Marketing your Private Practice with Kathy C (Kathy Colaiacovo)
Explorez tous les épisodes de Marketing your Private Practice with Kathy C
| Date | Titre | Durée | |
|---|---|---|---|
| 27 Jul 2022 | Marketing your Private Practice with Kathy C: Strategies to Thrive from A to Z. | 00:06:03 | |
If you’re discouraged with your private practice and burnt out from trying all the marketing tactics and fad marketing plans you find online, none of which are working… then this podcast is for you! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 08 Aug 2022 | Is marketing your private practice in 15 minutes a day possible? Ep 1 | 00:29:55 | |
Everyone wants that practice where the marketing just happens magically. That can be a reality and in this episode of Marketing your Private Practice, we talk about how you can get to the place where you spend just minutes a day on social media and still have a thriving practice. When you have the systems and plans that make your marketing more effective and efficient - this is a reality! You can spend less time on marketing and more time working with paying clients. We will be talking about the 4 pillars of marketing your practice and sharing some examples of how these pillars have changed the results for other practices. Things like optimizing one pillar of marketing and how that lead to an epic day with 20 new clients in the practice! Or 3 tweaks made to another pillar that resulted in 5 consult requests within 24 hours. Wonder how this is possible? Well, that's what we're going to cover today in this episode. Listen in and discover what you need to make this a reality for you and your practice. Thanks for listening! Please hit subscribe to get access to new episodes. The full shownotes and resources mentioned are available at Take the FREE Foundations Quiz https://www.pepperitmarketing.com/quiz 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks Thrive Marketing Academy https://www.pepperitmarketing.com/thrive Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 09 Aug 2022 | Fast-track your Practice Growth: More clients with less Social Media. Ep 2 | 00:23:44 | |
If you are like most practice owners I work with, you’d rather not do any marketing at all! Let alone spending time on social media every day trying to find clients. Now, that’s not really practical… but, all businesses need to do 2 two things to stay in business - sales and marketing. So marketing is needed, but there is a way you could be doing less marketing and getting more results…and by results I mean clients! On this episode of the Marketing your Private Practice podcast we’ll be talking about 5 of the 10 foundations of marketing your private practice and how this dream of less marketing and more results and clients can be a reality! And not in a way that you’ll need to spend all day online! Wonder how this is possible? Well, that's what we cover today on this episode of marketing your private practice. You can even get access to a free Marketing Foundations Quiz to find out if you need to be worried about your foundations, add some, optimize ones you have or if you can pat yourself on the back for a good job done! Thanks for listening! Please hit subscribe to get access to new episodes.
3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks Thrive Marketing Academy https://www.pepperitmarketing.com/thrive Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 17 Aug 2022 | Foundations for Marketing Success with a Private Practice - Ep 3 | 00:25:18 | |
Want to know the secret to getting more clients by doing less marketing for your private practice? Here’s the deal. You need to know this dream life we speak of… it is possible but you’ve got to get back to the basics and stop chasing the FAD marketing plans out there. If you’ve found yourself saying things like, “I just want to work with clients… I don’t want to be doing marketing all day…” Then this episode is for you! These are statements I have heard time and time again from the hundreds of practice owners I’ve worked with over the past 14 years. And many of them - well, the ones who did listen to me - they do get to that place where they found themselves creating less marketing, spending less time on it, and getting more results. Now, you’re probably wondering… What did they do? Then listen to this episode of Marketing your Private Practice as we explore 5 marketing foundations that have helped other practitioners achieve some of their goals like: launching a new group nutrition program and filling it within 3 weeks, getting emails every day to ask for a consult, booking an average of one new client a day for a group practice… the list goes on. And FYI… these practice owners do not spend all of their marketing time on social media. Their foundations make it possible! The full shownotes and resources mentioned, including the quiz and checklist are available at https://MarketingYourPrivatePractice.com/3
3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks Ultimate Marketing Content Planner https://www.pepperitmarketing.com/planner Thrive Marketing Academy https://www.pepperitmarketing.com/thrive
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 13 Sep 2022 | 2 Sales Tactics to Expand your Private Practice without feeling Salesy! Ep 4 | 00:24:29 | |
You cannot be afraid of asking for the business when it comes to marketing your private practice. To do this means including Calls to Action in your marketing content - your website, blogs, social media and yes, even when talking to people! Private Practice Owners are healers which tends to mean you want to avoid sales and marketing … but if you do, you put your practice at risk. Like every business, you will need to do both sales and marketing in order to grow your practice and get clients. Yet, most practitioners are not using Calls to Action (CTAs) as effectively as they could be. And if you are not using them wisely in your marketing, you could be losing sales. Yes… they are that important. In this episode, we cover the two types of CTAs (Calls to Action) you want to use so that you are asking for the business in your marketing and how to do it without feeling salesy or icky! You will learn what a CTAs is and why we use them in marketing as well as where to use them and some examples too! Using CTAs effectively can shift the numbers in your marketing – numbers that are all about getting more leads and more clients. Get ALL the details on CTAs and how to use these sales tactics when marketing your private practice … without coming across as salesy! The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/4 Take the FREE Foundations Quiz https://www.pepperitmarketing.com/quiz 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks Thrive Marketing Academy https://www.pepperitmarketing.com/thrive
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 19 Sep 2022 | 7 Places to use CTAs when Marketing your Practice to Boost Results. Ep 5 | 00:31:09 | |
Private practice owners often worry about being too salesy when it comes to marketing. They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off. Let me tell you - this should be the least of your worries when it comes to marketing your private practice.. More people never sell enough than sell too much in my experience. Fact is… you are going to have to ask for the business if you want more business! In this episode of Marketing your Private Practice, we are going to go over the 7 ways to use CTAs -- Calls to Action -- in your marketing so you can boost sales and get a return for your time spent doing that marketing! And don’t worry - the way you’ll learn to do this… you will not come across as too salesy!!! The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/5 Resources Mentioned in this episode: Take the FREE Foundations Quiz https://www.pepperitmarketing.com/quiz Free Stats Tracking Template https://www.pepperitmarketing.com/freestats Ultimate Marketing Content Planner https://www.pepperitmarketing.com/planner Thrive Marketing Academy https://www.pepperitmarketing.com/thrive Marketing Mastery Inner Circle https://www.pepperitmarketing.com/innercircle Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 27 Sep 2022 | 7 Steps to Website Content for your Private Practice that Google will LOVE! Ep 6 | 00:18:18 | |
Every Private Practice Owner wants Google to show their website to people searching online. You want website traffic that leads to more clients, and having search engines send them to your website is ideal. But a recent Google update within their search engine systems could affect your website - especially if you are using tools like Artificial Intelligence to help create your content for you. This kind of content could become a real problem with this update from Google which is called the Helpful Content Update. Google has recently shared some info after the update started rolling out in August of 2022 and they make it clear what business owners need to consider when it comes to their website and marketing content. If your website has what they determine as “unhelpful content” it is “less likely” to perform well in an online search with Google. Listen to this episode and get the scoop and details about this change - details that even a non-techy person can understand - and learn the 7 DOs and DON’Ts to follow when it comes to publishing content on the website for your private practice. Inner Circle Marketing Membership - https://www.pepperitmarketing.com/innercircle Book a Call with Kathy https://calendly.com/kathyc/consult Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 04 Oct 2022 | 5 Steps to a Backup-Disaster Plan that may SAVE your Practice one day. Ep 7 | 00:32:48 | |
What would happen with your private practice if you had an accident today and ended up in Intensive care in the hospital unable to speak or do anything… What happens to the clients who are on your calendar for tomorrow? How would they even know anything has happened to you? Would anyone have clear instructions on what to do to help you and your practice? If not, then you need a backup – disaster plan for your practice, because one day – if it’s ever needed – that plan could save your practice from closure! The unexpected can happen any time and few practice owners are ready for that moment an accident happens that takes you out of commission. I wasn’t either …well, at least not until the day I fired someone on my team who was in the ICU. But now, having had that experience, I am ready… and you need to be as well - so that when the unexpected does happen you are ready to deal with it – even if you are incapacitated. This episode of Marketing your Private Practice shares why having a backup-disaster plan is critical to the longevity of your practice and how to plan for disasters… even small ones because they can have big effects on your practice.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 11 Oct 2022 | Does your Messaging Move People to Action with your Practice? EP 8 | 00:30:42 | |
If folks don’t understand your messaging… the marketing for your practice could be falling as flat as a souffle that drops when you take it out of the oven. Now, souffles are supposed to do that, but your marketing, especially your marketing messages, should not! Messaging is a key component when marketing your private practice… Yet often practice owners stumble on having a clear message that people understand.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 18 Oct 2022 | Optimize This One Website Page And Boost Client Signups For Your Practice. Ep 9 | 00:35:29 | |
If you are like a lot of practice owners you are probably overlooking the importance of the ONE page on your website that can get you new clients. Which means more sales and growth for your practice. Today we are going to dive into the most important page on your website and how to optimize it to get more leads and more clients. When you started your practice, like most business owners, you were probably told to get a website up, so you did. And you probably got some of the main pages that are needed…. I always tell folks to have at least these 4 pages - Your Home, About, Services and Contact page. And then business gets going and takes off… and you get busy. So you neglect your website - which is one of your most important marketing foundations - so neglecting it is not a great idea! When you forget about your website - and in particular one specific page on your site, it can mean missing out on new clients, more sales and growth with your practice. The one page people never think to review or update is … your contact page. Yep - this is the most important page on your website because it is the conduit to reaching you! To make contact with you --- and when someone fills out the form on the page - they want YOU and they want your help - for one reason or another. And like so many folks out there - the importance of this page is undervalued and under appreciated. It does most of the heavy lifting on your website. Your contact page is the conduit to conversions on your website, taking people who visit your website and turning them from being a website visitor into a lead or even a client! That is why we want you to get your contact page optimized and working at its best - so MORE people can reach you and go from being someone who just visited your website and convert them into a lead and even clients! Listen in as we cover the 10 ways you can optimize your contact page to boost signups and clients for your private practice! Resources mentioned in this episode: Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive Kathy’s contact page to see as an example - https://www.pepperitmarketing.com/contact Get all the details and the PDF list of the 10 elements to optimize your contact page at https://marketingyourprivatepractice.com/9 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 25 Oct 2022 | Streamlining: The Path to Stop that Endless Cycle of Marketing. Ep 10 | 00:28:08 | |
Most practice owners tell me they feel like they can’t get out of that endless cycle of doing marketing to get clients and grow the practice. Take the FREE Foundations Quiz and get the checklist too! Learn more about the Thrive Marketing Academy EP 3 – Fast track your Practice Growth: More clients, less Social Media EP 4 – Foundations for Marketing Success with a Private Practice Be sure to check out the show notes from this episode to get access to all the resources mentioned! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 01 Nov 2022 | Marketing your Private Practice BEYOND Social Media. Ep 11 | 00:26:43 | |
Some of my Thrive Marketing Academy members have been having some great success and results with their marketing and it’s all been related to a type of marketing that most practice and business owners forget to do. Offline Referral Marketing. EP 8 - Does your Messaging Move People to Action with your Practice? - https://www.pepperitmarketing.com/podcast/messaging-action-practice Book a Call with Kathy - https://calendly.com/kathyc/consult Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive Send Kathy a DM on Instagram - https://www.instagram.com/pepperitmarketing/ Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 08 Nov 2022 | Boost your Private Practice Email Open rates by 10% in 10 minutes- Ep 12 | 00:30:10 | |
Email marketing is one of the best marketing activities you can put time into because the ROI on this time will often be the one that pays off the most for your private practice. The biggest issue most practice owners have with email marketing is you are always looking for ways to get more folks opening and reading your emails! It’s called: Resending your emails. You resend your emails or newsletters to the people who did not open them. And there is a specific way to do this, so you get the best results possible. Which means even more people opening and reading your emails! Listen in so you can learn:
Did I mention it takes no time at all to make this happen too! Under 10 minutes for most systems! Listen in to get the whole scoop on how you can do this for your private practice!! Resources Mentioned in this episode:
The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/12 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 15 Nov 2022 | 20 Types of Lead Magnets to Inspire you to Get MORE Leads - Ep 13 | 00:32:12 | |
Lead Magnets are the path to new clients for every private practice or business owner. Resources Mentioned in this episode: Register for the FREE Marketing Bootcamp - https://www.pepperitmarketing.com/bootcamp Do you have all 10 Marketing Foundations in place? Take the Quiz - https://www.pepperitmarketing.com/quiz Book a call with Kathy - https://calendly.com/kathyc/consult Learn more about the Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive Episode #12 - How to Boost your Email Open Rates by 10% in 10 minutes - https://www.pepperitmarketing.com/podcast/boost-email-open-rates Blog - Choosing an Email Marketing System. https://www.pepperitmarketing.com/email-marketing/email-marketing-system Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 22 Nov 2022 | Why Most Practice Owners Don’t Have A Steady Flow Of Leads - Ep 14 | 00:33:45 | |
Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list. Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Nov 2022 | Live Lead Magnet Review with Kathy Glazer, the Eat Smart Coach- Bonus 1 | 00:21:40 | |
This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp The Bootcamp is FREE, and everyone receives access to the recordings, two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes. Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet. Register now -- https://www.pepperitmarketing.com/bootcamp In this episode, we are joined by Kathy Glazer of Eat Smart Coach and reviewing her Power Snack Handout. This is her PDF guide that she offers folks to get people on her email marketing list. You can connect with Kathy Glazer on her website at - https://eatsmartcoach.com/ Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Nov 2022 | Live Lead Magnet Review with Tara Brennan of Empassioned Living Now - Bonus 2 | 00:24:11 | |
This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that starts November 29th. Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp In this episode, we are talking with Tara Brennan of Empassioned Living Now about ideas for a lead magnet and how some lead generators can be small priced products too or in Tara’s case, a Virtual Intuitive Painting class! You can connect with Tara on her website at - https://www.empassionedlivingnow.com/ Remember the Bootcamp is FREE, and everyone receives access to the recordings, two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes. Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet. Register now -- https://www.pepperitmarketing.com/bootcamp Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Nov 2022 | Live Lead Magnet Review with Anne Harris of All Inclusive Health - Bonus 3 | 00:24:39 | |
This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads. These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp The Bootcamp is FREE OR you can upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet. Register now -- https://www.pepperitmarketing.com/bootcamp In this episode, we are talking with Anne Harris of All Inclusive Health and discussing her referral marketing activities and how she can encourage more referrals from doctors and therapists as well as some talk of doing some online marketing too. Referrals from other practitioners are a way of getting new leads too – and in most cases they are of higher value because they come as a referral! You can connect with Anne on her website at https://allinclusive-health.com/ Remember to join us for the free marketing bootcamp you can create or update your own lead magnet - https://www.pepperitmarketing.com/bootcamp Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 29 Nov 2022 | How to Plan your Lead Generation System to Increase Leads and Clients - Ep15 | 00:33:00 | |
Growing a thriving practice doesn't happen without planning -- but so many folks skip the planning which in the long run means skipping out on the results. No results means …not achieving your goals. You probably get the feeling you’re not achieving your goals if you aren’t booking the consults you need that convert into clients. The folks who will pay you for your services. Here’s the thing, when it comes to getting clients, it does mean starting with getting leads and if you aren’t bringing in new leads on a consistent basis - that is something we need to address not ignore. Taking a step back and putting a few simple things into place to make some changes and start growing that list or growing it even more! In today’s episode, I’m going to walk you through some simple steps to review your lead generation system and funnel and make sure none of the 7 critical elements are missing! You’ll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including:
Resources mentioned in this episode:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 06 Dec 2022 | 2 Secret Weapons To Help You Plan To Achieve Your Practice Goals - Ep 16 | 00:36:45 | |
The key to achieving more success in your private practice or business is something many people like to avoid. Planning. As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do see more success than those who skip this business activity. When I do my own annual planning, and teach classes on it - I use my two secret weapons for planning - my Stats Tracking Template and my Ultimate Marketing Content Planner. These two documents were created out of my work over the past 14 years. with almost 500 clients and over 1200 folks who’ve taken my online programs They truly guide almost every single aspect of my goal setting, and business and marketing planning… including launching! Listen in to learn:
Plus I‘ll share a BONUS tool that helps make annual business planning a lot easier! Check out this episode to learn how you can make your own goal setting and business and marketing planning a lot easier Resources mentioned:
Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 13 Dec 2022 | A Simple 3 Step System to Goal Setting Success - Ep 17 | 00:23:44 | |
Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful? I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way. Today I wanted to share this same system with you so you can learn how to make goal setting simple and easy to do with the big benefit of more growth in your practice! In this episode you will learn:
So many practice owners wonder how they can thrive in business… a lot of it really comes from taking the time to plan to make the thrive happen! Your practice is your business. You MUST have a plan or you will indeed spin your wheels like a hamster going nowhere. And setting goals and having a marketing plan is what will guide you to implement the marketing activities that will help you achieve your goals. Be sure to listen in to spark ideas on making your own goal setting a lot easier and so that you do achieve MORE success and Thrive with your Practice. Resources mentioned in this episode:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 20 Dec 2022 | Fix this ONE thing on your IG profile link to Increase Website Traffic Instantly - Ep 18 | 00:23:37 | |
One of the top marketing mistakes practitioners make with their Instagram profiles is using one of those Link tools like Link Tree or LINK in BIO. THis is a mistake that is costing you website traffic and some LOVE from the search engines too! In this episode we break down the background on your Marketing Foundations and why using a Link Tool like this is a mistake and what you can do instead to get more website traffic instantly AND even help the Search Engines take a liking to your website so that it can get shown in more online search results. And for those of you NOT using Instagram, there is some good info in here for you too! This marketing strategy and lesson is something that applies to almost all of your online and offline marketing! So do not skip over this one just because it talks about Instagram!
Hit the podcast player above and listen in! Resources mentioned in this episode:
Sample LINK IN BIO PAGES https://www.pepperitmarketing.com//kathyc https://marcird.com/marci-rd-nutrition/ If you have been enjoying the podcast, I would love for you to rate and review it on your favourite player! You’ll get a shoutout on the show too! Be sure to check out the show notes from this episode to get access to all the resources, transcript and more at https://www.pepperitmarketing.com/podcast/boost-website-traffic-instantly Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 27 Dec 2022 | Stop the Random. Get Strategic so you Thrive in Business and Life - Ep 19 | 00:32:27 | |
Ever wonder how other practitioners have built their businesses and been in business for multiple years yet you struggle to make it work? Most days you worry that you can’t make it work and might have to find a job, so how do other practitioners do it? Well … I’ll let you in on a secret… The practitioners I’ve helped build 5, 6 and even some 7 figure businesses, most of them have followed a similar path, a path I created for them based on 14 years working with private practice owners. In this episode, we peel back the layers and share the 7 steps involved in this path to becoming a Thriving Practice Owner… Steps that are not rocket science but filled with proven methods and a lot of common sense! Steps that don’t require you to be a tech genius, just be able to understand these concepts when it comes to marketing your private practice. In this episode you’ll learn:
Be sure to listen in to learn these steps to help you on the path to becoming a Thriving Practice Owner. Resources Mentioned in this episode.
If you have been enjoying the podcast, I'd love if you could rate & review it on your favourite player! Let me know what you think of the podcast, click here to hit the stars to rate and write a review. You can get all the resources mentioned and the transcript on our website at - https://marketingyourprivatepractice.com/19 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 03 Jan 2023 | How To Price Group Programs So Your Practice Makes A Profit - Ep 20 | 00:24:43 | |
Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case. Too often practitioners think group programs are an easy way to build another stream of income outside of 1-1 services. People tell you to pick a niche, make a group program and go on Instagram and sell it. Here's an inside scoop from someone who has helped hundreds of practice and business owners build, grow and scale their businesses… Especially when you haven’t planned them out thoroughly, and priced them so that they do help you earn more income. In this episode we will cover:
Be sure to listen in to discover these critical elements so that when you're ready to run a group program, you know how to develop it and price that program so you earn a profit!! Resources Mentioned in this episode.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 10 Jan 2023 | 5 Easy Steps to Overcome the #1 Roadblock to a Thriving Practice - Ep 21 | 00:33:42 | |
When it comes to marketing a private practice, many owners hit a roadblock they don’t even realize is there. A roadblock that keeps you stuck in a world where you see little growth, you struggle to get clients, and you worry about making your practice a success. There’s often some fear that you might have to go and find a JOB because the practice is just not working. I don’t want this for you… so be sure to listen to this episode and learn:
Resources mentioned in this episode:
You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/21 And Hey… can I ask a favour? If you have been enjoying the podcast for a while now, it would be awesome if you could rate and review the podcast on your favourite podcast player! Thanks for listening and have a fabulous day! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 17 Jan 2023 | Plan Your Ideal Week by being Honest with Yourself about Time - Ep 22 | 00:37:08 | |
When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar. If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it. WHY? Because how you plan that time will also affect how you live the rest of your days. In this episode, we’ll talk about how you can plan and create your ideal week, because when you take time to do this activity, the reality of time tends to come to life! And light! Listen in to this episode as I walk you through the elements I have my clients do when they are working on this exercise of creating their Ideal Week. You will learn:
Most importantly. As you do this exercise yourself, you will need to be honest with yourself about your time so you can stop spinning your wheels and working all hours of the day - and into the night - just to get everything done! That’s not ideal, just the opposite so let’s get a reality check on your time and your calendar so you can Thrive vs just getting by! Resources mentioned in this episode:
You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/22 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 24 Jan 2023 | One Easy Shift in your Marketing Style can Boost Client Bookings - Ep 23 | 00:31:05 | |
If you're like most practice owners, you went into business to help people not do marketing! You change lives because you have the expertise and skills to make that happen for your clients. You help others heal and live long healthy lives. Your knowledge and skills are changing the world… It's why I refer to you as private practice heroes. So let’s not let something like marketing stand in your way like it does for many practice and business owners. It is often the roadblock to folks building a successful and thriving practice that lasts for the long term. When it comes to marketing, your "style” of marketing can say a lot about your practice and the future it holds for you. And there are steps you can take to make sure your marketing style is more effective and helps you grow your practice! In this episode you will learn:
Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/23 Resources mentioned in this episode:
I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 31 Jan 2023 | 12 Elements needed in your Content Planner to Save time & Get Results - Ep 24 | 00:35:20 | |
Do you want to be more efficient with your marketing and get more results which means more clients? Then get organized and use a content marketing planner so that actually happens! Using a content planner helps you overcome some of the biggest struggles and roadblocks folks have with their marketing. This is also how I help clients get to a place where they can spend just 15 minutes a day online - if that is even something you want to do. Because marketing doesn't have to be all about social media. Whether it is the Ultimate Marketing Content Planner, or another one you use, you want to use something that will help you be more organized, planned and save time in your day for some of the business activities you have been avoiding or unable to do, or just to have extra time to get out and LIVE your LIFE! The biggest benefit to you from taking the time to plan and use a content planner like this is that by having a system to plan the marketing and activities and content but also it keeps everything in one place. It’s easy to find, follow and use! In this episode, you’ll learn:
Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/24
Resources mentioned in this episode:
I’d love it if you could take a minute and rate and review the podcast on your favourite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 07 Feb 2023 | How Simple Marketing Audits Can Increase Your Private Practice Growth - Ep 25 | 00:31:51 | |
In life and business, we often skip over the simple things, looking for the easy button or instant solution to our troubles. It’s this same drive that sees many practice and business owners dismiss their marketing foundations as “old school” and not needed as they struggle to build their dream practice. One where they can post on Instagram once and fill up their client bookings! But, it has often been these very folks who, after having a marketing audit, discover how important those foundations are to have a more efficient system in place - a system that actually helps them do less marketing but with improved results! Marketing Audits can offer you that impartial outside perspective on what’s working and not with your marketing plans. They help you see how your marketing foundations can improve your results, and when you make those changes … you’ll often experience exactly how your marketing works, even when you aren’t. #dreampractice In this episode, you’ll learn:
Something else about audits and foundations… They guide your marketing activities showing you exactly where to spend your time when it comes to marketing! That’s something every business owner wants to know - “Where do I spend my time with my marketing!” Audits can be the path to spending less time marketing and more time working with clients - growing your practice or business with paying clients! Check out today’s episode and be sure to get all the resources mentioned plus the transcript in the shownotes on our website at https://marketingyourprivatepractice.com/25 Resources mentioned in this episode:
I’d really love it if you could take a minute and rate and review the podcast on your favorite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 14 Feb 2023 | How much time should you spend marketing your private practice?- Ep 26 | 00:38:57 | |
The most often asked question I get from practice owners when it comes to marketing is… “How much time should I be spending on my marketing?” Everyone wants to be sure they are doing the best they can and using their time wisely, while also getting a return on investment for that time. In this episode we’re going to discuss how much time you should spend on your marketing and how you might be sabotaging yourself so that you end up spending MORE time than you need to be effective and grow your practice!
Today, you’ll learn:
Be sure to listen in to the episode and get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/26 plus the transcript is there too!
Resources mentioned in this episode:
I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 21 Feb 2023 | 3 Ways to Deliver your Marketing Messages with Confidence & Clarity - Ep 27 | 00:31:44 | |
Too many practice owners - especially women - diminish themselves and their marketing messages and services with their words. Words that confuse people, words that can cause you to lose clients, referral partners and even sabotage your practice growth. I don’t want that for you. With marketing - especially the elements in Pillar 2, Messaging - clarity will always win over cleverness and it also wins over words that can take away from the messages you’re trying to share. When you're marketing your private practice you need to be prepared to step into your power when you are talking about your business and yourself. Then you want to deliver your message with clarity and confidence. But all too often I hear practice and business owners use words that take away from the message they are trying to get across. Words that confuse people and diminish what you are trying to say and share. Your message matters!! Let’s make sure it gets heard in the best way possible! In this episode, you’ll learn:
Be sure to check out today’s episode to get 3 ideas on ways to deliver your message so that no matter what situation you are in, no matter if you know the people in the room well or not at all… that you are ready to take that opportunity to stand and shine in your space and own your power in that moment. Resources mentioned in this episode:
You can get all the resources mentioned including the transcript on our website at https://marketingyourprivatepractice.com/27 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Feb 2023 | 5 Ways a Consistent Content Plan helps Grow your Private Practice - Ep 28 | 00:25:28 | |
There is one marketing tool that is your path to doing less marketing and helping more clients -- which is how you grow your private practice! A Consistent Content Plan - which may not be what you think it is - not only saves you time, but helps your marketing work better, and you work less… with more results! Learn more about this element that is part of your overall content marketing plan and understand how it works to help reduce the amount of time you spend creating content for your social media channels. This will give you time back in your day, time you can use to work with clients, work on other aspects of the practice. Aspects that directly affect your growth and success. And your profitability! Now, be warned, this lesson today is going to talk about social media marketing a little because it shares the best way to start spending less time on social, but only because you will be getting more results from what you’re doing! Hint: Results = more leads and more clients… and yes, more income.
You will also learn how you can get some free help creating your own Consistent Content Plan and get started on that path to doing less marketing and helping more clients. Be sure to check out today’s episode and you can get access to the transcript too on the website at https://marketingyourprivatepractice.com/28
Resources mentioned in this episode:
Any questions, send me a voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 03 Mar 2023 | How to Get Website Visitors to Book a Call [Marketing Audit: Carrie Dennett] - Ep 29 | 00:28:26 | |
On this episode we are doing one of our FREE Marketing Audits with Carrie Dennett a Registered Dietitian Nutritionist, Consultant, Journalist, Speaker and owner of Nutrition by Carrie. We will be focusing on Carrie’s website and her home page in particular because she is wondering how to get more visitors converting and booking calls with her. Listen in to learn what actions Carrie can take to make it easier for folks to book those calls with her and boost those conversions on her website. Plus, Kathy offers her a bonus tip about her lead magnet landing page that she has with ConvertKit. Book your own FREE Marketing Audit today! Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps for you to improve and optimize what you are doing to get your marketing to work better than it is now. Connect with Carrie Dennett:
Access Kathy’s FREE Marketing Bootcamp happening March 21st: https://academy.pepperitmarketing.com/bootcamp Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 07 Mar 2023 | Simplify Your Private Practice Marketing: Cut Down on Content Creation - Ep. 30 | 00:33:20 | |
If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective. It is possible to create less marketing content and make it work better than ever. This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Because when you do this, it takes you more time and that time can be better spent in your practice or even your life! I’ve tracked 105 marketing assessments I’ve done with clients, and 72 of them were creating at least 50% more content than was necessary - doing things like writing Instagram & Facebook posts that never got used anywhere else or writing an article for their blog and a different one for a newsletter. And these are just two examples. This is why having a simplified plan is so critical. Check out these 5 strategies to cut your content creation and the time it takes to create it, but boost results from your marketing. In this episode, you’ll learn:
Be sure to check out today’s episode to get ideas for a content creation plan using simple tools and strategies and a focus on efficiency - that will help you achieve your marketing goals without sacrificing your time or energy. Resources mentioned:
I’d appreciate it if you could take a minute and rate and review the podcast on your favorite podcast player too! You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/30 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 14 Mar 2023 | 5 Marketing Mistakes Practice Owners Must Avoid! - Ep 31 | 00:29:09 | |
As a practice and business owner, it's important to create valuable marketing content that can attract and retain clients. However, in that quest for clients, some of the biggest mistakes practice and business owners make when it comes to their marketing, only cause more problems! Here’s what happens, you see an issue, and go looking for advice and ideas trying to get your marketing to pay off… But a lot of the time, the steps you take aren’t solving the problem and instead are creating other ones. And that is what I want you to avoid. In this episode, you’re going to learn what these most common marketing mistakes are and solutions to help you avoid them too. You’ll also discover:
Listen to get the details on each one of these 5 mistakes and I will dive into each one and share the “what you should do instead” part! Which is the most important part of this lesson - how to avoid the troubles those mistakes will bring. You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/31 Resources mentioned:
I’d appreciate it if you could take a minute and rate and review the podcast on your favourite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 17 Mar 2023 | Improve your Website Messaging to Increase Client Bookings [Marketing Audit: Christine Duross] - Ep 32 | 00:24:05 | |
On this episode we are doing one of our FREE Marketing Audits with Christine Duross, registered social worker, psychotherapist, certified hypnotherapist and clinical supervisor. We will be focusing on Christine’s messaging on her website home page. Christine applied for this audit because she finds it challenging to get the right words to describe her therapy offerings or how to write about therapy on her website in a way that informs and connects with her potential clients and leads them to book with her. Listen in to learn what we discover on this marketing audit and what Christine can do to make it easier for folks to book in with her. Plus, Kathy offers her a bonus tip about her contact page too. Book your own FREE Marketing Audit today! Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps for you to improve and optimize what you are doing to get your marketing to work better than it is now. Sign up here - https://www.pepperitmarketing.com/audit These audits are a way to spend a little time with Kathy, a marketing strategist who has helped over 500 practice owners, coaches and service based business owners simplify and streamline their marketing to create more profits and more freedom! Spend less time marketing and more time with clients and generating the revenue that supports your lifestyle! Connect with Christine Duross Connect with Kathy C:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 21 Mar 2023 | The One Strategy That Guides Your Marketing To Attract More Clients - Ep 33 | 00:30:12 | |
There’s ONE strategy that will guide your marketing to attract more clients to your practice or business but if you’re not doing it then I will tell you the same thing I’ve told clients over the years - Stop posting any marketing content until we deal with this issue. Putting time and energy into their marketing without any real purpose behind what they were doing. It’s the biggest reason your marketing is not working. Something folks tend to forget in their quest to find and book more clients. In their frenzy to get their marketing to work. All marketing can have a purpose and it should. And it should be helping you achieve your business and practice goals. This means those goals and your marketing content need to be tied together. Connected so they work in tandem and help you grow your practice. Not grow how much time you spend doing your marketing. Listen in to get the details on how you can make sure your marketing content is created in a way that it works and helps you achieve your business goals - many of which will revolve around increasing your client bookings. And, if you want to get more help with creating a consistent content plan for your practice, book your seat in the next Marketing Momentum Bootcamp (It starts today - March 21st!) where you can learn to create your own plan, a key factor in simplifying your marketing to create less content and get more results for your business.
You’ll also get access to all the resources mentioned and the transcript on the website at https://marketingyourprivatepractice.com/33 Resources mentioned:
Also, can I ask a favour? I’d appreciate it if you could take a minute and rate and review the podcast on your favourite podcast player too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Mar 2023 | How Solid Marketing Foundations Help When Expanding Your Services - Ep 34 | 00:31:57 | |
If you’ve been thinking about adding in a course or program to expand your services - or have tried and it didn’t go the way you expected, then this episode of Marketing your Private Practice is for you! We are talking about what can happen when you try expanding before you have a solid foundation and what 5 foundations will help you expand with more success! For many practice owners, they jump to the course and group program stage before they are ready - before they have the solid foundations in place that your business needs to be sustainable. Foundations that help you launch that added stream of revenue with success not frustration! Don’t be one of the 56% of businesses that fail because of marketing or lack of product-fit for their market! Make sure you are ready to expand your services to add an online course or group program. Listen in and learn:
You’ll also get access to all the resources mentioned and the transcript on the website at https://marketingyourprivatepractice.com/34 Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 04 Apr 2023 | How To Use Keywords To Attract Your Ideal Client [Marketing Audit: Joni Snair] - Ep 35 | 00:38:36 | |
In this episode, we are doing one of our FREE Marketing Audits with Joni Snair of Safe at Home Physiotherapy in the Halifax area in Nova Scotia. Joni offers mobile Physiotherapy services she is wondering what keywords to use to draw in more of her ideal clients - older adults with decreased mobility/falls/etc. Today’s audit focuses on Joni’s messaging and her marketing content. She learns some tactics to be more strategic and specific with keywords in her marketing so that she is drawing in her ideal clients versus folks looking for regular physiotherapy. Listen in to learn what actions Joni can take to get more of the right clients reaching out to her. We also talk about the keywords used in some of the online directories she is registered with to ensure they are optimized there and some tips on her contact page and what changes she needs to make there to get people clicking and calling too. You can book your own FREE Marketing Audit too - Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps to improve and optimize what you are doing to get your marketing to work better than it is now.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 11 Apr 2023 | 3 Essentials to Include in your Marketing Content to Attract More Clients - Ep 36 | 00:34:51 | |
Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off? Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client. In this episode of the podcast I share the 3 essentials to include in your marketing content so that it helps both the search engines and your ideal clients find you online! When you skip these essentials, you are skipping those opportunities to attract those ideal clients and to have the search engines send those people right to you. It’s much easier to do marketing when you know the way it’s being done helps more people find you and that is the first step to growing a thriving practice. Listen in to learn:
You will thrive more in business when you have a steady flow of clients - especially ideal clients - and it starts by including these 3 essentials in your marketing content. Essentials that help people KNOW you are the EXACT person to help them because you get their specific problems! Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit Episode 4 - Learn more about using Calls to Action in your marketing - https://www.pepperitmarketing.com/marketing-strategy/sales-tactics-expand-practice Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 18 Apr 2023 | Sharpen your Services Page to Boost Client Bookings - Ep 37 [Marketing Audit: Glenys Oyston] | 00:37:53 | |
On this episode, we are doing one of our FREE Marketing Audits with Private Practice Owner Glenys Oyston of DareToNOTDiet.com Glenys is a Registered Dietitian, Intuitive Eating Counselor and BOdy Image coach and she signed up for an audit with me because she felt the messaging on her 1-1 services page was not ideal nor appealing to people. She felt the website page content was just not hitting home with people and wanted to improve it so she gets more clients contacting her about the service. In this audit, we focused on Glenys’ messaging and the marketing content on her services page for the 101 coaching services she offers. During the audit, Glenys learned:
Listen to this episode to learn the actions Glenys can take to get more website visitors reaching out to book a call for her 1-1 coaching services. And a bonus! We talk about ways to use some of these same strategies on her home page to help convert more visitors there into leads and consults too! Book Your FREE Audit If you are stuck with growing your own Practice and want to take advantage of getting a free marketing audit … then book a Marketing Audit with me today! Together we will check out your main problem area and look at the immediate steps to move you forward so your practice or business can Thrive! Sign up here - https://www.pepperitmarketing.com/audit Connect with Glenys Oyston
Connect with Kathy C:
🔴 Say Hi! on Instagram 🔴 Check out our free resour Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 25 Apr 2023 | 5 Easy to Follow Tips to Create Social Media Content in Less Time - EP 38 | 00:27:13 | |
Social Media… most practice and business owners have a love-hate relationship with it. You know it can help get more clients and grow your practice, but creating the content for it is a chore - a time consuming chore that makes you feel like you’re lost in an endless cycle of doing marketing that goes nowhere… Today, I’m going to share some easy to follow tips to help you create your marketing content in less time - and specifically content for social media. Plus these tips help you get better results by making your marketing more effective. We want your content for social media to do their job which is attracting more website traffic and getting more leads that you can convert into clients! Listen in to learn 5 Easy to Follow Tips to Create your Social Media Marketing Content in Less Time. Plus you’ll also discover:
Resources mentioned:
You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/38 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Apr 2023 | Steps to Change & Improve your Messaging when Rebranding [Audit - Heather Zeitzwolfe] - Ep 39 | 00:43:10 | |
When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change. The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients. Connect with Heather Zeitzwolf
Resources from Kathy C:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 02 May 2023 | 3 Marketing Shortcuts Every Practice Owner should Avoid for Faster Growth - Ep 40 | 00:33:47 | |
Marketing shortcuts are tools that make your marketing easy to do, but not all help your business grow. There are some marketing shortcuts you should avoid if you want to have faster growth with your practice or business because some can cause more trouble in the long run. They end up working against all the time and energy you put into your marketing! In this episode, you will learn the top 3 shortcuts to avoid using with your marketing, and what options you have available to you instead. Using these shortcuts can help you:
Listen in to ensure you understand the effects of these shortcuts, what you can do to avoid using them and the options available to use instead and a couple of free resources that can help you with the alternatives too! Resources mentioned:
Get access to all the resources mentioned and the transcript at http://marketingyourprivatepractice.com/40 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 09 May 2023 | 10 Reasons Most Online Program And Course Launches Fail - Ep 41 | 00:27:01 | |
Launching programs or services is something that typically happens when you plan a special campaign to help you achieve the sales goals you have for an offer - something you sell. There are many types of launches you can have, many ways to do it and many factors that go into a launch. In this episode, we’re going to review some of the main reasons launches fail. Because at some stage in your practice or business… There will come a time when you are going to launch something… and I want you to know what to look for - the common factors from failed launches. So that you can plan to avoid them and boost your chances of seeing a successful launch. Listen in to learn the 10 reasons most online launches for programs and courses fail and how you can avoid them. You can access the transcript on our shownotes page too - http://marketingyourprivatepractice.com/41 Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 16 May 2023 | 4 Types of Launches to Boost Sales of Your Private Practice Programs - Ep 42 | 00:21:35 | |
There comes a time when marketing your private practice or business that you want to get the word out about one of your programs or services. You get the idea to have a special marketing campaign to do this - a LAUNCH! But if you are like a lot of practice and business owners, you’ve tried a launch in the past and instead of tons of sales, you got tons of confusion and few sales. You are not alone and you are in luck! That’s exactly what we are talking about today on the podcast. Lanches and in particular the 4 different types of launches you can use as your Launch Tool. Listen in and learn:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 19 May 2023 | What Kind of Launch Tool will work best for your Private Practice Offers? - Ep 43 | 00:27:47 | |
In today’s online world, the term launching refers to launching a special marketing campaign to get more sales of a program or service you offer. Having a launch is a great way to get the word out about that offer - a program or service you offer. It’s also why it’s so important to match that offer with the most effective type of Launch Tool so that you have the best launch results possible! and that’s what we are talking about on today’s episode!
Listen in to:
Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 23 May 2023 | How To Keep Your Social Accounts & Friends Safe And Secure From Scammers - Ep 44 | 00:30:51 | |
Most practice and business owners don’t realize their marketing efforts can be undermined by some of the annoying things we see on social media! Spam comments on Instagram posts, friend requests from fake Facebook profiles and fake followers on Instagram… Most people ignore these, but they can actually be hurting your marketing efforts - or worse, putting your friends & family at risk of being scammed. In this episode of Marketing Your Private Practice, we discuss why these annoyances should be dealt with because it’s all about keeping your marketing effective and your social accounts and your friends safe and secure. Well … if you don’t deal with them that is. It’s an easy fix to clean these up and deal with them versus ignoring them like so many people do. Listen in and learn:
You don’t want to be responsible for your Mom or Gramma getting scammed out of money so be sure to check this episode out and take notes on what to do. One fix takes less than 7 seconds! (Yes, I timed it!)
BONUS LESSON! Check out the shownotes at MarketingYourPrivatePractice.com/44 to see a video of how to check those Fake Facebook profiles
Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 30 May 2023 | 5 Factors that Affect your Email Deliverability and Open Rates - Ep 45 | 00:32:21 | |
Email marketing and sending newsletters is essential to the growth of your practice or business. It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource. This is why your email marketing is so key as one of your business assets and marketing foundations. It’s also why you must do everything you can to improve the deliverability of your emails (how many people get the email in their inbox) and the open rates (how many people open the email and have the opportunity to read your info). And yes, if you’re asking even with a full practice or client load, it's crucial to continue marketing and sending newsletters to keep your name top-of-mind with the people who already know you in one way or another. Today’s episode helps you understand more about 5 factors that can affect your email marketing results and what you can do instead to improve those results because they will lead to more clients! Email marketing works! Check it out to learn:
Get all the resources and links mentioned at - http://marketingyourprivatepractice.com/45 Book a Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 06 Jun 2023 | 5 Step Checklist to Deliver Any Talk so the Audience Gets Your Message - Ep 46 | 00:23:41 | |
Messaging is key in your marketing and not just in emails, blogs and social media content, but also in the content you deliver any time you talk in front of a group - in person or online and official presentations or not! All messages matter! Today we are focusing on your message in your presentations. Because you don’t want to deliver any talk and not have the audience understand the message you are sharing. And if like me, you’ve ever been to an event or presentation where the topic sounded so good, and you couldn’t wait to get there and hear the speaker, and then it fell flat. Because the info the speaker shared did not help you or make you feel like you got what you signed up for. This happens - and it is the last thing anyone wants from a speaking presentation. You want to be sure to get your message across in these situations! To deliver the message that was the purpose of the talk. Sometimes the presenter themselves can distract you from taking in the main message they were sharing, and this is what I want to help you avoid with this checklist that includes the 5 Pre-Talk Prep tasks to do before delivering any talk. Listen in to learn:
You’ll also learn a bonus tip that will help you boost your confidence every time you deliver a talk! Find out what the 5 steps are in this pre-talk prep checklist, and once you start using the checklist, you will find yourself elevating your presentation and effectively delivering your message. Every. Time. Get the transcript on our show notes page at http://marketingyourprivatepractice.com/46 Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 13 Jun 2023 | How To Identify And Avoid Wasted Time In Your Work Day - Ep 47 | 00:31:11 | |
Wasted time is a common issue faced by practice owners and can hinder marketing efforts.
If you want to be consistent with your marketing, it starts by managing your time so that it allows for client work, business work and marketing! And in a way that you’re not burnt out! Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/47
Book a FREE marketing Review - https://www.pepperitmarketing.com/review Full Focus Planner - https://fullfocusstore.com/collections/planners Home & Office Timer - https://www.amazon.com/gp/product/B07L2P9QFT Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 20 Jun 2023 | 7 Steps to a Better Organized and More Productive Workday - Ep 48 | 00:27:44 | |
One of the first things to get dropped when people get busy in their practice or business is marketing. But marketing is that critical activity that brings you new traffic, leads and clients. - You cannot afford to stop being consistent with your marketing, but you don’t want to be burning the midnight oil every day either… so what do you do? Overcoming this issue of no time left in the day happens by planning for a better organized and more productive workday. In this episode, I’m sharing my 7 Rules to help you manage your day and time more efficiently so that you stop wasting time and start getting as productive as possible. By following these 7 rules, it helps you stay on track, get your work done and meet deadlines, and client commitments, as well as your family ones. - - -
Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 27 Jun 2023 | Game-Changing Instagram Update: Unlock the Power of 5 Links in Your BIO - Ep 49 | 00:26:17 | |
When you are marketing your private practice, one goal most practitioners have is to get more traffic and leads. But when Instagram is your preferred social media channel, this can be hard because you cannot have clickable links in your content. Well, not if you are like 84% of the Instagram billion-plus users who have under 10,000 followers. But there is now a new feature offered by Instagram that lets you add up to 5 links in your BIO. Links you set up - so they could ALL go to your website. Doing this will instantly bring you more traffic and make it easier to have specific calls to action in your content. In this episode of the Marketing Your Private Practice podcast, you’ll learn about this game-changing new feature on Instagram that will revolutionize your marketing strategy. Learn how to be strategic with your 5 links so that you use those spaces in a way that brings you the website traffic and leads you need to convert into client bookings. That keeps you on the path to grow a thriving practice! Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/49 Resources mentioned:
Feel free to post any feedback, questions or even episode request topics via this easy-to-send online voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 04 Jul 2023 | What to do with 1 hour a week for effective Private Practice Marketing - Ep 50 | 00:31:28 | |
If you had one hour a week to do the marketing for your private practice, what should you focus on? People ask me this all the time - because for some business owners, one hour may be all they have to spare. In this episode, you’ll learn an approach to marketing for the busy entrepreneur. I’ll walk you through the essential elements and strategic steps needed to maximize your marketing impact while juggling a demanding schedule. If you've ever wondered how to make the most of limited time and still achieve marketing results, this is a must-listen episode for you.
Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/50
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 11 Jul 2023 | 3 Easy Steps to Create Months of Article Ideas for Consistent Marketing - Ep 51 | 00:27:47 | |
If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you! It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?” Kathy C introduces a simple 3-step process to generate a content bucket of ideas - enough content ideas for months or even years - that will help you be consistent with your marketing. Listen in to learn 3 key lessons:
By following this content generation system, you'll have months of content ideas and know what to write about when it comes to your newsletters and blogs. Remember, effective marketing doesn't require you to be a professional writer; it's about sharing your expertise and connecting with your audience. You can learn what to write about with the lessons in today’s episode. Don't miss out on the opportunity to elevate your private practice marketing. Tune in and take the first step toward success when it comes to marketing your private practice.
You can get the extra visuals that show you the completed content bucket of ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/51 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 18 Jul 2023 | 7 Critical Elements To Help Your Marketing Stand Out From The Crowd - Ep 52 | 00:39:05 | |
Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters. And if you are thinking, but Kathy, I can’t write my own marketing articles and content … I say you are wrong! You CAN learn to write your articles for your own marketing so that it is effective and helps you grow your practice…by following a few simple steps. Steps I’ve taught hundreds of others to do! In my 15 years in business, we have never created articles for our clients, we showed them how to write their own! Listen in to learn:
Don't let self-doubt hold you back. Embrace your expertise, tap into your creativity, and let your words inspire and engage your audience. Your marketing content should be a reflection of who you are and what you can offer. Be YOU-nique! Resources Mentioned:
You can get the image of the 40 types of Blog Post Ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/52 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 25 Jul 2023 | Writing an Effective Article for a Private Practice in Under 30 Minutes - Ep 53 | 00:31:19 | |
Ever want to see how others are able to write articles for their private practice marketing? And they seem to do it so easy? Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scotia and she is walking us through the writing and creation of a 600+ word article … in under 30 minutes. Listen in to see how she uses the 7 Elements of an Effective article and takes an idea from one sentence… and creates an article that Olivia can use for a blog or newsletter for her business. Be sure to listen in and follow along as Kathy creates the article. You can view the final sample article and access the free marketing review of one of your articles on our show notes page at http://MarketingYourPrivatePractice.com/53 Resources mentioned:
Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Jul 2023 | Celebrating 15 Years in Business with 15 Lessons for Success - Ep 54 | 00:29:23 | |
To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008! Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you. Each lesson provides ONE specific action to help you avoid some of the pitfalls that hold practitioners and service-based businesses back from growth and stability. They can also accelerate your path to success. You'll receive insights and lessons directly from my experiences, which I hope will guide you through your own business journey. Whether you're facing a hurdle in your practice, struggling with personal growth, or simply wanting to learn how you can grow your practice, the 15 actions and lessons will inspire you to keep going and thrive. Remember, being a business owner is a never-ending journey, and I hope that by sharing my “Power of ONE lessons” you'll find that much-needed push to continue with yours. Be sure to listen in and get the resources mentioned including the list of 15 Power of ONE Actions and the transcript - on the show notes page at http://MarketingYourPrivatePractice.com/54
Resources mentioned:
Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 01 Aug 2023 | 7 Content Formatting Strategies to Boost Your Marketing ROI - Ep 55 | 00:27:40 | |
When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact. You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you get the most ROI possible from the content. In this episode, you will learn:
When you are strategic when it comes to creating your marketing content, and you use smart formatting tactics, you will maximize the impact of your marketing. Check out this episode to learn how to format your newsletter and blog content for the most ROI possible!
You can access the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/55
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 08 Aug 2023 | Turn 5 Pieces Of Content Into Marketing Gold For Your Private Practice - Ep 56 | 00:27:21 | |
There is no need to create tons of content to market your private practice and spend time you don’t have to do it. You could actually create 5 pieces of content and turn that into more than 45 pieces! If you've ever felt overwhelmed with your marketing, especially with the seemingly insatiable need for new content in today's online world… you are not alone. But there are ways to save time when you do your marketing, and it starts by learning ways to repurpose your content. We live in a world where content is king, and yet, the demand for fresh, engaging content across various platforms can be taxing to create. The trick is not about churning out more content, it's about strategically repurposing your content so you can use it in more ways. One well-written article can be transformed into a series of tips for your clients, blog promotional posts, engagement posts, and even videos for different social media platforms. This repurposing method not only optimizes your resources but also keeps the content consistent and messaging happening on all the social media channels you use. Check out this podcast to learn more about
This could be the turning point in your content marketing journey! You can access the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/56 Resources:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 15 Aug 2023 | No One Wants to Buy Your Signature Program, but They DO want this - Ep 57 | 00:29:06 | |
In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program! Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then you need to make one huge change in your messaging. Because people do want something from you, but it simply is not your bland, generic, signature program as so many practice and business owners keep calling it. (And this lesson applies to you if you have a service/package or course you offer clients as well). You can learn exactly what folks want and what you need to shift with your marketing and your messaging in order to have more people asking about and buying that signature program you have to offer them. Check out this episode of the Marketing Your Private Practice with Kathy C, and you will discover some eye-opening strategies for marketing a signature program:
People don't want another generic program; they are seeking specific solutions to their problems, and this is what you need to offer them! Listen in to learn how you can easily do this with your marketing! The resources mentioned can be found on our shownotes page at - http://marketingyourprivatepractice.com/57 Book your free Marketing Review with Kathy at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 22 Aug 2023 | Why Savvy Private Practice Owners NEVER Give Away a Lead Magnet for Free - Ep 58 | 00:22:08 | |
Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them! If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then you're in for a treat. Today, I want to help you avoid the biggest mistake folks make when it comes to lead generation and losing out on a steady flow of leads to your door! Here’s the thing… regardless of where you stand in your private practice journey, having a steady flow of leads is what fuels your growth. Those leads turn into clients, and that is what you need to grow your business. Yet many folks sabotage these efforts by taking the easy way out. The question you want to ask yourself is -- Are you maximizing your lead generation system or leaving untapped potential on the table? This episode has some eye-opening info to help you understand what NOT to do when it comes to building a steady flow of leads to your practice or business. In this episode, we unravel 3 overarching lessons:
Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 29 Aug 2023 | 5 Strategies to Create Effective Marketing Images & Save Time - Ep 59 | 00:28:55 | |
Every private practice owner I chat with mentions two consistent pain points: the struggle to find marketing images that genuinely resonate with their audience, and the amazing amount of time they find themselves spending on creating their marketing images. Sound familiar? Well, this episode is just for you. Listen in, and you’ll learn:
Now, I won’t give everything away, but each of these topics is aimed at addressing those challenges you and many others face every week. Challenges that make it harder and harder to be consistently marketing your private practice. By the end of this episode, you’ll be armed with strategies to not only choose images that appeal and connect with folks but also streamline your image creation process, saving you valuable hours. And there's a special bonus lesson tucked away that you won't want to miss - a golden nugget of wisdom to help you save a ton of time! Be sure to listen in and learn the 5 strategies to help you overcome those marketing image issues and elevate your marketing. And why not free up some of that precious time while you’re at it? Hit play and let's make your marketing images work harder for you and you working smarter!
Resources mentioned:
Book a FREE Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 05 Sep 2023 | How to Organize your Canva Account and Marketing Images to Save Time - Ep 60 | 00:33:10 | |
If you’re like many of the practitioners I work with, you've probably found yourself lost in time creating marketing images. You start with the intention of creating an image or two for your newsletter and then some social media posts to go with it, and before you know it, hours have passed. The problem isn't just the time; it's also the frustration that builds when you go to reuse an image and make a new version, and you can't quickly find and reuse the content you've already created. Sound familiar? It probably does based on all the feedback and info I hear from practice and business owners who tell me this very thing. Instead of trying the same things many do to get out of this pattern, why not get a solution that works and stops the chaos and time suck of creating images for your marketing. Be sure to check out this episode and learn how you can implement a simple system that DOES save you time all while ensuring your images are also effective and help get you results. Listen in and discover how you can make that 5 minutes max rule for creating marketing images a reality and save time - that precious resource we all have a limited amount of. You’ll also learn:
Be sure to listen in and get all the resources and the transcript on the show notes page at http://marketingyourprivatepractice.com/60 Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 12 Sep 2023 | Reach More People & Book More Clients: Avoid This #1 Marketing Mistake - Ep 61 | 00:29:38 | |
Ever poured your heart and soul into an email or newsletter and then just... crickets? And even though you have hundreds or more people on your list, just a fraction are opening the emails? It might not be your content—it could be something simple you're overlooking. The top mistake practice and business owners make with their newsletters and emails. Listen in to learn what it is, how to avoid it, and what to do instead to reach more people! As entrepreneurs, you know how crucial it is to get your message across. And let's be real: we all want our emails to pop, to resonate, to be read by everyone and even better, to bring in new consults and clients. Fixing this #1 mistake might be the key you've been missing to making this happen! So, if you're keen on making sure your emails don't just end up sitting in those inboxes until email cleanout day… then hit play. This episode has tips for marketing your private practice, along with strategies and examples to help you not just reach, but truly connect with your email community.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 19 Sep 2023 | Clear Messaging to Elevate your Marketing & Profits: Review with Katy Baker - Ep 62 | 00:46:43 | |
Ever felt lost trying to get your website ‘marketing ready” and not sure that the message will hit home with potential clients?
Resources from Kathy C:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 26 Sep 2023 | 5 Easy Ways to Boost Engagement and Sales from Your Emails - Ep 63 | 00:24:40 | |
Email marketing is not dead; it is one of the BEST ways to get more clients from online marketing… But, almost every business or practice owner I talk to - at one time or another - feels like their email marketing is a waste of time. Typically they are trying whatever they can to get people to visit their website or book a call… link clicks are the focus. … not how to engage these folks. When your engagement rate is higher, your email subscribers are more in tune with you, more trusting of you and more willing to work with you when they make the decision to work with someone - to buy! There are some simple marketing tactics you can do to make this happen and some of these have nothing to do with the content you write! Listen in to discover:
If you are looking to revitalize your email marketing and newsletters to get more results from them, then dive into this podcast episode. Be sure to get all the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/63 Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 03 Oct 2023 | 5 Forgotten Strategies to Get More Clients without Social Media - Ep 64 | 00:25:48 | |
If you think marketing your private practice or business is all about posting on social media, sending emails, or writing blogs? Think again. There's so much more you can do that doesn't even involve the online world. I'm talking about those old-school methods we often forget but ones that can work better and longer than social media! I call these the 'Forgotten Marketing Strategies'. And trust me, they can do wonders - you do not want to forget them! Not only can they bring in new clients, they help build strong, lasting relationships that keep your practice booked with clients. Listen in, and you’ll learn:
In today's episode, I hope to get you thinking of ways to use these 5 'forgotten' strategies in your business and marketing plans. Plus, there’s a bonus tip that may inspire some of you who see clients in-person too! If you're up for trying something different and want to try new ways to get clients to your practice listen in! Get all the resources mentioned, the transcript and more on the show notes page at http://MarketingYourPrivatePractice.com/64 Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 10 Oct 2023 | Book Your Ideal Clients with a Clear Message: Review with Ashley Bonkofsky - EP 65 | 00:35:57 | |
Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s online world, where attention spans are fleeting, and competition is fierce. It’s the same issue Ashley Bonkofsy with Better Learning Therapies in Layton, Utah was having when she booked a free Marketing Review with me. In this episode, we talk about the issues Ashley was having, and I shared with her something I found on her home page … one shocking discovery that made her realize the ONE element of her message that was missing. An element that would hit home with those ideal clients she was looking to reach. If you've been struggling to get clarity with your own message in your marketing, so that it makes your content visible and impactful, this episode is for you. We simplify the strategies behind successful messaging that will help Ashley reach those dream clients who are a perfect fit for their services. Listen in and learn some actionable insights and tactics to clarify your messaging and resonate with your ideal clients. Don’t let your message get lost in the noise. Make it count! Listen in and learn how to be more clear with your messaging to book more of your ideal clients.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 17 Oct 2023 | 4 Easy Steps to Book More Consults and Clients - Ep 66 | 00:22:16 | |
If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But here's some good news: I've found a way through it, and I'm sharing it with you today. In this episode, we dive into a powerful tactic that can shift how potential clients perceive you and your marketing message. It's not about the next shiny tool or some marketing gimmick. It's about genuinely resonating with your audience. And the magic? It lies in these three transformative lessons:
There are 4 easy steps to make this happen, and you can use them in your practice, starting today. Actionable steps designed to change how you approach marketing, and, most importantly, the words you use to speak to those ideal clients! So, if you're ready to change up your tactics, boost booking for your discovery calls, and fill your practice with clients who truly value your work, then this is the episode for you. And hey, if you find it as transformative as I believe you will, don't forget to share it with other practice owners who could benefit from a little marketing magic too. Get all the resources mentioned, the transcript, and more on the show notes page at http://MarketingYourPrivatePractice.com/66 Book your FREE Marketing Review with Kathy C today - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 24 Oct 2023 | The ONE Marketing Activity you should never STOP doing - Ep 67 | 00:28:59 | |
Growing a private practice or business requires a key element every company needs no matter the size. A list of prospective clients or leads. Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for them. Lead generation is one of these. But I will tell you when things slow down, and they are scrambling for new clients, that is often when they see the error of their ways. They are in regret mode. Be sure to listen in to learn:
RESOURCES MENTIONED: Ep 18 - Fix your Instagram Link in Bio - https://www.pepperitmarketing.com/podcast/ig-profile-link Book your seat in the upcoming Free Training to Create your Irresistible Lead Magnet from Start to Finish in 2 weeks - https://academy.pepperitmarketing.com/leadmagnets You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/67 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 31 Oct 2023 | Change this ONE thing and Get More Signups for your Lead Magnet - EP 68 | 00:19:50 | |
Private practice and business owners face so many challenges when it comes to lead generation and list building. In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. Discover the typical errors that folks make when trying to get more people to sign up for their lead magnets. Missteps that block your progress instead of helping you get more leads and building your list of potential clients. Here are the key takeaways from today's lesson:
Tune in to the full episode to learn more about why you may not be getting people signing up for your lead magnet and insights into optimizing your lead generation process. Especially your lead generation page! It’s a simple approach and one that actually means creating less marketing content too. Who doesn’t love that??? Learn to refine your lead generation strategies and attract more prospects with your lead magnet and grow your list of potential clients. Resources Mentioned :
You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/68 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 07 Nov 2023 | Top 7 Mistakes That Keep You From Growing Your Email List - Ep 69 | 00:24:55 | |
If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you. We go over the critical role of a lead magnet which is the cornerstone of successful lead generation. Throughout the episode, you'll uncover valuable insights such as:
Listen in to discover how to optimize your lead magnet to boost your list-building efforts and avoid common mistakes that may block you from attracting new leads and new clients. So, dive into this episode and learn how to supercharge your lead magnet and, in the process, your lead generation activities too! Resources Mentioned :
You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/69 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 14 Nov 2023 | Boost your Email List with ONE Simple Post on Instagram - Ep 70 | 00:30:32 | |
Are you ready to learn how to grow your email marketing list effortlessly using Instagram? And even better, using ONE simple type of post. This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to do, this episode is a must-listen. Hit play to learn about: Consistent Lead Magnet Marketing: Kathy emphasizes the importance of consistently promoting your lead magnet. Avoid the common mistake of assuming that having a lead magnet is enough and discover why ongoing marketing is crucial for success. Leveraging Instagram Stories: Explore the power of Instagram Stories as a tool for lead generation and how to make the most of your Stories to expand your reach and encourage more sign-ups. Content Mix and Consistency: Uncover the significance of maintaining a balanced content mix on social media, including Instagram. Kathy shares her content success formula and how you can have the right balance between educational, sales-focused, and persona-driven posts. Tune in for the step-by-step on how to make this work for your practice!
Resources Mentioned :
You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/70 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 21 Nov 2023 | 5 Strategic Marketing Tactics to Increase Results: Review w/ Dr. Toni Cooper - Ep 71 | 00:37:05 | |
Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast. We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her free ebook and listen to her podcast, so we started with her foundations and looked at what she was doing for marketing for both her podcast and books. The advice I gave her focused on 5 main areas.
Much of what we talked about is advice that would work for any practice or business owner. The principles are similar even when the services may be a little different. Listen in and take some of this same advice I gave Toni, and apply it to your own marketing and business. Boost the results you get with your own marketing! You can get all the resources mentioned, plus details on each of those 5 action steps shared with Toni on our show notes page at http://marketingyourprivatepractice.com/71
Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 05 Dec 2023 | Building Trust and Boosting Sales: Marketing Review with Hugo V - Ep 73 | 01:00:37 | |
In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert. They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. A website is a key factor in building trust with potential clients… and they tackled Hugo’s messaging because a lot of his website content was more focused on him rather than the people he can help. This can cause a trust issue with people and make them wonder more about you and your ability to help versus believing you’re the person to help! Another major concern was that Hugo was giving away too much free content without collecting names and emails. Listen to the advice Kathy offers to help Hugo overcome these roadblocks so he can build that trust and boost sales, as well as learn what he needs to change to get more leads too! You can access all the resources mentioned on Kathy’s website at http://marketingyourprivatepractice.com/73 including a list of action steps she recommends. Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 28 Nov 2023 | 7 Social Media Best Practices to Uplevel Your Marketing - Ep 72 | 00:25:12 | |
Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice. While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results. Social media becomes incredibly powerful when it's integrated into your four pillars of online marketing: Foundations, Messaging, Content, and Systems. Ultimately your social media marketing should drive more traffic to your website, generate more leads, and convert into more clients and revenue, setting the stage for long-term success. The 7 items I’m sharing today are key areas that many practitioners and biz owners overlook or misunderstand when it comes to social media marketing and end up hurting your marketing not helping! I'll highlight common mistakes, explain why they're problematic, and provide practical solutions for each. Listen in to learn why it’s important to:
For more detailed insights and a full transcript of this episode, be sure to visit our show notes page at http://marketingyourprivatepractice.com/72 . Don't miss out on the valuable tips and strategies that will maximize your social media marketing efforts and your time!
Resources mentioned: Black Friday Sales and Bonus Offers - https://academy.pepperitmarketing.com/ Book a Thrive Discovery Call - https://calendly.com/kathyc/thrive Ep 18: Stop using Link Tree and make your own IG Landing Page https://www.pepperitmarketing.com/podcast/ig-profile-link Ep 49: Learn about Instagram's new five links on your profile feature https://www.pepperitmarketing.com/podcast/instagram-update-links Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 12 Dec 2023 | The Best Type of Reels for Marketing that Take Minutes to Create - Ep 74 | 00:27:13 | |
Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. Here are the 3 key lessons covered in this episode:
Listen in to learn how to make reels and videos part of your consistent marketing, and when you follow the steps and framework, you'll see how video content can be easier to include in your marketing than you thought. Plus, it will help you leverage existing content, build deeper connections with your audience, and ultimately help your practice or business grow. Check out http://marketingyourprivatepractice.com/74 for all the resources mentioned in this episode including the “Follow Along Video” to see this in action! Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 19 Dec 2023 | Snapshot Business Planning with Coach Linda McLean - Ep 75 | 00:30:34 | |
Business planning is something a lot of practice and business owners avoid… I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance. It’s amazing what a useful business plan can do for your bottom line! Linda is an Executive Business Coach and CEO of McLean International. She is also my business coach, so I invited her on the podcast to talk about her snapshot business planning method. Business planning is something many folks are thinking about at the end of the year but also struggling with too! So much so that many of us don’t follow through! There are some essential elements of business planning, and Linda shares how to make it easier for busy business owners because she knows how much an effective business plan can have on your bottom line - especially when you do take the time to create, use and update your plan on a regular basis. Listen in to learn about:
I hope you enjoy hearing Linda's take on business planning and her practical guidance for a roadmap that will help you make your business planning a snap!
Snapshot Business Planning book. - https://mcleaninternational.com/snapshot-book/ Snapshot Business Planning checklist - https://mcleaninternational.com/checklist Book Study Mastermind: Email Linda if you are interested in learning more about the leadership mastermind: https://mcleaninternational.com/contact/ Connect with Linda on Instagram - https://www.instagram.com/coachlindamclean/ Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 26 Dec 2023 | Create an Easy-to-Follow Consistent Content Plan in 5 Steps - Ep 76 | 00:24:49 | |
Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringing in new leads or clients. In this podcast, Kathy C shares a plan to help you overcome this marketing challenge by learning the 5 steps to create a Consistent Content Plan. These plans give you an exact list of how much content you need to create, where it gets posted and how often. This is something you can and should follow for every cycle of new content you create - it keeps you on track and getting results too! Listen in to learn:
Your Consistent Content Plan helps you achieve consistent results and drives business growth through strategic content planning. Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/76
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 02 Jan 2024 | Creating your Consistent Content Plan:The 5 Steps in Action - Ep 77 | 00:40:54 | |
Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you through the 5 steps to create your own consistent content plan and uses specific examples for a real practice - a dietitian business. Listeners will gain valuable insights into the 5-step process introduced in episode 76 that can help you streamline your marketing, attract more traffic to your website, generate leads, and engage potential clients effectively. This lesson will help listeners fill in their own content blanks, determine when and where to be active online on social media, create a schedule, and compile a list of necessary elements. Having your own consistent content plan can save you so much time and better yet - get you more results too! We also share a lot about ways to repurpose content to reduce your workload, and Kathy offers practical advice on creating spur-of-the-moment content. Tune in to learn how to create a consistent content plan and maximize your own marketing efficiency. Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/77
Resources mentioned:
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 09 Jan 2024 | Streamline Your Marketing Images & Videos: Get Them Working Smarter - Ep 78 | 00:37:03 | |
Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact with minimal effort, especially when it comes to creating the images for your marketing. We continue on with our sample content plan and focus on the images and videos. Because we may need more than 20 images and 10 videos in total, but we are never going to create that many - no way! The trick is in how you plan for and create the marketing images & videos to get them working smarter, and it also helps you walk through the plan to know how many images and videos you need and how many you actually create to fill that content calendar! Listen in to learn more about:
Check out all the resources and links mentioned at:
Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C: Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 16 Jan 2024 | Clear Messaging: Your Path to Stand Out and Thrive - Ep 79 | 00:33:40 | |
In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. The main advice given to Ola was all about the importance of ensuring that her messages no matter if she is talking to folks, or has them written online or on her website - it’s got to convey her expertise and the transformation her clients can expect. Kathy suggests several strategies to improve Ola’s messaging on her website and in her marketing. They also discussed her podcast title and subtitle and how a small change could better reflect these key messages. Ola also shares some of her own experiences as a newcomer to Canada and as a parent and entrepreneur, emphasizing the importance of creating boundaries and prioritizing what matters most as she builds her businesses. Listen in to learn what advice Kathy has to help Ola attract the right clients and effectively communicate the benefits of her coaching services through improved messaging in her marketing.
Check out all the resources and connect with Ola via the Show Notes at: http://marketingyourprivatepractice.com/79 Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C: https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 23 Jan 2024 | 10 Ways to Optimize your Newsletters & Increase your ROI - Ep 80 | 00:33:18 | |
One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results.
These elements are not complicated to put in place but can have amazing results when you do use them in your email marketing. Be sure to check out the show notes page for additional resources and visual aids to help you understand some of the elements on a deeper level.
Grab the Free Marketing Stats Template Kathy mentions - https://www.pepperitmarketing.com/freestats Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 30 Jan 2024 | The ONE Element Every Page On Your Website Needs To Get Clients - Ep 81 | 00:28:28 | |
Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 06 Feb 2024 | 5 Core Website Pages to Spark Growth with Your Practice or Business - Ep 82 | 00:30:06 | |
Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall! Because even people referred to you will expect to see a website and will want to check you out.
Those website pages need content and a message that works right now so people know who you are, how you help, and what solution you can offer them. That’s it. You can perfect them over time - and will! We all make changes on our website over time because it’s a natural progression as you grow that business. Stop waiting for the day your website is perfect and get it out there! Because even people referred to you will expect to see a website and will want to check you out. Tune in to this episode of the podcast for actionable advice on the 5 Core Website pages you need to attract new clients so you can grow your business. Remember, your website is your silent ambassador; make it effective, not perfect.
Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 13 Feb 2024 | 3 Overlooked Website Pages that Drive Client Growth for Your Practice - Ep 83 | 00:28:21 | |
Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business. They are actually powerhouse pages when it comes to converting more website visitors into clients, but folks underestimate the role they play. When you don’t have these 3 pages on your website, you are missing out on key opportunities to convert website visitors into clients. Listen in to learn what these 3 critical yet often underestimated website pages are and how they can help you grow your business! You can also check out the show notes for links to all the resources mentioned at http://marketingyourprivatepractice.com/83 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 20 Feb 2024 | 7 Ways to Ensure Your AI Marketing Content Stays True to YOU - Ep 84 | 00:28:54 | |
Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness in your marketing and worse, the loss of YOU! The expert people want to hire. They don‘t want to hire a perfect BOT, they want YOU. A real person who helps them with their real problems and brings about real solutions. The overuse of terms like "Unlock your potential" and "Maximize your results" has become the norm, causing many businesses to look like and feel like everyone else, as opposed to showcasing their uniqueness! Do not go there! Promise me … you will not create one more piece of content with AI until you’ve listened to this episode. I want you to know how to keep your content from being just another face in the online crowd. Listen in to discover:
If you want your marketing to help you stand out and connect with clients, and even have Google loving what they find on your website, then be sure to listen in for all the details. Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 27 Feb 2024 | Attracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85 | 00:38:22 | |
In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the lead magnet funnel and get more signups, we focused on 3 main areas:
Listen in to learn what advice Kathy has to help Leah get the most results possible from her lead magnet quiz and bring in more coaching clients by optimizing her lead generation funnel and all the messaging in it. You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85 Be sure to check out Leah’s podcast Good Girls Talk About Sex podcast on her website https://www.leahcarey.com and if you want to know who your sex and relationship alter ego is definitely go to her quiz page! Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 05 Mar 2024 | Overcoming the Top 3 Roadblocks to Marketing a Practice or Business - Ep 86 | 00:34:14 | |
There are 3 very common problems Private Practice and Business owners face when marketing their businesses.
These roadblocks can stall the growth of your business and hold you back from getting clients - heck, it can hold you back from just getting the small things done every day. They often lead to so much frustration and a sense of waste that people give up on it all. Giving up is not the answer… The fear of not having anything worthwhile to say, mixed with a lack of strategic planning, can easily leave you feeling stuck and overwhelmed.
It all starts with…. The topic of this episode today, using a tool that helps with your marketing planning and helps you overcome these 3 blocks! A Content Planner. STOP! Don’t quit here… Please do NOT dismiss this as something that will not help you. Have an open mind and check out how a planner with some specific elements in it (12 in fact) can help you, It’s something I’ve helped people use for the past 15 years, and it does change everything! I’m sharing all sorts of resources on this episode. So be sure to check out the show notes page at http://marketingyourprivatepractice.com/86 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 12 Mar 2024 | 5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87 | 00:43:14 | |
Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize. Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! There are options to get them up and running that won’t break the bank—or your sanity—when you struggle to set it up yourself. Your website is always a work in progress, and it's more important to have a functional online presence than to wait for a perfect site. Tawnya offers many tips to do and not do, along with a solution she has with template website designs specifically for service providers. Designs that can be customized with the business's branding, allowing for a quick and efficient setup. They also talk about some of the technical aspects of website management, such as the importance of keeping plugins and themes updated to prevent security breaches. Your website is the foundation of all online marketing efforts. Without it, marketing strategies may fall short, but the main plan is to get that website up and running so it starts working now and can grow with you as you grow too! Be sure to check out all the links and resources mentioned by Kathy & Tawnya check out the show notes page at http://marketingyourprivatepractice.com/87 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 19 Mar 2024 | How to Get More People Booking Discovery Calls: Part 1- Ep 88 | 00:32:17 | |
Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls.
Click here to send Kathy a text message about this Episode
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| 26 Mar 2024 | How to Get More People Booking Discovery Calls: Part 2- Ep 89 | 00:25:30 | |
Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear! In this episode of the podcast, we continue on with steps 4 and 5 on how to optimize your online booking system. It’s all about ways to streamline your booking process for consults and discovery calls so that you get more booked and have more potential leads for new clients. Here's what you'll learn by tuning in:
By implementing these steps along with steps 1 to 3 in part one of this lesson (episode 88), you'll make it easier for people to book with you and for you to manage your appointments without the headache. Get ready to say Goodbye to the endless back-and-forth games of email tag and Hello to a more organized, client-friendly approach to booking discovery calls. And MORE of them too! Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/89 If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 02 Apr 2024 | 10 Easy Ways to Use Testimonials to Convert More Leads into Clients - Ep 90 | 00:24:30 | |
If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business owners overlook in two ways:
These personal endorsements from clients are more than just kind words; they're powerful tools for marketing your private practice and can sway potential clients to choose your services. In this episode, you’ll learn how to make the most of the testimonials you've already collected and how to showcase them in ways that resonate with your audience and encourage them to take the next step. You’ll also understand why it is so important to be gathering these on a regular basis. Listen in to discover how you can develop a plan for using testimonials to transform those kind words into a stronger client base for your business. You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/90 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 09 Apr 2024 | How to Create a System to Effectively Use Testimonials in Your Marketing - Ep 91 | 00:31:46 | |
Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website. Here's what you'll learn by tuning in to this episode:
Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business. You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 16 Apr 2024 | Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92 | 00:37:21 | |
What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types. To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:
Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up. The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92 Click here to send Kathy a text message about this Episode
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| 19 Apr 2024 | The ONE Blog Every Practice Needs to Boost SEO, Traffic & Leads - Ep 93 | 00:27:05 | |
Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for non-bloggers! Interested? Well, this episode shares a marketing tactic related to content on your website in the form of a blog. The ONE type of blog post that you can use on your website that will help boost traffic, improve your search engine visibility and even help bring in more leads. The trifecta of things that often leads to more clients! And you can use this tactic even if you don’t normally do “blogs or blogging.”
Best of all… it helps attract organic traffic from people who have no clue who you are. New leads! If you're ready to learn what this ONE type of blog post is… be sure to tune in to this episode. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/93 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 23 Apr 2024 | 5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94 | 00:44:24 | |
Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations? Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills. She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups. The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.
Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too. You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024 Find all the other resources mentioned at http://marketingyourprivatepractice.com/94 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 30 Apr 2024 | 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads - Ep 95 | 00:37:08 | |
Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you! The last thing you want happening is using cornerstone blogs as part of your marketing plans, and having them become just articles to read versus an article that could turn that reader into a client. When you take the time to optimize and format your blog posts, especially a cornerstone blog post, that’s when the blogs start working for you 24-7, bringing in even more traffic and converting those readers and visitors into leads and clients. Be sure to listen to this episode to learn 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/95 Click here to send Kathy a text message about this Episode
🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening! | |||
| 07 May 2024 | 10 Proven Strategies to Boost Traffic On Cornerstone Blogs part 1 - Ep 96 | 00:32:42 | |
Are you ready to finally get some traction and traffic to your website? Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients. That is a primary role blogs play in your marketing plans… bringing traffic, leads and clients to your online door - your website - and they also help search engines understand what services you offer so they can send people to your online door too! In this episode, we look at the first 5 of 10 proven marketing strategies that will help you boost traffic on cornerstone blogs and even regular blogs. These strategies are designed specifically for private practice and service-based businesses to increase the visibility and traction of these blog posts and ultimately drive more traffic to your website. They are not complicated to do and fit easily into your regular marketing plans. The bonus??? They don't require hours of work or mean promoting your blogs in places your clients never ever visit! Be sure to listen to this episode to learn 5 of the 10 Marketing Strategies to get more traffic to your cornerstone blog posts. Traffic you can then convert into leads and clients! Next week part 2 will be out with the final list of 5 strategies. Click that play button now. You can access the resources mentioned in this episode on the show notes page at http://marketingyourprivatepractice.com/96 Click here to send Kathy a text message about this Episode
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