Making It in The Toy Industry | Start A Toy Business (Azhelle Wade | The Toy Coach | Toy Creators Academy)

Listener Erika wrote in asking how you can “Make It” in the toy industry when you’re just starting out with ZERO contacts. So, for today’s episode we will dive into 3 networking strategies that will help you jump start your toy network to connect with toy brands and toy people. Networking is best done when you don’t need anything because Networking is essentially lending a helping hand, making another person's day a little brighter or their load a little lighter so that they hold you and your name in high regard. But the hardest part of Networking is just finding the right people to network with! So where do you begin?

In this podcast episode The Toy Coach dives into the top 3 networking strategies that you can start using and implementing TODAY to grow your own toy network. All you need to start doing this work is an honest interest in being a part of the toy industry, getting to know your fellow toy creators and helping in any way you can even if that help utilizes your non-toy skills. To learn how to make the most of your non-toy skills, your unique toy story, and free toy communities online, tap play and listen to this episode.


EPISODE CLIFF NOTES

• Find out how one of the students of toy creator's academy first grew her toy network [07:08]
• Find out why you might want to wait until you’re a little further along in your toy journey to start networking with networking strategy #1 from today’s episode [10:59]
• Swipe a script on exactly what to say when you have unique non-toy skills that you can offer a toy brand when the opportunity arises. [12:54]
• Learn about the different toy industry organizations you could join and how you can contribute to these organizations through committees. [13:38]
• How to harness the power of your unique toy story to grow your toy network through content creation. [15:23]
• The definition of your toy journey [16:43]
• How to set yourself up for success even before you start developing your toy or game idea. [18:10]
• How to structure your heroic toy story by looking back on your toy journey. [20:30]
• Find out where and how to connect with fellow toy creators like yourself online for free [27:20]
• A list of free online communities for toy creators on Linked in and Facebook for toy makers, inventors, entrepreneurs, and corporate toy people [31:22]

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/112

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Does this sound like you? You have a life outside the toy industry, but you have ideas. Maybe you are a lawyer, a baker, or even a mechanical engineer. But there’s something from your daily life or playtime with your family that has inspired an idea for a toy or game. How do you take that from inspiration to product?

In today’s episode, I share stories from my students who took their products from idea to reality with the help of The Toy Creators Academy. Learn how a developmental child psychologist, a TV producer, and a “dragon lady,” all conceptualized, developed, and pitched products that stemmed from an idea from their daily life. I hope this episode will inspire you to get that idea you have in your notes app into the real world.

After 11 years in the Toy Industry and working with more than 100 students as The Toy Coach, I’ve seen so many different kinds of people turn their background or expertise into a toy or game. Listen to this episode to find out what kinds of ideas have worked and why, and hear a few inspiring stories of toy industry success.


EPISODE CLIFF NOTES

• Learn the inspiration behind the early childhood education toy line, Ruby Rae Society  [00:05:09]
• Find out how an illustrator student of mine went from creating IP products like characters to designing mechanical products. [00:07:58]
• Learn which stores a student got her products placed in after doing a mini-pitch at the TCA Pitch Event. [00:12:59]
• Learn how experience in other industries can translate to the toy industry. [00:14:20]
• Find out how you can create a product even if you never have before. [00:17:01]
• Learn how it’s possible to focus on one specific product and find success. [00:20:34]
• Learn how just walking into a store can help sell your product. [00:23:10]
• Find out how one student used qualities from her cultural upbringing to create a unique product. [00:24:31]
• Find out how one of my students turned a fun idea between friends into a licensed game. [00:25:36]
• Learn ideas for everyday activities that could be turned into a toy or game. [00:29:32]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/113

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Did you recently discover the Toy Coach and are looking for help on how to break into the Toy Industry? Well this is the perfect episode for you. Today, The Toy Coach is sharing a presentation and step-by-step roadmap on How To Break Into Toys. The lessons taught in today's episode are applicable if you are hoping to be a toy inventor, entrepreneur or find a corporate toy job. 

In today’s episode you’ll learn two ways to educate yourself in the toy industry from traditional to digital. The Toy Coach shares mindsets that hold aspiring toy people back including the inability to think outside the box when looking for toy companies to work for. As much as we love our toy industry titans, we can’t all work for them! In this episode find out what other options are available to work alongside the toy industry and still have the joy of work on children’s products. This episode covers everything from branding yourself, finding a mentor, landing a dream job and checking in on your toy goals. Are you ready to break into toys?

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/114

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Wondering what toy entrepreneurs like you do to get their product placed in retail? In this episode, The Toy Coach sits down with Nicole Hawthorne, student of Toy Creators Academy and co-founder of Jaylas Heirlooms dolls. Nicole is a researcher at heart, and her devotion to the craft of Googling helped her find the roadmap that she so desperately wanted.

Nicole shares how she devoured the podcast way back in season one, enjoying episode after episode. A few years and a few grants later, Nicole Joined Toy Creators Academy to get the full picture of what it takes to take her toy product to the next level.

If you are a toy entrepreneur who is curious about what Toy Creators Academy can do for your toy business, then this is an episode you want to dive right into. We focus on the importance of research, and the steps one entrepreneur took from concept to prototype to in store. Pop your earbuds in and give this episode a listen.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/115

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Do you have an idea, and maybe even a prototype for a toy invention, but are wondering how to get it in front of toy industry executives? You’re not alone. This is something some toy inventors struggle with. Today’s episode is all about some things you can do to make that happen, and they might be surprising to you.

I interviewed Daniela Valenzuela Bomchil, a recent student of the Toy Creators Academy. When Daniela came to the academy, I noticed that her prototypes were impeccable, and she was so prepared with amazing presentation materials. Daniela shares with you how her experience in the TCA helped her to build the confidence to pitch to large toy companies, how she got into toys from graphic design, and how she did her first pitches for the TCA Virtual Pitch Event from her car because her whole city was experiencing a power outage!

You’ll also find out what she learned from the TCA and how the pitch event helped get her products in front of top toy industry executives to begin fostering an ongoing relationship. This episode highlights the importance of building relationships in the toy industry. Toy company executives want to work with you so you really need more than just a name and an e-mail address to start building a relationship.


EPISODE CLIFF NOTES

• Learn why you need more than a name and e-mail address to build a relationship with a toy industry executive. [00:01:55]
• Find out how you can “borrow” a relationship in the toy industry to build rapport with toy executives. [00:02:40]
• Learn how the Toy Creators Academy Virtual Pitch Event can help you build toy industry relationships on your own [00:03:23]
• Learn how the confidence she gained in the TCA transformed Daniela’s outlook on pitching to toy industry professionals. [00:14:36]
• Find out one of the most important qualities of a good sizzle reel. [00:15:07]
• Learn how the TCA Virtual Pitch Event helped Daniela to gain the potential of working with Hasbro and Mattel. [00:16:59]
• Find out how the TCA helped Daniela feel more confident to pitch to American companies even though she is located in Argentina. [00:19:18]
• Learn why pitching was Daniela’s favorite part of the Toy Creators Academy. [00:21:38]
• Hear why Daniela recommends the Toy Creators Academy for toy inventors and toy entrepreneurs. [00:23:40]
• Learn why you need to know more than just a toy company’s name in the toy industry. [00:25:12]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/116

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Do you know how to play? It seems like a simple question and your first thought might be, “of course I do!” but many adults today have forgotten how to play. As toy people, we know that play is necessary for the growth and development of children…but what about play in adults? Play is proven to help ease stress and inspire creative problem solving. So what do you do when the stresses of life stop you from playing or worse yet, you forget what play is to you? Well that’s where my guest today might be able to help.

Today’s podcast guest, Emma Worrollo of The Playful Den is focused on the importance of play and teaching how to play. Today on the podcast, we also touch on market research techniques and compare the differences and value of qualitative vs quantitative research. We dive into Emma’s process and success of building her own company and growing it into a multi million dollar business. This episode offers great insights for entrepreneurs and inventors who are starting to test their products with consumers. This episode is also great for parents and corporate executives who want to infuse more play in their everyday lives.


EPISODE CLIFF NOTES

• The difference between qualitative and quantitative research. [02:00]
• Find out how Emma built a 2.5 million dollar business from a freelance agency. [ 05:00]
• Learn how you can use your sense of play…and how do you get it back? [20:50]
• Find out if you might be a fun facilitator vs fun participator? [22:30]
• Does play have to be physical and so far removed from work? Can you play in your work? [27:00]
• What inspired Emma to develop her own toy products. [44:00]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/117

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Wondering if there are any manufacturing options for you that are outside of China? More and more toy makers, toy creators, and even toy companies want to expand their manufacturing resources beyond China, but they don’t know where to start. Major toy companies and retailers have announced goals to move 30%-60% of their manufacturing of toy products out of China by 2023. And where will they move them? Likely India. India is an emerging country for manufacturing in general, but especially is a current hotspot for toys, in part thanks to today’s guest.

Today on the podcast, I chat with Joshua Punin, the owner of Source 4 India. He and his business partner created this manufacturing resource for toy and game companies in the beginning of the pandemic by partnering with India based factories and educating them on the needs of the toy industry. His company is bringing new manufacturing opportunities to the toy industry and helping alleviate stresses and limitations of focusing manufacturing efforts on China alone. Joshua connects both small toy creators and large toy companies to factories in India that can help manufacture their toy or game ideas.

Find out how he has helped factories shift from car parts to toys and the surprising origin story of Source For India. You will also learn more about current and future manufacturing capabilities in the region, the benefits and major differences between working with factories in India VS Chinese factories, and why Wal-Mart’s website listed a directive to move 30% of their manufacturing to India by 2027. If you’re looking for new options to manufacture your toy products, today’s episode is a must listen.


EPISODE CLIFF NOTES

• Learn about the policy changes that inspired Joshua and his business partner to consider creating toy manufacturing opportunities in India. [24:08]
• Find out just how much sweat it took to create amazing relationships with Indian manufacturers while working from home during the pandemic [28:13]
• Learn how many Indian toy factories Joshua is currently working with [30:30]
• Find out the current limitations for Indian toy manufacturing, what India is doing really well, and what it will be doing even better in a year or two [31:18]
• Learn how manufacturing in India can be more cost-effective [36:38]
• Find out how communications with Indian toy factories compare to China [38:28]
• Learn how long it may take to develop a toy with an Indian factory [43:02]
• Find out which major toy brands are already manufacturing in India [50:22]
• Learn about policy changes in 2022 that may make toy sourcing in India even easier [52:29]
• Find out why you should toss out your preconceived notions about India [56:50]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/118

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Are you struggling with developing the perfect package for your toy or game product? As toy or game creators you spend a lot of time thinking about the amazing toy idea you have and the innovative game that you will create, but you likely don’t spend nearly enough time thinking about the packaging of your toy or game idea. Well today that changes! It’s time to learn toy and game packaging 101 with The Toy Coach. 

By The End Of today’s Episode You will know the anatomy of great toy and game packaging. This episode will teach you the 5 different sides of toy and game packages and what the purpose of each side is. You can have a clear understanding of what is essential on ALL great toy and game packages, and what is simply a luxury add on. If you're ready to improve your toy or game package for retail sales, then this is a podcast episode that you simply cannot miss.


EPISODE CLIFF NOTES

• Learn the the 5 sides of a toy or game package
• Find out the most important element of a front panel of a box
• Discover the money making difference between side panels and bottom panels of packages
• Do you know the difference between a beauty shot and a lifestyle shot? Find out which is more expensive and why!
• Find out how to improve the likelihood a potential customer will purchase your product by 50%
• Learn the one lesson that changed the way The Toy Coach approached packaging and product design through her entire career.
• Find out why an when QR codes are useful on packaging
• Discover what packaging windows replace

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/119

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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A logo is not the most important part of your toy business. A logo holds NO meaning without a strong product or service behind it. Knowing that is true, should help alleviate the pressure of designing or selecting the perfect logo for your toy brand. Your logo can evolve and change as your company evolves, and it can still maintain the brand recognition of powerhouse brands like Barbie, Hasbro, and Google.

In today’s podcast episode The Toy Coach dives into the meaning of a Logo. You’ll learn what the purpose of your toy brand logo might be, and how to best execute that purpose for your stage of business. Learn the 9 traits of good and bad toy logos that will help you design your next iconic brand look OR help you improve the look your brand currently has.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/120

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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If you’ve been a listener of The Toy Coach podcast for a while now, you may have grown comfortable with the format of the show. But today’s episode is a small break from the toyspirational education that you’ve gotten used to. With The Toy Coach out sick, her fiance Christian Castro stepped up to the mic to share upcoming changes that are coming for The Toy Coach Podcast, Community, Emails, and our signature program, Toy Creators Academy.

At the very end of today’s episode, Christian shares with you a link to a playlist of 10 podcast episodes that will quick-start the development of your toy idea. For all the links mentioned in today’s episode check the show notes or visit thetoycoach.com/121. Thanks as always for tuning in with us!


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/121

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Have you ever wanted to throw in that towel on your toy dreams? Maybe you’ve been on the hunt for your dream toy job, or perhaps you’ve been working on developing and launching an amazing new toy idea. You might also be a new toy inventor struggling to make contact with a toy company that you have the perfect idea for. After months or years of non-stop hard work you might be feeling mentally, emotionally, and even physically exhausted. Well, before you give up on those big dreams of yours, give this podcast episode a listen.

Creative burnout happens to the best of us. The more often you tap into the creative side of your brain to design a new toy product or solve a new problem, the more likely you are to feel tapped out. In today’s episode we will reflect on Creative Burnout. We’ll start by describing what it is, how you can delay it, and what to do once it finally takes over. Find out why and how you can prepare for creative burnout and the importance of accepting and acknowledging it when it comes.

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/122

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Mission driven toy creators like Julie Dini have one major goal in common. It’s to improve the lives of the kids and families that interact with their products. Today on The Toy Coach Podcast, our guest Julie Dini shares her toy journey from handmade prototype to recurring sales online. Julie’s product, Dealing In Feelings, helps kids understand simple to complex emotions through identification and gameplay!

 Learn what it takes to launch a product from concept to manufacturing and find out why this Developmental Psychologist opted not to produce her product in China OR India. Julie shares how she tested her idea before investing in licensed images, and how she found a skilled graphic designer to help her execute a high quality product.

An idea doesn’t have to be a traditional toy to have a place in the toy industry, and this episode highlights a product on the educational side of the toy market. Whether you are a buyer or an aspiring toy entrepreneur, you’ll enjoy this inspirational and informative chat with toy entrepreneur and Developmental Psychologist, Julie Dini.


EPISODE CLIFF NOTES

• Find out why you don’t need any experience in e-commerce or graphic design of toys and games to be a toy entrepreneur [10:50]
• Where you live might change your best options for manufacturing. [15:30]
• What are the most common mistakes that new people often make when they get into the toy and game space? [20:17]
• You don’t have to DIY everything. What you should do instead. [25:56]
• The benefits of creating a searchable name for your product or an umbrella brand with a searchable name. [27:53]
• If you’re a new inventor/entrepreneur making waves in the toy industry, apply to be on the show! [29:30]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/123

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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All across the globe we are seeing a massive increase in prices and reduction in quality. In fact it’s so prevalent, it has a few nicknames. Shrinkflation and Skimpflation are two practices of reducing the quality of goods and services to maintain margin, and reducing the actual contents of goods and quality of services while increasing the cost. Customers have noticed the change in gas prices, groceries and now even our toys. If you are a new entrepreneur, inventor, or toy maker you may think that Shrinkflation doesn’t affect you, but you’d be wrong my friend, it certainly does!

When a company performs a cost reduction exercise under a normal economic climate, they take a look at their product and make small, simple changes. The goal is typically to reduce cost without affecting overall aesthetic or playability. But when companies have to make up for 10% or more in lost margin, there’s no way around affecting the size and sometimes the quality of a product. A lower margin industry wide, and changing consumer expectations is something you could stay acutely aware of over the next year.As an inventor these monetary changes could affect the categories you focus on and as an entrepreneur or maker, it can affect the amount of components you need for your toy or game to stay competitive. If you want to maintain a cash-positive toy business you’ve got to look at the bottom line, and that means adjusting when margin and revenue take an unfortunate tumble.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/124

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Today’s podcast guest has been called The Godfather of Toys and is a social media icon in the collectors toy space. Jeremey’s journey in toys started at a clothing and toy store called Only Kids in Memphis, Tennessee. In today’s episode Jeremy provides advice on “making it” in the corporate toy world and what it takes to be an entrepreneur. You’ll learn the difference between collectibles both physical and digital, and yep that means we talk about NFTs! The consistent theme in today’s episode is resilience. We explore moments in Jeremy’s past where his resilience helped him move forward and we discuss the relationship between that never-give-up attitude and success.
 
If you’re at a place in your toy journey where you need a little inspiration to push you forward, listen to this episode. At the end of our conversation Jeremy shares two of the best pieces of advice he received in his career. The first helped him feel empowered when taking on a challenging new role, and the second prepared him for the man he is today. Ready for a little toyspiration from a major leader in the toy space? Tap play and give this episode a listen.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/125

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The Toy Coach’s entrepreneurial journey didn’t start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it’s one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.

This two part episode series details a toy designer’s entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/126

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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The Toy Coach’s entrepreneurial journey didn’t start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it’s one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.

This two part episode series details a toy designer’s entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/127

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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If you have a brand or product you should consider adding licensing to your business model. Licensing is a great way for toy manufacturers to borrow the authority of powerful brands and grow their own revenue. A great licensing deal can help growing brands expand to various consumer goods categories while avoiding the added cost of manufacturing. If you’re ready to learn more about how licensing can benefit your toy business, you should consider attending the Las Vegas Licensing Expo next year. But before you sign up, listen to this podcast for 9 tricks and tips for first time visitors to the Licensing Expo.

The Licensing Expo has over 200 exhibitors each year, including notable brands like Netflix, Lego, Paramount, Mattel, and more. In past years, over 16,000 people have attended, coming from more than 60 countries. Attendees include licensees, manufacturers, retailers, distributors, licensing agents, and more. Each show has more than 5,000 products or brands on display, allowing you to catch trends and get innovative ideas. Of course, there are many representatives from the toy industry, but there are also people in attendance from the fashion world, gaming, animation, and more.


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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Have you ever struggled with the idea of promoting your brand on social media? Well lucky for you, today’s podcast episode focuses on how to make social media marketing fun! Our guest is a graphic designer and all-around creative gal who knows the power of creativity and playfulness in marketing. Deanna uses humor and empathy to help her clients feel more comfortable being themselves while marketing their business and connecting with their ideal clients.

In today’s podcast episode we talk about the wonderful world of GIF’s and why they may be your next marketing tool for your toy business! During this episode, we ideate ways to get creative with the use of GIFs so you can potentially rack up a million views on your GIF’s like Deanna. By the time you finish listening to today’s episode, you’ll know that it’s not about how fancy your design tools are, but it’s all about how you use them. Tap play to listen and learn with the latest podcast episode featuring The Toy Coach and Deanna Seymour!


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At the beginning of June, The Toy Coach was invited to give a keynote speech at the Science Museum Oklahoma’s Inspire and Be Inspired Event. This 2nd annual Convening of Makers and Educators is presented by Oklahoma EPSCoR. This weekend provided STEAM educators, artists, and makers an opportunity to inspire and be inspired as they connected to share ideas and resources. The creative community learned, laughed, and explored great ideas together. The museum is over 390K square feet of creative exhibitions and experiences for kids and parents alike.

This year the keynote address was delivered by internationally recognized Toy Coach, Azhelle Wade. During the talk Azhelle shares tips for Unlocking Creativity, and thanks to Science Museum Oklahoma, this talk is being shared on The Toy Coach Podcast! During today’s episode, you’ll hear Azhelle explain 3 steps to unlocking creativity for anything! You’ll learn how to implement step 1, market research, step 2, getting to know your audience, and step 3, toy math. You’ll leave this episode not only feeling inspired but you may even Unlock  Your Zone of Toy Genius.


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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Is your toy idea begging to see the spotlight? Do you have a game idea swimming around in your imagination? You may be a burgeoning toy inventor! However, if you are ready to fully flesh out your toy idea, brand, and marketing, you may be a toy entrepreneur. What is the difference between these two toy industry tracks? You will find out that and more on today’s episode of Making it in the Toy Industry.

Today’s guest is Toy Creators Academy alumni Chrissy Fagerholt. After a career as a floral designer for 17 years and a short stint as a school lunch lady, she now has a successful game out with Goliath, Friend or Faux. She has two more games coming out soon: Lunchroom and You Who. In today’s episode, Chrissy tells us about making the jump from toy inventor to toy entrepreneur. She explains a bit of her inventing process and tells listeners all about how she came up with a key element in one of her new games that makes it really fun.

She explains why the shift to toy industry entrepreneur happened, and where in the process of inventing a toy she starts to come up with marketing and branding ideas. She also describes a bit of the process of working with other artists to make her vision for her games come true. You will also find out how the Toy Creators Academy helped Chrissy to make more toy industry connections which led her to figure out how to make toy industry entrepreneurship work for her.


EPISODE CLIFF NOTES

• Find out how Chrissy included “The Puzzle of You” in her latest game, Lunchroom. [00:07:25]
• Learn about a money-saving toy manufacturing technique that could help you save on your next toy design [00:11:27]
• Find out how Chrissy injected pop culture references into her game to make it even more amazing [00:14:40]
• Learn how Chrissy puts together her toy inventor and toy entrepreneur sides in the product development process [00:18:08]
• Find out the smart and daring thing Chrissy did at Target to see if her product would fit in [00:19:53]
• Learn just how many times game inventors play their own games against themselves before bringing it to playtesters [00:20:56]
• Find out the number one thing you want to hear from game playtesters [00:22:46]
• Learn about the Astra toy show and why you should attend, especially as a first-timer [00:26:33]
• Find out the benefits of being an entrepreneur and doing manufacturing, marketing, and branding yourself [00:34:53]
• Learn why Chrissy partnered with a distributor as a toy industry entrepreneur [00:36:41]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/131

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Your own life is the best inspiration for your game and toy ideas. While it can be from something like your educational background or profession, it doesn’t have to be anything complicated. Just think of the best times with your friends and family and you might come up with an idea. Today’s podcast guest did just that.

Today’s guest is Greg Watson. Greg has actually been on the podcast before! In episode 72 you heard him talking about working with a distributor to get your toy or game into retail. Back then he was the national accounts manager for PSi, aka Publisher Services, Inc. However, now he has struck out on his own with an idea that was inspired by his best memories of playing card games with friends and family. He and his husband created a new card game called Poof, which is available on Amazon.

In this episode, you’ll learn all about Greg’s inspiration for the game, and how he put his own experience into it. You’ll also learn what game mechanics are and why they are important, how Greg tested his game in the middle of a pandemic, and what to consider for packaging differences between online sales versus retail shelf space. You’ll also learn about Greg’s pricing strategy for this game as well as some future predictions for the toy industry.


EPISODE CLIFF NOTES

• Find out how Greg and his husband came up with their game idea based on personal experiences. [00:02:59]
• Learn a great definition of game mechanics, with examples. [00:05:50]
• Find out how playtesting can give you other ideas for game play and game mechanics [00:11:51]
• Learn about the importance of picking out the right packaging elements [00:18:02]
• Find out about packaging differences between online and retail [00:20:56]
• Learn about pricing strategy for games [00:22:25]
• Find out about features of a “boutique” game that might allow for a higher price [00:25:23]
• Learn about the one feature Greg insisted on keeping because it made the game really pop, even though it made manufacturing costs [00:26:40]
• Learn how inflation might affect the toy and game industry. [00:29:35]
• Find out one marketing strategy to put a spin on inflation [00:31:17]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/132

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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As a toy entrepreneur it’s pretty likely that your cost of doing business is high. From manufacturing the perfect toy or game, to going to trade shows, building a website, nurturing an email list, dealing with returns, and damaged goods…you may be finding it’s hard to do anything for free, even if you do it yourself. Today’s podcast episode is going to share how you market your toy or game product for free. Now look, we know nothing is truly free in this world, so these marketing tactics will cost you time to implement. But with time and the tools provided in this episode you could be marketing your toy or game product for free in a way that compounds your efforts over time.

 Have you ever heard of content marketing? You likely already know what direct marketing is, the action of promoting and selling your toy or game product. But what is content marketing? Content marketing is a long game approach to creating awareness for your toy or game product. It takes time, consistency, and a deep understanding of your Ideal Target Market. In this episode I share several ideas for how you can start using content marketing for your toy or game product and highlight a couple of game entrepreneurs who are utilizing content marketing for their product in a brilliant way. Tap listen to find out what that is.


EPISODE CLIFF NOTES

• Learn the definition of Marketing [04:00]
• The Toy Coach discusses the main difference between traditional direct to consumer marketing and content marketing. [6:00]
• Never heard of Content Marketing Before? Learn the definition of content marketing in this episode. [06:11]
• Curious why small businesses should even consider content marketing? What’s the benefits of small business owners using this form of marketing? [07:34]
• Find out why you might have a bigger ROI on content marketing versus paid ad marketing. [09:13]
• You need to know your ITM before you build a content marketing plan. Do you know who your ITM is or better..what ITM stands for? Find out at this point in the podcast. [09:57]
• Learn the 3 ways you can start content marketing. [12:53]
• Start listening for ideas on what kind of content you can create around your toy or game. [12:57]
• Two gamepreneurs created their own content marketing plan around their game product. [18:41]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/133

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Keewa talks about how her family’s entrepreneurial background going back to Black Wall Street and her history as a Black performance artist shaped her vision. Learn about how she designed her store, the frustrations she has encountered with the photos on product packaging, and the number one piece of advice she received when starting her business.


EPISODE CLIFF NOTES

• Learn how Keewa made the jump from performing artist to entrepreneur and found what she believes to be her true calling. [00:03:40]
• Find out which celebrities Keewa rubbed shoulders with during her time as a performing artist. [00:05:22]
• Learn how Keewa designed her store with Black and brown kids in the area in mind. [00:10:53]
• Find out the hidden inspiration behind the name Kido. [00:12:19]
• Learn about the important history of Black Wall Street and how it affected Keewa’s family history with entrepreneurship. [00:15:05]
• Find out the effects integration had on Black businesses and communities that still affect them today. [00:18:39]
• Learn the experiences that led Keewa to want to create a store that centers Black peoples’ experiences. [00:26:27]
• Find out the frustrations Keewa has with the lack of diversity in photos on product packaging. [00:29:00]
• Learn the best piece of advice Keewa received when creating her business. [00:32:44]
• Find out how Keewa’s favorite toy as a kid inspired the direction for Kido. [00:34:40]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/134

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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What happens after you go viral? How do you go viral in the first place? There is no perfect formula to make something go viral on social media, but there are things you can do to make it more likely. Today’s guest had a viral post on social media that opened up opportunities for a book deal and a line of plush toys.

Today’s guest is Danielle Murrell Cox. She self-published an uplifting coloring book called Black Queens & Kings. She then went viral on social media which led to a publishing deal with Harper Collins for her next book, My Hair. Then she created the plush toy line Zuri and Dre, based on the characters from Black Queens & Kings. Danielle based her characters on people in her family and community, and really put “the puzzle of you” into her ideas.

In today’s episode you will learn what factors led to Danielle going viral, and what happened afterwards. You’ll also hear about the personal experiences that led Danielle to create her characters with wide noses and natural hair styles. Finally, you will find out some amazing tips for how to progress in your business when you’re not sure what to do next, like going to trade shows, getting on top of your e-mail marketing, and creating a Kickstarter campaign for a new project.


EPISODE CLIFF NOTES

• Learn how Danielle injected her own experiences into her first entrepreneurial project. [10:11]
• Find out exactly what Danielle posted that went viral on social media. [12:55]
• Learn how to up your chances of going viral on social media. [14:35]
• Find out the differences between self-publishing a book and working with a publisher. [18:18]
• Learn how much time it takes to get a children’s book to market when working with a publisher. [21:27]
• Find out what inspired Danielle to turn her artwork into plush toys. [23:49]
• Learn how Danielle pivoted when she found out her original idea would be too expensive. [25:15]
• Find out the unique way Danielle used social media to pick the names for her plush dolls. [28:19]
• Learn essential tips from Azhelle for what to do when you’re not sure how to get to the next step in your business. [37:12]
• Hear about Danielle’s experiences as a Black woman both in the toy industry and as a graphic designer. [42:24]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/135

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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When asked what it takes to create a small toy store, today’s guest answered: “Well, you have to be crazy, but that’s fine. I’m crazy.” What he meant by that was that you have to be willing to take chances, willing to try something new, willing to learn new skills, and willing to get creative. In today’s episode you’ll learn about what it is like to start a small toy store, toy brand, and a new manufacturing technique. In today’s podcast episode, find out what it really takes to open a toy store in terms of time, money, heart, and labor. 

Todays’ podcast guest, Isaac Elliott-Fisher's experiences in the film industry as a cinematographer led him to toys in an interesting and unexpected way. While working on a documentary in the UK with his production company, Definitive Film, he couldn’t find any toy knights, so he decided to create some himself. In the process he bought a dilapidated building in his small Ontario town, with the intention to turn it into a manufacturing site for his toys. However, it turned into something even better. It is now The Village Toy Castle, a destination that is part museum, part toy store, part play space, and soon to be the center for his new manufacturing techniques for plastic toys and toy parts. 

In my interview with Isaac, you’ll learn how it all came together. You’ll find out how much money goes into creating a brand new toy store, what kind of out-of-the-box thinking helped the process, and about the benefits of having a generous and open mindset. You’ll also find out how to get in touch with Isaac about pitching your product for his store!

EPISODE CLIFF NOTES

• Learn about the movies Isaac made that led him to get interested in the toy industry. [00:01:40]
• Find out a play pattern that Isaac used as a kid that allowed him to enjoy his toys well into his teenage years. [00:02:31]
• Learn about the toyetic principles that caused The Teenage Mutant Ninja Turtles brand to become so successful. [00:07:46]
• Learn what exactly sparked the surprising transition from cinematographer to toy manufacturer and toy store owner. [00:10:10]
• Learn why The Village Toy Castle is not focusing on online sales [00:34:53]
• Learn about the capabilities of a new tool that could help to bring more affordable toy manufacturing to North America [00:45:14]
• Find out the benefits of sharing information in the toy industry [00:52:00]
• Learn the unlikely piece of advice that helped Isaac break out of the mold and dare to be different. [00:58:45]
• Find out Isaac’s best advice for anyone who wants to open their own toy store. [01:00:53]
• Learn about Isaac’s favorite childhood toys that inspired his love of toys as an adult. [01:03:37]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/136

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Small toy companies and toy inventors that only want to order a small amount of product can’t work with factories in China, right? Wrong! Today’s episode is so practical and essential for anyone who wants to manufacture a toy or a game. You will get concise insider knowledge of how to work with a Chinese factory, manufacturing pitfalls to avoid, and tips to maximize your success.

Today’s podcast guest is Kate Khvorostianova. She is an account manager with LongPack Toys, a toy and gift factory in China. Some of the most notable products they manufacture include Throw Throw Burrito and Loopy Looper. Kate gives you the inside scoop on how to work with LongPack, and how this factory might be different than some other ones. 

She tells you how to present yourself professionally when talking to a factory, why it's important to market parallel to manufacturing, and all of the services LongPack Toys provides to support inventors and entrepreneurs along the way.

Kate says that LongPack is really interested in working with smaller toy companies, entrepreneurs, and Kickstarter based projects. Is that you? Listen to the episode to get all the information, then reach out to Kate to start the manufacturing process.


EPISODE CLIFF NOTES

• Learn what LongPack Toys does as a company and why you should know about them. [00:01:56]
• Find out how being a project manager at a factory is similar to being an entrepreneur. [00:04:40]
• Learn what an account manager at a factory does and how they help you get your product made. [00:06:16]
• Find out what additional services Long Pack offers to support entrepreneurs. [00:08:26]
• Learn how LongPack Toys can help you make a sample product. [00:13:57]
• Find out the most important things to think about before you reach out to a factory. [00:15:46]
• Learn why marketing is important, even in the manufacturing stage. [00:16:55]
• Find out what types of games the company started out making, and how they added toy manufacturing into the mix. [00:18:12]
• Learn what COVID is like in Shanghai and how the factory keeps up with manufacturing even during lockdowns. [00:19:57]
• Find out the best piece of advice Kate has for people in the toy industry. [00:22:35]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/137

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Which comes first? Your product or your mission? In today’s episode you will learn the benefits of creating your business’s mission before your toy or toy brand. Now, this doesn’t mean that you shouldn’t develop your toy or game if you haven’t defined your mission. However, defining the purpose of your business will guide you on the creative journey, and doing so can give you a powerful reason to invest so much time and money into your toy ideas.

Today we have two podcast guests—Janene Russell and Ms. Monica Sutton, also known as Miss Monica. Janene is the key lead in preschool brands and preschool brand manager at Educational Insights. Monica is an early childhood educator and child behavior specialist with a hit YouTube channel with over 500,000 subscribers focused on early childhood education. Miss Monica and Educational Insights have partnered up to deliver educational content to preschoolers using Educational Insights products online.

In today’s episode you will learn some valuable lessons about how to develop your mission and how to stay aligned with it over time. You’ll learn the power of saying no, how sticking to your mission can lead to more opportunities, and how things that didn’t go so well can actually help to define and guide your mission. You’ll also learn why it is so important for kids to have tactile learning tools, and why screens will never fully take over in education.


EPISODE CLIFF NOTES

• Learn tips to track conversions from viral social media posts. [00:05:05]
• Find out how Ms. Monica and Educational Insights discovered their missions were aligned and started working together. [00:05:40]
• Learn what ages early childhood refers to. [00:09:05]
• Find out why tactile toys are so important for kids. [00:09:31]
• Learn how both Ms. Monica’s and Educational Insights' missions evolved over time. [00:11:15]
• Find out why having a mission is useful when you’re feeling creative block. [00:13:03]
• Learn how saying no to things that don’t align with your mission can help your business. [00:17:26]
• Find out a Thomas Edison quote that offers a helpful and positive reframe for failure. [00:19:58]
• Learn how both Ms. Monica and Educational Insights had to shift their businesses during the pandemic. [00:22:18]
• Learn the value of slowing down to speed up. [00:28:34]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/138

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Kickstarter is just a platform for product presales? Right? Wrong! Sales is an important aspect of the platform, but today’s episode is all about how Kickstarter can actually help you develop an authentic community for your toy or game idea. Today’s guest launched a Kickstarter and funded his original game idea in just 4 days. Then he went back and launched another successful campaign for an expansion pack for the game!

Today you will hear from Joe Slack, a board game designer. In addition to designing games he has also taught courses on board game design and wrote an internationally best selling book: The Board Game Designer’s Guide. He funded his solo play game Relics of Rejavihara on Kickstarter, then also funded the expansion pack Montalo’s Revenge on the platform.

Joe tells you how he used social media organically to get people interested in his board game, how he strategically planned his second Kickstarter campaign, and some of the options for fulfillment and shipping partners when doing a Kickstarter for a game. You’ll also find out what a pledge manager is and why you might want to use one once your Kickstarter campaign is over. If you’ve got a crowdfunding campaign going for your toy or game, or you’re thinking about making one, listen to this episode!


EPISODE CLIFF NOTES

• Find out how Joe used social media in an organic way to reel people into his Kickstarter. [00:05:23]
• Learn how Joe strategically timed the expansion pack and 2nd Kickstarter to keep people engaged with the game. [00:11:04]
• Learn what a pledge manager is and how it can help you after a Kickstarter campaign. [00:15:19]
• Find out the differences between using a pledge manager and having your own website. [00:17:27]
• Find out the benefits of working with a fulfillment partner for your toy or game Kickstarter. [00:18:19]
• Learn why you might want to work with more than one fulfillment partner. [00:21:06]
• Find out a strategic pricing method to make high shipping costs less painful for Kickstarter backers. [00:22:08]
• Learn how you can sell directly to retailers from Kickstarter. [00:24:59]
• Find out the most important piece of advice Joe has for creating a Kickstarter. [00:27:15]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/139

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Being a toy industry entrepreneur or toy inventor doesn’t have to be a solo project. Working with a partner can help you to think outside of the box. In a mentor/mentee context, both parties can learn a lot from each other. Today’s guests met in a Facebook group and even though they haven’t met in person yet, they have created quite the toy industry “bromance.”

Jeff Lawber is an industrial designer, inventor, and entrepreneur. He is the founder and creator of Marmals, a line of beautifully designed modular and sensory magnetic toys. Alan Henry is a 2021 product design graduate and a freelance toy designer. He is also a volunteer toy designer at Marmals. The two started collaborating and developed an organic mentorship that benefited both of them.

In today’s episode you’ll learn how social media can lead to real friendships and mentorships. You’ll also find out why you might want to hire a fresh face or two if you’ve been in the toy industry for a while, and why you should stick to your toy industry dreams and toy ideas even when things get hard.


EPISODE CLIFF NOTES

• Learn exactly how Jeff and Alan made a lasting connection on social media. [00:02:33]
• Find out how Jeff knew Alan would be a great fit to help out with Marmals. [00:05:10]
• Learn one way a mentor can benefit in a mentorship relationship. [00:08:05]
• Learn how Jeff went from industrial designer to toy entrepreneur. [00:13:01]
• Find out the original first name of Marmals that didn’t stick. [00:14:28]
• Learn how even someone with little experience can bring new energy to the table. [00:15:33]
• Find out the unique retail space where Marmals has found a lot of success. [00:21:52]
• Find out how Jeff manages costs as an entrepreneur. [00:24:26]
• Learn essential toy industry advice from both Jeff and Alan. [00:26:35]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/140

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Toyspiration can come from anywhere. It can come from a song, a play, a theatrical release or even the world of fashion. In this podcast episode, The Toy Coach dives deep to share a creative process with an unusual source of inspiration. If you’re currently struggling with designing a package for your toy or game idea, this is the episode for you. Or, if you have a toy or game brand with the packaging you’ve been meaning to refresh, make sure you give this episode a listen!

In this episode, you’ll learn how to look at sources of inspiration in a way that helps you add your own creative twist instead of copying what’s already been done before. Discover why it’s better to come up with ideas without focusing too much on what already exists in your toy category. By the end of this episode, you’ll have all the tools you need to spark unique inspiration in a matter of minutes!

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/141

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You have to be an adult to start your own business and make your toy ideas real, right? Today’s guest proves that completely wrong. At just 7 years old she recognized an important gap in the toy industry and, with the help of her mom, created a line of toys to empower young black and brown girls. Now 10, today’s guest offers toy industry experts and newbies some sage advice.

At 7 years old, Zoe Oli’s mom bought her a black doll. There was just one problem. The doll had straight hair. Zoe wanted to see dolls that had hair just like hers: curly, and sometimes braided. So, her mom helped her to create the brand Beautiful Curly Me. Zoe has written two books: Beautiful Curly Me and Say It, Show It - Gratitude and Kindness Journal. They also have a line of dolls with different skin tones and natural hair styles including braids and afros. Beautiful Curly Me also sells hair care products including a matching bonnet set for kids and their dolls. The dolls have been featured on Oprah’s favorite thing, and Zoe has even made an appearance on the Kelly Clarkson Show. Clearly, this girl is going places.

In this episode, you’ll learn the history behind the brand and the process of creating a business as a 7 year old. You’ll also find out some wise advice that applies to anyone in the toy industry, young or old.




EPISODE CLIFF NOTES

• Learn the struggles that led Zoe to want to create something to help raise black and brown girls’ self-esteem. [00:02:40]
• Find out why toy creators could consider kids' perspectives when making their products. [00:03:18]
• Learn the first thing Zoe and her mom did once they decided to start a business. [00:04:54]
• Find out how Zoe felt when she saw the first sample of her product. [00:05:58]
• Learn how Zoe’s mom helped her stay balanced as a kidpreneur. [00:06:54]
• Find out the hardest part of creating a business as a kid. [00:06:16]
• Learn why it was so easy for Zoe to find other kids that related to her product. [00:07:04]
• Find out how Zoe and her mom got the word out about their dolls. [00:07:34]
• Learn about Zoe’s biggest TV and social media appearances. [00:07:52]
• Find out Zoe’s advice for both kid and adult entrepreneurs. [00:10:03]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/142

🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.

Not ready for the Toy Creators Academy online course? Start by connecting with fellow toy creators inside our online community. Click here to join.

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On September 19th 2022, the WiT Empowerment Day made it possible for over 100 inventors and creators to pitch their ideas and products in 1:1 meeting with the major retailer Walmart and dozens of toy companies including Spinmaster, Jazwares, Hasbro, Educational Insights, and many more! 

In today’s podcast episode get a play by play of what happened at the 2022 WiT Empowerment Day and learn why you should seriously plan on attending the next WiT Empowerment Day pitch event. Curious about what each pitch meeting was like? Curious about the educational sessions held or how much the event cost? It’s all explained in this week’s episode. Ready to join the next WiT Empowerment Day? Well you’ve got to be a WiT member first. Head over to womenintoys.com to learn more.

For the first time ever, the WiT Empowerment Day Event partnered with The Toy Coach to help attendees prepare ahead of time for the pitch meetings. The Toy Coach prepared a WiT Pitch Prep Series which included a streamlined roadmap of pitch lessons for inventors and entrepreneurs who were getting ready to pitch their ideas. If you enjoyed learning from The Toy Coach in the WiT Pitch Prep series, head over to toycreatorsacademy.com.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/143

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Searching for a unique way to promote your toy product or toy brand? The ASTRA Toy Boat may be it! On February 20th, 2023 the first ever toy trade show on a boat will depart from Fort Lauderdale, Florida and make its way to the Bahamas. In just a few days you’ll have the opportunity to exhibit your latest products, promote your services, or find the next hit toy to fill your store. The ASTRA Toy Boat is designed for retailers, manufacturers, and inventors to come together for a networking event unlike any you’ve ever experienced.

In today’s episode, I answer all of your questions about the upcoming toy trade show on a boat. Including who is putting it on, what events will be happening aboard, the cost of attending, and the details of activities to do on board when you’re done working. If you’ve been waiting for a full report on what to expect from the ASTRA Toy Boat, this is it.

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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/144

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“The games category is too competitive!” “You shouldn’t even try to get a card game into Target!” If Kiara Imani had let those thoughts dissuade her from trying, she may have never gotten her Like U card game into one of the biggest retailers in the United States. Today, my podcast guest Kiara shares how she came up with, designed, manufactured and sold her conversation starting card game, Like U.

In a world where we’re always trying to put people in boxes, the Like U card game helps players to enjoy a conversation of differences. In today’s episode we explore the power of listening to advice that encourages you to find a new path instead of giving up on your dream entirely. Sometimes the answer is to change your approach to your toy dreams and not the dreams themselves. Learn that and more in this incredible episode.

EPISODE CLIFF NOTES:

• How Kiara went from lawyer, to author, to viral dancer and ended up in the toy industry! [02:12]
• Kiara and The Toy Coach play a few rounds of Like U cards the the conversation gets deep! [13:10]
• Get ready to talk about MSRP (Manufacturer's Suggested Retail Price) and learn why Kiara had to change the size and MSRP of her product for mass market retailers. [25:27]
• Learn why Kiara says being scrappy got her product into Target. [27:11]
• How the RIGHT partnership can elevate your brand. [33:34]
• The one piece of advice that could’ve kept Kiara from getting Like U cards into Target if she’d listened. [36:21]
• Kiara shares how her favorite childhood toy got a bad rap over the years. [36:45]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/145

🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.

Not ready for the Toy Creators Academy online course? Start by connecting with fellow toy creators inside our online community. Click here to join.

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Today’s episode is for those of you who are 1, just getting started in the toy industry, maybe you’re in your first few years or 2, haven’t started yet but keep looking over the fence and waiting for the perfect moment to jump in. In today’s episode, The Toy Coach discusses how you can stand out as a new creator in the toy and game industry. 

If the toy industry feels like a big, noisy place and you have no clue how to stand out as a new-ish creator…keep reading. In this episode we cover 4 ways you can start to gain visibility for your toy or game product or if you’re a toy inventor and you’re not looking to promote a specific product, you can apply these concepts to promote yourself! For each tip on how to stand out, we’ll cover why it works and hear examples of toy creators who have put that tip into action.

To continue the lessons learned in this episode, check out Toy Creators Academy at toycreatorsacademy.com which is open for enrollment right now.



MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/146

🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.

Not ready for the Toy Creators Academy online course? Start by connecting with fellow toy creators inside our online community. Click here to join.

Send The Toy Coach Fan Mail!

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Today’s podcast episode was inspired by several conversations I’ve had with my biz besties around health and mindfulness, as well as conversations with my colleagues in the toy industry. This is the exploration of a growing category in the toy industry called Comfort & Wellness. These toys are marketed to make us feel better, sleep better, and even think better…but overall the consistent theme of Comfort & Wellness toys is to reduce our anxiety. While this category seems to have most of it’s roots in plush products, that’s not the only place you’ll find it. In today’s podcast episode we explore the Comfort & Wellness category. What it is, what it means, what products are blazing the path ahead.

In this episode you’ll hear from Rick Derr of Learning Express Toys Lake Zurich, who shares his thoughts on the growing category. We’ll highlight the ways that the comfort category has already gone mainstream and provide links to research that support the importance of having products in this category that appeals to not only kids, but also adults. By the end of this episode you’ll get a history lesson on where this category may have emerged from and my goal is for you to leave inspired to add something comforting to your product assortment.


EPISODE CLIFF NOTES:

• Learn the name of the new toy category that is breaking into the Wellness space. [02:48]
• Find out the perspective of a toy retailer on this new comfort toys category. [03:37]
• What are the benefits of comfort toys? How are they marketed to consumers? Find that out here. [06:07]
• You might be surprised to hear where this new trend may have emerged from. [10:15]
• Find out what toys are in this comfort category already [13:43]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/147

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Have you been considering joining Toy Creators Academy to develop your toy or game idea? Do you still have a few questions about how the program works, when it starts, or what it covers? This episode is perfect for you! In today’s podcast episode, The Toy Coach addresses the most frequently asked questions about this 12 week group coaching program.

If you have questions on whether this program is right for you, wondering when the class will reopen, or if you can take the program on your own time, this is the episode for you. The most comprehensive toy business program for developing, prototyping, and pitching your most toyetic ideas yet. Toy Creators Academy is the only toy education and implementation program of its kind that not only shows you how to fully develop your toy or game idea like a pro — but also how to properly pitch that idea to buyers and toy companies. Are you ready to bring your toy and game ideas to life? Make it happen with the guidance and support provided by Toy Creators Academy.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/148

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Finally, this beloved toy and game innovation conference returns in person. The People of Play Innovation Conference is the largest global innovation conference in the toy and game world, welcoming over 50 companies from across 17 countries to review pitches from students, new inventors, and professional inventors. If you’re new to the toy industry and you’ve heard rumblings about POP week or the Innovation conference, and you weren’t quite sure what either were…then this episode is just what you’ve been waiting for.

In today’s podcast episode, we dive into the details of how to register and why you should join the POP Inventor & Innovation conference. The Toy Coach explains how the re-branding of the conference is more than just a name change, but actually a separation of a public and private show! This episode dives into the details of the different conference tracks available, and how each track’s unique schedule is designed to help you have your most successful show ever. Learn about the Young Inventor’s Challenge, the TAGIE award show and much more in today’s detailed overview of the People of Play Inventor & Innovation Conference.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/149

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Only adults can make amazing toys right? Wrong! Kids play with a lot of toys so it only makes sense that they would come up with some incredible toy ideas. Today’s guest has come up with a sensational toy at only 11 years old. Well, she was actually 5 when she came up with the idea and started developing the product. Now she is bringing her insights as a seasoned kidpreneur to today’s episode of Making it in the Toy Industry.

Mia Monzideliz came up with the idea for the Power Pony when she got a hoverboard and a large plush horse for Christmas one year. She came up with the idea to put the pony on the hoverboard, and the rest is history! Now the Power Pony is a successful product that is only available on the company’s website. With the help of her parents, Mia created the business from the ground up, helping with everything from the design of the horses to the proprietary ZüME engine. In today’s episode you will learn all about her fresh perspective as a young entrepreneur, and her wise advice for anyone in the toy industry.


EPISODE CLIFF NOTES

• Learn how a 5 year old Mia got inspired to create the Power Pony. [00:01:53]
• Find out how Mia’s friends helped her to get motivated to turn her idea into a business at such a young age. [00:04:02]
• Learn the first step that Mia and her family took to make the Power Pony a reality. [00:05:32]
• Find out why Mia and her family created a unique engine for the Power Pony instead of just using a hoverboard. [00:06:52]
• Learn how long it took from conception to having the Power Pony safety tested and ready to sell. [00:08:42]
• Find out how Mia keeps it all balanced with school, playing sports, and working on Power Pony. [00:15:10]
• Learn the easiest part of creating Power Pony for Mia. [00:19:54]
• Find out the most famous celebrities who have talked about Power Pony. [00:23:17]
• Learn the best piece of advice Mia received when she started Power Pony. [00:27:22]
• Find out Mia’s favorite toy (besides Power Pony of course!) [00:29:24]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/150

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Today’s episode is special for two reasons. First, it is the first-ever live broadcast of an episode of Making it In the Toy Industry. Second, today’s guest gives a raw view into all the ups and downs of being a toy industry entrepreneur, how it can affect your mental health, and how to keep going with your ideas even when it seems like things haven’t gone your way. 

Marjorie Spitalnik is the founder and CEO of Little Rebels, a popular plush doll collection that seeks to educate kids about historical female figures like Amelia Earhart and Malala Yousafzai. However, Marjorie’s journey to success in the toy industry was full of twists and turns, including a dark period of three months where she was so depressed she could only get off the couch to make sure to take care of her daughter. 

Marjorie tells listeners how people who didn’t believe in her product affected her mental health, how she dealt with imposter syndrome, and the unique type of therapy that got her to move out of her depressive episode and into success with Little Rebels. You will also get motivated with the best piece of advice Marjorie has heard in her toy industry journey.

EPISODE CLIFF NOTES

• Learn about the unique product idea that got Marjorie started in the toy industry. [00:07:37]
• Find out the unique twist that brought Little Rebels shooting into the spotlight. [00:11:39]
• Learn about the crushing toy industry rejection that sent Marjorie into a three-month-long depression. [00:17:42]
• Find out the type of therapy that finally got Marjorie off her couch and back to working on her toy industry product. [00:25:21]
• Learn how Marjorie took valuable feedback to add amazing new features to Little Rebels. [00:29:00]
• Find out how Marjorie did her first Kickstarter while learning on her feet. [00:32:51]
• Learn about Marjorie’s favorite social media network and why she loves it. [00:35:34]
• Find out the amazing things Marjorie is doing with Little Rebels is doing today. [00:38:04]
• Learn about Marjorie’s daughter’s own journey with mental health. [00:39:20]
• Find out what keeps Marjorie going when she has moments of doubt. [00:43:58]
  
  

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/151

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

It is a myth that toys are shallow or don’t make an impact on kids. Today’s guest was inspired to leave a tenured position as the top professor in her field to create a meaningful line of dolls. Listen to today’s episode to discover what inspired her and how she made it happen.

Dr. Lisa Williams started off her career as the first black person to receive a doctorate in logistics from The Ohio State University. She became the top professor in her field, had a tenured position, and even had a multimillion-dollar endowed chair dedicated to her position that she could use for research, students, or studies. However, one day she saw a little girl interviewed in a study about dolls and race that changed her life forever.

After seeing the interview, Dr. Lisa Williams was inspired to create a line of racially diverse dolls with custom-blended skin tones. Since she didn’t have a background in the toy industry, she came up with her own methods of developing realistic skin tones for a variety of shades. Today, her brands The Fresh Dolls, The Fresh Squad, Positively Perfect, and the new Black Panther: Wakanda Forever dolls, are featured in Wal-Mart, Target, Macy’s, and more.

In today’s episode, you will learn which role models inspired Dr. Lisa Williams, the unique way she created the custom blended skin tones for her dolls, how she found her way in the toy industry with a background in academia, and more.


EPISODE CLIFF NOTES

• Learn about a role model who inspired Dr. Lisa Williams to be whatever she wanted to be. [00:02:20]
• Find out the ways Dr. Lisa Williams encountered and dealt with racism in academia [00:03:38]
• Learn about the unconventional methods Dr. Lisa Williams used to create more realistic skin tones for her dolls. [00:09:57]
• Find out about the powerful experience that led Dr. Lisa Williams to leave her tenured position and create black and brown dolls with accurate skin tones. [00:11:36]
• Learn about the time Dr. Lisa Williams said “no” to Walmart. [00:15:37]
• Learn how Dr. Lisa Williams worked on the Black Panther: Wakanda Forever dolls to give them a specialty feeling. [00:21:04]
• Find out about an exciting patent pending hair technology for dolls created by Dr. Lisa Williams and her team. [00:21:32]
• Learn about the challenges of manufacturing and packaging dolls with textured hair. [00:22:59]
• Find out what Dr. Lisa Williams did in one moment when she wanted to quit, and why she didn’t. [00:24:16]
• Learn the best advice Dr. Lisa Williams received in the toy industry. [00:34:44]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/152

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

For the first time ever, The Toy Coach is releasing a holiday gift guide featuring her top toy picks for the holiday season. The focus of today’s episode is to share a preview of this gift guide AND to educate you on what you need to get featured in any toy gift guide in 2023. This episode begins with a countdown of the top 12 toys you should gift this holiday and ends with a mini toy lesson on the top 5 things you MUST submit to publications if you want your product featured in Holiday Gift guides next year.

The Toy Coach’s holiday gift guide episode highlights toy creators who were consumers first and felt inspired by the kids in their lives to make an impact by creating the toys they wanted to see on the shelf.

To check out the gift guide described in today's episode visit, www.thetoycoach.com/guide where you can download the guide or order a physical copy.


MENTIONED IN THIS EPISODE:

This episode is brought to you by the Chicago Toy and Game Fair happening December 10th-11th, 2022! This fair is open to the public and is the perfect opportunity to market, sell and promote your toy product before the end of the year. Visit https://www.chitag.com/2022-fair to reserve your booth.

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/153

Download or order your own copy of The Toy Coach’s 2022 Holiday gift guide by visiting thetoycoach.com/guide

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Have you ever had an idea for a character that you could envision becoming a globally recognized brand? Today, one of the important ingredients to building a licensable brand is authenticity. Building an authentic toy and entertainment brand means that you’ve got to be crystal clear about the reason WHY you created that brand in the first place. You’ve got to dedicate your time and energy to growing AND supporting your community, and meanwhile you’ve got to make sure the whole world knows it’s happening. That’s the topic that we dive into during today’s podcast episode.

Our guest today is April Showers, the founder and CEO of Afro Unicorn.  This uplifting brand includes unicorn themed clothing, accessories, toys, and more, that feature a diverse array of unicorns with afros and different skin tones. Afro Unicorn products are available at Walmart and Target, this brand has been shared and supported by Gayle King, Viola Davis, and Tiffany Haddish.  April supports fellow entrepreneurs to “live the dream!” providing free promotional and educational opportunities through her social platforms, called Small Business Saturday.

Dive into this episode to discover HOW April Showers turn an idea into a household name within her community. You’ll hear us talk about the power of manifesting your toy dreams and the focus required to go after them. This podcast episode is essential for anyone looking to build their own toy or entertainment IP because it provides a roadmap of one way you can make that happen. Get ready to take notes, change the way you approach developing your brand, and make sure you support Afro Unicorn products!


EPISODE CLIFF NOTES

• Learn how April went from a real estate agent and insurance agency owner to a licensing success [00:02:15]
• Find out how upgrading her lifestyle and home helped April to get further in her business. [00:04:48]
• Learn about the strategic mindset and envisioning process that helped April to get to where she is today. [00:10:33]
• Find out where the idea and inspiration came for the Afro Unicorns brand. [00:17:06]
• Learn how and why April originally envisioned Afro Unicorns as being a brand for adults. [00:19:06]
• Find out the incredible story behind a viral video that put the Afro Unicorns brand in the spotlight. [00:25:08]
• Learn why April focused so much on building the brand before it was in national retail stores. [00:28:54]
• Find out the unexpected way April learned all about licensing when she was working on her first licensing deals. [00:33:08]
• Learn why April is still focused on helping the entrepreneur community. [00:42:11]
• Find out the best piece of advice April has for other toy industry entrepreneurs. [00:45:11]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/154

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

In December of 2022, The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations.

During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 1 of a 3 part interview release series featuring my interviews with Dolphin Hat Games, Eblox, Pockimals, and Project Genius. 

The video of these 10 interviews will be released on my YouTube channel before the end of 2022! If you don’t want to miss the video release, head over to youtube.com/thetoycoach and hit the subscribe button to be notified when they are available.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/155

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations.

During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 2 of a 3 part interview release series featuring my interviews with Kate Hunt, a current student in toy creators academy and the creator of the Ultimate Treehouse game. After that, we'll go right into an interview with Joe Barron Gray Matters games,  the games company with a devotion to supporting brain health. In short, they believe that exercising the gray matter in your head…matters! And finally, we'll wrap up today's episode with Rebecca Jatton of Goliath Toys and Games. 

Watch the video of these 10 interviews on my YouTube channel, visit youtube.com/thetoycoach and hit the subscribe button so you don’t miss those.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/156

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations.

During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 3 of a 3 part interview release series featuring my interviews with the founder of Tragos Carolina Acosta, who created the games company that works to remove the stigma of not being Latino enough" through cards that almost any Latin@ can identify with regardless of how much Spanish they speak or where they were born. After that, we'll go right into an interview with Fungisaurs a true augmented reality collectible toy and IP. And finally, we'll wrap up today's episode with Mary Kay Morrison, the author of the grandparent guidebook, Legacy of Laughter.

Watch the video of these 10 interviews on my YouTube channel, visit youtube.com/thetoycoach and hit the subscribe button so you don’t miss those.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/157

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

I bet that YOU can generate a high resolution concept image of your toy idea for free, and in seconds. The use of AI art exploded in recent months, with the search term “AI art” spiking in the US this past December. The breakout AI tools have been Midjourney, Lensa, and DALL-E. Since then, there has been considerable and understandable backlash against AI art from real human artists across the globe. In this episode we explore three things, 1) how AI can help the development process of your toy or game, 2) why some artists are frustrated by the growing popularity of ai art, and 3) what legal ramifications using art generated by AI could pose.

As the golden age of AI art seems to be just on the horizon, one of my favorite quotes by Tom Waits seems to be challenged. “ Fast, Cheap, and Good… pick two. If it’s fast and cheap it won’t be good. If it’s cheap and good, it won’t be fast. If it’s fast and good, it won’t be cheap.” It seems that at least for now AI art can deliver fast, cheap, and good work. Some might argue the “good” is debatable, but out of that trifecta, I think it’s the affordability of AI art of the future that we really have to worry about. What use is a free AI generated image, if you can’t use it because it infringes on the copyright of an existing artist? Find out the answer to that question and more in this podcast episode.


EPISODE CLIFF NOTES

• Learn the 3 popular AI tools of today, Midjourney, Dalle, and Lensa.[3:28]
• Find out why developers consider AI to be creating unique images and why artists disagree. [10:42]
• Hear how I prompted Midjourney AI to design an actual toy! [17:21]
• Curious if AI art can help you develop a children’s book? Maybe not entirely, but find out what it can do for your composition. [30:56]
• Why you may not be able to use the images you generate. [39:12] 
• Find out how independent board game designers are making use of AI art. [44:26]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/158

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

With AI-Powered Chat GPT, generating toy and game ideas has never been easier. If you are in the process of developing a toy or a game but are stuck in the concept phase, this week’s episode is one you cannot afford to miss. AI-Powered Chat GPT can generate “creative” toy & game ideas quickly and easily - and all you need to get started is a single sentence. Chat GPT was released in November of 2022, and is known for its ability to code, write stories, and even music. But today we’re giving this clever chatbot a new challenge…to come up with a concept for a toy or game. Curious to know how it did? I bet you’ll be shocked by the results.
 
In today’s episode we explore 1) what Chat GPT is, 2) how you can start using it today, 3) if it's really possible to generate complete ideas for toys and games with just a single sentence prompt and 4) if this chatbot can aid in the marketing and selling of your toy or game.  This episode ends with a look into the obvious benefits and maybe not so obvious drawbacks of this new tool. When you’re ready to harness the power of technology to improve your toy ideation process, tap play and dive into this episode.


EPISODE CLIFF NOTES

• What happens when I request Chat GPT to give me an idea for a toy that will teach boys about nurturing. [11:44]
• Hear my thoughts on what Chat GPT output as an email draft for contacting potential buyers of my fictional toy product. [20:50]
• Not sure what to include in your press release? Hear a complete example generated by this chatbot. [22:48]
• Learn the key benefits of using this AI chat bot for ideas, information, and to jumpstart your pitch emails. [28:50]
• Find out how capacity is one of the biggest challenges this chat bot faces, and what that could mean for your ability to use it. [33:16]
• Hear what actions Google is rumored to be taking against AI copywriting technology and why. [33:50]

MENTIONED IN THIS EPISODE

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/159

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Have you ever dreamed of creating your own neighborhood toy store? Even if that’s not your toy industry dream, today’s episode is full of valuable tips for any toy industry entrepreneur. Today’s guest started a toy store in her local community with her dad, and turned into a successful family business over the eight years it has been open. Listen to the episode to find out about the differences between starting a digital business and a brick-and-mortar business and how a business plan can give you a solid framework for success.

Today’s guest, Theresa Duncan, started her career in non-profit work, developing programs for at-risk youth. Now, she is the owner of Villa Villekulla Toys in Amelia Island, Florida. In today’s episode, she tells how she got the idea to quit her job and start a neighborhood toy store in the first place, how focusing on the community can help you to market your small business, and valuable tips for getting your toy into a neighborhood toy store. Listen to the full episode for these essential pieces of toy industry information and more!


EPISODE CLIFF NOTES

• Learn how Theresa’s work with kids inspired her toy store idea. [00:01:45]
• Find out how having a business plan helped Theresa and her father start their toy store. [00:08:46]
• Learn about the startup differences between digital and brick-and-mortar toy stores. [00:09:54]
• Learn about the five stages of entrepreneurship and how they relate to your business. [00:13:32]
• Ever heard of Neighborhood Toy Store Month? It’s something you need to learn about even if you don’t own a toy store! [00:21:34]
• Find out the benefits of shopping locally. [00:22:37]
• Explore clever ways to market your toy or game products to independent toy stores. [00:32:31]
• We even dive into tips on Google Ads! Find out how to save money on Google Ads with the negative keywords list. [00:33:35]
• Learn why Theresa got comfortable being the face of her store and how it helped her business. [00:39:19]
• Find out the “secret sauce” of Theresa’s toy store. [00:40:40]

MENTIONED IN THIS EPISODE

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/160

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Think of a time when you were shopping for a product and just thought to yourself, “Ugh, all of the options are boring, or not that cute, or they don’t work the way I need them to.” You’re creative, so you probably thought of a great way to improve that product at that moment. But, maybe you wondered if you could really do everything that goes into creating a successful product in the toy industry. Keep listening to learn the inspiring story of someone who did just that. 

Josh White is an award-winning innovator who combines strategy, branding, marketing, packaging design, manufacturing, and toy creation at his creative agency, OffWhite Co. He created a line of kid-friendly measuring tapes called Handy Famm after a dissatisfying trip to the hardware store with his daughter. This is a great example of how the best toy ideas come from the world around us and our everyday lives. In today’s episode, you will learn how sticking with the “box” of what you know can actually help you to get started with your ideas. You’ll also learn how Josh’s product is toyetic, the importance of safety in toy design, and how Josh deals with challenges that come his way in the toy development process.

EPISODE CLIFF NOTES

• Learn about the first time Josh got to innovate in the toy industry. [00:05:38]
• Find out the story behind Handy Famm’s inspiration. [00:10:44]
• Learn the toyetic properties included in Handy Famm’s products and ideas. [00:13:58]
• Find out how Josh used Kickstarter to see if his product could be successful. [00:16:00]
• Learn what safety considerations went into creating the tape measures. [00:18:27]
• Find out how challenges can actually be a good thing. [00:21:20]
• Learn what Handy Famm did to become the number one measuring tool on Amazon. [00:23:57]
• Find out how Josh takes the steps to bring his ideas to life. [00:29:27]
• Learn how using what you know can help you to start on your ideas. [00:32:16]
• Find out where to get a special promo code for Handy Famm. [00:36:59]

MENTIONED IN THIS EPISODE

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/161

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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How do you go from a dreamer with comic book aspirations to a toy industry legend and award-winning toy designer? Today’s guest shares his incredible journey as an artist, parent, and toy designer from the 1990s until now. His toy journey will inspire you to take a risk, put in your all, and go that extra mile.

David Vonner’s original dream was to be an illustrator for Marvel Comics. However, his family and those surrounding him encouraged him to go down a path that would ensure a good career. After attending the Art Institute of Philadelphia, David got his first design job at Spencer’s, and then went through a slew of creative toy jobs that led him to work at Marvel as a toy designer for 5-6 years, before moving on to Hasbro to work on their Marvel-licensed products. 

In today’s episode you will learn how connections helped David to advance in the toy industry, how he went from traditional employment to starting his own company, and his best piece of advice for people in the toy industry today. His toy story is captivating, informative, and inspirational!

EPISODE CLIFF NOTES:

• Learn how David’s love of comics helped him to develop drawing skills in childhood. [00:08:47]
• Find out the surprising connections that led David to think of a career outside of comics. [00:19:09]
• Learn about the difficult and shocking event that delayed David’s college experience by 3 years and made him even more determined to succeed. [00:22:44]
• Find out why David redid his entire portfolio the weekend before a job interview. [00:28:11]
• Learn the first product that David designed at his first job. [00:35:05]
• Hear the heart racing tale of how David lost the address to the new Marvel offices on his way to the interview! You’ll be surprised where he was able to find it. [00:49:44]
• Learn the advice that helped David not only survive but thrive while working on the Marvel team at Hasbro. [00:59:55]
• Find out how David took care of his mental health after a difficult time in the toy industry. [01:22:53]
• Learn how David started his own studio, Vonner Studios [01:33:51]

MENTIONED IN THIS EPISODE

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/162

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Did you know that you can turn everyday experiences into great toy ideas? Today’s podcast guest noticed that her toddler loved to play with pretend food toys. However, she saw that the food toys on the market didn’t represent what was popular in Hawai’i, where she lives. So, she created a toy company that started with Hawai’ian food toy sets and has now branched out with toys that represent other cuisines found in Hawai’i like Chinese, Vietnamese, and Japanese.

April Hail has lived in Hawai’i for between 20 and 30 years of her life. There, she started Keiki KauKau, after being inspired by her kids’ play patterns and the popular foods in Hawai’i. April shares about the struggles of being a parent and being an entrepreneur who is running a small one-person company. Her kids inspired her to create the business, but she also seeks to have balance so she can spend plenty of time with them. You’ll also learn about the unique struggles of importing from China to Hawai’i while also selling to the mainland US, which shipping platform you may want to try to save money, and advice on how to market a niche toy.


EPISODE CLIFF NOTES:

• Find out the benefits of starting a niche company in a small community.  [00:06:26]
• Find out which products are often cheaper: online or in-store. [00:10:32]
• Learn why shipping international products to Hawai’i is particularly costly and difficult. [00:11:51]
• Find out about an easy shipping website that could help you save money on shipping costs. [00:17:10] 
• Learn when you should hire someone to do your marketing for you. [00:20:54]
• Find out about the unique history of Hawai’i that has led it to become the most multicultural state. [00:22:29]
• Learn the value of offering niche products that people can relate to. [00:26:55]
• Find out what April finds difficult about being a solo entrepreneur. [00:28:01]
• Learn April’s best piece of advice for getting started with a niche product in the toy industry. [00:37:09]
• Find out how to target layered niches for even more specialization in the toy industry. [00:40:14]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/166

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Popular Masterclass! How To Make & Sell Your Toy Ideas
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This week on the Making It In The Toy Industry Podcast, learn the steps on how to create a Successful Buyer Presentation with help from expert Marie Nastasi. You’ll learn what buyers are looking for, how to research product categories and research your competition, and how to craft an amazing retail presentation.

This episode is packed with valuable information for developing a successful buyer presentation. Learn the 5 Keys to a Successful Buyer Presentation as developed by today’s guest Marie Nastasi. She brings a wealth of experience and advice from her roles as both a buyer and a manufacturers’ representative for companies large and small. 

Marie is on the show today to serve up a mini toy sales masterclass. She explains the importance of extensive and in-depth consumer research, price-to-value relationships, price point play, vendor of record, and exactly what you should include in that PowerPoint deck for buyers. We’ll also take an in-depth look at what these toy industry terms mean. Get ready for a toy conversation that’s filled with valuable, actionable, and toyspirational advice.

EPISODE CLIFF NOTES:

• Research your consumer. There are so many ways to do this. In this episode, learn how.
• Understand product categories inside and out. Forwards and backwards. It’s what your competition is doing.
• Learn why it’s so important to visit a variety of retail stores and visit them often. 
• Are you a vendor of record? Learn what that means and how to become one. 
• Learn important industry terms so you can be successful with key buyers 

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/163

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Today’s podcast episode touches on a subject we haven’t covered yet: faith. Today’s guest shares how her faith not only inspired her to create what became a popular product but also kept her going during challenging moments. My guest today believes that everyone has a God-given purpose and that finding that will help each person find the most fulfillment in life.

Angie Cella is a mom of four children, a Christian author, and the inventor and chief dreamer of Blinger, an amazing tool for both kids and adults that you can use to add crystals to your hair. Her incredible and unique story starts with a prayer and a dream. However, it wasn’t a metaphorical dream that led Angie to create Blinger. It was a literal nighttime dream that gave her inspiration. Listen to today’s podcast episode to learn how she made her dream into reality over the next four years, how she made it work financially with four children, and how her faith kept her going through it all. You’ll also learn why she first licensed her toy but then decided to get her license back after a few years, and about the miracle that helped her write her book, Blinger: An Entrepreneur's Faith-Based Journey.

EPISODE CLIFF NOTES:

• Learn about Angie’s dream that led her to create Blinger. [00:05:44]
• Find out how Angie handled the difficult moments in the development process using a technique she learned from her work with Arbonne. [00:13:49]
• Learn how and why Angie’s strong faith has led her to where she is today. [00:15:57]
• Find out about the miracle that helped Angie write her most recent book. [00:20:34]
• Learn about the overall mission of Blinger. [00:30:10]
• Find out why Angie says you really can’t actually “mess it up.” [00:31:54]
• Learn how Angie’s faith kept her going during financially difficult moments and what she did to keep her dream going during those times. [00:34:10]
• Find out how Angie’s toy, Blinger, seemed to explode overnight at the Toy Fair. [00:37:42]
• Learn where you can find more information about the Women in Toys event that helped Angie’s product become more well-known. [00:42:50]
• Find out why Angie decided to become the manufacturer of Blinger after working with a licensing company. [00:46:47]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/165

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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MESH is NOT the new STEAM. MESH is a solution that utilizes toys as an answer to the mental health crisis among children and teens today.  The development of MESH skills is important to help kids learn how to navigate strong emotions and difficult experiences. So what is MESH?  MESH is an acronym for Mental, Emotional and Social Health. Developing MESH skills can help protect kids from the risky behaviors and self-harm that are too often the result of their mental distress.

Today’s podcast episode is a Masterclass on MESH with Rachel Harmuth, the Head of ThinkFun. MESH products are products that build skills like problem solving, perseverance, adaptation, conflict resolution, self-regulation, self-advocacy, cognitive skills, and communication strategies.

If you have a toy or game product that could potentially fit into the MESH category, this is an episode you can’t afford to miss. In this episode you’ll learn all about the MESH movement, who is behind it, and you’ll uncover how you can get involved.

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/164

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Visualize, Validate, and Vow to make your toy or game idea real this year with accountability and guidance from The Toy Coach team! Inside this Bootcamp, you’ll get step by step training and accountability to visualize and validate your toy or game idea FAST.  We’ll spend 5-days in a private Facebook community, where I’ll teach you my streamlined 6-step concept development process over 3 LIVE trainings. In just 3 hours and 5 days you can completely change the way you approach toy development from scratch.

If you have an idea that you aren’t sure is a “toy”, stick around for the second half of this week’s episode. I share an extended version of an episode that will help you answer the question, is this really a toy product? Learn 3 exercises to help you identify if your idea falls into the category of toy, game, or general kids products.

Once you figure out where your idea falls, I’d love to welcome you into The GREAT Toy & Game Idea Bootcamp. It starts March 27th, it’s only 5 days long with 3 training sessions and a private Facebook group for all members. 

MENTIONED IN THIS EPISODE:
Join The GREAT Toy & Game Idea Bootcamp: https://learn.thetoycoach.com/bootcamp

For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/167

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Today’s podcast episode is the first time we’ve done an interview at the manufacturer's office and warehouse to see how the toys are really being made! You will see how bubble magic is made at South Beach Bubbles and Toys. Plus, you’ll get to hear some amazing advice and tips from the company’s founders, Ron Weizman and Shooki Grasiani. You will see how the bubbles are mixed and packaged. Plus, you’ll learn some tips about how to find a great business partner, why the company uses their own warehouse, and why they decided to work with Amazon. Plus you’ll get to see how much fun it is to play with their amazing bubbles!

To watch the full video of today’s episode, head over to youtube.com/thetoycoach and subscribe to our channel.

EPISODE CLIFF NOTES:

• Learn tips for presenting your products on QVC. [00:01:35]
• Find out what position South Beach Bubbles is hiring for. [00:03:21]
• Learn how Shooki and Ron work together as business partners. [00:05:08]
• Find out tips for finding a great business partner. [00:05:50]
• Learn why South Beach Bubbles uses positivity in their business and how it helps them. [00:06:42]
• Find out the special device that allows South Beach Bubbles to save 33% more space in their warehouses. [00:08:30]
• Learn why South Beach Bubbles uses their own warehouses. [00:08:56]
• Find out how much the company can produce in one eight-hour shift. [00:10:56]
• Learn about the unique story of how the company got started. [00:12:37]
• Find out how South Beach Bubbles chose to work with Amazon. [00:15:50]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/168

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Popular Masterclass! How To Make & Sell Your Toy Ideas
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According to Demand Sage, there are 4.37 billion email users in the world as of 2023. That number is expected to climb to 4.6 billion by 2025. Email marketing has a return on investment (ROI) of $36 for every $1 spent. If you are struggling to sell your toy or game product and you haven’t considered email marketing as a way to make it happen, then you’re likely leaving sales on the table…or in the inbox.

During today’s podcast episode, you’ll learn about how you can use Connection Campaigns, Promotional Campaigns, Abandoned Cart Campaigns, and ReEngagement Campaigns to sell your toy or game product. The key to using email is great subject lines and even better storytelling. If you don’t enjoy writing emails to your customer list…your customer probably doesn’t enjoy reading them! Let’s fix that in 40 minutes with my latest audio masterclass, The Art & Science of Successful Toy Biz Email Campaigns.

This masterclass includes a free resource and book recommendation to further your learning on the topic. You can find both at thetoycoach.com/169


EPISODE CLIFF NOTES:

• This month has been extremely busy here at the Toy Coach headquarters…find out why. [0:32]
• Find out why you shouldn’t rely on social media to generate sales. [11:58]
• What is a CRM? [10:00]
• The new most important thing you should be doing with your email list that your CRM can help you with. [14:08]
• How to figure out the value that your email brings to your email list. [18:16]
• The most important thing you should research when choosing a CRM [22:00]
• Why promotional campaigns should be seasonal and how to make them the most effective. [26:34]
• The POWER of POWER words in your toy marketing, plus examples of them in use. [31:25]
• An example of one of my highest-performing emails with a great subject line and a well-told story connected to a call to action. [36:10]
• Where to go to continue your learning on this topic! [38:32]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/169

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Data is a precious thing. Data allows companies to make growth projections, develop products based on consumer needs, and write messages based on consumer desires. But where do you go to find precious data? Well, in the toy industry, there are several research and analytics companies that will gather that data all year long, offering trend reports and future cast predictions much like the one we’ll be reviewing in today’s podcast episode. In today’s podcast episode, I will review a 2023 future forecast provided by The Insights Family. This report has 12 recommendations for the year based on the agency’s research.

Today’s episode is about an incredible market research agency called The Insights Family. They specialize in research on parents, kids, and families. Each year they survey more than 500,000 people and then amass the data on a filterable online portal. The agency was founded in 2017 and has quickly become a leader in the field of market research for kids, parents, and families.

By the end of this episode, you’ll learn all about what The Insights Family is, what they do, and how they can help toy industry entrepreneurs, professionals, and creatives. You will also learn how you can work with The Insights Family to get astute insights that could help your toy industry business or invention.

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/170

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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There are many paths you can take in the toy industry, but the 3 most common paths that most new creators fall into are Inventor, Entrepreneur, and Executive! In today's episode, The Toy Coach is back to explain the differences between the two and point out why you might be both. Azhelle walks you through the meaning of each toy path, what you can expect, and how you could benefit from even switching your toy path.

In today’s toy podcast, you will learn what aspects of being a Toy Entrepreneur, Toy Inventor, and Toy Executive are the same, which are very different, and the strengths and weaknesses of each path. Once you’re done listening, Azhelle invites you to take a toy path quiz, to help you figure out what your toy path is and what your best next steps are to be successful on that path.

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/171

Take the QUIZ! What Is Your Toy Path? https://www.thetoycoach.com/quiz

EPISODE CLIFF NOTES:

• Find out what pitch materials pro inventors use to pitch. [4:04]
• The biggest risk toy entrepreneurs take [8:00]
• Two methods of selling products that toy entrepreneurs, use in their businesses [10:35]
• What fills the calendar of corporate toy executives [13:56]
• Hear the stories of toy inventors, entrepreneurs, and corporate toy people that changed their toy path [19:05]

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Are you curious about how AI can revolutionize the toy industry? Do you want to know how AI can help in designing and marketing a toy product? If so, then this podcast episode is for you. Join The Toy Coach in this insightful episode as she explores the potential of AI in toy design and marketing.

In this episode of the Making It In The Toy Industry Podcast, The Toy Coach shares her experience in using an AI language model called Agent GPT to generate ideas for a toy product. From creating a unique toy name to identifying edgy influencers for marketing, Agent GPT proved to be a valuable tool in the toy industry. One interesting thing that was learned is how AI can save time and resources in conducting research and analysis, ultimately leading to faster and more responsive product development. Teased in this episode are insights on using mid-journey, an AI tool for generating high-quality images, and a mind map on the future of AI in the toy industry.

Overall, this episode provides a fascinating look into how AI can help with various aspects of toy design, from generating new ideas to finding social media influencers to work with. Listeners will gain a better understanding of the potential benefits and limitations of AI in the toy industry and how it may shape the future of toy design. Don't miss this episode if you're interested in the intersection of AI and toy design.


EPISODE CLIFF NOTES:

• [01:40] Discover how AI is revolutionizing the toy industry and learn about the possibilities of using AI to design new toys.
• [06:55] Find out how AI can help in designing toys that align with current social and societal trends and learn about the challenges toy designers face when creating new toy ideas.
• [11:10] Learn about the two types of people who lead the toy industry and how they impact the development of new toy products.
• [15:30] Get insights into how AI can analyze social media trends related to edgy fashion and use that to inspire toy ideas.
• [19:40] Discover how AI can generate unique and trademark-free names for toy products and learn about the importance of researching trademarks before deciding on a name.
• [23:50] Learn about how AI can identify potential influencers and help craft personalized messages to introduce a toy product to them.
• [28:00] Discover how AI can analyze the interests of an influencer, generate personalized messages, and recommend the best communication channels for delivering the message.
• [32:30] Teaser for the next episode, where The Toy Coach explores how AI can be used to generate high-quality images for toy products and predicts the future of AI in the toy industry.

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Are you curious about the potential of AI in the toy industry and how it can revolutionize the way we create and develop products? This eye-opening part 2 podcast episode delves into the power of AI, particularly the new AI called Auto GPT, and its capabilities to generate business plans, toy ideas, and game ideas. Discover how AI can lead the brainstorming, research, and business planning process, and learn how Gen Z is shaping the future of AI use in the workforce.

In this episode, The Toy Coach discusses their experience using Auto GPT, accessible through a web-based browser called Agent GPT, to create a 100 million-dollar edgy doll line. By diving into this fascinating AI technology, you'll learn how it can generate tasks to help you develop your own innovative toy line. In this episode, The Toy Coach breaks down a mind map in an attempt to predict the future impact AI will have on our industry and society as a whole. Don't miss the exciting insights and applications of AI in the toy industry, as well as the discussion about the heroes of the AI movement.


EPISODE CLIFF NOTES:

• Discover how Agent GPT and Mid Journey were used to generate a million-dollar edgy fashion doll line called Cyberpunk Princess.
• Dive into The Toy Coach’s AI mind map and the immediate effects of AI, like surplus of generic content, increased SEO competition, and job reduction.
• Find out how unique and personal voices of artists can increase in value in response to AI-generated art, and the shift in selling and sharing authentic artwork.
•  Discover how AI is revolutionizing influencer marketing by rapidly analyzing social media data - are you ready for this game-changer?
• Explore the emerging challenges of personal privacy and data protection in the age of AI, and uncover the surprising future value of creative writing.
• Ideate on potential partnerships between AI and research/data companies - could this concept for collaboration reshape how we access and utilize information?

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

In this episode, Azhelle Wade aka The Toy Coach interviews Dr. Amanda Gummer, psychologist and founder of Good Play Guide, a service that provides independent evaluations and accreditations for children's toys and games. Dr. Gummer talks about the importance of evaluating toys for children's development and shares details about Good Play Guide's accreditation program. She also discusses recent winners of the Good Play Guide and how they help the industry create better products for children.

The conversation talks about the Toy Associations new STEAM accreditation, established in 2021 and details how it follows the same principles as the Good Play Guide. The Toy Coach and Dr. Gummer discuss the value of having an independent, research-based evaluation program for toys and games that involves children in the testing process. Dr. Gummer shares some of the most recent Good Play Guide award winners, as well as construction toys that are becoming more environmentally friendly.

Overall, this episode provides valuable insights into the importance of independent toy evaluations and how they can help the industry create better products for children's educational development.

EPISODE CLIFF NOTES:

• Learn the importance of independent toy evaluations and how they can help the industry create better products for children's development. [0:30]
• Find out about Good Play Guide's accreditation program and how it helps prevent products that could damage a brand's reputation. [5:10]
• Discover some recent winners of the Good Play Guide, including the Family Trio and Botley learning resources. [14:40]
• Get insights into how construction toys are becoming more environmentally friendly. [16:25]
• Understand the value of involving children in the testing process for toys and games. [22:10]
• Learn about the new STEAM accreditation and how it follows the same principles as the Good Play Guide. [24:40]
• Discover the passion Amanda Gummer has for helping people make good toys for kids and raising standards within the industry. [27:00]
• Find out how independent toy evaluations can help prevent products that could damage a brand's reputation. [31:30]
• Get insights into the importance of having an independent, research-based evaluation program for toys and games. [33:50]
• Learn how the Good Play Guide accreditation is valid for the life of the product, not just for the current year. [38:20]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/174

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In this thought-provoking episode of Making It in The Toy Industry, host Azhelle Wade and returning guest Marjorie Spitalnik dive into a sensitive but crucial topic - the impact of toy guns on children and the potential connection to real-life gun violence. Given the alarming statistics of gun violence in the U.S., they explore the responsibility of toy makers and the toy industry as a whole in shaping children's perceptions of violence and gun use.

Marjorie, founder of Little Rebels, shares compelling anecdotes from parents about the positive influence of her Plush Doll Line. Yet, this positive evidence also begs a challenging question - if toys can have such a profound positive impact on children's development, can they also contribute negatively, specifically when it comes to toy guns?

Join Azhelle and Marjorie as they navigate this delicate topic, probing the role of play in a child's understanding of reality and questioning whether the toy industry could be inadvertently normalizing the concept of shooting as fun. They discuss potential solutions and draw comparisons to a problematic toy from years ago.  The goal of this episode is not to provide definitive answers, but to spark a conversation about an issue that directly affects our children.

Please note, this episode deals with sensitive topics that may not be suitable for children. 

Listen now to join the conversation.

EPISODE CLIFF NOTES:

• Explore the thought “What if the toys we gift our children are shaping their perceptions in ways we never imagined?”
• Hear the positive impact of a plush doll line in expanding the mind of little girls and boys to role-play.
• Consider that while some toys can have a positive impact on kids mental health, there are some toys that can do the opposite.
• A crucial dialogue about the potential impacts of certain toys on our children's psyche and their understanding of real-world issues.
• Discover what the toy industry could do to make a change in the impact of toy guns.
• Learn about a vintage toy once deemed ok for sale that was later banned in over a dozen countries.

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/175

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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If you want to get your toy or game product into toy stores, have you considered starting with specialty stores first? In this episode of Making It In The Toy Industry, learn how you can start selling your toys in specialty retailers. If you don’t know what a specialty toy retailer is, don’t worry! This episode has got you covered. You’ll learn what specialty toy retailers are, how to connect with owners of specialty toy stores, and why you might want to start your journey as a toy entrepreneur in the specialty market. 

This episode provides insight into the upcoming toy trade show, the ASTRA Marketplace, and addresses the costs involved in setting up a booth, as well as pre-show preparations which can range from DIY solutions to professional setups. Discover what is most important to the retailers attending this show, find out what other manufacturers are attending, and learn how this opportunity can be a worthwhile investment for your toy business.

EPISODE CLIFF NOTES:

• Learn about the specialty toy market and its potential benefits for your business [00:02:05]
• Find out the costs of setting up a booth at a trade show [00:16:22]
• Discover the importance of connecting with retailers prior to the trade show [00:17:35]
• Get insights into effective marketing strategies for the trade show [00:18:15]
• Uncover how market research and pricing affect your trade show success [00:19:00]
• Who can benefit the most from participating in the Astra Marketplace and Academy? [00:20:00]
• Utilize the 2023 show floor plan to gauge if the event is right for you [00:20:24]
• Find out about payment terms and the importance of cash liquidity in the trade show context [00:26:58]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/176

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If someone tells you to close your eyes and picture a red wagon...what's the first thing that pops into your mind?  I bet it's probably the classic and iconic Radio Flyer red wagon. In this week’s episode of Making It In The Toy Industry, I had the pleasure of sitting down with Robert Pasin, the Chief Wagon Officer of Radio Flyer.

We dove into the origin story and transformation of the iconic toy company. From nostalgic red wagons to innovative new products, Robert shares the challenges, lessons, and successes that have shaped Radio Flyer into the beloved brand it is today. Radio Flyer has humble beginnings as a family business. In our chat, Robert recounts the story of his grandfather, Antonio Pasin, who immigrated to America and started the company in 1917. Robert even reveals the true inspiration behind the name “Radio Flyer” and what the brand might have been called if it was born in another time. We discuss a pivotal period when Radio Flyer faced an existential crisis. Robert shares the challenges they encountered and how they navigated through a changing market. 

If you are working on a brand that is in need of a customer-focused refresh, this is an episode you won’t want to miss. So grab your earbuds and listen in!


EPISODE CLIFF NOTES:

• Discover the heartwarming origins of Radio Flyer and the story behind its iconic name, taking you on a nostalgic journey into the world of classic toys.
• How the company turned years of complacency into an era of innovation.
• Find out what Radio Flyer’s loyal customers felt about the brand.
• How Radio Flyer unintentionally branded a color and material combination, and how that actually led to expanding their product line.
• The dangers of focusing more on functionality rather than connecting emotionally with your customers. 
• Hear what it was like for Robert to transition into the role of CEO
• Learn how Radio Flyer's bold brand transformation reinvigorated its image and captured the hearts of new generations.
• Explore the power of emotional connection and the importance of consumer insights in driving product development, as Radio Flyer creates toys that resonate deeply with children and parents alike.
• Tune in to this episode and embark on an enlightening exploration of Radio Flyer's journey, finding inspiration in their resilience, passion for innovation, and commitment to creating toys that spark joy and imagination.

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Ever since my childhood fascination with Polly Pockets, I've been enamored with toys and video games that allowed me to build worlds of my own. When I came across an announcement of a Polly Pocket book on Instagram, I knew immediately I had to dig deeper and get to know the people behind the book. My first outreach was to Amy Greenbank, an accomplished artist, and illustrator with a distinct style that calls back to the colorful pop art of the eighties and nineties. During this episode, we explore her artistic journey, from oil painting to digital illustration, revealing how being a consumer of products produced by the toy industry has significantly influenced the vibe of her work.

Amy Greenbank did not formally study illustration, but after building a passionate following of her artwork online, Amy got the attention of Maude Campbell, the author of the book “The Legacy of Polly Pocket, Mattel's Micro Moneymaker”. During this episode Amy takes us through the journey of finding her artistic style, experimenting with various media, finding her art people online, and how she creates artwork that gives you the feeling of your favorite toys from childhood.

This episode is a must-listen for all toy enthusiasts, artists, and those who simply love the nostalgia of their childhood treasures. Tune in and let Amy’s colorful journey inspire you!


EPISODE CLIFF NOTES

• Discover who Amy Greenbank, the featured guest on episode #178 of "Making It in The Toy Industry", is and why her artistic style has caught the eye of the toy industry.
• Curious about Polly Pocket's resurgence? Get a sneak peek into an exciting project Amy Greenbank is currently working on, which promises to bring the nostalgic toy back in a big way.
• Learn about Amy's unexpected journey into the art world - no formal education, just pure passion, and a lot of YouTube videos.
• Interested in where artists like Amy get their inspiration? Amy's source might surprise you.
• Peek into Amy's early days in art - her exploration of oil painting and how she built her foundational skills might inspire you.
• Discover how Instagram played a pivotal role in Amy's shift from traditional oil painting to vibrant toy painting.
• Amy's shift from oil painting to toy painting began when she started exploring Instagram, where she found a community of other toy enthusiasts.
• Amy’s art style was significantly influenced by nostalgic elements from the '80s and '90s

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Are you ready for an exciting episode filled with innovation, inspiration, and the untold stories of toy and game creators? Join us as we delve into The Toy Coach Showcase, an extraordinary platform creating a revolutionary entry point for newbies in the industry.

Get ready to be inspired as you hear firsthand from the creators themselves as they engage in brief yet powerful interviews, about their journeys, motivation, and the overwhelming response they've received. As you listen, you'll be in awe of their resilience as they share stories ranging from overcoming a brain tumor to combating colorism during pregnancy and even finding solace through trauma toys. These creators have not only turned their struggles into triumphs but have also built vibrant communities around their brand missions.

But that's not all! Throughout this episode, you'll gain a deeper understanding of The Toy Coach Showcase itself. Uncover why it has become an industry game-changer and discover how it provides a more affordable entry point for aspiring creators. Learn about the tremendous impact it has had on the lives of these talented individuals, allowing them to showcase their products at prominent trade shows and media pop-up events.

This episode has a video!
 
Watch the video premiere on Youtube:
https://www.youtube.com/thetoycoach

EPISODE CLIFF NOTES:

• Discover the My Gnome on the Roam brand and their mission to create year-round adventures for kids and their families.
• Dive into the captivating stories of resilience and fearlessness from various toy and game creators.
• Learn how The Toy Coach Showcase is disrupting the industry and providing opportunities for talented creators.
• Be inspired by mission-driven individuals who identified market gaps and developed innovative products.
• Find out where you can get access to these new products for your retail store.

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What happens when you’ve got a great idea for a toy, you have inventory, and you want to break into a major toy show or media event but you just simply don’t have the funds left to make it happen? Well, in the past there wasn’t an option, but now for NEW creators, there is The Toy Coach Showcase. Listen to this Part 2 Episode where we explain what The Toy Coach Showcase is and how you can get involved. This showcase has become an industry game-changer as it provides a more affordable entry point for aspiring creators.

In this episode, hear brief yet powerful interviews from showcase participants who are the creators of social-emotional MESH toys, construction sets, dolls, and more, as they open up about their toy journeys. Listen closely to how their everyday lives inspired entire toy lines that would be loved by hundreds to thousands of families. These creators have not only turned their struggles into triumphs but have also built vibrant communities around their brand missions.


EPISODE CLIFF NOTES:

• Find out how one doll line is battling colorism.
• Samantha Ong's daughter is not only the inspiration behind the Joey Dolls brand but also the namesake.
• The name "Joey Dolls" is derived from Samantha Ong's daughter's nickname and pays homage to her Australian heritage, where "Joey" refers to baby kangaroos and is slang for a young child.
• Find out why living in a rural area inspired one creator to develop her toy Sunny The Mail Snail.
• Learn how one plush toy can send your kids' REAL mail.
• Find out about Dealing in Feelings, a card game developed by a child psychologist to help children understand and express their emotions. 
• Learn about DardaCats, a family game that encourages emotional openness and communication between parents and children.
• Hear heartwarming stories from families who have played DardaCats and experienced improved emotional connections.
• Connect with the creators of NEW toy and game brands and learn more about their products on their websites and social media platforms.

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Are you dreaming about Barbie yet? This week we do a deep dive into the marketing that has continually been going viral since April of this year. We explore how the iconic doll brand also became a digital marketing icon by creating trends and making marketing moves that will go down in toy history. Get ready to dive into the world of Barbie and her groundbreaking marketing team for the highly anticipated live-action film, releasing on July 21st, 2023.

Over the past five years, marketing strategies across all industries have shifted to social media platforms, leading big brands to market on Facebook, Instagram, and Google Ads. But how does a brand stand out amidst the constant scroll? Barbie's team seems to have the answer, embracing iconic partnerships and leveraging the signature pink and femme essence of the Barbie brand.

In this episode, your host Azhelle Wade, a toy industry expert, takes you on a journey through some of the most successful Barbie marketing efforts deployed in recent years. She breaks down how you can apply similar concepts to your own toy business, regardless of whether you're an aspiring toy entrepreneur with limited funds or a toy executive looking for creative marketing ideas.

From the Barbie Selfie Generator that went viral on Instagram to the Barbie Xbox Controller collaboration with Forza Horizon, and the immersive Barbie World Experience, you'll discover the power of creating unique, Instagrammable moments that captivate your audience and build a sense of brand ownership among consumers.

So get ready to learn from Barbie's marketing playbook and discover how these marketing moves can inspire and elevate your toy business. Whether you're a toy startup or an established toy company, this episode will provide you with valuable insights on how to engage and captivate your target audience like never before.

So grab your headphones and get ready to dive in.

EPISODE CLIFF NOTES:

• [02:10] The Rise of Social Media Marketing: Discover how Barbie's marketing team mastered social media and gorilla marketing in the digital age.
• [03:25] Barbie Selfie Generator: Learn how the iconic Barbie selfie generator went viral on Instagram and engaged audiences with personalized Barbie movie posters.
• [06:00] McDonald's India Best Use Case: Uncover how McDonald's India creatively used the Barbie AI app to promote their Big Mac with a Barbie movie twist.
• [14:06]Barbie Malibu Cafe: Explore how the Barbie Malibu Cafe created an Instagrammable and immersive experience for fans, and how you can do the same for your brand.
• [22:07] Themed Airbnb for Your Brand: Discover how Barbie's Dreamhouse Airbnb listing allowed fans to experience the world of Barbie in real life and how you can do something similar.
• [28:10] Barbie Going Viral: Observe the power of organic marketing as Barbie-related content goes viral, demonstrating the impact of social media on brand engagement.
• [34:05] Do Your Homework: Pick one of the Barbie marketing tactics discussed and start planning how you can apply it to your brand.

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Have you ever wondered about the captivating history of Barbie, the world's most iconic doll? Get ready to traverse the captivating timeline of Barbie, the world's most iconic doll. Discover the story behind this revolutionary toy, from the innovative mind of Ruth Handler to its evolution, significance, and controversies. Listen as The Toy Coach discusses Ruth's battle to persuade an all-male design team to develop Barbie, the struggles and triumphs of representation, the controversies around the doll's body shape, and the rebirth of the brand in recent years.

Beyond the historical aspects, we discuss the Barbiemania of today as well as the Barbie movie, driving the doll's resurgence and captivating fans worldwide. Tune into this episode for a deep dive into the fascinating world and history of Barbie, a timeless doll that has left an undeniable mark on generations of toy people.


EPISODE CLIFF NOTES:

• [01:40] Discover the inspiration behind Barbie's design: Ruth Handler's observation of her daughter playing with dolls, which led to a fashion doll with an adult-inspired body.
• [03:45] Learn how Ruth Handler navigated the challenges of marketing an adult-looking toy in a conservative 1950s America and how she cleverly positioned Barbie as a teenage fashion model.
• [06:47] Dive into the issue of representation and the introduction of black Barbies into the line, influenced by events like the Watts riots and efforts by organizations like Shindana Toys.
• [13:20] Explore Barbie's journey through the 1980s and 1990s, facing struggles with changing demographics, competition from Bratz dolls, and the rise of technology.
• [16:50] Celebrate the success of the Barbie movie and upcoming ventures, such as the rumored Mattel adventure park, global Barbie conventions, and the continued popularity of the doll.
• [19:19] Takeaway: Sign up for The Toy Coach's YouTube channel and watch her review of the Barbie movie, offering your thoughts in the comments.

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9 to 5 Warriors, and it's a nineties-inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well, that’s a dream you share with the guest of today’s podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event. 

Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he’d found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that’s not all! You’ll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you’re a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.

Don’t forget to SUPPORT 9 To 5 Warriors! >> Learn more about 9 To 5 Warriors by visiting www.9to5warriors.com and pre-ordering the action figures at Big Bad Toy Store. 

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Are you ready to dive into the business of toys? Since 2010, I've been in the thick of the toy industry, and now I'm sharing my wisdom and connections with you, right here on the Making It In The Toy Industry podcast. Every week you'll get a mini masterclass on the world of toys by learning about gameplay, connecting with publishers, building a community, and so much more. So, if you've got an idea that you want to bring to life or need a helping hand to find the right manufacturer or industry partner, let this podcast be your guiding star. Welcome to the toy industry, we're going to have a lot of fun here.

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If you're feeling frustrated and discouraged because your games aren't resonating with fans and delivering the powerful and rewarding experiences you envisioned, then you are not alone! You may be investing countless hours in game development, pouring your creativity into every detail, but still not capturing the essence of the fandom. Instead of the desired result, you might be facing lukewarm reactions from players who fail to connect deeply with your games.

 We are delighted to introduce Deirdre Cross, an esteemed veteran in the toy and game industry since 2007. Her impressive career began at Forrest-Pruzan Creative, where she swiftly moved up the ranks from production manager to an influential partner. Deirdre has actively participated in the creative development of over 500 products across varied game publishers, solidifying her presence in the industry. Now, she serves as the general manager of emerging brands for Funko, heading both Funko Games and Mondo. Her recent masterpiece, Disney Villainous The Game, won Game of the Year at the 2019 TOTY Awards.

 In a world where game development meets fandom, Funko Games has mastered the art of creating immersive gameplay experiences. Join Deirdre Cross as she reveals their secret sauce: understanding the essence of a brand and collaborating with a passionate team.

EPISODE CLIFF NOTES:

• Learn about licensing in the Toy Industry [00:07:54]
• Discover what goes into creating games for specific IP [00:09:47]
• Find out what happened when Funko acquired Forest-Pruzan Creative [00:13:40]
• Understand the struggle of coming out from under the shadow [00:16:52]
• Discover the size of the games division [00:18:27]
• Learn the path to growth and diversification [00:19:52]
• See what it’s like creating immersive gameplay experiences [00:21:21]
• Learn the process on designing for preschoolers [00:26:11]
• Discover Funko's unique approach to game development [00:32:34]
• Find out if there are any job opportunities at Funko [00:33:53]
• Gain deep and insightful advice for success in the toy industry [00:36:37]
• Learn about Deirdre's childhood game [00:37:39]
• Discover all the ways to connect with Funko games [00:38:45]

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In this episode of the Making It In The Toy Industry, Samantha Ong shares her journey in launching Joeydolls and highlights the importance of representation in the toy industry. Samantha's passion for creating culturally diverse dolls stems from her desire to combat the lack of representation and stereotypes faced by Asian children. By spreading joy and empowering children to feel proud of their heritage, Samantha aims to make a meaningful impact. Listeners will gain valuable insights into Samantha's strategies for building a following on Instagram, her decision to do a pre-order campaign instead of using Kickstarter, and the challenges she faced during the production process.

This episode serves as a reminder of the significance toys have in shaping children's perceptions of themselves and the world around them. Parents and toy industry professionals alike will be inspired to take action towards creating more diverse and culturally representative toys.

Samantha's mission to create culturally diverse dolls highlights the significance of representation in the toy industry. By sharing her authentic journey of building a loyal following on Instagram and launching a successful pre-order campaign, Samantha provides valuable insights for parents and toy industry professionals. Listeners will discover the importance of involving the community in the product development process, providing value to subscribers through educational materials and discounts, and overcoming challenges in the production process. Samantha's story is an inspiration that resonates with anyone passionate about inclusivity and celebrating the beauty of different cultures. Tune in to gain insights into the power of toys in shaping children's perceptions and learn how to make a meaningful impact in the toy industry.

EPISODE CLIFF NOTES:

• Discover the surprising length of the prototyping phase [00:06:45]
• Learn about switching factories and overcoming challenges [00:08:28]
• Listen to the benefits of switching factories [00:10:22]
• See Samantha’s progress with the new factory [00:13:23]
• Find out Samantha’s unintentional two-year journey [00:15:32]
• Discover a strategy building an engaged community [00:18:03]
• Understand the importance of cultural authenticity [00:20:29] 
• Learn about Samantha overcoming challenges and doubts [00:23:06]
• Samantha’s early days of instagram [00:25:34]
• Listen to the decision on using kickstarter or Samantha’s website [00:31:33 ] 
• Discover the challenges with kickstarter and profit margin [00:34:58]
• Learn about Samantha’s struggles and failure moments [00:37:13]
• Find out about the successful preorder launch [00:40:51]
• Understanding the value in celebrating and promoting cultural diversity in toys [00:46:48]
• Listen to Samantha’s advice for launching a product [00:47:27]
• See Samantha’s childhood toys and role-playing [00:49:19]

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Calling all game people! In this week’s episode, we delve into the captivating world of game development with Christian Castro, Director of Product Development at Relatable. Christian's conversation highlights the story behind "Search Party Chaos at the Park," a first-of-its-kind 3D board game that's been nominated for the prestigious Toy of the Year Award. 

The game, a family-friendly cooperative experience, introduces a unique blend of storytelling, search-and-find gameplay, and stunning three-dimensional pop-up structures. As we explore the development process from ideation to TOTY nomination, Christian unveils the challenges faced, the creative collaborations undertaken, and the milestones achieved. The undertaking of this complex project was well worth it in Christian’s eyes, as the result was a game-changing (hopefully award winning) board game experience that bridges the gap between flat board games and immersive three-dimensional play.

EPISODE CLIFF NOTES:

• TOTY Award Overview: What are the TOTY awards and what are the benefits of a nomination or a win?
• Dimensional Gameplay: "Search Party: Chaos at the Park" stands out for its fusion of search-and-find challenges and cooperative gameplay, as well as a 2D and 3D board game experience, giving the game major replayability.
• Search Party Unboxing: Christian walks us through the moment of unboxing, where the three-dimensional paper amusement park pops to life, creating an exciting and captivating initial impression. If you’re listening to the podcast, be sure to check out the YouTube video to watch the unboxing in real time.
• Importance of Audience: When asked to share a word of wisdom Christian shares this – understanding your audience is vital when developing toys or games, ensuring the final product resonates with its intended users first and foremost.
• Meticulous Development: Christian details the intricate process of creating a Search Party: Chaos at the Park, a game that marries storytelling, illustration, and engineering, highlighting the challenges and triumphs along the way.
• A Proud Moment For Relatable: Our guest Christian, shares his pride that Relatable is being recognized for a family-friendly game like Search Party: Chaos at the Park. The company, formerly known as What Do You Meme? Has primarily been known for their adult party games...until now! This TOTY nomination for a family game product is an exciting and proud moment for the entire team!
  
  

If you plan to submit your own game for a TOTY nomination, this is an episode you should dive right into. We kick off with an overview about the award itself, and share where you can find more information on how to apply. Our guest provides insights on what it takes to actually BE nominated, encouraging you to push the envelope on your next toy or game creation to snag a future TOTY nomination for yourself!

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Dr. Zabina Bhasin began her journey of understanding the powerful role toys play in shaping a child's identity. As a child psychiatrist, she used her expertise to observe that children were naturally drawn towards toys, books, and crafts. Yet, as a mother, she noticed a distinct gap in the market - there were no multicultural or ethnic studies toys. This realization sparked an idea, a vision to create a space where children could learn about various cultures and traditions, and feel a sense of belonging. This was the birth of In KidZ, a company that was much more than just a toy manufacturer. It was a creator of connections, a builder of bridges between cultures, and a purveyor of inclusivity. No longer would children ask insensitive questions about one another's backgrounds. Instead, through play, they would learn to appreciate and respect the beautiful diversity of the world around them.

Awards and nominations not only serve as a form of recognition but also validation of an entrepreneur's efforts. They can be instrumental in boosting morale and signaling excellence within the industry. Acknowledgment of one's work can also raise public awareness about the mission or cause the entrepreneur is passionate about. Reflecting on her own nomination for the TOTY awards, Dr. Zabina Bhasin expresses her gratitude and sense of validation. It's evident that these recognitions mean the world to her as they support her aim to make an impact in the lives of children through her culturally diverse and inclusive toys. This testament reassures listeners about the commitment and dedication behind her work.

This award-nominated change maker will be at New York Toy Fair at booth #4821. Please reach out to azhelle@inkidzco.com if you want to stop by and few the latest in In KidZ product!

Episode Cliff Notes:

• Listen to Dr. Zee getting started in the toy industry [00:02:08]
• Learn about recognition in the toy industry [00:05:37]
• Discover Dr. Zee’s journey in finding cultural ambassadors [00:09:11]
• Learn about her nominations and awards [00:12:24]
• Understand the importance of diversity and inclusion in toys [00:15:26]
• Learn about the description of In KidZ large kits [00:16:34]
• Find out where to find In KidZ products [00:19:10]
• Discover Dr. Zee’s overcoming struggles in entrepreneurship [00:21:41]
• Listen to what Dr. Zee considers the most meaningful win [00:25:06]
• Learn about seeking mentors in the toy industry [00:29:03]
• Dr. Zee’s childhood toys and games [00:30:01]
• Find out how to connect with Dr. Zabina Bhasin [00:31:25]
• Listen to her nominations and congratulations [00:32:12]

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The biggest game company in the world is walking the talk with their first ever Women Innovators of Play Event, and YOU are invited. In this episode of Making It in The Toy Industry, The Toy Coach sit's down to chat with Tanya Thompson, the Senior Director of Inventor Relations and External Innovation for Hasbro Gaming. With over 16 years of experience in the toy and game industry, Tanya is a true luminary, having received the prestigious 2023 IDIOT (International Designer and Inventor of Toys) award and numerous other major awards and nominations.

This episode focuses on an upcoming Hasbro event designed to educate, celebrate and support Women Innovators in the toy industry. Tanya's dedication to supporting inventors shines through as she talks about her involvement in the Hasbro Women's Innovators of Play Event—an initiative aimed at bringing more women innovators into the industry. Hit play on this podcast and you'll quickly discover why this live event is more than just a webinar; it's a virtual experience offering a deep dive into the toy industry's inner workings. We'lll go over the run of show, the impressive lineup of speakers, and offer advice on how to prepare.

Whether you're an aspiring toy inventor or a seasoned industry professional, this episode is a must-listen, and the Hasbro Women Innovators of Play Event is a MUST attend. Join us on September 12th, 2023, to embark on a unique journey into the heart of toy innovation and creativity.
 

Episode Cliff Notes:

• This event is happening LIVE September 12th at 10am EST, block your calendar now.
• If you're thinking you'll catch the replay....don't! We aren't sure one is coming, plus you don't want to miss the key announcement during the event's closing remarks.
• Registration details and links mentioned in the podcast episode can be found at https://thetoycoach.com/188
• All listeners of this podcast can email a screenshot of their registration confirmation to support@thetoycoach.com for a free digital gift. **This email screenshot must be received by September 12th, 2023 at 12:00am to qualify.

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Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” So tell me this, at your last pitch meeting, how did you make your guest feel?

In today’s podcast episode I sat down for a hilarious and informative chat with Barry and Jason. During this call, Barry and Jason share their journey inventing and ultimately licensing the TOTY nominated, Game Night In A Can. In between jokes and chuckles you’ll get invaluable tid-bits on pitching with pizzazz, reading body language of those you’re pitching to, and where this duo finds their inspiration.

A strong takeaway in this episode is the lesson to focus on the experience of the end user before you focus on the marketability of a product. Wondering why you should do that? Well, you’ll have to dive into today’s episode to find out.


EPISODE CLIFF NOTES:

• Find out why your ignorance of the toy industry and your knowledge from outside of the toy industry is actually your superpower.  [10:44]
• You won't believe what surprised Barry and Jason most about the toy industry.[12:20]
• For first time visitors to New York Toy Fair, listen in to Barry & Jason’s story of their first experience at New York Toy Fair where they pitched and placed Game Night in a Can. [14:145]
• Learn why it may be beneficial to practice your pitch but not script it. [16:59]
• The facial cues and body language that are key indicators that your pitch is going incredibly well! [22:16]
• Hear the story of Barry & Jason’s most memorable pitch. It involves underpants, Snickers, a glass wall pitch room, and an apocalypse. [29:55]

For the links mentioned in today's episode, visit: https://thetoycoach.com/189

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Want a play by play of what worked at Toy Fair New York, and what didn’t? In this new podcast episode, The Toy Coach breaks down every day of the trade show, including setup days, and provides tips and insights to make your next show experience better. Also, if you haven’t already read it on The Toy Coach Blog, you’ll hear in this episode that New York Toy Fair is relocating to New Orleans! Dive deep into the whirlwind experience of Toy Fair, its changes and evolution. If you’re planning to launch your toy or game idea to retail soon, this episode is a must listen.

In this episode we recap the recent Toy Fair New York which concluded October 3rd 2023. Uncover the best and worst parts of each day of Toy Fair and learn insightful tips and tricks to navigate Toy Fair like a pro. Tune in for a behind-the-scenes look at one of the toy industry's biggest events!


Thank you to our sponsor Hasbro for being a sponsor and participant of the TCA Virtual Pitch Event! Check out Hasbro's Women Innovators Of Play Challenge by clicking here or visiting spark.hasbro.com/womeninnovators. Submissions CLOSE October 12, 2023.

For the links mentioned in today's episode, visit: https://thetoycoach.com/190

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Are you "toying" around with an idea for a toy or game that you want to license? Don’t miss the chance to pitch and playtest that idea in 2023 at POP Week. In this episode of Making It In The Toy Industry, Azhelle Wade aka The Toy Coach, highlights a beloved toy industry event that is designed to create opportunities for toy inventors and entrepreneurs like you. Act fast because registration for this once a year in-person event is STILL OPEN.

Pop in your earbuds and listen as Azhelle explains what to expect from the 2023 People of Play Innovation Conference in Chicago, and why you need to be there. Founded by the Toy Hall of Fame inductee Mary Cousin, Pop Week is a week-long innovation extravaganza that has been connecting the toy inventor community for 21 years.

Your conference pass includes mentorship opportunities with industry professionals, a ticket to the prestigious TAGIE Awards, the Young Inventors Challenge, and the CHITAG public toy fair. What makes Pop Week stand out is its inclusive focus on the public, making it the perfect opportunity to create instagrammable moments and playtest your latest products. If you’ve been holding back on hitting the RSVP button for POP Week, after this episode that will all change. 

Reach out to info@thetoycoach.com if you are on the fence, and we can decide which portion of POP Week is best for you to attend.

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Are you drowning in emails, struggling to keep up with crucial communications for your toy business? In this episode of Making It In The Toy Industry, we're about to unveil the secret to conquering your email overload and saving sales and opportunities that are sitting unread in your inbox right now! In this episode, The Toy Coach dives deep into a game-changing tool that will revolutionize the way you handle your inbox.

Get an in depth introduction to the must-have email plugin designed to save you thousands in sales by streamlining your email management. Learn how the unique features of this tool can transform your email game. In this episode you’ll learn how to schedule emails for optimal timing, set intelligent email reminders, and improve your email response rate with the help of AI. And that's just the beginning – hit play on this episode to learn more.

For the links mentioned in today's episode, visit: https://thetoycoach.com/192

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It's that time of year again, and Black Friday is just around the corner. If you're still finalizing your Black Friday promotions, or you haven’t even started thinking about them yet, stress less! This podcast episode has got you covered with 3 easy to implement, last-minute ideas to boost your holiday sales at this important time of the year.

To kick off this episode you’ll get an overview of a 2022 holiday sales report provided by Adobe Analytics and compare and contrast that report to projected consumer spend in 2023. From there we'll dive into these strategies to help you make the most out of Black Friday while taking into consideration your unique customers. From descending discounts to offering MORE instead of LESS, we'll explore creative ways to attract customers and enhance their shopping experience.

Make sure that you have important elements like abandoned cart campaigns and SMS texting setup to reach customers in unique ways. Press play, listen, learn and then take action on these last-minute promo ideas to make this holiday season a successful one for your toy brand.

EPISODE CLIFF NOTES:

• Discover the Power of Descending Discounts to keep customers engaged over the entire holiday weekend.
• Add Value with Holiday-Specific Freebies when deep discounts aren't feasible for your profit margin. Learn ideas for freebies that can enhance the customer experience.
• Surprise Your VIP Customers and stand out from the competition by doing this one thing before Black Friday even begins.
• Don’t stop at Cyber Monday, embrace Give Back Tuesday and plan your give back campaign and the promotion of it.

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/193

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In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.

Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your products and discusses the importance of familiarity and imagery in making a name memorable, as well as the concept of "legs" for expanding a toy's theme.

We also dive into the emotional connection that a well-crafted name can create with customers and emphasize the significance of avoiding easily misspelled names, not to mention, sharing our own experiences with memorable business names that we feel just got it right!

If you're a toy industry professional looking to create names that resonate with your target audience, this episode is a must-listen. Let's dive into the world of toy naming!

EPISODE CLIFF NOTES:

• Listen to Alexandra speak on the importance of a name [00:03:06]
• Understand trademarking and protecting a Name [00:06:02]
• Learn about Alexandra’s moment in creating the Baconator name [00:07:43]
• Discover some great naming success stories [00:09:23]
• Listen to the importance of memorable names [00:14:21]
• Find out about the power of imagery [00:15:08]
• What Alexandra means by names with legs [00:17:36]
• Listen to the emotional connection names can have [00:20:39]
• Hear Alexandra’s advice on avoiding misspellings [00:22:50]
• Discover the limitations of restrictive names [00:28:01]
• Understand what expanding beyond the initial product means [00:29:36]
• More phenomenal advice on avoiding annoying names [00:31:38]
• Learn about the curse of knowledge and hard-to-pronounce names [00:33:59]
• Find out why not all good names are taken [00:36:30]
• Listen on how to create a coherent theme [00:43:07]
• Discover engaging language and fan identity [00:43:31]
• Listen to both Azhelle and Alexandra’s worst and best names [00:44:14]
• Listen to the importance of clear product messaging [00:45:34]
• Childhood favorites and services offered [00:48:23]

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/194

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Are you passionate about toy design and eager to learn from the best in the toy industry? This episode of Making It In The Toy Industry takes you inside the Chicago Toy and Game Fair (ChiTag), a hub of innovation and creativity in the toy and game industry. Learn tips from show attendees who specialize in toy marketing, toy sales, and game innovation. Whether you're an aspiring toy inventor, a game design enthusiast, or simply fascinated by the world of toys, this episode includes 3 mini and action packed interviews.

Listen in as Azhelle challenges her guests to a game of Buildzi while interviewing them about their areas of expertise. Learn tips from Tami of Tamic Strategies, Monica of Boogie Board, and Keegan, inventor of the game Endless. Each guest shares their unique perspective on the industry – Tami discusses strategic approaches to managing overstock and market fluctuations, Monica showcases the cutting-edge, sustainable technology behind Boogie Boards, and Keegan illustrates the process of inventing and testing his award-winning game "Endless." These conversations not only shed light on the nuances of toy and game development but also offer practical advice for how to make and sell your own toys and games.


EPISODE CLIFF NOTES:

• Navigating Overstock in Toy Industry with Tami 
• Boogie Board's Innovation in Toys Explained by Monica 
• Keegan Shares His Award-Winning Game Design Journey 
• Networking and Collaboration in the Toy Sector
• Effective Marketing Strategies in Toy Industry with Monica
• Licensing and Commercializing Toy Inventions
• Tackling the Challenge of Product Imitation
• Essential Advice for Aspiring Toy Inventors from Keegan 
• Growth and Adaptation in the Toy Business with Tami 
  
  

EPISODE SPONSOR:
This episode is brought to you by People of Play and CHITAG. Thank you for being a sponsor!

Learn more about CHITAG by visiting chitag.com
Learn more about People of Play by visiting peopleofplay.com

Watch these interviews on The Toy Coach's YouTube Channel.

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/195

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Listen in as The Toy Coach  conducts several mini interviews for a deep dive into the heart of toy innovation at CHITAG, part of the People of Play Week and Innovation Conference. Episode 196 offers a unique blend of playful interviews and insightful discussions with industry innovators.

In this episode, we feature a dynamic duo, Michael and Melissa Giles, founders of Chiki Chaka, who reveal the secrets behind creating a game that's as simple as it is engaging, proving that the essence of play lies in joy, not complexity. They share their journey of starting a toy business, offering invaluable lessons for aspiring creators. But that's just the beginning! We also converse with Noel from Cut.com, exploring how a media company successfully ventured into game development by listening to their audience. And don't miss insights from Julian from Asmodee, who sheds light on the intricacies of marketing and distribution in the toy world. 

🎲 Featured Interviews:

• Michael and Melissa Giles: Discover the story behind Chiki Chaka, a dynamic open play game that's revolutionizing kids' playtime. With their game just three months into the market, the Giles share their fresh experiences in the toy industry, offering valuable insights for new and aspiring toy creators.
• Noel from Cut.com: Dive into the intersection of media and toy invention with Noel from the acclaimed media company, Cut. Explore how they're transforming viewer demands into engaging games, and learn about their successful journey from YouTube to retail shelves.
• Julian from Asmodee: Get an in-depth look at marketing strategies in the toy and game industry with Julian. His journey from cruise director to head of US distribution for Asmodee offers a unique perspective on game marketing, sales, and the importance of customer engagement.

🏗️ Interactive Format:

• Engaging in a creative challenge, Azhelle and her guests build towers while discussing the ins and outs of toy invention, making for a playful and informative listening experience.

🔍 Key Takeaways:

• The importance of play and movement in children's toys.
• Strategies for marketing in the toy industry, even with limited resources.
• Insights into retail strategies for toy and game manufacturers.

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/196 and check out our YouTube channel for the full video at youtube.com/TheToyCoach.

Tune in to this episode for a playful yet profound look at toy and game invention, and join our community of toy enthusiasts and creators. Don't forget to leave a review and share your thoughts with us!

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In Q4 some toy entrepreneurs are feeling  FOMO, wishing that they made a bigger push to get into retail for this season. But don’t worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.

Discover the secrets of creating a standout pitch that captures the attention of toy store owners. This episode is especially timely as we explore the prime opportunity that lies in Q1 for pitching to specialty stores. Azhelle interviews Rick Derr, owner of Learning Express Lake Zurich, to dissect actual wholesale and retail email campaigns from toy companies and provide a laser-focused critique on improving pitches. Together, they delve into the critical elements of a successful pitch, from leveraging sales data to crafting a clear, compelling call to action.

This episode isn't just theory; it's loaded with practical, actionable advice. Learn how to reduce friction in the transaction process, the importance of prior sales data, and the art of building a strong, authentic voice. Whether you're a Toy Creators Academy member with full access to our comprehensive lessons or a toy entrepreneur looking for breakthrough strategies, this episode is an invaluable resource in your journey. However, if you ARE a Toy Creators Academy student, head over to courses.thethetoycoach.com and login to your student platform and click into Module 9 to access the full conversation and a 8 phase pitch plan.

🔍 Key Takeaways:

• A Great Time to Pitch is Around The Corner: Understand why Q1 is a golden window for pitching to specialty retailers.
• Crafting Effective Pitches: Learn from a toy store owner, Rick Derr about creating pitches with a strong call to action, ease of access, and focused messaging.
• Utilizing Sales Data: Discover how to use sales data effectively to make your pitch more compelling.
• Building Relationships: Uncover the importance of relationships in the toy industry and how to nurture them for business success.
  Email Marketing Insights: Gain valuable tips on segmenting your email list and creating impactful email marketing campaigns.
  
  

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/197 and join Toy Creators Academy to unlock the full interview and 8 phase step by step guide by visiting https://www.toycreatorsacademy.com.

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To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator.

Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration.

EPISODE CLIFF NOTES:

• [03:18] Virginia has interviewed many people in her career, but she's a little nervous in this interview. 
• [05:49] When does Azhelle sleep? She gets a lot done using tools and repurposing content. 
• [10:26] We talk about Episode 100 and Azhelle being a child actress on Sesame Street. She's also always been an entrepreneur. She loves potatoes, is allergic to cats and dogs, and was diagnosed with cancer in her late 20s while working at Toys R Us. 
• [13:29] While working, Azhelle discovered that there was a need for information on helping people get started with their toy products. 
• [14:01] Azhelle realized that she should do a business around her toy knowledge, and she started her podcast about the toy industry.  
• [18:02] If you feel insecure, remind yourself that it will pass. 
• [28:02] Azhelle is the most proud of her podcast and the community that it has created. 
• [32:07] We talk about the importance of focusing on what works as opposed to moving to the next thing. 
• [33:32] Azhelle has always dreamed of being a CEO of a toy company. She now has her own business and has discovered the value of living in truth and honesty and being herself.
• [39:17] Being stuck on growth and revenue over innovation can be frustrating. Profit over quality can be frustrating. 
• [40:48] Is there room for innovation? At the end of the day, profits need to be made. It's like a revenue hamster wheel that can stifle creativity. 
• [41:57] We talk about AI and generating concepts. 
• [45:23] We talk about my 200th Episode wish. Join Toy Creators Academy!

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200

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Have you ever wondered how Artificial Intelligence (AI) is revolutionizing the toy industry? From speeding up the toy invention process to comparing traditional and AI-assisted methods, AI is transforming how we create and innovate. Dive into this engaging exploration of AI’s role in the toy industry.

In this episode, join The Toy Coach as she shares insights from her talk at the People of Play Innovation Conference. Discover how AI can enhance market research, ideation, product visualization, and even prepare you for your next big pitch. Get ready to be amazed by practical AI applications that are reshaping the toy development landscape.

Episode Cliff Notes:

• Introduction to AI in Toy Industry [00:01:00]
• AI’s Impact on Market Research [00:07:00]
• Ideation and AI: Generating New Toy Concepts [00:15:32]
• Visualizing Toy Designs with AI [00:22:27]
• Preparing for Pitches Using AI [00:26:21]
• AI in Email Communication [00:28:24]
• The Future of AI in Toy Development [00:29:00]

Mentioned In This Episode:
This episode is brought to you by Publisher Services, Inc. (https
://www.pubserviceinc.com)

Listen and Learn more about AI in the toy industry with The Toy Coach (https://www.thetoycoach.com/ai)

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How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators promote them.

In episode 199, The Toy Coach explores the practical applications of AI in the toy industry, from speeding up the toy invention process to navigating legal considerations. Learn about Adobe Firefly's approach to copyright issues and get tips on effectively using AI tools for generating compelling content and designs.

Episode Cliff Notes:

• Introduction to AI in toy creation [00:00:39]
• Exploring Adobe Firefly and its commercial use [00:00:00]
• The evolution of Amazon's customer review summaries [00:03:28]
• Canva's AI-driven design advancements [00:06:17]
• Using AI for social media planning and captions [00:08:12]
• Zapier's AI automation for streamlined processes [00:10:59]
• Legalities of AI-generated content [00:12:41]
• Tips for effective AI prompting [00:15:58]

This episode is brought to you by www.thetoycoach.com

🔗 Resources:
For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/199.

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Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. 

Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey.

Episode Cliff Notes:

• Learn about SMART goals in the toy industry [00:01:13]
• Find out how to set achievable, month-by-month objectives [00:00:48]
• Discover the importance of trend research in toy development [00:06:35]
• Understand how to choose the right factory partner [00:16:01]
• Get tips on developing a strong marketing strategy for your toy [00:19:04]
• Explore the benefits of attending toy trade shows [00:08:16]
• Uncover the secrets to a successful product pitch [00:21:52]
• Learn how to build a customer list and grow your network [00:23:57]
• Discover the process of turning a concept sketch into a production design [00:12:43]
• Find out how to plan your business year effectively [00:24:48]

Mentioned In This Episode:

For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers.

The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare items, children's clothing, and toys, and discuss the significant changes it underwent before becoming law. One of the notable alterations includes the exclusion of children's clothing from the bill and the refined definition of 'childcare items,' emphasizing products designed for sleep, relaxation, feeding, sucking, or teething.

The Toy Coach sheds light on the financial implications of non-compliance with the new law, analyzing the fines and penalties associated with failing to adhere to the new regulations. The episode also covers consumer reactions and sentiments, highlighting how the law is perceived as both a progressive step and a performative act by different segments of the population.

The episode explores the opportunities and challenges this law presents for toy manufacturers, including the need for rapid adaptation and the possibility of developing new gender-neutral product lines.

This episode is a must-listen for anyone interested in understanding the complexities of the California gender-neutral toy law, its implications for the toy industry, retail strategies, gender norms in toy marketing, and the broader societal implications of such legislative changes. It's an essential resource for toy industry professionals, retailers, manufacturers, marketers, and consumers looking to stay informed about the latest trends and regulations in the toy industry.


EPISODE CLIFF NOTES:

• Learn about the origins and updates of California's gender-neutral toy law [00:00:30]
• Find out how Assembly Bill 1084 has evolved since its introduction [00:01:02]
• Discover the implications for childcare items and toy categories [00:02:21]
• Understand the changes in retail space and consumer attitudes [00:04:06]
• Explore the financial implications of non-compliance with the law [00:03:36]
• Delve into retail strategies for implementing gender-neutral sections [00:05:01]
• Analyze the potential impact on toy manufacturers [00:24:12]
• Examine the creative opportunities arising from these changes [00:34:23]
• Discuss the broader implications for toy retailing and gender norms [00:37:27]
• Recap of the episode with key takeaways [00:38:00]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/202

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Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.

Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.


Episode Cliff Notes:

• Discover the journey of turning a book character into a plush doll [00:02:56]
• Find out what toy CJ Created in Toy Creators Academy [00:03:00]
• Insights into overcoming toy industry challenges [00:10:26]
• The importance of clear brand messaging for toy inventors [00:11:09]
• A peek into CJ's process of prototype development and refinement [00:15:38]
• The role of networking in the toy business [00:18:27]
• Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]
• Pitching ideas to major toy companies [00:20:14]
• The importance of having a supportive community on your journey [00:19:00]
• CJ's future plans and aspirations in the toy industry [00:29:15
  
  

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/203 for the links mentioned in today's episode.

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Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.

It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand. This idea, however, was far from simple in its execution. Polly Pocket owes its creation to the ingenious mind of Chris Wiggs, an inventor who found inspiration in an unlikely place – a makeup compact.

Join us in this episode of Making It In The Toy Industry as we meet a fellow Polly Fan who felt inspired by her collection to research and write a story of Polly Pocket. In this episode we celebrate the enduring charm of Polly Pocket and all of her secrets and surprises.

Episode Cliff Notes:

• Learn the heartwarming story behind Polly Pocket's creation and the special father-daughter relationship that inspired it. 
• Discover why Polly's transition from Bluebird to Mattel had fans divided and how she managed to maintain her charm. 
• Hear the most surprising and moving fan stories that Maude encountered in her research for the upcoming book.
• Learn the importance of the phrase “secrets and surprises” to the Mattel team.
• Get an exclusive peek into Maude Campbell's upcoming book, and hear a clip you won’t find anywhere else!

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/204 for the links mentioned in today's episode.

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

• [00:00:00] Discover the essence of adding value to an idea beyond its conception.
• [00:01:13] Meet Robert Yusim, an accomplished consumer products marketer.
• [00:10:25] Learn about the significance of mentors, networking, and building valuable connections.
• [00:12:00] Distinguish between an idea and an invention and why substance is crucial.
• [00:14:00] What makes non-patentable inventions licensable? Discover the key factors.
• [00:18:00] A compelling success story involving Pixicade and the strategies behind its growth.
• [00:22:08] Valuable advice for aspiring entrepreneurs starting their own business ventures.
• [00:22:51] Find out what toy blew Robert Yusim's mind as a kid.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/205 for the links mentioned in today's episode.

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In this special edition of "Making It In The Toy Industry," we follow the journey of Catherine Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy.

Catherine reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The Toy Coach. She emphasizes how Azhelle’s expertise and structured approach helped her navigate the complexities of the toy industry with confidence. Throughout the interview, Catherine discusses the transformative impact of TCA on her understanding of industry terminology and essential business practices. From mastering concepts like RFQs (Request for Quotes) to gaining clarity on pitching techniques and licensing opportunities, TCA equipped Catherine with practical skills essential for success.

Moreover, Catherine underscores the importance of the TCA community, where she found camaraderie, support, and a wealth of shared experiences. Through interactions with fellow entrepreneurs and access to expert advice, she not only expanded her network but also accelerated her business growth.

Looking ahead, Catherine shares her plans for Race to Stupid, including the development of new game concepts and strategic rebranding efforts. She credits TCA for empowering her to pursue ambitious goals and adapt to market demands effectively.

⭐️  Special thanks to our TCA Alumni Series host, Virginia Lette for capturing these raw conversations. ⭐️

Tune in next week where we will dive back into the tools, strategies, and lessons that you need to know to help you Make It In The Toy Industry.


Episode Cliff Notes:

• Catherine highlights the effectiveness of Toy Creators Academy (TCA) in providing a comprehensive understanding of the toy industry, preventing individuals from feeling overwhelmed by information available online.
• The importance of learning industry-specific terminology such as RFQ (Request for Quote), and how it significantly impacts one's ability to navigate the industry professionally.
• Catherine completed the TCA course in 12 weeks, finding it challenging to balance with her existing career and would have preferred the go at your own pace version that’s available today.
• The benefits of TCA's self-paced learning and on-demand support allows for flexibility and continued interaction with the community.
• The TCA virtual pitch event played a critical role in connecting entrepreneurs with industry professionals, boosting confidence and providing valuable pitching experience.
•  TCA offered comprehensive lessons on entrepreneurship, pitching, and licensing, providing valuable insights and skills crucial for success in the toy industry.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/206 for the links mentioned in today's episode.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

• The surprising truth about networking myths and how they might be holding you back in the toy industry.
• Ever wondered how professional friendships can evolve into game-changing opportunities? Listen in to hear how it happened for Azhelle.
• Discover Azhelle Wade's personal journey through the toy industry and the invaluable lessons she learned along the way.
• Learn the one networking mistake most professionals make and how to avoid it to accelerate your career growth.
• Dive deep into the importance of authenticity in building genuine connections that can supercharge your success.
• Find out the one thing that you need to have in place before you start networking.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/207 for the links mentioned in today's episode.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate her daughter during the pandemic led to the birth of a new toy company. Ehi shares her journey from attorney to toy inventor, driven by the desire to merge art, play, and developmental learning into unique toys for children.

Ehi shares the challenges and triumphs of entering the toy industry with no business background, leveraging her artistic talent, and motherly intuition to invent toys that are not only fun but also foster development. She also reveals how staying informed on market trends and backing pitches with solid data can make all the difference in getting your ideas noticed.

Episode Cliff Notes:

• Ehi shares two unexpected fields she worked in prior to the toy industry [00:01:30]
• Learn about the inception of Little Art and the mission behind the brand [00:03:35]
• Ehi shares how she stays up to date with social trends that influence the types of products that the toy industry wants to see. [00:07:25]
• Ehi shares her best experience pitching her ideas and what she learned from it. [00:10:37]
• Get a peek into the creative process behind Ehi's art and toy designs [00:15:52]
• Gain insight on how to leverage personal experiences to inspire toy concepts [00:18:22]
• Find out where to connect with Ehi. [00:20:46]

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/208 for the links mentioned in today's episode.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Right now you might feel like an outsider in the toy industry. But it’s important to remember that we ALL started out that way. The goal of today’s podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands.

To teach that lesson, I’m bringing you part two of my interview with Ehi Oviasu-Kahn, where you’ll hear how she went from the spark of an idea in her kitchen, to becoming a pivotal figure at Women in Toys, Licensing, and Entertainment (WiT). Ehi's narrative is one of discovery, highlighting how warmth, mentorship, and collaboration fuel success in the toy industry. 

In this episode you'll learn about the transformative power of networking and the essential role of communities like WiT and of course Toy Creators Academy but we’ll also tease why 2024 is an exciting season of change and what you can expect.

Episode Cliff Notes:

• Find out what Surprised Ehi most about the toy industry. [02:46]
• Discover how Ehi first discovered and became a part of WiT? [03:47]
• How your WiT Membership compliments your experience in Toy Creators Academy, listen to find out the latest included in your WiT Membership! []
• Already a WiT Member? Ehi shares how to make the most of your membership. [05:43]
• Find out how to join the 5,000 WiT Community Today Hot tip: check with your HR manager to find out if your company already has a membership available to you! [07:31]
• Hear The Toy Coach share HER favorite part of Women In Toys [9:24]
• 2024 will be the first ever Wonder Women Everywhere event, find out what that is by skipping ahead to…[10:13]
• Find out why Ehi and Azhelle agree that 2024 if the year of change, and what that means for WiT [12:02]
• Find out what Ehi is manifesting for 1 year from now. [12:46]
• Are you an inventor relations manager at a toy company looking for a doll or construction toy innovation? Jump to [ ] to find out what Ehi is working on and how you can get in touch. [13:36]
• Curious what toy or game blew Ehi’s mind as a kid? [15:00]

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/209 for the links mentioned in today's episode.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

Have you heard about the Toy Trade Show that happened in Las Vegas? It’s called Toy Fest and I just dropped an episode all about it in case you missed it! In this episode I’m sharing quotes from the diverse range of attendees, breaking down emerging trends and highlighting innovations showcased on the floor and in the showrooms.

Discover why Toy Fest should be at the top of your list if you're considering bringing a new toy line to market. With insights from exhibitors, buyers, and seasoned toy veterans, you'll gain invaluable knowledge about what's hot in the toy and game space right now. From plush toys to fashion and tween products, arts and crafts to building kits, you'll learn about the top-selling categories and the latest innovations driving the industry forward.

But Toy Fest isn't just about products—it's also a hub for networking and collaboration. In this short podcast episode hear stories of connections made, advice exchanged, and opportunities locked in during the event. Whether you're a newcomer seeking to make your mark or a seasoned professional looking to expand your network, Toy Fest offers a relaxed and friendly environment where industry experts come together to share successes and learn from each other.

Don't miss this insider's look at Toy Fest 2024 and the valuable insights it offers for anyone making their way in the toy industry.

Episode Cliff Notes:

• Learn why Toy Fest should be at the top of your list for bringing a new toy line to market.
• Discover the top-selling categories and emerging trends showcased at Toy Fest 2024.
• Gain insights into the power of networking and collaboration in the toy industry.
• Hear stories from exhibitors, buyers, and seasoned veterans about their experiences at Toy Fest.
• Find out how to make the most of your time at industry trade shows and build valuable connections.
• Explore innovative products and exciting developments shaping the future of the toy industry.
• Uncover the secrets to success in the competitive world of toy manufacturing and retail.
• Get inspired to take your toy business to new heights with the knowledge gained from Toy Fest 2024.
• Learn about the importance of staying ahead of trends and adapting to changing consumer preferences.
• Discover how Toy Fest offers a unique opportunity to connect with industry experts and stay informed about the latest 

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/210 for the links mentioned in today's episode.

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<