Marketing with Matt (Matt Deseno)

Getting your first customer for your SaaS product isn't as hard as you think it is.

In fact, it's the easiest first sale you can make, but only some believe in this.

So in today's episode, Tyler and I discuss how you can get your first customer when launching your SaaS product through the power of proximity.

We talk about why geographic or network proximity always works, how you start a conversation within your network, the importance of taking action instead of waiting for perfection, AND our exciting value-loaded FREE SaaS Accelerator program.

Tune in now. You don't want to miss this!

Key Takeaways:

The power of proximity (00:52)

Why does the degree of proximity work? (02:15)

How to start a conversation within your network (05:38)

Balancing proximity vs. finding a niche (09:59)

Don't wait for perfection. Just do it! (11:30)

The SaaS launching framework program (13:50)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Have you ever wondered why some smaller brands effortlessly build loyal customers while others struggle to keep their audience engaged? 

It’s no longer about the number of touchpoints but the quality of interactions.

In this week’s episode, Tyler and I dive deep into why the seven customer touchpoints concept is no longer applicable in today’s modern market.

We discuss how old methods like billboards and magazine ads have given way to more relational marketing strategies. Plus, we reveal the best method for spending quality time with your customers and a success story on how quality engagement can lead to big success, even for small businesses.

Are you ready to build stronger, more relational connections with your customers?

Let’s get started!

Key Takeaways:

Introduction (00:00)

The seven touchpoints to create a customer (00:28)

Modern marketing is more relational (02:21)

Example of quality time with an ad (03:18)

The unfair advantage of video (05:13)

A personal story on relational engagement (07:14)

Focusing on quality time in marketing (10:49)

Small audiences can lead to big success (12:21)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you having a hard time looking at your P&L statement? Do you feel like you’re not making any profit in your business? This episode is exactly what you need to hear.

Join me in this enlightening episode as I explain how creating market imbalances can drive your profits up.

Today, we’ll explore the mindset that’s holding most entrepreneurs back, what market imbalances are all about, and examples of how successful entrepreneurs use imperfect actions to make more money and dominate their market–no matter how competitive it is.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

#1 thing that holds people back (00:28)

What the market really wants (01:41)

How big brands use market imbalances (03:07)

Four ways to create market imbalances (07:36)

Final thoughts (11:45)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

In the marketing world, there's this invisible hand that is either lifting or tearing down your brand, and this is your reputation. 

How powerful could your reputation be? What can you do to ensure that this invisible hand - your reputation - is building up your brand?

In this week's episode, Tyler and I sit down to talk about the power of online reviews and how to build a credible online reputation that influences people to pull out their wallets. 

I also explain what the law of reciprocity is, how you can take your prospects to promoters earlier on their customer journey, and the ninja hack in getting those most coveted golden five stars even without buying your product/service.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

The invisible hand in your business (00:41)

Flywheel vs. Funnel (02:21)

The Law of Reciprocity (03:52)

Why you need evergreen referrals (05:40)

How to build up a reputation (08:05)

The effects of having a good online reputation (14:11)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What would you ask Russell Brunson if given the opportunity?

In our previous podcast episode, I shared how I came up with questions to ask Russell Brunson for his Decade in a Day one-on-one session, where I got to sit with him in his Boise office and pick his brain.

Today, I'm sharing Russell's insightful answers to my marketing and business growth questions, my two biggest takeaways from that Boise meeting, and how I can apply his insights to my business.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

Russell Brunson’s advice on how to respond to competitors (00:53)

The Value Staircase Concept explained (03:04)

How Russell and ClickFunnels dominated their space and sustained it (05:52)

How do you get more people curious about your core offer (08:44)

Final piece of advice (14:17)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Pricing is such a mysterious topic. You can sell the same product to two people at different prices. So, how do you price your products/offers accordingly? What drives the prices up?

In this week’s episode of Marketing with Matt, Tyler and I sit down to talk about what most people ask me about–pricing.

We’ll discuss all things pricing–how pricing is a scoreboard for value, the pillars of pricing, how to set prices accordingly, common mistakes people make when it comes to pricing, and more.

Let’s get started!

Key Takeaways:

Introduction (00:00)

What you need to know about pricing (00:27)

Pricing as a scoreboard for value (01:19)

How to set prices for your products/offers (04:24)

Common mistakes people make when it comes to pricing (05:46)

What drives the prices up? (07:50)

The value of social proof (11:32)

Episode wrap-up (14:14)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns.

With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resilient.

In this week’s episode, we’ll discuss some strategies for ensuring business profitability during challenging market conditions, the power of relational marketing, and some big news you won’t hear anywhere else.

Tune in now!

Key Takeaways:

Introduction (00:00)

The big news (00:24)

On rates dropping and Black Swan events (03:01)

Golden lasso vs. acquisition (05:29)

Two outcomes for any business (06:17)

The power of relational marketing (07:33)

Episode wrap-up (09:49)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?

Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity.

We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more.

Whether you’re an experienced founder or just planning to become one, this episode is one for the books.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The shift from product functionality to brand identity (00:55)

Role of social media in brand interaction (02:28)

The influence of a founder identity (03:29)

To stay silent or take a stand? (05:10)

How to balance personal life and business life (10:01)

Other challenges of being a founder and how to overcome them (14:33)

Matt’s bigger vision as a founder (17:53)

Episode wrap-up (23:34)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you currently overwhelmed in your entrepreneurial journey? This episode could give you that needed boost.

In part three of the Entrepreneurs Call Their Shots series, I've asked another set of entrepreneurs at the LevelUp Summit about their biggest business goals, whys, and how they plan on achieving them.

From scaling businesses to making a lasting impact, these agency owners get down and real on why they do what they do and how they leverage the HighLevel tool to take their businesses up a notch.

Listen in and get inside the minds of these go-getter entrepreneurs and learn how you, too, can profit more and win back your life.

Let's get started!

Key Takeaways:

Winning entrepreneurs on getting better at what they do (00:52)

On scaling up and outsourcing your business (04:45)

Creating a legacy through being of service to others (13:49)

How to get out of the day-to-day operations of your business (18:51)

#1 tip on how to dominate on Youtube (20:27)

Cardone Ventures on the importance of hitting targets (21:09)

What it feels like to be a household name? (26:52)

Building a business around a global community (29:41)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Mistake equals to failure. That is how most of us have been wired ever since.

In marketing, most of us would rather wait until everything's perfect rather than get started and make mistakes along the way. But being "too perfect" can be a turnoff.

In today's episode, I sit down with my buddy Tyler as we dive into this counterintuitive marketing strategy where mistakes aren't just acceptable, but they're deliberately manufactured to connect with customers and drive success to your marketing campaign.

We'll explore how strategic manufactured mistakes can be a powerful catalyst for boosting your marketing strategy and taking your agency to a new level.

So get ready to embrace the imperfection. Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

The biggest reminder I get daily (00:21)

Strategic ways to help your marketing better (01:08)

What we realized about manufacturing mistakes in marketing (03:09)

Examples of manufactured mistakes (04:55)

Why the manufactured mistake strategy works (07:26)

The idea of people first (08:11)

Being human over perfection (12:48)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What most small businesses do is price in the middle so they can be viewed as someone who delivers premium products at an affordable price. However, that won’t do any good. 

If you missed the previous episode, I talked about some of my common recommendations on pricing. Today, we’ll look at the more advanced pricing strategies so you can drive more sales in your business and improve your profit margin without compromising your time.

I’ll delve into the concept of willingness to pay and everything you need to know about value-based pricing strategy. I’ll also talk about why you should either be the highest or lowest-priced and some practical examples of strategic pricing.

Let’s get started!

Key Takeaways:

Introduction (00:00)

Are you strategically pricing your product/offer? (00:26)

The concept of willingness to pay (02:49)

Be either the highest-priced or the lowest-priced (05:36)

Practical examples of strategic pricing (07:08)

Strategy for the bottom-priced (09:54)

Common mistakes small businesses do when it comes to pricing (12:15)

How I approach my business with pricing (13:53)

What you’re giving up when you’re pricing in the middle (15:03)

Episode wrap-up (15:49)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Proximity, in general, is defined as “being close" in space, time, or relationship. In marketing, proximity is one of the fastest ways to supercharge your campaigns. 

However, some people haven’t really capitalized on the true power of proximity and what it can do when used strategically in marketing campaigns.

So, in this week’s episode, I’ll share the lessons I’ve learned from Codie Sanchez and how important proximity is to marketing. I’ll talk about the difference between geographical and relational proximities, their pros and cons, and some insightful marketing strategies when leveraging the power of proximity.

Let’s get started!

Key Takeaways:

Introduction (00:00)

What I realized from Codie Sanchez’s Venmo Challenge (00:35)

Geographical vs. relational proximities (02:06)

The advantages of building up a relational proximity (03:15)

The truth about proximity (05:57)

On human psychology and proximity bias (06:57)

Marketing campaign tips when using proximity (07:35)

Episode wrap-up (09:12)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What is the future of marketing? 

If you haven’t heard all of the shocking news about AI, you’re probably living under a rock.

AI isn’t just a buzzword. It is a transformative force, slowly reshaping the marketing landscape and the world.

But the question is… are we ready for it?

In today’s episode, Tyler and I talk about AI’s massive impact on the marketing world and how you can leverage it to grow your business without risk.

I’ll discuss the most common forms of leverage, what AI can do to your business, and some practical tips on how you can stay one step ahead of your competition by using AI.

You don’t want to miss this. Tune in now!

Key Takeaways:

Is new always better? (00:44)

Forms of leverages (02:45)

The new form of  leverage (04:15)

What does AI allow us to do? (08:41)

How efficiency creates inspiration for inefficiency (11:45)

Impact of AI on marketing (14:41)

Practical marketing tip with AI (15:25)

Episode wrap-up (16:14)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank.

With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper.

In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for better results.

If you’re looking to refine your marketing strategy for 2024, this one’s for you!

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Cost of attention skyrocketing in 2024 (01:11)

How to respond when ad performance isn’t great (02:50)

Double down vs. cut back (04:12)

Strategic shift away from Meta (05:56)

Our ad strategy for 2024 (07:32)

Episode wrap-up (12:03)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you stuck in a rut, struggling to find the right motivation to push forward in your business? You’re not alone, and this episode is exactly what every entrepreneur needs to hear.

Many of us believe that we need motivation to take action. However, that’s not the way it works.

Join me and my co-host, Tyler Jorgenson, as we dive into a less business-centric but crucial aspect of entrepreneurship: motivation.

Together, we’ll explore the biggest misconception about motivation and what the “gap and the gain” concept is.

We also share practical tips on reducing friction so you can take action immediately and some real-life scenarios on how to apply these tips. 

Don’t miss out on this one!

Key Takeaways:

Introduction (00:00)

The truth about results and goals (00:30)

Gap and the gain concept (01:48)

The biggest misconception about motivation (03:16)

How to take action even without motivation (04:30)

Ways to reduce the friction (09:06)

It’s WHO, not HOW (21:03)

Episode wrap-up (22:08)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

How do you determine which kinds of giveaways attract more customers without breaking the bank?

Join me and co-host Tyler in this week’s episode of Marketing with Matt, Maui Edition, as we explore how offering the right incentives can skyrocket your business growth.

Today, we’ll talk about everything there is to know about ethical baits and maximizing perceived benefits, along with practical examples you can implement right away in your current business.

From raffle wins to dental giveaways, this episode is packed with insights that will inspire you to rethink your marketing strategies and create irresistible offers for your customers.

Ready to elevate your marketing game?

Tune in now!

Key Takeaways:

Introduction (00:00)

Lessons from my embarrassing honeymoon (00:28)

What is an ethical bait? (07:42)

Maximizing perceived benefits (10:17)

Maui marketing tip (14:48) 

Episode wrap-up (17:32)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Asking the right questions is an art that every business owner and marketer must master.

In today's fast-paced world, where everyone is vying for attention and trying to outsmart their competitors, it's crucial to ask the right questions. Why, you ask?

Well, asking the right questions lead to the right answers, and the right answers lead to effective marketing strategies.

So in today's episode, Tyler and I sit down to talk about why asking questions is a discovery process and what are the ripple effects of asking the right questions to your internal marketing team and your agency as a whole.

Make sure to tune in now so you don't miss this!

Key Takeaways:

The problem with "just do your best" (00:32)

Asking questions as a discovery process (01:34)

Misalignment in your internal marketing (04:27)

How asking questions helps with HL Pro Tools’ onboarding process (05:36)

Examples of failed marketing approach (08:43)

Asking questions vs. assuming (10:38)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Paid media marketing is expensive. So how do you convert at the highest levels--reducing cost while increasing value?

Fortunately, my buddy Walt Burch, co-founder of Envoy Media Group, found the exact solution to this gigantic business problem - empathetic marketing.

In today's episode, my good friend Walt and I explore the paid media world and the value of empathetic marketing.

Today, Walt shares how emotional connection and asking the right questions help understand the real problem of your customers.

He also shares the very framework that they use in his widely successful marketing company and some handy tips for building high-performing marketing campaigns.

Tune in now so you won't miss it!

Key Takeaways:

Introduction (00:00)

Meet Walt Burch (00:31)

The empathetic marketing approach (02:41)

Best tactic to engage with a lead (06:01)

Example of questions to warm up leads (09:10)

How to get better at asking questions (12:54)

Final thoughts (15:58)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Walt

- Follow Walt on LinkedIn here

- Visit Envoy Media Group’s website here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope?

In this episode of Marketing with Matt, we'll explore the world of bipolar marketing and how this marketing strategy can maximize your customers' lifetime value.

We'll talk about how some people don't get traction in marketing, how bipolar marketing works, and some practical tips on using this marketing strategy in your current business.

Let’s get started!

Key Takeaways:

Introduction (00:00)

Episode disclaimer (00:30)

Why some people don’t get traction in marketing (01:03)

Dissecting Dan Henry’s marketing strategy (01:38)

What is bipolar marketing and how it works (03:03)

Example of a bipolar marketing strategy (06:01)

Advantage of using a bipolar marketing (07:56)

Episode wrap-up (08:33)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you ever feel like your marketing efforts are not cutting it?

Before you even think of pouring more money into paid ads, why not tap into the power of referrals?

Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to?

So, in this week’s episode, we’ll dive into the world of referrals–the difference between each four traffic categories, why earned traffic (like referrals) is more valuable, the best strategies for an effective referral system, and more.

If you want to grow your agency exponentially, this episode is for you.

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

Four categories of traffic (00:40)

Limitations of owned and bought traffic (02:20)

The power of referrals (03:56)

Ways to create and encourage referrals (06:26)

Real-life example of an effective referral program (12:52)

#1 referral myth debunked (18:09)

Episode wrap-up (20:21)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Welcome to the first episode of Marketing with Matt! I'm Matt Deseno, founder of multiple award-winning marketing and sales businesses, teacher, and a family man.

For more than ten years, I've built businesses from the ground up and helped other businesses market in a people-focused way.

And in today's episode, my good friend Tyler and I will talk about…

- why I started this podcast and what's in it for you

- my first marketing initiative that changed my life

- what is margin, and how can you achieve one

- and a whole lot more!

If you're a business owner looking to leverage the power of marketing and take control of your business and life, stick around, as I'll share with you the things I've learned for the past decade so you won't make the same mistakes as I did.

Let’s get started!

Key Takeaways:

Introduction (00:00)

Marketing with Matt's big why (00:42)

What does it mean to have a margin? (02:00)

Building a 9-digit portfolio (06:25)

From being a freelancer to an entrepreneur (09:48)

My first marketing initiative (13:54)

Episode wrap-up (16:57)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Book a consultation call with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

–

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales so they can profit more, and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Hustle culture puts work at the center of everything. But along with it comes an ugly truth that people are just beginning to talk about.

In today’s episode, I sit down with Alex Schlinsky as he unravels the truth behind the hustle culture and the life-changing event that led him to write his The ANTI-Hustler’s Handbook.

Today, he shares the biggest problem in modern entrepreneurship, his Define, Design, and Do framework, and his insights on how you can win the race of entrepreneurship.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

Meet Alex Schlinsky (00:25)

The ANTI-Hustler’s Handbook explained (02:29)

Define, design, and do framework (05:19)

The biggest problem in entrepreneurship (07:51)

Alex’s mindset shift while writing his book (09:08)

Episode wrap-up (12:58)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Alex:

- Follow Alex on Instagram here

- Check out his The ANTI-Hustler’s Handbook on Amazon here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

How do you know what questions to ask your mentor? Let's admit it–not everyone knows how to ask good questions. But when you can sit down and ask someone like Russell Brunson, co-founder of ClickFunnels, marketing guru, and my mentor, you better ask good questions to make the most of your time.

So, in this episode, I'm taking you along on my thought process on how I prepared for the Decade in a Day, a one-on-one session with Russell, where I got to sit with him and ask his input on things that I want his opinion the most.

Today, I'll explain what primacy and recency are and how these affect the way we come up with questions, my thought process in coming up with questions, the strategic questions that I asked Russell about, and more.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

The kind of marketing I learned inside ClickFunnels (00:38)

What is a Decade in a Day with Russell Brunson (03:48)

Primacy and recency explained (07:04)

My thought process in preparing my questions for Russell (08:21)

Questions that I asked Russell about (12:26)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

If you thought last week's Marketing with Matt episode was great, you're in for a treat!  

In this episode, we have entrepreneurs talking more about how they're taking their businesses to the next level using our very own HighLevel Pro Tool. 

These entrepreneurs are living proof that with the right tools and strategies, you can achieve greatness in your business and help others do the same.

So listen in as I ask entrepreneurs to call their shots, how HL Pro Tool transforms businesses and lives, and what to expect when you leverage tech software for your agency.

Tune in now. You don't want to miss it!

Key Takeaways:

Introduction (00:00)

Leveraging SaaS for personal development (00:28)

How HighLevel software can help you and your customers' agencies (07:16)

On building a solid business exit strategy (11:54)

How does working with the right client and team correlate to success (15:01)

On getting back your life and freedom with entrepreneurship (21:20)

How to transition to pure SaaS (22:50)

How HL Pro Tools is impacting the franchising industry (23:27)

Things you never knew you could do with HL Pro Tool (24:11)

From digital to real estate investing (24:43)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?

When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.

In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.

We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We’ll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.

Are you ready to elevate your marketing strategy?

Let’s get started!

Key Takeaways:

Introduction (00:00)

The power of creating a brand identity (00:31)

5 PARTS of Irresistibility concept (02:00)

Leveraging proprietary elements for your brand (03:13)

Sell aspirations vs. features (05:45)

Using the repelling strategy to attract ideal clients (06:51)

Importance of tangible benefits in marketing messages (09:52)

Specificity is equal to credibility (12:37)

Final thoughts (14:33)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Is AI voice the next big thing for outbound calling? This question about investing in AI voice has come my way frequently, especially since we made a similar AI product before it became popular over the past year. Today, I’m breaking my silence to share my perspective on this matter.

So, in this episode of Marketing with Matt, we’ll explore the increasing appeal of AI voice and delve into my insights on potential investments. Additionally, I’ll shed light on the reasons behind my stance, providing guidance on how you can leverage AI voice for business growth and discussing alternatives you may want to consider.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The growing popularity of the AI voice trend (00:49)

Would I invest in AI voice? (04:07)

Phone as the modern-day fax machine (05:46)

How to leverage AI in your business (07:45)

Thinking for long-term perspective (11:29)

Alternatives to AI voice (13:29)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is rather complicated–it varies from person to person.

That’s why it’s important to think about your brand positioning strategically. But how do you exactly position your business in a way that allows you to charge a premium?

In this episode of Marketing with Matt, we’ll dive into business and market positioning strategy. I’ll explain the concept of pricing and value in marketing (what you can learn from selling potatoes!), how to position your product so that people want to buy it, and more examples for agency owners to learn from.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The creative and offers fatigue (00:28)

Pricing and value in marketing (01:29)

Sell people what they want to buy (04:26)

Two common marketing positioning flows (07:49)

What agency owners can learn from ClickUp (15:29)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now!

In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget.

Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only marketers, and proven hiring practices to find the best fit.

Ready to scale your business and hire the right marketer?

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The marketer’s role (00:33)

When should you hire a marketer? (01:34)

Pros of hiring a commission-only marketer (02:26)

The value of hiring within your budget (05:06)

What is a marketing integrator? (06:14)

Marketing specialist vs. generalist (09:30)

Hiring a top-tier marketer (11:48)

Tips when hiring a marketer (16:18)

Final tip (20:16)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever wondered how you can transform your business from good to great?

Join us in this week’s episode of Marketing with Matt as we pull back the curtain on the ingenious business strategies of Alex Hormozi, one of the digital entrepreneur space’s rising stars.

In this episode, we’ll explore Hormozi’s journey from selling Gym to Launch to building Acquisition.com. We'll reveal the perfectly crafted funnel inside Acquisition.com and how it generates a whopping $100M and doubles as a content creation opportunity.

If you’re curious about what the experience was like, make sure to tune in to this week’s episode.

Let’s dive in!                                         

Key Takeaways:

Introduction (00:00)

Alex Hormozi’s business journey (00:25)

From multi-figure exit to consulting for equity (02:36)

Level 1: The what (06:26)

Takeaways from the 2-day workshop (11:54)

The Value Accelerator Method (VAM) (15:25)

Level 2: The how (16:56)

Level 3: The mastermind (22:31)

The shocking numbers behind this funnel (23:21)

Surprising elements and insights from the experience (25:42)

Final thoughts (32:57)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do you ever feel like your goals are too big to achieve?

It happens to the best of us.

But fear not! I’ve discovered the perfect goal-setting strategy that will allow you to face your big, hairy, audacious goals confidently.

In this episode, we’ll explore my unique approach to goal-setting—looking 25 years into the future—and how adopting this mindset can make even the most ambitious goals achievable.

We’ll talk about what it means to act with the confidence that your future goals are already realized, stories on how I apply this mindset in my fitness journey and family life, and more.

Are you ready to transform your future?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Setting your 25-year goals (00:31)

Importance of long-term vision (03:46)

Imagine your goal is a done deal (04:36)

Why dream bigger goals (07:18)

Real-life application using this mindset (09:04)

#1 tip for growing a personal brand (15:06)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are marketing and advertising the same thing? How do some brands grow without any paid advertising? 

Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.

We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.

Are you curious how you can leverage marketing without the hefty ad costs?

Tune in now for more!

Key Takeaways:

Introduction (00:00)

Marketing vs advertising analogy (00:47)

An example of great marketing with $0 ad spending (04:04)

The value exchange concept (05:47)

Importance of naming and positioning your brand (07:45)

How the network effect works (09:42)

Final thoughts (11:52)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever searched on Google only to find yourself mindlessly scrolling for answers?

Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling…nada.

That’s the search engine transformation slowly happening before our eyes…all thanks to AI.

In this week’s episode, we explore how AI is not just improving search engines but completely changing them. 

WordPress, the powerhouse behind 60% of web content, has teamed up with Perplexity, a leading AI-powered search engine.

Today, we’ll dive into the differences between Google search engine and an AI-powered one and how this AI shift will impact SEO, algorithms, and content monetization.

Tune in now to discover how you can stay ahead of the curve.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The unexpected partnership that could topple Google (00:36)

Differences between Google search and AI search engines (03:18)

AI’s impact on SEO, algorithms, and content monetization (06:52)

The potential decline of traditional SEO models (09:46)

WordPress’s long-term strategy for content ecosystems (12:49) 

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

- Connect with Tyler Jorgenson on Instagram

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Is entrepreneurship the end goal or a means to an end?

In this part four episode of the Entrepreneurs Call Their Shots series, I've asked another set of driven entrepreneurs about their goals, action plans, and timeline at the LevelUp Summit.

Today, you'll hear from successful entrepreneurs about how they use their businesses to create a better work-life balance, start a movement, build communities, and more.

These entrepreneurs prove that there's more to entrepreneurship than just setting financial goals.

So listen in and learn from their experiences, get insights into their strategies, and be inspired to take action toward your goals.

Tune in now to learn more!

Key Takeaways:

Growing a business to multi-seven figures (00:59)

The real reason behind HL Pro Tools' too-good-to-be-true pricing (02:21)

Leveraging through lead generation and affiliate marketing (05:30)

How to win back your time and spend it with the people you love (14:05)

Building and scaling a brand with HighLevel (17:56)

How developers can build a community around HighLevel and maximize it (22:49)

On starting a personal movement and building a team (26:18)

Every entrepreneur's biggest why (29:49)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

How do you create an irresistible, high-value, yet free lead magnet?

Too often, I've been told I'm giving away too much stuff for free and not leaving something for people to buy from me.

Here's my response: I want to give away as valuable stuff as possible.

So, in this episode of Marketing with Matt, I'll be sharing my biggest takeaways from a $500 book called Great Leads by Michael Masterson (and it’s not even about lead generation).

Today, we'll discuss the concept of anticipation, how to hook your audience, why you should challenge yourself to be creative with your free content, and more.

Don't miss out on this one. Tune in now!

Key Takeaways:

Introduction (00:00)

Why creating anticipation is good marketing (01:15)

My SaaSmas concept explained (02:44)

The why behind my unplanned audiobook (05:06)

What I learned from a $500 book (10:42)

Final thoughts (15:03)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you feel the friction in your marketing strategies? Are your marketing efforts feel more unnatural to you? 

It all comes down to your personality type and doing things not aligned with your identity.

In this week's episode, I'll reveal the three different entrepreneurial personality types you probably didn't know. Moreover, I'll teach you the marketing approaches best suited to your personality type and how they'll propel you to succeed in your entrepreneurial journey.

So the next time you feel like quitting, think about your personality type and lean into marketing strategies that you are likely to enjoy and succeed with.

Tune in to find out more!

Key Takeaways:

Introduction (00:00)

Acknowledging your personality type (00:28)

Personality type #1 - The Artist (01:57)

Marketing types best suited for an artist (03:18)

Personality type #2 - The Commander (04:41)

Marketing activities for a commander type (06:11)

Personality type #3 - The Skydiver (09:56)

Marketing type for a skydiver (10:14)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you feel like your ads are just burning money?

Most entrepreneurs, especially those in their early stages, have probably blown up hundreds, if not thousands, of dollars trying to get their brand in front of their audience.

However, it’s not always that easy.

In this week’s episode, my buddy Tyler and I jump right into the world of funnel plumbing and explore what to do when your paid ads aren’t working.

We talk about the four buckets of traffic, two critical reasons why paid ads fail, and what to do when your top-of-funnel ads are failing.

Whether you’re just starting out in your business or consider yourself an intermediate marketer, this episode offers practical advice on how to turn your ad dollars into actual results.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Four types of traffic (00:29)

How business growth is tied to visibility (01:53)

The importance of audience and message alignment (03:37)

Minimum threshold for effective ad testing (06:44)

What to do if you’re new and ads aren’t working (08:04)

The dos and don’ts of cold outreach (11:19)

How to leverage earned traffic (14:10)

Recognizing the lifetime value of customers (15:49)

From $0 to $48M (19:32)

Final thoughts (21:12)

Additional Resources:

- Check out the The Farmer Marketer Playbook episode here

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

If there’s one thing we should learn from ClickFunnels, it is that they have strong brand loyalty and customer engagement. How do they do it?

In this week’s episode of Marketing with Matt, my co-host Tyler and I delve into the world of customer status, brand loyalty, and gamification.

Tyler and I unravel the secret framework behind ClickFunnels’ The Two Comma Club–a thriving community of online entrepreneurs who’ve made over $1 million with ClickFunnels. We also delve into the effectiveness of this marketing strategy, what differentiates loyalty programs that work from those that fall flat, and provide insights on integrating gamification into your SaaS business to foster lasting customer loyalty.

Don’t miss out on this one. Tune in now for more!

Key Takeaways:

Introduction (00:00)

ClickFunnels’ The Two Comma Club (00:37)

Why gamifying your customer loyalty works (01:44)

It’s more than just a plaque or a trophy (05:04)

How to gamify status in your business (09:58)

How do you embrace the right type of status for your audience (14:21)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

In times like these, where we have significant economic changes, it’s easier to accept that businesses aren’t growing because of a recession. But is it due to an economic downturn? Why are there businesses that still thrive even during these times?

In this week’s episode, Tyler and I sit down to talk about the real reason why your business isn’t growing. I also discuss the framework of how a business operates, what a bottleneck really is, and how to identify the part of your business that needs the most of your attention.

If you’re a business owner looking to grow your business by spotting the bottleneck but don’t know where to start, tune in now.

You don’t want to miss this one!

Key Takeaways:

Introduction (00:00)

What's going on in the world today? (00:25)

What is a bottleneck (03:11)

How improving a non-bottleneck creates inefficiencies (05:57)

Framework on how a business operates (08:32)

How to identify a bottleneck in a business (10:41)

Three big reasons why you're business isn't growing (19:16)

Practical tips on how to grow your business (21:19)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you wish to keep those sales coming in while you’re sipping Mai Tais on the beach? What if I told you that you could relax on the beach and still see your sales skyrocket?

In this week’s episode, we’ll share invaluable marketing strategies on how you can stay ahead even when others (or yourself) are on vacation.

Today, we’ll discuss the importance of planning ahead and automating to ensure continuous engagement. We’ll share tips on creating self-manufactured promotional events, lessons we can all learn from Amazon, how to balance work and relaxation during vacations, and much more.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Then vs. now (00:33)

Importance of marketing during vacations (03:35)

Why plan ahead and automate (04:31)

Key lessons you can learn from Amazon (07:43)

Manufacture your own events (12:15)

Balancing work and relaxation during vacations (15:45)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers?

Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience?

We’ll discuss how to avoid your business being like a messy hotel–with a grand lobby yet dusty hotel rooms—how to prevent mismatch expectations, how to overdeliver without incurring additional costs, and much more.

Are you ready to level up your business? Let’s get started!

Key Takeaways:

Introduction (00:00)

What happened during my recent trip (00:33)

Marketing’s most significant challenge (05:02)

Taking care of your customers vs. prospects (06:16)

The surprise and delight concept explained (07:02)

How to find the balance between marketing and fulfillment (07:37)

Elevating customer experience with no marginal cost (09:51)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

When it comes to marketing, AI can do so much more than brainstorm ideas. But it is only good as its user.

So in this week's episode, I'm bringing in Mark de Grasse to share some tips and strategies for using AI for content generation and inbound marketing.

Mark is the President and General Manager of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.

He has been doing entrepreneurship and marketing for the last two decades–focusing on content development through creating articles, graphics, videos, and podcasts.

Today, he shares his insights on the best practices for using AI in content generation, the value of starting first with your customers in mind, how to be consistent with your messaging, and his top AI tool recommendations for marketers and business owners alike.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

Meet Mark de Grasse (01:43)

How AI and inbound marketing play together (03:39)

Best practices in using AI for content generation (05:28)

How to be consistent with your marketing strategy (10:00)

Best AI tool resources (15:12)

Keep up with Mark (17:48)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Mark de Grasse 

- Follow Mark on LinkedIn here

- Check out DigitalMarketer for more here

- Love donuts? Check out Mark’s donut site here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Success is the by-product of your daily habits. And as an entrepreneur and business coach for decades, I live by the saying, "Your business only grows as much as you do."

So in today's episode, I sit down with my buddy Tyler and share the key habits that helped me grow my business to where it is now.

Today, I'll discuss the importance of self-awareness, delegation, and continuous learning in my entrepreneurial journey. And how aligning personal growth with business growth can build a thriving business while creating margin in your personal life.

Tune in now to learn more!

Key Takeaways:

Your business grows as much as you do (00:41)

The power of constant self-awareness  (02:07)

Gamifying accountability for consistency (04:30)

On delegation and margin in personal life (05:46)

The habit of continuous learning (10:35)

Final thoughts on habits for business growth (13:51)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you trying to figure out how to profit more while working less?

Then you've found your new favorite podcast! Because this is the question I've been trying to answer as well.

My name is Mat Deseno, and over the years, I've built several award-winning marketing businesses across different areas of the industry. And in the process, I've had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?

On this podcast, I'm going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!

What are your goals as an agency? How do you plan on achieving them? What's your why?

These are the most frequently asked and probably the hardest questions in anyone's entrepreneurial journey.

So in this week's episode, I asked entrepreneurs to call their shots during our LevelUp Summit in Dallas, Texas, and we've got it all compiled just for you.

These entrepreneurs talk about building impactful businesses while living on their own terms, leveraging software to scale their businesses, and why being part of a community matters.

If you don't know how to approach your goals as an agency, then this episode will show you how entrepreneurs are knocking out their big hairy audacious goals.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

On building impactful businesses for the community (00:17)

How to leverage tech to grow your business (06:00)

The importance of hiring and being surrounded by the right people (16:00)

Understanding the power of digital marketing (23:22)

The value of niching down and improving quality (31:34)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you feel like your marketing efforts aren’t going anywhere?

We’ve all been through that situation.

But this one simple fitness strategy will let you see your business soar to new heights!

In this week’s episode, we’ll talk about the lessons I learned from my fitness coach on hypertrophy training. 

We’ll discuss why the concept of pushing beyond comfort zones can also be applied to entrepreneurship in general, some practical approaches to applying this strategy, and how this can significantly boost your business growth.

Whether you’ve figured out how to navigate the challenges of running a business or just thinking of starting one, this episode will surely come in handy.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

What is hypertrophy training? (00:34)

The hypertrophy marketing explained (03:42)

Practical example of hypertrophy in business (05:32)

Setting expectations and boundaries (09:47)

Challenge to the listeners (11:12)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you feeling the squeeze of the current economic crisis? 

Recession, inflation, and pullbacks are enough to make anyone skeptical about spending their hard-earned money. 

But fear not because we've got the solution to help you and your marketing agency thrive!

So in this week's episode, Tyler and I discuss what's working in marketing. I talk about what a joint venture is, its common stumbling blocks, and some top-performing tactics for creating great joint venture relationships.

Tune in now as we break down the fundamentals and explore how joint ventures can become your secret weapon as an agency owner in navigating today's challenging economic landscape.

Key Takeaways:

What's going on in the world right now? (00:26)

Joint ventures explained (02:31)

How to find someone that serves the same people as you do (05:33)

Common stumbling blocks for people wanting to do a joint venture (10:34)

What could you do today to start a strategic partnership? (16:29)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups.

While I don’t recommend trying to get a million different voices and ideas in your head–as we all know, ideas are worthless without execution–it’s still a game-changing experience being in one room with like-minded people and those who’ve made it.

In this episode, I’ll share two of my biggest takeaways from the recent DRIVEN™ Mastermind event: the contrarian stance and the golden lasso concept.

We’ll explore the advantages of joining live event marketing, how these two concepts can help 10x your business, and some practical insights on applying them to your business strategy.

Let’s get started!

Key Takeaways:

Introduction (00:00)

The DRIVEN™ Mastermind (00:27)

How I end up joining DRIVEN™ Mastermind (02:05)

Advantages of attending live event marketing (03:51)

How the contrarian stance works (09:07)

The golden lasso business concept (17:03)

Episode wrap-up (24:36)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Imagine boarding a plane with a blindfolded pilot—sounds risky, right? Well, marketing operates in a similar fashion. You can't just launch a campaign without the essential ingredient: data.

So, in this episode of Marketing with Matt, I explore the critical role of data-driven marketing and how tracking key performance indicators (KPIs) can propel your business to new heights.

Gathering data isn't just about collecting information; it helps you measure what needs to be measured and improves what can be improved. Join me as I share our company's data-gathering process, the benefits of data visualization, the KPIs you should look at, plus more.

Let's dive in!

Key Takeaways:

Introduction (00:00)

Why do I weigh myself every morning (00:31)

Data gathering in a marketing perspective (02:49)

Our data-gathering process (04:06)

On the importance of data visualization (05:34)

Organic vs. paid ads KPIs (07:26)

An example of how I used data and its impact (12:56)

Episode wrap-up (14:13)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Was there a point in your life where in your commitment to growth, you realized not all people around you celebrate it?

In this week’s episode of Marketing with Matt, my good friend Tyler and I dive into the real talk about personal and business growth and the price you have to pay.

Today, we talk about the truth behind personal growth being connected with business growth, how growth can cost you to lose some people around you, and how to find peace in dealing with such.

So, whether you’re a seasoned agency owner or just starting out, this episode is your quick guide on handling the cost of growth.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

Is personal growth connected with business growth (00:28)

The chronic smoker’s story (03:19)

The concept of the cost of growth (05:53)

Certainty vs. variety (08:53)

How to find peace in dealing with the cost of growth (09:26)

Final thoughts (15:09)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

It’s that time of the year when marketers and agency owners are busy attending expos and conferences. However, with the price that comes with attending live events, how do you make the most out of them? Or do you just show up and hope for the best?

In this week’s episode, my co-host Tyler and I dive into the world of live events and how in-person events can help you make money and supercharge your agency.

Today, Tyler and I talked about the advantages of live events, how we do live events, my past experiences with having booths during live events, and how those same concepts can work in small networking groups. 

I also discuss some of the other best practices for networking during live events, giveaways, and so much more.

Let’s jump in!

Key Takeaways:

Introduction (00:00)

How we do live events or in-person marketing (00:27)

Advantages of being in live events (02:26)

A quick in-person marketing story (07:02)

Best practices during live events (08:51)

Easiest way to get contact information from live events (15:22)

How to apply these event strategies in small in-person meetings (19:00)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Every entrepreneur aims to be great at marketing. Who doesn’t?

When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever. 

Enter the whitewater phase–where businesses often face operational challenges and profit dips.

So, how do you get your business out of whitewater and secure its future?

In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and quality during rapid expansion. 

We’ll talk about everything you need to know about the whitewater phase, the importance of a decentralized decision-making process and cross-functional teams, and more.

Ready to grow your business?

Let’s get started!

Key Takeaways:

Introduction (00:00)

Phases of business growth (00:31)

The Whitewater concept explained (03:21)

Why decentralize your company’s decision-making process (05:43)

Example of how decentralized decision-making looks like (08:03)

The profit-first methodology explained (09:19)

Impact of following the profit-first rule (11:28)

Takeaways from the Commitment Summits (13:01)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Many SaaSpreneurs delay sales because they believe they must fully understand the entire process. 

However, the truth is that if you think you need to be an absolute expert in every aspect of your business before providing value, you'll ultimately fail to deliver any value at all.

So in this episode, I have the privilege of sitting down with Shaun Clark, the co-founder of HighLevel, during one of our mastermind meetings. 

Shaun and I delve into how HighLevel can assist you in reducing sales friction and enabling you as an agency to promptly provide value to your SaaS customers.

We also address the challenges that SaaSpreneurs encounter, HighLevel's readily attainable opportunities, and the significance of human connection in SaaS entrepreneurship.

Don't miss out on this episode - tune in now for more!

Key Takeaways:

Introduction (00:00)

The HighLevel Mastermind experience (01:35)

What do most SaaSpreneurs struggle with? (03:38)

A little backstory (06:05)

The biggest stumbling block (07:45)

HighLevel’s “sticky things” with high ROI (09:39)

The significance of human connection (15:13)

Episode wrap-up (18:02)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What’s the secret to Apple’s success?

It’s not that they have the best products in the market. In fact, Apple knows there are better products out there than theirs. But their drive to constantly be better than they were yesterday makes Apple what it is today.

So, in this week’s episode, we will explore the constant battle between marketing and fulfillment and answer this burning question: Do you have to wait for your product to be perfect before you can start marketing?

Tune in now to find out the answer to this question and a few practical advice you can apply to your business.

Let’s get started!

Key Takeaways:

Introduction (00:00)

The greater the marketing, the bigger the expectations (00:23)

When do you draw a line between marketing and waiting for a perfect product (03:54)

Why emulate Costco’s buying experience (09:21)

Business tips that make an immediate impact (14:01)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you growing your business through TikTok or Instagram but not building an email list?

Then you could be leaving a huuuuge money on the table!

With the popularity of social media, email marketing is considered a dead and long-forgotten marketing strategy for some business owners. But is it?

I’m here to tell you that building an email list could be the best thing you’d ever do for your business.

In this week’s episode of Marketing with Matt, we’ll be talking about…

- the power of a list 

- a back story on how I won $10K through an email campaign

- why you should build an email list

- how to build and grow an email list

- plus so much more!

If you want to master list building in less than 30 minutes and get your business in front of your targeted audience, then tune in to this episode.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

It’s about getting in front of the traffic (00:45)

The three different types of traffic (02:03)

Benefits of having a list (04:10)

Email List building tips (05:26)

How I made $10K by sending an email (09:00)

How to grow a list (12:06)

Email ideas you can send to your list (15:13)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Book a consultation call with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then.

In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing.

We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

A reflection on our marketing evolution (00:35)

Why social proof is a critical factor in business (02:30)

The importance of having a Google business profile (05:33)

How people are now judging businesses they trust (10:47)

The value of leading a community (17:41)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!