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28 Feb 2022
Missions To Movements Podcast - Trailer
00:01:55
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact.
Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away.
Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
16 Mar 2022
How New Story Charity Went Viral on TikTok with Sierra LaDuke
00:43:26
Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?
In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!)
Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!
Notable Quote from Sierra
“That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”
Resources & Links
Learn more about New Story Charity and their mission to house 1 million people by 2030.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
16 Mar 2022
3 Tips to Become a Thought Leader on LinkedIn
00:11:22
Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership?
Hint: LinkedIn!
Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users!
So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away.
Notable Quote from Dana
“So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?”
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
16 Mar 2022
The Power of Video with Dressember's Blythe Hill and Stephanie Schindler
00:51:21
Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission.
Today I’m joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking.
Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking.
Notable Quote from Blythe
“Video is so powerful, and it’s such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.”
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
18 Mar 2022
1 Digital Idea To Create Meaningful Corporate Partnerships
00:12:44
If you're looking for more innovative ways to authentically integrate partners with your cause, amplify stories, and increase impact, this is the episode for you.
Today, I'm sharing a digital sponsorship idea that’s very common in the FOR profit world but I haven’t seen a TON of traction yet in the nonprofit sector. And that's through creating a co-branded digital content series.
Resources & Links
Join my free Facebook Group, Nonprofit Social Media Marketers where you can share insights, successes, and challenges with over 2,000 others.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
23 Mar 2022
The Magic of Staying Curious and Goal Setting with Mark Dombkins
00:47:30
From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family.
Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates!
Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways!
Notable Quote from Mark
“If you’re not in the trenches with your users in the early stages, you’re not going to build anything that’s actually going to scale because they are the ones that will show you the way. I think that’s a really important lesson for anyone running a campaign.”
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
30 Mar 2022
Ask Me Anything: My Top Canva and Online Fundraising 101 Tips
00:10:10
Let’s transform your mission into a movement. In this solo episode, I’m doing an Ask Me Anything and we’re diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips.
If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode.
“Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.”
Resources & Links
Download Canva and check out their free resources for nonprofits.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
06 Apr 2022
How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project's Tesi Klipsch
00:37:31
Do you spend time thinking about how your organization can automate the process of attracting new donors?
The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and the mechanics of creating a successful lead generation campaign.
Enjoy!
Notable Quote from Tesi
“I just can’t stress testing enough. One of the first ads I was testing was $4.13. But getting it down to $1 obviously, is infinitely better.”
Take The Adventure Project’s 3-Question Quiz and an anonymous donor will donate $2.40 on your behalf to help one woman gain access to life-saving services.
Follow our guest Tesi Klipsch on Instagram and Twitter and share how you’re bringing in and pitching monthly donors.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
13 Apr 2022
Replicate My 10-Step Podcast Launch Strategy For Any Campaign
00:15:56
The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support.
But how exactly did I do it as a team of one and a half?
In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The best part? Some of these strategies literally cost $0.
I’m also sharing more about the $40 suit that everyone was commenting on (and how it was actually a strategic outfit choice), and how we got creative with snail mail postcards and voice DMs on Instagram to attract the masses on launch day.
This episode is sure to inspire you as you plan a future launch of your own!
Notable Quote from Dana
“When you bring positive energy into a launch, people can feel that.”
Ask me a question HERE and be featured on the show.
Try Handwrytten and use code DANA at checkout to get some free credits.
Check out Listen Notes, the best podcast search engine.
Peerspace is what I used to find a beautiful photo shoot location.
Use Postable to collect your audience’s mailing addresses.
Podcasting for Creatives is the team I hired to support us with our launch, including editing, sound, and show notes.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
20 Apr 2022
The Marketing Secrets Behind Imani Collective's 595% 5-Year Growth
00:48:11
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000!
There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events.
We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
27 Apr 2022
5 Signs You Need to Hire a Social Media Manager and Where To Find Them
00:14:46
Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it.
If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place.
Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofits have just ONE team member managing their social media presence.
In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
04 May 2022
Rock Your Social Media Strategy with Part-Time Resources with Ally Global Foundation's Jamie Watson
00:44:48
Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community.
I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team.
Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up strategy behind their annual peer-to-peer campaign “Move for Freedom”, plus her approach to building a strategic, annual social media plan.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Learn more about Ally Global and their important mission to help survivors of human trafficking, and check out The Refuge, their monthly giving program.
Move for Freedom takes place on August 6, 2022. Discover more about Ally Global’s fundraising event.
Watch the film The Twelve Thousand, based on the true story of one survivor.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
11 May 2022
Ask Me Anything: How To Create Content That Converts
00:15:53
Today’s episode is one of my favorites. It’s another Ask Me Anything!
We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause?
Learn about my ideal client avatar exercise and my #1 favorite place to source inspiration for campaigns (hint: it’s free!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
18 May 2022
Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell
00:43:28
Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water, which skyrocketed their monthly donors from 800 to over 80,000.
During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be really creative with your marketing and media budget. It was an honor for me to host this conversation - let’s go!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Follow Jason at his agency, Broomstick Engine, where he partners with brands and organizations to tell their story and learn more about his children’s book, A Little Radical. Want to work with Jason? Email him at jason@broomstickengine.com.
Watch Invisible Children’s viral KONY 2012 campaign video, The Spring, a charity: water story, and Preemptive Love’s Love Anyway.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
25 May 2022
The Pursuit of Justice Through Digital with The Innocence Project's Alicia Maule
00:40:00
Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS.
Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system.
In this episode, we talk about why branding matters, behind the scenes of The Innocence Project’s viral video campaign, and why you should take a people-first approach to your website and digital presence. Let’s go meet Alicia!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
If you enjoyed today’s conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you’re interested in the Web3 movement or have prospects there.
Watch The Innocence Project’s Happiest Moments video on YouTube, which won a Webby Award.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
25 May 2022
Gain National Media Exposure with a Small Social Following with Laura Beck from LottoLove
00:41:48
How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets.
During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Check out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you’d like to be considered as a charity partner when they go digital!
If you’re ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
01 Jun 2022
What's Working Right Now on Instagram with Expert Natasha Samuel
00:43:53
Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track.
Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content?
Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational and intentional. If you’ve been intimidated by Instagram Reels, keeping up with posting consistently, and engaging intentionally with your audience, there are so many gems in this episode that you’re going to love.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Check out Natasha’s 3 favorite social media scheduling tools: Buffer, Later, and Planoly. She also recommends InShot for video editing and Canva for graphics.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
08 Jun 2022
How To Get What You Want with Julie Solomon
01:02:26
You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon. One word? Transformational.
Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want. Julie is also the host of the top charting Influencer Podcast, which has completely shaped my business over the last 4 years.
I can’t wait for you to learn from Julie’s tactical wisdom and magic!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Check out Julie on her website, follow her on Instagram at @julssolomon, and order her new book, Get What You Want. I also highly recommend listening to The Influencer Podcast, which has completely shaped my business over the years.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
15 Jun 2022
My Process to Plan and Reach Quarterly Goals
00:12:18
As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals.
Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way.
Ready to dig into some power-packed goal setting? Let’s do this.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
My mastermind is SOLD out for 2022, but you can get on the waitlist for next year. If you’re a nonprofit looking to build and launch a recurring donor program, add your name to the list here.
Michael Hyatt’s Full Focus Planner has been a game changer for me in setting quarterly goals.
Try out RocketReach to easily find out almost anyone’s email address.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
22 Jun 2022
Creating a New Revenue Stream During COVID with The Birthday Party Project's Paige Chenault
00:50:22
Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties!
Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines, and how in the heart of COVID, they created an entirely new revenue stream and expanded from 48 agency partners to 70!
You’re going to LOVE the energy and joy Paige brings to this conversation.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Support The Birthday Party Project on their website and consider donating to support their 10 for 10 campaign, where they’re calling on 10,000 birthday enthusiasts to take action and help them raise $100,000. Follow them on Facebook, Instagram, and Twitter.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
29 Jun 2022
3 Tips On How To Make Your Content Stand Out
00:12:25
We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content.
What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement?
If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of my favorite tips to make your content stand out. Hint: you’ll want a pen and paper ready for tip #3!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
06 Jul 2022
Creating an Influencer Strategy with LoudCrowd's Lacey Miller
00:44:34
Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty?
Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively.
Join me the rest of this month as we continue our series on influencer marketing!
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Lacey invites us to connect with her over email at lacey@loudcrowd.com.
Lacey encourages us to follow @carriec on Instagram who invests in women-owned businesses.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
13 Jul 2022
Building Influencer Partnerships with Preemptive Love's Kalindi Cordero
00:52:58
Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser.
Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraiser (now an annual tradition!), plus the two platforms that are intriguing her the most right now.
You’re going to want to have this one on repeat because there are SO many good takeaways.
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Support the work Preemptive Love is doing by making a donation or following them on Instagram, Facebook, or Twitter. You can also sign up for Move for Peace and participate this September. Registration opens July 18th.
To connect with Kalindi, email her at kalindi.cordero@preemptivelove.org. You can also connect with her on LinkedIn or follow her Instagram @kal_is_your_pal.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
20 Jul 2022
How To Pitch Influencers and SEO Tips with What The Fab's Elise Armitage
00:42:45
Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business.
I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities.
This episode is chock full of so many tips and tools to help you increase your brand awareness and build meaningful influencer relationships. Plus, we’ll dive into SEO, UTM links, and how to actually rank on search engines.
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
27 Jul 2022
How GoNanas Cultivated 2,000+ Brand Ambassadors with Co-Founder Morgan Lerner
00:35:47
When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something.
Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors.
If you’ve ever wondered whether an ambassador program makes sense for your organization, this is the episode for you!
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Shop GoNanas delicious banana bread mixes on their website and follow them on Instagram at @go_nanas. You can connect with Morgan at morgan@eatgonanas.com or on Instagram at @morgan.lerner.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Check out some of Morgan’s favorite people to follow: fitness influencer @aubrewinters, @healthygirlkitchen for amazing recipes, and @oat.haus, a female-founded company that makes delicious granola butter.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
03 Aug 2022
Amplify Your Mission on Social Media with charity: water's Cubby Graham
00:49:35
Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead.
Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring.
Are you fired up yet? I know you’re going to hear so many mic drop moments on this episode.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Connect with Cubby on Instagram at @cubbygraham and consider joining charity: water’s monthly donor program, The Spring, where you can support their mission to end the water crisis. Follow @charitywater on Instagram, Twitter, and Facebook.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
10 Aug 2022
Navigating the Metaverse, Web 3.0 & NFTS with Sasha Wallinger
00:29:16
Are you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas!
Sasha is the Head of Web3 and Metaverse Strategy for Journey, an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplastic.
Her definition of the Metaverse? “It’s infinite, so highly creative, highly exploratory, and a lot of fun, too.” If you’re wondering how this new world can play a part in your organization, you’ll LOVE this conversation.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Check out the godmother of the Metaverse, Cathy Hackl, including her books.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
17 Aug 2022
1 Website Update = A 300% Increase in Monthly Donations with Shannon McLaughlin from Animal Haven
00:34:46
We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area.
In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few years.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Learn more about Animal Haven and support their cause by following them on their website, Instagram, or on TikTok.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
24 Aug 2022
AMA: Why A/B Testing Matters with Social Ads
00:08:51
A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience?
In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something.
I’m ready to break it all down for ya and share my favorite A/B testing strategies. Let’s go!
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
31 Aug 2022
Your TikTok Questions Answered With Expert Samantha Vlasceanu
00:38:11
TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu, a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos.
In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that are over the age of 30! Intrigued yet?
Samantha has over 130,000 followers on TikTok and shares her favorite TikTok content ideas, the differences between TikTok and Instagram’s algorithms, and the top metrics we should be paying attention to.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
07 Sep 2022
Prepare for Google Analytics 4 with SEO Consultant Pri Kruijen
00:46:13
I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines.
Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4.
Ready to nerd out with me? Let’s do it!
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
12 Sep 2022
The #1 Strategy To Increase Your Visibility & Brand Awareness
00:09:06
There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything.
Can you guess what it is? You’ll have to tune in to find out.
Today’s episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so many different ways to try it for yourself.
Resources & Links
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
14 Sep 2022
What Makes a Good Story Turn Into $$$ with Shereese Floyd
00:36:42
Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story?
When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.
Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
21 Sep 2022
Increase Your Email Open Rate & Clicks with 5 Expert Email Marketing Tips
00:12:24
The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor?
Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase.
Where do you struggle with your email marketing efforts? Is it in the acquisition of getting new people on your email list? Is it in drafting the emails? Is it getting those open rates? Or do you have an incredible email story to share that everyone should hear? Drop me a note on LinkedIn or Instagram either way. I look forward to hearing from you.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
21 Sep 2022
Establish Your Personal Brand and Become An In-Demand Paid Speaker with Jess Ekstrom
00:38:53
Have you ever thought about boosting your thought leadership and getting paid to speak?
I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope, I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more!
We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to get yourself booked for well-paying gigs (Jess shares so many juicy tips).
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Follow Jess Ekstrom on her website and at @jess_ekstrom on Instagram or on TikTok. You can also learn more about Headbands of Hope. For every item purchased, a headband is donated to a child with an illness.
Get on the list for Jess’s Monday morning Hype texts! Text the word HYPE to 704-228-9495.
Mic Drop Workshop is where Jess offers courses to help you sell and tell your story as a paid keynote speaker and author.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can c
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
28 Sep 2022
How To Find Success Using YouTube with Jamar Diggs
00:42:12
Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it.
That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords when titling your videos.
If you're ready to learn how to take your YouTube channel to the next level, this episode will give you the inspiration to get started!
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Learn more about Jamar’s YouTube strategy and management services on his website. You can also follow him on YouTube and on Instagram at @jamardiggs. Jamar also recommends Filmora for inexpensive video editing software.
Jamar’s favorite YouTuber is Jonna Jinton, a Swedish artist, musician, and filmmaker.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
05 Oct 2022
2 Facebook & Instagram Ads I Recommend Running in Q4
00:14:06
This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.
If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.
I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th.
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
12 Oct 2022
How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley
00:47:17
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow!
If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?
So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders.
Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.
Resources & Links
Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org.
If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
19 Oct 2022
3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia's Meghan Walsh Made It Happen
00:31:04
I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!
Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan!
Resources & Links
Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at meghan@rootsethiopia.org.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
26 Oct 2022
From Drybar to Squeeze: Brittany Driscoll Shares How To Make A Brand A Household Name
00:35:29
Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet?
Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key steps you can take right now to improve your self-care routine.
Resources & Links
Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
Follow Brittany on Instagram at @britdrisc and check out Squeeze on their website and Instagram at @squeeze.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
02 Nov 2022
What The Findings From GivingTuesday Tell Us with Chief Data Officer Woodrow Rosenbaum
00:32:52
Generosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!)
Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US!
Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold.
You’ll also hear why small and mid-sized organizations are growing faster than ever on GivingTuesday and the resilience we need if we’re going to weather the upcoming economic storm.
Let’s make this the best GivingTuesday yet!
Episode Partner:This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to sign up for our fun and free webinar on November 10th!
MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
If you want to make this Giving Tuesday even butter than last year, join Floyd Jones and I for a fun and free webinar: How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! on November 10th. Go to positiveequation.com/givebutter to sign up and find out how your organization can qualify for $50,000!
Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!
Learn more about GivingTuesday on their website, and you can also explore the work Woodrow is doing with the Data Commons.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
09 Nov 2022
#1 Way To Grow Better Relationships with Your Donors AND Increase Gifts with Floyd Jones
00:34:30
If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet!
Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).
Episode Partner:This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to sign up for our fun and free webinar on November 10th!
MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!
Curious about UTM parameters and how you can use them? This article is a great place to start.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
16 Nov 2022
Creating Immersive Experiences with VR and NFTs with Hope for Haiti
00:48:35
If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble.
Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian artists to fund the build of new schools after the earthquake, AND they’re using LinkedIn as an outlet to reach the media and have already more than doubled their following in the process.
It’s time to step into the future and imagine the possibilities as we consider VR as a launchpad for deeper social impact.
Episode Partner:This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
Learn more about the incredible work Hope for Haiti is doing on their website. You can also check out their VR experience on SideQuest.
If you’re curious about experiencing virtual reality, you can pick up your own VR headset, like this one.
Snowcrash is the platform Hope for Haiti is working with to mint their NFTs. Be sure to check out their collection!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
23 Nov 2022
How To Build Super Fans with Jon McCoy and Becky Endicott
00:52:40
If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years.
With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads!
Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content.
Episode Partner:This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
If you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000!
Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
30 Nov 2022
Working On Your Branding & Website? Start Here with Marketing Expert Jane Pfeiffer
00:38:21
Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.
In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part).
If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong!
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Jane at Fieldtrip and connect with her at janep@hellofieldtrip.com.
Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
30 Nov 2022
My 2023 Q1 Content Plan + A Few of My Favorite Things That Help Automate & Scale My Business
00:20:25
We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”
Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas.
I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, short-form case studies, including a Google Ad grant strategy that generated 250 new leads!)
If you have literally five seconds right now while you're listening to drop a review, that would make my Christmas so special. Thank you!
HelloFresh: Delicious meals and saves me so much time meal prepping! Get $150 off.
Honeybook: All of my contracts and invoices come from Honeybook and it’s so seamless. Get 20% off.
100 Degrees Consulting: One of the BEST investments I made in my business this year was hiring a part-time CFO through 100 Degrees Consulting, who specialize in working with small businesses and nonprofits. Make sure to mention me when you reach out!
Agency In Your Pocket: Jackie Muscat is a gem and is so talented. Every month, I get two pieces of custom ad copy written, 10 beautifully designed ad images, 8 live support calls every month, and a private community. Learn more about her services here.
Flodesk: If you like the design of my emails, that’s all Flodesk! If you want to try them out, you’ll get 50% off your first year! It’s also so easy to use and set up automated sequences and workflows.
Klean13: If you notice a low open rate in your emails, you might want to go through and clean your email list out from time to time. Klean13 will verify all of the emails in your list. Check them out here.
Buzzsprout: I use Buzzsprout to host my podcast and it’s been a great experienc
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
07 Dec 2022
A Google Ad Grant Strategy That Generated 250 New Leads with Chris Barlow
00:26:28
Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work.
Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.
For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
07 Dec 2022
The Secret to Generating 40+ Media Hits in 1 Year with Krista Ferrara
00:28:02
If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day.
Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a response!), what NOT to do when reaching out to reporters, and the raw numbers behind her results.
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Stuck setting up your Facebook Ads business account? Watch this YouTube video where I break it down step-by-step in just 8 minutes.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
14 Dec 2022
You Have 45 Days to Raise $8 Million Dollars. What Would You Do? Vance Roush Shares How He Did It.
00:31:05
Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do?
Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give.
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Vince and book a demo with his team at Overflow. Vance is also all over social media and you can connect with him on Instagram, Twitter, LinkedIn, or email at vance@overflow.co.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
14 Dec 2022
This One Art Exhibit Is Changing Lives & Raising Awareness Around The Country with Gabrielle Martin
00:28:06
This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement.
Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Gabe!
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
19 Dec 2022
600+ New Email Leads for LESS than $.50 Using Social Media Ads
00:10:44
Having a passionate group of email subscribers is SO important for ANY business.
In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.
Grow Your Supporter Email List - Learn how to launch two lead-generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.
Find & Retain Digital Donors - In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!
Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
04 Jan 2023
Let's Get Intentional: Money, Mindset & Marketing with Ellen Yin, Renee Bowen, Tiffany Napper & Elise Armitage
00:33:38
Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.
As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
Renee explains how our “upper limit” can self-sabotage and negatively impact our ultimate career success, wealth, and happiness.
Elise reveals the three things that often prevent people from achieving their goals (plus, if you join the workshop, you’ll get the exact visioning and goal-setting strategy she used to leave her job at Google, buy a house, and grow her multi-six-figure business).
Tiffany shares about her secret formulas (typically reserved for her top-paying clients) that will transform your approach to pricing.
Ellen tells us about the impact of building her business in public through sharing quarterly income reports.
I share the top two social media platforms I’m focusing on in 2023, and why I changed my thinking around feeling like I needed to be on EVERY platform.
Resources & Links
Join me and my personal mastermind group on January 12th for a 2 hour workshop: Let’s Get Intentional. With (5) 20-minute personalized workshops, you’ll walk away with a 2023 mantra, a visioning workbook, clarity on your offerings, an understanding of your business numbers, and a social media plan uniquely crafted for you. Sign up here for only $23!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
11 Jan 2023
Ryan Reynolds, Dionna Dorsey Calloway & David Griner Are On A Mission To Change The Face of The Creative Industry - Are You In?
00:33:45
What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?
Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.
Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David Griner
Dionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film Festival
The power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and Focus
How we can help recruit the next generation of creative talent from underrepresented communities
Why having a strong sense of self leads to maximum creative output
The importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
18 Jan 2023
Branding vs Marketing - Where Should You Start with Taylor Shanklin
00:37:12
Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.
Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.
The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.
How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).
A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.
The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!
Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.
Resources & Links
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Learn more about Barlele if you’re looking for white glove branding or marketing s
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
25 Jan 2023
How VING & The Archewell Foundation Will Provide 1,000 Teens with $1,000 Each To Instill A New Generation of Philanthropy
00:37:58
One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others.
In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applications
How Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)
The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for Groupon
Why standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofit
How to get your hands dirty and join a board or committee
Liz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.
Resources & Links
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
01 Feb 2023
Creative Ideas To Build An Engaged Board with Sabrina Walker Hernandez
00:39:20
Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.
Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.
Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.
In This Episode:
Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.
How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!
Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.
Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?
Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)
Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.
Resources & Links
Connect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at sabrina@supportingworldhope.com.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
08 Feb 2023
How To Activate the Thought Leader Within You with Joey Womack from Goodie Nation
00:26:04
Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs.
He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!
We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.
In This Episode:
3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.
How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.
Why founders should be great storytellers in order to stand out.
Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.
The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.
Resources & Links
Connect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
15 Feb 2023
Using Social Marketing to Attract, Retain & Convert Supporters with the NAACP & Red Cross
00:32:58
Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?
Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!
And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.
Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in!
In This Episode:
How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audience
Trovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 years
The breakdown of Hailey and Trovon’s social media teams
Why storytelling is a fundamental attribute of success in a social media role
Social media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issue
How the NAACP and the Red Cross are creating digital advocacy and retaining donors
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rel
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
22 Feb 2023
Outline Your Personal Brand Story with Tania Bhattacharyya
00:36:39
There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.
In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.
In This Episode:
Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)
How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakers
Tania’s powerful tips around showing up as an “approachable authority”
How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)
The importance of watching your social media analytics so you can repurpose your most popular posts
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
01 Mar 2023
1 Website Update That Can Drastically Improve Conversions
00:10:44
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.
Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.
What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact.
In This Episode:
The different mentality between giving money vs. creating an impact
How color subliminally induces different moods and emotions without a person consciously realizing it!
Boosting conversions and building urgency through the use of active verbs
Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)
The quick, 5 minute homework assignment that will inspire you to take action on your website
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partner:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
08 Mar 2023
The Latest LinkedIn Updates for Nonprofits with Jazmin Garcia
00:36:00
Today we’re diving into one of my favorite platforms… LinkedIn!
With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.
Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?
It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement.
In This Episode:
The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.
All about creator mode and why you should leverage it if you want to grow your reach and influence
How often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)
The accessible tools available for nonprofits, including pilot programs
How to connect with potential donors on LinkedIn and raise funds on the platform
Why LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connection
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
15 Mar 2023
5 Marketing Ideas to Try Right Now
00:23:33
Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.
Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.
Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!
In This Episode:
How to prompt conversations and automated workflows in DMs using Manychat
The importance of having a mobile-first marketing strategy - especially since US residents check their smartphones on average 352 times a day (!)
How to search for user-generated social media content with hashtags AND know your unique, best time to post
The most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leads
How to use artificial intelligence tools like Chat GPT to brainstorm new ideas
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
22 Mar 2023
Solving the US Water Problem with Grassroots Marketing with DigDeep's George McGraw
00:34:34
2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.
George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way.
P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!
In This Episode:
The storytelling approach George and his team use that has boosted awareness and contributed to fundraising efforts
How alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organization
Why it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)
Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one day
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Try the 4Liters challenge to see what it’s like to live in water poverty for a day.
Episode Partners:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donati
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
29 Mar 2023
The Key Findings from Salesforce's Nonprofit Trends Report with John Jensen
00:29:22
If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:
Why do digital, mature organizations fare better than others?
Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.
Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?
In This Episode:
How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively
40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donors
The tension that nonprofits are facing with minor vs. major donors
How to improve the digital maturity of your organization without “fancy” tools or metrics
The super simple “wouldn’t it be awesome if…?” framework to brainstorm the right questions
Why nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to work
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.
Connect with John at johnjensen@salesforce.com or on Twitter at @johnjensen and tell him what your priorities are for 2023.
Episode Partners:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feat
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
05 Apr 2023
Secrets to a 40-50% Email Open Rate with Jess Campbell
00:37:39
Newflash: You’re probably not emailing your list enough!
In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content.
While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will inspire you to rethink your email strategy.
In This Episode:
Why we need to be more consistent with emailing our lists (and 1-2x per month is not enough!) Jess aims for three emails a week for each of her different audiences.
How emailing your list more often can actually lead to a healthier list, more open rates, more clicks, and more engagement.
Jess’s origin story of falling in love with nonprofit fundraising, and the “slap in the face” moment that inspired her to launch Out in the Boons.
Why shorter subject lines (with an emoji!) tend to have higher open rates.
The industry standard benchmarks for open rates across all nonprofits and the best cadence for structuring a welcome sequence.
How to convert your social media followers to join your email list (because the people who are paying attention to you across different channels are your most engaged supporters)
Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Jess and I recommend email platforms like Flodesk, ActiveCampaign, and ConvertKit. You can get better conversion rates and inbox placement by using Klean13, a list hygiene software.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
12 Apr 2023
Making Good Cool with Afdhel Aziz
00:35:00
I read Good is the New Cool: Market Like You Give a Damnby Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time.
Afdhel joins us on today’s show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You’ll hear how to win over these conscious consumers.
Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit’s “greatest currency” to get people to care!
In This Episode:
How Afdhel’s 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother’s wedding (the country was hit by the 2004 tsunami!)
Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone else
Why stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)
What brands have learned from nonprofits, and what nonprofits need to learn from successful brands
How to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)
Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world’s problems
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
19 Apr 2023
How Rebranding Led to a Nike Grant with Lauren Atherton
00:34:35
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.
Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.
According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confidence.
Has your organization changed since your last rebrand? Have new donors plateaued? Are you feeling embarrassed about your website design or your copy? It’s time to bring it all back into alignment, and this value-packed conversation will inspire you to do just that!
In This Episode:
How to know when your organization is in need of a rebrand (for example: when people in your organization don’t have a clear idea of what you do!)
What constitutes a brand beyond logo fonts and colors, and what a rebranding might actually involve (think website refresh, messaging work, and a more consistent brand style/identity)
The importance of connection and curiosity-building in your branding. How does your audience feel about your cause? How does your nonprofit alleviate/solve that problem?
How one rebranding project with Children Striving Together helped the nonprofit acquire a grant with Nike and improve website analytics
What to consider in a website assessment (goals of the site, first impressions, navigation/structural system, etc.) and Lauren’s favorite content management systems
The Matchbox Method, designed by Lauren, which is one of the first branding courses of its kind meant to teach practical, tangible branding strategies for nonprofits
Resources & Links
You can follow Lauren and her work on her website and on Instagram. Be sure to check out the Matchbox Method, one of the first branding courses of its kind, which launches in May.
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
26 Apr 2023
How To Ask For That Next Level Gift & Find Your Power Partners with Mallory Erickson
00:46:03
Have you ever found yourself nervous or vulnerable around making an ask to a major donor?
Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.
Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!”
In This Episode:
How to navigate awkward and sometimes anxiety-inducing fundraising conversations, and making it more about what you and this person can build together
Why talking about fundraising doesn’t need to feel “transactional” - it’s important to reframe that you’re asking for more money so you can create a bigger impact
Building trust with your donors by being open and honest about the numbers - all too often, organizations are downgrading their donors
Putting a Donate button at the bottom of your email is not making an ask - use storytelling and segment your messaging to specific donor personalities and identities
Marketing and fundraising need to work together cohesively, especially after a donor’s first gift
Why we need to take care of our nervous system and fundraiser wellness while fundraising. We can’t raise money from an activated, stressed out, and overwhelmed state and actually see the results we want
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social medi
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
03 May 2023
How Culture Influences Marketing with Marcus Collins, Wieden+Kennedy
00:32:01
“No lever influences people more consistently than culture.”
Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture, and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser.
We’re digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of branding, and how consumption becomes a proxy for culture.
This conversation is SO good and I can’t wait for you to tune in.
00:02:29 Culture is a powerful connection. 00:10:21 Culture is the cheat code. 00:13:59 Find connection through identity. 00:20:23 Believers, not fans. 00:24:59 Believe, then sell. 00:30:25 Spread the culture gospel. 00:31:36 Digital transformation is possible.
In This Episode:
How Budweisier cemented themselves as a cultural product through their marketing communications and commercials
Patagonia’s conviction and beliefs that have led to their ultimate success, plus, hear about one of their infamous Black Friday campaigns
Why our purchase of branded products tells the world who we are and translates to finding community
How Nike put a stake in the ground around a cultural moment, causing a 6 billion dollar market increase for their brand after it happened (!)
Marcus breaks down a beautiful and simple framework - get ready to write this down and iterate on it
The tremendous amount of empathy and curiosity that are required to “find your people”
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Connect with Marcus on his website and on all the socia
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
10 May 2023
The Magic Behind Scaling Black Girls Code with Kimberly Bryant
00:34:11
Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.
This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You’ll hear Kimberly’s “founder’s story”, her obsession with building their brand and making it pop, and how she scored all of those incredible brand partnerships for the long-haul.
Plus, Kimberly shares the new trailblazing venture she’s creating with Black Innovation Lab, a space to help marginalized founders and entrepreneurs build pathways to financial freedom and ownership.
In This Episode:
How the power of story, authenticity, and vulnerability helped Kimberly expand Black Girls Code so rapidly in the early days
Kimberly’s scrappy approach to creating their digital footprint, from leveraging volunteers and stock images, to pro-bono support
The first role Kimberly hired within marketing and how she remained flexible to move people within the organization, especially if it was a better match for their talents and passions
How Kimberly secured a multimillion dollar grant from Google to fund their New York headquarters (and how she ensures partnerships aren’t just “one and done”)
The moment where Kimberly saw an article on Twitter, which inspired her to turn an abandoned, historically Black college, into what will become the Black Innovation Lab
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
17 May 2023
The 3-Step Marketing Engine Every Org Should Use with Vik Harrison
00:33:40
Marketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”?
Today’s guest is Vik Harris, the co-creator of charity: water, a self-proclaimed marketing and branding nerd, and a nonprofit coach who helps organizations hone their leadership, marketing, and fundraising skills.
We’re about to go behind the feed and dive into some of her most provocative and powerful marketing strategies so you can walk away with tangible tips around conversions, messaging, and how to captivate someone’s “lizard brain”.
In This Episode:
The dangers of committing “random acts of marketing” and why charity: water intentionally plans their content 12-16 months in advance
Vik breaks down her 3-part marketing engine, consisting of captivate, convert, and keep. Our job is to appeal to the LAZIEST person who doesn’t have time to learn about your nonprofit
How an incredible opportunity with Saks Fifth Avenue in New York City helped charity: water capture attention with something novel and different
Why conversion is all about simplicity, taking away friction and countering objections, plus how to ascend donors up the “donor mountain”
The importance of finding a home in your marketing messaging for joy and lightness, no matter how deep, serious, or dark your cause is
Resources & Links
Learn more about Vik on her website Mission Critical and follow her on Instagram at @vikharrison. You can also join the waitlist for her course, Critical Mass, so you can learn how to master modern marketing for your rising nonprofit.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a sc
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
24 May 2023
The Big Change to Google Analytics & What You Need to Do with Caroline Griffin
00:23:38
Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort.
Caroline Griffin is a marketer on a mission and truly my partner in crime when it comes to digital marketing. You’ll hear what you need to do right now, how this new shift to GA4 can tell you even more about your donors, and why it’s essential to take action on this now. This is going to be a super tactical episode and very noteworthy!
If you’re interested in hiring Caroline to configure GA4 for your organization, click here to fill out her inquiry form.
In This Episode:
The massive changes coming to Google Analytics on July 1st, and how this pivot means we can better model data and track people’s actions as they move through our website
How to get GA4 set up properly, beginning with the first step of adding a snippet of code to your website using Google Tag Manager
What nonprofits can expect to invest in getting their GA4 properly set up by an expert (plus, DIY options including a free certification program)
How GA4 can help you connect the dots to see where people are dropping off in your supporter journey and which pages they spend time on before making a gift
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
31 May 2023
How To Build High Quality Connections with Martine Resnick
00:32:31
Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.
After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola, a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their doors!
Martine walks us through her strategic strategies for raising money and making connections, the power of “Founder’s Circles”, how partnerships have been critical to their growth, and how they build community thoughtfully and organically.
In This Episode:
Martine breaks down her entrepreneurial journey, following 20 years in corporate (The Cartoon Network, Bumble & Bumble, etc.) to community being the catalyst for opening The Lola
How Martine found her business partner Eileen, plus the benefits of this complementary pairing (more collaboration, leveraging one another’s strengths)
The intentionality behind how Martine cultivated community in Atlanta, hosting small events for 1-2 years BEFORE even opening their doors
Why we need community and high-quality connections to stay accountable to ourselves and grow faster
How Martine creates “stickiness” in her community and uses clear communication, resulting in stronger retention and more engagement from her members
Resources & Links
Connect with Martine on LinkedIn and check out her beautiful co-working space in Atlanta, The Lola. Download her free guide to learn how to build high-quality connections in business.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
07 Jun 2023
Embracing the Wild Journey of Self-Publishing with Jenny Nuccio: Writing, Marketing, and Growth for Aspiring Authors and Entrepreneurs
00:32:18
Ever wondered about the ins and outs of self-publishing a book and the journey that comes with it? I'm so thrilled to have Imani Collective founder and CEO Jenny Nuccio back on the show to share the story behind her incredible accomplishment of writing her second book, Let It Be Wild. Join us as we dive into the writing process, the growth of Imani Collective, and how postpartum anxiety and traveling across the country in an RV to over 42 states fueled her journey.
Jenny also reveals exciting details about their sustainability focus, the launch of Wild Soul Coffee, and how she plans to embark on a book tour with purpose.
To wrap up our inspiring and insightful chat, Jenny encourages us all to embrace failure as a learning opportunity, refining our character in the process. Plus, you'll hear some of Jenny's favorite book recommendations to fuel your own writing journey.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
07 Jun 2023
Breaking Through The Marketing Noise with Hawke Media's Erik Huberman
00:35:22
Are you ready to elevate your marketing game and achieve maximum results? We sat down with Erik Huberman from Hawke Media, a digital marketing agency that has been revolutionizing the industry with their cost-effective, a la carte marketing solutions. Eric shares his journey of building and growing his marketing business over the last nine years, and the innovative approach his team takes toward digital marketing - you can think of him as your outsourced CMO.
Throughout this episode, we discuss the importance of sticking to tried and true marketing methods while also exploring new opportunities, like TikTok. We also dive into summer marketing strategies, the balance between in-house and outsourced marketing, and the advantages of having access to a fractional CMO.
Don't miss this insightful conversation packed with practical tips and strategies to help you make the most of your marketing efforts! We wrap up by discussing the importance of critical thinking when consuming content from social media gurus and the success of a houseplant company's marketing strategy that focused on building relationships with customers. Listen in and prepare to be inspired to take your marketing to the next level.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
14 Jun 2023
Being a Fearless Leader in a Moment of Crisis with Steve Johns, OneCause
00:29:11
What does it actually take to navigate a business through the challenges of a global pandemic? I'm so excited to be speaking with Steve Johns, CEO of OneCause, about the importance of open communication and innovation as they faced unprecedented obstacles in 2020. Steve's inspiring story of resilience and adaptability offers valuable insights for organizations facing their own storms.
Steve shares how he sent weekly updates to his team, providing reassurance during uncertain times and creating a connective tissue that kept them motivated and connected. As the conversation unfolds, we discover how OneCause embraced innovation by creating their Virtual Event Center in just FOUR months (!), transforming the future of their fundraising platform. Drawing inspiration from the Lotus Bud parable, we delve into the concept of "fearlessness" and Steve's quest to bring fresh ideas and perspectives to his organization.
But how did OneCause achieve fundraising success amidst all this turmoil? Steve reveals the power of transitioning in-person events to virtual platforms, expanding their reach and donor base. We also discuss the vital role of social media in connecting with supporters and the exciting prospect of a hybrid approach to events moving forward.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
21 Jun 2023
Maximizing Impact: Digital Strategies and Monthly Giving Programs for Nonprofits
00:20:44
I'm back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world. As I return to work, I'll be discussing the importance of time efficiency and the amazing insights I've had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin.
Ready to transform your mission into a movement? Discover how monthly giving programs can create sustainable, scalable income for your organization. We'll also dive into building a successful monthly giving program and what to expect in future episodes as we examine AI, Facebook Ads, and social channel updates. Together, let's create positive change in the world through digital strategies!
Resources & Links
Some of my favorite Episodes from the past few months include:
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
28 Jun 2023
Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game
00:10:06
Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!)
As we dive into the world of session sources and mediums, we also touch on the importance of specializing your program, building connections, and partnering up for maximum impact. Get ready to take your digital marketing game to the next level!
Plus, as we approach the July 4th holiday and fall fundraising season, I'm considering offering my services as a fractional digital marketing manager to help with Giving Tuesday campaigns or year-end campaigns. Curious to learn more? Join me as we explore this potential new opportunity together!
Resources & Links
Hire me as your fractional digital marketing manager! Together, we can help your nonprofit prep for Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
05 Jul 2023
The SEO Strategy Driving Acquisition for SODA with Nicole Nidea
00:23:58
Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring.
The conversation didn’t stop at organ donation advocacy though. Nicole shared fascinating insights into how SODA leverages Search Engine Optimization (SEO) and automation to widen their reach, making their critical message resonate with even more people. We also ventured into the realm of social media, where Nicole works her magic to spread awareness, create connections, and encourage more individuals to become life-saving organ donors.
It’s not often we get to meet someone with such a profound passion and dedication to genuinely life-changing cause. This conversation with Nicole was truly enlightening and you’re not going to want to miss it!
Resources & Links
Learn more about SODA’s mission on their website or on Instagram and visit this page to see a chapter map featuring all of the schools they’re in. Connect with Nicole personally at nicole@sodanational.org or on her LinkedIn.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
12 Jul 2023
An Inside Look At charity: water's Paid Ad Approach with Megan Toscano
00:43:12
Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.
Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!
Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.
We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.
So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing!
Resources & Links
Learn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.
Here is the Facebook ad Megan references that is performing really well and continues to drive donations.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
19 Jul 2023
From Running a $1.3B Corp to Growing Homeboy Industries to $35M with CEO Tom Vozzo
00:36:40
Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries.
We explore the idea of investing back into people in both the for-profit and non-profit sectors, how amazing the world would be if Fortune 500 CEOs served in non-profits, and how Tom's leadership has helped Homeboy TRIPLE in size!
Tune in and be prepared to be inspired by the extraordinary work of Homeboy Industries!
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
26 Jul 2023
How this Nonprofit Event Attracts 25k Registrants via Digital Marketing with Cameron Ripley
00:32:56
Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upcoming Nonprofit Marketing Summit (click here to register for FREE!).
Have you ever wondered about the pros and cons of organic reach and remarketing on social platforms like Facebook, Instagram, LinkedIn, and YouTube? Cameron and I dissect these strategies, providing you with actionable insights. We also compare the targeting methodologies unique to LinkedIn and YouTube. Hear about how the Nonprofit Marketing Summit made its grand entrance amid the global pandemic and learn from our experiences.
We also broach the crucial topic of building engagement and growth within nonprofits. We stress the importance of creative calls to action, selecting quality speakers, and the potential benefits of monthly giving programs.
Cameron also shares his vision for Community Boost’s future, gives a primer on continuous learning and professional development, and provides valuable tips on how to register for the Nonprofit Marketing Summit and the process of giving feedback. Be prepared to walk away from this episode armed with a wealth of knowledge and strategies that could revolutionize your nonprofit's digital journey!
Resources & Links
Connect with Cameron at cameron@communityboost.org and you can also find him on LinkedIn. Learn more about Community Boost on their website and don’t forget to sign up for the Nonprofit Marketing Summit!
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it o
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
09 Aug 2023
What is Measurement Marketing & Why Do You Need It Before Giving Season with Chris Mercer
00:37:29
Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.
If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!
We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your cam
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
02 Aug 2023
Want 100 New Email Subscribers in 7 Days? Here's How.
00:13:42
What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?
This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.
Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!
And if you’re ready to accept the challenge, click here.
Resources & Links
Join my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
16 Aug 2023
How To Integrate AI in Your Nonprofit with Dena Vongchanh
00:23:19
Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector.
Dena, with her unique role blending donor relations and data analytics, opens up about her self-taught journey into Salesforce, an intricate tool used to manage the complex tapestry of donor data. Serving as the backbone of the organization's mission to spread joy, Salesforce (including their new Einstein GPT), has been a gamechanger, and Dena's story is a testament to the power of investing in professional development.
As we explore deeper, you’ll be challenged to think about the ethical implications, maintaining donor privacy, and the balance between AI and human factors. Don't miss Dena's recommended reading on AI in the age of automation and all of her favorite tools that will help you streamline meetings, your calendar, and more. This episode is sure to satiate your curiosity about the effective use of AI in the nonprofit sphere.
Resources & Links
Connect with Dena on LinkedIn and learn more about Family Giving Tree. Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leader
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
23 Aug 2023
Think Beyond the Moment & Focus on Your Movement This Giving Season with Floyd Jones
00:39:38
Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.
In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.
Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!
Resources & Links
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email a
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
30 Aug 2023
Cracking the Code: How 4 Givebutter Campaigns Dominated GivingTuesday & Reached Their Goals
00:20:08
Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons.
Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.
I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K.
Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!
Resources & Links
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
06 Sep 2023
5 Creative Ways to Say Thank You
00:12:26
Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness.
We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.
Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement.
P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I’m giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!
Resources & Links
One of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
13 Sep 2023
What Creates or Crumbles Donor Trust with Amanda Wasson
00:24:14
Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.
Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.
In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research.
Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end c
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
20 Sep 2023
How To Create More Engaging Fundraising Emails with Tim Sarrantonio and Cherian Koshy
00:43:12
What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level.
Did you know that emotional subject lines could dramatically increase open rates? That's one of the trends we pinpointed from the report. However, many nonprofits are missing the mark in this area.
We also discuss why smaller organizations often outperform larger ones, the shocking underutilization of GivingTuesday as a fundraising opportunity, and practical tools for managing your email list.
Cherian brings valuable insights from his experience with AI sentiment analysis and how it can potentially transform your email strategy.
We were surprised by the performance of the word 'newsletter' in subject lines and we can't wait to share the insights with you.
The episode wraps with a sneak peek into their upcoming GivingTuesday and End of Year data report, which will further equip you with key insights to refine your email marketing and fundraising efforts.
Klean13 will help you get better conversion rates by cleaning your email list.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
27 Sep 2023
The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum
00:31:44
Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts.
The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.
Our chat with Woodrow also invites you to ponder over the importance of diversifying donor engagement and the risks entailed in relying too heavily on big donors. Uncover inventive ways to engage beyond financial solicitation, and learn how to amplify your monthly donor efforts. We even throw light on the untapped potential of volunteer opportunities in winning new supporters and enhancing engagement with existing ones.
Finally, we broach a topic that's caught the attention of millennials - recurring donations. Discover how having a loyal donor base can spark creativity and learn strategies to leverage these recurring donations for maximizing engagement.
With an emphasis on breaking out of the siloed approach in communications and development, we also discuss the power of relationship building with current and potential donors. And remember, setting a specific and measurable goal, and drawing donors into a larger group of do-gooders, can be a game changer!
Tune in, get inspired, and start making a bigger impact today.
Resources & Links
Connect with Woodrow on LinkedIn and check out GivingTuesday’s most recent Quarterly Fundraising Report for additional insights and nonprofit sector trends. You can also find out about upcoming reports here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email s
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
04 Oct 2023
Consulting Call: Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter's Lauren Hanson
00:47:13
We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.
For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis.
We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store.
As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades.
We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause.
So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies!
Resources & Links
Learn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
04 Oct 2023
Navigating Changes in Meta's Fundraising Platforms
00:14:22
Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered!
This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll guide you through this transformation, ensuring your fundraising campaigns continue seamlessly.
We'll also explore the ramifications of the new payment processing fee structure, and what it implies for organizations in the US, UK, Canada, and Australia. Get the lowdown on modifications in donation receipts, data delays, and the future of donation ads.
This is crucial listening for anyone relying on social media platforms for donations, with practical tips on how to adapt to these changes.
You'll also learn about the impact on recurring donations, the face-lift for Facebook fundraisers, and how to transition to these new tools without losing momentum. So, tune in, and let's tackle these changes together!
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
11 Oct 2023
182 New Potential Supporters in One Week - Here's How!
00:13:14
Imagine gaining over 100 new emails in just one week. Sounds impossible, right?!
In this episode, I’m sharing the impressive outcomes of a recent challenge we ran, aptly named 100 Emails in 7 Days.
From creating a compelling, relevant, and simple lead magnet to circumventing potential blockers like being flagged as a special ad category, there’s plenty to learn from our journey.
Listen in to learn how to build and test a lead generation Facebook ad campaign to grow your email list!
Learn how to choose a special ad category for your campaign in this article.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
18 Oct 2023
Consulting Call: Asking The Same Donors To Give Over & Over Again? Tips On How To Attract New Supporters + Encourage Your Current Advocates with Lindsey Molander, Seed India
00:42:13
If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India.
In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as compelling as hers, there's SO much she can unpack and share with the world to further cement donor relationships.
This episode is chock full of techniques for connecting with new donors and building trust with existing ones, from using personalized thank you emails and video asks, testing video view and retargeting ad campaigns (for as little as $5 per day!), and creating tentpole content.
We move on to discuss Lindsay's strategies for maximizing end-of-year fundraising efforts and segmenting different asks for various donor groups. For example, she could ask recurring donors to increase their gift, or their 800+ social media followers to share their story. There's also potential to collaborate with other brands that align with their values.
I love hosting these consulting style calls and hope you'll take away some nuggets of inspiration in this conversation with Lindsay!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
23 Oct 2023
Copy My LinkedIn Strategy That Generated 70k Impressions in 90 Days
00:14:41
This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days!
What's the secret sauce to see engagement?
What trends did I see across posts that got a big response?
Sharing your unique story.
I'll guide you through the different content buckets I use when crafting posts - how to celebrate your achievements, teach through life experiences, and create meaningful connections.
Plus, you'll get five prompts to kickstart your LinkedIn thought leadership journey!
Connect with Dana on LinkedIn here: linkedin.com/in/danarsnyder/
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
25 Oct 2023
Best of: 5 Things Nonprofit Marketers Need to Hear Right Now
00:23:57
Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!
We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.
Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause.
Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships.
Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is.
In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.
As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
01 Nov 2023
The Content & Influencer Strategy That Grew BlinkNow's Instagram Account to 29.2k Followers with Maggie Doyne
00:33:21
Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008.
During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how storytelling and social media became instrumental in propelling the foundation's work and establishing meaningful connections with supporters around the world.
From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!
Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation's vision, create a connection that is not transactional, and shares their collective purpose.
We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll.
Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!
Resources & Links
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
08 Nov 2023
What Are Donors Craving with Classy's Elizabeth Ruikka
00:32:21
Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape?
Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving.
With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.
You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations.
Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe.
So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.
Resources & Links
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Connect with Elizabeth on LinkedIn and learn more about Classy on their website.
Elizabeth recommends the tool SparkToro for audience insights.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
15 Nov 2023
Unlocking the Power of LinkedIn for Your Nonprofit with Ariana Younai, Head of LinkedIn for Nonprofits
00:39:34
Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success.
Ariana Younai is the Head of LinkedIn for Nonprofits, and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools.
Did you know that having an active LinkedIn profile can make a significant difference in how your nonprofit organization is perceived? Ariana shares her best tips on the importance of representing your organization in the best possible light, including underutilized features, and how the platform can be used to create a powerful brand identity and engage new donors.
Ariana and I examine how to increase your organization's visibility on social media, establish meaningful connections with potential donors and board members, and build a robust digital presence that sets your nonprofit apart.
If you're passionate about making a difference, be sure not to miss this hearty conversation on leveraging LinkedIn for nonprofit success!
Plus, on GivingTuesday, you can enter to win one of 20,000 6-month Sales Navigator subscriptions for your organization!
Resources & Links
Starting on GivingTuesday, you can enter to win a 6 month Sales Navigator subscription! Visit nonprofit.linkedin.com from November 28 - December 31st to apply.
I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated commun
Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!
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