Marketing Made Easy for HR Consultants (Nick Poninski)

The Marketing Made Easy for HR Consultants podcast is a show that exists to help independent HR Consultants get control of their business, so they decide who they work with and how much they charge them.

Each episode is released weekly and shares insightful and actionable tips and strategies to help you grow your business.

Whether your aim is to finally get that solid base of clients and leads so you can work fewer hours whilst confidently charging more money... 

Or you want to grow an agency so you have HR  Consultants working for you while you spend your time elsewhere, this is the show for you, my friend.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

A short, bonus episode for me to share my thanks with those who've helped me on my way to where I am today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Buckle Up, It's Gonna Be Hot (and Informative!)

In this short, bonus episode you'll discover what to expect in the upcoming podcasts so you know what to listen out for and why you need to tune in.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

A short, bonus episode on how to support the show if that's something you want to do.

1. Leave a positive review of the show on www.podchaser.com 
2. Recommend the show to friends and peers.
3. Hit that subscribe button.
BONUS: Invest in the book at www.theinfluentialconsultant.co.uk 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy. 

You'll discover:

• How to have a successful cold call every time you pick up the phone - yes, every time you call.
• Why cold calling is actually the best method of lead generation available to you.
• What you should aim for with every cold call - and it isn't to get a sale.
• The 3 things you should do when someone tells you they don't want what you're offering.
• The quickest and easiest way to get an abundance of leads to call even if you've got no idea where to start.
• The single best thing you can say at the start of every call to make sure you start off on "the right foot".
• PLUS, why you're scared to make cold calls - and why you shouldn't be.

Show notes:
00:00 Intro
01:51 Definition of Cold Calling.
02:00 Benefits of Cold Calling.
05:00 Why you should cold call.
06:00 Cold Calling is better than cold emailing.
07:00 The point of cold calling.
07:40 Why you resist cold calling - and why you shouldn't.
09:00 What to say when cold calling
10:00 Objection handling when cold calling.
10:20 Where to find the leads for cold calling.
11:30 How to handle cold calls.
12:20 A trick to ensure people show up for meetings you arrange.
13:40 Motivation tips.
14:55 Summary
16:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. 

You'll discover:

• How to set up your homepage in minutes so visitors don't click off never to return again.
• Why sharing the testimonials the "wrong" way could be damaging your credibility.
• What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
• The 5 things you need to consider if you're thinking of getting a new website.
• You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
• The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
• PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).

Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.

You'll discover:

• How to decide on a target market that's right for you.
• Why defining a target market is the most important thing you can do for your business.
• What you should consider before deciding on a target market.
• The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
• You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
• There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
• PLUS, the essential factors you MUST consider when reviewing your target market.

Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.

You'll discover:

• How to decide on a lead magnet that's right for you - and your target audience.
• Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.
• What you NEED to consider before EVEN considering deciding what lead magnet to create.
• The 1 simple thing you need to know about your target market that'll help you create the perfect lead magnet for them.
• You shouldn't give too much information away in your lead magnet, right? WRONG. In fact, you should give away as much information as possible so you can win more clients. Find out why here.
• The 5 simple bullet points to use on your landing page to ensure your lead magnet gets downloaded and used rather than just viewed.
• PLUS, a variety of tricky ways you can get your lead magnet in front of as many people as possible - without spending a single penny.

Show notes:
00:00 Intro
02:00 Definition of a lead magnet.
03:00 What your lead magnet should do.
03:30 Benefits of lead magnets.
05:30 What to include in your lead magnet.
07:00 Where to find out what to include in your lead magnet.
08:00 What format should you use to share your information.
12:00 How to ensure you've chosen the best lead magnet for your audience.
13:00 Summarising the 3 essential things your lead magnet should do.
14:00 Where to store your lead magnet.
15:30 The landing page copy for your lead magnet.
18:00 Promoting your lead magnet so you get it get it into your audience's hands.
20:00 Top Tip for getting the lead magnet into your audience's hands.
20:30 Optimising and refining your lead magnet.
22:00 A brief overview of nurturing your audience.
24:00 Summary of the episode.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about leveraging PR opportunities to get quality leads desperate to work with you.

You'll discover:

• Why a PR strategy can be the most effective marketing strategy you ever consider.
• Use the amazing "policeman" bias to ensure your word is taken as gospel.
• How to get repeated press coverage with a single tweet per day.
• The 3 simple things you need to do when you get covered in the media to ensure you maximise the situation to its full potential.
• Press Releases are the only way to get covered in the media, right? WRONG. In fact, there is another way that you can start TODAY.
• The 2 FREE resources you can access to get podcast opportunities sent directly to your email every week.
• PLUS, how to access a variety of opportunities just waiting for you to get in contact.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In today's brief show I wanted to share a little bit of my life as a digital nomad.

I'm keeping things simple though and share 3 things I don't like and 3 things I really do like.

Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess.

So, listen in for 3 things that are great and 3 things you might be surprised by.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is about how to Network so you make the most of your time there if you ever attend any of the events.

You'll discover:

• The 3 main types of networking - and the advantages and disadvantages of each approach.
• Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.
• How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.
• The 1 simple tip you can follow from the seminal book, "How to Win Friends and Influence People" to ensure all your interactions move in the right way.
• You shouldn't host your own Networking events, right? WRONG. And for 3 very good reasons.
• What to do with your new connections to ensure they potentially become leads or clients in the future - without badgering them to buy from you right there and then. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Show notes:
00:00 Intro
02:00 Definition of networking.
03:00 The 3 different types of networking, and their advantages and disadvantages.
09:00 How to conduct productive conversations.
12:00 How to craft your pitch-perfect elevator pitch.
15:00 What to do with people who you want to sell to.
16:00 Hosting your own networking events and the advantages and disadvantages of that strategy.
17:00 Where to find networking events to attend.
20:00 Summary of the episode.
23:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met.

You'll discover:

• What assertive communication is - and what it isn't.
• Why assertive communication can be an essential piece of your marketing toolbox.
• How to be assertive - without coming across like a b*tch
• The 1 simple tip you can follow from the seminal book, "7 Habits of Highly Effective Individuals" to ensure your assertive communication always starts the right way.
• The benefits of assertive communication - and the penalties you pay in your life when you don't use it.
• How to implement assertive communication in your life with just 2 or 3 simple changes each day. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America.

Enjoy - and any question feel free to reach out to me on LinkedIn.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• Why email marketing is essential for HR Consultants.
• The 3 steps you need to take to get your email marketing setup. 
• What you miss out on when you don't use email marketing (HINT - there's a lot!)
• Where and when to share your email sign up forms to ensure you get the most sign ups possible.
• PLUS, how to get all this - and more - in under an hour.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested.
• The one simple thing you should do BEFORE sending out any emails.
• The most important piece of email marketing - and how to ensure you never fail at it.
• What to write about to your audience so they see you as someone they want to work with.
• The options you have with your email marketing software - and what I use and why.
• Why you need a nurture sequence for new subscribers - and what to include in it.
• PLUS how to get emails which are perfect for your audience in less than 5 minutes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too.

In this podcast episode you'll discover:

• 👉 How to seize control of your day in under an hour.
• 👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey to success.
• 👉 What the life SAVERS are and how to implement them into your life.
• 👉 The most important thing you can do to keep yourself and your loved ones alive, healthy, and disciplined... that is sorely missing from most people's lives.
• 👉 Why you should incorporate all 6 life SAVERS into your life - without delay.
• 👉 Waking up, eating and getting straight to work is the best way to win the day, right? WRONG and for so many reasons.
• 👉 PLUS how to get all this in under six minutes if you don't have a spare hour.

So check out this episode to supercharge your mornings and set the stage for a winning day ahead - and to ultimately achieve your life's potential!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK.
👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy.
👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to consistently generate leads.
👉 The most important thing you can do when connecting with someone to foster a great relationship from the start of your interactions online.
👉 Why you should consider all 3 methods of lead gen you'll discover today - and what to do if none of them resonate.
👉 Sales is sleazy, right? WRONG and for a very often misunderstood reason.
👉 PLUS how to do any and all of these lead gen methods if you're still struggling to get a single lead for your HR Consultancy.

So check out this episode today - you won't regret it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves.
👉 The ONE simple thing you can do to be more consistent with your marketing efforts.
👉 What to do with your social media channels that you only update sporadically.
👉 The most important thing you can do BEFORE starting marketing.
👉 Why you should also consider WIIFM when creating any content for your audience.
👉 It's OK to only sporadically do your marketing, right? WRONG and for a very simple reason that McDonald's showcases repeatedly.
👉 PLUS, solutions to all the marketing fails - that ANYONE can implement. 

So check out this episode today - you won't regret it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

I recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though... 

• What do you recommend I read

And rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all.

So here it is, the 3 books I recommend you read to be the best You that you can be.

Enjoy!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Cold calling gets a bad rep. And I get it, no-one enjoys getting calls out of the blue.

Especially in today’s day and age when everyone just texts.

Worse still, cold calling probably makes you feel a touch awkward… your mum warned you not to talk to strangers so cold calling goes against your nature… and you completely panic at the very idea of calling someone.

But here’s the thing:

Cold calling gets leads and clients much faster than any method of lead gen out there.

You speak to your target audience and get a Yes or a No in seconds.

But how do you make sure you get more “yes’s”...?

How do you get over the fear of picking up the phone?

And how do you turn cold calling from something you hate into your business’s biggest source of leads, clients and profit?

That’s exactly what we cover in this episode.

You’ll get the “Perfect Cold Calling” script that gets meetings booked in your diary… avoids no-shows… and generates cash on-demand.

You’ll also discover:

👉 Why cold calling is actually the best ways of getting leads and clients for your HR Consultancy.

👉 The THREE simple things that’ll keep you consistent with your cold calling efforts.

👉 What to do when you inevitably speak to that 1 in a 100 person who's rude to you.

👉 Where to find an abundance of people in your niche to cold call.

👉 How to cold call so people are open to talking to you.

👉 It's OK to listen to that voice in your head that tells you not to cold call, right? WRONG. And for a very simple reason.

👉 PLUS, a quick review of the script I've shared from my book, The Complete Guide to Building a £70K HR Consultancy and why it works so effectively.

So check out this episode today if you want all leads and clients you need for your HR Consultancy without leaving the house. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to get more done in 25 minutes than most people do in an hour.
👉 The SEVEN simple productivity hacks you can incorporate into your daily activities.
👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity.
👉 Where to find a helping hand to successfully incorporate the Pomodoro Technique into your daily activities.
👉 Why mindfulness and meditation could be the missing ingredient for you to have positive mental health.
👉 It's OK to use your phone just before bed, right? WRONG. And for a very simple reason.
👉 PLUS, a simple way of identifying which tasks can be outsourced and which can't.

So check out this episode today - you won't regret it.

PS. Click here if you want to try the productivity and concentration boosting Indi Mind for £10 off.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover:

👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.
👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.
👉 What "game" to play when launching your services to ensure you get more sales than ever before.
👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.
👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You're probably doing it wrong...
👉 It's OK to just plonk your prices directly on your website without any context, right? WRONG. And for a very good reason.
👉 PLUS, the maximum you should charge for your HR services if you want to sell "off the page".

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Pricing can be a confusing topic when you first go self-employed.

Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…

Pricing is a minefield that nobody prepares you for when you go self-employed.

But just like for EVERY OTHER business out there, pricing is important.

Charge too little, and you may feel resentful of the client.

Charge too much, and you won’t get the work.

So, where’s the middle ground?

Well, that’s what we’re gonna discuss on today’s episode where you’ll discover.

👉 Why lowering your prices might make it harder to get clients - rather than easier.

👉 The hidden psychological barriers that can lead to you to massively undercharge for your services.

👉 How trying to charge the same as your competitors can mislead you into undervaluing your services.

👉 3 simple strategies for helping you set prices that reflect your worth… and your clients will be happy to pay.

👉 When to get feedback on the work you’ve completed - and what to do with that feedback so you can confidently charge higher prices and get more clients.

So check out this episode to discover all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed.

Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.

It’s all a far cry from their days in the corporate world.

But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.

That’s not always easy.

So in this episode we delve into pricing, how to share your prices, and whether to share them publicly or not.

You’ll also discover:

👉 The single most important thing to consider when it comes to sharing your prices - publicly or not.

👉 3 genius psychological hacks you can use to make your prices seem like a bargain without discounting.

👉 How to answer “How much do you charge?” - without quoting the wrong price.

👉 Why publicly sharing your prices might be losing you sales, and what you should be doing instead.

👉 The 2 simple things your website MUST have if you don’t want to scare potential clients away.

So check out this episode today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover:

👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.
👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.
👉 What to do when crafting any lead gen strategy to ensure you get an ROI.
👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.
👉 Where you can find an abundance of perfect-fit leads to contact for your business today for UNDER £10.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Today's episode is a conversation with Ruth George and you'll discover...

👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.
👉 How CIPD membership has helped her develop a solid client base.
👉 What to do when the inevitable feast or famine kicks in.
👉 Why having the right network is key to your success.
👉 Where your website can be an important part of the customer journey.

In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR management roles, including, as HR Director at Gallagher Heath - a leading UK insurance broker in the City.

Nowadays she's a self-employed, independent HR Consultant and has over a decade of experience to share.

On top of all that, she's also Chair of the CIPD branch in Hertfordshire with over 3,500 members - one of the largest branches in the country.

So make sure to tune in to hear her story and advice, and if you want to reach out to her, she's at http://www.ruthgeorge.com/ 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.

We hear from mediation expert consultant, Emma Jenkings on...

• How to spot the grumbling of discontent BEFORE that grievance hit your desk.
• The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
• Why an external meditation is often BETTER than an internal mediator - and gets the best reconciliation for all parties.
• What to aim for in a mediation meeting (and it ISN'T for everyone to be friends and shake hands).
• What mediation ACTUALLY is - and what it isn't.

So tune in today if you want to understand how to handle disgruntled employees so you get a better working environment with more productivity... and avoid sweeping the situation under the carpet because that just won't help anyone.

And if you want to get in touch with Emma her website is here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.

Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.

You'll discover...

• The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).
• What to do once you get a bit of a following on social media and you want to convert them into cash.
• The EXACT thing to say to your target market if you want them to choose you as their HR Consultant instead of  one of your competitors.
• Why playing Bingo can help you launch your services (Hint: It's nothing to do with getting a mega speaker and shouting about your offers!)
• And how to use your personality in your copy to stand out from the masses of HR Consultants out there.

So make sure to tune in and discover how writing words can help you generate more cash.

And if you want any further info on Mike then check out his website here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover:

👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.


Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

One thing I hear repeatedly from HR Consultants is their struggle with lead generation.

And that’s completely understandable.

After all, no HR Consultant went into self-employment so they could work in marketing.

But unfortunately, all business owners have to do their own marketing.

And that includes HR Consultants.

See, without marketing, there’s no sales - and without sales, there’s no business.

It’s that simple really.

But marketing isn’t that simple, unfortunately.

There’s loads to think about…

Posting on LinkedIn, DMs, lumpy mail, podcasting, email marketing, signature offers, retainer deals, etc. etc.

The list goes on.

And just when you think you’ve finally understood marketing, something comes along to challenge your thinking again.

So, what’s the solution? How can you understand what you should be doing?

Well, the solution is actually a lot more simple than you might it is.

⏰ In fact, you can find out in less than 2 minutes.

What's the solution?

👩‍🏫 Well, it's a simple marketing quiz made specifically for HR Consultants.

📊 In this quiz, you’ll answer 18 simple Yes or No questions and get unparalleled insight into your marketing activities.

You’ll discover…

What you’re doing well… what you could be doing better… and what you’re completely overlooking in your marketing activities.

So you'll understand what to change, what to continue and what to tweak so you get more leads, clients, sales and profits.

This simple quiz really is the easy step you can take to understand what needs to change in your business. 🚀

However, if you’re 100% happy with your business right now, then don’t worry about it.

Keep doing what you’re doing.

But if you're not 100% happy… if there’s a nagging thought in your head that you could be doing “more” but you aren’t sure “what” then this quiz could be the answer for you.

It’s simple… it’s free… and it’s specifically for HR Consultants. 🙌

So check it out now.

And if you have any Qs you know where I am.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Does any of this sound familiar?

• Paralysed by “Blank screen syndrome,”  knowing you need to write that website page to make sales, but not even knowing how to begin…
• Posting on LinkedIn (because that’s what you’re supposed to do,) but getting crickets for the umpteenth time in a row.
• Spending hours creating a proposal doc for a potential perfect-fit client, only to be ghosted… Again.

If so, then it sounds like your writing needs a complete overhaul.

And that’s where this week’s podcast episode comes into play. You'll discover:

👉 Why good copy isn’t a “nice to have,” it’s ESSENTIAL if you ever want clients to hire you.

👉 12 simple tips you can plug-in to your copywriting immediately to stand out from the masses of HR Consultants out there who are just copying and pasting from ChatGPT.

👉 What this 25-million copy author said about “stories,” and how you can leverage this tactic to generate unlimited leads and clients from LinkedIn.

👉 The hidden phrase that turns your copy from bland and banal, into captivating and compelling.

👉 How to make it EASY for people to want to work with you - without spending a single penny on advertising.

Overall, with AI getting smarter, and every consultant now able to write pretty good posts, having excellent copy is no longer optional. If you want to stand out, build a following and make consistent sales, you need to up your game.

So check out this episode today - and go and grab a copy of my book if you want more easily-implementable tips and tricks like this.

Timestamp:
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

HR Consultants typically go self-employed because:

• They love HR.
• They want more flexibility in their life.
• They want to be their own boss.

They DON’T go self-employed so they can become an expert marketer.

But when one goes self-employed, one needs to do their own marketing.

And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. 

Instead, they build a prison for themselves of feast or famine.

Knowing that this is a crap situation - and one that you didn’t sign up for when you went self-employed, I recorded this podcast episode to shine a light on the struggles AND the solutions.

As such, in this episode you'll discover:

👉 The 5 biggest reasons why you're stuck in a feast or famine cycle - and what the solutions are.

👉 What you need to do every day in order to earn £70K or more (and I bet you aren't doing it yet...)

👉 Why posting on LinkedIn isn't marketing - and what you should do instead.

👉 How to turn leads into clients repeatedly and consistently - without being salesy or pushy.

👉 And, the 24/7 solution you can use to destroy your marketing, sales and copywriting woes forever and ever.

So check out this episode today and get all this - and much, much more.

PS - Here's that script you can use to get LinkedIn recommendations from everyone you work with - even those duck and dive every time you try and contact them.

Timestamp:
**00:00 - 01:07** - Introduction: Overview of the episode.
**01:39 - 03:08** - Issue 1: Lack of Leads.
**05:45 - 09:35** - Issue 2: Client Acquisition.
**09:35 - 13:39** - Issue 3: Marketing Challenges.
**13:39 - 17:52** - Issue 4: Pricing Strategies.
**17:52 - 20:48** - Issue 5: Client Retention.
**20:48 - 22:05** - Conclusion and Final Thoughts.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode, we're joined by Style Guru, Lisa Gillbe and she's on hand to share all sorts of style tips for HR Consultants.

So make sure to tune in and discover:

👉 Why what you wear is as important as what you say.
👉 The 3 things to consider BEFORE going shopping for a new wardrobe.
👉 Where to find your perfect style if you've no idea where to start.
👉 How to command respect from peers, friends and family like Angela Raynor.
👉 And, the simple but effective way to leave your Uni budget and mindset behind when it comes to what you wear.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it.

Additionally, here's what you'll discover:

• The most important thing to consider before deciding to host your own webinar.
• Whether hosting is a good idea for you as a HR Consultant and whether it'll generate leads, clients, sales and profits.
• The 3 things I'd tweak before hosting my next webinar.
• How to get half the job of creating a webinar done for you before you even start (and it has nothing to do with AI)
• When my next webinar is, and what you can do to make sure you get a ticket before they all sell out.
• What the most worrying part of hosting a webinar was (it's not something you can control either, unfortunately).
• And how a lady helped me calm down after the event without even saying a word.

So tune in to discover all this, and a whole lot more.

And click here to grab a ticket to the next event.

Timestamps:

00:00 - Introduction and episode overview
01:06 - Webinar topic: Getting more clients for HR consultants
02:26 - Preparation journey and template usage
04:50 - Refining content and rehearsal process
05:20 - Smooth execution and positive audience engagement
07:07 - Post-webinar reflections and feedback
09:02 - Overcoming nerves and audience turnout
11:03 - Recommendations for hosting webinars
12:31 - Importance of preparation and compelling calls to action
17:07 - Ensuring a good presentation environment
18:22 - Conclusion and invitation to next webinar
19:40 - Final sign-off and outro

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Unlock the Secrets to Marketing Success by Joining a Community of HR Consultants Just Like You!

Feeling stuck in your marketing efforts? Wondering how to attract more clients, generate leads, and boost your sales as an HR consultant?

If so, this podcast could be for you. Here’s a sneak peek:

• 🚀 Discover a supportive community of HR consultants who understand your struggles and are committed to helping you succeed.
• 🎯 Learn how to implement proven marketing and sales tactics with the guidance of experts.
• 💡 Access exclusive resources designed to elevate your business and personal growth.
• 🏆 Participate in monthly competitions that not only motivate but also offer exciting rewards.
• 🤝 Build meaningful connections that could lead to new opportunities, partnerships, and even clients.

The link is here if you want to join in and get access to resources, that'll put you head and shoulders above the competition.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Your website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere.

But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly.

That’s because they’re missing up to 16 critical elements that turn casual visitors into paying clients.

And if your website isn’t consistently generating leads and clients, the chances are you’re making one (or more) of these mistakes. 

So if you want more leads and clients via your website, then you need to listen to this episode.

You’ll discover:

• The Top 5 Website Mistakes You Didn’t Know You Were Making: Discover common pitfalls that are costing you clients.
• The #1 Secret to Standing Out: Learn the surprising ways you can position your HR consulting business to set you apart from the competition.
• What Your Website Says About You (without you even realising it): Uncover the hidden messages your site sends to potential clients and how to make them work in your favour.
• How to Turn Visitors Into Leads in Under X Mins: These unconventional lead gen tactics that casual browsers into serious inquiries.
• The Art of Conversion: Find out the 16 key elements that quietly persuade your website visitors to take action and engage with your services.

So tune in and discover how to give your website the edge it needs to deliver clients and leads to your HR business on repeat.

And then click here to grab your copy of the no-nonsense checklist that'll identify how to turn your website into a powerful lead gen machine.

PS - Wondering what your MOST important asset is? DM me on LinkedIn 😉

Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This week's podcast is something a little bit different to normal.

Rather than listening to me drone on about an element of marketing, sales, copywriting or personal development... you're gonna get access to footage of a real-life consultation call with one of my clients, Ruth Barker Magowan.

So tune in to discover what Ruth struggles with... how I help her... the advice I offer... and a whole lot more... Including:

• Why worrying about LinkedIn engagement is pointless - and what to do instead.
• What "Permission-Based Marketing is, and how to do it.
• A simple strategy you can use today to generate more leads for your HR Consultancy.
• Where you can find more information about marketing your business that will cost less than a bottle of wine.
• DMing people on LinkedIn is spamming them, right? Wrong. And for a very simple reason.

And remember, if you want help with getting more leads, clients, sales and profits for your HR Consultancy, then book your very own Power Hour with me.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

If you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend.

And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this episode is the one for you, my friend.

So strap yourself in, because in this week's release, you’ll discover:

• 5 simple questions that’ll help you find YOUR audience. One that you wake up every day delighted to serve.
• Why choosing the wrong audience (even by accident) could be sabotaging your growth.
• A quick and easy explanation of what the difference between target market and niche is (which is one of the most common questions I get asked).
• The hidden opportunities you’re missing out on by not serving a specific audience.
• 3x concrete strategies to attract clients who are eager to pay and stay.

And much, much more.

So stop spinning your wheels and start getting more and better clients by tuning in now!

00:00 - The importance of choosing the right target audience for your HR consultancy.

00:47 - Why targeting SMEs is a mistake: A brief overview of common misconceptions.

03:18 - What is a target market? Definition and significance in HR consultancy.

05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.

07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.

09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.

12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.

15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.

18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.

20:50 - Seeking support: How to get help if you're unsure about implementing these changes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.

Which is admirable, amazing, and I love seeing people take this bold step.

But here’s the thing: 

Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.

In fact, going self-employed turns into  a prison for many HR Consultants.

The constant feast-famine cycle of clients… knowing you need to network more often but dreading the idea… having just enough clients to stay afloat, but never enough to be confident of retirement… or even a 2 week holiday with the kids.

All this is due to a lack of fundamental knowledge about what marketing and sales actually IS - which is what this new podcast episode will change for you.

In less than 30 minutes, you’ll get more marketing and sales knowledge than a 6-week course that urges you to take “leap.”

You'll discover...

• The 9 marketing principles that will take your HR Consultancy to the magic £70K/year and beyond mark.
• 24 marketing tactics you can implement in under an hour to get leads and clients without getting out of your pyjamas.
• The one constant reaction you should prepare for from your audience as a HR Consultant (HINT - you probably already experience this every day)
• The ridiculously tiny percentage of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.
• Why you should treat ALL your clients like you’d treat Brad Pitt.
• What NEVER to worry about (despite most likely) hearing about it repeatedly from your friends, family and LinkedIn connections.)
• PLUS, how to destroy feast or famine forever by following the example of McDonald's.

So tune in and get all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

The HRi have their annual conference on September 27th and this episode is dedicated to celebrate that and to try and persuade you to come along!

As such, I'm joined by Mary Asante, CEO of HRi and Charlotte Allfrey, Operations Director to discuss the event and what you'll get out of it if you join in the fun.

We'll be talking about...

• The 6 Speakers and what each Speaker will talk about.
• The overall theme of the conference and why it's so important to you as a HR Consultant.
• The award ceremony to honour some incredible HR Consultants and their work.
• The fantastic networking opportunities to help you build your community in the lonely endeavour of self-employment.
• And much much more.

So grab a cuppa and tune in to today's episode and then grab your ticket at https://hrindiesconference.co.uk/tickets/  

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Ever received something unexpected and “lumpy" in the post? 

Something you know isn’t just a letter… but you have no idea what it is… 

Or who it’s from?

Exciting isn’t it? Kinda like Christmas or your Birthday.

And that excitement gets you to open the package with glee and anticipation.

Well, that’s the beauty of lumpy mail: 

An underused-but-compelling lead gen strategy that could be just the ticket to helping you grab all the clients and leads you need for your HR consultancy.

If that sounds interesting, then tune in to this podcast episode where you'll...

• Discover how personalised, creative packages sent via snail mail can grab the attention of high-value clients and open doors to new business.
• Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you can avoid common pitfalls that waste time and money.
• Get step-by-step advice on crafting memorable lumpy mail packages that speak directly to your prospect’s interests and needs.
• Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
• Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
• And much much more!

So tune in now.

Timestamps:

• What is Lumpy Mail? (00:18)
• What are the benefits of Lumpy Mail? (00:40)
• What are the disadvantages of lumpy mail?  (09:53)
• How to conduct a successful lumpy mail campaign. (14:53)
• How to use lumpy mail to get clients. (18:03)
• Key takeaways (24:41)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover why you should come along to my upcoming FREE 3 day workshop in October including how to:

• Unlock proven strategies: Discover actionable techniques that successful HR consultants use to attract leads and convert them into high-paying clients.
• Avoid common pitfalls: Learn the critical mistakes that many consultants make in their marketing and sales processes—and how you can sidestep them.
• Transform your messaging: Find out how to create messages that resonate with your target audience, making them eager to engage with your services.
• Master the follow-up: Gain insights into effective follow-up strategies that turn hesitant leads into enthusiastic clients, ensuring you don’t leave money on the table.
• Access exclusive Q&A insights: Get your burning questions answered in real-time during our live Q&A segment, enhancing your understanding of the topics covered.

So tune in today and when you're ready, get your ticket for the free workshop here.

Timestamps:
00:00 - Introduction

01:10 - Importance of predictable flow of clients

02:15 - Overview of the workshop concept

02:50 - Transition from past webinars to a workshop format

03:40 - Structure of the 3-day workshop

04:30 - Addressing the feast or famine cycle

05:10 - Objectives of the workshop

06:00 - Session 1 Preview: "Why No One Cares About Your Marketing"

07:30 - Key takeaways from Session 1

08:15 - Session 2 Preview: "Why Your Lead Gen Sucks"

09:40 - Key takeaways from Session 2

10:25 - Session 3 Preview: "Why Your Leads Don’t Become Clients"

11:45 - Key takeaways from Session 3

12:30 - Invitation to join the workshop

13:10 - Reminder about the start dates of the sessions

14:00 - Conclusion and call to action

15:20 - Final thoughts and encouragement to engage

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover more about my big promise - how to earn £70K as a HR Consultant:

• How to become the go-to consultant for high-paying clients.
• The secret to creating irresistible marketing messages that grab attention and generate leads.
• What the best lead generation method to tap into is — that doesn't waste time or money.
• Why learning to sell is essential (and easier than you think) when it comes to growing your business.
• 4 Post-sales strategies that turn satisfied clients into long-term advocates and referral sources.
• And much, much more.

So tune in today and if you want help in building your £70K business then register your interest here.


Timestamps:

• 1. Overview of the episode and its focus on building a £70K HR Consultancy (0:00 - 2:30)
• 2. Unravelling the big promise (1:20 - 6:45)
• 3. Defining a Target Market (6:45 - 13:33)
• 4. Creating Messages to Attract Your Audience (13:35 - 18:21)
• 5. Developing Your Service (18:22 - 25:00)
• 6. Lead Gen, Lead Gen, Lead Gen! (25:02 - 29:15)
• 7. Sales Heaven (29:16 - 35:29)
• 8. No Sales Marketing (35:30 - 39:00)
• 9. Post Sales Marketing (39:05 - 42:17)
• 10. Summary (42:18 - 44:15)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode you'll discover more about how my membership programme works - and why you should join it.

• What level of support to expect (Hint - it's a lot).
• Why I only work with 8 HR Consultants in each cohort.
• What's covered in the programme and how.
• The missing ingredient from most programmes that takes centre-stage in this programme.
• Why I say I can help you earn £70K or more - and what your end of the bargain is.
• And much, much more.

So tune in today and if you want to know more about how I'll help you build your £70K business then register your interest here.


Timestamps:

Introduction (00:00 - 01:20)

• Building a successful HR consultancy (00:10)
• Defining the programme’s purpose and audience (00:40)

The Key to a High-Performing Consultancy (01:20 - 04:30)

• Why lead generation is essential (01:33)
• Crafting an audience-driven marketing message (02:10)

Why Most Consultants Struggle (04:30 - 06:55)

• Common pitfalls in HR consultancy (04:45)
• The importance of strategic positioning (05:20)

How to Avoid the Feast-or-Famine Cycle (06:55 - 09:25)

• Building a reliable client pipeline (07:10)
• Using automated systems to streamline client outreach (08:00)

Programme Highlights: Tools and Support (09:25 - 13:15)

• Access to templates, video lessons, and strategies (09:35)
• The value of group coaching calls (11:05)

The Results You Can Expect (13:15 - 16:55)

• Gaining client consistency and stable income (13:25)
• Working towards an award-winning consultancy (15:05)

Important Caveat (16:55 - 18:20)

• Consistency and commitment are essential for success (17:05)

Analogy: Building Momentum Like a Steam Train (18:20 - 22:30)

• Slow starts lead to unstoppable momentum (18:35)
• The train needs constant fuel to keep moving forward (20:10)

What This Momentum Achieves (22:30 - 24:45)

• Consistent inbound leads and income growth (22:35)
• How to reach new levels of freedom in your career (23:20)

Final Invitation to Join (24:45 - 25:30)

• Overview of programme benefits and support (24:55)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This week's podcast is a little bit different than normal.

Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.

We talk about...

• What it was like to work with me for 8 weeks.
• The most surprising part of working with me.
• What could've gone better.
• What went well.
• How we met.
• Her expectations vs. what was actually delivered.
• Whether she'd recommend you work with me.

So tune in to this episode and get the skinny on what it's like working with me 1:1.

Timestamps:

• 00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.
• 01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.
• 02:40 – Andrea shares her first impression of Nick and how she connected with him.
• 04:30 – Andrea explains why she decided to join Nick's program.
• 05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.
• 07:10 – Andrea reflects on the importance of defining her target market.
• 08:45 – Andrea shares the benefits of narrowing her target market.
• 09:30 – Nick emphasises the impact of focusing on a well-defined audience.
• 10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.
• 11:30 – Andrea describes the support and feedback she received from Nick.
• 12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.
• 13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.
• 14:45 – Andrea describes the challenges she faced with her outdated website.
• 16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.
• 18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter.

Here's what you'll discover:

• The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is.
• Surviving the Feast or Famine Cycle – The simple solution to ensuring your income doesn't going up and down like a rollercoaster.
• Imposter Syndrome Exposed – Learn how to crush the voice in your head that says, “You’re not good enough.”
• Avoid Admin Overload – Get simple tips to avoid drowning in unpaid work and focus on what matters most: growing your business.
• Loneliness No More – How to handle the isolation that comes with working alone so you stay motivated.

So tune in now, and get all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

I've been teasing it for a few days now, but here's the big news: The HR Business Success Squad is Live and ready to join.

Wanna know more about it? Well, you're in luck!

Tune into this bonus podcast to discover:

• The full lowdown on what you get inside this exclusive membership.
• How long you're tied into a contract if you join (HINT - There's no minimum term!)
• When the special offer to join the membership you'd be crazy to miss out on runs out.
• How we're going to have fun whilst growing your business (because life is short not to have fun every so often)
• Where you'll be able to tap into a daily source of support, community and camaraderie as you grow your business.
• Why having an online course to learn from isn't good enough - and the essential mechanism you need to help you implement what you discover.
• How often you'll get 1 on 1 contact with me to help you grow your business faster and better than your competitors.

So tune in now and then click here to join in the fun and take advantage of the special offer to get signed up today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

On the fence about joining The HR Business Success Squad? 🤔 Then check out today's podcast. 🎧

You'll discover: 👇

• How "The HR Business Success Squad" will make your professional and personal life 10x better. 🚀
• What you can do with your 1:1 coaching call if you want to. 📞
• The secret to building a successful HR Consultancy. 🤫
• Why you should join The HR Business Success Squad before your competition does. 🏆
• The one simple reason why this membership is better than all the others combined. 💪
• When the special offer introductory offer ends. ⏰
• The one simple thing you need to do if you want to join the fun (Hint: you can visit my website to discover the answer). 🤔

So tune in now to get all this and more! 🎧

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is specifically for those who want to know what to expect when they join The HR Business Success Squad.

So tune in and discover:

• The exact steps you'll take when you join The HR Business Success Squad.
• What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy.
• Where The HRCCCCS and The HR Business Success Squad differ.
• Why Lead Gen is the most important activity you can undertake when it comes to growing a HR Consultancy.
•  The 3 key pieces of marketing infrastructure you need to grow your HR Consultancy (and these aren't up for debate)
• And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important.

So tune in and discover:

• Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is).
• What authenticity in marketing is - and what it looks like.
• Where you can do your best marketing (and it doesn't have to be social media if you don't want it to be).
• How Libby would react if someone sent her a cucumber in the post.
• The simple first step you need to take BEFORE even considering marketing yourself - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.

So tune in and discover:

• Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
• What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
• Where PR is useful for you - and where it isn't.
• How to use PR to extract every last benefit possible to grow your business and get leads and clients.
• The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

And if you want to catch up with Sara you can download her free guide, "Five PR tips for success every business owner needs to know" here. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

We’ve all been there—staring at a blank screen, willing the words to appear. You know you need to put out content to attract clients, but no matter how much time you spend, the words just won’t flow.

So you procrastinate. You second-guess yourself. And before you know it, another week has passed without a single LinkedIn post, email, or blog.

But what if you could get high-quality content written in minutes—without the frustration?

Enter ChatGPT.

In this episode you'll discover:

• How ChatGPT can create every piece of marketing material you need - in minutes.
• The EXACT prompts I use (which you can steal) for generating the best content possible.
• What ChatGPT can create for you (Hint - it's a lot!).
• Why you should use ChatGPT over any other AI tool (at least for now).
• The 1 simple thing you can do when setting up ChatGPT that'll save you HOURS of frustration and repetition.

And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Timestamps

• [00:00] Intro: Why ChatGPT is a Game-Changer for HR Consultants
• [01:10] What is ChatGPT?
• [04:36] How ChatGPT Helps HR Consultants Save Time
• [07:47] Why ChatGPT is Better Than Other AI Tools
• [10:57] Streamlining Your Work with ChatGPT
• [13:02] The Cost of ChatGPT: Free vs Paid Versions
• [15:19] The Power of Prompts: Getting the Best Results From ChatGPT
• [17:31] Nick’s Top Tips on How To Use ChatGPT Like a Pro
• [21:17] Avoiding Pitfalls: What Not to Do with ChatGPT
• [27:31] Final Thoughts: Why You Need to Try ChatGPT Today

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This episode is all about alcohol and the damage it's doing to you, your business and your life.

So tune in and discover:

• How even the smallest amount of alcohol disrupts your ability to be the best version of yourself.
• What alcohol costs you - and it isn't just the cash in your pocket.
• Alcohol is relatively safe, right? WRONG. It actually kills more people than EVERY OTHER DRUG ON THE PLANET COMBINED.
• Why you should give up alcohol - or at the very least, consider reducing your intake.
• The 3 simple things you can accept that will completely redesign your beliefs around alcohol.
• And much, much more!

So tune in now, and if you need support then check out, This Naked Mind, and/or, Alcoholics Anonymous.

Timestamps:
00:00 - Introduction: Nick introduces the topic and guest, Kath Elliott
01:30 - Kath’s journey to becoming alcohol-free and her coaching focus
03:45 - Kath shares her personal story and the normalization of binge drinking
07:00 - The turning point: A personal incident leading Kath to quit alcohol
10:15 - Alcohol as a class 1 carcinogen and its societal impact
13:00 - The negative effects of alcohol on sleep and brain chemistry
17:15 - Alcohol's impact on productivity and relationships
20:30 - Physical health: Alcohol’s effects on the liver, heart, and skin
25:00 - Nick and Kath summarize benefits of giving up alcohol
28:30 - Closing thoughts: Experimenting with alcohol-free days and resources

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode, we dive deep into alcohol and why you might want to give it up.

Tune in and discover:

• How to handle nights out and the tricky questions that come when you say, “I’m not drinking.”
• The truth behind the industry’s claims about alcohol – and why they’re not as accurate as you think.
• Is giving up alcohol really that hard? It might be easier than you think, depending on a few key factors…
• Why taking a month off alcohol could be the game-changer you need – and how to approach it.
• The 5 simple words that will help you gracefully exit any alcohol-related conversation.
• And much more!

So tune in now, and if you need support then check out, This Naked Mind, and/or, Alcoholics Anonymous.

00:00 - Introduction: Why giving up alcohol is a challenge
02:15 - Barriers to quitting: Social and subconscious patterns
03:40 - Reframing alcohol’s role: Inclusivity and experimentation
05:00 - Physical dependency: Importance of medical supervision
07:30 - Societal norms: How alcohol is everywhere
09:15 - Mindset shift: Sober curiosity and habit-breaking milestones
12:00 - Navigating festive drinking: Practical tips and motivation
16:30 - Dealing with peer pressure: Positive communication strategies
20:00 - Rebuilding connections: Strengthening authentic relationships
25:00 - Final takeaways: Planning and seeking support

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Wanna build your business for half price?

Then check out this mini bonus podcast.

And then join the fun here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

💡 Struggling to market your HR consultancy without burning out?

This week on the podcast, I’m joined by the brilliant Shelly Terry to talk about something every HR consultant needs to know: How to repurpose your long-form content effectively. 🎙️✨

Here’s what you’ll discover:
👉 How to do more marketing with less effort.
👉 Why long-form content is your secret weapon to standing out.
👉 Five creative ways to repurpose content for every learning style.
👉 How to stop feeling overwhelmed by social media—and focus on what actually works.
👉 The one simple thing you need to do for the best ROI.

So whether you’re already creating long-form content or you’re just getting started, this episode is packed with actionable tips to save you time and boost your results. 🔥

🎧 Tune in now to learn how to make your content work harder for you.

Timestamps:

• 0:00 - Introduction to Content Repurposing
• 1:48 - Defining Long Form Content
• 3:04 - Importance of Long Form Content
• 5:45 - Benefits of Long Form Content for Businesses
• 11:15 - Strategies for Repurposing Content
• 12:30 - Manual vs Tools for Repurposing
• 19:17 - Content Pillars for Strategy
• 25:35 - Tips for Effective Content Repurposing
• 30:07 - Commitment to Consistent Content Creation

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

A brief festive message from me to you!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support.

I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Ready to make 2025 your most successful year yet? 

Good, because in this episode, you'll discover:

• Proven steps to set goals that stick – and the key actions to ensure you actually achieve them.
• The #1 reason people fail to achieve their goals – and a simple way to overcome it.
• Why goal setting is essential for achieving anything worthwhile in life – and how to do it effectively.
• A powerful ChatGPT prompt to help you create a personalised, foolproof goal-achievement plan that works even when life gets in the way.
• The difference between process and outcome goals – and why balancing both is the secret to long-term success.

...and so much more!

So tune in for actionable insights and strategies that will set you up for an extraordinary 2025.

Resources:

• The Mel Robbins' 5 Second Rule Explained
• Desktop Planner
• 12 Week Planner
• James Clear Atomic Habits
• Michael Hyatt Your Best Year Ever
• Chat GPT Prompt to Copy and Paste to Get Your Plan to Achieve Your Goals

Timestamps:

0:00 - Understanding the Importance of Goal Setting
2:36 - Defining Your Goals Clearly
3:14 - Importance of Effort in Achieving Goals
4:16 - Creating a Road Map for Success
5:08 - Improving Focus and Time Management
6:35 - Building Confidence Through Achievements
7:31 - Steps to Set Effective Goals
8:14 - Identifying Your Financial Goals
9:20 - Finding Your Motivation for Goals
10:02 - Using the Smarter Framework for Goals
10:55 - Differentiating Outcome and Process Goals
12:33 - Strategies for Achieving Your Goals
13:34 - Finding Accountability for Your Success
14:57 - Building Habits for Long-Term Success
16:02 - Setting Up Your Environment for Success
17:35 - Making Marketing Activities a Priority
19:08 - Making Achieving Goals Easy and Satisfying
20:28 - Celebrating Small Wins Along the Way
22:00 - Managing Expectations and Preparing for Challenges
23:07 - Reinforcing Habits with Feedback Loops
24:06 - Staying Disciplined to Achieve Your Goals
24:24 - Summarising Your Goal Action Plan

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.

So tune in and discover:

• 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.
• 💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).
• 🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective funnel.
• 📈 Tools and Platforms to Supercharge Your Funnels – Explore the best tools for your budget, including free options, to build a funnel that converts.
• 💡 Pro Tips for Turning Leads Into Loyal Clients – Strategies to keep your audience engaged and excited about your services.

✨ And so much more! Tune in now to discover how funnels can revolutionise your HR consultancy.

PS - Click here if you want to get in touch with Anna: https://bit.ly/Unleash-Sales-IWP 

Timestamps:

1. [00:00] – Introduction: Nick welcomes Anna Barefield and sets the stage for the conversation about funnels.
2. [02:15] – What Is a Funnel?: Anna explains the concept of a funnel and why it’s vital for consultants to move leads from strangers to raving fans.
3. [05:30] – Why Email Lists Are Gold: The importance of capturing emails and nurturing leads through email marketing.
4. [08:45] – Simple Steps to Build a Landing Page: Anna shares how to create a basic landing page that captures leads effectively.
5. [12:00] – The Role of Freebies in Funnels: Tips on creating lead magnets that attract the right audience and why being generous with content pays off.
6. [15:30] – Email Sequences That Work: Structuring follow-up emails to deliver value, build trust, and lead to sales.
7. [19:00] – Choosing the Right Tools: A discussion on platforms like ConvertKit, Kajabi, and Mailchimp for building and managing funnels.
8. [22:15] – Maximising Funnel Performance: How to track metrics, tweak landing pages, and improve email sequences for better results.
9. [26:30] – Adding Paid Offers to Funnels: Strategies for upselling through funnels and turning leads into paying clients.
10. [29:30] – Closing Thoughts: Nick summarises key takeaways and Anna shares her contact details and special discount for listeners.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy.

So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss!

Tune in and discover:

🎯 The Mindset Shift That Transformed June Hogan’s Career – How she turned redundancy into a thriving HR consultancy.
🌟 How to Overcome the Fear of Niching – Why focusing on one area could unlock massive opportunities.
📖 June’s Inspiring Journey – From uncertainty to success, and the lessons she learned along the way.
🔧 Practical Steps to Creating Focus – Learn how clarity can supercharge your consultancy results.
📬 The Power of Starting Small – Why email lists and LinkedIn connections are more valuable than you think.
🤝 Building a Supportive Community – Hear June’s advice on finding your “tribe” and why it matters.
🎢 Balancing Flexibility and Focus – Actionable tips for committing to a niche without feeling stuck.

And if you want to connect with June then her website is here.


Timestamps:
0:00 - Welcome to Marketing Made Easy
0:23 - Meet June Hogan Career Coach
2:06 - Navigating the HR Landscape
3:14 - Defining Your Niche in Business
5:21 - Overcoming Initial Business Challenges
9:32 - Finding Focus with Ideal Clients
10:56 - The Importance of LinkedIn Engagement
12:04 - Building Audience Connections
19:00 - Website and Online Presence Tips
20:40 - Embracing Niching to Enhance Opportunities
25:39 - Reflecting on Growth and Changes
26:00 - Closing Thoughts and Future Steps

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.

Specifically, here’s what you’ll discover in this episode:

• The #1 mistake HR consultants make in their marketing – and how to fix it.
• Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.
• How to turn your LinkedIn profile and website into 24/7 sales machines.
• The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.
• Why most HR consultants fail at lead gen – and what to do instead

👉 So tune in now to create a consultancy that gets consistent leads, more clients, and bigger profits – all without working yourself to the bone!

Timestamp:
0:00 - Welcome to Marketing Made Easy for HR Consultants
0:29 - Key Elements to Attract the Right Clients
0:47 - Deciding Your Niche for Success
1:12 - Benefits of Choosing a Specific Niche
1:44 - Reducing Overwhelm in Marketing Efforts
2:39 - Crafting Solutions That Resonate with Clients
3:31 - Standing Out in a Crowded Market
4:34 - Defining Your Target Market Avatar
5:36 - Understanding Your Target Audience's Pain Points
6:48 - Messaging That Speaks to Your Audience
11:09 - Setting Up Your Website to Attract Clients
12:31 - Importance of a Professional Website
14:26 - Establishing Your Social Media Presence
15:26 - Highlighting Your Expertise on LinkedIn
17:40 - Creating a Compelling Lead Magnet
19:59 - Making Your Lead Magnet Accessible
22:26 - Developing a Lead Magnet Nurture Sequence
25:36 - Deciding on Your Lead Generation Method
27:12 - Focusing on Effective Lead Generation Strategies
28:30 - Marketing as a System for Business Growth

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.

🔊 Listen now to discover:

✅ How you can build stronger relationships with your clients – without spending all your time on calls.
💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients).
🚀 The secret ingredient that turns an average retreat into an unforgettable experience.
🌍 How to create a high-impact retreat that YOUR clients would actually pay to join.
💰 Why retreats can become your most profitable offering – if you structure them the right way.

🎧 Hit play now and learn how to use retreats to create deeper connections with your clients, deliver more value, and grow your consultancy!

Timestamps:

00:00 – Introduction: What this episode is all about
02:15 – The real definition of a retreat (it’s not just about relaxing!)
05:30 – Why retreats create stronger communities and deeper client relationships
08:45 – The biggest mistake people make when running a retreat
11:20 – How retreats help you speed up results for your clients
13:55 – The role of retreats in positioning yourself as an expert
16:30 – Why some industries struggle with retreats – and how to make them work
18:50 – How HR consultants can use retreats to support their clients’ business goals
21:15 – A powerful way to turn retreats into a long-term revenue stream
23:30 – Where to learn more and how to plan your own retreat

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.

So tune in and discover:

🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients.

💡 Why most HR consultants waste time posting about their expertise—and what to do instead to attract real leads.

🚀 The secret to making sales inside your Facebook group—without feeling pushy, awkward, or salesy.

🔑 How to get discovery calls booked straight from your group—so you never have to chase leads again.

🔥 The unexpected reason why some Facebook groups explode with engagement while others are ghost towns.

And much, much more.

Timestamps:

1️⃣ 00:00 – Introduction and setting the stage
2️⃣ 02:40 – How Nick and Zoe met + the power of Facebook groups
3️⃣ 05:20 – What makes a great Facebook group? (And common mistakes)
4️⃣ 08:00 – Why engagement matters more than endless content
5️⃣ 10:40 – The biggest reason HR consultants should have a Facebook group
6️⃣ 13:20 – How to turn your group into a lead generation machine
7️⃣ 16:00 – The importance of having clear goals for your group
8️⃣ 18:40 – How to use conversation starters to drive engagement
9️⃣ 21:20 – The secret to making sales inside your group without being salesy
🔟 24:00 – How Zoe grew her own paid community using this method
1️⃣1️⃣ 26:40 – How to balance personal and business content in your group
1️⃣2️⃣ 29:20 – Why most Facebook groups fail (and how to avoid it)
1️⃣3️⃣ 32:00 – The simple engagement hack that boosts visibility
1️⃣4️⃣ 34:40 – Biggest pitfalls to avoid when managing a group
1️⃣5️⃣ 37:20 – Final tips + where to find Zoe for more advice

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...

So tune in and discover...

🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place.

⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone.

🚦 How top experts protect their time—and why you should be doing the same in your HR consultancy.

💡 The tiny shift that makes clients see you as the go-to HR consultant (instead of just another option).

💰 Why you should charge for your calls so you NEVER give away free advice again—unless you choose to.

And much, much more.

Timestamps:

0:00 - Qualify Prospects Before Calls
0:44 - Understanding Qualification
1:19 - Filtering Before Conversations
2:10 - Protecting Your Time
2:55 - Advantages of Qualifying Prospects
5:09 - Avoiding Time Wasters
6:15 - Engaging With Serious Clients
8:29 - The Costs of Not Qualifying
12:38 - Steps to Qualify Prospects
15:44 - Starting Effective Conversations
16:50 - Managing Call Dynamics
18:02 - Creating a Mutual Understanding
20:45 - Outcomes of the Call
23:07 - Charging for Your Expertise
27:27 - Wrapping Up Qualification Process
28:51 - End Call with Clarity

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:

• Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark)
• How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. 
• Grow your list of leads with this simple LinkedIn tactic (...adds 5+ qualified prospects to your pipeline every week!)
• The single best strategy for getting people onto your mailing list. HINT: This is so SIMPLE you’ll struggle to believe it.
• The BEST place to network your business — most HR Consultants overlook this!

So tune in now to get all this and more.

Timestamps:

00:00 - Introduction: Nick and Hannah kick off the session with updates on their work and projects.
02:00 - Hannah’s lumpy mail strategy: How she followed up via LinkedIn and secured a client call.
05:00 - Structuring proposals: Hannah’s approach to modular pricing for flexibility.
08:00 - Pre-qualifying clients: Nick shares his framework for ensuring potential clients are ready to invest.
11:00 - Managing workload: Hannah discusses balancing large reorganisation projects while keeping a steady pipeline.
14:00 - Lead magnet strategy: Reviewing Hannah’s lead magnet and refining it for better impact.
17:00 - Lead generation tactics: How Hannah is structuring her outreach while ensuring she doesn’t overcommit.
20:00 - Preparing for a manufacturing summit: Hannah’s networking strategy and how she plans to stand out.
23:00 - Event marketing ideas: Discussion on branding, giveaways, and unconventional ways to attract attention.
26:00 - Final thoughts: Nick emphasises strategic networking and quality over quantity when approaching new leads.
28:00 - Next steps: Hannah and Nick plan a follow-up session for deeper brainstorming.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.

You’ll discover:

• Why charging for consultation calls is a no-brainer move that every HR Consultant should do.
• How to ask for a paid consultation call without losing the lead.
• When you should ask to be paid for consultation calls (HINT - You shouldn’t ask every time you speak to a potential client).
• Why your corporate experience works against you as a self-employed HR Consultant.
• What to do if someone refuses to pay for your time and expertise.

So tune in now to get all this and more.

Timestamps:

0:00 - Why Should HR Consultants Charge for Consultation Calls
0:45 - Value of Your Time and Expertise
1:46 - What's the Difference Between a Sales Call and Consultation Call
3:14 - Importance of Bespoke Advice
3:35 - When to Charge for Consultation Calls
4:05 - Handling Outbound Outreach
5:01 - Qualifying Leads Before Consultation
6:08 - Importance of Charging for Consultation Calls
7:07 - How to Avoid Time Wasters with Consultation Fees
8:36 - How to Increase Client Base with Paid Consultations
9:39 - Overcoming Hesitations to Charge for Consultation Calls
10:35 - How to Confidently Explain Your Fees
11:33 - What to do if someone refuses to pay for a Consultation Call
12:41 - Benefits of Charging for Consultation Calls
13:42 - Final Thoughts on Paid Consultations

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Ever Been Left in Proposal Purgatory?

Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.

No replies. No feedback. Nothing but deafening silence.

Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth.

In this week's episode, I'm ending the ghosting nightmare once and for all.

You’ll discover:

• The insanely clever question that gets a reply 95% of the time - even if it’s just to tell you, “no”.
• What to say to take control of the conversation so you aren't the one being ghosted anymore.
• How to improve your proposals so you don't get ghosted in the first place.
• Why ghosting happens - it's not always because they don't want to work with you.
• When to send chaser emails - and when to let the project go.

So tune in now to get all this and more so you never get ghosted again.

Timestamps:

• 00:00 – 00:51 | Why Do Clients Ghost Proposals?
• 00:51 – 02:09 | Is Ghosting a Rejection or Just a Delay?
• 02:09 – 03:31 | The Top 5 Reasons Proposals Get Ignored
• 03:31 – 05:13 | How Pricing Mistakes Cause Proposal Ghosting
• 05:13 – 06:25 | How to Write a Clear and Compelling Proposal
• 06:25 – 07:27 | The Best Time to Follow Up on a Proposal
• 07:27 – 09:30 | The Exact Follow-Up Email to Send After Being Ghosted
• 09:30 – 10:47 | The ‘Have You Given Up?’ Email That Gets Responses
• 10:47 – 12:26 | How to Politely Close the Loop on a Ghosted Proposal
• 12:26 – 13:53 | How to Qualify Clients to Avoid Ghosting
• 13:53 – 15:43 | Why Verbal Commitment Stops Proposal Ghosting
• 15:43 – 21:06 | How to Reconnect with Cold Leads and Win Back Business

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:

• How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.
• Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and workplace confessions that HR professionals can learn from.
• The Growth & Impact of HR Unboxed – With 35,000+ downloads and organic reach, the podcast has grown without PR agencies or ads—just engaging, real conversations.
• The Business Benefits of Podcasting – HR Unboxed has generated leads, built a strong personal brand, and even become a business of its own, attracting sponsorship.
• Marketing & Sales Insights – Natalie and Nick discuss how HR consultants should market in a way that fits them, rather than forcing strategies that don’t align with their strengths.

Timestamps for the Episode

00:00:00 – Introduction: Meet Natalie Ellis & HR Unboxed

00:02:15 – How HR Unboxed Started: A Happy Accident

00:04:30 – The Secret to HR Unboxed’s Success (35,000+ Downloads & Page 1 on Spotify)

00:06:45 – What HR Unboxed Covers: Confessions, Tribunals & HR Insights

00:09:00 – The Importance of Authenticity in Podcasting

00:11:20 – Why HR Consultants Should Listen to HR Unboxed

00:13:10 – The Role of LinkedIn & Social Media in Growing a Podcast

00:15:45 – Vetting Confessions: The Wildest HR Stories

00:18:00 – Why HR Unboxed Avoids Scripting & Editing

00:21:30 – How HR Unboxed is Inspiring Other Businesses to Start Podcasts

00:24:00 – The Power of Podcasting for Business Growth & Lead Generation

00:27:15 – Marketing & Sales for HR Consultants: Doing What Works for You

00:30:00 – The Unexpected Business Growth from HR Unboxed

00:33:45 – The Future of HR Unboxed: Expansion & Sponsorship Opportunities

00:36:30 – Final Thoughts & Where to Listen to HR Unboxed

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Most HR consultants overcomplicate their marketing.

They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.

Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.

But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.

Effectively, tactics without strategy don’t work.

So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:

• The simple 3-step formula ANY HR consultant can plug in to their business… And make getting HR clients easy, predictable, and repeatable.
  
  
• Why most HR consultants fail at marketing… Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money… whilst delivering minimal results.
  
  
• The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen… and what to do instead.
  
  
• A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.
  
  
• How to adapt your sales process to get more sales and avoid proposal ghosting for good.

So tune in now to get all this and more.

Timestamp:

• 00:00 – 01:06 | Why HR Consultants Struggle to Get Clients
•  01:06 – 03:05 | Why Generic Marketing Doesn’t Work
•  03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing
•  04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing
•  07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems
•  07:34 – 09:40 | Step 1: Pick a Clear Niche
•  09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier
•  12:15 – 13:39 | Finding the Right Niche for Your Consultancy
•  13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy
•  16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting
•  19:56 – 21:46 | Why Most HR Consultants Fail at Marketing
•  21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.

So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.

And then you go and experience an awkward AF afternoon.

Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more.

You think this is the exception rather than the rule, so you keep trying more networking events.

And another… and another.

Same thing on repeat - few leads, few clients, few sales.

Mainly just an awkward waste of time though.

Sound familiar? 

If so, this is the podcast for you, my friend.

You’ll discover:

• Why networking might be the worst lead gen strategy for HR consultants.
• Which lead gen method is actually the best method for you.
• The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.
• How to get leads for your HR consultancy without even leaving your house.
• The Big Networking Lie: Why it keeps your HR consultancy stuck
• Everyone says “Just network more” – Here’s why that’s bad advice
• How to implement the RIGHT lead gen method for you.

And much much more. 

Timestamps:

00:01 – 00:12 | Why HR Consultants Struggle to Get Clients Through Networking
00:12 – 01:06 | The #1 Networking Myth Holding HR Consultants Back from Getting More Clients
01:06 – 01:34 | Why Networking Might Be the Worst Lead Gen Strategy for HR Consultants
01:34 – 02:29 | Why Networking Doesn't Deliver Business Growth
02:29 – 03:42 | The Illusion of Progress – Why Networking Feels Productive But Isn’t
03:42 – 05:05 | Networking vs. Content Marketing: Why One Scales and the Other Doesn’t
05:05 – 06:26 | The Real Cost of Networking: Time, Money, and Lost Opportunities
06:26 – 07:35 | Is Networking a Waste of Money?
07:35 – 09:13 | Why Networking Only Works for Extroverts (And What to Do Instead)
09:13 – 10:41 | The Unpredictability of Networking: Why It’s Like Gambling for Clients
10:41 – 12:11 | The Smarter Way to Get HR Clients Without Relying on Networking
12:11 – 13:26 | The Best Lead Gen Strategy for HR Consultants Who Love Writing
13:26 – 14:00 | Video Marketing for HR Consultants
14:00 – 14:36 | How to Get HR Clients with Cold Emails & LinkedIn
14:36 – 15:03 | The Power of Paid Ads: How to Automate Your Lead Generation
15:03 – 15:54 | The One Lead Gen Strategy That Works For HR Consultants
15:54 – 16:34 | How to Make Lead Generation Feel Easy
16:34 – 16:50 | The Proven 7-Step Process to Build a £70K HR Consultancy
16:50 – 16:57 | Next Steps: How to Get More Clients Without Networking

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

There’s a huge myth in the HR Consultancy world that catches EVERYONE out.

What’s the myth? 

“SMEs are a target audience.”

Wanna know why this myth is destroying your business? 

And what to do instead so you can…

• Leave your peers and competitors in the dust…
• Get an abundance of leads and clients queuing up to work with you…
• And finally make marketing your HR Consultancy easy?

Then click here and listen to this special episode.

‘Cos it could be the moment everything changes for you. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.

Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.

Meaning, they're wasting their time firing posts and DMs into the void.

So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... 

Then this is the episode for you, my friend.

You’ll discover:

• A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.
• The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.
• Why you shouldn't post on LinkedIn AT ALL... unless you have at least one of these two essential skills
• WHAT to say to people and WHEN so you actually get leads and clients instead of being ignored.
• When should you post content just because someone else told you to? Never. You should never post content simply because someone says so - and there’s a good reason for that.

And much, much more.

So if you want more leads and clients from LinkedIn then listen to this episode and get to work.

Because getting clients on LinkedIn ain't difficult when you know what you're doing.

Timestamps:

• 00:00 - Why Your LinkedIn Content Isn’t Getting Clients
• 00:34 - The 5 Biggest LinkedIn Myths Wasting Your Time
• 02:18 - What to Post on LinkedIn to Get Clients
• 03:01 - The 10 Costly LinkedIn Mistakes HR Consultants Make
• 09:04 - How to Get Clients on LinkedIn as a HR Consultant
• 10:16 - A 4-Step Strategy to Get Leads and Clients on LinkedIn
• 11:06 - What to Say to Get Leads and Clients on LinkedIn

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Join The Fastlane Formula – and work with me 1-to-1 to fast-track your results and build your £70K+ business faster (and easier) than going it alone.