MAPPED OUT (Lauren Loreto & Aurrie Hicks)
Explorez tous les épisodes de MAPPED OUT
| Date | Titre | Durée | |
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| 09 Feb 2022 | EP 48 | How to Grow Your Professional Network with Meredith Mitnick | 00:33:56 | |
Networking the RIGHT way doesn’t mean tossing out your business cards like confetti. In this episode, Meredith Mitnick of MRM Career Coaching sheds light on how to build your professional network authentically to ultimately boost visibility and profits in your business. | |||
| 16 Feb 2022 | EP 49 | 5 Habits of a 6-Figure Business Owner | 00:08:14 | |
Successful habits breed success, and in this episode, I’m sharing my top 5 habits that have led me to 3 years in a row of 6-figures in sales - habits you, too, can start implementing today! Get $10 off your Riverside.fm subscription with code LAUREN! Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime | |||
| 23 Feb 2022 | EP 50 | Personal, Profitable Brand Strategies with Bailey of Honeywave Creative | 00:28:40 | |
The queen of reels (and former vine-famous star) Bailey Thibodeaux hops on the She’s Busy AF podcast to share her tips on making your brand more personal to attract the right clients for your business. Find Bailey on Instagram @honeywavecreative and online at www.honeywavecreative.com. Download her website launch checklist here: https://view.flodesk.com/pages/60bd2402c06f960c53e04411 Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime | |||
| 02 Mar 2022 | EP 51 | Semi-Blind Reacting to 2021 Business Plans vs. What Actually Happened | 00:11:36 | |
In this week’s shower thoughts turned ~ extremely ~ off the cuff podcast recording, I blind react to my 2021 business plan document (that I wrote at the end of 2020). In this episode, you’ll learn how I plan for my ‘best year’ and laugh with me at some of the plans I had for 2021 that DEFINITELY didn’t happen. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime | |||
| 09 Mar 2022 | EP 52 | How to Prioritize ‘Yourself,’ 7 Types of Rest and Digital Detoxes with Liva of Made with Lemons Co | 00:35:05 | |
So often our care of self can take a backseat among all the things we do as entrepreneurs. Livia, a lifestyle designer, shares all things prioritizing YOU in the midst of it all. | |||
| 16 Mar 2022 | EP 53 | How to Be Successful in Business and as a Family Member (at the same time) | 00:14:57 | |
How to balance family and business? Does balance really exist? In this week’s episode, I’m getting vulnerable and talking about my challenges and struggles in trying to ‘do it all’ as well as sharing some tips for how I have found ways to ‘balance’ the load of family, friendships, and work.
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| 23 Mar 2022 | EP 54 | The Future of Work, Workplace Education & Generation Z with Jen Hartmann | 00:29:11 | |
How to enter the workforce in today’s day and age? What does the future of work look like (especially for Generation Z?) These are all questions we answer + discuss in this new installment of “Article Club” on the She’s Busy AF Podcast. Link to article: https://www.inc.com/magazine/202011/vickie-an/zach-sims-codecademy-training-education-future-of-business-2020.html Find Jen online:
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| 01 Apr 2022 | EP 55 | Tequila Friday | A Second Business, 2023 Travel Plans, Psycho Type A Tendencies | 00:10:22 | |
Grab a glass of tequila (or whatever you prefer) and listen to business and life updates/rants from Lauren! | |||
| 06 Apr 2022 | EP 56 | How I Had My Best Month in Business WITHOUT Social Media | 00:13:42 | |
Is it possible to get clients without using social media? In this episode, Lauren talks about the three strategies that led to her best month in business and how you can implement them, too. | |||
| 13 Apr 2022 | EP 57 | How to Turn Your Website Into a Lead Generating Machine with Krista Walsh | 00:26:57 | |
How do you audit your website to make sure it’s conversion-friendly? Why is saying welcome on your website a major no-no? Why should you have a website strategy BEFORE hiring a designer? This week, Krista Walsh spills all the secrets so bring your notebook and get ready to take some website-conversion notes!
Connect with me on social: instagram.com/brandgoodtime | |||
| 20 Apr 2022 | EP 58 | Stop Blaming Marketing for Your Lack of Sales | 00:09:01 | |
What is marketing? What is sales? When do marketing and sales intersect? Learn the true difference between marketing and sales and why you can’t blame marketing for lack of sales. Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us | |||
| 27 Apr 2022 | EP 59 | How to Increase the Lifetime Value of a Client as a DFY Service Provider | 00:10:43 | |
How do you increase the customer lifetime value? For service providers, this can seem tricky and/or daunting unless you have an agency with multiple service offerings. Tune in to learn how you can make small tweaks (and even just get flat-out creative) in your service suite to increase the lifetime value of your clients as a done-for-you service provider.
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| 11 May 2022 | EP 60 | Honest Marketing Matters - 5 Marketing Strategies Centered Around Authenticity | 00:09:51 | |
How do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic marketer, attracting a tribe of GOOD business that stands the test of time.
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| 18 May 2022 | EP 61 | How to Negotiate More Money out of Brand Deals as a Digital Creator with Hannah Wallner | 00:29:56 | |
Are media kits dead? How do you negotiate more money in brand deals? What is a digital creator? In this week’s episode, Lauren chats with Hannah Wallner of Mad Rad Media about how brand deals aren’t just to be had with influencers and how you can leverage more money with brand partnerships as an entrepreneur. | |||
| 01 Jun 2022 | EP 62 | Conferences & Trade Shows: A Different Way to Get Right in Front of Your Ideal Client | 00:10:14 | |
Are trade shows and conferences stale marketing tactics? Is participating in a trade show or conference a good fit for your business? How do you maximize your visibility at trade shows and conferences? Find out why this is one of my favorite marketing tactics in business. Let me help you build your marketing plan: brandgoodtime.com/client-intake-form Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime | |||
| 08 Jun 2022 | Obsessions anonymous | 00:11:34 | |
We're kicking off season 4 (!!!) of She's Busy Af with a ~different~ kind of eppie. Grab a margarita (or a seltzer water) and kick your feet up as Lauren talks about all the things she's currently obsessed with in and outside of business. We're talking SEO, candied jalapeños, Real Housewives of New York + more. | |||
| 15 Jun 2022 | EP 63 | How to Make Your Website Your Best Marketing Tool | 00:14:56 | |
Your best marketing tool? Your website. In this episode, Lauren breaks down WHY it's your best marketing tool and how to make it an optimal marketing tool for your brand. | |||
| 22 Jun 2022 | EP 64 | Email List Revival, Speaking Engagements & Income Goals - LIVE AUDIT ft. Amanda Guerassio | 00:37:57 | |
Our first-ever live marketing audit! Listen as Lauren sits down with Amanda Guerassio, Brand Designer, and dissects her current marketing efforts in order to make small but impactful changes that benefit her overall brand goals. They talk about reviving an email list, landing more speaking engagements, selling out workshops, and reaching income goals. Find Amanda online:
Resources mentioned in the audit:
Submit to be the next business Lauren live-audits on the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeQ_zcUrCAUy8QbvEeAxKjjb25PKAMmr9FhsSfW6v05GgiMew/viewform?usp=sf_link | |||
| 29 Jun 2022 | EP 65 | No More Guesswork: How to Optimize Your Strategies with Metrics | 00:19:04 | |
Why are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most important metrics to track in your sales and marketing, what they mean, why you should care about them and how to take those metrics and make decisions with them to improve and grow your business. Download the Metrics Mothership [free]: brandgoodtime.com/metrics-mothership | |||
| 06 Jul 2022 | Work is cool, but do you even hobby? | 00:18:11 | |
Lauren peels back the curtain on her ‘hobbies’ and things that she has been into over the years – some well before starting a business was even a thought of hers. You work really hard, we just know it, but we hope that this episode inspires you to be consciously aware that you are more than just your work. In the words of Kenny Chesney… “live a little, have some fun.” | |||
| 13 Jul 2022 | EP 66 | 6 Tips for High-Converting Emails in 2022 | 00:16:14 | |
Why is email marketing a must-have marketing tool in your business? How do you use email marketing to engage your audience? Tune in to learn specific tips WITH examples to help make email marketing one of your highest converting marketing tools. Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/ | |||
| 20 Jul 2022 | I’ve been working weekends and I endorse it: here’s why | 00:14:38 | |
We didn't go into business for ourselves to work a 9-5. In this episode, Lauren talks about why she works nights & weekends and why she endorses it, as well as tips for making your schedule work for you. | |||
| 27 Jul 2022 | EP 67 | Is it time to actively evolve your business? | 00:13:08 | |
Truth be told, most businesses are NOT set-and-forget when it comes to growth and evolving of products and services. Why is this? Because consumer needs change. Market trends change. In this episode, Lauren shares how to know it's time to actively evolve your business, and just how to do it. | |||
| 03 Aug 2022 | EP 68 | 10x+ your visibility as a brand with this marketing strategy | 00:16:26 | |
Ways of marketing business evolve. That's kind of a no-brainer statement. In 2022, there's no shortage of change. Change to old ways, addition of new ways, and some platforms even straight up jacking ways from other platforms. Staying on these trends (and honestly, ahead of them) is how you set yourself up for success. So, how do you stay on top of and ahead of new platform developments without pulling your hair out? Tune in to find out Lauren's favorite way to take advantage of this decade's latest marketing strategy development (and what it even is). | |||
| 10 Aug 2022 | EP 69 | The BTS of launching a brand campaign | 00:18:18 | |
Campaign launches can be complicated. And daunting. And overwhelming. But they don't have to be a FLOP. We're dishing all the deets and how it applies to one particular client of ours in this episode and how you can plan successful campaign launches for years to come! | |||
| 17 Aug 2022 | Brand origin stories that aren’t actually true | 00:10:18 | |
Sparked by the new Victoria's Secret documentary, this episode is dedicated to sharing the REAL stories of a few household name brands. Did any of these totally shock you? Send us a message on IG (@shesbusyaf) and let us know! | |||
| 31 Aug 2022 | EP 70 | Sales and marketing strategies we’re ditching in Q4 | 00:17:35 | |
Tune in as Lauren talks about the 4 sales and marketing strategies she’s leaving in Q3, and what this means for the strategies in place for Q4. She dives into Instagram algorithm changes, podcasting strategies, client gifting, and sales strategies. Topics discussed:
Get on the Toastworthy email list (our Friday newsletter): https://brandgoodtime.com/#toastworthy Work with us: brandgoodtime.com/work-with-us Connect with us on Instagram: @shesbusyaf @brandgoodtime Sign up for Honeybook for just $1/mo: http://share.honeybook.com/brandgoodtime | |||
| 07 Sep 2022 | EP 71 | How to plan your marketing for the next 90 days | 00:20:34 | |
90% of the success you’re experiencing right now is because of the efforts you put into play 90 days ago. Tune in to learn the process Lauren takes all of her clients through when planning for the next 90 days. Definitely grab a pen and paper or open your notes app to jot some notes down because this one is super robust and will help you plan the next 90 days of your business.
Get on the Toastworthy email list (our Friday newsletter): https://brandgoodtime.com/#toastworthy Connect with us on Instagram: @shesbusyaf @brandgoodtime | |||
| 14 Sep 2022 | EP 72 | Brand evolution and the BTS of what's happening with Brand Good Time | 00:23:17 | |
Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer behavior and trends as new platforms enter the market. In this episode, Lauren talks about forms of brand evolution that service-based businesses go through, why it’s a great thing, and her take on how to adapt to ‘changing times.’ She also dives into discussing the plans for growth at Brand Good Time and what this evolution looks like for them. Topics discussed:
Join our team: brandgoodtime.com/join-our-team | |||
| 21 Sep 2022 | Obsessions anonymous V2 | 00:14:43 | |
Between suffering in the heat and not being able to put down her Chobani Pumpkin Spice Creamer because she IS that b*tch, these are the things Lauren can’t get enough of. This is Obsessions Anonymous Vol 2. Topics discussed:
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| 05 Oct 2022 | The Loreto wedding recap you asked for | 00:36:11 | |
Lauren recaps the events leading up to her wedding and the wedding itself. From the engagement, civil ceremony, engagement party and the church wedding, she's leaving no detail spared. | |||
| 12 Oct 2022 | EP 73 | Boosting visibility, revenue and client success with strategic marketing partnerships | 00:11:39 | |
As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if you strayed, and strayed wildly successfully by involving a strategic partner? Your client needs more than what you offer. It's as simple as that. What if you had control over this and how it impacts your projects for that? That's where strategic partnerships can play a role. Tune in to hear all about strategic marketing partnerships that will not only benefit your clients and customers, but you in the long run. (PS: Some exciting news towards the end of the episode, so make sure to listen all the way!) Topics discussed:
Check out Brand in a Bottle: brandgoodtime.com/brand-in-a-bottle | |||
| 31 Oct 2022 | EP 74 | The difference between brands who struggle and brands who don’t | 00:20:36 | |
Whether your business is big or small, sometimes what good marketing for any size of brand boils down to this: having the time, or having the hands. Or both. Your marketing, especially when you’re busy and you have X amount of client work or orders, should never go quiet. This revolves around understanding your marketing funnel and it’s avenues and how YOU can manage them. Sometimes, we can’t manage them ourselves - so we have to call in the troops. (AKA, outsourcing) So are you ready to figure out how to make your marketing a well oiled, constant working machine? Hit that play button!
Topics discussed:
See all available positions at Brand Good Time: brandgoodtime.com/join-the-team Follow us on Instagram: @shesbusyaf @brandgoodtime Find us online: brandgoodtime.com & shesbusyaf.com Book a call with us: https://calendly.com/brandgoodtime/sales-call | |||
| 02 Nov 2022 | EP 75 | How To Strategically and Efficiently Build a Team with Kira La Forgia | 01:19:19 | |
There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train your team to be resourceful? Join Lauren and her guest, Kira La Forgia of Paradigm Consulting, in a candid conversation about hiring and growing a team. Topic Discussed:
Connect with Kira & The Paradigm Consulting Instagram: theparadigmm Her website & blog: https://the-paradigm.com/ Connect with us: Follow us on Instagram: @shesbusyaf @brandgoodtime Find us online: brandgoodtime.com & shesbusyaf.com Book a call with us: https://calendly.com/brandgoodtime/sales-call | |||
| 09 Nov 2022 | EP 76 | Conferences I have my eyes on for 2023 | 00:22:00 | |
One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferences. In this episode, we talk about the conferences we have our eyes on and how to know what to consider when picking out conferences to attend. Topic Discussed:
Connect with us: | |||
| 16 Nov 2022 | EP 77 | How outbound marketing can be a game changer for your business | 00:17:38 | |
While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences between inbound and outbound marketing, the benefits of each, and how you can start using outbound marketing in your business.
Connect with us: Follow us on Instagram: @shesbusyaf @brandgoodtime Find us online: brandgoodtime.com & shesbusyaf.com Book a call with us: https://calendly.com/brandgoodtime/sales-call | |||
| 23 Nov 2022 | EP 78 | Trying to grow your business? Do this first. | 00:17:04 | |
Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to achieve will not happen. But it can if you buckle down and plan out how to get there - and that’s exactly what I’m here to help you do on today’s episode. Make sure to tune in towards the end for a freebie to help you start planning! Topic Discussed:
Download our metrics mothership: https://brandgoodtime.com/metrics-mothership Connect with us: Follow us on Instagram: @shesbusyaf @brandgoodtime Find us online: brandgoodtime.com & shesbusyaf.com Book a call with us: https://calendly.com/brandgoodtime/sales-call | |||
| 30 Nov 2022 | EP 79 | 5 of our absolute favorite client gifting ideas | 00:15:32 | |
Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to sweet discount codes you can use when planning, you’ll win at client gift-giving this year. (don’t worry - we go above and beyond the typical Starbucks or Target gift card). Topics Discussed:
Referral links (disclaimer: we receive affiliate commission on all of the below]
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| 07 Dec 2022 | EP 80 | Money talk: growing businesses, family and everything in between with Kimberly Tara | 00:41:20 | |
Get ready for a mix of money and motherhood with a special guest Kimberly Tara. We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you don’t have much of it, and why a minivan might not be your best bet for a car when you have a family of six. Whether you’re a parent or not, this is a must-listen.
Connect with Kimberly Tara
Book Recommendations:
Connect with us:
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| 21 Dec 2022 | EP 81 | 7 reasons why tech startups are some of our favorite clients to work with | 00:13:30 | |
At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at different stages. Naturally, start-ups fall onto our plates and they happen to be a favorite to work with because essentially - the possibilities are endless and things can always take a fun and exciting new direction. Whether you’re interested in working more with start-ups, or want to know some ins and outs of the process - dive into today’s episode to learn more! Topic Discussed:
Connect with us: Follow us on Instagram: @shesbusyaf @brandgoodtime Find us online: brandgoodtime.com & shesbusyaf.com Book a call with us: https://calendly.com/brandgoodtime/sales-call | |||
| 04 Jan 2023 | EP 82 | 2023 Trends and Marketing Predictions | 00:24:51 | |
One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platforms to grow your personal brand, how to elevate your customer’s experience (and team experience), and if paid advertising is even important, dive into the new year with these new predictions in your pocket. Topics Discussed:
Check out our 90 Day Plan service: https://brandgoodtime.com/90-Day-plans Join Thought Leaders Collective: https://propegy.thrivecart.com/tlc/?affiliate=brandgoodtime Follow us on Instagram: https://www.instagram.com/brandgoodtime | |||
| 11 Jan 2023 | EP 83 | What scaling looks like from the ground up | 00:29:25 | |
Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for you, it’s important to be strategic in your approach. Learn how to scale a service-based business with these foundational steps.
Topics Discussed:
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| 18 Jan 2023 | EP 84 | 8 things I’ve learned in 8 years of entrepreneurship | 00:22:42 | |
Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn from them, too. Topics discussed
Follow us on Instagram: instagram.com/brandgoodtime | |||
| 01 Feb 2023 | EP 85 | How to determine if your website is successful (or not) | 00:14:24 | |
One of the biggest questions businesses ask is “how do I know my website is sucessful?” In this episode, Lauren breaks down the anatomy of a “successful” website and chats about the most important metrics to track. Download our REVAMPED Metrics Mothership: https://brandgoodtime.com/metrics-mothership How to Install Google Analytics to your website: https://support.google.com/analytics/answer/9304153?hl=en Try HotJar for free: https://hotjar.com/ Book a call with us: https://calendly.com/brandgoodtime/sales-call Topics discussed
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| 08 Feb 2023 | EP 86 | A rant about conflict and leadership | 00:18:32 | |
Conflict is the result of miscommunication. In business (and in life) conflict is inevitable. Tune in as Lauren breaks down solutions for addressing conflict as a leader and ways to be effective when dealing with both. Buy the book (and thank us later): https://amzn.to/3x0a9Tj Connect with me on LinkedIn: linkedin.com/in/laurenloreto Topics discussed:
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| 15 Feb 2023 | EP 87 | How to grow your visibility in 2023 | 00:11:09 | |
Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and how it works with the customer journey. We’ll discuss why it’s important to consider the middle of that journey when developing your visibility plan, and give you some tips on how you can create an impactful strategy without spending too much time or money. We also want to talk about email funnels and social proof—what they are and how they can help grow your business. We’ll give tips on how these strategies work together as well as how they can complement each other when trying to reach new customers or retain existing ones. Grab the metrics mothership: https://www.brandgoodtime.com/metrics-mothership Book a call with Lauren: https://calendly.com/brandgoodtime/sales-call | |||
| 01 Mar 2023 | EP 88 | Should you be running Facebook Ads? | 00:14:38 | |
When it comes to running ads on social media (namely, Facebook Ads), is a dollar better spent on ads or on champagne? As with many questions about life's big decisions, the answer here largely depends on your business and your goals - and what you hope to accomplish with your advertising campaign. Tune in as Lauren talks about some main foundations to set prior to running Facebook Ads, and when to know you're ready. | |||
| 08 Mar 2023 | EP 89 | Breaking the Glass Ceiling: The 6 Most Important Women in Marketing History | 00:14:24 | |
In this episode, Lauren dives into the world of marketing and highlight six women who broke barriers, challenged stereotypes, and made significant contributions to the industry. From groundbreaking advertising campaigns to revolutionary market research, these women have left an indelible mark on marketing history. | |||
| 15 Mar 2023 | EP 90 | How to use ChatGPT as a marketing tool | 00:17:42 | |
AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, and I'm going to break down just how (while still being ethical and true to your brand). | |||
| 22 Mar 2023 | EP 91 | Trend Talk for Marketers: The Future of Web, TikTok, ChatGPT | 00:14:06 | |
In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions. | |||
| 12 Apr 2023 | EP 92 | 5 realistic, efficient ways to grow your email list | 00:12:41 | |
Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your business. Tune in now to learn how to grow your email list. | |||
| 19 Apr 2023 | EP 93 | 7 tips to an engaged and converting email list | 00:18:18 | |
In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and converting email list. So grab your headphones and tune in to learn how to make the most of this powerful marketing channel! | |||
| 03 May 2023 | EP 94 | How to leverage your personal brand to attract new clients | 00:16:10 | |
In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your business. Follow us on Instagram: @brandgoodtime Check out our services: www.brandgoodtime.com Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto | |||
| 17 May 2023 | EP 95 | Empowering Clients and Team Members: Insights from a Client Strategy Manager ft. Lakes Wallace | 00:39:51 | |
The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client relationships, setting healthy boundaries, and work-life harmony. The episode ends with a teaser for a future segment where Lakes and Lauren will share client horror stories. Follow us on Instagram: @brandgoodtime | |||
| 24 May 2023 | EP 96 | Taylor Swift, the Marketing 'Mastermind': 5 Things Brands Can Learn from her Career | 00:32:09 | |
Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic stadium shows. So, whether you're a die-hard Swiftie or a business owner looking to learn from the best, this episode is a must-listen. Tune in and get ready to be enchanted by the marketing strategies of one of the biggest pop stars in the world.
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| 31 May 2023 | EP 97 | How to Build a Business that Runs Without You with Alyson Caffrey | 00:44:53 | |
In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process of building trust and increasing delegation over time. They also touch on The Sabbatical Method, data-driven decision-making, and the importance of taking breaks to avoid burnout. Overall, the conversation highlights the importance of building a solid foundation for a business and prioritizing work-life harmony. Title: Importance of Work-Life Harmony [00:01:54] Alyson and Lauren discuss the importance of work-life harmony for business owners and the need to have pockets of friends for different lifestyles. Title: Mindset Shift for Effective Delegation [00:05:17] Alyson talks about the mindset shift needed to effectively delegate tasks to a team and the incremental process of building trust and increasing delegation over time. Training Wheels for Delegation [00:07:02] Alyson discusses the importance of an iterative process when delegating tasks to a team, using training wheels to guide them. Avoiding Quality Issues When Delegating [00:08:40] Alyson suggests starting with low-hanging fruit and creating a list of non-negotiables to avoid quality issues when delegating tasks to a team. Challenges of Maintaining Quality in a Growing Agency [00:11:53] Lauren and Alyson discuss the challenges of maintaining quality in a growing agency and the importance of having a process in place and someone owning quality. Pushing Buttons and Pulling Levers [00:13:37] Alyson discusses the challenges of delegating tasks to a team and the importance of having a solid foundation before doing so. The Sabbatical Method [00:17:21] Alyson talks about her upcoming book on the sabbatical method and how it can help business owners build systems to function without them, whether for longevity or for exit. Removing the Founder [00:19:44] Lauren raises a question about how to maintain a company's culture and values when the founder is removed, especially in the context of a potential acquisition. Building for Longevity vs. Exit [00:20:43] Alison discusses the importance of determining whether a business is being built for longevity or for an exit strategy. Corporate vs. Small Business Operations [00:21:29] Alison compares the differences between corporate and small business operations and how small businesses can leverage corporate strategies. Simplicity in Decision Making [00:25:38] Alyson and Lauren discuss the importance of data-driven decision making and the power of making quick, informed decisions as a founder. Importance of Simple Operations | |||
| 07 Jun 2023 | EP 98 | 4 Critical Numbers to Track in Your Business with Liz Strong | 00:46:52 | |
In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and word-of-mouth marketing. Overall, Liz's insights provide valuable guidance for creative entrepreneurs looking to grow their businesses in a ~ highly ~ sustainable way. Find Liz on social: https://www.instagram.com/luxandvitadsn/ Subscribe to Liz's newsletter: https://luxandvita.ck.page/b3ce0569dc Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto – Topics discussed: website designer, entrepreneur, leadership, business setup, lead stats, time stats, profitability, service percentage, newsletter, creative entrepreneurs, tracking time, Toggle, Time Camp, data, informed decisions, measuring profitability, formula, hourly rates, finance professional, marketing channels, profitability margins, delegation, relationships, word of mouth marketing, service offering, financial health, Instagram DMs, email list. | |||
| 14 Jun 2023 | EP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AI | 00:20:00 | |
In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save time and improve efficiency, emphasizing the importance of ramping up efforts in Q3 to prepare for the busy season in Q4. | |||
| 21 Jun 2023 | EP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey Thibodeaux | 00:51:57 | |
Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they can have on a business's credibility and pricing perception. The most valuable lesson from this episode is the importance of taking ownership of mistakes and using them as an opportunity to improve and grow. Tune in for more tips and insights from these two successful entrepreneurs. Find her on social: instagram.com/honeywavecreative Check out her new website: honeywavecreative.com
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| 28 Jun 2023 | EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield | 00:40:03 | |
This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of being mindful and ethical when sharing stories from vulnerable communities and how Kindred Exchange is using innovative strategies to reach more people and raise awareness for their cause. Overall, this is a highly informative episode surrounding the non-profit space, but with lines that can be drawn to any business seeking to ethically market themselves.
Topics Discussed: She's Busy AF, podcast, Abby Littlefield, Executive Director, Kindred Exchange, nonprofit organization, ethical, sustainable, mission work, development, business training, entrepreneurs, vulnerable communities, conversation, consulting, cohorts, Uganda, graduation, impact, data, storytelling, consent, nonprofit marketing, mindful, technology, community involvement, volunteers, donors, Instagram, email list, monthly giving, cohorts in Uganda, Laos, Dominican Republic, business curriculum, multiple languages, podcast network, Ethical Narratives, cross-cultural setting. | |||
| 05 Jul 2023 | EP 102 | Adding new services - the bold path to success... or overwhelm? | 00:19:46 | |
In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability. | |||
| 12 Jul 2023 | EP 103 | What to do when you hit a sales slump | 00:12:23 | |
This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. | |||
| 19 Jul 2023 | EP 104 | Tech talk: tools we use and recommend for service-based businesses | 00:17:40 | |
In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management.
Follow us on Instagram: @brandgoodtime @shesbusyaf Topics discussed: tech tools, software, communication, sales, marketing, client services, technology, efficiency, strategic team members, Loom, whereby, Slack, Monday.com, HoneyBook, Calendly, video screen sharing, recording, call communication software, Zoom, team management communication, project management software, questionnaires, invoicing, automation capabilities, scheduling sales calls, Flodesk, Klaviyo, Buzzsprout, podcast uploading, podcast show notes, SEO optimization, Pod Squeeze, transcription, titles, topics discussed, notable quotes, G Suite, email, collaboration, Google Docs, Google Sheets, Miro, Adobe Creative Suite, website wireframing, design, Canva, social media scheduling, Sprout Social, Social Pilot, Copy.ai, content creation, ideation | |||
| 26 Jul 2023 | EP 105 | Mastering the art of conversion copywriting: insights from Kori Whitby | 00:33:51 | |
In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.com | |||
| 02 Aug 2023 | EP 106 | How to simplify your marketing strategy for better sales & product visibility | 00:14:57 | |
In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action. | |||
| 09 Aug 2023 | EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope | 00:18:56 | |
Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode, Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing. The hosts express their admiration for Barbie's attention-grabbing tactics and the sense of gamification involved. They also discuss the transition from brand partnerships to organic, earned marketing. The conversation then shifts to the future of Mattel's marketing, including plans for more movies featuring different Barbie products. | |||
| 16 Aug 2023 | EP 108 | How team retreats can strengthen a remote work dynamic | 00:18:19 | |
In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building activities, conducted web audits for local businesses, and had a company vision chat. Tune in to learn more about their team retreat and lessons learned!
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| 23 Aug 2023 | EP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie Hicks | 00:45:14 | |
What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting expectations in strategic partnerships. They also touch on practical aspects such as invoicing, software subscriptions, and sharing ideas. Follow BGT on Instagram: @brandgoodtime @shesbusyaf
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| 30 Aug 2023 | EP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke Jackson | 00:44:03 | |
Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My Life Be Like," where she fearlessly shares her personal journey. Tune in now! Obsess over Brooke, just like Lauren does:
Find us online:
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| 06 Sep 2023 | EP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray | 00:47:14 | |
Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist. They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stories and his own personal journey with storytelling. Don't miss this episode and stay until the very end to hear Kyle tell his very own story!
Find Lauren online:
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| 20 Sep 2023 | EP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra Robbins | 00:27:48 | |
In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.
Join their program! BFBLaunch.com Find Lauren online:
Leveraging Black Friday for Service Providers [00:05:10] Creating Chaos-Free Black Friday Launches [00:08:36] Give yourself plenty of time [00:09:28] Strategic launching for Black Friday [00:10:17] Considerations for Black Friday campaign [00:11:08] The confidence boost and changing the way of doing business [00:17:34] Taking time off during the holidays [00:18:11] Success stories of Amanda and Cassie [00:19:32] The Black Friday launch strategy [00:25:35] The impact of Black Friday on online businesses [00:26:46] Topics Discussed: | |||
| 27 Sep 2023 | EP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley Dagan | 00:45:11 | |
There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with entrepreneurship but also talk about the fun of it all (especially when it comes to building a team!)
Find Lauren online:
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| 04 Oct 2023 | EP 114 | Ask Me Anything: Startup Edition | 00:35:33 | |
From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business.
ALL THE LINKS PROMISED:
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| 18 Oct 2023 | EP 115 | Navigating the Challenges of Parenting and Entrepreneurship: Tips from a Parenting Coach with Fran Rubio-Katz | 00:34:22 | |
In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventually helping other teachers and parents. They also discuss strategies for finding balance and minimizing mom guilt, societal expectations on mothers, the importance of a support network, and measuring success. Topics discussed: parenting coach, challenging children, mom guilt, background, teacher, discipline, conscious discipline, classroom management, parent coach, balance, minimize mom guilt, second child, sickness, societal expectations, perfect mother, entrepreneur, mindset, work-life balance, breaking barriers, non-traditional career, societal norms, identity, passion, progress, shared responsibilities, technology, social skills, support network, friends, career-oriented, purpose, balance, measuring success, personal growth, fulfillment. | |||
| 25 Oct 2023 | EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber | 00:41:38 | |
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management. Find Lauren online:
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| 31 Oct 2023 | EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories | 00:22:03 | |
In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients. | |||
| 08 Nov 2023 | EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett | 00:49:53 | |
In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location!
Find Lauren online:
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| 22 Nov 2023 | EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit | 00:42:17 | |
Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.
Find Lauren online:
Timestamps
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| 29 Nov 2023 | EP 120 | How to leverage email marketing to close more leads [Service Provider Edition] | 00:24:18 | |
This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.
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| 06 Dec 2023 | EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant | 00:39:14 | |
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.
Find Lauren online:
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| 13 Dec 2023 | EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024 | 00:21:52 | |
Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.
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| 20 Dec 2023 | EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali | 00:35:31 | |
While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the private and public health insurance markets. She also highlights the need for insurance to cover unexpected medical expenses and the value of working with a professional agent.
Find Lauren online:
Timestamps
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| 03 Jan 2024 | EP 124 | Should Brands Hire Internally or Outsource for Marketing? | 00:11:16 | |
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.
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| 10 Jan 2024 | EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer | 00:33:48 | |
If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.
Find Lauren online:
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| 24 Jan 2024 | Insights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024 | 00:16:05 | |
Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT!
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| 31 Jan 2024 | EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells | 00:28:26 | |
In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools, and the importance of clear communication platforms.
Find Lauren online:
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| 07 Feb 2024 | EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis | 00:33:25 | |
Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets. Find Lauren Ellis online:
Find Lauren Loreto online:
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| 14 Feb 2024 | EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV | 00:44:58 | |
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)
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| 20 Feb 2024 | EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer | 00:48:14 | |
In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise. Find Melissa online:
Find Lauren Loreto online:
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| 28 Feb 2024 | EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time | 00:30:57 | |
As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.
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| 06 Mar 2024 | EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty | 00:45:23 | |
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive! Find Bella online:
Find Lauren Loreto online:
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| 13 Mar 2024 | EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales | 00:17:17 | |
On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies.
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| 20 Mar 2024 | EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith | 00:41:29 | |
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field. Find Lexie Online
Find Lauren Loreto online:
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| 27 Mar 2024 | EP 135 | How to Market Your Business on a Shoestring Budget | 00:11:36 | |
Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'. Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it’s time to get busy, get creative, and grow with tactics that are as affordable as they are effective.
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| 03 Apr 2024 | EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson | 00:38:43 | |
We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken. Find Weston online:
Find Lauren Loreto online:
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| 17 Apr 2024 | EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl | 00:38:47 | |
Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. Find Erin Diehl Online:
Find Lauren Loreto online:
Timestamps:
Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey. | |||
| 15 May 2024 | EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard | 00:38:01 | |
When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present. Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how simple starts with exercise and a solid grasp on our 'why' can revolutionize both our productivity and sense of satisfaction. Find Lauren Loreto online:
Find Ashleigh Hubbard online:
Timestamps:
Topics discussed: wellness, business success, entrepreneurs, healthy lifestyle, motivation, fitness, balanced nutrition, energy levels, self-care, mindset, intrinsic motivation, extrinsic motivation, sleep, physical activity, balanced meals, protein, carbohydrates, vegetables, fruits, healthy fats, mindful eating, meal planning, batch prepping, neutral mindset, A-Hub Nutrition, The Wellness Diaries, social media | |||
| 01 May 2024 | EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger | 00:40:03 | |
Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.
Find Mariana online:
Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success | |||
| 25 Sep 2024 | EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks | 00:52:42 | |
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.
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| 20 Jan 2025 | MAPPED OUT Podcast - Official Trailer | 00:01:16 | |
When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches. Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.
Lauren Loreto - Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise. With almost 10 years of agency experience and a keen eye for untapped potential, she's helped countless brands transform from "profitable and growing" to "scaling successfully."
Subscribe now wherever you get your podcasts and join us for relatable conversations, fresh perspectives, and tools you can implement right away. Your journey to better marketing starts here. #MappedOutPodcast #MarketingStrategy #BusinessGrowth #MarketingPodcast #BusinessPodcast | |||