Marketing and Margaritas (Marketing and Margaritas)

The holiday season can make or break your year, so why not make it your most successful one yet?

In this episode, we’re diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year.

We’ll cover:
- How to prep your marketing campaigns to stand out in the crowded holiday space.
- Tips for boosting sales and creating memorable experiences for your customers.
- Post-holiday strategies to keep the momentum going into the new year.

Follow: https://www.instagram.com/marketingandmargaritas_/

Believe it or not, it is that time of year again! Time to start thinking about how you will grow your business, attract more customers and drive sales for the coming year ahead.

Ps. If you are watching this episode later in the year it will still give you a great step-by-step process to plan for success in business at any time throughout the year. A New Year is a great reason to plan for business but it can be done at any time of the year. 

Want to learn more about working with Maddie or Ruby? Here are out latest offers!

Made Creative:

Master your own ecommerce marketing with @made_creativeco done-WITH-you program and receive step-by-step guidance from Madelene and the Unicorn team! xx

Ruby Consultants:

Are tired of seeing no changes in your business and are ready to see big shifts in 2023? Zero to Ninety is for anyone who has a big goal they are working towards - perhaps you are launching a new business, product, course, program or are just needing that kickstart to get momentum and hit a revenue or client goal within your business. DM me at @ruby.consultants to chat if it's right for you! x

Listen in as we predict current trends for the rest of 2023 and even 2024.

Follow us over at @marketingandmargaritas_

Marketing is essential for business success, but sometimes it's a challenge to handle it all in-house. That's where outsourcing comes in! In this episode, we discuss when it's the right time to outsource your marketing efforts and who you should trust with the job.

Join us as we explore the signs that indicate you might need some outside help with your marketing. We'll tackle common hurdles like limited resources and lack of specialised skills. By outsourcing, you can focus on what you do best while tapping into the expertise of marketing professionals.

But who should you outsource to? We break down the options: marketing agencies, freelancers, and specialised consultants. Each has its pros and cons, and we'll share insights from experts to help you make the right choice for your specific needs.

We'll also cover crucial considerations like budgeting, goal-setting, effective communication, and measuring success when working with an outsourced marketing team. You'll walk away with practical tips and best practices for a successful outsourcing experience.

Whether you're a small business owner or part of a larger organisation, this episode offers valuable insights and actionable strategies to level up your marketing game through outsourcing. Tune in and discover how outsourcing can supercharge your marketing efforts and drive business growth.

Let's get social!

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. Very rarely do people see an ad, a post and think yep I am buying. Instead, the sales process unfolds in stages - warming up cold prospects to the idea of spending their money on your products/service and priming them for purchases in the future.

In this episode we discuss types of funnels you can implement into your business and the aspects you need to construct them successfully. 

Grab your pen, paper and margarita! This one is full of gold you can action right away!

Want to stay ahead of your competitors?

I mean of course you do...

The more customers you have, the higher your market share...

The more sales you have, the higher the chances of making more profit!

But how can you stay ahead of the competition?

In today's episode we give you four ways you can stay ahead of your competitors!

Want to connect with us between episodes? We would love to hear from you! 

Get social with us here:

Marketing and Margaritas

Ruby Consultants

Made Creative Co

Join us today for a masterclass-style episode taking you through the Instagram funnel to generate sales for your business!

We take you through each stage of your funnel and which strategies and content you need to attract, connect and convert your audience to paying clients!

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This episode has been bought to you by Simply Socials the Membership.

Learn to grow your business using Instagram:

You can check out all of the details here.

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Let's get social!

Make sure you are following us over on Instagram:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

TikTok v Instagram... Today Maddie and Ruby go head to head on which app is better for your business - debate style!

Tune in, it's a good one!

It’s your website's job to do the selling.

Conversion rate optimization (CRO) is a set of marketing tactics for increasing the percentage of your website traffic that makes a conversion. It uses the psychology of persuasion in design to encourage people to take a desired action.

While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.

Ps. want to get social with us? Come and chat with us over at @marketingandmargaritas_

In this episode we interview the founder of Velo Beauty - Josie on the importance of setting up your start up for success. 

We discus the importance of marketing for a new business and setting up your team from the get go. 

As always, this episode includes strategies and take aways you can implement into your business right away!

So grab your pen and paper or your iPhone notes and let's take action! 

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Social links:

Velo Beauty

Marketing and Margaritas

Is your business prepared for the Black Friday frenzy? In this episode, we dive deep into the world of Black Friday sales strategies. Discover the secrets to making this critical sales period a smashing success for your business.

Join us as we explore:

• Proven marketing tactics to boost your Black Friday sales.
• Strategic pricing and discounting strategies that maximise profits.
• Effective ways to create buzz and excitement around your Black Friday deals.
• Leveraging the power of online and social media marketing for maximum reach.
• Key lessons from successful Black Friday campaigns.

Don't miss out on the opportunity to supercharge your Black Friday sales.

Unless you have been living under a rock I'm sure you have heard the word 'ChatGPT' going around a bit lately... 

In today's episode we have decided to take a deep dive into ChatGPT - what is it, how can you use it in your business, our thoughts on it and if we feel it's going to take away work from copywriters, social media mangers and marketers.

So grab your pen and paper, let's get stuck into it!

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Ps. Are we social yet?

Let's be friends on Instagram!

Marketing and Margaritas

Ruby Consultants 

Made Creative Co

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered.

Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI.

Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro.

Follow

@marketingandmargaritas_

@made_creativeco

Welcome to the Marketing and Margaritas Podcast!

In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching multiple businesses and her very first product that is launching very soon!

We cover what is needed to build a successful personal brand on Instagram, why this is so important as a business owner as well as social media and marketing hacks you can apply to your business that have worked for Malissa.

Grab your pens and papers, this episode has some gold in it!

Find us:

@marketingandmargaritas_

Follow Malissa:

@malissafedele

Today's episode is Part 3 of our 'How to Build and Grow Your Email List' Series.

In today's episode we discuss how you can use Paid Ads to grow your email list.

We discus the different types of Ads you can use, how to set them up and the pros and cons of each.

For anyone looking to grow their email list, this is a must listen!

Enjoy!

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Ps. are you following us on Instagram yet? Come and get social at @marketingandmargaritas_

Welcome to our new segment Margi Hour, where we answer a question from YOU, our listeners.

Today's question is from Gillian who asked how to get hired as social media girlie and what questions employers tend to ask when going for Marketing jobs.

Have a question, send us a DM on Instagram @marketingandmargaritas_

Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025.

From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!

In today's episode we discus how to build that know, like and trust factor with your audience and how to connect with them at each stage of the buyer's journey.

We talk about which content is needed for each stage and give real-life case studies so you can relate each stage to your business.

Want to connect with us outside of the podcast? Come and say hi to use over on Instagram at @marketingandmargaritas_.

In this episode we dive into common Instagram mistakes that we see that could be stunting your business growth and also your sales.

Enjoy!

Social links:

Marketing and Margaritas

Ruby Consultants

Made Creative Co

Welcome to today's podcast where today we will be discussing the role of User Generated Content (UGC) in marketing.

We discus the power of implementing a UGC strategy across both e-commerce and service based industries and dive deep into strategies that we have both applied for various clients.

Enjoy!

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Ps. are we social yet?

@marketingandmargaritas_

@rubyconsultants

@madecreativeco

In today's episode we discus five reasons why your product or service isn't selling and what to do to turn that around!

So grab your pen and paper and your margaritas, this episode is a juicy one!

Ps. have we got social yet? Come say hello over on Instagram!

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

In this episode of Marketing & Margaritas, we dive into the power of social proof and why it’s a game-changer for your business. We break down the various types of social proof—from customer reviews to influencer endorsements—and share practical tips on how to collect them effectively.

Plus, we explore how you can leverage social proof to boost your marketing strategy, build trust, and drive conversions.

Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to utilise A/B testing to gauge customer response and implement tiered discount structures to maintain perceived value.

We’ll also discuss the potential long-term effects of frequent discounting, such as the risk of devaluing your brand, decreased customer loyalty, and erosion of profit margins.

Discover effective mitigation strategies, including the strategic use of discounts through loyalty programs, exclusive offers via email and SMS lists, and reward programs that unlock deals.

Additionally, we’ll cover creative alternatives like offering vouchers instead of percentage-off discounts, hosting secret sales, and collaborating with partner brands.

Learn how to make sales events special, aligning them with significant dates or events to create a sense of exclusivity and belonging among your customers.

Follow marketingandmargaritas_ on Instagram

Social proof: the idea that consumers will adapt their behavior according to what other people are doing.

In today's episode we discus what social proof is, how it impacts sales and different types of social proof you can use in your marketing.

Enjoy!

Ps. Are we social? Come and say hi over at @marketingandmargaritas_

Is there a difference between an influencer, a content creator, or a brand rep? What are those differences, and how do you define each? What terms should you search for when you’re looking for someone who can create beautiful, engaging, and persuasive content for your business?

In today's episode we break them all down so you can understand which is most relevant and is going to help market your brand.

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Ps. Want to get social with us? Come and hang out with us over at @marketingandmargaritas_

Join us in today's episode where we discus our Ins and Outs for 2024 - Instagram edition!

Enjoy!

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Ps. come and get social with us @marketingandmargaritas_

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers.

In this episode, we’re giving you our top predictions for the final quarter of the year.

From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we’re breaking down what you need to know to make the most of this crucial time of the year. Whether you’re gearing up for a holiday sales period or planning your year-end campaigns, this episode is packed with insights to help you stay ahead of the curve and finish the year strong.

Follow: https://www.instagram.com/marketingandmargaritas_/

Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025.

From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!

Follow: https://www.tiktok.com/@madecreativeco

In today's episode we discus the essentials for building your tech stack. 

Tech is super important for so many facets of your business - it helps you automate your sales and marketing along with your processes - which saves you a ton of time and energy and it provides a more seamless experience for your customers.

Today we go through what tech your business needs and discus different (tried and tested!) options so you can make a decision what is right for you, your business and your budget.

If you loved this episode make sure you give us a rating and review and stay in touch by coming to say hello to us over on Instagram @marketingandmargaritas_

Struggling to develop creative ideas for your brand's Meta ads?

Never fear! In this episode, Maddi shares her top creative suggestions that she guarantees convert. Get ready with your pen, paper, and Canva account because you won't want to miss this episode filled with valuable creative ideas!

Follow @marketingandmargaritas_ @madecreativeco

In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales.

We'll discuss the five key pillars of email content: promotional, trust-building, objection handling, branding, and educational. Plus learn how to craft compelling subject lines that capture attention using techniques like questions, scarcity, curiosity, and humour.

And of course we'll touch on building and maintaining a clean, engaged email list, understanding and segmenting your audience, and providing valuable and relevant content to keep your subscribers coming back for more.

Following: https://www.instagram.com/marketingandmargaritas_/

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices.

As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success.

In this episode, we’ll guide you through key tactics to capitalise on this pivotal time of year.

Discover how to leverage financial year-end data to inform your marketing strategies and make data-driven decisions.

We’ll explore ways to refresh your marketing campaigns, aligning them with the year’s themes and customer mindsets. Learn about the questions we ask ourselves and clients which really help reflect on the past year.

We share insights and actionable tips to help you make the most of the new financial year, ensuring your marketing and business efforts are set-up for success.

Whether you're looking to boost sales, enhance customer engagement, or strengthen your brand, this episode has you covered.

Here is the link to the app market: https://appsumo.com/

In today's episode we discus our top video strategies for e-commerce/ product based businesses.

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers.

In today's episode we discuss the rise of EGC and how you can implement it into your business to increase traffic and sales.

Follow: https://www.instagram.com/marketingandmargaritas_/

We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing.

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Lastly, if you have a question for Margi Hour jump into our DMs: https://www.instagram.com/marketingandmargaritas_/

Welcome back to another episode of the Marketing and Margaritas podcast! Today's episode is all about websites - and more specifically 4 website mistakes that are killing your conversations and therefore sales...

This episode is for anyone who has a website or is in the early stages of business and is thinking of building a website - there's some gold in there for everyone!

Enjoy!

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Want to learn more about working with Maddie or Ruby? Here are out latest offers!

Ruby Consultants:

Are tired of seeing no changes in your business and are ready to see big shifts in 2023? Zero to Ninety is for anyone who has a big goal they are working towards - perhaps you are launching a new business, product, course, program or are just needing that kickstart to get momentum and hit a revenue or client goal within your business. DM me at @ruby.consultants to chat if it's right for you! x

Made Creative:

Master your own ecommerce marketing with @made_creativeco done-WITH-you program and receive step-by-step guidance from Madelene and the Unicorn team! xx

___

Let's get social!

Come say hi to us over on social media!

Marketing and Margaritas Instagram

Listen in as we predict marketing and business trends for the rest of 2024.

Live in Perth and interested in attending Maddi's workshop, find out more here.

Follow us over at ⁠@marketingandmargaritas_

On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey 🫶🏻 Jumping in the dms about my launch! I am launching a new valentines lingerie collection in December!

Have a question you want answered on the podcast, jump into our Instagram DMs: https://www.instagram.com/marketingandmargaritas_/

Wondering whether a waitlist or direct launch is the best move for your next product?

In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch.

We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success.

Follow: https://www.instagram.com/marketingandmargaritas_/

In today's episode, we're diving deep into how networking has totally shaped our business game and brought us some amazing wins!

Get ready for some awesome tips and tricks to ace those networking events like a pro. We'll spill the beans on the stuff that's really worked wonders for us too!

Welcome to the first episode of this mini series on email marketing! In this episode we go through why you need to start using email marketing as a part of your strategy and the first step to take to start growing your list.

So grab your pen and paper and get ready to take action!

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Get social with us

This week we discuss 6 of our favourite tech tools that we're using everyday with our clients and within our own businesses. From content creation, to website management and competitor analysis, these tools are a must for any business.

Should we do a part 2?

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue.

We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite.

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We spoke about Stan.Store in this episode, if you would like to try Stan you can trial it here for 14 days: TRIAL HERE

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Follow us on socials:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?"

Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

On today's Margi Hour we answered Clio's question;

"I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women’s health. With my Facebook account, do you recommend I use my personal Facebook page and make it public or should I create a business FB page so that I can advertise, access meta suite tools etc. Also was wondering if is a violation of FB rules to use personal page for this?"

If you want a question answered on the podcast jump into our Instagram DM: https://www.instagram.com/marketingandmargaritas_/

Should your business be on TikTok? In today's episode we discus if your business should be on TikTok and how to capitalise on this incredible marketing opportunity. We also discus the best type of content to use on TikTok and how you can create it.

Grab you pens and paper, this is a juicy one!

Ps. Have we got social yet? Come and say hi over at @marketingandmargaritas_

In today’s episode we teach you how to create a high performing landing page using our 7-step method. 

These 7 simple steps will ensure you build a landing page that that is set up correctly to convert site visitors into paying customers.

Enjoy!

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Ps. are we Insta-friends yet? Come and say hello over at @marketingandmargaritas_

Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation.

We cover using ManyChat to:

• Generate new leads 

• Start DM conversations

• Grow an email list

• Automate a part of your Instagram strategy

• Create a new sales funnel

Grab your pen and paper, it's a good one!

Ps. are we social yet? Come and say hi over at @marketingandmargaritas_

This month's Margi Hour is from Nathalie who wanted to know how to get discovered on Instagram by your ideal clients.

In this episode we discuss:

• How to see who your account is being pushed out to (is it being put in front of your niche or a completely random account?)
• How to change who Instagram pushes your account out to (aka how can we play by the algorithms rules)
• How to find your ideal clients on Instagram

If you have a question you would like us to dive deep into for our next episode of Margi Hour, be sure to slide into our DM's and hit us up at @marketingandmargaritas_

Ps. you can follow Ruby and Maddie as well over at:

@ruby.consultants and @made_creativeco

Today's episode is all about building your email list and how to get is seen (and signed up to!) by hundreds of prospects. 

We speak a lot about social media, and how it’s a perfect place to connect with your ideal clients but we shouldn’t just be focusing on building our business on a platform we can’t control. We need to build a list because it's an audience we 'own' but it's also a much warmer audience as your list is a group of people who have opted-in because they saw value in you.

So grab your pen and paper, your coffee (or margarita!) because we are about to give you over 15 ways you can grow your list. 

Want to connect with us?

Follow us over at @marketingandmargaritas_ on Instagram.

This month's Margi Hour is from Pricia who asked why she shouldn't boost her Instagram posts, what actually is ads manager and how should she go about advertising her business the right way?

You asked and we listened, this episode lays the foundation to setting up your ads for success.

If you want to be featured on our next Margi Hour, be sure to send us a DM over on Instagram with your question.

In today's episode we discus our top video strategies for service based businesses.

Engagement is a crucial part of any marketing strategy but how do you revive a somewhat dead Instagram audience?

In today's episode, we share our top tips and strategies to revive a dead audience or drive more engagement to a new Instagram audience.

Tune in for actionable steps you can take immediately to turn your Instagram followers from crickets to raving fans!

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Ps. Have you heard? Our subscriber-only episodes are now live! You can join this exclusive membership by following this link for an extra 2 Masterclass-style episodes in your ears every single month!

https://podcasters.spotify.com/pod/show/marketing-and-margaritas/subscribe

In this episode, we dive into the world of Instagram Lives and how they can be used to effectively grow your ecommerce or service based business. We discuss the benefits of going live on Instagram, from increased engagement to building a stronger brand presence to overcoming objections and building trust quicker. 

We explore the different types of content that work well on Instagram Lives, including Q&A sessions, product demonstrations, and behind-the-scenes peeks. We also cover practical tips for creating engaging and effective Lives, such as promoting your upcoming Live in advance, collaborating, and interacting with your audience in real-time. 

Whether you're a ecommerce owner, consultant, or coach, this episode is packed with valuable insights and actionable strategies for leveraging Instagram Lives to take your business to the next level.

Ps.. don't forget your margarita! 

Drop into our DMs and say hello

@marketingandmargaritas_

@made_creativeco 

@ruby.consultants 

If you are looking to run a successful Instagram giveaway then this episode is for you!

In today's episode we discus the exact steps, what to do (and what not to do) to host a wildly successful Instagram giveaway!

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Ps. Are we social?

Connect with us over on Instagram:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

If we were to start our service provider business from scratch, this is what we would focus on to quickly and sustainable generate 10k+ months.

Ps. If you would like to learn how to use Instagram to find your next client and convert your followers into paying clients Ruby is running a FREE masterclass on Feb 28th taking you through her 3-Step Instagram Funnel responsible for growing her business.

You can register via this link: https://www.rubyconsultants.com.au/offers/vzrngEsW

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey.

We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective marketing strategies that guide your audience towards becoming loyal customers and advocates.

In the Awareness stage, we tackle the pain and problem-aware content. We delve into identifying your audience's most pressing pain points or pleasure points and discuss how to make them aware of their challenges while positioning yourself as the solution. Learn powerful techniques to address their needs and capture their attention.

Moving on to the Consideration stage, we explore the importance of being solution aware. We provide insights on demonstrating that your solution is the best answer to their desires. Additionally, we touch upon the significance of connection content and leveraging user-generated content to build trust and credibility.

When it comes to Conversion, being provider aware is crucial. We unpack strategies for promoting your products or services effectively on Instagram. From showcasing your USPs to building social proof, we share tips for maximising your conversion rates and turning prospects into paying customers.

Join us as we share actionable insights and examples on how to create compelling content for each stage of the buyer's journey on Instagram. This episode is a goldmine for entrepreneurs, marketers, and small business owners looking to drive sales and build a strong presence on the popular social media platform.

Follow

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc”

We decided to focus this episode on Content Pillars as it’s something I see a lot of people getting confused about!

We discuss what they are, why you need them and how you can strategically create them for your business.

If you want a question answered on the podcast jump into our Instagram DM: @marketingandmargaritas_

Welcome back Margi friends! In this episode, we dive into the ever-evolving world of User Generated Content (UGC) and debunk the myth that it’s on its way out.

Maddi explore's the UGC strategies that are thriving with creators and how brands can effectively incorporate them into their marketing plans. Whether you’re looking to elevate your content or rethink your approach, we’ll break down the best tactics to make UGC a powerful part of your strategy.

Follow: https://www.instagram.com/marketingandmargaritas_/

An omni-channel refers to a marketing strategy that provides customers with a seamless and integrated experience across multiple channels or touchpoints. These channels can include physical stores, websites, social media platforms, mobile apps, and more. In today's episode we discus how having an omni-channel strategy in your business can help increase your sales and customers and how you can easily implement this strategy in both service and product based businesses.

Enjoy!

Ps. are you following us on socials yet?

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

On today's episode of Margi Hour we answer Eleonora's question; "Hey Girls, I have been struggling to adapt my content on Instagram after I started my TikTok - how can someone that has TikTok followers find an Instagram strategy and how can they 'transfer; followers from one platform to another?"

Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

In today's episode we discuss how you can leverage your network to get faster results with less work and less time.

This strategy is one both of us used in the very early days of our business and one we still use today.

Enjoy!

Ps. Are we social yet? Follow us over at @marketingandmargaritas_

In today's episode we discus the exact Marketing Strategies and Funnel that are working in both of our businesses; Made Creative Co and Ruby Consultants, right now.

We take you through each stage of our Marketing Funnel and how we attract, nurture and convert our audiences.

We also give you actionable steps if you would like to adopt our strategies and give them a go in your business too.

Enjoy!

Ps. Are we social yet? Come and say hello to us over on socials:

Marketing and Margaritas

Ruby Consultants

Made Creative Co

Welcome back to another episode of the Marketing and Margaritas podcast!

In today's episode, we thought we would dive deep into 4 different marketing strategies that are working for different clients - ones that you can implement into your business too!

Enjoy!

Ps. Are we social yet?

Make sure you come over and follow us at:

@marketingandmargaritas_

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.

Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

In today's episode we discus which programs we love (and not so much!) when it comes to websites, course builders, email marketing/ CRM providers and social media tools.

We discus the Pro's and Con's and what to look for for both e-commerce and service based businesses.

Enjoy!

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Ps. Are we social yet? Come over and give us a follow and say hello! @marketingandmargaritas_

With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas, we’re breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to data-driven ad optimisation.

Whether you’re running an ecommerce brand, a marketer, or just love a good marketing hack, we’ve got the tools that’ll save you time, boost conversions, and make your life easier.

For $25 off Poppy Ai use code MADE via this link: https://getpoppy.ai/?affiliate=madelene

With Black Friday just around the corner, it’s essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year.

In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands.

Follow: https://www.instagram.com/marketingandmargaritas_/

Todays episode is all about TikTok vs Instagram reels - what are the biggest differences and where should you, as a business owner, be spending most of your time.

Curious about Meta's new subscription-based verification? Want to know if it's worth the investment? In today's episode we give our thoughts on one of Instagrams latest updated. We discus:

• What it is
• Who it's available for
• The benefits of Meta verified
• Our thoughts and if we are going to apply

Enjoy!

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Ps. Are we social? Come over and have a chat with us over at @marketingandmargaritas_

Or come and follow our business accounts:

@madecreativeco

@ruby.consultants

For ways you can work with us!

Today's episode is all about SEO and if it's dead.

Listen in as we discus a somewhat controversial topic that has been circling the internet of late and our opinions on this topic.

Enjoy!

Ps. come and get social with us:

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

In this episode of Marketing & Margaritas, we’re giving you an exclusive behind-the-scenes look at the strategies we’re prioritising for our clients in Q1 of 2025.

From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, we’re breaking down what’s working now and how you can stay ahead.

Whether you’re an ecommerce brand or a service provider, this episode is packed with actionable insights to kickstart your year.

Grab a margarita, and let’s dive into the marketing playbook for Q1!

In this week's episode Maddi runs through her proven strategies that she teaches to her consulting clients.

Her content buckets will ensure you get noticed on the platform but more importantly turn prospects into paying customers.

Follow Maddi on TikTok for more tips

In today's episode we discus the four stages you need to focus on to have a successful launch. 

Each stage plays its role in how successful the launch of your product, service or business will be and none of them should be skipped.

Enjoy!

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Follow us on socials!

This week we're turning our attention to the hot topic of Threads, the shiny new social media platform that has everyone buzzing.

We'll be dishing out our initial thoughts and impressions and discuss what makes this platform stand out from the rest.

So grab your salt-rimmed glass, squeeze that lime, and join us as we toast to the exciting world of Threads. Pour yourself a margarita and get ready to sip on some marketing knowledge with a twist.

@marketingandmargaritas_

Do you want to grow your email list? In today's episode we discus 7 different ways you can grow your email list using only organic traffic strategies.

Today's episode follows on from last weeks episode which introduced the idea and concept of having a lead magnet and how to build yours plus your opt-in form. So if you haven’t yet listened to that episode yet, make sure you do so!

Want to get social with us?

Instagram:

Marketing and Margaritas

Ruby Consultants

Made Creative Co

We are back! After a much needed Chirstmas break we are back bigger and better than ever for 2024! And to kick of the year we are sharing our 2024 Marketing trends that you can use in your product or service based business.

Sit back and grab a pen and paper and get ready to take some notes for what's in store marketing-wise this year!

Enjoy!

Ps. Are we social?

Some over and say hello!

Marketing and Margaritas

Ruby Consultants

Made Creative Co

In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping.

Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales.

Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so effective.

Follow: https://www.instagram.com/marketingandmargaritas_/

Today’s episode we are going to be discussing Instagram Do’s and Don’ts for business owners in 2022. 

We cover everything you, as a business owner, should be doing to get leads and increase your sales on the app, as well as build your brand, community and awareness in your industry. 

We also highlight common themes we see business owners doing, that may actually be stopping them from succeeding.

Grab a pen and paper because this episode has some great take-aways that you can implement right away!

Ps. have you got social with us get? Come and say hello over at @marketingandmargaritas_

In today's episode Maddi shares her ins and outs for TikTok this year as well as strategies that have helped her reach 40k+ followers in 6 months.

Follow Maddi on TikTok to learn more

In today's episode we had the pleasure of interviewing Yovanka Loria - the founder of Yovanka Loria Extensions where she shares her experience and business and marketing strategies she implemented to establish her multi-million dollar business.

Yovanka calls herself an ‘accidental entrepreneur’. After 25 years of hairdressing, she opened up a home salon in 2017 and started exploring the concept of creating a high-end hair extension line. The demand was there from clients, but salons traditionally stayed away from extensions because of the headaches they provide (damaging to hair, low quality etc.).

After much research and product development, in 2018 she launched Yovanka Loria Extensions - luxury, high quality, hand-tied hair extensions and by end of the following year, it became a global brand.

Now her range of extensions are stocked in over 60 salons in Australia, and over 400 salons in the US. Her growth is continuing month on month and is not showing any signs of slowing down.

Grab your Margaritas, and your pen and paper, this is a juicy one!

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Social links:

Yovanka Loria

Yovanka Loria Hair Extensions

Marketing and Margaritas

Have you been thinking about growing your email list? Paid social is a great method to not only get in front of your ideal audience but grow a list of subscribers fast.

In this episode we dive into the lead gen strategies both service and ecommerce businesses can use and the best way to set these up in ads manager.

Be sure to follow us over on Instagram @marketingandmargaritas_

Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views.

Why? Well, the more people who see your stories, the more people you can sell to!

So grab your pen and paper because we have 7 strategies coming your way!

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Ps. are we social? Follow us over at @marketingandmargaritas_

Grab your margarita and join us in celebrating a milestone: it's our 1st birthday at Marketing & Margaritas! In this special episode, we reflect on our journey and share everything we've learned about starting a podcast, the ups, the downs, and everything in between.

We reminisce about the amazing year we had and challenges we encountered while launching our podcast. From brainstorming the concept to tackling technical hurdles, we reveal the behind-the-scenes stories that shaped our podcasting experience. We share practical tips, tricks, and strategies we've discovered to help you overcome common challenges and set yourself up for podcasting success.

Whether you're considering starting your own podcast or are a fellow podcaster, this episode is for you.

So, join us as we toast to Marketing & Margaritas' 1st birthday and raise a glass to the power of podcasting!

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

In today's episode we discuss our top Instagram Strategies to get your ideal clients to find you.

We cover:

- Why SEO is crucial

- What type of content works best for attracting an audience

- How collaborations can help you grow your audience

- The role UGC and influencer marketing plays in this stage

- Other attraction strategies that can support your growth

We also invite you to attend a FREE Instagram training run by Ruby Consultants that dives deeper into attraction strategies but also teaches you how to connect and convert your Instagram followers into paying clients too.

Here's the link to register: https://www.rubyconsultants.com.au/instagram-framework-training

Enjoy the episode!

Instagram SEO. What is it and does your business need to focus on it? Short answer, yes. In today's episode we are going to be diving specifically into Instagram SEO and how you can optimise yours to be found on the platform.

In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients.

We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers.

Ps. Found this episode helpful and are itching for more?

Checkout “The Launch Playbook” now available for our paid subscribers: https://open.spotify.com/episode/4uC24KjnStxzUYotCyYt6J?si=m7vWIWGgSdWXrArfhmcUTg&nd=1&dlsi=457c04ee38524571

Is your marketing strategy not delivering the results you expected?

In this episode, we uncover the crucial elements contributing to this challenge:

Strategy Shortcomings: Explore how a well-defined strategy can steer your marketing efforts in the right direction.

Moving Beyond Vanity: Learn why focusing on meaningful metrics trumps fixating on superficial numbers.

The Power of Data: Discover why a solid grasp of your analytics is essential for making informed decisions and driving success.

Patience: Understand why allowing time for strategies to unfold can lead to more effective outcomes.

ImplementingOmni-Channel: Dive into the world of multi-channel marketing and its potential to enhance your results.

Join us in this episode as we uncover the reasons behind underperforming marketing and provide insights to revitalise your approach.

In this episode, we’re diving into how businesses can turn the holiday season into their best-performing time of year.

We’ll share strategies to keep you busy if things slow down and ways to take advantage of the holiday spending surge.

Whether it’s maximising quieter times or riding the festive sales wave, we’re breaking down actionable steps that help you thrive in every scenario.

Don’t miss out on learning how to make the holiday season your most rewarding yet!

Follow: https://www.instagram.com/marketingandmargaritas_/

Welcome back margarita lovers! In this podcast, we explore the crucial role that website content plays in engaging, informing, and ultimately converting visitors into loyal customers. Whether you're a business owner, marketer, or content creator, understanding the buyer's journey is essential to driving success and achieving your goals.

Join us as we unpack the different stages of the buyer's journey: awareness, consideration, and decision. We'll reveal the key types of content that are essential at each stage and discuss the strategies and techniques that can elevate your website to new heights.

We'll explore various content formats, such as blog posts, videos, case studies, and testimonials, that effectively address the needs and pain points of potential customers throughout their journey.

Whether you're a startup looking to establish a strong online presence, an e-commerce business aiming to increase conversions, or a seasoned marketer seeking fresh insights, this podcast is a valuable resource to unlock the potential of your website content.

@marketingandmargaritas_

On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content.

If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you don't want to miss.

Follow Maddi on TikTok @madecreativeco

Follow @marketingandmargaritas_ on Instagram

We all know the key to success in business is increasing your LTV. In this episode, we dive into effective post-purchase strategies for driving repeat business.

Learn how personalised thank-you notes, exceptional customer service, and tailored product recommendations can set your small brand apart. We discuss the importance of building long-term loyalty through community engagement and creating value beyond the initial purchase.

We also discuss how exclusive discounts, surprise-and-delight moments, and authentic customer interactions can create raving fans and brand advocates.

Tune in for actionable tips on fostering lasting customer relationships and loyalty.

Follow us on Instagram: https://www.instagram.com/marketingandmargaritas_/

In this weeks episode we discus how to build your email list using an Instagram Giveaway.

This strategy is great for both service and product based businesses and can be used with both an organic and paid strategy.

Today we discus:

- Why you should build your email list using a Giveaway

- The exact steps to take to set up your Giveaway

- How you can access super warm leads from this strategy

- A follow up process that increases your ROI for the Giveaway

Enjoy!

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Ps. Are we social?

Let's be friends on Instagram!

Marketing and Margaritas

Made Creative Co

Ruby Consultants 

Whether you are a start-up or scale-up business, we have put together a 5 step formula for you to follow when mapping out your strategy.

Perhaps you have a brilliant business that has relied on word of mouth for some time now but you know that pool is drying up and you need a solid strategy to launch into… Or you have a new business idea that you know is going to change the world but have no clue how to get people to buy…

You could have the best business or idea in the world but if you don’t know how to market or sell, you actually don’t have a business at all. Because a business needs to make you money.

So, click the play button to hear our five step formula for creating a strong sales and marketing strategy!

In this episode we share our ultimate 6 step email email welcome sequence for you to use in your business!

We go through why it's so important for every business owner to have a welcome sequence set up and give you an easy template for you to use!

Enjoy!

Ps. are you following us on social media? https://www.instagram.com/marketingandmargaritas_/ 

Our top systems, tools and programs to help keep you as a business organised organised, systemised and top of everything when it comes to marketing!

We discuss options from an agency perspective vs a solo-entrepreneur and which we have loved to use in our businesses as well. One for the pen and paper!

Ps. don't forget to connect with us over on Instagram!

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

Oh no... Instagram is down again - what are we going to do...

But in all honesty, as business owners we heaviliy rely on Instagram to make money and make our business go roound... So what to you do when the app is down (like it was this week) or you get hacked or shadow banned?

In today's episode we share our top strategies to ensure you business is protected when you don't have Instagram and what you can do today to protect youself.

Enjoy!

Ps. Are we social yet? Come over to Instagram and say hello! @marketingandmargaritas_

@ruby.consultants

@made_creativeco

In this bonus episode of Marketing & Margaritas, we’re looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead.

If you’re planning your next move or just want to be prepared for what’s coming, this episode offers practical insights to keep your marketing fresh and effective.

Follow: https://www.instagram.com/marketingandmargaritas_/

In today's episode we are discus our 15 tips to best optimise your Instagram for business success! 

These 15 tips help you set up and use your Instagram account to attract qualified leads, convert them to followers and nurture them all the way through to the point of sale.

Enjoy!

Instagram Links:

Marketing and Margaritas

Ruby Consultants

Made Creative Co