Med Spa CEO (Heather Terveen)

Considering bringing in a new device or product?

In this episode, we unpack 5 key things to consider to ensure you launch it profitably.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today we’re talking about a concept I call Default Thinking. It’s the idea that if you don’t like the current state of your life and business it’s because you are a victim to your default thinking.

Tune in to uncover where your default thinking may be preventing you from creating the results you'd like in business and life.

MENTIONED IN THIS EPISODE:

✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.

Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and they’re ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don’t miss out!

HIGHLIGHTS

00:00 How Sarah and Julia upleveled my brand and website.

04:00 Why does website ownership matter?

10:30 Tips to maintain authenticity and cohesive branding.

17:30 The language you need to attract potential clients

19:15 What is the client experience when using your website?

26:15 Top tip to protect yourself from potential lawsuits.

31:15 How to have an effective lead generation strategy that grows your email list.

33:00 Common SEO mistakes to avoid.

45:00 What you should do for broken links and technical issues on your website.

RESOURCES + LINKS

Learn more about Smith & Crawford Company HERE

Smith & Crawford Checklist HERE

Book a Strategy Call with us HERE

FOLLOW

Smith & Crawford : @smithandcrawfordco

Heather: @heatherterveen

Website: heatherterveen.com

Today we’re talking about low versus high-ticket offers.

Should you focus your med spa around entry-level offers in the hopes of growing your business from a more volume strand point?

OR...

Should you flip it around and focus on growing with signature high-ticket offers?

This question is unpacked in this episode and so much more...

MENTIONED IN THIS EPISODE:

✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages

This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.

Plus you’ll have a chance to ask me your questions directly, live.

This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).

You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on August 4th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.

If you struggle to consistently market your med spa, or think that "selling" is slimy: it's likely because you need a shift in how you think about marketing.

Tune in to this episode of this podcast to learn how to take a heart-centered relationship marketing approach to your marketing strategy.

Patient-centric selling and marketing is totally possible for you.

Listen in to learn more...

MENTIONED IN THIS EPISODE:

✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages

This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.

Plus you’ll have a chance to ask me your questions directly, live.

This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).

You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.

Is your aesthetic spa or clinic's experience cohesive?

Most spas and clinics have fallen victim to creating compartmentalized experiences for their customers.

Tune in to learn how to create a "WOW" customer journey through establishing a cohesive experience.

MENTIONED IN THIS EPISODE:

✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.

Today's episode we're diving into some of the most common questions I get asked about customer acquisition.

What marketing channels are the "best?"

What's currently working in 2024?

Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you.

And so much more!

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!

HIGHLIGHTS

• How to market intentionally to ideal patients that invest in premium services.

• The process to audit your current offerings to create your signature menu.

• 3 shifts to make in your business to get premium results.

• The social media strategy to put in place

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Looking for more customers in the door of your med spa?

Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy.

Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you.

But if you’re even a moderately busy med spa here’s why more customers in the door isn’t the KEY place to focus when it comes to making more money.

Where should you be placing your focus in order to rapidly grow your revenue and profits?

Tune in to this week's episode to find out.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Marketing and selling a crappy offer can feel like an uphill battle.

Compelling and demand-worthy offers make growing your business so much easier.

In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs. 

HIGHLIGHTS

• What Gary Vee said sets apart the businesses that succeed.

• 5 traits of courageous CEOs and how to develop them.

• The difference between businesses that survived the pandemic.

• How to expand your capacity and 

RESOURCES + LINKS

Apply for the Med Spa Advantage to scale your med spa in 6 months!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Today, we’re talking about the big O.

And no, I’m not talking about Oprah.

I’m talking about overwhelm.

This isn’t the first time we’ve talked about this on the podcast, but the last few weeks I’ve just been reminded how much time so many of you are spending being buried in a constant state of overwhelm.

This episode is not going to be filled with the usual BS strategies for managing your time, like delegation and time blocking. Those are tactics that won’t actually work if the foundation for your life and business is on shaky ground.

Instead, we'll unpack the intangible and tangible shifts necessary to getting out of overwhelm.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Have you ever used a crash diet to lose weight quickly?

In this episode, we'll be unpacking how "crash" discounting for your med spa is like crash dieting is for your health.

Learn strategies for using incentivized pricing beyond the traditional generic discounting of products and services.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

For years, I believed the notion that quality trumps quantity.

Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination.

In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

How to use the art of thinking BIG in order to create the business and life that you want.

In this episode, I share the three ways of using the art of thinking big to create a spa or aesthetic clinic with intention and purpose.

If you're ready to stop playing small and limiting yourself with your thinking then you'll want to tune into this episode.

MENTIONED IN THIS EPISODE:

✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School, if you’re listening to this close to when this podcast goes live then the doors should still be open. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.

In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader.

If you're confused at what to do next in your business.

If your revenue has plateaued.

If you feel like you're in a constant state of overwhelm.

Then this episode was recorded with you in mind.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today we’re going to talk about Results Driven Messaging.

What it is. Why most of you are not using this in your marketing. Why this is the secret to making big leap growth in your business from a revenue perspective.

What are some happy by-products of what you can expect when you shift your marketing to a results-driven messaging approach.

#1 The Conviction that you and your team will show up and sell will be amplified because you have so much trust and certainty and confidence in your ability to deliver results for what it is that you do.

#2 Results create demand. When you focus your messaging on your results you will start to attract and magnetize more new customers to your business while reengaging your existing customer base and helping them understand why they need to commit to your recommendations and HOW they can achieve the most epic results.

#3 You will build a business that is in radical integrity. Because the heart of everything you market, deliver and sell will be to honor creating incredible results for your customers.

MENTIONED IN THIS EPISODE:
If you know that results-driven messaging is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic has the foundation for guaranteeing that you will grow with a results-driven approach at the heart of everything you do.

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area. 

HIGHLIGHTS

00:00 Why consistent content is a must for every med spa and aesthetic businesses. 

08:15 How to plan and prepare your social media content to connect with your dream patients.

14:00 Tips to save time (and your mental health) as you execute your social media marketing. 

19:15 What marketing strategies are best to promote med spa and aesthetic businesses?

24:30 The training you need to attract premium clients now.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Smith & Crawford Co: @smithandcrawfordco

https://smithandcrawford.com/

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd. 

HIGHLIGHTS

• Marketing that got me to invest in a wellness program

• How to transition your weight loss shots into premium branded programs.

• How creating specialized programs will attract your ideal customers.

• The training series that will take your wellness services to the next level.

RESOURCES + LINKS

Join the Live Training Program with us MESSAGE “WELLNESS” HERE

Book a Strategy Call with us HERE

FOLLOW

Follow Jenny: @jennythenutritionist

Heather: @heatherterveen

Website: heatherterveen.com

It’s not unusual for some of you to experience a slump in your sales in the summer months.

Many of our clients expect the volume of clients or patients to go down in the summer months.

In this episode, we chat about strategies for avoiding the Summer sales slump.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Growth comes down to the systems you install in your business.

Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market.

Unfortunately, this is unsunstainable.

In this episode, we chat about which 3 systems you need to focus on first for rapid growth.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

If you’ve ever told yourself “I’m just not sales-y” or “I’m not a marketing person,” then this episode is for you.

Because today I’m going to help you flip the script on how you think about what it means to market and sell effectively in your business.

The reason why selling and marketing feels slimy is because you are trying to convince rather than guide your patients to a decision that is in their best interest.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Looking for a BIG up level in your business in 2024?

If so, you're going to need support in order to attain it.

If you didn't, you would already have created those results in 2023.

In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and professionally.

Enjoy!

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Your brand is not your logo or colors or fonts.

While these assets can help communicate your brand. They are not what ultimately define your brand.

Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots.

In this episode of the podcast, we discuss 6 counterintuitive ways to build a strong brand.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

"We care about being a cost-effective option for your aesthetic treatments," she said.

In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think.

How to recognize if this is showing up for you, your team and staff.

Which ultimately limits your ability to grow profits and results for your patients or clients.

Plus, learn how to shift your med spa or practice's focus to delivering the most VALUE.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

No patient left behind.

This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits.

In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa.

Tune in to find out how you can optimize your practice's selling systems while ensuring no patients are left behind.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think.

HIGHLIGHTS

• Get the latest updates for the upcoming most epic period for businesses.

• Questions that will reshape your thinking and approach to business.

• Ways that will help you make choices that align with your long-term objectives.

• This question reframes your challenges for growth.

• Tips to "show up differently" to create change in your life and business.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM.

And so much more!

Emjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

✔️There's a limited-time, founding members' pricing offer. Click the link to join us: www.aestheticallycrm.com

In this episode, we are unpacking how to crush your Q4 goals!

I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages:

Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!

✔️Master the art and science of selling premium (without the ick!)

✔️Don’t just meet your sales goals, obliterate them.

✔️Bid goodbye to price shoppers.

Stand out in your market!

(And stop worrying about the med spa down the street.)

WHEN: Tuesday, September 19th at 10am PT/1pm ET

If you want all the details on how to register, DM the word LIVE over @heatherterveen on Instagram. I'll send you all the details.

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days. 

HIGHLIGHTS

01:30 How to make a signature offer suite that is irresistible to your ideal client.

05:00 The masterclass to set your business model up to 2 to 3x your revenue.

08:15 How to stand out among your competitors, and become the go-to med spa in your area.

RESOURCES + LINKS

Create your million dollar menu - get the masterclass!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

In this episode of the podcast, I’m thrilled to introduce you to Robyn Sessler founder of Everglow Medical Aesthetics which is a small boutique aesthetic practice located in Kennebunk, Maine.

Robyn is a board certified Nurse Practitioner and became the owner of Everglow just over five and half years ago and is one of our Med Spa Advantage Clients.

In this episode, we have an honest conversation about:
✔️ What it was like to take over a clinic from someone else when you have limited experience in the aesthetics industry.
✔️ What the early years of growing her practice was really like
✔️ Plus, what it was like to start growing and expanding her team.
✔️ She shares open and honestly the ups and downs and of what it’s really been like over the last 5 and a half years of growing her business.

I think you are going to love this conversation with Robyn.

MENTIONED IN THIS EPISODE:
✔️ If you are enjoying this episode be sure to let us know by screenshotting it, sharing it to your Instagram Stories and then tagging both of us @heatherterveen and @everglowbyrobyn. We would both love to connect with you over there.
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today, we’re talking about how to do the things that are going to drive the revenue in your business.

Many of us confuse productivity with “busyness.” And the two are not the same thing.

What is the real productivity that actually drives revenue and profits in your med spa?

Do you know? Are you focused on them?

Tune in to learn how to produce more revenue.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today is the second episode in a special series I’m hosting on the podcast titled “Scaling a Team.” In this series I’ll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team. Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say they’d like to do it and for those that waver it’s usually either because of a limiting belief or how daunting they perceive growing a team might be. BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.

Now if you haven’t had a chance to listen to episode #1 where I unpack the first shift, Shifting Your Identity, then I do recommend going back and listening to that episode first… as each of these episodes build upon each other.

The three vital shifts we will be unpacking in the series are:

#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing

Today we are talking about the second vital shift you will need to make in order to scale your team which is a shift in your delivery.

MENTIONED IN THIS EPISODE:

✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024.

These are the KEY areas that will really move the needle faster than some other areas you could be focusing on.

If you're looking to create BIG results in 2024 you won't want to miss the episode.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of Vancouver.

We unpack a lot in this episode

✔️ We talk about Juli’s entrepreneurial journey and how Quartz came to have 4 founders.
✔️Juli shares what it was like in the first few months of opening their clinic – the mistakes they made and what smart decisions they made at the same time.
✔️She talks about growing and managing their team members and how her team members' sales have just skyrocketed in recent months.
✔️ She unpacks some of their marketing and promotions and what’s working right now in their practice.
✔️ We talk about this and so much more.

I think you’re going to love this conversation. Enjoy!

MENTIONED IN THIS EPISODE:
✔️You can find Juli over at https://quartzmindbodyskin.com/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

We’re so programmed to think we need to whip ourselves into doing the hard things so that we can achieve our next accomplishment.

But that’s a thought error. A story we developed from when we were very young.

People think that stress and worry and hustle is super motivating and it is temporarily. BUT it’s never going to be sustainable.

In this episode, we're going to unpack how to use the "Joyful Marketing" philosophy to grow with ease and joy.

MENTIONED IN THIS EPISODE:

 ✔️ Join me for my live masterclass: 5 No B.S. Solutions to Growing Your Spa in 2022. You can go to heatherterveen.com/grow to register.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the waitlist for The Skin CEO School. Doors are currently closed, but we will open again at the end of February and if you want to be the first to know go to heatherterveen.com/school to get on the waitlist.

Feel like your market is completely saturated with competition?

You're not alone.

In this episode, discover how to become competition proof so that you don't have to worry about being price-shopped or losing patients to the new med spa down the street.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury. 

HIGHLIGHTS

05:45 What is brand architecture? 

07:00 What the Hell’s Kitchen restaurant can teach you about business.

12:00 The power of building a brand and having brand recognition.

14:15 How to make your business not skip a beat if you have team turnover.

22:00 Create a business that sets you apart from “just” having great service. 

RESOURCES + LINKS

Book a Strategy Call with us HERE

DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.

HIGHLIGHTS

• The sales system that will boost your skincare sales revenue.

• The biggest mistake Med Spas make that confuses clients.

• Ways to integrate skincare into consultations.

• The mindset that is costing your business (leaving tons of money on the table!)

RESOURCES + LINKS

Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare! 

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

When I ask med spa owners what their biggest costs are they usually respond with something overhead related...

"Team"

"Products"

"Technology cost/leases"

"Rent"

"Marketing"

In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month.

This is a replay of the Predictable Retail Revenue Formula episode from over two years ago.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today, we’re talking about launching new offers, but NOT the type of new offers you may be thinking…

We’re not talking about launching new products, services, technology, modalities or the like.

We're talking about launching new offers with what you already have. Taking part of your current products and technology and procedures and positioning and potentially packaging them together as a very new thing.

And then launching it to your patients and existing audience.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar.

HIGHLIGHTS

00:00 The philosophy that you should apply to grow your business.

06:45 What kind of growth do you have to have in your business?

10:00 How to grow a new customer base while also servicing existing patients.

18:00 Strategies to introduce new premium solutions to your existing patients.

20:30 What is the standard operation you should do for your existing clients?

23:45 Why does teamwork make the business work?

27:45 Tips to effectively market premium solutions on social media.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Learning the math and numbers of your business is a skill.

It’s not a talent you either have or don’t have. Even business owners who self-identify with being “good at math” because there is no algebra or geometry class that prepares you for understanding the math and numbers you will want to become proficient at in your business.

Today, I wanted to talk to you about four money models that will help you grow and optimize your med spa business.

These money models will help you not only grow your business, but also do so in a way that maximizes your cash flow.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Does your med spa or practice have a leaky bucket?

In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today I’m going to share the secret to sustainable success and growth for your aesthetic spa or clinic.

Sustainable success and growth is born out of having a reliable system that you can depend upon to lead the growth of your business and to shift the success of your business from you doing everything (which is the opposite of sustainable) to you CEO’ing the growth that relies upon a system.

If you know you’d like to have the support, strategy and system to hit the next-level of growth for your spa or clinic then it’s time to join us inside of The Skin CEO School. You can go to heatherterveen.com/bonus to learn more.

Struggling to get your team members to sell more?

In this episode, we unpack the CPC Framework for creating an atmosphere that has your team dramatically increasing their sales.

Learn the strategy that has my clients team members 3X their sales numbers each month.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

One of my clients asked me the question:

"Should I invest in a social media manager or paid Facebook and Instagram ads?"

This is part two in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School.

Be sure to listen to part one first!

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Today, we’re talking about what to do when you’ve accidentally created a price-sensitive patient or client base for your med spa.

In order to intentionally shift your med spa away from attracting more price sensitive economical patients you will need to intentionally create an experience and brand that attracts the “better” patients.

And by “better” I just mean the patients that have money to spend, are all in on your recommendations and that you actually enjoy seeing during appointments.

We unpack how to do this in this week's episode.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

I first got into this industry in 2006.

Pre the 2008 Great Recession.

I remember what that time was like.

I thought long and hard about whether or not to talk about the impending recession.

I was actually not going to record this episode because I don’t think panicking and dooms-daying really serves any of you.

BUT I actually think recessions are a great time for the business owners who are smart and savvy because, like it or not, there will be at least some of your competition that won’t make it.

And the cream of the crop is what will rise to the top during times like this.

This episode is devoted to helping you to thrive no matter the economy.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services. 

HIGHLIGHTS

• How to prepare and protect your business from dips in revenue.

• Creative ways to market your business during different seasons to increase sales.

• How to leverage events to make more sales in any season. 

• Travel bundles to offer your patients before holiday seasons and summer breaks.

• Incentives and special offers to bring more clients through your doors.

RESOURCES + LINKS

Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If your med spa menu is a generic list of the services you offer and the products you carry then it's going to always be difficult for you to charge premium prices and differentiate yourself from your competitors.

In this episode of the podcast, we unpack how to avoid being generic and the 3 steps to making over your current med spa menu.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Today we’re going to talk about friction vs flow when selling.

And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.

And how in the beginning stages of your business you may need to keep the friction low and the flow high.

And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today I’m going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you.

I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again.

What if this year epic growth was inevitable.

And you were just figuring out back-end engineering the simplest and easiest path to getting there.

Keep listening to find out how.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today is the kick-off of a special series I’m hosting on the podcast titled “Scaling a Team.” In this series I’ll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team.

Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say "at some point" they'd like to do it. And for those that waver, it’s usually either because of a limiting belief or how daunting they perceive growing a team might be.

BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.

There are three vital shifts that will ensure that you successfully scale a team in your business.

The three vital shifts are:

#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing

MENTIONED IN THIS EPISODE:

✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.

"My team struggles to sell."

"I can't seem to get my staff on the same page."

"I'm struggling to keep my staff accountable...or to know even where to start with accountability."

"I don't know who to hire next?"

If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer.

Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business.

How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business?

How do you fix a team that isn't properly representing the culture of your business.

Lori and I chat about this and so much more in this episode.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at Lori@Simplifiedhrco.Com.

✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

Today we’re talking about hunter and farmer marketing strategies.

Both are valid strategies in any small business owners marketing plan.

In this episode, we unpack how to leverage both to get the most out of your marketing efforts.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. 

HIGHLIGHTS

• Strategies to create a content ecosystem that drives real demand.

• Tips on "backend engineering" content to your signature offerings.

• Ways to shift from "macro" to "micro" content.

• One THING you need to showcase from your competitors.

• Challenges you may face when shifting your content strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

“Different is better than better.” Sally Hogshead

Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors.

When you take the time to do things differently and innovate it will help you avoid the problem of sameness.

Sameness is being like everyone else. It is commoditization.

Being different is the key to long-term, sustainable success in a growing sea of competition.

It actually takes a lot of courage to do things differently because it means you don’t have an example of it working in that new way quite yet.

Tune in to this episode and discover 3 key strategies for creating and naming new things in your business.

MENTIONED IN THIS EPISODE:

✔️ If you want to dive into this even more I invite you to come to my live masterclass happening at 10am PST on March 23rd:

How to Effortlessly Sell Expensive Packages: 3 simple strategies to getting patients to buy big-ticket packages without slimy sales methods

Come learn how selling signature big-ticket packages allows you to:
✔️Stop attracting the price-shopping customers
✔️Stand out from competitors with unique-to-you offers
✔️Increase profits without having to invest in more staff or technology

Register Here: https://us02web.zoom.us/meeting/register/tZEkdeqoqjIpGtRn3az8Bjibpv-vLsmsuVip

Today we're talking about creating a base marketing funnel for your spa or clinic.

A base marketing funnel will help you literally funnel all of your marketing efforts that are not directly booking an appointment in a streamlined and efficient elegant way.

This is so you can end up converting so many more of your potential customers in to real life customers.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

What does it mean to be an expert? And what does it mean to build authority in a category?

What true authority and expertise can do for your business.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness.

Megan is a Certified Registered Nurse Anesthetist and has rapidly grown since she started working with us just over 6 months ago.

In this episode, Megan shares:

* What it was like starting her business from scratch.

* What it was like going from a solo room aesthetic injector business to opening up a store front, investing in technology and adding in more aesthetic injectors to her team.

* Why investing in herself and her business has always yielded returns for her and her mindset about going all in on those investments.

* Plus, her advice for how to get out of your own way and go all in on building your medical aesthetic spa or practice.

Enjoy this conversation with Megan!

MENTIONED IN THIS EPISODE:
✔️You can find Megan over at https://www.puraestheticsandwellness.com/
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

How to be unique in an industry that is literally drowning with same-ness.

How to be unique in an industry that has so many commodity spas, med spas and aesthetic clinics.

You have to be able to tap into your unique genius.

You have to be able to really tap into how your way of doing things is different.

You have to tap into your ability to create something that has never been done before.

The reason why there are so many commodity aesthetic and wellness spa and clinics out there is because so many of you spend so much time looking at what everyone else is doing and then create your business around what you see everyone else doing.

You can’t be innovative and new and special when you are creating from a place of looking outside of yourself in order to determine what you are going to create.

Today I want to talk to you about how to really become the leader that can create and innovate and be unique.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust.

HIGHLIGHTS

• How to navigate feeling isolated from peers who may not share the same drive.

• The differentiator between entrepreneurs who thrive and those who stall.

• Common signs that you have a low self-trust (and how to build self-trust!)

• The most important factor in your decision-making for attaining desired outcomes.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

There is one type of cost that most of you are not aware of when it comes to your business.

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

At a loss for why your sales aren't higher?

Is your first inclination is to think that you need more clients or patients in the door?

If so, then this episode is for you.

We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits.

It isn’t because they had some crazy, irresistible promotional discount going on.

It isn’t because they brought in some expensive brand new piece of technology.

So what is it?

What is the key to record-breaking sales days that have you taking a BIG sigh of relief because you’ve got a bunch of extra revenue coming in at once?

It comes down to a few core principles and practices that I’m going to share with you in this episode.

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today you’re in for a treat because I’m bringing on Glenneth Reed, the founder of The Visibility Method who is also the Google Search, SEO and Google Ads coach inside of the Med Spa Advantage.

I brought Glenneth on so we could have a conversation about why SEO and Google are worth it for a local brick and mortar business like a med spa.

Why many of you are leaving money on the table by not having a basic understanding of how to use SEO and Google for new patient acquisition.

In this conversation we unpack Glenneth’s simple system and process for using search and Google ads to to grow your med spa.

You’re going to love this conversation I have with Glenneth.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Glenneth's website: https://www.thevisibilitymethod.com/

✔️ Glenneth's Instagram: https://www.instagram.com/glennethdotcom/

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries.

Growing will involve NOT doing the things that got us to where we are currently.

And not doing those things will feel unnatural and uncomfortable.

In this episode, we unpack 10 things you will want to stop doing in order to grow faster in your business.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses.

We're talking the type of growth that has them:

✔️ Go from $30K months to $200K months in just over a year.
✔️ Hit $300-400K months without overwhelm and craziness.
✔️ Hit $150K months in their first year of business.
✔️ Quickly start selling out BIG ticket packages ($6-$7K+) without blinking an eye.

It's not what you think.

Tune in to find out.

MENTIONED IN THIS EPISODE:
I'm hosting a private training "How to 3x Your Revenue This Month." If you're interested in joining me live DM me the word "premium" over @heatherterveen on Instagram. We will send you Zoom registration details.

Do you feel like no one hears your marketing messages?

Then you may have an under-communicating problem

In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today we’re talking about creating “WOW” experiences for our BEST clients or patients inside of our spas and clinics.

Creating “WOW” experiences will make you not only stand out in your marketplace, but will make your spa or clinic totally memorable for your customers.

Learn how to transform your spa or clinic's experience in 4 simple steps.

MENTIONED IN THIS EPISODE:
If you know that creating WOW experiences is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic becomes a category of one in your market. Head to heatherterveen.com/school to learn more.

Today you're in for a treat.

In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training.

Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals!

Master the art and science of selling premium (without the ick!)

Don't just meet your sales goals, obliterate them.

Bid goodbye to price shoppers.

Stand out in your market! (And stop worrying about the med spa down the street.)

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Habits are the building blocks for success.

You've likely heard this before.

Habits are also the building blocks for failure.

In this episode, I’m going to unpack some habit hacks to create a business that thrives while also having the health and lifestyle you want.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ James Clear's book Atomic Habits:Tiny Changes, Remarkable Results

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values.

HIGHLIGHTS

• Why working 60-80 hours per week is not a sustainable long-term strategy.

• The benefits of envisioning your ideal work week and role 3-5 years from now.

• Tips for creating an exit strategy from being an operator in your business.

• The benefits of transitioning to a leadership role.

• Ways to increase impact and attract top talent.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans.

If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply 

Do you ever find yourself avoiding "No's" when creating your packages, pricing and offers?

This is something I see with my clients all the time.

In this episode of the podcast, we unpack how to stop worrying about avoiding "no's" and other mindset shifts necessary for helping you achieve epic success.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages

This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits.

Plus you’ll have a chance to ask me your questions directly, live.

This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out).

You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.

To get bigger results you sometimes have to start placing bigger bets.

In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas.

She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time.

You're going to love this honest conversation with Andrea!

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/

✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!

HIGHLIGHTS

• The bittersweet feelings towards back-to-school season.

• Mastering the 3 types of markets can help you position your practice effectively.

• One THING you have to avoid to focus on your target market.

• Tips on shifting focus from mainstream to premium focus.

• The mindset that appeals to the premium market.

• Questions that can help you clarify your target audience and strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts.

Your business in its simplest form is designed to deliver an offer.

You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic.

In this episode, we unpack how to build compelling offers. Then, effectively market and sell those offers.

Enjoy!

MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages?

You're not alone.

In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams.

Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodge City, Kansas. A rural community with a population of around 28,000 people.

Dr. Williams shares:

✔️How she's been able to sell premium solutions despite her limiting beliefs and reservations.
✔️How they're selling premium even to cold leads coming in from FB ads.
✔️Tips for balancing motherhood (She's a mom to 7!) and entrepreneurship.
✔️And so much more...

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Connect with Dr. Williams online here:
www.innovatemeddc.com
@innovatemeddc.com
https://www.facebook.com/innovatemeddc/

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more!

HIGHLIGHTS

• Strategies to transition from a skilled provider to an expert.

• Signs you’re not operating as an expert.

• Ways to build authority and visibility online.

• Why you should mute competitors and avoid analyzing their strategies.

• How to make your own signature program that sells.

RESOURCES + LINKS

Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25)

Double your revenue with your current customer base with Signature Programs That Sell HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

It's been 16 years since I first started in the aesthetics industry.

While a lot has evolved from a technology and product stand point, the set up and delivery and marketing and selling has remained for the most part unchanged.

I'm committed to changing that...

Tune into to this week's episode to hear what I see coming for our industry.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for medical spa and aesthetic practice owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

One of the main pain points as a small business owner isn't the actual *labor* of running your business.

It's how much energy your brain wastes on thought looping problems as they arise.

Most of your job as a business owner revolves around problem solving.

The very nature of this infers that there will be actual PROBLEMS to solve for all. the. time.

The more neutral you can emotionally problem solve in your business the less painful running your business will be.

The more problems you can solve for quickly, the faster your business will grow.

In this episode of the podcast, I breakdown a problem solving process I use with my clients so you can grow your business faster and less painfully.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base.

HIGHLIGHTS

• The difference between skilled providers vs true experts.

• The framework to become a true expert in your business.

• Strategies to convert your existing clients to premium offerings.

• Ways to attract premium clients like a lighthouse.

• The LIVE PROGRAM that will help you create your signature program that sells.

RESOURCES + LINKS

Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

In today's episode, I will be talking about my No Patient Left Behind philosophy.

This philosophy will ensure your patients always feel completely cared for and catered to during their entire interaction and experience with your med spa.

Plus, this philosophy will help you optimize the short and long-term patient outcomes which in turn will optimize your ability to grow your revenue and profits.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

In today's episode, I have a conversation with Andrea Smith of Smith Social Company about successfully hiring and working with social media and digital marketing contractors and agencies of any kind with your med spa.

Smith Social Company provides social media management and virtual assistant services to med spas. The inspiration for this episode came about because Andrea and I were both sharing recent war stories of horrible experiences our clients have had with agencies in our industry that aren’t really practicing ethically.

In this discussion, we unpack how you can successfully hire contractors of any kind when you are looking for help in your med spa.

MENTIONED IN THIS EPISODE:

✔️ Grab Andrea's Interview Guide at smithsocialcompany.com/interview.

✔️ Check out Andrea's website at smithsocialcompany.com.

✔️ Connect with Andrea over at @smithsocialcompany on Instagram.

I might be a CEO, but I’m human, too.

So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business?

In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life.

Ready to apply some of these impactful mindsets to help you be healthier, stronger, and more well-rested to run your business the way you want to run it?

Let’s get listening.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

I almost quadrupled my revenue from 2022 to 2023.

With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024.

For me, that word is “speed.”

Not hustling harder.

Not lacking intentionality.

Speed to me is when I look at our growth in 2024, how we can deliver more things, finish more projects, and help more people in 2024?

Ready to learn how this word is going to give my clients EPIC results? Keep listening to learn more.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Have you been hesitating going all-in on your business vision?

In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision.

Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida.

In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris

✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.

One of my clients asked me the question:

"Should I invest in a social media manager or paid Facebook and Instagram ads?"

This is part one in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

In celebration of the 100th episode of the podcast I’m going to share with you my lessons learned from 100 podcast episodes.

I can’t believe we are a 100 episodes in.

Before you dive into my lessons learned from 100 episodes, I want to say thank you to each and every one of you for being here.

I’m so grateful to each of you for subscribing and tuning in each and every week.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.

HIGHLIGHTS

• The challenges we faced due to a last-minute airline strike.

• 3 common pitfalls leaders should avoid.

• How to take ownership as a leader (and how it will benefit your business growth!)

• Ways to identify and handle team performance issues.

• Techniques to create proactive and honest team culture.

• How to foster a culture of self-improvement within your team.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

If you can relate to any of the below then you may have what I’m calling "The Commodity Med Spa" problem.

✔️You don’t understand what your unique value proposition is so when people come in they can easily haggle with you on price.

✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month.

✔️You don’t know how to edify and credential your other providers because everyone has their own way of doing things.

✔️You don’t have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients.

✔️If I asked you what makes you different from your competitors you would have a hard time answering.

In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out.

MENTIONED IN THIS EPISODE:

✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.

What if I told you that the success you are looking to create in your business could be guaranteed?

That whatever your revenue goal is or the vision that you have for your spa or aesthetic clinic it is totally possible for you.

What I’ve noticed with my clients over the years is that they don’t often think that the success of their business is entirely up to them. They think that success is something that happens outside of their control.

In this episode, we unpack how you can guarantee your own success.

MENTIONED IN THIS EPISODE:

✔️ If you know you want to learn how to grow your spa or clinic with The 1-hour CEO method than I invite you to register for one of my upcoming live masterclasses at heatherterveen.com/grow. This completely new way of running your business is going to guarantee that you can create any amount of success in your business that you want.

Leveling up for big growth in your business takes courage.

And courage doesn't always feel like rainbows and daises.

In fact, courage means feeling the fear and doubt and taking massive action anyway.

We're in the middle of a BIG level up year at The Med Spa Advantage.

In this episode, we talk honestly about what it takes to level up and how you can apply these principles to your next big leap growth.

MENTIONED IN THIS EPISODE:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

In today's episode, we're talking about why long technology, product and service menus are killing sales for your med spa.

I'm going to give you four solutions that I've used with my medical spa clients to really shift away from this style of a business model.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old Chipotle-way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at hello@heatherterveen.com and we will send you over the bonus lesson for you to enjoy!

There are basically three main parts to an aesthetic spa or practice business model when it comes to running your business. There is marketing, there is selling and there is delivery.

Marketing is how you show potential customers that you can help them.

Selling is the actual process of collecting money in exchange for that help.

And delivery is actually delivering the help that was promised.

It really is that simple.

Tune into this episode of the podcast where we unpack creating non-slimy marketing in your business.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I’ll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It’s called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It’s my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

Today is the third episode in a special series I’m hosting on the podcast titled “Scaling a Team.”

In this series, we've been discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team. Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say they’d like to do it and for those that waver it’s usually either because of a limiting belief or how daunting they perceive growing a team might be. BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.

Now if you haven’t had a chance to listen to episode #1 - Shifting Your Identity or episode #2 Shifting Your Marketing, then I do recommend going back and listening to both those episodes first… as each of these episodes build upon each other.

The three vital shifts we will be unpacking in the series are:

#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing

Today we are talking about the third vital shift you will need to make in order to scale your team which is a shift in your marketing.

MENTIONED IN THIS EPISODE:

✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.

I used to use stress, worry and anxiety to motivate myself. To push myself to do hard things.

Historically, this is the only way I knew how to go for ambitious goals...how to bring a big project to completion.

This forced motivation through stress and worry works temporarily.

The problem is the journey is like 99.999% of this thing we're all doing.

I've found that the brief moment when you've finally arrived at the crescendo of your goal or project is pretty fleeting.

I started asking myself: How can I enjoy that 99.999% while not relinquishing my ambition?

In this episode, we're talking about my "Ambition With Ease" philosophy and you can incorporate to go after big goals and projects.

MENTIONED IN THIS EPISODE:

✔️ Join me for my live masterclass: 5 No B.S. Solutions to Growing Your Spa in 2022. You can go to heatherterveen.com/grow to register.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the waitlist for The Skin CEO School. Doors are currently closed, but we will open again at the end of February and if you want to be the first to know go to heatherterveen.com/school to get on the waitlist.

We can be so focused on what we perceive others are thinking about US that we completely lose sight of the fact that they’re not thinking about us at all.

They’re thinking about themselves.

Your job with your marketing is to make your best client or patient feel seen.

In this episode of the podcast we discuss ways to magnetically market to your best customers.

MENTIONED IN THIS EPISODE:

✔️ If you know you’d like to create a big beautiful vision for your business and life then I invite you to join me inside of The Skin CEO School. It’s time to stop playing small and to create something bigger than we even thought possible. You can go to heatherterveen.com/school to join us now.