Marketing ATM (Jess Ruhfus & Anaita Sarkar)
Explorez tous les épisodes de Marketing ATM
| Date | Titre | Durée | |
|---|---|---|---|
| 15 Apr 2025 | Building in Public, Controversy & The King of Phones | 00:37:05 | |
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube Series See omnystudio.com/listener for privacy information. | |||
| 21 Jul 2024 | "Bold Awakenings," $25million & a Recipe for Success | 00:39:39 | |
"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring). In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| 29 Nov 2024 | Pyjama Parties, Avatars & Email Wars | 00:38:37 | |
Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| 17 Mar 2025 | Political Ice Cream, Balls & A $1700 Dress | 00:40:32 | |
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| 26 May 2024 | Roxy Jacenko, Black Friday & 'Gimme a Look' | 00:38:07 | |
Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co See omnystudio.com/listener for privacy information. | |||
| 22 Dec 2024 | Queues as Marketing, TikTok Ban, So Many D*cks | 01:00:55 | |
MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing the podcast on Instagram! See omnystudio.com/listener for privacy information. | |||
| 02 Jul 2024 | "Mistakes," billboards & how to get famous | 00:34:47 | |
MAIN CHARACTER ENERGY! In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse? We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE
See omnystudio.com/listener for privacy information. | |||
| 05 Dec 2024 | Landing pages, Times Square & Running a mile in heels | 00:31:23 | |
Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| 17 Jun 2024 | Underdogs, Content & Has Google Lied to Us? | 00:32:45 | |
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising? We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag. Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE See omnystudio.com/listener for privacy information. | |||
| 11 Aug 2024 | Karma's a B***h, Gen Z interns & a Chicken Suit | 00:31:23 | |
In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| 30 Mar 2025 | Viral, Ugly, Private & Sexual Wellness Brands | 00:42:43 | |
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned:
See omnystudio.com/listener for privacy information. | |||
| 19 Sep 2024 | Welcome to New York, Umbrella Brands & BFCM Prep | 00:44:13 | |
Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| 18 Oct 2024 | A MYER Gameplan, Stale Cookies & Silent Cafes | 00:33:43 | |
We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| 25 May 2024 | Celebrity shout-outs, pseudo publications & glow ups | 00:31:31 | |
Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co See omnystudio.com/listener for privacy information. | |||
| 10 Oct 2024 | Handwash, A Cheater & Getting More Reviews | 00:39:51 | |
Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode:
A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERE See omnystudio.com/listener for privacy information. | |||
| 03 Mar 2025 | Off Season, Auto DMs & Star Sign Bouquets | 00:34:17 | |
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| 04 Jun 2024 | Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture | 00:32:58 | |
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went Viral See omnystudio.com/listener for privacy information. | |||
| 08 Sep 2024 | Sorry to Offend You: Blake Brown, Jingles & Acting Like a Small Business | 00:46:18 | |
Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| 30 Oct 2024 | Shark tank, FauxZempic & Unboxings | 00:36:28 | |
Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| 17 Feb 2025 | Superbowl, One-Man-Bands & CakeMail | 00:45:04 | |
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||