Marketing Nuggets (Emma Windsor)

Unless you are a big marketing team, inevitably at some point you'll need some help from an agency. It could be you're after some specific expertise, say in digital marketing or PR, or it might be that you have too much work to cover internally and need a little help. Having never worked agency side and never received a playbook on 'what you should expect from a good agency' I have picked up what are my 'must dos' to have a successful partnership with an outside marketing agency. This podcast is for anyone who is about to manage an agency and to give you some key tips on what you should be expecting from them for long-term results, impact, and most importantly to make your life easier.

People love to buy, but hate to be sold to. And that's why we have to  work super hard to ensure we are doing all kinds of magic behind the scenes to ensure we have copy that is doing everything we need it to do. Resonate, add value, solve problems and that's just for starters! There are a lot of resources out there about how to structure copy but this episode covers something you might not have considered before today. Are you only writing copy for people like you? 

This episode is for all of you marketers that are dabbling over in paid social. Maybe you've used Facebook business manager but never LinkedIn ads before. The good news is, your skills are 100% transferable. Today I share with you what I find the same on the ad platforms, and what are the main differences. I also talk through what I like and don't like about each platform to help you when you're setting up your next ad funnel.

Today's episode is what it says on the tin. I'm reviewing my favourite marketing resources for all of you who are looking for some extra learning. If you're looking for a podcast expert on online courses, or which book will help you craft your brand then this podcast is for you. I wrap up with some of the best free online courses if you're looking to brush up on google analytics, content marketing and everything in between.

Right, let’s do an episode of what the very essence of this podcast is all about. I've found a spreadsheet I shared with one of my rockstar marketing teams that has all kinds of marketing tips, nuggets and facts on. I'm going to fire them off one by one covering a whole range of different channels, so whatever marketing hat you're wearing today they'll be a nugget for you.

We've all been there - whether you're managing a lot of people, channels, countries, launches or campaigns - marketing is trying to spin a whole bunch of plates at the same time, whilst trying to go viral, get engagements up, launch a product successfully and so much more. Over the years I've had my fair share of days where I've felt overwhelmed with my to do list. So this podcast is sharing my top 5 things to alleviate marketing stress to help you have a calmer, more productive week.

TV ads have a bad rep - super expensive and not targeted. Well, I recently went back to including TV as part of campaigns after learning of a new approach that Sky has, that joins data together to make it a more strategic channel. This podcast is taking you through this route but also, the things to know to get your idea from ideation to screen. Trust me, if you're contemplating doing TV you'll want to listen to this first.

Here's a candid interview that I did for another podcast. Hosted by Sim Bhatoy - 'An Insight to Success' had me as a guest so I thought I'd share it here too. We chat university, career progression, what did and didn't help me as well as some stories I've not shared before. Sim also asks me what defines success, which has changed over the last 10 years - is it simply spending 2 hours in Waitrose on a Wednesday afternoon!?!

One of the best parts of being a marketer is launch week! Whether it's a product, event, ticket or campaign launch there are some fundamental nuggets that I've picked up from the last 8 years of launching that I implement now when I am running any kind of launch. These  nuggets are to help you have a smooth running your last week leading up to launch and how to be able to make sure no matter how many plates, channels, or teams you're juggling you'll be able to be the glue that holds everything together.

Today we're stepping out of ads and focusing all on organic LinkedIn. This isn't specifically for marketers, it's for anyone who has their own page on LinkedIn and wants to make it work better for them. From things you can do today, to some handy insider information on how to grow your personal brand through new updates including the image preference changing, as well as some work arounds to using the platform efficiently even if you don't want to share original posts day in day out. 

In today's episode, I'm talking about what content channels there are for you to build your community. I cover 8 different channels I've had as part of my marketing plans over the years. This episode is perfect for budding marketers to figure out what would be best for you in terms of your preference and the platform's strengths and weaknesses. A quick listen to get some content channel inspo!

Marketing budgets - perhaps one of the least favoured parts of becoming a marketing manager? But I am here to tell you my friends, they are not as daunting as they might seem - I promise. In today's episode, I talk you through how I create my budget for the year and then more importantly the steps I implementto ensure each month I feel in control and on top of my budget for a successful running of the whole marketing plan.

A week earlier than planned, I'm back for season 3! With influencers and creators such a HUGE part of marketing plans I can't believe I've not covered this topic before. I talk you through some of my biggest pieces of advice, and what the main differences are between an influencer and content creator. I also help guide you with what you need to add to the contracts to ensure you have the outcomes you're after. Plus. can you guess the other two channels where there's a huge cross over with influencers? This is not one to be missed for budding marketing managers. 

Today I am officially opening the doors of my mini course. Designed for ambitious marketers, giving you the skills, guidance, confidence and templates you need to create a marketing plan. In today's episode I run through the curriculum but spend the most time on the different channel menu boards, helping you decide what channels you should select when your write your next or even first marketing plan.

Here's the link to get the course for yourself: https://bit.ly/3OMLiJc

From my recent trip to Dallas, I am inspired! I took a trip around the Cowboy's incredible training facility and came away thinking about the marketing and branding that had gone into so many different areas - from the cafeteria all the way to the press room. I'm sharing my takeaways and showing that inspiration for your next marketing plan might come from an unexpected place!

In this milestone episode, I chat you through the four completely different ways I landed a role in marketing. Starting from how I got my first marketing role in the UK, I share the good and the bad, as well as my best advice for each way I landed a role. Plus i've popped in a couple of my best marketing CV tips along the way!

In today's bonus episode, I talk you through a real-life example of how my marketing plan had to mesh perfectly with customer experience to achieve the marketing problem statement of increased ticket revenue. Plus, I share a memory of how one of my best memories in marketing, quickly took a turn to be one of the worst, within a matter of seconds!

No lessons this week - just reflections! Sharing some never told stories and moments throughout my various roles that helped to shape the marketer that I am today. Some of my most epic memories are from the days that I wouldn't have expected, when I'm forced to take a step back from my busy to do list. This is an easy listen episode, no notepad needed!

Okay it's only fair after last week to maintain the equilibrium and share some of my worst days in marketing. I start off going through my most common mess-ups and then the second half is sharing some real-life stories. Plus, I finish with the worst one of all. I recommend a chocolate milkshake and some fries as the snacks to listen to this episode with!

Today's episode is split into two. First I chat through some of the ongoing issues I had when I worked in Ecommerce - from cost per acquisition, to social funnels to site speed and more. Then, I had a recent experience as a consumer where from start to finish it was like they solved every single problem in one website. Not to mention, the marketing attribution journey they took me on - absolute gold standard! This is in no way sponsored or affiliated with them - I am just a marketing gal appreciating their work!

Today I'm taking you behind the scenes. Firstly, on when to even consider adding a billboard into your marketing mix - it's absolutely not every time. Then moving onto how to go about it, was questions to ask and what research to do. I finish off this episode taking you behind the scenes on the creation of my first ever Times Square billboard and ending with my absolute biggest top tip that most people forget about!

If you want to see the pictures of what it looked like: https://www.linkedin.com/feed/update/urn:li:activity:6975451362994049025/

Is marketing jargon a thing? One of things that made me feel super out of my depth was my peers discussing marketing and using all kinds of acronyms that I didn't have a scooby do what they meant - and it made me feel like I was even less qualified than I was. Fear not, I am running you through over 20 of the most common ones today - and I let you know what I use in everyday marketing speak and what I save for reports/presentations. Plus, of course some marketing nuggets along the way!

In today's episode we're talking media and press. There is a perception that you can only have this as a tactic in your marketing mix if you have enough budget to hire an agency. But, in today's episode I not only talk you through the different kinds of communications you might want to add into your marketing mix but also the three different ways you can make this happen - no matter if your budget is £10k+ each month or absolutely £0. Plus, of course I add in some nuggets I wish I'd known along the way too.

Marketing resource is such a difficult one to navigate as a marketing lead. You could be responsible for over 15 different disciplines and they all have their own characteristics. So, where to even start with what to keep internal and what/when and even HOW to look for that external help. In this week's episode, I chat through all 4 routes: why I would use that route, what marketing channels I would put where and how I even go about finding said route once I've chosen it. 

When you need creative assets, it's your role to brief this to the design team as succinctly and as organised as possible. Learning from my mistakes on what not to do, these 10 nuggets are compiled from what I WISH I'd known straight away. One thing's for sure, they didn't cover this in ANY of my marketing qualifications. Happy design team = happy life (and incredible campaigns!) so listen up!

The overwhelm is REAL in google analytics. There are so many tabs, options and numbers that it's very tempting to ignore all together. But you need to know, what channels are working, where your traffic is coming from, how long they are spending on site and if the eyeballs are even quality or not. Here are my quick nuggets for 20 minutes a week in google analytics that help to inform & direct my future plans and give me peace of mind that things are working - and if they're not, to find the red flags!

Storytime! This week's episode is about a small but significant opportunity that led me to go away from more of the trading/ecomm side of marketing and lean more towards events, project management and wanting to be more creative in campaigns. If you're wondering what part of marketing you'll enjoy the most - my biggest piece of advice is to dabble and try them! This seems like such a small opportunity, but for me it shaped a big direction shift in my career. So sit back, get your snacks and enjoy this episode.

Behind the scenes time! This podcast is split into four chunks - firstly starting with how and why I decided this was the platform for me, then going into the details of how I set this up, including the exact mic and softwares that I use. Then moving into the planning and execution of episodes and each step I take from ideation to publication. Finally,  I talk candidly about what I should be doing to amplify it more and hope to do so going into 2023. 

A season finale and my 2022 wrap up in one! I take you through over 15 pieces of advise, lessons, and things that I will be taking into my 2023 marketing activities. Some things I learnt this year for the first time, but others are things I remembered are crucial for success (like making sure your landing pages on point!) so take this episode as more of a diary entry, with some nuggets to help you on what's important to remember as you're navigating 2023 marketing plans. THANK YOU FOR LISTENING TO SEASON 3 OF MARKETING NUGGETS!! I'll be back in the new year with even more marketing nuggets episodes; sharing the good, the bad and the ugly with you all.

Marketing plans are the backbone of marketing teams,  but also the most popular episodes! So, I'm finishing out November sharing every single step I take to creating my 2023 marketing strategy. Covering everything, from the best way I've found to get analysis, to the in-between steps to finishing with a shiny new strategy ready to go. This episode you'll need a notepad for!

No time for just one channel today! I'm covering 10 of my most used channels and giving  you things to note, and my personal pros and cons for each. This is a helpful episode if you're deciding what channels you might want to include in next years plans. I cover everything from webinars, to PPC, to influencers and all the channels in between. You'll need a pen and paper for this one!

*caveat when I talk about top 10 at the beginning I mean top 10%!! I will update this error this week 

"Campaigns" is such a marketing buzzword BUT they are also my most favourite marketing milestones during the year. So, in this first episode in a two part series, I'm taking you through what a campaign can be, with seven different examples , to help inspire you for your next campaign. Oh, and also to know what the heck people mean when they say campaigns!!

Looking for my marketing plan masterclass course? 
Link:  https://marketing-nuggets-school.teachable.com/

It's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns. 

But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful results, no matter who the 'hero' of my marketing is.  

I recommend going back and listening to Episode 7: 'Don't be a lazy marketer! Here's what you need to know about your Target Audience' if you haven't already to help with more context around getting to know your audiences.

Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/

Starting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here! 

This is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is with wholesalers, retailers or distributors. And contrary to popular definitions it's much more than trade shows and promo help!! This is a good episode to help expand your knowledge into a different kind of marketing, even if you don't think it's something you're going to do - I didn't think I would either!!

Looking for my marketing plan masterclass course? 
Link:  https://marketing-nuggets-school.teachable.com/

Complimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a new episode to take you through a typical day, and the changes from when I was a B2C lead. The perfect episode if you might consider going B2B at any point in your career. No need for a notepad and pen for this episode!

Looking for my marketing plan masterclass?
Link: https://marketing-nuggets-school.teachable.com/

Following on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! Enjoy!!

Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/

Taking you through 8 different category winners based on my review of this year's ads... enjoy this bonus episode!!!

The Marketing Nuggets Award categories...
1. The funny & authentic one
2. The classic one
3. The pop culture one
4.  The car one
5. The B2B one
6. The ad that wasn't an ad
7. The interception 
8. The WINNER

So, once you’ve learnt how to do something in marketing… how do you teach your team?! It's one of the key areas to becoming a successful Marketing Lead because the more you can level up individual team members, the more your team's success and results will follow. But how to go about it? Here are my 10 steps I follow every time, whether I'm teaching someone a brand new tactic, channel or area. Enjoy!

April is the month of guest's on the Marketing Nuggets podcast. And we are kicking things off with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! 

In the first episode of two she helps us debunk SEO myths &  I get her help on some of the most asked questions - like do all businesses need SEO? What actually falls under SEO? And what we can say to senior management if they ask us the tough questions!!?

This episode is full of some amazing help so grab your notebook for this one.

Looking for more from Phoebe?
Website: https://theplansuccess.com/
Podcast: https://open.spotify.com/show/7igf0feM6fEUxDPXfzCBfE?si=8ce1c70128e64662
Download your free SEO small business checklist: https://theplansuccess.com/seo-small-business-checklist/

Rachael is the founder of campaign inspiration powerhouse brand ‘Because of Marketing’ that has fast risen in the ranks over the last few years, gaining over 150k followers since starting it in 2020!!!  Her platform has become a staple in marketing professionals bookmarks to check out the most relevant campaigns all in once place.  This episode is broken down into three sections - getting to know Rachael and how she grew her community so quickly, what her FAVOURITE campaign to date has been, and of course - finishing up with her best advice nuggets of everything she wish she'd have known.

What more from Racheal & Because of Marketing?! Links below
Website: https://becauseofmarketing.com/
LinkedIn: https://www.linkedin.com/company/becauseofmarketing
IG: https://www.instagram.com/becauseofmarketing/?hl=en

Okay sooo you're managing a team now (or maybe just one person) and as the saying goes (from TikTok!!) you don't quit bad jobs, you quit bad managers. I firmly believe the pastoral side of being a manager is fundamental to the success of not only the inidvudal within your team but also the overall success of the team. So, in today's episode I break down the 5 areas I cover in every single 1-1 to help you create the best forum, safe space and use of eachother's time to thrive. Plus, I finish with some nuggets I've learnt along the way and some I am still trying to implement today.

Looking for my marketing course? https://marketing-nuggets-school.teachable.com/courses/

We're back for part 2 with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork!

In this episode I quiz Phoebe on some on the most common SEO words to help us learn them quickly - including slugs, meta descriptions, core web vitals, 301 redirects and more.

This episode is full of nuggets to help you understand one one of the most 'taboo' marketing channels out there and I recommend a note book for this one too - lots to learn!!

Looking for more from Phoebe?
Website: https://theplansuccess.com/
Podcast: https://open.spotify.com/show/7igf0feM6fEUxDPXfzCBfE?si=8ce1c70128e64662
Download your free SEO small business checklist: https://theplansuccess.com/seo-small-business-checklist/

In the final guest episode for April, I have Grace Andrews joining me to talk all things social, content, personal branding and more...

Grace is the Head of Content for Stephen Bartlett & for the #1 podcast in Europe -  The Diary of a CEO. She manages and sources content, curates collaborations with high profile brands  across a huge 8 social platforms and that's just for starters.

In this candid interview Grace shares so many pieces of advice from how to get started in a career in social media, how she juggles content across so many platforms, her favourite tools to streamline her work and some of her most proud moments - that are goosebump worthy!

This is the perfect on to go episode to leave you inspired to go and smash your goals!

Want to hear more from Grace?
Follow her on LinkedIn: https://www.linkedin.com/in/grace-andrews1/
Follow her on Instagram: https://www.instagram.com/the.socialclimber/

It's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of emails... But whilst we all know what we do, this episode is covering real life moments I've found myself in over the years that have been part of my marketing day job - some good, some bad and some stressful! Either way, they've helped me grow to become a better marketer whether in that moment or for the next campaign. So sit back and listen to a fun story time episode this week!

You'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you need to switch hats and project manage?! I actually really enjoy this as you seen all of the elements of your strategy come to life and become and integral part of the launch. But how to ensure you have everything covered? Today I'm sharing my 8 different documents I create (and what's in them) to ensure I have everything organised - not only for me but for my entire team, too. Enjoy!!

Looking for my marketing course? Click here

Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you!

Looking for the marketing campaign video? Click here 

Today's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy and the execution all by yourself. This episode starts with the two things you need to consider to get you going, then I go onto the 5 channels I would do if it was me and then finishing up of course with my best pieces of advice. 

Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration!

Looking for my marketing plan masterclass course?
Click here 

A topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) business, what myths we shouldn't listen to, the most common problems she hears (and how to tackle them) and SO much more. I was captivated by this whole episode and it was so insightful helping us to navigate how to even start on this journey! Plus she has lots of resources to help us too.

Want more from Jo and the Financial Growth Academy!?
Financial Growth Academy Instagram
Financial Growth Academy Website

When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a good episode for any AI newbies like me and if you're avoided this subject until now, I encourage you to give this a listen, it might just change your mind...

Looking for the McDonald's/Burger King campaign example I give?
Click here

Wow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything -  new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focused and ready to smash our marketing for the next 6 months.

Season 5 will be coming out the first week of September!

Season 5 is here!!!  In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about. 

Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, stay on top of tasks, and my #1 product to set me up for the day.

By the end of this episode, we'll be ready getting back on track and dominate Q4 together. 

Welcome back to Marketing Nuggets, thank you for being here for another season, let's smash our Q3 and Q4 marketing goals together. Emma x

Link to the advert I was talking about: Click here 

The time has come where we are all forced to move over to GA4, so let's dive into this topic together...

Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.

I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.

Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!

In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.

This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!

Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself.

You'll learn:

• All my planning documents from beginning to end
• What art direction documents need creating for the day
• Everything you need to consider - location, models and more
• My post-shoot tips - the final steps not to miss

Whether you're doing product shots, headshots, or lifestyle images, this episode will give you the confidence and knowledge to creative direct likes a pro. I'll show you how to plan an effective, organized photoshoot from concept to completion all on your own

It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.

Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.

This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Let’s move beyond tactics to work on the bigger picture!

Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance. 

Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.

Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in mind for future marketing plans.

Of course I finish up the episode with my best pieces of advice and which campaign was the most successful the winner might surprise you!

Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.

You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!

In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)

Whether you're presenting to your CMO or the board of directors, you'll learn how to nail your marketing pitch every time. 

If the thought of pitching your marketing plan makes you nervous, this is the episode for you! You'll walk away ready to wow leadership and get your next big campaign the green light.

No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business,  an ecommerce business as well as the pros and cons to some specific channels.

Finishing off this longer than usual podcast, I give some creative inspiration to small businesses with some effective marketing strategies - where you don't need a giant budget to make the impact that you want!

You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.

Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.

2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done.

I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans.

Some of it won’t be relevant, won’t work for your audience and so don’t get too stressed out, thinking you need to implement them all. Sit back, relax and listen to the trend predications and see if one or two of these might create that spark with something you might want to add to your plans next year…

It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces.

You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between. 

Whether you need guiding creating your first marketing plan or want to optimize an existing one, this roadmap will get you there. By the end, you’ll have a clear blueprint to dominate marketing in 2024 - no complex frameworks required. Let’s do this!

When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT! 

I'm sharing the full story today and everything that I learnt from this one piece of viral content.

2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans.

Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more.

An episode aimed to keep inspiration and knowledge flowing as we set  our goals for the year ahead!

Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in.

In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized and equipped for maximum impact. 

 Listen now to discover how I strategically tackle pre-holiday prep for an empowered January when we get back to it. 

A huge HAPPY HOLIDAYS from me to you. Enjoy, relax, take time away and recharge...marketing will be waiting for us in January!

It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions!

Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more.

I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold outreach, and fragmented marketing plans.

Plus, get a peek into my own habits and lifestyle changes I'm working on this year - like reading more books, establishing an intentional morning routine, and switching up my fitness.

If you're looking to set your marketing and personal goals up for success in 2024, this episode will give you the inspiration needed to create your own!

We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date.

Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and what not to write!

By learning from my mistakes, you can build an impressive CV that levels up as your career progresses.  Let's set your marketing career up for success!

Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? 

This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters.

Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.

Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving?

 Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I do during their notice period, including my most valuable piece of advise that has made such a difference to managing that transition period as best as possible.

Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidence and versatility to develop integrated marketing plans that drive revenue and awareness.  An episode aimed to inspire and motivate you - if you're wondering what your next step might be in marketing or what skills you want want to add to become that confident marketing leader.

The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!)

• The Most on Trend (Pop Culture)
• The Classic One
• The Interception
• The Car One/The Tear Jerker/ The "It Could be a Christmas Ad"
• The Rookie
• The Most on Trend (Business/Product Marketing)
• The Pop Culture One
• The Funny & Authentic One
• The Best Celeb Booking
• The Biggest Let Down

We'll look at ads from Oreo, Verizon, Kia, T-Mobile, Doritos, Etsy and more. What made these ads sink or swim? I'll analyse the trends and techniques that made some ads shine while others fell flat.

You'll come away with insights you can apply to make your 2024 marketing and advertising more effective, no matter your budget. 

Forget fantasy football, we're drafting the ultimate marketing dream team in this episode.  Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today!

In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marketing team line up would be. This is based off B2C and product, ecommerce based team but I talk through the adjustments I would do if it was service based and plenty of tips throughout the whole episode for you to consider and action if you are building out your marketing team.

Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster.

I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner.

Everything I talk about today I am still doing day in day out, I just wish I'd started sooner. So skip the 10 years to learn these things & listen to this episode instead.

It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all.

In this episode, I give an update on which AI tools I'm still using and how they help me create better content, summarize documents, enhance work, generate meeting notes, and more. I'll share real examples of how these tools have automated parts of my workflow. I'll also talk about new AI products I want to try for designing images and video and enhancing my podcast. 

If you want to leverage AI in your marketing but not sure how or where to, this episode is for you!

In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company.

From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Discover the power of focusing on big-impact initiatives, daring to break away from industry norms, and getting hands-on when necessary.

 Whether you're in a fast-paced start-up environment or looking to accelerate your marketing knowledge, this episode is packed with practical wisdom to help you thrive.

Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview.

First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that align with the job description. 

From there, I'll share my recommendations for logistical preparation - mapped routes, interview outfit planning, virtual tech setup, and more. We'll also discuss crafting insightful questions that demonstrate your interest in the role and company.

Drawing from my own extensive experience as both an interviewer and interviewee, this episode equips you with a comprehensive game plan. With these 10 essential tips, you'll walk into interviews as a seasoned pro - poised, confident and ready to convince hiring managers you're the ideal candidate.

What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now.

From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies.

Tune in for where I'm focusing right now, to accelerate my marketing career and all the places I'm going to to learn more!

It's time to future-proof your professional marketing skills - grab a notebook for this episode.

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it.

In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go into the definitions for PPC, SEO and Programmatic. But of course, not just the definitions on this podcast, I'm sharing a story or two, my top tips and what helped me the most to level up my career.

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it.

In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and why this is an awesome addition if you're looking for a sales channel option, email marketing (the OG!) - what kinds of emails I'd be sending and even delving into the exact ones that gave me the most success. And finally, no definitions with social media marketing but talking through some of my top tips but also, I couldn't leave this channel out as it's a fundamental in every marketing strategy i've ever created.

Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks.

One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes learnt the hard way!! So I've complied an easy to follow check list to help you organise your next event, no matter who the audience is so you don't have any last minute stresses.

Notebook at the ready for this episode!

In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the years.

Be sure to 'follow' Marketing Nuggets so you'll be the first to know when Series 6 starts.

I'm Emma; the host of Marketing Nuggets. Get to learn a little more about me, including 2 nuggets I wish my 20 year old knew; one I learnt in a Sydney Suburb the other in a taxi in Manchester, less than 6 months apart. Plus, my university life over in America juggling two huge adversities that happened in the first 2 weeks that shaped my whole marketing career so far & the two biggest things that gave me a big work ethic. 

Where to start? I have done all four of these types of Marketing Learning and I'm going to go through the good, the bad, and the wish I'd have known; with plenty of marketing nuggets along the way.

This episode, I'm taking you through an easy to follow, 10 step guide to making a marketing plan. Starting with the research steps 1-5, followed by the plan formulation in steps 6-10, I'm sharing some nuggets along the way that have helped me to make this process more simple, streamlined and most importantly, effective.

In this episode I give you my best 6 (yes there's a bonus 1) productivity nuggets to keeping your days productive. If you are wear a lot of marketing hats during your day and need to be able to squeeze as much efficiency from your day as possible, this is the podcast for you. This is what I've learnt over the years that has helped me hugely when I have big projects on and lots of plates to spin.

This episode is what the title of the whole podcast is all about! These three nuggets will take you through everything that I wish I'd done right from the outset & I will now continue to do all three of these for my whole marketing career. The episode has some tips to be able to implement these three things seamlessly into your every day marketing life. 

Over the years I've been on both sides of the marketing jobs interview table. Both the interviewee as well as the interviewer. These are my top 5 simple tips that will help you stand out next time you have a marketing interview; whether it's for a specialization or a more general role, these nuggets can be applied to all. 

I know, a very boring topic, BUT crucial to not only your marketing plans but the whole success of the business. Don't relate or connect with anyone? Then who's going to buy your stuff? Don't be a lazy marketer, do step 1 and then move on to building the plan. Get a piece of paper and do this with me;  the four fundamental things to know about the people you want to buy your product or service... it'll be worth it. 

Doing Facebook ads but feel like you're throwing money into a bottomless hole and not seeing the ROI that you want, with a disjointed approach to ads? This is for the Facebook intermediates out there! If you're not a paid social expert but you've found yourself doing Facebook ads and you have the basics ready to go but you don't just want to keep doing sporadic ads then this is for you. I go through the how and why to make your campaign into a more focused, funnel approach, to take consumers on a journey where by the end they'll want to do the desired action because you've done the content work beforehand. 

Being able to deliver a confident, competent and cohesive presentation is part and parcel of being a marketing lead. Here, I take you through my 7 steps to help you combat your fears to be able to confidently get up and present your next presentation, no matter who your audience is, where the setting is, or what your topic is.

I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there's a job spec but there's only so much you can get from that. So for any of you budding marketers, who like me wanted to achieve the goal of being Head of Marketing but not sure what that might look like; in this episode I take you on a whistle stop tour of what an average day in the corporate world of leading a marketing team.

Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets for budding content marketers and copywriters. As well as what she wishes her 20 year old self knew and what content to look out for in 2021...

 Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future.  In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example of how we smashed all attendance records by focusing on a new audience niche and following my 4 step marketing path to get them to attend by addressing the pain points, finding them, talking to them in a way that they will take the desired action and finishing off the podcast with the secret weapon of event marketing that must be in place for long term growth.

Now we're spoken about target audience, let's talk about what social platforms and where you should be showing up to serve your audience, create engagement and ultimately get you closer to the goal of generating revenue. Today I intro Facebook, Instagram, Pinterest and Linked In to help you decide which of these are for you, and picking your audience based on your audience. Plus I say how many you should be on - all of them or just a few...

Facebook ads; following on from the intro Facebook Ads podcast that I did, I'm sharing with you some of my best Facebook ad nuggets for all your marketers that don't have the luxury of having an agency or freelancer do this channel for you. I share some tips & tricks including copy, targeting and a real example of how I would structure 4 adverts for a service based business (featuring my sister's business) This one you'll need a notepad for!

One of my biggest passions, as it says it my intro is to help my team become superstars. So, one  of my biggest inspirations to starting this podcast was to help more, inspiring marketers. But moving from an exec to a manager is not just a change in day to day working but also in your approach and how you can effectively lead and inspire other people. Here, I take you through my top 5 tips to leading a team - particularly in this working from home season when being connected with your team is more important than ever and, as a manager a lot is on your shoulders to make happen.