Making Good: Small Business Podcast (Lauren Tilden)
Explorez tous les épisodes de Making Good: Small Business Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 08 Feb 2022 | 104: How to Get PR Coverage for Your Small Business with Melinda Jackson | 00:55:49 | |
Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content. MAKING GOOD SHOWNOTES: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Feb 2022 | 105: Superfans by Pat Flynn (Making Good Book Club #3) | 00:56:39 | |
Join me and my book club co-host, Charelle Griffith, for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most important and powerful parts of your business success, so this is really an effort worth pursuing.
MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/episodes/105 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 22 Feb 2022 | 106: 7 Marketing Mistakes to Avoid | 00:13:54 | |
Mistakes are par for the course when it comes to being a small business owner. But there are certain mistakes that can really trip you up and put a wrench in your progress. So today, I thought I’d share 7 of the marketing mistakes I’ve made and seen so many other small business owners making, in hopes that hearing me share about them might just give you what you need to avoid making them yourself. ____________________ MAKING GOOD SHOWNOTES: JOIN THE FB COMMUNITY: CONNECT WITH ME ON INSTAGRAM: GET 100 MARKETING PROMPTS (free!): JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 01 Mar 2022 | 107: Are Facebook Groups Right for your Business? with Jessica Erwin | 00:57:58 | |
When we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads. But today, we’re exploring a whole different marketing opportunity on Facebook: Facebook groups! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/107 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 08 Mar 2022 | 108: 4 Cornerstones of a Rock-Solid Marketing Mindset | 00:14:19 | |
When I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results. I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you in this episode. MAKING GOOD SHOWNOTES: JOIN THE FB COMMUNITY: CONNECT WITH ME ON INSTAGRAM: GET 100 MARKETING PROMPTS (free!): JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Mar 2022 | 109: Implementing 'Profit First' by Mike Michalowicz (Making Good Book Club #4) | 00:56:43 | |
Join me and my book club co-host, Charelle Griffith, for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 22 Mar 2022 | 110: How to Stop Getting In Your Own Way + Actually Make It Happen | 00:16:19 | |
Today we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today. ____________________ MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 29 Mar 2022 | 111: How to Get Started with Facebook Ads with Michelle Fernandez | 01:02:36 | |
Today's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\ MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 05 Apr 2022 | 112: Surprisingly Easy Things That Work (from the private podcast!) | 00:09:05 | |
This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen). Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do. MAKING GOOD SHOWNOTES: Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 12 Apr 2022 | 113: Hype Yourself by Lucy Werner (Making Good Book Club #5) | 00:56:47 | |
Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 19 Apr 2022 | 114: The Power of Wholesale with Sarah of Simply Curated | 01:14:58 | |
In this episode, I'm joined by Sarah Hart, founder of Simply Curated. Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy. ____________________ MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 26 Apr 2022 | 115: Showing Your Face, Perfectionism, and Finding the Time [Marketing Q&A] | 00:21:34 | |
It's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here!) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 03 May 2022 | 116: Feel-Good Systems That Work with Stacey Miyahara | 00:45:50 | |
In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made. Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 10 May 2022 | 117: What to Do About Marketing Overwhelm | 00:12:36 | |
Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future.
MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 17 May 2022 | 118: Burnout by Emily Nagoski and Amelia Nagoski (Making Good Book Club #6) | 00:48:06 | |
Join me and my book club co-host, Charelle Griffith, for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D. We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 24 May 2022 | 119: Simplifying SEO: How to Get Discovered on Search Engines with Mariah Magazine | 00:55:23 | |
Consider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more. ____________________ MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 31 May 2022 | 120: Better Marketing, Bigger Impact | 00:10:32 | |
Long-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference. ____________________ MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 08 Jun 2022 | 121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper | 01:12:15 | |
In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the world allows, globe-trotting. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 14 Jun 2022 | 122: Building a StoryBrand by Donald Miller (Making Good Book Club #7) | 00:48:28 | |
We’re back with the 7th edition of Making Good Book Club! ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 21 Jun 2022 | 123: How to Get Other People to Share Your Content [From the Private Podcast] | 00:11:02 | |
I had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 28 Jun 2022 | 124: 4 Actions Your Small Business Can Take to Make Change | 00:14:19 | |
Needless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022, Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and to allow myself the space to process and grieve. It feels particularly challenging to focus on my business right now. But you know what? Small business owners have more power than you might think! JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 06 Jul 2022 | 125: Fear, Marketing, and a Very Important Choice | 00:09:46 | |
Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you. Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 12 Jul 2022 | 126: Human Design for Small Business Owners with Mariah Tomkinson | 01:01:53 | |
A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 19 Jul 2022 | 127: We Should All Be Millionaires by Rachel Rodgers (Making Good Book Club #8) | 00:46:48 | |
We’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 26 Jul 2022 | 128: 10 Simple Ways to Supercharge Your Email Marketing | 00:21:41 | |
Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 02 Aug 2022 | 129: The Secret Sauce No One Wants: Consistency | 00:16:20 | |
In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 09 Aug 2022 | 130: How to Build a Strong Brand with B of Powerhouse | 00:48:04 | |
Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said: “Your brand is your business’s biggest asset.” This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the results and make more of the impact you want to make. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 16 Aug 2022 | 131: The Big Leap by Gay Hendricks (Making Good Book Club #9) | 01:02:24 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 22 Aug 2022 | 132: The Art of Ideas | 00:11:27 | |
The doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ideas after they materialize in our thoughts. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 30 Aug 2022 | 133: Personal Growth + Evergreen Content | 00:14:05 | |
This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 07 Sep 2022 | 134: On Breaking the Rules with Brooke Monaghan | 00:56:32 | |
Today, we’re talking about rules. And specifically, how and why to break them. My guest is Brooke Monaghan, and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making an impact, and much more. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 13 Sep 2022 | 135: The War of Art by Steven Pressfield (Making Good Book Club #10) | 00:49:35 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 21 Sep 2022 | 136: How to Stand Out | 00:18:51 | |
One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 27 Sep 2022 | 137: Marketing Beyond Social Media with Charelle Griffith | 00:50:42 | |
Raise your hand if you find social media overwhelming. (I'm raising mine!) JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 04 Oct 2022 | 138: Planning for Q4: Life + Business [Small Biz Panel] | 01:15:55 | |
For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This (@rexmadethis), Dani from Imperfectly Tidy (@imperfectlytidy), Linda from Lulumiere (@lulumierecandles) and Ali from Wild Clementine (@wildclementineco) ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 06 Oct 2022 | 139: Planning for Q4: Marketing [Small Biz Panel] | 01:04:05 | |
Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@particlegoods), Miranda Harris Hamlin from And Arlen (@and.arlen) , Stacey Miyahara from Monday Made (@_mondaymade), and Christy Martinho from Full Bloom & Co (@fullbloomandco). ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 11 Oct 2022 | 140: Pinterest 101 with Kate Ahl | 00:52:28 | |
My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast. I need to say right now that you’re going to want to take notes during this podcast… It’s THAT good. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 18 Oct 2022 | 141: Digital Body Language by Erica Dhawan (Making Good Book Club #11) | 01:08:16 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 25 Oct 2022 | 142: Do You Struggle with Following Through? (this one's for you!) | 00:22:48 | |
If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 01 Nov 2022 | 143: How to Bring *YOU* Into Your Brand with Suz Chadwick | 00:51:57 | |
Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 08 Nov 2022 | 144: Let's Plan Your End-of-Year Marketing | 00:23:37 | |
Download a free end-of-year planning workbook to walk you through this process, step by step. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on. And! Because I love a good calendar. I’ve put together a workbook that goes along with today’s episode. This workbook is basically a series of calendars – both monthly and weekly – that you can use to create your marketing plan using the steps in today’s episode. To download that (for free, of course), head to makinggoodpodcast.com/2022. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Nov 2022 | 145: Big Magic by Elizabeth Gilbert (Making Good Book Club #12) | 00:45:49 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 22 Nov 2022 | 146: How to Pitch Your Business for PR Opportunities with Lucy Werner | 01:01:18 | |
Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 29 Nov 2022 | 147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A] | 00:23:11 | |
In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 06 Dec 2022 | 148: How to Make Better, Faster Decisions with Nell Wulfhart | 00:54:31 | |
For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 14 Dec 2022 | 149: December Permission Slips [From the Private Podcast] | 00:09:30 | |
In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 16 Dec 2022 | 150: Drop the Ball by Tiffany Dufu (Making Good Book Club #13) | 01:02:04 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.
____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 20 Dec 2022 | 151: Wholesale, Hiring + Taking Your Business Temperature with Katie Hunt | 00:46:42 | |
File this episode under MUST-LISTEN if you're a product- based business! JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 23 Dec 2022 | 152: How to Do a Year in Review (3.0!) | 00:12:22 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 28 Dec 2022 | 153: 20 New Year Content Ideas [BONUS From the Private Podcast] | 00:10:14 | |
Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 30 Dec 2022 | 154: How 3 Small Business Owners Are Planning for 2023 [Small Biz Panel] | 01:07:58 | |
Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 04 Jan 2023 | 155: 10 Things I Learned in 2022 | 00:22:18 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 11 Jan 2023 | 156: Marketing for Beginners (Let's Start from Scratch) | 00:25:31 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 17 Jan 2023 | 157: Everybody Writes by Ann Handley (Making Good Book Club #14) | 00:51:03 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.
____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 24 Jan 2023 | 158: The Power of a Personal Brand with Katie Zeppieri | 00:47:13 | |
My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 01 Feb 2023 | 159: How to Create A LOT of Content (Without Spending All Your Time on Content) | 00:17:28 | |
I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation:
I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 08 Feb 2023 | 160: Legal Basics for Small Businesses with Larissa Bodniowycz | 00:46:11 | |
How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 14 Feb 2023 | 161: 5 Mindset Shifts That Have Changed My Life (+ Business) | 00:16:53 | |
I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Feb 2023 | 162: How to Become a ‘Go Giver’ (Making Good Book Club: ‘The Go Giver’ by Bob Burg and John David Mann) | 00:41:40 | |
In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 21 Feb 2023 | 163: 10 Normal Things You Might Be Experiencing | 00:12:48 | |
If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 28 Feb 2023 | 164: Copywriting with Intention (+ Personality!) with Zafira Rajan | 01:04:11 | |
If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan. In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 07 Mar 2023 | 165: Creating a Step-by-Step Small Biz Wholesale Plan (1:1 Session with Corinne Monaco) | 00:55:18 | |
I’m so excited to share a “first ever” for Making Good! JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 14 Mar 2023 | 166: Building a Gentle Business with Ashley Beaudin | 00:46:39 | |
In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 21 Mar 2023 | 167: 168 Hours by Laura Vanderkam (Making Good Book Club) | 00:58:10 | |
In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 28 Mar 2023 | 168: How to Make Your Brand Stand Out with Zuza Hicks | 00:58:52 | |
Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 05 Apr 2023 | 169: How to Quickly Grow Your Email List | 00:19:12 | |
In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 11 Apr 2023 | 170: A New Sales Paradigm with Jen Szpigiel | 00:41:26 | |
Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 16 Apr 2023 | 171: Essentialism by Greg Mckeown (Making Good Book Club) | 00:57:36 | |
I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist, how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 19 Apr 2023 | 172: Changing My Mind, Selling + Email List Growth (Marketing Q&A) | 00:24:25 | |
You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on, how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN! JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 25 Apr 2023 | 173: Values and Brand Messaging with Ashlee Sang | 00:40:12 | |
Get ready for another Making Good first! Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 16 May 2023 | 175: The Art of Gathering by Priya Parker (Making Good Book Club) | 01:01:59 | |
This was a fun one, dear listeners. While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it! So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize what matters most. The Art of Gathering is about the fact that even a simple meeting can be a transformative experience – the world or someone’s world can be just a little bit different as a result of it, and this is worth thinking through! This episode is for ANYONE who hosts events, in person or online. You will learn a lot. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 16 May 2023 | 176: How to Create Long-Form Content (+ 3 Years of Making Good!) | 00:35:52 | |
This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content. That’s what we’re going to talk about today! In this episode, we’re going to cover:
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| 23 May 2023 | 177: How to Build a Regenerative Business with Helen Tremethick | 01:14:30 | |
One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes! Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach for entrepreneurs who are ready to show up more fully (and authentically) in their lives and their businesses.
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| 31 May 2023 | 178: 10 Ways to Get More Results from Social Media | 00:48:01 | |
Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 06 Jun 2023 | 179: Thriving as an Introvert in Business with Tara Reid | 01:12:24 | |
When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don’t think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone.
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| 13 Jun 2023 | 180: Productivity, business and relationships and PRIDE with Kate Ciurej (my partner!) | 01:09:58 | |
In this episode, my guest is my WIFE, Kate Ciurej (happy Pride!) We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed one of Kate’s big interests: productivity and time management! She shared some great tips for managing tasks and projects that I know will be super helpful to you. Kate has been my #1 supporter in my business in just about every way you can imagine, some of which you’ll hear about in this podcast.
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| 16 Jun 2023 | 181: Making Good Book Club #19: Traction | 01:22:00 | |
Today we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman. Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective. You guys, this is SUCH a Charelle book, lighting up and inspiring her not-so-hidden inner business organization nerd. Even if you’re a team of one, we both thought there were so many valuable nuggets in this book for any business owner, especially if you may want to build a team down the line. If you’re anything like me, you MIGHT find this book a little dry, but it is absolutely worth a read. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 20 Jun 2023 | 182: Setting Yourself Up for Financial Success with Crystalynn Shelton | 00:55:47 | |
I’m going to be honest with you dear listener. The topic of this week’s episode is a skill that I would say is NOT in my zone of genius. That’s why I was so excited to sit down with Crystalynn Shelton so I could pick her brain about all things business finance. Crystalynn is a licensed CPA, small business advisor, and a QuickBooks Top 100 ProAdvisor specializing in financial accounting software training, coaching, and consulting. Crystalynn was so so generous with her extensive knowledge of bookkeeping, I know anyone listening to this interview will pick up some useful tips and tricks.
Connect with Alison:
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| 28 Jun 2023 | 183: Principles of Imperfectionism [Permission to Do It Badly] | 00:47:47 | |
Today’s episode is about something that is so, so, SO important – a concept that has changed my life and that I wish I’d put into practice so much earlier than I did. And that concept is what I call IMPERFECTIONISM. In other words, the willingness to do things imperfectly. Because of perfectionism, I’ve spent a lot of my life holding back. Not putting things out into the world, not sharing my work, not showing up. But. Here’s the thing: The only way to get better at something… in other words, to get closer to “perfect”... is to do the thing imperfectly.
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| 04 Jul 2023 | 184: 5 Productivity "Hacks" for When Working Is Hard [From the Private Podcast] | 00:14:24 | |
Today, I'm sharing an episode with you from my members-only private podcast. This episode is all about strategies for productivity in times when you’re having trouble getting stuff done – whether from overwhelm, lack of motivation, or for any other reason. I’m sharing some of my time tested favorite tools and I hope they'll be super helpful for you! JOIN MAKING GOOD HAPPEN JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 11 Jul 2023 | 185: Diversify Your Income with Courses with Melissa Guller | 01:20:34 | |
I am THRILLED to share this episode because today’s topic is a Making Good first! Melissa is the founder of Wit & Wire, where she helps creators build profitable online businesses so they can scale their income and impact online. She also hosts the Wit & Wire podcast and co-hosts the Everything is Teachable and Book Smart podcasts. Before becoming a solopreneur, Melissa was part of teams at course creation platforms like Teachable and General Assembly. Melissa was so so generous with her extensive knowledge of course creation. This conversation is pure gold. If creating a course is something that has ever crossed your mind, or if this is a totally new concept, I know you’ll get a lot from this episode.
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| 15 Jul 2023 | 186: Making Good Book Club #20: Rework | 01:05:21 | |
I’m so excited to be back with this month’s edition of Making Good Book Club, and today we are talking about Rework by Jason Fried and David Heinemeier Hansson. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 19 Jul 2023 | 187: 12 Tools I Can't Run My Business Without | 00:28:52 | |
Tools, tools, tools! I love a good tool. In fact, there are MANY that help my business run smoothly. In this episode, I'm sharing my 12 favorites: we'll talk design tools, email tools, productivity tools, and much more.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 25 Jul 2023 | 188: How to Build a High-Converting Website with Elissa Voris | 01:18:33 | |
It might come as a surprise that we haven’t spent much time talking about website optimization on this show yet. Trust me, when I realized that was the case, I was just as shocked. After all your website, as today’s guest called it, is “your business's home on the internet.” So of COURSE, in addition to it reflecting your brand and personality, we want it optimized for your business’s goals. I learned so much from my conversation with Elissa, and I know you will too.
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| 02 Aug 2023 | 189: How to Stop Procrastinating | 00:47:20 | |
I’ve noticed something about this podcast, and specifically about you, dear listener. And that’s this: You tend to be something like me. The things that I’ve struggled with, so so so often they are things that you struggle with too. Things like self-doubt. Perfectionism. Consistency. And, as we’re talking about today – procrastination. The more I reflect on the topic of procrastination and its role in my own life – which, spoiler alert – has been huge. The more I realize that it’s such an important topic.
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| 08 Aug 2023 | 190: 4 Essential Stories with Ché Elizaga Castro | 01:13:43 | |
I just have to say I really loved my conversation with today’s guest. On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces. Ché’s passion for what she does is truly infectious, and I’m so grateful for how generously she shared her wisdom. This episode is an absolute goldmine.
SMALL BIZ SPOTLIGHT: FAYE ZIEGEWEID OF QUEEN FAYEZEL!
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| 15 Aug 2023 | 191: Making Good Book Club: Company of One | 01:19:37 | |
If you’re someone who is considering the future of your small business, this book is worth a read. In it, author Paul Jarvis makes the, (I would say very strong), case for why keeping your business small is the best plan, rather than aiming for growth just for growth’s sake.
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| 22 Aug 2023 | 192: Analytics Without Overwhelm with Aby Blum Sudds | 01:02:00 | |
Repeat after me, “Google Analytics.”
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| 29 Aug 2023 | 193: Defining Success for Yourself with Amanda McKinney | 01:06:47 | |
Have you ever just met another business owner and felt an immediate kinship with them? That’s the case with the first time I met today’s guest. My guest today is Amanda McKinney. Amanda is a business and accountability coach specializing in “accidental entrepreneurs.” She is also the host of the Unapologetic Entrepreneur podcast and author of Why Not You? An Accidental Entrepreneur’s Guide to Success. There are so so many gems of wisdom and food for thought in this interview, I truly can’t wait for everyone to give it a listen.
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| 05 Sep 2023 | 194: Intro to Launching (What, Why + How) | 00:21:07 | |
Today, we’re talking about launching. What it is, why we should do it, and how to do it well. And if there’s anyone listening to this who feels like this episode might not be for them because they feel like launching doesn't apply to their business model…. Well, I would challenge you on that! Give this episode a listen and see if I can change your mind. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 12 Sep 2023 | 195: The Future of Marketing with Miriam Shulman | 00:51:54 | |
I could not be more excited to share my conversation with today’s guest, Miriam Shulman. Miriam is a true force of nature, and I had such a blast talking with her all about how to build a career in the arts, or as a creative. Miriam is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists via online tutorials, coaching, and The Inspiration Place podcast. She is also the author of Artpreneur The Step-By-Step Guide to Making a Sustainable Living from Your Creativity. Miriam was so generous with her time and expertise in this interview, and I’m so grateful for her candidness during the conversation. Whether you’re an artist or another type of creative, there is so much to learn in this episode.
MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Sep 2023 | 196: Making Good Book Club: The 12 Week Year | 00:53:34 | |
It seems like I’ve been saying this a lot lately, but this is truly the most Charelle of books. So much so that the whole second half of our conversation was essentially a clinic on how to incorporate the methods laid out in The 12 Week Year into your own life and business. One of the reasons I was excited to dig into this book with Charelle is because since she read it many years ago, she has baked it’s methods into so many aspects of her own life and business. She also uses it in her work with her clients, supporting their goals and growth using The 12 Week Year as a general framework. Needless to say, I had a blast picking Charelle’s brain. The 12 Week year is all about planning, taking action, and ultimately getting more out of our time, and I mean, who can argue with that? MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 19 Sep 2023 | 197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing) | 00:18:06 | |
Here’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time. This superpower is something that can help you connect with your ideal customers, grow your audience, build relationships and trust, make sales, and do so many of the other amazing things that marketing can do for our small businesses. In today’s episode, we’re going to talk all about that marketing superpower: what it is, why it’s so powerful, and I’m going to give you some concrete strategies for putting it into action. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 26 Sep 2023 | 198: Sleaze-free Selling with Megan Smyth | 00:39:41 | |
If you’re like most listeners of this podcast, you first started your business not because you’re an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig. And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it’s only a business if we’re selling it… and for most businesses, selling is an active process. We can’t just wait for sales to come in – we need to set our sales and marketing processes up so that those sales actually happen. This is for many of us quite uncomfortable. But it doesn’t have to be, and that’s where today’s episode comes in. We’re talking all about selling – and specifically – sleaze-free selling. Selling in a way that feels good and aligned. And I have a guest today! Her name is Megan Smyth. Megan is a sales copywriter and consultant for mission-driven entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps purpose-driven founders drive revenue and make a positive impact–without unethical business practices or sleazy sales tactics.
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| 03 Oct 2023 | 199: How to (Actually) Get Stuff Done | 00:23:40 | |
Today is an important episode, because it’s about one of the most important topics we could ever cover here. Getting stuff done. But. How do we ACTUALLY get stuff done? In today’s episode, I share some tips and strategies that I’ve picked up in my own journey with productivity. These are techniques that are really working for me lately, and I hope you find them useful too. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 11 Oct 2023 | 200: 10 Things I’ve Learned in 200 Episodes of Making Good | 00:17:26 | |
HOLY MOLY. TWO HUNDRED EPISODES! I don’t think I would have EVER been able to dream up all of the things that this podcast has brought me. In the last 3 years, we’ve done 200 episodes. We’ve reached nearly 150,000 downloads. The podcast has led to my favorite place on the internet, my membership program Making Good Happen. Interviewing guests and connecting with all of you has led me to build relationships and friendships that are some of my most treasured. This podcast has required a lot of me – time, energy, effort – even when I sometimes didn’t feel like I had it. But its given me so much more. And probably the most powerful thing that this podcast has given me is WISDOM! I’ve learned so, so, so much from hosting this podcast. So, today… we’re rounding up 10 things that I’ve learned from 200 episodes of Making Good. Truly – I probably could have come up with 200, but hey – I'd rather skip to the biggest and best. MAKING GOOD SHOWNOTES: JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 15 Oct 2023 | 201: Making Good Book Club #23: Stories That Stick | 00:55:08 | |
I’ve got to say, Charelle and I really enjoyed chatting about this one. As a book about storytelling, it should come as no surprise that in addition to laying out really helpful ideas and frameworks, Stories That Stick was super well-written and fun to read. This book is chock full of examples, questions, and prompts to get your wheels spinning. If you are someone who feels you don’t have anything to say, or that your story isn’t worth telling, by the time you finish Stories That Stick you will have stories in spades. Even though I’m someone who has always been interested in narrative and has found a lot of success in sharing stories with my audience, reading these prompts sent little sparks of inspiration shooting through my mind. Luckily, author Kindra Hall walks you through how to sift through your newfound pile of stories and choose which to tell and how. Stories That Stick was a joy to read and talk through with Charelle, and I hope you enjoy our conversation as much as I did. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||
| 17 Oct 2023 | 202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi | 00:44:25 | |
Today’s episode is about a topic that is near and dear to my heart; How to create and maintain a socially conscious business. My passion for this probably comes as no surprise, given the titles of my podcast and of my membership program, Making Good and Making Good Happen. Many if not most of this show’s listeners are, or want to be, socially conscious entrepreneurs, and it has been such a joy to witness the community forming and growing around this idea. As today’s guest said, it is so vital to surround yourself with peers and fellow business owners who “get it;” who support your business’s mission for good. To help us think through how to center doing good in our businesses, (hint: there are so, so many ways), Stephanie Malon-Rufi joined me for a fantastic conversation. Stephanie is the owner of Spark Good, where she consults with and coaches socially conscious entrepreneurs. She helps to distill their vision into a focused strategy and action plan, helps solve key challenges with mindset blocks, and helps them have a greater positive social impact with their business. It was so much fun to get to talk with someone else in the social entrepreneurship space, I learned a lot from my chat with Stephanie. No matter where your business is in its journey for good, I know you will get a lot out of this conversation.
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| 24 Oct 2023 | 203: The Power of Support for Small Business Owners with Ibrahima Souare and Tamekia Flowers-Ball | 01:02:55 | |
Small businesses are so powerful and make such amazing impacts on the communities around them — especially when they get the support they need. To illustrate this, I was joined by Ibrahima Souare from NYPACE, an incredible organization that mentors entrepreneurs, as well as Tamekia Flowers-Ball of Epiphany Blue, business owner/mentee who participated in NYPACE's program. In this episode, we discussed:
Learn more about and connect with Ibrahima and NYPACE:
Learn more about and connect with Tamekia and Epiphany Blue:
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| 31 Oct 2023 | 204: How to Move Past Your Fear of Marketing | 00:13:02 | |
Today, we’re gonna talk about something truly scary for small business owners: MARKETING. In this episode, I'm sharing my best advice for moving past this. JOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad | |||