Marketing Technology Podcast by Marketing Guys (Marketing Guys)

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.

In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.

Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.

 

Topics we discuss:

• The importance of correct data in your CRM
• How to use sales tech to be more proactive 
• How to get to the ultimate ABM list

LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/ 

Website Pipeline Signals: https://pipelinesignals.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement.

#### **Why Bring They Ask, You Answer to the Netherlands?**

#### **Standing Out in a World Flooded with Content**

#### **Leveraging Technology with They Ask, You Answer**

#### **A Tale of Success: The Story That Stands Out**

#### **The Future of They Ask, You Answer**

Listeners, whether you're a seasoned marketing veteran or a newcomer eager to make your mark, Danielle's insights offer a beacon of inspiration and direction in the ever-evolving marketing landscape. Remember, success in marketing, as in life, begins with asking the right questions and having the courage to answer them truthfully and effectively.

Website They Ask, You Answer NL: https://theyaskyouanswer.nl/ 

LinkedIn Danielle Navas-Brandt: https://www.linkedin.com/in/daniellenavasbrandt/   

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place.

In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover:

• When to use video
• Different formats and categories of videos
• How to define a strategy for video
• Tips to start using video

LinkedIn Humberto: https://www.linkedin.com/in/humbertofarias/ 

Website Fanhero: https://fanhero.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful?

In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planners, based out of Asheville, NC. 

Topics we discuss:

• Why virtual events are effective (national reach, low costs, easy to scale, higher frequency and data-gathering)
• Tips on how to engage the audience
• Useful advice on how to get people to show up to the virtual events
• The role of chat (Twitch-like) and break-outs during an online event

LinkedIn Michelle Garrisson: https://www.linkedin.com/in/michellegarrison33/ 

LinkedIn Daniel Moss: https://www.linkedin.com/in/danieljmoss/ 

Website We&Goliath: https://weandgoliath.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a  2-way business messaging platform.

The topics we discuss include:

1. Possibilities of text messaging in your marketing mix (SMS, social messaging)
2. Best practices for the use of business messaging
3. Differences in B2B and B2C use
4. Costs and benefits associated with the use of business messaging
5. How to measure results and attribution

LinkedIn profile Aaron Weiche

Leadferno Website

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well!

In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant to a lot of restaurants. He gives a lot of hands-on advice and tips for restaurant owners today.

Topics we discuss:

• The best martech stack for restaurant owners (7 technologies)
• The customer journey of restaurant guests
• Marketing channels for restaurants

LinkedIn Rev Ciancio: https://www.linkedin.com/in/revciancio/ 

Website Branded Strategic Hospitality: https://brandedstrategic.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. 

In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. 

Topics we discuss:

• The use of regression models in marketing
• How data can help you in making better decisions
• Examples of marketing mix modeling used in different industries

LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/ 

Website Proof Analytics: https://www.proofanalytics.ai/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy.   Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).   According to Melone and Marin, email marketing is still one of the most effective ways to reach your audience and grow your business. They explained that even though there are newer marketing channels available today, email is still king when it comes to driving sales and conversions.   The key to success with email marketing, however, is building and maintaining a healthy email list. Melone and Marin shared some tips on how to do this effectively.   One of the first things they stressed was the importance of collecting high-quality leads. This means targeting the right audience and they have found a way in which brands can share their target audiences and build lists together! Melone and Marin emphasized that quality always beats quantity when it comes to email list growth.   They also highlighted the importance of staying engaged with your subscribers. This means sending regular, relevant content and avoiding spammy tactics like buying email lists or sending too many promotional emails. By keeping your subscribers engaged, you can improve your open rates, click-through rates, and overall email performance.   Another important factor in maintaining a healthy email list is proper list hygiene. This means regularly removing inactive subscribers and cleaning up your list to avoid bounced emails and spam complaints.    In terms of actually growing your email list, Melone and Marin suggested leveraging your existing channels to promote your newsletter or other email content. This might include social media, your website, or other marketing campaigns. They also suggested offering exclusive content or incentives to encourage sign-ups, such as discounts or free resources.   When it comes to the future of email marketing, Melone and Marin were optimistic about its continued relevance in the years ahead. They explained that as long as you're providing value to your subscribers and keeping up with best practices, email marketing will remain a powerful tool for driving growth and revenue.   Overall, Melone and Marin provided valuable insights for any marketer looking to improve their email list growth and email marketing strategy. By focusing on quality over quantity, staying engaged with your subscribers, and maintaining proper list hygiene, you can build a strong and effective email list that drives results for your business.  

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Alex: https://www.linkedin.com/in/alexandermelone/ 

LinkedIn Andrei: https://www.linkedin.com/in/andrei-marin-codecrew/ 

Website CodeCrew: https://codecrew.us/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would want to be treated.   We live in an era where reports from respected authorities such as Forrester, Gartner, and McKinsey indicate that buying patterns, especially those of Millennials and Gen Z, are reshaping the way business is done. The old rules no longer apply and a more sincere approach is demanded - this is where the idea of Meaningful Commerce comes into play.   Meaningful Commerce harkens back to the fundamentals of marketing and sales, with the customer at the heart of it all. It seeks to deliver authentic value to stakeholders, balance and alignment, and build sustainable relationships built on respect.   But let’s also consider the workforce that drives these interactions - the employees. With a worrying statistic showing that one in five people feel their job is more or less pointless, it’s crucial we also look at empowering our employees by adding a sense of purpose to their roles. Claudia and Elias stress on the need to bring back the feeling of worth and inspire them with meaningful work.   When organizations embrace this movement of doing good for all stakeholders, not only do they uplift their team members, but they also see a positive ripple effect on the local communities, on their financial benefits, and on their reputation. Simultaneously, it acts as a magnet for attracting new talent and delivering honest value to customers.   We invite you to explore this exciting topic further with the Meaningful Commerce Masterclass happening online, where this idea will be expanded on a strategic, tactical, and operational level, thus enabling you to inject more meaning into your work. A perfect session for sales & marketing executives, business developers, and people in leadership roles.   But that’s not all. Today’s episode also offers an opportunity for you to dive deeper into this philosophy with our Meaningful Commerce Framework. A helpful guide designed to help you explore and navigate this approach to commerce. Download the framework today to get a taste of what’s in store (link below).   Tune into this enlightening conversation as Elias and Claudia delve deep into transforming sales to become more customer-friendly, appealing, and effective, enhancing not only your business’s bottom line but also enriching the lives of all stakeholders involved.   And don't forget to secure your seat for the Meaningful Commerce Masterclass, which is the ultimate guide for implementing Meaningful Commerce into your organization, turning traditional business on its head for the better.   This approach is a revolution not only in how business is conducted but also in the personal lives of those affected by commerce, creating meaningful relationships and a purposeful work environment. See you at the Masterclass!   Free masterclass: https://marketingguys.com/meaningful-commerce-masterclass/ Meaningful Commerce Framework (free download): https://marketing.marketingguys.nl/acton/attachment/7349/f-d1296dc7-bbf3-4fe2-b867-42edc98c67c0/1/-/-/-/-/Meaningful%20Commerce%20Framework.pdf    Claudia Pas LinkedIn profile: https://www.linkedin.com/in/claudia-pas-775b125b/  

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? 

In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in  making smarter decisions with incremental measurement

Topics we cover:

• Examples of successful use of seasonality marketing 
• Seasonality trends in marketing
• How to start taking seasonality effects into your marketing approach
• How to measure the success of season-focused marketing campaigns

LinkedIn Maor: https://www.linkedin.com/in/maorsadra/ 

Website Incrmntal: https://www.incrmntal.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.

Topics we discuss:

• Why Digital Experiences can not only be offered by corporates but also by SMEs
• Examples of digital experiences offered by SMEs
• How to solve the problem of data silos
• How to start adopting a digital experience platform

LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/

Download the mentioned guide on Siteglide's website here.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

• What data to use 
• How to put the customer central in your models
• Understand which customers truly deliver value
• Examples of companies that successfully focus on CLV
• Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/ 

Website Omniconvert: https://www.omniconvert.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

• How to personalize a website and experience
• Personalization misconceptions 
• Examples of how to, and how NOT to personalize
• Results of personalized websites

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/ 

Website Optimonk: https://www.optimonk.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. 

AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

Topics we discuss:

• A 5-step approach to start using AR and VR
• Use cases and examples
• Industries that use AR
• Results of using AR
• Ballpark investments needed

LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/ 

Website Zappar: https://www.zappar.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution.

The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have on this episode!

Topics we cover:

• The role of AI in web translations
• Human or machine translations?
• Translations and SEO
• How to improve translations and get to best-in-class (10 out of 10) results

LinkedIn Evan: https://www.linkedin.com/in/evankramer/ 

Website Motionpoint: https://www.motionpoint.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!

In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.

Topics we discuss:

• What is call tracking and how does it work?
• How to integrate call tracking into CRM, Ads, and dashboarding
• Examples of successful use cases

LinkedIn Todd: https://www.linkedin.com/in/toddafisher/ 

Website CallTrackingMetrics: https://www.calltrackingmetrics.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. 

Topics we discuss:

• Most important metrics to measure
• Why CLV matters
• Differences between industries and how this impacts analytics
• Attribution for e-commerce and how to measure this (both on- and offline)

LinkedIn Brian: https://www.linkedin.com/in/brianeberman/ 

Website Zeenk: https://zeenk.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.

Topics we discuss:

• What common mistakes do product marketers make?
• How can software and software templates help?
• The results of using GTM software

LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/ 

Website Ignition: https://www.haveignition.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs?  Listen to this episode!

In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.

 

Topics we discuss:

• Why use a CDP?
• How to start using a CDP
• Advantages and disadvantages of CDPs
• Examples of use cases
• When not to use a CDP

LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/ 

Website Treasure Data: https://www.treasuredata.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.

In this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.

Topics we discuss:

• How to set up a referral program
• The 3 pillars of a successful referral process: priming, timing and reminding
• Misconceptions about referrals
• Integration into your martech stack

Chad refers to the e-book, containing the framework. That can be downloaded here.

LinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/ 

Website Referral Wave: https://referralwave.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

   

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.

Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!

Topics we discuss:

• How to create the best B2B content
• Recent developments in B2B content
• How to make content creation and selection less subjective
• Inhouse creation of content vs. outsourcing
• How to select an agency for content

LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/ 

Website Content Callout: https://www.contentcallout.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs.

Topics we discuss:

• Which referral programs work and which not
• How to promote referral programs
• How to measure results
• Best practices

LinkedIn Raúl: https://www.linkedin.com/in/raulgalera/ 

Website Referral Candy: https://www.referralcandy.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?

In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.

Topics we discuss:

• How technical is SEO?
• How much time does SEO take for a typical B2B brand?
• Do you need to outsource SEO?
• SEO trends for 2023
• Differences in SEO for B2B and B2C brands

LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/ 

Website RevenueZen: https://revenuezen.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company.

Key Topics & Timeline Summary: - [0:00] - Introduction of Rajen Raghoenathsing - [2:19] - The strategic side of marketing operations - [5:57] - Avoiding tool-focused approaches - [7:03] - Automating processes to save time - [10:33] - Daily tasks of a marketing operations manager - [12:07] - Adjusting to different campaign sizes - [16:36] - Integrating marketing tech at DPG Media - [19:19] - Using data insights for improvement - [21:29] - Bridging the gap between marketing and IT

   Thanks for listening to this episode with Rajen Raghoenathsing. If you enjoyed it, please leave a review on your favorite podcast platform and subscribe for more episodes. Mention that you heard Rajen on the Marketing Technology Podcast when you connect with him on LinkedIn. Stay tuned for more expert insights and tips on marketing technology! P.S.: If you have a special interest in Marketing Operations (MOPS), then we have good news for you! We are creating a special series on Marketing Operations and this is the third episode (episodes #225 and #226 were the other two) and the fourth is on its way!

 

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.   In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast episode, Ryan will be discussing why fintech is special for marketers, which channels work best for fintech marketers, the changed buyer journey, and the tools that WebSavvy uses in their martech stack.   Ryan Sonnenberg, a leader in fintech marketing, begins by sharing his insight on why fintech is special for marketers. According to Ryan, fintech is unique because it touches people's everyday lives in ways that no other technology does. Money is an emotional topic for most people, and therefore, the opportunity to make a significant impact on people's lives is very high.   When asked which channels work best for fintech marketers, Ryan emphasized that data-driven decisions should drive every marketing channel decision. However, email and paid media (especially LinkedIn ads) have always been high performers for fintech marketers. Fintech companies are heavily regulated, so it's essential to ensure that all communication with customers is compliant with regulations. .   The buyer's journey has undergone significant changes in the past years. Ryan shares that it's now essential to take a customer-centric approach to create an enjoyable and smooth journey. People are now seeking human connections when it comes to their finances. This need to personalize the journey has forced many fintech companies to pivot to a more people-centric model, which has been essential for attracting and retaining customers.   Ryan shares that SavvyMoney uses an integrated tech stack to achieve maximum ROI. SavvyMoney's martech stack is centered around its SalesForce.com platform which helps in understanding customers better. Their stack also includes Salesforce, website analytics, email automation, and CRM systems, to mention a few. SavvyMoney's stack is geared towards the best user experience, from acquiring customers to converting them to loyal clients.   We hope you found value in today's podcast and gained some insight into the world of fintech marketing. Till next time, happy marketing!  

LinkedIn Ryan: https://www.linkedin.com/in/ryantsonnenberg/ 

Website SavvyMoney: https://www.savvymoney.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.

Topics we discuss:

• How to build a chatbot that actually converts
• Pitfalls to avoid when using chatbots on your website
• Chatbots on 3rd party websites
• How to successfully implement a chatbot
• intent data vs. 3rd party website chatbots

LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/ 

Website The Bot Lab: https://thebotlab.io/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.

Topics we discuss:

• 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
• How marketers can start using CTV as a channel
• Marketing possibilities of CTV
• What is ACR: Automated Content Recognition
• Predictions for 2023 in the Cable TV landscape

LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 

Website LG Ads: https://lgads.tv/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"In-Store Digital Signage: The Key to Captivating Customers"   Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Paul to explore the latest trends and best practices for creating compelling digital signage content.   "Analytics: Measuring Success with In-Store Digital Media"   The beauty of in-store digital media is that it provides valuable data insights into how shoppers are interacting with your store. We speak with Paul to explore the metrics that matter when it comes to in-store digital media and discuss how retailers can use this data to make more informed decisions and optimize their strategies.   Conclusion:   As we've seen in this episode, in-store digital media has the power to transform the retail industry. From enhancing the shopping experience to providing valuable insights into shopper behavior, retailers who are able to successfully leverage digital media will undoubtedly be the ones who succeed in the future. So if you're a retailer looking to stay ahead of the curve, don't miss out on this powerful trend!  

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/pabrenner/ 

Website Vibenomics: https://www.vibenomics.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work.

Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses.

Topics we discuss:

• What should a good website tell to customers?
• What happens when your vendor says 'yes' to everything
• How to think in terms of ROI when building a new website

LinkedIn Sean Rosensteel: https://www.linkedin.com/in/seanrosensteel/ 

Website Savvy Pro Web and download of the entire list of mistakes: https://www.savvyproweb.com/10-costly-mistakes-entrepreneurs-make-when-hiring-website-vendors 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?

In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.

Topics we discuss:

• Technology trends that will impact marketing in the next years: more human by using data.
• How to keep the customer central 
• Customer intelligence
• The importance of having a data strategy

LinkedIn Jed: https://www.linkedin.com/in/jedmole/ 

Website Acxiom: https://www.acxiom.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels.

Topics we discuss:

• What are funnels (and what are they not)?
• What most people are getting wrong when building funnels
• How to humanize the online sales process
• How to get started
• The martech stack Alisha uses: Clickfunnels, Google Optimize, ClickUp, AdZoola, and Punchlist

LinkedIn Alisha Conlin-Hurd: https://www.linkedin.com/in/alishaconlinhurd/ 

Website Persuasion Experience: https://persuasionexperience.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. 

Topics we cover:

• How to grow as an SME in the US and where to start
• The biggest pitfalls
• How to do lead gen in the US: regional or nationwide?
• Organic or paid marketing? Where to start?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Link: https://www.linkedin.com/in/thelinkbrown/ 

Website: https://www.thelinkbrown.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ 

Topics we discuss:

• What is Club Martech?
• Why should you join?
• What's in it for you?
• How to join (for free)

LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/ 

LinkedIn Marten: https://www.linkedin.com/in/hoekstramarten/ 

Website: http://clubmartech.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so!

In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'.

Topics we discuss:

• The 8-step process to create funny videos
• The role of storytelling in sales videos
• Why you should invest in paid advertising for the videos

LinkedIn Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/ 

Website Funnysalesvideos : https://funnysalesvideos.com/ 

Podcast 'How to make a video go viral': https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!

In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.

Topics we discuss:

• SEO and AI
• How to use AI to personalize email marketing
• AI, done in an approachable way

LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/ 

Website Rasa: https://rasa.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan.

In this episode, Elias has a chat with Kris Mendoza, sr. director of support & services at Act-On Software. Act-On is a best-of-breed marketing automation solution that integrates easily with the rest of your Martech Stack (like CRM, dashboards, CDPs and webinar software). Kris explains how onboarding at Act-On works.

Topics we discuss:

• Why onboarding new SaaS customers is so important
• Best practices in onboarding
• Mistakes to avoid when onboarding new customers
• How to measure for success when investing in onboarding

LinkedIn Kris Mendoza: https://www.linkedin.com/in/kris-mendoza/ 

Website Act-On Software: https://act-on.com/ 

The Act-On Support community: https://connect.act-on.com/hc/en-us 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. 

Topics we discuss:

• What is the definition of CLV?
• How to focus on the right customers
• Reward existing customers
• Why you should not spend a single dollar on marketing before knowing the CLV

LinkedIn Rahul Chauhan:  https://www.linkedin.com/in/rahulchauhan1/ 

Website Foresight Digital: https://foresightdigital.com.au/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. 

Episode Highlights:

[00:00} Introduction of Kelly Jo Horton - Meet Kelly Jo Horton, a leading expert in marketing operations and learn about her journey in the industry. [03:06] The Challenges of Learning Marketing Technology - Discover the hurdles marketers face when navigating the complex world of marketing technology and how to overcome them. [06:03] Training and Education in Marketing Operations - Kelly Jo emphasizes the importance of continuous learning and training in the fast-evolving landscape of marketing operations. [08:44] The Role of Marketing Operations in Data-Driven Organizations - Unpack the critical role that marketing operations play in driving data-centric decision-making and strategy formulation. [11:09] The Strategic Role of Marketing Operations - Explore how marketing operations go beyond execution to become a pivotal part of strategic planning within organizations. [13:41] Positioning Marketing Operations within the Marketing Team - Learn how to effectively position the marketing operations function within your marketing team to maximize impact. [16:37] The Role of the CMO in Marketing Operations - Understand the role CMOs must play in championing marketing operations to ensure it receives the attention and resources it deserves. [20:31] The Strategic Importance of Marketing Operations - Kelly Jo discusses why marketing operations should be at the forefront of any marketing strategy, particularly in data-driven environments. [24:57] Tips for CMOs to Give More Attention to Marketing Operations - Practical advice for CMOs on how to elevate the role of marketing operations within their teams.

Links & Resources - Connect with Kelly Jo Horton on LinkedIn

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Kelly Jo Horton.

Listen now and elevate your marketing operations game!

As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers.

In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution that offers a toolkit for the cookieless world.

Topics we cover:

• Why advertise on podcasts
• How to measure for success in podcast advertising
• How to find the right podcasts that offer high quality content
• Tips for advertisers

LinkedIn Daniel Conn: https://www.linkedin.com/in/daniel-conn-2744b5b/ 

Website Thoughtleaders: https://www.thoughtleaders.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects.

This trio delved into the pivotal realm where sales meet marketing, exploring transformative strategies to amplify lead quality, supercharge the sales process, and drive unprecedented success. Every word from this conversation wasn't just advice—it was a clarion call to action for those ready to shatter limits and redefine what's possible in their domains.

**Sales-Marketing Integration: The Undeniable Game-Changer**

Jacob kicked off with a passionate declaration about the critical necessity of sales and marketing integration. It's no longer a 'nice-to-have'—it's the lifeline of thriving businesses. He dismantled the traditional silos that have long kept these powerhouses at a lukewarm coexistence. Imagine, Jacob urged a world where sales and marketing aren't just aligned but are seamlessly integrated, sharing goals, data, and triumphs. This unity, he illustrated, doesn't just bridge gaps; it creates a superhighway for lead generation and conversion, supercharging your business growth like never before.

**The Sales Process: The Keystone of Triumph**

However, the conversation took an electrifying turn when the focus shifted to the heartbeat of business success: the sales process. Jacob didn't just discuss the sales process; he redefined it. It's more than a pipeline; it's a battleground where discipline, strategy, and relentless determination decide the victors. He shared invaluable insights on optimizing this process, emphasizing agility, continuous learning, and the courage to discard what doesn't work.

Success, Jacob asserted with fervor, lies not in following the process blindly, but in mastering it, adapting it, and making it an unstoppable force that propels your business forward. He called upon listeners to adopt a mindset of perpetual improvement, to view every challenge as an opportunity to innovate and every failure as a lesson in disguise.

Listeners, the torch is now in your hands. With the wisdom from Jacob Schermers and a fire kindled within, the path to unprecedented success is yours to forge.

Thank you for tuning into The Marketing Technology Podcast. 

Website Sales Architects: https://www.salesarchitects.nl/ 

LinkedIn Jacob Schermers: https://www.linkedin.com/in/jacobschermers/   

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On this episode of the Marketing Technology Podcast, host  Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience.

Chris shares 3 tips on how to improve your local marketing; whether you're part of a national chain or a local business owner, the tips have proven to be successful.

Download the 7 tips on localized marketing here: https://businestech.com/7-marketing-strategy-tips-to-grow-your-brand-or-franchise/  

LinkedIn Chris: https://www.linkedin.com/in/chris-cupero-01bba0b/ 

Website : https://www.liveretail.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument.   Dan explains the services model (SVCS), a comprehensive pricing framework that helps marketers set the right prices for their products. He also delves into the factors that influence pricing, including inflation and price elasticity.   The episode also touches on the Porter 5 forces model, which Dan believes can be applied to pricing strategies as well. Whether you're a marketer or an entrepreneur, you won't want to miss this enlightening conversation on pricing and its impact on marketing success. Tune in to the Marketing Technology Podcast now!   The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.   If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

• How to use proven frameworks: AIDA and PAS
• How to touch on the emotional state of prospects, rather than sharing specs and benefits
• Examples of companies that have successfully used these frameworks
• Selling to people without them knowing they are in the sales process

LinkedIn John: https://www.linkedin.com/in/johncaprani 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

• How is polling done
• Do's and don'ts for polling, surveys, and market research
• What marketers in other industries can learn from political polling
• Downsides of polling
• Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/ 

Website Everest Communications: https://everestcomms.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.

Topics we discuss:

• What is partner and affiliate marketing?
• When is affiliate marketing interesting as a channel?
• Examples of successful affiliate approaches
• The role of technology in partnership marketing
• The costs and benefits of affiliate marketing

LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/ 

Website Acceleration Partners: https://www.accelerationpartners.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries.

Topics we cover:

• The H2H (human2human) concept
• How to be human in an automated world
• The effects of over-automating your marketing
• Identifying human touchpoints in the customer journey

LinkedIn Bryan: https://www.linkedin.com/in/bryanjkramer/ 

Website: https://bryankramer.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).   In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world of Gen Z in the marketing realm - dealing with Gen Z as both a marketing target audience and as coworkers in the workplace.   Here are the major talking points of our conversation:   - Decoding Management Strategies: Unravel the secrets of managing Gen Z talent effectively to create a harmonious and productive workspace. - Engaging the Gen Z Audience: Discover the communication channels that strike a chord with Gen Z and learn to harness their power in your marketing strategy. - The Gen Z Content Appetite: What types of marketing content resonate most with Gen Z consumers? Get insights to create the right content mix for maximum engagement.   - Unpacking Gen Z Buying Behavior: Get a better understanding of Gen Z buying behavior and the ways to tap into it to ensure a better sales output.   During the discussion, we also spotlight the 'Meaningful Marketing Framework,' a must-have resource for every marketer striving for successful modern marketing. The framework gives you tools on an operational, tactical, and strategic level to make your work more meaningful. Download it now: https://marketingguys.com/meaningful-commerce-masterclass/   Tune in for an enriching and informative session and let us assist you in conquering the Gen Z marketing space!  

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Janet: https://www.linkedin.com/in/janetnawijn/ 

Website Ormit Talent: https://ormittalent.nl/nl/home/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

   

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.

On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.

Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.

Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.

So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.

Topic List:

• Lead generation using cold email
• Inbound vs outbound marketing
• Major mistakes business owners make with lead generation

LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/ 

Website: https://pitchdb.com/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Nick begins by discussing the challenges that content marketers face in today's fast-paced digital world, where there is an overwhelming amount of content being produced every day. He explains how Anyword's AI technology is helping content marketers to generate high-quality content that resonates with their target audience, by analyzing data from previous successful content and using it to create new, highly relevant content.

The conversation then turns to the role of AI in content marketing, and Nick discusses how Anyword's technology is able to learn and adapt over time, allowing it to continually improve the quality and relevance of the content it produces. He also discusses some of the ethical considerations around the use of AI in content marketing, and how Anyword is working to ensure that its technology is used in a responsible and ethical way.

Finally, Liebman shares his predictions for the future of content marketing, including the continued importance of high-quality, relevant content, and the increasing role that AI is likely to play in helping content marketers to achieve their goals. Overall, this is a fascinating conversation that sheds light on some of the key trends and challenges in the world of content marketing today.

LinkedIn Nick Liebman: https://www.linkedin.com/in/nick-liebman 

Website Anyword: https://anyword.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Right off the bat, Hanneke emphasizes the integral role of Sales Technology

On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fostering better acceptance and seamless transition. Choose a tool that addresses the most immediate need, assess its effectiveness, and gradually build from there.

In closing, she underscores the incredible potential of Salestech in streamlining processes and bolstering revenues. For her, embracing technology is not an option, but a business imperative. Remember, she cautions, the pace of technological evolution won't slow down. As sales leaders, keeping pace is crucial. To keep selling, start adapting!

Website Stryfes: https://stryfes.com/newsletter/ 

LinkedIn Hanneke Vogels: https://www.linkedin.com/in/hannekevogels/   

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

 

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In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.

Topics we discuss:

• What ad marketplaces are
• How to improve results by optimizing marketplace search and feed
• How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
• The power of correct measurement

LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/ 

Website Promoted:: https://www.promoted.ai/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing strategies.

In this thought-provoking conversation, Jim sheds light on the often misunderstood concept of buyer personas and emphasizes the importance of putting the buying decision at the center of persona development. With years of experience under his belt, Jim challenges the prevailing notion of focusing solely on the individual, highlighting the significance of understanding the entire decision-making process.

Jim provides valuable insights into how organizations can employ personas the right way, shifting the focus from personal characteristics to the factors that influence the buying decision. By recognizing that purchasing decisions are seldom made in isolation, Jim advocates for a more holistic approach to persona development—one that takes into account the various stakeholders, their roles, and their unique motivations.

Throughout the episode, Jim shares practical tips and strategies for creating effective buyer personas. He emphasizes the importance of conducting in-depth research to uncover the underlying motivations and goals of buyers. Furthermore, he stresses the significance of aligning personas with the customer journey, ensuring that marketing efforts are tailored to address each stage of the decision-making process.

Whether you're new to buyer personas or a seasoned marketing professional, this episode will provide you with valuable insights on how to leverage personas effectively. Join Elias, Mark, and Jim as they delve deep into the world of buyer personas, challenging traditional approaches and offering fresh perspectives on understanding and influencing buying decisions.

LinkedIn Jim: https://www.linkedin.com/in/jimkraus/ 

Website: https://buyerpersona.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

• Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
• Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/ 

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.

In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.

Topics we discuss:

• Things to consider when switching platforms: pricing and technology
• Best-of-breed versus all-in-one platforms
• CRM and marketing automation integration 

LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/ 

Website Altudo: https://www.altudo.co/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

   

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

 

Topics we discuss:

• Why segmentation and personalization are important
• Examples of best practices
• Where to start as a marketer
• Tips on which data to use

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/ 

Website NowVertical: https://www.nowvertical.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities.

Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential.

The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights.

Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve.

Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future.

This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing.

Website AI for Marketing Academy: https://aiformarketingacademy.com/ 

LinkedIn Charida Dorder: https://www.linkedin.com/in/charida-dorder/   

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.   B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influencers within the buying committee.   This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. According to him, Digital Clarity utilizes an 'outsider's view' approach to assist clients in reassessing, planning and ultimately moving their marketing strategies forward.   Reggie further noted the detrimental impact of 'chasing short-term shiny objects' or adopting short-lived trends without a proper marketing strategy in place. Rather, companies should have well-defined objectives and an executable strategy, guiding them towards achieving their goals, a philosophy ingrained in the Digital Clarity methodology.   The Digital Clarity founder's vast expertise in B2B marketing offers beneficial advice to other marketing professionals navigating the constantly changing marketing landscape.   Website Digital Clarity: https://www.digital-clarity.com/  LinkedIn Reggie James: https://www.linkedin.com/in/reggiejames  

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!

Topics we discuss:

• Differences between a Shopify and Magento webshop
• The importance of UX design for an eCommerce website
• How to come to the best UX
• Successful approaches

LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/ 

Website Iron Plane: https://www.ironplane.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

What's the secret to success in real estate marketing? Listen to this podcast to find out.

In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.

Topics we discuss:

• The importance of data for real estate agents
• The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
• What does data from 50K + websites learn you as a real estate marketer?

LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/ 

Website: https://kurtuhlir.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.

In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.

Topics we discuss:

• Why is there a need for generalist marketers?
• What do they do?
• What's the ideal profile for a generalist?

LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today.

 

From implementing advanced marketing technologies to solving complex problems, discover how the team has grown and strengthened the marketing organization. We discuss the crucial steps taken to optimise the digital strategy and enhance its impact.

Join us as we share the lessons learned along the way and look ahead to the future of marketing technology and operations. This is a must-listen for anyone interested in strengthening their marketing organization through technology and innovation. Here are the chapters of the podcast: - [00:00] Introduction of Debby Kruse - [03:32] Defining Marketing Operations - [04:46]Challenges in Marketing Operations - [10:58] Sophisticated Martech Stack at TomTom - [14:20] Successes in marketing Operations - [20:06] Future Steps in Marketing Operations - [22:26] Keeping Up with Trends in Marketing Operations - [26:14] Tips for Marketing Operations - [27:18] Upcoming Event and Conclusion If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Debby Kruse. If you live in The Netherlands, we have got a special treat for you! We are organising a special event on Marketing Operations, called MOPS Unleashed! The event is on the 3rd of October at Landgoed de Salentein, Nijkerk. Get all the details and secure your spot here: https://marketingguys.com/nl/mops-unleashed/.

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

• What is permission marketing, Web3 advertising and why is it important
• Why reward people in crypto
• For which audiences does permission marketing work best

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/ 

Website Permission.io: https://permission.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics:

1. What are the best practices for optimizing product data feeds to improve Google Shopping performance?
2. What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
3. How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/ 

Website Bidnamic: https://www.bidnamic.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimately driving a superior customer experience. We explore the importance of first-party data, the strategic role of marketing operations, and how companies can create an environment that supports long-term brand success. Whether you’re looking to enhance your customer journey or refine your marketing strategy, this episode is packed with practical advice and examples that you can start implementing today.

 

Join us as we discuss:

- The vital role of marketing operations in bridging the gap between marketing and ICT

- How first-party data is key to guiding customers through their journey

- The importance of setting a clear, executable strategy that aligns with customer experience goals

- Examples of companies that have successfully integrated marketing operations to boost customer loyalty and brand experience

Timeline summary:

[1:12] - Introduction to Gerben Busch and his extensive background in marketing operations and customer experience 

[4:22] - The role of marketing operations in bridging the gap between marketing and ICT 

[8:45] - The importance of first-party data in driving customer engagement and loyalty 

[14:05] - Strategic alignment: Why marketing and ICT need to collaborate closely 

[21:33] - Examples of companies excelling in customer experience through marketing operations 

[26:45] - Practical advice on executing marketing strategies that enhance customer experience

Connect with Gerben Busch:

• LinkedIn: Gerben Busch
• Website: Busch & Briar Backwood

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Gerben Busch. If you live in The Netherlands, we have got a special treat for you! We are organising a special event on Marketing Operations, called MOPS Unleashed! The event is on the 3rd of October at Landgoed de Salentein, Nijkerk. Get all the details and secure your spot here: https://marketingguys.com/nl/mops-unleashed/.

In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool.

Topics we discuss:

• Tips on how to be successful on Twitter
• How to leverage your social media following and turn them into newsletter subscribers
• Examples of campaigns

LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/ 

Website Hypefury: https://hypefury.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

   

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer.

Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and marketing automation platforms are only 75% effective because of a privacy-first approach that marketers will have to start adopting.

Topics we discuss:

• How to 'own your own rails', using 1st party data
• The difference between 1st and 3rd party cookie-data
• Why privacy-first actually is beneficial to marketers

LinkedIn Quimby Melton: https://www.linkedin.com/in/oqmelton/ 

Website Confection:  https://confection.io/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.

In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.

Topics we discuss:

• Branding vs. lead generation
• Successful channels to use for branding as a start-up
• How to budget for branding

LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/ 

Website Brybe: https://brybe.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering.

We talk about the use of intent data. Topics we discuss:

• SEO pitfalls
• What tools to use for keyword clustering
• How to find the right keyword clusters

LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/ 

Website Ardent Growth: https://ardentgrowth.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow.

Topics we discuss:

• How to build your email list successfully
• Which lead magnets actually work?
• How to get people to subscribe by advertising
• What are acceptable costs per lead?

LinkedIn Luke Charlton: https://www.linkedin.com/in/lukecharlton/ 

Website and podcast Luke Charlton:: https://lukecharlton.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here).

The 5 trends we discuss:

1. Personalization  
2. Automation and AI 
3. Saying goodbye to open rates 
4. Mobile Accessibility  
5. Interactive emails 

LinkedIn profile Aleksandra Korczynska

GetResponse's Website (including the mentioned discount)

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?

Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!

In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ. 

Topics we discuss:

• The importance of Marketing & Sales alignment, especially now
• How to realize M&S alignment
• How to increase efficiency and be more productive by using sales enablement solutions

LinkedIn Andy: https://www.linkedin.com/in/andychampion/ 

Website Highspot: https://www.highspot.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion centered on navigating the complex landscape of B2B sales in the age of the self-serving B2B buying journey, they unravel key insights and effective strategies for success.

Jacob brings a wealth of experience to the table, sharing with listeners how crucial it is to adapt and evolve to suit the modern B2B customer’s needs and preferences. During the podcast, Jacob's unique insights into the intricacies of enabling B2B salespeople to facilitate a more tailored and responsive customer buying journey can significantly enhance your business's sales effectiveness.

 

A key point of emphasis throughout the conversation is the importance of qualification. As Jacob underscores, effective early-stage qualification is not merely about distinguishing between high and low-value customers but about aligning your sales team's time and energy with customers most likely to derive substantial value from your offerings. Early stage qualification paves the way for sales teams to utilize their resources most effectively, avoid needless expenditure, and strengthen their focus on most valuable customers.

 

Further, our guests elaborate on how education is the bedrock of B2B sales success. In the digital age, potential clients usually research and gather necessary information online before even contacting sales teams. To this end, the importance of having knowledgeable salespeople, capable of advising prospects and providing valuable insights they can't obtain from their preliminary online research, cannot be overstated. This leads to deeper conversations, higher customer trust and more valuable customer relationships.

 

By educating your sales team and leveraging their expertise, they become not merely providers of products or services but trusted advisors and experts, helping customers identify opportunities and challenges that they may have been previously unaware of. This can enable your business to form stronger relationships, encourage customer loyalty, and ultimately drive growth.

 

Elias, Mark, and Jacob also delve into more granular details during the episode. They address critical issues that sales leaders should be aware of in today's fast-paced and increasingly digitized market landscape, and suggest practical tips and strategies to stay ahead. They discuss how marketing and sales alignment can influence a seamless buying journey for customers and the role of data and analytics in making informed decisions. Moreover, they reflect on how sales technologies can facilitate all of these processes, ensuring efficiency and effectiveness in operations.

 

The insights gained from this discussion are invaluable for sales leaders looking to adapt and thrive in the rapidly evolving B2B market landscape. Jacob's advice on how sales teams can better qualify and educate their leads will not only provide leaders with the strategic edge they need to stand out in the B2B market but also help in developing a more nuanced understanding of the sales process.

 

Listen to this episode to stay ahead in your sales game and give your salespeople the tools they need to create meaningful and lasting relationships with clients. Learn about the pivotal role education plays in converting prospects to clients, and hear how Jacob's practical tips and strategies can enable you to streamline your operations and build a more productive sales team.

 

Don’t miss out on this episode as it encapsulates critical components of a successful sales strategy that can fuel your business's growth and help your sales team excel in their roles. You’ll leave with plenty of insights and actionable strategies that will benefit you as a sales leader in today's evolving market environment. Tune in now for an enriching experience.

Website Sales Architects: https://www.salesarchitects.nl/ 

LinkedIn Jacob Schermers: https://www.linkedin.com/in/jacobschermers/   

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

 

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.

CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.

Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.

In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.

LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/ 

Website Census: https://www.getcensus.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes.

Key Discussion Points:

1. Adapting to Self-Guided Buyer Journeys 2. Optimizing the Marketing and Sales Handover Process 3. Implementing Effective Data Governance

 

Building the Revenue Engine: Key Pillars Bareld outlines the three main pillars essential for creating a robust revenue engine:

1. Data:

   • Importance of collecting accurate and comprehensive data.
   • Strategies for data governance to ensure data quality and reliability.
   • Techniques for updating and maintaining data integrity across the organization.

2. Data Relationships:

   • Defining and managing relationships between different data entities (e.g., contacts, companies, opportunities).
   • Best practices for setting up data relationships to enable effective analysis and decision-making.
   • Using tools like Salesforce and HubSpot to manage data relationships and drive business insights.

3. Business Processes:

   • Establishing and managing efficient business processes for marketing, sales, and customer success.
   • Defining the stages of the marketing and sales funnels and how to manage them.
   • Ensuring alignment across teams to speak a common language and work towards shared goals.

Join us as Bareld Meijering shares his invaluable insights and practical advice on mastering marketing operations and building a successful revenue engine. This episode is essential listening for marketers looking to enhance their strategies and performance in a rapidly changing environment.

Listen now on your favorite podcast platform and subscribe for more expert insights on marketing technology!

For more information and to connect with Bareld Meijering, visit his LinkedIn profile or explore his latest projects and insights on B2B marketing strategies.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization.   The discussion began by delving into the traditional method of website optimization through A/B testing. Csaba highlighted that A/B testing has been around for a while and is still a valuable tool. However, the process of A/B testing can be slow and tedious. A/B testing requires a lot of data, and businesses often do not have the resources to carry out effective A/B testing. This is where AI-powered optimization comes in handy.   Csaba emphasized that AI is making website optimization easier, faster, and more cost-effective for businesses. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites. Additionally, AI algorithms can personalize website content, making it more relevant to each user's unique needs and preferences. Personalization leads to higher engagement and conversion rates.   One of the most significant advantages of using AI for conversion optimization is the fact that it is feasible for SMEs. Historically, CRO and personalization have been reserved for big corporations with deep pockets. However, AI-powered optimization tools like Optimonk make it accessible and affordable for SMEs to leverage AI for CRO and personalization.   Csaba shared several real-life examples of how Optimonk's AI-powered optimization has helped SMEs boost their website's conversion rates. Csaba emphasized that these results are only possible because of the power of AI. AI can analyze vast amounts of data and provide personalized content to each user, leading to higher engagement and conversions. This level of personalization and CRO was once only feasible for big corporations, but now it is accessible to SMEs thanks to AI-powered optimization tools.   In conclusion, the use of AI for conversion optimization on websites is transforming the way businesses optimize their websites. AI saves time and costs, and most importantly, makes personalization and CRO feasible for SMEs. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites.  

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Csaba: https://www.linkedin.com/in/csabazajdo/ 

Website Optimonk: https://www.optimonk.com/ai/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad opportunities, potential threats, and its undeniable impact on the future of creative professions. This discussion, rich in depth and scope, provides a lens through which CMOs and B2B marketing professionals can view the evolving landscape of digital marketing. 

Arushi, fresh from joining the AI revolution at Typeface, shares her seasoned insights into how artificial intelligence is reshaping the field of marketing. As a precursor to a thought-provoking session, the conversation delves into the utility of AI for marketers, discussing not just the tools at their disposal but the broader implications of adopting such technologies in strategy formulation and execution.

**AI: Threat or Opportunity for Marketers?**

Arushi offers a balanced perspective on the duality of AI as both a potential disruptor and an unparalleled advantage for marketers. The heart of the matter, as Jain illustrates, is how marketers choose to adapt to and adopt AI. Far from being a harbinger of obsolescence for marketing professionals, Arushi posits AI as a catalyst that can elevate the strategic aspects of marketing, automating the mundane to allow for an increased focus on creative and strategic planning. It's about harnessing AI to enhance human ingenuity, not replace it.

**Joining the AI Revolution**

Arushi's enthusiasm for joining the AI revolution at Typeface encapsulates the momentum gathering in the sector. Her narrative underscores AI's power to transform product marketing and partnerships. She draws from her experiences, illustrating how AI solutions like Typeface's offerings can drive efficiency, creativity, and personalized marketing at scale. Arushi emphasizes the necessity for marketers to become adept in leveraging AI for content creation, audience targeting, and analytics to remain competitive in the digital era.

**Standing Out in Content**

The discussion then transitions to one of the modern marketer's greatest challenges: standing out in an era of content abundance. Here, Arushi offers a treasure trove of insights on leveraging AI to create content that not only resonates with target audiences but also aligns perfectly with brand narratives. The emphasis is on the intelligent use of AI to generate unique, engaging content that breaks through the noise. AI, as Arushi articulates, is a powerful tool for identifying and leveraging nuances that make content distinct and compelling.

**Why Demand for Creatives Will Surge**

Perhaps one of the most fascinating parts of the conversation revolves around the future of creatives in the AI era. Contrary to the narrative of displacement, Arushi forecasts a surge in demand for creative professionals. In her view, the infusion of AI in marketing workflows will amplify the need for human creativity. AI excels in efficiency and personalization, but the imaginative, emotional depth that humans bring to storytelling and brand building remains unparalleled. The future, as envisioned by Jain, is one where AI and human creativity coalesce, opening new vistas of marketing innovation.

**Engaging Insights for B2B CMOs**

For CMOs in the B2B space, Arushi's message is clear: the time to integrate AI into marketing strategies is now. Beyond the technological integration, she emphasizes the importance of fostering a culture of innovation and continuous learning within organizations. This approach ensures teams are not only proficient in using AI tools but are also able to think critically about how these technologies can be applied to solve complex marketing challenges uniquely.

**Conclusion**

As the episode wraps up, listeners are left with a deep understanding of AI’s pivotal role in marketing's future. Arushi Jain, with her insightful contributions, makes a compelling case for the strategic integration of AI in marketing. Her perspectives offer much-needed clarity on navigating the complexities of digital marketing, ensuring CMOs and marketing professionals are well-equipped to leverage AI for creating meaningful, impactful marketing strategies. 

For those looking to connect with Arushi and delve deeper into her insights, her LinkedIn profile offers a gateway to further discussion: https://www.linkedin.com/in/jain-arushi/

**Engagement and Continuing the Conversation**

Elias Crum’s conversation with Arushi Jain on the Marketing Technology Podcast is not just a standalone episode but a springboard for ongoing dialogue in the marketing community. Listeners are encouraged to explore how they can contribute to the evolving narrative of AI in marketing, sharing thoughts, experiences, and predictions for what the future holds.

 

Website Typeface and 30-day trial: https://typeface.ai/ 

LinkedIn Arushi Jain: https://www.linkedin.com/in/jain-arushi/   

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. 

Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content. 

As Elias pointed out, this technology has enormous potential for marketers and businesses. Not only does it help make their campaigns more inclusive, but it also opens up a whole new market of potential customers who might have been overlooked in the past. 

Overall, it's clear that Zappar's work in this field is making a real difference in the lives of the blind and visually impaired, while also offering exciting possibilities for marketers looking to tap into a previously untapped demographic. It's a truly inspiring use of technology in the world of marketing that deserves more attention and recognition.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Caspar: https://www.linkedin.com/in/caspar-thykier/ 

Website Zappar: https://www.zappar.com/zapvision/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.

In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life. 

Topics we discuss:

• What is sales engagement?
• How does it help to improve marketing & sales alignment?
• How to integrate sales engagement, CRM, and marketing automation
• Results of companies that use sales engagement
• Economic outlooks for 2023 and impact on B2B sales

LinkedIn Albert: https://www.linkedin.com/in/albertyrhee/

Website Salesloft: https://salesloft.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledge base, Sierslev candidly explores how the landscape of marketing has transformed over the years and how these changes impact businesses.   To give a nuanced understanding, Sierslev elaborates on both models – external agencies and in-house teams. He begins by discussing the drawbacks associated with external agencies and the reasons behind their diminished dominance over marketing and creativity. Contrarily, he also tackles criticisms about in-house teams accused of compromising on the principles of creativity-led marketing.   Moving on to the main discussion, Sierslev contends that while both models have their unique benefits, there’s an alternative route businesses can take for an optimized marketing setup – a win-win house. Sierslev's newly launched book, aptly titled Win-Win-House, expounds on this concept in detail. It acts as a step-by-step guide for building an on-site agency while retaining collaboration with an external partner. The goal? Harnessing the advantages of both models simultaneously. The book and more details about this transformative approach can be found at win-win-house.com.   During the discussion, Sierslev underlines that in-house teams are a more viable option for scaling, shortening the time-to-market, and handling complex issues. In comparison, outsourcing proves beneficial only when employing specialist agencies or boutique firms, provided their skills align precisely with the required tasks. Sierslev stresses that opting for full-service agencies could be a misstep, as their effectiveness often wanes when they tackle a variety of tasks they might not excel in.   This principle resonates within the working philosophy at Zite. Here, Sierslev and his team customize a setup to meet the specific needs, ambitions, and market environment of individual companies. As he explains, no two businesses are the same, and there's no one-size-fits-all solution. Details about Zite's operations and Sierslev's experiences with creating tailored in-house agencies for various firms can be found at Zite.   Sierslev’s recommendations don't stem merely from his role at Zite but are also grounded in a string of successes marked on his impressive resume, which can be viewed on his LinkedIn profile. Notably, Sierslev has spearheaded numerous award-winning marketing campaigns.    In a nutshell, this informative interview underscores the importance of devising an optimal marketing strategy tailored to an organization’s unique needs. Sierslev's wealth of knowledge and Crum's incisive questions make it a must-listen for businesses looking to level up their marketing. This conversation empowers listeners to take a fresh look at their marketing strategies, encouraging them to balance creativity and practicality for a setup that reaps maximum benefits. In-house or outsourced? Perhaps the ideal solution is a 'win-win-house.'  

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. 

 

In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.

Topics we discuss:

• What services to offer and which not
• Inhouse vs. outsourcing
• How to productize services
• How to build a recurring revenue stream and profitable retainers

LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/ 

Website Umbrella: hhttps://www.umbrellaus.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.

In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.

Topics we discuss:

• What makes SaaS marketing different
• How to get insights into CAC and CLV
• The big advantages of Google  Ads Value Based Bidding for SaaS
• Why form should be ditched on SaaS websites
• Alternatives to the 'Demo' CTA

LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.

Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode. 

Other topics we cover:

• 3rd party cookies and market research: how do these fit together?
• Different formats of research
• Is market research available for any company?
• The investments associated with market research

LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/

Website Sago: https://sago.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system.

Topics we discuss:

• Why is insurance marketing different form other industries?
• Trends in insurance marketing
• The state of insurance marketing
• Tips&tricks for insurance marketers
• How to learn from data

LinkedIn Ifty Kerzner: https://www.linkedin.com/in/ifty-kerzner/ 

Website Kissterra:: https://kissterra.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

• Tips on how to build your reliable attribution model
• Metrics that matter for attribution
• How to use an attribution model in practice

LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/ 

Website Full Circle Insights: https://fullcircleinsights.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way.

In this episode, Elias has a chat with Nate Joens, who is the co-founder and head of innovation at Structurely, a conversational AI solution.

Topics we discuss:

• What is conversational AI?
• How does it help sales and marketing?
• Live chat vs. Chatbots vs. Forms
• Integration of conversational into you MarTech Stack

LinkedIn Nat Joens: https://www.linkedin.com/in/nathanjoens/ 

Website Structurely: https://www.structurely.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility.

Topics we discuss:

• Tips on which tools and channels to use as a small business
• How to compete with the big brands
• Which marketing mistakes to avoid as a small biz

LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/. 

Website Signpost:: https://www.signpost.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.

Topics we discuss:

• Why is revenue marketing important?
• What is Sales Enablement and how can software support here?
• What can B2B learn from B2C marketing?
• Tips on a great martech stack

LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/ 

Website Seismic:: https://seismic.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.

Frans shares his Big Five components of best-in-class Martech stacks:

1. CMS
2. CRM
3. Marketing Automation
4. Customer Data Platforms
5. E-commerce

 

Key Discussion Points:

1. Optimization of Marketing Technology Stack

• Best Practices for Selecting and Integrating Tools
• Maximizing Current Technology
• Emerging Technologies to Watch

2. Data Management and Analytics

• Effective Data Collection and Management
• Improving Data Accuracy and Utility
• Common Pitfalls in Data Management

3. Process Automation and Efficiency

• Key Areas for Automation
• Balancing Automation and Personalization
• Measuring Automation Success

Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.

Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!

For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here.

Topics we cover:

• Different forms of personalization
• AI and personalization
• The tools and stack for personalization

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Rasmus: https://www.linkedin.com/in/houlind/ 

Website Agillic: https://agillic.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place.

In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development company with clients all over the world.

Topics we cover:

• The ideal marketing team for start-ups
• How to set goals for 2022 in marketing
• Which channels to use in 2022 as a start-up in software

LinkedIn Tim Partasevitch: https://www.linkedin.com/in/tim-partasevitch/ 

Website Smart IT: https://smart-it.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

• Examples of successful personalization
• Step-by-step process to personalize
• Technology needed
• The typical martech stack needed for personalization
• How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/ 

Website Breinify: https://home.breinify.ai/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results.

In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company.

Topics we discuss:

• How to build a content marketing machine
• Tools that are useful in this process
• Tips to create great content
• When to expect results

LinkedIn James Scherer: https://www.linkedin.com/in/james-scherer-94709830/ 

Website Codeless : https://codeless.io/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! 

In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.

Topics we discuss:

• Why use SMS in e-commerce
• The state of SMS marketing in 2023
• Tips on how to use SMS marketing successfully
• How to realize 50 x ROAS, using SMS
• Things to avoid when doing SMS campaigns

LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/

Website Jason: https://jasonkwilliamson.com/ 

Website E2: https://e2.agency/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

• Recruitment marketing get a more prominent role
• Data-driven marketing and why it still did not get the attention it should have
• Integration of marketing technology
• Focus on data integrity
• Revenue marketing becomes the standard

LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore how to harness technology to not just meet but shatter your sales targets. Get ready to revolutionize your sales strategy, folks – this episode is a game-changer!

**Summary:**

In this high-octane discussion, Elias and Reza break down the concept of automation in sales outreach and its profound impact on the sales process. They kick things off by demystifying how automation can serve as a powerful ally in scaling your outreach without losing the personal touch that is so crucial in sealing the deal.

Reza shares his expertise on constructing a sales cadence that isn’t just effective but is a well-oiled machine designed to maximize engagement and conversion. He walks us through the steps to build this sales cadence, emphasizing the importance of consistency, personalization, and timely follow-ups. 

Diving deeper into the technology aspect, the conversation shifts to the innovative tools and platforms that are changing the game in sales outreach. Reza discusses the key features to look for in sales technology, and how integrating the right tools into your sales strategy can significantly increase your efficiency and productivity.

Throughout the episode, Reza's passion and expertise shine through, offering listeners not just valuable insights but a blueprint for sales success. The energy is palpable as both Reza and Elias encourage sales professionals to embrace technology, not as a substitute for the human element, but as a complement that enhances it.

Remember, in the world of sales, automation isn’t just about efficiency; it’s about empowerment. So, take the leap, automate your sales process, and watch as your sales soar to new heights. Stay relentless, keep pushing, and let technology be your ally on this journey to success.

Thank you for tuning into The Marketing Technology Podcast. 

Website Nothe: https://www.linkedin.com/company/wearenothe/ 

LinkedIn Reza Vinkes: https://www.linkedin.com/in/rvinkes/   

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast!

In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.

Topics we discuss:

• The basics of podcast advertising
• How to select the right podcasts for your audience
• How podcast ads are being priced
• How to measure success

LinkedIn Mike Kadin: https://www.linkedin.com/in/michael-kadin-a341571b/ 

Website RedCircle: https://redcircle.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his experience as a marketer and business owner. During the interview, Evan stressed the importance of crafting a customer narrative and ensuring it remains consistent across all stages of the buyer’s journey.

According to Evan, it is crucial to make customers feel like they are a part of the brand story and not just passive consumers. A powerful narrative helps create an emotional connection with customers that makes them more likely to engage with your product or service. However, creating this emotional connection requires an in-depth understanding of your target audience.

One of the major changes happening in B2B marketing today is the evolution of the buyer’s journey. As new generations come into the workforce, their habits and attitudes toward purchasing shift. This means that the strategies that were effective ten years ago might not be as relevant today. Evan advises marketers to research their target audience thoroughly to identify key patterns in their decision-making processes.

Once marketers have an idea of how their audience thinks and what motivates them, it is crucial to develop a customer story that aligns with those motivations. Evan notes that this is especially important when marketing to the new generation of buyers, as they tend to be more value-driven than previous generations.

One example of a successful B2B marketing campaign that utilized customer stories effectively is the case of Gong. 

Evan emphasizes that it’s not just enough to gather customer stories but to also craft a compelling narrative. Evan recommends identifying a customer’s pain points and demonstrating how your product or service can alleviate those concerns. A good narrative is one that tells a story of transformation, where customers can see how their lives have changed after using your product or service.

One key aspect of crafting a customer story is to make sure that it remains consistent across all stages of the buyer’s journey. Evan points out that customers need to be convinced at every stage of the funnel. Evan stresses that businesses need to have a consistent message, which means all elements of their brand storytelling need to align, including web copy, email campaigns, social media, and video content.

Another important aspect of crafting a customer story is ensuring that it is shareable. According to Evan, customers are more likely to share stories that are memorable and entertaining. To this end, Evan advises that companies focus on creating stories that resonate with their audience emotionally.

In conclusion, Evan argues that crafting a customer story is a crucial part of B2B marketing in the 21st century.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Evan: https://www.linkedin.com/in/evanhuck/ 

Website UserEvidence: https://userevidence.com/ 

 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel between attending soccer matches versus watching them on TV or reading results can be compared to the dynamics of organizing online events versus trade shows in B2B marketing.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

Episode Highlights:

1. Introducing Joe Davy and Banzai:

   • Get to know Joe Davy, the co-founder of Banzai, a company revolutionizing event marketing with data-driven solutions.
   • Learn about Banzai's mission and its commitment to helping businesses thrive in the online event landscape.

2. The Power of Data in Online Event Organization:

   • Explore the critical role of data in planning, executing, and measuring the success of online events.
   • Uncover the key data points that can provide valuable insights into audience behavior and preferences.
   • Understand how leveraging data can optimize event strategies, increase engagement, and drive meaningful outcomes.

3. Soccer Matches vs. Watching on TV: A Parallel to Online Events vs. Trade Shows:

   • Draw parallels between attending a soccer match live and watching it on TV, and how this relates to organizing online events versus traditional trade shows in B2B marketing.
   • Discuss the different experiences and benefits offered by each approach and the importance of adapting to changing audience preferences.

4. Harnessing Data for Targeted Engagement:

   • Gain insights into the ways data can be leveraged to personalize online events, enhance attendee experiences, and drive meaningful interactions.
   • Learn effective strategies for capturing and analyzing data to refine event marketing efforts and achieve optimal outcomes.

5. Future Trends and Innovations in Online Event Marketing:

   • Dive into the emerging trends and innovations shaping the future of online event marketing.
   • Discover how data-driven approaches are evolving, and what exciting possibilities lie ahead for businesses in the digital event space.

LinkedIn Joe: https://www.linkedin.com/in/joedavy/ 

Website and blog: https://www.banzai.io/ and https://www.banzai.io/blog/host-webinars-people-love 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.

There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI. 

We talk about the use of intent data. Topics we discuss:

• Differences between contact and organization based intent data
• Use of 3rd party cookies
• How to reduce costs of advertising by using intent data
• The right way to use intent data

LinkedIn Tyler Kemp: https://www.linkedin.com/in/tjkemp/ 

Website Intenflow: https://www.intentflow.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a focus on CRM, marketing automation, and project management roles.

 

In this episode, Matthijs shares invaluable insights on how to attract and retain the best talent for your MOPS team. We discuss the challenges organizations face in finding the right candidates, especially in a field with limited formal education paths. Matthijs also offers practical tips on what companies can do to stand out as top employers in this competitive space.

 

Key Takeaways:

- The importance of understanding the unique needs of marketing operations roles and how to tailor recruitment strategies accordingly.

- Why cultural fit often outweighs technical expertise in finding the right candidate.

- How businesses can proactively collaborate with educational institutions to address the talent shortage.

- The critical role of continuous development and challenge in retaining top marketing operations talent.

 

Chapter Breakdown:

- [0:12] - Introduction to Matthijs van Rosmalen and his role at Finest People.

- [1:22] - Discussing the growing importance of Marketing Operations and the challenges in recruiting the right talent.

- [5:05] - The lack of formal education paths for Marketing Operations and how companies can bridge the gap.

- [10:57] - Identifying the ideal candidate for Marketing Operations roles and why attitude matters more than specific tool experience.

- [17:02] - The significance of cultural fit in the recruitment process.

- [24:32] - Practical tips for companies struggling to attract top Marketing Operations talent.

 

Links & Resources:

- Connect with Matthijs van Rosmalen on LinkedIn.

- Visit the Finest People website.

 

If you enjoyed this episode, don't forget to subscribe to our podcast channel, and share it with your network! For more episodes in our MOPS series, make sure to follow our podcast.

 

Thank you for listening!