Make My Logo Bigger (Jive Photographic Productions)

In the season 1 finale of Make My Logo Bigger, we have the privilege of chatting with none other than the multi-talented, Savior Joseph. With a  rich past of marketing experience from his time as Senior VP of Global  Marketing with Aurora Cannabis, and his time as President of Digital  Advertising Agency, Colour, Savior is no stranger to what it takes to be a leader in the marketing realm. He now sits as President of Breathing Green Solutions, Nova Scotia’s first licensed producer of Cannabis, and spends his spare time working as a mentor, and sitting on multiple boards in the community while also working as a youth basketball coach.

Sit back as we discuss the importance of gratitude, resilience, humility, and inclusion. Saviour serves as an incredible example of someone who is setting up the world for the next generation to prosper. With a focus on the law of karma, removing barriers and being a compassionate,  contributing member of society, you will feel inspired to effect the kind of change Saviour demonstrates in his day-to-day work. On top of these life lessons, we discuss the real goals of marketing, why people are more important than the algorithm and the undeniable connection between sport and entrepreneurship. This is an epic episode to finish  our first season with—and we hope you enjoy it!"

Join us for an exciting episode in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is president of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience – you don't want to miss it!

On today’s episode we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing, and now he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, or hospitality, it’s an episode you won’t want to miss!

On this episode of Make My Logo Bigger, we speak to a friend of ours who holds a special place in his heart for advertising, Jamie Gilfoy. After working in the family business for ten years selling media, Jamie left to continue his immersion in the industry as a copywriter at M5. During this time, Jamie saw an opportunity in the market and started Aquatique Translation Services in 2014. Since then, his company has worked for and continues to work with most of the bigger Atlantic Canadian ad agencies and a number of national and international agencies as well. With interesting and thought-provoking conversations about learning from the family business, what it means to add value, the complexity of linguistics in advertising, and how AI may shake the foundation as we know it - it’s one you won’t want to miss!

On this episode of Make My Logo Bigger, we are excited to sit with a true communication and strategy veteran with two decades of experience building some of our regions’ leading brands: our friend, Mike Bardsley.

Formerly the Vice President and Partner at Revolve Branding Inc., Mike is a go-to resource to facilitate groups, coach, launch new ventures, merge brands, articulate strategy, identify and implement priority tactics to help build strong brands and strong cultures.

Those skills carry over to Triangle Strategies where Mike now sits as COO and is tasked with managing existing business, developing new opportunities, and plays a lead role facilitating Leaders Forum cohorts.

Sit back and enjoy a thoughtful conversation on the evolution of advertising, how your passions say more about you than your work history and whether your phone is listening, or you’re just creating consumer patterns. It’s an episode you don’t want to miss!

In this episode of Make My Logo Bigger we sit with Shortstop agency owner, Sam Archibald. With 20 years in the biz, Sam discusses the journey of beginning his own agency, his early battles with imposter syndrome, and the importance of humanity in this industry. With heartfelt tips on persistence, building confidence and “just doing it” this is an episode you won’t want to miss.

Welcome to the first episode of season 3! To kick off this season, we sit with our good friend, Quinn Anderson. Quinn is the Public relations Coordinator for the Halifax Chamber of Commerce and holds a master’s degree from McMaster University with a focus in modern queer history and sexualities, queer theory, and intersectionality. Quinn also has a background in communications, graphic design, community engagement, and DEAI policy writing. Sit back as we learn more about what the Halifax Chamber of Commerce has been up to, how Quinn’s extensive academic background impacts her work, and what they believe the future holds for both herself, and Halifax.

It’s our pleasure to welcome to this installment of Make My Logo Bigger; Pattison Outdoor’s, Sherry Kirwin. Sherry has always had a passion for the Advertising Industry, and after graduating from Georgian College with a diploma in Advertising, got her first job at Dartmouth Cable’s ad channel. From there, to a short stint in Newspaper Ad sales, Sherry then landed at Pattison Outdoor Advertising. 25 years ago, when Pattison Outdoor Advertising opened its doors in Halifax, Sherry was responsible for growing the business in the region. Over the years, the business has expanded into all of the Atlantic Provinces to become the largest Out-Of-Home Advertising supplier in the region. Today she manages a successful team of 13. Enjoy an episode that discusses the many ways we can market to our audiences, and where the value actually lies, it’s one you don’t want to miss.

Join us for this instalment of Make My Logo Bigger as we sit with a true trailblazer in the realm of photography and digital imaging, as well as a mentor and friend to JIVE, David Campbell. From his beginnings of capturing medical marvels at Mount Sinai Hospital to co-founding one of Eastern Canada's leading commercial studios with Robinson/Campbell & Associates LTD, our guest's lens has witnessed the evolution of an industry.

Beyond his time in the studio, he has also dedicated over two decades to shaping young minds at NSCC, including 2 of the JIVE team, by developing the Digital Imaging one year program. This would go on to become the second instalment of the 2-year Professional Photography diploma program, creating a lasting impact.

Sit back and enjoy a relaxed conversation with this visionary behind the lens, revisiting some of the most important shifts and milestones in the photography industry over the past 30 years. It’s a must-listen for anyone interested in visual mediums and commercial photography!

This episode of Make My Logo Bigger is a special one as we speak to our long term friend, and Senior VP & Executive Creative Director of Trampoline, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry. With insightful discussion on the importance of relationships, where good ideas come from, and how to sustain yourself in this industry, you’re going to love listening to this one!

On this episode of “Make My Logo Bigger” we speak to our close  friend, and well-known and respected Art Director, Jeff Simpson. Jeff  chats with JIVE about the power of mistakes, what Art Direction really  is, and the undeniable affect the recent pandemic has had on the  advertising industry. With a dissection of how to make this work  meaningful and powerful (for both the audience and the client) this  episode serves as a reminder that creatives shouldn’t fear failure, but  instead use it to their advantage. A wonderful conversation that will  leave you feeling inspired and ready to create, it’s one you won’t want  to miss!

In this weeks’ episode, we speak to Wunder’s Creative Director and big thinker, Stephen Flynn. Stephen’s concepts have won him and Wunder multiple awards and have solidified them as leaders in the industry. What are they doing that makes them stand out? They believe in their ability as creatives and aren’t afraid to flex their skills, even before a brief is released. With honest discussion about how they foster ideas and concepts, as well as generous tips as to how to avoid getting stuck working concepts that don’t inspire you - this is a must-listen for all creatives.

On this week’s episode of Make My Logo Bigger, join us as we chat with a return guest, our dear friend and Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison. Suzanne is a Cape Breton native and St. F.X. graduate who has acquired a rich background in communications and event management. With extensive experience in tourism, marketing and advertising, Suzanne has also been a key partner at JIVE Photographic Productions for over 20 years. Tune in to hear Suzanne share insights from her dynamic career and her journey in independent school marketing - where her passions have truly aligned - you don’t want to miss it.

For today's special instalment of Make My Logo Bigger - we're turning the mic on the JIVE team! Guest hosted by our good friend from National PR, Jon Richard, we set off to deep dive into the workings of JIVE. With our hosts turned guests, James Ingram (Owner and Director) and his two right-hand men; Mark, and Rix, this episode offers valuable insight into processes, beliefs, and values of this team.

JIVE is the leading Advertising Production Company in Nova Scotia, and now we get to pull back the curtain and see why.

Sit back, kick your feet up, and get to know the JIVE team a bit better with this must listen episode!!"

In this episode of Make My Logo Bigger, we speak to a long-time JIVE friend, athlete, and entrepreneur, Dave Williamson. With extensive experience in marketing, golf, and storytelling, Dave’s approach to the work is rooted in making authentic relationships and showing up every day to inch closer and closer to mastery. He has found a way to intertwine his two passions, making his story inspiring, motivating, and thought-provoking. Prepare yourself for a riveting conversation touching on logic, emotion, and creating just to create!

On today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Halifax Convention Centre succeed in an incredibly meaningful, and award-winning way.

On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years. Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!

In this instalment of Make My Logo Bigger, JIVE has the absolute pleasure of chatting with the entrepreneur, Partner & Senior Counsel member of National PR and Founder and General Partner of Sandpiper Ventures, the one and only—Sarah Young.

On this segment of Make My Logo Bigger, we sit with marketing and communications professional, Callie Gallant. With nearly 2 decades of experience in strategic communications and planning, Callie now sits as the Director of Marketing and Communications at our local  not-for-profit summer camp for children with chronic health issues,  Brigadoon Village.

Sit back for a master class on how to market not-for-profits. Callie’s  exceptional intelligence and huge heart have led her to break the  status quo of expectations in this realm, and it’s yielding results.  With commentary on what society needs, and how we should view marketing  in relation to not-for-profits, this is a must-listen for all in the  industry.

On today’s episode of Make My Logo Bigger, we welcome an incredibly gifted photographer, teacher, mentor, and our dear friend, Ingram Barss.

Recently, Ingram has taken his talent, and fostered it in the classroom, gifting his knowledge of photography to students for the past 16 years at NSCC. Today, we are lucky enough that he shares some of that with us.

Ingram comes by his talent honestly, having grown up in a family of artists. In studying photography, Ingram was presented with a lifetime of incredible opportunities and experiences, including working famed photographer Tony Esparza in LA. During this time he shot for CBS and worked on many shows including CSI, CSI Miami, Survivor, The Price is Right, The Bold and The Beautiful, The Young and the Restless, Everybody Loves Raymond, and many others. He also shot at the Emmys, the Grammys, and the Peoples’ Choice Awards and was one of two photographers at Mohamad Ali’s 60th birthday! A true storyteller, and an incredible talent, you don’t want to miss this episode.

On today's episode, we're deep diving into the world of advertising creativity with a true maestro in the field, Jon Richard. Jon isn't just another creative mind; he's a seasoned Advertising Creative with over a decade of experience in decoding the essence of both people and brands. Currently with National PR, Jon brings a unique blend of expertise and passion to the table.

With insightful conversations around empathy in advertising, the art of pivoting, and the difference between a steak and a great hamburger, it's an episode you won't want to miss.

On today’s episode we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more. In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!

On this episode of Make My Logo Bigger, we’re joined by Peter Woodward, Managing Director and Owner of Shortstop—and a longtime friend of JIVE. With 14 years of experience, Peter combines creative vision with analytical thinking to tackle challenges and push boundaries.

Join us as we explore his career journey, his bold approach to creative production, and his insights into the ever-evolving world of digital strategy. It’s an inspiring conversation you won’t want to miss!

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors. This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!

On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax.

Integrated marketing and communications strategies are her bread and butter and with her, she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy!

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

On this month episode, we welcome Samantha Gracie in the studio to talk about her career as an actress, musician and as social media expert.

On this episode of Make My Logo Bigger, JIVE sits with multiple national and international creative award winner, the incredibly talented copywriter and creative director, Iain Deans. Iain now holds the title of Senior Counsel for Creative Strategy at NATIONAL PR Atlantic, and has years of experience creating meaningful strategy for the clients lucky enough to have worked with him and National PR. From discussing a fresh and unique approach to pulling brand narrative from those you least expect—to mental health and creativity, no rock is left unturned. With meaningful discussion about corporate therapy, relationships, and the importance of curiosity and listening, this is an episode that will shift your approach to the work from here on out. A must-listen that we are excited to share. Enjoy!

On this episode we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her last appearance on MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!

To kick off season two, JIVE sits with TEDx Talks speaker, team  builder, entrepreneur and business owner, Bryan Fader. In this episode,  Bryan shares a collection of stories and experiences that demonstrate  the power of our own mind and self-image when facing the obstacles of  the world around us. From how posture and breathing can affect the way  those around you view you—to how to have fun even when you’re losing,  Bryan’s life work lends to marketing one’s self seamlessly. With  kindness, acceptance, and mindfulness at the core of his message, this  episode is a must-listen.

This week on Make My Logo Bigger we speak to an entrepreneur who has received awards for business management, entrepreneurship, marketing, public speaking and leadership, the co-founder of BrainWorks - The Growth Agency, Brad LeBlanc. This possibilitarian is dedicated to helping his clients succeed on a global scale through disruptive thinking, innovative ideas and his infectious positivity – making his approach truly inspiring. Sit back as Brad discusses the power of being generous, the importance of withstanding the lows to enjoy the highs, and why he considers himself a “social entrepreneur”. All of this, plus a HUGE announcement from BrainWorks! You don’t want to miss it!

On this episode of Make My Logo Bigger, JIVE sits down with Marketing Innovator, HubSpot Partner and More In Store owner, Melanie Taljaard. Sit back while Melanie delivers a master class on inbound marketing, the integration of a digital tool kit, and how clients should spend their dollar when it comes to marketing. With thought-provoking conversation, and many ah-ha moments, this is an episode you'll be grateful you tuned in for!