Marketing School - Digital Marketing and Online Marketing Tips (iHeartPodcasts)

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content [00:33]  If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords. [01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc. [01:50] Whatever someone is searching for, they are looking for a solution. [02:01] When using keywords, make sure you are offering relevant content regarding said keywords. [03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions. [03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher. [03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers. [04:52] That’s all for today! [04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months. [00:40] Rising costs and optimizing for conversion optimization. [01:50] Decentralization in media and building one’s own audiences. [03:50] How to avoid the pitfalls of social algorithms and build a lasting audience. [04:32] Thinking about marketing and retention in tandem. [05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:46] Content marketing is going to change. [01:02] Unless you are writing something that is new, it won’t rank. [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause. [02:28] Voice search is increasing in popularity. [02:31] By 2020, half of all searches are going to be voice searches. [02:45] Check out Backlinko for advice on how to prep your business for voice search. [02:51] Amazon Poly will take all your long-form text and turn it into an audio file. [03:06] Amazon Poly increases dwell time on your site. [03:30] YouTube SEO will be more popular. [03:45] It’s important to go after other search engines like YouTube. [04:45] Chat bots cut down on your speed score. [04:55] It will be important to optimize for speed. [05:15] Update your content on a regular basis. [05:40] That’s it for today! [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster. [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker. [01:33] Why Elon Musk is a leader and visionary worth looking up to. [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry. [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following. [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor. [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him. [05:41] Why admire Jack Dorsey, CEO of Square and Twitter.  [06:47] That’s it for today! [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Patrick Collison Stripe Elon Musk on Twitter Tesla Tobi Lutke Shopify Constellation Software Mark Leonard Chamath Palihapitiya on Twitter Social Capital Robert F. Smith on Twitter Goldman Sachs Vista Equity Partners Jack Dorsey on Twitter Cash App Hatching Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This. [00:33] It hurts your visibility if you create content that people do not like. [01:22] Looking at the Gary V model — decent quality, seeing what sticks. [02:57] Putting purpose first and thinking about engagement every time. [04:36] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk Backlinko RepurposeHouse   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls (01:18) Yellow fever (Why Whole Foods had to sell)  (5:36) $700m crypto deal  (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Updates on Starbucks' recent partnership with Polygon. [00:52] Thoughts on why Starbucks is taking these steps right now. [01:52] The example that Starbucks is setting for embracing new tech. [02:55] Some of the exciting avenues that are emerging from this partnership. [04:16] That’s it for today! [04:21] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Starbucks Polygon  Jeff Bezos    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include 00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure 01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach 01:13 – You want to keep a list so you will know who responded and promoted 01:17 – You want to hit up the same exact person 5x a week 01:29 – You could also determine who to hit up for a specific type of post 01:33 – You don’t want to burn the relationship 01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything 01:58 – Eric uses Meet Edgar and Buffer for promotion 02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post 02:28 – Stick with that time and be consistent 02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes 03:12 – The top performing ones are your unicorns and you want to push them 03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further 03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them 03:57 – Update your old content or the traffic will decline 04:06 – Last is to measure results 04:15 – If you’re not measuring and managing results, you’re not being a good marketer 04:24 – That’s it for today’s episode! 3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress. Keep your unicorns up to date so your traffic and engagement won’t decline. Make sure that you keep track of your processes, plans, and create checklists to help organize yourself. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story. [01:23] A high-level overview of Cash Flow Story and why Alan founded it. [03:14] Alan breaks down the concept of The Power of One. [04:11] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it. [06:23] How The Power of One empowers employees to contribute to optimizing cash flow. [09:31] The immense impact that a 1% change can have within a company. [11:00] How daily changes accumulate to have a much larger impact. [12:47] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.  [13:44] The growing number of companies that have implemented Cash Flow Story.  [15:13] The typical amount of time it takes to see results after implementing The Power of One.  [16:26] Alan shares a case study of how one company transformed after implementing The Power of One. [18:08] How their software will change the way people understand their company’s numbers and how they react to them.  [18:57] Find out how you can contact Alan Miltz and take advantage of his unique product.  [19:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [19:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Alan Miltz Alan Miltz on LinkedIn Cash Flow Story   Good to Great: Why Some Companies Make the Leap...And Others Don't Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?. [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another. [01:18] Neil’s perspective on strategies and tactics and why both are important. [02:17] A framework for how to incorporate tactics and strategies into your career timeline. [03:20] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.   Watch the full interview here:  https://youtu.be/vuwfio0Uw4Y   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Nathan Barry introduces himself and his journey from software designer to software founder (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane (09:49) Eric asks Nathan about the payment structure for the pilot. (12:30) Nathan talks about his podcast and the journey of building an audience. (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product. (15:08) Nathan explains the power of an audience in promoting and selling products. (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience. (18:19) Nathan talks about the three rules for building an audience and creating enterprise value. (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value. (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses. (21:25) Nathan Barry shares his perspective on monetization options for creators.   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now. [00:34] Making a no-brainer offer to a company that can help them save. [01:16] Good project management for better efficiency on the work you do. [02:00] The power of persuasive copywriting and doing less with more. [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses. [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning. [04:22] Streamlining your reporting process to save time and work. [05:00] Pricing on value and performance. [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Crunchbase SEMrush Ahrefs Agency Analytics  Raven Tools Google Data Studio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too! Time Stamped Show Notes: 00:27 – Today’s topic: How to Start a Marketing Agency 00:40 – Neil shares why he named his first agency ACS 00:44 – ACS stands for Advantage Consulting Services 00:47 – Neil and his co-founder thought of the name 01:07 – ACS was created 16 years ago 01:30 – Neil is starting a new marketing agency 02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies 02:14 – When starting a website, have your own unique angle 02:20 – Keep it simple 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document 02:49 – From there, you can get clients and start having your own agency 03:05 – If you want to start a marketing agency, you have to be confident in marketing 03:11 – You have to do business development 03:28 – If you’re starting out, use Mixmax’s sequences 03:30 – Set up sequences and reach out to people like a cold outreach 03:57 – Going from 0 to 1M, it all starts with you 04:12 – Eric got a client from Quora by answering a question for SEO 04:21 – Think about where your people are hanging out 04:30 – Eric has a friend who currently makes money from Instagram 04:50 – Neil asks Eric the one thing he would do if he’s just starting 04:59 – "Give free advice every single day” 05:24 – People will eventually respond to you 05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog 05:45 – “You got to show value first and then, from there, you can scale up” 05:50 – Neil will also do the same thing as Eric if he’s just starting out 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business 06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach 06:47 – Marketing is a numbers game 07:02 – Eric used to take videos to get clients 07:22 – Start to build up your portfolio and do some work for free to get referrals 07:33 – It’s going to be tough at first 07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder 07:50 – Funnels is compared to the act of swiping 07:58 – The more people you email, the more opens you’re going to get 08:20 – In Tinder, there’s a feature called “super like” 08:49 – A “super like” is when a person made you a favorite 09:00 – If you have a good headline, people will click through 09:20 – Make sure you have a good image, just like in Tinder 10:00 – “Do good work and then things will start to happen” 10:05 – That’s it for today’s episode! 3 Key Points: Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one. There’s no elevator to success. Reach out to people as often as possible and offer free work if needed. Create a plan and research how you will develop your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates. [00:30] How media companies like The Hustle and Morning Brew achieved success. [01:19] Why being a media company will lead more people to your content. [01:59] Why you don’t need to be in the media creation business to create content about your product. [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Hustle Morning Brew HubSpot Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows [00:45] Typical open rates are between 10-15%. [00:54] Most people would say to clean out your email list, but you won’t get any growth this way. [01:18] Ask your subscribers questions. [01:46] Try to have a conversation with the email recipients. [02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well. [03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox. [03:40] Make sure you don’t end up in the spam box by staying relevant. [03:56] That’s it for today! [04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tools That We Love [00:35] 1: Cameo. [01:00] It’s a service where you pay famous people for personal messages. [02:45] 2: Wayback Machine. [02:55] Eric has been doing a lot of A/B testing lately. [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time. [04:20] 3: Livestorm. [04:35] Livestorm is a browser-based webinar tool. [04:50] Some like it better than Zoom. [05:10] 4: Kajabi. [05:30] Neil has been using this to realize free content locked behind an email gateway. [06:24] 5: Formidable Forums. [06:40] This is a way to make forums flexible. [06:58] 6: Content Explorer. [07:09] Great for checking in with competitors. [08:32] 7: Chartable. [08:43] This tool helps you see how you are trending on different podcast platforms. [08:57] That’s it for today! [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently [00:45] With SEO, traffic is always up and down. [00:53] Neil ignores algorithms. [01:10] When trying to get more traffic, Neil focuses on user experience. [02:30] Backlinks are helpful, but not the be-all, end-all. [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience. [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic. [04:45] Remember to update years-old content. [05:36] Put the user first and consider the long-term outcome.[05:40] That’s it for today! [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5. [01:00] You can make quick videos, because they don’t need to be well-produced. [01:30] 2: Make your own content, do not use a professional photographer. [02:11] Self-produced content converts better. [02:33] 3: Use Many Chat or any chat program. [02:55] Try to get people to converse on Facebook Messenger. [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page. [04:05] This is a great way to schedule calls with leads. [04:22] 5: Direct Heroes Instagram bots are great. [04:55] 6: Test out different ways to generate sales. [05:15] 7: Share and promote content. [06:10] That’s it for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Shit Talkers [00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand. [01:11] Eric loves being talked about, because it makes him feel successful. [01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work. [02:15] Don’t talk the shit talk to heart, take it as constructive criticism. [02:33] At least you are getting some form of feedback. [03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics. [03:45] He wanted to know if the shit-talker used tactics and found they didn’t work. [04:00] Do not take negative feedback personally. [04:34] Always focus on improving your work. [04:54] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That’s it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Overrated Marketing Channels In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Overrated Marketing Channels. [00:35] Why using Clubhouse to grow your audience is unsustainable. [01:01] The reach of Instagram is continuing to drop. [01:35] Organic reach on Facebook is even lower, go figure! [02:05] Messenger bots on Facebook will not last. [02:36] Advertising at scale on Reddit will get harder. [03:02] Push notifications are great for traffic but terrible for conversions. [03:25] Advertising on any channel will not work unless you understand your audience. [04:07] That is it for today! [04:10] Text us on 310-349-3785!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses work by building before buying. [01:25] What Eric learned about building through buying Single Grain. [02:07] The elements that make building a business risky. [02:58] Looking at your strengths and playing to those. [03:06] Knowing if the M&A game is your long-term strategy. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   HBR Guide To Buying A Small Business Start With Why   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that you can do now to boost your traffic. Time Stamped Show Notes: 00:28 – Today’s topic: How Long it Takes for SEO to Work 00:35 – For a brand new website, it takes 6 months to 1 year. For an established website, it can take 6 months or more to get ranking. 00:50 – Neil shares his website’s ranking as an example 01:45 – It took Neil 9 months for him to see a decent ranking 02:00 – The search traffic goes up slowly 02:39 – “It takes good placement to see traffic” 02:53 – Eric shares his own experience with SEO 03:12 – Eric decided to buy a decent age domain 04:00 – Eric made a lot of adjustments with the domain and their website traffic went from hundreds to millions 04:54 – Redirecting an old domain to a new domain helps 05:03 – Having high brand keywords increases traffic 06:28 – Have an on-page SEO set up right 07:30 – There’s a lot of SEO consultants available and don’t be afraid to approach them if you’re not confident enough setting up SEO 08:19 – SEO takes time and effort, so be patient 08:27 – That’s it for today’s episode! 3 Key Points: There are no shortcuts in SEO, so BE patient as it takes time and effort to see the results. To get that traffic, you need to focus on having a proper on-page SEO setup. Do NOT be afraid to ask the experts—it’s better see real results than to overestimate your abilities. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More. [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:46] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:10] How much traffic Brian was able to generate for Backlinko per month. [07:23] The method Brian used to make money from Backlinko through courses. [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:40] Why Brian started Exploding Topics and the main mission of the business. [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo’ initially to get ahead. [21:44] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter. [23:24] Brian’s experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:09] Brian’s favorite tool that isn’t exploding topics. [29:00] The best way to find Brian online. [29:10] That’s it for today! Don’t forget to rate, review and subscribe! [29:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why SEO Is An Unfair Advantage. [00:25] How SEO differs from paid advertising. [00:46] Why SEO is difficult to scale up and requires a lot of creativity. [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs. [02:06] How SEO forces you into long-term thinking. [03:23] The compounding effect of good SEO and why it gives you an unfair advantage. [04:07] That’s it for today! [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We're Excited About for YouTube for 2022. [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce. [00:48] Some of the ways that YouTube is continuing to innovate its online offerings. [01:24] Why YouTube is becoming the main hub for any type of video content. [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future. [03:57] That’s it for today! Don’t forget to rate, review and subscribe! [04:05] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   A Look at 2022: Community, Collaboration, and Commerce Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.  [00:33] When you are super busy, finding time to create content seems impossible.  [00:56] Capture your thoughts in a tweet to make an impact with little time involved.  [01:36] The tweet can later be built out into a more elaborate piece of content. [02:05] Go to your competitor’s website to find ideas for content quickly. [02:21] Do not copy your competition but create your own version that is even better.  [02:40] A formula for successful content, including a catchy headline and hook. [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.   [04:02] Use Google to check your facts and link to the sources you have used in your article.  [04:15] Remember: your content does not have to be text-based.  [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.  [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Glengarry Glen Ross    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry [00:42] Voice search is going to disrupt the SEO industry. [01:28] We can’t predict when it will take over, but it is becoming more popular. [01:38] Right now, it is used for quick information, not for in-depth purchasing research. [02:50] Eric thinks it is still business as usual, until he sees the scales tipping. [03:10] Brian Dean wrote an article on Backlinko about voice search. [03:27] In general, a strategy for voice search isn’t needed yet. [03:50] Try to keep your rankings up. [04:10] Just be aware of the trend. [04:20] That’s all for today! [04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World. [01:13] A lesson Eric learned about doubling down on one subject. [03:25] Neil’s aim to brush up on clickbait type articles. [03:48] Another diagnosis from Neil around his reluctance to share his private life. [04:15] Ideating and combining educational content with entertainment too. [05:22] Figuring out the best way to grow your business. [06:43] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product. [00:30] If you have a product, market it, otherwise, build the audience first! [01:09] Building your audience by documenting your process as a newbie. [01:32] How long a content marketing journey could take before results come. [01:58] Examples of different thought leaders and how they built their audience. [02:10] Understanding the passion economy, helping influencers monetize. [02:44] Whoever controls the audience, controls a ton of power. [03:22] Looking at platforms Spotify bought because they understand the power of audience.  [03:54] How much cash Kylie Jenner made selling 51% her company. [04:23] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Naval Dave Perell Substack Supercast Andreessen Horowitz Joe Rogan Spotify Gimlet The Ringer Kylie Jenner   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Bloomberg Bernie Sanders Elizabeth Warren AdBeat Donald Trump Hillary Clinton Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018. Time-Stamped Show Notes: [00:27] Today’s Topic: 6 Minutes of Marketing that Will Get You Ready for 2018 [00:35] It’s important to start looking at video and working on your video strategy. [01:10] The rate at which video is growing, it’s important to grab a slice of that pie. [01:30] Even Instagram has video! [01:42] Look at the struggling platforms. Facebook is trying to compete with YouTube, but they want different types of content from YouTube. You will get way more reach with certain types of video on Facebook. [02:25] Neil has 900,000 Facebook fans, 30,000 LinkedIn Connections, but his video views on LinkedIn equate to same amount as Facebook. [02:50] Snapchat has been getting their butts handed to them by Instagram. So, they’re willing to do whatever it takes to win. They will tweak their algorithms to your advantage. [03:13] LinkedIn will get you more listens and views than YouTube. [03:26] Twitter clicks get you pennies, but the clicks are connections being made. [04:15] Really focus in on the one thing that has been working for you and then double down on it. [04:40] How Eric and Neil have doubled down: Eric and Neil now sit next to each other in the studio, they post their show on Spotify, and they do live episodes at various conferences. [05:00] Ad costs are going to rise in 2018. [05:14] As the costs rise on AdWords and Facebook, you will have to: create a funnel, push upsells, and push downsells. [05:30] Without a funnel, it will be harder for you to compete. [05:49] Live chat is going to get exponentially better in 2018. Facebook has added the ability to add free Facebook Messenger Live Chat to your site. Drift has added a developer platform. Intercom will continue to innovate, as well. [06:12] That’s your six minutes! [06:13] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is. [00:32] Why AB tests are crucial to successful marketing. [01:01] Learn what Neil’s top tool choice would be. [01:07] Eric’s top tool and why he would choose it. [01:38] Why experimenting is integral to creating leverage. [02:08] Why creating a culture of experimentation is so important. [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   WYSIWYG Mutiny HQ Andrew Chen Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap. [00:29] How do we define 'big influencers'? Looking at follower numbers. [00:42] Thinking about possible equal exchanges between you and a big influencer. [01:30] Offering equity or revenue share to entice bigger names. [01:40] Why you should avoid partnering with big influencers! [02:09] Looking to micro-influencers for better returns on investment and conversions. [03:07] Tools for finding the best influencers to partner up with! [03:53] Go to marketingschool.io/live to meet Eric and Neil in person!   Links Mentioned in Today’s Episode:   Chris Do Kardashians MightyScout SparkToro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire. Time Stamped Show Notes: 00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role 00:48 – Looking at certain keywords on a CV depends on the role one is applying for 01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent 01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there 01:54 – “It’s all about the hiring process, at the end of the day” 02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn 02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work 02:23 – CVs are outdated 02:34 – You have to laser target the best people and hire a recruiter, if needed 02:51 – Your next hire might just be standing next to you, so always be on the lookout 03:00 – Neil likes to figure out people’s thought processes and how they think about things 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think 03:46 – If they don’t pay much attention to details, they can take your revenue down 04:02 – You want to have people who think outside of the box 04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords 04:37 – Don’t blame people that you hired because it comes back to you and your process 04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:06 – Subscribe, rate and review Marketing School 05:10 – Text MARKETINGSCHOOL to 33444 05:32 – That’s it for today’s episode! 3 Key Points: CVs are outdated – employers are looking online to assess one’s previous work and capabilities. The best people are not looking for job, so if you want to hire someone, you have to target them. Don’t blame the people that you hired when things go wrong because it comes back to you and your hiring process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic 01:05 – Google Search Console doesn’t update their information as often 01:23 – Google Search Console is still helpful 01:50 – Make sure to still cross-reference with other tools 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:43 – That’s it for today’s episode! 3 Key Points: Google Search Console’s data won’t always match that of Google Analytics’. Google Search Console is usually a week behind in updating information. Don’t rely on Google Search Console alone, cross-reference with other tools. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better. [00:32] People remember stuff more when they write it down. [01:29] After writing something down, turn it into an action. [02:09] Remembering not to digest too much information. [03:00] Curate what you read by moving on if you don’t feel you’re getting value. [03:45] That’s it for today! [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Asana Apple Notes Naval Ravikant on Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Why focus can trump jumping on the newest trends. [02:30] Niching down from an early stage. [02:55] Why you cannot help every person, and the importance of alignment. [03:33] How conferences can help you find great clients! [04:39] Escaping a 'salesy' image and prioritizing being helpful.  [06:01] That is it for today! [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Aligning Vectors: How To Scale A Business   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers. [00:44] Using surveys to funnel traffic on your site to specific campaigns. [01:34] Creating a freemium experience with exciting elements and features. [02:35] Everywhere retargeting; higher conversion rates and lead generation. [03:40] Pic snippets for better email open rates. [04:15] Customer data platforms and weaponizing your collected data! [05:31] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Ask Method Ryan Levesque Bucket.io Hull Clearbit HubSpot Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Nifty Things You Can Do to Market Your Book In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book [00:30] Neil and Eric both have books on the market.  [01:09] Think about running Facebook ads and directing people to a contest.  [01:37] When you are doing a giveaway, you get lower quality emails coming in.  [01:55] Gain exposure by pitching yourself and talking on podcasts.  [02:40] Look for a gap where the attention is miss-priced. [03:43] Consider doing email list swaps and cross-promotions with other people.  [04:48] Figure out where your community is hanging out and go there.  [05:28] Apply and speak at conferences to generate more sales.  [06:02] Many people are promoting their books on Kickstarter.  [07:02] That’s it for today! [07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Hustle Leveling Up  KingSumo Marketing School Pro Discord Slack Reddit Kickstarter John Lee Dumas    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get your FREE copy 03:38 – That’s it for today’s episode! 3 Key Points: Optimize your page prior to Black Friday—at least a month or two in advance. Use Black Friday keywords for your titles and tags. Utilize your social links to promote your Black Friday sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That’s it for today’s episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Something Google Doesn't Want You to Know [00:36] Google is emphasizing brands right now. [00:52] The most popular brands within a niche will be the top results. [01:20] If you focus on building a brand, you will do better in the long run. [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed. [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?” [02:09] This caused people to increase searches for Neil. [02:23] He ranked high for online marketing after that. [02:55] Warren Buffett talks about building a moat (something to protect your business). [03:21] The new moat is building a brand. [04:22] By dominating the brand within your niche, you are guaranteed to do well. [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build. [05:24] It took 2-2.5 years for Eric to build his brand. [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease. [06:27] When you have a brand, you have more options available in terms of marketing. [06:45] A lot agency owners try to drag each other down, because it is so competitive. [07:04] Your brand opens you up to greater opportunities. [07:10] Listen to past episodes on how to build a brand. [07:23] That’s all for today! [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From 00:37 – First is Dropbox 00:40 – Dropbox used pay-per-click to acquire more users 00:51 – Dropbox was making $60 in revenue per customer 01:23 – Second is Airbnb’s growth story 01:29 – Airbnb got people to post on Craigslist 02:08 – Third is SEMrush 02:16 – SEMrush started with a free usage model with the option to upgrade 02:56 – Fourth is Hotmail 03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups 03:38 – Fifth is Hubspot 03:43 – Hubspot is a content marketing machine which drives a lot of signups 04:00 – Hubspot also decided to create free tools 04:10 – Hubspot can generate more leads from their free tools at a lesser cost 04:26 – Sixth is the Paypal case study 04:31 – For every signup, they gave away $20, then reduced this amount over time 04:46 – eBay was originally owned by Paypal 05:00 – Startups create press 05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them 05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high 06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up 06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 06:48 – Subscribe, rate and review Marketing School 06:52 – Text MARKETINGSCHOOL to 33444 for those in the US 07:00 – That’s it for today’s episode! 3 Key Points: Make people WANT to know more about you and your product; the quality of your content is the means to do this. Offering an initial incentive can drive signups to your product. Create great press around your product to show the value of your product. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic [00:50] Optimize your titles and meta-descriptions. [01:02] Upgrade content that performs well. [01:40] Use Ahrefs to track progress. [01:55] Use push notifications. [02:20] Neil gets a ton of visitors from push notifications. [03:30] However, messenger and push notification unsubscribe rates are high. [03:55] That’s it for today! [04:01] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020. [00:31] Using Zest for simple content promotion. [00:48] Utilizing Pinterest adverts and combining this with affiliate links. [01:19] Making Taboola and Outbrain work for you! [01:38] The power of push-notifications for higher visitor numbers. [01:59] Twitter's untapped advertising potential. [02:20] The promotional options available through review sites. [02:38] Collecting phone numbers on your website for more reach.  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Subscribers Taboola Outbrain Andrew Wilkinson G2  Capterra Gary V Toolio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales. [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy. [01:20] You just have to keep in mind how conversions work. [01:38] The second school of thought is that quality wins over quantity every time. [01:50] Backlinko writes infrequent, high-quality content. [02:07] HubSpot posts the most content, but their quality isn’t as good. [02:44] However, they still do extremely well in rankings, conversions, etc. [03:08] Backlinko is worth less than HubSpot. [03:40] Guest contributors can bring in new audience members and get you more conversions. [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well. [04:20] It’s all about creating a framework/system for posts and guest posts. [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds. [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful. [05:00] Content marketing will boost your site authority. [05:20] That’s it for today! [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost [00:35] The big trend right now is YouTube SEO. [01:06] The one thing that isn’t competitive right now is YouTube SEO. [01:45] On YouTube there isn’t a long waiting period to achieve results. [03:00] Put your ads on a different channel, so it doesn’t affect your watch time. [03:25] Optimize your video by putting keywords in the description and title. [03:40] Include a transcript via an SRT file. [03:51] Rev is helpful for this task. [04:48] Tube Sift is helpful for searching keywords. [05:15] Consider your thumbnail image and make sure it is click-worthy. [06:10] That’s it for today! [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: An Early Sign Your SEO Isn't Working. [00:25] Why SEO is a slow and steady process. [00:51] How to use impressions to see whether your SEO is working. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:15] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Google Search Console Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Measure Your Branding Efforts 00:40 – First, look at your reach and how far your content is going 01:08 – Eric shares how they were able to increase their reach in a post 01:30 – Google now lets you look at the region to check how you are doing in that specific region 02:17 – Check your engagement rate 02:20 – Are your efforts resonating with people? 02:43 – Avanash Kaushik’s Applause Rate Blog Post 03:05 – Branding is about long-term and longevity 03:15 – “Keep pushing hard” 03:30 – Engage on a daily basis 03:48 – Respond as soon as you can 03:58 – Look at your likes, shares and comments 04:52 – Branding is when people keep talking about you 05:00 – Neil shares about someone who is doing a branding campaign through remarketing 05:15 – Marketing’s rule of 7 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert 05:56 – Nike and McDonalds have been using the same type of message for years 06:49 – Look at your unsolicited response rate 07:05 – “Keep adding value to people and it will come back to you over time” 07:16 – That’s it for today’s episode! 3 Key Points: Checking your reach can help you improve and adjust your marketing efforts. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people. Keep adding value to people and it will come back to you over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Affiliate Marketing 00:35 – Affiliate marketing is performance marketing 01:10 – The commission will depend on the industry and products 01:39 – Affiliate marketing is getting other marketers to push your product 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer 02:52 – You can also do paid advertising 03:05 – Cheap traffic sources are Facebook and Pinterest 03:26 – LeadDyno and Getambassador are great tools 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate 04:25 – Go to any popular affiliate network and see what offers convert the best 04:52 – If your conversions are not done right, you’re not going to have any revenue 05:24 – In Clickbanks,their metrics helps you guide your conversion 05:48 – Credit Karma tells you the credit score 06:00 – TPG or The Points Guy is doing affiliate marketing really well 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term 06:34 – Look for long-term legitimate companies and not shady ones 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links 07:20 – That’s it for today’s episode! 3 Key Points: Affiliate marketing is performance marketing. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand. Get your conversions right—do the work to understand everything you can about affiliate marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Structure Your NFT Project The Right Way. [00:50] As a founder you have to be the boots on the ground. [01:16] How Eric learned about how to structure his team. [01:51] Community managers, developers, artists, project managers,  [02:46] How often Eric has stand-ups with his team. [03:32] The three most important practices for structuring communications and promotions. [05:08] That’s it for today! [05:09] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Gary V Tom Bilyeu Dribbble VeeFriends Founder’s Key Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get On The First Page Of Google Instantly. [00:25] How to use Google News to rapidly increase your traffic. [00:57] What you can do to utilize trends and ‘newsjacking’. [01:33] Understanding how Google serves its customers. [02:01] How to capitalize on opportunities for international expansion through Google. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Exploding Topics My First Million Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Books That Will Help You Grow in 2020. [00:41] Why a book is a such a great value proposition. [01:05] The Mom Test and figuring out what to build for your customers. [01:39] The benefits of reading no books at all in 2020! [02:20] Taking action instead of stockpiling knowledge that leads to nothing. [03:40] Allowing time for perspective every day. [04:15] Trillion Dollar Coach, Play Bigger and Traction. [05:55] That’s it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Seth Godin The Mom Test Audible Rob Fitzpatrick The Startup Chat Warren Buffett Trillion Dollar Coach Steve Jobs Eric Schmidt Play Bigger Traction Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI. [00:25] Learn about the new platform called Synthesia for translating videos into different languages. [00:41] The biggest problem with Synthesia: it’s not as good as manual translations. [01:05] An overview of Synthesia’s market presence and offerings. [02:01] The promise of AI and why there is still a lot of development that needs to happen. [02:17] Why Synthesia is worth checking out, despite its flaws. [03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Synthesia G2 Reviews Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a question to facilitate discussion. [00:59] #2: Create a contest to get people to engage with and put your content. [01:35] #3: Do collabs to help your following grow. [01:56] #4: Have giveaways to generate a lot of shares. [03:00] #5: Connect with a social cause [03:16] #6: Encourage close friend on Instagram and provide special content [04:01] #7: Touch on trending topics to provide value. [04:38] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Timothy Sykes   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast 00:34 – Eric’s Growth Everywhere podcast is an interview podcast 00:44 – Eric started Growth Everywhere to talk to people that understood marketing 00:52 – There was no other interview podcast before 00:57 – Eris reached out to people who knew marketing 00:59 – Eric reached out to Neil Patel and Pat Flynn 01:11 – Eric reached out through email and got his top 10 interviewees 01:17 – Eric’s criteria in looking for interviewee 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful 01:53 – People want consistency in a podcast 02:03 – To find relevant guest, you need to hand off the process 02:07 – Screencast what you’re doing, use Hunter to find email address 02:18 – Reach out to them by putting them into mail merge or Yesware 02:24 – Do this once a month or once a week depending on your podcast 02:38 – Look at the other podcast within your space and hit up their guests 03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience 03:32 – You can use ScheduleOnce and Calendly to schedule your guest 03:44 – You can also send your guests sample questions so they’ll be ready 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff 04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs 04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon 04:55 – Subscribe, rate and review Marketing School 05:01 – Text MARKETINGSCHOOL to 33444 04:53 – That’s it for today’s episode! 3 Key Points: You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed. Setting a criteria for your guest will make your podcast organized and consistent. Always make the interview a comfortable experience for your guests. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career. [00:27] The key lesson that Neil and Eric have learned about hiring. [00:43] How to hire the right people. [01:22] What the best leaders know about recruiting. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money. [00:27] An overview of Meta's new features. [01:12] How creators can benefit from these new features. [02:02] How these developments tie into Web3. [02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Meta Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business (01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing (03:47) Stanley Cups' revenue growth by targeting a new audience (05:03) Importance of founder involvement in business growth (06:02) Different scenarios of CEO involvement in large corporations (07:41) Success of Microsoft's CEO Satya Nadella (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia (09:35) Founder involvement in smaller businesses versus businesses at scale (09:23) Founder involvement and vision important for small businesses (10:07) Elon Musk's success with SpaceX and Tesla (10:32) The Boring Company's lack of success (10:55) Elon Musk's work ethic of 120 hours per week (11:12) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage [00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional). [01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this. [02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done [02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.). [03:36] #5: To increase your traffic, start doing things people wouldn’t normally do. [04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog. [04:27] #6: Offer something for free for the cost of shipping. [04:57] Russell Brunson built his company by doing this. [05:10] #7: Give people options in your ads. [05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students. [06:04] That’s it for today! [06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview. [02:01] #3: Do a lot of research and find out what they’re passionate about. [02:27] #4: Find previous interviews to get a feeling of what they talk about.  [02:50] #5: Ask what you can do for your guest at the end of the show. [03:49] #6: Interview people with followings because that will help you. [04:17] #7: Remember to repurpose your content [04:51] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what a tech marketer is and the work they do. [00:35] Eric’s experience working at a variety of tech companies. [01:23] Why tech marketers are good at acquisition and outstanding at retention. [02:22] Neil’s top tip for being a great tech marketer: get good at tech! [03:13] What to do if you want to go to the next level as a tech marketer. [03:52] The peer groups Eric held at his home when he was 26. [04:29] It’s all about reframing and mindset if you want to make it to the top. [04:43] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot Sean Ellis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK (01:54) Eric mentions that economists can revise numbers and classify past recessions (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content (05:15) Neil predicts that AI content creation will improve in a few years (06:49) Eric discusses the importance of storytelling and impactful points in content creation (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar. (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar. (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar. (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing. (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews. (12:19) Neil Patel explains why they don't require video participation in their webinars. (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies. (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach. (16:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more (01:15) Interview Podcast Getting Stale (16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization (33:47) Private Equity and Buying Businesses (41:36) The Future of Robots: Tesla vs. Apple (50:27) Monetization Strategies: Building a Community (58:56) Money as a Tool for Personal and Family Goals (01:07:40) The Importance of Struggle and Character Building (01:16:26) JK Rowling's Influence and Impact (01:25:29) Erwan's Smoothie Collabs and Cultural Relevance (01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:27) Understanding the Inbound Interest to Buy a Company (01:52) Making a Company More Appealing for Potential Buyers (03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts (04:40) Building a Business that Can Operate Without the Owner (06:08) Navigating the Role of Brokers in the Acquisition Process Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part IV [00:56] What is the quickest and most efficient way to do link building on a budget? [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you. [02:12] Whatever industry you’re in, there are tools there to help you. [02:50] What is the endgame for Eric and Neil?  [03:00] What is the impact of digital marketing 20 years down the road? [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family. [04:05] Neil doesn’t feel that he needs to make a lot of money. [06:22] Eric is happy with his position in life, as well. [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices. [07:40] Your smart kitchen appliances could potentially make recommendations. [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections. [08:47] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On? 00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience 00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services 01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing 01:24 – If you don’t have a lot of visitors, focus on the top of the funnel 01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 01:43 – You can check it out using Mixpanel and/or Kissmetrics 01:50 – Focus on optimizing that part by doing A/B testing or surveys 02:12 – Eric shares an experiment of how they bring people through an entire funnel 02:16 – Eric did a case study for SaaS companies 02:45 – When you bring people through the funnel, the journey needs to be consistent 03:05 – The journey is a story as well 03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels 04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:15 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Figure out the part of your funnel where people fall off, then create a strategy to improve your performance. Employ tests or experiments to make sure you’re on the right track. Create a consistent journey for your funnel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging! [00:39] International expansion is one of the largest sources of Neil’s traffic. [01:02] There is no competition on the internet outside of the English language. [01:22] Eric likes content expansion. [01:32] Convert your video ideas to a blog, then to a podcast, etc. [02:55] Neil gets a large percentage of his traffic from countries outside the United States. [03:20] Make sure you use Ahrefs Lang for international expansion. [03:45] Eric’s company has grown by 12% each month. [04:05] Once you have content that works for you, you can expand and grow your business. [04:12] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Experiments we are running and Tools we are using (01:15) Experiments we are running  (12:00) Tools we are using (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

The Quickest, Easiest Way To Connect With Top Influencers In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers. [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks. [01:44] Build lasting, two-way relationships by offering a lot of free help first. [03:18] The concrete results that Eric got by using his quick approach. [04:39] How your approach to connecting with influencers changes as your clout grows. [05:08] That’s it for today! [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.   Links Mentioned in Today’s Episode:   Howard Marks   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel [00:36] When Eric has tried too many channels at once, he has failed. [00:50] Doing too much spreads you too thin and can lead to disastrous results. [01:06] Focus on the thing that is most successful. [01:30] Marketing is not just one channel, it has to encompasses everything. [01:50] Each individual should focus on their strongest skill set. [03:10] Neil is not great at Instagram, so he doesn’t bother with it. [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it). [04:19] That’s it for today! [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Clients Can Break Your Business [00:29] An example of how a big client could break your business. [00:47] If you are not set up to deal with a big client, it takes away from your other clients. [01:33] You have to think long-term when taking on a big client. [02:09] Why it is also important to consider client concentration. [02:30] The importance of defining your client profile. [03:03] Stop it at the start; what Neil means by this. [03:26] Slowing work your way up to bigger clients rather than going all at once. [03:58] Cut toxic clients off as soon as possible. [04:24] Take on a small project from a big client if you can. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing. [00:57] Why BAYC is one of the strongest communities in the NFT space. [02:17] The role of your total addressable market in your marketing success. [03:23] How BAYC is innovating in the NFT space. [04:53] How investors make money on BAYC. [05:26] That’s it for today! [05:46] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   BAYC BAYC on Discord Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021. [00:28] Why Eric chose a book funnel rather than going a conventional publishing route.  [01:09] Metrics for the success of Eric’s book funnel. [02:05] How a book funnel ends up being profitable using upsells and back-end offers. [03:38] Recommendations for how to build a book funnel as a newbie. [05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Click Funnels Chandler Bolt   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Overview (00:30) The Risks and Challenges of Equity Compensation for Agencies (03:09) Using NPS Feedback to Improve Agency Performance (05:04) Choosing the Right Marketing Service for Clients (09:14) Strategies for Entering New Industries (13:19) Acquiring Distressed Agencies for Market Entry (18:34) Conclusion  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the first 24 hours of release. [01:37] #2: Focus on your optimizing video thumbnail. [02:13] #3: Evoke curiosity through your titles. [02:27] #4: Stay consistent with your content. [02:46] #5: A video to watch if you want to know how to make engaging content. [03:09] #6: Have a consistent schedule. [03:35] #7: Ask people questions in the middle of your video; it helps virality. [03:57] That’s it for today!  [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time. Time-stamped show notes: [00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry [00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank. [00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows. [01:24] - Content marketing can be video too. [01:29] - Use BuzzSumo to see what is popular. Education and helping other people is sexy. [01:50] - Your content just has to be helpful and people will link back to you. [02:03] - The Points Guy talks about credit cards and miles. [02:26] - The only way to build a brand is to provide value to people. [03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well. [03:35] - Just look at How to Tie a Tie the number one result is very useful which is sexy at the moment. [04:01] - Look at the opportunities and what is performing no matter what niche you are in. [04:11] - That's it for today! [04:14] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. [04:23] - Go to SingleGrain.com/giveaway to get your FREE copy. [04:30] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 SEO ‘Quick Fixes’ To Boost Your Site Today. In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.  These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today. [00:27] Put both your static and dynamic content on your CDN. [01:30] Update your content to boost your site’s traffic. [01:56] Make your website as user-friendly as possible. [02:33] Use the Ahrefs SEO Health Tool to check your SEO score. [02:51] Get the top ten pages from Google Search Console and link to them in your blog. [03:15] That’s it for today! [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.   Links Mentioned in Today’s Episode:   Google Page Insights Pingdom Content Decay Google Page Experience Ahrefs Google Search Console   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics. [01:55] Showcase as many episodes as possible in iTunes. [02:15] You can get a lot of data just by listening to other people’s podcasts. [02:50] Neil would never write an article breaking down his team’s entire strategy. [03:10] Take what you can from your competitors! [03:16] That’s it for today! [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Do We Continue to Do This Podcast? [00:27] The real reason we have stuck with this project for the last five years! [01:31] The opportunity to learn and the continued growth that has been possible. [02:17] How the events we have hosted have surprised us. [02:39] The importance of the audience and how its growth has influenced deals. [03:12] Building a brand within a specific community through a podcast. [03:46] That is it for today! [03:48] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more (01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT (05:24) Creator payouts grew 17% YoY (10:05) 3 content marketing stats that will change how you create content (19:31) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing your own voice and presence.  [01:12] Keeping in mind that your goal is to promote your brand, and get more business.  [01:35] How you can quickly expand your email list and collect leads.  [02:17] Getting connected with an intimate group through a cool LinkedIn feature.  [03:32] The benefits of frequently publishing content on LinkedIn.   [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.  [04:02] Why you need to constantly engage with your audience: talk with, not to them.  [04:20] Ideas for interaction: asking questions, making jokes, etc.  [05:03] Avoid talking about yourself too much and having a long bio. [05:13] Asking the event organizer for more information on the audience, and avoiding cliches.  [06:07] The advantage of asking people to text you to get the presentation notes.  [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: LinkedIn  TED Twitter  Evernote  Twilio  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such as video editing and other stuff you’re not good at. [05:31] How Twitter still stands as a great platform to have conversations on.  [05:45] Using Fiverr to outsource the creation of Instagram carousels. [06:40] Why it is a huge time saver having somebody to check social inboxes. [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights. [07:40] That’s it for today! [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Eric Siu on LinkedIn Eric Siu on YouTube Eric Siu on Instagram Ben Horowitz Andreesen Horowitz Gary Vaynerchuk Fiverr Hootsuite Sprout Social Twitter Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure a Performance Deal. [00:37] What is a pay-for-performance or affiliate deal? [01:28] Finding individuals that already have your traffic. [03:01] Performance agencies that are available for your benefit. [04:03] The hardest part of working with a performance-based agency. [04:35] Moving on to a new agency if criteria are not met!  [04:56] That’s it! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Centerfield Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now? (01:15) Google confirms links are not that important (06:27)  Google’s CEO on what search will be Like in 10 years (13:12) Does the WNBA actually have potential now? (16:35) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts. [00:27] Eric's feelings about writing content currently. [00:59] Letting enjoyment drive your writing and other activities. [01:27] How passion can impact the quality of your content. [02:14] Doing what you love as a way to build a better future and more success. [02:58] Comparing Neil's writing versus that of the team that helps him. [03:49] What comprises evergreen content? [04:09] That’s it! [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Rebrand Your Logo? [00:36] Slack recently rebranded their logo. [00:52] We are either neutral or against it. [01:17] People think the new logo looks like a swastika. [01:42] In general, think about how rebrands have gone historically. [02:00] Single Grain recently rebranded. [02:10] They created a story around the new logo and it fits their image more than the other one. [02:40] Eric and his team wanted to rebrand. [02:52] They wanted their logo to look more like a grain. [03:10] People really liked their rebrand. [03:22] Instagram rebranded. [03:33] People don’t like change and Eric didn’t like it himself. [04:00] If you think the rebrand is going to help your business, it probably won’t. [04:43] That’s it for today! [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients will love! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Send Gifts to Clients. [00:30] Setting yourself apart by sending physical gifts. [01:26] What to do and what not to do when it comes to sending gifts. [02:06] Why Neil’s wife hated the knife Eric gave her. [03:13] Don’t give gifts with your brand on them. [03:52] Giving gifts with long-term use cases that improve client experiences. [05:07] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:   Giftology   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How To Monetize A Podcast The Right Way. [00:26] The time and energy we have spent building the Marketing School podcast! [01:01] The usefulness and ease of finding advertising for a podcast. [01:38] Using a podcast as a way to sell your own products and services. [02:36] Why we do not recommend affiliate marketing from the start. [03:06] Looking at the example of HubSpot and the route they have taken. [03:46] That is it for today! [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Joe Rogan  Onnit  HubSpot The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Email Marketing Tips for Book Launches In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches. [00:29] The power of bulk sales for books and tiered offers for customers. [01:25] Using pieces from a book as content to send to your email list. [01:59] Deadlines, countdowns, and contests as a launch date approaches. [02:29] Growing your list by connecting with peers and useful partners through cross-promotion. [02:57] Creating ambassadors and offering incentives for interested parties from your community. [04:08] That’s it for today! [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Clubhouse   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ad revenues are dipping from the tech giants. [00:30] An overview of current growth and stagnation in tech companies. [01:21] How inflation and hesitation are affecting ad revenues for tech giants.  [03:50] The benefits of starting a company during a recession. [04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos. [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel. [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones. [01:33] YouTube tries to incentivize people to stay on their site. [02:15] Neil would attempt to keep people on his site instead of watching more videos. [02:32] It is getting harder and harder for him to do that when going up against YouTube. [03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video. [03:15] When he drives people to his site, he gets a higher view count. [03:46] That’s it for today! [03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.