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Join the Peaceful Media team as we kick off the Marketing for What Matters podcast, exploring how marketing with a regenerative mindset can uplift humanity and heal the planet! 🌳 Check us out! 👉https://peacefulmedia.com/
Welcome to the very first episode of Marketing for What Matters! Join Jason, Fran, Bo, and Nicole as they embark on a journey to explore how marketing with a regenerative mindset can uplift humanity, heal the planet, and still achieve profitable business growth. In this episode, the team introduces themselves, shares their passion for sustainability, and teases some exciting upcoming interviews. Tune in to hear their inspiring conversation and learn how you can make a positive impact through marketing. Don’t forget to subscribe for more episodes!
00:00 - Introduction 01:00 - Meet the Hosts 03:50 - Fran's Journey with Sustainability 05:45 - Bo's Perspective 08:50 - Nicole’s Role and Digital Storytelling 11:00 - Upcoming Exciting Guests 16:20 - One Tree Planted Partnership 18:50 - Final Thoughts
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
In this episode of "Marketing for What Matters," host Jam from Peaceful Media is joined by Tristan Cummins and Cori Chong, founders of Wakeful State, a video production company based in Honolulu, Hawaii. They share their journey from digital nomads to business owners, highlighting their passion for sustainability and storytelling. The discussion delves into their impactful projects with organizations like Sustainable Coastlines Hawaii and Kōkua Hawaiʻi Foundation, and their approach to video marketing that prioritizes high-quality, emotionally resonant content. Tristan and Cori also offer practical advice for small businesses on creating effective video content with limited resources.
Key Takeaways:
Origins of Wakeful State: Tristan and Cori's journey from meeting in Hawaii to traveling as digital nomads and starting their video production company.
Focus on Sustainability: The types of clients Wakeful State works with and their commitment to promoting sustainability through storytelling.
Impactful Projects: Highlights of significant projects, including work with Sustainable Coastlines Hawaii, Kōkua Hawaiʻi Foundation, and United Airlines.
Importance of Storytelling: The power of storytelling in emotionally connecting with audiences and driving action.
Advice for Small Businesses: Tips for creating high-quality video content with limited resources.
Action Items:
Explore Wakeful State's Work: Visit Wakeful State's website to learn more about their upcoming projects.
Support Sustainability Efforts: Check out the Sustainable Coastlines Hawaii website to get involved or look for your own local cleanup efforts.
Create High-Quality Video Content: Identify your target audience and goals before starting a video project and Invest in quality visuals and sound to enhance your brand's credibility.
Get Comfortable on Camera: Engage with your audience regularly through video content to build trust and connection.
Incorporate Storytelling into Marketing: Highlight personal and impactful stories related to your business or cause.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
In this episode, Fran interviews Lauren Truslow, the CEO of 3D Enviro, a small women-owned environmental remediation firm. Lauren shares her journey into sustainability, the challenges and rewards of leading a women-owned business in a male-dominated field, and her passion for environmental education and advocacy. They discuss the importance of fostering a team with shared values, the impact of childhood experiences on environmental awareness, and the need for both individual and collective action in addressing environmental issues.
Key Takeaways:
Importance of Early Environmental Exposure: Childhood experiences in nature can significantly shape one's passion for sustainability.
Balancing Personal and Professional Life: Being a mother and a CEO requires building a strong support system and finding ways to integrate personal values into business.
Compassionate Leadership: Women-owned businesses often emphasize compassion, understanding, and holistic approaches to employee well-being.
Challenges in Environmental Remediation: Environmental remediation involves addressing less glamorous but crucial aspects of sustainability.
Need for Systemic Change: While individual actions are important, large-scale policy changes are essential for significant impact.
Educational Outreach: Educating others about local environmental issues, like mercury contamination, is key to driving change.
Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
Connect with Lauren Truslow: Follow Lauren Truslow on LinkedIn or visit her website at3D Enviro.
Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
In this episode, Bo-Peter interviews Dan Moussa from Talesca, who shares his insights on the intersection of sustainability, recruitment, and corporate responsibility. They discuss how top tech companies are shifting their focus towards sustainability to attract top talent, the importance of genuine sustainability efforts to retain employees, and the impact of new regulations on businesses, especially SMEs.
Key Takeaways:
Recruitment Driving Sustainability: Top talent in tech industries is increasingly drawn to companies with robust sustainability strategies.
Consumer Behavior Influencing Business: Consumer demand for sustainable products is pushing companies to adopt more eco-friendly practices.
Genuine Sustainability Efforts: Companies must ensure they are not greenwashing, as failing to deliver on sustainability promises can lead to high employee attrition.
Impact of Regulations: New sustainability reporting requirements are particularly challenging for SMEs.
Global Differences in Sustainability Progress: Different regions are at varying stages of implementing and benefiting from sustainability regulations.
Personal Commitment to Sustainability: Recruiters and professionals in the sustainability sector should embody their values.
Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
Connect with Dan Moussa: Follow Dan Moussa on LinkedIn or visit his website at talesca.com.au for more information.
Check Out Dan's Podcast: Listen to Dan's podcast with Talesca at Talesca Podcast.
Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
In this episode, Jason sits down with Kelcie Ottoes, a copywriter making waves in the sustainability space. Kelcie shares her journey from feeling unfulfilled in a tech job to becoming a leading voice in sustainable copywriting. She offers valuable insights into the importance of aligning professional work with personal values and the power of storytelling in marketing. The episode dives into Kelcie's unique approach to copywriting for sustainable brands, discussing her process, the significance of understanding the audience, and how to overcome common challenges in the industry.
Key Takeaways:
Aligning Passion and Profession: Kelcie emphasizes the importance of finding fulfillment by aligning professional work with personal values.
Power of Storytelling: Effective storytelling in marketing can drive significant change by emotionally connecting with audiences.
Understanding the Audience: Conducting thorough audience research is crucial for crafting relevant and impactful copy.
Transparency in Sustainability: Brands should embrace transparency and share their sustainability journeys, including setbacks, to build trust.
High-Impact Marketing Components: Kelcie shares essential marketing components for sustainable brands such as case studies.
Collaborative Spirit: The sustainability sector thrives on collaboration and sharing knowledge, which helps uplift all stakeholders.
Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
Connect with Kelcie: Follow Kelcie Ottoes on LinkedIn or visit her website at Kelcie Ottoes Copywriting for sustainable copywriting services.
Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
Join us as we talk to Hannah Ewing from One Tree Planted. Discover how easy it is to make a positive impact on the planet through reforestation. Learn about the organization's global projects, their approach to sustainability, and how businesses can get involved. 🌳 Check us out! 👉 https://peacefulmedia.com/
In Episode 6 of "Marketing For What Matters," Jason Miller interviews Hannah Ewing, the Director of Partnerships at One Tree Planted. If you're concerned about deforestation, wildfires, and the loss of biodiversity, this episode will inspire you. Discover how One Tree Planted simplifies reforestation efforts, making it easy for individuals and organizations to contribute.
Hannah shares her journey into the environmental sector and the impactful work One Tree Planted is doing globally. Learn about the organization's unique approach to tree planting, including how they ensure long-term success and community involvement.
Join us to understand the power of reforestation, the importance of choosing the right projects, and how businesses can integrate tree planting into their sustainability initiatives.
Guest Information:
Hannah Ewing, Corporate Partnerships at One Tree Planted
00:00 - Introduction: One Tree Planted 02:02 - Guest Introduction: Hannah Ewing 03:55 - Setting Intentions and Positive Messaging 05:21 - Hannah's Journey to One Tree Planted 08:10 - The Importance of Trees and Reforestation 11:18 - How One Tree Planted Stands Out 13:30 - Impact of Tree Planting Projects 21:40 - Corporate Partnerships and Goals 28:08 - Successful Campaigns and Initiatives 33:21 - Overcoming Misinformation and Greenwashing 46:55 - Advice for Sustainability Professionals 51:26 - Inspiring Books and Resources 55:57 - How to Get Involved with One Tree Planted 1:00:12 - Planting Trees with Hannah Ewing 1:02:21 - Closing Thoughts and Encouragement
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
Curious about how to balance sales with sustainability in B2B? This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration. 🌳 Check us out! 👉 https://peacefulmedia.com/
This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.
00:00 Introduction and Episode Overview 02:15 Brianna LePiane on Sustainable Business Growth 05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging 10:45 Ethical Sourcing and Supply Chain Management 14:20 The Role of Entrepreneurship in Systemic Change 18:10 Balancing Sales and Authenticity in Sustainable Business 22:30 Client-Centric Sales and Marketing Strategies 27:00 Collaboration and Seeking Expert Advice in Sustainability 31:45 Overcoming Negative Perceptions of Sales in Sustainability 36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs 40:20 Clear Communication and Emotional Intelligence in Marketing 44:50 Understanding Product Life Cycles and Supply Chain Emissions 48:30 The Future of Sustainability in Business: Challenges and Opportunities 52:15 Practical Tips for Sustainable B2B Product Sales 01:01:58 Sustainability, passion, and emotional management in business
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
02 Jul 2024
008 | Shaping the Future of Business With John Davis
How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future! 🌳 Check us out! 👉 https://peacefulmedia.com/
In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
15 Jul 2024
009 | Can We End Badvertising? | Special Guest Andrew Simms
Can we end Badvertising? Join us as we talk to Andrew Simms and discuss ethical marketing and climate action. 🌳 Check us out! 👉 https://peacefulmedia.com/
Andrew Simms, co-director of the New Weather Institute, delves into the pressing issue of bad advertising and its impact on climate change. Discover how high-carbon advertising shapes consumer behavior and learn about the campaign to ban ads for polluting products (Badvertising). Simms shares insights on ethical marketing, the power of sports sponsorships, and the urgent need for public information campaigns to combat greenwashing. Tune in to explore the intersection of advertising, consumer choices, and sustainability, and find out how you can contribute to a cleaner, greener future.
00:00 - Introduction to "Badvertising" 02:01 - Andrew Simms' Background in Environmental Advocacy 06:25 - The Disconnect Between Knowledge and Action 09:47 - Origins of the "Badvertising" Campaign 16:27 - What is the "Badvertising" Campaign? 23:12 - Local and National Efforts to Regulate Advertising 29:52 - Parallels with Tobacco Advertising Ban 36:26 - Impact of Sports Sponsorships on Climate Messaging 40:43 - Addressing Criticism and Revenue Streams 44:28 - Practical and Moral Leadership in Advertising 49:54 - Public Information Campaigns and Climate Crisis 53:00 - Conclusion and Final Thoughts
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
09 Aug 2024
010 | Designing for the Planet With Tim Frick | Marketing for What Matters
Today we discuss sustainable web design with Tim Frick from Mightybytes! 🌳 Check us out! 👉 https://peacefulmedia.com/
How do you design for the planet? Tim Frick, founder of Mightybytes, joins the Marketing for What Matters podcast to discuss sustainable web design and its impact on the planet. Learn about the importance of collaboration, regulatory guidance, and successful organizations like Whole Grain Digital and the Green Web Foundation. Tim also discusses how impact frameworks can help measure sustainability efforts, and why incorporating sustainability into your marketing strategies is crucial for the future.
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
20 Aug 2024
011 | Bridging Purpose & Profits With Erik Granholm
This week our guest Erik Granholm merges purpose and profits to drive global change in the impact startup ecosystem at Norrsken Foundation 🌳 Check us out! 👉 https://peacefulmedia.com/
Erik Granholm, Digital Marketing Manager Norrsken Foundation, discusses the intersection of purpose and profits in the world of impact startups. Erik shares his journey from sales to leading marketing efforts that empower entrepreneurs to tackle global challenges. See how Norrsken Foundation is building impact ecosystems and the importance of storytelling, local relevance, and redefining success.
00:00 – Introduction 02:13 – Erik Granholm's Journey into Impact Startups 04:29 – Transition from Sales to Creative Industry 07:56 – Discovering Ikigai 12:05 – Inspiration Behind Joining Norrsken Foundation 16:22 – The Role of People and Shared Values 20:48 – Developing a Global Perspective on Impact 24:35 – The Need for Long-Term Thinking in Impact Work 28:57 – Localized Impact Across Different Hubs 32:14 – Communicating Impact to Consumers 36:09 – Organic Growth and Role Model Storytelling 40:21 – Strategies for Building a Global Brand 44:35 – Redefining Progress and Success in Business 48:50 – Incorporating Impact Metrics in Startups 52:08 – Resources for Entrepreneurs Interested in Impact 56:17 – Highlighting Noteworthy Impact Startups
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
13 Sep 2024
012 | Sustainability Leadership With Former Nike CSO Noel Kinder
Former Nike CSO Noel Kinder shares Fortune 100 insights on sustainability leadership, balancing profitability and sustainability, and driving corporate responsibility. 🌳 Check us out! 👉 https://peacefulmedia.com/
In this episode of "Marketing For What Matters," former Nike Chief Sustainability Officer Noel Kinder dives into the intersection of business growth and sustainability. With decades of experience at Nike, Noel shares how the company overcame challenges like the sweatshop controversy and implemented innovative sustainability strategies. He highlights key sustainability initiatives such as the "Space Hippie" product line, waste reduction efforts, and pre-competitive collaborations that promote renewable energy use in supply chains. Noel also discusses balancing sustainability with profitability, managing corporate sustainability commitments, and what future leadership in sustainability looks like.
00:01 Introduction to Noel Kinder & His Business Background 04:35 Noel Kinder’s Early Influences and Career Path 07:30 Joining Nike During the Sweatshop Controversy 16:35 Nike’s Journey to Rebuilding Trust and Increasing Transparency 19:27 Pre-Competitive Collaboration and Industry Impact 26:34 Managing Sustainability Across Global Supply Chains 31:31 Innovative Sustainability Initiatives at Nike 36:30 Pre-Competitive Collaboration and Industry Impact 41:45 Communicating Sustainability to Consumers 51:23 How Consumer Behavior Dan Directly Impact Sustainability 54:13 Lessons From Nike’s Commitment to Sustainability 1:04:08 Closing Thoughts
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
24 Oct 2024
013 | Growing Your Regenerative Business: The Future of Sustainable Farming | Bob Quinn
Bob Quinn sits down with us to explore regenerative business through sustainable farming, regenerative farming, and ancient grains. 🌳 Check us out! 👉 https://peacefulmedia.com/
Bob Quinn, a 4th-generation farmer, entrepreneur, PhD scientist, and author of Grain by Grain, shares his remarkable journey from conventional farming to becoming a pioneer in regenerative organic agriculture. As the founder of the Quinn Institute, partnered with the Rodale Institute, Bob educates farmers on the value of sustainability, organic practices, and the intersection of food, health, and environmental stewardship. This episode explores the history of industrial farming, the role of corporate influence, and how regenerative agriculture and sustainable farming can bring value to rural communities, our food systems, and the planet.
Connect with Bob Quinn: Learn more about Bob’s work at the Quinn Institute and follow him on LinkedIn.
00:00 – The True Cost of Cheap Food 00:59 – Introduction to Bob Quinn & His Journey into Regenerative Farming 03:56 – The Power of Food as Medicine 05:16 – Overview of the Quinn Institute's Mission 09:50 – The Shift from Conventional to Regenerative Farming 15:54 – Industrialization and Corporate Influence in U.S. Agriculture 27:35 – The True Cost of Chemical Agriculture 36:32 – The Relationship Between Agriculture and Healthcare 45:34 – Bob Quinn's Entrepreneurial Ventures and Philosophy on Value 59:26 – Building Relationships and Growing a Regenerative Business 1:06:01 – Bob Quinn's Future Plans
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
14 Nov 2024
Powering the Future with Gabriel Gordon-Harper of Avangrid
Gabriel Gordon-Harper from Avangrid explains the latest trends in renewable energy and shares the challenges and innovations driving the industry. 🌳 Check us out! 👉 https://peacefulmedia.com/
Gabriel Gordon-Harper, Senior Originator at Avangrid, walks us through his professional journey and the current landscape of the renewable energy market. He explains how sustainability is transforming corporate strategies, from recruitment and retention to tackling large-scale project development. As we discuss the challenges of supply chain constraints, ethical practices, and grid interconnection, Gabriel remains optimistic about the energy transition. Learn how the Inflation Reduction Act is shaping the industry and the exciting technologies, like long-duration energy storage, that promise to power our future.
Connect with Gabriel Gordon-Harper: Website:Avangrid
00:00 Introduction to Gabriel Gordon-Harper 02:34 How Climate Change Shaped Gabriel’s Career 07:30 A Day in the Life of a Senior Originator 09:44 Challenges in Renewable Project Development 13:01 Ethical Considerations in Renewable Energy 21:21 Evolution of the Renewable Energy Market 26:00 Solutions and Innovations for Future Challenges 33:32 Motivations Behind Corporate Renewable Energy 38:40 The Role of Employee Values and Recruitment 45:39 Advice for Entering the Renewable Energy Sector 52:40 The Importance of Local Action
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
12 Dec 2024
015 | Insights from Season One that Mattered to Us Most
In this Season One finale of Marketing For What Matters, we look back at the lessons that shaped our journey—authenticity, storytelling, and building trust in sustainable marketing. Plus, a sneak peek at what’s coming in Season Two! 🌳 Check us out! 👉 https://peacefulmedia.com/
Season One of Marketing For What Matters has been an incredible journey! In this finale, we reflect on the insights and stories shared over 14 episodes. We discuss the importance of authentic storytelling, building trust, and making sustainability more than just a buzzword. From diversity in leadership to overcoming challenges like greenwashing, we explore how businesses can create meaningful connections while driving impact.
Looking ahead, we’re excited to announce some big plans for Season Two! Get ready for even more practical tips, deeper team involvement, and updates on our path to B Corp certification. If you’re passionate about marketing that makes a difference, you won’t want to miss it.
Thank you for being part of our journey—let’s keep marketing for what truly matters.
Chapters From This Episode:
00:00 Season Finale: Reflections and Highlights 00:55 Diversity in Leadership: Lessons from Lauren Truslow 07:27 Collaborative Sustainability: Jason’s Key Takeaways 14:07 Authenticity in Corporate Sustainability: Insights from Gabriel Gordon-Harper 23:44 Avoiding Greenwashing: Transparency and Trust in Marketing 29:49 Applying Season 1 Lessons in Marketing 45:05 Exciting Updates and Plans for Season 2
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
02 Jan 2025
016 | World Forestry Center: Growing a Non-Profit That Speaks for the Trees
See how the World Forestry Center grows its mission as a non-profit to protect forests through authentic storytelling, community outreach, and innovative marketing! 🌳 Check us out! 👉 https://peacefulmedia.com/
In this episode of Marketing for What Matters, Jam from Peaceful Media visits the World Forestry Center to see how they create impactful connections between people and forests. Joined by Alli Gannett, Communications Director at the center, they discuss challenges and successes in nonprofit marketing. From leveraging micro-influencers to building engaging community events like Forest Pubs, Alli shares creative strategies for increasing public awareness and fostering donor engagement. Learn how the center balances art exhibits, event spaces, and storytelling to further its mission of tree conservation while connecting with new audiences!
Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.
Chapters From Today’s Episode:
00:00 Introduction and Purpose of the Podcast by Jason 02:21 New Features and Double Click Segment 03:50 World Forestry Center and Its Mission 08:03 Alli Gannett's Role and World Forestry Center's Mission 13:20 Challenges in Marketing the World Forestry Center 17:58 Successful Campaigns and Future Plans for the World Forestry Center 48:04 Engaging with Micro Influencers and Community Outreach for the World Forestry Center 56:11 Fundraising and Donor Engagement for the World Forestry Center 1:04:11 Tour of the World Forestry Center 1:05:16 Conclusion
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
06 Feb 2025
Build Your Business Like a Pro With Jimmy Farris | Marketing for What Matters Podcast
Former NFL player Jimmy Farris shares the three pillars of success (preparation, reliability, and obsession) and how to build a winning mindset for business and personal growth. 🌳 Check us out! 👉 https://peacefulmedia.com/
What does it really take to build a business like a pro? Former NFL Super Bowl champion Jimmy Farris shares the winning mindset that fueled his transition from professional football to entrepreneurship and thought leadership. In this episode, Jimmy reveals the three essential pillars of success: preparation, reliability, and obsession—and why these qualities set apart high achievers in any industry. From his mentorship with Tony Robbins and Brendon Burchard to his time playing alongside legends like Tom Brady and Terrell Owens, Jimmy unpacks the lessons that shaped his career and personal growth. He discusses the importance of self-belief, modeling excellence, and relentlessly seeking wisdom, giving you a blueprint for success, no matter your industry. If you've ever struggled with self-doubt, imposter syndrome, or figuring out how to turn your passion into a thriving business, this episode is for you. Take small, consistent steps, embrace the grind, and start thinking like a pro!
Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.
Chapters From Today's Episode:
00:00 The Mindset Behind Success 02:15 How Obsession Separates the Great from the Good 08:32 Jimmy Farris’ Journey from NFL to Thought Leadership 18:47 Lessons from the NFL: Preparation, Reliability, and Obsession 27:11 The Importance of Mentors and Modeling Excellence 34:52 Overcoming Self-Doubt and Building a Personal Brand 42:19 The Transition from Athlete to Entrepreneur 48:29 Breaking Down the Three Pillars of Success 56:00 Shout out to the Current King of N.A. IPAs, Clausthaler (non-sponsored love) 56:37 The Role of Mindset in Achieving Big Goals 1:02:23 How Small, Consistent Steps Lead to Massive Results 1:07:14 Success is a Process, Not an Event
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
Good Juju is redefining CPG with zero-waste beauty. Co-founders Lisa & Alexa share their mission to make sustainability truly accessible. 🌳 Check us out! 👉 https://peacefulmedia.com/
Good Juju is on a mission to transform the CPG (Consumer Packaged Goods) industry, one plastic-free product at a time! Founders Lisa Karandat & Alexa Monahan talk about their journey of launching a sustainable beauty brand, tackling plastic waste, and making zero-waste living truly accessible. Their shampoo bars alone replace up to 3 plastic bottles, proving sustainability doesn’t mean sacrificing quality. They discuss the challenges of sourcing biodegradable ingredients, navigating consumer expectations, and competing with big brands—all while staying true to their values.
Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.
Chapters From Today's Episode:
00:00 Sustainability Challenges & The Need for Accessibility 06:23 The Founding of Good Juju & The Co-Founders’ Backgrounds 12:20 Why Shampoo Bars? Solving the Plastic Problem in Beauty 15:34 The Reality of Recycling & Waste Management Issues 19:31 The Business Responsibility to Offer Sustainable Choices 22:08 The Challenge of Sourcing Ingredients & Manufacturing Solid Products 25:05 The High Cost of Sustainability & Making Smart Trade-Offs 27:06 Overcoming Consumer Resistance & The Price vs. Performance Debate 29:38 Marketing Sustainability Without Overwhelming Consumers 32:24 Staying Motivated in a Challenging Industry 35:12 The Disproportionate Impact of Climate Change on Low-Income Communities 45:03 Challenging the Perception That Sustainable Products Underperform 48:12 The Science Behind Formulating Effective Natural Products 56:29 How Consumer Behavior Toward Sustainability Is Changing 57:50 The Shift in Marketing from ‘Sustainability First’ to ‘Performance First’ 1:02:40 Emerging Innovations in Packaging & Product Design 1:06:29 Continuous Product Improvement & Adapting to New Science 1:08:01 Business Role Models: Learning from Patagonia & Other Women Founders
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
27 Feb 2025
019 | Why Following Your Passion is the Smartest Career Move | Marketing for What Matters Podcast
Following your passion isn’t just a dream, it’s a smart career move! Learn how to stack skills, take risks, and build a purpose-driven life. 🌳 Check us out! 👉 https://peacefulmedia.com/
Is following your passion the smartest career move? Jason Miller & Karli Petrovic from Peaceful Media break down the real power of passion, skill stacking, and authenticity in career growth. Learn why courageously expressing your passion is the key to unlocking new opportunities, growing your brand, and surrounding yourself with the right people. Featuring insights from Brendon Burchard’s success and the story behind Project Everlasting, this episode will inspire you to embrace your passion, take action, and build a career that truly fulfills you.
Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.
Chapters From Today's Episode:
00:00 Intro to New Host Karli Petrovic! 11:12 The Power of Passion & Creativity 23:05 Skill Stacking for Career Growth 53:44 Courageously Expressing Your Passion 01:07:01 Brand Growth and Influence: AG1 & Business Strategies 01:10:29 Brendon Burchard’s Impact & Elevate Your Brand 01:26:10 The Importance of Your Network: You Reflect the 5 People Around You 01:28:35 The Wrap
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
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