Marketing in the Madness (Street Agency)
Explorez tous les épisodes de Marketing in the Madness
| Date | Titre | Durée | |
|---|---|---|---|
| 19 May 2023 | Marketing In The Madness | 00:01:25 | |
Marketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact. Katie Street: Follow Street Agency: | |||
| 22 May 2023 | Welcome to Marketing In The Madness | 00:08:21 | |
Marketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact. Katie Street: Follow Street Agency: | |||
| 23 May 2023 | Behind the mic with founder of Street, Katie Street | 00:30:27 | |
Katie Street, founder of Street Agency and host of the Marketing in the Madness podcasts, sits down with James Burtt, co-founder of Phonic Media and host of the Building the Brand podcast, to talk about her career path and reasons for launching her new podcast.
Katie Street: Follow Street Agency: | |||
| 23 May 2023 | From a failing business to a successful 6-figure agency, with LinkedIn Influencer Amelia Sordell | 00:49:34 | |
Amelia Sordell is a speaker, content creator and Founder of Klowt—the first of its kind personal brand marketing agency. Amelia launched her first business—a clothing brand—aged 21. After the business failed, Amelia’s resilient attitude meant she pivoted her career to become a tech headhunter, where she quickly discovered the reach and positive power that an individual personal brand can have on the overall company. It wasn’t long before people outside the organisation began to contact Amelia for her help in building their brands online. Now 31, Amelia has built a 6-figure personal branding agency, all off the back of her own personal brand. With a strong following on LinkedIn and with views of 40 million, Amelia and the agency have worked with tech startup founders and FTSE leadership teams, such as The National Lottery, on building personal brands that deliver actual results so they can scale their lead pipeline, generate more referrals to position themselves as an authority and accelerate their businesses growth.
Katie Street: Follow Street Agency: | |||
| 23 May 2023 | Marketing with purpose, with CMO of The AA Mark Felix | 00:41:06 | |
Mark Felix is Group Chief Marketing Officer and Chief Commercial Officer for The AA. Previously he was part of the Executive team at MoneySupermarket.com, responsible for the Insurance & Energy divisions as well as Brand, Customer and Operations. Prior to this he held senior Digital Leadership roles as Online Director at John Lewis and Head of Online at Sainsburys. Mark is an experienced executive digital leader with vast experience leading large teams across multiple sectors and industries. His deep digital, commercial, marketing, analytical and strategic skills were born from an early career in strategy consulting.
Katie Street: Follow Street Agency: | |||
| 29 May 2023 | MADFest, disruption and the future of events, with co-founder of MADFest Ian Houghton & MADFest content director Luke Wilcox | 00:42:47 | |
Ian Houghton, is the co-Founder at MADFest, a marketing, advertising and disruptive tech festival that’s been held since 2018. He’s joined by Luke Wilcox, MADFest’s content director to discuss how MADFest was born and what you can expect in 2023.
Katie Street: Follow Street Agency: | |||
| 05 Jun 2023 | Convert leads into loyal, raving fans, with CEO of Lifecycle Marketing Agency, Georgie Carter | 00:46:15 | |
Georgie Carter is the CEO & Founder of Pepped Lifecycle Marketing Agency, a lifecycle marketing for health and wellness businesses. She is one of The Telegraph Top 100 Female Entrepreneurs to Watch and has over a decade of experience specialising in lifecycle marketing and CRM, and a proven track record of converting leads into fiercely loyal customers. Pepped was founded in 2020 and helps scaling D2C health and wellness businesses grow using the power of email and SMS marketing. The Pepped team have worked with a variety of clients both in the UK and US, from Planet Organic to Hims and TRIP.
Katie Street: Follow Street Agency: | |||
| 12 Jun 2023 | Taking a human approach in B2B marketing, with Katie Street | 00:43:45 | |
Street Agency founder Katie Street talks to Kate Munday— award-winning speaker and communications coach, and Creative Business Partner at Google’s Creative Works—about her extraordinary career history, from her early days as a sales rep to founding her own award-winning agency. As well as her professional journey, Katie reveals some of the challenging personal circumstances that she believes have formed part of her ambitions and hunger for success, as well as instilled considerable resilience.
Katie Street: Follow Street Agency: | |||
| 19 Jun 2023 | 2023 BenchPress Report – Everything You Need to Know, with Rory Spence | 00:38:27 | |
Rory Spence is Head of Commercial at The Wow Company, an accountancy company based in Andover, Hampshire. Rory is part of the team that produces the UK’s largest annual agency benchmarking survey, Benchpress. The report was first published in 2012. Rory started at Wow in 2013 as an apprentice, then progressed to Client Manager and Account Manager before becoming Head of Commercial in 2022.
Katie Street: Follow Street Agency: | |||
| 26 Jun 2023 | Accelerate your audience growth using community marketing, with the CMO of Guild, Michelle Goodall | 00:48:29 | |
Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.
Katie Street: Follow Street Agency: | |||
| 03 Jul 2023 | Advocating mental health in the workplace, with Co-Founder of Livity, Michelle Morgan | 00:41:59 | |
In this episode of Marketing in the Madness, Katie Street talks to Co-Founder of Livity, Michelle Morgan.
Katie Street: Follow Street Agency: | |||
| 10 Jul 2023 | What are you exceptional at? With business leader and author William Buist | 01:11:04 | |
William is a mentor to business leaders and the author of the book, Intentional Mastery. He specialises in guiding his clients along the journey to mastery so that they can deliver consistently excellent customer service. William is a Fellow of the Professional Speaking Association (PSA UK) who speaks on building better business and intentional mastery.
Katie Street: Follow Street Agency: | |||
| 17 Jul 2023 | Metaverse marketing - is it right for your audience? With Global Strategy Lead at Electronic Arts, Perla Bloom | 00:44:21 | |
In this episode of Marketing in the Madness, Katie Street talks to Perla Bloom, Global Strategy Lead at Electronic Arts and a Co Host of an Entertainment and Technology podcast, Think Twice. With experience in a variety of industries, from FMCG, Financial Services, Telecoms, Luxury and now gaming at EA Games, Perla works on both AAA titles like Battlefield, as well as smaller more indie titles. Whatever the project she has worked on, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences, more recently involving Crypto and NFT technology.
Katie Street: Follow Street Agency: | |||
| 24 Jul 2023 | The key marketing trends to focus on, with Hubspot Academy’s Senior Manager, Kevin Dunn | 00:43:17 | |
In this podcast Katie speaks with Kevin Dunn, a PMP® certified project manager and senior manager at Hubspot Academy, where he leads the team responsible for partner and developer education. Kevin is also a recent finalist for the ACE Voice Award from CustomerEducation.org and the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.
Katie Street: Follow Street Agency: | |||
| 31 Jul 2023 | Implementing digital marketing transformation, with Head of Marketing at HSBC, Caroline Harrison | 00:38:22 | |
In this episode of Marketing in the Madness, Katie Street speaks with Caroline Harrison who is the Head of Marketing at HSBC.
Katie Street: Follow Street Agency: | |||
| 07 Aug 2023 | Learning from mistakes to be an effective leader, with Chis O’Connell, Leadership, Performance and Wellbeing Coach | 00:48:49 | |
**Trigger warning with mentions of suicide**
Katie Street: Follow Street Agency: | |||
| 14 Aug 2023 | How To Generate More Revenue with RevOps Automated CEO Natalie Furness | 00:46:20 | |
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars. This episode covers:
Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Natalie Furness: https://www.linkedin.com/in/nataliefurness/ RevOps Automated: https://www.revopsautomated.com/ HubSpot: https://www.hubspot.com/ Get in touch: hello@street.agency Katie Street: Follow Street Agency: | |||
| 21 Aug 2023 | Content Marketing Strategies That Drive Real Results with Dan Knowlton | 00:57:04 | |
Dan Knowlton is the founder of Knowlton Agency, a creative video and social media marketing agency that works with some of the biggest brands in the world. He discusses how they've achieved success through entertaining yet strategic content on platforms like LinkedIn.
Katie Street: Follow Street Agency: | |||
| 28 Aug 2023 | How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective | 00:41:26 | |
Simon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they've helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.
Katie Street: Follow Street Agency: | |||
| 12 Sep 2023 | Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies #19 | 00:26:05 | |
This episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them. Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal anecdotes along the way. We all know that you’ll rarely catch Baby Boomers on TikTok, or Gen Z’s actively using Facebook, but what do our generations tell us about our shopping habits? And why is it crucial that brands start to include Gen Z in their marketing strategies? Who better to join Katie on Marketing in the Madness and weigh in on modern marketing than Gen Z-er and Katie’s daughter, Lola Davies! This is Millennials Vs Gen Z. An episode you won’t want to miss. This episode covers:
Katie Street: Follow Street Agency: | |||
| 19 Sep 2023 | The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert #20 | 01:01:34 | |
Everyone knows Adobe & The Diary of a CEO - what do they do SO right with their social media marketing that everyone else is missing…? There’s nobody better placed to share their social secrets than Adobe’s Senior Manager, Andy Lambert, and Diary of a CEO’s Marketing Director, Grace Andrews! Joining us in Soho for a STELLAR live event in September, Grace and Andy dish out the hard truths about going viral, the value of your word vs your customers’, and choosing your channels wisely. This episode covers:
Katie Street: Follow Street Agency: | |||
| 26 Sep 2023 | Productize or Die: A Blueprint for Future-Ready Products With Tangent’s CEO, Leigh Gammons #21 | 00:44:29 | |
Stop DOING and start THINKING. If you really want to be future-ready, you need to start leveraging the cutting edge to do the laborious work, freeing you up for the real insightful work. Nobody’s better placed to get us up to speed with tech in marketing than Tangent’s CEO, Leigh Gammons, this week’s fabulous guest on Marketing in the Madness! Join us to understand what Leigh means by ‘Productize or die’, and explore the universe of AI that stretches faaaaaaaar beyond ChatGPT… This episode covers:
Katie Street: Follow Street Agency: | |||
| 10 Oct 2023 | The Art Of Comedy in Marketing: How to Make Your Brand Stand Out With Founder & CEO of Funny Women, Lynne Parker #22 | 00:43:58 | |
It’s time to up your marketing game. This episode is all about The Art of Comedy in Marketing with none other than the fabulous Lynne Parker - Founder and CEO of Funny Women. Lynne is a pioneer for women in the comedy industry. It was a pleasure to sit down and chat with such an inspirational lady! After a misogynist comedy promoter told her “women aren’t funny”, Lynne built a successful business championing female comedians - proving not only that women ARE funny, but that women can take the comedy world by storm! 💃💥 This episode is pure gold. Lynne combines the art of storytelling with actionable insights to make this episode as inspiring as it is helpful. So guys, why are marketers so afraid of using comedy? Is it time we ditched the dull content and embraced the power of humour? Let’s all promise to be 10% braver in our marketing game… 🤣💪 This episode covers:
Katie Street: Follow Street Agency: | |||
| 17 Oct 2023 | How to Market with Purpose: A Charity's Perspective with Martin Edwards, CEO of Children’s Hospice Charity Julia's House #23 | 00:48:52 | |
Get ready to be inspired by the remarkable Martin Edwards, CEO of Julia's House Children's Hospices, as he shares the secrets to "How to Market with Purpose: A Charity’s Perspective." From pulling in super-hero charity supporters like Robert Downey Jr. (😲) to understanding the power of emotional storytelling and a strong brand image - this episode is so so good! Charities often have a tough deal when it comes to marketing! Martin shares how he doesn’t let small budgets and limited resources hold Julia’s House back. Instead they get super creative with their marketing campaigns. There is so much we can all learn from a charity’s approach to marketing!! In this episode we discuss:
Join us for an unforgettable episode filled with insight, inspiration, and real stories that drive change. Katie Street: Follow Street Agency: | |||
| 24 Oct 2023 | How to Win More Clients in 2024: With Katie Street, Podcast Host & Founder of Street Agency #24 | 00:16:09 | |
Don’t get left behind in 2024. It’s time to level up your sales strategies. There are ONLY 10 Mondays left in 2023! 10 MONDAYS! Which is why we had to dedicate this episode to sharing Street Agencies new mission and to explain exactly how we can help you level up before the end of the year. This episode is a solo from our host of the show, and managing director of Street Agency: Katie Street. Our mission is to transform B2B sales through unforgettable, value-led campaigns and experiences. Meaning we turn B2B, from boring to brilliant and help more buyers to buy. See what we did there? 👏 This episode covers:
Katie Street: Follow Street Agency: | |||
| 07 Nov 2023 | How Composable Tech Gives Vodafone Group Cost Saving Superpowers With Vodafone Group’s Senior Communications & Digital Solutions Manager, Sam Billett #25 | 00:38:00 | |
Want to find out exactly how Vodafone skyrocketed their bottom line by switching up their technology? This episode is with Sam Billett, the Senior Communications & Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost saving superpowers. And you can learn more about how it can help boost your bottom line too. 🚀🚀🚀 Don’t be one of those businesses that are afraid of change. We need to harness the power of innovative technology to help us all move faster and ultimately increase our profit margins. I know it’s a massive sticking point for businesses at the moment. Should we invest in new technology? Will the benefits outweigh the costs? Which platform provider is the best? Well, look no further because this episode has all the answers you need. Not only does Sam go into detail about the cost saving benefits but he also recognises the impact it’s had on their ability to storytell, to communicate with customers and stakeholders and ultimately to be more creative. It’s a no brainer. This episode covers:
Katie Street: Follow Street Agency: | |||
| 21 Nov 2023 | Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook #26 | 00:40:16 | |
Why LinkedIn is the Key to Winning Your Next Client! We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them. Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers:
Anthony Leung Natalia Talkowska Harry Mack Katie Street: Follow Street Agency: | |||
| 05 Dec 2023 | How to Level Up Your MarTech Game with Charles Bell, Senior Director of Solution Engineering EMEA at Contentful #27 | 00:49:38 | |
It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few) But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck! This is where the V’s of Content comes in. Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster. Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI. In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe! We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization. This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it! This episode covers:
Katie Street: Follow Street Agency: | |||
| 13 Dec 2023 | Brave Voices. Bold Moves. Women Pioneering the Marketing Revolution. An Exclusive Collab with MAD//Fest #28 | 00:30:52 | |
Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪 Calling all female leaders. This one's for you! This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO important. It's not just a chat; it's a rallying cry for change! This episode is so close to my heart. As a female founder and women in the industry, I have experienced and witnessed so much throughout my career. We want more for the future generations. It’s time for true gender equality. I’m joined by two incredible women from the MAD//Fest team, Bindi Houghton and Aoife Diamond, who share my burning desire for women to be heard!! Ever wonder why 60% of junior positions are filled by rockstar women, but when you hit the C-suite, it drops to 37.5%? Us too. Let's get real about why the industry needs to make some serious changes and bring in more non-white women and badass individuals from the LGBTQ+ community. Come on guys, Its’ nearly 2024. WHY is there still a gender pay gap? And not even just a gender pay gap, but an ethnicity pay gap too. Shout out to all the women working up until Christmas. Due to the gender pay gap, we are essentially working for the rest of the year…for free :) This episode isn't just a listen; it's a movement. So join us and get ready to shake things up. Brave Voices. Bold Moves. 🌟 This episode covers:
Katie Street: Follow Street Agency: | |||
| 09 Jan 2024 | The LinkedIn Growth Tactics You Need In 2024 with Luan Wise, Social Media Consultant, Trainer & Author #29 | 01:10:44 | |
Ready to Level-up your LinkedIn Strategy in 2024? 🚀 Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙 In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄 This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel: 🌐 The art of playing the long-game in B2B content creation. 🎉 Our top LinkedIn features, including events, lives, and ads. 🎭 Tips to create engaging and authentic content that resonates. 🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you. Tune in now to transform your LinkedIn strategy 🎙️✨ Katie Street: Follow Street Agency: | |||
| 23 Jan 2024 | Purpose VS Profit: How to drive real growth with Ecomm Fashion & Gambling Head of Marketing, Laricea Ioana Roman-Halliday #30 | 00:52:21 | |
This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥 Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn: 💰 How to thrive amid tighter budgets and limited resources 📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose 🦸♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙 Katie Street: Follow Street Agency: | |||
| 30 Jan 2024 | AI: The End of The Beginning - LIVE with E.ON Next Head of Digital, Creed Fragrances Global Digital Director & Contentful Senior Director #31 | 00:46:44 | |
Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution! Let’s give a warm round of applause for… 👏 🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products 🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director 🖥️ Charlie Bell, Contentful Senior Director Solution Engineering Discover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈 From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape? With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration 👩🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry 📝 Tips for implementing a robust AI policy within your organisation 🚀 Discover AI tools to fill skills gaps and improve overall efficiency This is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Gavin WIlliams, Creed Fragrances, Global Digital Director Charlie Bell, Contentful Senior Director Solution Engineering Katie Street Street Agency Katie Street: Follow Street Agency: | |||
| 06 Feb 2024 | Why Digital Needs To Get Flexible with Contentstack & MACH Alliance's Jasmin Guthmann #32 | 00:43:13 | |
Embracing technology in marketing is no longer a choice - it's a necessity! 💥 For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems. In this riveting conversation you’ll… 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations. 🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless. They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world. Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Street: Follow Street Agency: | |||
| 13 Feb 2024 | FLC: The Need for Advocates with Contentstack & MACH Alliance's Jasmin Guthmann #BONUS | 00:12:58 | |
Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality. Katie Street: Follow Street Agency: | |||
| 20 Feb 2024 | From Inbox to Impact: Leveraging email signatures for B2B success with Exclaimer Global Chief Marketing Officer, Carol Howley #33 | 00:42:25 | |
📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥 Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽♀️✨ There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. Discover: 🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀
Exclaimer: Chief: Katie Street: Follow Street Agency: | |||
| 27 Feb 2024 | FLC: Men vs Women // The Importance of Allyship with CMO at Exclaimer, Carol Howley #BONUS | 00:14:28 | |
We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club!
And if you don’t think inequality still exists, maybe this stat will change your mind… “We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women” The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club MAD//FEST: https://www.madfestlondon.com/ Carol Howley: https://www.linkedin.com/in/carolhowley/ McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/ Katie Street: Follow Street Agency: | |||
| 05 Mar 2024 | The Human Touch: Emotion-Led B2B Marketing with Apply Digital’s, Head of Partnerships & Biz Dev, Serge Albohayre #34 | 00:37:52 | |
Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️ In this episode of Marketing In The Madness you’ll discover: 👥 How to simplify your buying process with less RFP’s circling. 📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers. 🚀Methods to showcase your agency’s capabilities to build trust with potential clients. ❤️ How to craft campaigns that connect on an emotional level. Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels. Humanizing B2B by Paul Cash & James Trezona Katie Street: Follow Street Agency: | |||
| 12 Mar 2024 | FLC: Empowering Voices: The Vital Role of Male Allies in Gender Equality, Serge Albohayre #BONUS | 00:08:01 | |
In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. Head of Partnerships & Business Development for EMEA at Apply Digital https://www.linkedin.com/in/serge-albohayre-09b65778/ Humanizing B2B by Paul Cash & James Trezona Katie Street: Follow Street Agency: | |||
| 19 Mar 2024 | Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman #35 | 00:37:44 | |
Forget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️
This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Katie Street: Follow Street Agency: | |||
| 26 Mar 2024 | FLC: From Young Minds to Tech Giants: Building a Female-Friendly Future In Technology with Richard Surman #BONUS | 00:11:05 | |
Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape. In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace. We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development. Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles. Key Takeaways:
Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women. Katie Street: Follow Street Agency: | |||
| 02 Apr 2024 | From Catwalks to Kilowatts: British Gas' Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36 | 00:37:00 | |
Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉 This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡ Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻♀️🛼 If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…! In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧 Charlotte Todd Katie Street: Follow Street Agency: | |||
| 09 Apr 2024 | FLC: Its Time To Lose The Stigma with Charlotte Todd #BONUS | 00:16:40 | |
In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.
Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all. Katie Street: Follow Street Agency: | |||
| 16 Apr 2024 | FLC: The Magic Happens with Flexibility with Janine Jacobs #BONUS | 00:17:04 | |
This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀 Katie Street: Follow Street Agency: | |||
| 23 Apr 2024 | Ecosystems Unleashed: The power of partnerships | 00:48:41 | |
Ecosystems are on the rise across the industry right now, so on this week's episode of Marketing in the Madness, host Katie Street welcomed David Nisbet, Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem. The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Katie Street: Follow Street Agency: | |||
| 30 Apr 2024 | Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs #38 | 00:40:16 | |
Janine Jacobs is changing the world of work as we know it. Katie Street: Follow Street Agency: | |||
| 07 May 2024 | FLC: Women Deserve Brilliant Careers & Economic Independence with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women TaskForce Co-Chair #BONUS | 00:08:55 | |
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| 14 May 2024 | Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #39 | 00:40:28 | |
Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯 👥The importance of building strong networks for support, opportunities and empowering other women. 🤝Practical negotiation tips for getting paid what you deserve in the workplace. 💰The funding disparities facing female entrepreneurs. 🚀How you can help advocate for more female investors 📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles. Katie Street: Follow Street Agency: | |||
| 21 May 2024 | FLC: The Power of Role Models with Fabrice Khullar #BONUS | 00:09:40 | |
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| 28 May 2024 | Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40 | 00:41:17 | |
Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️ 🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve. Katie Street: Follow Street Agency: | |||
| 04 Jun 2024 | FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS | 00:12:22 | |
We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it. We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors. This week’s episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women. Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality.
You can expect to hear: 💪 Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments. 🛠️ How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes. 👨💼 Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance. 👩💼 Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women’s career advancement. And so much more... Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success. "It's about creating a culture that supports and enables anyone, regardless of gender, to do fantastically in their career." 🎙️ Tune in to this empowering episode and discover the benefits of empowering women in business, and if this Katie Street: Follow Street Agency: | |||
| 11 Jun 2024 | Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41 | 00:44:52 | |
Would you hire a “Chief Happiness Officer”? 🤔 🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights. Katie Street: Follow Street Agency: | |||
| 18 Jun 2024 | FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS | 00:13:06 | |
We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world. Katie Street: Follow Street Agency: | |||
| 26 Jun 2024 | The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42 | 00:37:03 | |
Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them. We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝 And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined… In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it's a treasure trove of wisdom and practical advice on building a cohesive powerhouse. In this episode, you’ll discover: 🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns. 👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement. 🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics. 🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives. 💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation. So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it's not to be missed. 📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.
Links & references Laura Thornley https://www.linkedin.com/in/lau-thornley/ Contentful Katie Street: Follow Street Agency: | |||
| 02 Jul 2024 | From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS | 00:16:40 | |
Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Katie Street: Follow Street Agency: | |||
| 09 Jul 2024 | Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43 | 00:23:18 | |
4 words no marketer ever wants to hear...'Your marketing will fail' 😨 Katie Street: Follow Street Agency: | |||
| 16 Jul 2024 | From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry's | 00:15:03 | |
Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them. We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of Integrated Communications for Europe and ANZ at Ben & Jerry's. As a visionary leader in a brand known for its bold social stances and innovative marketing, Kerry shares how Ben & Jerry's has become a beacon of activism and fun. 🍦✊ By infusing activism into their core, Ben & Jerry's has created a brand that not only delights customers' tastebuds but also drives meaningful social change… In this week’s episode of our podcast, Kerry joins us to uncover the essential principles of integrating activism with business success: From fostering a culture that encourages creativity and social responsibility to leverage brand influence for social justice—it's a treasure trove of inspiration and actionable advice on activism marketing. In this episode, you’ll discover: 🚀 How Ben & Jerry's seamlessly blends activism marketing with their brand to create a brand that stands for more than just ice cream. 👥 Strategies for building a diverse and inclusive workplace, that empowers women and champions social justice. 🖌 Techniques for communicating your brand's values effectively without alienating your audience. 🔗 The importance of having activists within the company to drive systemic change and maintain integrity in social initiatives. 💡 Leadership insights from Kerry on creating a fun and innovative culture that supports bold ideas and social activism. So, if you’re ready to elevate your brand and make a difference while delighting your customers, tune into this inspiring episode now to unlock the strategies you need to succeed. Believe us, it's not to be missed. Katie Street: Follow Street Agency: | |||
| 23 Jul 2024 | She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall | 00:13:32 | |
In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur. Katie Street: Follow Street Agency: | |||
| 30 Jul 2024 | We need more Mums in Marketing with Claire Ferreira | 00:19:03 | |
This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect. Katie Street: Follow Street Agency: | |||
| 06 Aug 2024 | Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken | 00:29:03 | |
Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality. Katie Street: Follow Street Agency: | |||
| 13 Aug 2024 | Empowering Women in E-commerce with Raman Dhaliwal-Janjua | 00:20:39 | |
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age. Welcome back to another dynamic and inspiring episode of Marketing in the Madness! This week, we're taking you inside the buzzing atmosphere of MAD//Fest London 2024 one last time as we conclude our LIVE recordings from the event. We're sitting down with the incredible Raman Dhaliwal-Janjua, a trailblazer in the e-commerce industry. Having worked with giants like Marks & Spencer, Speedo, and Toolstation, Raman is now on a mission to empower women to break barriers and lead in the world of e-commerce. We look into the persistent gender gap in entrepreneurship, with startling stats like Forbes reporting that 90% of women never start their own businesses. Raman is determined to change this narrative, sharing her journey from feeling unfulfilled in traditional corporate roles to becoming a champion for women entrepreneurs. More than just theoretical insights; they are drawn from years of hands-on experience leading e-commerce strategies in male-dominated industries. If that's not enough to have you tuning into the full episode, here's a little glimpse into what you can expect from this episode: 🚀 Empowering Women in E-commerce: Raman shares her mission to help women overcome imposter syndrome and mindset challenges that hold them back from launching successful online businesses. 💡 Gender Disparity in Decision-Making: We discuss the urgent shift needed in this dynamic, with the shocking stats that despite women driving 70% of household spending, men still dominate decision-making roles in e-commerce design. 🎯 The Power of Female-Led AI: Uncover the fascinating fact that female AI is five times more likely to convert customers than male AI, underscoring the strength women bring to the table in understanding and influencing consumer behaviour. 🔧 Breaking the Mold in Male-Dominated Fields: From leading e-commerce at Toolstation to advocating for more women in trade industries, Raman shares her experiences and the importance of challenging stereotypes. 🔥 The Social Media Revolution: Uncover how platforms like TikTok are revolutionising e-commerce, especially for Gen Z and Gen Alpha, who rely heavily on social media for purchasing decisions. Raman’s story is a testament to the power of persistence, vision, and the importance of having a "fuck it" mentality when chasing your dreams. Her passion for helping women unlock th Katie Street: Follow Street Agency: | |||
| 20 Aug 2024 | Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston | 00:58:36 | |
Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in Business Welcome back to another eye-opening episode of Marketing in the Madness! This week, we’re diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who’s seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation. In this episode, we don’t just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki’s insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment. If you’re ready to dig into the realities of narcissism in the workplace, here’s a taste of what’s in store: 🚨 The Narcissism Epidemic: Discover how social media and marketing have unintentionally propelled narcissists into positions of power and the chaos they leave in their wake. 🔍 Spotting Narcissistic Traits: Learn to identify the subtle signs of narcissistic behaviour, from the grandiose to the covert, and understand why challenging these individuals can be so perilous. 💼 The Cost of Narcissism in Business: Becki shares real-world examples of the toxic environments narcissists create and the personal and professional tolls they exact on everyone around them. 🌱 Empathy as the Ultimate Counterbalance: In a world increasingly dominated by AI and automation, Becki predicts the rise of an "Empathy Age," where emotional intelligence and authenticity will become the true measures of success. 🛡️ Surviving the Narcissist’s World: Equip yourself with practical strategies to deal with narcissistic bosses, clients, and colleagues, ensuring you maintain your sense of self and integrity. Becki’s wisdom and experience make this episode a must-listen for anyone navigating the tricky waters of business relationships. Her passion for helping others understand and overcome the challenges posed by narcissists is both inspiring and empowering, offering a fresh perspective on what it means to lead with authenticity. Katie Street: Follow Street Agency: | |||
| 27 Aug 2024 | Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong | 00:47:23 | |
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind. Welcome back to another thought-provoking episode of Marketing in the Madness! This week, we’re exploring the client-agency dynamic in a rapidly changing marketing landscape with the brilliant Tony Spong, a veteran of the AAR Group who has witnessed firsthand how the digital revolution is reshaping the industry. Together, we delve into the strategies businesses need to adopt to stay competitive and the crucial role that human connection still plays in a tech-driven world. In this episode, we don’t just talk about the shifts in marketing—we dissect the evolving client-agency relationships and how agencies can stand out in an increasingly crowded marketplace. Tony’s extensive experience and keen insights make this conversation indispensable for anyone looking to navigate the complexities of modern marketing. If you’re ready to understand the forces driving change in marketing today, here’s a glimpse of what we cover: 🚀 The Digital Marketing Revolution: Unpack how the shift in business models has transformed marketing strategies and why staying agile is more critical than ever. 🤝 Redefining Client-Agency Relationships: Discover why simplicity, trust, and empathy are now the pillars of successful client-agency relationships and learn how agencies can better position themselves in this new era. 💡 Brand Strategy in the Modern World: Tony shares how brands are pivoting to adapt to market changes and why a strong, consistent brand presence is more vital than ever. 👥 The Power of Human Connection: In an age dominated by digital tools, we explore why face-to-face interactions and maintaining company culture are still crucial to fostering innovation and creativity. ⚡ Standing Out in a Crowded Market: Learn actionable strategies for agencies to differentiate themselves, attract the right clients, and thrive amidst intense competition. Tony’s deep understanding of the industry and his forward-thinking approach make this episode a must-listen for marketers, agency leaders, and business professionals alike. His passion for helping businesses navigate the complexities of today’s marketing landscape is both insightful and inspiring, offering a fresh perspective on what it takes to succeed in these turbulent times. Whether you want to refine your marketing strategy, improve client-agency relationships, or stay ahead of the curve, this episode is packed with valuable insights and practical advic Katie Street: Follow Street Agency: | |||
| 03 Sep 2024 | Driving Growth Through Bold Marketing Innovations with Heidrun Luyt | 00:40:32 | |
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo. Katie Street: Follow Street Agency: | |||
| 10 Sep 2024 | Unlocking Innovation: Why diverse teams win every time #BONUS | 00:09:26 | |
Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth. Katie Street: Follow Street Agency: | |||
| 17 Sep 2024 | Gymbox Dares to Disrupt The Market with Rory McEntee | 00:48:24 | |
Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies. Join Katie as she catches up with Rory, who has been a champion of shaking things up, having worked with iconic brands like Everyman Cinema, Paddy Power, and now Gymbox. Rory shares his journey from agency life to in-house marketing, revealing the lessons he's learned about staying true to brand values and constantly finding new ways to disrupt the market by tapping into cultural trends. Here’s a glimpse of what’s inside this episode: 🎯 Disruptive Marketing Done Right 💡 From Crazy Ideas to Marketing Gold 🔥 Why Culture Matters 🌍 Tapping into Cultural Trends 📈 Marketing with Small Budgets, Big Impact Whether you're a CMO looking for inspiration or a marketer trying to cut through the noise, this episode is packed with actionable insights on building a disruptive brand and staying ahead in today’s competitive landscape. Tune in now to learn how Gymbox redefines fitness marketing—and why disrupting the market might be exactly what your brand needs. 📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a r Katie Street: Follow Street Agency: | |||
| 24 Sep 2024 | Disruption, Innovation, and AI: How to Thrive in a Changing Market | 00:46:58 | |
In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape. With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI. Here’s a glimpse of what you’ll discover in this episode: 🚀 The Power of AI in Search and Marketing 💡 Disruptive Content for Today’s Audience ⚖️ Balancing Compliance with Creativity 💥 The Future of B2B Marketing ⚡ Bravery in Performance Marketing 🎙️ Whether you’re ready to embrace disruption, innovation, and AI, or looking to push the boundaries of your current marketing strategy, this episode is packed with actionable insights to help you thrive in today’s ever-changing landscape. Tune in now to learn how to stay bold, brave, and disruptive in marketing. 📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.
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| 01 Oct 2024 | Why You Need To Humanise Your Brand: Demand Generation Takeover | 00:51:43 | |
It’s Time to Elevate Your Brand & Put Yourself Out There! Katie Street: Follow Street Agency: | |||
| 15 Oct 2024 | How Uber Is Transforming Advertising, One Ride at a Time | 00:36:54 | |
Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time. Katie Street: Follow Street Agency: | |||
| 12 Nov 2024 | Breaking Traditional The Mould of Success: Advocating Women in Leadership | 00:39:09 | |
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| 22 Oct 2024 | Revolutionising Enterprise eCommerce: Are You Ready? | 00:41:05 | |
From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market. Katie Street: Follow Street Agency: | |||
| 29 Oct 2024 | Why diversity is the key driver for innovation at Uber #BONUS | 00:10:42 | |
As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial. In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation. At Street, embracing diversity within a team gives us a better understanding of our client’s needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients. Here’s what you’ll learn in this episode: 🚀 Building from Scratch. Paul discusses the advantages and strategies of starting a diverse team at Uber, including the importance of representation and how they achieved a 55% female workforce. 👥 Authenticity in Culture. Learn why authenticity is crucial in attracting the right talent and how to foster a workplace culture that values diversity. 💡 Recruitment Strategies for Diversity. Paul shares practical tips for creating inclusive job ads and practices that attract a wide range of candidates, ensuring fair representation across various demographics. 🛠️ Empowering Employee Resource Groups. Discover how ERGs (Employee Resource Groups) play a vital role in shaping company culture and supporting employees. 🌍 The Impact of Diversity on Business Success. We discuss the benefits of diversity beyond buzzwords—how it enhances product development and customer experiences while driving overall success. If you’re looking to enhance your company’s diversity initiatives, this episode is packed with actionable insights. Tune in to learn why diversity is the key for innovation in your business, leading you towards a sustainable growth. Katie Street: Follow Street Agency: | |||
| 05 Nov 2024 | Beyond Efficiency: How AI is Redefining Marketing | 00:41:58 | |
AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity. Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies. Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed. Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode: 🤝🏻 How AI contributes to a customer-centric future. Integrating AI allows for better understanding and engagement with customers, leading to improved products and services that meet their needs. 💡 AI is not just a buzzword; We explore how AI is redefining marketing and the importance of marketers embracing it. Rather than fearing job loss, it's about learning how AI enhances capabilities and creativity. ⚙️ "Prompt engineering" is demystified. Marco suggests it's all about asking the right questions rather than crafting complicated prompts - this shift in mindset allows more effective interactions with AI. 🤖 Marco shares his top AI tools that will revolutionise your marketing efforts. 🧠 From fear to empowerment: Marco encourages businesses to view AI as a partner that can free up time for more creative and strategic tasks rather than a replacement. As we venture further into the age of AI, it's clear that those who adapt and innovate will thrive. This episode serves as a reminder that the tools are at our disposal; it's up to us to wield them wisely! You can watch the FULL EPISODE HERE: 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.
Marco Andre: https://www.linkedin.com/in/marcoandre/ Katie Street https://www.linkedin.com/in/katiestreet/ Katie Street: Follow Street Agency: | |||
| 19 Nov 2024 | Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O'Connor | 00:39:53 | |
In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.
Louisa O’ Katie Street: Follow Street Agency: | |||
| 26 Nov 2024 | Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor | 00:15:00 | |
In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse workplaces can create meaningful change. Key Discussion Points:
This episode is a must-listen for women aspiring to leadership roles in marketing, events, and beyond. It offers actionable advice on overcoming barriers, building confidence, and driving workplace diversity while highlighting the importance of fostering a culture where everyone can thrive.
Don’t miss this candid conversation packed with insights and strategies to inspire the next generation of female leaders. Listen now and discover how to take your career Katie Street: Follow Street Agency: | |||
| 03 Dec 2024 | Is The Future of Marketing Humans and AI’s Combined!? | 00:19:48 | |
Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’. In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you’ll hear how AI tools, like Google’s Notebook LM, are pushing the boundaries of content creation and reshaping the future of marketing. Key Discussion Points:
Top Quotes from the Episode:
Why Listen? If you’ve ever wondered how AI can transform your marketing strategy, this episode provides actionable insights and real-world examples. From cutting-edge tools to strategic implementation, Marco and Katie unpack how marketers can embrace AI to stay ahead in an increasingly data-driven world.
Katie Street: Follow Street Agency: | |||
| 10 Dec 2024 | Make It Human: How to Win in B2B Marketing in 2025 | 00:18:19 | |
In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results. Key Topics Covered:
This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie’s tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns. In This Episode, Learn About:
LINKS: Katie Street: Follow Street Agency: | |||
| 17 Dec 2024 | AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer | 00:28:41 | |
In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike. ✅ How AI is reshaping product placement and content monetization. ✅ Why personalized marketing is essential in the digital era. ✅ The power of AI to enhance brand recall and customer engagement. ✅ Real-world applications of AI in advertising, including Love Island. ✅ Balancing trust and creativity in AI-driven marketing campaigns. ✅ Future trends in content localization and dynamic advertising. "AI opens up endless possibilities for creativity and efficiency in product placement." Katie Street: Follow Street Agency: | |||
| 07 Jan 2025 | Breaking Barriers: Women in Leadership and Speaking Up for Change | 00:28:27 | |
In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media. With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you’re a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership. What You’ll Learn in This Episode
In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at Work Katie Street: Follow Street Agency: | |||
| 14 Jan 2025 | How to Control Content Chaos with Tech, AI and Personalisation in 2025 | 00:51:49 | |
Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands. This podcast episode is inspired by the recent report "Controlling Content Chaos," a collaboration between VML and Contentful. The report draws on insights from interviews with over 1,000 CMOs, CDOs, and CTOs from leading global brands. Click on the link below to access the full report. Connect with today's guests:
Katie Street: Follow Street Agency: | |||
| 21 Jan 2025 | How to Harness AI, Build Communities, and Rethink Business Models | 00:43:19 | |
This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world. In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement. From practical tips on using AI to transform your business model to strategies for building trust and connections on LinkedIn, this video offers actionable advice for business leaders, marketers, and innovators. Whether you're a tech entrepreneur, agency leader, or marketing professional, this discussion will help you adapt to the ever-changing digital landscape and set you up for success in 2025. In this episode, you will learn:
Episode Highlights:
In this episode, we discuss: AI in Marketing, Community Building Strategies, Content Chaos Solutions, Business Model Innovation, LinkedIn Lead Generation, AI-Powered Marketing Tools, Membership Organisation Benefits, Award-Winning Strategies, Human-Centered Marketing, Digital Marketing Trends 2025 Connect with Matt Desmier, Bournemouth University's Business Engagement & Knowledge Exchange Manager on Linkedin via https://www.linkedin.com/in/mattdesmier/ Katie Street: Follow Street Agency: | |||
| 28 Jan 2025 | The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67 | 00:40:18 | |
Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬 Katie Street: Follow Street Agency: | |||
| 04 Feb 2025 | What Google Doesn't Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68 | 00:51:25 | |
In this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond. Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development. With this episode, you will learn: 1. "Everyone has a personal brand, whether you want it or not” Your personal brand isn’t just about social media, it’s the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently. 2. “You need to be more than brilliant” Being great at your job sometimes isn’t enough. You need to stand out and be memorable. Nishma’s advice? Embrace your uniqueness and show up authentically, even if it means sparkling solo. 3. "Authenticity is the new influencer currency" In a world full of filters and algorithms, authenticity is KEY. Nishma calls it "Authentic Intelligence" which means that being real is what truly connects and resonates with others. 4. “Do you think Netflix wakes up and says, ‘We’ve made enough shows’?” Worried there are too many podcasts or ideas out there? Nishma reminds us there’s always room for new stories, especially yours, so start creating now! Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK's first female-led, female-produced podcast network designed to showcase diverse female voices and stories. 💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you’ll have learnt actionable insights that will help you level up your strategy and stand out online. 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Nishma Patel Robb https://www.linkedin.com/in/nishmapatelrobb/ Katie Street https://www.linkedin.com/in/katiestreet/ Katie Street: Follow Street Agency: | |||
| 11 Feb 2025 | These Insights from LinkedIn's B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69 | 00:50:55 | |
Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore. Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights. Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach. 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Jan Schwarz, Founder of LinkedIn's B2B Institute: https://www.linkedin.com/in/janns/ Andy Lambert, Senior Product Manager @ Adobe: https://www.linkedin.com/in/andyrlambert/ John Dawes, Marketing Professor who worked on the "95-5 rule" research with the B2B Marketing Institute: https://www.linkedin.com/in/john-dawes-059bab10/ Tom Roach, VP Brand Strategy @ Jellyfish who Provided Jennifer with advice about posting on LinkedIn: https://www.linkedin.com/in/tom-roach-5b468026/ "How B2B Brands Grow" - A partnership project between the B2B Marketing Institute and the Ehrenberg Bass Institute, which tested the "95-5 rule" with Professor John Dawes, https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow Jennifer Shaw-Sweet https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/
Katie Street: Follow Street Agency: | |||
| 18 Feb 2025 | AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70 | 00:38:38 | |
AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? Danilo McGarry https://www.linkedin.com/in/danilomcgarry/ Katie Street: Follow Street Agency: | |||
| 25 Feb 2025 | 99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71 | 00:45:41 | |
B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade. Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoid. This week's episode is packed with actionable insights on how B2B brands can leverage vertical video, thought leadership, and paid ads to drive engagement and conversions in 2025. Here's you'll learn from this episode: If you’ve ever thought, “Why isn’t my content performing?” or “Are LinkedIn ads even worth it?” then this episode is for you. Tune in now! 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Alison Battisby https://www.linkedin.com/in/alisonbattisby/ Katie Street: Follow Street Agency: | |||
| 04 Mar 2025 | The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72 | 00:47:05 | |
This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch. Joanna Lyall https://www.linkedin.com/in/joannalyall/ https://thebettermenopause.com/ Katie Street: Follow Street Agency: | |||
| 11 Mar 2025 | Daye CBD Infused Tampons and Investor Skepticism: Why is Women's Health Still Censored? with Valentina Milanova #73 | 00:46:36 | |
Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research. From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers. Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:
📢 If you enjoyed this episode, leave us a review and share it with your network! Your support helps us continue delivering the latest insights in marketing and business growth. Connect with us: Valentina Milanova Katie Street: Follow Street Agency: | |||
| 18 Mar 2025 | The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74 | 00:48:02 | |
Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪 At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Rather than a traditional panel discussion, we turned the entire audience into our podcast guests, giving incredible women the chance to step up, share their insights, and inspire real change. Did you know?
What to expect from this episode: 📣 Featuring guest insights from incredible female leaders It’s time to be bold, be brave, and be LOUD. If you’ve ever doubted yourself, struggled to speak up, or felt held back, this video is for YOU. The Marketing in the Madness team would like to thank everyone who took part of this episode by making their voices heard at Street Agency's International Women’s Day 2025 event. Links: Nishma Patel Robb Lynne Parker Lisa Paasche Natasha Szczerb Julia Linehan Christina Minshull Mays Elansari Nimmi S. Jennifer Shaw-Sweet Melissa Allwork Katie Lee Rachel Neath Katie Street: Follow Street Agency: | |||
| 25 Mar 2025 | Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75 | 00:18:10 | |
In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility! Katie Street: Follow Street Agency: | |||
| 01 Apr 2025 | Contentful Does Bake-off: Personalizing The Digital Experience | 00:32:15 | |
Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies. 🎤 Our speakers:
💡 Key takeaways from the panel discussion:
Want to join our next immersive event? Brand leaders can email hello@street.agency to get involved (no agencies or tech vendors, sorry!). Please don’t forget to leave a 5⭐ rating on Spotify, Apple, or wherever you listen. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Laura Thornley Charlotte Todd Andy Kaiser Rachel Neath Contentful Katie Street: Follow Street Agency: | |||
| 08 Apr 2025 | Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences | 00:24:12 | |
In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation. With 260,000+ users and a fast-growing global team, Dominik shares the inside story of Storyblok’s rapid ascent from its first 1,000 users in 3 months to becoming a global CMS powering leading retail and enterprise brands. If you’re a Founder or Marketing Leader curious about scalable content strategies, modern tech stacks, or how to unshackle your brand from legacy systems, this conversation is an absolute MUST! 1. Kill the Content Graveyard Legacy CMS platforms were built to publish and forget. Storyblok flips that on its head with a full content lifecycle approach—starting with ideation (Ideas Room), mapping out user journeys (Concept Room), and ending with automated updates. 2. Composable Is the Future Why buy into a monolith when you can plug in best-in-class tools across CMS, DAM, commerce, and more? Dominik explains why the smartest brands are building their stack modular, flexible, and made to scale. 4. Think replatforming takes months? Think again. One Storyblok client went live in 17 markets in just 60 days. Another launched a full proof-of-concept in a week. With the right partners and tools, you can move fast and smart! Ready to see how the smartest tech brands are scaling faster, working smarter, and leaving legacy tech behind? Watch the full episode now to hear how Storyblok is rewriting the rules of content management and why composable, AI-powered platforms are the future for marketing leaders who want more impact and less drag! Storyblok Dominik Angerer https://www.linkedin.com/in/dominikangerer/ Katie Street: Follow Street Agency: | |||
| 15 Apr 2025 | Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator | 00:48:31 | |
What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness! Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital and product strategies for Burberry, Selfridges, Unilever, John Lewis and 50+ other retail brands. So when we say he lives and breathes retail tech... we really mean it. Here’s a sneak peek into what we got stuck into and why you should absolutely tune in: The Burberry Effect - From launching the first luxury eCommerce site back in 2009 to experimenting with social commerce and digital gamification, Giles reveals how the brand has consistently taken brave leaps into the unknown.
But why aren’t brands doing this yet? The technology already exists. The opportunity is right there. It just takes brands being brave enough to actually use it creatively. Oh and yes, Katie and Giles even pitched a few ideas on how British Airways could spice up customer loyalty (golden ticket under the seat, anyone? 🤭) One Message to Tech Leaders: It’s not always about chasing trends. It’s about creating environments where your teams can innovate, where creativity can thrive, and where customer experience becomes a true competitive advantage. Loved this? Forward it to your network and let us know what you'd like to see us cover in future episodes of Marketing in the Madness. See you soon! Giles Smith https://www.linkedin.com/in/giles-smith-5229871/ Katie Street: Follow Street Agency: | |||