Marketing Tips for Photographers | The Tog Republic Podcast (Carolina Guzik)

In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”.

Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a marketing tip, but a life hack just in case you start to get overwhelmed in the weeks ahead.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Nos vamos con el tercer episodio en Español y hoy tenemos como invitado al super talentoso Santi Nuñez! En esta charla, Santi comparte con nosotros su pasion por fotografia Stock y como ingresar en ese negocio.

Este episodio esta lleno de informacion y espero les abra las puertas a un genero de fotografia que puede ayudar a crecer tu negocio.

Chequea las notas de este episodio para mas informacion y los enlaces de la clase de fotografia Stock: https://thetogrepublic.com/podcast/fotografia-stock-santi-nunez

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando.

El sueño de todos como fotógrafos es crear fotos impactantes que se queden gravadas en la memoria de nuestros clientes! Te presentó a Juya Gentil, un talentoso fotógrafo de bodas Colombiano que constantemente está explorando!

Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/fotos-de-matrimonio-con-juya

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Friend, meet Daniel Moyer, he’s a fantastic photographer based in Pennsylvania and in today’s episode we are chatting about creating strong connections with your clients!

Obviously, we want to have the best relationships with our clients so all the months leading to their event will be enjoyable,  but also, so our clients are so happy with us and our services, that they gladly refer us to their friends and family.

In today’s episode, Daniel explains to us, how he approaches his clients and how he nurtures their relationships to have a long-lasting bond with couples that goes far beyond their wedding day. This episode is packed with information and I hope you enjoy it!

Daniel also runs a great Instagram account for photographers and a podcast. So make sure you connect with him and subscribe.  You can find a link to all his platforms below.

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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-build-strong-connections-with-your-couples-with-daniel-moyer

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years.

If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are experiencing burnout and want to find a way to make more soulful work.

John is also the author of The Perfect Imperfect, An intimate exploration of the American wedding, an enduring public ritual. This stunning book is filled with images captured by John over the past three decades.

You can find more about John Dolan here:

John Dolan’s Website

Get his Book: The Perfect Imperfect

Follow John Dolan on Instagram

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet Tamera Darden she’s the talented brand photographer behind Darden Creative.

Darden Creative specializes in bright, bold, and refreshing product photography + styling that increases visibility and sales for Beauty & Lifestyle Brands created by Women of Color.

In this episode, we talked about the 3 step framework to booking more product photography clients + some mindset and inspirational tips that you can apply today into your business!

Tamera is also the founder of The Photo CEO, a coaching program for women product photographers who are ready to confidently market their services on IG and earn more while working smarter, not harder. Make sure you get on her waiting list if you want to level up your brand photography!

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/brand-photography-with-tamera-darden

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet Huy Nguyen a super talented photographer and the founder of Fearless Photographers.

In this chat, Huy shares with us how to be fearless in your photography, how to assess risk, and most importantly how to stay creative.

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-be-fearless-with-your-photography-huy-nguyen

Friend, que gusto me da preséntate al super talentoso Rafa Rodero! Rafa es consultor, formador y ponente que se especializa en marketing y gestión de negocios  para fotógrafos.

A veces como fotógrafos pensamos que el simple echo de tener fotos bonitas es suficiente para sobresalir y tener un negocio exitoso, cuando la verdad es que sin un buen plan de marketing no importa que tan bueno seas porque al final del día: TUS FOTOS NO SE VENDEN SOLAS.

En esta charla, Rafa nos cuenta de la importancia de tener un buen plan de  marketing y como usar plataformas como Instagram para posicionar nuestro negocio y conectarnos no solo con futuros clientes, sino con proveedores que nos pueden ayudar a crecer.

Les recomiendo mucho que escuchen este episodio hasta el final, ya que  Rafa nos compartió un muy buen tip que te puede ayudar a crecer tu marca personal.

Chequea las notas de este episodio para mas informacion:

https://thetogrepublic.com/podcast/tus-fotos-no-se-venden-solas-con-rafa-rodero

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world.

In this episode, Mark shares with us the difference between active, passive & digital marketing, and how should we be using them in our business.

This episode is packed with information, so make sure you get a notebook because I’m sure you will want to take notes!

Make sure you also get his FREE course: The photography business benchmark Coupon: Insta21

Check out the episode notes for more information: https://thetogrepublic.com/podcast/active-passive-and-digital-marketing-with-mark-rossetto

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich.

Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed.

In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing.

You can find more about Bobbi and her podcast here:

https://bobbibeducation.com/

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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly.

Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at your data, and draw your own conclusions.

Let me know what you think, and if you are planning on taking up this challenge for your own account.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, meet the super talented Jessie Wyman, she’s a Brand Photographer based in Boston. In this episode, Jessie shares a little bit of her workflow, how to prepare for a session, and how to manage expectations. We also cover a bit of her pricing and collections structure.

Jessie is hosting a FREE masterclass on Brand Photography on  October 6, 2020, at 1:00 PM EST make sure you register here for it here: https://jessiewymanphotography.com/brandingmasterclass

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/brand-photography-with-jessie-wyman

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you!

I hope in 2024 you focus on your site as a major component of your marketing strategy!

Enjoy this episode!

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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠https://thetogrepublic.com/join

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on.

Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My Wedding Season - The Podcast! In addition to running two businesses, she’s also renovating her home and taking care of her family.

You can find more about Aida here:

Her Podcast

Free Digital Planner

Her Instagram

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

Join me on Patreon: ⁠www.patreon.com/thetogrepublic⁠

Purchase The Art of Pinning: ⁠https://thetogrepublic.com/pinterest

Friend, this conversation with the super talented Sam Hurd might be what your brain and soul need right now to get those creative ideas flowing again! During this chat, Sam talks about creating trust with your clients and how that will translate into the freedom to create images that will not only be conceptual but mesmerizing as well. 

This candid conversation is packed with great creative and marketing nuggets that you can incorporate into your business right now.

This episode was sponsored by Backblaze. Get a 15-day free trial at backblaze.com/togrepublic

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/cool-wedding-images-with-sam-hurd

Friend, meet the talented (and super fun) Rachel Larsen Weaver.  She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long).

In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too!

Let me be honest, a newsletter strategy is not for the faint of heart, but if you choose to embark on this adventure, the results can be very beneficial for your business.

Rachel shares with all of us, some of her tips for staying motivated and consistent with her weekly newsletter, plus some other amazing tips you can use right away in your own business.

You can find more about Rachel here:

Sign up for her amazing newsletter

Her Website

Her Instagram

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me in Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Nos vamos con el segundo episodio en Español y hoy tenemos como invitado al super talentoso Fer Juaristi.

En esta charla hablamos de tomar riesgos y estar un poco mas abierto a las posibilidades que se nos presentan. Durante esta pandemia el ser ingenioso ha sido una clave no solo generar ingresos, si no tambien para explorar otras posibilidades para crecer nuestros negocios.

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients”

I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we need to tackle before we can celebrate a new booking.

Think of this as a recipe for a delicious dish! Yes, the end goal is to eat something yummy, but before you get to do that, you need to accomplish other steps.

In my business, I focus my marketing efforts on 4 different groups, and each place group has a very specific goal!

For example one of my group is Pinterest. The goal of my Pinterest account is to drive qualified traffic to my website. I check my analytics every month to see if my strategy is working. So long as Pinterest is sending quality traffic to my site, then I know my strategy is working.

You see, my Pinterest strategy is not to “get clients”. Getting clients, is the side effect of someone that saw my work on Pinterest, then visits my site, falls in love with my images, and connects with me personally on a discovery call.

So in today’s episode, I cover why being super clear on your marketing goals, and the goals of the tools you use to reach new people are crucial for your success!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well!

In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer.

Listen to this episode where I break down the strategy and give you some tips on how to get this post done.

And if you get inspired and write your own post, come share it with us on the Facebook group! See you there!

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friends, meet my new friend Ellie McKinney, in addition to being a fantastic wedding photographer, she’s also a coach for photographers and an enneagram enthusiast!

So in today’s chat, Ellie shares her opinion (important to clarify this, as she even acknowledges that she’s an enthusiast, not a certified expert) as to why knowing your enneagram number is good for your business, and how you can use it as a tool to better your brand.

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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!

With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!

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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/enneagrams-with-ellie-mckinney

Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads!

Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible!

So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to your own business!

And to celebrate with all of you this week (October 25th, 2021 through October 29, 2021) I’m giving away 3 spots on The Art Of Pinning Class. To participate, just leave me a review on iTunes! Easy breezy. If you are outside of the US, make sure that you send me a screenshot of the review as I don’t get notifications for international reviews.

And if you already left me a review, then you can share it on your IG stories! Make sure you tag me on it so I can add you to the list!

Thank you so much for being a part of this community, you guys are the best!

P.s: Here are the episodes I mentioned in today’s show:

152: HOW TO PITCH YOUR SERVICES TO OTHER VENDORS

47: MAKE GRATITUDE A PART OF YOUR BUSINESS PRACTICE

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-lessons

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Friend, if you want to present beautiful work to your clients, and also have time off to pursue the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for.

ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for you!

In today’s episode, I had the chance to speak with Scott Wyden-Kivowitz, he is the Content and Community Manager at ImagenAI, and we covered the topic of artificial intelligence technology for editing images, how ImagenAI is revolutionary in the industry, and most importantly why using this app can give you hours back to your work week!

ImagenAI also has a great present for all of us! Use this link to get 1,500 edited images for free! Only available for new users.

YOU CAN FIND MORE ABOUT Imagen-Ai HERE:

ImagenAI Website 

ImagenAI Facebook Community

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, today’s episode is packed with information and key content to succeed at sales.

If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working with weddings.

Today’s episode is all about buyers’ persona, how to sell to different people, and how to identify which persona a future client might be.

If you want to dive deeper into this topic, Sam has several episodes about this topic on his own podcast! Follow this link to check them out.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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YOU CAN FIND MORE ABOUT SAM HERE:

IDEACTION CONSULTING

SELL WEDDINGS LIKE A PRO | FB GROUP

INSTAGRAM

OWN YOUR BUSINESS PODCAST

Website Reviews by Ideaction Consulting 

Code: “HALFOFFREVIEW” to get a sweet discount

Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder!

In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing your clients!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/dubsado-with-colie-james

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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You can find more about Colie James here:

Her Instagram

Her Dubsado Class for Photographers

Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs.

In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website.  Octavia also shares with us some actionable tips that you can use implement today!

You can find out more about Octavia here:

her website

Her Instagram

Her Facebook group

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me in Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Hello Friend! On Today’s episode my friend Sonju and I are talking about some of the “myths” we have seen on Facebook groups and we are debunking them!

Facebook groups are great to create community, find new friends, and interact with fellow photographers, but every now and then photography myths are posted, and people can really take them to heart. So we are here to chat about some of these topics, give our honest opinions about them, and hopefully debunk some of these myths.

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/debunking-photography-myths

Happy 2021! WE MADE IT, and to start this new year with the right attitude I want to share with you five reasons why tracking your progress is great for your business and goals!

To be honest, tracking is new to me, and something that I started using in 2020, but thanks to it, I stayed focus during one of the most difficult years if my business, and all the tracking that I did, also kept me motivated to keep working on it.

So if you want to get some momentum in 2021, plus stay focused and on track with your goals, this episode is for you!

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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!

With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!

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This episode was also sponsored by HoneyBook. Honeybook is a client management system that can help you get your digital contracts sign, collect payments, and streamline your communication with your clients.

You can get started with 50% off your first year when you visit share http://share.honeybook.com/togrepublic or use the code togrepublic

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Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-reasons-tracking-your-progress-is-great-for-your-business

Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals.

But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/the-difference-between-a-goal-and-a-project

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand.

But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move.

In this episode, I share with you the structure of a blog post that will be evergreen and therefore, maximize your efforts.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose.

But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corporate job you once had.

In this solo episode, I answered some great questions regarding money and business, and I hope that my own personal experiences guide you in a positive way regarding your own money and how to have positive conversations with clients.

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt”

Social Doubt is what repels people from buying your services, due to uncertainty.

If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that!

In today’s episode, I cover six parts of your business that you should look into and make sure you don’t have any room for social doubt.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

--

Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you!

If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection.

In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business.

Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources!

You Can Find More About Brad & Jen Here:

A free resource for better discovery calls

Their website

Their Instagram

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ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, happy 2023!

One of the things that have been crucial to my business growth and success has been tracking my data! I track everything!

From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business.

Today’s episode is short, but straight to the point. If you have any questions, just join my free Facebook group!

Wishing you a very successful year ahead!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Hoy tengo una gran invitada! Su nombre es Citlalli Rico y ademas de ser una fotografa super talentosa, es tambien una gran persona. Esta charla es acerca de los errores que cometemos en nuestro negocio. Aunque sea un tema un poquito incomodo, es algo de lo que debemos de hablar!

Estamos acostumbrados a solo compartir nuestro exitos, mostrar siempre el lado positivo del negocio, pero tambien es importante hablar de las cosas en las que hemos fallado y que quisas hemos echo mal. Tocar esos teman nos ayuda no solo a darle perspectiva a ese momento que quisas no fue tan chevere vivir, pero tambien ayuda a que gente que esta en la industria aprenda de tus errores.

En este episodio nombre una compañía que es la que me ha salvado cuando los HD externos me han fallado. Así que les queda super recomendado Backblaze. Aquí les dejo un link para que tengan 15 días gratis backblaze.com/togrepublic

Chequea las notas de este episodio para mas informacion:

https://thetogrepublic.com/podcast/errores-que-cometemos-en-el-negocio-con-citlalli-rico

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet.

In this episode, I cover the four major mistakes why your Pinterest isn’t delivering results.

My Dm’s are always open for questions. Feel free to get in touch.

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary.

However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so.

So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients.

I hope you take these strategies and use them in your own business!

--

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business.

Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their businesses, and in today’s episode we are chatting about how to beat impostor syndrome and cultivate a positive mindset so you can experience more joy in your life, and obviously, have fun in your business.

Since art is subjective, there are always people that will find our work beautiful, while others will think it’s pure trash, and obviously, this can make us feel self-conscious and unsure about our abilities. But as you all know I love some actionable steps and in today’s episode, Dave shares with all of us some tools and tips we can apply right now, to beat imposter syndrome and cultivate a positive mindset.

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/impostor-syndrome-with-dave-moss

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography.

She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry.

In today’s episode, Suzy shares with us how to run a profitable family photography business! Yes, you read that correctly, you can be a family photographer and actually make money doing so!

Suzy runs a live class for pro photographers called Home Grown where she really leans into the core principles of running a sustainable family photography business and how to master working with families. This class is offered twice a year - once in winter and once in summer so the next round of classes is launching this June!

Make sure that you join her newsletter to learn more about learning from Suzy.

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me in Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the amazing Vicky Knights, she’s a talented photographer and podcast host based in England. In today’s conversation, we are chatting about how to attract your dream clients!

In this episode, we chat about the things you need to do to become a magnet for your dream clients and the importance of adding your personality to the mix. Vicky also shares an important strategy on how to anticipate your client’s needs, pain points, and how to use that information to market to them!

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-attract-your-dream-clients-with-vicky-knights

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it.

This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing.

This episode is perfect for photographers who want to blog more often and feel very intimidated not only by writing articles but also by the content creation process.

You can find more about Corey here:

His Website + Podcast

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

Join me on Patreon: ⁠⁠www.patreon.com/thetogrepublic⁠⁠

Purchase The Art of Pinning: ⁠⁠https://thetogrepublic.com/pinterest

Friend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless you stink and you need a good deodorant right now).

And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own.

So in this episode, I share with you four marketing strategies a deodorant company used to get my money and have me raving about their brand. After all, this is also the goal we have for our own business, right?

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers!

In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business!

This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer)

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/instagram-marketing-with-julie-christie

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you have been struggling with setting boundaries this episode is for you! In this episode, we chat about personal as well as business boundaries and we also share some practical ideas that you can take to apply in your life.

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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!

With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!

____

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

____

Check out the episode notes for more information: https://thetogrepublic.com/podcast/boundaries-with-kate-thompson

Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset!

In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have.

For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Want to access them? Join today!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business!

In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors.

ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠https://thetogrepublic.com/pinterest

Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session).

These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/four-things-that-you-must-do-after-a-wedding

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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Start using Aftershoot today!  Join today and get 10% off your 1st purchase. Use code: TogRepublic10

Backblaze is the best clour service out there! You can get a free 15-day trial at backblaze.com/togrepublic

Amigos hoy tenemos como invitado al super talentoso Juan Sebastian Pinilla! En esta charla conversamos acerca de fotografia comercial, inspiracion y un poquito acerca de mercadeo.

Juan Sebastian comparte con nosotros su punto de vista acerca de la fotografia y como el usa la camara para conectarse con gente y crear imagines cautivadoras.

Chequea las notas de este episodio para mas informacion y los enlaces de la clase de fotografia Stock: https://thetogrepublic.com/podcast/fotografia-comercial-con-juan-sebastian-pinilla

Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results.

In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so!

Other Episodes Covering This topic:

In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now!

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/where-are-your-inquiries-coming-from

--

This episode was sponsored by Smart Albums

Friend, If you want to increase the revenue of your business I suggest you start selling albums!

Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!

With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.

Find more about Smart Albums on pixellu.com

Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics.

In today’s episode, I had the opportunity to chat with Shannon Tarrant. She is on a mission to help event pros learn a proven system for success. A professional go-getter, she is a highly regarded speaker and coach while running her own business - WeddingVenueMap.com, and launching a new podcast, The Wedding Sassholes.

Listen to today’s episode to get some tips and insights about how to nourish relationships with venues and opportunities to get on their lists.

You can find more about  Shannon Tarrant here:

Wedding Venue Map Website 

Shannon’s Instagram

The Wedding Sassholes Podcast 

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS:

1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Join me on Patreon: www.patreon.com/thetogrepublic

Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again.

I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SEO and client experience.

If you are a busy photographer and understand the value of blogging but don’t have the time to do so, get in touch with Nicole from Lattes For Lunch. She specializes in blogging and SEO for wedding pros.

--

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

This has to be one of the most important steps in your business: converting a lead into a client!

In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!

Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friends, meet the super cool McKenzie Bigliazzi, she’s a talented photographer and educator based out of Colorado. In today’s conversation, we are chatting about how to upsell by focusing on value.

This conversation is really important as we break down some of the misconceptions photographers have around the word “value”. McKenzie also shares with us some great ideas you can implement in your own business.

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-upsell-by-focusing-on-value-with-mckenzie-bigliazzi

Friend,  this is a very polarizing topic in the wedding industry and you will find some photographers that say “sure why not” while others say “hell no!!!”

In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/should-you-pay-a-referral-to-event-planners

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, I’m so happy to have Ben once again as a guest on the podcast  (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing.

But first, let’s define Chain Reaction: a series of events, each caused by the previous one.

In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics.

If you are new to Ben Hartley and his teachings, you will find that there is a lot of mindset in this conversation and I hope you find this very valuable.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/chain-reaction-marketing-with-ben-hartley

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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You Can Find More About Ben Hartley Here:  

His Website 

The Six Figure Photography  Podcast 

His Facebook Group 

Friend, If you have been thinking about expanding your photography business or branching out into a different genre due to the pandemic, this episode will be perfect for you. In this episode, I had the chance to speak with Brian Berkowitz about the details of Real Estate,  Interior Design, and Architecture photography.

Brian shares with us some tips on how to get started, plus many great ideas on how to maximize the opportunity to use one job to cater to many different clients.

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This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!

With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!

____

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

____

Check out the episode notes for more information: https://thetogrepublic.com/podcast/real-estate-photography-with-brian-berkowitz

iBuenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio.

Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino también la clase de experiencia que visitantes tienen en su página web.

Con este episodio espero entienda lo importante que es tener una buena estructura en su página web y más importante aun, que entiendan que un buen website es una herramienta indispensable para su negocio.

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¿ESTÁS LISTO PARA SUBIR DE NIVEL TU NEGOCIO DE FOTOGRAFÍA?

Programa de entrenamiento 1:1: este programa está diseñado para fotógrafos que no han podido conseguir clientes constantes, establecer relaciones duraderas en su industria y están abrumados tratando de descubrir por qué las cosas no funcionan. Obtén toda la información aquí: https://thetogrepublic.com/coaching

¿Quieres más contenido? Únete al grupo privado de FB GRATIS: https://www.facebook.com/groups/thetogrepublic

Únete a mí en Patreon: www.patreon.com/thetogrepublic

Compra mi clase de Pinterest: https://thetogrepublic.com/pinterest

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?”

Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business.

In this episode, I'll share with you five things I did to attract clients and get my brand off the ground!

--

ARE YOU READY TO LEVEL UP YOUR BUSINESS?

Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠

Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠

3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project!

Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it.

YOU CAN FIND MORE ABOUT BLAIR HERE:

WORLD’S BEST WEDDING PHOTOS 

ART LIFE & BUSINESS

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ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS?

I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Check out the episode notes for more information: https://thetogrepublic.com/podcast/personal-projects-with-blair-delaubenfels

Join me in Patreon: www.patreon.com/thetogrepublic

--

This episode was sponsored by Smart Albums

Friend, If you want to increase the revenue of your business I suggest you start selling albums!

Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business!

With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow.

Find more about Smart Albums on pixellu.com

Friend, meet the talented Bobbi Sheridan, I have been a fan of her work for at least a decade and it was absolutely fantastic to have her as a guest on the podcast.

In this episode, we talk about the importance of consistency in your work! Bobbi explains how consistency goes beyond editing and extends into how you make your clients feel as well. Bobbi shares with us some amazing and applicable tips that you can implement into your business right away!

This episode was sponsored by The Art of Pinning a class dedicated to wedding & family photographers where I teach you how to turn your Pinterest account into a funnel machine to drive the right people into your website!

With over 40 million engaged couples using Pinterest to plan their wedding + 8 out of 10 women with children using the platform to find ideas, you bet Pinterest is where you want your business to be! ENROLL IN THIS CLASS TODAY!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/consistency-in-your-photography-business-with-bobbi-sheridan

Let's be honest for a second and admit that getting an email that reads "Your price is too high, you're our of our budget" is a bit awkward and sometimes it even triggers something within us.

But every now and then, getting and email like that it's part of doing business. There will always be someone  that can afford our services and is not shy about letting us know. 

Your power relies on the way you reply to those kind of emails, and yes, I do think that as a business owner you should reply to those emails - but in a smart and branded way.

Listen to today's episode to get a new perspective on why replying to those emails can be beneficial to your business, and how to do it in the most professional manner!

Grab some tea, coffee (or your drink of choice) and enjoy this episode. Also, don't forget to share it with your friends. 

LISTEN TO THE PODCAST

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THINK. PLAN. IMPLEMENT