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DateTitreDurée
06 Jun 2024Adopting AI for Business: Where to Begin00:45:45

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, Michael Stelzner interviews Paul Roetzer to explore how to begin adopting AI in your business.



Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1



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07 Feb 2024Sustainable Growth Strategies for Your Marketing Agency 00:45:21

Are you struggling to grow your agency sustainably? Wondering how to remain stable despite market fluctuations? To explore insider strategies from an industry expert to fuel consistent agency expansion regardless of external conditions, Brooke Sellas interviews Nora DiNuzzo.



Guest: Nora DiNuzzo



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01 May 2024How to Create a Niche for Your Agency00:44:53

Does your agency need a way to differentiate? Wondering how to offer a niche service that sets you apart? To discover how a strategic focus on social customer care established one agency as a leader in the digital marketing industry, Karlyn Ankrom interviews Brooke Sellas.



Guest: Brooke Sellas



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13 Mar 2024How to Grow Your Agency Through Socially Responsible Marketing00:43:12

How to Grow Your Agency Through Socially Responsible Marketing


DESCRIPTION:

Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies, Brooke Sellas interviews Troy Sandidge.



Guest: Troy Sandidge



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03 Apr 2024How to Get More Clients From Referrals and Self-Promotion00:41:39

Wondering how to attract more clients? Looking for an innovative marketing model? To discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion, Brooke Sellas interviews Kris Kiehn.



Guest: Kris Kiehn



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03 Jul 2024Time Management: Tools and Techniques for Agency Owners00:40:32

Does your daily schedule feel like barely controlled chaos? Do you need a better system? To discover tools and tips that will put you in control of your time and reduce your workload, Brooke Sellas interviews Ashley Mason.



Guest: Ashley Mason



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14 Jun 2023Using AI Technologies in Your Marketing Agency00:38:10

Curious about using artificial intelligence technology for your clients’ content ideation and creation? Wondering how to train your team to use AI tools? To explore how AI can benefit marketing agencies, Brooke interviews Ron Callis.



Guest: Ron Callis



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06 Sep 2023How to Improve Client Campaigns With Agile Marketing Strategies00:43:50

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? To discover how one agency owner uses agile marketing to improve results for her clients, Brooke Sellas interviews Dorien Morin-Van Dam.



Guest: Dorien Morin-van Dam



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29 Nov 2023How Agencies Can 10X Client Content for More Awareness 00:43:16

Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? To discover how to 10x the content your clients already have for more awareness, engagement, and growth, Brooke Sellas interviews Lauren Teague.



Guest: Lauren Teague



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06 Mar 2024Personal Branding Tips for Agency Owners00:41:36

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott.



Guest: Sarah Scott



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31 Jan 2024How to Nurture and Grow Your Creative Marketing Skills00:41:47

Want to design innovative marketing campaigns? Is relying on what’s always worked holding you back? To discover how to step out of your comfort zone to find and nurture your creativity and deliver industry-leading marketing assets, Brooke Sellas interviews Valentina Escobar-Gonzalez.



Guest: Valentina Escobar-Gonzalez



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08 Nov 2023The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding00:43:03

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? To discover how one agency owner incorporated a strong personal brand and grew their marketing agency, Brooke Sellas interviews Goldie Chan.



Guest: Goldie Chan



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10 Jul 2024How to Set Up SOPs and Processes for Agency Workflows00:41:53

Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? To discover how super tool kits will streamline workflows and make hands-off delegation a breeze, Brooke Sellas interviews Kris Ward.



Guest: Kris Ward.



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29 May 2024LinkedIn Branding for Marketing Agency Owners00:46:35

Want more reach on LinkedIn? Wondering how to position yourself as a strong leader in your niche? To discover a LinkedIn branding strategy for agency owners, Brooke Sellas interviews Michelle J Raymond.



Guest: Michelle J Raymond



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09 Aug 2023How to Move From Agency Vendor to Trusted Marketing Advisor00:38:08

Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? To learn how one marketer made the move from vendor to trusted advisor, Brooke Sellas interviews John Jantsch of Duct Tape Marketing. 



Guest: John Jantsch



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24 Apr 2024How to Foster Safe Spaces for Women in Digital Marketing00:40:33

Do you want to deepen your agency’s impact in the industry? Wondering how to engage in mentorship at scale? To discover the planning and tools you’ll need to have in place to launch and manage a successful niche membership that supports fledgling marketers, Brooke Sellas interviews Amy Vaughan.



Guest: Amy Vaughan



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10 Jan 2024How to Balance Agency Marketing and Client Needs00:43:07

Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? To discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more, Brooke Sellas interviews John Wall.



Guest: John Wall



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15 May 2024How to Transition to a Monthly Recurring Revenue Model00:42:29

Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? To discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success, Brooke Sellas interviews Mike Schmidt & AJ Rivera.



Guest: Mike Schmidt & AJ Rivera



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17 Jul 2024How to Interview, Hire, and Fire Marketing Agency Staff00:44:21

Do you need to bring on more staff? Want to make sure you hire the right person? To discover how to grow your marketing team with confidence, Brooke Sellas interviews Karen Hite.



Guest: Karen Hite



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24 Jul 2024How to Make Your Marketing Agency Irreplaceable00:41:23

Want to become indispensable to your clients? Could helping them fill niche staffing roles work? To discover how to widen the scope of your client relationship to become a valued partner to your clients, Brooke Sellas interviews Beth Newton.



Guest: Beth Newton



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21 Jun 2023Agency Leadership: Are You in the Right Role?00:39:14

Are you the sole source of leadership in your agency? Wondering how sharing executive responsibilities can help your agency succeed? To explore how to bring on a partner for a key leadership role without losing control of your agency, Brooke interviews Jessica Rhodes.



Guest: Jessica Rhodes



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16 Aug 2023Choosing Pricing Models for Your Marketing Agency00:42:24

Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? To discover how an agency evolved its pricing structure, Brooke Sellas interviews Donna Mostrom.



Guest: Donna Mostrom



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17 Apr 2024How to Create Clear Client Communication Systems00:34:17

Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? To discover critical skills and practical tips to define, meet, and exceed client expectations, Brooke Sellas interviews Kevin Kwok.



Guest: Kevin Kwok



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15 Nov 2023Speaking as a Client Acquisition Strategy00:44:11

Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency’s reputation? To Discover how one agency owner leverages speaking engagements to secure more high-value clients, Brooke Sellas interviews Deirdre Breakenridge.



Guest: Deirdre Breakenridge



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19 Jul 2023How to Hold Onto Talented Agency Staff00:45:31

Does the thought of losing skilled agency staff worry you? Wondering how to hold onto your best and brightest employees? To find out how to attract and retain top agency talent, Brooke Sellas interviews Jonathan Jacobs.



Guest: Jonathan Jacobs



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08 May 2024How to Use Strategic Networking to Grow Your Agency00:38:32

Do you want to build lasting, supportive professional relationships? Looking for tools and strategies that can help you stay connected with the people who matter most? To discover practical strategies and powerful tools that can help you build a professional network of valuable connections, Brooke Sellas interviews Sunny Hunt.



Guest: Sunny Hunt



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22 Nov 2023How to Show the Value of Your Agency Services00:43:37

Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? To discover how to make your value more obvious to clients, Brooke Sellas interviews Katie Burkhart.



Guest: Katie Burkhart



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27 Dec 2023How to Optimize Agency Marketing With AI00:43:30

Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? To discover how to leverage AI tools to increase efficiency and improve creative output, Brooke Sellas interviews Cathy McPhillips.



Guest: Cathy McPhillips



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25 Oct 2023How to Scale Your Marketing Agency00:38:46

Want to grow your agency? Looking for a proven strategy for growing a multi-million-dollar agency? To learn how one agency owner grew to $25M in revenue, Brooke interviews Jake Baadsgaard.



Guest: Jake Baadsgaard



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06 Dec 2023How to Turn Intellectual Property Into Passive Income for Your Agency00:38:31

Want to build a passive revenue stream for your agency? Wondering where to start? To discover how to create intellectual property that generates passive income year-round, Brooke Sellas interviews Gini Dietrich.



Guest: Gini Dietrich



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05 Jul 2023How to Create a Sales Playbook for Your Agency00:45:36

Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers? To discover how to create a sales playbook that brings more business to your marketing agency, Brooke Sellas interviews Samantha Stone.



Guest: Samantha Stone



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07 Jun 2023How to Grow Your Marketing Agency: Scaling With Intention00:35:53

Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? To discover how to put the right processes and people in place to support growth, Brooke interviews Karlyn Ankrom.



Guest: Karlyn Ankrom



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04 Jun 2023How to Downsize Your Marketing Agency: Clients, Teams, and Beyond00:29:51

Do you need to restructure your agency? Wonder how to make changes to your client list or agency teams? To discover what you need to know to downsize and restructure your marketing agency successfully, Brooke interviews Jillian Vorce.



Guest: Jillian Vorce



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17 Jan 2024How to Grow a Niche Marketing Agency00:45:02

Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan.



Guest: Louise Brogan



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12 Jul 2023How to Get Your Agency Ready to Use AI00:43:01

Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? To discover a framework for integrating AI tools and technology into your agency’s processes, Brooke Sellas interviews Katie Robbert.



Guest: Katie Robbert



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18 Oct 2023AI Strategies That Save Time and Money for Agency Owners00:46:26

Curious how AI can make a difference in your marketing agency, beyond generating content? To discover AI tools and real-world examples you can start using immediately, Brooke Sellas interviews Christopher Penn.



Guest: Christopher Penn



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12 Jun 2024How to Hire and Empower a Virtual Assistant for Your Agency00:36:58

Do you miss out on business opportunities because you're too busy with day-to-day tasks? Wish you had someone to take on parts of your workload? To discover how to hire a VA and set up effective systems that give you time to grow your agency, Brooke Sellas interviews Corey Walker.



Guest: Corey Walker



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26 Jun 2024How to Diversify Your Marketing Services00:33:10

Are you ready to expand the services you offer to clients? Wondering how to do it? To discover how one agency owner strategically grew her agency by adding one service at a time, Brooke Sellas interviews Milou Pietersz.



Guest: Milou Pietersz



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10 Apr 2024The Agency Pivot: How to Downsize Clients or Services00:43:50

Has your agency grown unwieldy? Looking for a strategy to change the type of clients you serve or the marketing services you provide? To discover how to refocus your agency on its most valuable services or clients, Brooke Sellas interviews Laura Click.



Guest: Laura Click



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23 Aug 2023Should Your Agency Say Goodbye to Social Media?00:36:37

Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? To discover why and how an agency discontinued its social media marketing services, Brooke Sellas interviews Jamie Teasdale.



Guest: Jaime Teasdale



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02 Aug 2023Mastering the Niche: The Power of Focus in Agency Marketing00:43:10

Is serving clients in multiple industries wearing you down? Could niching down to serve clients in one industry actually grow your business? To learn why niche marketing is a sound strategy for marketing agency owners, Brooke Sellas interviews Tom Shapiro of Stratabeat. 



Guest: Tom Shapiro



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30 Aug 2023Agency Growth Through Strategic Acquisitions00:39:04

Looking for ways to scale your marketing agency? Could acquiring other agencies be the answer? To discover how an agency grew by acquiring other agencies to serve adjacent markets, Brooke Sellas interviews Mike Maynard.



Guest: Mike Maynard



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20 Mar 2024How to Diversify Your Marketing Agency Pipeline00:41:52

Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? To discover how to diversify your pipeline for agency stability and growth, Brooke Sellas interviews Suzanne Block.



Guest: Suzanne Block



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28 Jun 2023How to Improve Your Marketing Agency's Reputation With Live Events00:42:52

Want to position your agency as an industry leader? Wondering how hosting a live event can help? To discover how producing live events can yield results for your marketing agency, Brooke Sellas interviews Rich Brooks.



Guest: Rich Brooks



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24 Jan 2024How to Use Video Updates to Improve the Client Journey00:40:12

Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? To discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables, Brooke Sellas interviews Armando Leduc.



Guest: Armando Leduc



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26 Jul 2023How to Price Your Marketing Services00:44:40

Struggling to put a price on your agency’s marketing services? Wondering whether to charge based on value or time spent? To discover how to price marketing services, Brooke Sellas interviews Beth Trejo of Chatterkick. 



Guest: Beth Trejo



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03 Jan 2024Beyond Transactions: How to Build Lasting Client Partnerships00:44:16

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? To discover practical ways to improve relationships with your clients, Brooke Sellas interviews Dan Gingiss.



Guest: Dan Gingiss



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20 Dec 2023How to Grow Your Agency Through Strategic Delegation00:39:24

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? To discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction, Brooke Sellas interviews Atiba de Souza.



Guest: Atiba de Souza



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27 Mar 2024How to Build a Thriving Marketing Business While Working Full-Time00:41:00

Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? To discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side hustle, Brooke Sellas interviews Jenn Herman.



Guest: Jenn Herman



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27 Sep 2023Starting Your Own Marketing Agency00:42:15

Want to start your own marketing agency? Wonder how other marketers make it happen? To discover how one agency marketer made the leap to agency owner, Brooke Sellas interviews Melissa McClary Davis.



Guest: Melissa McClary Davis



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13 Sep 2023Agency Leadership: How to Conquer Burnout00:39:04

Is burning the candle at both ends taking its toll on you? Wondering how to run a successful agency without sacrificing all of your time and energy? To discover how one agency owner found the balance between professional excellence and a rich personal life, Brooke Sellas interviews Andy Crestodina.



Guest: Andy Crestodina



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21 Feb 2024Eliminate Fixed Costs: Financial Tips for Marketing Agencies00:40:59

Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? To learn key strategies for managing finances through unpredictable conditions, Brooke Sellas interviews Damian Papworth.



Guest: Damian Papworth



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05 Jun 2024How to Choose Tools to Enhance and Improve Agency Operations00:40:23

Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? To discover how to streamline operations and leverage AI to boost efficiency, Brooke Sellas interviews Melissa Morris.



Guest: Melissa Morris



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01 Nov 2023Onboarding New Clients00:39:09

Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion? To discover how a 10-week client onboarding process can equip your team to successfully match marketing strategy to a client's future plans, Brooke Sellas Interviews Chris Carr.



Guest: Chris Carr



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31 Jul 2024How to Sell Your Marketing Agency 00:39:26

Should you sell your agency? Wondering what you need to know? To discover what one agency owner learned as they prepped for and closed the sale of a marketing agency, Brooke Sellas interviews Veronica Romney.



Guest: Veronica Romney



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28 Feb 2024Boundaries, Breaks, and Delegation: Insights on Agency Leadership00:42:13

Do you feel guilty taking time off? Not sure your team can manage without you? To discover how agency owners and leadership can prioritize self-care, delegate more, and boost innovation through transparent communication and vulnerability, Brooke Sellas interviews Terry Isner.



Guest: Terry Isner



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22 May 2024How to Improve Client Satisfaction00:38:28

Are your clients 100% happy with your services? Wondering how to handle dissatisfied customers? To discover how transparency in your pricing, proposals, and communications can make or break what people think about your agency, Brooke Sellas interviews Q Moldrik.



Guest: Q Moldrik



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13 Dec 2023How to Develop a Frictionless Client Service Experience00:40:29

Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? To discover a methodology for assessing and improving the customer experience journey, Brooke Sellas interviews Sean Albertson.



Guest: Sean Alberston



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11 Oct 2023Managing Remote Teams in Your Marketing Agency00:36:11

Do you have staff in multiple locations? Wondering how to handle workflows or create a culture that keeps your team feeling connected? To discover how one agency owner manages a fully remote marketing agency team, Brooke Sellas interviews Debbie Howard.



Guest: Debbie Howard



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14 Feb 2024How Marketing Strategists Can Become In-House Content Creators00:42:53

Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? To discover how to embrace a hybrid creator-strategist role and how to charge for your creative services, Brooke Sellas interviews Jayde Powell.



Guest: Jayde Powell



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20 Sep 20234 Personality Traits of Successful Agency Leaders00:45:29

Wondering what separates good agency teams from great ones? Curious how certain personality traits can tip the scales? To discover four traits to look for when choosing your marketing agency leadership team, Brooke Sellas interviews Jenny Stiven.



Guest: Jenny Stiven



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04 Oct 2023How to Provide Experiential Marketing Campaigns00:39:04

Are your clients asking for experiential marketing? Looking for examples of campaigns that delivered memorable experiences at scale? To discover how a new agency owner is focusing on experiential marketing services, Brooke Sellas interviews Katie Rudy.



Guest: Katie Rudy



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19 Jun 2024How to White-Label Your Agency Services00:37:19

Looking for a novel way to grow your agency's revenue? Have you considered serving other agencies? To discover how to set up, package, and price white-label services for other marketing agencies, Brooke Sellas interviews Jackie Benjamin.



Guest: Jackie Benjamin



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