Explorez tous les épisodes de Marketing by Shelby
| Date | Titre | Durée | |
|---|---|---|---|
| 20 Jun 2024 | TikTok & Instagram Reel Ideas (without showing your face!) | 00:10:33 | |
The majority of my TikTok and IG posts as an author never show my face, but I still get thousands of sales of my books. So whether you are camera shy, or don’t want to be on camera for privacy reasons, this episode is going to cover multiple faceless video ideas that you can use to grow on TikTok, Instagram Reels, YouTube Shorts and more. You will walk away from this episode with multiple video ideas to try with your content this week! At the end of today's episode, I recommended that you listen to this next, which will show you how I sell books on TikTok: https://youtu.be/tutIoBMGjbA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 10 Nov 2024 | My 2025 Social Media Predictions | 00:08:13 | |
This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on social media, so let's dive in and look at what could be in our future very soon! During today's episode, I recommended that you listen to this next, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA I also mentioned this YouTube video I made about useful social media apps: https://www.youtube.com/watch?v=xHXP8HACI_c Additionally, I have a whole YouTube playlist of videos about social media updates, which you can find here: https://www.youtube.com/playlist?list=PLs6nt2NzkLUrQoQl0u1nvpCXRu7nI74gW Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 26 Jan 2025 | Steal My 2025 Instagram Strategy | 00:10:08 | |
I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'll be doing differently with my posting strategy this year. From a new Reels strategy, to changes in post size, and even changes to Highlights, we're covering it all in this episode. During today’s episode, I mentioned this, which will give you a step-by-step guide to engaging Instagram stories: https://youtu.be/Ma80cq3VYjA I also mentioned this, which will help you learn 5 highlights you need on your Instagram profile: https://youtu.be/OJZ5J7Wgrjg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 30 Apr 2024 | My Marketing Strategy if TikTok Disappears | 00:06:47 | |
What should you do if one of your top platforms for sales is no longer available to you? Whether or not you use TikTok, this quick episode will walk you through your own marketing strategy and how you can have a backup plan. In marketing, we should never rely on just one platform, so here's what I'll be doing personally if TikTok was to go away one day! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 18 Aug 2024 | This is What You Need in Your Author Newsletter | 00:11:46 | |
Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more. Tool I recommend: Mailerlite for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTY... During today's episode, I recommended that you listen to this next, which will help you learn how I market my books on social media every week: https://www.youtube.com/watch?v=E1kHa5WH-0w Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 30 Jun 2024 | The Truth Behind Growing Your Audience | 00:14:40 | |
It has been 7 years since I created my first author pages on social media and attempted to grow my audience and reach readers to sell my debut book that I had self-published. 7 years has brought me to over 525,000 followers and thousands of books sold, and I’ve learned so much along the way that I’m excited to share with you in this episode. So if you are a creative, like an author, musician, artist, photographer or maker who wants to grow your audience, and if you’ve ever wondered what it’s like to manage accounts with a lot of followers, and how to sell to that audience, this episode is for you. During today's episode, I recommended that you listen to this, which will explain what you need in your author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0https://www.youtube.com/watch?v=XQ2Gr2xp8D0. I also recommended my YouTube video that's a step-by-step tutorial with strategy tips for broadcast channels on Instagram, which you can find here: https://www.youtube.com/watch?v=YVmoOStSnEQ Finally, I mentioned how I sell books on TikTok. You can find that episode here: http://bit.ly/3RJ3jMS Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 13 Oct 2024 | Social Media Mistakes that are Holding You Back from Sales & Growth | 00:11:54 | |
Mistakes are part of every creative's journey and there are many mistakes to be made when it comes to social media marketing... and that's okay! I'm giving you some tough love to stop holding yourself back with the little things that don't matter and start focusing on what does matter. Not sure what matters when it comes to marketing and where to spend your time effectively? Then this episode is for you! Though this was originally recorded in 2023, it still applies today! During this episode, I recommended that you listen to this, which will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU I also recommended this episode about text posts on TikTok: https://www.youtube.com/watch?v=SCxPLvXBtNo Finally, you can check this out to learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 11 Jul 2024 | 3 Tips to Make More Product Sales Today on Instagram | 00:08:33 | |
This week, we're diving into 3 specific strategies you should do on Instagram this week to talk about your products and engage your community for more sales. These 3 different ideas will remind your audience why your product is awesome, why you as a creative are awesome, and how to get their hands on your latest product too! Whether you are an author, artist, musician, maker or other creative, this episode is for you! During this episode, I recommended this video, which explains how to use Instagram stories in 2024 for more sales and engagement: https://www.youtube.com/watch?v=Ma80cq3VYjA I also mention listening to this, a guide to Instagram highlights : https://www.youtube.com/watch?v=OJZ5J7Wgrjg At the end of the episode, I include a YouTube playlist with videos all about selling and growing on Instagram: https://www.youtube.com/watch?v=YVmoOStSnEQ&list=PLs6nt2NzkLUqHaWFKBeeuJYvzhCcP3_rO&pp=iAQB Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 18 Jul 2024 | I Audit Social Media Pages: Here Are 3 Mistakes You Can Fix Today! | 00:11:38 | |
Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lot of the same mistakes being repeated, which means you might need help with these things, too! In this episode, I walk through 3 common mistakes you might be making and how you can fix them. During today's episode, I recommended that you listen to this next, which will help you learn about common author Instagram mistakes: https://www.youtube.com/watch?v=W9aycBXi9f8 And I also suggested this video that will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 01 Aug 2024 | Which Social Media Actually Sell Books? | 00:18:24 | |
With so many social media platforms to choose from, how can authors be sure they are choosing the right ones that are actually worth your time? In this episode, I'll share the platforms where I sell the most books, how many platforms I recommend authors use, and the effectiveness of platforms like Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest, and Twitter / X. No matter which platform you choose, there will be a learning curve and it takes time to know if a strategy works, but with this episode, you'll learn which platforms would be beneficial for you to try! During today's episode, I recommended you listen to the following: Broadcast Channels on Instagram: Step-by-Step Tutorial & Strategy Tips!: https://www.youtube.com/watch?v=YVmoOStSnEQ Week of Social Media Ideas for Authors (Part 2) | Get readers engaged!: https://www.youtube.com/watch?v=gij4gvv9kg0 THREADS by Meta: Brand New App Tutorial 2023 (Step-by-Step!): https://www.youtube.com/watch?v=O8kNH_Z4FiM Selling and Growing on TikTok (YouTube playlist): https://www.youtube.com/playlist?list=PLs6nt2NzkLUoHLj3waP97udTTYe9D_86B Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 12 May 2024 | Quick TikTok Fixes for Authors & Creatives | 00:09:49 | |
It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader audience and increase sales. So if TikTok is available to you, and you're curious, give it a try! In this episode, I share info on setting up your TikTok account, researching, trending video styles with examples, teach you about hooks, time-saving tips and more so you can get started today with confidence! At the end of today's episode, I recommended that you listen to this next, which will help you learn The Key to Selling Books on Social Media: https://www.youtube.com/watch?v=WZZ8-uPQssU Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 02 Mar 2025 | Make These 4 Social Media Profile Updates Today | 00:07:35 | |
Every month, there are 4 different things you should review to make sure you are putting your best foot forward on social media! They only take a few minutes each, but will make your social media much easier for your new followers to navigate and make a purchase, which is ultimately what we want! Listen to this episode for the 4 things you can do today to freshen up your feed on social media. During today's episode, I recommended that you listen to this next, which will help you learn how to effectively use Instagram highlights: https://youtu.be/OJZ5J7Wgrjg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 25 Jul 2024 | A Guide to Instagram Highlights | 00:14:09 | |
If you aren't using Instagram Highlights effectively, you are missing out on potential connections with followers, but most importantly, sales. Highlights act as mini sales pitches for you, your products and your newsletter, whether you're an author, artist, photographer, maker, musician, or other creative, be sure to listen to this episode to learn: -How to add, edit and change your highlights on your IG profile -The 5 highlights authors and creatives should have on their Instagram page -Common mistakes I see with highlights on authors' and creatives' IG profiles Tune into this episode for quick changes you can make today to make your Instagram presence more effective. And if you're an author who wants to dive into Instagram and use it to grow your author presence and sell your book... ACCELERATE YOUR AUTHOR INSTAGRAM: A step-by-step course, with video tutorials, Story templates, and more inside. Get instant access today! https://www.marketingbyshelby.com/accelerate-your-author-instagram At the end of today's episode, I recommended that you listen to this next, which will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU | |||
| 12 Jan 2025 | 5 Easy Social Media Ideas When You Don't Know What to Post | 00:10:41 | |
You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come up with new ideas. If you're feeling stuck, this week I’m sharing 5 easy and actionable content ideas that will pull you out of your creative rut. Whether you’re an author, artist, or maker, these strategies will help you keep marketing consistently even when inspiration runs dry! Which post idea are you going to try first? Resources Mentioned: The Social Media Suite - Over 280+ templates, video scripts and captions to keep you posting consistently all year long with ease. Perfect for authors, artists and product sellers. https://www.marketingbyshelby.com/social-media-suite (P.S. When you buy the Suite, you'll get a discounted deal on your first month of the Creative's Content Club, currently open for enrollment!) During today’s episode, I mentioned this, which will help you with your 2025 social media marketing strategy: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/Your-2025-Social-Media-Marketing-Strategy-e2rvjek Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 23 May 2024 | Marketing Mistakes to Avoid in 2024 | 00:11:50 | |
Marketing takes a lot of trial and error, and mistakes are natural! But in this episode, I want to help you get ahead of the game by telling you the most common marketing mistakes I see when it comes to your messaging, social media and content creation. Plus, I share next steps I recommend to help you repurpose content and more. During today's episode, I mentioned an updated 2024 guide for how I sell books on TikTok: https://www.youtube.com/watch?v=tutIoBMGjbA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 01 Sep 2024 | Don't Make These Author Instagram Mistakes | 00:18:06 | |
In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too. Tune in to today's episode for a review of my clients' Instagram pages, ways to improve your bio, profile, highlights and posts. No matter what genre you write in, these are tips that can be applied to your page today! During today's episode, I recommended that you listen to this next, which will help you learn how I'd grow my Instagram from scratch: https://www.youtube.com/watch?v=0CSe733thDo I also recommended this, which will help you learn what you need in your author newsletter: https://podcasters.spotify.com/pod/show/marketingbyshelby/episodes/This-is-What-You-Need-in-Your-Author-Newsletter-e2n97nm Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 15 Sep 2024 | Sell More Books With These Social Media Strategies | 00:22:21 | |
This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're talking about social media marketing, book launching, getting your book into libraries, finding an illustrator for a children's book, and more in today's episode! Resources mentioned (and loved by Paula!): THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT NOW! We'd love to have you inside the membership for busy creatives who are looking for support with social media marketing: https://marketingbyshelby.com/club Accelerate Your Author Instagram, the step-by-step guide Paula used to get set up on Instagram and grow her audience: https://www.marketingbyshelby.com/accelerate-your-author-instagram The Lifetime Launch, the 1-hour video course to help you learn the step-by-step to launching a new product on social media: https://www.marketingbyshelby.com/the-lifetime-launch FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 27 Oct 2024 | How I Prepare for Author Events & Book Signings | 00:12:29 | |
If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at one of the largest book fairs in the world in Sharjah to local book signings right at home - I've put together the 5 things authors should bring/prepare for when doing book signings, readings, festivals, or any other author event! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 08 Dec 2024 | Your 2025 Social Media Marketing Strategy | 00:07:43 | |
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 16 Jun 2024 | How to Create a Social Media Strategy for Product Businesses | 00:11:11 | |
Coming up with a social media strategy that works for your product business, whether you're an author, artist, musician, photographer or other type of creative, can be overwhelming and lead to a lot of confusion! In this episode, I'm walking you through the elements you really need in a successful social media strategy... and I hope you'll see it doesn't have to be as difficult as you might think! During today's episode, I recommended that you listen to this, which will help you learn How to Use Instagram Stories in 2024 for More Sales & Engagement: https://spotifyanchor-web.app.link/e/i4shPotwWJb At the end of today's episode, I recommended that you listen to this, which will help you learn how to simplify social media to make more sales in less time: https://www.youtube.com/watch?v=g6EMReT0huchttps://www.youtube.com/watch?v=g6EMReT0huc Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 24 Apr 2024 | 5 Book Marketing Strategies Authors Need in 2024 | 00:12:44 | |
In this episode, I'm sharing the 5 things (strategies, platforms and tools) you should have in 2024 for a successful year. From an email list to author website, social media presence and more... you might be surprised at my reasons for why these items are important to have in your author toolbox. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 21 Jul 2024 | How to Sell Your Books Direct, Stand Out, & Get Preorders | 00:18:47 | |
This week's episode is packed with information and insights from a debut author who sells her book direct on her website, getting hundreds of preorders and helping her book stand out from Amazon! Learn the logistics of selling direct and even offering merch to increase your income. Thank you to Mary Belle for sharing your insights for this episode! https://marybellebooks.com/ Instagram: @mary.belle.books During today's episode, I recommended that you listen to this next, which will help you learn how to get more preorders: https://www.youtube.com/watch?v=BJ8M6whwWwA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 03 Nov 2024 | Answering your marketing and publishing questions | 00:14:01 | |
In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is the self-publishing process vs traditional publishing process?" and much more! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 15 Dec 2024 | Book Marketing on Social Media - How to Grab Attention in 10 Seconds | 00:25:42 | |
One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or something else! Books & products mentioned in this video (in order): Home Sweet New Home (coming soon). Updates here: https://www.facebook.com/profile.php?id=61565210220045 Dive Within: https://www.amazon.com/Dive-Within-Fighting-Novella-Verse/dp/B0CWGVG3FK A Mother's Premonition: https://www.amazon.com/Mothers-Premonition-Brittany-Clements/dp/B0DP2HLMYX Expressions: An Inspirational Journey through Poetry, Art, and Journaling: https://www.amazon.com/Expressions-Inspirational-Journey-through-Journaling/dp/1954592051 Breathe With Me: Fostering Self-Confidence and Emotional Growth in Children: https://www.amazon.com/Breathe-Fostering-Self-Confidence-Emotional-Breathing/dp/B0DPLGVJTB Boards & Betrayal: https://www.amazon.com/Boards-Betrayal-Crestwood-Hockey-Academy-ebook/dp/B0DL7ZTWJZ EMERGING: Stories from the Other Side of a Cancer Diagnosis, Loss, and a Pandemic: https://www.amazon.com/Emerging-Stories-Cancer-Diagnosis-Pandemic/dp/B0C12GM7NS Sixty Is The New Assassin: https://www.amazon.com/Sixty-New-Assassin-Shesh-ebook/dp/B0DN9LF928 The Marriage Vendetta: https://www.amazon.com/Marriage-Vendetta-Novel-Caroline-Madden-ebook/dp/B0DFH111QK Más p’allá que p’acá: https://www.amazon.com/pall%C3%A1-pac%C3%A1-Alba-Garc%C3%ADa-Marcos/dp/8412669290 All That Shimmers: https://www.amazon.com/ALL-THAT-SHIMMERS-Kady-Ambrose-ebook/dp/B0DNN9PK3F Master English FAST: An uncommon guide to speaking extraordinary English: https://www.amazon.com/Master-English-FAST-Uncommon-Extraordinary/dp/B08VYMSNQY The Writing Grove, Spring Writing Retreat: https://www.writinggrove.com/ Never, Not Ever: https://www.amazon.com/Never-Not-Ever-contemporary-romance/dp/0975822535 Abnormal: https://www.amazon.com/Abnormal-Moving-shadows-Navigating-depression-ebook/dp/B0CXNHTHR2 All the authors featured in today's video are members of my marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 06 Oct 2024 | Marketing Tools I Use Every Week as an Author | 00:11:22 | |
In this episode, you'll learn about the tools I use weekly to consistently put out weekly email newsletters, consistent social media content, PR opportunities, get more comfortable filming myself and more! Some are social media related, while others are helpful for any type of marketing. I hope you find some new tools to use to sell more with less hassle. RESOURCES MENTIONED: October Marketing Challenge inside The Creative's Content Club: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club TOOLS: Mailerlite: https://www.mailerlite.com/a/6m6hIJTYujG6 Squarespace: https://www.squarespace.com/ Shopify: https://shopify.pxf.io/mbs Amazon Author: https://author.amazon.com Connectively: https://app.connectively.us/#/signup Elegant Teleprompter App: https://play.google.com/store/apps/details?id=com.ayman.elegantteleprompter&hl=en_US Meta Business Suite: https://business.facebook.com/ Google Trends: https://trends.google.com/trends/ Answer the Public: https://answerthepublic.com/ Watch this video for more tools to help your social media marketing: https://youtu.be/s0W6rOvYHvg Some links provided are affiliate links where I may earn a small commission if you sign up. These are all platforms I use and trust. Thanks for supporting the channel! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 09 May 2024 | How I Sell Books on TikTok in 2024 | 00:11:39 | |
It's time for an updated TikTok tutorial because things have changed! I still highly recommend TikTok as an amazing platform to reach a broader audience and increase sales. So if TikTok is available to you, and you're curious, give it a try! In this episode, I share info on setting up your TikTok account, researching, trending video styles with examples, teach you about hooks, time-saving tips and more so you can get started today with confidence! The Booktok Blueprint for Authors: https://www.marketingbyshelby.com/the-booktok-blueprint TikTok for Creatives: https://www.marketingbyshelby.com/tiktok-for-creatives Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 05 Jan 2025 | Revealing My Expenses As An Author & Business Owner | 00:21:59 | |
Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students. Watch my income stream breakdown for 2024: https://youtu.be/4M0eh4s8C18 RESOURCES MENTIONED (some are affiliate links - I may receive a small commission at no extra cost to you - in fact, some of these links offer special deals and discounts!): Wave for bookkeeping: https://www.waveapps.com/accounting (I now use Quickbooks for bookkeeping; save 75% here: https://refer.quickbooks.ca/s/kwnom) Mailerlite for email marketing: https://www.mailerlite.com/a/6m6hIJTYujG6 Squarespace for website hosting and domains: https://www.squarespace.com/ Thrivecart checkout and course platform - lifetime deal!: https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Gusto payroll (get $100 from Gusto when you sign up using my link!): https://gusto.com/i/shelby56c736cd Honeybook (get 30% off your first year - great if you offer 1:1 services!): https://share.honeybook.com/shelby5874963 ManyChat for DM automation: https://manychat.pxf.io/eK3G1X Quaderno for sales tax: https://quaderno.io/?fpr=shelby35 Google Workspace for my business emails and storage: https://workspace.google.com/ During today's episode, I recommended that you listen to this, which will help you learn about my author journey: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-Ive-Sold-Over-60-000-Books-My-Author-Journey-e2ojlkf I also mentioned this episode on how I prepare for author events and book signings: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-I-Prepare-for-Author-Events--Book-Signings-e2q4nlj Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 27 Jun 2024 | 7 Social Media & Website Mistakes Authors Make | 00:11:30 | |
I review a LOT of authors' and creatives' websites and social media platforms, and today, I put together a list of 7 quick fixes you can make and fix today! They won't take too much time, but they will be worthwhile. At the end of today's episode, I recommended that
you listen to this next, which will help you make 2024 your most successful year yet: https://www.youtube.com/watch?v=zmgy7i3QTck Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 20 Oct 2024 | Talking About Yourself | 00:10:33 | |
This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and reframe your marketing to focus on your target reader. We cover a lot in just 10 minutes, including selling tips, too! During the episode, I mention listening to this next, all about my author journey, how I sell books, and how I grow my community: https://www.youtube.com/watch?v=OMlj0D3LwiQ I also suggest listening to this, which will help you learn how I'd grow my social media audience from scratch: https://www.youtube.com/watch?v=1Y9boQGyXRA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 28 Jul 2024 | 7 Productivity Hacks for Getting Things Done | 00:14:05 | |
Between managing my author brand and marketing, and also running a marketing business that supports thousands of creatives each year, I've had to quickly figure out what productivity hacks do and don't work for me. I know that many who watch my videos and listen to my podcast are balancing a LOT, so in this episode, I hope to show you 7 ways to be more productive in your day-to-day so you can have time for your creative passions while also marketing them and making an impact. If you're looking for on this subject, I recommend these two episodes about saving time on social media: Time Saving Social Media Strategies Part 1: https://spotifyanchor-web.app.link/e/yOfIzM4T9Kb Engagement Hacks to Save Time on Social Media: https://spotifyanchor-web.app.link/e/dvRbfGcU9Kb At the end of today's episode, I recommended that you listen to this next, which will help you simplify social media and make more sales in less time: https://www.youtube.com/watch?v=g6EMReT0huc Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 24 Nov 2024 | 7 Ways to Sell Products Without Paid Ads | 00:16:30 | |
So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing. Get on my mailing list so you don't miss out on my Black Friday deals & grab a freebie while you're there! https://marketingbyshelby.com/freebie My favorite email marketing platform, Mailerlite: https://www.mailerlite.com/a/6m6hIJTYujG6 My checkout, affiliate, & course platform, Thrivecart: https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Source of Sources: https://sourceofsources.com/ MatchMaker FM for podcasts: https://www.matchmaker.fm/ During today's episode, I recommended that you listen to this next, which will help you learn how to grow your audience: https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y I also recommended this episode on what you need in your author newsletter: https://open.spotify.com/episode/78Z0R4d3v9Ep9IFWCKgldv and this episode for how I prepare for author events and book signings: https://open.spotify.com/episode/1VO4tflKpDN5K7IsMUK6dL And to check out the best time of my author career back at the Sharjah International Book Fair, check out this video: https://www.youtube.com/watch?v=lCVcKd6wjg8 Thanks for listening to today's episode! If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 17 Nov 2024 | How Much YouTube Paid Me In One Year | 00:10:43 | |
This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 subscribers in the past 12 months! I'll cover my top videos, how much I made from those videos, how much I made from Shorts, and talk about my journey thus far with YouTube. During today's episode, I recommended that you listen to this, which will show how much YouTube paid me in one month of being monetized: https://www.youtube.com/watch?v=ycmqgA7Q8Q4 I also mentioned this episode, where you'll learn how I sold books on TikTok in 2024 : https://open.spotify.com/episode/4TnL4ie2BLwH7lWadFpRhu If you want to learn more about broadcast channels on Instagram and get a step-by-step tutorial, check out my YouTube video here: https://www.youtube.com/watch?v=YVmoOStSnEQ Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie, a Free Masterclass to help you get your social media content sorted in one hour: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 08 Sep 2024 | The Latest Instagram & TikTok Updates - September 2024 | 00:14:57 | |
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie My marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club Also mentioned in this episode: Step by Step TikTok Guide (there is a version just for authors, and a version for all other creative types!): https://www.marketingbyshelby.com/tiktok-solutions ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 02 Jun 2024 | Engagement hacks to save time on social media | Part 2 | 00:10:02 | |
As creatives, we want to get back to our creative work while still seeing results from spending time on social media marketing! So in this episode, I'm sharing my top tips for engaging with your community in less time, using built in social media features on platforms like Instagram and Facebook. I'm also sharing time-saving Canva hacks for designing your social media content! To see the first part of these tips, please check out: Time-Saving Social Media Strategies | Part 1 https://youtu.be/KzMJ2hAqDX4 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 26 May 2024 | How to Use Instagram Stories in 2024 for More Sales & Engagement | 00:12:50 | |
If you are using Instagram, but you don’t have an Instagram Stories strategy, you are missing out on connecting with your audience. In this episode, I’m going to share: - the tools built into Instagram Stories you might not be using - the type of content you should be sharing on IG stories weekly to increase - your sales and engagement - how to use Stories - tips to make your Stories content more engaging At the end of today's episode, I recommended that you listen to this next, which will help you learn 5 highlights you need on your Instagram profile: https://www.youtube.com/watch?v=OJZ5J7Wgrjg&t=2s Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 22 Sep 2024 | How I've Sold Over 60,000 Books: My Author Journey | 00:21:12 | |
Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales later. I've never sat down and just talked about my full journey, the ups and downs, and the learnings I've had along the way, so I hope you enjoy this chatty episode!
RESOURCES MENTIONED & HOW I CAN HELP YOU!
THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club!
https://www.marketingbyshelby.com/club
THE LIFETIME LAUNCH: Launch your product with social media: https://www.marketingbyshelby.com/the-lifetime-launch
ALL GUIDES, COURSES AND RESOURCES to help you with marketing: https://www.marketingbyshelby.com/marketing-offers
FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie
I also recommended this where you can discover 6 marketing lessons learned in my 8 years as an author. Thanks for listening to today's episode! ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 14 Jul 2024 | 6 Marketing Lessons Learned in 8 Years as an Author | 00:09:07 | |
There are a lot of things I've learned since I hit "publish" on my first book in 2016, and in this episode, I'm sharing just some of those lessons about how I've learned to better market and launch my books. I would love to hear from you what one thing YOU'VE learned is along your creative journey as well! Grab The Lifetime Launch, my 1-hour video course with a step-by-step to launching a creative product, PLUS a launch pack of social media and email templates to help you have a successful launch: https://www.marketingbyshelby.com/the-lifetime-launchhttps://www.marketingbyshelby.com/the-lifetime-launch Tool I recommend: Mailerlite for email marketing (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6 During today's episode, I recommended that you listen to this, which will give you tips on launching a book: https://www.youtube.com/watch?v=a-Bqod021FI I also recommended this video where you learn what you need in your newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 22 Dec 2024 | 8 Income Streams for Authors and Creatives in 2025 | 00:12:16 | |
I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9 As an author, artist or creative, diversifying your income is a great way to make more money and ensure you're not relying on just one form of income. In this episode, I talk about the 8 primary revenue streams I make money from on a monthly basis that has created the business of my dreams! Resources mentioned: Freebie page: https://www.marketingbyshelby.com/freebie Thrivecart (aff link): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Mailerlite (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6 At the end of today's episode, I recommended that you listen to this next, which will explain how much YouTube paid me in one year: https://open.spotify.com/episode/4IXs5QlyubDwcL6h1J3K9L I also mentioned this episode, where you can learn how I've sold over 60,000 books on my author journey so far: https://open.spotify.com/episode/2v5LSq5VtRM2NFWSVcvWRz Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 11 Aug 2024 | How I'd Grow My Social Media Audience From Scratch | 00:10:58 | |
So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell! The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch, like email templates, social media templates and even some video scripts. Grab the course here: https://www.marketingbyshelby.com/the-lifetime-launch The platform I use for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6 During today's episode, I recommended that you listen to this, which will help you learn how I get thousands of book orders with my launches: https://www.youtube.com/watch?v=a-Bqod021FI I also recommend this to help you grow your audience in 2024: https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y And finally, this recommendation will help you learn what you need in an author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 30 May 2024 | Time-Saving Social Media Strategies - Part 1 | 00:13:58 | |
Are you a creative spending a lot of your time on marketing? It shouldn't take up all of your time to get your art out into the world, so in this 2-part series, I'm sharing with you time-saving social media strategies to help you see more results while cutting back on the time it takes to create content for social media. Listen to this episode to help you cut back on time when it comes to content creation, repurposing, and more. At the end of today's episode, I recommended that you listen to this next, which will help you learn social media mistakes that are holding you back from sales & growth: https://www.youtube.com/watch?v=HYQ4LaIh86Y Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 23 Jun 2024 | Answering Your Social Media Marketing Questions! | 00:13:30 | |
This week, I am answering the most common questions I get about social media marketing, from how often to post to how to repurpose content, what platforms you should use and more. If you have questions about these you are certainly not alone, and I hope this episode helps you feel more confident about your social media strategy! Grab the TIKTOK FOR CREATIVES GUIDE, or if you're an author, THE BOOKTOK BLUEPRINT: https://www.marketingbyshelby.com/tiktok-solutions ACCELERATE YOUR AUTHOR INSTAGRAM: A step-by-step course, with video tutorials, Story templates, and more inside. Get instant access today! https://www.marketingbyshelby.com/accelerate-your-author-instagram During today's episode, I recommended that you listen to this next, which will help you learn which social media platforms actually sell books: https://youtu.be/xLEWHmHIpSg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 04 Aug 2024 | Answering your book marketing questions | 00:12:17 | |
This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?" and "Where's the #1 place I should focus my marketing efforts?" So let's get into it! And if you want to learn more from me about marketing, and join a space where you can always get your questions answered... The Creative's Content Club is for you! THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! Get on the waitlist here to unlock exclusive bonuses when we open the club for new members soon: https://www.marketingbyshelby.com/creatives-content-club-waitlist During today's episode, I recommended that you listen to these playlists, which will help you sell and grow on TikTok and sell and grow on Instagram. I also recommended this on how I'd grow my social media audience from scratch: https://www.youtube.com/watch?v=1Y9boQGyXRA ... and this one that will teach you what you need in your author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0&t=1s Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 03 Oct 2024 | Welcome to the Marketing by Shelby Podcast! | 00:01:36 | |
Welcome to my podcast! I look forward to speaking with you each week. Below are some additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 23 Feb 2025 | 2025 Social Media Trends, Predictions and Research | 00:09:58 | |
This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media study which can be found here: https://metricool.com/social-media-study/You'll learn which platforms are easiest to grow on, had the most reach and shares, which platforms get the most clicks, and more to inform your social media strategy this year.If you found this episode helpful, please follow Marketing by Shelby for more social media marketing tips! During today’s episode, I mentioned this, which will help you learn about trial reels on Instagram: https://open.spotify.com/episode/2g7o5vKLzZlM4fctQZaicT Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 16 Feb 2025 | Trial Reels on Instagram: Step by Step Tutorial and Strategy Tips! | 00:07:28 | |
Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Trial Reels are, how to use them with a step by step tutorial, and we'll talk strategy and different ways you can incorporate them into your Instagram social media marketing plan. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 13 Jun 2024 | 5 Social Media Marketing Habits You Should Follow | 00:09:07 | |
When it comes to your social media strategy, there are SO many things we could be doing, but not everything is actually worth doing! I care a lot about my time and yours, so in this episode, I'm breaking down 5 social media marketing habits I believe are worth the time (they might even save you time in the long run!). So, listen to this episode for 5 habits you can start implementing today to make better content and increase your engagement. During today's episode, I recommended that you listen to this next, which will help you learn 7 Social Media & Website Mistakes Authors Make: https://www.youtube.com/watch?v=IDc6wCHlhDo Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 07 Jul 2024 | My 4-Step Social Media Content Creation Routine | 00:13:51 | |
Social media is one of the best ways for creatives to get in front of their audience, but constantly creating new social media posts can be exhausting and time-consuming. My 4-step process will walk you through the steps you need to make content faster, easier and more fun - by getting inspired, and using what you already have right in front of you! Tune in to this episode for a walkthrough of each step in my 4-part content creation routine for making engaging social media posts. During today's video, I recommended that you listen to this next, which will discuss what social media platforms actually sell: https://www.youtube.com/watch?v=xLEWHmHIpSg I also mentioned how I sell books on TikTok. You can find that episode here: http://bit.ly/3RJ3jMS Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 29 Sep 2024 | 8 Easy Ways to Make More Money as an Author | 00:12:55 | |
Besides making money from books, there are so many other income streams for authors to increase their profits and income. In this episode, I'll cover 8 ways I've made more money as an author, from add-ons to your books, building a paid community or membership, utilizing your expertise, and more. Being an author is a business, and in any business, there are ways to increase your income and add more income streams! Listen for 8 easy ways to increase your income as an author! During today's episode, I recommended that you listen to this next, which will help you learn 8 practical tips for growing a following as an author in 2024: https://www.youtube.com/watch?v=-RaHl4PZwk4 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 25 Aug 2024 | How to Get Your Book Into Stores & Connect With Readers | 00:26:05 | |
This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more! Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book-promotion-course During today's episode, I recommended that you listen to this, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA I also recommended this step-by-step guide to launching your book on social media: https://www.youtube.com/watch?v=C-Pt1EJWKM8 , and this will help you learn about social media analytics for authors: https://www.youtube.com/watch?v=RIXyomtQ3ps. Lastly, I recommend this where you can learn how to sell your books direct, stand out, and get preorders: https://www.youtube.com/watch?v=4aBNaGudpnE. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join us in The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 09 Mar 2025 | Authors: How to get more readers for your book! | 00:08:55 | |
Today we're talking about the 5 things every author needs to sell more books - these are crucial! GET $5 OFF YOUR MANUSCRIPT REPORT: USE CODE SHELBY5 here with my affiliate link: https://manuscriptreport.com?atp=shelby Many authors and publishers miss out on sales because they don't have a strong book summary, well-written hooks, or the right keywords. ManuscriptReport.com has solved this problem for authors and publishers by generating an easy-to-read and thorough report for your book that includes marketing tools like a book summary, comparative titles, SEO Keywords, KDP Categories, sales pitches and ad copy for your book, and even a Press Release! Course mentioned at the end of the episode: The Lifetime Launch 1-hour course & launch template pack: https://marketingbyshelby.com/the-lifetime-launch Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 09 Feb 2025 | How To Turn Your Followers Into Raving Fans | 00:09:15 | |
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! During today’s episode, I mentioned this, which will you learn 5 ways to get your followers engaged this week: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be I also mentioned this video about Instagram Broadcast Channels: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.behttps://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be as well as this, which will help you develop your 2025 social media strategy: https://open.spotify.com/episode/1RTc7vB1yzHxXi82shgFdU Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 16 May 2024 | Change THIS in Your Social Media Posts... Starting Now! | 00:06:40 | |
Instagram announced two substantial algorithm changes in May 2024 - here's what you need to know and what you need to change in your content to get the most benefit out of the new algorithm! Whether you're an author, artist, musician or other type of creative, knowing this will help you reach more of your target audience and find more customers on social media. At the end of today's episode, I recommended that you listen to this next, which will help you learn how to create a social media strategy for product businesses: https://www.youtube.com/watch?v=u80ePxS1VFI Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 19 May 2024 | 5 Ways to Get Your Followers Engaged This Week! | 00:08:36 | |
Growing your social media following is great, but what's even better? Having a loyal, engaged community who is ready to buy from you and support you. In this episode, I'm sharing 5 ways you can get your followers engaged this week so they feel like they are a part of your community AND drive engagement, which is oh-so-helpful for the algorithm! During today's episode, I mentioned a step-by-step guide to getting more pre-orders: https://www.youtube.com/watch?v=BJ8M6whwWwA At the end of today's episode, I recommended that you listen to this next, which will help you learn 5 Highlights You Need on Your Instagram Profile: https://www.youtube.com/watch?v=OJZ5J7Wgrjg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 05 May 2024 | This is How to Grow Your Audience in 2024 | 00:09:26 | |
One of the best ways to grow your audience (and increase your sales!) might not be what you think. While building your own audience from scratch is definitely worthy of your time, what can really help give your audience a boost is collaborating with others who already have aligned audiences in your niche or industry. In today's episode, we're talking about the various ways to find and collaborate with others in your niche, which ultimately benefits both of you in reaching a new audience. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 02 May 2024 | TikTok & Instagram Updates You Should Know | 00:08:49 | |
In this week's episode, I share a few updates TikTok and Instagram has made that you should know about if you post to either platform! From tools to boost engagement (maybe...) to changing the format of your TikTok videos (NOOOOO!), I'm breaking down a few updates. Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 09 Jun 2024 | The #1 Thing Stopping You From Social Media Success | 00:12:45 | |
If you've been holding yourself back from getting your work out there, or promoting your creative project, this episode is for you. You may have had one of the thoughts we'll cover in today's episode, and today, I am your fairy [marketing] godmother here to help you overcome these mindset blocks so you can make a greater impact with your book, art, photography - whatever creative project that's waiting to be created or promoted! During today's episode, I mentioned a book-launching video, which will help you learn how I got thousands of pre-sales and how you can too: https://www.youtube.com/watch?v=a-Bqod021FI Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||
| 23 Aug 2024 | How to Revive a Dead Social Media Account in 3 Steps | 00:12:37 | |
This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving your account's profile, content and engagement, and how long it will take to start reviving your account. This episode is for you if you're looking for a step by step to reviving your social media account - whether it's on Instagram, TikTok, Facebook or somewhere else! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie During today's episode, I recommended that you listen to this, which will help you learn how to grow your social media audience from scratch: https://podcasters.spotify.com/pod/show/marketingbyshelby/episodes/How-Id-Grow-My-Social-Media-Audience-From-Scratch-e2mva1r I also recommended listening to this for social media tools to try in 2024: https://www.youtube.com/watch?v=s0W6rOvYHvghttps://www.youtube.com/watch?v=s0W6rOvYHvg , and this for tips on how to grow your audience in 2024: https://www.youtube.com/watch?v=5qv5URcSqvo Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. | |||