Marketing Like a Mother (Olivia Radcliffe)

This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!).
Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte.
In this episode, Susan and Michelle talk about:
What User Experience (UX) is
How copywriting and UX are an unlikely match made in heaven
Susan's best advice for getting started using UX copywriting in your business
Using Design Thinking in your business to improve your results
And a whole lot more!

Timestamps
00:03 Exploring UX Copywriting
02:24 Role of UX and Copywriting in Enhancing User Experience
04:11 Conversation on the Benefits of UX in Digital Marketing
05:54 Marrying UX and Copywriting
07:47 The Merging of UX Writing and Conversion Copywriting
09:11 Conversation on UX and Copywriting Techniques
10:44 Exploring UX Copywriting for Small Businesses
16:42 Exploring User Journeys for High Ticket Services
19:19 Conversation on UX Testing and Evaluating User Experience
21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design
24:15 Exploring Design Thinking and UX Principles for Online Businesses
26:00 Exploring UX Copywriting
27:26 Heading: UX Design Tips for Busy Business Owners

Connect with Susan Here:
http://susanreochcopywriter.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the third episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

About The Guest:
Meg Burrage is the founder of Collaboration Station, a platform that helps entrepreneurs grow their businesses through collaboration strategies. She is an expert in Kajabi and has a passion for helping others succeed in the online business world.

Summary:
In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews Meg Burrage, the founder of Collaboration Station. They discuss the power of collaboration in growing a business and share insights on how to effectively collaborate with others. Meg shares her personal journey of starting her online business and how she found her passion for helping others through collaboration strategies. She also provides valuable tips on finding the right collaboration partners and setting clear expectations for successful collaborations.

Key Takeaways:
Collaboration strategies, such as bundles and virtual summits, are effective ways to grow your email list and reach a wider audience.
When collaborating with others, it is important to find partners who align with your objectives and have proven experience in their field.
Clearly communicate your expectations and desired outcomes to ensure a successful collaboration.
Trust your instincts and be selective when choosing collaboration partners to avoid potential red flags.
Timestamps
00:02 Introduction to the podcast and guest, Meg Burrage
01:12 Meg's online business journey and transition to collaboration strategies
02:45 Meg's unexpected move to the Netherlands
05:41 How Meg has been able to manage her business while moving and having a family
08:40 The importance of starting with services before creating online courses
10:59 Different types of collaborations, such as bundles and summits
15:29 The benefits of collaborating with others and finding the right partners
19:35 Entry points for collaboration, even with time zone constraints
22:40 Tips for finding good collaboration partners and avoiding red flags
29:00 The importance of setting clear expectations in collaborations
32:14 Balancing work and family life, including the use of childcare
35:07 Meg's plans to delegate tasks and hire a virtual assistant
37:35 How to connect with Meg and join the Collaboration Station community

Learn more about Meg here
https://www.megburrage.com/
https://www.facebook.com/KajabiMeg/
https://www.instagram.com/meg.burrage/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities.

Laura is a marketing mentor for people who sell their expertise online as services, courses, programs, memberships, and more. She often works with people who need to shape their business around Life Stuff (and as a neuro-ambiguous, spoonie, mum to two boys that were home-educated, she has plenty of experience doing that for herself!)

In this episode, Michelle and Laura discuss:
How Laura started her business when life got nuts and nothing else would work
Creating a business that feels comfortable and not striving for more
Laura's experiments with urgency and pricing
Shaping your business with intentional experimenting
Figuring out what works for you and respecting your own boundaries
Timestamps
00:02 Marketing Strategies for a Family-Friendly Business
02:16 Reflection on Corporate Career and Family Life Challenges
03:40 The Journey to Becoming a Successful Entrepreneur
05:01 Navigating a Decade of Business Adaptations: From Blogging to Mentorship
07:18 Exploring Adaptability and Self-Awareness in Business

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:
Olivia's strategy for reviving her list after taking a 2 YEAR break
How to get people on your list
How to choose a platform
Which metrics to track
Olivia's (somewhat) controversial daily email strategy
How to set up a "getting to know you" sequence
Batch creating vs writing in the moment
And more!
Other links in the episode:
ConvertKit
Freakonomics Podcast
https://www.thebluebellgroup.com
https://www.michellepontvert.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.

Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.

Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.

In the episode, they discuss:
How you as a business owner can begin to plan for maternity leave (or any extended leave!)
How to transition from “my business is my baby” to “my business is my capable adolescent”
What if you’re a solopreneur?
How to build a business that’s “life-proof”
What “maternity leave” actually looks like
How to decrease your stress level while out on leave
Alyson’s and Olivia's own maternity leave stories
And more!
You can learn more about Alyson at https://www.mastermaternityleave.com or she is @mastermaternityleave on social!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency.

In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and consistently show up for their audience.
They discuss:
The steps to grow a business
CEO responsibilities
Authentic branding strategies
When to hire in your business
The importance of being “mom” first
And more!

Timestamps
03:12 Embracing Different Needs and Steps to Grow a Business
04:57 CEO Responsibilities and Authentic Branding Strategies
06:45 Building Trust and Consistency with Audience and Team Members
09:34 When to Hire for Your Business
11:15 Busy Mom and Entrepreneur on Navigating Business Growth
13:18 Prioritizing Yourself and Finding Success
19:35 The Importance of Being a Mom First and Acknowledging Life's Circumstances

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.

They discuss:
- Waking Up Your Imagination
- Playing with Your Imagination
- Stretching Your Imagination
- The Power of Boredom and Stillness
- Bringing Your Child Along for the Ride
- and more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of Marketing Like a Mother, co-hosts Michelle Pontvert and Olivia Radcliffe are delving into Michelle's background as an entrepreneur and her journey to where she is today. Michelle shares her experience of being let go from her job during maternity leave and her decision to transition from the film industry to starting her own business. She discusses the challenges she faced and the lessons she learned along the way. The conversation also touches on Michelle's experiences living in different countries and how they have shaped her perspective. Overall, the discussion highlights Michelle's resilience, adaptability, and commitment to creating a business that aligns with her values and personal circumstances.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’re a mom, you’ve probably been given the advice at one point or another to “sleep while the baby sleeps.”

And, as busy entrepreneurs, we’ve had the importance of self-care and taking a break drilled into our heads.

But how can you find time to pause and recharge when it seems like everything you’re doing is an urgent and important priority?
In this latest episode of the Marketing Like a Mother podcast, Olivia Radcliffe and Michelle Pontvert discuss how to take a break from work as a busy entrepreneur. They shared their own experiences with fatigue and exhaustion, particularly as parents with young kids.

The two mompreneurs discussed how the idea of being busy has become a source of pride and status in society, but that it is not necessarily indicative of productivity.
But is it possible to be busy without feeling so stressed and frazzled?

Timestamps
00:00 "How to Take a Break and Prioritize Self-Care as an Entrepreneur"
02:25 Exploring Strategies for Managing Fatigue During Difficult Seasons
04:13 Heading: Dealing with Fatigue: Strategies for Managing Mental and Physical Exhaustion
05:48 Conversation on Overcoming Mental Blocks to Productivity
08:40 Conversation on Strategies for Managing Mental Fatigue and Finding Time for Self-Care
13:37 Heading: The Challenges of Balancing Business and Personal Life on Social Media
14:55 Exploring Strategies for Maintaining Boundaries and Self-Care in the Digital Age
22:02 Conversation Summary: Strategies for Building Habits and Visual Cues
23:59 Work-Life Balance for Solopreneurs: A Conversation with [Name]
25:43 Exploring Balance in Life and Work: A Conversation on Mode Switching and Compassionate Space
29:13 Conversation on Balancing Open Tabs and Achieving Life-Work Balance
31:09 Heading: The Importance of Taking Time to Rest and Be Present in the Moment
32:51 Modeling Emotions for Children: Benefits of Demonstrating the Full Experience of Emotion
36:32 Conversation on Managing Mental Load and Setting Boundaries
37:37 Conversation Summary: Strategies for Productive Time Management for Busy Moms with Businesses

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations
Other links mentioned in the show:
Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlist
If you need help finding collaboration opportunities, contact us at info@marketinglikeamother.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills.

In this episode we talk about:
- How Vix transitioned from being a teacher to an online educator and mentor
- Why she's so passionate about helping fellow entrepreneurs improve their teaching skills
- The importance of focusing on the desired outcome for learners
- Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle talk about different launch strategies they've tried in their businesses.

They share what worked, what didn't work, and the 3 main components to keep in mind when choosing your own launch strategy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies.

In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business.

Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle.
In the episode, Olivia and Andrea discuss:
The difference between a case study and a testimonial
Andrea’s framework for creating effective case studies
How to repurpose case studies
How to incorporate case studies into your marketing strategy
And more!

Timestamps
01:28 The importance of case studies in marketing
01:42 Difference between a testimonial and a case study
02:28 Businesses that can benefit from case studies
03:15 Tips for incorporating case studies into marketing strategy
04:25 Andrea's framework for creating effective case studies
06:11 Repurposing case studies for maximum return on investment
06:42 Identifying the best person to participate in a case study
07:15 Tips for getting buy-in from participants and ensuring their approval
07:47 Importance of sharing existing case studies with potential participants
12:28 Mistakes to avoid when creating a case study
12:55 Doing a case study without interviewing the customer
13:24 Asking the wrong questions or not asking the right questions
14:17 Repurposing case studies in social media and on a website
18:10 Benefits of evergreen content and high return on investment
21:28 Designing a case study for maximum impact

Learn More About Andrea Here:
https://andreahaschart.carrd.co/
FREE copy of How to Repurpose Your Case Studies
https://www.linkedin.com/in/andreahaschart/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is talking with the incomparable Shelly Bortolotto. Shelly is a full-time life coach who is fascinated by how our thoughts create our results. She works with her clients to teach them how to manage their brains so they can find and follow joy again.
She honed her coaching skills through certifying at the Life Coach School. Her coaching skill, combined with an incredible ability to hold space, creates a coaching experience that has a profound and lasting impact on her clients.
In the episode, you’ll learn:
The 3 beliefs you need in business
What to do when you’re stuck in guilt or shame and can’t move out of it
How to manage your internal blame
Stopping negative self-talk habits
What to do when you find yourself slipping into the rut
High-value cycles vs low-value cycles
And more!

You can connect further with Shelly here: https://www.facebook.com/shelly.kidd.52

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

They discuss:
- How Hailey fell in love with LinkedIn for lead generation

- Networking vs content creation
- How to send non-sleazy connection requests
- Lead generation strategies for LinkedIn
- Bio optimization tips
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this week’s episode of the Marketing Like a Mother podcast, we explore the topic of networking, both for the purpose of making sales as well as for making potential collaboration connections.

We discuss:

⭐️ Networking as an industry standard for looking for clients, partners, collaborators, and prospecting

⭐️ Networking as introverts

⭐️ The pros and cons of “traditional” in-person networking vs online networking

⭐️ Facebook group networking strategies

⭐️ How to build momentum through networking

⭐️ “Breadcrumbing” in social groups - what it is any why it can backfire

⭐️ And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.

Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way.

In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.

Lizzy and Michelle also discuss:
The benefits of low cost offers

Utilizing Voxer for coaching

When to add a $9 offer to your business

Whether to start with a freebie or low-ticket offer

And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive.

Here's some of what you'll learn:

- The definition of REAL productivity
- How multitasking actually affects your brain
- How to maximize productivity with limited time (without compromising your free time)

Contact Debbie: www.itssimplyplaced.com
Contact Olivia: www.thebluebellgroup.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless.

This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore.

Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level.

In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners.
Olivia and Christina also discuss:
The steps to take when launching a product
How products fit into the overall customer journey
Understanding product-market fit for digital products
Protecting a physical product with a patent or trademark
Launch strategies for physical and digital products
And more!

Timestamps
07:09 The challenges of bringing a product to market
09:50 Proven strategies that Christina uses to help business owners achieve their goals
10:54 Steps to take when launching a product
11:14 Protecting a physical product with a patent or trademark before launching
11:22 Understanding product-market fit for digital products
12:02 Considering where the product fits in the overall customer journey
14:33 Launching digital products such as templates
15:15 Launching products through events
15:45 The benefits of pre-selling a product launch
16:12 Finding manufacturers and sourcing materials for physical products
18:00 Launch strategies for physical and digital products
18:44 The benefits of having a waitlist for physical products
19:18 Authenticity in marketing and the importance of being real with your audience
21:30 Founding member launches and the benefits of establishing social proof
24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing
27:00 Setting goals and breaking them down into steps to get there
Learn more about Christina here:
https://www.agapeprofessional.com
https://www.facebook.com/theproductdoula
https://www.instagram.com/agapeprofessional

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching.

They discuss:
- Choosing and Pursuing a Book Idea
- Breaking Free from Structure
- The Art of Writing Books for Children
- Encouraging Creativity in Young Authors
- Traditional Publishing vs. Self-Publishing
- Embracing Creativity in Motherhood
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

When you think about your business and the hurdles you face, what comes to mind? For the majority of entrepreneurs - especially entrepreneurs who are also juggling other priorities like raising kids - time is almost always on that list.

In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella.

Jaimee mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program which gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good.

In this episode, Olivia and Jaimee explore:
Why trying to use a “template” to plan your time doesn’t work
The downfall of multitasking and what to do instead
How some unknown limiting beliefs could be holding you back
A simple exercise to shift your mindset and change how you see time
And more!

Timestamps
01:23 The common challenge for mompreneurs
03:12 The importance of not living in guilt and regret for missing important moments with family.
04:53 Work-life balance may look different than expected, but it is possible.
05:13 Time management and productivity are not one-size-fits-all solutions.
06:08 The importance of shaping time around desired experiences rather than trying to fit into a template.
07:26 The hustle culture mentality leads to constantly adding more tasks and setting unrealistic expectations.
08:04 Band-aid solutions, such as adding more apps or outsourcing, do not address the root issues of time management.
10:34 The Time Power Program focuses on four pillars: audit, vision, structure, and plan.
12:15 When to outsource.
13:14 Clarity and vision do not have to be grandiose; they can be practical and personalized.
16:22 Multitasking can lead to context switching and anxiety, hindering productivity.
16:43 Shifting the mindset around time is crucial for taking control of one's time.
18:05 Time should be treated as an active choice, not something that happens to you.
19:28 Limiting beliefs about time can be overcome through mindset shifts and intentional living.
20:06 A simple exercise to shift mindset is to change the way you speak about and treat time.
21:34 Money and abundance rarely discussed in relation to time, but time is more valuable than money.
21:59 Language shapes our thoughts and interactions with the world, so stop saying "I don't have time."
24:14 Releasing blame on time allows for empowerment and the ability to make desired changes.
26:07 True success is having time for freedom and space, not just filling up every moment.
28:07 Shifting away from the hustle culture and embracing a healthy relationship with time.

Learn more about Jaimee here:
https://www.jaimeecampanella.com
FREE 3 Shifts to Take Control of Your Time
https://www.linkedin.com/in/jaimeecampanella/
https://www.facebook.com/jaimeecampanellaco
https://www.instagram.com/jaimeecampanellaco/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors.
In the episode, they discuss:
How to leverage your stories to grow a business
Strategies for writing a book quickly
The benefits having a published book can have for your business
The publishing process…and how much to budget for it
How to leverage your book to increase visibility and revenue
And more!

Timestamps
0:00:03 Helping Brilliant and Busy Women Scale Their Businesses
0:02:48 Conversation on Leveraging Stories to Grow a Business
0:03:59 Exploring Strategies for Writing a Book Quickly
0:05:44 Exploring the Mindset of a "Heck Yes" Client and the Publishing Process for a Book Launch
0:10:45 The Benefits of Leveraging a Published Book for Women Entrepreneurs
0:13:39 Creating a High-Ticket Offer Through a Multi-Author Book
0:15:24 Exploring the Benefits of Writing a Multi-Author Book for Women Entrepreneurs
0:18:14 The Benefits of Investing in Quality Book Publishing
0:20:01 Leveraging Your Book to Increase Visibility and Generate Revenue
0:23:14 How to Write a Successful Book and Grow Your Business

How to Connect with Danielle
www.ConfidentConcept.com
FREE! How to Write Books that Actually Make Money
https://www.linkedin.com/in/danielle-mendoza-3059788a/
https://www.instagram.com/confident.concept/
https://www.facebook.com/danielle.dietlinmendoza

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

​Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia Myles about the power of video and how you can overcome your camera-shyness to boost your business.
In this episode, Julia and Michelle dive into:
⭐️ Building your confidence to show up on camera
⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars and creating course content
⭐️ Building up to showing up "live" with strategic rehearsals that prime you for the “real thing”
⭐️ And a masterclass in using your voice to share your message more compellingly
⭐️ ... and so much more!

Other Links in the Episode:
https://www.juliamyles.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the second episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Michelle Pontvert is joined by Brandi Mowles, founder of Serve Scale Soar® and Conversions for Clients™.
Brandi is also a wife, mom, self-proclaimed taco snob, podcast host, and online marketing expert. She transformed her family’s life by building a 7-figure business in just two years, giving them more choices and freedom than she ever could have imagined. Now, she’s obsessed with helping women take more action and earn more so that they too can create a life of more choices.
In the episode, Michelle and Brandi discuss:
Going from 6-figures as a service provider to reaching 7-figures a year by adding courses, digital products, affiliates, and more.
How Brandi is preparing for maternity leave in her business
Hiring a team plus the 2 questions you want to ask on your applications for perfect-fit hires
And more!
Timestamps
00:03 "Exploring the Transition from Service Provider to Digital Product Creator with Brandy Mals"
02:01 Exploring Multiple Revenue Streams for a One-on-One Service Provider
03:47 Preparing for a New Baby While Running a Business
05:31 Scaling a Business During Pregnancy
09:22 Building a Successful Team
12:47 Hiring Quality Contractors and Employees
14:20 Lawyer-Turned-Marketer on Developing a Marketing Minutes Strategy
17:07 Practical Tips to Help Service Providers Scale Their Business

Learn more about Brandi here:
https://brandimowles.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!
Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!
In this episode Michelle and Jaimee chat about:
Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 support
Finding the right audience and offers for your business that light you up and fit your life, and let go of the rest!
How investing in support, mentorship and education unlocked things for her business
Networking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right people
And leaning into your mum instincts in business to empathize, support and encourage your community
Links in the episode:

https://www.websiterestyle.com/Kajabi-templates

For a 10% discount on any of my Kajabi templates, email Jaimee at jaimee@websiterestyle.com and tell her that you listened to this amazing podcast!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going.

In this episode, we talk about:
- Why we decided to close our joint business
- How we came to this decision and how we're navigating closing the joint business while keeping our solo businesses and podcast
- Maintaining our friendship and supporting each other through this process
- How we're actually closing the business
- Transitioning the podcast to Substack for show notes and emails!
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.

In this episode, Lee and Michelle dive into:
Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen
How Lee grew her business out of a gap in the market, being the only woman in her field and business
How she balances all the different sides of her business with 3 kids on the spectrum
How her family operates as a team like her business and how she’s leaning into doing business her way
... and so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like A Mother podcast, we’re sharing a behind-the-scenes look at our first experience hosting a bundle.

We wanted to host a bundle for a number of different reasons, including to connect with contributors, grow our email lists, get our offers further out in the world, and to have a unique platform to share about our joint business, the Like a Mother Movement, on a different level than just selling.

We were highly motivated to create a bundle that was geared towards helping moms with businesses (or anyone with limited time) grow their businesses with less time and less stress. And thus the Ready, Set, Grow! Bundle was born.
In this episode, we share our biggest takeaways from our experience as well as the actual stats from the cart-open period, including the conversion rate and number of purchases.

If you’re thinking about running a bundle, this episode is for you!

Other links mentioned in this episode:
Softr*
Mailerlite
Squarespace*
Airtable*
Thrivecart*
Lizzy Goddard*
The Bundle Formula (Dama’s Program)*
*These are affiliate links, where we will receive either commission or account credit if make a purchase or sign up. We only recommend things we love, and there is never any additional cost for you!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.

Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the challenges of maintaining objectivity during editing. She also talks about the importance of celebrating small milestones and the support system she built around her, including beta readers and external editors. The episode wraps up with a look at Olivia's marketing strategy for the book launch and an invitation to join the virtual launch party.

Tune in to hear the behind-the-scenes details of writing Hold My Juice Box and get inspired to tackle your own big projects, no matter how daunting they may seem.

Key Takeaways:

The importance of challenging mindset blocks like mom guilt.

Practical tips on fitting a big project into an already full schedule.

The value of external feedback and setting aside time to gain fresh perspectives on your work.

How to celebrate small wins along the journey to keep motivation high.

An inside look at the transition from writing to marketing a book.

Click below to get on the waitlist to be the first to hear about when the book drops + opportunities to win exclusive goodies, merch, and more!

Join the Book Waitlist

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once.
In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities.
They discuss:
Some key steps that a lot of entrepreneurs miss when starting a new project
The importance of accountability and collaboration
The secret sauce for their own success in chasing new ideas
How to stay focused and productive while still allowing yourself to be inspired by new ideas
And more!
Timestamps
00:03 Chasing the Shiny Things: A Discussion on Multi-Passionate Entrepreneurship
02:34 Conversation on Productively Chasing Ideas and Prioritizing Projects
04:28 Exploring Strategies for Managing Multi-Passionate Brains
06:05 Exploring the Benefits of Evaluating a Shiny New Idea
07:55 Exploring the Benefits of Taking a Step Back Before Chasing a Shiny Idea
11:34 Conversation on Fear of Success and Planning for Success
13:13 Conversation on the Benefits of Planning and Prioritizing Projects
18:13 Iterative Approach to Product Development
19:38 Conversation Summary: Evaluating and Refining Goals and Plans
21:16 Exploring the Benefits of Shiny Squirrel Chasing
22:42 Joining the Shiny Squirrel Chase's Club

Other Links in this Episode:
The Shiny Squirrel Chaser’s Club
Exploring Shiny Ideas As Multi-Passionate Entrepreneurs

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week we're doing things a little differently over on the Marketing Like a Mother podcast!
We sent out a call for your burning questions and we're sharing our honest answers to things like:

How we're really juggling all these businesses
Transitioning from service provider to digital products
How to get clients to embrace Voxer
Niching down as a multi-passionate entrepreneur
And planning for maternity leave...
Oh and we're sharing a very big surprise life announcement from Olivia...

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Carrie Flynn, owner of Virtual Simplicity. Carrie specializes in helping her clients get their online programs created, designed, and ready to launch using her Zen Launch Formula, so they can launch with ease and maximize profits fast.
In this episode, Carrie shares some of her actionable tips about how she grew her own business to 6-figures while being a mother to young kids and working full-time as a teacher.
Other Links in the Episode:
Virtual Simplicity, LLC
Carrie’s Facebook
Carrie’s Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington.
Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own client-winning websites through her signature Rock That Website program.
Vicky’s work is all about helping people who aren’t comfortable with marketing and technology to understand how to create a website that is fully focused on growing their impact and their business.
In this episode, you’ll learn:
How to avoid burnout
How Vicky transitioned from done-for-you and 1:1 services to group
How to overcome mindset blocks around raising prices
How to set boundaries…and stick to them
All about how Vicky handled running a business with a husband often gone with the military, annual house moves, and two young kinds
How to create a sustainable busines model
Other Links in the Episode:
Facebook: https://www.facebook.com/thewebsitementor/
LinkedIn: https://www.linkedin.com/in/vickyetherington/
Instagram: https://www.instagram.com/thewebsitementor/
Pinterest: https://www.pinterest.co.uk/thewebsitementor/
YouTube: https://www.youtube.com/c/VickyEtheringtonTheWebsiteMentor
https://en.wikipedia.org/wiki/Pomodoro_Technique
https://thewebsitementor.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Are you a bit burned out with the social media hamster wheel? 🐹 This one’s for you!

This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media.
In the episode, we discuss:
What we DO do on social
Our favorite alternative marketing strategies
How the different strategies play to our different strengths
The #1 component to truly excellent marketing (in our opinion 😉)
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fourth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business.
You’ll learn:
How not to get overwhelmed with ALL the data
How knowing the data helps you move forward in your business
How to pinpoint which metrics you should be tracking
How to make sure what you’re doing is adding to your bottom line (and isn’t just busywork disguised as productive work…)
Her recommended tools for tracking data
What to do if you’re naturally NOT a “numbers” person
How much time you should be spending tracking data and how often you should be looking at your numbers
Other Links Mentioned in this Episode:
https://www.productivityplusva.ca
10 KPIs You Can Start Measuring Today
Google Data Studio
Google Analytics

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!

In this episode, we talk about:
- Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter.
- Shifting focus to mentoring and coaching female entrepreneurs.
- The importance of streamlining processes and automating tasks to save time and energy
- Recommended software tools: CRM systems, project management tools, and automation platforms.
- Emphasizing the need to build a business that prioritizes your life and makes space for family time.
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast.
In this episode, you’ll learn:
Why women should iinvest more than men
What your beliefs, values, and mindset have to do with your financial situation
What you can do NOW to improve your financial situation
What you can do now in this economic and political climate to ensure your future financial success?
Why women shouldn't delegate their money to their man
Other Links in the Episode:
Effortless Money: How to Align Your Wealth and Your Woo
https://victoriasexton.com/
https://www.linkedin.com/in/victoriarsexton/
https://www.facebook.com/VictoriaFinancialCoach
https://www.instagram.com/victoriafinancialcoach/
https://www.pinterest.com/VictoriaFinancialCoach/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with online health and fitness coach, Molly McNamee.
Molly has been in the fitness industry for 10 years. She believes everyone should feel confident and empowered by their fitness routine, instead of overwhelmed and exhausted.
In the episode, Molly and Olivia touch on the challenge of making time for personal wellness while having so many other priorities to also focus on as well as helpful tips for how to incorporate exercise simply and easily into your busy lifestyle.
They also discuss:
The physical benefits of conscious movement throughout the day
The little ways they both intentionally fit exercise in their packed schedules
The first step to improving physical well-being
How to break out of the yo-yo cycle with habits
And more!
Timestamps
02:07 Conversation on Finding Time for Self-Care in a Busy Schedule
03:33 Incorporating Exercise into Everyday Life
05:54 The Benefits of Physical Fitness for Mental and Physical Wellbeing
09:23 Benefits of Movement and Sustainable Wellness Routines
11:41 Conversation on Breaking Out of the Yo-Yo Lifestyle and Making Small Changes for Sustainable Habits
16:38 Exploring Self-Care and Wellness
18:32 Simplifying Wellness and Self-Care for Busy Moms

Learn more about Molly here:
https://mollymcnamee.com/
Instagram
LinkedIn
Get a FREE week of membership in MFit!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Olivia Radcliffe interviews Jenny Suneson, founder of the Savvy Podcast Agency, on the topic of podcasting for mompreneurs. They discuss how Jenny helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny shares her journey from social media marketing to podcast management and the flexibility it offers for working moms. They also discuss strategies for promoting offers on podcasts and the importance of mindset in podcasting success. The conversation concludes with tips for getting started in podcasting and measuring success.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle sit down and talk about the tech tools that they've used at the different stages in their businesses.

They review their MUST HAVE tools they can't function without today, as well as a few they've tried and gotten rid of over the years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is talking with Jenna Hermans about:
- Addressing the common misconceptions and clichés surrounding self-care.
- Discussing the importance of prioritizing self-care basics for overall well-being.
- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.
- Providing practical tips and suggestions for incorporating self-care into a busy schedule.
- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.
- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers.
In this episode, we talk about:
- The need to align the customer journey with business goals
- Crafting high-end experiences for your audience
- Post-purchase experiences play a vital role in nurturing the audience and building relationships
- Continuously evaluating and refining your customer journey to ensure it meets your audience's needs and expectations
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘

In the episode, we chat about:
The biggest lessons learned and how we've grown (in all the ways) over the past year.
Some of the more memorable moments from 2023
Our key takeaways and insights gained from challenges and successes.
Plus our favorite tips for actually implementing lessons learned in the upcoming year
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line.
In the episode, Olivia and Julia discuss:
The convenience and effectiveness of podcasting
How podcasting can help, depending on your specific audience
How to use podcasts as a tool in your marketing strategy
Adding audio in other areas of your business
And more!

Timestamps
02:34 The Benefits of Launching a Podcast to Reach Your Ideal Audience
04:44 The Benefits of Multitasking with Podcasts
06:03 Conversation on Authentically Marketing Premium Programs Through Podcasting
11:08 Using Podcasts as a Tool in Your Marketing Strategy
13:58 Exploring the Benefits of Paid vs. Free Podcasts
18:59 Conversation on Balancing Work and Family Life
20:24 Starting and Growing a Podcast

Learn more about Julia here:
https://www.juliamhickman.com
Free - Which podcast format is for you?
The Elevated Femmes Movement Podcast
LinkedIn
Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera.
Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace.
In this episode, Laura and I discuss:
Lessons from a “flopped” launch
How connecting deeply with your audience is the key to success
How that connection starts with first connecting with ourselves
The steps to take to establish that connection
Balancing the science and the woo
How Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped her

Other links mentioned:
https://lauraellera.com/
https://lauraellera.com/neurosciencediploma
https://www.instagram.com/iamlauraellera/
https://www.facebook.com/lauramarieellera
https://lauraellera.com/podcast/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the first episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Michelle is chatting with brand photographer Ally Berry about how to feel confident in your brand photos and how your brand photos can help instill some extra confidence in the eyes of your potential clients.

Ally is an award winning portrait and personal brand photographer from Sussex. She helps creative entrepreneurs conquer the fear of being photographed and empowers them to show up in their business, website and social media with confidence and ease.

In this episode you'll learn:
The importance of confidence in marketing
The power of good brand photography
Building confidence through your photos
How to plan for a killer photoshoot
Tips to help feel less camera-shy

Other links in the episode:
www.allyberry.co.uk
pages.allyberry.co.uk/top-tips

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Emma Johnson, a business-success strategist at Emma Johnson And Co., shares her expertise on systems and automation in this episode of the "Marketing Like a Mother" podcast. She emphasizes the importance of managing time effectively and implementing systems and strategies to build a flexible business. Emma encourages listeners to document their daily activities, identify income-producing tasks, and prioritize their time. She also advises creating passive or semi-passive income sources by packaging existing resources and offers. Emma's approach focuses on protecting time, finding balance, and achieving success on one's own terms.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach.

Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full.

Michelle and Carina discuss...
- Carina's story of creating her planner and business based on her need to find a way to hold herself personally accountable for her own health
- The concept of leaning into your strengths as a business owner
- How she worked through shiny object syndrome to find the marketing activities that suited her best and served her business well
- How to set realistic personal goals and expectations based on you as a person (not outside expectations)
- How not everyone has to be a morning person to be successful
- How to shape your business around your strengths

Carina has been featured on BBC Radio, contributed to Stylist magazine, and served as a panelist at Enterprise Nation UK.

You can learn more about Carina on her website http://www.ponderlily.com/ or connect with Carina on Instagram @weareponderlily.

Other links in this episode:
15% discount on all products with code LIKEAMOTHER until December 30, 2022
Free productivity blueprint for female entrepreneurs https://calendly.com/ponderlily/coaching-bespoke-personal-productivity-blueprint
Free productivity archetype assessment https://ponderlily.com/pages/quiz?_pos=1&_sid=0b9b1b8e1&_ss=r

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Motherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their lives.

Melissa's passion lies in helping these women transcend feelings of insecurity, isolation, and overwhelm, and guiding them toward a place of confidence and fulfillment as they navigate their roles as mothers. Drawing from her extensive experience as a psychologist and her personal journey as a mother without her own mother, Melissa sheds light on the unique challenges faced by motherless daughters and the transformative power of healing.

In the episode, Olivia and Melissa discuss:
The 4 types of people we need in our lives
The importance of having a supportive community
Finding your niche and place in business
Exploring different coaching avenues
And more!

Timestamps
00:03 Conversation between Olivia Radcliffe and Melissa Riley on Mama Marketing Strategies for Mompreneurs
05:38 Exploring the Unique Challenges of Being a Mom Without a Mom
07:46 Conversation on Becoming a Mom and Finding Support
09:57 Conversation on the Four Types of People We Need in Our Lives
12:12 Discussion on the Importance of Having a Supportive Community in Entrepreneurship
16:36 Exploring Different Coaching Avenues
18:49 Conversation Summary: Starting a Business and Learning About Marketing
21:12 Exploring the Journey of Starting a Wellness Coaching Practice
26:12 Conversation on Finding a Niche as a Wellness Coach

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!
They discusss
- From Mental Health Clinician to Mompreneur
- Transitioning from Social Work to Product Business
- Leveraging ADHD in Business
- Working in the Business vs. Working on the Business
- The Four Key Components of Business Success
- The Importance of Rest
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?!

In this episode we talk about:
- Importance of self-accountability and setting boundaries
- Challenges of staying motivated and overcoming procrastination
- Breaking down goals into actionable steps
- Finding the right balance between external and internal accountability
- Aligning goals with personal values and making adjustments to fit individual circumstances
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family.
We discuss:
Our own personal scheduling habits
Planning systems - what we’ve tried and what we liked
How to use your natural energy flow throughout the day
What to do with tasks that you just can’t seem to finish
How to “package the broccoli”
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)
Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.
​
On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.
​
Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.
In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps
- 00:27 Olivia explains top-down thinking
- 01:53 Michelle explains bottom-up thinking
- 02:32 The pros and cons of each method
- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
- 11:37 Starting with the lowest resistance tasks
- 13:14 Picturing the end goal and indulging in the creative side
- 13:33 Breaking down the milestones and focusing on the first few tasks
- 14:38 Crossing off tasks and quantifiable checks
- 16:56 Losing willpower along the way
- 19:14 Managing multiple projects
- 21:10 The importance of understanding the end goal and how it fits into the bigger picture
- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
- 22:17 The benefits of externalizing your process and finding a community for accountability
- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
- 26:20 Leaning into what comes easily to you and adjusting to that

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Meet Olivia Radcliffe and Michelle Pontvert, two moms with businesses in two different countries coming together to share their tried and true business and marketing tips.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.

Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!

Michelle and Jenni discuss:
3 things to focus on for business success: belief, simplify and scale
The science of mindset and how mindset is 95% of success
Harnessing the success psychology of the most successful people to improve your business
How self-care is the best investment we can make as women and business owners
Advice for selling that pushes past our desire to serve and please but actually empowers
A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offer
Other links in this episode:
https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers.

Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you.
Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and strategies to build a sustainable business long-term.

In this episode, Michelle and Nadine discuss:
How to use market research to boost your marketing strategy
The benefits of data-driven copywriting
How to create a system to help you use (and reuse!) your market research
Nadine’s journey as an entrepreneur, balancing family and work
Modeling entrepreneurship for the next generation
And more!

Timestamps
02:27 Exploring Audience Intel for Businesses: A Conversation with a Copywriter
04:31Gathering Valuable Insights from Market Research to Streamline Your Marketing
09:05 Exploring the Benefits of Strategic Copywriting Resources
10:56 Exploring the Benefits of Data-Driven Copywriting
12:44 Exploring the Journey of Becoming a Freelance Copywriter and Translator
17:42 Creating a Structured Business to Balance Family Life
22:55 Exploring How to Nurture a Child's Interest in Entrepreneurship
24:33 Conversation on Nurturing the Next Generation of Entrepreneurs
26:27 Conversation with Can Do Content: Balancing Life and Business as an Entrepreneurial Mom

Learn more about Nadine here:
https://www.candocontent.com
FREE - 10 Strategic Survey Questions

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same.

In this episode we talk about:
- Our planning processes for our individual businesses and the joint business
- Scheduling strategies for the year including planning for holidays, launches and more
- Setting goals vs projects
- Our words (or intentions!) of the year
- Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas
- Looking for places to streamline, optimize and simplify our businesses
- Focusing on how you want to feel throughout the year
- And more!

We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th!

And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.
In this episode we're talking about:
- Laura's journey as a business mentor and coach for health and life coaches.
- Building successful businesses without the pressure of social media
- Creating a flexible work-life balance
- The importance of experimentation and trying new strategies in business
- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media
- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with author and EFT Master Trainer Tamara Donn to discuss how practicing EFT, even for just 5 minutes a day, can help release overwhelm. Perfect for super busy mompreneurs!

In this episode, you'll learn:
What is EFT
What it can help with
How it works (scientifically speaking)
How even the busiest mom can fit this in their schedule
How it affects your business
Here is the link to the video demo mentioned in the episode: Video link to EFT demo
Here's a link to download a free chapter of Frazzled to Fabulous in 5 Minutes a Day: Link to download free chapter

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency, joins Olivia Radcliffe on the "Marketing Like a Mother" podcast. They discuss social media strategies for mompreneurs, emphasizing the importance of authenticity and storytelling in content creation. Laura advises focusing on engaging with current followers rather than obsessing over gaining more. She also encourages entrepreneurs to prioritize their safety and offers support for those struggling with visibility. The key takeaway is that selling is helping, and it's essential to create a strategy that feels authentic and sustainable.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, co-host Michelle Pontvert is chatting with the very talented copywriter Nicole Kepic.
Here’s what you’ll learn in this episode:
The simplifying power of VIP Days
What exactly is “copy”
How non-writers can harness the power of copywriting
How to make sure you’re not being too “sales-y” in your copy
What the highest-impact copy is and when to hire a professional copywriter
How launching digital products has changed her business
Other links in this episode:
https://www.nicolekepic.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Olivia Radcliffe, co-host of the "Marketing Like A Mother" podcast, is interviewed by co-host Michelle Pontvert in this episode. Olivia shares her journey as a serial entrepreneur and how she transitioned from wellness coaching to focusing on helping female entrepreneurs, particularly moms. She discusses the challenges she faced in the corporate world and the lessons she learned as a mother. Olivia emphasizes the importance of embracing authenticity and setting healthy boundaries. She also talks about her goals for the future, including growing her business and finding happiness in her personal and professional life.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland.
Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life.
In this episode, you’ll learn:
How to know your energy and recognize stress in your body (even when it’s become “normal”)
How to introduce a pause time throughout your day
The easiest way to be as productive as possible without becoming depleted
How to eliminate stress and overwhelm
What self-care really is (and what it’s NOT)
How Suzanne left a corporate job to become a yoga teacher and coach
Other links in this episode:
https://www.suzannejoyclarke.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs.

This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches.

In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including:
Generating Visibility for Family-Friendly Businesses
Balancing Consistency and Intentionality
How much you REALLY should be posting
Analyzing Content Performance
Creating an Evergreen Content Strategy
And more!

Timestamps
00:03 Generating Visibility for Family-Friendly Businesses
02:12 Content Production Strategies: Balancing Consistency and Intentionality
03:58 Creating an Evergreen Content Plan for Your Business
07:45 Conversation on Social Media Marketing Strategies
09:06 Analyzing Content Performance to Reach Best Clients
12:22 The Benefits of Long-Format Content for Lead Generation
14:50 Long Format Content for Building Trust with Potential Clients
18:27 Understanding Audience Engagement During the Pandemic
21:41 Creating an Evergreen Content Strategy
23:28 The Benefits of Having a Centralized Asset Location
25:00 Finding and Organizing Content for Your Business

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.
They discuss:
- The struggle of balancing being a parent, holding down a job and trying to build a business
- The importance of embracing the messy journey of doing business around other priorities
- Lindsay's best tips for staying focused and productive
- Creating powerful systems to support you
- Leaning into the plus sides of being multi-passionate

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

On the latest episode of the Marketing Like a Mother podcast, host Michelle Pontvert talks with Erin McCarthy, Ph.D. Erin is a Unified Mindfulness Certified Coach and Trainer, IMTA Certified Mindfulness teacher, APPA Certified Philosophical Counsellor, award-winning professor, author, and mama of twin teens.

She is the Director of Humanities for the International Society for Contemplative Research and a Mind and Life Research Fellow. A long-time meditator, Erin came to teach mindfulness and self-compassion through her interest in and scholarship on Contemplative Education and Buddhist Philosophy. An educator for over two decades, she now works as a Mindfulness Coach and uses evidence-based techniques to work with women to help them live a life of flourishing.

With thousands of hours of training in a variety of mindfulness modalities, she knows first-hand the transformative power of mindfulness and self-compassion to help heal from stress, anxiety, and trauma, be it physical, emotional, or mental. In her classes and with her 1:1 coaching clients, she uses a trauma-informed approach to help people heal and become their most calm, confident, and capable selves.

Michelle and Erin talk about including simple mindfulness practices in our (busy) daily lives.

In the episode they cover:
How Erin transitioned from her tenured job as a university professor to entrepreneurship
What Mindfulness ACTUALLY is
How including Mindfulness practices into your day can help you manage stress and be more present
Exercises on noticing the good moments of life that can slip by
How these practices can also make running your business a lot easier
And more!
Timestamps
02:16 Conversation on Starting an Entrepreneurial Journey
03:59 Conversation Journey from Academia to Mindfulness Coaching
05:35 Reflection on Starting a Mindfulness Coaching Business
10:51 Conversation on Mindfulness and Parenting
17:27 Conversation on Practical Mindfulness for Working Moms
19:09 Conversation on Mindfulness and Meditation for Busy Moms
20:36 Building Mindfulness Skills Through Sensory Clarity Practice
24:45 Practicing Mindfulness and Acknowledging Positive Moments
26:14 Exploring the Benefits of Mindfulness in Motherhood and Business
27:55 Conversation on Resourcing Yourself Throughout the Day
32:52 Practical Strategies for Managing Stress and Overwhelm as a Parent and Business Owner
36:05 Mindfulness and Stress Management
37:40 Exploring Mindfulness Practices for Moms
39:00 Mindfulness Practices for Busy Moms with Businesses

Learn more about Erin here:
https://www.erinmccarthymindfulness.com/
Download Erin's free guide here
Facebook
Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques.
In this episode, you’ll learn:
How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and work
Why pausing in our working day can help us be more productive and how to pause effectively
How to get in the habit of pausing, even when you have no extra time
Miranda’s tools to help with overwhelm and stressful moments
Why self-compassion is so important for working mothers
And Miranda walks us through a short (but incredibly effective!) practice

Other Links in the Episode:
https://amzn.to/39flMgR
https://www.findthatpause.com/
https://www.instagram.com/find_that_pause/
https://www.facebook.com/findthatpause

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're at 100 episodes!!

And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years.

In this episode we're talking about:
- How fun this podcast has been to create and why we think it's stayed fun all these episodes later
- How shocking it's been to see how far the podcast has reached
- Lessons learned around managing our energy levels and not overbooking interviews
- Our desires to dive deeper into personal journeys and the human side of business
- And how grateful for the podcast's success and how excited we are for the next 100+ episodes!
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience.

This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course.

In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.”
In the episode, Michelle and Kate talk about
How to overcome the fear of sending emails
Making email easy
Collaborating with others to grow your audience
Tools to make it even easier
And more!

Timestamps
02:02 Why people get hung up on emails
03:14 How to overcome the fear of sending emails
04:36 The importance of building a relationship with your email list
05:17 The skill of writing effective emails
05:50 The importance of practicing and building new habits
09:06 The constraints of being a mom and optimizing your time
09:19 The trap of beating yourself up for not having more time
10:14 The importance of email marketing for busy people
10:31 Using email to build relationships and engage with subscribers
10:45 Making email easy and not putting pressure on one email
11:15 Using tools to make email easier, including voice-to-text and video
12:43 Emails should be casual and conversational
13:38 Building connections with like-minded people
18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children
23:11 The benefits of minimalism for busy moms
27:43 Building your visibility before launching products
28:35 Collaborating with others to grow your audience
32:20 How to stand out when pitching collaborations
34:28 The benefits of hosting a free or paid bundle
40:14 Starting with manageable projects
Learn more about Kate here:
https://www.katedoster.com
FREE 2 Years of Planned Out Email Ideas
https://www.pinterest.com/thekatedoster/_created/
https://www.instagram.com/kate_doster/?hl=en
https://www.facebook.com/katedostercommunications/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.

They discuss:
- Finding Opportunity in Unexpected Places
- Overcoming Challenges when starting out
- Embracing being a Non-Designer Web Designer
- Coding Myth Busted
- Ideal Candidates for Web Design
- Realistic Income Expectations
- Embracing simplicity
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it!

In this episode, we talk about:
- The real challenges of dealing with rejection in business
- Strategies for dealing with rejection in client situations and for receiving criticism
- Rejection is not personal
- Setting healthy boundaries and being authentic in marketing and visibility efforts
- Cleaning your email lists and understanding the benefits of unsubscribes
- And so much more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings…
…not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..
In this episode, you’ll learn:
How to build confidence and break through anxiety, especially in public speaking/performance settings
How to find your authentic voice and message and communicate from that grounded place
How to process negative thoughts that trigger anxiety before a big event
How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.

Other Links in the Episode:
http://jennybaird.com/
https://www.instagram.com/jennybairdmusic/
https://twitter.com/jennybairdmusic
https://www.facebook.com/jennybairdmusic
https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, hosts Olivia Radcliffe and Michelle Pontvert discuss being multi-passionate entrepreneurs in a business world that often encourages focus in one area.

The co-hosts explain that pursuing multiple ideas can actually be beneficial to a business when done strategically, and cite their own experiences of success and growth as evidence for this. They encourage multi-passionate entrepreneurs to explore this approach and use it to their advantage.

In the episode, Michelle and Olivia walk through how to be productive and strategic when chasing shiny things. It’s a fine line to walk between being distractible and creatively and productively pursuing multiple passions. They agree that having an experimental approach and checking in with oneself throughout the process is important for being sure that values are aligned and that goals are being met.

Timestamps
00:03 Exploring the Benefits of Being a Multi-Passionate Entrepreneur
02:02 Exploring Productive and Strategic Pursuits in Business
03:57 Exploring Creative Experiments: A Discussion on Chasing "Shiny Things"
05:42 Reflection on Chasing a Shiny Object: The Podcast Experiment
09:53 Conversation on the Benefits of Following Your Passion and Staying True to Yourself
11:43 Conversation on Multi-Passionate Pursuits and Membership Formats
15:15 The Power of Chasing the Right Ideas: A Conversation on Intuition, Goals, and Values
16:47 Exploring Your Business Beyond the Prescriptive Guidelines

Other Links in the Episode:
https://www.likeamothermovement.com/squirrels

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business.

In the episode, we're chatting about:
- Our decision process for ending our joint business
- Reflecting on the positive experiences and our strong partnership
- How communication and understanding played a role in our business
- How important it is to find the right business partner
- The logistics of closing the business
- Honoring commitments and transparent communication
- Our solo ventures moving forwards
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success.
We discuss:
Our different brands if neuro-spiciness
How our neurodivergence shows up in our businesses and lives
Balancing energy cost and financial gain as a business owner
The potential of neurodivergence in driving innovative business strategies
Various alternative approaches to connect with diverse audiences
Timestamps:
00:03 - Exploring Neurodivergence: How Our Brains Impact Our Businesses
02:45 - Neurodivergence and Accommodation: A Transformative Conversation
07:15 - Unlocking Insights: Michelle's Experience with Dyslexia
08:50 - Sensory Processing Disorder: Unveiling Adult Diagnosis Challenges
10:43 - Neurodivergence in Business: A Dialogue with Michelle and Olivia
14:27 - Establishing Boundaries: The Role of Neurodivergence in Business
17:50 - Embracing Neurodivergence and Driving Innovative Business Strategies
21:15 - Implementing Alternative Strategies to Reach Diverse Audiences
23:01 - Exploring Non-Zoom Options for Membership Programs
23:53 - Balancing Energy Cost and Financial Gain as a Business Owner

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia have an honest chat about "niching down."

They discuss:
The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
How they're navigating niching within each of their 3 businesses
How niches can change over time
What to focus on when creating a niche
How your niche affects your marketing and sales messaging
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales!

Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't!

In this episode we're talking about:
What selling is really about as business owners
Selling how you like to buy
Sales mindset
Sleazy traps to not fall into
And so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals.

In this episode we're talking about:
- Balancing work, family, and personal goals
- Prioritizing life events and being selfish with self-care
- The importance of taking breaks and reconnecting with nature
- Focusing on embracing authenticity and pursuing passions
- Highlighting the power of sharing personal experiences through platforms like podcasts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Sarah Miskelly, a successful real estate investor and agent, shares her journey of transitioning from a full-time realtor to focusing on investing and creating passive income opportunities for other women. She emphasizes the importance of aligning your business goals with your priorities as a mom. Sarah offers two options for getting started in real estate investing: actively managing your own properties or investing passively with experienced professionals. She encourages women to educate themselves and find the right strategy that fits their financial capabilities and time commitments.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is sitting down with business mentor, marketing strategist, entrepreneur, and author Tiffany Barry. Tiffany is incredibly passionate about helping women - especially moms - in business.
In this episode, Tiffany and I talk about:
Holistic marketing strategies
How to worry less about your marketing and focus on your other goals
How to redefine what your “rules” are in your business and create the lifestyle business of your dreams
How what Tiffany has learned in motherhood has translated into how she works in her business

Other Links Mentioned in the Episode:
https://tiffanyebarry.com/
https://www.instagram.com/tiffanyebarry/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential.

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)
Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.
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On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.
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Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.
In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps
- 00:27 Olivia explains top-down thinking
- 01:53 Michelle explains bottom-up thinking
- 02:32 The pros and cons of each method
- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
- 11:37 Starting with the lowest resistance tasks
- 13:14 Picturing the end goal and indulging in the creative side
- 13:33 Breaking down the milestones and focusing on the first few tasks
- 14:38 Crossing off tasks and quantifiable checks
- 16:56 Losing willpower along the way
- 19:14 Managing multiple projects
- 21:10 The importance of understanding the end goal and how it fits into the bigger picture
- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
- 22:17 The benefits of externalizing your process and finding a community for accountability
- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
- 26:20 Leaning into what comes easily to you and adjusting to that

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We've reached the end of the year and of the first season of Marketing Like a Mother!

In this episode of Marketing Like a Mother, Michelle and Olivia take a look back at 2022 and prepare for the new year.

They talk through:
- How they tackle year-end reviews
- Their own personal strategies for preparing for the new year
- Lessons learned throughout the year
- Trends they have noticed and believe will continue to grow in 2023
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler.

Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease.

With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire.
In this episode, Olivia and Julie delve into the power of turning creative ideas into well-crafted, irresistible offers such as a masterclass, mini-course, workshop, or bootcamp and start selling them…within hours.
We discuss:
Creating an offer in hours
Creating a successful workshop
Repurposing for increased revenue
Utilizing upsells
Creating Mini-offers
And more!

Timestamps
00:03 Creating an Offer in Hours
02:19 Creating a Profitable Offer in a Matter of Hours
03:55 Creating a Successful Workshop Offer: A Case Study
05:54 Exploring Minimally Viable Product Strategies for Quick Cash
09:29 Creating a Reusable and Repurposable Offer for Increased Revenue
11:03 Leveraging Testimonials and Simple Marketing Strategies for a Successful Workshop Launch
15:10 Utilizing Upsells to Enhance Customer Journey
18:49 Creating Mini Offers to Build a Library of Products
20:41 Creating and Selling Offers
24:58 Conquering Perfectionism: How to Let Go and Move Forward in Your Business
26:45 The Benefits of Letting Go and Releasing Your Offer

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe welcomes Kat Kuczynska, owner of the Lazy Profit Lab. Kat’s mission is to help entrepreneurs achieve financial freedom - and true freedom. She believes that businesses should be built in a way that allows entrepreneurs to have the freedom to take time off, such as maternity leave, without having to worry about their finances. Kat has achieved this freedom herself and wants to use her experience to help others do the same.

The definition of “true freedom” can differ from person to person. Money can certainly help achieve a version of freedom, but it does not necessarily create happiness. During the episode, Kat shares her story of how she got to that point, starting with being diagnosed with late-stage cancer at age 26. She realized wanted more out of life than her corporate career, leading her to begin the path to true freedom.

In the episode, Kat shares the difficulty of making the decision to leave her job and pursue her won business, as well as how her life has been completely transformed now that she has a 15-month-old son.

Learn more about Kat here:
www.lazyprofitlab.com/24hourretirement
www.instagram.com/lazyprofitlab
www.facebook.com/lazyprofitlab

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider.
Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery.
In this episode, you’ll learn:
How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you
How to use practical evidence-based neuroscience to help with the process
How Heather involves her teenagers in her business and teaches them valuable life lessons
Heather’s top tips for balancing running a business with kids

Other Links in the Episode:
https://heatherjcrider.com/
https://www.instagram.com/heatherjcrider/
https://www.facebook.com/HeatherJCriderHighPerformanceGrowth
https://www.linkedin.com/in/heatherjcrider/
https://twitter.com/heatherjcrider
https://goreflectyourself.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com