Marketing Quacks Podcast (Ryan Doser)

In this episode, I interview Kyle Roof who is the Lead SEO at High Voltage, Co-Founder of Page Optimizer Pro, and one of my go to experts for all things SEO.

Kyle shares his top SEO secrets, insights, and strategies that have helped numerous businesses achieve top rankings on search engines. We dive deep into advanced SEO techniques, common pitfalls to avoid, and the latest trends shaping the future of search engine optimization.

Whether you're an SEO professional, a business owner looking to boost your online presence, or a digital marketing enthusiast, this episode offers invaluable knowledge and practical tips to elevate your SEO game.

Tune in to discover the secrets behind effective SEO and learn how to implement them to drive traffic and growth with Kyle Roof.

References:

- Kyle Roof Website: https://kyleroof.com/

- Page Optimizer Pro (POP): https://www.pageoptimizer.pro/

- High Voltage SEO: https://hvseo.co/

- IMG Courses: https://img.courses/kyle-roof-on-page-seo-mastery-course/

In this episode, I interview Koray Tuğberk who is the CEO and Founder of Holistic SEO & Digital, speaker, and a thought leader in the SEO space.

Koray is an expert in 'holistic SEO' and in this episode he uncovers the strategies behind improving search engine rankings through a more comprehensive approach. Koray shares his insights on how to enhance your website’s visibility by focusing on user experience, technical SEO, and content quality.

Whether you're a beginner or seasoned SEO professional, you'll walk away with actionable tips to implement right away. Tune in to learn how a holistic strategy can drive sustainable results for your online presence.

References:

- Holistic SEO Website: https://www.holisticseo.digital

- Subscribe to Koray Tuğberk on YouTube: https://www.youtube.com/@TopicalAuthority

- Follow Koray on X (Twitter): https://x.com/KorayGubur

- Follow Koray on LinkedIn: https://www.linkedin.com/in/koray-tugberk-gubur/

In this episode, I interview Bryce Bortscheller who is one of the Founders and current Creative Director at the Iowa Media Company. This is the parent company behind the Iowa Chill and Midwest vs Everybody brands.

Bryce shares his journey, from the initial concept to creating a strong digital presence that resonates with audiences. Learn about the key elements of branding, social media tactics, and digital marketing strategies that helped Iowa Chill grow.

Whether you're an entrepreneur or a marketer, this episode is packed with valuable insights and practical tips for building a successful brand online. Don't miss Bryce's expert advice on navigating the digital landscape!

Follow Iowa Chill:

- Website: https://www.iowachill.com/

- Facebook: https://www.facebook.com/iowachill/

- Instagram: https://www.instagram.com/iowachill

- Twitter: https://twitter.com/IowaChill

- TikTok: https://www.tiktok.com/@iowachill

- YouTube: https://www.youtube.com/@Iowachill

Follow Midwest vs Everybody:

- Website: https://midwestvseverybody.com/

- Facebook: https://www.facebook.com/midwestvseverybody/

- Instagram: https://www.instagram.com/midwestvseverybody

- Twitter: https://twitter.com/midwestern_ope

- YouTube: https://www.youtube.com/channel/UC7wTYsY61jjyZUO4W7PjoDQ

- TikTok: https://www.tiktok.com/@midwest_ope

In this episode, I interview Andrew Holland, the Director of SEO at JBH.

Our latest episode features SEO expert Andrew Holland explaining the SEO metrics that matter. In this detailed discussion, Andrew will break down which metrics are truly essential for understanding and improving your website's search engine performance.

We'll explore beyond the basics, diving into lesser-known but crucial metrics that can make a significant impact on your SEO strategy. Whether you're a digital marketer, a business owner, or just starting in the realm of SEO, this episode will provide you with a clear understanding of the metrics that matter most.

Andrew will also share his tips and best practices for tracking, analyzing, and leveraging these metrics to enhance your website's visibility and search ranking. Get ready to gain valuable insights from Andrew Holland and take your SEO knowledge to the next level.

Andrew Holland on LinkedIn - https://www.linkedin.com/in/andrew-holland-seo/

"The Value of SEO" Book - https://www.amazon.com/Value-SEO-ILLUSTRATED-STORIES-IMPORTANCE/dp/1399918427

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I share my top 5 books that have had the biggest impact on my career in terms of marketing and entrepreneurship. Whether you're just starting out or looking to sharpen your expertise, these recommendations will help you stay ahead of the competition.

Tune in to discover why these books stand out and how they can improve your marketing knowledge.

My Top 5 Books:

1. The 4 Hour Workweek by Tim Ferris

2. Dotcom Secrets by Russell Brunson

3. Crush it! by Gary Vaynerchuk

4. The Almanack of Naval Ravikant by Eric Jorgenson

5. The Rational Optimist by Matt Ridley

Other References:

- Ryan Doser on YouTube

- Naval Ravikant on Joe Rogan's Podcast

In this episode, I interview Ray Luan who is the CEO & founder of NewOaks AI and an expert in Artificial Intelligence.

Ray explains how NewOaks AI utilizes advanced AI models to automate processes, improve lead conversion, and enhance customer interactions.

The discussion also covers the implications of voice cloning technology, the competitive landscape of AI startups, and the future of work with AI agents.

Ray emphasizes the importance of product-market fit and solving real customer problems over chasing marketing gimmicks.

References:

- NewOaks AI Website

- NewOaks AI on YouTube

- Ray Luan on Linkedin

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Jeff Greenfield, founder and CEO of Provalytics, about the complexities of marketing attribution, the limitations of GA4, the impact of the cookie collapse, and the role of AI in marketing.

They discuss common mistakes marketers make, the importance of creative messaging, and the need for marketers to adapt to the rapidly changing landscape.

Jeff also shares insights on how Provalytics offers a unique approach to attribution without relying on user-level data, and he emphasizes the importance of understanding the past to navigate the future of marketing.

References:

- Provalytics

- Jeff Greenfield on LinkedIn

Chapters:

00:00 Introduction to Marketing Quacks and Guest Background

04:12 Understanding Provalytics and Its Unique Approach

07:06 Common Mistakes in Data Attribution

11:43 The Limitations of GA4 and Its Impact

18:45 The Cookie Collapse and Its Significance

23:06 The Role of AI in Marketing and Attribution

27:06 Final Thoughts and Resources for Marketers

In this episode, I interview Melissa Merrifield, a passionate community marketing leader in Des Moines, Iowa. Melissa has over 25 years of hands-on marketing experience and has worked in various industries.

Melissa shares her journey of cultivating a vibrant marketing scene in Des Moines, discussing the challenges and triumphs along the way. We explore her strategies for fostering collaboration among local businesses, promoting innovation, and creating impactful marketing campaigns that put Des Moines on the map.

Whether you're a marketer, business owner, or someone interested in community development, this episode offers valuable insights and practical advice from a leader in the field.

Tune in to discover how Melissa Merrifield is shaping the future of marketing in Des Moines and learn how you can contribute to your local marketing community.

Follow Melissa on LinkedIn - https://www.linkedin.com/in/melissa-merrifield/

In this episode, I interview Adam Viet, who is an Account Executive at P3 + Uplift in Des Moines, Iowa.

Adam will discuss how AI technologies are transforming the recruiting industry, from automating the screening process to enhancing candidate matching and improving the overall efficiency of hiring. This episode will explore both the opportunities and challenges AI presents to recruiters, employers, and job seekers alike.

Whether you're a professional in the HR field, a business owner looking to innovate your hiring process, or simply curious about how AI is reshaping industries, this conversation with Adam Viet offers valuable insights into the evolving landscape of recruitment.

Join us to understand the profound impact AI has on the recruiting industry and what it means for the future of work.

Adam Viet on Twitter (X) - https://twitter.com/adamvietDSM

Adam Viet on LinkedIn - https://www.linkedin.com/in/adamviet/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Eric Jorgenson who is the CEO of Scribe Media, author, and someone I consider a thought leader in the entrepreneurship space.

Eric shares insights on how writing a book can establish authority, build trust, and reach new audiences. We discuss practical ways authors and businesses can leverage books to create long-lasting impact and stand out in a crowded market.

Whether you're a marketer, entrepreneur, or aspiring author, this conversation will inspire you to consider the strategic value of the written word. Tune in to learn how books can be your next big marketing asset.

References:

- Scribe Media Website

- Eric Jorgenson Website

- Follow Eric on X (Twitter)

- Follow Eric on LinkedIn

In this episode, I interview Charles Floate who is an SEO consultant, SaaS founder, and one of my go to experts for all things SEO.

In a landscape flooded with ever-changing algorithms and competitive tactics, Charles brings clarity and expert insights into what really works for SEO in the coming year.

We’ll discuss the latest algorithm updates, emerging SEO trends, and debunk common myths that could derail your strategy. Charles will also share practical advice on adapting to Google’s evolving criteria, ensuring that your website not only survives but thrives in the search rankings.

Whether you're a seasoned marketer or just getting started, this episode is packed with valuable tips and an honest look at the future of SEO. Tune in to stay ahead in the digital marketing game with Charles Floate’s invaluable advice.

References:

Charles Floate Training - https://charlesfloatetraining.com/

Charles Floate Website - https://www.charlesfloate.com/

Cuppa AI - https://www.cuppa.sh/

Charles Floate YouTube Channel - https://www.youtube.com/channel/UCdoqNwS5CepES-1HMoLG-Vg

Charles Floate on Twitter - https://x.com/Charles_SEO

Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/

In this episode, I interview Paige Michael, a social media influencer, Registered Nurse (RN), and PR expert. We explore the dynamic and fast-paced world of social media influencers and Public Relations (PR). Paige talks about the journey of becoming a social media influencer, discussing key strategies for building a personal brand, engaging with followers, and creating content that resonates. Whether you're aspiring to be an influencer or looking to understand PR, this episode offers valuable lessons in personal branding, digital marketing, and the power of a well-crafted PR strategy. Tune in to learn about harnessing the power of social media and PR to make a mark in the digital world.

Paige Michael on Instagram - https://www.instagram.com/peanutphysique/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Brad Smith who is the Founder of Automation Links, YouTuber, Content Creator, and expert in all things automation.

Learn practical strategies and tools to streamline your marketing efforts and achieve better results with less effort. Brad shares his insights on automating tasks, optimizing campaigns, and improving customer engagement.

Whether you're a beginner or a seasoned marketer, this episode provides valuable tips to boost your productivity and effectiveness. Don't miss out on these game-changing strategies to take your marketing to the next level.

References:

- Brad Smith on YouTube: https://www.youtube.com/@brad-smith

- AutomationLinks Website: https://www.automationlinks.com/

- Brad Smith on X (Twitter) - https://x.com/bradsmithcoach

In this episode, I interview Ryan Lynch, an experienced Realtor in Des Moines, Iowa.

Ryan will unveil how these "marketing quacks" in real estate operate, promising quick results with minimal effort and often employing misleading tactics that can harm a real estate professional's reputation and bottom line. We'll discuss the red flags to watch out for, the importance of ethical marketing practices, and how to build a genuine and effective marketing strategy that truly benefits your real estate business.

This episode is a must-listen for real estate agents, brokers, and anyone involved in real estate marketing, offering insights on how to distinguish and protect yourself from the quacks. Tune in for an eye-opening conversation with Ryan Lynch and learn how to elevate your real estate marketing with integrity and success.

Ryan's How to Be Happier Blog - https://howtobehappier.blog/

Ryan Lynch on LinkedIn - https://www.linkedin.com/in/ryanlynch47/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Jacob Repp, who is a business owner in Des Moines, Iowa. Unlock the full potential of LinkedIn with Jacob Repp, a seasoned expert in digital networking and LinkedIn marketing strategies.

In this episode, Jacob shares his top tips for leveraging LinkedIn to its fullest, from building a standout personal brand to engaging effectively with your network. Whether you're looking to expand your professional connections, enhance your company's visibility, or land your next job opportunity, Jacob's insights will provide you with the tools you need to succeed on LinkedIn.

We'll cover everything from optimizing your profile and content creation to strategic networking and using LinkedIn's latest features for business growth. Join us for an invaluable session with Jacob Repp and take your LinkedIn presence to the next level.

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Ryan Snaadt, who is the Founder of Snaadt Media Group in Des Moines, Iowa and an expert in all things video marketing.

Ryan Snaadt, an expert in video marketing, unpacks why video is increasingly becoming the preferred medium for engaging audiences and driving business growth.

Ryan will discuss the compelling reasons behind the shift towards video content, including its powerful impact on viewer engagement, information retention, and conversion rates. We'll explore the latest trends in video marketing, such as live streaming, interactive videos, and personalized content, and how these innovations are shaping the future of marketing.

Whether you're a marketer looking to refine your video strategy, a business owner wanting to leverage video for brand growth, or simply interested in the evolution of digital marketing, this episode will provide you with insights and strategies from one of the industry's leading experts. Tune in to discover from Ryan Snaadt why video marketing is not just a trend, but the future.

References:

- Snaadt Media Group: snaadtmedia.com

- Solo Video Pro: solovideopro.com

- Ryan Snaadt on YouTube: youtube.com/@ryansnaadt

- Rhymes With Odd Podcast: youtube.com/@RhymeswithOddPodcast

In this episode, I interview Alex Myers, who is a self-proclaimed "Armchair Futurist" and expert in philosophy, crypto, AI, and all things tech.

In this thought-provoking episode, we're joined by Alex Myers to delve into the importance of ethics in marketing. Alex will discuss the long-term benefits of ethical marketing practices, not just for businesses but for society as a whole. We'll explore real-world examples of ethical dilemmas in marketing, how they were navigated, and the impact of ethical decision-making on brand reputation and customer trust. This episode is a must-listen for marketing professionals, business leaders, and anyone interested in the ethical considerations that underpin successful marketing strategies. Join us as Alex Myers shares his insights on building transparency, integrity, and authenticity in marketing, ensuring that businesses not only thrive but also contribute positively to their communities.

Follow Alex on LinkedIn - https://www.linkedin.com/in/alex-myers-psm-pal-ftla-34572a10/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Kasra Dash who is an SEO Consultant, Speaker, YouTuber, and a thought leader in the SEO space.

Learn how to boost your website's visibility and rankings using proven techniques and real-world examples. Kasra shares valuable tips on creating high-quality backlinks, avoiding common pitfalls, and maximizing your SEO efforts. Whether you're a beginner or looking to refine your skills, this episode offers practical advice you can implement right away. Tune in and take your SEO game to the next level!

References:

- Kasra Dash Website: https://kasradash.com/

- Subscribe to Kasra Dash on YouTube: https://www.youtube.com/@kasradash

- Follow Kasra on X (Twitter): https://x.com/kasra_dash

- Follow Kasra on LinkedIn: https://www.linkedin.com/in/kasra-d-1a3308107/

In this episode, I interview Andy Saigh who is a social media specialist at the University of Northern Iowa (UNI) and an expert in content creation.

Andy will reveal the key strategies for developing engaging and informative content that appeals to university students, faculty, and alumni.

We'll discuss the importance of aligning content with institutional goals, the role of storytelling in educational contexts, and effective methods to enhance digital presence through multimedia platforms.

Whether you're a marketer within a university, a content creator targeting the education industry, or an academic professional looking to improve communication strategies, this episode offers deep insights into producing content that not only informs but also inspires the higher education community.

Join us for a comprehensive session with Andy Saigh and learn how to elevate your content to meet the discerning standards of higher education audiences.

Follow Andy on Instagram - https://www.instagram.com/andy.cre8s/

In this episode, I interview Andrew Laws who is an SEO Consultant and founder of Yeseo based in the UK.

Andrew unveils the key SEO trends and changes that are shaping the landscape in 2024. From the increasing importance of AI in content creation and optimization to the evolving role of voice search and user experience, Andrew will guide you through the innovations and strategies that are crucial for SEO success.

Whether you're a marketer looking to enhance your SEO game, a business owner aiming to boost your online presence, or a tech enthusiast keen on the latest digital trends, this episode is packed with valuable information and expert advice. Tune in to learn about the SEO trends you can't afford to miss in 2024 with Andrew Laws.

References:

- Yeseo Channel: https://www.youtube.com/@yeseo-agency

- Yeseo Website: https://yeseo.io/

In this episode, I interview Oleksandr Nyezhnyk who is the Co-Founder and CEO at Profit Whales, which is a full service marketing agency specialized for e-commerce brands.

Dive deep into the complex world of Amazon Pay-Per-Click (PPC) and e-commerce with Oleksandr Nyezhnyk, a seasoned expert in online retail marketing strategies. Oleksandr shares his invaluable insights on how to effectively use Amazon PPC to drive sales and maximize profitability in the competitive e-commerce landscape.

We'll explore the latest trends, tools, and tactics that are essential for success on Amazon, including keyword optimization, bid management, and campaign analysis. Whether you're a new seller on Amazon looking to understand PPC, or an experienced merchant aiming to refine your advertising strategies, this episode is packed with practical advice and advanced techniques.

Join us to learn from Oleksandr Nyezhnyk how to navigate the challenges of Amazon PPC and enhance your e-commerce business.

References:

- Profit Whales Channel: https://www.youtube.com/ @ProfitWhales

- Profit Whales Website: https://profitwhales.com/

- Oleksandr Nyezhnyk Instagram: https://www.instagram.com/nyezhnyk/

In this episode, I interview Joe Martinez, who is the Co-Founder of Paid Media Pros and an expert in all things paid media.

Joe shares his insights on the evolution of paid media, highlighting the latest trends, platforms, and technologies that are shaping the industry. We'll dive into the effectiveness of paid media in reaching targeted audiences, driving conversions, and providing measurable results, even as organic strategies continue to grow in popularity.

Whether you're a marketer looking to refine your paid media approach, a business owner pondering the allocation of your advertising budget, or simply interested in the future of digital advertising, this episode is packed with valuable information. Join us to learn from Joe Martinez about maximizing the impact of paid media in 2024 and beyond.

Paid Media Pros Website - https://www.paidmediapros.com/

Paid Media Pros on YouTube - https://www.youtube.com/@PaidMediaPros

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Sam Malkasian, who is a young entrepreneur and startup founder.

We discuss a critical topic in the marketing world: the prevalence of 'snake oil' sales tactics used by many marketing agencies. Sam, known for his candid approach and deep industry knowledge, will shed light on how some agencies use deceptive strategies, promising extraordinary results with little substance or evidence to back them up.

This episode is a must-listen for business owners, marketing professionals, and anyone looking to navigate the complex landscape of digital marketing services. We'll explore the red flags to watch out for, the importance of transparent and ethical marketing practices, and how to choose an agency that genuinely delivers value.

Join us for an eye-opening conversation with Sam Malkasian and equip yourself with the knowledge to avoid falling prey to dubious marketing claims.

Des Moines Marketing Studio - https://www.dsm.studio/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode of the Marketing Quacks podcast, I interview Matthew Walz (PhD) who is the founder and CEO of The Jenny Project and former Head of Predictive Intelligence at General Mills.

We discuss Matt's transition from a corporate career at General Mills to entrepreneurship, the challenges and rewards of building a startup, and the innovative solutions offered by the Jenny Project.

References:

- The Jenny Project

- Follow Matt on LinkedIn

- Follow The Jenny Project on LinkedIn

In this episode of the Marketing Quacks podcast, I interview Alan Casanelli, the marketing lead at Blaze AI.

We discuss the unique value proposition of Blaze AI as a marketing tool tailored for small business owners and entrepreneurs. Alan shares insights into the branding strategies, gamification elements, and future developments of Blaze AI, as well as his personal experiences with various AI tools.

The conversation also touches on marketing gimmicks in the SaaS industry and offers advice for marketers navigating the evolving landscape of AI.

References:

- Try Blaze AI

- My Blaze AI Review

- Blaze AI on YouTube

- Follow Alan on LinkedIn

In this episode I interview Cara Everett, who is a freelance health writer, Medical Reviewer, Registered Dietitian, and one of the best content writers I've worked with.

Cara has written successful content for websites like Everyday Health, MarketWatch, National Council of Online Aging (NCOA), and others.

Cara shares actionable strategies on how to write compelling copy that resonates with readers and drives them to take action. Whether you're a seasoned health writer or just starting out, this episode offers valuable insights that can help boost your content's effectiveness and SEO success.

Follow Cara on LinkedIn - https://www.linkedin.com/in/cara-everett-ms-rdn-1900b0210/

Cara's Work:

- Everyday Health: https://www.everydayhealth.com/authors/cara-everett/

- MarketWatch: https://www.marketwatch.com/guides/authors/cara-everett-ms-rdn-ldn/

- NCOA: https://www.ncoa.org/adviser/authors/cara-everett-ms-rdn-ldn/

- HelpGuide: https://www.helpguide.org/handbook/author/cara-everett-ms-rdn-ldn

In this episode, I interview Ali Schwanke who is the Founder of Simple Strat, Host of HubSpot Hacks on YouTube, podcaster, and an expert in all things B2B marketing.

Ali shares her top strategies for using HubSpot to streamline B2B marketing efforts. We discuss how businesses can maximize HubSpot's features to improve lead generation, customer management, and sales tracking. Ali also reveals some common mistakes and how to avoid them when setting up HubSpot.

Whether you're new to HubSpot or looking to refine your marketing approach, this episode provides actionable insights to help you grow your business.

References:

- HubSpot Hacks on YouTube

- Simple Strat Website

- Marketing Deconstructed Podcast

- Ali Schwanke on LinkedIn

Starting a marketing agency in 2024 comes with its own set of challenges and opportunities. In this episode, we discuss the pros, cons, and what it actually takes to build a successful agency.

Whether you're considering launching your own agency or wondering if the market is too saturated, this episode offers practical tips to help you decide. Tune in to learn if it's the right time to take the leap and what you need to succeed in today's marketing landscape.

References:

Empathy First Media

Ryan Doser on YouTube

In this episode, I interview Marshal Lamb, who is the Manager of Tournament Operations at the John Deere Classic PGA golf tournament. Marshal shares his insights on the strategies and challenges of marketing within the golf industry. We'll explore how to effectively reach and engage golf enthusiasts, the role of digital marketing in golf, and the importance of event marketing in promoting golf tournaments and products. Marshal will also discuss emerging trends in the golf industry, such as the integration of technology in golf marketing and the evolving consumer behavior post-pandemic. Whether you're a golf course operator, a marketing professional in the sports industry, or simply a golf aficionado looking for behind-the-scenes insights, this episode offers valuable knowledge on leveraging marketing to boost visibility and success in the golf world. Join us for an engaging conversation with Marshal Lamb on mastering marketing in the golf industry.

John Deere Classic - https://johndeereclassic.com/

Marshal Lamb on X (Twitter) - https://twitter.com/lambmarshal

Marshal Lamb on LinkedIn - https://www.linkedin.com/in/marshal-lamb-533b8ab7/

In this episode, I interview Aaron Anderson, the Co-Owner of Fresh Fit Meals in Urbandale and Ankeny, Iowa.

Aaron shares his insights on the unique challenges and opportunities in marketing a meal prep company, discussing strategies for reaching health-conscious consumers, leveraging social media, and building a strong brand presence. We'll explore how to effectively communicate the convenience, quality, and nutritional benefits of meal prep services.

This episode is perfect for entrepreneurs, marketers in the food industry, or anyone curious about the intersection of food, health, and business. Aaron will also provide practical tips on digital marketing, customer engagement, and standing out in a competitive market. Tune in for valuable advice and inspiration from Aaron Anderson on successfully marketing your meal prep business.

Fresh Fit Meals Website - https://freshfitmeals.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, Ryan Doser interviews Aaron Makelky, a high school teacher and AI consultant.

They discuss Aaron's strategies for content creation on social media, and the use of AI tools for repurposing content. The conversation also covers comparisons between popular AI tools like Gemini, Claude, and ChatGPT, as well as innovative applications of AI in education and video creation.

Aaron and Ryan also explore the transformative impact of AI on business and education. They discuss the potential of custom AI models for small businesses, and the importance of teaching students how to effectively use AI.

References:

Aaron Makelky on YouTube

Aaron Makelky on TikTok

Aaron Makekly Website

In this episode, I interview Larry Ludwig, who is the Founder of LinkClicky and an expert in all things SEO and affiliate marketing.

In this thought-provoking episode, we dive deep into the state of affiliate marketing in 2024 with industry veteran Larry Ludwig. Larry brings his extensive experience to the table, discussing the evolution of affiliate marketing and its viability in today's digital landscape.

We'll explore the challenges and opportunities that affiliate marketers face in 2024, including the impact of new technologies, consumer behavior changes, and regulatory environments.

Whether you're an affiliate marketer, a brand considering affiliate partnerships, or just curious about the future of online marketing, this episode offers valuable insights and predictions. Join us as Larry Ludwig answers the burning question: Is affiliate marketing dead in 2024, or is it evolving into something new?

References:

Larry Ludwig Website - https://larryludwig.com/

LinkClicky - https://linkclicky.com/

Follow Larry on X (Twitter) - https://twitter.com/lludwig

Subscribe to Larry on YouTube - https://www.youtube.com/@larry-ludwig

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.

Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X.

Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.

References:

- FounderBrands

- Twitter (X) Growth Playbook

- Collin Rutherford on Twitter (X)

- Greenbox Storage

Chapters:

00:00 Introduction to Colin Rutherford and His Ventures

01:31 Insights from Greenbox Storage

02:44 The Birth of Founder Brands

04:00 Building a Personal Brand Online

05:59 Strategies for Growth on X

08:19 Leveraging AI in Content Creation

10:48 Turning Leads into Customers on X

12:58 Why X is the Platform of Choice

13:56 Identifying Marketing Quacks

15:11 Final Thoughts on Personal Branding

In this episode, I interview Daniel Lynch, who is the Founder/CEO of Empathy First Media.

Dive into the innovative world of AI-driven marketing with Daniel Lynch, a pioneer in integrating Artificial Intelligence into marketing strategies. In this episode, Daniel shares his expertise on how his marketing agency utilizes AI to revolutionize client campaigns, from personalized content creation to predictive analytics for better decision-making.

We'll explore the benefits and challenges of adopting AI technologies, including how they improve efficiency, engagement, and ROI. Whether you're a marketing professional, a business owner interested in AI, or just curious about the future of digital marketing, this episode offers valuable insights into leveraging AI for competitive advantage.

Join us to discover the potential of AI in marketing with Daniel Lynch and learn how to transform your marketing efforts with cutting-edge technology.

Visit Empathy First Media - https://empathyfirstmedia.com/

Visit AI Insider Tips - https://aiinsidertips.com/

Join us for an exciting episode as we delve into the revolutionary features of OpenAI's new GPT-4o model with AI expert Daniel Lynch.

Discover the model's enhanced capabilities and its potential applications across various industries. Daniel shares his insights on how GPT-4o could transform everything from customer service to creative content generation.

We also discuss the broader implications of this advanced AI model on the future of technology and society. Don't miss this in-depth analysis and prediction on the impact of GPT-4o. Tune in for an enlightening conversation on the latest advancements in AI!

References:

- Blog Post Summary: https://aiinsidertips.com/openai-releases-gpt4o-model/

- GPT-4o Details: https://openai.com/index/hello-gpt-4o/

- OpenAI Spring Update Video: https://www.youtube.com/live/DQacCB9tDaw?si=mwJQtZ62VPqWo11m#gpt4o

In this episode I interview Brett Farmiloe who is the Founder of Featured.com and an expert in all things PR and Marketing.

Brett discusses the unique aspects of the platform, the importance of digital PR in today's marketing landscape, and the evolving role of AI in content creation.

Brett shares insights on how businesses can leverage media placements for SEO benefits, the balance between quality and quantity in PR efforts, and the future trends in digital marketing.

The conversation also touches on the challenges posed by AI in the industry and the phenomenon of 'marketing quacks' in the digital space.

References:

- Featured Website

- Brett Farmiloe Website

- Follow Brett on LinkedIn

- Follow Brett on X (Twitter)

In this episode, I interview Paige Michael who is the Operations & PR Manager at Empathy First Media.

Paige is also a social media influencer known by "Peanut Physique" brand with over 165K followers on Instagram.

Paige shares her strategies for mastering digital PR in 2024, highlighting the latest trends, tools, and techniques that are reshaping how brands engage with their audiences online.

We'll explore the integration of social media, content marketing, and data analytics in crafting compelling narratives that resonate with digital-first audiences. Whether you're a PR professional looking to refine your skills, a business owner aiming to enhance your brand's online presence, or simply interested in the future of digital communication, this episode offers invaluable insights.

Join us for a deep dive into effective digital PR practices with Paige Michael and learn how to leverage digital platforms to achieve your public relations goals in 2024.

Follow "Peanut Physique" on Instagram - https://www.instagram.com/peanutphysique/

Empathy First Media Website - https://empathyfirstmedia.com/

In this episode, I interview Oana Borcoman who is the Founder/CEO of EVOKE Experiences. Oana is a renowned expert in branding and experience marketing. We explore cutting-edge strategies for taking your brand to the next level. Oana brings her wealth of experience and innovative insights to discuss how businesses can create impactful and memorable brand identities in today's digital landscape. Oana will also share her thoughts on future trends in branding and marketing, offering valuable advice for businesses looking to stay ahead of the curve. Whether you're a marketing professional, a business owner, or simply interested in the power of branding, this episode promises to be a treasure trove of knowledge and inspiration. Tune in for a great conversation with Oana Borcoman on elevating your branding and experience marketing strategies.

Visit EVOKE Experiences - https://evokeexperiences.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Andre Luck who is the Co-Founder of Four Leaf Marketing & Consulting based in Miami, Florida. Andre Luck is a seasoned expert in B2B sales within the sports industry. Andre shares his wealth of knowledge and experience, offering valuable tips and strategies for mastering business-to-business sales in this dynamic sector. We explore the unique challenges and opportunities that come with selling to sports organizations, how to build strong relationships with key stakeholders, and the best practices for closing deals. Whether you're a sales professional in the sports industry or looking to break into this field, this episode provides practical advice and actionable insights to help you succeed. Tune in to learn from Andre Luck's expertise and take your B2B sales game to the next level. References: - Four Leaf Website - https://www.fourleafmc.com/

- Follow Andre Luck on LinkedIn - https://www.linkedin.com/in/andre-luck/

In this episode, I interview Ron Wadley, who is the Founder of Sprocket Optimizations and an expert in all things Local SEO, Marketing, and Insurance.

Unlock the secrets of local SEO in 2024 with Ron Wadley, an expert in digital marketing and local search strategies. In this episode, Ron shares his insights on how businesses can optimize their online presence to dominate local search results.

We'll explore the latest trends and tools in local SEO, including the importance of Google My Business, the impact of reviews and local citations, and how to effectively use geo-targeted content. Ron will also discuss the role of AI and machine learning in enhancing local SEO strategies.

Whether you're a small business owner, a local service provider, or a marketer looking to boost local visibility, this episode offers valuable tips and techniques to enhance your rankings and attract more local customers. Join us for an in-depth discussion with Ron Wadley and learn how to stay ahead in the competitive landscape of local SEO in 2024.

References:

- Sprocket Optimizations: https://sprocketops.com/

- Uncle Ron's Porch Podcast: https://uncleronsporch.sprocketops.com/

- Ron Wadley on LinkedIn: https://www.linkedin.com/in/ronwadley/

In this episode, I interview Alex Myers who is a consultant, self-proclaimed futurist, and someone I admire for staying on top of technology.

In this thought-provoking episode, we dive into the impact of AI-generated content on the quality and integrity of the internet. Alex will discuss the implications of widespread AI content creation, exploring whether it enhances or undermines the information ecosystem online.

We'll examine the effects on originality, misinformation, and user trust, alongside the benefits AI content brings to scalability and accessibility. Whether you're a content creator, a consumer of digital media, or someone concerned about the future of the web, this discussion offers a balanced look at the pros and cons of AI's role in content production.

Join us for a compelling conversation with Alex Myers and discover if AI content is truly damaging the internet or if it's an inevitable step towards a more efficient digital future.

Follow Alex on LinkedIn - https://www.linkedin.com/in/alex-myers-34572a10/

Referenced Article - https://www.infinitescroll.us/p/weekly-scroll-googles-ai-eats-glue

In this episode, I interview Dr. Bill Williams, who is a former dentist, host of The Influencers Podcast, and global ambassador for ONPASSIVE. Dr. Bill Williams talks bout the marketing strategies behind building a $10K/day dental practice. Dr. Williams shares his invaluable insights and strategies on achieving financial success in the dental industry, from optimizing operations to mastering patient care and marketing. This episode is a goldmine for dental professionals aiming to elevate their practice, enhance patient satisfaction, and significantly increase their daily revenue. We'll dive deep into practical steps, including effective marketing tactics, staff management, and leveraging technology in dental care. Whether you're a new practice owner or looking to scale your existing business, join us for an inspiring conversation with Dr. Bill Williams and learn how to transform your dental practice into a high-earning powerhouse. Dr. Bill Williams on YouTube - https://www.youtube.com/@UCWgDiXy69dWAi61YYhZMp0w

Dr. Bill Williams Website - https://drbillwilliams.tv/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Emily Steele who is the Co-founder and CEO of HummingBirds based in Des Moines, Iowa.

Emily Steele is a pioneer in leveraging community-focused strategies to boost business visibility and engagement. Emily will share her expert insights on how small businesses and brands can effectively collaborate with local influencers to create impactful marketing campaigns.

We’ll explore the nuances of identifying the right influencers, building authentic partnerships, and crafting campaigns that resonate with local audiences. Whether you’re a local business owner, a marketing professional, or someone interested in the dynamics of influencer marketing, this discussion will provide you with practical tips and innovative ideas to harness the power of local influencers.

Join us for an insightful conversation with Emily Steele and learn how to amplify your local marketing efforts through strategic influencer collaborations.

Follow the Hummingbirds:

- Website: https://www.hummingbirds.com/

- Podcast: https://www.hummingbirds.com/podcast

- Facebook: https://www.facebook.com/heyhummingbirds

- Instagram: https://www.instagram.com/hummingbirdshq/

- LinkedIn: https://www.linkedin.com/company/meet-the-hummingbirds

In this episode, Darian Jones (DJ), a four-time founder and corporate professional, shares his journey navigating personal branding, corporate America, and the balance between entrepreneurship and traditional roles.

Alongside Ryan Doser, he discusses the power of storytelling in branding, leveraging corporate resources, and addressing misconceptions about the risks of entrepreneurship. The conversation also explores the impact of AI on the workforce, challenges faced by AI startups in a competitive landscape, and the importance of adapting to new technologies while mastering specific skills to thrive in a rapidly changing world.

References:

Follow DJ on Instagram

Follow DJ on LinkedIn

Map Dot Media

In this episode of the Marketing Quacks podcast, I interview Julia McCoy, the CEO & Chief Content Officer at First Movers AI, YouTuber, and an AI expert.

Julia shares her journey from owning a writing agency to an AI entrepreneur, emphasizing the importance of harnessing AI tools effectively. The conversation explores the evolution of AI, the solutions offered by First Movers AI, and the strategies behind Julia's successful YouTube channel.

References:

- Subscribe to Julia on YouTube

- First Movers AI

- Follow Julia on X

- Follow Julia on LinkedIn

In this episode, I interview Isaac Jarnagin, who is a young entrepreneur and content creator. In this inspiring episode, join us as we explore the journey of bootstrapping a content agency with Isaac Jarnagin, an entrepreneur and content creation expert. Isaac will share his first-hand experience of building a content agency from the ground up, discussing the challenges, triumphs, and key lessons learned along the way. This episode is perfect for aspiring entrepreneurs, content creators, and anyone interested in marketing. Isaac will offer valuable insights on leveraging digital platforms, networking, and harnessing the power of quality content to grow a successful agency. Tune in for an enlightening conversation with Isaac Jarnagin and learn how to bootstrap your way to a successful content agency.

Isaac Jarnagin Website - https://isaacjarnagin.com/

Isaac Jarnagin on YouTube - https://www.youtube.com/@isaacjarnaginpodcast

Visit Empathy First Media - https://empathyfirstmedia.com/

In this podcast episode, I interview Vasco Monteiro who is the founder of Journalist AI and an expert in all things AI SaaS. Vasco discusses his journey in building SaaS businesses, particularly focusing on AI-driven SEO tools.

He shares insights on the evolution of AI in the SEO landscape, the importance of personal branding in a saturated market, and effective marketing strategies for SaaS products.

Vasco emphasizes the need for automation and customer feedback in product development, while also addressing the challenges and future of content creation in the age of AI. He concludes with thoughts on marketing gimmicks and the necessity of leveraging AI tools for success.

References:

Try Journalist AI

Journalist AI on YouTube -

Vasco Monteiro on YouTube

Follow Vasco on X (Twitter)

In this episode, I interview Dallas Downey, who is the Managing Principle at Des Moines Insurance Guy (DSMIG) and co-founder of The Loop Des Moines. Dallas discusses innovative strategies shaping insurance marketing in the current digital era. We'll delve into topics like the impact of social media and digital platforms on insurance sales, and the integration of technology in customer engagement. This episode is a must-listen for insurance professionals, marketers, and anyone interested in how the digital revolution is reshaping traditional industries like insurance. Dallas Downey will also share his predictions for the future of insurance marketing and tips for adapting to these changes. Join us for a great conversation on the new age of insurance marketing with Dallas Downey.

Des Moines Insurance Guy Website - https://www.dsminsuranceguy.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Curtis Harkness, the CMO of 35 Creatives in Miami, Florida. Curtis Harkness is a seasoned marketer and content creator. We dive into the world of marketing tactics that are more style than substance, explaining how businesses often use flashy but ineffective methods to attract customers. We provide various examples where marketing gimmicks have fallen short, and discuss the importance of authentic and effective marketing strategies. This episode is essential for anyone in the marketing field, business owners, or consumers who want to be more informed about the marketing tactics used to influence their purchasing decisions. Curtis will also share tips on how to spot and avoid falling for these gimmicks, and how to implement genuine marketing practices that truly resonate with customers. Tune in for an insightful discussion with Curtis Harkness on the truth behind marketing gimmicks. 35 Creatives Website - https://35creatives.com/

35 Creatives on YouTube - https://www.youtube.com/@35Creatives

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, Ryan Doser and Audrey Boyce dive into the world of Public Relations (PR) to understand why investing in PR is a crucial move for businesses of all sizes. We'll explore PR's tangible and intangible benefits, including brand building and establishing trust with your audience. Hear from industry experts who share compelling case studies and personal experiences, illustrating the significant impact PR can have on a company's reputation and bottom line. Whether you're a startup founder, a marketing professional, or just curious about the mechanics of PR, this episode will shed light on how effective PR strategies can propel a business forward. Join us to discover why PR is not just an expense but a valuable investment in your company's future.

Learn More About Empathy First Media - https://empathyfirstmedia.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Isaac Jarnagin who is a videographer, content creator, podcaster, and Creative Lead at Integrity Grove.

Isaac is the creative force behind some of the "cinematic" Iowa videos that have gone viral on social media. Isaac shares his insights on what makes a video stand out in today's crowded digital landscape and the key elements that drive viewer engagement.

Whether you're an aspiring filmmaker or a content creator looking to up your game, this episode offers practical tips and inspiration to help you create videos that resonate with audiences worldwide.

Follow Isaac:

- YouTube: https://www.youtube.com/@IsaacJarnagin

- Instagram: https://www.instagram.com/isaacjarnagin/

- TikTok: https://www.tiktok.com/@isaacjarnagin

- LinkedIn: https://www.linkedin.com/in/isaacjarnagin/

- Website: https://isaacjarnagin.com/

- Check out Integrity Grove - https://integritygrove.com/

In this episode, I interview Sam Tomlinson, Executive Vice President at Warschawski.

Join us in this revealing episode as Sam Tomlinson, a seasoned expert in digital advertising, takes us behind the scenes of PPC (Pay-Per-Click) and Google Ads to expose the gimmicks and misleading tactics often used in the industry. Sam will discuss how businesses can identify and avoid these pitfalls, ensuring their advertising budgets are spent on genuine, effective strategies that truly drive results.

From inflated promises to obscure metrics, we'll uncover the truth behind common PPC and Google Ads deceptions. This episode is essential for anyone investing in digital advertising, from small business owners to marketing professionals, looking for transparency and efficiency in their campaigns.

Tune in to gain valuable insights from Sam Tomlinson on navigating the complex world of online advertising with integrity and success.

Sam Tomlinson Website - https://samtomlinson.me/

Sam Tomlinson on Twitter - https://twitter.com/DigitalSamIAm

Sam Tomlinson on LinkedIn - https://www.linkedin.com/in/digitalsamiam/

Visit Empathy First Media - https://empathyfirstmedia.com/

Explore the current state of Search Engine Optimization (SEO) in 2024 with Alex Horsman, an SEO expert and consultant based in Kansas City.

In this episode, Alex delves into the latest developments, challenges, and strategies that define SEO today. We'll cover the impact of emerging technologies, changes in search engine algorithms, and the importance of content quality and user experience in ranking.

Alex will provide insights into effective SEO tactics for businesses looking to improve their online visibility and discuss how SEO has adapted to the evolving needs of the internet user.

Whether you're a seasoned SEO professional, a business owner aiming to enhance your web presence, or a marketing student eager to understand the dynamics of SEO, this episode offers valuable knowledge and tips from one of the industry's leading voices. Join us to get a comprehensive update on the state of SEO in 2024 with Alex Horsman.

References:

Alex Horsman Website - https://shittyseoadvice.com/

Alex Horsman LinkedIn - https://www.linkedin.com/in/alex-horsman/

Alex Horsman on YouTube - https://www.youtube.com/@alexhorsman

In this episode, I interview Jeremiah Scavo, the Founder/CEO of Scavo Media in Des Moines, Iowa.

Jeremiah will share his insights on how AI is revolutionizing the way we create and distribute content across various platforms. We'll discuss the latest AI tools and technologies that are empowering content creators to generate more engaging, personalized, and effective content.

Whether you're a digital marketer, a content creator, or simply interested in the future of AI-driven media, this episode is packed with valuable information. Jeremiah will also delve into the ethical considerations and best practices when integrating AI into your content strategy.

Tune in to learn from Jeremiah Scavo about the exciting opportunities and challenges of mastering AI in content creation.

Scavo Media Website - https://www.scavomedia.com/

Scavo Media on YouTube - https://www.youtube.com/@scavomedia

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Nick Berry, who is the founder of the Marketing Secrets Club. In this episode, we invite Nick Berry, an expert in marketing automation, to discuss the transformative ways businesses can leverage automation in their marketing strategies for 2024. Nick will share his deep knowledge and insights on the latest advancements in marketing automation tools and how they can be effectively utilized to enhance efficiency, personalize customer experiences, and drive sales. We'll explore the integration of AI and machine learning in marketing, the importance of data-driven decision-making, and the future trends in automation that businesses must watch out for. Whether you're a marketing professional, business owner, or just curious about the evolving landscape of digital marketing, this episode is packed with practical advice and forward-thinking strategies. Tune in to learn from Nick Berry about harnessing the power of marketing automation to propel your business forward in 2024.

Follow Nick Berry:

Website - https://nickberry.co/

YouTube - https://www.youtube.com/@nick_berry

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, Ryan Doser interviews Grace Leung, a digital growth consultant and educator, who shares her journey from corporate America to entrepreneurship.

Grace discusses her successful YouTube channel, the importance of mindset in content creation, and the metrics that truly matter for creators. She emphasizes the significance of owning traffic, leveraging AI in content creation, and maintaining authenticity in a crowded digital landscape.

Grace also critiques common marketing gimmicks and offers valuable advice for aspiring content creators.

References:

- Grace Leung Website

- Grace Leung on YouTube

- Grace Leung on LinkedIn

Join us for an inspiring journey with Connor Young, who transformed his path from college dropout to successful marketing agency owner starting Oakmont Creative.

In this episode, Connor shares his personal story, detailing the challenges and triumphs he faced while building his business from the ground up. We'll explore the key lessons learned, the importance of resilience, and the strategies that helped him succeed in the competitive world of digital marketing.

Connor will also offer advice to aspiring entrepreneurs and agency owners on how to navigate the complexities of starting and growing a business without a traditional educational background. Whether you're considering starting your own venture or looking to gain insights into entrepreneurial success, this episode is packed with valuable takeaways from someone who has truly made it on his own terms.

Tune in to learn how Connor Young defied the odds and built a thriving agency, providing inspiration and practical tips for the next generation of business leaders.

Oakmont Creative Website - https://oakmontcreativellc.com/

Connor Young on LinkedIn - https://www.linkedin.com/in/connoryoung1/

In this episode, I interview Dom Jackson, who is the CEO of Day by Day Media.

Dom shares his expert insights on the latest trends, tools, and techniques shaping the future of digital content. We dive into topics such as leveraging emerging technologies like AI in content creation, understanding the evolving preferences of digital audiences, and crafting content that converts. Dom will also provide practical tips for content creators and marketers to stay ahead in an increasingly competitive digital landscape. Whether you're a seasoned content creator, a marketing professional, or someone passionate about digital media, this episode is packed with valuable information to help you elevate your content creation game in 2024!

Follow Dom Jackson:

Website - https://daybydaymedia.com/

YouTube - https://www.youtube.com/@daybydaymedia747

Instagram - https://www.instagram.com/domjackson747/

Twitter - https://twitter.com/domjackson747

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Bennett Heyn, who is the Founder & CEO of Backlinker AI. Bennett Heyn is an expert in leveraging Artificial Intelligence (AI) for digital marketing. Bennett will unveil the innovative ways AI can be used to obtain high-quality backlinks, a crucial aspect of search engine optimization. We'll explore how AI tools can identify potential backlink opportunities, automate outreach, and enhance content relevance to attract authoritative links. This episode is perfect for SEO specialists, digital marketers, and website owners looking to boost their online presence and search rankings. Bennett will also discuss the ethical considerations and best practices in using AI for backlinks, ensuring that strategies remain effective and compliant with search engine guidelines. Tune in for an informative session with Bennett Heyn and learn how to harness the power of AI to revolutionize your backlink strategy. Bennett Heyn on YouTube - https://www.youtube.com/@bennettheyn

Bennett Heyn Website - https://bennettheyn.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview David Triana, who is a PR expert with years of experience in Public Relations. David has landed clients in Fox News, Yahoo Finance, Forbes, USNews, GoBankingRates, and more. We take a critical look at the world of Public Relations to uncover and expose various PR gimmicks that companies often use. This episode is a must-listen for anyone interested in understanding the ethical considerations in public relations and how to discern genuine PR efforts from false promises. Join us for a thought-provoking discussion that aims to educate listeners on the realities behind PR strategies and how to be a savvy consumer of media and marketing.

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview DJ Steve Porter who is the Founder/CEO of PorterHouse Media, Producer, Marketing aficionado, and someone that inspired me at a young age.

DJ Steve Porter is the mastermind behind some of the most viral video remixes on the internet. His portfolio of work includes ESPN, FOX Sports, NBA, Puma, Good Morning America, CNBC, Nickelodeon, and others.

Steve shares his journey from a traditional DJ to a viral video sensation, discussing the creative process behind his unique mashups that blend music, pop culture, and sports clips. We dive into the techniques and inspirations that drive his work, the challenges of staying relevant in the fast-paced digital age, and the impact of his remixes on popular culture.

Whether you're a music enthusiast, a budding DJ, or just fascinated by viral internet phenomena, this episode offers a captivating look into the world of DJ Steve Porter. Tune in to learn how he creates his magic and what it takes to make a video go viral.

References:

- PorterHouse Media Website: https://www.porterhousemedia.com/

- DJ Steve Porter on YouTube: https://www.youtube.com/@djsteveporterofficial

- PorterHouse Media on YouTube: https://www.youtube.com/@porterhousemediaFollow

Steve Porter on Social Media:

- Instagram: https://www.instagram.com/djsteveporter/

- Twitter: https://x.com/djsteveporter

- Facebook: https://www.facebook.com/djsteveporter

In this episode, we tackle '5 Red Flags to Look For in Marketing Agencies.' Our discussion is designed to arm businesses and individuals with the knowledge to make informed decisions when selecting a marketing partner. We'll dissect each red flag, from unrealistic promises and lack of transparency to cookie-cutter strategies and poor communication. Additionally, we'll hear from industry experts who share their experiences and tips on how to avoid falling into the traps of ineffective and unscrupulous agencies. Whether you're a seasoned business owner or just starting, this episode is a must-listen for anyone looking to engage with a marketing agency. Tune in to ensure your next marketing partnership is successful and free from pitfalls.

Learn More About Empathy First Media - https://empathyfirstmedia.com/

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, Ryan Doser interviews Russel Karim, the founder of SourceEasy, an AI-driven technology and supply chain solution for branded merchandise.

Russel shares his entrepreneurial journey, discussing his previous ventures and the lessons learned along the way. He emphasizes the importance of sustainability and ethical sourcing in the apparel industry, highlighting the need for transparency and genuine practices.

The conversation also dives into innovative marketing strategies employed by SourceEasy and the role of AI in streamlining processes and enhancing customer experiences. Russel offers valuable advice for entrepreneurs looking to integrate AI into their businesses, stressing the importance of adding real value.

The episode concludes with Russel's insights on the challenges of entrepreneurship and the significance of perseverance.

References:

- SourceEazy Website

- Russel Karim on LinkedIn

In this episode, I interview Shane Dutka, who is a Vice President of SEO and expert in affiliate marketing. Shane shares his valuable insights on the latest SEO trends, algorithm updates, and strategies for staying ahead in the ever-evolving world of search engines in 2024. We'll delve into topics like user experience and the role of AI in shaping SEO practices. This episode is perfect for digital marketers, business owners, and content creators looking to enhance their online visibility and search rankings in 2024. Shane will also provide actionable tips and tools to optimize websites effectively, ensuring they meet the new standards of SEO. Tune in for an engaging and educational conversation with Shane Dutka, and learn how to make SEO work to your advantage in the competitive digital landscape. Follow Shane Dutka:

Website - https://shanedutka.com/

YouTube - https://www.youtube.com/@ShaneDutka

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Audrey Boyce, who is the VP of Public Relations (PR) at Empathy First Media.

Join us as Audrey Boyce, a seasoned public relations expert, guides us through the critical red flags to watch out for when choosing a PR agency. In this episode, Audrey shares her insights on the warning signs that may indicate a PR agency might not be the right fit for your business or personal brand. From lack of transparency to unrealistic promises, learn how to spot potential pitfalls before committing to a partnership.

This episode is a must-listen for businesses, entrepreneurs, and anyone looking to hire a PR agency, providing valuable advice to ensure you partner with an agency that genuinely aligns with your goals and values. Tune in to gain expert knowledge from Audrey Boyce and make informed decisions in your PR agency selection process.

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Justin Brady who is the Founder of Cultivate, podcaster, content creator, and an experienced marketer.

I sit down with Justin to explore the challenges and opportunities of building trust online in the age of AI.

Learn how to navigate the complexities of AI while building authentic connections with your audience. Join us for an insightful conversation that will help you strengthen your online presence and build lasting trust with your followers.

References:

- Visit Justin's Website: https://justinkbrady.com/

- Follow Justin on X (Twitter): https://x.com/JustinBrady

- Follow Justin on LinkedIn: https://www.linkedin.com/in/justinbrady/

Listen to The Justin Brady Show:

- Apple Podcasts

- Spotify

- iHeartRadio

- YouTube

In this episode of the Marketing Quacks podcast, Ryan Doser interviews Sydney Tarver, a former NFL player turned entrepreneur.

They discuss Sydney's journey from professional sports to business, the lessons learned from the NFL, and the importance of personal branding and content creation.

Sydney shares insights on leveraging AI in content strategies, common mistakes in monetization, and the significance of building an email list. The conversation also touches on the future of content creation with AI and tips for standing out in a crowded market.

References:

- The People First Content

- Sidney Tarver on YouTube

- Sidney Tarver on X (Twitter)

In this episode, I interview Cari Kenzie who is an entrepreneur, speaker, coach, and experienced marketer.

Cari Kenzie helps uncover the truth behind the common coaching and speaking gimmicks. She shares her insights on how to spot these tricks and protect yourself from being misled. Learn practical tips and hear real-life examples that highlight the importance of authenticity in the coaching industry.

Tune in to gain a better understanding of what genuine coaching looks like and how to find trustworthy mentors. Don’t miss this eye-opening conversation!

References:

- Cari Kenzie Website: https://carikenzie.com/

- iSHFT Website: https://ishft.life/

- Follow Cari on Instagram: https://www.instagram.com/carikenzie/

- Subscribe to Cari on YouTube: https://www.youtube.com/@carikenzie

- Follow Cari on LinkedIn: https://www.linkedin.com/company/cari-kenzie/

Aaron Jarnagin is the Strategy Lead at Integrity Grove and expert content marketer.

In this insightful episode, we chat with Aaron Jarnagin about his journey to starting a content marketing agency called "Integrity Grove."

Aaron shares his experiences, challenges, and key strategies for building a thriving business in the competitive world of digital marketing.

From initial planning and finding the right clients to creating impactful content and scaling operations, Aaron provides valuable advice for aspiring entrepreneurs and marketers.

Whether you're looking to start your own agency or improve your current marketing efforts, this episode offers practical tips and inspiration from someone who has made it happen. Tune in to learn the ins and outs of launching a content marketing agency with Aaron Jarnagin.

References:

- Integrity Grove Website: https://integritygrove.com/

- Integrity Grove YouTube Channel: https://www.youtube.com/@IntegrityGrove

- Follow Aaron on LinkedIn: https://www.linkedin.com/in/aaron-jarnagin/

In this episode, I interview Curtis Harkness, the CMO of 35 Creatives in Miami, Florida.

Join us as we delve into the transformative role of Artificial Intelligence (AI) in event marketing with the expertise of Curtis Harkness. Curtis will uncover how AI is revolutionizing the way events are marketed, from personalized promotion strategies to enhanced attendee experiences. We'll explore the benefits of AI-driven analytics, chatbots for instant communication, and predictive modeling to forecast event success.

Whether you're an event planner, marketer, or tech enthusiast, this episode offers a deep dive into the innovative ways AI is being integrated into event marketing to create more engaging, efficient, and memorable events. Curtis will also share insights on future trends and how to stay ahead in the rapidly evolving landscape of event marketing. Tune in for an enlightening conversation with Curtis Harkness on the rise of AI in event marketing.

35 Creatives Website - https://35creatives.com/ 35 Creatives on YouTube - https://www.youtube.com/@35Creatives

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode, I interview Parthi Loganathan, who is the Founder and CEO of Letterdrop. Letterdrop is a content marketing platform for B2B marketers.

Dive into the evolving world of SEO with Parthi Loganathan, a visionary in the SEO space, as we discuss the shifting landscape of SEO in 2024. In this episode, Parthi will unveil the latest trends, algorithm updates, AI, and strategies that are shaping the future of search engine optimization.

We'll explore how changes in technology, user behavior, and search engine policies are influencing SEO tactics and what businesses need to do to stay ahead. This episode is a treasure trove for digital marketers, SEO specialists, and business owners looking to navigate the complexities of SEO and maximize their online visibility. Join us for an insightful conversation with Parthi Loganathan and arm yourself with the knowledge to thrive in the dynamic SEO environment of 2024.

Letterdrop Website - https://letterdrop.com/

Letterdrop on YouTube - https://www.youtube.com/@letterdrop

Visit Empathy First Media - https://empathyfirstmedia.com/

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Kevin Bell, a full-time police officer and entrepreneur.

Kevin shares his journey of balancing multiple businesses while maintaining a family life. He discusses the importance of having a clear 'why' behind entrepreneurial pursuits, the pros and cons of buying versus starting businesses, and the significance of personal branding in today's digital landscape.

Kevin also delves into his content creation strategy, the inspiration behind his newsletter 'Sunday Donuts', and the value of networking authentically. He emphasizes the need for consistency in achieving success and exposes some of the gimmicks prevalent in the marketing world.

References:

-Kevin Bell on YouTube

-Kevin Bell on X

-Sunday Doughnuts Newsletter

In our first podcast episode, we dive into the world of 'Marketing Quacks.' A term often whispered in the corridors of the marketing world, a 'Marketing Quack' refers to individuals or agencies that overpromise and underdeliver, using flashy jargon and unrealistic promises to lure in clients. We'll explore how to identify these quacks, the red flags to watch out for, and the impact they have on the industry and businesses. Our expert guests will also offer valuable insights on how to differentiate between genuine marketing expertise and deceptive tactics. Join us as we demystify this topic and equip you with the knowledge to navigate the marketing world more wisely.

Visit Empathy First Media - https://empathyfirstmedia.com/