Love You To The Core (Xanthe + Frank Appleyard)

It’s all rat-themed desserts and custom chainmail from here on out! We give our take on “wrap up season” from Pantone (basic bitch cop out) to Pinterest (beyond unhinged but here for it), explain why we’ll probably never see the Wicked movie, and continue the discussion on Daniel Craig making a cup of literal vodka the official drink of the holiday season. Quite a ride.

If we can’t get that bread, we might as well bake it! In an October recap of sorts, we review our lowest sales month of the year, talk about wtf is even going on with our Airbnb properties, share our hot takes on Halloween, anniversaries, and the aisles of Target. Frank also drops the absolute BEST surprise in Timothée news, while we get into lotsa messy bits of life lately, from smouldering buses to broken iPhones. Wild ride, per usual.

Don’t forget to submit your AMAs, FMKs, comments, and concerns to Xanthe in the DMs!

Cozied up on a hotel bed in Barcelona, Maia and Xanthe dive into a refreshing, raw conversation about turning your rock bottom into your becoming, the roles that rebellion, isolation, and SHAME have played in our creativity over the years, how to write in a way that brings people closer to themselves, dopamine detoxes and social media breaks, navigating the intersection between work life and love life, how to retire off grid in your 30s, and what it truly means to live a creatively — leaving room for pleasure, self-exploration, and constant evolution.

Maia’s co-creation, Creative Living, is enrolling ‘til Friday November 1st. If you’re ready to enter the vortex with us, hop in here

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In our inaugural episode of Love You to The Core, we share how to embrace your inner hotness by doing more chores, why if you hate being on Instagram for your business you should actually JUST NOT, Xanthe’s entry into the Cottage Cheese Cult, Frank’s experience with a very theatrical scammer, how we finally got a handle on our spending habits and started actually following our household budget, a marketing campaign that made us question our morals, the dire landscape of news media, and a couple community-submitted questions + a wine-related FMK, to cap it all off.

If you have feedback on this episode or requests for the next, send Xanthe a DM to let us know! 

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NOW WE’RE GETTING THE HANG OF IT... In episode two, we covered having no chill in business class, the ethics of co-opting intellectual property in the online space, solving the mystery of the barre class towelette, broadcasting nudity on airplanes, collab strategies inspired by Charli XCX, beer brand drama, how to transition your business Instagram into a personal brand account, and the MOST RUDE FMK of all time.

If you have feedback on this episode or requests for the next, send Xanthe a DM to let us know!

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Hosted on Acast. See acast.com/privacy for more information.

Ever had a scallop change your life and a shitty shower ruin it, in the same weekend? WE HAVE. In this episode we recap the highs and lows of our Barcelona trip, discuss being patient with each other through tax drama and low sales, Frank’s reveals his Winston Churchill kink, Xanthe realizes LA is a hoax (and she fell for it), why you need to put down roots in cities you’ll inevitably leave, how many times you should post each week (caution: pretty spicy!), how to know what your clients actually want to see from your content (caution: pretty important!), some food-related FMKs and honestly A LOT of other stuff. This bitch was meandering, but you’re gonna love her! 

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Hosted on Acast. See acast.com/privacy for more information.

’Tis the season for removing distractions and we are ditching social media platforms like it’s our day job. We debate the pros + cons of Twitter, Threads, and Bluesky, give you some serious food for thought around your vitality goals, go deep on our favourite shape of French fries, Xanthe shares a recap of her cancelled flights en route home from Costa Rica (and how she REALLY feels about eco-conscious coffee cups), while Frank unpacks the mystery of the potato cartel. Also, Cruel Intentions is now a TV show. So. Send us some goddamn questions for next week, would ya?! DM Xanthe here with your burning biz/life Qs!

What’s the most off-brand thing about your personality? We’ll show you ours if you show us yours… In this episode we talk November goal-setting, a near-cancellable opinion on the hierarchy of dog breeds, a pill that can apparently get you all of the benefits of running without ever having to run (!!!!), the magic of print media, GEN Z going to SPACE, cooking tips for the easily distracted, and if we need to be concerned about Taylor Swift posting Reels like a basic. Tune in to find out, and slide into Xanthe’s DMs here to submit your AMA questions for the next recording!

Holiday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random shit but it’s really hard to remember by the time we write the intro.

If you have a question you want us to answer on the pod, send Xanthe a DM and let us know!

In this cozy-but-uncouth episode with Kaitlyn Kessler, we unpack makes it possible to *actually* look forward to answering messages from your clients (see episode title for a clue), go deep on the identity “renaissance” that so many business owners are feeling right now, explore the varied ways we can cultivate community as coaches, discuss the power of having an accountability buddy while you build your dream life, and gush about what’s on the horizon for our retreat business in 2025. Speaking of which:

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Gossip Girl Fall is well underway, and Xanthe’s having a threesome with Chuck and Blair, to celebrate. Frank, on the other hand, is on a petition to remove the word “content” from the collective vocabulary. Beyond that, we cover: a new online leadership theory that will help you stop comparing yourself on social media, the appropriate order of operations of showers surrounding a workout, how to get Air Canada to pay you $800 for simply hanging out, the marketing lesson in this Tezza post, why Soho House is a dream getaway for the modern lush, Trader Joe’s Dumplings, the cutest-ever cracker campaign, and explain the charging-US-dollars-as-a-Canadian-company-thing, for all those curious. AN EARFUL, AS PER USUAL. If you have thoughts, comments, questions, or speculations, send Xanthe a DM anytime here.

Love hosting our first guest! Xanthe sat down with Nina in Barcelona for a candid IRL convo that covers all the shit that we don’t see coaches talk about, online. From our journeys towards finding confidence letting our true selves be seen, the areas where we’re still works in progress, releasing control around our routines, letting go of our “working for the weekend” mindsets to shift from benders to balance, you’ll learn how we’ve leaned into self-trust as the backbone of our businesses and let having a lot of fucking fun lead the way.

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It’s all fun and games until somebody eats a cooked chicken carcass… In today’s episode, we recap our Thanksgiving menu (you’re welcome), debrief on this absolutely wild influencer vs. influencer court case, fangirl over Daniel Craig’s cup of vodka, learn a lot about undershirts, and absolutely do NOT want any hands near our clementines, thank you very much.

If you see us carrying around Alan Rickman’s face, no you didn’t… This week we’re talking TikTok ban, Matilda Djerf’s apology comment, life after the Eras Tour, the theme park that is the Denver Airport Shake Shack, a variety of diaries (Rum, and Mr. Rickman, specifically) and what’s on our Christmas break bucket list (hint: it’s not *not* seeing Wicked).

Do you come from a roast family or a respect family? Are shoes getting more dinosaur-like? In today’s episode we answer those hard-hitting questions alongside life updates re: selling our land in Joshua Tree, the artistry that is Chuck Bass, our most mischievous Christmas tradition, what we’re reading right now, Frank’s past life as a news influencer, how to commit the nerdiest crime on earth, anddddd reflecting on 2024 as the year we took responsibility over our spending habits (with tips if you’re hoping to do the same).

…And Lois is the woman to have in your corner if you want to lead ‘em. On the last day of her retreat in Costa Rica, we debriefed on the experience, reflected on creativity as a form of healing, the power of sharing your story in community, why you should be detaching your creative practice from your content production, the tension between creative flow and accountability, and what it means to be “responsible” to our communities as we express our truths. An absolute BANGER of an episode and a must-listen for any creative business owners who are seeking to show up and be seen as their whole selves, online + off.

Apply to join Lois and I on her next retreat here: https://weareupclub.com/retreat

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