Making the Brand | Marketing with a Pop Culture Twist (Brianne Fleming)
Explorez tous les épisodes de Making the Brand | Marketing with a Pop Culture Twist
| Date | Titre | Durée | |
|---|---|---|---|
| 17 Aug 2020 | #33 - The Problem with the MTV Video Music Awards | 00:07:59 | |
MTV was once known as "music television," but not anymore. Yet, on one night of the year, they host a music awards show. In this episode, I explain why no one seems to care about the MTV VMAs anymore, and why staying true to your brand purpose is so important. | |||
| 24 Sep 2020 | #36 - TRL's Magic Formula for Raving Fans | 00:08:01 | |
If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris. But TRL really wasn’t about the music. It was about the fans. In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level. | |||
| 21 Dec 2022 | #74 - Taylor Swift's Genius Writing Categories & Easier Content Creation | 00:13:30 | |
I'm always trying to understand Taylor Swift's genius writing brain. In this episode, we review the writing categories she uses to group her lyrics and help make the writing process a bit more imaginative. And the best part? We can take inspiration from her framework and apply it to our own content creation. I explain how! Episode resources: For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 02 Oct 2019 | #3 - This BSB Song is Actually About Marketing | 00:05:30 | |
It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the workplace. At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. Take a listen to hear the advice for yourself. | |||
| 07 Feb 2024 | #101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy | 01:00:18 | |
Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country! From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! Follow Kassie Epstein on Twitter @kassieepstein Follow Abbey Thistle on Twitter @acthelin For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 31 May 2023 | #90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira | 00:30:50 | |
When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond. We cover topics like:
Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 09 Nov 2022 | #68 - Turn Your Leads into Believers, Inspired by Ted Lasso | 00:07:41 | |
In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe. It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing. In this episode, we break down the difference between brand marketing and direct response marketing. We also go over how they work together to turn leads into believers and then buyers. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 22 Mar 2023 | #84: Uncovering the Art of Storytelling in American Idol Auditions | 00:16:11 | |
We're watching TV like it's 2002! In this episode, we delve into the world of American Idol auditions to explore the role of storytelling in the competition. From heartwarming personal anecdotes to inspiring journeys of overcoming adversity, we discover how contestants use their stories to capture the hearts and attention of both the judges and the audience. We explore how the power of storytelling can make a contestant more memorable and build a deeper connection with their audience, helping them stand out from the rest of the pack. Tune in to discover the lessons in vulnerability and storytelling that you can apply in your own life and career. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. Clips used in this podcast for critique and commentary are not our property and are being used under fair use. Ownership of these clips remains with their original owners. | |||
| 12 Jul 2020 | #29 - How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout | 00:40:25 | |
For the second consecutive year, Forbes has named Dwayne "The Rock" Johnson as the world's highest paid actor. He's clearly doing something right! But it all started in the wrestling ring. The Rock and countless other wrestlers have built powerful brands. From their memorable catchphrases, unforgettable outfits, and electrifying stage presence, they each use their platform to create loyal fans. In this episode, I talk with Dustin Stout, an entrepreneur, social media expert, speaker, digital marketing consultant, and wrestling fan. We're reflecting on some of the genius branding moves we can learn from The Rock, Stone Cold Steve Austin, Hulk Hogan, and other wrestling greats. Visit Dustin's website! www.dustinstout.com | |||
| 30 Oct 2019 | #8 - The Science Behind Red Bottom Shoes | 00:07:35 | |
Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all. | |||
| 15 Feb 2023 | #79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton | 00:29:09 | |
Is there anything Swifties can't do? In this episode, I chat with Victoria Morton — a marketer by day and Taylor Swift dance party host by night. She co-founded TSwift Dance Party CA and offers a safe space for Swifties to scream the lyrics on the dance floor. Hear the story of how Victoria turned her passion for Taylor's discography into a community of fellow fans. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 26 Jul 2023 | #92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement | 00:12:41 | |
In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media. What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience. We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement. We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media! This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 10 Jan 2021 | #44 - The Marketing Wizardry of Harry Potter w/ Jake Zachariah | 00:58:19 | |
In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP. | |||
| 21 Feb 2024 | #102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart | 00:56:22 | |
Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links! BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ https://www.homemadesocial.com/blog
TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter https://twitter.com/anniemaisocial/status/1750195832995852611?s=20 https://www.girlpowermarketing.co.uk/newsletter
https://geekout.mattnavarra.com/
PODCAST: Talking Points https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292
NEWSLETTER: ICYMI | weekly creators and social media pro insights https://liahaberman.substack.com/ PODCAST: “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising and research NEWSLETTER: Social Cat | influencer insights https://influencerinsights.thesocialcat.com/
https://themarketingmillennials.com/podcast/ Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart:
For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field. | |||
| 13 Sep 2021 | #55 - Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor | 00:05:54 | |
You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but it's actually about personal branding. Here are some personal branding lessons inspired by this iconic film! For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 08 Mar 2021 | #48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled | 00:13:16 | |
Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way. In this episode, we break down some brands who have done it right, along with some examples of what NOT to do. | |||
| 02 Aug 2023 | #93 - How Taylor Swift Manifested my Viral Moment | 00:21:15 | |
It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 16 Jun 2020 | #27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally | 00:39:23 | |
We all have that friend who gives us closet envy because of their amazing sneaker collection 😍 On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them. We discuss:
Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally. For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET! | |||
| 28 Dec 2022 | #75 - Equinox's NYE Backlash and the Future of Fitness | 00:13:14 | |
If fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout.
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| 18 Jan 2021 | #45 - What the Spice Girls Teach Us About Brand Purpose | 00:07:48 | |
If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose. In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. | |||
| 05 Feb 2020 | #15 - 6 Steps to Create Brand Superfans | 00:09:36 | |
Fangirls aren't just for boy bands. Nope, BRANDS need them too. Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads. Here are six steps to turn ordinary customers into passionate groupies. Read more on BrianneFleming.com | |||
| 01 Oct 2019 | #1 - Brands Are Taking DNA Tests Thanks to Lizzo | 00:10:38 | |
Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter. | |||
| 16 Apr 2020 | #20 - OMG! Janice from Friends is a Personal Branding Muse | 00:07:48 | |
It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan favorite! From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself. Here are some things about Janice that make her a shining example of how to build a personal brand. Transcript: www.briannefleming.com | |||
| 07 May 2020 | #22 - Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland | 00:53:04 | |
In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland. If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles. We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content. | |||
| 11 Jan 2023 | #76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community | 00:46:15 | |
Every fandom has their community where they go to connect with other fans to talk about their favorite thing. There's usually someone who has to lead the charge, be a source of information, and create excitement within the fandom. And as a Backstreet Boys fan, I’m excited to chat with Karah-Leigh Hancock, who is the owner of BSB Fangirls and also the author of an upcoming book celebrating BSB’s 30-year legacy. Pre-order your copy here! The book drops on April 11th. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 01 Apr 2020 | #19 - How Boy Meets World Will Help Your Brand Stay On-Message | 00:37:43 | |
I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World. In this episode, I'm talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand. Follow Terry online at www.terryschillingwrites.com | |||
| 16 Jun 2021 | #53 - Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand | 00:08:47 | |
If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because you couldn't land on the perfect name for it. Well, it's a beautiful day to stop overthinking and just do the damn thing! Here's my best advice on how to pick a name for your brand that not only works, but helps you get going! For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 06 Oct 2019 | #5 - Pumpkin Spice Up Your Life | 00:05:43 | |
Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME! In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own. | |||
| 14 Dec 2022 | #73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox | 00:46:00 | |
Liz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers! Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. I found myself taking notes throughout this episode. For more of Liz's wisdom, be sure to follow her, subscribe to her email list, and even consider joining her incredible email marketing membership. She is truly the Fresh Princess of Email! Follow Liz: @thelizwilcox on Instagram Check out her website! https://lizwilcox.com/ For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 11 Aug 2021 | #54 - How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content | 00:10:17 | |
Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media? In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 26 Oct 2022 | #66 - MMMBop Your Marketing and Fundraising | 00:13:09 | |
Is Hanson a boy band? Maybe, maybe not... but one thing is for sure, nonprofits are always looking for creative ways to fundraise! In this episode, I'm sharing a story about the genius way my classmates raised money with a little help from MMMBop, along with some other nuggets of marketing wisdom for those working in the nonprofit world. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 21 Dec 2020 | #42 - How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel | 00:47:58 | |
The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success. We dig into specifics like brand voice and other takeaways for content creators. Follow Jon-Stephen on Twitter at @jsstansel | |||
| 03 Oct 2019 | #4 - NBC's This Is Us & Storytelling | 00:08:10 | |
Grab a box of tissues! If you're a fan of NBC's This Is Us, you're going to want to hear how you can take these pointers from the show to upgrade your brand's storytelling. This episode also features tips from the book called Stories That Stick by Kindra Hall. | |||
| 04 Mar 2021 | #47 - BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt | 00:14:48 | |
My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode! We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!
Check out Britt online here: | |||
| 12 Oct 2022 | #64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely | 00:55:44 | |
This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely. We met online in a BSB fan group and now she is my go-to concert sidekick. And honestly, Danielle is the reason this podcast exists. In this episode, we discuss how the Backstreet Boys became the best-selling boy band of all time. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 16 Nov 2022 | #69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜 | 00:31:30 | |
Kevin Graham manages social media for MANSCAPED — a men's grooming company that sells... ball trimmers. Even as a woman who is clearly not the target user, I can't help but love MANSCAPED's content. Hear Kevin share how he uses creativity, pop culture, and some occasional NSFW humor to bring the brand to life. Follow Kevin on Twitter! https://twitter.com/communitykev_ Follow MANSCAPED: https://twitter.com/manscaped For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 30 Nov 2022 | #71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski | 00:45:10 | |
In the fall of 2021, my paths crossed with Leigh Dorough — an entertainment executive turned entrepreneur, and proud wife of Howie Dorough from my beloved Backstreet Boys! Leigh told me she was working on launching a new brand that was close to her heart — ESLLA. And it's now come to life! I had to invite her on the show to tell us about it! ESLLA stands for Ethically Sourced Luxury Leather Alternatives and offers gorgeous vegan handbags you can truly feel good about. I got the chance to chat with Leigh and her amazing co-founder and friend, Charlotte Wienckoski, about their journey introducing ESLLA to the world. I'm so inspired by how Leigh and Charlotte are innovating and making a difference with ESLLA. They're bridging the gap between luxury and sustainability, without sacrificing beauty or style. Listen to this episode to hear them reveal the surprising material they use to make ESLLA products, as well as the story behind the brand and their incredible partnership. And in true Making the Brand fashion, expect some fangirling, too! Learn more about ESLLA on their website: https://eslla.com/ For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 20 Mar 2024 | #104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison | 00:51:55 | |
In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers. We'll Cover:
Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry. Connect with Ted: This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF | |||
| 17 May 2023 | #89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey | 00:50:22 | |
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears. In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry. We discuss:
Follow Cassie: Instagram | Twitter | LinkedIn This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 22 Dec 2019 | #11 - Why Instagram Boomerangs are the Worst | 00:09:38 | |
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me. Here's why Boomerangs are failing your audience, plus what to post instead. | |||
| 06 Mar 2024 | #103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses | 00:13:40 | |
Would you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him! But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida. I also share how you can inspire your own customers to leave reviews and amplify your business! This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation! Work smarter with tools that help you: • Create targeted segments without sifting through lists • Write and A/B test subject lines • Determine the best send time • Develop smart SMS campaigns AND replies • Translate audience data into actionable insights See how it works: https://bit.ly/3T1N5hF | |||
| 31 Aug 2020 | #35 - A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings | 01:05:09 | |
Gross, yet oddly satisfying... why are some people so obsessed with Dr. Pimple Popper? On this episode, I had the pleasure of interviewing Andrew Stallings, founder of Athelo Group and unapologetic Dr. Pimple Popper fan. He shared some thought-provoking lessons behind the show and how Dr. Sandra Lee built her massive brand. Even if Dr. Pimple Popper makes your stomach turn, you'll still appreciate the marketing and branding takeaways Andrew shares on this episode! You can catch up with Andrew on Twitter at @astallings88. | |||
| 02 Mar 2021 | #46 - Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt | 01:05:12 | |
We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?! Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website. Check out Britt online here: | |||
| 15 Mar 2023 | #83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling | 00:51:31 | |
Get ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my friend Dana Bowling - a former casting director, pop culture enthusiast, and video and personal branding coach. In this episode, Dana shares her insights on the enduring influence of MTV's The Real World and its impact on pop culture and marketing. We discussed the following:
Join us as we delve into the cultural significance of this groundbreaking reality TV show and explore what marketers can learn from its success! Follow Dana!
This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 11 Oct 2019 | #6 - DWTS & Your Personal Brand | 00:14:06 | |
If you think Dancing With the Stars is for washed up celebrities, you're wrong. It turns out there's a huge lesson we can learn about personal branding from the brave contestants who appear on the show. | |||
| 23 Apr 2020 | #21 - Celebrity Fashion Statements that are Part of Their Brand Identity | 00:09:32 | |
Personal branding doesn't have to be complicated. Sometimes it's just in what you wear! Here are some fashion statements that have become signature identifiers for these celebrities. Transcript: www.briannefleming.com | |||
| 25 May 2020 | #24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon | 00:45:16 | |
Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her. For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career. We touch on subjects like:
Tune in to hear us dish about what we can learn from Queen Bey! Follow Kimberly on Twitter at @ksolarz | |||
| 12 Oct 2020 | #37 - The Gaming Community: Past, Present, & Future w/ Joechuck Norris | 00:44:06 | |
For decades now, culture has bonded over video games. There's was like gathering your friends together at a sleepover and staying up all night trying to beat a level in a game of Nintendo. Today, the gaming community is still strong, but it's playing out in bigger ways thanks to the live-streaming platform, Twitch. In this episode, I interview gaming and streaming expert, Joechuck aka the Fighting Wordsmith. He shares how to build a community both on and off Twitch, and some predictions about this platform that EVERYONE needs to watch. | |||
| 10 Aug 2020 | #32 - Pop-Up Video’s Lesson for Content Creators | 00:10:58 | |
The mark of any interesting piece of content is that it serves a purpose. Whether it be to entertain, inspire, connect, or educate, you want to publish content that feeds your audience. Do you remember on Pop-Up Video on VH1? The show shares fun facts during music videos. The facts were far from academic, but they still educated the viewer. They provided context and insights that made the music video more enjoyable. From your email campaigns, to social content and YouTube videos, incorporating facts is a surefire way to enhance your content. Listen to learn why! | |||
| 21 Apr 2022 | #59 - It's Gonna Be a MEME! w/ Kianna Davis | 00:41:32 | |
Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake. Hear the story about how she came up with this meme in 2012, and the cool things that have happened since. We also touch on the importance of giving credit to creators like her. Follow Kianna on Instagram at @astro_kianna For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 01 Jun 2021 | #51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush | 00:08:30 | |
OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one! Follow me on Twitter for more branding fun, @brianne2k | |||
| 06 Dec 2023 | #96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis | 00:32:28 | |
In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come with ending a relationship in the age of social media. What to Expect:
Whether you're personally navigating a divorce, supporting someone through it, or just curious about the evolving dynamics of relationships, this episode is a must-listen. Visit Kara's website: https://www.karafranciscoaching.com/ Follow Kara on Instagram: @karafranciscoaching Connect with Kara on LinkedIn Special thanks to Fresh Starts Registry and their founders Olivia and Jenny for inspiring this episode and connecting me to Kara! If you're navigating a life change, check out their site here. And if you're on the job hunt in the marketing world, check out Olivia's job listing site, YentaList.com! | |||
| 22 Feb 2022 | #58 - Taking Marketing on Tour w/ Jess of Roadie Social | 01:04:35 | |
In this episode, I had the chance to interview Jess Sanfilippo, the founder of Roadie Social. Jess is setting out to help musicians create better experiences and foster a deeper connection with fans through social media. She shares her entrepreneurial journey — spoiler alert – Harry Styles is a big part of it! We also hear Jess's tips for how any brand can build stronger relationships with their audience. Check out Roadie Social at roadiesocial.com Twitter and IG: @roadiesocial For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 19 Oct 2022 | #65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson | 00:38:22 | |
In this episode, social media pro Codi Dantu-Johnson shares five marketing lessons we can learn from Missy Elliott... and these lessons are so great that even Missy Elliott herself agreed! Codi also shares some the hard truths about social media right now. Follow Codi on Twitter at @codishaaa Work with Codi — Mini Media Marketing For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 02 Dec 2021 | #56 - All The Small Things Content Creators Have to Do | 00:12:29 | |
From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes beyond just the idea and the piece of content itself. Just when you thought your work was done, you also have to complete several smaller steps and details to optimize your work. As Blink-182 said, "Work sucks, I know." Here are all the small things that can make or break your content. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 09 Nov 2020 | #39 - How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson | 00:39:35 | |
One of the most powerful things a person or brand can do is activate their customers or fans to do their marketing for them. In this episode, I interview business owner / Harry Styles fangirl, Kelsey Anderson. She shares how Harry Styles (formerly of boy brand, One Direction) activated his fans to promote his album and make him a solo superstar. We break down these marketing efforts with takeaways that any business owner or brand can apply when marketing their own company. Follow Kelsey on Twitter here! Also, check out the fangirl thesis she mentions in the episode. | |||
| 20 Dec 2023 | #98 - Behind the Beads: Little Words Project's Big Pop Culture Impact | 00:51:39 | |
It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string."
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| 06 Nov 2019 | #9 - How to Market Yourself Like Elle Woods | 00:07:30 | |
I admit, Elle Woods is probably not the most scholastic example of a successful person. For starters, she’s a fictional character, but it turns out there is a lot we can apply from her story in Legally Blonde. The entire premise of Legally Blonde is rooted in goal setting and proving yourself, despite doubt or lack of experience. If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods. | |||
| 08 Feb 2023 | #78 - The Data Behind Dating ❤️🔥 w/ Michael Kaye of OkCupid | 00:37:38 | |
No matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid! Michael is the Head of Global Communications and is sharing the brilliant ways they use data and insights to engage their app users. In this episode, we cover:
Psst... Michael is also sharing a special gift if you're out there looking for love! This episode will fascinate you 💗 Follow Michael on Twitter at @MichaelKayePR For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 22 Mar 2021 | #50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty | 00:56:21 | |
Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY! Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean. In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand. I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN | |||
| 19 Jul 2023 | #91 - Marketing in a Barbie World w/ Moshe Isaacian | 00:30:01 | |
Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture. Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement! So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie. Connect w/ Moshe: LinkedIn: https://www.linkedin.com/in/mosheisaacian/ Twitter: https://twitter.com/MosheIsaacian This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter | |||
| 07 Dec 2022 | #72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak | 00:50:45 | |
When Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf of her client... Harvard Online. Her thread comparing Taylor Swift albums as Harvard courses went viral. Hear Nicole tell the story and share why brands are Swifties too. Subscribe to Nicole's social media and mental health newsletter, Social Media Detox. Follow Nicole on Twitter at @NicoleTabak For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 15 Mar 2021 | #49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle | 00:11:48 | |
If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building. The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence. In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. | |||
| 03 Nov 2020 | #38 - The Fresh Prince of Bel-Air on Brand Storytelling | 00:08:15 | |
The Fresh Prince of Bel-Air theme song is beloved by many, but its lyrics contain an important message for marketers. In this episode, we break down storytelling techniques inspired by Will and how his life got flipped-turned-upside-down. | |||
| 10 Jan 2020 | #13 - Every Social Media Platform Explained as a Friends Character | 00:14:10 | |
Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. Download your free brand voice word bank here! | |||
| 24 Jan 2024 | #100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase | 01:00:30 | |
In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain. Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals. Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. Follow Ben on Twitter @BenGChase For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 31 Aug 2022 | #63 - How to Be Extremely Online Like Lizzo | 00:09:55 | |
Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo is everywhere! How does she do it?! Here's how you can become a more efficient content creator so you can build your own community. This episode was brought to you by Attentive — a company helping thousands of innovative brands drive sales with text messaging. Did you know over 81% of consumers opt into text messages from their favorite brands? Level up your marketing with the power of SMS! With the holidays coming up, now’s the time to plan how you'll use SMS this shopping season. Fortunately, Attentive made a helpful guide called the "Holiday Marketing Reboot"- full of all the examples and tips you need. AND it has a 90s nostalgia vibe, which I love. Check it out at attentive.com/holiday! | |||
| 14 Dec 2023 | #97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker | 00:48:49 | |
In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse. In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the distinguishing elements that make a good apology vs. one that misses the mark. Key Points Covered:
🎧 Whether you're a PR pro or simply fascinated by the dynamics of fame and forgiveness, this episode offers a thought-provoking exploration into the art of making amends in the public eye. Follow Beth Booker on Twitter: @itsbethbooker Check out Gracie PR: https://www.graciepr.com/ | |||
| 29 Feb 2020 | #16 - 6 Reasons to Leverage Pop Culture in Your Marketing | 00:14:22 | |
I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies. In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples! Show notes: https://briannefleming.com/pop-culture-and-social-media/ | |||
| 23 Nov 2022 | #70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez | 00:38:42 | |
From Seventeen to Tiger Beat, YM, J-14 and more, an entire generation of teen girls grew up reading magazines. I spoke with Angel Martinez, who wrote an incredible article on this subject for Vice. She shares the history of teen magazines, how brands started targeting teenagers, and how they've evolved over the years. Read the Vice article here: The Teen Magazine Raised an Entire Generation of Girls For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 05 Apr 2023 | #86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel | 00:52:01 | |
Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news! In this episode, we discuss
Dhruv’s newsletter is one of my favorite resources! It features breaking news about celebrity brands, and it’s the most interesting way to stay in-the-know. Subscribe here: Celebrity Packaged Goods newsletter Follow:
This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career. LEARN MORE: https://info.jou.ufl.edu/PopChat | |||
| 17 Jan 2020 | #14 - Just Dance: What Makes TikTok Tick | 00:11:03 | |
If you didn’t make up dances with your friends, did you even have a childhood? Well, kids these days are making dances, posting them on TikTok and becoming viral sensations. But why? Is it really that simple? In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date. | |||
| 01 Feb 2023 | #77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL | 00:48:03 | |
We've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're willing to spend big bucks on everyone's favorite new (but old!) music format: vinyl records. 43.46 MILLION vinyl albums were sold in 2022! In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you! Why have we seen a huge resurgence in this music pastime? Nick says: "Vinyl is a tangible format... it's nostalgic, it's much more appealing, deserving of attention than just purely listening to music online." I have to agree that listening to a vinyl record on a turntable is an easy way to elevate your experience as a music fan. And with VNYL, you can unbox something special every month. Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we're so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records. Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records! P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀 For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 29 Mar 2023 | #85 - Celebrity Audition Stories That Will Inspire Your Job Search Game | 00:18:10 | |
Get ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's get ready to help you land that dream job! This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career. https://info.jou.ufl.edu/PopChat | |||
| 24 Aug 2022 | #62 - Kelly Clarkson Proves Karaoke is Your Key for Better Social Media Content | 00:11:20 | |
Kelly Clarkson is more than just one of the greatest voices of our generation. She is also an Emmy-award winning talkshow host. A big part of the show's promotional strategy is their daily #Kellyoke segment where she does her own rendition of a popular song. Listen to this episode to hear how karaoke may be a game-changer for your own social media content. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 24 Dec 2019 | #12 - This Christmas Card Trend Can Help Your Marketing | 00:12:31 | |
Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator. In this episode, we discuss break down the Christmas card trend and why it's effective. You can apply the same learnings to your marketing message. See full post: www.briannefleming.com | |||
| 07 Jun 2021 | #52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand | 00:08:44 | |
Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements. Are your communication efforts backfiring on you? Learn more in this episode! For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 03 Aug 2020 | #31 - Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky | 01:09:15 | |
In this episode, I chat with photographer and brand builder, Julia Chesky, about her favorite things: fashion, marketing, and the movie Clueless! We celebrate the 25th anniversary of Clueless by breaking down some of the movies main themes and relating them back to personal branding. It turns out, your personal brand doesn't need reinvention -- your authentic self is enough! Follow Julia: | |||
| 24 Jul 2020 | #30 - '80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews | 00:54:21 | |
We're hitting rewind on this episode to talk about the raddest decade: the '80s! I'm interviewing Chris Clews, who is an '80s pop culture expert. From Prince to The Princess Bride, Chris shares biz and marketing takeaways. We discuss:
For more '80s fun, follow Chris Clews! Twitter: @80spopculture | |||
| 01 Oct 2019 | Introduction: Meet Brianne + What to Expect on the Show! | 00:05:21 | |
Twenty years ago, I was a young teeny bopper reading all the teen magazines I could get my hands on: Tiger Beat, J-14, Bop. My fascination with 90s and early 2000s pop culture inspired more than just my childhood crushes -- it led me to pursue a career in marketing. On this episode, meet your fellow fangirl, Brianne Fleming, and hear about the marketing lessons I'll share on this podcast. Every takeaway will be wrapped up in a memorable pop culture reference, past or present. Follow me at www.briannefleming.com | |||
| 13 Jun 2022 | #61 - How to Repurpose Content Like Jerry Seinfeld | 00:12:38 | |
As marketers, there are SO many channels to keep up with, it can be exhausting. Do you need fresh ideas EVERY single day? Take it from a comedian as successful as Jerry Seinfeld... the answer is no! In this episode, we talk about how to repurpose content to make you a more efficient and strategic content creator. Subscribe to my newsletter for more marketing and content wisdom inspired by pop culture! | |||
| 08 Dec 2020 | #40 - Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold | 00:10:09 | |
AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman. In this episode, I break down branding takeaways from the launch of his new live, Ava Dean Beauty. I share four characteristics of his company launch that explain why it's a success. | |||
| 15 Oct 2019 | #7 - What Bloggers Can Learn from Carrie Bradshaw | 00:32:07 | |
Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world. I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you're inspired to start your own blog! | |||
| 26 Apr 2023 | #87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY] | 00:42:22 | |
Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake. Hear the story about how she came up with this meme in 2012, and the cool things that have happened since. We also touch on the importance of giving credit to creators like her. Follow Kianna on Instagram at @astro_kianna For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 22 Feb 2023 | #80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa | 00:34:01 | |
Does your company have a dedicated influencer marketing team? Despite being one of the most influential people on the planet, Kim Kardashian is investing in influencer marketing for her shapewear brand, SKIMS. On today's episode, I chat with Ngozi Musa, a Harvard grad and influencer marketing manager about sociology and social media, the latest trends in the creator economy, and why bigger influencers aren't always better. She also shares her three categories to keep in mind when sourcing influencers for your brand. Connect with her at @ngozimusa on Instagram and TikTok For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 02 Jun 2020 | #25 - Is Michael Jordan the Meme King? w/ Jared Gaon | 00:22:06 | |
The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came tons of memes to circulate on social media! In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming. If you've ever wondered what it's like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he's built a following, and some of the opportunities that have come his way. | |||
| 18 Dec 2019 | #10 - The Small Business Instagram Lesson Inspired by You've Got Mail | 00:12:32 | |
I consider this a public service announcement! Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan's character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover? Well, Instagram wasn't around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong! Take a listen for some amazing tips small businesses can apply to grow on Instagram. | |||
| 10 Jan 2024 | #99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim | 00:42:43 | |
In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee. Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red. From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her unique approach to engaging with fans, working with diverse artists, and offering valuable advice for social media professionals and aspiring managers. Tune in for an inspiring conversation filled with behind-the-scenes anecdotes and valuable tips from the heart of country music's social media landscape. Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jennifercrim/ Also mentioned — check out Jenny Li Fowler's book: Organic Social Media - How to Build Flourishing Online Communities | |||
| 01 Oct 2019 | #2 - Phoebe Buffay Says You Need an Email List | 00:11:58 | |
Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives. But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself. In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media. | |||
| 08 Jun 2020 | #26 - How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine | 00:10:03 | |
Just like the rest of the world, I’ve been doing some reflection on the people of color who have made an impact on my life. Aside from the incredible people I’ve come to know personally, there are a number of famous Black people who sparked my interest in music. I didn’t realize it until now, but some of my earliest memories of music are thanks to Black musicians. On this episode, I get personal and share some stories from my childhood, while offering some tips to help you dig deep and tell your own stories. As we fight for racial equality, we need stories more than ever. Stories help us understand each other, which is a critical part of effecting change. | |||
| 30 Jun 2020 | #28 - Marketers, Put Your Brand Voice on Autotune | 00:07:14 | |
If there’s anyone whose known for using autotune consistently, it’s hip hop artist, T-Pain. T-Pain stood out in a competitive hip-hop era. He wasn’t necessarily better than other artists of his era, but he packaged his work in a unique way with autotune. It was something we’d never heard before. Here's how marketers can stand out in their own crowded category. | |||
| 14 Feb 2022 | #57 - Want to Get Hired? T-Pain Says You Need a Personal Website | 00:09:49 | |
In the age of social media, do you need a personal website to showcase your work? According to T-Pain, the answer is yes. Listen as we explore all the reasons a personal website is one of the best investments you can make in your career. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 03 May 2023 | #88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth | 00:33:28 | |
Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth: In this episode, we discuss:
Tune in to the podcast to learn more about these topics and get expert tips on making the most of LinkedIn for your professional growth and career development! This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career. LEARN MORE: https://info.jou.ufl.edu/PopChat | |||
| 14 Dec 2020 | #41 - How Social Media Shapes an Athlete's Influence w/ Anthony Yepez | 00:38:37 | |
In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships. But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes? In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content. | |||
| 06 Jun 2022 | #60 - How the Boy Band Wars Can Boost Your Social Media Engagement | 00:09:47 | |
Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party. So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement. Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter | |||
| 31 Dec 2020 | #43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno | 01:18:39 | |
If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist. We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Follow Adam @apierno | |||
| 08 Mar 2023 | #82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls | 00:09:17 | |
We're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group of all time!
Tune in to learn more about the incredible legacy of the Spice Girls and their role in women's history. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 23 Aug 2023 | #94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥 | 00:11:17 | |
From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad? In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood" Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)? We also discuss a copywriting framework to help you write messaging that resonates with your audience. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. | |||
| 02 Nov 2022 | #67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account | 00:53:45 | |
My favorite brand on Twitter isn't a Fortune 500 company... it's the Oviedo Mall. I'm chatting with the mastermind behind the witty account, Josh Gunderson. His approach to social media is something both big and small brands can learn from. Follow @OviedoMall on Twitter! Follow @JoshGunderson For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 | |||
| 29 Nov 2023 | #95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary | 00:41:48 | |
In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?) We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today. Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies! Follow Brent on IG: @crazyforconcerts Follow Brent on X/Twitter: @gaygay4gaga | |||