MI Take (Brad Dieter)

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What does eating healthy actually mean?

Business Insights: Building a business is a lot like weight loss, the road to success is never linear and the periods of ups and downs require you to look past the immediate and take a wider view. 

What I am learning Today: Changing your mindset such that you are in the driver seat makes a massive difference in how you view yourself in the world. 

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Song: Crema

Artist: Giant's Nest

Epidemic Sound (on behalf of Epidemic Sound); Epidemic Sound Publishing

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Setting a weight window and playing the long game

Business Insights: How to stay hungry

What I am learning Today: How to switch out of negative modes of thinking

Daily Win: Big spring cleaning weekend. A few more small things to do, but got the big things done this weekend. 

Daily Learning Lesson: Control your mindset, control your results. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Here is Everything You Need To Know About Nutrition And Weight Loss.

This is gonna be a doozy... but you need to know it. I have written about this a bit before... but this is the expanded version.

Here we go..

Concept 1: Food is energy and nutrients.

All the food and drinks you consume contain two main things: Calories and nutrients.

Calories are the energy found in the food. That energy is what keeps you alive and why we have to eat. That energy is what lets your heart beat and your lungs breathe and your legs move.

The nutrients in your food are what allow your body to perform specific functions. Those nutrients are what allow your body to make energy and the material you need to make new cells.

Concept 2: You need enough, but not too much.

Your body is like everything else in the universe, meaning it is governed by the laws of physics.

That means your body needs energy coming in to keep it functioning (energy going out).

If you have too much energy going in your body gains mass (weight). This can be good or bad depending on the context.

If you have too little energy going in your body loses mass (weight). This can be good or bad depending on the context.

To gain or lose weight you need to find the right net negative or net positive.

Concept 3: The best way to change your weight is to make an educated guess and track your energy intake.

Look… here is the deal. If you live outside of a scientific laboratory the best way to change your weight is to do the following 3 steps:

1) Make the best guess you can about what your body expends in a day. This is what our calculator does

2) Track your energy intake (calories) very closely for a few weeks, preferably 4-6 weeks and see if your body weight changes in the direction you want to go.

3) If it is going in the right direction, keep doing that. If it isn’t, adjust your calorie intake up or down a few hundred calories and keep going. Repeat this exercise.

Concept 4: Energy is priority but nutrients matter.

Remember how food has energy (calories) and nutrients? Well there are two main kind of nutrients and they are divided based on two criteria: whether they provide energy or not and how large of quantities we consume them in.

Macronutrients is the first type. These contain calories and are consumed in the order of magnitude of ~10 grams to 1000 grams.

Protein and carbs are 4 calories per gram. Fat is 9 calories per gram.

Micronutrients is the second type. These do not contain calories and are consumed in quantities <5 grams and down to micrograms.

Micronutrients may not provide energy but they are the oil to your engine. If you don’t get enough, the engine blows up.

Concept 5: Energy out matters

You can lower your energy intake down to zero if you want to lose weight but that isn’t a great idea.

Your energy expenditure matters a lot. In fact, if you look at the scientific data behind why people lose weight and maintain weight loss, it is because they increase their energy output along with controlling their energy intake.

This doesn’t mean you HAVE to exercise. It just means you have to increase your activity… so yes, you can just walk.

Concept 6: Exercise is not about burning calories, but it does burn calories.

Look… your 60 minutes in the gym represents ~5-10% of your daily calorie expenditure. Which CAN make a difference for weight loss… but the better way to look at it is that burning calories is just the price you pay to exercise.

What exercise actually does is provide signals for your body to adapt.

You want stronger bones, load them with weights.

You want a more efficient heart, practice using it at a higher capacity by doing cardio.

You want 22 in arms, curl in the squat rack.

Exercise is about adaptation… movement is about burning calories.

Concept 7: Calorie deficits are easy. Behavior is complicated.

Here is the truth. You can lose weight following any sort of diet you can imagine if its in a deficit.

You wanna lose 60 pounds eating 5 Twinkies a day. You can do that… but it is going to be miserable.

We actually know a lot about food and how it impacts us behaviorally, neurobiologically, hormonally, emotionally, etc.

And the truth is its complicated… but there are some core principles surrounding food choices that can help you develop and sustain habits that drive successful calorie deficits.

1) Pay attention to your food choices. Whether its tracking, journaling, mindfulness… whatever is your jam, you have to pay attention.

2) Keep food simple. The more processed, complicated, multi-ingredient food is, the more likely you are to over consume it.

3) Protein is a lever. The higher your diet is in protein the easier it is to consume lower calories.

4) You have horrible estimating skills. Sorry… you do. You overestimate your energy expenditure, you underestimate the food you eat, and your ability to objectively recall your food a few days ago is abysmal. I’m not judging you, just letting you know that objectively assessing in real time makes a difference.

Concept 8: It is going to take work.

Here’s the truth.

This isn’t a tabloid. No 30 pounds in 30 days headline.

You are going to have to build some skills, change some behaviors, solve a few problems.

But it WILL work and it WILL be worth it in the long run.

Concept 9: There is diminishing returns on “learning more”

In order to succeed at this whole health, fitness, weight loss, “better you” journey we are all on, you really just need a very basic level of knowledge.

Anything above just understanding the basics has a very flat diminishing return curve.

What you need is more action and experiential knowledge.

Concept 10: The Macro Basics

PROTEN

Many people think of protein as a muscle building nutrient, but it’s just as important for weight loss if not more important. Of the 3 macronutrients, protein may very well be the most important to optimize.

During a diet, you’re eating in a caloric deficit. You’re burning more energy than you’re taking in. By consuming protein, you keep muscle turnover at a favorable balance. This ensures as you lose energy, you’re shedding off body fat while retaining muscle.

In some cases, although more rare, people can even build muscle while dieting. This is called body recomposition and is only possible with sufficient protein.

In addition, protein is the most energetic to digest meaning your body burns the most calories from digesting it compared to carbs and fat. The term, “the meat sweats” has much truth to it. Your body also burns more from digesting mixed meals which must contain protein (1).

Another benefit of protein is satiety. On average, most protein sources are more filling than many carb and fat sources. Your body needs a certain amount of protein to maximize satiety. Anyone not used to eating enough protein will know just how filling it can be.

A person can only eat so much chicken breast especially at one meal, but despite how uncomfortably full protein may make you feel, it will ultimately help you adhere to a low calorie diet long term.

Ideally you should consume somewhere between 0.7-1.0 grams per pound per day unless you have other medical conditions. A little below or above that target... not a huge deal. Just make sure calories align with goals.

You should ideally spread protein out across a day but having some meals be larger servings of protein than others also doesn't really matter THAT much.

You can consume >30 grams in one meal and it doesn't all go to waste. That's pure balderdash (great game btw, you should play it).

CARBOHYDRATES

Carbohydrates apart from fiber don’t seem to impact weight loss any differently than dietary fat, thus once protein targets are met, carb and fat ratios can vary considerably with little to no difference.

Assuming you have enough carbs to fuel your training and performance, consuming more doesn’t help you set more PRs or burn more calories.

Fiber, as a carbohydrate, does play some role in weight loss, but it is centered mostly around it's ability to provide satiety with very minimal (or zero) calories.

Low calorie and higher calorie fibrous carbs like broccoli, spinach, zucchini, beans, berries, and potatoes are some of the most filling foods you can include in your diet. Practically speaking, it’s quite difficult to be full and satiated on a low calorie diet without eating fibrous carbohydrates.

We recommend you eat 5 servings of them a day. A good rule of thumb is to have at least 1-2 fruits and/or vegetables at every meal.

When possible reduce added sugars but you don't have to eliminate them.

Fructose is FINEEEEE. Under 100 grams a day and no major health issues noted.

FATS

Fat is similar in importance to carbohydrates. Having higher fat and lower carb may cause more additional water loss, but this is merely short term. This happens because lower carb diets can cause some glycogen loss from your muscles thus withdrawing water. Some people like this for initial motivation as the scale drops a little faster initially.

But I can’t emphasize the word initially enough as long term higher fat vs higher carb diets level out.

Eating more or less in relation to carbs makes no difference in long term weight loss in all lines of research assuming calories and protein are matched.

Thus for most standard diets, once protein is met and fat is set at a healthy level for hormone production, your remaining calories can be any macro, so if you enjoy higher fat foods, feel free to eat more fat. If you prefer more carbs, that’s fine too. Either way, there is no long term difference.

Now, there is the exception with the trendy ketogenic diet which is high fat and very low carb diet. While the ketogenic diet is not always adherable for everyone and possesses no physiological advantage, it does have an appetite suppressing effect.

Indeed, we see in research, by taking fat higher and dropping net carbs (non-fiber carbs) to low extremes, the state of ketosis can suppress appetite quite well making weight loss simple and easier for some people (2).

But unless you’re ok with giving up sugary/starchy carbs for a long consistent period of time, we recommend for most people they simply eat a reasonable amount of both carbs and fat. With enough protein and fiber, you can still greatly suppress your appetite.

Concept 11: Artificial Sweeteners Require Some Nuance

This is gonna ruffle some jimmies but here is what we know about artificial sweeteners.

They definitely do not cause weight gain... we know that with like 99% certainty (nothing in 'science' is 100%).

They have not been shown to cause any real health issues. HOWEVER... some people report GI distress or headaches after consuming certain ones... if that is you, just skip it. Sort of like most people are fine with peanuts but if you have an allergy... you don't have to eat peanut butter.

There is some evidence that certain ones have different effects on blood sugar depending on your microbiome... but that really doesn't tell us that much about outcomes. Again... if you find certain ones don't agree with you... Don't consume them.

Concept 12: Alcohol In Moderation Is Probably Ok... But It Isn't Helping.

Alcohol is empty calories, changes your decision making around food, and sort of puts the brakes on fat metabolism while it deals with the alcohol so be mindful of your intake.

If you choose to drink here is how you limit its effect on your progress.

MAKE SURE YOU ACCOUNT FOR IT IN YOUR CALORIES.

Weight loss is fundamentally about energy balance. If you want to lose weight or gain weight, you have to ensure that you take energy balance into account, which includes alcohol consumption.

Tracking your alcohol intake is a great way to account for your alcohol intake and ensuring that you are hitting your caloric needs.

From a calorie perspective, there are a few ways to track your intake.

The first is to simply utilize entries in tracking programs like My Macros+ or the actual labels on the drinks (store-bought drinks such as beer or seltzers are required to have calorie information on them).

Secondly, you can track each individual ingredient in a mixed drink and assign 7 calories per gram of alcohol (a standard shot contains ~14 grams).

DON’T LET ALCOHOL INFLUENCE YOUR FOOD CHOICES.

I am as guilty of this as anyone.

I have a few drinks and all of a sudden that plate of nachos I wasn’t planning on touching has now vanished.

Consuming alcohol lowers your inhibitions and your ability to control food intake. Most research shows that as alcohol consumption goes up, so does your calorie intake.

KEEP YOUR DRINKS SIMPLE.

Simply put, the more complicated and more ingredients in your drink, the more calories it probably has.

For example, the average Pina Colada has around ~300 calories in a single drink while a Long Island Iced Tea has ~800 calories.

Conversely, a vodka-soda or rum and Diet Coke has <100 calories.

Concept 13: It's a Long Game

You can't undo a decade of habits in a month.

You are on this earth for quite a while and there is no finish line.

Play the long game.

Don't waste time but don't be in a major rush. Make the best long-term choices.

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Not all deficits are the same

Business Insights: Success is not final; failure is not fatal: It is the courage to continue that counts.

What I am learning Today: Life is a long journey, be thoughtful with the turns you make.  

Daily Win: Finished a big project this week and have some clear air through the end of the week. 

Daily Learning Lesson: The faster you can remove negative things or momentum killers the better it is in the long run. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Food costs as food quality increases

Business Insights: It’s about doing the right things, not all the things.  

What I am learning Today: Lessons from Alexander the Great’s Last wishes

Daily Win: More sleep 

Daily Learning Lesson: It just comes down to reps. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The glycemic index, what is it, and what should we think about it?

Business Insights: Are you playing the short game or the long game?

What I am learning Today: Digging into years of advertising data and seeing how facebook and google differ for ad usage.

Daily Win: I have finished four text book chapters and on the home stretch of edits for the rest of them! And it will be 60 degrees and sunny on Friday so its time to get outside!

Daily Learning Lesson: Pros and Cons list help with behaviors. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Heart Health Month! Let’s start by talking a bit about cholesterol, specifically LDL cholesterol

Business Insights: You don’t need to speak to every audience, you need to speak to your audience.

What I am learning Today: Consistency is important, not only for the outcome but for learning to hold yourself accountable and to be disciplined. 

Daily Win: Finally got up the courage to go to Costco and now have a full fridge, which has been a long time coming. 

Daily Learning Lesson: A lesson from Master Oogway

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The problem with less…

Business Insights: It’s a very, very, very long game. 

What I am learning Today: The man in the glass. 

Daily Win: Been reading a lot recently and finding it's been really good for my mental health. 

Daily Learning Lesson: reallocate your portfolio

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Over the last 8 years of my career the companies I have owned have sold over 40,000 people coaching and these are the hard earned lessons from those 8 years 

0:00 - Intro 

1:37 - People Want Solution 

2:46 - You Have to Ask for the Sale 

4:05 - Deliver Your Service, No One Else's 

5:20 - Talk With People, Not At People 

6:25 - Community and Proof Matter... A LOT 

8:17 - You Have To Be Patient 

10:16 - Focus on Compounding Sales 

11:15 - Discounts Don't Matter 

12:16 - People Don't Trust You 

13:35 - You Are Selling Hope, You Better Deliver

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Reason’s your diet fails

Business Insights: Lessons to learn from Madonna

What I am learning Today: We seek comfort, but growth requires discomfort. 

Daily Win: Back home from travel and nice to be back in the office.

Daily Learning Lesson: There is never as much time as you think. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 33,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The secrets of weight loss maintenance.

Business Insights: It is going to be hard, lean into the hard. 

BIG NEWS: Get your name on the summer sale list!

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Daily food timing and how it may affect hunger.  Shifting meals later in the day may increase the total amount of experienced hunger in a given day, however adaptations to hunger may occur. There may be some minor shifts in metabolism that favor fat storage, but the outcome of that is not super clear.

Paper 1: https://www.cell.com/cell-metabolism/fulltext/S1550-4131(22)00397-7

Paper 2: https://www.cell.com/cell-metabolism/fulltext/S1550-4131(22)00344-8

Business Insights: Updates on Peloton and Beach Body.

Peloton Letter To Shareholders

Peloton Financial Reports

BeachBody Financial Reports

DEFAULT ALIVE: The goal is to play the long game and to stay in the game as long as possible. You learn a lot as you go along and the faster you learn the better. 

What I am learning Today: Being in the right place at the right time makes a major difference… and often is the only difference. 

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Nutrition Insights: Vitamin D supplementation reduces the risk of upper respiratory tract infections… this ranges from 70% risk reduction to ~10%, depending on vitamin D status

Business Insights: US Health Coaching Marketing is $6-8B per year. Total healthcare costs are $4T… that means the service we need the most represents .2% of the entire Market

What I am learning Today:  The Last Safe Investment

Daily Win: Finished end of the year reporting

Daily Learning Lesson: A big part of leadership is having difficult conversations even when you don’t want to have them. It is also about trying to have those conversations be productive and realize it isn’t about you, but about the mutual relationship.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How to think about nutrition and diabetes. Carbohydrate versus Fat Metabolism. 

Business Insights: All businesses solve a problem… our problem is much more real and personal.

What I am learning Today:  Sometimes you lose, and that’s ok. 

Daily Win: We hit the 5,000 download mark in the first week of the podcast. Super pumped about that. 

Daily Learning Lesson: When you are having a bad day, gratitude can flip that around real quick. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Here are some of the mental tools I have picked up over the years that have massively helped me. 

00:00 - Intro 
1:45 - You can't control your emotions, you can control your actions 
3:48 - The formula for success 
6:00 - Carrying trauma 
7:38 - No one is thinking about you 
8:45 - How to have difficult conversations 
10:25 - Just do more reps 
13:22 - Free will is an illusion 
14:45 - This too shall pass

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 30,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: GLP-1 position stand

Position Stand Link

Business Insights: WW business shift and their financials

YouTube Clip
WW Financials

What I am learning Today: Disagree and commit

Lex Fridman and Jeff Bezos Interview

Daily Win: Start of a new year always brings a level of “fresh start” feeling that psychologically feels good

Daily Learning Lesson: Compromise is not truth seeking (ceiling analogy from Lex Friedman podcast)

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two-week free trial for our nutrition coaching and you can get started, risk-free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Food Satiety

Business Insights: Value vs valuation

What I am learning Today: To the world, you are a million different variations of who you think you are. 

Daily Win: My wife was gone for 6 days and I managed to survive. 

Daily Learning Lesson: We all live in glass houses. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The myth of homeostasis

Business Insights: How do you last for a century

What I am learning Today: You get to decide the energy you put into the world

Daily Win: Investment win for a friend

Daily Learning Lesson: Keep a frame of reference

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Caffeine, what is it, how does it work, and how much should you take?

Business Insights: When running a business there are a lot of things to do, but not many actually move the needle. How do you find what those things are and leverage your time just to that. 

What I am learning Today: How to stop and take a breath. After about 12 years of full steam and always on the go, finding time to sit and relax has been a bigger focus of mine. 

Daily Win: I finally cracked open a book for the first time in about 6 months. 

Daily Learning Lesson: You can always do a little bit better: a story about Kobe Bryant

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Low carb vs low fat diets and weight loss… the next chapter. Link to the original DIET-FITS Study.

Business Insights: Customer satisfaction and loyalty are not the same thing. 

What I am learning Today: Start from the premise that it will be hard… that way you are not surprised when it is.

Daily Win: Another day playing the game. 

Daily Learning Lesson: Put your own oxygen mask on first

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Is the Thrifty Gene real?

Study Link 1 and Link 2

Business Insights: Interest rates and asset deflation is a perfect storm for closing businesses

What I am learning Today: You can only control your own response, and that is where the power lies.

Daily Win: On pace to hit 9 episodes in January

Daily Learning Lesson: Don’t forget to enjoy the ride, remember that a great story requires hard times. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: GLP-1 Drugs

What are they - either mimics of of natural GLP-1 or they are drugs that activate the receptors (GLP-1 receptors).

How do they work - augment insulin action and decrease glucagon. They also affect hunger and satiety through slowing digestion and affecting central nervous system.

What were the originally designed for - glucose control, 

How to they affect body weight -  primarily through hunger management. 

https://pubmed.ncbi.nlm.nih.gov/33977495/

https://jamanetwork.com/journals/jama/article-abstract/2777886

https://jamanetwork.com/journals/jama/article-abstract/2787907

Considerations for other diseases - however recently have been studied for kidney and cardiovascular protection as well as weight loss

Business Insights: The things behind running a 120+ person business that go unseen. 

What I am learning Today: You aren’t who you need to be until you become who you need to be.

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

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omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Ketogenic and Carnivore Diets

See slides here

Business Insights: The end of an era

I am inevitable… how Noom, Peloton, Teladoc, and Carvana all fell victim to the same game. 

The game has changed and it has changed in a hurry. 

Large cash balance sheets but expensive money… meaning value companies and cash flow positive companies are going to start becoming the kings of the kingdom and hypergrowth, cash flow negative companies are going to get hammered. 

What I am learning Today: Hate is Baggage

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Breakfast and weight loss

Business Insights: Building culture as a by product or an accident, versus something intentional. 

What I am learning Today: It’s not about how much you rest, but how full your cup is. 

Daily Win: Our new client portal UI is live which feels so much better to have done. 

Daily Learning Lesson: Trying to find the narrative of who I want to be in the world.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What we know about fasting and longevity

Business Insights: What culture are you promoting

What I am learning Today: Distill and focus. 

Daily Win: Took a weekend away and recharged the batteries and am back at it. 

Daily Learning Lesson: “I am not afraid to die on a treadmill” 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Things we know for sure about nutrition: calorie balance, protein, macronutrient ratios, low-fat vs low-carb diets, food and risk

Business Insights: Running a business through turbulent economies

What I am learning Today: Becoming an asker. 

Daily Win: Watched our team handle a tough situation really well.  

Daily Learning Lesson: Forced optimism helps, even when you don’t want it to.  

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How to get the most out of coaching

Business Insights: How will the shift in Generative AI affect search and content on the web… the potential feedback loop to disincentivizing new information. 

Daily Learning Lesson: Stay focused on becoming world class at what you do.   

Daily Win: Got to wear my summer hat.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: An update on meat and heart disease

Business Insights: Develop a strategy, build a plan, execute, review, pivot. 

What I am learning Today: Emotional control is one of the best assets you can acquire

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How lockdowns affected health and fitness behaviors. 
Business Insights: The Martian by Andy Weir 

What I am Learning Today: Your life is the cumulation of the major choices you make. Don’t make them hastily. 

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk-free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Sugar and diabetes, what is the direction of causality?

Business Insights: Fitbit acquired by google… is it for the tech or the data? 

What I am learning Today:  You catch more ants with honey than vinegar… but sometimes you don’t want the ants.  

Daily Win: Crossed a major milestone for Macros Inc today, something that was a goal of ours the last 24 months and we hit that today. 

Daily Learning Lesson: you are far more effective in your work when you are happy. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

[0:00] - Introduction

[0:43] - Effect of Weight Loss on Diabetes Remission

[5:13] - Trends in Sugar and Non-Sugar Sweetener Intake

[14:53] - The Reasons People Struggle to Gain Muscle

[23:15] - Being "Balanced" is a Lie

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The non-biohackers guide to living longer 

Business Insights: The truth about “avatars”

What I am learning Today: The long game is the long game… it’s never the short game

Daily Win: Getting to practice patience

Daily Learning Lesson: Fortune favors the prepared

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk-free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Fructose metabolism and your liver

Business Insights: Successful leadership often means hiring the right people and getting out of their way.  

What I am learning Today: Letting people know that free time doesn’t mean you are “available”.  

Daily Win: I’ve been able to get a lot more sleep the last month. I made it a major priority, even at the expense of a few other things (like early morning workouts) and have been able to consistently get 7-8 hours of sleep a night. 

Daily Learning Lesson: Don’t underestimate the power of compounding effects. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Listener Mail including how to boost your metabolism, if being shorter makes you stronger, the long awaited "what would I do with unlimited science money" and the details on food noise. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What we know about genetic based nutrition.

Business Insights: Everyone focuses on a “new idea”, no one focuses on energy and drive. 

What I am learning Today: There are an absurd number of types of doors. 

Daily Win: I got through 450 days of ad/marketing data and built some dashboards so we can learn about how to better advertise and market

Daily Learning Lesson: Listening can help you avoid a vast majority of the problems you end up in the middle of.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

[0:00] Introduction

[0:40] - Diet Archetypes

[3:27] - The Efficacy of Different Diets and Diet Archetypes

[7:25] - How Diets Work

[17:00] - Why Diets Work Until They Stop Working

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Protein. How much do you need and how much should you consume at each meal. 

Business Insights: Is your business actually providing value?

What I am learning Today: Behavioral economics and why weird things happen, but fundamentally make sense when you look at it from the side of human behavior. 

Daily Win: All the snow has melted and the sun is out so it will be a great day to get the dogs 

Daily Learning Lesson: Your life becomes not what you preach, but what you tolerate. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Today’s episode of the podcast is sponsored by NutriWiki. NutriWiki is a nutrition education platform built by Macros Inc. The NutriWiki is a place to get answers to all your nutrition questions in bite-sized chunks and arm yourself with the knowledge you need to conquer your nutrition. There is a free 5 day email course that you can sign up for on the right-hand side of the page, and a more in-depth course you can take by visiting macrosinc.net/nutriwiki-course-sign-up/

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Egg consumption has been shown to be associated with an increased risk of CVD and all-cause mortality, but the data appear to tell a different story. 

Business Insights: Content-based marketing is a major force in our industry, but how do you step beyond content and actually deliver value?

What I am learning Today:  How to navigate the new world of marketing with the changing landscape of tech and changing audiences

Daily Win: Got thank you cards written.

Daily Learning Lesson: Sometimes you have to move on, even when it isn’t in your nature to move on.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How to set protein for your goals

Business Insights: Leverage is necessary to scale, but it must be measured. 

What I am learning Today: It's a marathon, not a sprint. 

Daily Win: Set another record month

Daily Learning Lesson: Don’t assume someone else is going to build the relationship you want, it is on you to do that. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How can we lower blood pressure through nutrition?

Business Insights: Are you nailing the basics?

What I am learning Today: “That is why no one will remember your name”

Daily Win: It is now light out before 6:30 in the morning, which means we are inching closer and closer to summer.  

Daily Learning Lesson: Don’t accept less from yourself than you would accept from others. We often let ourselves slide on things because of the stories we tell ourselves. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Things we’ve learned about protein recently: liquid may not be absorbed more effectively, per meal protein has a higher limit than we previously thought,  

Business Insights: Knowing what to do and communicating why it matters are very different skills. 

What I am learning Today: Areas of your life don’t have to be brutally efficient. 

Daily Win: Next series of books arrives today. 

Daily Learning Lesson: Stop thinking about the end of the road. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Do low carbohydrate diets give superior results among people with type 2 diabetes?

Business Insights: What gets measured gets managed. But what do you actually need to measure?

What I am learning Today: Focus on what you are doing, and not anyone else. 

Daily Win: Formula 1 season is underway with pre-season testing just wrapped up which is AWESOME. Very excited about the season. 

Daily Learning Lesson: Life ebbs and flows, and leaning into those ebbs and flows can help you make the most of each period in your life. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

On this episode we discuss the landscape of diets, how they work, why diets fail, and how to kickstart a broken diet. 

Go visit us at macrosinc.net for more information or to learn more about coaching!

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Overview of the top effective supplements.

Business Insights: A business is a cybernetic organism if you think about it. It is a combination of people and systems. The systems are the easy part, it is aligning people all together in the same direction with the same ethos that is the hardest part. 

What I am learning Today: Intellectual property, how to value it, and what role does it play in a business?

Daily Win: Sent off a scientific paper for publication, the project took about three years but it is now off to the editors for final sign off! 

Daily Learning Lesson: You often don’t get to choose your circumstances, but you do get to choose how to respond to those circumstances. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The genetics of caffeine.

Business Insights: Balancing short term and long term visions is a challenging but critical part of running a business.

Listener Mail: calcium and protein digestion, how often can you go over a deficit and still make progress, coffee as an appetite suppressant, cellulite, and changes in body fat storage as we age.

BIG NEWS: Get your name on the summer sale list!

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Fish oil

Business Insights: Do you really need to build a personal brand? 

What I am learning Today: Servant leadership and what it means to be a leader

Daily Win: The greatest cup of coffee since 2020.

Daily Learning Lesson: Be brutally honest with yourself, but also be gentle with yourself. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Fats vs Carbs from a new angle… the road less traveled

Business Insights: The name of the game is to stay in the game

What I am learning Today: Life goes through seasons and learning to adjust to those seasons is important.

Daily Win: The weather is supposed to turn nice this weekend. 

Listener Mail: Maintenance e-book

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Understanding diabetes and metabolic syndrome

Business Insights: Understanding cycles is critical and not trying to fight against the cycle but understand it and lean into it.

Daily Win: All prepped for next week's in-person all-company meeting.

Learning Lesson: Only you can know your worth and you have to decide to draw the line in the sand. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Processed Foods and their role in weight gain.

Business Insights: Checking your ego at the door. 

What I am learning Today: Practice gratitude and you will find yourself much happier.

Daily Win: Formula 1 race this weekend. 

Daily Learning Lesson: Don’t be afraid to say no.  

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Energy Expenditure and BMR

Business Insights: The right thing is the right thing. Sometimes that means more money, sometimes that means less money. 

What I am learning Today: Woodworking YouTube Channels

Daily Win: We just had our best month ever at Macros Inc in terms of new clients which is great to see. 

Daily Learning Lesson: You have a limited amount of time on this planet, don’t be in a rush to get through it. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What is the right rate of weight loss?

Business Insights: Building a business and start ups are not even in the same universe

What I am learning Today: Mental breaks

Daily Win: No major sunburns

Daily Learning Lesson: Life is a long game, patience is important.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Guidelines and obesity

Business Insights: The importance of difficult conversations. Protect the business and be firm and confident in your decisions but treat people with respect and grace.  Updates on Peloton.

Daily Win: Making really good progress on a major project

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The reality of very low calorie intakes.

Business Insights: At some point the money wont matter and all you have is your reputation

Listener Mail

What I am learning Today: You’re never too good to keep repping it out. 

Daily Win: Writing is increasing

Daily Learning Lesson: Index on what’s important

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Protect your heart: how to think about cardiovascular disease

• It is a process that occurs over long periods of time. 
• It is about risk accumulation over a lifespan
• Lipids, blood pressure, blood sugar, genetics, metabolism
• How to think about risk factors
• Lifestyle (diet and exercise)

Business Insights: Be first, be smarter, or cheat.

What I am learning Today: Curiosity vs ego

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Nutrigenomics

Business Insights: Niche down or broad market? 

What I am learning Today: Ownership

Daily Win: Pick up basketball is slowly coming back!

Daily Learning Lesson: Love your life or change it. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The fads of 2024: dry fasting, only water fasting, no alcohol, GLP-1s, other weight loss supplements like berberine, pickleball, mental health,

Business Insights: Peloton, WW, and Beach Body Update

Peloton Shareholder Letter
Weight Watchers Earnings Report  

Beach Body Earnings Report

What I am learning Today: The Slippage is Real

Daily Win: 3d printing wins

Daily Learning Lesson: All Ships Rise With the Tide

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

[0:00] Intro

[0:42]. House Keeping

[2:15] Fish oil supplementation modifies the associations between genetically predicted and observed levels of blood lipids.

[8:16] Thermal facial image analyses reveal quantitative hallmarks of aging and metabolic diseases

[13:20] Listener Mail/Q&A

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

First Topic: VO2 Max as a marker for longevity

Second Topic: The point of no return and putting diabetes into remission

Third Topic: Getting enough protein in as a vegan without going over carbohydrates

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: You are what you eat: let’s talk twins

Business Insights: Unreasonable expectations. 

Listener Mail!

What I am learning Today: Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.

Daily Win: Committing to the craft.

Daily Learning Lesson: Keep compounding

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: vitamin D and cancer

Business Insights: innovate and iterate

What I am learning Today: Understanding your strengths and weaknesses is critical.

Daily Win: Solid holiday weekend. 

Daily Learning Lesson: There are no true shortcuts. Even if it works, it isn’t the same. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Fish Oil

Business Insights: The bigger a business gets, the harder decisions become.

What I am learning Today: Wetland biology. 

Daily Win: I will finally be traveling again for work after almost a year hiatus. Will be nice to get out into the world again.

Daily Learning Lesson: No matter what feedback you get, listen and take it in. Even if it doesn’t stick, trying to understand their viewpoint may help you in the future. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. 

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What really matters for weight loss? Why understanding the hierarchy of important matters

Business Insights: Social media is the lifeblood of many businesses… but it is very fickle. 

What I am learning Today:  I haven’t ever really sat down and asked, “what does my ideal life look like”. Today I am starting to work on that. 

Daily Win: Made big strides on business development projects.

Daily Learning Lesson: Sometimes you need to get out of your own way. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Metabolic Adaptation Paper

Business Insights: Leaders should be emotionally consistent. 

What I am learning Today: It is easy to get comfortable.

Daily Win: Starting to plan for 2022. 

Daily Learning Lesson: Growth over outcome

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

On this episode we tackle the following questions:

1. Do disc bulges cause problems by pressing on nerves?
2. Do disc budges cause pain?
3. Can disc bulges heal?
4. Do discs bulge because of age?
5. Why do discs bulge?
6. Is surgery needed to fix them?
7. How should we treat them?
8. Can we prevent them?
9. How should we change our exercise approach if we have disc issues?

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Listener mail questions:

1. What is metabolic adaptation
2. Will I eventually adapt to my NEAT levels
3. Is organic actually better

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Collagen protein and how we should think about it.

Business Insights: What is your greatest responsibility? Clients or Employees?

What I am learning Today: Patience. Cultivating patience.

Daily Win: Over halfway through another major textbook contribution. Light at the end of the tunnel.  

Daily Learning Lesson: This is the beginning of a new day. I have been given this day to use as I will. I can waste it or use it for good.

What I do today is very important because I am exchanging a day of my life for it. When tomorrow comes, this day will be gone forever, leaving something in its place I have traded for it. I want it to be a gain, not a loss – good not evil. Success, not failure, in order that I shall not regret the price I paid for it.” 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Why Diets Work Until They Don’t

See slides here

Business Insights: Play a different game

There is a famous quote (somewhat dubiously) attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” 

Customers can easily describe a problem they're having -- in this case, wanting to get somewhere faster -- but not the best solution. The other way of viewing it is… there are expectations that people assume you should follow to be successful, but that doesnt mean that is the way to do it. 

How VC works and funding work. The penalty you pay for running a profitable business versus a debt laden, negative cashflow business.

BetterHelp example.

What I am learning Today: Your mind as a muscle

Music from Tunetank.com

AHOAMI - Cold Star (Copyright Free Music)

Download free: https://tunetank.com/track/3535-cold-star

Music from Tunetank.com

Squares MP - Chilling Time (Copyright Free Music)

Download free: https://tunetank.com/track/6023-chilling-time

Music from Tunetank.com

IsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)

Download free: https://tunetank.com/track/4227-technologies-are-coming

Music from Tunetank.com

omka - Vibes (Copyright Free Music)

Download free: https://tunetank.com/t/6hvj/5019-vibes

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Is starvation mode real?

Business Insights: You don’t rise to the challenge, you sink to your level of preparation.

What I am learning Today: Taking criticism well often disarms most conflicts. 

Daily Win: Final stages of wrapping up a major project that has been on my plate for a long time. 

Daily Learning Lesson: It is ok to be wrong about things. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Sugar intake is actually going down?

Business Insights: You are going to keep learning the same lessons until you are ready to change. 

What I am learning Today: Is the mission or are the people more important? 

Daily Win: March Madness is this week.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: A calorie is a calorie…. Except when it isn’t just a calorie

Business Insights: What example are you setting in your industry?

What I am learning Today: Asymmetrical returns. What you can learn about health and fitness from the financial world. 

Daily Win: A big update to our client portal is nearly complete and we should start internal testing on it very soon. 

Daily Learning Lesson: An ounce of prevention is worth a pound of cure. Doing things preemptively often saves you from a massive headache of trying to solve a problem after the fact. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Reverse dieting 

Business Insights: Listen and learn from others, but fundamentally do it your own way.

What I am learning Today: Being busy and being effective are very different things. 

Daily Win: Finally attended and spoke at an in person conference for the first time in two years. 

Daily Learning Lesson: Do you want to be right, or do you want to be effective. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Moving from weight loss to maintenance

Business Insights: The insolvable problem in a business

What I am learning Today: Theories of communication

Daily Win: New desk is here 

Daily Learning Lesson: Askers vs guessers

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Set point theory… is it real?

Business Insights: Balancing peace and chaos

What I am learning Today: Solve the problem once and solve it forever.  

Daily Win: We are getting very very close to getting the bikes out of the garage (I am definitely a fair-weather cyclist).

Daily Learning Lesson: You can’t control everything, you can just control your own actions and decisions. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The dirt on gluten

Business Insights: The problem with a sole focus on acquiring customers

What I am learning Today: Life is a marathon, not a sprint.

Daily Win: I got a gift from an employee which was really cool. 

Daily Learning Lesson: Plan your life like you will live forever, live like you will die today. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

[0:00] - Intro

[0:42] - Fish Oil and Heart Disease

[5:53] - BREAKING NEWS! COFFEE SAVES YOUR BRAIN!

[9:30] - The Built Environment and Obesity

• Prevalence Map
• Food Intake Map
• Physical Activity Map

[16:38] - Coaching is About Being the Best Version of Yourself

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The truth about super foods

Business Insights: How the money machine works

What I am learning Today: Everyone has a plan until they get punched in the mouth 

Daily Win: We are on episode number 99… gonna hit that hundred. 

Daily Learning Lesson: Focus on seeing life as it is, not what you expect it to be. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Weights Vs Cardio

Business Insights: It goes uphill. 

What I am learning Today: Taking off my own blinders

Daily Win: My first quasi sunburn of the year, which means summer is finally here. 

Daily Learning Lesson: Measure twice, cut once.  

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: fructose revisited

Business Insights: Leadership requires taking it on the chin. 

What I am learning Today: Why CEOs are paid the most. 

Daily Win: Hit another milestone for the business today which is great to see. 

Daily Learning Lesson: Everything you want is on the other side of hard. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Coming off low carb diets

Business Insights: There isn’t a play book.

What I am learning Today: Handle the ebbs and flows 

Daily Win: We’ve built an amazing team of people

Daily Learning Lesson: Life throws a lot of curveballs at you… how you respond to them matters. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey  Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Alcohol and health

Business Insights: It’s about doing the small things every day. 

Daily Win: Had a few hours yesterday to go run some errands with my wife and get to spend some time with her.

Learning Lesson: Effort is never a bad thing. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Losing Weight Without Exercise

Business Insights: Being in charge is not leading. 

What I am learning Today: Grit and resilience are prerequisites for success. 

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Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!