Memes & Machines (Oliver Yonchev and Catty Berragan)
Explorez tous les épisodes de Memes & Machines
| Date | Titre | Durée | |
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| 22 Nov 2023 | Snoop Dogg, VIRAL Marketing SECRETS and Meta's Mind Reading Technology Revealed👀 | 00:42:09 | |
This week's topics include: 🔍How can marketers stay motivated? 🔍Snoop Dogg’s genius marketing stunt - why did it go viral? 🔍How can you elevate the customer experience by creating friction? 🔍What does Meta’s mind-reading technology mean for our future? 🔍Why & how to focus on niches in brand marketing Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 20 Sep 2023 | DUMB Things Companies do🤦 | 00:53:54 | |
Talking points this week include:
Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 06 Sep 2023 | Influencer marketing is LAZY | 00:53:28 | |
This week, Catty & Oliver take a deep dive into:
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Memes & Machines on YouTube: https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev Follow Catty on LinkedIn: linkedin.com/in/cathal-catty-berragan-8a2270a0
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| 11 Oct 2023 | Growth HACKING, Reddit SECRETS and the PSYCHOLOGY in MARKETING | 00:42:06 | |
Topics covered this week include: ✍️ How to grow on Reddit? ✍️ Is growth detrimental to brand marketing? ✍️ Will AI ruin creativity or help it? ✍️ What does 0-1 mean? ✍️ The benefits of building teams in big cities ✍️ Sponsoring events: valuable or ways of money? ✍️ What is ‘barrier psychology’ and how do brands use it to drive sales ✍️ Debate of the week: keep or scrap the “content calendar” 👀 Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 06 Mar 2024 | The DEMISE of Industry Media and has AI Gone too far? | 00:46:14 | |
This week’s topics include: 🔈How will the role of an agency look in a future landscape. 🔈Are we seeing the death of industry media? 🔈Scotland’s very own Fyre Festival scandal: The Wonka experience that sparked controversy👀 🔈Debunking the Myth: Is TikTok truly in the decline? 🔈 We finish by discussing our most underrated social platforms, with a hint of Farcaster. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 15 Nov 2023 | AI in Marketing, Growth Hacking Instagram and Christmas Ads🎄 | 00:55:57 | |
This week's topics include: 🙌Humane AI the next big thing? 🙌How AI is transforming the creative? 🙌What is WhatsApp community and should you use it in your marketing? 🙌Growth hacking tactics to increase your following on Instagram? 🙌What makes the perfect Reel? 🙌Christmas ads in 2023: what’s the verdict? 🙌Debate of the week: is attention at all costs worth it? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 28 Mar 2024 | Driverless Cars and the END of Media TRUST as we Know it? | 00:44:57 | |
This week’s topics include: ⭐Catty’s trip to San Fransisco: How vain should you be in your marketing? ⭐Waymo; the autonomous taxi service that is displacing the motor industry. ⭐Media trust is at an all time low: Who is to blame? ⭐How to strike a healthy balance of fun and identity. ⭐A step by step process to get people talking about your business. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 24 Jan 2024 | AI in Marketing, Search EVOLVING and why Apple’s Launch MISSED the Mark🎯 | 00:44:05 | |
This week's topics include: 👉 Hospitality is poised to take advantage of AI but will it?👉 Mo Gawdat’s creative process is fascinating: find out why?👉 How AI will affect search?👉 Is generative AI the digital equivalent of wearing a fake Channel handbag?👉 How automation can be used to make marketing teams lives better?👉 Apple’s spacial computing’s launch content launch missed an opportunity what was it?Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 20 Apr 2024 | The BIGGEST Marketing LESSONS We’ve Learnt from Scaling Multi-Million Dollar Agencies 👀 | 00:49:27 | |
This week’s topics include: 🕓 Why Marques Brownlee dubbed Humane AI as ‘The worst product I’ve ever reviewed' 🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry? 🕓 Why Cameo’s poor business model has resulted in 90% staff redundancies. 🕓 How the fundamentals from brand marketing can make you a better product marketeer. 🕓 Underrated skills in marketing: Our definitive list. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 14 Dec 2023 | Marketing Predictions, Fake Launches and why Brands Should Reject Perfection ❌ | 01:03:32 | |
Catty returns and this week's topics include: 🦧Our thoughts on the launch of Google Gemini 🦧How to avoid marketing misses 🦧How to get a head start on 2024 🦧The rejection of perfection 🦧2023 reflections and predictions for next year Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 21 Aug 2024 | Why being ''BAD'' is a good thing when marketing YOURSELF! | 01:03:18 | |
This week’s topics include: 🙋♂️Flux AI: Why no censorship may be detrimental for brands. 🙋♂️How far is too far?: How creators, small and big businesses should be acting. 🙋♂️The bad guy redemption arc: The importance of your online reputation. 🙋♂️Knowing your mission: Which pockets should you as an individual, and as a brand play? 🙋♂️Steven Bartlett's ad disclosure controversy: Injustice or part of a broader crackdown?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 11 Sep 2024 | LINKEDIN: How to go VIRAL | 01:04:32 | |
This week’s topics include: 📊LinkedIn’s play for vertical video: How you can garner millions of views by being an early adopter. 📊Content is king: Why perfecting video content will always keep you ahead of the curve. 📊 Perplexity now implementing ad products? The new era of advertising. 📊 Hardware developments and why they’re lacking in an AI age. 📊The dangers of big tech superpowers. 📊Is photographing a dying art in a AI world. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 03 Jun 2024 | The GUIDE You Need To Become a "A PLAYER" 📖 | 00:47:51 | |
This week’s topics include: ⭐Nike’s latest collab: Is it rule one of marketing or should we be letting old trends die out? ⭐Attention at all costs: What does Alexander Wang’s latest ad campaign teach us about high agencies battle for attention. ⭐Catty’s viral tweet: Why high visibility doesn’t always equal high performance. ⭐’Just because you can, doesn’t mean you should’: The outdated career construct which may affect your enjoyment in employment. ⭐A players and where to find them. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 04 Sep 2024 | The ''Asch Paradigm'' - Why People Copy Online? | 01:06:10 | |
This week’s topics include: ✅ A16Z's Top 100 Gen AI tools: Some unexpected picks. ✅ Proactive or reactive: Why is no-one talking about Predictive AI? ✅ The asch paradigm: The psychological principles that influence our online habits ✅ How to maintain authenticity and our guide to steering clear of those pesky 'binfluencers'. ✅ The Trust Dilemma: Why you should aim for the magic 4.6-star review. ✅ Conspiracy Theories: Is there a perfect time for posting your content? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 13 May 2024 | Mark Zuckerberg's 10 SECRET Laws To Marketing | 01:13:37 | |
This week’s topics include: 🔥 The Met Gala memes. 🔥 What makes a great ad and why you shouldn’t trust an ad agency that can’t market themselves. 🔥South by South West is heading to London: Our thoughts. 🔥Are Apple in the middle of an identity crisis? 🔥How to bounce back after back to back misses. 🔥AirBNB just cannot lose: Here’s why. 🔥Ten lessons from Mark Zuckerberg: A business guide from an early founder of Facebook. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 04 Oct 2023 | Side Hustles, AI and an Email Marketing MASTERCLASS🖊️ | 00:56:27 | |
In this episode, Oliver & Catty cover: 💡How to grow your instagram? 💡What does augmented reality mean for marketing? 💡The power of email marketing - back to basics 💡Social media side hustles worth doing 💡How to tell a great story? 💡What makes a good marketing brief & how to decipher what your client wants/needs? Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 06 May 2024 | Why Social Media Followings Are Becoming REDUNDANT | 00:48:38 | |
This week’s topics include: 📷 British vs American marketing: Why the Hardest Geezer went from loved to hated. 📷 How strategy and creative briefs differ: The full breakdown. 📷”You move what you measure’, the ‘Cattyism’ for creating ‘smart goals’. 📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant. 📷 Social media 3.0: Should you team be onboard? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 20 Dec 2023 | Is Mr Beast ruining YouTube? 👀 | 00:58:41 | |
Merry Christmas🎅 Our last episode of the year! And this week's topics include: 🎄 How NOT to be boring in your marketing 🎄 What's the secret to Guiness's exceptional marketing? 🎄 Is the Mr Beastification of YouTube a good or bad thing? 🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally? 🎄 Our marketing resolutions for 2024 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 24 May 2024 | Open AI vs Google vs Apple: Who Will Win The AI War? | 00:43:30 | |
This week’s topics include: 🤘Sam Altman: Has he gone too far this time? 🤘Why Open AI’s latest scandal only contributes to the lack of trust in Artificial Intelligence. 🤘Which new kids on the block will be at the forefront of AI innovation. 🤘Hiring: Landing the perfect employee and tips on how to do so. 🤘Miss of the month: Why 1000’s of brands missed the perfect ad opportunity with the New York/Dublin Portal. 🤘Ad of the month: Why did ‘e.l.f. Cosmetic’s’ corporate communication ad go so viral? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 17 Jan 2025 | The TikTok Ban Explained: Who Wins, Who Loses, and What's Next??? | 00:43:05 | |
This week’s topics include:
📱The TikTok Ban: What’s next, and how we think it’ll shake out.
📱Impact on Music: Why this could be a major blow to artists and the U.S. music scene.
📱The Domino Effect: Will other countries follow suit, and what could it mean globally?
📱Winners & Losers: How brands are reacting—and who stands to gain if TikTok disappears.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 25 Sep 2024 | How to Create Better Content with AI in 2024... Concept to End Product:Things we Wish we Knew Sooner | 01:16:30 | |
This week’s topics include: 🗣️Content creation: Our definitive top tips. 🗣️Starting from a blank canvas? Here’s our step-by-step creation process. 🗣️10x’ing your creative output: The best tools you need to know. 🗣️The full production process and how to distribute your work effectively. 🗣️Culture over everything: The value of having creative sparring partners. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 19 Jul 2024 | The Top AI Tools For Content Creation 👀 | 01:03:34 | |
We’re back with new co-hosts! And this week’s topics include: 🫵 An introduction to Chris & Ben. 🫵 Gen AI: What a future landscape will look like in a generative AI era. 🫵What are the moral implications of generative AI? 🫵We each discuss our three top tools which 10x our workflow. 🫵’Just because you can, doesn’t mean you should’: Exactly where you should be implementing AI tools in to your workflow. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
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| 14 Nov 2024 | Why Trump’s Election win is the DEATH of Mainstream Media, HYPE Houses and AI CREATION🤖 | 01:04:05 | |
This week’s topics include: 🦅Memes and Machines: Our new format! 🦅The rise in content influencer houses and the evolution of co creation. 🦅Runway’s new features: The next step for AI and the importance of staying ahead. 🦅Trumps election: Why the social landscape of the election was the final nail in the coffin for traditional media. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
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| 07 Dec 2023 | Why TikTok isn't a search engine, keeping your comments on and Catty AI - W/Special Guest: Pollyanna | 00:55:32 | |
This week we have a special guest joining Oliver and topics include: 🕶️ An introduction to Pollyanna; Flight Story’s Strategy Director and her path in to creativity. 🕶️ Should brands turn off their comments on social media? 🕶️ Why are people are watching TV on TikTok? 🕶️ Is TikTok a search engine? 🕶️ Are hashtags finally dead? 🕶️ Is the X/Twitter boycott justified? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 01 Nov 2023 | The Next BIG Social Network, Creator Lead Brands And ChatGPT HYPE🚀 | 00:55:18 | |
This week's topics include: 🚀What’s the next big social network ? 🚀Has Musk destroyed Twitter? 🚀What is virtual fashion and how to use it? 🚀What can companies learn from creator lead brands? 🚀Debate of the week: Will ChatGPT change the world? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 05 Dec 2024 | Celebrities Turned Content Creators, Rise of AI Businesses & How To Get BETTER Outcomes 📈 | 01:00:46 | |
This week’s topics include:
🐐Redefining celebrities and influence: Why your favourite sports stars are opting for content creation.
🐐AI first businesses which are taking over: The importance of staying ahead and how to maximise your workflow.
🐐Time is money: How small teams can achieve more by simply valuing time.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 20 Mar 2024 | The TikTok Ban & Crypto All Time HIGHS📈 | 00:42:29 | |
This week’s topics include: 💰The TikTok ban: Is it warranted? 💰Should you be ‘anti-algorithm’? And how to fight back. 💰Who should be accountable and how to filter your own online experience. 💰Web3: Record Bitcoin highs and the bull run is on. 💰OpenAI’s CTO’s controversial Wallstreet interview: Is the cat out of the bag? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 30 Aug 2023 | Why is ChatGPT getting worse? | 00:54:22 | |
In this episode, Oliver and Catty discuss topics including:
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
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| 13 Mar 2024 | How to become an EARLY Mover in Marketing and get AHEAD in business👀 | 01:01:28 | |
This week’s topics include: 👟Great ideas and where they come from. 👟Google becomes early movers in trying to kill AI clickbait. 👟Human intelligence vs artificial intelligence: Who wins? 👟Ben Horowitz - Difficult conversations: What we have learnt. 👟Social issues within marketing: Are you as a marketing team liable? 👟Wendy’s dynamic pricing: Is this the beginning of a trend for surge pricing? 👟How to strategically measure fundraising within a business and why you shouldn’t be celebrating just yet. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 25 Jul 2024 | Why Content THEFT is BIG Business🤫 | 01:02:14 | |
This week’s topics include:
🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 16 Jun 2024 | How Apple Are Monopolising the AI Eco-System👀 | 00:49:15 | |
This week’s topics include:
🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time. 🔎The best marketing strategy ever: How Nicole the Intern’s ‘solo’ marketing strategy, is taking over the internet. 🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests. 🔎 MSCHF: From marketing agency to cult heroes in the fashion world. 🔎Jacquemus, Jacamo, Jacamez or Jack Moose: How luxury fashion is becoming social first. 🔎 Why you should focus on building an audience before building distribution.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 10 Jan 2024 | Marketing Skills that MATTER in the AI age, the Future of Media, and the Secrets to x10 SALES | 00:55:36 | |
We're back! And this week's topics include: 🌍 Jobs: how will technologies like AI with impact marketing roles? 🌍 What skills marketeers need to focus on in order to standout? 🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how? 🌍 Media predictions for 2024 and the future? 🌍 Why YouTube will continue its dominance? 🌍 The AI automation stack that could change podcasting forever? 🌍 Is the traditional planning process dead? - and what needs to change in 2024 if you want to be effective? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 20 Jun 2024 | The Behavioural Science Behind Rory Sutherland’s B2B Marketing Framework 👀 | 00:45:00 | |
This week’s topics include: 🫱Algorithms: Some of the key touch points and trends to accelerate your visibility. 🫱B2B marketing: How Rory Sutherland’s philosophy on B2B marketing is reframing the science behind what really matters. 🫱How will ad companies look in the future. 🫱The burden of choice: How AI is supplying the through balls for more shots on goal. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 18 Oct 2023 | Taylor Swift CONSPIRACIES 👀, Twitch, PR and Small Budgets big Results | 00:51:11 | |
Up for discussion this week: 💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad? 💣 New Twitch feature: what does ‘stories’ mean for creators and brands? 💣 Are brands overlooking stories in their social media strategy? 💣 How changing a single word can get you a 70% better outcome in your marketing? 💣 Our ad of the week and this one hits hard! 💣 And we debate how we would spend a $10k, $100k, and $1mil marketing budget? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 01 Feb 2024 | Farcaster, memes, full stack creators and the best creative model for marketing | 00:52:21 | |
This week's topics include: 🚀 Why is Farcaster blowing up? 🚀 How are memes breaking down barriers in luxury? 🚀 Move over social media manager move in full stack creator. 🚀 Capcut: is it going to kill agencies? 🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype? 🚀 How to create out of home ads that stand out? 🚀 Catty's favorite creative framework revealed 👀 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 14 Aug 2024 | The Fundamentals of SCALING a Business in 1 Hour 18 Minutes and 7 Seconds⏰ | 01:18:07 | |
This week’s topics include:
👟Business models of the future: How you can adapt. 👟How open source is revolutionising the game for tech companies. 👟Navigating business as a small agency: Why the incumbents are at risk. 👟 Influencer & creator marketing: Why are companies so damn lazy? 👟 Do you really care about your data? 👟 Abusing brand influence: The benefit of bringing the creators onboard.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:  / oliveryonchev
Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
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| 13 Sep 2023 | TikTok famous, building a personal brand and the end of the Metaverse | 01:02:30 | |
Topics that Oliver & Catty delve into this week:
Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 27 Sep 2023 | Bias, AI Wars and the Social Media SINGULARITY | 00:47:01 | |
In this week’s episode we answer some big questions, including: 🚀 What’s more important, talent or culture? 🚀 What is survivorship bias? 🚀 Do I need a broadcast channel on instagram? 🚀 How do I translate a video to another language? 🚀 Is paying for X worth it?
Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev | |||
| 30 Dec 2024 | The Big Fat Festive Roast of 2024 🎄🍾 | 01:21:32 | |
Thank you for tuning in to Memes and Machines throughout 2024 🍾 This week’s topics include: 🎄 What we got wrong this year: Unpacking the turkey and trimmings of everything that missed the mark. 🎄 What we got right this year: A festive sprinkle of cheer as we celebrate all our right predictions from this year. 🎄What we predict for next year: Peeking under the tree at what Santa may deliver in 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
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| 11 Apr 2024 | Why Personal Brand Is A LIE & The Secret Industry HACKS You Need To Know About👀 | 00:53:13 | |
This week’s topics include: 🔎Growth hacks: Was the Billie Eilish marketing strategy a step too far from Meta? 🔎’Questing’, the term coined within Web3 but just how beneficial is it? 🔎Why you may be focusing on the wrong metrics: How to remove unnecessary marketing noise. 🔎Personal brand and why negativity sells. 🔎Will LinkedIn be the new Facebook and how to take advantage of the newest update. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev | |||
| 07 Aug 2024 | AI and Music: Is This the START of a New Era of Music, or the END?👀 | 00:55:37 | |
This week’s topics include:
🚀The breakthrough of AI music: How AI will change music production forever.
🚀AI use cases: Who benefits, and who suffers?
🚀Creator tools: How next gen will look and which brands need to adapt.
🚀Lessons and insights in to growing and scaling million pound AI businesses.
🚀VTubers: Samurais, chihuahuas & wily foxes.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 08 Nov 2023 | AI Regulation, Skills of the Future and Social Media UPDATES | 00:54:49 | |
This week's topics include: 👀 X changes that you need to know about. 👀 New AI regulations - what do they mean? 👀 What skills do marketers need when AI does more of the work? 👀 How has TikTok shop mastered social commerce? 👀 What’s a new instagram feature in BETA that could help your UGC strategy? 👀 Word association with brands: tells you all you need to know. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 23 Aug 2023 | Memes & Machines - Why the world needs another marketing podcast 👀 | 00:47:32 | |
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry. | |||
| 31 Oct 2024 | AI Agents Are Here! Elon’s Robot Scam & The Reality Of The 4-Day Work Week👀 | 00:57:41 | |
This week’s topics include:
🎃The Adobe Max event: An AI infused future and the benefits for creators.
🎃AI and copyright: Where’s the Line? Ethics, Ownership, and the Future.
🎃Elon’s AI robot scam and why this is the new precedent for product launches.
🎃Unlimited PTO and four day work weeks: Progressive step forward or productivity nightmare.
🎃AI agents: The next big phrase we will all be hearing about.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 17 Jan 2024 | The END of Mobile, Personal Brand and the Bull Market📈 | 00:52:56 | |
This week's topics include: 🛎️ What is the Rabbit R1 device? 🛎️ Will it result in death to mobile phones...? 🛎️ How to find the best direction for your personal brand 🛎️ The US SEC approval of bitcoin ETFs - what's next? 🛎️ Web3 marketing in 2024 🛎️ AI to improve your workflow Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 04 Apr 2024 | The Most UNDERRATED AI Tools & IMITATION Marketing | 00:37:12 | |
This week’s topics include: 🌱Google Vlogger: How you can implement AI in to your creative process. 🌱How automation agents are the next step in productivity. 🌱‘Brandter’ the play on ‘brand’ and ‘banter’: Heinz joins the conversation 🌱Which companies are eligible to join in on ‘Imitation Marketing’ 🌱April Fools: How Ol fell for the oldest trick in the book. 🌱’Practice what you preach’: Why brands claiming to be greats, failing at their own game. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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| 20 Feb 2024 | Zuckerberg vs The Apple Vision Pro and The TOP Super Bowl Ads of 2024 🏈 | 00:48:09 | |
This week’s topics include: 🕶️The best and worst of the Super Bowl 2024 ads. 🕶️The secret formula to a winning ad. 🕶️Apple vs Meta - Zuckerberg’s competitor review, sincere or desperate? 🕶️The pipeline of agency and in-house marketing: Which should you use and when. 🕶️Bespoke in-house services: The ultimate rebrand for freelancers. 🕶️Elon’s battle for creator attention. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev | |||
| 30 Nov 2023 | Making Viral ADS, AI is the end of Search, Pitching TIPS and 2024 Predictions🔮 | 01:04:19 | |
This week's topics include: 🪄The Oatly ad everyone loved - we believe it was flawed, but why? 🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀 🪄Has AI changed search forever? 🪄How can you influence AI so your brand appears in chatbot responses? 🪄What are the top tips for winning a pitch? 🪄Debate of the week: Should LinkedIn company pages be managed by social teams or corporate comms? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 16 Jan 2025 | Top 10 Major AI Predictions That Will Completely Revolutionise Life In 2025: Full AI Workforces? | 01:13:55 | |
This week’s topics include: 📖The good, the bad and the ugly: The full rundown of our AI predictions for 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 14 Feb 2024 | The Next BIG Search Engine, the New Internet Hero 'SPUDMAN', and the END of Nike❓ | 00:49:10 | |
We've reached the 1% club, and this week's topics include: 💡Farcaster: What's new? 💡'Chrome killer': A new browser from Arc. 💡Surreal's latest campaign hijack story. 💡How local superstars are becoming the new influencers. 💡Psychology: The mental processes employed by companies to keep you hooked. 💡 Email automation conspiracy theories🔮 💡The Mcnamara Fallacy - Disregarding meaningful metrics and why we do it. 💡 Business of Fashion ''Is Nike losing its edge'' - Our verdict. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 09 Oct 2024 | The Best AI Video Creation Tools... Memes, Ad of the Year & Custom GPTs👾 | 01:02:38 | |
This week’s topics include: 👾James Blunt's ad of the year: Why leaning in to meme culture is so important. 👾The best internet trends: Novel ideas that just work! 👾Personalised GPTs: Are hyper personalised algorithms the future of social? 👾Staying ahead: Practical AI use cases and why prioritising consuming over creating is so important. 👾Video creation top tips: Tools and advice.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 16 Dec 2024 | TikTok Creator SCAMS ❌ Australia’s Ban On Social Media & The IMPORTANCE Of AD Placement👀 | 01:06:46 | |
This week’s topics include: ✔️TikTok Battles & Creator Scams: The growing trend of creators exploiting impressionable audiences for financial gain.
✔️Australia to implement ban on social media for U16’s: A positive step in tackling phone addiction and how it applies to the older generations.
✔️’Context is seldomly thought about’: Why ad placement is often overlooked.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 18 Sep 2024 | The Next Generation AI Tool Review... MiniMax, Heygen, Perplexity, Hedra, Loopy & Open AI etc. | 01:07:27 | |
This week’s topics include: 🤟 OpenAI’s latest innovation, 'Strawberry': Why this release is truly a gamechanger this time. 🤟 The newest tools (Adobe, Heygen, MiniMax, Hedra, Loopy): A full breakdown. 🤟How this six-person startup is taking on tech giants — and winning: What’s behind their success? 🤟The best AI search engine: How Perplexity are setting the gold standard and what you can apply to your own work. 🤟The boring creator pandemic: Treading the line of integrity and clickbait, while staying true to yourself. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 28 Apr 2024 | The DEVASTATING Collapse That The TikTok Ban Will Bring 📉 | 00:42:49 | |
This week’s topics include: 👋 The TikTok ban and the importance of getting ahead if you’re a creator. 👋Meta’s AI race and Zuckerberg’s personal brand revamp. 👋Snapchat’s new positioning: What does this mean for the future of the platform. 👋TikTok shop’s controversial rise and why it is here to stay. 👋Calvin Klein’s X strategy: Farming impressions or mastering the algorithm.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: / oliveryonchev | |||
| 26 Oct 2023 | AI Avatars, Ryanair's Marketing GENIUS and Podcasting Success🎙️ | 00:40:09 | |
This week's topics include: ⭐ What's the secret to Ryanair's marketing success? ⭐ Out of phone - TikTok's twist on out of home ⭐ Are podcasts more trustworthy than other forms of media? ⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍 | |||
| 02 Oct 2024 | Why Hollywood's biggest CGI director, James Cameron: Is all in on AI🚨👀 | 01:04:35 | |
This week’s topics include: 🎬Marques Brownlee’s new app: Why the Internet is calling MKBHD a hypocrite. 🎬Zuckerberg the goat? Meta’s new ‘Orion’ glasses and why they’re the augmented baby step into a virtual world. 🎬Culture battles: Meta, Spotify, and YouTube’s AI translation roll out. 🎬James Cameron: The godfather of CGI joining the AI board of Stability and why you should be jumping on the hype train. 🎬Going mainstream: The productivity dilemma Nvidia face when silk sheets killi the hustle. 🎬LinkedIn's Yellow Badge Drama: Stories of scams.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn:
/ cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn:
/ oliveryonchev
Follow Ben on Linkedin:
https://www.linkedin.com/in/ben-kaluza/
Follow Chris on LinkedIn:
https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ | |||
| 28 Aug 2024 | Will AI END the 9-5 workday? | 01:01:34 | |
This week’s topics include: 🔥Why within the next ten years, we will see the death of the 9-5. 🔥The gig economy: Why people are opting to go independent. 🔥Is remote working detrimental to your mental health, friendships and work ethic? 🔥The importance of prioritising friendships and the struggles of nurturing real connection post covid. 🔥Are 'workplace families' a scam? 🔥The top three 'boring' marketing tactics are why they continue to be so effective.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
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| 28 Feb 2024 | Brand Strategy SECRETS, Marketing Mistakes and the Mobile Phone TEST 👀 | 00:44:51 | |
This week’s topics include: ⭐Coinbase win the bid for Liquid Death’s Super Bowl ad campaign. ⭐The art of becoming a reactive brand and how to get ahead of the curve. ⭐Luxury brand Loro Piana's venture into Internet culture: Does it work? ⭐Strategies for sustaining focus within your marketing plans. ⭐The critical role of advertisement placement and why it is detrimental to your campaign success. ⭐We share some of our biggest marketing mistakes, and what you should be doing to avoid them? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
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