Million Dollar Electrician - Sale to Scale For Home Service Pros (Clay Neumeyer)

Rise II Rise Ep1 Guillermo Castillo

Tue, Nov 01, 2022 5:09PM • 1:03:03

SUMMARY KEYWORDS

business, people, service, bit, clay, customers, electrician, absolutely, wife, number, contractors, life, organization, technician, big, guillermo, company, talked, rise, electrical

SPEAKERS

Guillermo, Clay Neumeyer

Outline

Don’t throw the towel in.

0:00

How he got into the business of electrical work.

1:57

What is it about Residential Service that sets it apart from everything else?

8:21

Clay’s passion for helping youth and youth.

15:08

The importance of onboarding your staff and why.

21:24

Winners and losers have the same goal, they do.

27:32

Keep going and keep going.

32:27

The highway of pain and suffering is the highway of suffering.

36:43

The importance of having faith in your life.

41:01

What is the most important mental shift you need to make as a business owner?

45:32

The six basic human needs that every person has.

52:44

What’s the most important thing he would give advice to other contractors?

57:15

Remember, the housing market crashed, we lost so many clients, I was able to get the largest mitigation company as one of my clients. So no matter what the economy did, we were always had work. Because when there's a fire, or a flood or something, a house has to be rebuilt. Two things happened to me while that time with the mechanic, we're working with that mitigation company. Number one, I saw firsthand what electrical hazards can do to a home, most electricians don't see it, all they do is do new construction, remodel, whatever. But when you're one of the worst things you can see is when you see a homeowner shifting through, burnt up pieces of what their house is used to be to pick up burnt up pictures, that has an impact on you. So it really made me start to think like, what I do isn't about just putting up lights and plugs or dimmers or anything. I have the direct knowledge of keeping people in my community safe. And then number two, what it did for me was, I started to, you know, do the estimates and everything more more with a fine tooth comb. And I saw how the profit margins with these type jobs were so razor thin, one change order could could could wipe us out. And would there came a moment in this in time of our company history, where we were owed a lot of money by this mitigation company. And when you're dealing with contractors and insurance company, you almost float every single job and become their bank. And we were owed a lot of money. And I had to scrounge around for quarters and dimes out of a penny jar to buy cheeseburgers a feed me and my wife. Now, I don't know about you, Clay. But that was one of the most humbling things that I had to do. And as a man when you can't provide, I started looking at other ways to be able to change things up for us. So those are the two things that I kind of got out of that moment in time. For sure.

Clay Neumeyer  08:21

No, that's incredible. And I appreciate that share. Because I'm sure if if you're listening to this now you might be one of these people facing those cashflow issues. And for me and you both and I can only imagine, in fact, would you tell us again, like how long are durations are we going without payment after a project is complete?

Nov 2, 2022
Speakers:
Kent Boll, Clay Neumeyer

SUMMARY KEYWORDS

business, people, service, bit, clay, customers, electrician, absolutely, wife, number, contractors, life, organization, technician, big, company, talked, rise, electrical

Outline
Ken’s background and how he got started in business. (0:50)

How he became an electrician and how he got started. (4:11)

How did you find out about SGI? (10:47)

How did you get involved with SGI and how did you become a member? (15:49)

The first goal of every call is for the customer to use you a second time. (22:58)

What was your first experience trying to expand out of electrical and bring in other trades? (26:49)

Why he decided to buy a plumbing company. (31:57)

Working with a business coach to turn his business around. (37:57)

How to use catastrophic catastrophic events to your advantage in business. (41:46)

What’s one of the greatest advances he has found through technology in his business now? (48:07)

The importance of making the most of every service call. (53:49)

Yeah, yep. So I worked for another company out of high school, me and my dad both agreed to go learn from another company, preferably a larger company. So I was promoted to foreman at 21 with my license. And then I did that for a while. And then my dad came to me in 2005. And he said, I don't want to do electrical work anymore. I'm only going to do refrigeration. If you get your master's license, you can have the electrical my electrical customers, and said, Hey, that sounds great. So I did that. It took me two tries when I passed the Masters test and I started what then was called boys electric. And I did what most people do and took anything that came on residential, commercial, agricultural, new homes or service calls, whatever, right? And then, and then it and then then the recession of 2008 came when everything dried up and times were a little tough. And then when I joined SGI, I went to a profit day, as they call them, and they explained their whole concept. And I said I was born for this as exactly what I could do. I knew I'd be good at this. And sorry, on the spot.

Can I just slow you down there? I'm not sure that all of our listeners know what SGI actually is. Can we stop there for a second? Just explain a bit about what you were looking for why it became them or you know, you join that group?

SUMMARY KEYWORDS

people, eddie, talking, business, electrical, questions, electrician, trust, call, customer, edward, fellas, big, edie, problem, life, put, company, man, asked

What’s the difference between winning and losing in business?
4:45

When do you get to cash in on your equity?
7:22

How many times does an electrician go to a home that isn’t sold every year?
11:44

How to interrupt your client.
15:54

What’s the most important piece of engagement?
19:53

What is your lifetime customer value after?
24:26

The conversion equation is not just as simple as saying “Here’s our price”.
28:40

The Law of hindrance and how to use it.
36:17

What’s been the biggest roadblock?
39:58

The greatest success that you’ll realize is through the leverage of other people.
44:24

What’s the difference between you and the next guy who becomes lazy and gives into a crazier?
50:02

What is the vision for Ion?
54:43

The risks of keeping someone available 24/7.
1:00:33

How do new entrants figure out their pricing? Where do they charge?

law of hindrance, two things that hold back business business owners. One is they say deficiencies in the discipline. So what discipline right the discipline of doing the right things at the right time for the right people. Here's the problem. That changes as you grow your business. What are you supposed to be doing today? What do you suppose to do tomorrow? Every time you fire yourself? The Disciplines got to change. Yeah. So that's problem. One's huge. Most people don't figure that out. Problem two is trust connected to problem one, we tend to build ourselves a little electrical or HVAC Island. As a contractor, we never figure out how to delegate how to fire ourselves and trust someone with a little bit of framework to take that framework, run with it, focus on it and do it better than we ever could. And that is so important. So the two of those combined law of hindrance.

themselves. Business for me yeah, health came into big factor for me. When I started my got into the industry of traveling and fixing those machinery because you're traveling you're on the road, you don't have access to a kitchen. Like I was home maybe for almost like it was an eight year eight or nine years I was only home maybe four or five days a month. So when you're on the road for that much, it's very easy to go on McDonald's Applebee's, all this other crazy shit, you know, all that bad shit. You're not supposed to eat every day. You know, I was 23 I was 2223 years old, weighing two or 350 pounds with a 42 inch waist. It's just like, boy, thank you, dude. Super thick. Now Oh, no, yeah, and this guy's like Wolverine without it. But it was just like, it was just crazy. Because, you know, I had to go to doctors and like, Hey, you're 23 I got to, if I have to prescribe you, you know, high blood pressure pills. It's like, if you keep going with this lifestyle, you're not gonna live a long life. So that for me was just like a, like a switch. Sounds like you know, I need to research I need to figure out what I need to do. Or I can do that. I add that to my lifestyle of traveling not being on the road. And now started searching counting macros. I started researching this with so you know, researching the body, how the body reacts to certain things, complex carbs, I'm just like, again, just forever student just learning just absorb and pivot around. And yeah, so now I'm staying healthy, chubby, even 232 inch waist them all have a lot of good.

For many electricians, ruining your process and not sticking to your script as a result of objections is a common drawback. Lacking a consistent process can damage your future work ethic and inevitably lead to degrading critiques from clients. Consequently, this will discourage them from working with you. 

Fortunately, there's a way to overcome this issue and that's by adopting a consistent process. Take what’s working, block what isn't, and make it your own. Take the time to evaluate your set process and all of its steps, from the biggest details, down to the smallest ones. 

By doing this, you can bring your sales process to the next level, resulting in increased conversion rates and, ultimately, a higher chance of closing deals. Additionally, it will help build trust with customers since they know what to expect when they should expect it, and how you prioritize their needs.

As an electrician, it's always the ultimate goal to resolve our client's electrical problems and deliver the best possible service. However, while we fix faults, we overlook their emotional needs too. We lean too much on the electrical aspect that we forget that this problem they're going through has caused stress, frustration, and even inconvenience. Failing to look at this situation at an emotional aspect can cause you to appear generic, like someone just trying to get the job done. When this happens, you miss out on creating opportunities to build a bond and give them the feeling of being truly valued. As a result, you lose out on the trust and loyalty of your client and even risk complete objection to your offered service. 

To overcome this fault, you must be mindful of your client's emotional needs. Make sure to listen and empathize with them to better understand their frustrations and worries. This allows you to make a more meaningful connection and create trust between you. Getting that sweet "YES"  from a potential client isn't just about giving them the facts but also about giving them a feeling of assurance that you truly understand their needs and can provide the solution they are looking for. 

Following these steps can build strong relationships with clients and return customers. This will add tremendous value to your business and help ensure that your prospects become loyal customers who trust in the quality of your services. You'll most likely get approved more often, and your customers will be more likely to recommend you to their friends. All of this contributes to the success of your business.

For any electrician, the true test of success is not only in reaching the job site but also in how you use the time you have before arriving. Taking those 15-45 minutes to prepare yourself mentally can make all the difference between getting the job or not. 

Undeniably, we often spend these times in the van listening to blasted music, binging out at a gas station, lighting a cigarette, or even calling a friend to complain about work. These activities subconsciously take you away from the goal of landing the project. As a result, you arrive at the job looking disorganized and unfocused. The smell of smoke, grease, and fast food can leave a lasting impression and one that's not good. Customers will take one look at you and rightly assume that you're a slack, unprofessional contractor. This leads to you not getting the job, missing out on sales, and possibly damaging your reputation. 

Using your time effectively allows you to prime yourself for success, even if you're not at the job site yet. Downloading training videos and listening to podcasts or ebooks that offer valuable insight on improving your strategy and becoming a better contractor are all great ways to make the most out of your travel time. Setting this as a routine can help you make the most out of every journey and ensure you're always prepared for the job ahead. 

Taking the time to prepare yourself. mentally and emotionally, will give you the best chance of success and help you avoid any pitfalls that could potentially damage your reputation. You'll land more jobs, make more connections,  and have the confidence to succeed. 

Among the many challenges electricians face is shifting from hourly to flat rate pricing. Many customers often prefer an hourly rate since they believe this saves them money, which can be a problem if you're planning to make the switch. If you cannot develop a good plan that helps customers understand why flat rate pricing is better, they'll be hesitant to move away from the hourly rate. This leads to potential project loss, conflict with customers, and frustration on both ends.

So how do you deal with clients that don't prefer flat-rate pricing? How do you make this transition, and what do you do when they want to know your hourly rate?

There are several ways to deal with this situation. First, understand the reason for them asking so you can adequately come up with an answer that best suits the customer. Then, try to shift the focus, get to know your client, and reach a first-name basis level, so it subconsciously makes them feel comfortable with you. 

When that's done, ask for their address since you need to know if they’re within your area before giving them a rate. Lastly, request their contact number to quickly get in touch again. 

Once they supply these details, they’ll be more likely to want to continue working with you since they won’t have to go through the tedious process of finding another electrician.

If a customer resists the flat rate pricing model, it is essential to explain the benefits of this approach and how it can better serve their interests. For example, you can say that while hourly pricing may seem to benefit you by providing more significant compensation for longer jobs, it ultimately leads to unpredictability and makes it difficult for the customer to prepare financially. 

By contrast, flat rate pricing provides a precise and predictable customer cost, enabling greater financial planning and transparency. Furthermore, this pricing model enables you to accurately predict project timelines, resulting in more efficient work and cost savings for the client. 

Finally, when discussing the switch to a flat rate pricing model, it can be helpful to emphasize that this change is being made with the customer's best interests in mind and is meant to provide greater value and transparency in the services offered.

By following these given solutions,  you can successfully transition to a flat-rate pricing model without negatively impacting your business or customer relationships. You'll see more accurate budgeting, greater cost savings for clients, and improved customer satisfaction. 

The electrical service industry is undeniably a competitive one. For your company to thrive, you have to be able to create options that not only help your clients but also satisfy their needs. However, this can be very challenging considering the market's competition. with many electrical service companies offering similar services, it can be challenging to stand out. So how can you create options that sit with clients and bring them to the table? 

To surpass this challenge, you must first ask why they need a hot tub and how often they will use it throughout the present and coming seasons. This will lead to them envisioning the bigger picture and encourage them that the product they buy will fit their needs. You need to assume that they will be using the tub all year round this will help you understand the unique solutions upgrades that they may need depending on the environment they will be installed. You must also offer the best technology in the market that will help your customers meet their needs and remove any possible hindrance in the future when they are in the hot tub.

 By offering specialized services, you can create options catering to each customer's individualized needs. This will not only help the customers but also ensure that you care about them and their investments. As a result, you will get more customers who are satisfied with your services and will keep coming back.

Sometimes, even when the electrical job is done, certain customers aren't fully satisfied with the work. They won't point this out to you, but they will think about it. This can lead to them not hiring you in the future, or worse – they may leave bad reviews online. 

One mistake electricians make is failing to do a follow-up. Asking whether or not the customer is happy with the work or if there’s anything else they need to be done can make all the difference.

There are many ways to overcome this problem. The key is to establish yourself as someone who can solve their problem and that you're always on their calendar to solve that problem. You're ready to answer their questions and address any concerns right away. Doing so will reduce their hesitance to hire you and make them more likely to proceed with the job.

Once you've done all the needed work, follow up with the customer to ensure that they're satisfied with your work. Ask them if there's anything else you can do or any additional questions they may have. 

If they don't have time to do a follow-up, ask what would be the best time for you to call them again. This shows that you're willing to go above and beyond for your customers and that you'll do whatever is necessary to ensure the job is completed to their satisfaction.

Following up with customers after a job is done ensures that customers are satisfied with the work and shows them that you're attentive and reliable. This will give customers peace of mind, knowing they can rely on you to answer their questions quickly and provide the best service possible. 

As a result, they'll be more likely to hire you in the future and leave positive reviews online. If they give negative feedback, you can take immediate action and fix any issues that may arise. It will also help you improve your products and services in the future.

There are two types of challenging customers electricians can encounter. First are those that come to you about a particular service and say they have watched DIY YouTube Clips, Installation, and theory videos. They have the  "know-it-all" attitude that can be hard to handle.

There are also others that show no emotional engagement. They're not excited about the process and they just want to get the job done then move on. If they're negative, you can just deal with the negativity, but if they're neutral, they don't give you anything to begin with.

Both of them can be challenging and require a different approach. If you don't know how to handle these kinds of customers, you miss out on potential jobs and even potential referrals.

When you receive a call from a customer who confidently says they know everything electrical, it's important to acknowledge their knowledge but also clarify their involvement in the physical job or installation. Doing so demonstrates your commitment to providing complete and satisfactory service. 

For example, you can say something like, "I appreciate that you've done your research and know what you're looking for, but to ensure we can provide the best service possible, could you let me know if you plan to be a part of the physical job or installation?"

This question may catch them off guard, but it shows you are invested in providing top-quality service.

For neutral customers, making them feel like you're on the same team is important. By positioning yourself as their partner, you create a sense of unity that can help overcome any obstacles that may arise. 

When presenting a problem, try to work through it together as a unit. This approach subconsciously reinforces the idea that you're both invested in achieving a positive outcome, which can help build a stronger relationship with the client.

Taking the time to follow these tips can help you maintain a great relationship with your customers and ensure their satisfaction remains high. By understanding the needs of each customer type, you can find creative ways to build meaningful connections that transcend a simple transaction. 

We, as people, fail to take organized action consistently, and it's difficult to grow if you don't figure it out. Entrepreneurs always have a new goal that they add to their list every time they wake up, and when they fall short, they make excuses for themselves, making their list longer. This is the worst habit an electricpreneur can have. 

When you realize that you have a lot on your list that hasn't been accomplished, you will get overwhelmed and, as a result, will diminish your drive. If you don't clear your lists, those lists will grow, and this will constantly drain your mental equity. You need to make sure that you're capable of handling this stuff because if you don't, it's going to come back to bite you.

Thinking and acting are entirely distinct processes. Most people avoid easy chores since challenges shouldn't be so simple, but if you commit to overcoming the day's first difficulty, you will gain momentum and experience a psychological clockwork effect. Always give new things a shot. 

Successful entrepreneurs and business owners take pleasure in their work, understand the need to take responsibility, and, more importantly, are open to criticism. The first thing you need to learn is time management. The fewer insignificant tasks we have to complete on our schedule, the better.

Time management is vital for any entrepreneur. It's important to set long and short-term goals, prioritize tasks, be organized, and take action consistently in order to achieve success. Dedicating yourself to a daily routine can help you stay on track with your goals while developing habits that will make it easier to stay focused. 

Additionally, it is crucial to learn how to say no when time allows it. Saying no to trivial things can help you focus on the tasks that are most important in helping you reach your objectives. With proper time management, anyone can maximize their available resources and remain productive while avoiding burnout and achieving greater success.

The importance of being a novice in a particular field cannot be overstated, as it is a necessary step toward achieving mastery. When individuals attempt to emulate the methods of successful individuals, they often become intimidated by the novelty of the approach, which leads to fear and self-doubt. Mistakes, as counterintuitive as they may seem, are the most effective form of instruction.

It is crucial to comprehend that successful individuals have a track record of failure, which is acceptable. Failure is a prerequisite for success, as one must take risks and attempt new endeavors to achieve success. 

Every situation has two potential outcomes, either winning or learning; there is no such thing as losing, as failure provides concrete lessons and knowledge that will benefit one in future endeavors.

The key to success is following a process emphasizing repetition and refinement. The more one practices this law of success, the quicker one will achieve their goals.  The fear of failure and the discomfort of attempting new things are essential motivators that drive individuals toward success. 

Previous failures should not discourage one from trying again, but instead, they should be viewed as valuable learning opportunities that inform future decisions. 

It is crucial to examine one's surroundings and assess the impact of others on personal growth. Surrounding oneself with progressive individuals who challenge and push them out of their comfort zone is a surefire way to learn and grow.

By viewing failures as opportunities for learning, individuals can build a foundation of experience and knowledge that can inform their future decisions. This approach encourages individuals to take risks and pursue new endeavors without fear of failure, which can lead to breakthroughs and innovation. 

Following a process emphasizing repetition and refinement can help individuals achieve their goals more quickly and efficiently. This approach requires discipline and commitment, but it can help individuals build momentum and develop a sense of mastery over time.

The road to becoming a successful electrician is not a straight line, and you're guaranteed to face challenges and problems that will test your resolve. From tuning your craft to learning how to market your services, each step of the way requires hard work and dedication.

For Joseph, the journey was no different. Time and time again, he faced problems and challenges that seemed insurmountable. Self-doubt, countless rejections, and naysayers seemed to be everywhere. And as any electrician knows, marketing and sales are an integral part of the business.

Fortunately for Joseph, he never gave up despite all of these challenges. The strive and determination to succeed pushed him to keep learning and growing as an electrician. Today, "successful" is just the beginning of his journey.

Joseph’s story is one that many electricians can relate to, showing that success in the industry doesn't come overnight. Now making over a million dollars each year, closing deals at a rapid pace, and nailing each and every job, Joseph's success story is a testament to his hard work and ambition.

In this episode of Electricprenuer Secrets, Joseph dives into what it took to get him to where he is today. He shares the lessons he learned, his tips for success and how he initially became

Joseph "The SalesBot" Lucanie.

It's no surprise that people see recession as a drawback. They either get discouraged or make excuses to slack off. Many people tend to justify why they fail to get projects because of a recession, but think about how much you will rise above your competitors once you figure out how to improvise in these opportunities. 

When people lead from the heart without a process, they're likely going to get rejected and take it to a personal level, and this is a way people justify their lack of projects. A lot of the problem also comes down to mentality. If you allow yourself to slack off and not take action, then you are just like everyone else in the business, but if you're the one who genuinely tries to pivot and take action, you will get out of the recession.

Having a process and considering that you might be part of the problem and actually addressing that issue means that now you have a lead on where to improve first, making your process much easier.  You have to understand that when the money stops moving, electricity doesn't, so there shouldn't be any reasons why we, as electricians, miss profit in any circumstance. 

Once you see it as a redirection instead of a recession, only then will you realize how many opportunities you're missing. Having a solid plan, making consistent action on that plan, and making measured results. The most important lesson here is to plan, do, check, and act. Never let recession pull you down; instead, navigate it, and by all means, never lose that drive to advance. This mentality will reflect on everyone around you, giving them the hope they need.

The importance of organic lead mastery is paramount, as this is the most authentic form of relationship you can create with clients or customers. By organically building relationships, you’ll be able to understand their needs and create better solutions for them. Organic leads can develop into loyal customers who are more likely to refer your business to friends and family. As a result, it’s important to focus on creating meaningful relationships with potential prospects to generate more organic leads. 

Even if you got lucky or you paid Google to build your influence up, it won't increase the value of your business, and when changes need to occur and you need to pivot, you will be susceptible. Luck is okay, but nothing beats developing a system that can foster your success. If your paid advertising slows down and it's not being fruitful, and you don't have a method to meet those performance targets on the lead generation side, then you're certainly going to see a dip on the revenue side.

One of the most effective methods to increasing organic lead is something we call "The good neighbor policy" basically, you go around your neighborhood or the neighboring residencies of your clients to enlighten them about scenarios that can lead to health and safety concerns, show unselfish intentions, and gain their trust. If you nail a job in the neighborhood, this will have a chain effect and will possibly lead to more and more jobs. Consistent processes and diagnostics are the keys.

One choice is no choice at all; any situation with fewer options will leave the customer feeling like there is only one choice, which becomes an ultimatum of whether or not they are going to work with you or someone else. Customers don't want to feel like they are being forced to make a choice. The goal is to not seem like a salesman with only one goal in mind. 

If the customer sees you as a guy trying to make a quick buck out of them and not a guy trying to help benefit the lives of customers, they will be more likely to turn to work with other electricians. Building well-planned service options can be challenging without the right guidance. 

This is a struggle all business owners will have to deal with sooner or later.  When the time comes, and you don't give them what they want to hear from your customer service team, you can damage the relationship of trust between yourself and your customers. 

Fortunately, if you can provide a wide range of options, customers are more likely to choose the one that best fits their needs. This allows them to make informed decisions about what they are getting and helps build trust in your business. 

Giving our customers the "good, better, or best" options is the most basic method we can provide. However, it is ideal to have more options for the customer to choose from, the three options are just the foundations of the solution, but if you can diversify these options and give your customers more options to choose from, then their choice of working with you will be much more varied.

Description

When customers commend you for your presentation, you may think that should count as a win. However, this is not always the case; instead, you should be trying to figure out what the customer isn't telling you. Specificity is what we need, and generalizations kill clarity. We should be focusing on three things which are: did we sell the call? Did we not sell the call? Or we couldn't get them to answer today, but we will come back to them for a final conclusion. 

If you're not emotionally invested in the solution, there really isn't enough effort to get a sale. When you show your presentation and explain the project, and the customer shows that they are interested but there is an objection that shows and they're not willing to admit it, that means they are still on a logical brain. They will probably be thinking, "there's gotta be better and cheaper options elsewhere."

To get them out of this mental barrier they shield themselves with, you have to communicate with them and understand why they aren't committed to the options you've presented. Once you see the problem as to why they're hesitant, only then will you be able to help them make the necessary decision. Our best action to move forward can only happen when we are on the same side of the line as the customer, which allows you to look at the problem together.

As an electrician, clients may test you in so many ways. They may question your work, haggle on the price, ask for additional work outside of the agreed-upon scope, or make unreasonable demands. 

In some cases, clients may even become confrontational, rude, or threatening, which can be particularly stressful and challenging to manage. If you don't know how to handle this situation, you might lose the job, or even get negative reviews, affecting your business overall. 

Undeniably, this is a usual part of being an electrician. However, it is important to remember that the best way to handle difficult situations is with professionalism and respect. People don't do things for no reason, and clients you're handling may be frustrated, have a tough time, or simply not have a great life.

And while this might not be a reason to act inappropriately, it gives you something to consider while you work out the best way to move forward. It's important to pause, take a deep breath, and try to understand the other person's perspective. 

Remember, you are more than what they perceive of you. You are bigger than the situation at hand. At the end of the day, you know yourself, and you have a better understanding of why things are happening. Use this knowledge to your advantage — be the bigger person and help resolve the situation. 

Regarding price haggling, if you feel like you're being taken advantage of, stand your ground and don't be afraid to show the client why you price your services the way you do. Explain all of the factors that went into determining the price, and if push comes to shove, let them know you have other options you can offer them if they don't want to go for the top choice. 

While showing your clients that you're an understanding and respectful person is important, don't forget to protect yourself. Know your worth and believe in the number you're going to charge. And most importantly, always have six options to offer because the more options you offer, the more likely the client is to find one that fits their budget. 

That way, you and your client can benefit from a mutually beneficial agreement. Ultimately, finding a way to balance both sides is the best way to reach an agreement that works for everyone. 

"Buyer's remorse" is one of the most disenchanting things that could happen to a salesperson. You do everything right from your process, sales pitch and delivered a great presentation. Then you wait for a while for that final "YES" and in the end, they come up with all sorts of excuses.

If you're in a situation where someone gets up and walks away, or they are preoccupied doing something else while talking to you, they are trying to tell you that they don't want to purchase. There are a lot of body signs you should take note of when trying to offer a presentation to customers. Knowing the root problems will help you realize how to solve them better.

If you want to nail a purchase, it is crucial that you have their full attention, in order to do that, you have to make them look at your presentation and explain to them the details they need to know. Once they come 

to you, it's gonna be very hard for them to walk away the second time. It is important to know how you can better bond with the customers and know how to better recognize what they're really thinking. Once you have this down, you will be surprised how much easier your sales will be.

As we all know, a process is always needed to ensure a successful outcome. Having a set of steps and procedures to follow can help save time and resources. Because of this, many electricians find ways to streamline their operations and increase efficiency by creating a process for the electrical work they do, whether it's sales or service. 

Hiring a trainer or a coach to come in and help create a process for you and your team is one of the strategies electricians run to when it comes to improving their operations. However, a mistake that's often made is not investing your 100% to make things work. 

Feeling like you're not in your A-game, or you're not doing enough is undeniably an emotional problem everyone tends to face at one point or another. But for some, just the act of investing cures that emotional problem. It doesn't make it better, but it does take away the feeling that you're not doing enough. 

Having this kind of mindset not only sets you back from making further progress but it could also prevent you from even beginning to improve your process. This can lead to bad decisions, roadblocks, and even burnout, affecting your business. 

People aren't willing to be wrong, and it's that fear of being wrong or failing that prevents some from even stepping up to the plate. They keep saying, "I'm in the batting cages, I'm warming up," when in reality, they need to step onto the field and accept that sometimes they will lose.

Accepting that it's okay to be wrong or fail is integral to pushing your business forward. Rather than viewing failure as something to be feared, view it as an encouragement to try harder, to adjust, and make changes. Don't be afraid to take risks, as well as learn from mistakes and failures.

Giving your all in making a process work and investing time and effort to refine it and improve it can eventually pay off. With each mistake or failure, you learn more about what works and doesn't work for your business. And more importantly, roleplaying and constantly practicing your process will ensure you don't make the same mistake twice.

By following a process and managing change, you can build momentum and confidence, leading to greater success for your business. 

At times, dealing wih certain clients can be a handful. From constantly changing their minds to expecting miracles in a matter of days, it can be difficult to remain professional and handle the situation with ease. 

However, one of the things that many electricians can agree to, and most likely have encountered at some point in their careers are clients asking, "This is a free quote, right?" Of course, there's no harm in asking, but when they start to bring up the question over and over again, and make other remarks like they've got other electricians who can do it for free, then things start to get a bit tricky.

Not knowing how to handle these sorts of sitution often leads to feelings of frustration. You might end up losing your cool and getting into a heated argument with the customer, which will hurt your reputation and could potentially cost you a job.

One of the things you can do when you encounter such a customer is smile, say that you understand what they're saying, and then ask "What are you trying to communicate to me by telling me that?" This way, it catches them off guard, and gently bring them back to their senses. 

You may also ask them when they plan to have the job accomplished so you know whether or not they really need your services, or just looking for an estimate with hopes of finding the cheapest offer. 

The key to dealing with a client who is asking for free quotes is to remain professional, calm and collected. You need to change your perspective and how you look at the situation. Instead of seeing the customer as an "enemy" try to understand where they're coming from. Keep in mind that they're asking for your service because they need help and you're one of the people they're considering to trust for the job. 

In the end, it all boils down to how you approach the situation. Mindset, after all, plays a crucial role in customer service. 

Being an electrician, you must ensure you can offer economical financing options to your customer, regardless of the level. The sad reality is that people often live from paycheck to paycheck. Your customers may not have a good financial framework that will allow them to pay for your services upfront. While you might not think this will affect you, it does. 

Not only do you miss out on job opportunities and establishing customer bonds, but you're also turning away from values. Remember, helping guarantee that your customers are safe in their homes and all electrical systems are working is a matter of providing a service that goes beyond money. 

This is where having two financing options comes in. Of course, financing companies do lend money to customers with good credit ratings. However, not everyone has a perfect credit score, so you should also look into offering financing through an alternative lender. 

When a situation arises where a customer can't afford your services, and the financing company has declined them, be the encouragement and comfort they need. Let them know that you've prepared for scenarios like theirs and that they can still move ahead with their project.

When you can sell to your client in a way that benefits them in a personal level, they'll see you as a beacon of trust, and in this industry, trust is golden. You increase their chances of being loyal customers and referring you to their friends and family.

As the saying goes, "Those who do good will receive it a thousand-fold," and that's especially true when it comes to customer service. Exceeding expectations, even in the hardest of times, will pay off in the long run.

Every one of us has this antagonist outside of us, and it may be anyone or anything that we naturally stand against. But it's important to understand what is the antagonist to your success and what is holding you back from reaching your goals. 

We all have different struggles, and it's a must to identify what these are and how to overcome them. It's also important to look at where you're going wrong in order to make the necessary changes for success. 

A common antagonist that's stopping electricians from getting more jobs is when they stay in the "technician brain." This stops us from thinking of a strategy that focuses on selling the service. 

Without a strategy that helps us become more visible and market our services, we'll never reach the level of success they want. When we are in this state of mind, we also tend to disorganize our target market. 

Being in the "sales technician brain" is the sweet spot between being a technician and a salesperson. This is where electricians should be focusing their efforts in order to get more jobs. 

This state of mind allows us to think outside the box and come up with creative strategies that will help us reach our target market. This will help in establishing your target market, so you can focus on the right people and maximize your time. 

Any time someone tries something new, whether it's a hobby, a career change, or a new business process, we all experience those "chicken moments." Because we have the fear of uncertainty and failure, we go back to what's familiar, even if the road is leading us to a dead end.

We rather deal with the devil we already know rather than the one we don't. Of course, change is a scary thing., however, if we don't take that leap of faith, we are limiting ourselves to our current capabilities and not moving forward. We miss out on opportunities that could have taken us to new heights, heights that we could never have imagined.

For you to be great, it's really going to suck first. However, if you don't start now, you will never get there. You can't expect to get something new if you keep trying the same thing. Making mistakes and failing, but still persisting and pushing forward, is what sets you apart from everybody else. You can pay for the best coaches, sales scripts, and resources, but if you don't give the effort to practice them and apply the process, you won't reap the rewards.

By taking action, even if you make mistakes in the process, you will learn and grow. You will gain insight into what works for your business, and with each error, you will become better and more efficient. Once you take the first step, everything else will start to fall into place. 

Simple pricing allows you to focus on giving premium service, which also allows you to build more rapport and engagement. One method many electrical companies use is a pricing book, a menu of services you offer, and how much they cost. However, there are tons of issues associated with using this system. 

By listing the hours it would take, the price it costs, and the exact thing you need to do, it can become complicated for you and your team. The problem here is there's a lot of room for mistakes and miscalculations. You might undersell a certain project just because you misread a figure or made a calculation error. 

Another issue is the pricing book can become outdated quickly. As technology progresses and new materials are used, the cost of your services will probably change. This means you'll have to constantly update your prices to remain competitive and profitable. Now, isn't that just time-consuming? You'd rather focus on providing better services than looking at prices, right?

Considering all these, going for the "service rate method" is the best way. A flat rate that's built out of the experience and grows as your business does. It takes all the guesswork out of pricing, and it's also very easy to update. You need to believe in the rate you set, and establish a price accordingly so that when you get asked about the price, you can confidently answer without stuttering. 

Learn more about this by checking out our podcast. We have talked about how you can set the right pricing for your services. You’ll learn how to come up with a rate that works best for you, what clients will and won’t pay for, and how to confidently communicate value to potential customers. So don’t wait anymore and check it out! 

In the field of electrical work, being a subcontractor could end up screwing your business or if positioned properly could take it to the next level. Many electricians have attested to the fact that being a subcontractor can potentially offer more stability, flexibility, and access to larger projects. However, if you don't know how to go about it, or are unable to follow the right process, you could find yourself in a difficult situation that may jeopardize your business.

Being a subcontractor has its own set of challenges, and some of these include dealing with cash flow issues, difficulty in recognizing which accounts payable belong to which project, and having trouble identifying whose client is whose. Even if cash flow is not a problem, there could be a 40-60 day delay in the return of the cost that you shouldered, and invoicing can be challenging when you're juggling multiple projects. 

Additionally, it can be tough to serve clients with additional services when your contractor says otherwise, which makes it hard to leverage without the contractor in the picture. These are just some of the problems that subcontractors often face, but don't worry, solutions do exist.

For one, if you're only locked in to a 10% agreement with your contractor, you should ask whether you're allowed to offer additional services to the client. This way, you can have opportunities to sell your own service. 

It's also important to find a contractor that offers a 30/70 split, although this may be challenging, taking time to research and creating a list of contractors who can potentially offer these terms is worth the effort. 

Additionally, the good neighbor program is a great way to expand your client base. By reaching out to your subcontractor client's neighbors and giving out your card or asking what their electrical problems are, you can help create a good start with potential clients who may require your services in the future. 

Don't miss out on this valuable information! Tune in to the podcast now to learn more about how to navigate the challenges of being a subcontractor and achieve success in your field.

Doubts, not trusting the process, and second thoughts are always a big hindrance to reaching your full potential, and the same thing can be said when it comes to sales. 

Oftentimes, you may feel afraid that the scripts and sales process we've set up won't work. Whether it's because you believe your area of service is too competitive or that customers just aren't the right fit for the role, it's important to stay focused and trust the process. If not, you won't be able to reap the benefits of sales success.

Our sales process isn't crafted out of thin air, it's backed up by hundreds of years of business experience. We've researched and tested the process to make sure it works, and time and time again, we've proven its success. But of course, fear is a natural feeling to have. 

You may be thinking customers may already be catching up, that they'll know when you're trying to sell them your service. This may be something that's been holding you back, but there are ways to overcome this and all those other issues that may be preventing you from closing deals.

Start by keeping at heart that you're aiming to provide valuable service, to make customers feel happy about your service and to understand their needs. Acceptance that not all potential sales will be a success, but having a process will help to minimize the losses.

Tune in to our podcast to learn more about how to get through a tough sales cycle and start closing deals. 

Have you ever found yourself in a situation where you're just trying to do your job, but the client won't stop talking? Perhaps they're asking too many questions, going off on a tangent that has nothing to do with the task at hand, or even doing something that is counter-productive for you. 

If this sounds familiar, you know how challenging it can be to stay focused and polite. After all, it is your job as an electrician to serve the client, and any poor interactions can damage your reputation. If you don't know how to handle these situations, things can go out of hand and quickly deteriorate.

You might end up snapping, which can lead to acting out of frustration. You'll ruin your reputation, risk getting bad reviews, and even lose the electrical job entirely. 

Undoubtedly, you need your space. You need room to breathe to design the best option for your client and determine the best approach to their concern. The last thing you want to do is leave the client and just tell them you'll send them a quote. Not only will it damage your name, but it will also affect their trust in you.

One way you can deal with this kind of client is doing the "Interrupt Step" Basically, you give your clients something to do to keep them preoccupied. 

For instance, you can first tell them how grateful you are to work with them (gratitude step), then ask something like a glass of water or perhaps an opinion about the project. This will stop them from dwelling too much and allow you to finish your work in peace.

While they're doing what you asked them, you can use this time to finish the task at hand. Once they come back, you can thank them and let them know about the options you've come up with and how this will benefit them. 

It's important to remain calm and respectful throughout the process. By following this, your career as an electrical contractor will go a lot smoother. You will be able to keep your clients happy, and they, in turn, can help you build up a reputable electrical company. 

 Events for electricians are often held to promote business and networking opportunities. Professional electricians will gather to discuss the latest industry trends, technology, and products. 

There are instances when we get invited to such events. Whether acting as a speaker and sharing our expertise on electrical work or participating in networking opportunities, the invitation to attend is always tempting. 

However, you won't see us at these events. That's because we aim to share what we believe in, what we're passionate about, and how we prioritize in helping electricians provide premium services. We value impact, efficiency, and transparency. 

We have our own set of goals, and oftentimes, these events don't lead to the outcomes we crave. 

There are certain standards these events give to electricians, such as the "supposed" to be earning a certain amount of money, getting the latest equipment, or working with the biggest names in the industry. But we don't believe that's what electricians need to succeed. We focus on helping them become more efficient and productive while providing high-quality services to their customers. 

Find out more as to why we believe this is a better approach to success by checking out our podcast. Learning this will open your eyes to a new, more efficient way to become successful in the electric industry. Don't miss out on this incredible opportunity! 

As with any profession, success can mean different things to different people. For electrical contractor, it could be the number of clients they serve, the quality of their work, or the impact they have on their community. However, one standard measure of success electricians often consider is how much is in their bank accounts. 

Despite this set standard, you need to know that the bank account balance can tell us a lot of things, but one of the things that are not gonna tell us reliably is how well we're doing in business. And if you don't know how well you're doing in business, it's difficult to achieve success. 

So how exactly can electricians measure success? Well, through KPIs or key performance indicators. 

Setting KPIs is a great way to measure electricians' success in achieving their goals and objectives. These indicators can include how much calls you're getting in a day, which areas you cover, how much time it takes to finish a project, customer reviews, and overall customer satisfaction.

These measures make it easier for electricians to measure their performance over time and make tweaks where necessary to reach their goals consistently. Additionally, these indicators also help them identify areas for improvement in order to increase efficiency and profitability. 

By following this setup, you can easily track how well you're progressing and complete your objectives while ensuring high customer satisfaction. 

One of the biggest mistakes electrical contractors and businesses experience when first starting up is having the mindset of pricing a service in the cheapest rate in order to get the maximum work that you want. 

Of course, we all want to stand out among other electrical companies and oftentimes, we believe that the cheapest rate is the way to go. However, this approach can be detrimental in the long run.

Although this may help in the first few months, as your business grows, the need to upgrade equipment, pay for team trainings, set up an office, etc. will require you to raise the price of your services. And if you don't give the effort to make the change, your electrical business will not be able to survive.

So, what steps can you take today to make tomorrow's business prosper? 

The big step to this is actually having a plan. A plan is important to set your business goals, and make sure you are still heading in the right direction. By having a plan, you can always look back, analyze what has been done successfully, what needs to be improved or changed, and how to better market or adjust pricing.

Another key factor is knowing how to price your services accordingly and coming up with the right options to offer your client. You need to be able to come up with a solid rate and have the explanation to back it.

The all star action here is to never back down on your stated prices and never settle for less than what you have offered. This will show your client that you are confident in your product and services, as well as displaying professionalism.

Anger, resentment, and not feeling like we belong are human emotions that have gotten to us at some point in our lives. We all have experienced times when we felt isolated or disconnected from the people around us. As surprising as it may seem, anger stems from loneliness, neglect, and even insecurity. 

However, if you let this emotion devour you, you lose the battle. It will not only affect you as a person, but also take away your ability to interact with others in a meaningful and positive way, eventually affecting your career and business. 

One way you can turn this weakness into a strength is by using it as a tool to push yourself to become better. Acknowledge where the anger comes from and try to understand its root cause. Don't let it consume you, but instead, use it as a reminder of your potential. 

Also, it's good not to be too hard on yourself, since this can only make the situation worse. When you're hard on yourself, you end up being hard on others, too. Instead, focus on the positive things that you are capable of and use them to your advantage. 

In the world of electrician services, it is important to have a professional attitude and self-control, especially when dealing with customers.

By following the aforementioned tips and staying mindful of your own behavior, you can keep angry moments from boiling over. 

Instead of succumbing to anger, use it as an opportunity to learn and grow. Doing so will help you build a better skill set and make you more successful in the electrical business. 

Creating business electrician service options can be a huge challenge, especially when you're torn between offering affordable solutions, giving customers the best service, and ensuring your business stays profitable. 

Considering that there are new trends in the market, the latest technologies, advancements in the electrician industry, and different customer demands, it's important for electrical contractors to find ways to stay competitive.

You need to be able to create options you can offer to your clients while implementing these new trends into your framework that won't require you to cut corners in service quality. If  you fail to learn how to adjust, you could lose business and suffer financial consequences.

On top of this challenge, time management is another critical aspect of the electrician life. Trying to manage your time while dealing with electrical work and your personal life is one of the indicators that can either make or break your business. 

So how do you deal with all these challenges? 

Following a good process that includes proper planning, training, and access to the right tools can make all the difference. Know more about how we can help you in your journey by checking out our podcast. 

This is certainly a piece of advice with doable actions from the pros you don't want to miss! 

Have you ever found yourself in a position where the client is over the phone wondering about the cost of your electrician services, and you're just feeling pretty overwhelmed? Oftentimes, the fear of being unable to provide an estimate for your client can lead you to provide ballpark pricing (A mistake most local electricians do)

We tend to think the client will most likely go for other electrical contractors if we don't estimate immediately. However, ballpark pricing over the phone can have a negative impact on your business. You might think you're just giving out a rough estimate, but the client may assume that this is your final offer. 

There are many reasons why ballpark pricing shouldn't be part of your sales strategy. For starters, you don't have any real data to back up your pricing, you might miscalculate the cost of a job, and you can't accurately measure the value you are delivering. 

Secondly, it creates an uncomfortable situation for both parties; clients might be intimidated by your guess and feel like they need to negotiate down from there. Finally, if your ballpark pricing is significantly lower than what your final quote ends up being, it reflects badly on your electrical business and could put a strain on the relationship. 

The best way to deal with this is to first thank the client for reaching out, and make them feel that you do understand why they're asking for the pricing. Then, politely let them understand that you need time to evaluate the project and provide an accurate quote. 

You need to point out why this will benefit the client (they'll get a specific, tailored quote based on their exact needs). Explain that this will save them time in the long run, as they won't have to go back and forth with multiple contractors trying to find the right fit.

By following this approach, you can keep your relationship with the client strong while also taking time to put together a detailed quote. It's important to be transparent and clear about why you need the additional time and how it will benefit them in the long run. 

As an electrical contractor, dealing with clients who feel overwhelmed can be a challenge. 

When you lack experience and don't have many options to offer, you may find yourself scrambling to come up with quick solutions. This can leave both you and the client feeling overwhelmed and confused.

You need to remember that it's not just about having the right solutions to offer, but also knowing how to effectively communicate those solutions to your clients. 

When a client feels overwhelmed, they may become hesitant to use your services. As a result, you lose the job entirely. 

Therefore, it's important to communicate your options clearly and concisely in a way that your client can easily understand. Avoid using technical jargon and instead focus on explaining how your solutions can solve their specific problem.

In addition to clear communication, visual aids can be an effective tool to help clients understand their options. You can break down each option and explain how it addresses their issue, eliminating the ones that don't fit their needs.

By effectively communicating and helping clients understand their options, you can build trust and respect with them. They'll be more likely to move forward with the job, knowing that they can count on you to provide them with the solutions they need.

There are instances where a client opts for our electrical installation service, and we see an opportunity to offer an upgrade. Of course, we all want to bring in some extra bucks when on a project, so it's clear why offering upgrades is a great way to make the project more profitable. 

However, not everything goes our way. Clients may object to our upgrades, either because it does not fit within their budget or because they don't believe it is necessary. While this can be disheartening, we should always remember that there's a way to combat this. But of course, if you don't put in the time and effort, you'll miss out on opportunities to make more money from a project.

With that said, the first thing you need to do is eliminate the risk of objections. When you offer an upgrade for the first time, you must show to your clients the benefit they'll get from it. Explain how the upgrade will help them achieve their needs and goals. When they see that your upgrade is a sound investment, there's no doubt they'll agree to it.

It will also help if you open up with a question as to why they don't want to upgrade. This will give you a better understanding of their objections, and you can then tackle them with evidence as to why they should opt for the upgraded version.

Finally, if they don't want to go for the upgrade, you can offer to save the option on file. This way, when you're asked to do another project for them, you can remind them of the upgrade without sounding pushy. This will show that you value their opinion and are open to helping them make the best decision for their needs. 

Taking all of these advices into consideration may help you convince your client to upgrade. Remember, it's important to be patient, understanding and logical when discussing the merits of an upgrade with a client. 

In the electrical business, have you ever experienced handling a client that just don't respect you, who doesn't pay you on time (or pay at all), or even one who constantly nitpicks about the job? These pain in the ass clients can be very difficult to manage, and dealing with them is no easy task, especially when they go against your work core values. 


However, if electrical contractors don't know how to carry yourself when faced with difficult clients, it can be overwhelming and could lead to bad word of mouth and a decrease in reputation. You might end up losing the project, getting bad reviews, and just hurt your business in general. 


As hassle as it may seem, believe it or not, you do need these pain in the ass clients in your electrical business. There's a tom of reasons why this is, but ultimately, if you're able to break the wall between you and this PIA client, show them that you are indeed someone they can trust, they'll realize that not everyone is willing to put up with them, and you're the one among the many electrical companies 
 who went the extra mile to make it work. Thus, creating an opportunity for a better, stronger relationship. 


But how exactly do you deal with PIA clients? 


Emphasizing and taking a step in their shoes is the most important step you can take. Try to understand why they do what they do, why they act the way they do, and why they're so particular about certain details. By doing this, you'll be able to soften your heart to them and be able to come up with the best approach when dealing with them.


In addition, you shouldn't bend your values or principles to accommodate them. Instead, try to find a balance between your values and their needs as customers. This way, you can still maintain the quality of service that you provide, but at the same time keeping the relationship going. Finding a common ground is key to creating successful and mutually beneficial business relationships. 


If you're able to master the electrician basics of understanding PIA customers, you'll be able to build strong and lasting relationships with them. This will allow you to provide quality service while creating repeat customers who will come back again and again. 

Generators are highly sought after devices by both home and business owners due to the common problem that comes with power outages. Therefore, it's understandable that many people want to be prepared for such situations. As an electrician, generator sales can be lucrative. However, did you know that your sales can reach new heights with the help of a manual transfer switch?

Failing to learn about this technology can result in missed opportunities to scale your project higher and offer premium services. Offering automatic generators may seem convenient, but they require more maintenance and have higher costs associated with using natural gas or propane. Additionally, automatic generators can leave customers with problems down the line.

Instead, it's recommended that you offer portable generators, as they are relatively untouched in the market but have enormous potential. To make things even better, you can also offer Homelink, a manual transfer switch. This technology helps clients by providing a seamless transition from the main power source to the generator during outages.

Offering this takes your sales to the moon by providing a solution that's more affordable, low maintenance, and easy to use.  

But what exactly is this technology? How does it help clients? Better yet, how does it take your sales to the moon, and how do you do it? 

Check out our podcast now to learn more about Homelink and how this little device can help you to improve your sales, attract new customers, and provide them with a unique and reliable solution for power outages. 

Unarguably, electricians, especially in home service, is the least profession that has lead generation and sales courses. If you haven't noticed, only a limited number of electricians can sell their services effectively, and one of the reasons for this is the lack of guides, effective mentoring, and proper training. 

While this may not seem like a big issue directed to you, you're actually missing out on a ton of potential business. Electricians must be able to sell their services effectively, and the only way this can happen is with proper lead generation and sales courses. 

If you don't take the time to learn the basics of lead generation and sales, you won't be able to market your services and attract new clientele effectively. You'll risk losing out on potential opportunities that could have been yours if you had just taken the time to learn how to generate leads and close deals properly.

But why are training courses for electricians limited? How has this fueled us to create the best online lead generation and sales course for electricians? And of course, how can you effectively implement this in your marketing strategy?

First and foremost, we all know electricians are one of the most logical thinkers out there. We often go our own way, can’t resist the chance to solve a problem, and ultimately don’t take kindly to being told what to do. This is one of the reasons that makes us untrainable. 

Another thing is the norm that electricians only accept electricians. We only accept training from people we trust; an outsider can easily be seen as someone who doesn’t understand our process. As such, coaches are pretty limited. 

So if you factor in the fact that electricians, in general, can be a bit stubborn when it comes to training and the limited number of coaches, it’s easy to see why training programs are hard to find. 

But hey, all hope is not lost. We came to understand that electricians need a different approach to training. To get the best out of them, we have created a process for electricians BY electricians that is effective and easy to follow. 

Don't miss the chance to have a comprehensive and effective training routine. Reach new heights, learn new sales skills, and just become the best electrician you can. 

Electricians, are you looking to stay on top of your game? You can't miss out on this podcast! 

If you're an electrician, you've most likely asked yourself, "Why is my offered electrical service not working in my area?" or perhaps "Why pricing in these sustainable rates not working in my area?" Of course, we've all been there, feeling hopeless and at a dead end trying to figure out the reasons why our services are not working.

And then it hits us; competition is pricing themselves at a low rate just to get more customers to their side. They're not delivering the same premium-level service you're able to offer, but they're still getting the same amount of business.

Obviously, many clients will go for the lowest rate for the same kind of service required. Lowballers can be a challenge, so it's important to identify these competitors and develop strategies to combat them. If not, you'll lose potential clients and your business will suffer.

It's frustrating, but did you know you can beat these lowballers? 

Change in thinking, better options with more value for the customer, improved pricing, and utilizing the right marketing techniques are ways of beating the lowballers. Knowing how you can overcome lowballers will not only help you retain clients, but will also help your business grow in the long run.

Know how exactly you can apply these strategies by tuning into our podcast. Our precision to detail the best ways to combat lowballers will help you create a strong foothold in the market. This is advice guaranteed to help you lead in your area! 

 It's every electrical contractor's dream to get tons and tons of leads. I mean, who wouldn't want to have an electrical business with an overflowing customer base? Imagine the opportunities and the money it could bring.

One special friend of ours actually got the chance to live out this dream. A radio station offered a $100,000 giveaway. To join, homeowners need to explain what they plan to do and choose specific sponsors to help with the required work. And of course, our friend's electrical company was listed as one of these sponsors. 

As you can see, the radio station's promotion was a massive success. This has opened an opportunity for our friend's electrical business. In just a few weeks, over four hundred of potential customers have already reached out, asking for electrical work and repairs.

But as with any dream, challenges come with it. Now that the business has gained attention, it must be able to handle the overwhelming demand of its services. You need to make sure that the business can meet customer expectations and provide quality services to make the most of the opportunity. 

So what do you exactly do to achieve this? What are the steps you need to take to ensure that the business can cope with the sudden surge in customers? And most importantly, what can you do to ensure that you can solidly convert leads into long-term customers? 

Tune in to our podcast to find out the answers to these questions and more. You're surely going to love this GOLDEN nugget, taking your business to the next level. 

How awesome would it be to be able to read your client's mind and just easily get all the information you need to nail the electrical job, right? No more second guessing or wrecking your brain trying to figure out what needs to be done, since you already know what they want. Now, that certainly is an electrical contractors dream.

However, as much as we want that, we're not superheroes. We constantly need to figure out things on our own to ensure we stay above other electrical companies. 

But, did you know, there's actually a way to do this? It's not like how superheroes read minds, but it involves listening to your clients and understanding their thoughts and feelings. By engaging in conversations with them and paying attention to their needs, you can provide better service as an electrical contractor.

If you don't take the time to learn these strategies, you might lose on job opportunities and a way to build a strong connection with your clients. 

Find everything you need to know about how to read client's mind and use this information to deliver premium service by tuning into our podcast. This episode is a goldmine of information that you simply cannot afford to miss. 

As an electrical contractor, your ability to communicate effectively with your clients can make all the difference in the success of your business. By tuning in, you'll gain access to insider knowledge and expert tips that will help you build stronger connections with your clients, win more business, and stand out from your competitors.

In this episode of Electricprenuer Secrets, we dive into the life of the person who made this podcast and program come to life, Clay Neumayer. The guy who has shown up every day with the aims of helping electricians MASTER their sales, SIMPLIFY their pricing and DELIVER premium customer service. 

Clay's devotion to helping electricians stems from his own experience in the industry. Having started as an apprentice electrician himself and now becoming one of the APEX in the field, he understands the unique challenges that electricians face in running their businesses. He knows that mastering sales techniques, simplifying pricing strategies, and delivering premium customer service are key to building a successful electrical contracting business, and he is passionate about sharing this knowledge with others in the industry.

Find out how he started, how much he has accomplished, what has driven him to start this mission and more! 

When it comes to making sales, as electricians, we always tend to focus on the big stuff. How do we look? Are our equipments looking up-to-date? And all those other things in between.

While the big things do matter, the small ones do too. During the sale, little actions can add up and determine how everything will go.

When going to specifics, we're talking about your presentation, how you present your options, the noises in the background and the overall atmosphere during the sale. These small details may seem insignificant, but they can make a huge difference in the overall success of the sale.

For example, if you're meeting a potential client at their home, arriving on time and dressed professionally is important. It shows that you respect their time, and you take your job seriously. Additionally, ensuring that your equipment is in good working condition and clean can help to build trust and credibility with the client.

During the sales pitch, how you present your options is crucial. You should aim to be informative, clear and concise while highlighting the benefits of your services.

Background noises such as traffic or barking dogs can be distracting and take away from the overall professionalism of the meeting. Ensuring that you have a quiet and appropriate environment to conduct the sale is important to maintain the client's attention and focus.

These are just some of the things we've discussed in this episode of Electricprenuer Secrets. Tune in to learn more on how you can control the small things to come out successful, leading to more sales, happier customers and, overall, a thriving business. 

An Electricprenuer is an electrician who is physically handling and running their own business, on the other hand, an extraprenuer is someone who goes above and beyond to take their business to the highest level possible and may even venture out in other fields. However, what's an Intraprenuer?   

We all have an idea on what this title is, but to get more into details, this is a person who's already working for someone. They could be an employee or a subcontractor, but they themselves run their own department. 

They are people who think hard on how they can do better in their role at a company so that they're able to strive and come out on top. Furthermore, they're able to attain so many benefits due to their dedication, without having their own company. 

Electricians who aspire to have their own company are labelled in this category. You have the skills, you can close sales, but you're still lacking those important aspects to start a business. Intrapreneurs are similar to entrepreneurs in the sense that they are driven and ambitious individuals who seek to innovate and create value in their respective fields. 

However, the key difference is that an intrapreneur works within the framework of an existing organization or company.

In this episode of Electricprenuer Secrets, we dive into everything you need to know about how to start your journey. We've expanded on these types of people and discussed how to become a success in the electrical industry. 

 Whether you're in the electrical industry or a different field, building a solid foundation for your business is essential to ensure you stay afloat among the competition. 

But what does a "solid foundation" look like? What makes this so important and how can this bring your business to the top? 

There are root problems that can bring hindrance to your success, and a lot of them often comes from ourselves. 

Building a solid foundation for your business means laying down the necessary groundwork to create a strong, stable, and resilient enterprise. It involves changing your mindset, controlling your negative "I am's", and just being in a state that allows you to focus on growth and progress.

In this episode of Electricprenuer Secrets, we've discussed how building a solid foundation can help your business succeed, as well as the things you need to climb up the value ladder and bring your business to the top! 

 Knowing how to handle clients who are not ready to make a purchase immediately is a crucial skill for any electrician. To improve your chances of securing the job, it's important to understand how to manage these situations effectively. 

This requires careful consideration of how to build rapport and trust with the client, identifying their needs and concerns, and developing a strategy to address them. 

If you don't take the time to learn the best things to do when faced with this type of situation, you might end up losing potential customers, damaging your professional reputation, and missing out on valuable business opportunities. However, by adopting a proactive and customer-focused approach, you can turn the situation to your advantage. 

But what exactly can you do to handle that kind of situation? And better yet, how can you improve the chances of being able to get hired for the job, even when it's not for today? 

Find out everything about this and more by tuning in to our episode! 

When it comes to generators, electricians know just how competitive the market is. You've got tons of other electricians trying to sell their generator services, so you need to find a way to stand out. 

One area you can dive right into that's not getting a lot of attention are portable generators. Portable generators are a versatile and affordable option for providing backup power to homes and businesses. They are also great for outdoor activities, such as camping or tailgating.

But the question is, how do you sell this? How do you create and offer options and enhancements for portable generators? And better yet, how do you differentiate your portable generator services, so you can rise above competitors? 

If you don't take the time to learn the answer to these questions, you're going to miss out on a handful of opportunities that could take your business higher. 

Fortunately, in this episode of Electricprenuer Secrets, we dive into the strategies you can use to sell a portable generator. What enhancements you can do for these type of equipments to ensure you become the go-to electrician for ALL THINGS GENERATOR! 

Have you ever heard the saying "the fortune is in the follow up?" Well, there are actually some facts behind that. When it comes to selling your services, follow ups on how you did your job is one of the most important things you can do to ensure customer satisfaction and retention.

Following up after completing an electrical project or service is crucial because it shows that you care about the quality of your work and the satisfaction of your customers. It also gives you an opportunity to address any concerns or issues that may have arisen during the project, and to make sure that everything was completed to the customer's satisfaction.

However, sadly, a lot of electricians neglect follow ups. It's common to think that once a job is done, and you get paid, your work is done, but, did you know you could be missing out on future business opportunities by not following up with your customers?  Not only that, but customers may get cold feet and forget about you. The next time they may need electrical work, they won't have you in mind anymore, which means a potential loss in business! 

There's actually a truth everyone needs to discover about making follow ups, and you'll find everything you need to know in our podcast today. From understanding the importance of follow ups, to the lack of confidence when doing a follow up, why that exists and how you can overcome that, the insights in today's episode is just something you can't afford to miss. 

 Whatever industry you may be in, whether it's electrical or not, how you deliver your services is what sets you apart from the competition. Of course, you can't expect to be the only one in your industry, but you can differentiate yourself from others by providing excellent service to your clients.

Service to others is the highest form of distinction, and it's also the best form of discipline as well because it requires consistent effort and attention to detail. Providing excellent service requires a mindset of always putting the customer first and striving for their satisfaction.


But what exactly does this mean, and how can you make the most out of your services to ensure you keep clients coming back? In this episode of Electricprenuer Secrets, we'll dive into the importance and key elements of delivering excellent service and how you can implement them in your business to bring yourself to the top! 

It's common for clients not to trust their service providers, especially when it comes to electrical work since many tend to think sales people are just after their money. Understandably, it can be difficult to trust someone you don't know, particularly when they have no idea how pricing goes. 

Given this situation, you need to know how you can carry yourself and deliver your services in a way that can help gain the trust from clients. 

This is why you should never use our coaching, guides and podcast for evil. The things we teach in terms of improving your electrical service, pricing and process are all meant to be used ethically and with the client's best interest in mind. By following ethical practices and delivering quality service, you can earn the trust of your clients and build a positive reputation for yourself and your business.

In this episode, we explore more on the importance of trust in the electrical industry and how electrical contractors  can build trust with their clients. Trust is essential in any business, but it's especially critical in the electrical industry, where how you carry yourself is a top priority. Without trust, clients may be hesitant to hire a service provider, which can result in lost business and a damaged reputation.

Making panel labelling as one of your offers is a HUGE must when it comes to providing electrical services to your customers. 

As you should, you need to keep your customers in mind. Not everyone may know what panels are, where these electrical shut offs are placed or even how to operate these things and what to do when they're behaving hazardously. Therefore, it's your responsibility as an electrician to help them easily recognize electrical panels and learn about them. 

If you don't make the effort of labeling these circuits, you might also face severe consequences that can badly impact your own business. A customer might face an electrical fire and not know where their panel is, leading to potential property damage and harm, which could have been avoided if you took the time to offer a panel labelling option. 

But how do you offer such options? What's the truth behind this importance? And more importantly, how does this impact your customers and your business? 

This is an episode you certainly don't want to miss. Tuning in today's podcast will not only ensure the safety of your customers, but also increase customer satisfaction and loyalty, bringing your business to the NEXT level. 

Ever heard of the saying "First Impressions Matter"? Well, when it comes to running an electrical business, the importance of first impressions cannot be overstated. Your clients will make judgments about your business based on their first interaction with you, whether it be through your website, phone call, or in-person meeting.

Before you're even scheduled to meet the client, you need to be prepared. You need to take steps that would WOW your clients and leave a lasting impression when you arrive at their location. 

If you don't consider how your clients view your business, you might miss out on important chances. However, by making a good first impression, you can lay the groundwork for a successful partnership with your clients.

But how exactly do you prepare yourself for a good introduction and impression? What steps do you need to take in order to ensure you get the job? 

Find out everything and more by tuning into this episode. From preparation, to arrival and all else in between, we have got you covered.

In this episode of Electricprenuer Secret, come and join us as we sit down with the exceptional Waste No Day Podcast to talk about our mission to empower electricians and improve their sales skills as well as grow their business to the top. 

With our combined expertise, we explore the challenges that electricians face in their businesses and how they can overcome them to achieve their goals. We've also added in some valuable insight on how we started this journey. 

So if you're an electrician looking to improve your sales and business, or simply interested in learning more about our cause, this is an episode you won't want to miss. Tune in now to Electricprenuer Secrets and Waste No Day podcast.

One common mistake electrical contractors tend to do is failing to present their prices before starting the work. Whether it's because they assume their customers know the standard rates or they don't want to scare off potential clients, not being upfront about pricing can lead to misunderstandings and conflicts down the line.

Even when you're confident that the client is sure to say yes to the electrical service you're about to do, you still need to provide a clear and transparent pricing structure. This not only helps to avoid potential conflicts, but it also allows you to set realistic expectations for the client.

But can you present your price without off potential clients? How do you build the client's trust in your pricing?

Today, we'll dive into the importance of presenting prices before starting your electrical work, as well as how to do it to guarantee an awesome SALE. Don't miss out on this golden nugget of information!

As an electrical service provider, you may have found yourself in a situation where a friend or family member may have asked for help. I mean, it's common to face electrical problems, right? Whether it's the need to replace a lighting fixture or assistance with installing a new generator, it's important to approach these situations with caution and professionalism.

However, there's a big challenge to selling your service to friends and family. From asking for discounts, to expecting special treatment, it can be difficult to maintain a professional relationship while also fulfilling their electrical needs. 

So, how do you handle situations where family or friends are asking for electrical help? How can you ensure you still get the profit you deserve while also being helpful and reachable to those you care about?

In this episode of Electricprenuer Secrets, we share to you some of the best tips on how to navigate these situations. As electricians ourselves, we know firsthand the challenges that come with balancing personal and professional relationships, so be sure to check this out! 

Often times, you may wonder why we're fully putting in our effort each and every day to come up and help fellow electricians master sales, improve their strategies and just rise above the rest. The answer is simple - because we believe in our saying "For Electricians By Electricians" 

Our dedication to the electrical trade stems from the recognition that electricians, are often neglected and lack the guidance and support they need to thrive.

In this episode of Electricprenuer Secrets, come and understand first hand as to what our driving force behind "For Electricians By Electricians" is, and how we're working to empower electricians everywhere.

Our team is made up of two master electricians who have worked in the industry for years. We've seen firsthand the struggles that electricians face when it comes to sales and marketing, and we've made it our mission to help fill the gaps in their knowledge and support.

Don't miss out on this opportunity to learn from our experiences and understand what pushes us every day to support the electrician community. 

 In any industry, your employees are the backbone of your business, and this is especially  true when it comes to electrical. Electricians and other staff members in your company are key players in ensuring the safety, reliability, and efficiency of your business. As such, it's important to have a well-trained and motivated team of electricians, technicians, and support staff who work together to deliver high-quality services to clients.

However, as bizarre as it may sound, did you know your staff not getting laid is also your problem? Well, before you think how crazy this is, you need to take note that our phycological state also affects how well we do our jobs. It's not just limited to physical health, but also mental and emotional wellbeing. And one crucial aspect of overall wellbeing is sexual health.

But hey, it's not just limited to sex, there are emotional concerns, personal problems and lot more. As a business owner, you need to know how you can help and handle your staff's challenges in order for them to perform at their best. This means creating a supportive work environment that recognizes and addresses the various factors that can impact employee wellbeing.

So with that being said, how exactly is it your problem if your staff isn't getting "laid" and what can you do to help? Find out the answers to these questions and more by clicking "PLAY" on today's podcast! 

Whether you've personally experienced the situation, or just wondering what to do when it arises, bartering your electrical services for something else of value is something you need to think about carefully. 

Personally, a client of ours has mentioned a deal on bartering his electrical services in return for website development help. Thus, this opened an opportunity for us to talk about the factors you to consider when it comes to bartering.

It's important to establish clear expectations and boundaries to ensure you don't get screwed over. Both parties should discuss what services are being exchanged and agree on the value of each service. It's important to make sure that both parties are satisfied with the exchange and feel that they are receiving the value they're looking for. 

But how exactly can electrical contractors barter their services for something that's of value, and what are the steps you can take to make sure you get the most out of the exchange without getting fooled, exploited or cheated? 

Find out by tuning in to our podcast today! This value piece will leave you with golden insights and tips on how to barter your electrical services effectively.

If you're planning to start an electrical business, you might be wondering whether you should build your business from scratch, or take on the easier route and buy an existing one.

Building your electrical business from scratch means you'll have to find the employees yourself, establish your own process, find a suitable name for your company and create your own brand. It can be a challenging and time-consuming process, but it also provides the opportunity for complete creative control over your business.

On the other hand, buying an existing electrical business can save you time and effort by giving you a head start. The previous owner has already established the brand, hired employees, and created processes that work. Additionally, the business may already have an established customer base, which can make it easier to generate revenue from the start.

However, purchasing an existing business also comes with its own set of challenges. For example, you may have to pay a higher upfront cost to acquire the business, and there may be hidden issues that you aren't aware of. It's important to conduct thorough due diligence before making any purchase to ensure that you're making a sound investment.

Ultimately, the decision to build your own electrical business or buy an existing one depends on your personal circumstances and preferences.  However, this podcast today will review some of the key steps you should consider when starting your own electrical business from scratch. We provide valuable insights and guidance between the two options to help you navigate the challenges and opportunities of starting a successful electrical business. 

Your electrical business is a reflection of who you are, how you're navigating through the journey of life and what your goals are. Every decision you make for your business is a reflection of your values, work ethic, and character. It's important to remember that running a successful electrical business isn't just about making a profit; it's about building a reputation for yourself and your business.

When you're an electricprenuer, you will face numerous challenges in running your business, such as keeping up with industry trends, hiring the right employees, managing finances, and building relationships with customers. However, it's important to approach these challenges with a positive attitude and a willingness to learn and grow, regardless of what we may be dealing with in life. 

As they say, problems we encounter are just seasons in life, everything eventually passes, and what remains are the lessons learned and the growth gained from those experiences. 

But how do you turn these lessons into something that reflects positively for your business? Get the answer YOU CERTAINLY DON'T WANT TO MISS by checking our podcast today! 

There comes a time when we're dealing with people who only AIM to get the estimates. They may say they're just looking for quotes and that they're not the one to make the final decision or they may even say they're just out comparing prices of different electrical companies. 

Regardless,  it can be challenging to deal with clients who are only interested in estimates, since it doesn't actually give you a lot of chances to win them over and REALLY go for your electrical services. 

If you don't know how to handle situations like these, you might miss out on opportunities to convert these potential clients into loyal customers.

So what should you do when presented with this problem? Better yet, how do you ELIMINATE the chances of objections in the first place so you can stand out among the competition? 

In this episode of Electricprenuer Secrets, we dive into the best strategies that you can use to handle clients who are only interested in estimates and finally take your business to the next level.

In our world today, technology is ubiquitous and has the potential to make our lives easier in countless ways. From automating repetitive tasks to improving communication and collaboration, technology has revolutionized the way we live and work.

The same thing can be said when talking about the electrical industry. Smart technology, when used correctly, can make your services a lot better. However, the catch is using technology intelligently. 

Offering smart switches and technology in your electrical services can provide numerous benefits to your customers. Smart switches allow for remote control of lighting and electrical outlets through a smartphone app, voice commands, or even motion sensors.

Many electricians assume that offering smart technology service options won't be any good since it's expensive and clients may not go for it. However, did you know that there’s a way to still offer these in your economical options without you breaking the bank? 

Surprising as it may seem, it's possible, and you'll learn everything you need to know about it by tuning into our podcast. This is something you don't want to miss, since it can help you improve your business and provide a better service to your clients.

Sales, funny as it may seem, is seen as a dirty word. No one wants to spend money, but people want things to get done, No one wants to be sold anything, but people want to buy things. If you think hard about it, it's such a paradoxical situation. But the reality is, sales are the lifeblood of any business. Without sales, there's no revenue, and without revenue, there's no business. 

Sales is often looked as a "dirty word", especially when it comes to electrical services. Clients are always weary of electricians taking advantage of them, even when that's not the case. 

There are many dirty words in the electrical industry that gives off this feeling, which are things you need to be aware of, so you can be more careful with how you speak and handle yourself in front of clients. 

In this episode, we list down these words and show you a better way to communicate with your clients. By taking the time to check this out, you'll learn how to build trust and rapport with your clients, which can ultimately lead to more sales and repeat business. 

• Joseph and Clay discussed code seminars and their experiences attending them. They also talked about upgrading their webcams and joked around about being pleasant and polite. - PLAY @0:00
  
  
• Clay and Joseph discussed how to identify and get out of a slump by changing one's perspective and not identifying with failure. They also talked about the ups and downs of life and how to manage expectations. - PLAY @22:09
  
  
• Clay and Joseph discussed how to pivot from a negative mindset and shared personal experiences with depression. They also talked about the importance of acknowledging accomplishments and closing open cycles to gain momentum. - PLAY @28:00
  
  
• Clay and Joseph discussed ways to handle emotions and anxiety, including flexing the muscles above the diaphragm and controlling breathing. They also emphasized the importance of physical exercise for a healthy mindset. - PLAY @34:00
  
  
• Joseph and Clay discussed the importance of positive energy and how it can be transferred through people. They also talked about the benefits of dressing well and looking good to boost confidence and productivity. - PLAY @39:39
  
  
• Joseph and Clay discussed ways to get out of a slump, including not identifying with the problem, recognizing that it won't last forever, and tracking wins. They also shared personal anecdotes and encouraged listeners to focus on mindset and take action. - PLAY @45:16
  
  
• Clay and Joseph discussed the importance of having a routine and the benefits of autopiloting daily activities. They also talked about adding friends to their entrepreneur group and catching up on messages. - PLAY @50:49
  
  
• Clay and Joseph were discussing a problem with finding someone named Troy for a booking. Clay suggested checking if Troy goes by a different name on Facebook, and Joseph expressed appreciation for Clay's help. - PLAY @56:45
  
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• Clay and Joseph discussed their mentors and the impact they have had on their communication and business skills. They also celebrated a member's sales success and shared their excitement for upcoming live streams. - PLAY @7:00

• Joseph and Clay discussed the concept of being in a slump, both personally and in business/sales. They emphasized the importance of taking responsibility and conducting a self-diagnostic process to improve performance and maximize the value of each call. - PLAY @14:29

• Clay and Joseph discussed the importance of following a process and using data to gain clarity in order to make better decisions as entrepreneurs. They emphasized the need to recognize and address consistent errors in order to improve performance. - PLAY @21:33

• Joseph and Clay discussed the importance of focusing on one problem at a time and controlling what you can control in a sales call. They emphasized the value of small wins and prioritizing customer acquisition over the size of the sale. - PLAY @28:47

• Joseph and Clay discussed the importance of experiencing problems and slumps in business to grow and learn. They also gave action items for solving problems and understanding customers' emotional needs. - PLAY @36:52

• Clay and Joseph discussed the importance of having a routine and how it can make or break you. They also touched on the topic of alcohol and its effects. - PLAY @0:00
  
  
• Joseph and Clay discussed the importance of having a consistent routine to prepare oneself for the day ahead, including taking small manageable steps and having intention for how the day will play out. They emphasized the importance of balancing health, family, and business, and the risks of not having a routine and allowing emotions to run one's day. - PLAY @9:55
  
  
• Clay and Joseph discussed the importance of having a routine and being punctual in order to succeed in life and work. They emphasized the benefits of being early and the consequences of being late or missing routines. - PLAY @20:00
  
  
• Clay and Joseph discussed the importance of preventative measures for both physical and mental health, including building routines and filling oneself with positivity. They also touched on the dangers of relying on drugs and alcohol as a crutch and losing control. - PLAY @30:03
  
  
• Clay and Joseph discussed the importance of establishing a routine that prioritizes self-care and personal growth. They emphasized the need to be intentional with time and to create a schedule that allows for progress in all areas of life. - PLAY @40:29
  
  
• Joseph and Clay discussed how to prioritize health, family, and business in order to get out of a slump and gain momentum. They also talked about the importance of reviewing faith, finance, family, and freedom every day. - PLAY @50:14

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What you missed today on Electricpreneur Secrets, Episode 68...

• Joseph and Clay discussed various topics including learning about business from dogs, the value of having fun in the workplace, and how to improve warranty processes to avoid losing customers. They also reflected on their previous "In a Slump" series and expressed gratitude for the positive feedback they received.

• Clay and Joseph discussed how warranties are offered to manage risk and make customers feel safe, but the after-service is where many service providers fall short. They talked about the importance of providing good service before, during, and after a job to ensure customer satisfaction and future business. - [@7:20]

• Joseph had a bad warranty experience with a flooring contractor who refused to take responsibility for the issue and blamed the manufacturer instead. Despite the contractor doing good work, Joseph would not use them again due to their lack of willingness to help with the warranty. - [@14:43]

• Joseph and Clay discussed the importance of providing exceptional customer service and going above and beyond to handle warranty calls. Joseph shared a story about how his former business partner provided free value to a first-class member and how it resulted in a loyal customer who referred others to their business. - [@22:34]

• Joseph and Clay discussed the importance of having a good warranty and providing excellent customer service to reduce risk and increase customer satisfaction. They also talked about the negative impact of poor service and how it can lead to customers doing things themselves instead of relying on professionals. - [@30:04]

• Joseph and Clay discussed the importance of designing a warranty process that every member of the company can speak to and be proud of. They emphasized the need for intention, training, and consistency in handling warranty concerns to provide fair and consistent value exchange to customers. - [@36:53]

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• Clay and Joseph discussed the importance of having fun in the workplace and how being too focused on work can lead to missing out on important events. Joseph shared his personal experience of making mistakes by overworking himself. - PLAY @0:06
  
  
• Clay and Joseph discussed the impact of overworking oneself on personal relationships and the importance of leading by example in business. They also emphasized the need to recognize the shadow cast by one's own authority and to take actions that communicate humility and respect for others. - PLAY @8:41
  
  
• Clay and Joseph discussed strategies for team building, including rotating responsibilities, engaging with employees on a personal level, and incorporating fun activities to break down walls and build a cohesive culture. They emphasized the importance of being a good listener and investing in employees to make them feel valued and appreciated. - PLAY @17:26
  
  
• Joseph and Clay discussed different ways to bring fun to the workplace, such as drawing competitions and maintenance competitions with prizes. They also emphasized the importance of checking one's energy and bringing a positive attitude to work. - PLAY @26:31
  
  
• Joseph and Clay discussed how they fell out of love with their jobs and found motivation by focusing on their "why" and bringing fun to their work. They gave the all-star actions of recognizing when you have time for fun and intentionally blocking it off on your calendar. - PLAY @35:17
  
  
• Joseph asked Clay for advice on how to handle a situation where he wanted to share a quote from the Quran but was unsure if it was appropriate to mention a religious text. Clay gave his thoughts on the matter. - PLAY @44:39
  
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• Joseph and Clay discussed the importance of service and why it is priced at a premium. They also talked about the impact of acidity on anxiety and how it relates to drinking Coke. - PLAY @0:00
  
  
• Joseph and Clay discussed the importance of providing excellent customer service and how it can set a business apart from its competitors. Joseph shared his personal experiences with hiring service companies and how he values those who can meet his expectations. - PLAY @8:48
  
  
• Clay and Joseph discussed the challenges of establishing service pricing for electricians and the misunderstandings that homeowners have when trying to find an electrician for service work. They also talked about the importance of customer service training and the costs associated with acquiring leads. - PLAY @17:16
  
  
• Joseph and Clay discussed the challenges of service work for electricians and how it requires specialized training, presentation, and etiquette. They also talked about the importance of setting a sustainable rate for service work to ensure profitability and growth for the business. - PLAY @25:59
  
  
• Clay and Joseph discussed the importance of establishing a sustainable service rate for a business to survive and provide quality service to customers. They emphasized the need to factor in expenses and overhead costs to determine a fair and ethical pricing strategy. - PLAY @34:21
  
  
• Joseph and Clay discussed the importance of sales and profit in a business, as well as the significance of pricing and providing high-quality service. They also provided two action items for listeners to improve their businesses. - PLAY @43:00
  
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• Joseph and Clay discussed the AC service situation. Joseph suspected that the salesperson was sent to install the hard start kit and use the opportunity to discuss an upgrade option with him. - PLAY @1:00
  
  
• Clay and Joseph discussed the importance of positioning oneself as a solution rather than a salesperson when interacting with customers who may initially see them as part of the problem. Joseph shared that he had higher sales when he looked like a technician rather than a salesperson. - PLAY @12:26
  
  
• Clay and Joseph discussed a sales technique called the "stars align close" where they create a perfect scenario for the customer and ask what they would do in that situation. They also talked about how making the scenario ridiculous can help the customer feel worse about giving the wrong answer and lead to a more honest response. - PLAY @17:28
  
  
• Joseph and Clay discussed the importance of pulling instead of pushing in sales. They also talked about the negative effects of being more committed than the customer and shared examples of how to make the sales process ridiculous. - PLAY @22:49
  
  
• Clay and Joseph discussed the importance of speaking with conviction and building relationships with customers, even if it doesn't lead to an immediate sale. They also acknowledged that not everyone will be a good fit for their services, but it's important to focus on providing the best service possible to those who are. - PLAY @28:20
  
  
• Joseph and Clay discussed the importance of providing ethical and high-quality service to customers, even if it means charging more. They emphasized the need to believe in one's own superiority in order to justify higher prices and to always strive for self-improvement. - PLAY @33:56
  
  
• Joseph and Clay discussed the importance of experiencing premium-level service in order to offer better service themselves. Joseph also shared a technique of asking customers about their ideal scenario to gauge their interest in a product or service. - PLAY @39:34
  
  

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Episode 72 - Electricians need to accept shortcomings & leverage losses to succeed

What you missed on Episode 72 of Electricpreneur Secrets:

Clay and Joseph discussed the importance of appreciating and leveraging losses and shortcomings as a means for growth and learning. They also emphasized the need to prioritize being present over being perfect and to view failures as valuable lessons. -

Clay and Joseph discussed the problems of complacency and lack of process in the workplace, particularly in sales. They emphasized the importance of having a consistent process to avoid falling off track and being unprepared for challenges, especially during high season or times of change. -

Clay and Joseph discussed the importance of mentorship and coaching in problem-solving, the role of mistakes in learning, and the need for divergent thinking in entrepreneurship. They also talked about the qualities of an all-star player. -

Joseph and Clay discussed the importance of learning from mistakes and embracing the journey of trial and error in order to improve and achieve success. They emphasized the need for consistent practice and roleplay to develop muscle memory and prepare for future challenges.

Clay and Joseph discussed the importance of thinking time and how it can help solve problems. They also shared tips on how to handle objections and the value of learning to teach.

Action - "Thinking Time", as suggested by mento Keith Cunnigham

All-Star Action - Use Thinking Time for process & objection handles as well as applying "Learn-Do-Teach" to accelerate the learning curve

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What you missed... On Episode 73 of Electricpreneur Secrets!

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Clay and Joseph discussed lead strategies and the emotional process of the buyer's journey in their electrical contracting business, Service Loop Electrical. Joseph was feeling under the weather due to his kids being sick.

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Joseph and Clay discussed the importance of serving customers at the highest level by anticipating their future needs and emotional state. They also talked about the significance of relatability and personality in a business, and how it can improve SEO and attract customers before the contractor selection stage. - 

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Joseph and Clay discussed how to get in the communication wedge and be in the trusted network of potential clients. They suggested being present on local Facebook pages, making daily posts about what you offer, and joining conversations to help people in any way possible. 

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Clay and Joseph discussed the importance of using technology to connect with customers and how having a marketing strategy that includes identifying and addressing customer needs, making offers, and asking for referrals can help businesses succeed. They also emphasized the importance of being relatable and available to customers. 

Clay and Joseph discussed the importance of being involved in the community and contributing to causes that you relate to. They also emphasized the need to prioritize these efforts to avoid a slow season and to continue to connect with the community. 

Action: -Commit to a daily routine of local FB page posts to showcase what you do/ask to help, and conversation contributions to relate to people as a community member who is ALSO an Electrician.

All-Star Action: -Go the extra mile to stand out as a premium service provider in every interaction including community events and relative functions so people see you with a cause!

Remember to stay consistent as consistent activity is the apple a day that keeps the additional marketers away from your biz!

(No offense to the great marketing agencies out there!)

Episode notes: 

• Clay and Joseph discussed the importance of not living for just the weekends and the fear that holds people back from taking opportunities. They also talked about the challenges of retaining talented employees and the danger of using aggressive tactics to recruit them. - PLAY @8:22
  
  
• Joseph and Clay discussed how to handle an employee who received a job offer from another company. They emphasized the importance of showing gratitude, reframing the situation, and asking open-ended questions to understand the employee's emotional reasons for considering the offer. - PLAY @16:10
  
  
• Joseph and Clay discussed the importance of open communication and being in tune with staff needs to prevent them from leaving. They also talked about the benefits of having a staff journey plan to help with growth, connection, and certainty. - PLAY @23:55
  
  
• Joseph and Clay discussed the importance of investing time and effort in nurturing and retaining staff, involving them in decision-making processes, and mapping out their journey within the company. They emphasized that people are the greatest leverage for success in any business and that neglecting them can lead to a staff shortage and a bottleneck in growth. - PLAY @32:26
  
  

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Clay and Joseph discussed their productivity for the day, including their success in bringing in old leads and setting up follow-ups. They also talked about a lesson they taught and how they improved it for future sessions. - PLAY @0:06

Joseph and Clay were discussing a program but couldn't find it, so Joseph shared a drive link with Clay to put the program in. - PLAY @4:50

Clay and Joseph discussed various topics including money management, potential podcast topics, and upcoming meetings with an accountant. They also shared their love for Taco Tuesday and talked about songs that remind them of money. - PLAY @5:10

Clay and Joseph discussed the problems that come with having a lot of cash, including inflation and the risk of losing it. They also talked about the importance of mastering cash flow and diversifying customers to reduce risk. - PLAY @16:00

Clay and Joseph discussed the importance of cash flow and diversifying risk in business. They also talked about the concept of A money, B money, and C money, emphasizing the importance of investing in oneself. - PLAY @24:24

Joseph and Clay discussed the importance of investing in personal and professional development as a business owner, which can be tax deductible and lead to long-term success. They also emphasized the importance of sharing knowledge and helping others in the industry. - PLAY @33:11

Clay and Joseph discussed strategies for contractors to collect debts and improve cash flow, including consistent outreach and building personal connections with clients. They also emphasized the importance of investing in professional development to grow and sustain one's business. - PLAY @41:53

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Ep 76 - Electrician Cash Management Secrets Pt II

 Clay and Joseph discussed their sales process and how it helps eliminate objections. They also talked about the importance of sales for a business's survival. 

Clay and Joseph discussed the importance of mastering sales and increasing profitability by controlling costs and raising prices. They emphasized the need to focus on all three aspects simultaneously for maximum impact

Clay, Joseph, and others discussed various ways to increase profit in a business, including cutting fixed expenses and managing cost of goods sold. They also emphasized the importance of having standard operating procedures in place to ensure consistency and scalability. - PLAY @26:54: 

Joseph and Clay discussed cash management and the importance of financial literacy in business. They also emphasized the significance of training and having a proven process to create a well-oiled machine that can run with or without the owner. - PLAY @35:47

Clay and Joseph ended the episode where they talked about mastering sales, simplifying pricing, and delivering premium level service. They were excited to do it again the next day. 

Tactical:

Action: -Take an online test to gauge your financial literacy and commit to learning about money to master it. 

Einstein Quote:

"Compound interest is the 8th wonder of the world; those who understand it, earn it; those who don't, pay it."

All Star Action: -Build a routine to consistently check your COGS & Fixed expenses so that you can recognize those opportunities to save $$$ for profit and recognize the trends that are stealing profit away from us. 

Additionally, consider getting a new Credit Card and cancelling the old one to have the recurring bills reach out to you, and you can reneg/reconsider their expense as necessary.

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#ForElectriciansByElectricians

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Joseph and Clay discussed various financial topics, including lines of credit, debt, and the importance of financial discipline. They also briefly mentioned a book called "Profit First" and congratulated Derek on the birth of his son. Joseph was sick but had good energy. - PLAY @0:00

Clay and Joseph discussed the importance of cash management and the Profit First method by Michael McAlliwitts. They emphasized the need to pay oneself first and allocate a percentage of profits to a separate account to force accountability and smarter spending. - PLAY @8:58

Clay and Joseph discussed the importance of paying yourself first in business and the concept of allocating profits to different accounts. They also talked about the Parkinson's Law and the need to manage finances to avoid depletion of profits. - PLAY @18:30

Joseph and Clay discussed the importance of saving money for taxes and having a 90-day nest egg as a safety net. They also emphasized the need to treat employees well and manage expenses to maximize profits. - PLAY @28:0

Clay and Joseph discussed the importance of financial literacy in both personal and professional life, and shared tips on how to improve financial management, such as auditing expenses and investing in mutual funds. They also talked about the Kaizen philosophy of constant improvement. - PLAY @36:46

Actions: 
1) Grab a  cashback Credit Card and defer those savings into a savings account! Watch it grow!

ALLSTAR:
2) Following the series, use the PnL leverage to take three profit producing steps:
a) Audit pricing and increase 5-10% for growth
b) Audit fixed expenses and reduce 5-10% 
c) Audit COGS and aim to reduce 5-10%
d) Now with new perspective of profitability, put away your predetermined amount into a separate profit account! (High yield savings!)

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Clay and Joseph discussed a product called ConnectDER, which is an adapter that goes into the meter socket and allows for a legal and viable way to provide 60 amps of power without requiring an upgrade to the electrical panel. They also discussed the potential uses of ConnectDER beyond EV chargers and how it can be helpful for customers who cannot afford a full electrical system upgrade. - PLAY @21:59

Clay and Joseph discussed the different options for installing a car charger, ranging from the highest level to the least, and agreed that starting at the bottom every time is not a good idea. They also talked about the importance of providing customers with every choice and making sure that the installation is legal and safe. - PLAY @32:11

Clay and Joseph discussed the importance of offering multiple options to customers, with Joseph recommending offering six options to make it easier for customers to understand their value point. They also discussed a potential product, Connect-Duhr, that could be useful for solar and EV charger installations. - PLAY @37:3

Clay and Joseph discussed the importance of knowing the product and its features beforehand. They also talked about the cultural significance of owning a Tesla in certain communities. - PLAY @43:21

Action : Always create min 3 options
AllStar Action: Get to 6 options EVERYTIME

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Clay and Joseph discussed the topic of working on holidays and the importance of being willing to offer enhanced hours to differentiate from other service providers. They also mentioned the benefits of offering a first class pass to clients who require weekend or holiday service. - PLAY @15:21

Clay and Joseph discussed the importance of establishing conditions and having a plan in place for customer service. They also talked about the value of premium service and the need for enhanced rates on holidays to show the value of their time and service. - PLAY @22:41

Clay and Joseph discussed the importance of valuing one's time and prioritizing personal and family well-being over work. They also talked about determining fair rates for working on weekends and holidays. - PLAY @31:28

Clay and Joseph discussed the importance of prioritizing health and family over work, and how to determine which holidays are most important and how to handle work during those times. They also discussed the goal of delegating tasks and becoming an owner instead of an operator. - PLAY @40:30

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Clay and Joseph discussed their love for commercials and the value of marketing, including trend jacking and the power of advertising during the Super Bowl. Joseph also shared how his company, Patriot Electric, capitalized on the Patriots' wins to increase brand recognition. - PLAY @5:38

Clay and Joseph discussed the importance of simplifying the sales process in the electrical industry. They emphasized the need to focus on the customer's concerns and avoid overwhelming them with unnecessary information. - PLAY @11:34

Joseph and Clay discussed the importance of asking questions and listening to customers in the sales process. They also talked about how providing a post-sale project folder can help overcome objections and provide customers with valuable information about their installation. - PLAY @20:31

Clay and Joseph discussed the importance of quality management and documentation in residential electrical projects, including the use of house facts and a 10 point inspection process. They also talked about the psychological component of showing clients the inside of the panel and the need for constant reminders of the work done. - PLAY @29:3

Clay and Joseph discussed the importance of simplifying the sales process and focusing on quality post-sales execution. They suggested creating a paper trail or electronic packet to ensure clients understand and are satisfied with the work done. - PLAY @38:3

Joseph and Clay discussed the idea of using flash drives as a cost-effective and scalable solution for storing and transferring client data. They also talked about how this could be a way to provide premium-level service and retain long-term customers. - PLAY @47:46

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 Niche Electrical Secrets Generator Class Review

• Joseph and Clay discussed their recent four-hour class, noting that it was a big effort but worthwhile. They reviewed the show up rates and retention, thanked everyone, and talked about their favorite nuggets from the class in preparation for their next meeting in two months. - PLAY @0:19

• Joseph and Clay discussed their recent generator workshop and how emotionally draining it can be to be on live for so long. They also talked about the possibility of doing workshops every other month to contribute to the industry. - PLAY @7:35

• Joseph and Clay discussed the importance of niche marketing, specifically in the generator industry. Joseph shared his strategy of promoting his generator services through logos on his van, which led to increased customer interest and loyalty. - PLAY @14:24

• Clay and Joseph discussed the importance of offering generator services and how to effectively sell them to customers. They also talked about techniques to train customers to defend their choice of service and price. - PLAY @20:49

• Clay and Joseph discussed the importance of generators and how to become a premium service provider in the electrician industry. They also announced an upcoming workshop on dismantling and putting back together club memberships. - PLAY @28:16

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Clay and Joseph discussed the benefits of recording oneself to improve presentation skills and control how others perceive them. They also talked about the importance of positivity and inclusivity in their podcast and client interactions. - PLAY @8:00

Clay and Joseph discussed the importance of recording oneself to improve public speaking skills. They emphasized the significance of tonality, voice inflections, and body language in conveying authenticity and building trust with customers. - PLAY @17:44

Clay and Joseph discussed the importance of practicing and developing sales skills, even for those who feel they are naturally gifted. They also talked about the dangers of relying solely on talent and not putting in the effort to improve through a repeatable process. - PLAY @26:09

Clay and Joseph discussed the importance of having a sales process and recording and analyzing sales calls to improve performance. They emphasized the need for consistent training and self-evaluation to maintain success in sales. - PLAY @34:51

Action 1:   Adopt or create, and run a consistent play!

Allstar Action: Record yourself and listen to the wins/challenges to improve!

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• Joseph and Clay discussed the importance of recruiting diverse candidates in the electrician industry, including women, and shared different methods for finding and hiring the right people for the job. They also acknowledged the challenges of recruiting in today's landscape and emphasized the need for a new approach. 

• Joseph and Clay discussed the challenges of finding and hiring qualified electricians in a changing job market, including the impact of COVID-19 and the need to look beyond the traditional pool of candidates. They also emphasized the importance of treating employees and prospects like people and investing in tomorrow's business. -

• Clay and Joseph discussed the cyclical nature of generational criticism in the workforce and the importance of diversity and inclusion in creating a culture that welcomes and values all individuals, including women and those with tattoos. They also acknowledged the changing societal norms and the need to adapt to these changes

• Clay and Joseph discussed strategies for recruiting a diverse workforce, including reaching out to women, youth, and those in rehabilitation programs, as well as using marketing services like ApplicantPro to cast a wider net. They also suggested sharing the message of job opportunities with the community to attract potential candidates.

• Clay and Joseph discussed various strategies for hiring electricians, including leveraging other people, split testing, and hiring clients who know the company's culture and brand. They also talked about the importance of recognizing potential in people who may not be ready to buy services but could be great employees. -

• Clay and Joseph discussed various ways to improve recruiting for a struggling business, including leveraging past failures, reaching out to stakeholders, taking a stand for something, and targeting underrepresented demographics such as women in trades and the neurodivergent community. They also suggested using press releases and split testing different ad headlines to attract a wider audience. 

• Clay and Joseph discussed how to recruit the right people for a business, emphasizing the importance of connecting with potential employees and leading with vision rather than money. They also provided action items for finding and attracting all-star candidates. 

Action: Use a service like ApplicantPro to cast a wide net and ABH (always be hiring) 

AllStar Action: Communicate vision, progress, and value with your entire network including clients and social media to find great people who want to see if it's a fit!

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Episode 84 Electrician Marketing Secrets

Clay and Joseph discussed delaying the generator classes for two weeks to have time to create a structured lesson format for marketing fundamentals for electricians. They also planned to reach out to workshop attendees to get them on a call and offer the program. - PLAY @0:00

Clay and Joseph discussed the topic of electrician marketing secrets and the importance of properly marketing the problem that they want to solve to potential customers in order to increase sales. They also talked about their weekend activities and the importance of mindset in achieving success. - PLAY @8:36

Joseph and Clay discussed the importance of identifying specific problems and offering solutions to them in order to effectively market oneself as an electrician. They emphasized the need to understand one's target audience and engage in the conversation that is going on in their heads. - PLAY @18:58

Joseph and Clay discussed the importance of using customer language in marketing efforts and how it can differentiate an electrical company. They suggested taking notes during customer calls to observe the language they use and incorporating it into marketing materials. - PLAY @28:06

Clay and Joseph discussed the importance of outbound lead generation and the power of asking for what you want in order to get more clients. They also emphasized the need to tailor solutions to customers' specific problems and create offers that improve their quality of life. - PLAY @37:39

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Joseph and Clay discussed the controversy of whether or not electricians should bring all their tools to the door when meeting with customers. They ultimately decided that it is better to only bring tactical tools and hide the rest to increase value and professionalism. - PLAY @0:00

Joseph and Clay discussed the importance of maintaining the law of scarcity when going to a service call by not bringing all of their tools to the door, as it communicates a sense of desperation and commitment before even knowing the customer's needs. Joseph shared his experience of trying different tool carrying methods and settling on the tactical tool line to communicate value without looking like he had to do the job. - PLAY @8:58

Clay and Joseph discussed the benefits of showing up to a service call in a technician's uniform rather than a salesperson's uniform, as it can help to build trust with the customer and avoid being seen as a threat. Joseph also explained how he carried only a few essential tools on his person and would bring additional tools from his van as needed. - PLAY @17:10

Clay and Joseph discussed the importance of building a relationship with customers before starting any electrical work. They emphasized the need to understand the customer's emotional concerns and needs, rather than just focusing on technical solutions. - PLAY @26:01

Joseph and Clay discussed the importance of building personal relationships with customers and differentiating themselves from other contractors in the home service industry. They emphasized the need to focus on the customer's needs and wants, and to consistently commit to a proven process in order to increase value without relying solely on tools. - PLAY @34:11

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Clay and Joseph discussed the ups and downs of being in business for yourself, including tough weeks and the importance of time management. They also talked about the benefits of being authentic and serving others. - PLAY @7:00

Clay and Joseph discussed the importance of consistent effort and self-development in business. They shared personal experiences and quotes from mentors to emphasize the significance of prioritizing training and critical success factors. - PLAY @17:11

Clay and Joseph discussed the importance of setting aside time for personal development and training in order to take control of one's schedule and achieve success in all aspects of life. They shared personal examples and emphasized the need to establish a routine and prioritize self-improvement. - PLAY @26:12

Clay and Joseph discussed the importance of dedicating at least an hour a week to self-development and growth, and recommended resources such as books and audio tapes to help individuals get started. They also emphasized the need to prioritize health, family, and business in order to design a fulfilling life. - PLAY @35:12

Joseph and Clay discussed the importance of prioritizing personal growth and development in order to be more productive and effective in both personal and professional life. They also emphasized the value of learning, doing, and teaching to master any principle. - PLAY @43:44

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Joseph and Clay discussed various topics including the value of attending events, understanding the "why" in a job, and the idea of having monthly classes on work-life balance led by licensed therapists. They also talked about the importance of seeking understanding and how it sets them apart. - PLAY @0:02

Joseph and Clay discussed the importance of focusing on the "why" rather than the "what" when creating options for a job. They used the example of a client needing four outlets installed for four televisions and emphasized the importance of understanding the customer's needs and situation to come up with multiple options. - PLAY @8:32

Clay and Joseph discussed the importance of understanding the "what" and "why" of a customer's request in order to provide the best service and options. They also emphasized the importance of relatability and providing a turnkey experience for the customer. - PLAY @17:31

Clay and Joseph discussed the importance of being a finisher and offering premium services as an electrician, including providing options for TV installation and taking accountability for equipment delivery. They also emphasized the need for project management and time management when dealing with customers. - PLAY @25:52

Clay and Joseph discussed different options for installing outlets for TVs, with Joseph emphasizing the importance of understanding the "why" behind the request and suggesting asking what would happen if the job wasn't done. They also joked about a hypothetical electrician named Tank Top Terry. - PLAY @33:53

Action: Never answer a question or propose a solution without first understanding asking WHY!

All-Star Action:  Actually ask your clients "what happens if you don't?" So they can commit to the activity on their own and avoid later objections or stalls.

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Episode 89 - Energy, When to pull the sale, and the Chris Voss Black Swan for Electricians

Clay and Joseph discussed various topics including Wing Chun, sales techniques, KPIs, and the book "Black Swan" by Chris Voss. They also briefly talked about martial arts as a potential form of exercise. -

Joseph and Clay discussed the concept of redirecting momentum in sales, using martial arts as an analogy. They emphasized the importance of being confident in your service and sales abilities and using objections as an opportunity to showcase your value.

Clay, Joseph, and others discussed redirecting energy in sales and how to handle objections. They also talked about a client's situation where multiple contractors were bidding on a two-hour job, which was considered a black swan by Chris Voss. -

Clay and Joseph discussed the importance of understanding the customer's why and how it can lead to crucial information that can change the outcome of a negotiation. They also talked about the need to build trust and empathy with the customer and how it can influence their decision to choose a particular contractor. -

Clay and Joseph had a conversation about a black swan situation and how to position an offer to remedy the problem. 

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Joseph and Clay discussed the importance of customer service and finding gaps in service as electricians. They also talked about the controversy of whether electricians should be allowed to take their work vans home. -

Joseph and Clay discussed whether electricians should be allowed to take the company van home. They concluded that it is a privilege, not a right, and that it is important to consider the impact on the company's reputation and cost of goods sold. -

Joseph and Clay discussed the controversy of letting technicians take a van home and came up with a plan to set KPI metrics and an onboarding path to justify the use of the van. They also discussed the idea of a decentralized business model with satellite clinics to attract talent and incentivize them to represent the brand in new areas. -

Joseph and Clay discussed the idea of letting electricians take the van home and how it can be leveraged to increase service value and profitability. They recommended exercising due diligence and establishing KPIs to maintain brand reputation and motivate employees.

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Ep 91 - What is your WHY? - June 14

Joseph and Clay discussed their love for sparring and the importance of prioritizing health over watching TV or engaging in unfulfilling activities. They also talked about the significance of having a strong "why" and the value of connecting with others. -

Clay and Joseph discussed the importance of having a clear goal and a big why to achieve success in business and life. They also talked about the power of visualization and how it can help manifest one's goals. -

Clay and Joseph discussed the importance of prioritizing one's health in order to improve all aspects of life, including family and business. They emphasized that without good health, one cannot fully enjoy the fruits of their labor or contribute to their community.

Joseph and Clay discussed the importance of having a strong "why" in business and life. They shared personal stories and gave exercises to help people explore and connect with their own "why."

Joseph and Clay discussed the importance of finding personal fulfillment and connection to something greater than oneself. 

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Ep 92 - The ACTION guide to fixing your schedule Pt 1 - June 15

Clay and Joseph had a fun conversation about various topics including their lateness, gang signs, martial arts, and scheduling. They acknowledged that they couldn't cover everything about scheduling in one episode and hinted at a possible series. -

Clay and Joseph discussed various topics including their upcoming 100th episode, a recent interview with a former client, and the importance of being human and imperfect in their podcast. They also briefly touched on the topic of scheduling and hinted that it may become a series. -

Clay and Joseph discussed the importance of scheduling and filling up the calendar with sales to ensure the success of the business. They shared tips on how to do this, including reaching out to existing customers and building future sale relationships. -

Clay and Joseph discussed various strategies to increase sales and follow up on unsold opportunities, including using a follow-up script, offering upgrades, and conducting warranty inspections. They emphasized the importance of utilizing customer language to market the specific problems they are solving. -

Joseph and Clay discussed various ways to fill Joseph's schedule as an electrician, including utilizing social media, networking meetings, and second and third degree marketing. They also emphasized the importance of branding, asking for reviews and referrals, and not relying solely on one avenue for work. -

Joseph and Clay discussed various ways to get more work for their business, including using yard signs and talking to other contractors. They also emphasized the importance of overcoming fear and taking action, such as calling existing customers to check in and potentially generate more business. -

Clay and Joseph discussed strategies for getting more work and building confidence in taking the next step in business. They also talked about the growth of their audience. -

Clay helped Joseph prepare for an interview with Dan Antonelli by discussing the content of Dan's book, potential questions to ask, and ways to honor Dan's company on their podcast.

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Clay and Joseph discussed various ways to get work for a business, including working with homeowners associations and calling other contractors. They also talked about maintaining a schedule and dealing with double-booking conflicts.

Clay and Joseph discussed the importance of focusing on organic methods to generate leads before spending money on advertising. They also added two more activities to the list of things electricians should do to fill their schedule.

Joseph discussed with Clay and Steve Bon about how to get involved with homeowners associations, including how to approach clients and homeowners, and how to present directly to the board. They also talked about the importance of being attentive, caring, and serving to gain more work opportunities.

Joseph and Clay discussed various tactics for getting more work as an electrical contractor, including targeting HOA communities and offering to help other contractors with their workload. They also emphasized the importance of providing excellent service to stand out in a crowded market.

Clay and Joseph discussed ways to fill a two-week schedule for service providers, including targeting condo developments and apartment complexes and potentially working with larger construction firms or contractors to take on extra work. They also emphasized the importance of sales and taking action to reach out to potential clients.

Clay and Joseph discussed the importance of having conversations with prospects and competitors, and how it can lead to opportunities. They also talked about providing value first and not pushing sales, and wished their listeners a happy Father's Day.

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Ep 94 - The Action Guide to fixing your schedule Pt III - June 19


Clay and Joseph discussed the importance of being strict with schedules and not letting them go rampant. They also talked about the potential negative effects of overbooking and taking on last-minute calls. -

Joseph and Clay discussed the negative effects of overworking on both business and personal life, including lower quality of work, strained relationships, and potential divorce. They emphasized the importance of prioritizing health, family, and business in order to avoid these negative consequences.

Clay and Joseph discussed how to prioritize clients during a busy schedule, including qualifying clients better and color-coding the calendar to prioritize higher-priority calls. They also discussed the importance of personal growth and fulfillment in achieving success. -

Clay and Joseph discussed a system for prioritizing calls and how to reschedule them in case of emergencies or high call volume. They also discussed leveraging club memberships or asking for personal favors to move appointments around.

Clay and Joseph discussed the importance of using the word "because" in conversations and how to handle difficult customers. They also talked about the benefits of implementing a club membership program and gave tips on managing scheduling and building better customer relationships.

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Ep 95 - The Action Guide to fixing your schedule Pt IV - June 20 

• Clay and Joseph discussed the importance of not being booked out too far in advance and how it can limit opportunities for high-paying clients. Joseph shared a personal experience where they were booked too far in advance and missed out on potential business.

Clay and Joseph discussed the importance of having the right customers and improving options to establish long-term relationships. They also talked about controlling the workload by hiring more or increasing rates, and the fear of increasing rates despite the potential for increased net profit.

Clay and Joseph discussed the benefits of raising rates for service providers, including increased control over their schedule and the potential to attract higher-quality clients. They also addressed common fears and misconceptions about raising rates and provided strategies for implementing this change

Clay and Joseph discussed the importance of filling and maintaining your schedule to optimize opportunities, prioritizing your health, and challenging the reasons you tell yourself you can't raise rates. They also recommended listening to their four-part series on the topic.

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Ep 96 - Pushing options a high season sales risk - June 21 

Clay and Joseph discussed the common problem of sales teams getting complacent during high season and relying on customers' natural interest to push sales, leading to a decrease in conversions. They emphasized the importance of consistent processes and tracking data to avoid falling into this trap.

Joseph and Clay discussed the importance of sticking to the process and offering six options to customers, even during times of high demand. They emphasized the need to practice and perfect the process to make it efficient and muscle memory. - PLAY

Clay and Joseph discussed the benefits of offering multiple options to customers, including creating a sense of helpfulness and providing choices for different budgets and needs. They also briefly brainstormed six potential options for a customer who wanted to relocate a GFCI. -

Clay and Joseph discussed various options for a customer who wanted to move a GFI in their kitchen, including localizing all GFIs in the home, adding USB and backlit outlets, and offering whole home electronics protection. They were able to come up with 12 options in 9 minutes and emphasized the importance of understanding the customer's needs and offering a range of choices.

Want options help for your next job??

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Ep 97 - Secrets of Secret Shopping - June 22

Clay and Joseph discussed their recent success in creating job options and their willingness to be tested on difficult jobs. They also talked about the importance of being relatable and human in the sales business.

Clay and Joseph discussed the importance of justifying prices by providing a higher level of service than competitors. They suggested learning from other companies and focusing on the customer experience, including pre-arrival steps and technician appearance.

Clay and Joseph discussed the importance of having a sales process and good customer service in the contracting industry. They also shared examples of companies that lacked integrity and how it affected their business.

Clay and Joseph discussed ways to improve customer service in a company, including having a secret shopper and recording information learned. They also talked about upcoming events and tasks for the day.

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Joseph, Clay, and Dan discussed the controversy around branding for electricians, with Dan advocating for investing in a quality brand rather than going cheap on platforms like Fiverr. They also discussed the potential ethical concerns with crowdsourcing designs and the shortcuts some designers may take, such as trademark infringement.

The Red-Headed Stepchild of the industry - Two master electricians discuss the lack of attention given to their trade.

 Dan, Joseph, and Clay discussed the importance of investing in branding for service companies, as poor branding can be more expensive in the long run. They also emphasized the risks of using crowd-sourced branding platforms and the importance of understanding the fundamentals of branding and naming.

Dan and Joseph discussed the importance of investing in branding for home service businesses. They used the example of Bueller, who saw significant growth in revenue and decreased advertising spend after rebranding to a memorable name.

Dan, Clay, and Joseph discussed the importance of branding and how it can affect a customer's perception of a company before they even arrive. They also talked about the importance of creating a positive company culture and how it can impact the work that is done.

Dan and Clay discussed how branding can impact a company's culture and recruitment efforts. They gave examples of companies that invested in their branding and saw positive results in attracting employees and customers.

Dan discussed his background in sign painting and lettering, including his experience working with home service contractors and his passion for typography. He also emphasized the importance of constantly improving and maintaining a high standard of quality in his work.

Dan discussed his journey of starting a branding company and the challenges of finding qualified staff. He also shared his experience of facing serious health issues and how it led him to prioritize gratitude and not sweating the small stuff.

Dan shares his personal journey of going through a life-threatening health issue and how it made him realize the importance of gratitude and having a great team. He also talks about his passion for cycling and how it helped him get back in shape after gaining weight due to a sedentary lifestyle.

Dan discussed how his passion for cycling and weightlifting helped him lose weight and maintain a healthy lifestyle. He also shared his experience with heart disease and emphasized the importance of getting a cardiac calcium score test.

Dan, a branding expert, gave advice to electricians on how to stand out and be memorable by avoiding obvious symbols. He also offered to help home service contractors improve their branding and marketing.

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Ep 99 - Should you take the BIG job?  - June 26
 
Joseph and Clay discussed the topic of whether or not to take on big service jobs, including dealing with hoarders and underpricing. They also talked about the potential rewards and risks involved in taking on such jobs. 

Clay and Joseph discussed their weekend activities and then talked about their favorite moments from a recent interview with Dan Antonelli, with Joseph highlighting the importance of listening to one's body and taking steps to maintain good health. They also discussed the topic of service calls versus long, big jobs. 


Clay and Joseph discussed whether service calls or bigger jobs are more profitable for residential service businesses. They concluded that taking smaller service calls can lead to a more diversified risk and a stronger clientele base, while bigger projects come with more risks and challenges.

Joseph and Clay discussed the risks and challenges of taking on large projects, including the potential for not making money and dealing with difficult clients. They also shared a story about a smaller contractor who faced an emergency call for a submerged panel with mud in it, and the challenges he faced in restoring power to the affected trailers and campgrounds.

Joseph and Clay discussed how contractors should approach situations where they may be outside of their comfort zone or resources to complete a job. They emphasized the importance of showing gratitude, evaluating if the job is physically possible, and setting up a two-call close approach to ensure the job is within their margins. 

Joseph and Clay discussed various topics including acknowledging the ability to help customers, simplifying tasks, scheduling a meeting to learn about leveraging sponsorships for their podcast, and Jeff Lee becoming one of the chosen 10 for fall winter. They also discussed their plans for the day and upcoming week. 

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Ep 100 How to do referral partners right - June 27

Joseph and Clay celebrated their 100th podcast episode and discussed how to appropriately celebrate the milestone. They also talked about the progress of their podcast and the importance of punctuality in customer service.

Clay, Joseph, and others celebrated their 100th episode of the Electrapreneur Secrets podcast. They discussed their success in helping electricians master sales, simplify pricing, and deliver premium level electrical service, including two program records set by Jacob and Knight Electric and What's Right Electric. 

Allen achieved an impressive number of sales and helped a lot of people in just a week's time. Joseph and Clay discussed how to handle situations where they cannot work with certain clients without offending them. 

Joseph discussed how to handle situations where he couldn't take on a job due to health or capacity reasons, and how to maintain relationships with clients by referring them to other companies. He also emphasized the importance of finding and building relationships with partner companies. 

Joseph and Clay discussed how to establish relationships with partner companies to provide better service to clients. They also talked about following up with clients after referring them to partner companies to ensure their satisfaction and maintain the relationship.

Joseph and Clay discussed the benefits of partnering with companies in opposite trades, such as plumbing, HVAC, and electrical, to refer work to each other and better serve customers. They emphasized the importance of collaboration and serving clients at the highest level. 

Clay and Joseph discussed the importance of networking and building relationships with other electricians in the industry to gain resources and referrals. They suggested taking action by reaching out to other companies and referring work to them, as well as contacting companies to build a relationship. 

Joseph and Clay discussed the importance of building relationships with other tradespeople and creating a better practice group in the community to refer work to each other. They also emphasized the value of providing premium service and personally reaching out to refer leads. 

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