Marketing Freed (David Richter)
Explorez tous les épisodes de Marketing Freed
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| 11 Apr 2024 | Clear Strategies & Measurable Goals On Social Media - With Luan Wise | 00:28:46 | |
Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media. In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurable goals to ensure that social media aligns with business objectives and the different approaches and outcomes to expect when posting from your corporate profile vs your personal one. In this episode, we discuss:
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| 12 Sep 2024 | Using Google Search Console Like A Pro - With Dan White | 00:27:48 | |
There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free. Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website’s performance, and ultimately drive more organic traffic to your site. In this episode, we discuss:
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| 02 May 2024 | Outsmarting Google’s Dirty Tricks With PPC Expert David Miles | 00:29:24 | |
Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide. But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelevant clicks. In this episode, I’m joined by David Miles from The PPC Machine, who shares some of the many tactics he has employed to help thousands of small businesses grow online, and some of the pitfalls that Google make all too easy for the unsuspecting marketer to fall into. In this episode, we discuss:
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| 16 May 2024 | Engineering Success: Structured Marketing Strategies with Ros Conkie | 00:30:39 | |
The idea of a target market has been around for donkey's years. But with increasingly crowded markets, along with better targeting options for your marketing, simply knowing broadly who you’re selling to isn’t enough, particularly if you’re a smaller business with a limited budget. In this podcast episode, David is joined by marketing consultant and trainer Ros Conkie to explore strategies for businesses to identify their ideal customers and employ cost-effective marketing tactics to reach them. In this episode, we discuss:
CONNECT Ros Conkie on LinkedIn https://www.linkedin.com/in/rosconkie/ or Ros’s website: https://rosconkie.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk OTHER Ros has created a checklist for creating your Ideal Customer Persona which you can download here: https://rosconkie.com/checklist LISTEN
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| 27 Jun 2024 | Mastering Simplicity In Your Proposition | 00:34:51 | |
In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions. In this episode, we discuss:
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| 21 Mar 2024 | Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy | 00:34:27 | |
Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance. However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice. And yet, the words you use make a huge impact on how you’re perceived, so investing in your brand voice could give you a significant advantage over the majority of companies who are lost in a sea of sameness. In this episode of the Marketing Freed podcast, brand voice strategist; Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisation. In this episode, we discuss:
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RESOURCES Throughout the episode, we refer to two papers Bethany has written. As you might expect, they’re full of intelligent, witty insights about brand voice. They’re beautifully designed too. Download them here:
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| 09 May 2024 | Optimising Website Performance Using Psychology and Design Insights | 00:31:52 | |
A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection. However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take. In this episode, I’m joined by freelance growth marketer and web design specialist, Steve Linney, who talks about how the layout, images, colours and language you use on your websites can make a massive impact on your conversion rates. In this episode, we discuss:
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OTHER Towards the end of the episode, we also discussed Steve’s latest project https://www.thetryb.com/ which aims to help people explore a mix of well-being experiences, including breathwork. Steve has also provided a useful resource about how Breathwork can make you a better marketer: https://www.stevelinney.com/blog/how-meditation-can-make-you-a-better-marketer/ LISTEN
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| 04 Jul 2024 | Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles | 00:25:56 | |
In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies.. In this episode, we discuss:
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| 11 Jul 2024 | Standing Out in the Herd. Strategies for Differentiating Your Marketing Agency | 00:29:17 | |
Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else? The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselves. In this episode, I’m joined by Seb Mackay, co-founder of Soba Private Label, a boutique agency that helps marketing agencies stand out and make their competition irrelevant. In this episode, we discuss:
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| 30 May 2024 | Remembering The First P - Why Marketing Needs to Be Involved In New Product Development, with Lauren Fisher | 00:25:52 | |
When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important. In this episode of Marketing Freed, product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy. In this episode, we discuss:
CONNECT Lauren Fisher on LinkedIn https://www.linkedin.com/in/lauren-fisher-69553837/ or Lauren’s website: https://productmarketingpeople.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTEN
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| 29 Aug 2024 | Making The Most Out Of Email Marketing - With Nicola Paul | 00:21:10 | |
As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start? Which is why I’m so pleased to be joined by Nicola Paul, an e-commerce, digital marketing specialist, to discuss how businesses can make their email marketing a success In this episode, we discuss:
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| 14 Mar 2024 | Nurturing Connections: The Art of Newsletters with Lenka Koppova | 00:34:17 | |
With more and more marketing happening within the walled gardens of social media, there’s one channel where businesses remain in control over who sees what messages. What’s more, it’s pretty much free. Email marketing, including e-newsletters, continues to be a crucial tool for building deep relationships with both existing and potential customers. Yet for many businesses, they’re either underutilised or perhaps worse, hastily cobbled together at the end of every month just so that something gets sent out. In this episode of the Marketing Freed podcast, marketing therapist, Lenka Koppova shares why she feels every business needs to use newsletters as part of their marketing, along with tips on how to make them an effective part of your marketing toolkit. In this episode, we discuss:
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| 15 Aug 2024 | SEO Myths and Misconceptions - With Natalie Slater | 00:24:06 | |
In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing successful website migrations. In this episode, we discuss:
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| 25 Apr 2024 | Pre-Planning PR for Maximum Impact - With Maeve O'Sullivan | 00:26:39 | |
When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect. In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships with journalists, strategic PR planning and embracing a variety of content forms to maximise your PR efforts. In this episode, we discuss:
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| 23 May 2024 | Actionable Social Media Audits, with Fiona O’Donoghue | 00:34:57 | |
The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different. In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy. In this episode, we discuss:
CONNECT Fiona O’Donoghue on LinkedIn:https://www.linkedin.com/in/fiona-odonoghue/ Instagram: https://www.instagram.com/attentionseeker_social/ or Fiona’s website: https://attention-seeker.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTEN
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| 01 Aug 2024 | Website Content That Generates Leads And Revenue, Not Just Traffic - With Francesco Baldini | 00:18:52 | |
When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical. But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic? In this episode, I’m joined by freelance SEO consultant Fracesco Baldini to find out. In this episode, we discuss:
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| 29 Feb 2024 | The Untapped Potential of Local SEO: Lessons from a Search Marketing Veteran | 00:34:42 | |
Getting your website to the top of Google for relevant search terms is a crucial part of capturing demand for many businesses. While many marketing teams concentrate on ranking for broad online searches, they often ignore their rankings on a local level. But with almost half (46%) of Google’s search traffic believed to have local intent, making sure your business is optimised for local SEO can give even national brands and B2B businesses an advantage. In this episode of the Marketing Freed podcast, SEO expert Gerry White joins me to share his insights on local SEO gained from a career in search marketing that’s spanned the likes of the BBC, Riverside.fm, Just Eat, Austin Reed and most recently, Mirador, a SaaS local SEO management solution. In this episode, we discuss:
CONNECT Gerry White on LinkedIn - https://www.linkedin.com/in/dergal/ or X/Twitter - https://twitter.com/dergal David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ Find out more about local SEO tool Mirador at https://www.miradorlocal.com/ LISTEN Spotify - https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts - https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube - https://www.youtube.com/@MarketingFreedPodcast OTHER Stat about 46% of Google searches having local intent: 46% of Google’s search traffic has local intent: https://www.seroundtable.com/google-46-of-searches-have-local-intent-26529.html | |||
| 19 Sep 2024 | Finding Stories In Data For Promotion And Defense - With Alex Waddington | 00:31:27 | |
There has never been so much data floating around and accessible to the public, and with AI, the ability for anyone to analyse this data and make sense of it has never been easier. Along with the opportunity for organisations to use data as part of their own promotional activity, there’s also the challenge of the data uncovering other stories which, perhaps organisations would prefer if the public didn’t know about. To help us navigate all of this I’m joined by Alex Waddington, founder of Whetstone Communications, a consultancy that helps communicators do more with their data. In this episode, we discuss:
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| 04 Apr 2024 | Crafting Compelling Case Studies With Rob Beadle | 00:37:03 | |
Whether it’s fair or not, people generally don’t trust marketing, which is what makes customer case studies so valuable. Instead of just broadcasting a marketing message, your customers are sharing their stories in their own words. In this episode of Marketing Freed, I’m joined by Rob Beadle who shares insights from his career as a B2B Technology Copywriter about how case studies can be used throughout the whole buying journey, and how businesses can systemise getting new case studies created rather than leaving it up to chance. In this episode, we discuss:
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OTHER During the episode, we mention Case Study Kickstarter, a useful guide that Rob has created to help businesses get started with creating case studies. You can download this free guide at https://robbeadle.co.uk/marketing-freed/ LISTEN
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| 08 Feb 2024 | Marketing Freed Trailer | 00:00:55 | |
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field. Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business. Subscribe today on your favourite podcast platform. Marketing Freed is a ClickPop podcast. Find out more at http://ClickPop.co.uk. | |||
| 18 Apr 2024 | Understanding the impact of SGE on SEO, with Hannah Millist | 00:26:28 | |
For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet. Joining me today is Hannah Millist, founder of TwoGether Digital, where we'll talk about how Google is experimenting with AI and its search results, and how businesses can get their content to be SGE ready. In this episode, we discuss:
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| 18 Jul 2024 | Creating SEO Content That Works For Google, Users & Your Business - With Charlie Williams | 00:35:22 | |
When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily match what the user wants or the business’s objectives. In this episode, I’m joined by Freelance SEO consultant, Charlie Williams to discuss how we can produce content that ranks on Google but is also helpful for users and your business In this episode, we discuss:
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| 07 Mar 2024 | How To Create A Brand Story That Sells with Jim O’Connor | 00:38:09 | |
In most markets, it’s becoming increasingly difficult for companies to differentiate on features alone. And even if a business develops a unique feature that’s important for its customers, you can bet that the competition will follow suit quickly. A more sustainable advantage is to build a unique position in your customer’s mind, combining the features and benefits of your offering with psychology, creativity, logic and emotion into a brand story that makes your business stand out from the crowd. Yet all too often, marketing teams just accept the bland, undifferentiated position they’re in, and try to outdo the competition by spending more on ads, exhibiting on bigger trade show stands and sending ever more emails. In this episode of the Marketing Freed podcast, marketing and advertising expert, Jim O’Connor joins me to share the logical, systematic and simple process that any business can follow to uncover their brand story that sells. In this episode, we discuss:
CONNECT Jim O’Connor on LinkedIn - https://www.linkedin.com/in/jim-o-connor-64ba2a1/ or https://storiesthatsell.co.uk/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or https://www.clickpop.co.uk/ Jim’s book The Authority Guide to Creating Brand Stories That Sell: https://www.amazon.co.uk/Authority-Guide-Creating-Brand-Stories-ebook/dp/B0756M8QLZ LISTEN Spotify - https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts - https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 | |||
| 20 Jun 2024 | How To Stop Self-Silencing and Amplify Your Impact: A Conversation with Fifi Mason | 00:34:12 | |
In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing. Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop self-silencing, express yourself and make an impact. In this episode, we discuss:
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| 13 Jun 2024 | The Good, The Bad, and The BS in Marketing - A Candid Chat With Sabrina Chevannes | 00:36:55 | |
When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap. Turns out I’m not alone in that belief, in fact a lot of people running agencies believe that too. Including Sabrina Chevannes, Founder of Complex Creative, the no-bullshit agency. And in this episode Sabrina and I chat through some of the flaws of the agency model, how to sniff out bs, and what you should be doing to make sure a relationship with an agency or a freelancer is a success. In this episode, we discuss:
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| 08 Aug 2024 | Direct Response Emails That Deliver Results - With Katja Mokotar | 00:23:43 | |
Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference between the results you can achieve with a great email strategy vs one that’s merely OK. In this episode, I’m joined by Katja Mokotar, an email marketer for CPG brands to discuss how to get people to take action from your emails. In this episode, we discuss:
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| 26 Sep 2024 | How To Get Your Press Release Noticed - With Natalie Sutton | 00:24:45 | |
As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled. Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance PR and fractional communications leader, to discuss how businesses can achieve cut-through with the press. In this episode, we discuss:
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| 06 Jun 2024 | From Confused to Conversions: Mastering UX with John Millist | 00:26:24 | |
In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant. We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions. The conversation also covers practical aspects of UX work, including the art of getting genuine feedback from users and a straightforward UX process centred around research, design, and testing. In this episode, we discuss:
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| 28 Mar 2024 | Simplifying Your CRM to Generate More Sales | 00:34:58 | |
Keeping accurate, up-to-date information about your current and potential customers is crucial to effective sales and marketing activity. But, with increasingly complex tools to automate its analysis and associated activity, there’s a real risk to small businesses of ending up with just data instead of actionable intelligence. In this episode of the Marketing Freed Podcast, we sit down with Simon Washbrook, founder of Popcorn CRM, a platform designed specifically for the needs of small businesses. Simon shares the importance of aligning sales and marketing, the pitfalls of complex CRM systems, tips on how to make your emails more effective, and what signals to look out for from your prospects that mean they’re ready to buy. In this episode, we discuss:
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| 22 Aug 2024 | Turning Words Into Powerful Tools With Olly Davy | 00:35:10 | |
Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice. Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers. In this episode, we discuss:
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| 25 Jul 2024 | Insights for Innovation and Growth Through Market Research with Angela Richmond | 00:30:24 | |
In this episode, David is joined by Angela Richmond, founder of Red Fox Research, who explores the crucial role of market research in developing new products, expanding into new markets, and refining messaging to better align with the target audience. Angela shares her extensive experience in B2B and technology sectors, discussing the nuances of both qualitative and quantitative research methods. In this episode, we discuss:
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