Mintel Little Conversation (Mintel Little Conversation)

Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much of the noise right now is centred around celebrities and influencers launching their own projects, the technology could hold great value in how they encourage loyalty, display fandom, build community, and the overall potential for authentication. This episode explores NFT scams, regulation and sustainability implications, how the concept of ownership is being redefined, as well as how and why brands are entering the space. Listen now!

Check out Mintel Little Conversation ep. 90, "Let's talk about the metaverse": mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse

Learn more about consumers' digital trends and buy a report today in the Mintel store: store.mintel.com/us/financial-services/fintech/us-digital-trends-spotlight-on-the-metaverse/

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter

Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests: Brittany Steiger, Senior Analyst, Retail & eCommerce, Mintel Reports US.

Sydney Riebe, Associate Analyst, Food, Drink & Foodservice, Mintel Reports US.

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.

Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests: 

Ema Lazic, Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.

Timestamps:

(00:03) Introduction

(01:21) Discussion on Clean Label and consumer understanding

(04:40) NutriScore and its adoption

(06:52) WHO study on Ultra-Processed Foods

(08:45) Convenience and affordability as purchase drivers

(11:12) Industry response to Ultra-Processed Foods

(13:44) Regulatory challenges for the food industry

(15:33) Varying demographic perception to Ultra-Processed Foods

(18:03) What do young consumers think

(22:05) Key takeaways

Host: 

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

David Jago, Principal Consultant, Mintel Consulting.

Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

Host Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards, brand partnerships and industry challenges for fintechs. Listen now to find out how technological innovation and data science is impacting the financial services market.

Join us live to explore 2024 Financial Services Marketing Trends, browse all our financial services market research and buy a report today by visiting the Mintel Store.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Michael Spelfogel, Co-founder & President, Cardless.

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Global Consumer Trends, browse all our consumer research and buy a report today by visiting the Mintel Store.

*This episode is re-aired and was originally published in April 2022.

Host:

Elysha Young,  Associate Director, Mintel Trends, APAC.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Huiqi Ong, Senior Consumer Lifestyle Analyst, Mintel Reports.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

Kicking off season five with a two-part series, Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 111 to discuss the technological breakthroughs in artificial intelligence (AI) and natural language processing (NLP): what are consumers asking their AI chatbots? Will we lose our jobs to robots? Listen as our experts cover all you need to know about the talk of the town - ChatGPT.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing consumer behaviours.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Dana Macke, Director of Mintel Trends, Americas.

Jenny Zegler, Director, Mintel Food & Drink.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on how BNPL impacts  consumer trends, and visit mintel.com to become a member of our free Spotlight community.

Timestamps:

(00:03) Introduction 

(01:56) BNPL market growth

(05:14) Target audience of BNPL and evolution

(10:15) Competition in the BNPL space

(13:59) Responsible lending and transparency 

(18:23) Marketing strategy and innovation 

(28:43) Future plans and aspiration

(32:22) Career advice for aspiring marketeers

(38:56) Closing thoughts and takeaways

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest: Jinal Shah, GM, Shopping & CMO, Zip.

Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products.

Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know which innovative products caught your attention at Natural Products Expo West. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host: Lynn Dornblaser, Client Advisor, Mintel.

Guests: Stephanie Mattucci, Director, Mintel Food and Drink.

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.

Learn more about our Gen X and Seniors (65+) research and buy a report here.

Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. 

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.

Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.

Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest:

Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our health and well-being research and buy a report today.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Diana Kelter, Associate Director, Consumer Trends.

Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.

Timestamps:

(00:00) Intro

(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI

(11:42) Risks of adopting new technology earlier than planned

(13:13) How should businesses devise an AI strategy

(19:40) Use cases and how AI supercharges experts in market research

(26:58) Using AI to create better models and analysis

(33:03) Evolution of AI in market research in the near future

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Ben Arnold, Global Head of Data Science, Mintel.

Jason Thomson, SVP of Innovation, Mintel.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.

Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.

Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest:

Anthony Merola, Head of Proprietary Products for Citi Branded Cards.

Timestamps:

(00:00) Introduction to Citi and the travel credit card landscape

(02:57) Citi's vision and how it relates to product development

(07:17) What gave rise to travel credit cards

(09:49) Brand cards refresh - how did it go

(12:07) The branding of Citi Strata Premier

(21:40) Impact of inflation on consumer spending

(23:30) Looking ahead: Innovations and customer engagement

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.

Host: 

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.

Timestamps:

(00:00) Introduction and Advertising Spend for Paris 2024 Olympics

(04:38) The Impact of the Olympics on Fitness Trends

(10:54) Marketing Strategies During the Games

(19:19) The Merging of Pop Culture and Sports

(22:51) The Role of TikTok in Engaging Gen Z

(28:31) Key takeaways

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.

Diana Kelter, Associate Director, Mintel Trends, North America.

Host Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role of sustainability in business. Brands are slowly transitioning from vague sustainability targets to environmental, social, and corporate governance (ESG) frameworks and, eventually, to commitments to meeting the 17 United Nations Sustainability Goals. The experts discuss the different sustainability frameworks businesses can utilise, why an investment in sustainability offers brands an insurance policy on future viability and how brands should effectively communicate sustainability missions to consumers. Listen to find out why now, arguably more than ever, is the best time to invest in sustainability products, policies, campaigns and services. The Mintel Consulting 2022 Sustainability Barometer is available now for free download (https://mintel.com/consumer-sustainability-barometer). Learn more about how and why consumers' sustainability attitudes are shifting in E95 of Mintel Little Conversation (https://mintel.com/blog/podcast/podcast-consumers-sustainability-attitudes-are-shifting-heres-how-brands-should-react). Mintel clients can log in now to access Mintel's sustainable market intelligence (https://clients.mintel.com/?filters.strategic-topic=98&last_filter=strategic-topic). Non-clients should visit the Mintel Store (https://store.mintel.com/) to learn more and buy a report today.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: David Luttenberger, Global Packaging Director, Mintel Richard Cope, Senior Trends Consultant, Mintel Consulting.

To celebrate Mintel Little Conversation's 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour drivers like experiences, surroundings and technology impact consumer preferences and purchases related to value, convenience, cost and quality. Later on in the conversation, Andrew and Sam take a look back at past episodes and share their favourite guests and topics, including the episodes that are newly relevant today - from the impact of fake news on consumer behaviour and the business of insights to the value of sustainability for brands and the role diversity and inclusivity play in consumer engagement. Join us for a little conversation with two of your favourite Mintel experts and listen now - or watch this episode on YouTube at

https://youtu.be/4kbi7sjl6T0!

Thank you - to our amazing listeners - for 100 fascinating episodes! We truly appreciate your time and are honoured to take up space in your podcast rotation. Let's keep the conversation going! Visit us on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to share your ideas!

Understand and compare consumers' behaviours, preferences and purchases across 36 markets with Mintel Global Consumer. Learn more at https://mintel.com/global-consumer.

Sign up to access Mintel's FREE research and insights and become a member of the Mintel Spotlight community at https://mintel.com/mintel-newsletter.

Revisit your favourite Little Conversation episodes from seasons 1-4 - or discover a new favourite at https://mintel.com/little-conversation.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guest:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years.

Head over to Mintel’s LinkedIn to share your thoughts on today's episode and visit mintel.com to become a member of our free Spotlight community. Learn more about how Mintel Consulting takes the guesswork out of a brand's process, solves business challenges and helps them move forward, faster and with confidence. Browse all our APAC consumer research and buy a report today in the Mintel Store.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests: 

Sabeera Ali, Senior Manager, Public Affairs, Food Industry Asia.

Shelley Mcmillan, Head of Mintel Consulting, South APAC.

Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.

Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Alex Fisher, Associate Principal Consultant, Mintel Consulting.

Clotilde Drape, Global Beauty Analyst, Mintel.

Vivienne Rudd, Senior Consultant, Mintel Consulting.

Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour and what that means for food and drink brands around the world. Centred around global crises, climate change, mental performance, the overwhelmed consumer and space, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Find out why and how brands should support value-conscious consumers, provide efficient product formats and encourage consumers to take pleasure in food and drink in 2023 and beyond. 

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four trends (mintel.com/global-food-and-drink-trends).

For in-depth insight into, and analysis of, all eight of the 2023 Global Food and Drink Trends, clients should log in now. Everyone else, please get in touch (mintel.com/mintel-food-drink/request-more-information). 

Interested to know what else Mintel predicts for consumers and brands in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

David Faulkner, Director, Mintel Food & Drink.

Alex Beckett, Director, Mintel Food & Drink.

Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

Host Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out - for better or worse. Listen now!

This episode is a preview of the upcoming 2022 Sustainability Barometer. Download the free 2021 Sustainability Barometer (mintel.com/consumer-sustainability-barometer) and keep an eye on Mintel's social channels in the coming weeks for access to the new research.

Mintel clients can log in now to access the US (reports.mintel.com/display/1101749/) and Canada (reports.mintel.com/display/1100449/) Sustainable Consumer reports.

Non-clients should visit the Mintel Store (store.mintel.com/) to learn more and buy a report today.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Richard Cope, Senior Trends Consultant, EMEA, author of the Mintel Sustainability Barometer.

Lisa Dubina, Associate Director, Culture and Identity, Mintel Reports US.

Scott Stewart, Associate Director, Lifestyles and Retail, Mintel Reports Canada.

Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the 'Beauty Rx', 'Evolved Self-Care' and 'New Rules Of Engagement' trends!

For all the research and insights on what beauty and personal care consumers want and why—now, next and in the future—download the FREE 2023 Mintel Global Beauty and Personal Care Trends—a summary of three trends (mintel.com/beauty-trends).

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four of the trends (mintel.com/global-food-and-drink-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Sarah Jindal, Senior Director, Beauty, Personal Care and Household Research, Americas.

Vivienne Rudd, Director of Global Innovation and Insight, Beauty and Personal Care

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care

Guests:

Nick Carroll, Category Director, Retail, Mintel Reports 

Samantha Dover, Category Director, Beauty and Personal Care, Mintel Reports UK

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are driving results. 

Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Pam Piligian, CMO, SVP, Navy Federal Credit Union.

Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands.

This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host: 

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest: 

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations.

Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know what trend you think will have the most impact in 2025. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

David Jago, Principal Consultant, Mintel Consulting.

Jenny Zegler, Director, Mintel Food & Drink.

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.

Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.

Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

BJ Pichman, Principal Consultant, Mintel Consulting.

Lisa Dubina, Associate Director for Culture and Identity, Mintel.

Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.

Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.

Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest:

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Timestamps:

(00:00) Introduction to sustainability trends

(03:08) Consumer engagement with climate Change

(05:55) Global perspectives on climate change

(09:20) Demographics and climate engagement

(11:32) Skepticism and corporate responsibility

(13:47) The Value-Action gap in sustainability

(17:10) Emerging sustainable behaviors

(21:08) Health and sustainability intersection

(25:19) Brand strategies for sustainability

Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micro-influencer marketing exploded during the pandemic and quickly became an even more competitive space for both the influencers impacting consumer purchasing behaviours and decisions and the brands with which they work. What are the factors brands need to consider when developing an influencer strategy? How heavily should authenticity and transparency be weighed? What are the benefits and drawbacks of forging long-term, collaborative influencer partnerships? And how is consumer understanding of the role influencers play in their lives evolving? Listen now to find out!

Learn more about influencer marketing and buy a report today in the Mintel store: store.mintel.com/report/uk-social-media-influencers-market-report

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. 

Host: 

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guest:

Clotilde Drape, Global Beauty Analyst, Mintel.

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture, and what the app’s explosive growth means for brands. What’s fueling the rise? Our experts dive into all of these questions and more, including how brands can get the most from TikTok, what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what's coming next.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Media Landscape Report, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. Host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic consumer landscape of mental health awareness. With the majority of global consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! For complete consumer insight and brands recommendations related to the stress and wellbeing market is the US (https://store.mintel.com/us/health-and-wellbeing/us-managing-stress-and-mental-wellbeing-market-report/), UK (https://store.mintel.com/report/uk-managing-stress-and-wellbeing-market-report), and globally, visit the Mintel Store (https://store.mintel.com/). Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter). Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic! 

Hosts:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Edward Bergen, Consultant.

Guests:

Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US.

Alex Becket, Director, Food and Drink Andrew McDougall, Director, Mintel Beauty & Personal Care.

Host Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, entrepreneurship and industry challenges. Mintel consumer trends expert Diana Kelter explores the relationship between financial wellness and mental health.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about financial services marketing trends in 2023 , browse all our US financial services research and buy a report today by visiting the Mintel Store.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Derek Flanzraich, Ness CEO and Founder.

Diana Kelter, Associate Director, Mintel Trends, North America.

Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain function and support mood health. Do consumers really know the science behind buzzwords on product packaging? Listen to find out more about emerging ingredients to look out for - from everyday caffeine to ancient Ayurvedic medicine - and what marketers need to know before jumping into their next product innovation.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's research on functional ingredients, browse all our ingredients research and buy a report today by visiting the Mintel Store.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guest:

Stephanie Mattucci, CFS, Director, Mintel Food & Drink and Mintel Purchase Intelligence Research.

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.

Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

Timestamps:

(00:00) Introduction

(01:05) Importance of innovation in FMCG

(02:25) Decline of true innovation in the industry

(08:20) Impact of the economic downturn on innovation

(11:08) Rise of private label brands

(15:36) Need for big brands to innovate faster

(17:41) Embracing digital technology for innovation

(19:06) Understanding consumer needs and using data and AI

(21:28) Should brands focus on their core business or work on innovation

(25:47) Conclusion and key takeaways

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store. 

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests: 

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our Spotlight community.

Host:

Elysha Young, Associate Director, Trends, APAC

Guests: 

Victoria Li - Senior Trends Analyst, China

Shannon Liu - Senior Research Analyst, Travel and Leisure, China

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on the European Leisure market.

Timestamps:

(00:03) Introduction by Andrew McDougall

(01:18) General trends in consumer behaviour during Euro 2024

(04:40) German consumer behaviour and cultural influences

(06:58) Impact on the travel industry in Germany and the UK

(09:49) UK travel and hospitality industry reactions

(13:17) Influence on technology and retail sectors

(20:12) Brand campaigns about Euro 2024 that energise consumers

(26:10) Engaging consumers using social media during sporting events

(28:55) Opportunities for brands to engage with women during sporting events

(31:54) Takeaways

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.

Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.

For all the research and insights on the gaming industry, browse our technology reports. Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community. (https://mintel.com/mintel-newsletter).

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Brian Benway, Analyst, US Gaming Report.

Zach Emmanuel, Technology Analyst, Mintel Reports UK.

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest: Nick Antonelli, Senior Vice President & Chief Marketing Officer, Bread Financial.

 Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.

Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: 

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

Host Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consumers aged 12-25 in 2022. Due to their ages and related lifestyle changes, most Gen Z consumers are in a state of transition—whether entering university, starting their first job or buying their first home. Regardless, it's a time of tremendous volatility across many markets and will be for at least the near future. Despite their limited spending power at the moment, now is the time for brands to understand, and engage with, this critical demographic in order to be successful in the future. But where to start as it's easy to get lost in the myths, stereotypes and exaggerations surrounding Gen Z? Our experts separate fact from fiction, identify what brands need to pay attention to, act on and invest in and confirm what they can ignore. There's a lot of noise about Gen Z; get the full picture and listen now!

For complete insight and recommendations on marketing to Gen Z in the US (https://store.mintel.com/us/us-marketing-to-gen-z-market-report/), UK (https://store.mintel.com/report/uk-lifestyles-of-generation-z-market-report), Brazil (https://store.mintel.com/report/marketing-to-young-adults-the-older-gen-z-brazil-2022) and globally, visit the Mintel Store (store.mintel.com/).

Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Andy Colman, Associate Research Analyst, Mintel Comperemedia.

Marisa Frys, Associate Research Analyst, Mintel Comperemedia.

Ana Paula Gilsogamo, Senior Analyst, Mintel Reports Brazil.

Diana Kelter, Associate Director, Mintel Trends.

Jonny Forsyth, Director, Mintel Food & Drink

Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses. Listen to the discussion about the value proposition of the card, the challenges of launching a fintech product, and the importance of consumer insights in shaping the product's features.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.

Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest: Kelley Halpin, co-founder and CEO, Mesa.

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.

Host: 

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Melanie Bartelme, Associate Director, Mintel Food and Drink.

Michele Golden, Director, Mintel Consulting.

Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes. 

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.

Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest: Julie Szudarek, CEO, Self Financial.

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit us to get a free copy of Mintel 2023 Global Consumer Trends, browse all our consumer research and buy a report today.

This episode is re-aired and was originally published in May 2022.

Host: 

Samantha Dover, Category Director, Beauty and Personal Care.

Guests: 

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC. 

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. 

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. 

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!

For even more insight on changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster - now and in the future - download the FREE 2023 Global Consumer Trends report (https://mintel.com/global-consumer-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Visit the Mintel Store to explore all our wellbeing-centered research and buy a report today (https://store.mintel.com/industries/health-and-wellbeing).

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Thomas Slide, Media and Technology Category Director, Mintel Reports UK.

Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.

Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next. 

Check out parts one and two of this trilogy:

Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse);

Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands).

Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/).

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter).

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Emma Todd, CEO, MMH Technology Group. 

Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out! 

For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar (https://register.gotowebinar.com/register/8947013513475903245?source=Event+page+website).

Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Toby Clark, Director of EMEA Research, Mintel.

Richard Shepherd, Category Director, B2B, Social and Economic Research, Mintel Reports UK.

Francesca Smith, Consumer Lifestyles Analyst, Mintel Reports UK.

Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Browse all our vegan and plant-based market research and buy a report today by visiting the Mintel Store.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests:

Alice Pilkington, Senior Global Food and Drink Analyst, Mintel Food and Drink.

Megan Stanton, Associate Director South APAC, Food and Drink and Purchase Intelligence Insights.

Dr. Simon Eassom, Executive Director, Food Frontier.

This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping - how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.

Guests :Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US;

Alex Milinazzo, Trends Analyst, North America;

Nick Carroll, Associate Director, European Retail Research.

On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had - and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Simon Moriarty, Director of Mintel Trends, EMEA,

Alex Beckett, Associate Director, Food and Drink,

Richard Hopping, Global Household Analyst.

Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic landscape of mental health awareness and action from the consumer perspective. With the majority of consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out!

Host: Edward Bergen, Consultant.

Guests: Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US,

Alex Becket, Associate Director, Food and Drink,

Andrew McDougall, Associate Director, Beauty.

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests : John Poelking, Senior Gaming Analyst, Mintel Reports US.

Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Laura Ziemer, AVP, Marketing Intelligence Advisory.

Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play - from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand's role in all of this? Listen now to find out.

Host: Edward Bergen, Consultant, EMEA.

Guests: John Poelking, Senior Gaming Analyst, Mintel Reports US.

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink.

Jonny Forsyth, Associate Director, Mintel Food and Drink.

The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are forcing consumers to change their behaviours which is accelerating timelines and expanding the realm of possibility of where home is. When it comes to cities and how they are used, the consumer mindset is changing. In this week's episode, futurists and consumer trend strategists discuss whether or not the concept - and fundamental appeal - of a city centre is now obsolete, how cities must evolve to meet new demands from consumers, communities, and economies, and the opportunities this creates for brands to assume bigger roles in consumers' lives. If the concept of home is expanding to include work, then will cities revert back to being hubs for entertainment, learning, and play? Listen now to find out.

Host: Elysha Young, Trends Manager, APAC.

Guests: Richard Cope, Senior Trends Consultant, EMEA.

Diana Kelter, Senior Trends Analyst, Americas.

Matthew Crabbe, Director of Mintel Trends, APAC.

Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Alex Milinazzo, Trends Analyst, Americas.

Pongsanguan Jiradechakul, Lifestyles Analyst, Mintel Reports Thailand.

As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US.

Nick Carroll, Associate Director, Retail Research, Mintel Reports UK.

Lierin Ehmke, Omnichannel Content Manager, Mintel Comperemedia.

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today's episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance.

Host: Edward Bergen, Consultant, Mintel.

Guests: Nigel Swycher, CEO and co-founder of Cipher, and Host of Cipher Vision podcast.

Neha Srivastava, Patent Analyst, Food, Drink, Beauty and Personal Care, Mintel.

To know more about Cipher, please visit https://cipher.ai/

To listen to Cipher Vision podcast, visit https://cipher.ai/podcast-cipher-vision/

Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state of global consumers' sustainability behaviours, preferences, and purchases. The question of whether or not the average consumer really cares about sustainability is an important one, but equally important is how much do consumers actually know about sustainability, and issues like climate change, single-use plastic, and solar energy, as that directly impacts how brands should develop new products, messaging strategies, and future planning. The consumer experts and brands strategists take us through the nuances of the data, including the impact of the 'sustainability gap', and offer advice and recommendations for brands and marketers that want to make better sustainability-driven decisions.

Download the free Mintel Sustainability Barometer 2021 at mintel.com/consumer-sustainability-barometer.

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.

Guests: Richard Cope, Senior Trends Consultant, Mintel Consulting.

Elysha Young, Manager, Mintel Trends, APAC.

Lisa Dubina, Senior Analyst, Culture and Identity, Mintel Reports US.

In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and what more established brands can learn from them. They provide disruption beyond new product innovation and use storytelling to create communities around an untapped consumer need, from ingredients and packaging to brand ethos. Prioritising psychographics over demographics, agility and speed in decision making, and disrupting cultural norms by normalising new behaviours, learn about the strategies that drive success for indie brands.

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Lauren Goodsitt, Senior Global Beauty Analyst.

Simon Moriarty, Director, Mintel Trends, EMEA.

In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel's 2021 Trends spanning the global consumer, food and drink, and beauty and personal care categories. In the midst of the COVID-19 pandemic, Mintel analysts sat down to predict future consumer behaviour and its impact on business strategy. Hear their take on the value of trend forecasting and of revisiting trends to see how the pandemic added strength to or challenged certain predictions, and accelerated, paused or even erased already-evolving consumer behaviours. What roles did routine, ritual, wellbeing, value and experience play in 2021 and how have trend trajectories been altered as a result? Curious to know what they're predicting for 2022 and beyond? Listen now to find out!

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Sarah Jindal, Associate Director, Mintel Beauty & Personal Care. Jenny Zegler, Associate Director, Mintel Food & Drink.

Simon Moriarty, Director of Mintel Trends, EMEA.

In this episode of Mintel Little Conversation, host Andrew Davidson sits down with entrepreneur and investor Ankur Jain to discuss his latest project—an innovative, new loyalty program and co-branded credit card called Bilt Rewards, aimed at renters. Through parent company Kairos HQ, one of Ankur's goals is to use technology to make everyday expenses more affordable, specifically for Millennial and Gen Z consumers. From Bilt's value proposition, features, and marketing strategy to the accelerated launch in summer 2021, Ankur shares why and how they are disrupting the apartment rental market and taking on traditional credit card rewards, as well as his insights on what brands and marketers should consider when targeting younger consumers. Following Ankur's interview, Andrew speaks with Mark Miller, Director of Financial Services Insights at Mintel Comperemedia, to get his take and discuss broader implications for the credit card industry. Listen now!

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Ankur Jain, Founder and CEO of Bilt, co-founder and co-CEO of Kairos HQ.

Mark Miller, Director of Insights, Financial Services, Mintel Comperemedia.

In this episode of Little Conversation, host Matthew Crabbe discusses the vast and nuanced concept of convenience with experts in consumer behaviour and trend analysis. As the pandemic has significantly shifted how and why consumers make decisions, they consider how consumer expectations around convenience have changed, what consumers now expect from brands in delivering convenience, and what the next convenience benefits will be that consumers will demand from brands. Is convenience more about saving time or making 'difficult things' less difficult? Are innovation, information, technology, and experiences facilitating or hindering convenience, and how do demographics come into play? They also look ahead and debate whether or not consumers will slow it all down and revert to pre-pandemic behaviours, sharing their predictions for the future of convenience that supports routine, reward, value, curation, and subscription. Listen now!

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Diana Kelter, Senior Trends Analyst, Americas.

Elysha Young, Manager, Mintel Trends, APAC.

Liisa Kontas, Trends Analyst, EMEA.

In this episode of Little Conversation, host Edward Bergen is joined by experts in food and drink, beauty and personal care, and DE&I for an honest discussion about whether or not brands should take a stand concerning ethical, environmental, political and/or social justice issues. The data makes for a compelling case: nearly two-thirds of consumers say they prefer to be associated with brands that align with their values. But how consumers behave tells a different story, one where convenience, price and the product delivering on its promise are most important. So, when - and how - will a brand find success moving beyond the role of providing goods for money and taking a stand for a worthy cause? Are certain industries and audiences more receptive to brand ethics and social responsibility? How thin is the line between brand ethos and marketing campaign? And when do virtue signalling and cancel culture bring it all crashing down? Listen now to find out.

Host: Edward Bergen, Consultant, Mintel.

Guests: Sarah Jindal, Associate Director, Mintel Beauty and Personal Care.

Jonny Forsyth, Associate Director, Mintel Food and Drink.

Adiat Baker, Global Diversity Manager, Mintel.

In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer the questions: how has brand loyalty changed, what behaviour shifts are driving those changes, and what opportunities are there for brands to create loyalty in the future? The COVID-19 pandemic saw consumers prioritising needs over wants and redefining what value means to them, whether that's value through price, quality, convenience, or needs met. The last 18 months also saw an increase in consumer desire for experiences and looking to brands to fill that void. Today, the demand for value and experience are merging, offering brands unique opportunities to reward consumers and drive loyalty - but how? Listen now to find out.

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.

Guests: Diana Kelter, Senior Trends Analyst, Americas.

Jane Hurh, Associate Director, Mintel Purchase Intelligence.

In this episode of Mintel Little Conversation, host Andrew Davidson is joined by retail experts Diana Smith and Nick Carroll to discuss the 2021 holiday shopping season. From politics, the economy and inflation to supply chain issues and the Delta variant, they analyse the industry, consumer and market changes that have altered or evolved retail shopping over the last year and the impact on brands and retailers over the coming months. Are supply chain issues and product shortages real threats to consumers' holiday shopping plans and retailers' brand images or is it a tactic to encourage early, full-price shopping? What strategies can retailers employ to combat staffing shortages? The experts share their predictions for 2021 and debate whether or not we'll see a continuation of the trend in record-breaking e-commerce growth or the recovery of brick-and-mortar sales; if consumers will continue to gravitate towards independent and local retailers or if same-day delivery, price matching and flexible return policies will win out. Curious to know if gift cards or experiences will be this year's top gift? Listen now to find out!

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US.

Nick Carroll, Associate Director, European Retail Research.

In this episode of Mintel Little Conversation, host Andrew Davidson is joined by thought leaders across the telecom and media, insurance and omnichannel marketing industries to discuss Mintel Comperemedia's 2021 trend predictions - what the experts got right or wrong and key lessons for marketers as we emerge from the pandemic. Some industries weathered the storm of 2020 by rising to the occasion, but 2021 meant bracing for resets as consumers settled into their 'next normal'. Others had to double-down on innovation to find success - from multi-dimensional engagement to unexpected collaborations and blurred product offers. In 2021, we saw increased marketing spend in certain channels, a shift in messaging tone to be more 'helpful' and campaigns that focused on credibility, localism, brand awareness and a consumer-first perspective. What were the pressing issues and hot topics for marketers in 2021? How did brands step up and step ahead of the competition? What do marketers need to know with regard to offline experiences, blurring marketing and entertainment, and empowerment when planning their 2022 strategies? Listen now to find out!

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Emily Groch, Director of Insights, Telecom, Mintel Comperemedia.

Lierin Ehmke, Omni Insights Manager, Mintel Comperemedia.

Nicole Bond, Senior Research Analyst, Mintel Comperemedia.

In today's episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce - what it is, the role of influencers and micro-influencers, how it's disrupting traditional e-commerce, and how technology gives certain markets the advantage. There are critical factors driving consumer engagement and proven tactics delivering success for major social commerce players. But how will those change as brands become less social and social media brands become more commerce-centred? Looking ahead, will social platforms help new businesses and startups grow in the social commerce market and, potentially, democratise the industry? The experts offer their advice for brands considering leveraging a social commerce strategy. Listen now!

Host: Elysha Young, Trends Manager, APAC.

Guests: Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni.

Nick Carroll, Associate Director, European Retail Research.

Samuel Yi, Category Director, Retail, Tech and Media, Mintel Reports China.

In today's episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers' sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 - the United Nations climate change conference that came to a close in mid-November - is consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability? The experts tackle these questions and more, make the case for sustainability as an innovation driver, and offer advice for brands questioning the value of sustainability. Listen now to learn more and check out episode 74 for a discussion about making better sustainability-driven business decisions.

Host: Samantha Dover, Global Beauty Analyst, Mintel Beauty & Personal Care

Guests: Jo-Anne Chidley, Founder of Beauty Kitchen.

Richard Cope, Senior Trends Consultant, Mintel Consulting.

As 2021 comes to a close, so too does season 3 of Mintel Little Conversation. In today's season finale episode, the Little Conversation hosts chat about the most fascinating topics from the year and share their picks for what's set to make an impact in 2022. From 'buy now pay later' and climate change to diversity, inclusion and non-fungible tokens (NFTs), hear what these consumer, brand and marketing experts have to say about the year that was, how consumer behaviour will shift in the months ahead and what brands and marketers should be doing to prepare. And for a bit of fun to end the season, join the hosts for a quiz at the end of the episode to test your knowledge of global consumer behaviour. Listen now!

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Elysha Young, Trends Manager, APAC.

Samantha Dover, Global Beauty Analyst, Mintel Beauty & Personal Care.

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

In today's pre-season special, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that's occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour. Cherny has worked for decades to make the financial system more sustainable and fair; with Aspiration, he offers an 'eco-friendly alternative to the big banks' telling consumers to 'leave your bank, save the planet'. Hear Andrei's take on why consumers are caring more, why brands struggle with consumer trust, the sustainability-as-a-service model, and what he says to those who question the impact of planting trees as a credit card reward. In the second half of the episode, Andrew speaks with Richard Cope, Senior Trends Consultant at Mintel and author of the Mintel Sustainability Barometer, to get his expert opinion on sustainability-as-a-service. Why is eco-banking sexy? What's different now compared to companies that have attempted this in the past? What role does marketing play—specifically, the celebrity influencer? And are consumers ready to buy in? Listen now to find out.

Learn more about Aspiration at aspiration.com. Download the free Mintel Sustainability Barometer at mintel.com/consumer-sustainability-barometer. Learn more about the financial services industry and buy a report today at store.mintel.com/industries/financial-services. Get the latest insights, thinking and perspectives on what consumers want and why at mintel.com/blog.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Andrei Cherny, Aspiration CEO.

Richard Cope, Senior Trends Consultant, Mintel.

In today's episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the full 2022 forecast.

Learn more about Bruce Biegel and Winterberry Group at winterberrygroup.com. Download Comperemedia's 2022 Omnichannel Marketing Trends for free at welcome.comperemedia.com/omnichannel-marketing-trends/. Get the latest insights, thinking and perspectives on consumers at mintel.com/blog and competitive marketing intelligence at welcome.comperemedia.com/blog/.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Bruce Biegel, Senior Managing Partner, Winterberry Group.

Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni.

In today's episode, host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel, discuss the impact of inflation on consumers in Europe and North America, specifically the cost of living, how it will shape consumer behaviour in the coming months, and the overall impact on brands. Hear from Mintel category and consumer experts on how inflation is affecting the retail, beauty and personal care, travel, food and drink, and financial services industries worldwide; the parallels that can be drawn between today and the Global Financial Crisis (2008) with regard to wages and economic growth; and the differences between consumer groups. Brand loyalty, savvy shopping behaviours, perceptions of value and transparency, and conscious consumerism are all being tested. What brands are agile enough to make it through? Listen now to find out.

To learn more about Mintel research on the impact of inflation including strategies for brands to help consumers deal with inflation (mintel.com/blog/consumer-market-news/5-key-strategies-for-brands-to-help-consumers-deal-with-inflation) and the cost of living crisis (mintel.com/blog/consumer-market-news/cost-of-living-crisis-3-strategies-for-brands-to-help-consumers-deal-with-the-squeeze-on-incomes), check out the Mintel Blog.

Mintel research on UK (store.mintel.com/report/b2b-economic-outlook-uk-winter-2021) and US (store.mintel.com/report/consumers-and-the-economic-outlook-us-winter-2022) consumers and the economic outlooks are available for purchase in the Mintel Store.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Toby Clark, Director of EMEA Research, Mintel.

Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US.

Roshida Khanom, Category Director, Mintel Beauty and Personal Care.

Marloes de Vries, Associate Director, Travel, Mintel Reports UK.

Kiti Soininen, Category Director, Food and Drink, Mintel Reports UK.

In today's episode, host Elysha Young shines a spotlight on the science and art of consumer trend forecasting. She is joined by global consumer trend experts to discuss how trends are defined, how companies like Mintel identify new trends and the value of understanding consumer trends. There are a few ways to define a trend - changing collective attitudes, the fluid, forward movement of a landscape, any significant shift in behaviour - but no matter how you describe it, the experts are clear on three things: fads and trends are not the same; the evolution and trajectory of a trend are dependent on demographics; and knowing about consumer trends is critically important for calculating potential competitive, disruptive implications. Find out why by listening now.

Learn more about Mintel Trends at mintel.com/mintel-trends.

Download Mintel's 2022 Global Consumer Trends for free at mintel.com/global-consumer-trends.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog.

Host: Elysha Young, Trends Manager, APAC.

Guests: Dana Macke, Director of Mintel Trends, Americas.

Simon Moriarty, Director of Mintel Trends, EMEA.

Matthew Crabbe, Director of Mintel Trends, APAC.

In today's episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. From its origin and barriers to entry to the value it offers consumers and brands to watch, let's talk about the metaverse. Listen now!

For more industry-specific explorations of the metaverse, visit the Mintel Blog (mintel.com/blog) and head to the Mintel Store (store.mintel.com/industries/technology-telecoms) to buy a report.

Find out how shifts in consumer behaviour will impact markets and brands now, in the next few years and into the future by downloading the Mintel 2022 Global Consumer Trends (mintel.com/global-consumer-trends) for free.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Joey Khong, Analyst, Mintel Trends, Southeast Asia.

Thomas Slide, Director, Mintel Reports UK.

Fiona O'Donnell, Senior Director, Mintel Reports US.

In today's episode, host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss astrology. It's has been around since the 3rd millennium BC as a way to explain human behaviour (or so some believe). Today, it's experiencing a resurgence—driven by social media—that began with Millennials and has now exploded with Gen Z. The experts explain why the sudden interest from a consumer perspective, discussing themes like spirituality, the collective, self-expression, decision paralysis and regaining control. Curious to understand how and why brands are getting involved, who's doing it well and where the opportunity exists? Listen now to find out what marketers should know before weaving the zodiac into their next brand campaign.

Download Mintel's 2022 Global Consumer Trends for free at mintel.com/global-consumer-trends or watch the video at youtube.com/watch?v=jIePecKGhvw.

Learn more about Mintel Trends at mintel.com/mintel-trends.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog.

Host: Elysha Young, Trends Manager, APAC.

Guests: Huiqi Ong, Consumer Lifestyle Analyst, Mintel Reports.

Diana Kelter, Associate Director, Mintel Trends, North America.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

In today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers' barriers to entry. Mintel's retail experts discuss these topics and more - listen now!

Discover our latest retail and DTC consumer and market research and purchase a report today in the Mintel Store at store.mintel.com/industries/retail.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog and subscribe to our newsletter at Mintel.com/mintel-newsletter.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests :Nick Carroll, Retail Category Director, Mintel Reports UK.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!

Mintel clients can log in now to read all about Mintel Trend Driver 'Value'.

For those who are interested in learning more but aren't a Mintel client, check out Mintel's 2030 Global Consumer Trends - the 7 core drivers of consumer behaviour that will shape global markets.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

Host Andrew McDougall and his guests explore themes of pleasure and escapism and the nuanced role brands play in boosting consumer happiness in 2022. The 24-hour news cycle, climate catastrophe and cost of living crisis (among others) make it more important than ever for consumers to find moments of joy, but how do brands strike a balance between instant gratification, anticipation and mental containment? In the food and drink space, the experts dissect the relationship between enjoyment and satisfaction, covering everything from validating hedonistic, guilty pleasures to an alternative theory about permissible indulgence. In the beauty industry, what does the future hold for multisensory products that trigger stimulating effects on the brain? Listen now to hear about the key motivations behind the desire for enjoyment and what brands can do in response to engage consumers.

Learn more about Mintel's 2022 Global Consumer Trend 'Enjoyment Everywhere' by downloading the free thought piece today! https://www.mintel.com/global-consumer-trends.

Learn more about Mintel Trends at mintel.com/mintel-trends.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog.

Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests: Simon Moriarty, Director, Mintel Trends, EMEA.

Alex Beckett, Director, Mintel Food & Drink.

Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these 'influencers' and do people still trust them?

Host: Edward Bergen (Global Food & Drink Analyst)

Guest: Simon Moriarty (EMEA Director of Mintel Trends), Jack Duckett (Associate Director, Consumer Lifestyles Research)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

(Recorded in early 2019)

In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guest: Jamie Rosenberg (Global Household & Personal Care Analyst), Alison Gaither (Beauty & Personal Care Analyst), Hannah Spencer (Foodservice Analyst)

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

Host: Andrew Davidson, SVP/Chief Insights Officer.

Guests: Marcia Mogelnosky (Director of Insight, Food & Drink).

Jonny Forsyth (Associate Director, Food & Drink).

Alex Millinazzo (Trends Analyst).

As inclusion consultant Vernā Myers famously said, "diversity is being invited to the party, inclusion is being asked to dance". In this episode, we explore diversity. Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability, from the people they hire to the products they develop.

Host: Andrew McDougall, Associate Director, Beauty & Personal Care

Guests: Roshida Khanom (Associate Director, Beauty & Personal Care), Toya Mitchell (Senior Multicultural Analyst), Richard Cope (Senior Trends Consultant)

In today's episode, we drop the B-word! What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?! From savvy shopping to the experience economy, we give a 360 degree look at what's going on in Britain's minds and wallets. Plus, some wise advice from our analysts on what brands should do to remain relevant as Brexit day looms.

Host: Samantha Dover (Senior Retail Analyst)

Guests: Richard Shepherd (Senior Financial Services Analyst),

Simon Moriarty (EMEA Director of Trends),

Jack Duckett (Associate Director, Consumer Lifestyles Research)

Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.

Host: Andrew McDougall, Associate Director, Beauty & Personal Care

Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

What do two product innovation experts with 30 years of experience think about chickpea beer and probiotic ice cream? In this episode, we asked our global food and drink analysts to pick their favourite launches from 2018.

Host: Edward Bergen, Global Food & Drink Analyst

Guests: Lynn Dornblaser (Director of Innovation & Insight), David Jago (Director of Innovation & Insight)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

While finding a healthy work-life balance often looks like an impossible feat, it seems to be even harder for Millennials. This is the 'work hard, play hard' generation that can do it all: get promoted, party, travel, meditate, socialise, work out, raise children - all while working afterhours and checking their email on evenings, weekends and holidays! And with social media adding an extra layer of pressure to look like they are 'living their best life', the question arises: at what cost?

Host: Dana Macke (Associate Director of US Lifestyles & Leisure Reports)

Guest: Carol Wong-Li (Associate Director of Canada Lifestyles & Leisure Reports)

Jack Duckett (Associate Director of UK Consumer Lifestyles Research)

Kristen Boesel (Senior US Lifestyles & Leisure Analyst)