#MediaSnack (ID Comms)

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says. 

You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. 

The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017. 

In this episode we find out:

• what is Bob trying to achieve
• what drives him
• when he’s going to quit (no time soon I expect). 
• what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg
• what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes
• and, whilst everyone reads his books, what does HE read for inspiration

You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview

So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman

An ID Comms Podcast

Episode Links:

The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.

Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey

#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’

John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did  It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! 

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

What do you think about this episode? Please leave your comments down below and send us a question you’d like us to cover on a future show.

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? 

Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. 

Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. 

Episode Links:

Festival of Media website
http://www.festivalofmedia.com/global/

Festival of Media twitter
https://twitter.com/FestivalOfMedia

Jeremy King twitter
https://twitter.com/jeremyking05

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and align industry leaders in creating new solutions to address this challenge through “uncommon collaboration.”

The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem.

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "


My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members. 

 "Let your experts be the experts" is great leadership advice for managing agencies.

On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"

My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme

Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities. 

Over the last few years, the advertising industry has been witnessing how media agencies were pushing new trading models to increase their revenue while advertisers raise their concerns about the lack of transparency within the digital media value chain. The ANA report increased tensions and the global industry has been looking for innovative ways of self-regulation.

Latin America as a region, was far from the US or Europe. The two biggest markets had opposite realities: Brazil has legislation that prevents the operation of media agencies, allowing creative agencies to perpetuate an obsolete model that allows remuneration at standard commissions based on media investment and media rebates from media owners. On the other hand, Mexico saw the peak of new trading models pushed by media agencies. The rest of the region will follow between these two different realities.

In April 2021, Mexico approved a 13 article Law that aims to eliminate and prosecute non-transparent media practices between advertisers, media owners and agencies. The Law has been approved by the senate and it is yet to be published in the official book to be effective.

Are remote agency pitches here to stay?
They've been a necessity over the last year, but savvy advertisers are seeing many benefits, so will we ever have in-person pitches again?
Here's the #MediaSnack alternative perspective on how the best remote pitches work plus we share THREE GREAT TIPS for advertisers on how to plan the most effective agency pitch, based on our recent experiences (good and bad) designing and managing agency pitches for some of the world's leading advertisers.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

All agencies are complaining of a 'TALENT CRISIS'
So what's causing this and how is it affecting advertisers?
Here's the #MediaSnack alternative perspective on the causes and implications plus we share THREE GREAT TIPS for advertisers on how to protect your best agency talent and keep your competitive advantage.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Think you know what the modern media director's role is? You might be surprised.
The job has changed a lot in recent years.
Here's the #MediaSnack alternative perspective on what makes a successful media director plus we share THREE GREAT TIPS on how to be a star media director and some insights about how you can work more productively with a media director.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media?

Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.

Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Think you know marketing procurement? All about cost-savings right? Not any more.
The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now.

Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media procurement experts on how to succeed in media procurement and how you can work more productively with media procurement.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Many of the world's most successful marketing teams have a secret...
They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies.

Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share THREE GREAT TIPS for media and procurement leaders on how to set up a successful media council in your own company.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

30, 60, 90, 120 days or more??

What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?

This is THE most loaded question for marketing and procurement to ask their agencies.

Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing.

This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Join us this Friday for a special MS before we take our summer break. 
A look at what we’ve learned in the last 18 months, trends for advertisers & agencies
Reflect on the accelerated changes
Where we are heading for the rest of 2021 and beyond
What implications for advertisers, agencies and everyone else.

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.

John Coyne: https://www.linkedin.com/in/coynejohn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1?

Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...?

On today's #MediaSnack we unpack some of the critical areas of focus and share with you what we believe is the NUMBER ONE PRIORITY for your attention in Q1, to set up for a successful year ahead.

Don't hesitate or you risk losing your competitive advantage. Remember, "the squeaky wheel gets the oil and the early bird gets the worm"

If you are an agency, watch to learn more and be on alert that this question is coming...

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Want to know the SECRET to a productive and long-lasting relationship between advertiser and agency?

I’m sure we all know examples of where they go wrong, but what makes the best ones go right?

On this week’s #MediaSnack we explore THREE TIPS to help you create and maintain a high-performing advertiser/agency relationship.

The best ones become true business partnerships. There’s usually a lot of money (and reputation) at stake, so it's always worth working hard to make it the best it can be.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk?

If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business?

It takes some thinking and some planning

On this week’s #MediaSnack we give you THREE TIPS to get the BEST agencies competing for your upcoming agency pitch.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently?

Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive.

But these days as the pools have shrunk, have advertisers found more effective measures? Especially as more media investment is traded in biddable media, what's the right solution?

RELEVANCE and CONTROL are key to generating the optimal outcomes.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Three tips on how to write the best agency pitch brief.

If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right.

At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.

It can make the difference between a great agency relationship and a bad experience. Reputations are on the line.

On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing. 

My guest for this episode is Marla Skiko, Global Head of Media at Ford.

"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"

This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious. 

"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"

In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. 

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.

However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.

In this episode, we look to unpack:
- What has been deemed non-compliant
- The implications directly for the IAB
- What it means for advertisers and what you should be doing

CLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.

#MediaSnack #MediaForGrowth

Can Programmatic spend be audited?
Yes! And it must be given the size of spend. 
Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase. 

Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this channel has to offer.

We all crave that feeling of doing something we know is inherently good for society. We all also want to drive a positive ROI in our businesses. But can achieve both in a singular initiative?

In this week’s #MediaSnack we talk with the Leadership at SeeHer to understand more about how brands are working harder to accurately portray all women and girls in marketing, advertising, media, and entertainment, so they see themselves as they truly are and in all their potential.

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack, we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently.

We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Advertiser CMO exactly how to secure the right relationships with the right agencies.

And, as always, we have tips to help you set the stage with clarity and transparency.

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#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

What is the industry thinking about media talent in 2022?

On the latest #MediaSnack we unpack results from our latest 2022 Global Media Report on the state of Media Talent.

Learn about advertisers and agencies biggest concerns, where there is optimism and agreement and where do they still disagree about the future?

Paul Stringer joins #MediaSnack host Tom Denford with results and analysis from the 2022 Global Media Talent Report.

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."

My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager

#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch. 

Find out:
- What is Brett's role at Chobani and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Brett's best industry leadership tips

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.

Find out:
- What is Sam's role at Bayer and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/)
- Plus Sam's best industry leadership tips


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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

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Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop

Find out:
- What is Amy's role at Good-Loop and what is she most proud of professionally?
- What does she see are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus Amy's best industry leadership tips and more!

You can find Amy here: linkedin.com/in/amy-williams-
And more about Good-Loop here: good-loop.com

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.

Find out:
- What is Anthony's role at Serta Simmons and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Anthony's best industry leadership tips and more!

You can find Anthony here: linkedin.com/in/anthonypmartinez/

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show!

Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive.

The global media industry has faced innumerable challenges, many of which we have documented and discussed on #MediaSnack over the years.

Now the industry is at an inflection point, new ideas are emerging, new leaders, new companies, new techniques. We believe we can all build a better media industry and a better media solution for the brands we all love.

Our focus for each show will be an angle or trend on the media industry, always with a positive and optimistic spirit. We keep our can-do attitude, driven by a belief that we can all be doing things a little better, improving the industry for the next generations.

#MediaSnack on LinkedIn audio is a powerful forum to share ideas, build relationships and grow the media industry for us all.

Bring your ideas and be a part of the show!

For this launch show I'm inviting a whole family of previous #MediaSnack guests so we can all find out...

"WHAT ARE THE BIGGEST CHALLENGES THE MEDIA INDUSTRY NEEDS TO ADDRESS?"

Is there anything in marketing more misunderstood than procurement?

Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.

For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders.

Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more.

#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows. 

In this episode:
Buying Less for Less by Gerry Preece
Madison Avenue Manslaughter by Michael Farmer
Magic and Logic from CIPS, the IPA and ISBA

Are you a Procurement Professional trying to grapple with the big issues of the day or are you trying to better understand Procurements pain points?

If so, then this #MediaSnack episode is a good primer. We drill down on four main themes covered at the 2022 ANA Advertising Financial Management Conference and give you some things to implement today in your organization that will help you gain a competitive advantage. 

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In this episode: ANA Resource List for Diverse Suppliers
https://www.ana.net/miccontent/show/i...

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#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you.

At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identify the key areas of agency evaluation and get them aligned to a scoring methodology they are happy with.

We always want our clients to be making decisions together that they are all happy about.

Our key tips:
Align on the evaluation criteria at the beginning of the process - and ensure all relevant stakeholders are onboard
Ensure the right balance of weighting between strategic and commercial evaluation areas
Don’t feel like you need to evaluate everything - focus on the things that will really make a difference between agencies


Plus we give some practical examples of how this works during the agency pitch processes we design and manage at ID Comms.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.

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Episode links:
#MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ... 

Rob Rakowitz Festival of Media 2019:    • Media Sustainabil... 

About GARM: https://wfanet.org/leadership/garm/ab...

GARM, Twitter accelerated brand safety agenda: https://wfanet.org/knowledge/item/202...

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#MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.

#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID Comms where we help brands get the media they deserve.

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https://www.idcomms.com/
#mediaforgrowth
#bettermedia

Who's going to #ANAAFM this year?

It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers

In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.

We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.

The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.

Find out:
- What is Evan's role at Audible and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!

You can find Evan here: linkedin.com/in/evan-kory-35774a61

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall

Find out:
- What is Brian's experience in the industry and what is he most proud of professionally?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics.

I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.

You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/

Get certified as an Ethical Advertising Executive here: https://www.iaethics.org/get-certified

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

---

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.

Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.

Download the report here: https://www.ana.net/miccontent/show/i...

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.

The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution

On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.

In this Episode:

Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651

Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...

The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior

IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...

Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...

In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch.

We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated.

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#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

-------

Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!

#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

What do you think about this episode? Please leave your comments down below and send us a question you’d like us to cover on a future show.

Echoing that iconic scene in Monty Python's 'The Life of Brian' we ask ourselves what the advertising trade bodies have ever done for us?

On #MediaSnack we give a rundown of some of the landmark work across the last 5 years from the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).

We thank them for their leadership and continued vision of what is possible.

Episode links:

WFA Diversity, Equity & Inclusion Census - please take part before July 2, 2021
https://wfanet.org/knowledge/item/202...

Monty Python "What have the Romans ever done for us?
   • Monty Python   Wh... 

ANA Conference events: (see you there)
Media Conference: https://www.ana.net/content/show/id/m...
AFM: https://www.ana.net/content/show/id/m...
Digital & Social: https://www.ana.net/content/show/id/m...

ANA 2016 Media Transparency Study:
https://www.ana.net/content/show/id/i...
#MediaSnack

ANA + ID Comms Video series: The ANA Media Transparency Report: Five Years On
https://www.ana.net/content/show/id/i...

The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to business outcomes.
Regular #MediaSnack viewers will know we believe that good KPIs are the cornerstone to getting media seen as (and working as) a lever for company growth.

We also celebrate the ANA's 'Media Leadership Growth Council' which is a smaller group than their Media Committee, tasked with aligning media to the ANA's CMO Growth Council, this is their boilerplate, its a work of beauty...

For more information on the Media Leadership Growth Council, please contact Mark Stewart (mstewart@ana.net).
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Episode links:

Download the ANA 'Media KPIs That Matter' report here: https://www.ana.net/miccontent/show/i...

Follow some of our tips for REFRESHING media to be a new source of company growth, by following our free workbook for marketers.
www.IDComms.com/GROWTH

Also check out:
ANA Media Transparency report 2016 - https://www.ana.net/content/show/id/i...
ISBA contract template - https://www.isba.org.uk/knowledge/con...
WFA - Project Spring -  https://wfanet.org/leadership/project...
WFA - Media Charter - https://wfanet.org/leadership/global-..
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#MediaSnack is the weekly LIVE show for curious media professionals who are reshaping the global industry. Join us every Friday at 11am ET and 4pm UK.

Thanks for watching, if you enjoy #MediaSnack please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact.

The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla.

“The transparency report really just gave us some more things to think about. There were some more talking points. It was just more information and background that helped inform conversations that were already right underway,” she says.

Marla, who was working at Publicis Media when the report was originally published and joined Ford in January 2020, says there were issues for Ford around standards, brand safety and metrics that all needed roadmaps for internal and partner use to ensure nothing was left to chance.

“We also changed the makeup of some of we, we thought about, you know, who do we need to have internally so that we have accountability on ourselves. Do we have the right people in the right roles who have the right understanding of how data and technology work and how that's associated with our media spending so that we can then partner with our agencies. It should be, you know, equal on both sides,” she says.

And, she adds, it’s a collaborative process. “The ANA has been really helpful in that and bringing marketers together so that we can benchmark off each other. We can compare notes and as we define what this should be, we then have more of a holistic nature of looking at this. You don't just see it from your angle, but you hear what other people are talking about,” she says.

ID Comms talks to Lou Paskalis, former SVP, Customer Engagement and Media Investment at Bank of America, about the ANA’s Media Transparency report and its lasting impact.

“While we didn't uncover any issues on our own, we went from a rather short contract, relatively speaking at the time with our agency to a very long one, which was rife with thou shalt nots, about various activities that may or may not have been happening at the holding company,” he says.

Lou, who was SVP, Enterprise Media Planning, Investment and Measurement Executive when the report was published, says that the information from the ANA enabled Bank of America to protect itself from some of the behaviors alleged to have been happening across the holding companies. “It just became imperative to elicit each of those items and describe our expectation in what kind of penalty we would expect if we were to find that those activities were taking place against our will,” he says.

The company worked through these issues quickly during the summer of 2016 thanks to the financial sector’s culture of risk mitigation but Lou recognizes that others might have taken longer to react. And he adds that the ANA’s work in providing frameworks, essential tools and resources, and, even in some cases, providing consultancy, like a contract template ensured that no one could avoid the issue.

Reflecting back, he argues that the unity showed by the industry in tackling this complex issue could teach today’s marketers a thing or two. “I think we need to have a consensus agenda as a marketing industry and work with some other trade associations in partnership. The reality is that the biggest platforms still receive 90 to 95% of their revenue from advertisers. And yet advertiser leverage has diminished over the last 10 years. As a result, a lot of things are happening that the marketing industry is neither benefiting from nor are consumers necessarily. I think we have to have a focused agenda with everybody pulling oars in the same direction,” he concludes.

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:

- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?


We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.


#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows. 

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute

Find out:
- What is Nandini's experience in the industry and what is she most proud of professionally?
- What she sees are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Nandini here: linkedin.com/in/nandinijammi

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.


Because the best are short of time, our guests answer only 6 questions in 20 minutes


We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.


We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?


-----


#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.


Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  


Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage"

What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly.

Lina agreed on the Chief Media Officer title with her new boss when she moved from a brand marketing role into the leadership of the company's media investment in 2019.

"Not everyone in media is born in media as a career, a lot of my background is in brand marketing and sales...I chose to leave brand marketing and join media". Lina says the role allows her to connect to Eli Lilly's consumers and better understand their motivations so their brands can be more real, something she says we need even more after a pandemic.

My guest for this episode is Lina Polimeni, Chief Media Officer at Eli Lilly.
https://www.linkedin.com/in/lina-poli...

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising. 

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this episode is Bill Wise, CEO of Mediaocean.
https://www.linkedin.com/in/billwise/

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Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc.

Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company growth.

"My job is to build a center of excellence and drive our capability forward really three to five years into the future"

At Mars Ron and his teams talk about "Progress over Perfection" and he explains you have to learn and iterate at speed. "The job is never complete and you will never be perfect. Make the hypothesis and go fail, move forward, learn and do it again. If you're measuring, if you're improving that's progress and it's better than not doing anything at all...so for us Progress over Perfection is the real leadership and you go from there".


Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this episode is Ron Amram, Senior Director, Global Media at Mars Incorporated.
https://www.linkedin.com/in/ronamram/

A candid conversation with Uber's Travis Freeman. How did the business have to pivot in 2020?
What does the Global Head of Media and Social at Uber consider the biggest challenges for the media industry? How can media directors use their influence as a force for good in the world?
And what does Travis do in his spare time to reflect and recharge away from media?
Find out all this and more on the latest episode of #MediaSnack Meets.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

My guest for this episode is Travis Freeman, Global Head of Media & Social at Uber.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

A candid conversation with Wendy Clark. What does the new CEO of Dentsu International consider the biggest challenges for the media industry? What is she trying to achieve at Dentsu to meet the future needs of advertisers? And what does she do in her spare time to reflect and recharge? Find out all this and more on the latest episode of #MediaSnack Meets.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

My guest for this episode is Wendy Clark - CEO of Dentsu International one of the world’s largest communications groups.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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Wendy's tip for leadership: Sun Tzu 'The Art of War'
https://www.amazon.com/Art-War-Sun-Tz...

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

My guest for this episode is Kirk McDonald - CEO of GroupM, North America, one of the world’s largest media agencies.

We ask:
1. Tell us who you are and what you do?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.

On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies

We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. 

Recorded on July 28, 2023.

At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

How can you make your company the best at media?

What is the roadmap and actions you need to take to transform the complex media operations of a major company?

How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?

These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. 

We get tips from Rob on:

• The role of the global media director
• How to prioritize your time to be most effective
• The importance of having CMO who is interested in media
• How to align support across a large company to drive change
• Finding motivation for successful teamwork 

Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.


Episode Links:

Rob Rakowitz LinkedIn

Rob Rakowitz Twitter

The Global Alliance for Responsible Media

Truth, Lies & Advertising by Jon Steel

Hooked by Nir Eyal

Space Race by Jim Taylor

Bob Hoffman, aka The AdContrarian

Scott Galloway 'The FOUR'

Rob Norman Twitter

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).

This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. 

Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. 

We get back to basics to learn:

• Who are the bad guys?
• Where does all the money go?
• How big is the problem really, who should we believe?
• If you get rid of fraud do media prices go up?
• How can you work directly with publishers?
• How does ad fraud actually work in technology?
• How can you use Google, facebook and YouTube more effectively to cut fraud?
• What should you be asking your media agencies to do to help?

Episode Links

Dr. Fou LinkedIn

Dr. Fou Twitter

Dr. Fou SlideShare

Dr. Fou's Report on Ad Fraud and Cyber crime

You’ve hopefully already read the facts. Programmatic is still a MESS.

But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…

On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.

In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”

In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.

In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers

Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll

If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.

Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor

We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.

At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP

Find out:
- What is Freddie's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Freddie here: https://www.linkedin.com/in/freddie-l...

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.

Find out:
- What is Florian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Florian here.

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for listening, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.

Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.

Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.

Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.

Better Pitches = Better Partnerships!

On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch. 
Featuring guest speakers from leading trade associations, agency leadership and major advertisers:

• Matt Kasindorf -- SVP, Business Intelligence & Insight at the 4A's
• Nicholas Louisson -- Director of Agency Services at ISBA
• Greg Wright -- SVP,  Brand & Media at the ANA

We give listeners some tips on improving the pitch experience for all.


At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3

Find out:
- What is Brian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brianokelley

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study

The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.

The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”

The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.

With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.

There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.

On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.

We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.

We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!

Download the full ANA report for FREE HERE.

At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.

Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Lauren here.

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#MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brad here: linkedin.com/in/brad-moranchek-a4110818

-----

#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

-----

My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer

You can find Christine here:   / christine-guilfoyle 

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:

- This year’s biggest problems in media and marketing
- The media mistakes that are still being made today
- Who’s been winning (and NOT winning) in marketing and media
- The role of AI in the future of marketing and advertising

--

Links
#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U 

The Marketing Week Mini MBA: https://mba.marketingweek.com/ 

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/ 

--

Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

MediaSnack’s most anticipated episode is BACK for 2024!

Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.

--

Links

• What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers

--

Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 

🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

--

#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

• How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
• What makes a strong startup partnership with a brand?
• When to partner and when to acquire a startup?
• How do you start on an innovation track?

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter

Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.

--

Links:
Follow Evan on LinkedIn:
https://www.linkedin.com/in/eshap-media-cartographer/ 

--

Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
🌐 YouTube: https://www.youtube.com/@mediasnack 
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

--

#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨

Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.

Each episode, we'll break it down into three key segments:
👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses.
👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts.
👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading.

--

Links
“To Pitch or Not to Pitch”:
https://www.idcomms.com/blog/to-pitch-or-not-to-pitch

Follow Evan on LinkedIn:
https://www.linkedin.com/in/eshap-media-cartographer/ 

--

Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

Don’t forget to leave a review and follow us to stay updated with the latest episodes.

🌐 YouTube: https://www.youtube.com/@mediasnack 
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 


#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead.

01:15 - How Not to Lose

    -What the Omnicom-IPG merger means for advertisers and media buying power
    -Key regulatory hurdles and potential industry ripple effects
    -What non-Omnicom/IPG clients should be doing right now

12:50 - How to Win

    -How brands can leverage industry consolidation for better deals
    -Key negotiation strategies in a competitive agency landscape
   - Why now is the time to stress-test agency capabilities

20:39 - #MediaSnack Meets: Mark Ritson

   - The state of media and advertising today—and why marketers are getting it wrong
   - The power of consistency and why sticking with what works beats chasing the new
  -  Why too much change is killing marketing effectiveness

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

    -What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers
    -Winning the Digital Pitch https://www.idcomms.com/blog/winning-the-digital-pitch
    -20 Must-Ask Questions for Digital Media Pitches: https://www.idcomms.com/20-must-ask-questions-for-digital-media-pitches
    -Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=251_se_go_res_tx_nonbrk&utm_medium=search_paid&creative=718241472628&keyword=ritson%20mini%20mba&matchtype=e&network=g&device=c&gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE

Want to stay ahead in media? Visit https://www.idcomms.com/
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work. 

00:00 - DJ’s Role at the Ad Council

02:14 - Career Highlights and Big Wins 

03:55 - Challenges in the Media Industry 

05:23 - Leadership and Career Advice 

06:46 - Outside the Office 

07:32 - Looking Ahead 

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. 

You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera 

Learn more about the Ad Council: https://www.adcouncil.org/ 

Want to stay ahead in media? Visit https://www.idcomms.com/ 

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond.

01:04 – How Not to Lose

• What the Omnicom-IPG merger means for advertisers of all types
• A strategic framework for navigating uncertainty
• Why most advertisers should renegotiate—not pitch

12:04 – How to Win

• How to avoid the hidden costs of cheap media
• Modern media audit strategies that actually work
• Why effectiveness—not discount—is the new metric for success

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Explore the Omnicom-IPG Merger Hub: https://www.idcomms.com/omnicom

The High Cost of Cheap Media:  https://www.idcomms.com/blog/the-high-cost-of-cheap-media

Winning the Digital Pitch: https://www.idcomms.com/blog/winning-the-digital-pitch

💡 Want to stay ahead in media? Visit https://www.idcomms.com
🔗 Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?

What will happen in the FBI investigations into US media practices?

How can we repair trust in the advertising ecosystem?

Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.

In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.

We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'



Episode Links:

Doug Wood LinkedIn

Doug Wood Twitter

ReedSmith Twitter

ANA contract adoption research

'The Selfish Ledger' on YouTube

Dark Data: Control, Alt, Delete by Douglas J Wood

"I think we massively overcomplicate things and I don't actually think we need that much data"

Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets

Is relevance more important than personalization?

Are agencies managing decline?

And what exactly is the 'Interim of Things'?

Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.

Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.


#MediaSnack Meets


Episode Links:

Tom Goodwin Twitter

Tom Goodwin LinkedIn

Zenith Media

'Digital Darwinism' by Tom Goodwin

Rory Sutherland Twitter

Scott Galloway Twitter

Maria Konnikova Twitter

Derek Thompson Twitter

Seth Godin Twitter

Faris Yakob Twitter

My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies. 

For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do I. 

I first met Belinda a few years ago at an excellent ANA Media conference where she was speaking  about EA’s plans to build their internal media capabilities. This was in 2017 and up to that point I had not heard someone talk about in-housing (that word) with such a clarity of vision and so articulately. Since then, Belinda and her team at EA went on a fascinating journey which she details in this episode, some things worked, some did not and needed refining. It really is a masterclass for anyone thinking about how to approach in-housing of their own media operations.

If you pay any attention to the media industry then you have probably either seen Belinda at an event or you have read something she has written about media. She has also become an important voice for diversity in the industry, in 2019 being named the Diversity Ambassador for the World Federation of Advertiser and she still sits on their global media board.

I always appreciate Belinda’s view of what we all do because, in these often divided and confrontational times she approaches the industry with more humanity than I think I see in anyone else. She wastes no time dwelling on negatives and always seems to have an optimistic and pragmatic view forward. 

The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York.

She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership.

We find out what motivates her, where does she find her inspiration and mentors?

Episode links:

The Marketing Society website
https://www.marketingsociety.com/

The Marketing Society twitter
https://twitter.com/themarketingsoc

Gemma Greaves twitter
https://twitter.com/gemmahgreaves

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

• What does a Global Media Director do?
• How ad fraud is still a major concern for advertisers
• You should treat a media budget like your own money
• How to manage internal stakeholders and improve their knowledge of media
• The importance of defining your company's operating model for media within the marketing organization
• The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
• How marketers are approaching the threat of 'direct to consumer' brands
• What are the skills that make a good modern media director?
• Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? 

Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. 

Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud. 




Episode Links:

Method Media Intelligence website
https://www.methodmi.com/about/

Method Media Intelligence twitter
https://twitter.com/method_mi

Shailin Dhar twitter
https://twitter.com/ShailinDhar

Bad Men by Bob Hoffman (Amazon)

https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700 

The Attention Merchants by Tim Wu (Amazon)

https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850 

Thinking Systems by Donella Meadows (Amazon)

https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 

The Donella Meadows Project - Academy for Systems Change (link)

http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/ 

In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.‬___________Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/postsAbout ID Comms:• ID Comms is a strategic media consulting company, founded in 2009• We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.v

In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Head of Performance, Alex Morse.Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/posts

In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila  of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital advertising and wondering where their money goes. Finally, we respond to a viewer question about Daily Mail Group’s financial reporting which shows that they “set aside” £26m ($40m) to pay rebates to UK media agencies, this is about 7% of their ad revenue and for the first time gives an official benchmark to UK press rebates.

#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms

This week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special!With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what does it cost to buy a spot in the Super Bowl?- who are the major Super Bowl advertisers this year?- we consider why do brands prize Super Bowl spots so highly?- how have brands used digital and social channels like YouTube and Facebook to extend the impacts and views of their Super Bowl commercials? We will meet Stephan Schwarz, Business Analyst at ID Comms who gives us some of the social media numbers and trends behind the Super Bowl advertising.Finally, we look at the good and bad of Super Bowl advertising and consider why this is such a one off event and not something which raises the bar of brand communications consistently across the year.

On this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their restructure and their ability to reverse recent fortunes and find organic growth and grow margins. In today’s episode we delve further into these questions. We pick up on news that ITV, the UK’s largest terrestrial broadcaster has started an investigation into one of the UK’s largest media buying agencies (Dentsu-Aegis Network) for failing to meet their trading commitments (ITV suggest that the agency didn’t spend enough of its clients money with them). We discuss the merits and challenges with these kinds of big agency trading deals and wonder what the real benefit might be to brands when they seem to fail like these with increasingly regularity. Finally, Tom has a little moan about the poor standards of agency marketing collateral and what might be done to improve this. 

On this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They were both due to collaborate on a joint task force to address accusations of media rebate practice but they have fallen out a little and the 4A’s raised the temperature last week by issuing their own guidelines without aligning with ANA. Cue the ANA (rightly) criticising the 4A’s for going “rogue” and issuing incomplete guidelines. We look at the facts and analyse the 4A’s output. Next we try to make sense of the very complex Sony media review results which began to trickle through, it looks like a massive win for Mediacom. Or is it? We uncover more confusion. Finally we think about what might be driving Facebook’s stellar numbers from their Q4 reporting. We ask "is it sustainable and will it last"?

On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agencies are making their pitch a priority and focusing the best talent, resources and value to their brands. We take a review of Omnicom Group’s Q4 results and look at the behaviours and movements behind the numbers, programmatic media buying revenues are driving 25% of their total group growth and we expect Omnicom to shortly announce details of their 3rd media agency network, which if you remember, was prompted by the recent big P&G media win in the US in 2015. Finally, we hit 100 subscribers (yay!) and as promised we invited our lucky 100th subscriber to ask us a topical question. The winner was Simon Peel, Global Media Director at adidas who asked us a great question about the hot topic of media transparency.Links from the episode:"Fatal February"http://www.campaignlive.co.uk/article...http://www.thedrum.com/news/2016/02/1...Omnicom Q4 results:http://adage.com/article/agency-news/...http://www.brandrepublic.com/article/...http://www.mediapost.com/publications...http://mandmglobal.com/omnicoms-third..._______________________________________About ID Comms:• ID Comms is a strategic media consulting company, founded in 2009 • We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance. Visit our website: http://www.idcomms.com

On this week’s #MediaSnack we reflect on some more bad news for Publicis Groupe’s media operations in the US after Walmart one of the world’s largest advertisers shifts $900m media billings out of MediaVest without a pitch. Its unclear who will be Walmart’s new media agency. But this represents another big blow for Publicis Groupe as it is in the middle of an expected restructure of its media operations. Pressure is on now to stop the losses and start winning business. Next up we consider the meaning of Media Transparency and argue that the conversation needs to get back to a higher level, with advertisers and agencies committing to rebuild trust. We also announce the launch of the ID Comms 2016 Media Transparency Survey which will seek insights into how marketers view transparency and how important that is to built trust and more meaningful and productive working relationships. Finally, we respond to a viewer's question about how to get into the media industry and we think about where we would want to work if we were to start over….

ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDCommsOn this week's #MediaSnack we hear from David about his recent trip to Paris where he presented to the WFA (World Federation of Advertisers) Sourcing Forum. The WFA represents the interests of the worlds leading brands and the Sourcing Forum is a very impressive group of the worlds most influential marketing procurement leaders. David explains the work ID Comms has done with WFA to research different marketing operational structures. The Paris meeting follows a similar session in NY back in December 2015. A white paper of the results will be published by WFA shortly. Up second, we discuss the launch of the ID Comms 2016 Media Transparency Survey which looks into how the myriad transparency issues might be affecting trust between advertisers and their media agencies. It will also give insight into which areas of transparency might be most influential in building trust. We are interested in transparency as an aspirational business principle rather than something toxic. Leading up to the ANA's findings of the investigation into media rebate practice in the US, The ID Comms survey will hopefully provide some constructive additional context. Please participate in the survey, links provided below. Closes on 4 March. Finally we discuss news reports that some major mobile network operators are considering providing their users with network wide Ad Blocking technology, allowing customers to have better control over how ads are served to mobile devices. It's an interesting move. Certainly users are fatigued with poor quality, intrusive ads on mobile. It's a good challenge back to the advertising community. It coincides with Mobile World Congress (MWC) happening this week in Barcelona. One notable keynote by Sir Martin Sorrell highlighted the gap between mobile's share of global ad spend (6%) versus consumer media time spent on mobile (25%). Agencies want to reduce that gap, the mobile networks might have something to say about that! 

On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just for entertainment purposes even if you don't believe the statement. This is part of a long "confessions" series by Digiday. Next up we review a new campaign by Pre-roll superstars Geico.com - you may recall their "Unskippable" activity from last year which won awards everywhere, notably at Cannes. To raise the bar further they've come out with a new format called Fast-Forward which shows more intelligent use of YouTube's TrueView functionality. Links below to watch the films, great insight really well executed. It shows a brand and agency (The Martin Agency) really on their game and understanding how content, context and connection work together. We quickly mention that the ID Comms 2016 Transparency Survey closes today, please check out the links below to participate if you haven't already. Results to be published end of March. Finally we take a look at some impressive results coming out of Havas Group and consider behind the numbers what is driving the recent strong performance of this marketing services group.