Marketing Vanguard (Adweek)

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.

Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and humbled by.

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Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success:

“I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”

Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more.

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Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie.

Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more.

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Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.

From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lulumeon’s Chief Brand Officer.

Hear from Neuburger on her thoughts regarding contemplating a move after being at one company for a long time, the do’s and don’ts of community building, the evolving role of marketing leaders, and more.

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While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.

Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling.

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On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.

“I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said. “I think that’s so important to protect and guide when things don’t go quite the way you want them to because if you swing for a home run every time, you’re going to strike out sometimes. But you want to make sure that you not only push your team to be bold but that you’ll stand in front of them and take the hit when it’s not successful.” 

Tune in to hear more about Vicky's journey and hear how adidas is paving the way with bold campaigns and even bolder results.

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On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space. 

This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022.

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As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. 

In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ongoing effort to build a business where people, the planet, and prosperity thrive together. 

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Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.

Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects.

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In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.

Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team.

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If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.

Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.

Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration.

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Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?

It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.

Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.

In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent.

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Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. "You will be involved in strategy, operations, the tech front, innovation. It really isn't just about creating campaigns."

Vendette, who has been with Alo since March 2021, joined us at Brandweek Miami in September where she sat down for this episode of the CMO Moves podcast.

"We're an experiential brand so it's all about living and breathing," says Vendette of the apparel maker, whose brand name stands for Air, Land, Ocean.

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On this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's Creative and Inclusion Editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of BARK.

Livingston joins Miller at Brandweek 2022 in Miami where they discuss his journey as a marketer and how he approaches growing and building a marketing strategy.

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During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued.

Since joining Instacart around a year and a half ago, Laura Jones, now the delivery app’s chief marketing officer, has sought to embrace this momentum and turn the brand into a household name.

Her efforts to do so include a logo refresh, a limited-edition streetwear collection, and the company’s largest ad campaign ever.

In this episode of CMO Moves, Jones discusses her career trajectory, approach to hiring team members, and the strategy to shift Instacart’s marketing from transactional to inspirational.

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In this episode of CMO Moves, three sustainability trailblazers discuss sustainability efforts with Adweek CXO Jenny Rooney in an effort to bring awareness to the Mainstream Green Action Plan.

CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created this report to highlight the work CMOs must do to drive sustainable practices in their businesses. CSA is a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG in which CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond.

Check out their bios below to learn more about them, and tune in to learn about key sustainability practices and best practices for leaders behind these initiatives.

More about our guests:  

Lauren Taylor is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround. She is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value. 

Brad Jakeman is a currently Senior Advisor at the Boston Consulting Group, one of the world’s leading Management Consultancies. At BCG he advises clients on all aspects of marketing, business restructuring, digital transformation and sustainability. In addition to his role at BCG, Brad is Co-Founder and Managing Partner of Rethink Food, which identifies, invests in, and helps scale businesses that are digitally disrupting the legacy food system to make it more equitable and sustainable. Prior to Co-Founding Rethink Food, Jakeman spent almost ten years as President of PepsiCo’s Global Beverage Group.  

Jose “Pepe” Gorbea is the Global Head of Brands, Agencies and Sustainability Innovation, HP. Pepe grew up in the suburbs of Mexico City, led the marketing agenda of multiple brands at Bimbo, Kraft Foods, Nestle and Mondelez across the globe and is a former alumnus of Google’s Marketing Academy. For him, bringing to life the voice of the consumer and their communities through the power of co-creation has helped him enable his clients to produce ‘Better Marketing’ from the likes of Hershey’s #HerShe and Nescafe’s ‘New Year’s Resolutions’ to Dettol’s ‘Covid Warriors’ and Smirnoff’s ‘Love Wins’ just to name a few.

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action. 

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Over the last five years and 200+ episodes, CMO Moves has shared the human side of game-changing CMOs and the personal success stories behind these incredible leaders.

The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth.

Marketing Vanguard will spotlight the people who are driving the industry forward. These will be CMOs, certainly, but also Chief Growth Officers, Chief Commercial Officers, Chief Digital Officers—anyone who sits at the highest level within organizations overseeing marketing strategy. Sometimes we will invite CMOs to join with a fellow C-suite peer. And often we will welcome that unique cohort of CEOs who have come up through the CMO role.

If you're a follower of CMO Moves, you'll be up to date on the latest episodes of Marketing Vanguard with new episodes dropping weekly every Thursday. If not, make sure to subscribe wherever you get your podcasts and join me to listen to all of the great content coming your way.

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The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth.

We are thrilled to be kicking off Marketing Vanguard with Marc Speichert, the first Chief Commercial Officer at Four Seasons Hotels & Resorts. With a career path that has included roles at L’Oreal, Google and most recently GSK Consumer Healthcare, where he served as Global Chief Digital Officer, Speichert shares his perspective on the necessity of empathy, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons’ guests.

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Everette Taylor has already lived many lives, and his experiences have defined him. Previously the highly successful CMO of Artsy, he also served as CMO of Skurt, CMO of Sticker Mule and had several other marketing roles before that. Now at Kickstarter, he’s on a mission to redefine crowdfunding and what it can be and do, as well as be a model for the next generation of Black leaders, and his own visibility is core to that.

Listen here to learn more about Taylor’s goals, how he’s connecting the dots between his visibility and driving the Kickstarter business forward, and even an early job experience he's never shared in any interview before. 

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As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities.

As the CMO of MassMutual and a self-described all-around people person herself, Jennifer explains just how important as a leader it is to manage those communities and relationships.

Listen to this episode of Marketing Vanguard to learn more about where she’s finding inspiration, balancing creative connections, and even what scares her as a leader.

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As a longtime New Yorker, Maryam Banikarim has gravitated to her natural born role as a community builder.

Most recently, after co-founding NYCNext during the pandemic, and following a long career as CMO of some iconic and emerging brands such as Hyatt, Gannett and Nextdoor, Banikarim’s efforts to re-imagine the iconic We<3NYC logo, part of a launch of a campaign to encourage New Yorkers to take action to better the city, didn’t go unnoticed, to say the least.

Tune into this episode of Marketing Vanguard to learn more about more of her lessons from the We<3NYC campaign launch, what’s next, and the college course that changed Maryam’s life.

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In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge of the marketing practice to bear in her role as CEO, knowledge that she and Forbus can center on.

It’s an uncommon cornerstone of experience that can arguably strengthen the marketing priorities of a brand and business—with intentional collaboration. The pair explain their relationship as CEO and CMO while having very different personalities. They’ve even sought out coaching to help understand the other’s working dynamics. “I'm always being pushed to go faster than I want to, but I'm also holding Ann back. Our personality tests and the assessments we took, are sort of our motivations and it helped explain some things,” explains Forbus.

Listen to this special episode to hear the pair talk about more about the importance of creativity being woven into all sides of a business, the role of vulnerability in leadership, and some of the mistakes they’re not afraid to admit they’ve made along the way.

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Doug Martin has long outlived the average “CMO tenure” now as Chief Brand and Disruptive Growth Officer at General Mills. After starting as an intern in 2005, he has managed to gain immense credibility at the iconic CPG company by keeping consumer value at the core of everything they do.

Listen to the episode to hear more about how General Mills is staying grounded to build the brand and how they’re staying relevant in such a dynamic landscape.

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With a background in biology, Katie Williams initially put her scientific acumen to work at Procter & Gamble. Following roles at Kraft Foods and Mondelez International, she joined Haleon as a founding member. She now oversees a $5 billion U.S. portfolio featuring iconic brands such as Tums and Advil for the innovative consumer health company.

Listen to this episode of Marketing Vanguard to learn more about Williams' intriguing career journey.

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From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of EXOS, her extensive background in marketing continues to shape her leadership approach.

"[Working for a CEO that's been CMO] is such a gift," Liz Austin, CMO of EXOS, said. "Sarah gives me a lot of leeway, but there are times I want her counsel because of her background and working for these amazing brands and her consumer sensibility. She's a terrific thought partner when we're trying to solve gnarly issues."

Join us for this episode of Marketing Vanguard as we explore the power of a strong CEO and CMO partnership.

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As Chief Marketing & Trust Officer at OpenWeb, a company that builds online communities around digital content, Tiffany oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising to put digital trust and safety at the core of strategic growth rather than an afterthought.

Listen to Adweek’s Marketing Vanguard Podcast to discover more about Xingyu Wang’s insights and strategies as well as her unique side passion.

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Coming off the heels of a pandemic, Fara Howard has seen many versions of GoDaddy. As CMO for four years and counting, Howard’s scope is broad as she oversees several functions to help entrepreneurs build their own future through websites.

Now, Howard is bringing GoDaddy to new heights while focusing on fostering creative talent within the organization.

Listen to this new episode of Marketing Vanguard to learn more about how Howard's finding inspiration and how the CMO is creating ripples affects over at GoDaddy.

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As the current CEO of Sabra, Joey Bergstein sits down to talk about how he’s navigating the transition from marketing to CEO all while putting people first. “For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet human needs through” says Bergstein.

Listen to this latest episode to hear more about Joey’s path to CEO and how he’s looking ahead to create real growth and value for the hummus brand.

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In the latest episode of Marketing Vanguard, Melissa Waters sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve marketplace, Upwork gives access to a wide pool of freelancers spanning multiple categories. As CMO, Waters discusses how she and her team are pulling the human element through their marketing.

Listen to this week’s episode to hear more about Melissa’s journey in the tech world to how she’s helping to evangelize the work marketplace for both talent and businesses.

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In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offering a glimpse into the future where virtual worlds seamlessly integrate with our everyday lives.

Listen to this week's episode to hear more about how Super League is creating immersive experiences as well as Ann's untraditional path from CMO to CEO.

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After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand.

"The key is to learn from it and learn from them quickly and fail fast," says Dillon.

Listen to this week’s episode to hear more about Dillon's journey from CMO to President and how he's giving back as a leader within his organization.

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Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.

However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their respective expertise, Kogan and Hughes embarked on a pioneering venture, giving birth to the renowned Cameron Hughes Wine company.

Listen to this week's episode to hear more about how Kogan is driven by insatiable curiosity and how she ended up in the adult beverage industry.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it paves the way for innovative strategies that not only transform the industry but also drive cultural shifts and meaningful connections.Listen to this episode to hear more about her unwavering commitment to the brand and how she's reshaping the perception of Tinder, positioning it not just as a hookup platform but as a facilitator of authentic and enduring relationships.

Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.

Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive work, expertise and leadership, and to discuss how she connects the dots among consumer and cultural trends, creativity, and business growth, shaping her role as an influential brand marketing leader.

Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain.

Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a thriving brand. Her experiences have shaped her into a dynamic leader, always ready to embrace new challenges with curiosity and enthusiasm.

Listen to this week's episode to hear more about Allen's story and how she's embraced change and pursued diverse opportunities that lead her to be CEO.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick.

As the CMO of Fandom, she has continued to shape the way we engage with content, creating a bridge between creators, fans, and brands. 

"I'm a huge fan myself, and I've always loved working in this space," she states. Her genuine enthusiasm for the content and experiences that fans cherish is a driving force behind her work at Fandom.

Listen to this episode to hear more about how Fried's journey from media maven to Fandom advocate continues to inspire and shape the ever-evolving landscape of media and entertainment.

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In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.

Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand resonate deeply with clients, while also collaborating strategically with internal teams to ensure the brand's relevance and appeal.

Listen to an all-new episode of Marketing Vanguard to hear how the CMO integrates meaningful partnerships with influential individuals, sports associations, and artists, all aimed at cultivating a sense of community, purpose, and inclusivity within the realm of finance.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

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As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.

Listen to this episode of Marketing Vanguard to hear more about Amanda’s journey as well as the brand's approach to transforming the intricacies of nutrition into accessible behavior change.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

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In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.

In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.

Listen to this week's episode to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

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Häagen-Dazs. Skinny Cow. Edy's. Drumstick.

If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone.

In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream.

Listen to this week's episode to hear how Rivera Marquez and Dreyer's Grand Ice Cream deliver the best ice cream to consumers and building brands consumers love by having the same objective across the c-suite, how they handled repositioning their brand during the pandemic, and much more.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

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In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this episode to hear how Fernando Machado's career path from engineering to marketing innovation exemplifies the importance of embracing diverse perspectives and using technology like AI to drive positive change.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exclusive women's co-working space that shattered glass ceilings and secured over $100 million from investors, including WeWork and Airbnb, venture capitalists, and celebrity investors such as Megan Rapinoe and actress Mindy Kaling. But as The Wing was enjoying its ascent into stardom, its employees would soon threaten to clip the Company’s soaring wings.

Tune in to this episode of The Great Fail to hear the full story and subscribe to The Great Fail wherever you get your podcasts and join us next week for an all-new episode of Marketing Vanguard.

Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary.

Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of his life: dedicating at least five to five and a half hours every weekend to pure, uninterrupted learning. This commitment, he explains, is his form of self-indulgence—a testament to his unwavering dedication to personal growth.

Listen to this episode to discover how Rajamannar's commitment to learning and innovation has shaped his career and the marketing industry as a whole.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.

Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her commitment to being a business leader, not just a CMO.

Listen to this episode to find out more about Dara's insights on providing valuable lessons for aspiring CMOs, highlighting the significance of impactful decisions, mentorship, and the transformative power of creativity in the world of marketing.

Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.

Hosted on Acast. See acast.com/privacy for more information.

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge.

In a candid conversation, Gupta emphasized the importance of balancing short-term impact and long-term brand building, stating, "The resilient brands are the ones that truly believe in the serendipity and irrationality of marketing."

Gupta also shed light on Kraken's mission-driven approach, exemplified by their recent partnership with Williams Racing in Formula 1, where they used prime real estate on the racing cars to educate the world about the potential of cryptocurrency. He explained, "We are founded by two incredible co-founders who are literally crypto OGs...we needed a platform to reach hundreds of millions of people around the world to educate them about the substance of crypto, not just the volatility."

Listen to this episode to hear how Gupta is showcasing the dynamic and mission-driven nature of marketing leadership in the crypto industry.

Hosted on Acast. See acast.com/privacy for more information.

Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight.

Now, as a successful CMO, Katie is paying it forward. She actively engages with younger professionals who are looking for guidance, career advice, and insight into the beauty world. What's most remarkable about these interactions, she noted, is the unexpected depth of the questions she receives.

Listen to this live episode from Brandweek to hear how Katie's mentorship approach, along with Rare Beauty's dedication to authenticity and community engagement, has contributed to the brand's unique success.

Hosted on Acast. See acast.com/privacy for more information.

Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.

In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.

Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences.

Hosted on Acast. See acast.com/privacy for more information.

In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her and her team forward.

A key theme of Angela's discussion was the significance of collaboration as a framework for understanding one another within an organization. Angela emphasized the need to identify the right collaborators based on the specific requirements of a project."It's all about understanding what you need and when you need it," Angela explained.

Listen to this new episode of Marketing Vanguard to hear more about how Angela is approaching collaboration and her shared insights on the evolving landscape of marketing.

Hosted on Acast. See acast.com/privacy for more information.

Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media.

Listen to this new episode to hear about Sadé's journey and perspective serve as an inspiration to marketing professionals seeking to make a difference in the world of media and journalism

What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.

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As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape.

Evans emphasized the pressing need to expand access to mental health solutions. She voiced a heartfelt desire to see the entire mental health industry work together to ensure that everyone, regardless of their background, can access the support they need. "There may be two things. There's one for the category as a whole, which I genuinely hope... is that there's truly a resource for everybody when it comes to mental health needs, whether it comes from us or someone else, right?" Evans stated.

Tune into this new episode to hear more about Evans' background in textiles and how that led to her nonlinear path to Headspace.

What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.

Hosted on Acast. See acast.com/privacy for more information.

In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.

Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic, envisioning a departure from the traditional broadcast model.

Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics.

What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.

Hosted on Acast. See acast.com/privacy for more information.

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard.

Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career.

Listen to this episode of Marketing Vanguard to hear more about Fabiani's journey and why her career has provided her with a diverse skill set that she's brought to her role at Timex.

What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.

Hosted on Acast. See acast.com/privacy for more information.

In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape.

"If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."

Listen to this episode to hear how Lozano is continuing to color the world of marketing and innovation with her insightful leadership.

Hosted on Acast. See acast.com/privacy for more information.

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth.

Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy. 

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.  

The conversation then shifts to the key issues and trends in digital marketing. Cohen identifies measurement as a persistent challenge, emphasizing the need for improvements in both single-channel and cross-channel measurement. He also highlights the growing importance of generative AI, addressing its ethical use, optimization, bid management, and impact on creative processes. 

Looking ahead, Cohen outlines the IAB's goals for the upcoming year, emphasizing responsible growth, ethical practices, and industry education. He also discusses the upcoming IAB ALM 2024, which will cover diverse topics including responsible AI, commerce, and the future of measurement.  

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Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders.

On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.

This interview was recorded at Adweek X on December 4, 2023.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz. 

During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle. 

She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale. 

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

With Contentful, digital teams can:

• Easily compose intelligent, customizable experiences at any scale.
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor, 

Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing. 

During the conversation, Collins shares Frontdoor's mission and the unique aspects of its services, such as connecting homeowners with experts through a video chat app for quick solutions to home-related issues. She also discusses her transition to the chief revenue officer role and the significance of aligning with the CFO and analytics partners. 

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

With Contentful, digital teams can:

• Easily compose intelligent, customizable experiences at any scale.
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.  

During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.  

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.  

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.  

With Contentful, digital teams can:  

• Easily compose intelligent, customizable experiences at any scale.  
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.  
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.  

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. 

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.

During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company. 

Peterson also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers. 

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.  

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.  

With Contentful, digital teams can:  

• Easily compose intelligent, customizable experiences at any scale.  
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.  
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.  

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. 

Hosted on Acast. See acast.com/privacy for more information.

In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon.

During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides insights into the company's 240-year history, its status as the oldest bank in America, and the ongoing transformation to stay relevant in the ever-evolving financial landscape.

Later in the episode, they discuss Sunderland's views on the role of marketing within BNY Mellon, emphasizing the alignment of marketing and communications to drive earned media. Sunderland reflects on her leadership style, encouraging her team to think innovatively and contribute to reshaping the company's narrative.

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

With Contentful, digital teams can:

• Easily compose intelligent, customizable experiences at any scale.
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey.

From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like Post Malone and Lil Nas X.

During the conversation, Cooley shares her global approach to branding, Crocs' unique brand values, and the brand's approach to maintaining a singular brand personality.

Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.

What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

With Contentful, digital teams can:

• Easily compose intelligent, customizable experiences at any scale.
• Free up digital teams to collaborate and launch content experiences quickly and efficiently.
• Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.

Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change. 

During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.

They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement. 

Hosted on Acast. See acast.com/privacy for more information.

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.

On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.

During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences.

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs.

During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across the business. She also highlights key skills essential for the modern CMO.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry.

During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creativity with data-driven insights, and how Lenovo aims to shape a future where technology catalyzes positive change.

Hosted on Acast. See acast.com/privacy for more information.

During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.

During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.

During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth.

They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of Marketing Vanguard, Jenny sits down with Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld.

During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.

This conversation was recorded in January during Adweek Outlook 2024.

Hosted on Acast. See acast.com/privacy for more information.

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.

On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.

Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.

During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.

He also discusses the importance of aligning design with business goals and the iterative nature of the design process.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. 

Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell. 

He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally. 

Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management.  

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice.

During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies.

As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation.

Hosted on Acast. See acast.com/privacy for more information.

Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

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Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams. 

Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations. 

Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay's passion for architecture and design and his passion for supporting the next generation.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's strategies for promoting their products and working with creators.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.

Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small businesses, the impact of AI on marketing, and their commitment to community and leadership development.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape. 

Join us as we discuss the growing importance of visuals in today's digital landscape. Zach shares Canva's mission to empower the world to design and its impressive growth to 190 million users worldwide. He also shares his excitement about attending the Cannes Festival of Creativity for the first time and highlights Canva's focus on experiential marketing. He emphasizes the role of visual communication in driving success across various roles and departments within organizations.

Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.

Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!

Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world. He has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods, and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard.

Raja shares his journey from environmental engineering to marketing and emphasizes the importance of continuous learning. He discusses the evolving role of CMOs, the need for collaboration with other executives, and the balance between innovation and driving business results. Raja also highlights the importance of both creativity and logic in marketing and challenges the outdated marketing curriculum in business schools. Tune in to gain valuable insights from Raja's experience and expertise.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.

Melody recounts her journey from growing up in Texas with immigrant parents to her diverse career across various industries before joining Mercedes Benz. She highlights the emotional connection people have with cars and Mercedes Benz's strategy to remain aspirational for all consumers. Melody discusses the importance of brand relevance, balancing short-term and long-term goals, and her approach to leadership, likening it to protecting and enabling her team. She also reflects on the risks she took during the 2008 Beijing Olympics and admires Wen Zhou’s commitment to equity.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today.

Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France.

They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks.

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth.

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests.

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference!

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru. 

Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital Dharma

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape.

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.

That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.

Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives. 

Here are the key talking points from the episode:

• Todd Kaplan's Transition to Kraft Heinz
• The Impact of Marketing on Business Growth
• Mastering Calculated Risk-Taking
• Balancing Creativity and Business Objectives
• Challenges in the Current Marketing Landscape

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.

Here are the key talking points from the episode:

• Challenges in Measuring Content Marketing
• Nativo's Mission
• Justin Choi's Entrepreneurial Journey
• Understanding Consumer Habits
• Measuring Consideration Over Awareness
• Justin’s Role as a Founder

Hosted on Acast. See acast.com/privacy for more information.