member's price of just $9 a month. No commitment necessary. Cancel anytime. My first bite-sized business diary entry is ready and waiting for you! Join now and get all the details here >> https://emancopyco.com/membership Loving the podcast?
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| 24 Dec 2024 | "Trusting coaches too much made me lose trust in myself" with Keenya Kelly | 01:00:52 | |
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches. We talk about the importance of trusting yourself, the pitfalls of feeling like your coaches know everything (while you know nothing), and ways to balance learning from others while still feeling confident in your own abilities. This episode also touches on Keenya's experience with TikTok marketing, building a community, and setting personal boundaries when you’re visible in the online world. Find the transcript of this episode on my website: emancopyco.com/podcast Links from this episode:
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| 23 Aug 2022 | The Fear of Visibility with Jennifer Ogunyemi | 00:49:41 | |
Have you ever shied away from the spotlight, thinking it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, an organisation that's dedicated to inspiring, connecting, and elevating Muslim women. Jennifer is a mentor to countless Muslim women. But before her business took off, she struggled with how to show up visibly in her business. In fact, while her business was taking off, no one knew that a black woman was behind it – which meant she missed on opportunities and the chance to get recognitionfor her hard work. Now, she encourages Muslim women to show up for themselves. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
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| 30 Aug 2022 | Getting Fired with Claire Pelletreau | 00:52:28 | |
Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
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| 24 Sep 2024 | “I didn't choose a niche for the first 5 years of my business” | 01:26:55 | |
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing. 00:00 Introduction 05:02 Meet Sonia 36:54 Sonia's mistake 01:07:36 How this mistake made Sonia 01:20:15 What you can learn from Sonia's experience 01:22:06 Final thoughts Links from the show:
Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
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| 11 Sep 2024 | “I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge) | 01:23:56 | |
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into growth and success. Links from the show:
Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
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| 31 Jan 2025 | [BTS] My latest lead generation experiment – building an interactive quiz with Interact | 00:37:33 | |
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz. Links from this episode:
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| 17 Jan 2025 | My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me | 01:32:32 | |
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is both a reflection on 2024 and a roadmap for what lies ahead. Enjoyyy! Get the transcript at emancopyco.com/podcast Links for this episode:
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| 16 Aug 2022 | Going and Growing Too Slow with Belinda Weaver | 00:56:49 | |
Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen? My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry. Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids). While she waited for the perfect time to launch, other copywriters jumped on the same idea, created their own membership, and grew them into successful businesses. Going at a pace that felt slower than everyone around her made Belinda rethink her work-life balance, the speed at which she's growing her business, and her relationship between motherhood and being a business owner. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 15 Jul 2024 | [OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi | 00:55:05 | |
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. Jennifer serves as a mentor to countless Muslim women. But before her business took off, she struggled with how to show up visibly in her business. In fact, while her business was taking off, no one knew that a Black woman was behind it. That led her to miss out on opportunities and affirmation as a business owner. Now, she encourages Muslim women to show up for themselves. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 15 Jan 2024 | Overhiring (and Firing) with Jordan Gill | 01:29:59 | |
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
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| 06 Jun 2023 | “Ghosting My Email List" with Laura Belgray | 01:18:36 | |
Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on affiliate commissions. That didn’t go well. We chat about her approach to writing marketing emails now, the importance of building trust, why laziness is a part of her brand, how being decidedly different has helped her attract a huge following, AND her new book: Tough Titties: On Living Your Best Life When You’re the F-ing Worst’. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
(And if you haven’t already, sign up for my newsletter here: https://emancopyco.com/emailrules) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in hiring me to write your emails, visit emancopyco.com/contact Loving the podcast?
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| 13 Aug 2024 | Celebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & Zuri | 00:40:06 | |
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
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| 21 May 2024 | [TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again | 00:26:49 | |
Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) Loving the podcast?
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| 06 Mar 2023 | Seeking Internet Fame with Dielle Charon | 00:57:40 | |
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on social media and spending too much time trying to become popular online. Now, she’s focused on being comfortable with her own experiences and skills to find the success she's looking for. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 30 Aug 2024 | Building my email (micro) agency 🥳 Come behind the scenes with me! | 01:18:36 | |
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all. Check out the new emancopyco.com for more information on me, my team, and how to work with us. 00:00 Introduction 08:37 What's changing 17:20 What's not changing 18:07 Why change my business model 22:29 The team 29:58 What goes into building a micro agency 45:20 What I'm most excited about 48:02 Challenges 51:02 What all of this cost 58:13 Your questions, answered 01:14:41 A call to action If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Oh, and here’s a link to the people I mentioned in this episode: Krista Walsh Copywriting: https://kristawalshcopywriter.com/ Mikka Cruz (web designer): https://studioelias.com/ Modestly Maha (personal stylist): https://www.instagram.com/modestlymaha/ Natalie Gates (brand voice and messaging guide creator): https://www.nataliegates.ca/ My assistant, Nicole: https://www.instagram.com/worksmartkindagal/ Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 04 Jun 2024 | "Ignoring my cash flow almost cost me my business" with Sandra Booker | 01:35:43 | |
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools. Links from the show:
Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 12 Mar 2024 | “My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou | 01:15:38 | |
Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, focusing on personal growth, and fostering a positive remote work environment have revolutionised her approach to business.
Find the transcript of this episode on my site, emancopyco.com/podcast If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 09 Oct 2023 | We're a Multi Award-Winning Podcast! | 00:04:46 | |
I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco. Loving the podcast?
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| 20 Jan 2023 | Season 2 & My Week of Workshops | 00:03:12 | |
I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention:
And if you’re interested in working with me, visit emancopyco.com/contact Loving the podcast?
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| 12 Nov 2024 | “Holding myself to neurotypical standards as a neurodivergent entrepreneur” with Martha Barnard-Rae | 01:18:01 | |
(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs.
Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements.
This episode is a call for empathy, understanding, and making radical changes to better accommodate diverse needs.
Links from the show:
Find the transcript of this episode on my site, emancopyco.com/podcast
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast?
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Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/kit | |||
| 18 Jun 2024 | Oldie But Goodie Series Explained | 00:11:12 | |
It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast?
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