Menswear Style Podcast (Menswear Style )

Keith Gray is Founder and Creative Director of Lawsuit. He has worked with the likes of Tomato, KesselsKramer and Wieden + Kennedy, with brands that include Nike, Honda, Diesel, Jaguar Land Rover, Selfridges, Adidas, Puma and Vexed Generation. He has been personally requested by Kanye West to work on Yeezy, Willy Chavaria, Vice President of Design at Calvin Klein and Sir Alex Ferguson to work on Nike Manchester United kit launches.

In this episode of the MenswearStyle Podcast we interview Keith Gray, Founder of Lawsuit about his extensive fashion and graphic design background, working with some of the biggest and most exclusive brands around. Our host Peter Brooker and Keith talk about lecturing at Central Saint Martins, winning Creative Review's Creative Futures scheme, working with Kanye West, being the victim of an horrific attack, what inspired the  launch of the Lawsuit brand, the difference between social and fashion trends, and future physical store plans.

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Proverb co-founders, Kirstie, and Luke Sherriff met at Oxford University from where Luke signed a professional rugby contract playing for 11 years in the topflight of English rugby. Understandably he developed a dedication to elite health, diet, and wellbeing. His career was literally based on sweat and mud. In 2005 while playing at Harlequins RFC he was introduced to the concept of endocrine disruptors within beauty products related to a potential negative impact on performance by a new fitness & nutrition coach Phil Richards who went on to train Amir Khan and currently Eddie Hall, The World’s Strongest Man. With over 20 years of skin expertise, Kirstie was listed as the Number One Most Influential Person in the Natural Beauty Yearbook ‘Who’s Who’.  In 2019 they product crowdfunded their Proverb Refillable Deodorant. Customer reviews have included ‘This is the Tesla of Deodorants’ and ‘This isn’t a run of the mill deodorant; it is something much better.’

In this episode of the MenswearStyle Podcast we interview Luke Sherriff, Co-Founder of Proverb about his professional rugby background and how he met co-founder Kirstie whilst at university. Together they teamed up to create a plant powered skincare brand. Our host Peter Brooker and Luke talk about sustainability, using natural ingredients, the process of launching a new beauty product, how lab testing works, what makes their deodorant unique, the dangers of using antiperspirant, and future plans to sell products from gyms and spas.

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Bee Inspired Clothing is a contemporary menswear brand based in Glasgow who pride themselves on unique and relevant design concepts and have a rapidly increasing product offering. Bee Inspired was created in summer 2013 by ex professional footballers Mark Corcoran and Steven Robb, targeting discerning fashion conscious customers looking for stylish clothing that is uniquely designed and manufactured to the highest quality. Worn by some of the highest profile actors, sportsmen and musicians in the UK, this has allowed the brand to expand and develop much faster than they could have imagined.

In this episode of the MenswearStyle Podcast we interview Steven Robb & Mark Corcoran, Co-Founders of Bee Inspired about their background being professional footballers and how observing the menswear styles in the dressing room gave them a unique insight into men's everyday wear. Our host Peter Brooker and the co-founders talk about bootstrapping the brand, creating relationships with manufacturers, mixing streetwear with sportswear, gym style trends, and the importance of repeat customers.

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Dr Tijion Esho is the multi award-winning entrepreneur behind the UK's first black Doctor-owned cosmeceutical brand, ESHO. and an industry leader in the world of aesthetic medicine. At just 38 years old, he has a cult following (celebrities included) at not only his clinics in London, Newcastle and Dubai, but on his digital platforms attracting a vast client base from over 50 countries worldwide. He develops innovative injectable techniques – inspiring his peers to further practise precision for more natural results – and fights for industry progression in bigger ways: lobbying for stricter UK legislation when it comes to safety protocols for cosmetic surgery in the ‘wild west’ world of fillers, launching an initiative to provide free corrective treatment to victims of botched cosmetic procedures, and speaking out about the impact of social media and filters on body dysmorphic disorder (BDD).

In this episode of the MenswearStyle Podcast we interview Dr Tijion Esho, Founder of ESHO. about his background, education, and the founding stories of his businesses. Our host Peter Brooker and Dr Tijion Esho talk about the effects of the Covid-19 global pandemic, designing clinics with a difference, using global influence to inspire creativity, using music to set mood, the recent skincare product line launch, differences between male and female skin, the benefits of cosmetic treatments, and tips on looking after our skin.

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Co-founders Oliver and Rose have been chasing the sun together since they met in 2010. With family ties to the Bahamas, the couple have spent the last decade loving island life and creating their ultimate summer lifestyle brand. They both share a love of travelling and sunshine and elephants. The fact that elephants could be extinct in our lifetime motivated the British couple to dedicate their brand to helping through a combination of fashion and philanthropy - 'Trunks for Trunks'. Since day one, LOVE BRAND & Co. has donated a percentage of revenue to charities helping wild elephants and endangered species. The brand's loving ethos is symbolised by their logo of two elephants forming a heart. The brand's first line of men's and boys swimming trunks showcased at Selfridges in London in 2011. For over a decade since, they have continued to redefine men's beachwear with greater purpose. Fast-forward to today and the co-founders are married with 2 children and living the beach life they love in the Bahamas.

In this episode of the MenswearStyle Podcast we interview Oliver Tomalin, Co-Founder of Love Brand & Co. about the founding story of the 10 year old British beachwear brand which is inspired by island life. Peter Brooker and Oliver talk about why he was attracted to a summer brand, his mission to save wild elephants, the design process, sustainability, future store openings, seasonality, and forthcoming collaborations with Abercrombie & Kent and Globetrotter.

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Manny Tsakanika is a professional dancer and actor who has worked in the entertainment industry for many years and knows how important it is to look and feel good.  You will currently find him on stage in London in the show Magic Mike playing the lead role, Mike. Aremti has been named after Manny's sister, Raffy, who tragically lost her life. The brand's aim is to help men understand that self care is their right and that  looking after your skin is not just for women. Men deal with the same stresses, weather, allergies and irritations, so it is surprising just how many men have no skincare routine, or simply use the wrong products. Nature provides us with bountiful sources of natural oils that are rich in essential fatty acids, vitamins and antioxidants for healthy looking skin. So it to nature that Aremti has turned to, seeking out fruits and other sources of oils to add to their products to nourish your skin and give it everything it needs. 

In this episode of the MenswearStyle Podcast we interview Manny Tsakanika, Founder of Aremti about his career in the entertainment industry and the founding story of his premium men's skincare brand. Our host Peter Brooker and Manny talk about finding a gap in the market, vegan and natural ingredients, operating the business through the global pandemic, why they source and make everything from the UK, work/life balance, skin types, and inspirations behind the branding.

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PoBO (Positive by Ownership) are a sustainable, premium quality streetwear brand based in London. All materials are certified eco-friendly and PETA Vegan Approved, the supply chain is ethical and they also plant one mangrove tree per product purchased. They really put their heart into every detail. Dario's inspiration came from the artists of ground zero. They wanted to hit the reset button on modern art and he is amongst those who believe that now is the time to do the same with fashion.

In this episode of the MenswearStyle Podcast we interview Dario Peluso, Founder of PoBO about the founding story of his premium sustainable apparel brand. Our host Peter Brooker and Dario talk about his love of art and music, creative process, positive impact, copyright, design inspiration, GOTS certified cotton, embroidery, sustainability, buyer behaviour, and changing consumer mindset.

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Co-founders Robin Carlo and Robin Todde have been friends since high school and creatively collaborating ever since. Lennertson is made up of the countless people who contribute to their vision. Be it their lastmaker in England, the craftspeople in Spain, or you who wears their shoes. Lennertson shoes are made by craftspeople who've perfected their trade over generations. All leathers used come from European tanneries, and shoes are constructed using the durable and traditional Goodyear welt method. This makes a pair of Lennertsons your trusted companions to take on the world's pavements for years to come. Rugged and Refined  is their mantra, and this dictates the choice of shape, proportion, patterns, and materials they use.

In this episode of the MenswearStyle Podcast we interview Robin Carlo, Co-Founder of Lennertson about his background and the story behind the shoe brand which makes refined footwear for the rugged individual. Peter Brooker and Robin talk about why he turned to the shoemaking industry, who the Lennertson customer is, how they funded the brand launch, the meaning behind the brand name, shoe manufacturing, shoe design, and what's next for Lennertson.

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anatome are a natural health+ wellness brand and community built on the principle that nutritional + emotional balance is the pathway to a fulfilled life. Founder Brendan Murdock is passionate about the apothecaries of old that dispensed herbal remedies, potions and lotions to support health and wellbeing. Working with botanicals and essential oils for many years and through his creative passions and interest in food, perfume, and skincare he had a deep desire to update and reinvent the apothecary for a new generation. The result is a place you can visit not only to shop for the finest products he and his team have developed, but also to speak to health practitioners and receive advice and the strategies you need to support your wellbeing.

In this episode of the MenswearStyle Podcast we interview Brendan Murdock, Founder of anatomē about his entrepreneurial background and his journey to launching an apothecary business. Peter Brooker and Brendan talk about modernising an industry, aromatherapy, customer profiling, wellness routines, sourcing and manufacturing.

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With decades of experience and the freedom to find unique possibilities in fermentation, High Point Drinks have created layered and complex non-alcoholic drinks. Their premium fermented non-alcoholic aperitifs and digestifs are made the right way - with time, heart and soul by their expert team on the Cornish coast.

In this episode of the MenswearStyle Podcast we interview Eddie Lofthouse, Founder of High Point Drinks about his brewing background and what inspired the launch of this non-alcoholic beverage brand which is fermented and blended in Cornwall. Peter Brooker and Eddie talk about the changing drinking culture and habits, ingredients, health, non-alcohol trends, where the brand name comes from, how the drink blends and infusions are made, and signature serves.

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Play well. Two words exchanged between golfers on the first tee at courses the world over. Two words that encapsulate what Sounder stands for. Playing well cannot be quantified by numbers on a scorecard. It’s not determined by stats on driving distance or greens in regulation. Playing well is in the happiness that comes from being outdoors, doing something you love, with likeminded people. Sounder don't promise that their products will help you play like the pros. The word amateur derives from the Latin verb amare – to love. As amateurs, we all play for the love of the game. Our successes are not measured against par, in prize money or by endorsement contracts. They are achieved through simpler pleasures – the escape, the shared experience, the joy in waiting for the shots to come. Sounder is here to remind us why we all fell in love with the game.

In this episode of the MenswearStyle Podcast we interview Cathal McAteer, Founder of Sounder about how the stylish golf brand was born and the inspiration behind the idea. Peter Brooker and Cathal talk about the love for the game, garment functionality, golf style, how they're different from the competition, the design process, and manufacturing. 

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Humanery aims to build the definitive global destination for men that serves all their beauty, grooming and self-care needs in one convenient place. Their platform is an online marketplace, which helps consumers find and purchase men's beauty and self-care products that work for them. They partner with many high quality and prestigious men's beauty, men's skincare, grooming, haircare, fragrance and wellness brands from around the globe that sell their products on the Humanery website.

In this episode of the MenswearStyle Podcast we interview Sid Baveja, Founder of Humanery about his business which aims to help men reach better and curated grooming products. Although the new generation of men are interested in men's beauty products, many still lack knowledge and guidance. Peter Brooker and Sid talk about stigma and education, sourcing brands with provenance, commission business model, men's makeup, gender neutral products, and their bespoke recommendations service.

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Infusing rich trending styles with a unique perceptive on the world, with a design that aims to be timeless - incorporating minimalistic and simplistic, yet thought provoking, fashion statement led core styles, with sustainable production being at the heart of the brand. NO ONE TRUE ANYTHING have a phrase that dominates the Ethos of the brand, “F/FAST FASHION”. With a high-end, sustainable approach to streetwear, the brand has officially dropped its DEB—UT collection, leading with the PI-LOT capsule. The capsule showcases hoodies and t- shirts, with the purpose of fashioning a new outlook on how sustainable clothing should be perceived. The world of fast fashion has had its moment and ruined the industry for too long, while causing a climate catastrophe and exploiting people. Jake wants his brand to be seen as one that is pioneering and bringing sustainable fashion production into the world of high-end fashion.

In this episode of the MenswearStyle Podcast we interview Jake Posner, Founder of NO ONE TRUE ANYTHING about how after having a dream he decided to launch his own fashion brand and go door-to-door looking for manufacturers in Portugal. Peter Brooker and Jake talk about the brand philosophy, the metaverse, dyslexia, sustainability, design inspiration, being featured in British Vogue 'Bright, Young Things', and what new garments to expect from the brand in 2022.

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Fera is an independent British outdoor brand that combines a deep reverence for the wild with a desire to create outdoor clothing that is not only reliable and made to last but also have a timeless sense of style. They are here for the true outdoor lovers, for those who know a passion for the outdoors has never gone out of style. Joyful, enthusiastic people who love adventure and spending time in the wild. For people who are tired of the outdoors being filled with fluorescent yellow anoraks and highly technical trousers with twenty-seven pockets. Fera are recasting tradition, finding new inspiration as well as delving into the archives, seeking the timeless outdoor gear of the past, and reviving them with a contemporary edge.

In this episode of the MenswearStyle Podcast we interview Sidney Hiscox & Declan Morrison, Co-Founders of Fera about their new British outdoor clothing brand launched during the Covid-19 pandemic. They both met at school aged 4 and have a deep love for the wild. Peter Brooker and the co-founders talk about rugged adventure style, finding your wild, how they raised funding, the meaning behind the brand name, supporting British manufacturing, and where they gain design inspiration.

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The  Stenströms story began in 1899 when the Swedish tailor August Stenström found himself overwhelmed with orders. His reputation as an outstanding shirt fashioner had spread in town. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced. With time, his business flourished, and word spread far and wide. Still today Stenströms is internationally renowned for its pristine quality. Using only the best fabrics and trims, they craft classic and contemporary clothing. The perfect fit and feel based on 120 years of sustainable craftsmanship.

In this episode of the MenswearStyle Podcast we interview Peter Jüriado, Head of Design at Stenströms about his career working within the fashion industry and his roles at the company. Peter Brooker and Peter Jüriado talk about the long history of the brand, how new collections are launched, why linen shirts are trending, visiting Italian mills, how Covid-19 has affected trade, brick-and-mortar stores, and being inspired by cinema. 

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The URBAG story is defined by a passion for sustainability and innovative design, along with the determination to make a positive impact in the world. Founder Marie Callan has spent decades working in sustainability. From social enterprise and charity work to fostering discussions with industry leaders at the Financial Times, she’s found the plastic problem never goes away. While the issue of single-use plastic was attracting attention, no one seemed to be addressing plastic waste from fashion aftercare services.  It’s this passion, experience and conversations with industry experts that led Marie to do something positive. The result? An ethically-manufactured suit carrier bag that’s forward thinking, superbly made and lasts a lifetime.

In this episode of the MenswearStyle Podcast we interview Marie Callan, Founder of URBAG about her career and the founding story of her sustainable brand which has an aim to combat single use plastics used by dry cleaning companies. Peter Brooker and Marie talk about plastic waste, developing a prototype, supplier relations, startup funding, and changing industry habits.

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HOOHAA, is a new platform helping consumers seek out and enjoy niche fragrances; that may ordinarily be left undiscovered. The mainstream fragrance market is noisy and crowded but there is a huge amount of independent fragrance producers, who have previously found it near impossible to cut through with consumers. With beauty halls feeling like a distant memory and virtual beauty discovery at its peak in consumer interest, now is the time to champion, support and experiment with responsible, sustainable and unique fragrances, with monthly delivery service, HOOHAA.

In this episode of the MenswearStyle Podcast we interview Lorenzo Vasini, Founder of HOOHAA about his new fragrance subscription and discovery service company which eliminates the traditional department store fragrance hall. Peter Brooker and Lorenzo talk about transparency, helping small fragrance houses, out of touch advertising, why niche brands are growing, the fragrance wheel, the fragrance wardrobe, and how the subscription model works.

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Gordon Bruce has been with Inverhouse Distillers for 34 years and joined anCnoc in 2006. Day to day - crafting the anCnoc range of whisky, welcoming visitors from around the world and, most recently hosting his podcast ‘Knock Tales’ from his desk at the distillery. A proud Keeper of the Quaich, he is passionate about craft in the truest sense of the word carrying on 125 years of traditional whisky making techniques at one of the most picturesque distilleries in Scotland. anCnoc is a highly respected whisky amongst enthusiasts and a welcoming dram for newcomers. They are known for producing a light, intriguing and thoroughly modern whisky using traditional hands-on methods. The signature whiskies, anCnoc 12 Year Old and Peatheart allow people to discover the lighter and darker notes of whisky within the one brand.

In this episode of the MenswearStyle Podcast we interview Gordon Bruce, Distillery Manager, anCnoc Whisky about his background and long whisky career. Peter Brooker and Gordon have a live tasting of anCnoc whiskies and discuss the different notes and flavour profiles. They also talk about the different occasions suitable for whisky drinking, how long a bottle will last once opened, and what is peated whisky.

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Luca Faloni is a vertically integrated menswear brand established online in 2014. They deliver superior craftsmanship and create a true 'Made in Italy' proposition available directly to clients worldwide. The brand promise is to source the finest materials from the most prestigious Italian producers and disregard seasonal collections in favour of product longevity. For each design, they partner with the most skilled Italian artisans, who have been honouring their craft for generations.

In this episode of the MenswearStyle Podcast we interview Luca Faloni, Founder of Luca Faloni about the background of this direct-to-consumer menswear brand. They're currently about to launch 3 new stores in Miami, Munich and Milan. Our host Peter Brooker and Luca talk about the benefits of launching a brand online, why now is the right time to open physical stores, Italian design, and the affects of cost increases on business.

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Meriggi is a men's resortwear brand inspired by the Mediterranean: its storied past, enduring style and unhurried pace. Their take on a day well spent includes salt in the air and a cocktail al fresco. We indulge in the occasional amenity but only ask for good company and a long summer day. We appreciate places where the jet-set feel at home and joie de vivre fills the mind. The brand makes resortwear with the Mediterranean in mind. Their garments are tailored to the local fit and make no concession when it comes to the details. The patterns and palette are reflective of landscapes and a cultural richness that truly are one-of-a-kind. And most importantly, they believe in clothing that doesn’t change by the season, but rather gets better with age.

In this episode of the MenswearStyle Podcast we interview Alberto Solana, Founder of Meriggi about his investment banking background and his newly launched resortwear brand. Our host Peter Brooker and Alberto talk about his love for menswear, finding a gap in the market, designing a short for all occasions, learning from mistakes, and dealing with overseas manufacturers.

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The LifeJacket Skin Protection story began with personal setback. The co-founders were three healthy young men, who thought they were indestructible. But then, several of their friends – all healthy and in their thirties, like them – were hit by cancer. One of them was Jono, the co-founder. Through this experience they learnt that skin cancer – one of the world’s most common cancers – is not only on the rise, but also that most people don’t think about the need for year-round skin protection. That’s especially true of men who are almost twice as likely as women to die of skin cancer. Emboldened, they created LifeJacket, with the single vision of stopping the increase in skin cancer. If only more people knew the facts, the same tragedies that struck their friends could be avoided. Taking better care isn’t just about preventing skin cancer though. They believe year-round protected skin is healthy skin and healthy skin makes you happier and more confident. That’s why they design products that give your skin what it needs – all year round – for long-term skin health.

In this episode of the MenswearStyle Podcast we interview Billy Boulos, Co-Founder of LifeJacket Skin Protection about the founding story of this male focussed skin protection brand which aims to educate people on the harmful effects of sun exposure. Our host Peter Brooker and Billy talk about skin cancer, exposure to UV rays, differences between sun protection and skin protection, why men are affected by skin cancer more than women, how the business was funded, product pricing, testing and regulation, branding and brand awareness.

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The Mallinson family name dates back to the early 1900s with many of that time making a living in Yorkshire Mills as 'Cloth Dressers'. A career in textiles was reignited in 2019 by Ryan who created the brand shortly after the birth of his son Edward. Hailing from a working class estate in the suburbs of Leeds, a gap was soon found in the craft of re-waxing and repairing wax jackets.  Beginning with friends and then independent customers, Mallin & Son started servicing high end jackets from Barbour, Belstaff, Burberry and all in-between whilst flying the flag for sustainable fashion, all from a kitchen table. The business soon became an authority on wax jackets for customers and enthusiasts across the globe. Leading manufacturers soon came onboard, working direct with them on behalf of their customer. 

The brand's first clothing release was a small run of Great British heritage garments which took inspiration from 1960s boxing gyms, with the Union Jack taking prominence upon a hand printed patch that linked back to the brands history of repairs. In October 2021, the brand released the Coxley Made in England range, named after a local woodland and manufactured 30 miles over the Pennines in Manchester. Limited and numbered to 50 pieces of each design, the range was taken on by a number of exclusive retailers and sold out before the end of the year. 2022 saw the first seasonal release with Spring/Summer 2022 taking inspiration from the East Yorkshire coast and again was available in an exclusive number of retailers across the UK. 

In this episode of the MenswearStyle Podcast we interview Ryan Mallinson, Founder of Mallin & Son about the founding story of his brand which he stumbled upon by chance. He enjoyed the process of re-waxing his own jacket and also realised lots of people would unnecessarily buy a new jacket once the wax had worn off. Our host Peter Brooker and Ryan talk about working directly with Belstaff, the importance of customer experience, sustainability, and repairing leather jackets.

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Alpina was founded in 1883 when Swiss watch making visionary and alpinist Gottlieb Hauser founded the “Alpina Swiss Watchmakers Corporation”, and in doing so united the leading Swiss independent watchmakers, who became known as the “Alpinists”. Initially, the Corporation was developed to optimise the manufacturing of movements and watches by forming a union of manufacturers and suppliers, but Alpina soon began producing in-house calibers. In the 1920s, Alpina was already being sold in 2,000 outlets worldwide, an exceptional figure for those days. It is no exaggeration to say that Alpina was one of the first leading manufacturers of Swiss watches. More than any other watchmaker, Alpina was responsible for the sports watch as it is known today. Gottlieb Hauser was convinced that Alpina would become supremely successful worldwide for the quality, durability, precision and design of his watches. He wanted to provide sportsmen, engineers and adventurers with the ideal watch. His vision became reality in 1938 with the Alpina "4"​. In that year, Hauser revolutionised the sports watch by imposing the four essential principles for any watch to be called a true "Sport Watch."​

In this episode of the MenswearStyle Podcast we interview Oliver van Lanschot Hubrecht, Brand Director at Alpina about the rich history of the watch brand which launched with the aim to create sturdy timepieces to withstand the harsh environmental elements. Our host Peter Brooker and Oliver talk about designing watches for the aviation industry, what the role of Brand Director involves, using recycled materials, marketing brand stories, and what new timepieces are in the pipeline for future release. 

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Frederique Constant was established in its current form in 1988. Aletta Bax and Peter Stas launched their first collection in 1992, comprising six models fitted with Swiss movements and assembled by a watchmaker in Geneva. Frederique Constant is involved in all the stages of watch production, from initial design to final assembly. Watches manufactured under its trademark are either designed by Frederique Constant or by independent designers contracted for a specific series of models. Strong emphasis is placed on watch design to keep abreast of trends and customer preferences.

In this episode of the MenswearStyle Podcast we interview Niels Eggerding, CEO at Frederique Constant about his background working within the watch industry and the history of the brand which aims to make high quality classical watches accessible. Our host Peter Brooker and Niels talk about brand DNA, product pricing strategies, the production process, the smart watch market, brand ambassadors, and social media.

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Founded in London in 2012 by Swedish brothers, Niklas & Mattis Oppermann, Carl Friedrik launched their leather goods business after seeing a gap in the market for competitively priced but high-quality accessories. Today the brand merges its Bauhaus and Scandinavian design inspirations, with smart functionality using traditional techniques and craftsmanship. The core of the brand’s business has been built on always putting their community first; through a personalised approach, product lifetime guarantee and designing what their customers want for their changing lifestyles. Carl Friedrik’s recently launched Creator’s Club (an exclusive innovative beta-style programme to test and try new products) is their newest extension of this ethos. Originally starting as a brand focusing on wholesale, the brothers quickly pivoted to a DTC business model and have seen huge success. In 10 years the brand has had an entirely organic growth from a £4,000 initial investment and is on track to double its revenue from last year by the end of 2022. The launch of Carl Friedrik’s luggage collection in 2019 has accelerated and expanded the brand’s business further, with revenue growth for their luggage at 261% in just 2 years.   

In this episode of the MenswearStyle Podcast we interview Niklas Oppermann, Co-Founder of Carl Friedrik about the founding story of his leather and travel goods brand which he launched 10 years ago after successfully making a leather laptop sleeve as a present for his brother's birthday.  Our host Peter Brooker and Niklas talk about life in London, how they first funded the brand with a small budget,  wholesale vs direct-to-consumer sales channels, the inspiration behind the new The Rover Collection, how to join the Creators Club, and what it's like working alongside siblings.

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Premium, stylish, sophisticated football apparel for on and off the pitch. Futsol draw inspiration from the simple pleasure of playing with the ball. They see beauty in the ball, in the places where games of football are enjoyed around the world and those moments of shared connection and joy.

In this episode of the MenswearStyle Podcast we interview Nicolas Willson, Founder of Futsol about his love for sport and how the journey with his new football inspired clothing brand began during the Covid-19 global pandemic.  Our host Peter Brooker and Nicolas talk about design and fabrics, market positioning, why they're not promoting the brand during the World Cup, retail partners, raising capital, and their latest collaboration collection with Printed Goods. 

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Thompson Tee  create sweat proof and premium undershirts that block 100% of underarm sweat and odour with patented Hydro-Shield sweatproof technology. Billy had axillary hyperhidrosis (excessive underarm sweating) and would practice ridiculous deodorant rituals to conceal his underarm sweat marks. In 2011, he approached friend Randy Choi, who had experience working in the apparel industry. Billy learned that he too, could relate to the struggles of excessive sweating. Randy, who suffered from cranial hyperhidrosis as a teen, underwent sweat gland removal surgery, only to end up with severe side effects which included all-over sweating, skin problems, slow metabolism and fatigue as a result. Bound by a shared passion to create a safe, affordable and convenient solution, they both developed a lightweight, breathable, comfortable and truly integrated underarm barrier that would completely absorb sweat, withstand the toughest stains, and help those living with axillary hyperhidrosis.

In this episode of the MenswearStyle Podcast we interview Billy Thompson, Founder of Thompson Tee about axillary hyperhidrosis and the founding story of his brand which has sold over million shirts in 10 years. Our host Peter Brooker and Billy talk about undershirt trends in the US vs UK, bootstrapping, production, Shark Tank, patented sweatproof technology, how to combat copycat businesses, and being featured on TV.

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Blake Mill is a premium men’s fashion designer, based in Manchester, which makes completely unique and high-quality men’s dress shirts. Founded in 2018 by Steve French, Ross French and Ken Price, with a passion to make high quality dress shirts for people who want to express their individuality through clothes. The brand aims to help their customers stand out from the crowd. That may be as simple as sporting an interesting collar and cuff lining on a beautifully made white shirt. Or it may be as bold and brash as a neon impression of real brain waves rendered on the entire body of the shirt.

The three founders collectively have over 50-years in Fintech, and they want to drive even more technology innovation into Blake Mill. From the design concepts and prototyping, to how shirts are made and authenticated - think QR codes that tell the customer exactly where the materials are from, how they were sourced and how the shirt was made. Customers will also be able to register their products on resale markets, allowing shirts to live a longer life.

In this episode of the MenswearStyle Podcast we interview Ken Price, Co-Founder of Blake Mill about the founding story and what differentiates the brand from other men's shirting brands in the market.  Our host Peter Brooker and Ken talk about the design process, the Seedrs crowdfunding campaign, harnessing customer feedback, sustainability efforts, and Art licensing.

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JAGO is a menswear brand creating versatile, functional and timelessly styled products to be worn everyday and beyond - worn For Life's Adventure. The brand embraces adventure in its broadest sense - far beyond outdoor adventure only - living for variety and spontaneity. They believe their versatile approach to style and function is particularly well suited to the flexible work-play lifestyle so many of us now live in this post-Covid world. In a world of too much complexity and too much consumption, and in an industry suffering from an over-specialism gear fad, never has there been a more appropriate time to have fewer, better, longer lasting, more sustainable products. 

In this episode of the MenswearStyle Podcast we interview Alex Orr, Founder of JAGO about the founding story and purpose of his outdoor clothing brand. Our host Peter Brooker and Alex talk about upstart funding, working with Bear Grylls, relaunching the brand after the Covid-19 pandemic, the new Totum Cotton Gilet made with British Millerain fabric, and the 'A Life of Adventure' hardback book.

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Emerton Scott is a British company driven by a love for quality and simplicity in design. They’re a socially aware brand which handcrafts unique necklaces inspired by stoicism to help tackle mental health. For every necklace purchased, a portion is contributed to a chosen charity in the mental health space to help support the 8 million yearly deaths attributed to mental health illnesses. In 2018 Emerton Scott founder, Scott Lancaster, asked his martial arts coach for book recommendations to strengthen his mindset. He was told to read The Obstacle Is the Way, by Ryan Holiday. After reading this first book on Stoicism, Scott began making his way through the rest of Holiday's books and then every other book he could get his hands on related to Stoic Philosophy.

In this episode of the MenswearStyle Podcast we interview Scott Lancaster, Founder of stoic inspired jewellery brand Emerton Scott about the success of the brand's Kickstarter launch which became the fastest funded crowdfunding campaign ever. Our host Peter Brooker and Scott talk about how to launch a successful Kickstarter project, the unique idea behind the jewellery brand, the importance of packaging, stoic philosophy, design inspiration, and manufacturing. 

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Welcome to the MenswearStyle Podcast, where we bring you another captivating interview. In this episode, our host, Peter Brooker, sits down with Lutz Schwenke, the founder of TWOTHIRDS, a sustainable and eco-friendly clothing brand that has gained recognition for its commitment to protecting the planet and its oceans.

Lutz's journey towards founding TWOTHIRDS began during his teenage years when he spent a transformative year in Hawaii. It was there that he developed a deep love and appreciation for the ocean, which would later inform his vision of creating a brand that had zero impact on the planet and its precious marine ecosystems. Drawing from his experience working for the UN, Lutz's understanding of sustainability and his passion for the ocean converged to lay the foundation for TWOTHIRDS, which officially launched in 2010.

TWOTHIRDS has since grown into a community of like-minded individuals who share a common vision of preserving our planet. The brand is committed to creating clothing that is not only fashionable but also sustainable. They achieve this by utilizing fabrics that save water, transforming plastic waste into high-quality garments, and adopting paper packaging for their orders. Furthermore, TWOTHIRDS operates as a Climate Neutral brand, ensuring that their operations have minimal impact on the environment.

Lutz shares the story of TWOTHIRDS' evolution, beginning in the Basque country and reaching new heights when the brand relocated to Barcelona. It was there that they pioneered the concept of pre-ordering, allowing them to produce garments based on customer demand and avoid overproduction. Lutz also discusses the challenges of working within the fashion industry without prior experience, the design process behind their collections, and the inspiration that fuels their brand's ethos.

Throughout the conversation, Lutz emphasizes the importance of being a sustainable brand and their dedication to making positive change within the industry. He shares how setbacks have led them to adapt and find innovative solutions, driving them forward on their mission. Additionally, he provides insights into their growth plans for 2023, highlighting their focus on maintaining a personal touch, prioritizing craftsmanship, and continuing to create a ripple effect of positive change throughout the fashion industry.

Tune in to this inspiring episode as Lutz Schwenke discusses the founding story of TWOTHIRDS, a brand that blends style, sustainability, and a deep love for the ocean. Discover their unique approach to fashion, their commitment to minimizing environmental impact, and their unwavering dedication to creating a more sustainable future. Get ready to be inspired by their journey, their values, and their vision for the gentleman surfer and beyond.

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Welcome to another captivating episode of the MenswearStyle Podcast. Today, we have an exciting interview with Justin Deighton, Co-Founder of Two Tribes Brewery, a brand that creates refreshing beers designed to bring people together and celebrate the love of the moment.

Join our host, Peter Brooker, as he delves into the fascinating founding story of Two Tribes Brewery with Justin, who embarked on this venture after a successful career in the music industry. Discover how the brewery, established in 2017, was born out of the collective experiences and influences of individuals who were at the epicenter of London's vibrant 90s club-culture movement. The values of fun, freedom, curiosity, and creative discovery that defined that era continue to form the foundation of Two Tribes' operations today.

Two Tribes Brewery prides itself on being a provocateur within the London brewing scene, constantly challenging the norms and pushing the boundaries of what is expected from a craft brewery. They foster collaboration and unity by bringing together a diverse range of creatives, including brewers, artists, musicians, filmmakers, chefs, and more, to embark on exciting collaborative projects.

In this episode, Justin shares valuable insights into the rise of independent beer brewing, offering a glimpse into the experiences and challenges of transitioning from the music industry to a new and dynamic field. Discover the intricacies of raising capital, fostering creativity, and cultivating meaningful partnerships. Justin also provides an intriguing perspective on the role of artificial intelligence in the brewing process and highlights the unique CAMPFIRE venue, which serves as a vibrant hub for Two Tribes Brewery.

Join us as we delve into the captivating world of Two Tribes Brewery, where the values of their founders' past converge with their present-day endeavors. Gain insights into their innovative approach to brewing, their commitment to collaboration, and the vibrant culture they have created within the London brewing scene. Prepare to be inspired by their relentless pursuit of pushing boundaries, fostering creativity, and creating memorable experiences through the art of brewing.

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Welcome back to another captivating episode of the MenswearStyle Podcast. In today's edition, we have the pleasure of interviewing William Green, Co-Founder of L'Estrange London, a brand on a remarkable mission to simplify the male wardrobe in a world dominated by hyper-convenience and overconsumption.

Join us as our host, Peter Brooker, engages in an enlightening conversation with William, exploring the vision and focus of L'Estrange London, as well as the significant progress they have made over the past three years. Discover their revolutionary modular clothing system, meticulously designed to offer comfortable, seasonless, and versatile pieces that can effortlessly transition between any setting. By embracing the ethos of "fewer things, fewer decisions," L'Estrange London aims to minimize both the environmental impact and the clutter in the male wardrobe, allowing individuals to prioritize what truly matters.

Designed in London and meticulously crafted in European factories, L'Estrange London has reimagined every stage of the clothing lifecycle, striving to conserve resources and enhance the longevity of their garments. Delve into their groundbreaking initiatives, such as Re_Work, a dedicated project focused on revitalizing clothing and bringing it back to life. Moreover, explore the innovative Re_Fresh, a unique enzyme-driven laundry tablet that has the remarkable ability to rejuvenate old clothing, making it look and feel new again.

This episode is an opportunity to gain valuable insights into the remarkable innovations spearheaded by L'Estrange London in extending the lifecycle of garments and promoting sustainability within the fashion industry. Discover the intricacies of selling pre-owned clothing, the science behind the transformative Re-Fresh, and the brand's commitment to driving positive change.

Join us as we delve into the visionary journey of L'Estrange London, a brand that embodies the essence of simplicity, sustainability, and mindful consumption. Be inspired by their dedication to redefining the male wardrobe and their relentless pursuit of a more conscious and impactful approach to fashion.

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Welcome to another enlightening episode of the MenswearStyle Podcast. In this edition, we have the pleasure of interviewing Ed Bird, the Founder of Bird Eyewear, a remarkable sustainable and ethical eyewear brand. At Bird, their vision goes beyond creating exceptional eyewear; their goal is to make a positive impact on the world we inhabit. They have reframed what truly matters by placing people and the planet at the forefront of their mission.

Join us as Peter Brooker engages in an insightful conversation with Ed Bird, delving into his background and the captivating founding story behind Bird Eyewear, a brand he established alongside his brothers. Explore the fascinating journey of financing the launch and growth of the brand, as well as the profound effects of the Covid-19 pandemic on the industry. Discover how Bird Eyewear harnesses the power of virtual reality, and gain a deeper understanding of their commitment to product innovation and responsible manufacturing.

Bird Eyewear's dedication to social and environmental impact is truly commendable. As the first B Corp Certified eyewear brand in the UK, they have achieved the highest standards of sustainability and social responsibility, seamlessly balancing purpose with profit. Learn about their unique Share Your Sun partnership with SolarAid, where every pair of Birds contributes to distributing solar light to families in Zambia and Malawi, replacing the use of harmful fossil fuel burning lamps.

As we venture into 2023, be sure not to miss this captivating episode, where we unravel the story of Bird Eyewear. Gain insights into their vision of creating a better world through superior eyewear, their relentless pursuit of sustainable materials, including certified woods, bio-based acetate, renewable cork, and recycled aluminum. Explore their exciting plans for brand growth and expansion, as Bird Eyewear continues to make waves in the industry by driving positive change.

Join us as we delve into the inspiring journey of Bird Eyewear, a brand that beautifully combines style, sustainability, and a genuine commitment to making a difference in the world.

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Welcome to another exciting episode of the MenswearStyle Podcast, where we have the pleasure of interviewing Gustaf Secher, the Founder of North-89, a dynamic Stockholm-based footwear brand. Established in 2016, North-89 emerged from Gustaf's lifelong passion for sneakers, which took root during his early years. While many sneakers today prioritize aesthetics over functionality, North-89 believes that functionality should be an inherent aspect of every pair. Their mission is to infuse a functional approach into the timeless and beloved cup sole sneaker by combining innovative materials with a touch of Scandinavian design aesthetics. In Scandinavia, where the brand originates, the presence of four distinct seasons inspired North-89 to create sneakers that can be worn stylishly and functionally throughout the year.

Join us as Peter Brooker engages in an insightful conversation with Gustaf Secher, exploring the fascinating founding story behind North-89, a brand that seamlessly merges fashion and function. Discover the challenges and triumphs of building a brand while juggling a day job, and delve into the world of Instagram as a powerful platform for brand promotion. Explore the art of newsletter design, the pursuit of material innovation, the nuances of sneaker care, the importance of captivating product photography, and the potential for growth in emerging markets.

Don't miss this engaging episode, where we uncover the journey of North-89 and its commitment to blending style and functionality in the realm of modern footwear. Gain unique insights into the brand's fusion of Scandinavian design aesthetics with innovative materials, as we explore the exciting intersection of fashion, function, and footwear craftsmanship.

 

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Welcome to another inspiring episode of the MenswearStyle Podcast, where we have the pleasure of interviewing Jose Miguel de Abreu, Co-Founder of LA PAZ, a remarkable sustainable heritage menswear brand. LA PAZ draws inspiration from the Atlantic, its people, and their rich traditions, and aims to establish direct partnerships with the finest local Portuguese manufacturers. By blending their expertise with a singular design philosophy, LA PAZ creates timeless and durable goods that stand the test of time.

The name "PAZ" carries a profound meaning, as it represents "PEACE" in Portuguese. This concept lies at the core of LA PAZ's ethos, influencing their approach to their crew, partners, customers, and the planet. While sustainability has become a global priority, LA PAZ believes it should extend beyond production and consumer habits, becoming an intrinsic part of our way of life. Consequently, the brand has dedicated significant effort to researching new organic and recycled materials, striving to incorporate them into their creations.

Join us as Peter Brooker engages in an enlightening conversation with Jose Miguel de Abreu, exploring his background and the fascinating founding story behind this esteemed men's fashion brand. Dive into the ethos that drives LA PAZ, their meticulous selection of clothing fabrics, the journey of funding a sustainable brand, the world of fashion shows, the wellsprings of inspiration, the intricacies of store design, the significance of Portuguese manufacturing, and the brand's global stockists.

Don't miss this captivating episode, where we unravel the story of LA PAZ, a brand that embraces sustainability as a way of life while delivering exquisite heritage menswear that resonates with the soul of the Atlantic and the spirit of its people.

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Welcome to a thought-provoking episode of the MenswearStyle Podcast, where we have the privilege of sitting down with Chris Kolbe, Co-Founder of HyperNatural, an extraordinary eco-luxury menswear brand. HyperNatural prides itself on offering one-of-a-kind apparel crafted from naturally-performing materials, entirely free from virgin polyester, plastics, chemical dyes, and harmful petrol chemicals. With a strong commitment to sustainability, the brand combines innovative elements such as Jade stone and crab shells with the world's finest cotton, Supima, to deliver garments that are not only exquisitely soft but also uniquely cool-to-the-touch and odor-free. Furthermore, HyperNatural relies on Creora Regen, the world's only 100% recycled spandex, to provide unmatched comfort and unrestricted movement.

HyperNatural's ultimate goal is to exclusively utilize naturally regenerative materials and dyes, and while they currently work with the available options to reduce their ecological impact, they acknowledge the need for further progress in the next 2-3 years to contribute to carbon reduction.

Join us as Peter Brooker engages in a captivating conversation with Chris Kolbe, delving into his extensive 30-year background in the industry and the inception of HyperNatural, a brand that epitomizes sustainability in its every fiber. Explore the concept of natural growth and the importance of being less wasteful in the fashion industry. Uncover the exciting fabric innovations that set HyperNatural apart, including their ingenious use of nature to create the ultimate polo shirt. Discover the hidden design features that make their garments exceptional, all while embracing the meaning behind the Magpie totem.

Don't miss this enlightening episode, where we explore the world of HyperNatural and its quest to redefine luxury menswear by seamlessly blending eco-consciousness with uncompromising style and quality.

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Join us on the captivating episode of the MenswearStyle Podcast as we dive into the world of Dashing Tweeds, the British brand that seamlessly blends tradition and modernity in the realm of woven textiles. Founded in 2006 by fashion photographer Guy Hills and woven textiles designer Kirsty McDougall, Dashing Tweeds was born out of Guy's vision to create high-quality tweed that could be worn in urban environments. Combining his passion for traditional sportswear with innovative designs and technical yarns, Guy and Kirsty established their weave design studio in East London, collaborating with the finest mills in the country to weave their luxurious designs.

The instant success of their cloths among Savile Row tailors propelled Dashing Tweeds to open its flagship store in Mayfair in 2014, followed by a relocation to Marylebone in 2018. With a focus on modernizing tweed by incorporating technical yarns alongside wools, Dashing Tweeds brings the essence of tweed to the city. By merging contemporary sportswear with the traditional, they introduce a novel concept in tailored wear, captivating a wider audience residing in urban settings.

Delve into the insightful interview between Peter Brooker and Guy Hills, the Founder of Dashing Tweeds, as they unravel his background in fashion photography and the brand's remarkable founding story. Explore the origins of tweed, the urban and fashion-oriented approach adopted by Dashing Tweeds, the diverse methods of manufacturing tweed, exciting collaborations with notable brands like Converse, the evolution of tailoring throughout the decades, the importance of educating men on style, and their fruitful partnerships with costume designers.

Don't miss this engaging episode where we explore the intersection of fabrics, tailoring, and innovative design with the visionary behind Dashing Tweeds. Gain a deeper understanding of their commitment to bridging the gap between tradition and contemporary fashion, while pushing the boundaries of what tweed can be.

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Join us for an enlightening episode of the MenswearStyle Podcast as we sit down with José Maria Reffoios, Co-Founder of JAK, the renowned minimalist and timeless sneaker brand. Since its establishment in 2014 by Isabel and José Maria in Lisbon, JAK has been driven by a compelling vision. They strive to create modern designs using high-quality materials that age gracefully, enhancing their appeal over time. With a focus on urban lifestyle and everyday use, JAK crafts sneakers and accessories that seamlessly blend style and function.

Discover the essence of JAK's production process, situated in the revered northern region of Portugal, renowned for its multi-generational family-owned factories. Embracing a strong ethical code, JAK sources materials locally and responsibly, ensuring reduced environmental impact and fair treatment for their collaborators. By hand-picking suppliers and regularly visiting their facilities, JAK upholds their commitment to sustainability and ethical practices.

José Maria takes us on a captivating journey, sharing insights into his background and the genesis of JAK as a direct-to-consumer unisex sneaker brand. Engage in a thought-provoking conversation between Peter Brooker and José as they delve into various aspects, including working with family-owned factories, the role of brick and mortar stores, the significance of sustainability, the allure of minimalistic design, the meticulous materials research process, leveraging social media, and exciting future plans.

Don't miss this episode where we explore the world of JAK, a brand that transcends fashion, seeking to create an authentic lifestyle experience. Learn from their expertise in blending flexibility and durability using full grain leather, the highest quality and most coveted part of the hide. Discover how JAK's dedication to simplicity and craftsmanship elevates their Made in Portugal shoes to the status of timeless treasures that age beautifully, much like the individuals who wear them.

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Tune in to the latest episode of the MenswearStyle Podcast as we sit down with Robin Vindevogel, Co-Founder of BTI, a cutting-edge London-based scale-up. BTI is on a mission to revolutionize and democratize the fashion industry by empowering retail entrepreneurs worldwide to realize their business dreams. Led by the expertise of Robin Vindevogel, a former private tailor at Gieves and Hawkes, and guided by the esteemed Dominique Vindevogel as the chairman, BTI offers an all-encompassing solution for aspiring fashion brands and established businesses looking to take their ventures to new heights. By providing access to the extensive supply chain, purchasing power, and creative advisory services of one of Europe's leading fashion families, BTI empowers entrepreneurs with the tools they need to thrive.

Join us as Peter Brooker engages in an insightful conversation with Robin Vindevogel, exploring his background in private tailoring and the birth of the idea behind a fashion tech platform. Discover how BTI's guidance process operates and the valuable collaborations they've forged with celebrities like Rio Ferdinand. Uncover the wonders of their white label showroom and the benefits of streamlining a brand launch, which ultimately translates to cost savings. Gain exclusive insights from an industry disruptor that is reshaping the fashion landscape. Don't miss this engaging episode filled with insider knowledge and inspiration.

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Join us on this episode of the MenswearStyle Podcast as we sit down with Junaid Ansari, Co-Founder of Burrows & Hare. Discover the captivating journey of this family multi-brand business, which first took root in Oxford in 2015. Junaid shares the essence of their brand, where every item is meticulously designed and crafted for the discerning gentleman of today. With a commitment to timeless style and superior craftsmanship, Burrows & Hare embraces a philosophy of "buy less but buy better quality goods." By opting for skilled artisans and sustainable materials, they champion a higher standard of product that honors both the wearer and the environment. We delve into various topics, including the early reception of their newly opened Marlow store, the joys and challenges of working with family, innovative strategies to attract customers, the power of social media, and exciting plans for a skincare and shaving line. Tune in to gain valuable insights from a brand that epitomizes the fusion of heritage and modernity.

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For this podcast episode we focus on ANDREW & COLE, where we dive into the world of modern, sustainable swimwear. Join us as we interview Vincent Stadelhofer and explore the innovative swim shorts that are revolutionizing the way we experience comfort at the beach. The ANDREW & COLE mission is simple: to create a new comfortable world of swim shorts without mesh. They believe in showing respect and love for our beautiful Earth, which is why they use ocean plastic and PET materials to craft premium swim shorts. By choosing an ANDREW & COLE product, you're not just buying swimwear – you're joining a net-free world and embracing a comfortable lifestyle that cares about our future. Have you ever endured the discomfort and itchiness of wearing mesh swim shorts all day at the beach? We feel your pain. That's why we're here to introduce you to the ANDREW & COLE lined swim shorts, the ultimate solution to this age-old problem. Say goodbye to that annoying mesh and the awkwardness of wearing underwear beneath your swim shorts. The brand's unique lining system is seamlessly sewn over the entire inside of the swim shorts, providing unrivalled comfort, intimacy, and odour control. The fabric they use is soft, lightweight, and perforated, ensuring that moisture doesn't get trapped between the layers. As a result, your swim shorts will dry within minutes, keeping you feeling fresh throughout your beach adventures.

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In this podcast episode we interview Alvin Oommen, founder of OXFORDhill, a brand dedicated to manufacturing an innovative hair styling clay using nature's most potent ingredients, while ensuring maximum effectiveness. Their passion lies in the creation of all-natural skin care, hair care, and home care products, meticulously formulated with purposeful ingredients that not only deliver exceptional results but also combat the risks associated with free radicals. Unlike most personal care brands that expose us to a staggering number of 168 chemicals daily, OXFORDhill takes a different path. They have embarked on a mission to develop a brand that epitomizes cleanliness, naturalness, and minimalism, without compromising on performance. The foundation of the brand is the OXFORDhill Standard, which permeates every aspect of their formulation and production processes. Their inaugural product is a natural hair styling clay that embodies their principles. It offers a matte finish, a hold that can be reshaped, and incredibly thick hair without any unnecessary weight.

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Rosy Temple is part of the 5th generation behind Magee 1866 which has over 150 years experience in designing, weaving and tailoring luxury fabrics and clothing in Co. Donegal, Ireland. Today Magee 1866's lifestyle collections include men/women/home interiors and accessories. This generation is about a sustainable future as they continue to focus on their heritage of long lasting quality and weaving natural fibres like wool and linen (biodegradable & renewable). 

The brand was established in 1866 by John Magee, as a small drapers shop in Donegal, Ireland, buying and selling handwoven tweeds. Magee are still designing and weaving luxury fabrics in Donegal – the ever-changing land and seascapes surrounding Donegal inspire colours and designs. In 2015 Magee acquired Robert Noble, a Scottish mill established in 1666. They use the finest of yarns – cashmere, lambswool, alpaca, silk and linen. These fabrics are used for men and women’s apparel and home furnishing. They still maintain a small hand-weaving business – fabrics are a far cry from the coarse tweeds of the 1800’s, today they are woven using luxury yarns, resulting in a beautifully soft handle.

Every Magee collection, whether fabric, garment or accessory is designed to reflect their distinctive heritage with a contemporary twist. Magee are unique in the fact that they incorporate many of these fabrics into seasonal men and women’s lifestyle collections. We have been specialising in tailored garments for over 100 years and in latter years they have developed a more casual offering. 

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Named after the beautiful Neem tree in India, famed for producing leaves with healing properties, Neem London is designed as an antidote to the modern ways of consumption – an antiseptic for fast fashion. The brand produces low emitting menswear, designed to achieve a cleaner way of living. Founded by Nick Reed, a menswear specialist with over 20 years’ experience, Neem London has a very distinct handwriting; always smart, but with understated quiet luxury underpinning each piece. Soft, comfortable and exceptionally easy-on-the-eye, its warm colour palette has almost restorative qualities; wear this to the office and you’re in for a good day, wear it off-duty and the results will be equally as favourable. Healing by name, healing by nature. Nick refers to it as Power Casual, something which is easily seen in the collections, built predominantly around shirting, it also includes, t-shirts, sweatshirts, jackets and long sleeve polos. The shirts come in an array of styles; Oxfords, pop-over shirts and short sleeves.

Following the success of the Piccadilly Arcade store in St James’s, which began as a pop-up but which is now permanent, the low emitting menswear brand is taking its successful Neem+ Ecological Emporium to a space in Spitalfields from 20th September. As with the existing store, the new one at 10 Market Square on the edge of the historic Spitalfields Market, will provide a space for other ecological brands. It will also house installations of circular furniture, and everything in the store is being upcycled – there will be nothing wasted or thrown away.  The Neem+ Ecological Emporium will be housed in the 1,500 square ft space for at least four months, with the view of going permanent.

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ØTHERS is a new multi-sensory digital wellness experience with a 360o fusion of scent, sound, technology, and science to biomechanically re-tune, bringing you back to centre.  In a place of candid, real-talk, and functional mindset management, ØTHERS helps retrain your behaviour, learn rituals to manage reactivity, and build emotional resilience through their app, curated wellbeing scents, and community driven platform.  Built from the insight and expertise of a radical group of olfactory experts, neuroscientists, breath-work revolutionaries, music producers, and philosophers; the brand curates deeply empathetic therapy in a hub for free thinking individuals, driven from the mainstream.   The Gallup Global Emotions Report 2022 shows that in 2021 a new record-high of 41% of adults experienced a high amount of stress the previous day, displacing 2020 as the most stressful year in recent history. This accompanied with stats to show 1 in 4 people in the UK experiencing a mental health problem, became the catapult for ØTHERS.  The brand has launched initially with two mood altering functional fragrances, using science-backed revolutionary olfactory technology to start the collection derived from forest phytoncides - the molecules released by trees found to reduce stress and anxiety during forest bathing sessions. ØTHERS bring you their sensory experience to positively influence state of mind. 

Founder Keelan Doyle, a music producer and sonic branding specialist along with his team of underground thinkers, creatives, and artists, are a group of experts in their field. They have come together to bring you a platform app first, with the sensory guidance of perfume to help you self-optimise. The dual combination of sound and scent allows an empowering sensory experience to help prime your mood, your body and re-align your mindset in readiness for your day. 

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Expio are a cutting-edge brand for men's fashion that prioritizes style, sustainability, and performance. Through their groundbreaking approach to development, they have been able to produce the lightest, warmest, most durable and waterproof styles ever seen in the industry. The brand achieve this without compromising on their commitment to avoiding petrochemical materials and using subpar production methods. Expio's mission is to address the harm caused by the clothing industry through conscious decision-making and reducing their social and environmental impacts. By creating top-tier performance clothing with a clear understanding of these issues, they strive to make a positive impact on the world.

Ben Mears is a seasoned expert in the apparel industry with over two decades of rich experience. Born in England and nurtured in the verdant lands of rural Gloucestershire, his journey into the world of fashion has been extensive and rewarding. His passion for design led him to Kingston University, where he graduated with a degree in Fashion Design. His career path has taken him across the globe from Paris to Milan, Amsterdam, and London, gaining invaluable on-the-ground experience in the fashion capitals of the world. This global exposure has not only honed his design skills but also broadened his perspective on different cultures and fashion movements. Ben’s specific focus is on sustainable design and performance development, a niche that is both close to his heart and crucial in the current global scenario.

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Founded in 2015 by designer Kestin Hare with over two decades of industry experience, KESTIN is redefining modern Scottish design by blending innovation with tradition. Kestin the brand was created to redefine modern Scottish design by blending innovation with tradition. They weave in references from their heritage and homeland, combining integral details from other areas of inspiration including vintage, workwear, military, sports and outdoor. The brand's focus is on responsible manufacturing, sourcing the highest-quality fabrics and creating original products that are designed to last. They work with the best factories and mills in the world. Renowned for championing UK production, KESTIN strives to make locally wherever possible. Their flagship store in located in Stockbridge, and Design Studio and HQ is based in Leith, all Edinburgh. Kestin is stocked in over 90 of the best international stores. 

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Experience the essence of KHV CONCEPT, where they meticulously craft exceptional high-end products in London and bring them to life through expert handcraftsmanship in Italy. Their distinctive style embraces minimalism, showcasing a palette of pastel, earthy, and neutral tones alongside classic, timeless shapes. What truly distinguishes this brand is their innovative design approach. They draw inspiration from formalwear and eveningwear, seamlessly fusing it with elements of modern sneaker culture. This harmonious blend of classic sophistication and contemporary flair results in footwear that not only exudes elegance but also provides an exceptional sensory experience. 

At KHV CONCEPT, you're not just acquiring shoes; you're elevating your style with the epitome of luxury and unwavering quality. Each pair represents an investment in a timeless wardrobe, a testament to their commitment to enduring style and craftsmanship. The brand leads the way in steering clear of the fast fashion phenomenon. In today's consumer-driven society, the pursuit of the latest trends often overshadows the pursuit of genuine excellence in our purchases. The fast fashion narrative has led us to believe that we can access everything at lower prices, resulting in an abundance of generic, low-quality items that frequently go unused. In pursuit of the perfect sneaker that blends todays culture but with elegance and sophistication, 

Dimitar Kehayov founded KHV Concept, a luxury footwear brand that would embody his vision of true craftsmanship and quality. The brand's name, KHV, is a reflection of his initials (of his surname) and the concept he wanted to bring to life. With KHV Concept, Dimitar aimed to create footwear that went beyond the ordinary, a fusion of design, craftsmanship, and luxury. His vision was well-defined: crafting smart sneakers with a novel silhouette, drawing inspiration from evening formalwear and footwear.

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Heron’s Ghyll is a cosmopolitan tailoring brand with a pluriversal eye to the future. Within this vision, everything is fluid; cultures collide and recombine to produce new forms. Based in London, the brand approaches each collection with an openness to the world as well as a desire to seek out underserved narratives evinced through textile traditions. Taking the city’s rich heritage in tailoring as a starting point, luxurious natural fabrics are fused with the best of British craftsmanship to produce clothing and accessories characterized by their hybridity, superlative quality, and relaxed elegance. The brand’s mission is to present a compelling vision of masculine elegance that’s rooted in a unique, transcultural aesthetic. Heron’s Ghyll was founded in 2020 by Mark Francis. Born in Kuala Lumpur and educated in the U.S. and France, he cites romanticism, Jun'ichirō Tanizaki, and Léon Spilliaert as key influences.

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It all began when clients would ask founder of W.Rubens and former stylist, Michael Shuttleworth, the same question: where can I get a good white T-shirt? Michael didn’t know. That’s when he realised something was missing. And so the idea for W.Rubens was born. Nothing new or revolutionary. Just the idea to create a collection of beautifully made white t-shirts, using the finest fabrics, and investing in British talent. Every Rubens t-shirt is a work of craftsmanship, released in limited collections. They source the best fabrics and work with suppliers who care about the welfare of their workers and the planet. Collections are produced to order from a small atelier in London where they employ local workers. Each garment is made with an individual sense of identity and exclusivity, resulting in the perfect white t-shirt — minimalist, timeless, and iconic.

Listener Offer: Use Discount Code: MENSWEAR15 for 15% off!

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The principal Pelota theme is menswear designed for after sport. The menswear brand is designed from the ground up to bridge the gap between sport and leisure. You might call it ath-leisure, but it’s a step beyond – it’s for wearing #AprésSport – imagine a fierce battle on the squash court, a post-match shower, the next step is comfort-wear but with style. Naturally this type of brand category lends itself to many other situations, be it working from home, or a social occasion where comfort and style need to combine. Moving on from today’s man’s situational style conundrums, we are impressed with Pelota’s build quality - unforgivably, in our opinion, a key element to the successful brand puzzle all too often forgotten by upstart brands. Pelota garments are constructed from organic cotton, recycled materials and vegan friendly sources, and the brand’s fit is athletic yet forgiving. Meaning whatever shape you’re in, you’ll look and feel great. It’s difficult to not appreciate Pelota. A brand we can all relate to – after all, who doesn’t want style and comfort. Gone are the days of style at the expense of comfort. No more ill-fitting denim jackets, just because they look good. No, Pelota’s premise is well-made basics but with subtle branding – an expectant nod to the wearer’s eye for fine detail. 

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Fielding & Nicholson is an independent tailors which has been providing a highly personal, exceptional service, creating pieces from some of the finest fabrics in the world for eighteen years. With origins in the North West of England, the brand now has showrooms on Sackville St, close to Savile Row, and in Manhattan, Zurich & Manchester.

Founded by award-winning tailor and menswear specialist Ian Fielding-Calcutt in 2006 it is a go-to  for those with impeccable sartorial taste all over the UK and the world – the team regular travel for personal appointments to clients from the Scottish Highlands, to the City of London, Europe and the United States. The tight knit and long established team share decades of tailoring history between them. It is also one of the few tailoring brands offering a 5-year guarantee. The brand also has its own in-house cutter who has over 40 years’ experience in the business working with the likes of Paul Smith, Anderson & Shepard, Welsh & Jeffries and personally for members of the British Royal Family.

Consultations can be booked to create formal business suits, country & shooting pieces, smart casual, wedding & formal suits and bespoke shirts in over 1,000 different fabrics. Primarily these cloths are handpicked from three main partners; Dormeuil, Loro Piana and Scabal, but also the likes of Dugdale Brothers, Huddersfield Fine Worsteds, Abraham Moon, Reda and many more. In the last few years Fielding & Nicholson has expanded the offer to include jackets, jeans, t-shirts, chinos, sweaters and hoodies. There is also a range of ties, cufflinks and leather goods.

The brand is committed to long term relationships, and even longer term quality, believing that good tailoring is something that stands the test of time. You will never find a Fielding & Nicholson suit hidden and forgotten at the back of someone's wardrobe, no matter how many years it has existed for. For this reason the suits come with a five year guarantee to cover wear and tear, and fluctuations with clients weight, a dedicated suit-for-life.

Ian Fielding-Calcutt grew up in a small town in Leicestershire called Ashby De-La Zouch. He had a keen interest in fashion from a very early age, often wearing waistcoats and 3-piece suits to college and when socialising. He studied International Politics and History at Keele University but wasn’t sure he wanted to do for a living and sampled a number of careers from PR to retail. In 2002 Ian was lucky enough to get a role with Tom James, a premium tailoring company, and gained early success winning a number of awards and becoming a Senior Tailoring Consultant in a very short space of time. His passion always lay more in the luxury sphere so he then decided to embark on his own adventure building a brand. In 2006, with the help of his friend Adam Nicholson, he created Fielding & Nicholson. 

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The world of Plowden & Fallow is the home to one of Britain’s newer contemporary fragrance houses, located on the Plowden Estate in Shropshire, England. They produce artisan luxury fragrances and shaving products and accessories for those that demand not only the very best of quality, but also for those that yearn perhaps, for the less conventional. 

Plowden & Fallow is inspired by great British traditions, folklore and eccentricity. They take a great deal of inspiration and knowledge from the past and apply it in the modern day to create quintessentially British fragranced products, to exacting standards, which, whilst giving a nod to tradition, contain a refreshing modern twist. 

Plowden & Fallow is a proud British brand and all of their product ranges are produced here in the UK, by artisan craftsmen and women, who combine knowledge with passion and the expertise in their individual crafts, most often, passed down through generations to the current day. The brand's fragrances and other ranges are produced in small batches, and all are constructed by hand. 

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Inspired by South America's rich heritage of unrivalled horsemanship and traditional leather work, pampeano evolved from the polo fields of central Argentina. pampeano remains one of the few brands with quality and craftsmanship at its heart. Continuing the cherished techniques of the South American artisans, pampeano uses only premium-grade, butter-soft, vegetable tanned leather and the finest, luxury natural textiles and threads available. Their craft is incorporated into pampeano's iconic pampa diamonds; shapes inspired by the peaks and silhouettes of the Andes Mountains and the extraordinary landscapes that surround them. pampeano have taken this unique traditional styling and made it available to the world, with over 300 loyal stockists worldwide, all without compromising the quality they are renown for.

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Billy Tannery was founded in 2016 by Jack Millington. A farmer’s son who spent his early career in marketing, he had no previous experience in the leather industry. After discovering that thousands of goatskins were going to waste each year in the UK, he joined forces with childhood friend Rory Harker to launch Billy Tannery. Tapping into local leather knowledge, Billy Tannery built a pioneering micro-tannery on a farm in the Midlands and the sustainable, bark-tanned leather now completes the circle. The first leather brand of its kind in the UK, with a vertically integrated supply chain from hide to final product, Billy Tannery is able to offer something extremely rare - genuinely traceable leather goods. The growing range of leather goods is designed and made in England for those who care about shopping locally and responsibly, without compromising on quality.  Billy Tannery’s range of products includes bags, wallets, aprons and small leather goods. The company offers a lifetime repair guarantee on all of its products in an effort to ensure many generations of use, one of the main factors in making a product sustainable.

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Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.

Co-Founders Michael and Edzard are both experienced founders and saw first hand the impact of fashion on the environment. So their journey didn’t begin from a single moment but a series of realisations that the fashion industry's footprint was too heavy a burden for our planet to bear. It was the understanding that they could shift the approach and thinking. To do more, be more. Influenced by both the majestic simplicity of nature and the complex web of our global ecosystem, they were inspired to create a brand that mirrors the balance between the two.

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Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from the crowd. Every Kostüme product is crafted from premium recycled materials and released in limited editions of 350, with each batch known as an Edit. Combined with a pre-order model, this innovative approach to cycling apparel production drastically cuts waste, and is just one example of their commitment to put environmental impact at the heart of every decision.

Kostüme was founded to challenge the status quo, developing stylish, durable and highly functional products to help you express yourself both on and off the bike, however you choose to ride. Every piece of Kostüme cycling apparel is manufactured in partnership with two of the leading independent European family-run factories, who combine decades of bleeding edge experience with a fastidious approach to sustainability and obsessive attention to detail. It's the brand's aim to be as rigorous and transparent as possible about the impact of their actions, and they're working hard to close the loop on truly circular production. 

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The Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sensory feedback to your brain. The idea to create  barefoot shoes came about when the co-founders simply couldn't find any beautiful sneakers that matched their style. Manel studied footwear design and Hanna studied textile engineering.

Each foot is made up of 26 bones, 33 joints and more than 100 muscles, tendons and ligaments. All of which work together to provide support, balance and mobility. Regular footwear can limit all of our feet potential and be the reason for common feet, back and joint problems. They can deform our feet resulting in conditions such as bunions, hammer toes, and fasciitis plantar. Barefoot shoes are also "zero drop" which means that the height from heel to toe is the same, this helps our body to stay in balance and have a correct posture.

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Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is all set to connect you with professional, highly skilled, and thoroughly vetted mobile barbers in your area. Expect the finest grooming services at your convenience, right at your doorstep. Whether you're after a fresh haircut, a luxurious wet shave, an expert beard trim, or something else entirely, they've got you covered.

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On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs.

PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill. The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort.

PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear. They go straight to the source - seeking the knowledge of farmers and craftsman who know our land best. Working together, they move away from the synthetic materials, toxic glues and industrial processes that characterise today’s shoe industry. 

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Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.

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Miguel was a professional soccer player but sadly suffered an injury which led to him starting a new career. Drawing inspiration from soccer, he embarked on a new journey. BYMS is a brand that stands out in the world of sports fashion, known for its commitment to quality, innovation, and the celebration of the sporting spirit. With each creation, BYMS reaffirms its place as an authentic and influential voice in fashion and football.

The newly launched "12th Player" jersey is a powerful symbol of unity and passion inspired by the underdog spirit of small soccer teams. Full of meaning, and designed to capture the imagination of passionate fans, this jersey is a tribute to the indomitable passion that drives the hearts of supporters and players alike. Designed with a style that echoes past glories and looks boldly to the future, the number 12 is more than just a number. This piece signifies the awakening of a story, the beginning of a journey, and an invitation for everyone who lives with passion to wear their faith and support, not just in the stands, but in every difficult moment of life.

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With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers.

Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above all, however, Helicon want every owner to not only want to wear their watch every day, but feel confident in doing so without worry – ensuring a Helicon is a friend for life.

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Disciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spends his time between London and Dubai. 

Mallet London has played a central role in blurring the lines between sportswear and luxury. Since its launch in 2015, there have been many significant milestones for Evren, all relative to the size and age of the journey. Standout moments for him include the brand's first wholesale order, which was from an independent luxury store, followed by getting stocked in Selfridges and Harrods, then Saks Fifth Avenue in New York and their most recent collaboration with Transport for London (TfL). 

Evren Ozka finds no better feeling than seeing people out and about wearing Mallet London. Since expanding to the Middle East, he has noticed an appetite for European brands in the region, especially those in the premium and luxury markets. With the ever-growing fashion scene where consumers take pride in their style, he believes that Mallet London’s unique designs will resonate with the people of the Middle East.

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Sims Wear is a British menswear brand delivering elevated wardrobe essentials produced from the best wool and textiles in the British Isles. Dedicated to quality, and to creating timeless luxury that will stand the test of time, Sims Wear is built on three pillars; the best grade fibre, the best yarn spinner, and the best knitter. The materials used are also a trio of excellence; Supima Cotton, Nomadic Cashmere, and Merino Lambswool create a collection of style and comfort crafted to last. Pieces are made to outlive trends, and everything is done in the UK, from the fibre carding and spinning, through to knitting, weaving, cutting and sewing. The Sims Wear look is all about simple wardrobe builders, a classically British aesthetic with modern quiet elegance at its heart. Colour, cut and fabrication is key, where Margate Beach meets Marylebone via Scotland and the Yorkshire Dales. 

Founded by Rory Bennett and Billy Sims-Hilditch, the brand was born with a quest to find the perfect jumper. Billy chose a classic, super-soft navy blue cashmere crew-neck from a premium British retailer. It fit beautifully, felt great on, and went with everything. Sadly after only one year, the jumper had fallen apart at the seams. Having spent considerable amounts of time and money on the purchase, frustrated Billy set about researching what made a good jumper. This was when the Holy Trinity of knitwear, which is now intrinsic to Sims Wear, was identified, the best-in class fibre, yarn spinner and knitter. When these three are in place, something beautiful is created. The ever present chase for lower prices has meant that over the years, brands which were once associated with quality, sadly no longer live up to those standards. 

In a further move towards sustainability, there is a Repair and Recondition service for knitwear. This means that if any unfortunate accidents befall your jumper, you can send it back to the brand to be repaired. Whether it’s patches on the elbows, or simply a hole which can be darned, most issues if caught early enough can be fixed. In the process, jumpers will also be reconditioned by de-pilling it and washing it, making sure it’s returned in exceptional condition. 

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BeardGang Members (BGM) formulate premium products that are class-leading and healthy for their customers. Their goal is to work with the body's natural chemistry to ensure your hair and skin maintain balanced and healthy. 

BGM products gently cleanse, condition and nourish hair and skin. They avoid sulfates, silicones and other artificial ingredients to maintain harmony with the natural chemistry of the human body. They do this to maintain natural oils and to keep your hair and skin as healthy as possible.

Historically Hemp has been a taboo subject in the media, however with the legalization of Cannabis products in the US and recently the UK, sentiment has changed. Founder Adam White-Johnson has always been a strong advocate of Hemp due to the incredible healing properties the plant possesses. Now you can benefit from this magical oil which BGM have carefully blended with a selection of carrier and essential oils to provide maximum benefits for your hair and skin. 

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The story of Les Deux began in Copenhagen in 2011 when two seemingly opposite worlds collided. A law student from the suburbs crossed paths with a creative soul with international roots at a city bar. Their conversation sparked over a T-shirt: a plain white piece, adorned with military patches sewn by hand.

Despite their contrasting backgrounds - preppy meets urban, entrepreneur meets creative - they shared a vision: to create a menswear brand inspired by their differences. That simple T-shirt became the starting point for a bold dream: to merge preppy and urban styles, foster inclusivity, and make a positive impact on people’s lives worldwide.

Since that fateful meeting, Les Deux has grown from a modest apartment-run business into an international brand with a team of 100. Through it all, one principle has guided them: when people from different walks of life come together, incredible things happen. This belief shapes everything they do.

Inspiration comes from people - diverse communities that embrace everyone and moments of connection where strangers lift each other up. From tight-knit basketball teams in Paris to everyday acts of kindness, they find creativity in the passion, resilience, and heart.

Les Deux is a testament to the relationships they’ve built along the way. The collective energy of people working together has been essential to success and fuels their commitment to giving back. Community is at the core of who they are, and through a Legacy program, they strive to create opportunities for those who’ve been left behind.

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Barnfield Customs is a new brand not only capturing a passion for product, but with a drive to establish itself as a premium ‘maker’ within the UK market through founder Mark Warman.

The brainchild of graphic designer and agency owner Mark, and based in Nottinghamshire, Barnfield Customs came to life in 2023 with a primary focus on designing and making premium overcoats and jackets to the highest standard. Garments that are timeless, abundant in finer detailing and in quality.

Each Barnfield coat is made to order with Mark running one-on-one calls with each of his customers to confirm sizing and fit. Growing up in Bahrain, Mark returned to the UK to attend art school in Nottingham before finishing a degree in Design Technology at Nottingham Trent University. Starting his career as a graphic designer, he set up his own marketing agency in 2007.

The founder has already enjoyed an element of success via the sale of his first jacket, the Lawrence, which sold out in 36 hours. The next step will be the introduction of a luxury heavyweight peacoat, the Hampden. Handmade to order and constructed from premium British made 100% wool melton and cut to a traditional slim fit, the coat will be priced at £1595 with order books opening in December this year.

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Belgravia stylist Adem Oygur’s journey began in a small town east of Istanbul, where he spent his childhood on his family’s hazelnut farm. Much of his time was spent planting, nurturing and harvesting hazel trees, although his true dream lay in hairstyling. At just 14, Adem made the bold decision to move to Istanbul, where he began his career as a barber.

Over the next 15 years, Adem forged a remarkable career in London’s busy hairdressing world, working backstage at fashion shows to create runway-ready looks under pressure. His practical, wearable cuts earned him a stellar reputation, combining artistry with effortless functionality tailored to each client’s unique features and lifestyle.

Today, Adem is permanently based in London, where his Belgravia salon has become a destination for discerning clients from Europe and beyond. His star-studded clientele includes tennis icon Roger Federer and royalty from Saudi Arabia, Qatar and Bahrain.

Known for his ability to instantly understand and transform a client’s hair, Adem pairs his sharp instincts with meticulous attention to detail and an unwavering commitment to excellence. The salon itself is a serene haven, with towering plants lending it the feel of a “living salon.” Among its standout offerings is a men’s head spa, designed to rejuvenate the scalp while offering a luxurious and calming experience.

Central to Adem’s philosophy is his organic product range, Adem London, which revolves around the extraordinary properties of hazelnut oil, harvested from his family’s 150-acre farm in Divaniturk. Cold-pressed from 2.5kg of hazelnuts per litre, the oil is processed in the UK to create salon-standard hair and skincare products that are as sustainable as they are effective. His future plans include planting over 10 million new trees within the next five years.

In 2018, Adem’s exceptional talent was recognised on the global stage when he became a finalist at the International Hairdressing Awards, a prestigious celebration of creativity and skill. That same year, he won the L’Oréal Colour Trophy in the Afro hair category, cementing his place among the industry’s elite stylists.

From his humble beginnings on a hazelnut farm to styling some of the world’s most prominent figures, Adem Oygur’s story is one of passion, creativity and staying true to his roots. His Belgravia salon is more than a space for expert hairdressing – it’s a celebration of natural beauty, thoughtful craftsmanship and sustainable innovation.

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Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike.

How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag.

Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, Myrqvist shoes are now worn across continents, making their mark far beyond Sweden.

But growth hasn’t just been geographic. The first shoe model, the Äppelviken Oxford, laid the foundation for their collection. While they continue to offer classic formal shoes, their range has expanded to include sneakers, boots, sandals, and accessories — each embodying timeless design and a commitment to longevity. Together, they define Myrqvist: premium footwear without the premium price tag.

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ASKET is an independent online-only menswear brand founded in 2015 with the mission to slow down the fashion industry and change the way we manufacture, market, and consume clothing. Based on honest production, transparent pricing, and revolutionary sizing, they're perfecting a single, permanent collection of timeless essentials and restoring the meaningfulness of the garments men use the most.

ASKET believes the world doesn’t need another fashion brand. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators. Their promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. ASKET doesn’t design for seasons, they create for forever. When something isn’t perfect, they improve it. When something is broken, they mend it. Their definition of progress is reduced clothing ownership built on pieces that will stand the test of time, both in craftsmanship and design. The brand envisions a world free of fast consumption, a world with less clutter and less waste.

In this episode of the MenswearStyle Podcast we speak to ASKET Co-Founder, August Bard Bringéus, about the history and philosophy of his menswear brand. Our host Peter Brooker asks August about why this DTC online only business wants men to buy less clothing. They discuss August's background and how he met his business partner, Jakob Nilsson Dworsky, at business school in Sweden. They both had a passion and desire to create something from scratch that was meaningful and different. This brought them to sustainability and ethics in the clothing industry. Their solution to solve the fast fashion waste problem was to build a business model that would slow consumption and increase value within the supply chain. ASKET has a single permanent collection of classic menswear pieces, fully traceable, from farm to finish line.

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Myrqvist wants to make Goodyear Welted shoes accessible to everyone. The brand was born after a successful Kickstarter Campaign which reached its goal after just 24 hours, before closing as the most successful Swedish Kickstarter Campaign in the fashion category 30 days later. The brand designs and produces high quality shoes in the Direct-to-Consumer market, aiming to keep prices affordable without compromising on quality. With Scandinavian minimalism at heart, Myrqvist shoes are designed in the Swedish capital and are manufactured by experienced craftsmen in Portugal. They sell their shoes via a flagship store in Stockholm on their eCommerce website. Instead of an inflated mark-up that comes with traditional retail-based brands, they offer top of the line quality at less than half the price. Goodyear Welted shoemaking is a labour-intensive shoe construction which stops water from leaking through and enables the possibility to replace the outsole when required. Their finest cuts of full-grain leather are sourced from Hermès owned Tanneries du Puy in France and will age beautifully over time.

In this episode of the MenswearStyle Podcast we interview Myrqvist Founder, Sebastian Öhrn, about his background and the story of how he started and grew his men’s footwear brand. Our host Peter Brooker speaks to Sebastian about the meaning behind the brand name, operating the business during the Coronavirus pandemic, and how to launch a successful Kickstarter campaign. They also discuss effective use of social media and how the shoes are a Scandinavian twist on a classic British design, incorporating rubber soles for extra grip on icy surfaces and a less chunky silhouette.

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Proud Yorkshireman, Kevin Ellis, spent much of his childhood playing rugby in his local field with his elder brothers. After first giving Rugby League a go he then switched codes to rugby union, enjoying several seasons with Headingley in Leeds, before signing professional. Kevin’s passion for sport, combined with a love of design and fashion, are the driving force behind rugby heritage brand Ellis Rugby. The appeal of the Ellis Rugby brand lies in the striking designs, stylish colour choices and the exceptional quality of the fabrics. The loyalty of customers and the businesses commitment to retaining the heritage and traditions have enabled the brand to grow rapidly. Ellis Rugby are committed to producing quality garments which are inspired by similar like-minded individuals from the rich history of the game of rugby. The brand also creates bespoke fashion collections for professional sports clubs such as Bath Rugby, Saracens, Harlequins, Worcester Warriors, Gloucester, Leicester Tigers, Northampton Saints, London Irish, Hull KR, Castleford Tigers and Huddersfield Giants. Ellis Rugby were also commissioned to design fully licensed ranges for Great Britain Rugby League and the RL Hall of Fame, celebrating the legendary former players of the game.

In this episode of the MenswearStyle Podcast we interview Ellis Rugby Founder, Kevin Ellis, about how he combined two passions, rugby and design, to create a rugby inspired fashion label. Our host Peter Brooker asks Kevin where the inspiration for the vintage designs comes from and what goes into researching the stories of historic sporting heroes. With a background in design and marketing he highlights how he tackled knowledge gaps when first building the business. We also find out about the new Storyteller smart phone feature for the recent Rugby League Hall of Fame collection, where a fully washable microchip is inserted into the woven label, enabling customers to learn more about the heritage of their unique rugby jersey via video when a mobile phone is placed over it.

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Atterley is a fashion destination that celebrates and redefines the boutique experience with one seamlessly stylish online platform. Working in partnership with an inspiring global community of independent fashion retailers, they bring you bespoke access to a covetable mix of premium, emerging, and undiscovered labels expertly curated by some of the world’s most talented fashion buyers. Customers can shop a mix of new and established brands from around the world, from your device to your doorstep with worldwide express delivery as standard. One of the independent retailers partnered with Atterley is Roulette Clothing, owned by David Cullen. This menswear store is where style-savvy shoppers on the Island of Jersey go for their fashion fix. David is also the founder of Atterley stocked brand, Unseen Footwear, which is a relatively new sneaker brand designed for the modern-day gentleman.

A reaction to the brand driven logo obsession of today’s fashion landscape, Unseen footwear is designed for those that recognise that real style is understated, not bold and brash. That’s why each product is visually unbranded, keeping the focus on details such as the subtle tonal embossment on the tongue, and a flash of 3M reflective material at the heel. Inspired by Italian style and quality craftsmanship - but with a British sensibility - each shoe is designed in London but handcrafted in Italy from the finest Italian fabrics and sole suppliers, using artisanal production techniques.

In this episode of the MenswearStyle Podcast we interview Unseen Footwear and Roulette Clothing Founder, David Cullen, about the background story of his menswear store and new footwear brand. Our host Peter Brooker speaks to David about why Unseen Footwear is manufactured in Italy and its focus on sustainability. They also discuss how working with Atterley has brought in extra exposure and revenue during the Coronavirus pandemic; a time when it's difficult to operate as normal for many boutique stores and brand owners due to the lockdown restrictions.
 
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In a world of hyper-convenience and overconsumption L’Estrange London wants to strip away complexity from your everyday, allowing you to do more with less. Their modern clothing system comprises comfortable, timeless, versatile pieces that can be worn in multiple scenarios. They make clothes to look effortlessly smart for life - whether it be a coffee, a meeting, or drinks - never overdressed, never underdressed. This menswear brand believes the future of retail exists in creating more than just a regular store experience. With 'The L'Estrange Apartment' they collaborated with several different brands that reflect their aesthetic and ethos to create a home-from-home experience - a more relaxed space to explore their world and clothes.

The world is over producing, and the output of the textile industry has doubled in the last 15 years to 100 billion units per year. Most of this will end up in landfill and it’s being accelerated by our disposable mindsets and rapidly decreasing times garments are worn. We need to move to a place where we buy less and buy better. Season after season, traditional fashion says we should discard and buy more. Isn’t it time for change? L’Estrange London spend three times longer designing and testing their products, to create truly versatile and timeless clothes that do more. They design your clothes to last, and they want you to care delicately for them.

In this episode of the MenswearStyle Podcast we interview L’Estrange London Co-Founder, William Green, about where the brand name originates from and the story of how the brand was born, which began with a simple smart and stylish men's hoodie. After reaching out and sending samples to fashion stores around the world - and attending clothing trade shows - they were quickly picked up and stocked by the likes of Colette, Saks Fifth Avenue, Isetan and The Shop at Bluebird. With a product design approach to menswear, they don't follow the seasonal approach the majority of the industry abides by. This direct-to-consumer brand is on a mission to simplify the male wardrobe with comfortable and effortless clothing which can be worn for most scenarios. Peter and William also discuss sustainability and how the Covid-19 pandemic has affected trading for L'Estrange London.
 
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In 2013 Kasper Brandi Petersen quit his corporate job at the world’s largest shipping line. He went from wearing a suit and tie to sitting on cardboard boxes in an old apartment. 3 years later he had raised €3m from investors and scaled to 50 people. Today he fights fast fashion by using technology to make a new generation of life-proof minimal menswear consisting of premium cotton shirts that repel stains, odour, and wrinkles. The brand first launched on Kickstarter in 2017 and by 2020 it had customers across 98 countries.

Lotte Vink and Kasper Petersen are the Co-Founders of LABFRESH. In contrary to most fashion houses, they want you to buy less and wear their products longer. They apply exclusive FreshCore technology to premium cotton fabrics. After their brand became the most backed European apparel project in crowdfunding history, they quit their jobs, found an office in Amsterdam, and started building a business from scratch. Over the past 2 years they've built a supply chain, a website and a brand which has seen press coverage across TV, radio and leading magazines. They were finalists in the start-up competition Get in the Ring and the Accenture Innovation Awards, and they won €1000 from Awesome Amsterdam, which they used to make anti-bacterial socks for the homeless. 

In this episode of the MenswearStyle Podcast we interview LABFRESH Co-Founder, Kasper Brandi Petersen, about his background in fashion and how he launched this brand on Kickstarter. Our host Peter Brooker and Kasper talk about how the brand went viral due to its key feature of repelling stains, where websites such as LADbible would show their videos with red wine, beer and milk being thrown onto the shirts. The discussion goes into detail about the fabric technology and manufacturing processes to create repellent clothing. They also chat about their successful Dragon's Den appearances, the effects of Covid-19 on business and how this year he took the whole team to Bali for a month.

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With a history of working in the textiles industry and other manufacturing industries, Simon Cotton is proud to be currently heading up the most exciting company in the UK textile industry. Johnstons of Elgin partner with most of the world's top luxury fashion brands as well as produce under their own label. The company is a truly vertical producer taking raw fibre through to finished product, allowing them to achieve the very highest quality for the most discerning customers across the world.

Johnstons of Elgin has over two hundred years of tradition and experience in textile manufacturing. Since 1797 the company has produced the finest woven products from the finest of fibres. The original mill, on the banks of the river Lossie in the historic town of Elgin, remains the headquarters of their renowned brand. From luxurious cashmere scarves and throws, to historic Estate tweed, the experience and craftsmanship rooted in their history has been passed down the generations. Visitors to the mill see experienced craftsmen producing luxury pieces using traditional methods. Their knitwear mill in Hawick, in the Borders, sits in the heart of the Scottish knitting industry. An important part of the local community for over thirty years, the long history of knitwear production in that part of Scotland, ensures their knitted garments are made with the utmost skill and expertise. A unique family business with tradition and heritage at its core, Johnstons of Elgin promises to continue pushing the boundaries of textile and knitwear manufacturing, while always remaining true to its history.

In this episode of the MenswearStyle Podcast we interview Johnstons of Elgin CEO, Simon Cotton, about the company's manufacturing as a private label to luxury brands as well as their own brand. Best known as a manufacturer, they've been establishing their own brand name with brick and mortar store openings and a focus on digital over recent years. Our host Peter Brooker and Simon discuss how cashmere is produced, the day-to-day of a Chief Executive, the benefits of holding a royal warrant and how the current global Coronavirus pandemic has affected their retail and manufacturing operations.

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JustWears is on a mission to reinvent men's basics using premium, sustainably sourced fabrics and ergonomic designs. Since running the most backed apparel campaign on Kickstarter in the UK, they’ve sold 40,000 pairs to 10,000 customers in 73 countries and have been featured on BBC Dragon's Den. Made from soft cellulosic fibre, MicroModal Air, all underwear is manufactured using a natural, high-performance fabric that is sustainably-sourced from Austria and feels 5x softer than cotton. It all started when Alexander met Yang Liu in a Bangkok hostel, and they lived on opposite sides of the world. After years of long distance, they decided to meet in the middle and make the UK their new home.

While working in finance, Alex regularly complained about his underwear not fitting properly. When he couldn’t find a solution in the market, he decided to do something about it. Together they travelled around the globe, testing thousands of fabrics and prototypes. What began as an idea quickly took off on Kickstarter, and within the first 30 days of their crowdfunding launch, they had thousands of people pre-ordering their underwear. JustWears quickly climbed the charts to become the most backed apparel project ever in the UK. They were then invited to pitch on BBC Dragons’ Den where Touker Suleyman said “you two together will make it”.

In this episode of the MenswearStyle Podcast we interview JustWears Co-Founder, Alexander Walsh, about the back story of this men's basics brand and how he believes many men's underwear brands are out of touch with the modern consumer. Our host Peter Brooker and Alexander discuss how JustWears aims to solve functional problems by using premium fabrics and ergonomic designs. They also chat about how to launch a successful Kickstarter campaign, the perfect sustainable fabric for underwear, the importance of consumer research, and how brand loyalty can be disrupted.

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Bunker Mentality a golf brand for golfers with a love of the great game and who share a different mentality. They are inclusive rather than exclusive, pushing open the envelope whilst not compromising golf etiquette, but full on with their own style, creating a new wave of golf culture. Unlike traditional golf attire, Bunker Mentality’s clothing has a strong modern and fashion-forward spirit that can be worn from 'first tee to last orders'. Born in the UK, this family run independent company was founded by Tamasine and Robert, who gave up their corporate careers to follow a passion for creating something that mattered to them. They believe attention to detail in their products is critical in achieving their mission of 'creating new traditions' and 'future classics' in golf. The brand is known for its dynamic colour, graphic energy, attention to detail and an irreverent sense of humour.

In this episode of the MenswearStyle Podcast we interview Bunker Mentality Co-Founder, Robert Hart, and discuss his varied clothing industry management background and how he came to start Bunker Mentality after picking up a niche golf magazine in Belfast Airport. Our host Peter Brooker and Robert also chat about the brand's modern designs which take inspiration from the general menswear industry rather than golf apparel. The brand aims to put style first and believes polo shirts can be worn all weekend, and not just whilst playing golf. They also touch upon favourite stylish golfers, favourite golf courses, and favourite golf films. Finally, Robert talks about the new Bunker Mentality golf club and Club Bunker App.

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Genevieve Sweeney is a premium British knitwear label that truly emphases the high level of skills and quality of knitwear manufacturing in the British Isles. The brand fuses contemporary design with innovative technical processes and embraces heritage skills found in the Scottish Borders. Made exclusively in the UK, Genevieve is writing a new chapter for the knitwear industry, marrying contemporary design with exceptional hand finishes. Indebted to the time-honoured techniques of artisan makers, the brand has reimagined the possibilities of knitwear. While working in knitwear design and development for luxury brands across the globe, Genevieve gained a unique insight into the dialogue between designer and maker. Inspired by the relationships she built with local British mills and suppliers; the Genevieve Sweeney brand was born.

Colour blocking, clean lines and unusual yarn blends define the Genevieve Sweeney aesthetic, while geometric hand intarsia jumpers have become a brand signature. This handcrafted technique threads a unique narrative through each individual piece. Complex jacquards and metallic accents sit amongst muted tones and natural fibres for timeless unisex pieces that defy seasonal trends. With a naturally innovative approach to knitwear design, she creates custom yarn blends, sources British spun natural fibres as well as selecting eco and sustainable blends from Italy. Each piece is finished by hand with uncompromising attention to detail, transforming everyday knitwear into a premium investment piece. Genevieve Sweeney is committed to sustainability and with the fashion industry now placing great importance on provenance, the brand embraces ethical practices.

In this episode of the MenswearStyle Podcast we interview knitwear designer, Genevieve Sweeney, and discuss how she came to set up her own brand after working for high end brands across the world. It was whilst on a mission to help small handcrafted knitwear manufacturers in Scotland when her brand was naturally born. She was quickly stocked by The Shop at Bluebird and Fortnum & Mason, and then set up her website with the help of her graphic designer friends. Our host Peter Brooker and Genevieve also chat about the brand's unique geometric knitwear designs, sock subscription club, Alpacas, sustainable focus, and how she has coped with a newborn baby during the Coronavirus pandemic.

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Photo: Diana Patient

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VYN is the first repairable sneaker in the world. The brand was founded by Catherine Meuter and Stefan Mathys in 2019. Their goal is to encourage the customer to re-evaluate expenditure and move away from a disposable mind-set, to one where they take care of sneakers, enjoying them for longer. Together they have designed over 40 collections for various brands in Italy, UK, and Norway. VYN came to life over a discussion about the sneaker industry being one of the most polluting in the fashion industry. Production costs are increasing, and the consumer is being asked to pay more, accept lower quality and less longevity. VYN is the footwear industry’s answer to creating a sneaker that is made to last a lifetime.

With the combined expertise of over 15 years in the footwear industry as designers and developers of world leading footwear brands, Stefan and Catherine wanted to answer a burning question: ‘how do you create a sneaker that is made to last?’ They listened to friends, relatives and experts and based on those insights they started to explore solutions to add longevity to shoes. Besides choosing the right components, materials and adapting the construction, their focus became a repair-solution for the sole unit. VYN sneakers are made to be worn, cared for, and can be repaired by the owner. 

In this episode of the MenswearStyle Podcast we interview Co-Founder Stefan Mathys to find out about his fashion background and how the repairable sneaker brand idea was born. Fed up with the season approach the footwear industry traditionally follows, Stefan wanted to create a timeless sustainable sneaker with replaceable pieces. Our host Peter Brooker and Stefan also discuss design challenges, product development, research trips and manufacturing. 

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In 2013 Jason and Karen Kirk launched an eyewear line for individuals. A line that is boldly expressive and proudly inclusive, with shapes that break boundaries. Kirk & Kirk frames are authentic, inspirational, and confident, just like the people who wear them. Jason Kirk grew up in optics, his grandfather Sidney and his great uncle Percy founded Kirk Brothers in 1919 when they converted an old sewing machine into a lens cutter. Karen Kirk studied design in London and was working for Saatchi and Saatchi when she turned to optics.

Motivated by a strong family legacy and a desire to bring something new to the eyewear market, Jason and Karen Kirk started Kirk & Kirk as a line to innovate and inspire. The line was immediately a success and their frames are now sold in 30 countries worldwide. They believe every collection they create should bring something new to the market. Their Kaleidoscope collection offers an array of colours and dimensions that cannot be imitated, and the Centena collection is the only 10mm thick acrylic eyewear frame construction in the world.

In this episode of the MenswearStyle Podcast we interview Co-Founder Jason Kirk about his family's rich history within the optics industry. Jason took an interest in eyewear once he came across an old box of glasses which his grandfather had once made. He then teamed up with Karen who had graphic design skills which complimented his optics knowledge to bring something new and exciting to the industry. Our host Peter Brooker and Jason also discuss innovative eyewear materials, why glasses are an extension of fashion, buying frames and lenses online, and why Robert Downey, Jr. is such a fan of the brand.

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Humans Are Vain (HAV) is a contemporary eco-sustainable slow fashion footwear, accessories and apparel brand that believes in sustainability now not tomorrow. All their products are designed and engineered in Sweden, putting sustainable materials at the forefront of the design process and bringing together all the latest advances in sustainable and recycled materials into one place. All production is carried out in ethical factories in Portugal and they use recycled materials throughout, with a key focus on using materials made from plastic trash salvaged from the ocean in collaboration with The SEAQUAL Initiative, as well as making sure that all products are 100% vegan. They also operate a circular economy, so any unwanted items returned are recycled into new HAV products.

In this episode of the MenswearStyle Podcast we interview Humans Are Vain Co-Founder Chris Margetts and discuss his new life in Sweden, a country which takes sustainability and recycling seriously. Our host Peter Brooker and Chris also chat about the motivations for starting a vegan brand, inspirations for the sneaker design aesthetics, what it takes to become Peta Vegan Approved, and the journey of the business to date. 

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Hims offers a modern approach to health and wellness. Their mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, they’ve become one of the fastest growing direct-to-consumer brands in history. Taking care of yourself doesn’t need to involve a doctor’s waiting room. You can access their products online from the comfort of your room and all Hims products are up to 80% less than what’s currently offered over the counter or through your local pharmacy. Only 1 in 10 guys feel comfortable talking about their looks and health with their doctor, but thanks to Hims, men now have easier access to the care they need.

In this episode of the MenswearStyle Podcast we interview Hims General Manager, Henry Allan, and discuss how the brand from San Francisco has grown so rapidly in the wellness space since it was founded in 2017. After running his own successful direct-to-consumer brand, Henry approached the founder Andrew Dudum to suggest bringing Hims over to the UK with the aim to replicate the successes seen across the pond. Our host Peter Brooker and Henry also chat about the differences between the two markets, regulatory challenges, pharmacy partnerships, providing discreet packaging, and the importance of a simple eCommerce platform for consultations and learning. Peter also shares his own hair loss story and how it affected his confidence whilst he was in a band.

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Alexandra Wood started her tailoring business in 2007 as a hobby and has since designed and made clothing for hundreds of high-profile men who want to make a positive impact to the way they look and feel. Her career started in Savile Row, as one of the first, female owned tailoring businesses. She then went on to re-open the longest standing tailors (400 years) in Bishop's Stortford, with a new, modernised version of men’s tailoring. The brand has recently expanded from made to measure tailoring to successful, ready to wear collections. Alex continues to break the mould when it comes to delivering exceptional quality and service in menswear. The brand has helped land politician Chuka Umunna on GQ’s Best-Dressed top 50 twice, and GQ Columnist Tony Parsons named them ‘Tailor of the 21st Century’. Tristram Hunt, director of the V&A wore an Alexandra Wood two-piece while cutting the ribbon on the vaunted Christian Dior retrospective, and so did director Rupert Goold, while showcasing his new film Judy at the 2019 Cannes Film Festival.

In this episode of the MenswearStyle Podcast we interview Alexandra Wood about how she first got started in men's tailoring and the story of how she set up her business. It was whilst on maternity leave that Alex began as a visiting tailor, meeting clients in their offices or at home. She now serves her clients at the brand's Savile Row showroom and Bishop's Stortford store, whilst also managing the marketing and eCommerce for the brand. Our host Peter Brooker and Alex also chat about education and training, the differences between design and cutting, elevating a man's style, why you shouldn't follow trends, and opening a 1000 sq ft shop to showcase new Alexandra Wood ready to wear collections.

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Photo: Amanda Forman

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WAES Footwear are the world's only plastic-free shoe company. A collaboration of shoe designers, ocean advocates, surfers, scientists, and manufacturers committed to producing beautiful stylish footwear which leaves no trace. The WAES logo is derived from the alchemy symbol for earth and the name itself is an acronym of the classical elements of Water, Air, Earth and Sun which defines their manufacturing philosophy of combining science and natural materials. There are more than 24 billion pairs of shoes made each year from plastic compounds which go straight to landfill. This brand has a passion for the natural world and want to stop fuelling a system stuck on full-throttle and seemingly intent on burying us all under a mountain of plastic. Their vision is for a world of zero-waste shoes, one which promotes tree planting and works in partnership with the natural carbon cycle. Their ambition is to change the way shoes are manufactured and to prove it is economically viable to produce beautiful, durable, and ultimately biodegradable footwear.

In this episode of the MenswearStyle Podcast we interview Edward Temperley, Co-Founder of WAES Footwear, and talk about his love for surfing and what first inspired him to start a 100% biodegradable natural shoe brand in 2019. It was seeing the ocean plastic problem first-hand which motivated him to investigate making plastic-free footwear. Our host Peter Brooker and Edward also chat about launching on Kickstarter, industry greenwashing, the problem with microplastics, new sneaker designs in the process, and the best materials to use for manufacturing sustainable and vegan trainers.

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&SONS clothing, founded by Phil James, is the brainchild of a group of like-minded craftspeople who make their living from taking and shaping superb visual imagery. That close attention to detail and style has now been applied to clothing. The brand is proud to support innovation while valuing the skills of artisans where hard-won expertise is passed on from one generation to the next. That’s why they take such care over the design and manufacture of their clothing, using only the finest natural materials combined with the greatest craftsmanship. These are garments built to stand the test of time. The &SONS project is the creation of a range of unique workwear clothing designed by and for craftspeople, artisan makers and creative pioneers in their chosen fields of endeavour.

In this episode of the MenswearStyle Podcast we interview James Cowdale, Head of Brand at &SONS, and talk about how he came to be involved with launching a fashion label with award-winning photographer Philip James. Neither had worked with clothing before, but both had worked within the creative industries helping to launch other peoples’ brands. When James was asked to assist with the branding he quickly became obsessed with the brand and wanted to be more involved, which is where their partnership began. Our host Peter Brooker and James also chat about how the brand name was chosen, launching on Kickstarter, the target demographic, manufacturing in Britain, leveraging social media for growing brand identity, and their forthcoming workwear heritage range.

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The Devout is a new clothing experience for the UK whereby they present a unique monthly subscription service offering designer brands and vintage pieces. They’re the fashion rental revolution, reducing the volume of clothes going to landfill, providing the latest brands and current-season pieces without the impact, and helping you save money on your clothes. Customers can rent 5 pieces of their choice for just £79 a month. With premium brands available for both men and women, they deliver your box for free in sustainable packaging right to your doorstep. After you’re done The Devout will pick them up and wash them so you can then pick out your next 5 items, and if there’s a garment you particularly like, you can opt to buy it.

In this episode of the MenswearStyle Podcast we interview Steve Bryant, Founder of The Devout, and talk about what inspired him to set up a fashion rental company. He had noticed a gap in the market for everyday fashion rental after seeing the flourishing US subscription industry, and noticed it was only occasion wear being catered for here in the UK. With a successful background in marketing and eCommerce Steve set out to build the brand and rental technology a year ago. Our host Peter Brooker and Steve also chat about how brands are selected for the website, laundry and repairs, changing buyer behaviours, adapting wardrobes for a new post-lockdown lifestyle, and being more conscious about sustainability.

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Snide (Snide London) is aimed at customers who care about how they look, enjoy spending money on superior brands, and yet are keen to let the world know they don't take themselves too seriously. They are sophisticated but have a sense of humour and a sense of irony. The brand is a parody of fake items from the Far East. Snide is the slang for a fake in London and they are also sometimes called Jekyls​ (Jekyls and Hydes = Snides). Their tag line is 'Never Knowingly Right' and the designs all feature a small, and often very subtle mistake. These mistakes, although often not nearly as subtle, often appear in fake goods as their manufacturers are not au fait with the English language or Western culture. Their shirts and polo shirts feature a small logo that, at first glance, resembles Ralph Lauren's Polo design, but on closer inspection it's actually an old-fashioned golfer, hitting a rugby ball, with a hockey stick.

In this episode of the MenswearStyle Podcast we interview David Almond, Founder of Snide London about the backstory of how the brand concept was born. It was a fake luxury watch showing the date of the 41st of January which first got them thinking about how they could use subtle mistakes in their graphics as the ethos for their new brand. Our host Peter Brooker and David also talk about the importance of an original brand story, using high quality materials and fabrics, the fake news zeitgeist, conducting market research at clothing exhibitions, the effects of Covid-19 on trade, and adopting social media for branding.

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Based in Bath, Somerset, FRAHM was created by two best friends - Jason Tripp and Nick Hussey. They make a maximum of 100 high-end men's jackets of each style once a year, selling on pre-order due to their scarcity. They feel jackets from the big brands don't do what they're supposed to. If they're technical, they look awful; but if they're stylish, they don't work properly or last long enough. FRAHM is a men's brand that's a bit more thoughtful and kinder. The brand is officially 'In Aid Of' Mind, the mental health charity, where they give £10 from every jacket sold, and work with them to promote men's mental health. Their multi-purpose jackets are built to work in both urban and rural environments. Detailed and easy to care for, they're also designed to be tough, for real-world use. The founders built the brand to straddle the space between out-there fashion brands and unsexy technical gear, made by skilled craftspeople. FRAHM only sell small batches of one jacket style at a time, and once that batch has gone, it's gone.

In this episode of the MenswearStyle Podcast we interview Nick Hussey, Founder of FRAHM about the lessons he learnt from running his first fashion brand, the benefits of being self-taught in design, taking inspiration from Savile Row tailors, and how being different in business is a great marketing tool. Our host Peter Brooker and Nick also chat about giving back through charity, creating exclusivity through a limited-edition pre-order release model, and how being previously suicidal has now driven him to create inspirational and motivational content on his website to help others.

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Jason West started his first online business aged 15, and he’s since gone on to pursue and engage in a list of projects, some of which have succeeded, and others which have failed. Taking the lessons learned from these early ventures - along with a finance degree - he's now turned his focus to an eCommerce business aimed at the limited edition and luxury trainer industry. LUSSO was founded in 2018 and the business aspires to become a success story in the secondary sale market for limited edition sneakers. The brand ethos is to provide the customer with the best experience of buying and selling apparel. LUSSO have experienced and talented team members which sell and buy a wide range of shoes and clothing, including luxury and exclusive brands.

In this episode of the MenswearStyle Podcast we interview Jason West, Founder of LUSSO Footwear about where his drive for entrepreneurship comes from, the priceless experiences gained from helping to digitally transform a business, and the process of starting his own company with help from digital marketing agency Visualsoft. Our host Peter Brooker and Jason also chat about the benefits of using Klarna for his customers, the importance of having the correct brand size guides, how to combat fraudulent orders, why profit margin matters, the meaning behind the brand name, and aspirations for the future.

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A fragrance range that weaves a narrative from mislaid memories, childhood dreams and long-forgotten hope; STORIES Parfums is a pilgrimage for the senses. Creative Director & Founder of the perfume house, Tonya Kidd-Beggs, curated each blend personally as a testament to the power of fragrance in her own life. Grasse, on the French Riviera, has a long-established fragrance history dating back to the 17th century. It was here that Tonya developed her first two perfumes, STORIES Nº. 01 and STORIES Nº. 02, using only the finest raw materials sourced from all over the world. Tonya employed time-honoured, traditional methods to formulate the perfumes while trusting her intuition to bring balance to the collection. STORIES Parfums is a luxury fragrance house showcasing unique ingredients from around the world. Through the art of perfumery, Tonya pays tribute to the stories that have shaped her life, allowing the wearer to connect with their own story, past, present and future. To awaken the senses: The notes and undertones in the fragrances are delicately balanced and complex. Each scent reflects a part of the brand’s story while encouraging the wearer to connect with their own nostalgia. The products are designed to inspire the redolence of memories. To be gender-inclusive and unique, the bespoke blend of aromas in each fragrance defies gender barriers. 

In this episode of the MenswearStyle Podcast we interview Tonya Kidd-Beggs, Founder of STORIES Parfums about how the business developed from a hobby into a brand, and her journey of learning the art of perfumery. Tonya worked with a fragrance house in southern France to get first-hand experience in making fragrances and to try and recreate a smell she once discovered whilst going through counselling for a personal trauma aged 12. Our host Peter Brooker and Tonya also chat about favourite fragrance notes and blending, how scents can help you recall memories, working with intuition rather than following trends, creating fragrances from stories, and the significance of the sense of smell.

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SANVT is not conventional. Their mission is to develop a collection of high-quality clothing essentials. When designing products, they remove everything that doesn’t add value and invest in what does. They offer true luxury essentials, priced below standard retail pricing. They don’t charge high mark-ups because they simply don’t have to. Unlike most high-end brands, SANVT are committed to offering the very best quality at the very best prices. They have cut out the middlemen, kept their distribution model lean, and by selling online from their warehouse in Germany, they’re able to keep markup at 2-3X rather than the 6-8X industry standard. Each step of their process aims to disrupt the status quo of the fashion industry, bringing you the best of the best, without the inflated pricing. SANVT do not follow fashion fads and they don’t create new designs each season. Instead they offer a permanent, all-year timeless collection. This means that they can dedicate more time to rethinking every detail of their essential garments. Products will not only last through wear and tear but survive the changing tides of fashion trends. SANVT has a vision to minimise the environmental impact of their manufacturing processes, and they offset all production related emissions by actively supporting local forest protection programmes.

In this episode of the MenswearStyle Podcast we interview Benjamin Heyd, Co-Founder of SANVT about how he and his brother started the brand in 2018 with the simple idea of making the perfect t-shirt. After working for large global fashion/footwear companies that were inefficient and profit margin focused, Benjamin had the urge to start his own clothing brand that would be sustainable and inspired by contemporary design. Our host Peter Brooker and Benjamin also chat about the meaning of the brand name, the challenges of finding production partners, why they're focused on being a lean company, and giving customers their perfect sizing through a dedicated web size finder tool.

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Benny Hancock is a global industry pro make-up artist who has spent over a decade painting the faces of celebrities, supermodels, and VIPs. Benny is a leading authority on high performance makeup and having spent years working closely with men’s skin, he appreciates how men’s skin differs to women’s and the look men want to achieve. His work has been praised by fashion and grooming insiders and featured in some of the world’s leading style publications. Founded on the belief that make-up for men should enhance rather than conceal, Benny has developed high-tech, wearable formulations using superior ingredients to achieve the most natural finish. The result? Lightweight yet hard-wearing products with invisible yet enhancing coverage; it’s the ultimate no makeup makeup look for men.

In this episode of the MenswearStyle Podcast we interview Makeup Artist Benny Hancock about his new cosmetic line aimed at men. It was over a decade ago when he trained as a makeup artist at Pinewood Studios, and today along with his new product line he has a Virtual Mirror tool which uses AI so men can test and try products for the best colour-match using the camera on your Smartphone or computer. Our host Peter Brooker and Benny also talk about how men's makeup is becoming more popular, how makeup has been used on actors in films for decades, the process of bringing the brand from concept to market, and how the rise of Zoom meetings is stimulating demand.

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Joshua Roberts, Co-Founder of Cannaray is passionate about mental and physical health. He’s endlessly interested in how we can improve upon our own hardware and software through the practices of meditation, diet, exercise, compassion and smiles. In his current role as the Chief Business Officer and co-founder at Cannaray he’s able to put this passion to work creating next generation CBD products for health and wellbeing. Cannaray believe in bringing you only the best that CBD has to offer, the highest quality plant extract, the most premium blends and products that fit into your daily routine with ease. In a sea of CBD confusion, their mission is to demystify what it does, how it works and where you'll find The Gold Standard formula. They strive to make CBD easy to use, enjoyable and accessible, allowing you to feel more balanced – both mentally and physically – no matter the time of day.

In this episode of the MenswearStyle Podcast we interview Cannaray Co-Founder Joshua Roberts about his background working in finance in New York and spending a year surfing in Costa Rica before moving to the UK to start Cannaray with five founders. Joshua had a strong insight into the maturing CBD market in America and wanted to bring this to the young UK market by raising awareness and educating people on the health benefits. Our host Peter Brooker and Joshua also talk about running a business via video conferencing, the myths and facts about CBD, and how Cannaray is the next generation CBD brand.

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TUSTING is a family-run British heritage company with roots deep in the English leather and shoe trade, and the fifth generation of the family is now at the helm. With over 130 years of experience tanning, grading and trading the world’s finest leathers, they reinvest this deep and expert knowledge of leather with the skills of talented craftsmen and women to make wonderful, heirloom-quality leather goods which combine truly original character with unmistakable quality. Edinburgh graduate of physiology and pharmacology, Gillian Tusting is at the helm for all things brand and customer-related, using her wealth of management consultancy experience to oversee customer experience and ensure that TUSTING never waver from the qualities and values that their customers love so much. University of Cambridge graduate, Alistair Tusting first spent time working in product design for a global power tool and hardware manufacturer, but longing for a little more glamour, he turned down a place on an MBA to join the TUSTING family business in 1990.

In this episode of the MenswearStyle Podcast we interview TUSTING Director Alistair Tusting and Head of Brand Gillian Tusting about the rich leather making heritage of their family business. Today, the brand's leather goods are made in England and shipped all around the world to customers in Japan, America, and China. Our host Peter Brooker asks them about the various technical processes involved in making a leather bag, why full grain leather is durable and gets better with age, sourcing leather from the best tanneries, and how the in-house repair service helps customers save their beloved bags when accidents happen.

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Inis Meáin, established in 1976, is a luxury design and manufacturing company. Inis Meáin is one of the Aran Islands situated off the west coast of Ireland. Renowned for its unique history of knitting, it is a tradition that has been refined by the advance of time and technology and then reinterpreted for each collection in the finest of yarns. Bright and subtle colours, inspired by land, rock and sea, reflect the seasons. This is the island where all the clothes that bear the Inis Meáin name and symbol of the upturned currach boat are made and exported all over the world.

In this episode of the MenswearStyle Podcast we interview Inis Meáin Founder Tarlach de Blácam about how the business was first set up with the aim to provide jobs for the younger residents so they wouldn't need to leave the island for work. Today they have 50 different knitwear styles that are sold globally within stores such as Todd Snyder, Bergdorf Goodman, Beams and Anderson & Sheppard. Our host Peter Brooker and Tarlach also discuss the heritage and how Aran sweaters are world renowned, hand knitting, life on the wild Atlantic island, and growing an online business.

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Hockerty was created by three young entrepreneurs at their early 20s as they realised it was difficult to find affordable tailor-made clothing. Like most other startups, they started from their own bedroom with money borrowed from friends and family. As the company grew, more young and passionate professionals joined the team and helped them grow the company. Their vision was to spread comfortable, elegant and perfectly fitted clothing throughout the world. Ten years later, this dream has come true with more than 250,000 customers to date. Their team of more than 60 people are based in Zürich (Switzerland) with offices in Barcelona and Shanghai.

In this episode of the MenswearStyle Podcast we interview Hockerty Co-Founder Alberto Gil about the beginnings of his online business. The three partners were previously working within tech companies when they discovered and experienced made to measure tailoring in Shanghai, which first gave them the idea for Hockerty. Our host Peter Brooker and Alberto also discuss the obstacles of working with overseas tailors, targeting niche customers, digital innovation, body measurement technologies, overcoming competition, and how Covid-19 stopped people from buying suits and hindered production.

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Raketa was created in 1961 in honour of the first cosmonaut in the world, Yuri Gagarin. With its moving parts all produced in the Factory, and with a design marked by the DNA of three centuries of Russian history, the Russian brand Raketa has acquired a strong reputation amongst worldwide collectors. The main sources of inspiration for the brand comes from heroic personalities and sensational achievements e.g. the Baikonur model has special features needed for space travel and was designed in collaboration with famous Russian cosmonaut Sergey Krikalev. The Factory has also collaborated with the great Russian aircraft constructors Sukhoi and Tupolev to develop watches for pilots. Some models have achieved iconic status and are prized by collectors around the world, such as the Polar model with a 24-hour movement specially designed in 1969 for Soviet arctic explorers. Raketa is one of the few brands in the world whose mechanical parts are all products within its own factory, including the spring (the beating heart) which is one of the most difficult parts to make. Each watch has no less than 242 separate components and manufacturing of one watch involves the work of 103 specialists, and 8201 separate manual operations.

In this episode of the MenswearStyle Podcast we interview Raketa Watch Factory Managing Director David Henderson-Stewart about how he came to be involved within the horology  industry with no prior interest or knowledge of watches. David was attracted to the rich history of the Raketa brand and he had noticed his friend buying Soviet watches. He adopted the brand at a time when nobody was interested in it, describing Raketa as a "diamond sitting on the floor". Our host Peter Brooker and David also chat about the time and resources required to modernise a factory, the difficulty of making mechanical movements, making watches for cosmonauts, having a unique and "unconventional" brand identity, the emotional side of watchmaking, and the Russian tradition of gifting watches.

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