Marketing for Coaches (Matthew Kimberley)
Explorez tous les épisodes de Marketing for Coaches
| Date | Titre | Durée | |
|---|---|---|---|
| 25 Nov 2021 | Should You Buy A Business Coaching Franchise? | 00:28:12 | |
If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key factors. In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work. “A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it’s not a small commitment, nor should it be.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 08 Nov 2021 | How To Run A Content-Free Coaching Business | 00:14:10 | |
Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income. In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid. “We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 01 Mar 2021 | Deadlines and Constraints For Coaches | 00:12:28 | |
Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What’s funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time. In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales. "The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 30 Dec 2021 | The One Thing To Do In Your Coaching Business This Year | 00:11:51 | |
With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance of repetition, use this year to focus on selling just one thing. Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights. “The vast majority of coaches sell too much stuff.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 19 Jul 2021 | Ridiculous Pricing for Coaches | 00:14:53 | |
Every coach needs to deal not only with the question of pricing, but also with the matter of convincing your client that your price is reasonable. Today, I share a few different ways you can do this. I talk about the power of emotion, and I note the power of the question “How much is a client worth to you?” I also talk about how you can play with the math to take your client’s proposed price down to the ridiculous. “If the emotion is strong enough, pricing objections are handled automatically.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 02 Aug 2021 | The Path of Least Resistance | 00:10:47 | |
Over and over, we’re told about the correlation between effort and outcome. While there’s something to this--I’d be the last person to encourage a mindset of entitlement--in many cases, this linear correlation doesn’t exist. Today, I talk about how you can work smarter, not harder. I note that, often, doing something the hard way raises the risk of failure. I explain why the path of least resistance is generally more fruitful than the complex path, illustrating my point with an analogy of a cake. I note that effort, on its own, counts for nothing, and I finally add that, the more times you repeat something, the less effort it takes. “In terms of producing any outcome, you are always better off opting for the path of least resistance.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 10 Jun 2021 | Announcing Accountability for Coaches | 00:11:30 | |
One of the biggest struggles of running a business is accountability. That’s why, in this episode, I introduce--for the first time--the latest iteration of Single Malt Mastermind, my now-retired, highly successful, and incredibly simple email accountability program. Today, I talk about why I needed to retire the Single Malt Masterminds and the benefits of my new accountability program. I talk about how it helps me to scale my service, and I share three ways I’m looking out for coaches to get them the most clients. I also explain how the new accountability program works. “The long and short of it? This is what’s happening, and you’re the first to hear about it.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 15 Mar 2021 | How Coaches Should Measure Return On Investment | 00:16:08 | |
Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may be looking for. Being able to identify the right area for a given situation can mean the difference between success and failure for your marketing strategies and your coaching business. Today, I list the four types of return on investment and explore them all, giving examples of each and explaining how you can use them to turn your relationship with your clients into a win-win situation. I also discuss the importance of keeping your advertised ROI tangible and specific. “Be sure that the results you are delivering go beyond the advice that people chew on.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 17 Jun 2021 | How to create amazing coaching clients | 00:14:12 | |
As I’ve discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an extent, within your control. Today, I talk about what you can do to improve your dud clients instead of dumping them. I talk about the value of working with the right people, and I share the three tiers of clients. I note that your relationship with your clients is a two-way relationship, and I note the importance of being prescriptive. “When you work with the right people, work doesn’t seem like work.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 01 Feb 2021 | Guidance On The Subject of Drug Abuse | 00:13:23 | |
Is the company you keep affecting your professional reputation? Business can be just like grade school in that you can be judged harshly by the people you associate with. If you hang out with business professionals who never deliver on their word, you may develop that reputation by association. It's vital to be aware of how others can tarnish your reputation in a personality-based business. In this episode, I share a cautionary tale from my boarding school days about why I was selected for a drug test despite never doing drugs. I share why I felt this was an unfair association for me but use this as a warning about the company you keep with your business. I talk about the importance of knowing your company values and why personality-based businesses are so dependent on reputations. "It takes a long time to build a reputation and a few minutes to undo it."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 04 Oct 2021 | How To Charge More And Make More Money | 00:13:31 | |
How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be external, practical ones--as opposed to internal, mindset ones--and today I share with you two key ways to set your sights higher and start earning more. Today, I talk about why you shouldn’t charge too little or too much and how to find the balance. I discuss why external practical shifts are the most important ones. I talk about the value of need in finding the motivation to earn more, and I discuss the effectiveness of hanging out with people who are playing a bigger game and letting their influence rub off on you. “You don’t know that you’ve got it in you until you need it.” “Once you’ve done it once, you realize you can do it a second time.”
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 30 Aug 2021 | How to Structure Easy Sales Conversations | 00:14:12 | |
A sales conversation with no structure or direction is something that's easy to fall into and hard to resolve satisfactorily. Because of this, it's important to know how to structure a sales call and how to communicate this structure to your prospect confidently, competently, and effectively. Today, I show you how to structure a sales call. I distinguish between marketing and sales, and I note the value of upfrontly calling a sales call a sales call. I explain why a discovery call shouldn't last more than 15 to 20 minutes, and I explain how laying out the plan at the beginning of the call establishes your authority, leadership ability, and competence. I stress the importance of confirming that you're on the same page regarding the purpose of the call, and I note the difference between qualifying and narrative-based questions. Finally, I note that a sales call is the end--not the beginning--of the sales process. "We get nervous when we enter the unknown, so what we're trying to do is make them comfortable by removing the unknown." - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 05 Aug 2021 | Texting and Driving | 00:10:36 | |
It’s tempting to think you can multitask and get things done well, but the truth is, this tactic never works. Multitasking is impossible, and by attempting it, you get stuff done slower and run the risk of never getting some tasks finished at all. Today, I warn against the dangers of multitasking, using the analogy of texting and driving. I note all of the consequences, potential and real, of texting and driving, and I explain why they apply to any other type of multitasking. I also share how you can become a Book Yourself Solid® professional, and I offer a couple of success stories from our program. “If you want to get stuff done, stop trying to do two things at once.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 22 Nov 2021 | Does Your Coaching Business Wipe Its Own Ass? | 00:14:06 | |
Often, business owners find themselves hovering over their business, watching the minutiae with a careful eye. They find themselves afraid to step back from the business and let it run more or less on its own. But in fact, this is precisely what they should be able to do. Today, I talk about how a business is like a child. I note that it goes through many stages that ultimately lead to its relative independence. I note that running a business isn’t just handling problems as they come; it’s putting systems in place to handle those problems in the future so you don’t have to. “What we want to do is nurture our business and allow our business to stretch its legs, to the point where it can toddle around on its own and we just need to keep a little eye on it from time to time.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 18 Nov 2021 | Why "Always Be Closing" is Terrible Sales Advice For Coaches | 00:18:49 | |
There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid of selling out of the fear of appearing sleazy. But you don’t have to be sleazy. Nor do you have to always be closing. In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing’s ABC philosophy and discuss why you might want to act like a prize for your prospects. “There’s nothing wrong with helping a prospect decide, but there’s a fine line between influence and coercion. If we’re always closing, we tend to not allow people to get to know us.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content: Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 28 Oct 2021 | How To Manage Overwhelm | 00:13:52 | |
Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time. In today's episode, I talk about overwhelm and ways to help deal with it. I clarify how overwhelm affects everyone differently. I discuss the symptoms of overwhelm and why it's important to have the self-awareness to identify when you're overwhelmed. I also explain why we need to have a system in place to take one step forward instead of relying on guesswork. "It's not something I've solved, but I think self-awareness is not necessarily about solving all of your problems. It's being aware of your problems and knowing that there is a path to solve them.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 04 Nov 2021 | Get Uncomfortable To Grow Your Coaching Business | ||
Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it. In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort. “By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 21 Oct 2021 | Disaster-Proofing Your Coaching Business, Part Two | 00:23:42 | |
After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you’re a business coach, you are essentially running a trade. When you’re running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it’s also the reality for all of us. Yet, it’s okay to be terrified. After all, fear can be a productive emotion that can motivate you to put the necessary frameworks in place and disaster-proof your business. Today, I share my obsession with helping business coaches look after themselves, their family, and their businesses. I highlight a few action points you should be taking to not only to disaster-proof your business but also to scale from having a coaching job to having a coaching business. I also discuss how you can redesign your business beyond merely coaching, mentoring, or teaching for your clients—all of which require you to show up to them—so you can feel more at ease in challenging times. “Have a standalone, self-serve product. When you need a few months’ off because of sickness or disability, you’ll know that your clients and family are looked after.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 23 Dec 2021 | What Do You Do Between Coaching Sessions? | 00:09:28 | |
In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no. Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops. “You’ve got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 03 Jan 2022 | Coach Marketing vs Coach Prospecting | 00:10:47 | |
A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting. Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have. “When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 19 Apr 2021 | Peacocking for Coaching Profit | 00:11:38 | |
In your coaching business or any business, the worst thing you can be is invisible. That’s why, today, we’re going to talk about peacocking for clients. In this episode, I discuss what peacocking is and how it applies to marketing for coaches like you. I share different examples of peacocking in different industries and note the importance of drawing any attention. I mention that it’s what you do with the attention once you have it that counts. I offer an analogy and discuss different peacocking strategies. “When you’ve got the eye and you’ve got the attention, then you can start the conversation.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 15 Jul 2021 | The Coaching School Commencement Address | 00:12:43 | |
If you’re going to be a coaching student, you need to know the difference between being a practical working business coach and somebody who simply studies coaching. What does it take to be the former? Today, I address this question by sharing the recording of my commencement address to the first cohort of graduates of the Book Yourself Solid® Associate Training Program. I talk about the pros and cons of being self-employed, and I talk about how personal problems can sneak into your business. I talk about how you can get around this problem to everyone’s advantage, and I note that you are not your business. I discuss the importance of taking responsibility for your actions--whether successes or failures-- and I note the importance of (and the relationship between) sales and marketing. I share the analogy of the marketing tree, and I note that Book Yourself Solid® isn’t just a program; it’s a way of life. “The good news is, when you’re self-employed, the buck stops with you. Of course, the bad news is, when you’re a self-employed coach, the buck stops with you.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 28 Jan 2021 | Be More Magnetic By Creating A Common Enemy | 00:12:25 | |
Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel. If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience. In this episode, I share how to make your personal marketing brand more magnetic. I talk about how you show up in the world let people know what you're for or against. I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd. "You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion." -Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. | |||
| 14 Oct 2021 | But How Much Does It Cost? | 00:12:07 | |
Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation? Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn’t come up until you’re ready to answer it, and I offer some ways to do this. I talk about the possibility of disarming with humor. I discuss the importance of keeping control in the sales process, and I make a distinction between handling and preempting the question. Finally, I offer tips on setting the tone and laying out the agenda for the meeting so that there are no unpleasant surprises for either party. “All of these ways of handling the ‘how much does it cost’ situation are really secondary to making sure that we control when it comes up.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 23 Aug 2021 | Pricing for Coaches | 00:11:45 | |
We tend to assume that lower prices get us more clients, but the truth is, some clients--generally the best ones--are looking for high prices, because they view a high price as an assurance of quality. Today, I talk about why it’s crucial not to under-sell or under-price yourself. I offer an analogy involving my shopping trip in Tuscany, and I explain why pricing is one of the ways you can impact how you’re perceived by your prospects. “If you want to be seen to be the best, you’re gonna have to act like you’re the best.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 25 Oct 2021 | Your Why You Do It Statement | 00:11:03 | |
Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you. In today's episode, I look at why you want to develop your "Why You Do It" statement. I talk about how developing your Why is so important for your business, and how it helps you attract the right people. I also share my big motivating why and how a nanny's Why helped win me over. "Why you do what you do is really where you put your stamp of personality and of value into the essence of your business."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 22 Mar 2021 | How Manchester United Will Help You Get Clients | 00:11:31 | |
It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer. Today, I discuss this strategy. I talk about how important it is to have a ready event where the people in your community can interact with you. I discuss why this interaction doesn’t need to be a teaching, pick-your-brain moment (although it can be), and why it doesn’t even have to be related to the service you offer. I also give a couple of examples to drive the point home, including one about a chiropractor starting a sports fan club. “All [the chiropractor] has to do in order to stay connected with his target market is show up, drink beer, and watch football games.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 29 Mar 2021 | How To Charge More And Make More Money | 00:13:31 | |
How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be external, practical ones--as opposed to internal, mindset ones--and today I share with you two key ways to set your sights higher and start earning more. Today, I talk about why you shouldn’t charge too little or too much and how to find the balance. I discuss why external practical shifts are the most important ones. I talk about the value of need in finding the motivation to earn more, and I discuss the effectiveness of hanging out with people who are playing a bigger game and letting their influence rub off on you. “You don’t know that you’ve got it in you until you need it.” “Once you’ve done it once, you realize you can do it a second time.” This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 23 Sep 2021 | Dex - The Perfect Personal CRM for Coaches? | 00:10:35 | |
For every micro-cosmic success that I may have achieved, none of it would have been possible had I tried to do all of it on my own. I’ve mentioned this in previous episodes, but getting help and investing in the right tools have helped me be more proactive in maintaining my business relationships that make it possible for me to continue working. One of the most important tools that I think everyone needs is a CRM, and today I think I found the best CRM I’ve ever used. In this episode, I talk about the new CRM Program in my life called Dex, and why you should be using it as well. I explain why we need to be proactive and maintain our working relationships to keep our business afloat, and why we need to have tools that help us manage them. I tell you how I was introduced to Dex through my colleague Kathryn McGarvey. I also break down all the benefits of Dex and why it has made my life so much easier. “I'm going to say that Dex has Marketing For Coaches and Matthew Kimberly's strongest endorsement.” – Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 10 May 2021 | Marketing Doesn't Get You Clients | 00:15:19 | |
You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Marketing for Coaches” podcast. While it’s true that new coaches need to put 100% of their attention into client acquisition, retention, and revenue if they would love to live to see another day in business, far too many coaches focus too much on marketing themselves. But if it’s not marketing and branding upon which you should put your focus, what are the steps you can take to ensure revenue generation for your coaching business? In this episode, I explain why putting too much effort into marketing for your coaching business may be a bad idea and reveal where you should focus a little more. I discuss the reason business problems are, in fact, personal problems in disguise and illustrate the importance of a conversion system in your business. I also highlight the differences between a lead and a prospect and share the story about a mom who booked herself solid her first yoga clients without giving in to the temptations of social media branding. “Marketing doesn’t get you clients - it gets you leads. But if you don’t have a system for converting leads into clients, you don’t have a business.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content: Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 11 Mar 2021 | Your Why You Do It Statement | 00:11:03 | |
Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you. In today's episode, I look at why you want to develop your "Why You Do It" statement. I talk about how developing your Why is so important for your business, and how it helps you attract the right people. I also share my big motivating why and how a nanny's Why helped win me over. "Why you do what you do is really where you put your stamp of personality and of value into the essence of your business."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 05 Jul 2021 | The Parable of the Poop Sandwich | 00:14:15 | |
Marketing doesn’t get you clients. This may seem like a ridiculous statement to make, but it’s true. All marketing does is attract attention. It’s what you do with that attention that will make or break your coaching business. Today, I talk about this concept. I note that marketing is valuable but that it’s only as good as its targeting. I further note that it will get you nowhere if you don’t have something of value to back it up. I also share a parable and offer two main takeaways. “All that marketing does is raise awareness about who you are and what you have to offer the world, and it’s what you do with that awareness that counts.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 04 Mar 2021 | 12 Years and 12 Months of Book Yourself Solid® | 00:13:24 | |
Today marks the one-year anniversary of relaunching my Book Yourself Solid program. Therefore, I wanted to take a few minutes to celebrate our wins and take a look back at my 12-year journey with Book Yourself Solid. This is also a shout-out to everyone who has listened to this podcast, joined our Facebook group, taken a free master class, or supported us in other ways. Our future is bright and booked solid! In today's episode, I take some time to reflect on my 12 years working as a Book Yourself Solid coach. I share how I became involved with Michael Port and how I wasn't happy running my own company. I celebrate what I have helped accomplished after relaunching my Book Yourself Solid program in the past year. I also explain how the Book Yourself Solid Advisory Board works and helps coaches. "You cannot be behind in your own journey. You are on the right path!"- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 31 May 2021 | How To Properly Qualify Your Coaching Prospects | 00:21:11 | |
Sales is something slimy and sleazy for many coaches. The bad news is you need to close deals to make money as a coach, which makes sales and marketing inevitable. The good news? There is an absolutely easy route to landing sales with your prospects. No, you don’t have to bang your head against the wall trying to convert people you don’t need to convert - and you don’t have to feel like a fraud, either. The secret? Qualifying prospective clients before working with them. In this episode, I discuss something dear to my heart, and something too many coaches take for granted: how to properly qualify your coaching prospects and why you need to get into the habit of doing it. I reveal the four types of qualifications potential clients need to pass before working with them and share some of the questions I ask to assess their qualifications. I also share an adage about selling and marketing and explain why it’s better to have a client who wants you than a client who needs you, if they cannot be both. “When you get into the habit of qualifying coaching clients upfront, you’re no longer doing the song and dance routine of trying to sell on sales conversations.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 06 Sep 2021 | When and How To Raise Your Prices | 00:09:57 | |
The temptation is strong to overthink raising your prices, but the truth is, “for the hell of it” is generally a good enough reason to do it. In this episode, I explain why that is and offer some other reasons it’s probably reasonable to raise your prices. Today, I share a story that illustrates why a loss of clients isn’t necessarily a good reason not to raise your prices, and I note that you usually won’t lose as many clients as you’d expect. I emphasize that you don’t have to justify your prices to anyone, and I note that people who pay more tend to be better clients. I also introduce Michael Port’s five reasons you might want to raise your prices. “If you’re not invested in it financially, you’re probably not invested in it emotionally.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 16 Aug 2021 | Hate Marketing? Here's the Alternative for Your Coaching Business. | 00:17:02 | |
What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle? In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business. “The ideal coaching business requires zero marketing.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 08 Feb 2021 | How To Beat Distraction And Avoid Idearrhea | 00:13:52 | |
What is keeping you distracted from your work? I'm not just talking about social media feeds or a shiny object in front of you, but there are so many distractions that just come from your mind in the form of ideas. Every idea seems like an opportunity that we cannot miss, but in truth, we just need to put on some blinders and focus on our one path. In today's episode, I break down the concept of "idearrhea" and what happens when you have too many ideas. I talk about what it means that entrepreneurs don't fail for a lack of opportunity. I discuss why accountability is important to work on an idea. I also share what I think is a big problem that too many coaches focus on. "What is my single path? and is what I'm doing today in service of putting one step in front of the other so that even when I don't feel like it, and even when opportunity is everywhere I am making progress in the direction that I want to make?” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 09 Dec 2021 | When Should You Do Your Client Coaching Sessions? | 00:10:28 | |
When you’re running a coaching business, it’s tempting to think you have to bend over backward to meet your client’s schedule. But the fact is, it’s also important to consider when it suits you to meet with your client. Today, I explain why. In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you’re looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you’re sacrificing your convenience for your client’s. I also share a helpful question to ask when considering a transition to a meeting time that’s more convenient for you: What’s the worst that can happen? “I’ve been Matthew Kimberley; go grab your calendar back.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 04 Feb 2021 | How To Make Selling Your Coaching Services Easier | 00:15:18 | |
Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 02 Dec 2021 | What To Do When Your Clients Don't Do The Work | 00:11:03 | |
What do you do when a client has lost their mojo and doesn’t seem to care as much about their success as you do? As a coach, it’s tempting to knock yourself out for any client with a pulse, but this is not beneficial for your business or your client’s success. In this episode, I talk about how to know when you should stop working with a client. Today, I point out the danger of sticking with a client who isn’t putting in the work. I note that a coach’s reputation is based on their clients’ results, and I talk about the distinction between a temporary slump and a dud client. I note that you have to consider your own position, and I explain why pushing ahead with dud clients will leave you with a bag of mixed reviews. I posit that there are some clients you just aren’t supposed to work with, and I share why you should put your energy towards pushing midrange clients to be star clients, rather than pushing dud clients to be midrange clients. “I believe that we’re known primarily by the results that our clients get.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 25 Mar 2021 | Difficult Conversations and How Not To Have Them | 00:12:28 | |
In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset. Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business. “When you are the product, you get in the way of what should be done or would be expected by a third party. So by becoming that third party, by playing that role, you allow yourself to be efficient, direct, and take no shit.” This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 21 Jun 2021 | I hate marketing | 00:10:24 | |
I love marketing, but the truth is, you might not. Whether it’s because you hate it or because you feel that it’s too much trouble, sometimes you just don’t feel like taking care of marketing. Today, I talk about why it’s okay if that’s the case. I talk about what it means to be successful in marketing and why that may change your perspective, and I note that it’s perfectly okay to delegate marketing to someone else once you’ve taken the time to learn the ropes yourself. I talk about your three currencies--time and energy, money, and relationships--and I talk about why it’s up to you to decide which of the first two you’ll spend on marketing. “If you really don’t want to do it, just don’t do it. Get someone else to do it.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 20 Sep 2021 | The Coaching Industry In Crisis? Ruth Kudzi Weighs In | 00:25:14 | |
Ruth Kudzi is a business coach who helps her clients leverage their leadership skills and build their resilience, so they have businesses that represent them. In addition to her own successful coaching business and as a former Deputy Head Teacher and accredited trainer she wanted to create her own academy to support people in becoming coaches. Her coaching certification program combines a variety of approaches including neuroscience, positive psychology, personality profiling, normative models, and transactional analysis. In this episode, Ruth and I discuss the coaching crisis in the UK that is caused by an influx of coaching programs that simply promise to make money quickly, and the increase of skeptical clients. Ruth talks about the importance of shifting your client’s mindsets to improve the quality and integrity of your coaching program. We discuss the ethics of selling and how to properly use, not abuse, these techniques, and when to say, “I cannot help you”. Ruth also shares some advice on how to build your first 10 clients. “If you’re really going to change people’s behavior, you have to go deeper because otherwise it’s like just building a house with no foundation. So, I think a coach needs to understand what’s going on in people’s brains."- Ruth Kudzi This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 12 Apr 2021 | How and Why To Dump Your Dud Coaching Clients | 00:11:27 | |
Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren’t so great but they’re not bad either; and the duds. What do you do about the duds? Today, I talk about why you don’t need to keep your dud clients. I discuss the importance of the energy you and your clients give each other, and why, if you’re not getting much out of your meetings, they probably aren’t either. I discuss the difference between moving at the speed of the slowest and encouraging everyone to move at the speed of the leader. I also share a basic script that might come in handy when you’re figuring out how to let go of your dud clients. “We think an awful lot about obligations towards our clients, but we don’t think so frequently about our clients’ obligations towards us.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 08 Jul 2021 | Trim Your Nose Hair - Credibility In The Zoom Era | 00:11:15 | |
Now more than ever, we live in the era of Zoom calls. It’s easy to see this as an excuse to slack on maintaining our Standard Credibility Builders and just turning off the camera, but standard credibility builders are as important as ever. Today, I talk about SCBs: what they are and why they matter. I talk about the importance of maintaining the little things that are in your control in the midst of trying to navigate all of the things that aren’t. I talk about why these little things are effective, and I translate this practice into the language of the Zoom era. I note that your potential employees, clients, spouses, and other relations will notice your appearance and that it’s worth putting in the extra effort. “Every time you interact with the world, with prospective clients, it’s basically a job interview.” - Matthew Kimberley ”Look at the world like you mean to take it over.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 12 Aug 2021 | How To Do The Right thing Consistently | 00:10:59 | |
The temptation is strong to get itchy feet and want to move on to the next thing, but if you want your coaching business to be successful, what you really need is good old-fashioned disciplined consistency. Today, I talk about the value of discipline and consistency. I note that, if something has worked in the past, it’ll work in the future, and I posit that being bored and feeling done with a thing is no reason to quit it. I note that, instead of applying your consistency to trying new things when old things work, you should apply it to doubling down on the old things. “Consistency is really dull...but it’s also the way to get things done.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 06 May 2021 | Be More Magnetic By Creating A Common Enemy | 00:12:25 | |
Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel. If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience. In this episode, I share how to make your personal marketing brand more magnetic. I talk about how you show up in the world let people know what you're for or against. I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd. "You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion." -Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. | |||
| 16 Sep 2021 | How To Launch New Coaching Product Ideas | 00:13:50 | |
Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend? In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further. "Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 25 Feb 2021 | Five Coaching Clients And A Telephone | 00:14:58 | |
Do you have a coaching business or a coaching job? Everyone aspires to have a well-paid and stress-free job, but it's very rare to get both. If you have a business, specifically a coaching one, then that allows you the freedom to work as much or as little as you want. So, if you feel like you're chasing a million-dollar business or don't want the stress of a million-dollar business then all you need is Five Clients and a Telephone! In today's episode, I explain the Five Clients and a Telephone strategy to grow a 6-figure business. I demonstrate how easily your income can be scaled based on the number of clients you have. I talk about value propositions and how this helps justify your pricing as it goes up. Additionally, I clarify why choosing the right target market helps make your sales goals more achievable. "I've seen people spend $12,000 on, you know, weekend mastermind or an appointment with a life coach who was going to destroy a limiting belief that’s costing them hundreds of thousands in a lifetime.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 27 May 2021 | How To Get Out Of A Slump | 00:10:23 | |
One of the huge dangers of being a self-employed coach when it comes to marketing and sales is that so much depends on how you feel. If you’re having an off day for whatever reason, great or small, or maybe you just don’t want to show up, it shows. Since you can’t avoid the bad days, you might find some tips to get through them helpful. Today, I talk about some preemptive remedies for this problem. I note the value of systems, schedules, and the automation of repetitive tasks such as marketing and content delivery. I talk about how repetitive orders don’t necessarily need to be given every time. I talk about how to strike the balance between attempting to power through your slumps and indulging them too much by following the 51/49 rule, which states that you should show up more than you check out, even if only by one percent. I also note the value of journaling in keeping a contextual perspective about things that seem like the end of the world. “Having the best day ever? This too shall pass. Having the worst day ever? This too shall pass.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 13 May 2021 | What's The Best CRM For Coaches? | 00:13:26 | |
When networking, you have the potential to make any number of valuable connections--but how do you turn them into clients, and how do you keep them interested? Today, I talk about CRM: Contact Relationship Management. I talk about how you can make the most of your relationships and sales by having a CRM management system. I talk about the importance of keeping your CRM data up to date, and I share why you should keep a record of everything--even some things that are seemingly inconsequential. I note that the little details are important and I explain a few different reasons why. I also offer some recommendations for CRM systems that go beyond a spreadsheet, and I give tips for how to make the most of them. “If you ain’t got data, you ain’t got a business.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 22 Feb 2021 | Business Problems Are Personal Problems In Disguise | 00:14:54 | |
90% of business problems are personal problems in disguise is a wonderful quote you've heard me use multiple times on this podcast by my business partner Michael Port. Most of our business problems are direct results of the amount of work we put into the business. So the real question you need to ask is what is the personal problem you have that makes writing emails, making sales calls, or growing your business so difficult? In today's episode, I unpack how our personal problems can affect our business. I explain why we need to involve others when trying to resolve our personal problems. I provide some examples of ways we can hold ourselves accountable. I also talk about making yourself quotable and how that helps you gain more recognition. "The idea in order for it to be executed has to first pass through the decision making part of your brain which says this is a decision I am prepared to take.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 11 Oct 2021 | How To Make Selling Your Coaching Services Easier | ||
Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 29 Jul 2021 | Check Your Gut Check | 00:10:09 | |
Trust your gut. Follow your heart. If you don’t love it, leave it. These are the kinds of platitudes that we so often hear, but I’m here to tell you that they’re a load of crap. Today, I offer some contrary advice: check your gut check. I share two of my biggest regrets in life, both of which were the results of thinking that, to follow my heart, I had to walk away from something I had worked hard to build. I note that there are always solutions that allow you to keep the good things about a situation while letting go of some of the bad. “You always have options other than trusting your gut and walking away.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 15 Nov 2021 | The Single Biggest Result You Give Your Clients | 00:20:57 | |
Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you? Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result. In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients. “Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 28 Jun 2021 | How To Revive Your Relationships | 00:10:44 | |
For a number of reasons, you’ll almost inevitably reach a point where you’ve neglected someone in your network, or maybe you’re already there. Today, I talk about why that shouldn’t stop you from reaching out. I discuss the value of teamwork and go over how often you should keep in touch with the people in your network. I explain why it’s very rare for a neglected network member not to be happy to hear from you again, and I end with a challenge for you. “Teamwork makes the dream work, and when you’ve got a team of A players, you’ll find that all of your other resources go an awful lot further.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 06 Dec 2021 | How Long Should You Work With Your Coaching Clients? | 00:16:00 | |
How long should you work with a client? I was planning to answer this question last episode, but, as happens, I got sidetracked. Today, I answer this question. In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody. “We can open the opportunity to everybody, and it’s only by seeing who’s gonna show up that we’re able to know which winners to back in most circumstances.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 29 Apr 2021 | But How Much Does It Cost? | 00:12:07 | |
Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation? Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn’t come up until you’re ready to answer it, and I offer some ways to do this. I talk about the possibility of disarming with humor. I discuss the importance of keeping control in the sales process, and I make a distinction between handling and preempting the question. Finally, I offer tips on setting the tone and laying out the agenda for the meeting so that there are no unpleasant surprises for either party. “All of these ways of handling the ‘how much does it cost’ situation are really secondary to making sure that we control when it comes up.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 18 Oct 2021 | Disaster-Proofing Your Coaching Business, Part One | 00:15:04 | |
Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three months with him, wallowing in his brilliance and beauty, as all parents do, as he did things for the first time. Then, a visit to the pediatrician disrupted our world and turned it upside-down: we had to move from Malta back to the UK, stay there for a few months, and I - distraught as my child’s life hung in the balance - couldn’t show up to my coaching business. If you, as a coach, were in my situation, how would you react? If you had to wade through uncertainty, would your coaching business be able to keep you afloat? In this episode, I share a peek behind the scenes of my life as a coach seven years ago. I share the story of Edward’s battle through a heart defect and how Mrs. Kimberley and I took care of him through his recovery. I discuss how this crisis impacted us and my coaching business. I explain why the difference between a coaching job and a coaching business matters. I also discuss how I communicated to my clients the situation I was in and illustrate how an act of kindness helped me overcome a very challenging time in our lives. “Professional coaches claim to be business owners when what they actually have are coaching jobs that require their attendance to get paid. That can be a dangerous position.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 20 Dec 2021 | Should You Go Into Business With Your Clients? | 00:13:26 | |
It’s fairly common for a coach’s clients to want to partner up. As the coach being approached, you need to know how to respond to these propositions and recognize when to accept and when to decline them. Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer. “Business plans on paper are very, very easy to conjure up--and in reality, you may find yourself juggling an entire situation that you are not in control of and trading out all of the luxuries of self-employment as a coach that you have built for yourself so far.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 29 Nov 2021 | Difficult Conversations and How Not To Have Them | 00:12:28 | |
In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset. Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business. “When you are the product, you get in the way of what should be done or would be expected by a third party. So by becoming that third party, by playing that role, you allow yourself to be efficient, direct, and take no shit.” This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 24 May 2021 | How To Get Paid To Do Market Research For Your Coaching Business | 00:13:27 | |
What if I told you that you could profit from doing your market research for your coaching business? It’s possible; I’ve done it myself. Understanding your target market is crucial if you are to find success in the coaching world. By using a simple, sneaky trick that marketers wouldn’t want you to know about, you can gain key information, get under your clients’ skin, and be in an incredibly advantageous position to meet your clients’ needs. In this episode, I reveal how you can get paid while conducting marketing research for your coaching business. I illustrate what the Single Malt Mastermind accountability program is, how I ran it, and why I created it. I discuss the importance of hiring mentors and coaches, even if information and knowledge are free. I also describe how coaches spend too much effort trying to understand marketing and not enough time trying to understand their target market. “By giving your clients a conduit through which they could get stuff off their chest and fill in a survey is one of the greatest gifts to understanding the market.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 01 Apr 2021 | The Book Yourself Solid Associate Training Program | 00:13:22 | |
Book Yourself Solid has been around for a while now, and I’m excited to tell you about the coming changes and additions to the program, and what they mean for you. Today, I offer a peek behind the curtain of Book Yourself Solid. I talk about what my goals for it have been since I took over, and I share the exciting opportunity to join the advisory board without becoming a reseller. I also talk about our 12-week intensive program, after which you’re officially a Book Yourself Solid Associate and, if you want, an advisory board member as well. This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 24 Jun 2021 | Training is Boring | 00:12:37 | |
Generally, corporate training is boring. There are several reasons that this is the case, but one of the main ones is that the people you’re training don’t want to be there. How can you surprise your trainees with an enjoyable and memorable experience? Today, I talk about just that. I discuss the fun of being in a room where the people actually want to be there and have skin in the game, and I talk about how you can make the corporate training room one of these rooms. I briefly talk about dealing with negativity from your trainees, and I note the power of an emotional, often humorous, connection in creating an experience that people don’t feel like they have to just endure. “You can start to make a name for yourself by providing the staff with an enjoyable learning experience which doesn’t just tick boxes, but that tickles funny bones too.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 20 May 2021 | Do You Need To Be An Expert To Be A Coach? | 00:13:37 | |
Is there a direct correlation between expertise and coaching? As self-employed coaches, it’s easy to let yourself feel trapped in the cycle of not getting clients because you have no experience, but you can’t get experience without actually working with new clients. In this episode, I talk about how to start your coaching or shift your focus to a new field when you don’t have experience. I discuss some of the ethical things to consider when trying to determine what you can teach. I will talk about ways to focus your program and grow it to work with A-team clients down the road. I also help you validate your lack of experience, and how it’s all about perspective. “You’ll find the best practitioners aren’t the best teachers. You’ll also find the best teachers aren’t necessarily the best executors. - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 26 Jul 2021 | How To Grow More Confident | 00:11:35 | |
Often, your personal state plays into your work life, and this is particularly true when it comes to confidence. To move your business forward, you need the confidence to look your prospective client in the eye and say: “The best thing for you is me.” Today, I talk about what confidence is and where it comes from. I offer you a challenge and I share an analogy to illustrate my point. I note that having academic knowledge of a thing isn’t the same thing as having the practical application of it, and I stress the importance of experience in confidence. “You cannot think your way out of a lack of confidence; you can only work your way out of a lack of confidence.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 16 Dec 2021 | How To Be Perenially Valuable As A Coach | 00:11:08 | |
The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they’re not much use without something perennially valuable to back them up. Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools, and I posit that, though hacks are helpful to get people to notice you, you need perennial knowledge to know what to do with that interest. “Focus less on the tools, more on the principles, and you’ll find that you don’t have to reinvent yourself over and over again. Clients know exactly what they’re coming to you for, and you will be somebody who’s perennially valuable.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 09 Sep 2021 | Deadlines and Constraints For Coaches | 00:12:28 | |
Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What’s funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time. In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales. "The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 26 Aug 2021 | How and When To Set Rules For Your Coaching Business | 00:17:21 | |
If you walk into a bank, you do things the way that you are told, because those are the rules. What if you started running your business with the attitude of a bank manager? When every company begins, it’s a necessity for the founder to be perpetually making exceptions. Flexibility and negotiation are imperative in order to sign up new customers and generate revenue; bend all the rules to get clients on board. But there comes a time when it’s beneficial to be unbending, and say ‘no’ to exceptions such as different payment terms, discounts and freebies. Today, I discuss why it’s important have the confidence to say no to exceptions. Why making accommodations becomes a distraction from you fulfilling your core business’ mission. I share insights and techniques from the book that every coach should read, and I debate why businesses have a tendency to negotiate. “Now is the time that you start to act like the bank manager and say, ‘that's not how we do things around here.’” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 03 May 2021 | Productivity for Coaches - Time Tracking | 00:12:05 | |
We tell ourselves all sorts of lies, but two of the most damaging ones are lies about what we want and lies about what we accomplish. Today, I talk a little bit about both. I note the danger of the should-do trap, where you convince yourself that you want something because you feel like you should want it or because everyone around you wants it. I talk about the lies we tell ourselves regarding what we do and note the value of using a time tracker to see how much we actually get done in a day. I talk about why this is valuable information and how it can help you to allocate responsibilities. “The worst lies that we can tell are the lies that we tell to ourselves.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 07 Jun 2021 | Coaches who coach coaches | 00:11:44 | |
Have you started your coaching journey and thought ‘I get along with coaches, therefore I should try and coach them’? Many people starting out are very interested in coaching coaches because they feel they can relate to this group, or they may feel that it’s a very profitable place to start out. However, if you just think you should coach the coaches, you really need to dig a bit deeper and ask some harder questions, such as what kind of coach do you want to coach? Today, I talk about what you need to consider if you decide you want to be a coach for coaches. I talk about some of the alarming trends I’ve noticed for coaches just starting out and how these trends set them up for failure. I explain why being a “coach for coaches” can be very vague and why that group may not be specific enough to get your audience. I also discuss the importance of being absolutely clear on the promises you say you can deliver to clients. “We can teach academically or we can teach from experience. And I prefer when both of those things are true.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 11 Feb 2021 | Proposals for Coaches | 00:13:59 | |
Do you even need to send proposals? While they are important for the corporate markets that need everything on paper, I see proposals as a limiter on a coach's ability to sign new clients. In my ideal world, coaches would not use proposals, but if you live in the real world there are still some steps you can take to make sure your clients agree to your proposals. In today’s episode, I talk about ways to improve your proposals. I share why I think coaches should not send proposals. I teach about what you should be asking the client before sending a proposal and why you need to include validity dates on your offers. I also give an audience shout-out to Divian Mistry for the wonderful review he recently gave on Apple Podcast. "As a general rule, if you're providing coaching services, I think the ideal situation is no proposal at all. - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 27 Dec 2021 | When The Sh*t Hits The Fan | 00:11:43 | |
Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it difficult to show up for work; on paper, I might as well have been unemployed. Yet the company’s numbers reached a record high. Why? Because I’ve designed my business to be able to function without me. Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business. “If the headteacher doesn’t show up to school, school keeps running. How can you put something similar in place in your coaching business?” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 03 Jun 2021 | Huge Impact From Tiny Results | 00:12:03 | |
Imagine being able to help a select group of clients achieve specific results, rather than helping a wide range of clients achieve broader, less impactful results. Sometimes small, necessary results are more important and more impactful than monumental, unnecessary results. In this episode, I discuss the benefits of offering a specialist service, in order to achieve a single big result, or even a single, tiny result that has a huge impact. I illustrate how having a very carefully-selected and sophisticated target market can improve referrals and increase your value. “An immediate association with an outcome in a very specific area makes you a specialist and specialists get paid more and they're easier to remember.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 25 Jan 2021 | How Much Should You Give Away For Free? | 00:11:57 | |
Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all the information is freely available, but no one is paying for information. What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information. In this episode, I talk about why it’s better to give away your highly valuable information. I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side. “You’re never paying for the information; you’re paying for the result that comes with the information.” -Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 09 Aug 2021 | Other People's Effort | 00:10:37 | |
We’ve already noted that it’s possible to minimize effort while maximizing output. Today, I talk about some ways you can make sure no crumbs are left on the table when it comes to the value you receive from your clients while exerting very little extra effort. In this episode, I share the meaning of leverage and the things you can leverage. I note the importance of pursuing other people’s audiences, and I talk about the two different ways you can use referrals to your advantage. I note that, by forming a referral partnership with a competitor, you can make money when you send the clients who aren’t right for you their way. I talk about what it means to leverage other people’s efforts, and I share the questions you should be asking yourself no matter what kind of business you’re running. “Look at how enthusiastically you’re able to sell other people’s services, and sell them, but then take some of that enthusiasm to your own services as well.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 08 Mar 2021 | How To Launch New Coaching Product Ideas | 00:13:50 | |
Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend? In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further. "Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 22 Apr 2021 | Why Coaches Are So Incredibly Lazy ... And How To Fix It | 00:14:30 | |
Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a contract with us. As a self-employed coach who runs a one-person business, you owe it to yourself to hold yourself to a standard as if you were your business’s salaried employee. In this episode, I discuss why I believe coaches are so incredibly lazy and offer advice on how to fix it. I illustrate the correlation between lead generation activity and leads that you make and describe how people commonly make excuses for their lack of monthly sales. I share realizations I recently had as I was doing my morning sales routine and highlight a more effective way to reach your target market. I also discuss the importance of holding yourself to a higher standard of making sales for your business and explain why you need to have a coach of your own to guide you in your coaching business. “There is a direct correlation between the legitimate marketing activity that you do and the number of leads that you generate. We can’t expect results without any activity.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 05 Apr 2021 | Money for Coaches | 00:17:15 | |
Are you in control of your money or is your money in control of you? Many people can maintain a balance sheet, but that doesn’t necessarily mean they know if they’re on track to hit their meeting their sales goals, or where their cash flow will be in the future. It’s vital for you to be aware of how your money is working for you, and more importantly make sure you don’t run out of it! In this episode, I share some tools that I use and recommend to clients to help you manage your budget. I discuss simple methods to help monitor your sales goals as well as more complex goals to help you build up your cash flow projections. I also provide resources to help you learn more about managing your money and services that will help make this process easier for you. “You should be able to tell in your small business at any one point, how much money you earned year to date.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 15 Apr 2021 | Yo, Be Yourself! | 00:11:50 | |
In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients, if you have to sacrifice yourself to do it then sometimes it’s not worth it. After all, you--not so much your product--are the reason people do business with you. Today I talk about why you should be yourself. I discuss the importance of packaging your intellectual property well, and why you need to make it yours. I talk about the value of repetition and of knowing whom you should listen to. Finally, I note that trying to please everybody never works anyway. “If you try to please everybody, you will end up pleasing nobody.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 27 Sep 2021 | How to Create Amazing Coaching Clients | 00:14:12 | |
As I’ve discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an extent, within your control. Today, I talk about what you can do to improve your dud clients instead of dumping them. I talk about the value of working with the right people, and I share the three tiers of clients. I note that your relationship with your clients is a two-way relationship, and I note the importance of being prescriptive. “When you work with the right people, work doesn’t seem like work.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 17 May 2021 | Should I Dance On Instagram To Grow My Coaching Business? | 00:11:50 | |
I received a question recently: Should I dance on Instagram to grow my coaching business? The question is understandable, as many coaches are doing so, but in this episode, I go into why this is the wrong question to be asking, and I explain what the right question is. Today, I talk about whether there is such a thing as bad press, and I share why you should be asking what you can do to get the result that you want. I talk about why engagement isn’t enough on its own, and I share the six questions you should ask before putting yourself out there in any way, which I call the Six Keys to Creating Connection. I note that the answers to these questions determine the vehicle for your Call to Action. “You shouldn’t care about engagement unless you know for a fact that increased engagement leads to increased whatever-you-need.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 11 Nov 2021 | Endless Content Ideas For Your Coaching Business. | 00:18:33 | |
Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice. In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee! “If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 22 Jul 2021 | What To Do When You Can't Choose A Target Market | 00:09:25 | |
When you’re starting out any business, one question can hold you back indefinitely if left unanswered: who’s your target market? This question always feels like a stressful one because it awakens the fear of tying yourself to a bad decision. But it doesn’t need to be high pressure. Today, I talk about why you need to answer this question even if you’re not perfectly confident about your decision. I warn against the danger of indecision, and I note that your answer is not a lifetime commitment. I point out that you can’t know how to run your business until you know your target market, and I share an analogy to make this fact obvious. “You are not making a lifelong commitment to any target market that you choose today, but by choosing a target market...you are making a commitment to your business to be able to move forward. - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 19 Aug 2021 | How to Stop Procrastinating | 00:10:48 | |
We all relate to the experience of watching our to-do list grow longer and longer and feeling like we can’t do anything about it. Today, I talk about how to overcome procrastination. In this episode, I note the importance of just doing it. I talk about the need for a strong why, and I introduce the idea of adjusting your to-do list instead of trying and failing to adjust your behavior. I share the three questions you should be asking yourself about the items on your to-do list, and I offer two book recommendations to help you conquer procrastination. “Rather than trying to adjust our behavior to make us less inclined to procrastinate...what we should instead be doing is modifying the tasks on our to-do list to better suit our behavior.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 18 Mar 2021 | Other People's Audiences | 00:11:09 | |
When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s existing clients. If you can get someone else’s endorsement, their client base can become your client base. Today, I look at this strategy: why it works, what’s the best way to capitalize on it, and how it relates to the analogy of the money tree. I talk about why you should put yourself in front of other people’s audiences for free, how to do it most efficiently, and the importance of getting the endorsement of a highly trusted name. “It’s never, ever, ever a bad idea to talk to other people’s audiences.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 07 Oct 2021 | How Manchester United Will Help You Get Clients | 00:11:31 | |
It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer. Today, I discuss this strategy. I talk about how important it is to have a ready event where the people in your community can interact with you. I discuss why this interaction doesn’t need to be a teaching, pick-your-brain moment (although it can be), and why it doesn’t even have to be related to the service you offer. I also give a couple of examples to drive the point home, including one about a chiropractor starting a sports fan club.
“All [the chiropractor] has to do in order to stay connected with his target market is show up, drink beer, and watch football games.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 12 Jul 2021 | How To Deal With The General Public | 00:14:07 | |
In this show, we talk a lot about how to get noticed. Once you’ve achieved that goal, though, you find that being recognizable to the general public comes with its own problems. What do you do when you’re so in demand that your time is constantly requested? How can you navigate the unavoidable situation of having forgotten the name of the person you’re talking to? And how can you gracefully escape an uncomfortable conversation? Today, I answer all of these questions. I talk about the value of a group format event, and I give tips on how to navigate one. I note the value of a wingperson and a secret code. I tell an illustrative story and I note the power of honesty when you don’t remember a person’s name. “I think that honesty is the best policy.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 18 Jan 2021 | Clubhouse for Coaches - Yes or No? | 00:09:59 | |
Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool. In fact, some people are already crushing it on Clubhouse, but that doesn't mean that this will be a great fit for your business. Having a great marketing platform does not always equal business development. What is more important is that you think about how you spend your time, energy, and attention. In this episode, I share my thoughts on Clubhouse, and why I am not jumping on it just yet. I discuss the opportunity costs of new marketing tools and how to see if they fits within your market. I also share some thoughts from an email conversation I had with my friend Ian Brodie and the increase of marketing noise. “It does represent a fantastic opportunity. The question is, with Clubhouse or with anything else, can you afford the opportunity cost?” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 14 Jun 2021 | How to have more sales conversations | 00:10:14 | |
People often conflate the need for more sales with more marketing. This often means people will put more time into developing leads and keep focusing on potential clients. But the real question you have to ask yourself is if you developed 200 marketing leads, would you necessarily turn all these leads into sales? If not, then you need to focus on your ability to talk with people and sell your product or service. Today, I talk about why you need to focus on sales conversations and what you can do to initiate those types of talks. I clarify the difference between worrying about obtaining marketing leads and closing sales. I also discuss why you shouldn't feel guilty about trying to initiate sales conversations and help show why people aren't always mad when talking about sales. I also share a script of questions you can use to help transition conversations to discuss sales and the most important question you should keep asking. “If you have a room with 100 people, and 100 people don't know what you do or how you can help them, then don't be surprised if you don't do business with them.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 30 Sep 2021 | How and Why To Dump Your Dud Coaching Clients | 00:11:27 | |
Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren’t so great but they’re not bad either; and the duds. What do you do about the duds? Today, I talk about why you don’t need to keep your dud clients. I discuss the importance of the energy you and your clients give each other, and why, if you’re not getting much out of your meetings, they probably aren’t either. I discuss the difference between moving at the speed of the slowest and encouraging everyone to move at the speed of the leader. I also share a basic script that might come in handy when you’re figuring out how to let go of your dud clients. “We think an awful lot about obligations towards our clients, but we don’t think so frequently about our clients’ obligations towards us.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 08 Apr 2021 | How To Manage Your Email Inbox | 00:11:54 | |
Despite having a successful email accountability program, I actually hate emails. Sometimes emails can take up so much of our time that it is actually costing us opportunities to do work we love or get new clients. Whether your inbox gets 200 new emails a day or just a few important ones, it's time to take a look at how you organize your inbox. Today, I provide some ways to better manage your inbox and show you the cost of spending too much time on emails. I explain why you need to let go of certain work and either buy a program for it or outsource it. I provide some tools that have helped me over time manage my inbox. I also share some of my tips that I have used to help me organize my inbox and keep track of the content I send out to my audience. “What's expensive was what was happening with my emails when they weren't getting treated. We were dropping the ball. We were not getting back to people. We were losing important things, and most importantly we were spending far too much time.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 13 Dec 2021 | Where To Find Coaching Clients | 00:13:57 | |
“I’d love to know where you all find the people for your networking and your clients [on social media]...I’m struggling right now to get more leads, and I’d love to hear what you’re doing to get them into your network. To reach my goal of seven leads per day is proving difficult organically.” This question, which came from our Facebook page, is a good one, but it’s worrying for a couple of reasons: it overestimates the role of social media, and it places client quantity over quality. Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience. I also note the power of specialization in becoming referrable. “We are either going to be social media marketers or were going to be coaches. We’re either going to be agents of change or we’re gonna be social media marketers, and I don’t believe we need to be both.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 13 Sep 2021 | Yo, Be Yourself! | 00:11:50 | |
In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients, if you have to sacrifice yourself to do it then sometimes it’s not worth it. After all, you--not so much your product--are the reason people do business with you. Today I talk about why you should be yourself. I discuss the importance of packaging your intellectual property well, and why you need to make it yours. I talk about the value of repetition and of knowing whom you should listen to. Finally, I note that trying to please everybody never works anyway. “If you try to please everybody, you will end up pleasing nobody.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 01 Nov 2021 | Valuable Actionable Nonsense | 00:10:25 | |
Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you. In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism. “What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 01 Jul 2021 | How To Turn Strangers Into Friends | 00:14:00 | |
When you’re growing your network, you don’t want to build new relationships in such a way that you come across as a stalker or a fanboy. A solid network relationship involves equality and not neediness Today, I talk about how to build a solid relationship. I talk about what the Marketing for Coaches book has to say, and I offer helpful tips for being strategic about networking. I explain why you shouldn’t gush and why you should always have something to offer. I also emphasize the power of taking it slow and steady. “Start with the ones that scare you the least, because you’ll find that making friends with other people that you built up in your head becomes less scary when you’re more confident about the idea of adding strangers to your network.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 06 Jan 2022 | You Will Be Known By Your Clients' Results | 00:10:34 | |
There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost. Today, I talk about the need for a focus on business delivery over business growth. I talk about what systems you can systematically implement in your coaching business to ensure that your clients get the amazing results that they want, and I ask what your next step will be. “Just because 100 people have bought your program doesn’t mean that you have helped 100 people.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 18 Feb 2021 | How To Manage Overwhelm | 00:13:52 | |
Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time. In today's episode, I talk about overwhelm and ways to help deal with it. I clarify how overwhelm affects everyone differently. I discuss the symptoms of overwhelm and why it's important to have the self-awareness to identify when you're overwhelmed. I also explain why we need to have a system in place to take one step forward instead of relying on guesswork. "It's not something I've solved, but I think self-awareness is not necessarily about solving all of your problems. It's being aware of your problems and knowing that there is a path to solve them.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources: Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 02 Sep 2021 | How To Sell Coaching Services | 00:15:49 | |
Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my career as a self-employed coach, I learned right away that it’s a bad idea to wait for people to give you their money. There’s nothing wrong with going out to the world to sell your coaching services - to let people know how you can help them and the solutions you have to offer. In this episode, I go way back to the dawn of time to share what I’ve learned from my first foray into self-employment. I illustrate my experience of living in a countryside boarding school and describe how I learned to juggle from my maths teacher. I explain how I began to make money out of busking as a juggler and discuss how I positioned myself to make people pay me more money. I also explain why you shouldn’t wait for potential coaching clients to initiate a conversation with you and underscore the power of actively taking your sale to the marketplace. “Take the sale to the person. Hang your shingle, show other people are doing it too, and take the sale to the marketplace.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||
| 26 Apr 2021 | Bouncing - Why To Be Everywhere Your Prospects Are | 00:13:32 | |
Expert pickup artists have a technique whereby they incorporate more than one location into their dates to give the impression of more than one shared experience. In this way, they stick out more in their date’s memory. Today, I look at how this technique applies to marketing. In this episode, I introduce the concept of bouncing and I note that marketing happens largely online. I discuss how you can “bounce” between different ways, forms, and mediums on the internet to appear ubiquitous. I also note the importance of earning your clients’ trust. “Can we borrow the effectiveness and drop the ickiness?” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast:
Mentioned Resources:
Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website. | |||