Marketing for Designers with Masha Koyen (Masha Koyen)

Tired of hearing about keywords when it comes to SEO? That’s not the only thing that SEO is all about. SEO isn’t just about embedding the right keywords into your website. It’s also about deeply understanding your audience and speaking their language. 

In this episode, I sit down with SEO expert Nina Clapperton who shares how to attract the right clients by focusing on what your audience is actually searching for. She breaks down the steps to creating content that gets found by Google and resonates with potential clients—without attracting DIYers who just want free tips.

What you’ll learn in this episode:

• Why focusing on your audience matters more than keywords in SEO.
• How organic traffic brings in warmer leads compared to ads.
• The importance of having a website you own and control.
• The power of long-tail keywords and how they can help you rank higher.
• How to create content that filters out DIYers and attracts clients ready to hire.
• Tips for building high-quality backlinks that boost your site’s credibility.

Memorable quotes from Nina:

• "Audience is the cornerstone of SEO. Keywords are just filtering your language so that people can follow what you're talking about."
• "I like to think of it as someone literally asking you for what they want with organic traffic. They are stumbling upon you naturally."
• "When you're relying entirely on referrals, you're not in control of your traffic sources, and that means it could vanish at any moment."

Key highlights:

• Audience-first SEO: Nina emphasizes that everything starts with understanding your audience’s pain points and questions, not just keywords.
• 10 blog posts strategy: You don’t need hundreds of blog posts to rank well. With just 10 well-written, targeted posts, you can start making a major impact.
• Backlinks as PR: Forget shady backlink strategies. Nina shares how to approach backlinks like PR, building relationships with others in your industry for real results.
• Long-tail keywords: Why niche, specific keywords are more valuable than high-volume ones for interior designers.
• Optimizing for local search: Nina explains the importance of optimizing for your city or region, especially for location-based services like interior design.

Connect with Nina:

• Website: She Knows SEO
• Instagram: @ninaclapperton

Resources mentioned:

• RankMath (SEO plugin)
• Key Search (Keyword research tool)
• Answer Socrates (Content ideation tool)

• MOZ

Other SEO episodes you should check out:

• #32 The power of local SEO for interior designers with Robyn White
• #6 Google vs social media - where to invest with Daniela Furtado

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Ah, how we all love gorgeous websites! I’m always admiring beautifully designed sites of my peers, competitors and interior designers that I serve. The smart navigation, bold graphics, sexy fonts! But just like function is vital  to a well designed home, so is strategy to a website.

Is your website for your interior design business bringing in clients? A beautiful design might catch the eye, but if your site isn’t strategic, it’s not doing the heavy lifting. Today, we’re getting into what really makes a website work – data-driven strategy and purposeful design that actually leads visitors to take action.

Joining me is Cathleen Barnes, a website designer who’s all about results. She shares how interior designers can elevate their websites with strategic design to attract high-end clients who are ready to hire. If you’re ready for a website that goes beyond looks and starts converting, this episode is for you.

What you’ll learn in this episode

• Why most designer websites miss out on conversions and how to change that

• A powerful approach to ensure your website works as a strategic tool, not just an online portfolio

• How high-end clients evaluate websites differently—and what yours needs to stand out

• Strategies for a website that both attracts and converts, taking visitors from interest to action

• The importance of case studies and intentional content for building credibility

Memorable quotes:

• "Websites work in a very similar fashion... yes, they should be beautiful, but there are so many pieces that make a website strategic."

• "An inspector tool... shows me exactly what they're doing, what they're clicking, and where they're getting stuck."

• "When you know your ideal client, you can craft focused messaging around that. They’ll read it and say, 'I get you.'"

• "I recommend turning your portfolio into a case study... so high-end clients see the full process and results."

• "If your website isn't getting at least one out of every hundred visitors to take action, you’re missing out."

• "Generic testimonials are boring... they don't tell me anything about the outcomes."

Key highlights:

• Understanding your ideal client is key to a high-converting website.

• A strategic website has a purpose for every page, not just aesthetics.

• Simple, purposeful navigation keeps visitors engaged.

• Transform your portfolio into case studies to showcase the design process.

• Effective use of call-to-actions can increase conversions.

• Integrating inspector tools gives insight into user behavior on the site.

• Use specific testimonials to build trust, rather than generic ones.

Connect with Cathleen:

• Instagram

• Website

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients

• Weekly marketing tips

• Masha’s Instagram

• Masha’s Website

• Book a call with Masha

Are you an interior designer struggling to decide between where to invest your marketing efforts and dollars? Aren’t we all? Should you invest into writing weekly blogs and buying Google ads or show up on Instagram? We can’t do it all especially if we’re running a small business with limited marketing funds.

In this episode of the "Marketing for Designers" podcast, we dive into this topic with Daniela Furtado from Findable Digital Marketing. Daniela challenges us to start thinking about it by asking, "Where are my customers?" We’ll deep dive into customer-centric marketing strategies that can change the way interior designers approach their marketing.

We’ll talk about mapping out customer journeys, breaking down the stages of awareness, consideration, and purchase. We’ll talk practical advice on how to create content and marketing tactics that align with each stage, ensuring you meet your clients exactly where they are.

And lastly, Daniela will share her secret weapon for business and personal growth that has been instrumental in driving change and fostering improvement within her small business.

Featured Guest: Daniela Furtado | Findable Digital MarketingHost: Masha Koyen | Content Vertical

You'll learn:

• Where to start when it comes to marketing your interior design business
• The importance of customer-centric marketing in the interior design industry
• The three stages of awareness of your ideal customers
• How to map out your customer's journey and tailor your marketing strategies accordingly
• Types of content marketing pieces for every stage of awareness 

Connect with Daniela:

• Daniela’s LinkedIn
• Findable Digital Marketing's Newsletter

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Bite-size and actionable weekly advice for interior designers from Masha
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

What if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets.

My guest on this episode is Naama Blonder who has a bold vision: to change what good housing can and should look like in a growing city like Toronto; with that in mind, she co-founded Smart Density.

Her professional practice combines the disciplines of architecture, urban planning, and urban design to bring a deeper, more realistic understanding of how cities can address housing affordability and champion inclusive neighbourhoods with more equitable access to housing.

What you’ll learn in this episode:

1. How to identify and leverage the right social media platform for your target audience: Discover why LinkedIn might just be the game-changer you've been overlooking.
2. Crafting engaging and educational content that stands out:Learn Naama's strategies for creating content that not only informs but captivates
3. Building a multi-faceted marketing strategy:Find out how to diversify your marketing efforts to avoid over-reliance on a single platform.
4. Tips for creating effective video content on LinkedIn:Naama shares her step-by-step approach to making impactful videos.
5. The importance of authenticity and speaking to your audience’s pain points:Understand why authentic, value-driven communication is your best bet for long-term success.

Key Takeaways:

• Diversify your marketing:Don't put all your eggs in one basket. Use LinkedIn as part of a broader strategy that includes newsletters, webinars, and a well-maintained website

• Know your audience:Tailor your content to where your audience spends most of their time. For Naama, it’s LinkedIn, but for you, it might be different.
• Educational content is king:Deliver value by educating your audience. Whether it’s a three-minute video or a detailed blog post, make sure it’s informative.
• Consistency and authenticity:Regularly posting valuable content builds trust and authority. Be authentic and speak from the heart.

Memorable Quotes:

• "Education is the best marketing. Always bring value with what you share, and people will appreciate it."
• "LinkedIn algorithm prioritizes video over image, over text. Upload a raw video file to keep LinkedIn happy."

Connect with Naama:

• Website
• LinkedIn

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? 

Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips emailed to you every Friday
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Hold up…before I tell you all about this episode….I wanna find out if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Attracting your dream clients is one of my favorite topics to talk about! After all, I write copy with that very goal. 

Fact: One of the most effective ways to attract great clients is by building a strong personal brand and utilizing it as a key marketing strategy. A strong personal brand sets you apart from the competition, creates a memorable impression, and helps potential clients understand your unique value. It builds trust and establishes you as an authority in your field, making clients more likely to choose you over others.

In today's episode, we’re diving deep into how brand photography can play a pivotal role in this journey. By strategically using high-quality, authentic photography, you can not only enhance your visibility but also build credibility, ensuring that your dream clients see you as the go-to expert in your field.

What you’ll learn:

• How brand photography can captivate your audience from the get-go
• What makes a brand photo truly resonate with your target clients
• How to prep for a brand photo shoot and essential tips and tricks to ensure your brand photography session runs smoothly and successfully
• How to capture the true essence of your brand and personality through photos
• Practical ways to use your brand photos across various marketing channels to attract your ideal clients.

Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Avalon Mohns of Avalon Mohns Photography. Avalon is a brand and portrait photographer specializing in brand visuals for small business owners. Since 2019, she has helped over 100 small business owners create a brand they love and get photos that move the needle in their businesses. 

I’m so excited to talk to Avalon and hear her insider tips on making brand photography work for your interior design brand. I hope you find the episode super insightful as much as I did.

Connect with Avalon:

• Her website
• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it. 

What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure!

There are five elements that I, as a professional messaging strategist and a copywriter for interior designers, consider to be absolutely must-haves on a website.

In this episode, you’ll learn:

• What is “above-the-fold” and why it’s important
• The 4 essential elements for your above-the-fold portion of the homepage
• Examples of what an impactful call to action sounds like
• The 5th essential element is not a WHAT you should include above-the-fold, but HOW
• More interior design examples of an effective above-the-fold 

You don’t want to miss this episode – subscribe and leave us a review if you love it!

Need help with your interior design website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers. 

Masha has a signature framework for writing brand-elevating and data-driven website copy, leveraging audience insights that she collects through YOUR client interviews. 

The result? Copy that resonates deeply, emotionally, with your dream clients.

Connect with Masha:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your business, or how it can help you land more clients, this episode is for you.

What you’ll learn in this episode:

• The crucial elements of SEO every interior designer should know
• Why SEO is about more than just “keywords”

  
  

• How to use blogging and content strategy to boost website visibility
• The power of page titles and meta descriptions in driving clicks
• When to consider adding paid traffic to your SEO efforts
• Why tracking metrics matters—and how to do it

Key highlights:

• SEO is about making it easy for search engines to find and understand your content, helping connect you with potential clients through optimized words and structure.
• Posting even once a month can keep your site fresh and relevant to search engines, increasing the chances of attracting clients searching for solutions you offer.
• Reuse blog content across social media and other platforms to extend its reach without the pressure of constant new content creation.
• Page titles and meta descriptions act as “window displays” in search results, encouraging clicks with compelling summaries and calls to action.
• Knowing which leads convert into actual clients is essential for refining your SEO strategy and maximizing results.
• While referrals are valuable, avoid over-relying on them by using SEO and organic traffic for a steady stream of leads.

Memorable quotes:

• "SEO is like peanut butter and jelly in my head because if you don’t have the right words on the page, Google is not going to find your website."
• "You're relying on other people to do your marketing for you [with referrals]."
• "If somebody saw your window display, it was pretty enough, would they want to click into your website to see what you have to offer?"
• "It's about making it easy for your client to find you."

Connect with Barb:

• Website
• Instagram

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Who doesn’t want to simplify their marketing efforts and actually attract their ideal client?! I’ve never met an interior designer who hasn’t struggled with marketing, so if that’s you and you want a better way to market your interior design business–this episode is for you!

But first, wanna attract affluent clients? Here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan!

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Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Naomi Rose, a seasoned business strategist and marketing expert. With over 20 years of experience, Naomi, also known as "your digital GP," shares her insights on creating effective and straightforward marketing plans that resonate with ideal clients. From her unique API method to the importance of understanding your audience, Naomi provides actionable tips for interior designers looking to streamline their marketing efforts.

Episode highlights

• The API Method: Naomi explains her API method, which stands for Audit, Plan, and Implement. This method helps entrepreneurs find the right clients using the right business and marketing strategies.
• Understanding Your Clients: Naomi emphasizes the importance of truly knowing your clients' pain points, desires, and behaviors to create effective marketing strategies.
• Creating Client Personas: Tips on how to build detailed client personas, including outlining who you don't want to work with to better identify who you do want to work with.
• Designing a Simple Marketing Plan: Naomi shares her step-by-step approach to designing a marketing plan, focusing on key messages, themes, and the importance of consistency.
• Engaging Your Audience: Strategies for engaging your audience through various channels, including the use of social media, email marketing, and understanding the right metrics to track.
• Practical Tips for Interior Designers: Why designers should share both their work and educational content to build trust and establish expertise.

• “Marketing doesn’t have to be complicated. It’s about creating something simple and easy that works for you.”
• “Understanding your audience is crucial. Knowing their pain points and desires helps in creating messages that resonate.”
• “Consistency is key. It’s better to do something simple consistently than to do nothing at all.”

I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

• Instagram
• Website
• Attract your dream client masterclass

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Memorable Quotes from the Episode:Listen Now:Get in Touch with Naomi:

Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience.

In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop overthinking and start producing engaging, on-brand content that drives results.

If you’ve been struggling to find time to post consistently, or need help finding fresh ideas to engage your audience, this episode will give you the strategies you need.

Aaron’s system is designed to streamline your content creation process, allowing you to batch-create content while still keeping it authentic, on-brand, and relevant for your ideal clients.

What you’ll learn in this episode:

• How to create 30 days of content in just 90 minutes a month
• The tools Aaron uses to streamline the content creation process
• How to find content ideas that your clients are already searching for
• Why video content is key for building authority and trust with your audience
• The importance of balancing visual and personal content in your strategy

Memorable quotes:

• "People do business with human beings, and that’s where they get the trust transference."
• "It's not just about getting in front of everyone. It's about getting in front of the people who can actually become clients."
• “You’re much better off getting in front of 10 people who have an urgent desire to get interior design work done than 100,000 people who are just scrolling by.”

Key highlights:

1. Aaron’s 3-Step System – A straightforward process that helps business owners create a month’s worth of content in just 90 minutes by focusing on video, transcription, and repurposing across platforms.
2. Why Local Targeting Matters – Aaron explains how hyper-local content can drive more conversions for interior designers, ensuring your content reaches the right people in your service area.
3. Video Content for Building Trust – Learn why video content is essential for connecting with your audience, building trust, and distinguishing yourself from competitors.
4. Overcoming the Fear of Video – Aaron shares practical tips on getting comfortable in front of the camera and how to approach video content with authenticity.
5. Finding Endless Content Ideas – Aaron highlights easy ways to generate content ideas using tools like Google’s “People Also Ask” and vidIQ, ensuring your content addresses what your target clients are already searching for.

Connect with Aaron:

• Website: Content Only
• Instagram: Aaron Witnish
• LinkedIn: Aaron Witnish

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers. 

Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode.

What you’ll learn in this episode:

• The mindset shift that transformed Emily’s business.
• How to attract the right clients with clear messaging
• Why mentorship can accelerate your growth as a designer.
• Practical strategies for balancing marketing as a designer and mentor.
• The habits that keep Emily focused and successful

Episode highlights:

• Emily’s early career flipping houses and the lessons it taught her about ROI and design.
• How and why she worked with a branding coach, Rachael Johanson, on repositioning her business and elevate client perceptions.
• Insights into her mentorship program, designed to help designers implement proven processes.
• Her approach to hiring team members who align with her goals and vision.
• The marketing tactics she’s used to expand her reach, from social media to in-person events.
• Why confidence and clarity in messaging have been key to her success.

Memorable quotes:

• “I didn’t want people talking about me this way. I want them talking about me in a different way and liking me for different reasons.”
• “We get way fewer calls, but they’re the right calls. And so it’s—we’re no longer attracting the wrong people. We’re attracting the right people, which is like the goal.”
• “This is not a hobby. It’s not a cute hobby. This is a real-life business, and you need to make money.”
• “I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
• “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
• “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”

Connect with Emily:

• Instagram
• Website

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Couple of weeks ago I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss anything going forward!

Back to today’s episode…Struggling to get your interior design business noticed by local clients? This episode is for you! Tune in to hear my conversation with Robyn White of RDW Design Studio to uncover the secrets of local SEO. 

Robyn, a website designer and SEO specialist, breaks down the exact steps you need to take to improve your visibility in local search results, attract the right clients, and get your phone ringing.

Whether it’s optimizing your Google Business Profile, creating strategic location pages, or crafting blog content that drives traffic, Robyn offers actionable insights you can implement right away. 

This episode is a must-listen if you’re serious about growing your local client base using effective SEO strategies.

What you’ll learn:

• Why your Google Business Profile is crucial for local SEO success
• How to optimize your homepage for local search results
• The importance of consistent NAP (Name, Address, Phone Number) across all platforms
• How to create effective location pages on your website
• Leveraging your blog for local search visibility
• Simple on-page SEO tactics that yield results

Memorable quotes:

• “SEO is both the art and science of getting your website found in the free or organic spaces of search engines like Google.”
• “Google Business Profile is a big, big, big part of Local SEO—don’t underestimate it.”
• “Blogging is really important. You can strategically think about topics that will help you appear in local searches.”
• “If your ideal client is searching for ‘interior designer near me,’ make sure your website is the one that shows up.”
• “The first page we want to think about is your home page. That's the most important page of your website.”

Connect with Robyn:

• RDW Design Studio Website
• Robyn’s Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website

• Book a call with Masha

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it!

Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior designer in Toronto and a business coach for designers, to dive deep into the common pitfalls interior designers face when trying to convert leads into clients. 

Whether it's fumbling through discovery calls, missing the mark during consultations, or sending off proposals that fall flat, Rebecca shares actionable insights to help you overcome these challenges.

This episode is packed with strategies to ensure you’re closing deals and boosting your bottom line—without feeling like you’re “selling.”

What you’ll learn

• Common mistakes in discovery calls
• How to steer initial conversations with confidence
• Leading consultations with authority
• Setting clear client expectations upfront
• Avoiding common consultation errors
• Presenting design fees with confidence
• Real-time proposal success strategies
• Turning client concerns into agreements

Memorable quotes:

• "The mistakes that I see designers making in this phone call are they fumble, they don't take notes. They're taking the call on the fly."
• "You need to make it ridiculously easy for them to do business with you. You want to strike while the iron is hot when they're excited."
• "You need to have systems, you need to have checklists. You need to show up at the consultation with your iPad or your clipboard and say, okay, here's how we're going to run this today."
• "You need to talk about money because you want to minimize, or if you can, eliminate surprises to the client."
• "Make sure you leave time at the end to sell the client. And what I mean by that is it's not like a sales pitch, but you need time at the end to walk them through what it's going to look like to work with you."

• "The biggest mistake, and I did this for years until literally only two years ago, is just sending off the proposal in an email."

Connect with Rebecca:

• Website

• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients

• Weekly marketing tips

• Masha’s Instagram

• Masha’s Website

• Book a call with Masha

Buckle up. I guarantee, you’ll binge this podcast episode in one sitting! I sat down with Erica Gelman, the principal designer of Erica Gelman Design. But before we jump into  it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU!

I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interior designers who want to elevate their business. Every single Friday you get an email delivered to your inbox! It’s stuff you can implement right away! Sign up here.

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Now back to regular programming….

Erica Gelman has carved out a significant place in the luxury residential design industry, and today she’s taking you behind the scenes of her brand. There’s nothing that we didn’t talk about: her very first design project, how she created a niche for herself, marketing, rebranding and renaming her business, the mindset of her ideal audience, the challenges, and the investments she’s made in her business.

Episode highlights

• From humble beginnings to luxury design: Erica opens up about the early days of her business, starting from ground zero with no immediate network of clients. She talks about the strategic decisions and pivotal moments that helped her transition from small projects to large-scale luxury designs.

• The power of social media: Ever wonder how to leverage social media for your design business? Erica shares her intentional approach to social media, showing behind-the-scenes glimpses of her projects, her team, and the day-to-day operations. Learn how her authentic and engaging presence has helped her attract high-end clients and maintain a strong connection with her audience.

• Navigating 2020 challenges: The pandemic was a turning point for many businesses. Erica reveals how she used the downtime in 2020 to refine her business processes, re-evaluate her brand, and emerge stronger. Hear how she turned challenges into opportunities and why this period was crucial for her business growth.

• Client trust and Erica’s signature bold aesthetic: Hear about Erica's approach to working with clients who might be hesitant about bold design choices. She talks about the importance of building trust and how pushing clients out of their comfort zones can lead to the most stunning and satisfying results. Erica also shares stories of her own bold moves and the lessons learned along the way.

• Marketing luxury interior design brand: On the episode, Erica emphasizes the importance of being intentional with your marketing efforts. She discusses the narrative behind each project, how to captivate and engage potential clients, and why storytelling is a critical element of her marketing strategy.

• Rebranding insights: Having rebranded her business multiple times, Erica provides valuable insights into the rebranding process. She talks about the evolution of her brand names, the challenges she faced, and the strategic decisions that helped her create a strong and recognizable brand identity.

• Dream clients and ideal projects: Erica describes her ideal client profile and the type of projects she loves to work on. She shares tips on how to attract clients who value and invest in luxury design, and how to communicate your brand’s unique value proposition to appeal to these clients.

• Best marketing investments: Erica talks about the best investments she has made in marketing her business, including hiring a PR representative early on and the significant role it played in her brand’s exposure and credibility. She also touches on the importance of continuous learning and adapting to new marketing trends.

• Future aspirations and success: In a candid conversation, Erica reflects on her journey and shares her thoughts on what success means to her. She talks about her future aspirations, including her goals for international exposure and the desire to keep pushing the boundaries of luxury interior design.

I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you elevate your own interior design brand.

• Follow Erica Gelman on Instagram
• Visit Erica Gelman Design Inc website

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Listen Now:Links:

Some designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed.

Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story.

In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories that get attention—not just from your audience, but from media outlets, collaborators, and even your dream clients. Whether you’re pitching yourself for press or just trying to stand out in a crowded market, this conversation will shift the way you think about your personal brand.

What you’ll learn in this episode:

• The difference between a traditional bio and a compelling origin story (and why both matter)
• What makes a story pitch-worthy to media and journalists
• How to identify the key moments that shape your brand narrative
• How to use past challenges as credibility—not baggage
• The secret to tailoring your story for clients vs. media vs. partners
• Why video content is essential for visibility today (especially on LinkedIn)
• How to turn your design projects into case studies that build buzz

Memorable quotes from Liana:

• "Your personal brand isn’t just what you do. It’s the story of who you are."
• "People buy from people—not portfolios. Your story is the trust factor."
• "I’m a college dropout and a single mom. That’s part of my story. It doesn’t make me less credible—it makes me real."
• "Don’t let your best projects collect dust. Treat them like case studies and PR them."
• "Your message matters. You are the messenger. Don’t self-sabotage by thinking otherwise."

Key highlights:

• Why authenticity is the most magnetic part of your story
• Liana’s own origin story, including how she turned health challenges into fuel
• he #1 mistake designers make in their origin stories (and how to fix it)
• How to develop multiple versions of your story without losing consistency
• The mindset shift you need to pitch yourself with confidence
• Why media visibility is more than just press—it’s a positioning strategy

Connect with Liana Zavo:

Instagram: @zavomediapr | @officiallianazavo

Join her 21-Day Personal Branding Challenge

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Welcome to the future, where AI is no longer just a just a buzzword but your very real competitive advantage for your interior design business. 

In this episode, I’m chatting with Jenna Gaidusek to guide you through the world of AI and how you can use it, making what may seem complex utterly approachable and beneficial for your business. 

Jenna shares her journey, showcasing how AI can not only streamline your marketing efforts but also bring a new level of engagement and creativity to your work, how you show up and how your audience perceives you.

In this episode you’ll learn:

• Innovative Marketing Solutions: we’ll talk about how AI has transformed Jenna’s marketing approach, offering actionable strategies for interior designers to create engaging content and optimize their social media impact.
• Efficiency Through Customization: you’ll see the power of customizing AI tools to fit your unique business needs, boosting efficiency and freeing up valuable time for creative things.
• Real-World Success with AI: Jenna will share her experiences with AI-driven marketing, highlighting the positive impacts on visibility and client acquisition.
• Ease Into AI: For those completely new to AI or beginner-level AI, Jenna provides actionable advice on integrating AI into your business, starting with small, manageable projects to build familiarity and confidence.
• AI-Enhanced Outsourcing: What now?! Yeah, Jenna uses AI to enhance outsourcing strategies, streamlining her business operations while focusing on growth and creative innovation.

Connect with Jenna Gaidusek

• Instagram
• Website

Tune in for my conversation with Jenna.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Get Masha’s emails⁠ >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY
  

If you’ve been thinking about a website rebrand—whether you're hiring a professional or attempting to DIY—it’s not just about refreshing your design or adding new copy. Before the visuals or the words, there are three essential things you must get clear on to make your rebrand successful. 

In this episode of Marketing for Designers, I’m talking about the foundational steps you need to take before you start working with a website designer or tackling that rebrand on your own.

Here’s the must-do prep work that ensures your new site not only looks amazing but resonates with your dream clients and sets you apart. Trust me, skipping these steps could lead to wasted time, money, and an uninspiring website.

What you’ll learn in this episode:

• How to identify your ideal audience before starting the rebrand.
• Why defining your Unique Value Proposition (UVP) is essential for standing out.
• The difference between features and benefits—and why benefits resonate more.
• How to make your messaging emotionally engaging to attract dream clients.
• How to align your UVP and benefits with both your website copy and design.
• How to avoid wasting time and money by rebranding without clear messaging.
• Why refining these elements upfront ensures a successful rebrand and beyond.

Memorable quotes:

• "Your website is often the first touchpoint a potential client has with your brand. It’s not just about looking beautiful; it’s about being crystal clear on who you're talking to, why they should choose you, and what they stand to gain by working with you."
• "A unique value proposition isn’t just a catchy tagline—it's the thing that sets you apart from every other interior designer out there. It’s what makes you the right choice for your ideal clients."
• "You need to show your prospects the benefits they’ll experience from working with you—whether it's peace of mind, a beautifully functional space, or more time to enjoy their lives."
• "When you clearly communicate the benefits of working with you, it builds trust with your audience. They know you understand their needs, and they’ll feel more confident in choosing you over someone else."

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

In this episode of Marketing for Designers, we’re talking about one of the most important yet sometimes overlooked parts of your website: the call to action, or CTA. If you’ve ever wondered why some visitors come to your site and leave without taking the next step, you’ll definitely want to tune in! It’s a short episode, but actionable. 

CTAs aren’t just buttons—they’re invitations that guide your visitors toward becoming your next clients. We’ll break down what makes a CTA effective, especially when you’re working with high-end clients who expect a certain level of service and exclusivity. Tune in to learn why CTAs are essential, how to craft ones that really connect with your audience, and how to create a sense of urgency without any of that pushy sales stuff.

What You’ll Learn in This Episode:

• Why every page on your website needs a clear and compelling CTA<
• The difference between a good CTA and one that falls flat
• How to create urgency in a way that resonates with luxury clients

• Tips for crafting CTAs that evoke emotion and inspire action
  • Why relying on visitors to navigate your site on their own is a mistake

Key Quotes:

• “A good CTA isn’t just a button—it’s an invitation that makes people feel excited to take the next step.”
• “In the luxury market, creating urgency is about showing how exclusive and in-demand your service is, not rushing your clients.”

Episode Outline:

1. 1. What’s a CTA and why it matters
• A clear and concise explanation of what CTAs are and why they’re essential for your website.
2. 2. Why your website needs CTAs
• Discuss the critical role CTAs play in guiding your visitors and turning them into clients.
3. 3. Good vs. poor CTAs
• Explore the key differences between effective CTAs and those that don’t perform well.
4. 4. What a CTA should do
• Insights into the primary function of a CTA and how it should serve your business.
5. <5. Creating urgency without pressure
• Learn how to craft CTAs that resonate with luxury clients without resorting to high-pressure tactics.
6. <6. Crafting CTAs that work for your business
• How to write CTAs that speak directly to your ideal clients’ needs and desires.
• The importance of using emotional language that resonates with your audience.
7. 7. Key takeaways
• A recap of the most important points from the episode to help you apply them to your own website.




Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Let’s not beat around the bush…interior design is expensive. You know it, and your clients know it. Even if your clients don’t say it out loud, they’re probably thinking it. Most homeowners view interior design as a luxury or fear that the costs will spiral out of control. So cost is a BIG concern for your clients. In this episode, we’ll tackle how to address these pricing objections head-on with smart, strategic website content. From tackling it on a killer Services page to leveraging your Portfolio and FAQ sections, I’ll show you how to communicate the value of your expertise and position your services as an investment, not just an expense.

What you’ll learn in this episode

• How to overcome pricing objections with strategic website copy.
• Why showcasing value is more important than listing prices.
• The power of case studies and testimonials to justify your pricing.
• Blog ideas that educate clients on the cost of NOT hiring a designer.
• Essential FAQs to tackle client hesitations about costs.

Memorable quotes

• "You don’t have to show your pricing on your website. What you could do instead is include a ‘What You Get’ section that outlines not just the cost, but the value you provide—like time savings, access to trade discounts, and reduced stress."
• "Position your services as the solution to avoid costly mistakes. Highlight how your expertise prevents overspending, delays, or buying items that don’t work in the space."
• "A strong testimonial can tell the story of a client who initially tried to DIY or hire someone less experienced, but realized the value of working with an expert like you."

Episode highlights

• Learn why showcasing value—not just cost—is key to overcoming objections.
• Find out how your portfolio can show the impact of design at any budget.
• Get inspired by blog ideas that address fears around cost - I share 5 blogs topics you can include on your website 
• Explore FAQ examples that directly tackle concerns, from “Why is hiring a designer worth it?” to “How do you ensure costs don’t spiral out of control?” - I share 10 FAQs you can steal and use on your own website
• Discover how client testimonials and stories can help position your expertise as a solution to costly mistakes.

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like.

If you're curious about what it takes to rebrand and why you might consider it, you're in the right place.

What you’ll learn on this episode:

• Discover the unexpected reasons that could prompt a rebrand – it's not just about not liking your logo
• Learn about the massive shifts that come with targeting a high-end clientele or expanding globally.
• I'll share some personal revelations on how my business has outgrown its original brand and the strategic moves I'm making to realign it.

What I’m covering:

• I'm taking you behind the scenes of my rebranding process, from the initial internal audits to the creative overhaul of my visual identity.
• Hear about the strategies I used to delve into my target audience's needs and how this understanding is transforming my business.
• Plus, I'll give you a sneak peek into the development of my new brand voice and how I'm planning to roll everything out.

Teaser:

We're also talking about the nitty-gritty of website redesigns and what it takes to create a brand that truly stands out. Also…you’ll hear about the branding photoshoot – it's not just about looking good, it's about telling a story.

Rebranding might be just what your business needs to connect more deeply with your audience and step up your game. Tune in to get inspired and maybe even kickstart your own rebranding journey.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

  
  

  
  Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Before I tell you all about this episode… are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you significantly improve your online presence and positioning! Sign up here.

Now, back to the episode…

Interviewing your clients is exactly how I get the richest, most insightful and interesting audience insights when I write website copy for my interior design clients. The result? Website copy that deeply resonates with ideal clients.

Client interviews, for a professional copywriter like myself, is a non-negotiable part of my copywriting process. I don’t write a word of copy without gather audience data first. I even developed a signature framework REVEAL - my proprietary process for strategic website copy rooted in audience insights. And in this episode, I’m giving you a glimpse into why I collect audience insights through client interviews and the types of insights I look for.

Insights collected through customer interviews not only get you incredibly evocative customer testimonials, but they also help you gain an in-depth understanding of your clients’ unique challenges, desires and aspirations. 

Once you have those insights, and weave them into your copy – your website ends up speaking directly to your clients’ experiences and expectations. By understanding your audience’s pain points, desires, and specific language they use, you transform your website from just a story about your brand into a meaningful dialogue that resonates with your ideal clients.

What you’ll learn on this episode:

• Why audience insights matter<
• What types of audience insights you should gather before writing your website copy
• Examples of pain points and aspirations your clients may have
• The role of client interviews
• What to do after you’ve gathered customer data

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Join my conversation with Robyn White of RDW Design Studio about using your interior design website to attract premium, luxury clients. We chat about the secrets to attracting luxury clients and the pitfalls to avoid in website design that could cost you their business. Whether you're refining your brand or scaling your offerings to meet the demands of the luxury market, Robyn's expertise sheds light on essential strategies for success.

Featured Guest: Robyn White | RDW Design StudioHost: Masha Koyen | Content Vertical

You'll learn:

• Key strategies for marketing to luxury clients
• The critical importance of your brand's foundation
• Tips for creating a website that speaks to high-end tastes
• Robyn's personal practice that transformed her approach to business and life

Memorable quote:"Marketing isn't just about making your business known; it's about resonating with your audience on a level that compels them to choose you."

Connect with Robyn White:

• Instagram: https://www.instagram.com/rdwdesignstudio/
• Website: https://rdwdesignstudio.com/
• Robyn's Freebie: https://rdwdesignstudio.com/website-upgrade/

Tune in for my conversation with Robyn and discover how to elevate your approach to the luxury market.

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha's Instagram: https://www.instagram.com/masha.copywriter/
• Masha's Website: https://www.contentvertical.com/
• Book a call with Masha: https://www.contentvertical.com/contact/

Instagram Reels have become one of the most powerful tools for visibility and engagement, but are you using them effectively? Actually, are you using them at all? In this episode, I sit down with Wendy Hicken, founder of Interior Design Masterclass, to break down how to make Instagram Reels work for your interior design business.

Wendy specializes in helping interior designers turn their Instagram presence into a lead-generating powerhouse. We discuss why Reels outperform other types of content, how to approach video content with confidence, and what common mistakes might be holding you back.

If you’ve been hesitant to jump into Reels or feel like your videos aren’t converting, this episode will give you the clarity and direction you need.

What you’ll learn in this episode:

• Why organic, phone-filmed videos outperform polished, professional videos on Instagram
• The foundational pieces every designer needs before jumping into social media marketing
• The biggest mistakes designers make with Reels—and how to fix them
• How to create engaging Reels without overcomplicating the process
• The importance of storytelling in video content
• Why your Instagram grid still matters and how to make it visually appealing
• How often you really need to be posting Reels for best results

Memorable quotes:

• 💡 “If you start doing the videos right now… those reels on Instagram are really intended to attract new viewers, people who don’t know who you are.”
• 💡 “Your Instagram isn’t a portfolio—it’s a tool to build relationships and connect with potential clients.”
• 💡 “Start with one thing: What do you want your audience to take away from this video? That’s it.”
• 💡 “I think having an aesthetically pleasing grid is really important… It does both—looks beautiful and works for you effectively.”

Key highlights:

• Why foundational marketing strategy matters – Before jumping into social media tactics, Wendy explains why locking in your offer and messaging is essential.
• The power of Instagram Reels – Wendy shares why real videos—those shot casually on your phone—outperform highly produced, professional videos.
• Common mistakes with Reels – From avoiding video content to overthinking production, Wendy highlights the biggest mistakes designers make and how to fix them.
• How to create engaging video content – Learn how to go beyond project photos and bring in storytelling, behind-the-scenes content, and relatable narratives to engage your audience.
• Instagram strategies that work now – Wendy breaks down how to use Reels, carousels, and stories effectively without burning yourself out.

Connect with Wendy Hicken:

• Website:interiordesignmasterclass.ca

• Instagram:@interiordesignmasterclass

Don’t miss this episode packed with strategic insights and actionable takeaways! 🎧

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Who doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy. But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan you can implement right away!

………………………………………………………………………..

Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Dr. Nancy Zare, a seasoned sales psychologist and author. With over 25 years of experience, Dr. Nancy shares her insights on understanding different buying styles and how to use this knowledge to transform prospects into clients. From identifying personality styles to tailoring your approach, Nancy provides actionable tips for interior designers looking to improve their sales strategies.

Episode Highlights:

• How buyers buy: Nancy discusses the importance of understanding why buyers make decisions based on their own reasons, not yours.
• Teaser: Discover the four unique personalities or buying styles and learn how to identify them in your clients.
• Recognizing cues: Practical tips on observing social media profiles and photos to determine buying styles.
• Tailoring your unique approach: How to adapt your sales strategy using the right words and touchpoints for different client personalities.
• Know your own style: Why understanding your own buying style is crucial for effective sales communication.

Memorable quotes from the episode:

• “Buyers buy for their reasons, not yours. Understanding this is key to successful sales.”
• “Identifying your client’s buying style can help you tailor your approach and build stronger relationships.”
• “Using the right words and touchpoints can significantly reduce sales resistance and open the door to new business.”

Listen Now:

I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

Get in Touch with Nancy:

• Facebook 
• LinkedIn 
• Instagram <
• YouTube 

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

This one is a juicy, juicy subject! And if I may add, one of those things many interior designers struggle with–writing content and showing up consistently! Am I right?!

Today’s guest, Jennifer Kolbuc from Mountain Top Consulting, is making a bold promise to teach you, interior designers, how to develop an efficient, smarter content plan in under 30 minutes.

In today’s episode, we'll uncover:

• What is a content plan, why it's crucial not to post content sporadically but instead follow a more structured approach.
• We’ll dive into the types of content that resonate most with your audience.
• Jen will guide us through the steps of crafting a content plan in less than half an hour using her framework.
• We’ll chat about measuring success to make sure your content plan is effective.
• Aaaaand Jen will share how she helped one client gain 75,000 new followers in 5 years.

Connect with Jennifer:

Mountain Top Consulting

Jen’s Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Masha’s Instagram

Masha’s Website

Book a call with Masha

Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Don’t miss this episode packed with actionable insights!

This is the first episode of my brand new podcast (launched in 2024). A little bit about me - I'm Masha Koyen, a messaging strategist and website copywriter for interior designers.

First of all, here's my Instagram. Let's be friends!

Join me weekly as I share messaging and marketing wisdom I've collected over the years while working with designers on their websites. I'll also chat with a bunch of really smart people like SEO experts, web designers, and other service providers who have a ton of marketing advice to share with YOU (a.k.a. designers who want to up the ante on their marketing).

I'll also bring on designer guests who've got a strong marketing game - what better inspo is there for your own marketing strategy?!

I'm going to take a bit of time to record the first official episode but stick around, it's coming up really soon..

If you’ve ever thought, “My work should speak for itself,” or cringed at the idea of showing your face on social—this episode is your permission slip to stop hiding.

Because the truth is, your personal brand already exists. Whether or not you’ve built it intentionally, your audience is making assumptions about who you are and what it’s like to work with you.

And when you're trying to attract high-end clients who trust your vision and don't second-guess your decisions, those assumptions matter.

In this episode, I'm talking with Valerie Morris, a digital marketing strategist, author, and speaker who helps professionals build authority and show up as the expert. With a degree in architecture and nearly 15 years in content marketing, she gets what it's like to be in the design world—and how to stand out in a saturated space.

We talk about what personal brand really means, how to show up online without feeling self-promotional, and why LinkedIn might be the biggest missed opportunity in your entire marketing strategy.

Whether you’re 2 years into your business or 10, this episode will challenge the way you think about visibility, positioning, and the kind of content that actually builds trust with decision-makers.

What you’ll learn in this episode:

• Why you (not just your work) are the reason people choose to hire you
  
• What "authority-building content" is—and how to create it
  
• Why LinkedIn is a gold mine for designers (especially those who work with high-end clients or want to land commercial projects)
  
• Simple profile tweaks to make your LinkedIn actually work for you
  
• The type of content that builds credibility (without being salesy)
  
• How to use personal stories strategically to connect and stand out

Memorable quotes from Valerie:

“Everyone has a personal brand, whether you invest in it or not.”“Your personal brand is just your reputation—what people think about you when they see your name or face.”“If you’re not showcasing your values or personality, people only see what’s out there. And sometimes that’s not enough.”“The algorithm on LinkedIn is friendlier. People are there for business. That’s what makes it powerful.”“Authority-building content gives people subconscious signals that you know what you’re talking about.”

Key highlights:

• Valerie’s unexpected journey from architecture to marketing—and how her design background informs her approach
  
• The biggest mistake designers make with content (and how to avoid it)
  
• Why sharing personal anecdotes (even goat stories!) can boost engagement and connection
  
• How to rotate different types of content so you never sound repetitive
  
• The power of showing—not just telling—your values and expertise
  
• Why even your personal Facebook account can be a quiet marketing machine
  
• The real reason LinkedIn outperforms Instagram when it comes to connecting with decision-makers

Connect with Valerie:

• Website: tinterocreative.com
  
• LinkedIn: Valerie Morris

Connect with Masha: Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website

• Book a call with Masha

Most interior designers struggle to articulate what makes them different—and that’s a problem when you’re trying to stand out in a competitive market. If you can’t clearly communicate your unique value, your dream clients won’t see why they should choose you over someone else.

In this episode, I sit down with Jude Charles, a documentary filmmaker and storytelling expert who has spent the last 18+ years helping entrepreneurs uncover and showcase their differentiator. From producing stories for Google and Steve Harvey to working with top interior designers, Jude knows how to bring compelling narratives to life.

If you’ve ever felt like your marketing sounds like everyone else’s, or you’re unsure what your true differentiator even is, this episode will give you the clarity and confidence to own your story and communicate it effectively.

What you’ll learn in this episode:

• Why every interior designer has a differentiator—even if you think you don’t
• The simple yet powerful framework for identifying what makes you unique
• How to turn your differentiator into a compelling brand message
• Why repetition is the key to making your audience truly remember you
• How to use storytelling to attract high-end clients who align with your values
• The three types of behind-the-scenes content that build trust and authority
• Why your personal experiences (not just your design skills) make you the only choice

Memorable quotes from Jude:

• "In the same way that every business has a differentiator, every person has a differentiator."
• "The only limitation you have is the one that you create."
• "If you want people to believe in what makes you unique, you have to believe it, own it, say it, and then share it."
• "Hearing something a thousand times is not as powerful as seeing it once for yourself."
• "Your audience enjoys hearing your story again—it reminds them why they trust you."

Key highlights:

• How Jude’s storytelling journey began at just 17 years old (and why it matters)
• The biggest mistake designers make when trying to stand out
• Why client compliments are the best clues to your differentiator
• How to document and repurpose stories that reinforce your brand message
• The importance of showing (not just telling) what makes you different
• Why storytelling is essential for high-end clients who need to trust you before hiring you
• How interior designers can create ‘choreographed’ and ‘raw’ behind-the-scenes content
• The power of consistency in marketing—how often should you repeat your core message?

Connect with Jude Charles:

• Website: judecharles.co
• Instagram: @judecharles

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

What if publishing a book could elevate your design business, attract premium clients, and make you stand out in a crowded market? Don’t we all want that?! Most interior designers think about websites, social media, and industry publication features when it comes to marketing and spreading the word about their brand. But in this episode, I’m going to tell you about another way. We’ll explore a unique and powerful strategy with a short business book publishing expert Mike Capuzzi.

Mike is the founder of Bite-Sized Books and an author of 20 books, including The 100-Page Book and The Magic of Short Books. He’s helped thousands of business owners, CEOs, and entrepreneurs, including local service providers like interior designers, differentiate themselves through short, helpful books. These “Shooks” are designed to be read in an hour but can have a massive impact on your visibility, credibility, and ability to attract the right clients.

In this episode, Mike shares how interior designers can leverage a short book as a lead generation tool, a client magnet, and a way to demonstrate authority in the industry. Whether you’ve dreamed of being an author or never considered it until now, this conversation will spark some big ideas.

What you’ll learn in this episode:

• Why short books are more effective than traditional ones for marketing your services.
• How publishing a book can attract higher-quality, more affluent clients.
• Practical tips for deciding on a book topic that resonates with your audience.
• How to use a short book as a lead magnet for your email list and client base.
• The proven framework for creating and leveraging a short book in your business.

Episode highlights:

• Why publish a book? Mike explains the historical and marketing advantages of being a published author, especially for service-based professionals like interior designers.
• Short and sweet: Discover why short books (100 pages or less) work better than traditional books for attracting and engaging potential clients.
• Book-worthy topics: Tips for choosing a topic based on client FAQs, your unique design philosophy, or your “special sauce.”
• Lead generation strategies: How to use your book as a referral tool, a lead magnet, or even a welcome gift for new clients.
• Mike’s framework: A step-by-step recipe for writing and publishing a short book, including how to create pathways for prospective clients to take action.
• Real-world example: Hear how a professional artist used a short book to attract art commissions and how interior designers could apply a similar approach.

Memorable quotes:

• "Books have been used by business owners as far back as the 1800s. There's something special about books—unlike most typical marketing materials, they don't end up in the recycle bin."
• "A book gives you credibility and a perceived difference between a non-author and an author."
• "If someone can jump on a plane, say from Toronto to Chicago, and read your book in an hour, and because of its design and structure, it encourages them to reach out to you—then it’s a win-win."
• "We're not talking about the Encyclopedia of A to Z interior design. We’re talking about a subset of interior design, something actionable that helps readers make smarter decisions."
• "A short book is like a little soldier working for you 24 hours a day, seven days a week."

Connect with Mike Capuzzi:

• Website
• Magic of Short Books

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

In this episode of Marketing for Designers, I’m tackling quotes that some interior designers have asked me about: the ins and outs of working with a copywriter on your website. If you’re preparing for a rebrand or launching a new website and you’re curious about the process, this episode is for you! 

I’ll walk you through my signature framework, REVEAL, and share insights on how I capture your brand voice, craft messaging that resonates with your ideal clients, and ensure your website is designed to convert.

What you’ll learn:

• The exact process of working with a copywriter like me for your website
• Key questions you need to ask before starting a project
• How to uncover and articulate your unique differentiator as a designer
• The role of client interviews in creating copy that resonates
• How a copywriter captures your brand voice and your clients' language
• The importance of aligning content architecture before any writing begins

Memorable quotes:

• "It's absolutely normal to feel a bit lost if you’ve never worked on a project of this scale before. That’s why I’m here to guide you through it step-by-step."
• "I’m not just capturing your brand from your perspective; I’m digging into your clients’ experiences to make sure we speak their language."
• "Your website should feel like YOU and speak to the needs of your ideal clients. That’s why we do things like client interviews—it’s all about making those connections."
• "This process is designed to eliminate surprises. When we get to the writing stage, you’ll already know exactly what to expect."

Key highlights:

1. REVEAL framework – my unique six-step process for website copywriting designed specifically for interior designers. Each step ensures the copy aligns with your brand and resonates with your clients.
2. Discovery call and project kickoff – what happens when you first connect with a copywriter and the steps that follow, from proposal to final contract.
3. Project brief stage – discover what information I’ll need you to provide as we begin working together.
4. Client interviews – why client interviews are one of the most critical parts of the process and how they uncover the real reasons clients choose to work with you.
5. Competitive analysis – insights I’m gathering from the key players in your industry.
6. >Content architecture – The importance of outlining all the key messages for every page of your website before writing begins to avoid surprises and ensure alignment.
7. Common Client Concerns – How Masha proactively addresses client concerns in your website copy, from project timelines to hesitations about investing in design services.

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients

• Weekly marketing tips

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

The luxury market has changed dramatically in the last few years. The old ways of marketing high-end services - perfect portfolios, polished ads, and aggressive calls-to-action - just don't land anymore. In fact, they can actually turn affluent clients away. In this episode, we're diving into what's really happening with high-end clients' decision-making process and what that means for marketing your interior design practice.

Luxury marketing expertAndris Vizulis shares fresh insights on why traditional marketing often misses the mark with affluent clients and walks us through what actually works in today's luxury market.

What you'll learn in this episode:

• How affluent clients' priorities have shifted since COVID
• Why trying to sell too hard can hurt your luxury brand
• A fresh take on content that builds real trust
• Why video is changing the game in luxury marketing
• The power of teaching vs selling to high-end clients
• How to market without coming across as salesy

Memorable quotes: 

• "Currently the state has changed in the way that affluent people want to spend their money to primarily save themselves from a big headache or to save their time." 
• "If you're trying to make pay ads work for you like e-commerce approach... it doesn't work out like this. Decision-making window is so large and so unpredictable that it's doomed to fail." 
• "With the affluent, it's investing... invest your time, some budget in the content that generates profit years later."

Key highlights:

• The shift in luxury consumer behavior – How affluent clients think about spending money now vs five years ago
• Why traditional ads don't work – The problem with typical marketing approaches for luxury services
• Content that converts – How to create content that positions you as an expert without the hard sell
• The power of video – Why casual, authentic videos often work better than polished content
• Playing the long game – Understanding why luxury marketing is about investing, not trading

• trading

Connect with Andris Vizulis:

• Sartorial Digital Agency
• Andris on LinkedIn

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS

• Masha’s Instagram
• Masha’s Website

• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Great website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio. 

In her role as a brand designer and website designer, Patricia is known for her ability to create visually stunning websites, but her real genius lies in her strategic application of psychological insights to foster engagement and inspire action from site visitors.

Patricia and I have worked on multiple projects together and today I get to chat with her on how she leverages the principles of psychology to get website visitors to take action on your website.

In this episode you’ll learn:

• How the psychology of user behavior is relevant to web design and content  
• How your website visitors interact with your messaging
• How to display information on your core pages
• What do your prospects look for when visiting your interior design website
• Tips on effectively guiding your visitor's actions online

Connect with Patricia Alix-Villa

• Instagram
• Website

Tune in for my conversation with Patricia.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer.

While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients.

What you’ll learn in today’s episode:

• The difference between messaging, copy and content

• The WHY, WHAT, and the HOW of your brand
• Why articulating your messaging strategy is critical and how it’s different from copy and content
• How copy or copywriting for your interior design website can help establish a deeper emotional connection with your audience

• What are the different types of content interior designers can use to start a conversation with their audience
• The role of content in interior design marketing
• Real-world examples: I’ll share examples of how interior designers can effectively use messaging, copy, and content to differentiate themselves in a crowded market and connect authentically with their audience

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram

• Masha’s Website
• Book a call with Masha

Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Networking shouldn’t feel forced or transactional—but for many interior designers, it does. If you’ve ever dreaded introducing yourself at an industry event or struggled to explain what makes you different too a vendor, this episode is for you.

I sit down with Rachel Rozen, a networking expert and connection coach, to talk about the biggest networking mistakes designers make and how to make networking feel effortless. We cover how to build relationships that actually lead to referrals, how to confidently talk about what you do, and how to follow up without it feeling awkward.

If networking feels icky, this conversation will change the way you approach it forever.

What you’ll learn in this episode:

• Why networking feels awkward for many designers—and how to change that
• How to introduce yourself in a way that sparks curiosity and referrals
• The framework for building relationships that lead to real opportunities
• Why following up is crucial (and how to do it naturally)
• How to make networking work for you—even if you’re an introvert

Memorable quotes from Rachel:

🗣️ "Networking has such a negative stigmatism to it. So when you hear networking, that's where ickiness comes in, you feel like you got punched or that somebody is after something from you."

🗣️ "If people don’t know what you do, they can’t help you. So how do you talk about yourself when someone asks you, ‘Hey, what do you do for work?’ If you don’t have a good way to talk about it in a concise manner, people aren’t going to know how to help you."

🗣️ "You’re networking all the time, every day. You don’t have to necessarily go to an event to network. You’re doing it when you go to the grocery store. You never know when you're going to crack a conversation with somebody."

Key highlights:

• The #1 mistake designers make when networking—and how to avoid it
• How to craft a compelling introduction that makes people remember you
• A simple follow-up strategy that keeps relationships warm
• How to navigate industry events with confidence (no more standing in the corner!)
• Why specificity is key in networking—and how to use it to your advantage

Connect with Rachel

• Website
• LinkedIn

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

If you're still sitting on the sidelines of using AI, and specifically ChatGPT because you're not sure how or think it's just tech hype, you’ll want to listen to today's episode.

I'm going to be diving into the practical, super cool ways that interior designers like you can use AI to not only write better but also deeply connect with your ideal clients. 

I’m sharing 16 ways you can use ChatGPT in your interior design business. And I’ll break it down how to do that.

What you'll learn in this episode:

Here's a quick rundown of what we’re unpacking today—just enough to get you hooked, but you’ll need to listen to the full episode for the complete toolkit:

Getting to know your ideal clients using AI: Learn how to use AI to run focus groups that will tell you exactly what your clients want. It’s just one way to get inside your ideal clients’ heads. Imagine sitting in the room of ideal clients and having the opportunity to ask them questions about what motivates them, how do they make decisions, and what they like to do in their free time. More about this inside the episode…

Crafting hooks: I'll show you how AI can help you come up with catchy intros for your social media captions or emails. Content ideation and brainstorming: Need blog or newsletter ideas? ChatGPT can help with that.

Need to name something? Like a service offer or a process? Tune in. I’ll even share exactly how I used ChatGPT to help one interior designer name the steps in her process. Not liking how your voice sounds on your website? Tweak it using AI. I’ll show you how to adjust your writing style to match top-design magazines or even mimic celebrities. Rewriting for your audience: Get tips on shifting the focus of your content to better target your readers.

These are just a few of the ways I use AI in my business and how you can use it in your interior design business. There’s lots more during this episode!

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

• Get Masha’s emails

  >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

If your website isn’t attracting your ideal clients, or you feel the messaging on your core pages is not resonating with the right audience emotionally, you’ll love today’s episode. As a copywriter for interior designers, I visit hundreds of websites every month when I write website copy for my clients. And in my research, I found several patterns - common mistakes designers make on their website.

In this episode you’ll learn:

• The 7 biggest mistakes you may be making
• Tips to avoid making these costly mistakes
• The small tweaks you can make to your messaging for a big impact
• How to connect emotionally to your audience
• How to gain prospect’s trust through strategic copy
• And so much more

Memorable Quote:

"The impact of your messaging gets diluted if you’re trying to speak to everyone. It results in generic copy that fails to resonate deeply with any one particular group. And the problem with that - in not understanding your audience client - your copy does not speak directly to the needs, desires, and pain points of your target audience.”

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Storytelling isn’t just a marketing buzzword—it’s a proven way to build authentic connections that keep your clients engaged and coming back for more. If you want to get better at marketing, get better at storytelling.

In today’s episode of Marketing for Designers, I’ve got a special guest Sara Lohse, founder of Favorite Daughter Media, to discuss how personal stories can be your most powerful tool in building a memorable, compelling brand.

Sara chats with me about why stories resonate so powerfully with people, how to find the right ones to tell, and why storytelling isn’t just for writers or creatives—it’s for every designer who wants to form a deeper connection with their clients. 

Tune to this episode and you’ll get to hear Sara’s personal story that she has shared with her audience many times to humanize her brand and build deeper business connections.

If you're ready to elevate your marketing strategy with stories that truly resonate, this episode is a must-listen.

Things you’ll learn in this episode:

Why storytelling is essential in marketing: Sara explains the neuroscience behind why our brains crave stories and why they’re so effective in building client relationships.

How to choose the right stories: Tips on how to pick stories from your personal and professional life that align with your business goals.

The 4 key elements of a compelling story: Sara shares her storytelling framework—relatability, details, emotions, and the unexpected.

How to be vulnerable without oversharing: Understanding why putting yourself in the story helps build stronger client relationships.

Practical tips for incorporating stories in your social media and website copy: How to make your stories engaging, emotional, and memorable.

Memorable quotes:

“People want stories. Our brains are wired for storytelling. It was the way that people communicated even before we had language.”

“Connections between humans come from shared experiences. So if you're able to tell a story, and someone that's listening has gone through a similar experience, they're going to feel that emotional connection to you.”

“Your stories don’t have to be massive. They don’t have to be newsworthy. Connections come from shared experiences. The story that I told that changed my life was about a really embarrassing tattoo, and I found value in it.”

“I purposely, while everyone else is sharing their highlight reels, I share my blooper reel.”

“Treat AI like an assistant, not like an employee. An assistant is there to make your work easier. An employee is there to do its own work.”

Resources Mentioned:

Download Sara’s storytelling journal prompts: OpenThisJournal.com

Sara’s book:

The Art of Storytelling for Aspiring Thought Leaders

– available now on Amazon!

Connect with Sara Lohse:

Website: FavoriteDaughterMedia.com

Instagram: @FavoriteDaughterMedia

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha

Think Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t.

My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance coach, TEDx speaker, and author of Make Every Podcast Want You. She’s here to break down why podcasting is one of the most powerful (and underutilized) marketing tools for interior designers.

If you want to elevate your brand, stand out in a crowded market, and attract high-end clients who value your work, you don’t want to miss this conversation.

What you’ll learn in this episode:

• Why podcasting is more than just a marketing tool—it’s a brand-building powerhouse
• The difference between Instagram engagement and podcast listener commitment (hint: it’s all about intent)
• How to strategically choose the right podcasts to reach your ideal clients
• What makes a compelling podcast guest appearance (and how to stand out)
• How to communicate your interior design aesthetic in a way that truly connects
• The mindset shift needed to confidently put yourself out there

Memorable quotes from Kimberly:

• "Your story is never a saturated market. You will always be standing on a stage of one when you share it."
• "Podcasting provides an auditory platform for you to paint with words, your ethos and your vision for who you are, what you stand for, what you want to create in this world."
• "Your clients aren’t just buying your design skills; they’re buying a connection. Podcasting is one of the best ways to establish that before they even meet you."
• "80% of success is just showing up."

Key highlights:

• Why podcasting should be in every interior designer’s marketing toolbox
• How podcasting creates a deeper emotional connection with your audience
• The shocking difference between Instagram attention spans and podcast listener commitment
• How to find and pitch the right podcasts to reach high-end clients
• Why case studies and personal stories are your secret weapon as a podcast guest
• A powerful tip for explaining your design aesthetic in a way that truly stands out
• How to overcome self-doubt and confidently share your voice
• The three types of podcasts every interior designer should target
• Why showing up is the #1 habit that will transform your business

Connect with Kimberly Spencer:

• Instagram
• Website
• Tedx

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Ready for a rebrand and eager to hear from someone who has recently navigated the process? You’ll love today’s episode! I’m speaking with Amanda Fasciani, a Toronto-based interior designer who has just rebranded her business, Liv Interiors. She’s here to lay it all out—the good, the bad, and the unexpected challenges.

But before we jump into it…can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice—no fluff, no BS, nothing salesy. Just straight-up strategic tips for interior designers who want to elevate their business. Every Friday, you'll get an email packed with stuff you can implement right away! 

Sign up here.

—------------

Now back to regular programming….

I’m not going to sugarcoat it. Rebranding is a helluva lot of work. But boy, is it rewarding! When you rebrand, you get to choose exactly how you want to show up in the world, in front of your ideal audience. Beyond that, you determine who you want to work with, how you want to work with them, how you want to sound, and how you want to be perceived. It’s your chance to set yourself apart.

In this episode, I’m joined by my client, Amanda Fasciani, owner of Liv Interiors. We’ll explore the ins and outs of her rebranding journey, including the good, the bad, and the unexpected challenges. You’ll hear about the things she outsourced during the rebrand and what she considers her best investments.

What you’ll learn in this episode:

• The catalyst for rebranding: Discover how a dream project prompted Amanda to rethink and redefine her brand.
• Steps in the rebranding process: Learn about the meticulous steps Amanda took, from research and soul-searching to hiring the right experts.
• Importance of brand voice: Understand why Amanda prioritized defining her brand voice and messaging before focusing on visuals.
• Challenges faced: Hear about the financial and workload challenges Amanda encountered and how she managed them.
• Success tips: Gain practical advice from Amanda for designers considering a rebrand.

Featured guest: 

Amanda Fasciani is the owner of Liv Interiors, a Toronto-based interior design firm specializing in large-scale renovations and new builds. Her rebranding journey offers invaluable insights into aligning a business with its ideal clients and elevating its market presence.

I’m thrilled to talk to Maria and hear her top tips on recognizing when it's time for a rebrand and how to execute it effectively to attract your ideal clients and elevate your business.

Check it out!

Connect with Amanda:

• Amanda’s beautiful new website - written by yours truly :) 
• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingredient to connecting with ideal clients, building trust, and inspiring action.

What you’ll learn in this episode:

• Why personality in website copy is key to building emotional connections
• Where to infuse personality into your interior design website to stand out
• How to use your story, conversational tone, and inviting CTAs to engage visitors
• Practical examples of personality-driven copy for different website pages

Memorable quotes:

• "An interior design website without personality is like showing up to a coffee date in a stiff suit when everyone else is in jeans."
• "Adding personality gives clients that gut feeling they’re in the right place. It lets them see your quirks, your voice, and what it’s really like to work with you."
• "When clients connect with you, not just the pretty rooms, they’re way more likely to reach out."
• “When your interior design website reflects who you are, clients feel it—and that’s when they know they’ve found the right designer.”
• “Think of your portfolio as more than just pretty photos—tell the stories behind the spaces.”

Key highlights:

• Discover the most powerful spots on your interior design website to infuse your personality for a lasting impression
• Learn how a simple tone shift can make your services feel more approachable and inviting
• Find out how storytelling transforms your portfolio from a gallery to a connection point with clients
• See why sharing your journey can be the game-changer on your About page
• Get tips on creating CTAs that feel natural and authentic, encouraging clients to reach out

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha

Pinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO?

Joining me today is Emanuela Schneider, founder of Marketing Interiors by ES, and an expert in marketing strategy and management specifically tailored for the home industry. 

In this episode, you'll learn:

• The SEO benefits of Pinterest and why Pinterest is not just a visual platform but a powerful tool for enhancing your online visibility.
• How to determine if Pinterest fits your marketing strategy and how it can specifically benefit your business.
• Pinterest 101: you’ll learn practical steps to integrate Pinterest effectively into your marketing strategy
• What interior designers should consider when creating content for Pinterest to maximize engagement and SEO impact.
]

Connect with Emanuela:

Her website

Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Don’t miss this episode packed with actionable insights!

Waaaait before I tell you all about this episode….are you on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Think PR is only for the big leagues? Think again. Today we're busting the myth that only large design firms with big budgets can benefit from public relations. Whether you're a solo interior designer or part of a small studio, PR might be the next best step for your growth.

What you’ll learn:

• The real impact of PR on business growth, beyond just big names and big games.
• Key preparations for PR success: What needs to be in place before you dive in? Things to consider: your interior design website messaging, active social media account, curated photography….tune in to learn what else must be considered
• From visibility to credibility: How PR can open new doors for your business, regardless of its size.

Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Allyson Conklin, founder of ACPR, who specializes in transforming how interior designers approach and utilize PR. 

I’m so excited to talk to Allyson and hear her insider tips on making PR work for your interior design brand, debunking common myths along the way.

Ready to shift your perspective on PR and discover how it can be tailored to fit your business, no matter its size? This episode is packed with awesome insights that could redefine your approach to public relations. Tune in to learn how to strategically position your interior design business in the media landscape.

Connect with Allyson

• Her website
• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

To niche or not to niche–that’s the question many interior designers ask themselves as they navigate growing their business. But what if niching down could be the key to standing out and scaling your business? 

In this episode, we talk to Anika Schachtler, founder of Anika Schachtler Design, a boutique interior design firm specializing in the renovation and restoration of 1800s and 1900s farmhouses and cottages. 

If you've ever wrestled with choosing a niche or felt overwhelmed by the idea of marketing, Anika's story will inspire you to simplify, focus, and embrace what makes your business unique. Get ready to learn how staying true to your passions can elevate not just your brand but also your entire approach to design and marketing.

What you’ll learn in this episode:

How to identify a niche that aligns with your passion and values. Why niching down doesn’t mean limiting opportunities but attracting the right clients. Simple, sustainable marketing strategies that work for designers who don’t love marketing. How to maintain authenticity in your brand messaging across platforms. The power of building relationships with referral partners for steady business growth.

Memorable quotes:

"It's true that you will be turning away people, but that's not a bad thing because the right people are going to be really attracted to what you're doing." "It's exhausting to not be yourself." "When we take time off to refresh our minds, that's when the best ideas come to me, and that's where it all comes together." "We can all work our lives away, but there's more to life than just work, and we really have to be mindful of what we're doing and how we're spending our time." "Just keep your audience in mind, and it's going to create a really good connection from the very beginning once they land on your website."

Key highlights:

The power of passion: Anika shares how her love for old farmhouses shaped her niche and became the foundation of her business. Marketing that feels natural: From referrals to a blog and social media, Anika explains how easing into marketing strategies helped her stay consistent without burnout. Authenticity in brand messaging: Anika emphasizes why being true to herself has been pivotal in building trust with her audience. Leveraging relationships: Anika breaks down how working closely with referral partners like contractors and cabinet makers has fueled her success. Creating space for creativity: The role of taking time away from work—for Anika, riding horses—to stay inspired and energized.

Connect with Anika Schachtler:

Website: anikaschachtlerdesign.com

Instagram: @anikaschachtlerdesign

Facebook: Anika Schachtler Design

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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Don’t miss this episode packed with actionable insights!

In this episode, we dive into the crucial shifts happening on Instagram and how they impact designers. Lezlie Swink, founder of Swink Social Co, brings her expertise to the table, discussing the evolution of content consumption on Instagram and the strategic adjustments designers can make to thrive in this new landscape.

In this episode you’ll learn:

• The current changes on Instagram and what it means for content strategy.
• The shift towards entertainment-style content and how designers can adapt.
• Practical tips for designers to show up more authentically and effectively on Instagram.
• The importance of storytelling in creating engaging content.
• How to utilize reels and other Instagram features to enhance your content strategy without feeling overwhelmed.
• The concept of a balanced content strategy and why it's crucial for success on social media.

Memorable Quote:

"Embracing the shift on Instagram isn't about chasing trends; it's about understanding your audience, being authentic, and integrating storytelling into your strategy to stand out."

Connect with Lezlie Swink:

• Instagram: @swink.social.co
• Website: https://www.swinksocialco.com

Tune in to this episode to get a comprehensive understanding of the Instagram changes and actionable strategies to elevate your design business on social media.

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Are you currently going through a rebrand or considering one? Need to revamp your website entirely, including all the messaging and copywriting? If you are at the phase of your business where you know for a fact that certain things must be outsourced to a professional, this episode is for you. We’re talking about what it's like to work with a professional copywriter on your website copy for your interior design brand.

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

This one is a shorty, but goody. I’m a professional copywriter for interior design websites and today we’re chatting about my process involved in writing website copy rooted in audience insights. 

If you’ve never worked with a copywriter, or perhaps never worked with a copywriter that specializes in the interior design industry - this is for you!

I’m breaking down my process, step by step. You’ll learn what it's like to work with a copywriter, where does the project start, what it involves, what insights I’m collecting in the process of research and writing, and how I assemble the copy.

What you’ll learn on this episode:

• My framework REVEAL for writing strategic website copy for interior designers
• Why I include client interviews as part of my process
• What questions I ask of your clients
• What audience insights I’m gathering and why
• How long does the process take and what it involves step by step

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• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back. 

Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep into the importance of niching down—how focusing on a specific area of expertise can make you the go-to designer in your field and simplify your marketing efforts.

Nancy told me about her Profit Insiders Academy, a program that not only helps designers master their pricing and service models but also offers personalized coaching and support. 

This episode is packed with actionable advice that can transform the way you market your interior design business, ensuring you attract the right clients and create a sustainable work-life balance.

Key takeaways:

• Learn why many designers undercharge and how it negatively impacts their business and personal life.
• Discover the importance of setting boundaries to maintain a healthy work-life balance.
• Understand how narrowing your focus can make you an expert in your field and simplify your marketing strategy.
• Explore how Profit Insiders Academy, comprehensive coaching program can help you charge what you’re worth and scale your business.

Memorable quotes:

• "The most successful people in the world say 'no' more than they say 'yes’. So having boundaries is key? Decide how much money you want to make." 
• "Niche is rich, and broad is broke. Everyone's marketing too broadly. When I niched down to speak to exactly who I wanted to work with, suddenly my business opened up."
• "Your money story is what's dictating a lot of the way you're charging right now. How did you grow up? What messages about money did you grow up with? Did you grow up with money, without money? What messages did your parents teach you?"

Resources Mentioned:

• Profit Insiders Academy - Details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.

Connect with Nancy Ganzekaufer:

• Profit Insiders Academy - details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.
• Website
• LinkedIn
• Instagram

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Join us for a dynamic discussion on the pivotal role of video content in cultivating your personal brand, especially in the interior design industry. Today, video has become an indispensable tool for designers, enabling them to forge deeper connections with their audience and significantly amplify the impact of their personal brand. 

Embracing video content creation is not only highly recommended by many marketing experts—it's essential for staying COMPETITIVE and RELEVANT. And the best part? Jumping into video doesn't require a significant investment in professional gear or an extensive technical background. Buuuut, there are some critical considerations to mull over before you start producing your own videos or decide to outsource it.

In this episode, Alessya and I are chatting about how and why interior designers should incorporate video into their marketing and how it can help them build their brand with their target audience. You don’t want to miss it!

Featured Guest: Alessya Baggetta | Alessya Baggetta Designs 

Host: Masha Koyen | Content Vertical

You'll learn:

• What’s video creation?
• Why is there a rise in video content creation?
• What are the different types of videos you can create?
• How does content creation help build a personal brand?
• What are some tips for interior designers if they want to create their own content?
• What are some tools, apps & equipment Alessya recommends using? 

Video-editing apps Alessya mentioned in the episode:

• Capcut
• InShot
• Captions
• Adobe Premier Pro

Equipment for Capturing Video (all can be found on Amazon):

• Tripod
• Ring Light
• DJI Gimbal
• Wireless Microphones

Connect with Alessya:

• Instagram
• Website

Listen Now | Subscribe

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

If your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing. 

And many designers are struggling to come up with what to post in their marketing. 

But what if I told you, that your project portfolio can become the magnet that not only showcases your work, style, and creative skill but also can pull in your ideal clients? And…it can become the foundation of your marketing. Meaning…it’ll give you content, lots of it, to post in your marketing. 

My guest in this episode, Teresa Schlup, website designer, brand strategist, and the founder and owner of Caffeine Creative, is chatting with me about how to put your interior design portfolio at the center of your marketing. She’ll share how one well-crafted interior design project page can create a whole foundation of your marketing strategy for an entire month of content.

In this episode you’ll learn:

How to elevate your portfolio from a static display of work to a storytelling powerhouse that narrates the journey behind each project, creating a deeper connection with potential clients.

Harnessing SEO to optimize your portfolio for search engines, ensuring that your work is found by those who are actively seeking your specific design expertise.

How well throughout case studies can highlight your problem-solving prowess, showcasing your value and distinguishing you from the competition.

To turn a single project into multiple pieces of content, like blogs, social media posts, emails, and more, keeping your marketing fresh and engaging.

To repurpose portfolio content effectively, ensuring a consistent presence online and maximizing every opportunity to showcase your work.

Connect with Teresa

Website

Tune in for my conversation with Teresa.

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Need help with your website copy? 

Connect with Masha Koyen, the host of the Marketing for Designers podcast, Messaging Strategist, Website Copywriter for interior designers, and the founder of Content Vertical, a copywriting agency for the home industry:

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You spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting..

In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads—to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling."

Drewbie dives deep into how you can blend storytelling, education, and authenticity to build trust, while subtly positioning your services. If you’ve ever wondered how to sell without being pushy, this episode is a must-listen.

What you’ll learn:

• The importance of storytelling in building your personal brand
• How to share your expertise without giving too much away
• A content rotation strategy: family, occupation, recreation, motivation
• Applying the 80/20 rule to your social media content
• How everyday experiences can engage and attract your audience
• Selling by showcasing your process and knowledge, not through hard pitches

Memorable quotes:

• “People are on social media to be entertained or educated, not sold to.”
• “Give away so much value that people have no choice but to come to you because they can’t execute it themselves.”
• “Focus 80% of your content on entertaining and educating, and 20% on promoting your business.”
• “You are the brand. People will work with you because they trust you, not just your work.”

Connect with Drewbie:

• Call the Damn Leads Website

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha

What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest. 

Today’s episode is a masterclass in getting the help you need without sacrificing quality. 

Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.

What you’ll learn in this episode:

• How to create compelling video content specifically for interior design clients
• Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks
• The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience
• Tips on building a content strategy that resonates with clients and repels those who aren't a good fit
• Why it’s okay to delegate tasks without knowing every technical detail yourself

Memorable quotes from Kirsten:

• "Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up."
• "If you do something more than three times and it has more than three steps, document it."
• "Your marketing should attract the ideal client and almost repel the rest."

Key highlights:

• Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area.
• Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing.
• SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work.
• Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches.

Connect with Kirsten:

• Website: Six Figure Business Coaching
• YouTube Channel: Six Figure Business Coaching
• Free guide: Double Your Income with a Marketing Virtual Assistant (available on the website)

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Getting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with your ideal clients, and elevate your presence in the luxury market.

We discuss why it’s so important to show up visually, how to be intentional with your brand imagery, and what you need to consider before your photoshoot at High Point Market. Whether you're already established in the luxury market or looking to break in, this episode is packed with insights on how to use professional photography to elevate your brand and connect with your ideal clients.

What you’ll learn:

• The crucial role personal branding plays in attracting high-end clients.
• Tips on preparing for a photoshoot that truly reflects your brand.
• Why High Point Market offers a unique opportunity for capturing brand imagery.
• How investing in professional photography can benefit your business in the long run.

Memorable quotes:

• "Nowadays people can get on Pinterest or Instagram or whatever and type in a certain style they like and find tons of beautiful images. You're going to be competing against thousands and thousands of people, but if they find something that they like about your personality, your character, your voice, that's going to send them over to be like, 'Well, yeah, I feel a draw to this person,' and you build that trust."
• "People are wanting to make that personal connection, and that personal brand translates into your professional brand as well."
• "Something about investing a little bit in yourself and your business gives you that hunger to like, 'Okay, yeah, I can do that. I can grow more.'"

Links & Resources:

• Connect with Brittany and Ava at Girls at Flourish
• Book your High Point Market photoshoot: Girls at Flourish Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website

• Book a call with Masha

Can marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar? 

In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that. 

If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen.

What you’ll learn in this episode:

• Why the traditional marketing advice might be sabotaging your efforts

• How to connect with your audience in ways that actually inspire action

• Practical tips for uncovering what your clients really want from you

• The biggest questions to ask when hiring a marketing expert to avoid common pitfalls

• How to create brand awareness and drive consistent leads over time

Memorable quotes:

• "People are influenced by their emotions when they're making decisions—including buying decisions—positively or negatively."

• "A lot of people say, 'I know my customers, I know them better than they know themselves.' They're deluding themselves."

• "There isn't a single client on the planet who said, 'You know what, I want to spend money on an interior designer.' What they want is a space to be welcoming, to fill a particular function. That's what they're looking for."

• "The only way you can get true, honest, impartial, unbiased data in terms of the buying habits of your audience is to speak to them and ask questions to actually get to the nitty-gritty."

• "Do what you said you were going to do when you said you were going to do it. Just doing that puts you at the top 20th percentile of every single person in your industry because the bar is set so low."

Key highlights:

• Find out the pitfalls of “tactic-first” marketing and why every strategy should start with a clear understanding of your audience.

• Learn how client emotions influence decisions, even in business transactions, and how to harness this in your marketing.

• Uncover the real reason why customers “ghost” after initial interest—and what it means for your messaging.

• Understand the difference between tactical and strategic marketing, and why skipping the strategy makes it easy to waste resources.

• Get tips on pinpointing your audience’s unique pain points by asking the right questions during client discovery.

• Discover how to create marketing that resonates with your audience’s everyday frustrations, not just their end goals.

• Gain insights into building client trust by showing up reliably in every interaction—no matter how small.

• Learn what Gee calls the “95/5 rule” and how focusing on the 95% not ready to buy can set you up as their go-to when they are.

Connect with Gee

• LinkedIn

• Kexino marketing agency

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients

• Weekly marketing tips

• Masha’s Instagram

• Masha’s Website

• Book a call with Masha
  

Relying solely on social media to attract new clients to your interior design business is a risky move. One algorithm change or platform outage can derail your visibility overnight. That’s why email marketing is so important for interior designers. It’s the one channel you fully control, allowing you to nurture relationships with potential clients and stay top of mind when they’re ready to hire.

In this episode, I sit down with Kendra Corman, a marketing strategist, email expert, and author of Mastering AI in Communications. With over 20 years of experience, including her time as the Jeep Advertising Manager, Kendra now runs H2H Consulting and helps business owners simplify their marketing, leverage AI, and make email work for them. She’s sharing five practical, non-salesy ways interior designers can build an email list that actually generates business.

If you’ve been ignoring email marketing because it feels overwhelming (or worse—like an outdated tactic), this episode will change your mind.

What you’ll learn in this episode:

• Why email marketing is still one of the most effective ways to stay top of mind
• How to grow your email list without feeling like a pushy marketer
• Five places to add an email opt-in link that you’re probably overlooking
• The secret to writing a compelling email sign-up call-to-action (hint: it’s not ‘Join my newsletter’)
• Why your website’s 404 page is an untapped list-building opportunity
• How to leverage social media to grow your list without relying on the algorithm
• Why short, simple lead magnets convert better than long, complicated ones

Memorable quotes from Kendra:

• "Your email list is the only audience you truly own. Social media can disappear overnight, but your emails land directly in your audience’s inbox."
• "Never, ever say ‘Join my newsletter.’ Nobody wants more emails. Tell them what’s in it for them."
• "You don’t need thousands of subscribers to see results. A small, engaged list is way more valuable than a big, unengaged one."
• "Your website’s 404 page is an underrated list-building tool. Don’t let it go to waste."
• "Consistency is key. Whether you email weekly or monthly, set a schedule and stick to it."

Key highlights:

• Why email marketing builds trust better than social media
• The best places to include an email sign-up link that most designers overlook
• How to frame your email list as something valuable (instead of just another newsletter)
• How to use social media strategically to drive email sign-ups
• How to make list-building feel natural through real conversations
• Why a short and simple lead magnet often works better than a detailed guide
• How often to ask people to join your email list on social media without sounding repetitive

Connect with Kendra Corman:

• Website: kendracorman.com
• Instagram: @KendraCormanCoach
• Free resources & lead magnets: kendracorman.com/freebies

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketing tactic for your design business….you’ll want to listen to this. Think of this as a Facebook Ads 101!

I’m so excited to dive into this topic with my guest, Carolyn Fagerholm, an ad strategist and the one-woman show behind CMF and Company. Carolyn is passionate about helping entrepreneurs take advantage of Meta ads without becoming overwhelmed or frustrated by the process.

Meta ads (Facebook and Instagram ads) can be a game-changer for your interior design business. Whether you're looking to increase brand awareness, drive traffic to your website, or generate leads, Facebook ads offer a versatile and effective way to reach your goals.

In today's episode, we’ll explore:

• What Facebook ads are and how they differ from other marketing initiatives.
• The various objectives you can achieve with Facebook ads, from driving traffic to boosting engagement.
• How to get started with Facebook ads, including the importance of installing the Facebook Pixel.
• How to structure your Facebook ad campaign, including setting objectives, targeting audiences, and creating engaging ad creatives.
• Practical tips for testing and optimizing your ads to ensure they perform well and deliver results.

My guest today to talk about Facebook ads is Carolyn Fagerholm, a Meta and Facebook and Instagram ad strategist. Carolyn brings a wealth of knowledge about how to effectively use Meta ads to grow your business. Outside of business, she’s a professional singer and actress, coffee lover, and avid reader. I’m thrilled to share her insights with you all.

What you’ll learn:

• How to strategically use Meta ads to enhance your visibility and build credibility.
• The different types of objectives available in Meta ads and how to choose the right one for your business.
• The importance of setting up the Facebook Pixel and how it can help you create powerful ads.
• Tips for creating engaging ad creatives that resonate with your target audience.
• How to test and optimize your ads for better performance and results.

Connect with Carolyn:

• Instagram
• Facebook

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Ever wondered how successful interior designers craft their unique brand, attract their ideal clients, and create an incredible, distinctive online presence? This episode peels back the curtain on the marketing strategies that elevate designers from good to unforgettable.

My guest today, Eva Healy of avenue design inc shares her journey of building a successful design firm, her approach to marketing, her secrets to engaging clients on social media, and how she leverages collaborations to expand her reach. 

In this episode you’ll learn:

• The pivotal role of strategic marketing in the growth of avenue design inc
• How to enhance your digital presence and engage with your target audience effectively
• The role of process and organization behind the scenes for a successful design business
• Insights into leveraging collaborations and partnerships for brand expansion

Memorable Quote:

"Marketing isn't just about showcasing your work; it's about storytelling, connecting, and building trust."

Connect with Eva Healy:

• Instagram
• Website

Tune in for my conversation with Eva and discover her marketing secrets.

Listen Now | Subscribe

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

This episode is for you if you are an interior designer who’s been contemplating a rebrand but aren’t really really sure if you’re ready for one. But before we jump into  it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interior designers who want to elevate their business. Every single Friday you get an email delivered to your inbox! It’s stuff you can implement right away! Sign up here. —------------ Now back to regular programming…. If you’ve been feeling like your interior design brand isn't quite hitting the mark lately or maybe you’re getting frustrated that you’re not attracting the right kind of client with your marketing…then this episode is for you. It’s possible that you may be due for a rebrand. But how can you tell if a rebrand is the answer? My guest today is Maria Platusic and she’s here to talk about the top three signs that indicate your interior design business might be ready for a fresh new look and feel. What you’ll learn in this episode: How to spot the signs that your brand might be due for a rebrand Going deep when it comes to research of your ideal audience  Importance of aligning your visuals and messaging with your ideal clients What’s “silent rebranding”? Practical tips on how to effectively communicate your rebrand to your audience This is going to be a juicy episode! Especially because so many interior designers are finding themselves in a situation where they are no longer resonating with their brand..their visuals and messaging are out of alignment or doesn’t feel or sound true to them. Featured guest:  Joining me on the Marketing for Designers podcast is Maria Platusic, the owner and creative director behind Platusic Design Creative Studio. With nearly 25 years of experience in branding and strategy, Maria shares her expert insights on the importance of rebranding, how to spot if you need a rebrand, and how to do it right. I’m thrilled to talk to Maria and hear her top tips on recognizing when it's time for a rebrand and how to execute it effectively to attract your ideal clients and elevate your business. Check it out! Connect with Maria: Her website Instagram FREE CLARIFY YOUR BRAND MESSAGE CALL! - You know where you are at and where you want to be, are you being direct and to the point on who you serve and how? Let’s find out now together! HOW EFFECTIVE IS YOUR LOGO FREE GUIDE + CHECKLIST! - This FREE guide and checklist is aimed to help established entrepreneurs like you, determine how effective your logo and branding really is at attracting your target audience. Don't miss an episode – subscribe and leave us a review if you love it! Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: GET MASHA’S WEEKLY EMAILS Masha’s Instagram Masha’s Website Book a call with Masha Don’t miss this episode packed with actionable insights!

How effective is your website for your interior design business? Ever had your site audited by a professional copywriter? Wanna learn what to look for when auditing your own website like a PRO? I’m not talking about the visual side and functionality. I’m talking about WORDS or CONTENT on your website. I’m going to teach you my web copy audit method I use as a copywriter and messaging strategist that works exclusively with designers.

But first, are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you dramatically improve your online presence and positioning! I’d love it if you join my community of designers! Sign up here.

Now, back to the episode…

Looking at your interior design website from the lens of a copywriter is different than looking at it from the lens of a web designer. Web designers look at design elements, fonts, the way the copy is organized on a page, loading speed, amongst many other important things.

As a copywriter, first and foremost, I look for strategic messaging and emotional resonance with your ideal audience. I ask things like…

• What’s the first thing your website visitors see when they land on your homepage? 
• What do they see next? 
• Are you able to capture their attention with the first words you’ve got displayed above the fold? 
• Do the words resonate? 
• Do they make your audience feel a connection?
• Does your content attract your ideal audience, or just about anyone?
• Does the content compel your website visitors to act and reach out?
• Does your website effectively tell your story?
• Does it show the value you bring to your clients?
• Is your differentiator highlighted in copy?

I ask these, and so many other questions when I undergo a website copy audit for my interior design clients.

What you’ll learn on this episode:

• What to do BEFORE you audit your website
• What information about your ideal audience you need to know before assessing your website’s effectiveness
• What’s a user journey map and why is it important

Enjoy the episode! Subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• a href="https://www.contentvertical.com/contact/">Book a call with Masha

• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what sets them apart.

If you have a process that’s different, even if it’s a little different than a typical design process, then you too can set your business part based on your process. 

And you should! Why? Because when you differentiate your design brand based on a solid process, you flag credibility and expertise. You show up like a confident expert who can be trusted with significant expense like hiring an interior designer.

What you’ll learn on this episode:

• Why you need to differentiate your interior design business in the first place (i.e. the benefits)
• Other ways to differentiate as an interior designer (i.e. design aesthetic, picking a niche, technical expertise, etc)
• How to differentiate your process
• Documenting your design process and setting up systems
• Promoting your process

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY