Living The Red Life (Rudy Mawer)
Explorez tous les épisodes de Living The Red Life
| Date | Titre | Durée | |
|---|---|---|---|
| 26 Jan 2023 | Is Money Good? | 00:18:53 | |
Is money good? That’s the question our man in red, Rudy Mawer, is asking and answering today on Living The Red Life. Rudy is preaching from the pulpit that is his personal cash pile, using sound logic and reasoning to explain how money can create freedom for YOU. With 30% of marriages ending in divorce because of financial stress, wouldn’t life be simpler if you had the means to ease that stress? What are the emotional triggers holding you back and preventing you from really cashing in on a future that is well-paid and financially secure? It all starts with severing the preconceived ideas we have around money being used for bad, and just seeing it as a tool. A tool that can collapse time, pay our bills, see us flying in first class, creating greatness, and adding value to the world. How we look at money defines how we engage with it. And how we engage with it defines our life. This is Living The Red Life. And it’s the gospel truth when it comes to sharpening YOUR laser focus on the things you can do to earn that financial freedom. Check it out now, and thank Rudy later. “Money provides freedom, right? It’s a super important part of freedom. Money also provides speed, and it helps you collapse time.” - Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! In This Episode: - Stat: 30% of marriages end because of money - How money can help you collapse time - What can money give YOU? - How to detach from your emotional triggers around money - What is your money-making vehicle? - Knowing WHEN to pivot and change vehicles - Seeing money as a tool for your freedom - Using money to create greatness. Connect with Rudy Mawer: | |||
| 16 Apr 2025 | She Helped 1 Million Kids With One Simple Idea | 00:15:48 | |
Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose. Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship. CHAPTERS 01:06 – The LegiLiner Entrepreneur journey 03:09 –The Power of “Who Not How” 05:05 – Invest in your business through other’s expertise 06:02 – What’s a great first hire? 07:10 – The smart way to grow your business- don’t do it all yourself. 08:28 – You don’t have a business, you only have a product. Growth through adding value. 10:48 – Email is an asset. 12:06 – Challenges: dealing with Copycats & Creative Confidence to compete. 13:36 – Legacy Over Profit: Fight back with strategies 14:39 – How to contact LegiLiner Connect with Polly: IG: @LegiLiner TT: @LegiLiner FB: @Legi-Liner YouTube: @LegiLiner www.LegiLiner.com for products www.LegiLiner.net for membership information | |||
| 28 Oct 2024 | Building a Million $ Business WITHOUT Ads! w/Tori Dunlap | 00:26:53 | |
Tori Dunlap, founder of *Her First $100K* and the bestselling author of *Financial Feminist*, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity. As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values. CHAPTER TITLES 3:00 - Serve Before You Sell 5:20 - Using Automated Messaging for Audience Engagement 7:45 - Evolution of Messaging Rules and Strategy 10:12 - Building Customer Support Through Custom Conversations 12:30 - Targeting Ads to Highly Engaged Followers 15:03 - Importance of Audience Engagement Over Conversion 16:22 - Strategies for Organic Growth on Social Media 17:02 - Top Lessons for Growing Your First Followers 18:04 - Creating Value First: Why Trust is Key 18:48 - Developing a Strong, Clear Brand Identity 20:06 - Using Social Media as Top-of-Funnel Engagement 21:12 - Moving Followers to Platforms You Own 21:57 - Finding the Right Niche and Audience Sweet Spot 22:10 - Building Stronger Connections by Being Polarizing Connect with Tori Dunlap: Herfirst100k.com IG - Herfirst100k Connect with Rudy Mawer: | |||
| 23 Jan 2023 | Empire Building with Elena Cardone | 00:09:33 | |
Elena Cardone — herself once a lady in red — is chatting to the man in red, Rudy Mawer, about how your mindset around success is affected by your family and how they support you. Elena is the better-looking half of the power couple that is Grant and Elena Cardone — successfully married and building an empire. There are nuggets of wisdom aplenty here in this episode of Living The Red Life. The theme is balancing work and family life as we prepare for what could be a tough financial year in 2023. Elena recounts what happened with her and her husband in 2008 and how they doubled down on their idea of building a multi-million dollar empire in the midst of a recession. And Rudy shares his ideas about creating a golden force field of positive friends, family, and work colleagues. It’s all here, and it’s all good. Be sure to check out the life-changing 5-Day Challenge that Elena is hosting. Rudy will be there too, and this episode is just a taste of the financial opportunity and insights that lie ahead. Register now for the FREE 5-Day Unbreakable Challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out! RSVP for your seat: http://theredlife.com/unbreakable The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here! “It really is strength in numbers. I’m a testament to that. It’s how we run our empire – and it’s crucial.” - Elena Cardone In This Episode: - How the 2008 financial crisis turned into an opportunity for Elena and Grant Cardone - The importance of being aligned with your spouse/partner - What a strong support group can do for your success - What does a “golden force field” look like? - The 5-Day Challenge — A free event that will change the way you see business Connect with Elena Cardone: Connect with Rudy Mawer: | |||
| 14 Aug 2023 | Selling 400 Stores, 3 Exits & The Power of Branding w/ Jeff Fenster | 00:32:58 | |
Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle? Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date! Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to teach, educate, and achieve a level of storytelling that ensures your community remains your biggest support network. Jeff's origin story illustrates what a shrewd salesman he naturally is, and he's here selling us on the power of vertical integration in your company as a fast and reliable way to expand. Seeing supply challenges that can be overcome by owning those parts of the business that you can then turn into your strength (and even outsource to competitors) is all expertly unpacked by Jeff and Rudy as they discuss the perfect balance between a digital and physical presence. Stop what you're doing now! Download this valuable episode and tune into some of the smartest business advice for aspiring entrepreneurs looking to grow their brands and their business. This episode of Living The Red Life perfectly articulates just what Rudy is offering us all, this side of Wonderland. "Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster In This Episode:
Connect with Jeff Fenster:
Connect with Rudy... | |||
| 15 Jul 2024 | Legendary Interview with Steve Forbes - Chairman of Forbes Magazine | 00:15:55 | |
In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful. Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success. CHAPTERS 01:12 - Welcome to Living The Red Life with Steve Forbes 02:10 - The Origins of the Forbes Media Empire 03:33 - Lessons from the Great Depression 04:50 - Adapting to the Internet Era 06:47 - The Importance of Innovation in Business 08:02 - Navigating Unpredictable Events 09:40 - Entrepreneurial Mindset During COVID-19 10:26 - Balancing Crisis Management with Future Planning 11:30 - The Evolution and Future of Forbes 13:26 - The Constant Need for Differentiation 14:43 - Maintaining Momentum in Business 15:56 - Advice for the Younger Entrepreneurial Self Connect with Rudy Mawer: | |||
| 09 Jan 2025 | The Secret to Building a Subscription Empire – Insights from Fab Fit Fun Co-Founder Daniel Broukhim | 00:26:18 | |
Daniel, an accomplished entrepreneur and founder of a leading subscription e-commerce brand, joins the discussion to share his journey of building a successful business from the ground up. With a focus on scaling sustainably and navigating the complexities of direct-to-consumer marketing, Daniel offers a candid look at the challenges and opportunities he has faced. He dives deep into the innovative strategies that have allowed his business to thrive, even as it transitions into new markets like food and beverage. His emphasis on customer experience and data-driven decision-making sheds light on how to stand out in competitive industries. In addition to sharing his entrepreneurial playbook, Daniel reflects on the personal side of running a business. He discusses lessons learned from hiring, emphasizing the value of attitude and potential over perfect resumes. His unique perspective on handling setbacks, shaped by overcoming personal health challenges, offers a refreshing take on maintaining balance and perspective. Aspiring entrepreneurs will walk away inspired by his insights into building resilience, adapting to change, and taking strategic risks. CHAPTER TITLES 02:35 - Starting the Entrepreneurial Journey 04:54 - Disrupting the Subscription Model 07:21 - Scaling and Maintaining Customer Experience 09:50 - Transitioning into Food and Beverage 12:14 - Direct-to-Consumer Marketing Strategies 14:38 - The Role of Partnerships in Growth 16:27 - Key Business Lessons for Entrepreneurs 18:39 - Hiring for Potential vs. Experience 21:01 - Learning to Handle Setbacks and Failures 23:40 - Advice to a Younger Self Connect with Daniel Broukhim: Connect with Rudy Mawer: | |||
| 23 Oct 2023 | The Future of Money with Gary Cardone | 00:32:48 | |
What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio! Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI. And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary is asking you to consider how you are protecting it. The advice for the entrepreneur out there is that it's not just about earning in digital currency, it's about investing wisely too. Remembering to focus on the "boring stuff" as you scale in a shifting market is advice that is worth its weight in gold. Or rather, worth its weight in crypto! Please join us on an exhilarating look into the future functionality of money with a man with a vision and understanding of how financial systems work he may as well have a crystal ball. There's a lot of money and, more importantly, intellectual capital, moving into the (crypto) space." ~ Gary Cardone In This Episode:
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Connect with Gary Cardone: Connect with Rudy Mawer:
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| 23 May 2024 | 20 Life & Biz Insights in 20 Minutes! | 00:18:36 | |
QUESTIONS 1:37 - What has been your biggest challenge in growing your business online and how did you overcome it? 2:32 - How do you stay motivated and inspired in the face of setbacks? 3:28 - What is a breakthrough moment that significantly changed your business trajectory? 4:13 - How do you balance your personal branding with company branding in your marketing strategy? 5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret? 5:34 - How do you leverage influencer marketing to boost your own brands' visibility? 6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media? 6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing? 7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business? 8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer? 9:21 - What is the best way to establish trust in your brand? 9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience? 10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business? 11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now? 12:39 - How do you look at and measure ROI of all of your marketing campaigns? 12:57 - What's your approach to content creation and distribution across all of your different platforms? 13:34 - How do you manage and motivate a large team to achieve high performance? 14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space? 15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online? 16:31 - What is the most valuable lesson you learned from your worst failure? Connect with Rudy Mawer: FULL TRANSCRIPT 0:00 Rudy, what is the most valuable lesson you learned from your worst failure? 0:04 I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience. 0:12 What is your secret? 0:13 Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space? 0:24 The next five years, biggest change will probably be, we're already ahead. 0:28 I would say we've been doing it over 18 months now. 0:31 I think it's gonna change how content's made, how content's produced the ability to create content. 0:37 I think that's gonna be the biggest change. 0:38 It's a good question too. 0:39 I think a breakthrough... | |||
| 13 Mar 2023 | $10K to $100 Million in Product Sales With Michael Gonzalez | 00:37:01 | |
How do you take your last $10K and turn it into $100 million in product sales? You start a detox tea company just when Instagram is blowing up, and you ride the red wave of success all the way to the top! Today’s guest is the GOAT of Instagram marketing, FitTea Founder (now exited) and now the Tea CEO, Michael Gonzalez. Michael is in the hot seat beside our man in red, Rudy Mawer, and they’re reflecting on the value of growing a business alongside a personal brand in this modern age of social media. A time when you can drop cash getting a celebrity endorsement and then have all sorts of eyeballs checking out your operation. Michael’s operation started small — just him and his mom packing tea — but because he was prepared to take marketing risks and develop a high-quality product to match, he was able to collapse time and scale fast! Michael’s story is a tale of living the red life for real, from dancing with Beyoncé to shots at the bar with Post Malone, it’s all here. Rudy brings his shrewd business acumen to this party too, bringing it all home for you. All you have to do is take the red pill — and jump! “I’m a believer in everything. Like radio, it didn’t matter. Put you on the moon? I’ll put you on the moon. You know what I mean? So that’s how I think about brands.” ~ Michael Gonzalez The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How do you make a high-quality product that consumers are willing to pay more for? - What do you get when you combine ideas, trust, and risk? - The perfect recipe to kickstart your own business. - The Pros and Cons of building a brand on a personality. - Is the celeb shoutout still worth it? - Discover the secret to building a successful business! - How do you cope with anxiety as an entrepreneur? - On the phone with pirates when they intercept your cargo! - Living it up at Puff Daddy’s 50th - What is the value in getting a shoutout from Kim Kardashian? And more! Connect with Michael Gonzalez: The book Michael recommends - Hope and Help for Your Nerves Connect with Rudy Mawer: | |||
| 04 Jan 2024 | Your Success Circle - Key to Growth? | 00:21:01 | |
In this thought-provoking episode of "Living the Red Life," host Rudy Moore delves deep into the concept of building and nurturing your personal and professional circles for success. Rudy emphasizes the impact of the people around you on your life, goals, and overall well-being, drawing parallels with maintaining a balanced diet for a healthy body. Key Segments:
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This episode is a must-listen for entrepreneurs, professionals, and anyone looking to enhance their life through strategic relationship building. Join Rudy Moore in "Living the Red Life" as he guides you through the nuances of creating a circle that not only supports but propels you towards your goals. #LivingTheRedLife #SuccessCircle #RudyMoorePodcast #Entrepreneurship #PersonalGrowth Don't forget to subscribe for more insightful episodes and join our community discussion Connect with Rudy Mawer: | |||
| 04 Apr 2024 | EXPOSED: The Shocking Truth About Live Events & Revenue Growth You NEED to Know | 00:21:23 | |
Considering hosting your own live events but unsure where to start? In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts. I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife CHAPTERS 00:00 - Episode Highlight 00:40 - Intro 00:55 - Selling from live events (virtual and in person) 02:47 - Diving in to live virtual events 08:26 - How to structure a live event 09:18 - Speakers for live events 10:24 - Planning the topic or theme 12:47 - Pillars and agendas 12:56 - How to price your live event 13:43 - Pricing goals for your live event 14:54 - Understanding free vs paid tickets 15:44 - Attendance percentages 17:15 - How to improve show rate of your live event 17:57 - How to promote your live event 18:14 - Pitching 19:13 - Following up after the event 19:35 - In person events overview Connect with Rudy Mawer: | |||
| 13 May 2024 | Over 300 Million $ In Brand Deals Revealed By Famous Agent Paul Fisher | 00:28:16 | |
Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and celebrities. Transitioning seamlessly into the digital age, Paul recognizes the shifting dynamics in the industry, where social media metrics often hold as much weight as traditional modeling accolades. His approach emphasizes not just star power, but also the values and impact of the personalities he manages. Fisher's insights into the convergence of celebrity, brand influence, and entrepreneurial endeavors offer a unique perspective on navigating the ever-evolving landscape of fame and commerce. Buckle up, this is a juicy one! CHAPTERS 1:06 - Introducing Paul Fisher, Supermodel Agent 2:32 - Navigating Celebrity Influence: Building Brands in a Changing Landscape 4:55 - The Future of Brand Deals: Strategies for Beginners 8:16 - Harnessing Celebrity Influence for Startups: Strategies for Success 13:39 - The Role of Philanthropy in Branding: Creating Conscious Celebrity Partnerships 15:44 - The Impact of Influencers: Shaping the Modern Fashion Industry 18:01 - Building a Successful Business: Key Principles for Entrepreneurs 22:01 - Paul Fisher's Journey: From $10K to Over $300 Million in Deals 23:07 - The TV Show Legacy: Exploring "I Can Make You a Supermodel" 24:31 - Unveiling "Confessions of a Modeling Agent": Insider Stories from the Fashion World Connect with Rudy Mawer: | |||
| 23 Nov 2023 | Lesson from my Celebrity Clients | 00:19:34 | |
What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between. And today he's sharing what he's learned from being in the same room as these game-changers with us! What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown? Rudy has identified the 5 key things that all his celebrity friends share.
Learn how to live the character 24/7 if you really want to live the dream. Double down on that with an obsession showing you're passionate about your work. Always keep the 'deal flow' flowing, even if not every business opportunity works out. And value your time. Right now there's no smarter way to value your time than by listening to today's red hot episode, also filled with some personal insights on Rudy's move to Miami and how he separates success from what it means to 'be a good person'. This one's a cracker! Come on in, Wonderland is waiting for you. "One of the biggest traits that I see in all of the celebrities I work with is an obsession around what they do." ~ Rudy Mawer In This Episode:
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| 10 Aug 2023 | How To Build the Perfect Daily Routine | 00:26:03 | |
What does the perfect daily routine look like for you? How do you optimize brain function, sleep function, increased productivity, and balance so that you can become an entrepreneurial superstar? Rudy is assisting us with building the perfect routine to start (and then continue) crushing it for years to come. There's a lot of great direction and guidance from our Man in Red, along with some of his sports science education being thrown into the mix. The good news is that your routine is your routine. So it's not all about cramming in ice bath cold plunges and long morning meditations while it's still dark. The best routine is the one that YOU can stick to. What Rudy is demanding of us though – if we want that success – is to remain consistent and disciplined. If we do that, the results will come and we can start to live a more high-functioning lifestyle where we make those hours of productivity count. From morning caffeine and lots of water to sunshine, some basketball, daily work huddles, and biohacking suggestions, this episode will give you some great ideas to learn from one of the best at being productive. Amp up your ambition with this aspirational episode of Living The Red Life. Welcome to Wonderland, baby. "That's what I want you guys to achieve: build an aggressive routine that will get you the best results, but something that you also love, you enjoy, and have some sort of a balance." ~ Rudy Mawer In This Episode:
Connect with Rudy Mawer:
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| 06 Feb 2023 | From $6 Pizzas to the Million Dollar Day with Dan Henry | 00:39:41 | |
How do you go from earning $6 an hour selling pizzas to making a million dollars a day selling your own course on the internet? Let’s ask Dan Henry. He is the founder of CloserDeals.com and the bestselling author of Digital Millionaire Secrets. Dan is also, quite simply, one of the most influential entrepreneurs in the world. There’s a fantastic meeting of the minds as he chats with our man in red, Rudy Mawer, in this inspirational episode of Living The Red Life, and they talk about all things sales and the mindset of making money on the internet. This episode is chock-a-block full of tips for you to get started as an entrepreneur online — even if all you have is time. Dan’s Million Dollar Day is testament to that. As these two entrepreneurs at the peak of their game agree, it’s all about being unreasonable. Take the red pill and check it out for yourself. “To me, Sales is a universal skill because you can use it to sell for other people and make commissions, or you can use it to sell your own product. And you can use it to sell your kids on eating their vegetables.” – Dan Henry The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! https://m.me/rudymawerlife In This Episode: - Why being unreasonable is one way to succeed in business - Dan’s origin story: From a pizza delivery guy to becoming the best salesperson. - How to take control of your life — earning money beyond the norm - What is The Morning Gun Drill? - The benefits of learning SEO for your business - Making your way to success through a billionaire's mindset - Understanding the mindset of making money on the internet - ‘Safe and Survive’ versus ‘Thrive’ - The importance of mentorship - Why extraordinary people can only thrive in extraordinary environments - Dan's golden advice on how to learn from anybody else - Winners versus losers: How you should differentiate. - Dan’s top tip for achieving confidence and success - A common misconception about rewarding hard work - Dan’s Million Dollar Day ~ The Story Resources (Books Dan recommends): The 48 Laws of Power by Robert Greene Sam Walton: Made In America by Sam Walton Connect with Dan Henry: Connect with Rudy Mawer: | |||
| 30 Sep 2024 | Building To 1 Million Instagram Followers (2 Secrets) w/Chris Do | 00:27:17 | |
Chris Do, a renowned entrepreneur, designer, and educator best known for his expertise in branding and digital marketing. As the founder and CEO of The Futur, a creative agency and educational platform, Chris has dedicated himself to helping creatives and business owners grow their brands and increase their impact. With a strong presence on social media, particularly Instagram, he has successfully built a substantial following through strategic content creation and innovative marketing techniques. Chris shares invaluable insights into growing an Instagram presence effectively. He emphasizes the importance of leveraging new features and creating engaging content to enhance audience retention. Techniques such as simplifying messages, collaborating with other creators, and staying attuned to current trends are crucial for success. Chris also highlights the significance of balancing valuable content with personal connection to foster deeper engagement with followers, ultimately leading to sustainable growth on the platform. CHAPTER TITLES 2:12 - The Journey of Growing on Instagram 3:34 - Key Strategies for Success 4:10 - Leveraging New Features for Growth 5:40 - The Importance of Retention 7:12 - Techniques to Increase Retention 9:40 - Simplifying Content for Engagement 11:07 - The Power of Guest Posts 12:32 - Benefits of Collaborating with Others 15:06 - Understanding Organic Reach 16:06 - Identifying New Trends on Instagram 17:12 - Innovations in Carousel Posts 18:31 - Essential Principles for Social Media Growth 19:30 - Balancing Value and Personal Connection Connect with Chris Do: WEBSITE - https://thefutur.com/ IG - Thechrisdo Connect with Rudy Mawer: | |||
| 01 Jun 2023 | How to Make your First Million Dollars | 00:20:11 | |
Making your first million dollars is the hardest million to make. Even if you've made that first Megabuck and (like our Man in Red) are on your way to Gigabuck status like Rudy (that's a billion dollars), then today's episode will provide areas of focus that you can optimize. There are plenty of millionaires out there already (google it!) and they're not as smart as you. But they do probably employ some of the strategies Rudy is discussing in today's ambitious episode of Living The Red Life that will help you get your hustle up. What does your product ecosystem look like and what are your secondary ways of making revenue? What about your data and financial tracking or your paid acquisition strategy? If you don't know the answers to these questions then best you tune in to turn it up a notch. Welcome to Wonderland, baby. "A million is not hard guys. A million shouldn't seem so daunting and far away." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 28 Sep 2023 | How To Charge 10x More (& Why You MUST!) - Premium Prices 101 | 00:25:44 | |
Pricing! How do you work out what the right amount to charge your customer is? How can you charge more? Why should you? Charging a premium for your products or services has been a life-changing lesson for Rudy in business, and today he's spilling the tea on WHY. Charging premium prices will transform the way you do business. Over time Rudy has learned that the best paying clients are the ones that are investing the most. And that it's just as much effort to sell a $10K product as it is to sell a $500 one - so you do the math on how you want to spend your time and energy! Do you want one thousand $500 headaches to make $50K, or do you want to deal with maybe ten $10K challenges to net the same amount? Do you want to have offers that are resilient in the face of a recession? Rudy is giving us the answers to these questions (and more) as he breaks down how to take someone who doesn't even know about you to become a raving fan and repeat buyer. Understand the ascension model and how to create pricing tiers for your products or services. Get your mindset right as you step through into the gates of Wonderland where Red Life Living and charging what you are worth awaits! "There's so many benefits of upping your prices and having higher ticket offers within your brand." ~ Rudy Mawer In This Episode:
Connect with Rudy Mawer:
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| 09 Mar 2023 | 10 Key Steps To Build My 10 Million $ Biz | 00:24:27 | |
How's that red pill tasting for you? Living The Red Life has never been sweeter, right? Rudy Mawer, AKA the Man in Red, is banging out the big ideas in this episode, showing us his Top Ten Tips that got him to $10 million in under 3 years. How is your business bringing in 100 new leads a day? How do you spend more money to make it back in the long run? How are you getting repeat customers? Ask yourself these and other questions, and Rudy will have you looking at your business like a jigsaw puzzle as you try to fill in the missing pieces and 10X your wealth. Tip number one is having multiple front-end offers, and tip number 10 is knowing every Key Performance Indicator there is. Sandwiched in between are 8 more million-dollar tips for growing your business. This is life in the red zone, and we're not messing about. Come and get it! “You have to have a way to drive consistent sales and consistent leads into your business." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Creating multiple sales funnels so that consumers can access your ecosystem - Million dollar idea: charging someone $1 for the first time they use your service - Lead generation systems: the need for unlimited leads - Having a good phone sales team - Pick one big platform to start – then go multi-channel - Referrals, renewals, and upgrades - How do you get customers to come back? -'Who?' not 'how' – find the expert - 10Xing your goals – who is pushing you to the next level? - Going into the red: losing money to make money over time - Client success – how well are your clients doing? - Data and reporting: knowing every Key Performance Indicator And more! Connect with Rudy Mawer: | |||
| 14 Nov 2024 | The Key to Podcast Success in 2025 w/John Lee Dumas | 00:21:20 | |
This podcast episode dives into the journey of building a successful brand by mastering a single focus and delivering consistent value. The guest shares insights into finding and sticking to a niche, emphasizing that true growth happens when you become an expert in one area instead of trying to excel at everything. He recounts his admiration for Tony Robbins, whose dedication to his craft exemplifies the energy that comes from loving what you do. Highlighting his own path, he explains how focusing solely on podcasting has allowed him to build trust and engage deeply with his audience. By refining his expertise in this specific space, he's managed to stand out in an otherwise saturated market. The episode also addresses avoiding burnout by aligning your work with what brings you joy. For John, interviewing entrepreneurs is not just a job but a source of energy and inspiration. He shares advice for young entrepreneurs to embrace patience, relax, and avoid rushing through milestones, reminding them that sustainable success is a long game. John closes by encouraging listeners to focus on what they’re genuinely passionate about, as it’s this love for the work itself that will fuel them to succeed over time. The episode ends with resources for listeners interested in starting their entrepreneurial journeys with free courses and daily content. CHAPTER TITLES 3:00 - Discovering Your Focus as an Entrepreneur 5:00 - The Power of Personal Branding and Building Trust 7:00 - Creating Consistent Content that Resonates 9:00 - Knowing When You’ve Found Your Niche 11:00 - Learning from Tony Robbins: Passion and Persistence 13:00 - How to Stay Energized Doing What You Love 15:00 - Avoiding Burnout and Embracing Your Strengths 17:00 - The Value of Mastering One Thing Well 19:00 - Patience and Progress: Advice for Young Entrepreneurs Connect with John Lee Dumas: PODCAST - Entrepreneurs on Fire YOUTUBE & IG - John Lee Dumas Connect with Rudy Mawer: | |||
| 11 May 2023 | What I Would Do if I Had to Start Over Again = If I Lost It All - What to Do From Zero! | 00:25:01 | |
What does starting over feel like? Rudy has been there before, knowing when to pivot and move on when the universe provides you with a ‘kick out the front door scenario’. These pivotal sliding door moments can alter your life trajectory in a big way, and in this philosophical episode of Living The Red Life, Rudy is contemplating what he would do differently if he had to start over again. From paying attention to online trends and knowing how to test your next big idea, to telling your story in a positive way, Rudy’s red-hot business acumen shines through with pragmatic steps and tools that we can all apply to our lives and our businesses as we grow and shine in Wonderland. Whether it’s embracing AI or having an ice bath, the future is here and Rudy’s wisely telling us how to pay attention to what it’s bringing. The Red Life has never felt more inviting. “The beauty of life is you can define your story.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
Connect with Rudy Mawer:
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| 08 Apr 2023 | How We Make Millions on Instagram | 00:26:00 | |
Are you looking for a social media platform that delivers organic growth that you can monetize? Look no further than Instagram, where you can create a tribe, post regular content in a sustainable manner, and then look to monetize, in time, with high-ticket items or product endorsements. Rudy is in studio, perched on his Red Lips sofa, preaching to those of us still playing around with everything from Facebook to TikTok. He's sharing why Instagram covers the widest audience, how it allows for organic growth, and what you can do to make money off of the platform somewhere down the line. As always, Rudy is reverse-engineering the problem: he's looking at his money-making goals, and then looking at ways to spend money to make it back. He's rubbing shoulders with all the major players and influencers out there who, while they may be telling you they're just doing it for the fans, are shrewdly building an audience (their tribe) so that monetization opportunities will follow in due course. Insights this smart should come with a premium subscription fee. Come and get involved while it's here for free. Living The Red Life with Rudy Mawer starts now! "Overall, for organic growth, Instagram is my favorite." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
And more! Connect with Rudy Mawer: | |||
| 10 Apr 2023 | Building a $30 Million $ “Boring” Business w/ Jason Macek | 00:21:50 | |
Are you in e-commerce and looking to learn from someone who's a little bit further down the road? Jason Macek started a fulfillment company, with his wife, from a garage, in 2005 – charging $1 per box to ship your product. Jason is now so far down the road his garage has moved to a warehouse, and his company, Dollar Fulfillment, is shipping up to 25000 packages a day. Rudy is getting the best out of Jason as he shares on the business challenges he's faced over the years, the value of having a good team, and the importance of strong company culture. Don't let someone else's trademark infringement get the best of you! Learn how to reinvest in your company and grow your own e-commerce business one dollar and one package at a time. Outsource whatever consumes too much of your valuable time and start Living The Red Life today! "Find something that you're interested in or passionate about, because it makes it a lot easier coming to work every day when you're dealing with something that you like." ~ Jason Macek The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
And more! Connect with Jason Macek: Connect with Rudy Mawer:
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| 18 Nov 2024 | 10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman | 00:25:04 | |
In this episode, we’re joined by Gino Wickman, a renowned entrepreneur, author, and creator of the Entrepreneurial Operating System (EOS). Gino shares his invaluable insights into achieving entrepreneurial success while maintaining balance and avoiding burnout. Drawing from his 30 years of experience, he discusses the importance of finding a personal "magic formula" for work-life balance. Gino emphasizes the delicate equilibrium between pushing yourself hard enough to avoid boredom, but not so hard that you burn out. He highlights the concept of a "work container"—a framework for maximizing energy and output while staying within your capacity for both work and life. Throughout the conversation, Gino offers practical advice on optimizing productivity and maintaining focus, from how to structure your workday to how to adapt your formula over time. He also explores how business owners can scale effectively, noting that, like building a skyscraper, once a business is up and running, it requires less day-to-day effort to maintain. Gino also dives into the importance of systems and delegating effectively to prevent overload. He encourages entrepreneurs to constantly assess their capacity, stay aligned with their values, and make strategic adjustments when necessary, ensuring long-term growth and sustainability in both their personal and professional lives. CHAPTER TITLES 03:00 - Impact & Purpose 06:00 - Finding Your Formula 09:00 - The Work-Life Balance Formula 12:00 - Energy and Efficiency 15:00 - Shifting Over Time 18:00 - The Burnout vs. Boredom Balance 21:00 - Work Container and Business Growth 24:00 - The Role of Systems in Scaling Connect with Gino Wickman: BOOK TITLE - Shine Connect with Rudy Mawer: | |||
| 27 Nov 2023 | Joe Foster, The Founder of Rebook, Reveals His Life Lessons | 00:34:59 | |
Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it. In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way. During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include:
Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!) Connect with Rudy Mawer:
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| 13 Jul 2023 | Debunking the Myth of Work/Life Balance | 00:21:45 | |
Bienvenido a Miami! Our Man in Red is coming to you live from his new Miami office – and things are popping off if you’re Living The Red Life. Today host Rudy Mawer is talking about how to achieve a Work/Life balance – which can be challenging at the best of times! Rudy is challenging the blanket assertion that a 40-hour work week is what is best for you. If it’s doing a job you don’t enjoy just to pay the bills, then what you have is a fulfillment issue rather than a work/life balance one – and you need to find ways to follow your passion and work on something where the hours won’t matter. Input equals output, and we can’t always look at the 40-hour work week in isolation. Rudy is opening our eyes to the bigger picture of what else we need to consider before letting other people tell us what is healthy in terms of a work/life balance. What do you need to do right now for the season of business that you’re in — in relation to the goals that you have set for yourself? Game-changing advice and insights are just inside the doors of Wonderland. Come on in and join us! “I’m always against blanket statements because they don’t account for individual variability, right? And they don’t account for – probably like you – individual passion.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
And so much more! Connect with Rudy Mawer:
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| 30 Oct 2023 | Creating Urgency around your Live Event with Bill Hauser | 00:21:54 | |
How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team. Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else. There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill! "Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser In This Episode:
Connect with Bill Hauser:
Connect with Rudy Mawer:
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| 05 Aug 2024 | Marketing Secrets From The Clever Investor | 00:31:54 | |
In this episode, Cody Sperber, a real estate expert and social media influencer with over 2 million followers on Facebook and Instagram, discusses his journey from humble beginnings to becoming a successful entrepreneur in the real estate industry. The conversation highlights the importance of resilience, continuous learning, and strategic thinking. Cody shares insights into overcoming initial challenges, emphasizing the significance of staying focused and motivated. He also talks about the pivotal moments that shaped his career, such as finding the right mentors and balancing business with family life. The discussion delves into strategies for long-term success, stressing the need for adaptability in a constantly evolving market. Cody underscores the importance of building a legacy and leaving a positive impact through one's work. Practical advice is given for aspiring investors, including tips on identifying opportunities and mitigating risks. The conversation concludes with reflections on the future of real estate investing and final words of encouragement for those looking to enter the field. CHAPTER TITLES 1:02 - Cody Sperber: The Clever Investor 2:00 - Starting Out in Real Estate 2:09 - Building a Personal Brand 2:17 - Challenges in Early Deals 3:13 - Clever Investor: A Creative Approach 3:57 - Launching the Education Business 4:49 - The Value of Persistence 6:03 - Evolution of Real Estate Education 7:02 - Diversifying Business Focus 8:03 - The Importance of Singular Focus 8:57 - Learning from Mistakes 10:07 - Scaling with the Right Team 12:15 - Lessons from Marketing Failures 14:02 - Investing in Home Services 15:12 - The Power of Networking and Masterminds 16:29 - Finding the Right Mentors 17:45 - Balancing Business and Family 19:01 - Strategies for Long-Term Success 20:18 - Importance of Adaptability 21:33 - Building a Legacy 22:47 - Key Takeaways from Successful Entrepreneurs 24:12 - The Future of Real Estate Investing 25:29 - Final Advice for Aspiring Investors Connect with Cody: IG - officialcodysperber YT - https://www.youtube.com/user/cleverinvestor LINKEDIN - codysperber WEBSITE - https://codysperber.com CODYS NEW VENTURE - https://floordaddy.com Connect with Rudy Mawer: | |||
| 13 Nov 2023 | How To Find The Perfect Coach | 00:19:09 | |
How do you find the perfect coach? Where do you get the right consultants to help your business get some major wins with a killer marketing strategy? Eric and Seth are the leaders of Rudy's marketing and coaching teams, working with all of Rudy's clients from the agency side to the legacy and mastermind programs. Coming live from Rudy's castle, the 'three musketeers' of marketing are giving us some stellar advice as we look ahead to how we can grow our brands in 2024. There's strategy, which is about your big picture. There's psychology, which is about how you're enticing clients with the right offer, word for word. And then there's the maths, which is the data you need to be analyzing to course correct your strategy as you get to where you want to go. We're headed to Wonderland baby, and a future where we understand the basics of good marketing so that we can hire the right people to assist. Learn from Eric, Seth, and Rudy in this impactful and informative episode of Living The Red Life at its very best. "You've got to have a strong mechanism or hook because people want to buy into something." ~ Rudy Mawer In This Episode:
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| 29 May 2023 | Pay Less Taxes and Earn More $$$? with Tom Wheelwright | 00:32:52 | |
Taxes! How do we make them fun and not so scary? Our Man in Red, Rudy, met Tom Wheelbrook on Richard Branson's Necker Island and struck up a like-minded rapport for making more money and paying less tax! Tom has 40 years of quality experience in the tax business and runs a network of 65 CPA firms around the US. He’s one of the top tax minds around, and today he's sharing his sexy tax strategies on this penny-pinching episode of Living The Red Life. Rudy and Tom are showing us how to see the tax system as a series of incentives that can work for both you and the government if you play the game right. Going with the biggest tax firm is not necessarily the best, but paying top dollar for the right financial advice is totally worth it. The advice here today is free though. Everything from leasing electric cars to renting out your house tax-free is offered up to all our hungry Red Life entrepreneurs out there. Turn those small pennies into big dollars and come join us in Wonderland! "Your best return on investment, for sure, is going to be your tax advisor. By far." ~ Tom Wheelwright The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
Connect with Tom Wheelwright:
Connect with Rudy Mawer: | |||
| 06 Jun 2024 | Mastering Lead Gen in 3 Phases : Turning Leads into Lifelong Customers and Superfans! | 00:22:11 | |
In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and eventually ultra-hot leads through strategic content creation, effective marketing, and maintaining strong customer relationships. This episode will give you practical steps to increase lead quality and conversion rates, such as creating viral content, optimizing ads, and engaging in joint ventures. Also one that people often overlook is the need for compelling offers and consistent branding to attract and retain leads. By nurturing leads through valuable content and building a loyal community, businesses can achieve higher conversion rates and customer loyalty. I give some examples from various industries, including MLMs, to illustrate the process of turning cold leads into super fans, highlighting the significant revenue potential and customer retention benefits of this approach. CHAPTERS 1:31 - The Importance of Lead Generation 2:34 - Challenges with Cold Leads 3:09 - Transitioning from Cold to Warm Leads 3:43 - Benefits of Warm Leads 4:09 - Defining Red Hot Leads 5:12 - Strategies to Increase Hot Leads 6:31 - Building a Brand Ecosystem 7:14 - Converting Interest to Engagement 8:23 - Nurturing Leads to Super Hot Status 8:29 - Effective Lead Capture Methods 10:20 - Generating Traffic for Lead Capture 12:25 - Importance of Content Quality 12:57 - Engaging and Retaining Followers 13:36 - Creating Super Fans and Community 18:58 - The importance of building celebrity status Connect with Rudy Mawer: | |||
| 05 Feb 2024 | Email Mastery: Dr. Michelle's $8 Million Strategy | 00:23:35 | |
In this insightful episode of "Living the Red Life," Rudy Mawer sits down with Dr. Michelle Sands to explore the lucrative world of affiliate marketing and email monetization. Dr. Michelle, the force behind Glow Natural Wellness, shares her strategies on building a massive email list and turning it into a multimillion-dollar revenue stream. --- Key Topics Covered:Introduction to Dr. Michelle and Glow Natural Wellness: Dr. Michelle discusses her brand, which focuses on natural women's wellness, and her journey in the industry. Building a Massive Email List: Insights into how Dr. Michelle grew her email list to 400,000 subscribers and her approach to engaging this audience effectively. Monetizing Email Marketing: Strategies and tactics used by Dr. Michelle to generate approximately $8 million a year through email marketing. Overcoming Limiting Beliefs: Dr. Michelle talks about reaching out to influential figures and overcoming fears and self-doubt in the early stages of her career. The Power of Starting: Emphasizing the importance of taking the first step, despite initial fears, and how it has led to her current success. Evolution of Interview Skills: Reflecting on the growth and improvement in her interviewing skills over time, contributing to her brand’s growth. Advice for Aspiring Entrepreneurs: Dr. Michelle shares tips for entrepreneurs looking to start and grow their own email lists and engage in effective affiliate marketing. --- Key Takeaways:Leveraging Email Marketing: Understanding the potential of email marketing as a significant revenue source. Importance of Audience Building: Strategies for building and nurturing a large and engaged email list. Growth Mindset: The journey from initial nervousness to becoming proficient in conducting interviews and business communications. Starting Despite Fear: The value of starting and learning from early experiences, no matter how daunting it seems initially. --- Join Rudy Mawer and Dr. Michelle Sands in this episode of "Living the Red Life" for an enlightening discussion on mastering email marketing and turning it into a successful business model. --- Subscribe for more episodes and share your thoughts on Dr. Michelle’s email marketing strategies in the comments below! #LivingTheRedLife #EmailMarketing #RudyMawerPodcast #AffiliateMarketing #Entrepreneurship #DigitalMarketingStrategies --- Connect with Rudy Mawer: | |||
| 15 Jan 2024 | Buying Businesses for Zero $ w/ Roland Fraiser | 00:27:49 | |
In this captivating episode of "Living the Red Life," host Rudy Mawer is joined by Roland Fraiser, a luminary in the field of business growth and development. Roland shares his extensive experience in mergers and acquisitions, providing listeners with valuable insights into how acquiring and merging companies can be a game-changer for business growth. --- Key Topics Covered:
--- Key Takeaways:
--- Join Rudy Mawer and Roland Fraiser in this episode of "Living the Red Life" as they delve into the nuances of business growth through mergers and acquisitions, offering actionable insights for entrepreneurs and business owners looking to scale their operations. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #BusinessGrowth #MergersAndAcquisitions #RudyMawerPodcast #RolandFraiser #Entrepreneurship #BusinessStrategy --- Connect with Rudy Mawer: | |||
| 20 Jun 2024 | Why You're Not A Millionaire Yet... | 00:22:20 | |
Why you're not a millionaire yet. The underlying reasons why many people struggle to become millionaires. Drawing from my extensive experience in the industry and coaching numerous clients, I highlight common pitfalls such as frequent pivoting, procrastination blended with perfectionism, and an excessive focus on minor details. Consistent action, rather than constantly switching ideas or seeking perfection, is crucial for financial success. The importance of having a clear and compelling way to present and sell one's product, as many entrepreneurs fail to effectively communicate their value proposition. There are also mental and attitudinal barriers that can prevent wealth accumulation. A lack of belief in one’s potential to become a millionaire can significantly hinder progress. This mindset, combined with an inadequate work ethic and a misallocation of effort, often leads to stagnation. I highly advocate for a shift in perspective, urging listeners to adopt a confident, hustle-driven approach to their ventures. By fostering a belief in their ability to achieve substantial financial goals and focusing on high-impact actions, individuals can accelerate their path to becoming millionaires. CHAPTER TITLES 1:08 - Overview of reasons for not becoming a millionaire. 1:44 - The dangers of changing ideas too frequently. 3:00 - How striving for perfection and delaying tasks can hinder progress. 4:50 - Importance of launching products without overthinking every detail. 7:02 - Why worrying about others' thoughts can paralyze your actions. 8:36 - Avoid getting bogged down by minor details that don’t impact the bigger picture. 9:32 - Developing effective sales strategies and presenting your product clearly. 12:09 - How self-belief and mindset play a crucial role in achieving financial success. 14:03 - The importance of surrounding yourself with the right people and influences. 15:16 - Setting ambitious goals and understanding their impact on your actions. 16:23 - Balancing hustle and smart work for achieving financial milestones. 17:33 - Distinguishing between working hard and working smart to maximize productivity. 18:09 - Recognizing the essential components and strategies for business growth. 18:30 - Final reflections on becoming a millionaire and key takeaways from the episode. Connect with Rudy Mawer: | |||
| 19 Oct 2023 | 6 Hidden Psychological Triggers To Sell ANYTHING! | 00:25:03 | |
How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson. And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING! How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell? There's a lot of work to do to understand your customer if you want to 10X your sales and services. From creating influence to understanding where they are in their buyer's journey, Rudy is laying it down for us with his 6 pillars that are absolute genius in establishing a strong foundation from which you can start marketing. The hard work has already been done. Ethical persuasion and increased sales are yours to be had. It all starts here, this side of Wonderland, where the pillars are made of marble granite and we are winning with marketing industry secrets that we're giving away for our Red Life rockstars. Please join us. "First thing is understanding where the people are at." ~ Rudy Mawer In This Episode:
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| 01 Jul 2024 | Inflammation is Draining Your Energy : Secrets to Boost Productivity w/Victoria and Oksana | 00:28:56 | |
In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies. Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus. CHAPTERS 1:00 - Welcome to Living The Red Life 1:22 - Meet the Guests 2:10 - From Scientist to Entrepreneur 3:21 - Power Duo: Dividing Roles in Business 4:19 - Transitioning to Marketing and Business Growth 5:18 - Key Tips for Entrepreneurial Energy and Focus 5:56 - Importance of Hydration 7:16 - Dehydration and Its Impact 9:20 - Managing Anxiety and Stress 10:50 - Structuring Self-Care into Your Day 12:06 - The Vital Role of Exercise 13:38 - Optimizing Nutrition for Energy 14:16 - Common Nutritional Deficiencies 16:30 - Understanding and Managing Inflammation 18:55 - Testing and Addressing Inflammation Connect with Rudy Mawer: | |||
| 07 Nov 2024 | Consistent $$$ Without Ads using The Bullet Method w/Todd Brown | 00:23:43 | |
Todd Brown. A highly respected marketing expert and one of the most sought-after authorities on marketing funnels and direct response strategies. In todays episode he dives deep into "The Bullet Method" for email marketing—a strategy designed to generate consistent revenue and keep audiences engaged without overwhelming them. He highlights the importance of frequent, value-driven emails, debunking the common fear of "over-emailing" subscribers. Instead, he emphasizes that consistent communication keeps audiences engaged and leads to sustained sales, even if some subscribers eventually unsubscribe. Todd shares how repurposing old offers and running them through the Bullet Method can help businesses extend their reach, make the most of each promotion, and avoid the pitfall of letting an email list go dormant. The conversation also explores how the crowded marketplace demands more than just emotional appeals in marketing copy; there needs to be a compelling, evidence-backed argument that clearly communicates the product's superiority and benefits. Reflecting on personal successes and challenges, Todd underscores the importance of providing proof to support claims in marketing and the evolution required to keep up with more advanced markets. The episode wraps up with stories of successful campaigns, emphasizing the power of authentic storytelling and consistent engagement to build trust and drive conversions. CHAPTER TITLES 02:00 - Introduction to the Bullet Method for Email Marketing 04:12 - The Power of Small, Consistent Sales through Email 05:45 - Overcoming the Fear of Over-Selling to Your List 08:12 - Avoiding List Fatigue and Re-Engaging Subscribers 10:47 - Maximizing Offer Lifetime with the Bullet Email Strategy 13:32 - Why Letting Your Email List Sit is a Missed Opportunity 14:45 - Success with High-Ticket Offers Despite Unsubscribes 15:36 - Email Frequency: Mail More, Not Less 17:22 - Why Evidence-Based Copy is Essential in Marketing 20:00 - Biggest Wins and Lessons Learned in Business Connect with Todd Brown: Todd Brown IG - @toddbrown Connect with Rudy Mawer: | |||
| 08 Jun 2023 | How to Invest as an Entrepreneur | 00:24:16 | |
How do you invest the money that you make as an entrepreneur to make even more money? Rudy's talking investments today: what makes a good investment, where you should put your money, and how to keep it once you've made it. Making your money work for you, and watching it grow is a big part of being a successful entrepreneur, so this episode of Living The Red Life is perfectly timed for those of us living in Wonderland and now looking to start making smart money plays with what we're bringing in. Our Man in Red is sharing his Top 3 proven pillars on how to approach investment so that you can build a solid platform of financial wealth and get off that hamster wheel of earning cash only to spend it. From assessing risk and creating cash flow to determining your exit strategy for when the investment deal is up, Rudy's advice will help you create the financial freedom you need to live that Red Life of your own. "The hardest part of entrepreneurship isn't the 'making the money' part, it's the keeping and utilizing that money and having a good investment strategy so that money keeps building for you and builds wealth." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
Connect with Rudy Mawer:
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| 22 Jun 2023 | Expert Versus Influencer | 00:18:25 | |
Why is it that some experts are broke as entrepreneurs? And why does it seem as though a lot of stupid people are the ones getting rich? Understanding what it takes to influence and create an impact in this online world takes more than just being an expert in your field. It takes the ability to know when to collaborate with someone who may be smarter than you at marketing. It takes introspection to know when it's time to learn the basics of another industry so that you can apply your skills there. In the battle of expert versus influencer, Rudy is showing us the way forward in terms of collaboration, as well as individual pursuit, by drawing on his years of experience thinking outside the box and knowing that sometimes to get to that level of 'expert' will just take too damn long. Whether you are an aspiring influencer or expert, you need each other. And you, personally, always need to be looking to improve your skillset in the areas in which you aren't that strong. How you do that is today's red-hot topic. Welcome to Wonderland. Let's get busy Red Life Living! "Just being an expert, or just being excellent, sadly isn't good enough." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
And so much more! Connect with Rudy Mawer:
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| 11 Jan 2024 | Why Your Marketing Sucks! (& How To Fix It!) | 00:23:31 | |
In this dynamic episode of "Living the Red Life," host Rudy Mawer dives into a critical aspect of business success: marketing. Rudy shares his expertise in social media and direct response marketing, addressing why many marketing strategies fail and how to turn them around. With over a decade of experience and having helped thousands of clients, Rudy aims to transform your marketing from a point of frustration to a powerful tool for business growth. --- Key Topics Covered:
--- Key Takeaways:
--- Join Rudy Mawer in this episode of "Living the Red Life" as he provides essential insights and actionable strategies to overhaul your marketing approach, turning it from a point of frustration to one of your greatest business assets. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #MarketingSuccess #RudyMawerPodcast #SocialMediaMarketing #DirectResponse #BusinessGrowth #MarketingStrategies --- Connect with Rudy Mawer: | |||
| 07 Dec 2023 | Is Perfectionist Syndrome Killing Your Business? | 00:19:22 | |
Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly. As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it! When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks? Rudy is reminding us that done is better than perfect – if you stall for too long deciding on each piece of spaghetti, you’re never gonna eat! Where are you over-obsessing? How is your Perfectionist Syndrome hiding behind a limiting belief? And what can you do, today, to get your Minimum Viable Product to launch? You need eyeballs, clicks, sales, and traction before you iterate on your idea, improve your brand, and beef up your product offering. Rudy is kicking us out the door, telling us that it’s time to get a move on. Otherwise, we’re just killing time. Wonderland will be here when you’re done. Come and get it. “How do I get that correct blend, that correct balance, between good products and good marketing? Versus obsession around a product that may never even see the light of day.” ~ Rudy Mawer In This Episode:
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| 21 Nov 2024 | Leap Frog Your Way To The Top With Jonathan Goodman | 00:27:15 | |
In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career. CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation 05:00 - You Already Know Enough: Stop Overpreparing 07:00 - The Confidence Trap: Comparing Yourself to Colleagues 09:00 - Obsession Shift: From Expertise to Marketing Mastery 11:00 - Leapfrog Learning: Mastering New Skills in 60 Days 13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth 15:00 - The Power of Philosophy: Creating a Family Wealth Strategy 17:00 - Different Games, Different Rules: Knowing Your Objectives 21:00 - Social Media vs. Business: Playing the Right Game 23:00 - Timeless Lessons: An Introduction to The Obvious Choice Connect with Jon: Personal Trainer Development Centre IG & X = Itscoachgoodman BOOK - The Obvious Choice www.theobviouschoicebook.com Connect with Rudy Mawer: | |||
| 05 Sep 2024 | Frameworks Are The Key To TRUE Freedom in Life & Business | 00:27:04 | |
In Todays episode, I dive deep into one of the most critical aspects of scaling a successful business: the power of frameworks and predictability. Over the past decade, I've learned firsthand that while entrepreneurs thrive on freedom and creativity, most of the people we hire crave clear systems and processes. I share how I've scaled my companies to over 110 staff members and the mistakes I made by not implementing structured frameworks early on. I wrongly assumed that managers would naturally develop efficient systems within their departments, but I discovered that without clear guidance from the top, things can quickly become chaotic, especially in the dynamic entrepreneurial world. I discuss how essential it is to establish robust frameworks in your business from the ground up, focusing on areas that will be critical for years to come, such as social media, recruiting, and sales funnels. By creating detailed SOPs (Standard Operating Procedures) and training materials, you can significantly reduce errors, streamline operations, and make delegation much easier. I emphasize the importance of starting with a flowchart to visualize the entire process, then breaking it down into core deliverables, and finally creating comprehensive SOPs for each step. This approach not only simplifies your business but also prepares it for scalable growth, ensuring that your team is equipped to operate efficiently and effectively from day one. CHAPTER TITLES 00:45 - The Importance of Frameworks in Business 02:15 - Overview of the Growth Framework 04:00 - Key Components of the Growth Framework 06:30 - The Role of Data in Driving Business Growth 08:45 - How to Implement a Business Growth Framework 11:20 - Real-World Examples of Framework Application 14:10 - Measuring Success: KPIs and Metrics 16:00 - Adapting Frameworks to Different Industries 17:50 - Case Study: A Look at a Growing Business 19:10 - Case Study: Successful Implementation of a Marketing Framework 21:45 - Common Challenges in Maintaining Business Frameworks 23:30 - The Role of Leadership in Framework Adoption 25:05 - The Future of Frameworks in Business Growth Connect with Rudy Mawer: | |||
| 27 Jun 2024 | Why a Weak Mindset Will Create Weak Results | 00:20:43 | |
In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment. I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship. CHAPTER TITLES 1:06 - Welcome and Episode Overview 1:54 - The $1,000 Program Giveaway 2:03 - Weak Mindset: A Growing Concern 3:16 - Strengthening Your Mindset for Success 4:02 - Real Challenges in Business: My Experiences 5:01 - The Importance of Resilient Employees 6:01 - The Cost of Negativity in the Workplace 7:02 - Building Mental Fortitude: A CEO’s Perspective 8:30 - Handling Setbacks: Lessons from a CEO 10:30 - Managing Weak Mindsets in Your Team 12:08 - The Power of Positive Surroundings 17:29 - Correlation Between Mindset and Life Events Connect with Rudy Mawer: | |||
| 03 Jul 2023 | Turning Sports Betting Skills Into a $1 Billion Real Estate Empire With Federico Aristizabal | 00:17:44 | |
Are you ready to take the "red pill" and wake up to the truth about turning your skills into a successful business? In this episode, we dive into the journey of Federico Aristizabal, sports bettor turned real estate investor and educator. With $15 million in profit from sports betting, he now focuses on teaching others how to thrive in the real estate market. But what is the most valuable lesson he learned along the way? Join us as we uncover the secret to his success. From transparency and long-term thinking in sports betting to building a team and scaling his real estate business, this guest speaker shares his insights on how to make it big. Discover how Google Ads played a pivotal role in their growth, and why teaching their audience to make their picks set them apart from the competition. But the most valuable lesson? It's all about mindset. Learn from influential figures like Bob Proctor and Tony Robbins, and invest in personal development. Surround yourself with like-minded individuals, believe in yourself, and work hard. This episode will inspire you to take risks, believe in your potential, and strive for greatness. Tune in now to unlock the secrets of success and join this guest speaker on his journey to building a $1 billion enterprise. The future is yours for the taking! . "Work on your mindset first, believe in yourself, and have confidence. Without that, you won't get anywhere." ~ Federico Aristizabal The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 26 Aug 2024 | Secret Time + System Strategies Of The Ultra Rich & Successful w/Dan Martell | 00:21:45 | |
In this episode, Dan Martell delves into the concept of "buying back time," a strategy crucial for entrepreneurs and business leaders looking to scale their ventures without burning out. He discusses his personal journey to understanding time management and introduces the core idea behind his "Buy Back Principle." Dan emphasizes the importance of conducting a time audit, delegating tasks effectively using the 80% rule, and focusing on energy management to optimize productivity. He also shares practical tools and strategies for delegating tasks, overcoming common challenges, and building a business that can operate independently of its owner. The episode highlights the mindset shifts necessary for successful delegation and scaling, featuring case studies of entrepreneurs who have implemented these principles with great success. Dan provides actionable advice for those looking to implement the Buy Back Principle, stressing the importance of starting small and gradually building systems that allow for efficient delegation. The episode wraps up with final thoughts and key takeaways, encouraging listeners to embrace the concept of buying back time to achieve sustainable business growth and personal fulfillment. CHAPTER TITLES 00:45 - The Importance of Buying Back Time 01:52 - Dan's Journey to Understanding Time Management 03:07 - The Core Concept: Buy Back Principle 04:32 - The 80% Rule for Delegation 05:23 - Conducting a Time Audit 06:41 - The Significance of Energy Management 08:15 - How to Start Buying Back Time 09:28 - Tools and Strategies for Effective Delegation 10:47 - Overcoming Common Challenges in Delegation 12:04 - Building a Business That Operates Without You 13:22 - The Mindset Shift Required 14:35 - Case Studies: Success Stories 16:07 - Scaling Your Business Efficiently 17:45 - Practical Tips for Implementing the Buy Back Principle 19:28 - Final Thoughts and Takeaways Connect with Dan Martell: IG - Dan Martell Youtube - Dan Martell Website - Danmartell.com Book - Buybackyourtime.com Connect with Rudy Mawer: | |||
| 09 Feb 2023 | The 5 Key Pillars to Getting Red Life Rich | 00:22:29 | |
Today Rudy is sharing the 5 key pillars to being successful at making money online. Impact more people, earn more for you and your family, and let's get down to business – after all, that's why we're here! Red life rich means starting with the strong foundation of an irresistible offer. Then Rudy's showing us how and why we need eyeballs and traffic like restaurants need customers. After that, he's schooling us on how to convert interest into sales by streamlining our sales process. And then, to top it all off, there's marketing gold on how we can increase lifetime value as a brand, and build scalability around your goal. Rudy wants us to get rich and he's giving us the blueprint (should it be red print?) on how to apply common sense marketing to turn those cents that we can lose time scratching around for into the big dollars that just roll in. Please join us! "99% of marketers in the world overcomplicate everything because they want to sell you their s#!t!" ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Make your offer strong and irresistible - How to get more eyeballs and gain more traffic - How to set up a Facebook ad for $20 to get people to visit your website - What is your sales process to convert consumer interest into actual sales? - How do you increase lifetime value? - Considering the brands we support throughout our lifetime - Building scalability around the goal And more! Connect with Rudy Mawer: | |||
| 06 Jul 2023 | The Best Investments | 00:24:46 | |
What are the best investments to make – regardless of where you are at in terms of your earning potential? Rudy is sharing the best investments he’s made over the past ten years – financially as well as in terms of time, energy, and effort. And not all of Rudy’s investments are multi-million dollar property deals. Rather, it starts with investing in yourself, investing in your team, and investing in your home and work environment. Our Man in Red is proving once again that with the right mindset and application, you too can make savvy investment decisions. The Red Life is all about providing you with the valuable, hard-earned insights that Rudy has acquired from his years of experience in business. This is an invitation for you to join him in Wonderland and learn about how everything from the mattress you sleep on to the person you share that mattress with needs to be seen as an investment that is aligned with your business vision. Please join us. “One of the best investments I’ve ever made is in myself.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 16 Jan 2023 | Grant Cardone’s Mentorship for Millionaires | 00:39:56 | |
Are you ready to take the red pill and 10X your life and your endgame? The one and only Grant Cardone is chatting to Rudy Mawer – AKA the man in red – today, sharing his insights, experience, and opinions on how to create that winning money mindset… and bring in those millions. There’s a meeting of minds between Rudy and Grant as Rudy shares his origin story and his desire to collapse time to get to that magic billion-dollar mark. Grant has been a great mentor to Rudy over the years, and Grant reflects wisely on how to have exit positions for every time you take your business to the next level. As always, on Living The Red Life, there’s an emphasis on learning. What are you spending your money on to grow and 10X your game? Who are you following, what are you learning, and how are you implementing these learnings to create a life of true financial freedom and impact for those around you? Grant Cardone and Rudy Mawer are here to share their pillars and perspectives on an enthralling episode of Living The Red Life. So if you’ve ever dreamed of freedom and prosperity, come get it! Register now for the FREE 5-Day Unbreakable challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out, RSVP for your seat at: http://theredlife.com/unbreakable “You made some decision to be something. And I know if I look back over my life, everything that I’ve done — good and bad — I had something to do with the creation of, like, I’m going to become that.” — Grant Cardone The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here! In This Episode: - What’s the real idea of being rich? - How to lead your destination to success - The importance of having a high-level commitment - The best way to move on from your old failure and become renewed - The impact of your environment on your success - The power of speed in implementation - How to create a life for yourself outside the norm - The importance of having an alignment of vision with your team - The reason why you need to do something big to get something big - How having a strong mindset can lead you to your ultimate goal - Grant’s 5 Pillars - How does Grant see 2023? - The 5-Day Challenge — a free event that will teach you how to create generational wealth And more! Connect with Grant Cardone: Connect with Rudy... | |||
| 17 Oct 2024 | Running 100 Miles & Building a Business From Your Passion w/Zach Bitter | 00:26:35 | |
In this episode, ultra-endurance athlete and coach Zach Bitter dives into the parallels between his experiences as a world-class ultramarathon runner and the mindset needed to build a successful business. He discusses the importance of data-driven strategies, balancing passion with sustainability, and the key role that feedback plays in refining both his coaching and business approaches. Zach reflects on the lessons he's learned from mistakes, explaining how reevaluating goals every few months has helped him stay aligned with his long-term vision. He emphasizes the need to appeal to a broad audience when creating content, while still offering value to more advanced clients, a balance he has honed over time. Zach also shares how big media opportunities, such as appearances on major podcasts like "The Joe Rogan Experience" and "Lex Fridman Podcast", impacted his career. He stresses the importance of being prepared for these moments to fully capitalize on them. Toward the end, Zach talks about his future goals, which include breaking his own 100-mile records and tackling a transcontinental run from San Francisco to New York. He reflects on his athletic journey, growth as a coach, and the evolution of his brand, offering valuable insights for both athletes and entrepreneurs looking to reach the next level. CHAPTER TITLES 03:12 - Shaping Success in Ultramarathons Through Data-Driven Strategy 04:26 - Transitioning From Elite Athlete to Business Leader 06:07 - Balancing Passion With Sustainable Growth in Business 08:15 - Leveraging Customer Feedback to Refine Coaching 09:28 - The Power of Consistency in Athletic and Business Success 11:33 - Navigating the Intersection of Ultra-Endurance and Entrepreneurship 13:09 - Learning From Mistakes and Maximizing Positive Feedback 15:42 - Reassessing Goals Every 3-6 Months for Optimal Results 17:09 - Engaging Diverse Audiences With Tiered Content Strategies 19:04 - Embracing Broad Appeal Before Diving Into Advanced Content 22:00 - Preparing for Big Opportunities: Lessons From the Rogan Experience 24:30 - Future Goals: Fastest 100-Mile and Transcontinental Challenges --- Connect with Zach: WEBSITE - Zachbitter.com IG - @Zachbitter Connect with Rudy Mawer: | |||
| 14 Dec 2023 | How To Crush Your Goals | 00:19:41 | |
What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them? Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important. As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates. Rudy is also outlining his personal goals for next year, and you wouldn't bet against our Man in Red being on bigger stages, on TV, and with more celebrity partnerships to his name! So we can learn from the best as Rudy shows us just how to create your own deliverable plan with actionable steps. What are your goals? What will happen if you achieve your goals? And what is needed to achieve these goals? With 2024 just around the corner, it's time for a wake-up call from Wonderland! Let's get to work crushing our goals! You got this. Keep Living the Red Life! "2024 can be an amazing year. But it's going to take discipline, it's going to take a year of focus. It's an interesting year, so I wish you the best of luck. But make sure you have clear goals and a clear plan to achieve it and bring it to life." ~ Rudy Mawer In This Episode:
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| 14 Jan 2025 | The Secret Sauce Of This Chocolate Brand's Success | 00:27:13 | |
Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards. Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors. CHAPTER TITLES 02:35 - The Key to Crafting an Irresistible Offer 04:54 - Scaling from $800K to $2.2M: The Journey 07:21 - Email Marketing Strategies: Growing to 25K Subscribers 09:35 - The Power of Influencer Collaborations 12:10 - Repurposing Content for Maximum ROI 14:23 - The Challenges and Benefits of Building Brand Loyalty 16:47 - TikTok and the Future of Social Media Marketing 19:34 - E-commerce Tech: The Amazon-Inspired UX Formula 22:26 - Overcoming Setbacks: Lessons from Hurricane Ian 24:45 - A Flavorful Legacy: Chocolate Innovation and Business Resilience Connect with Barbara & Andreas: Connect with Rudy Mawer: | |||
| 23 Sep 2024 | Hiring & Writing Perfect Copy For Your Business w/Kevin Rodgers | 00:21:29 | |
In this episode, seasoned copywriter Kevin Rogers shares his vast expertise in the world of copywriting. With years of experience, Kevin has become a trusted voice in the industry, known for helping businesses craft persuasive, data-driven copy that converts. He discusses his journey from stand-up comedy to copywriting and how the skills of engaging an audience on stage have translated into his ability to captivate readers through effective copy. Kevin emphasizes the need for entrepreneurs to take an active role in the copywriting process, explaining that while delegating to experts is essential, business owners must provide clear direction to ensure the copy aligns with their brand voice. Throughout the conversation, Kevin highlights the common mistakes business owners make when hiring copywriters, particularly when it comes to recognizing bogus professionals. He also dives into practical strategies, such as the importance of refreshing ad copy regularly and understanding the different mindsets required when writing for platforms like Facebook versus Google. The episode wraps up with Kevin stressing that hiring a skilled copywriter is an investment that can drive significant returns, as great copy directly impacts sales and conversions. CHAPTER TITLES 1:06 - Meet Kevin: A Veteran in the Copywriting Space 2:40 - The Importance of Delegating Copywriting to Experts 4:46 - The 90% Rule: Getting the Right Lead and Hook 5:30 - How to Avoid Hiring a Bogus Copywriter 7:23 - Why Data-Driven Copy Matters More Than Ever 9:05 - Writing Ad Copy for Facebook vs. Google: A Different Mindset 10:20 - Finding the Balance Between Selling and Creativity 12:45 - Copy Tweaks That Skyrocket Conversions 15:00 - Emphasizing Ad Refreshes: How a Small Boost Translates to Big Gains 17:45 - Why a Good Copywriter is an Investment, Not an Expense Connect with Kevin Rodgers: WEBSITE - https://copychief.com/ IG - Therealcopychief YT - Copy Chief Connect with Rudy Mawer: | |||
| 10 Jun 2024 | Empire Lessons From Buying 10,000 Apartments, Jets & More w/ Brad Sumrok | 00:23:00 | |
Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and financially insecure. His turning point came after reading Rich Dad Poor Dad, which inspired him to explore real estate as a viable alternative to traditional employment. Brad shares how attending seminars and seeking mentorship transformed his career, allowing him to amass a portfolio of over 7,800 apartment units. Initially intimidated by large real estate deals, he emphasizes the importance of starting small and gradually taking on bigger projects. His story highlights how multifamily properties, starting with a 32-unit building, offered a more streamlined and profitable path than single-family investments. He also underscores the value of investing in oneself through education and networking, as these personal investments often yield higher returns than any single asset class. The episode stresses the power of community and continuous learning in achieving long-term success. CHAPTER TITLES 1:16 - Brad's Background and Real Estate Journey 2:29 - Initial Real Estate Exposure 3:04 - First Real Estate Conference Experience 4:02 - First Investment: From Single-Family to Multifamily 4:44 - Scaling Investments: Raising Capital and Larger Deals 6:10 - Financing and Management of Large Multifamily Properties 6:52 - Transition to Education and Mentorship 8:21 - Building a Community and Event-Based Learning 9:04 - Challenges and Relationships in Business 11:38 - Mindset and Lessons from Large Deals 14:13 - Community Impact vs. Individual Success 17:51 - Is Real Estate a Great Investment? 18:37 - Investing in Yourself: The Key to Success 18:53 - Closing Thoughts & Encouragement Connect with Rudy Mawer: | |||
| 03 May 2024 | Product Diversity & Launching New “Stuff” - Blessing or Curse? | 00:19:28 | |
In todays episode we delve into the age-old notion that millionaires typically maintain multiple streams of income. How businesses, even giants like Amazon and Apple, continuously grapple with challenges and imperfections despite their monumental success, and why the dream of passive income might not be what you think it is. From start-up inception to scaling operations, and the significance of aligning entrepreneurial aspirations with individual capabilities and market dynamics. This episode will help you understand not just if you should diversify, but more importantly when you should and shouldn't. CHAPTERS 3:01 - Understanding Entrepreneurial Roles and Goals 4:07 - The Skill Set and Experience Threshold 5:08 - Navigating Business Growth: From Start-Up to Scale-Up 5:26 - Industry and Market Dynamics 5:56 - Personal Entrepreneurial Goals and Alignments 6:29 - Choosing Between Multiple Ventures 7:39 - The Importance of Testing and Adaptation 8:04 - Transitioning from Start-Up to Million-Dollar Business 8:24 - Balancing Side Hustles and Scaling Ambitions 8:34 - The Power of Diversity in Business Growth 9:02 - Diversity: Adding Support Vehicles 10:52 - The Challenge of Innovation and Focus 13:36 - Apple's Strategy: Balancing Main and Side Ventures 15:36 - The Ever-Present Entrepreneurial Battle 17:02 - Conclusion: The Journey to 10 Million Connect with Rudy Mawer: | |||
| 06 Jun 2023 | The Millionaire Real Estate Coach & Investor Greg Luther | 00:16:02 | |
Do you want to coach people that get $15K when you make an impact for them, or do you want to coach plumbers that earn $200 when they get a new client? That's the question entrepreneur Greg Luther asked himself when he became a sales and marketing coach for real estate agents. Greg is now pulling in million-dollar months with a super high net profit margin through his 100% virtual company coaching real estate agents. Our Man in Red Rudy Mawer is pinning Greg down on the secrets of his premier avatar, and the balance between sales, marketing, and having the right product (or coaching service). It's an ever-expanding triangle as Rudy points out. But that's how you get richer, and how feeling busy still feels fun when your vision is aligned with your day-to-day hustle. Greg's insights into his virtual operation are super valuable, as is Rudy's business acumen in elucidating exactly what Greg is getting right to bring in the big money months – so the rest of us can hopefully follow suit. This is Wonderland, come on in! "I want to enjoy my life, whatever I'm making." ~ Greg Luther The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 14 Oct 2024 | Global Expansion Strategies To 84 Countries w/Brad Sugars | 00:27:13 | |
In this episode, Best-Selling Author Brad Sugars dives deep into the strategies and challenges of expanding a business internationally. He emphasizes the importance of learning from different markets, noting that what works in one country may not work in another due to cultural and economic differences. Sugars discusses the use of technology, like translation tools, to facilitate global business deals and remove language barriers. He advises entrepreneurs to travel to other countries, observe how business is done, and use that insight to improve their own strategies. Furthermore, he highlights the significance of market research, collaboration, and learning from competitors across the globe to become a more effective businessperson. Sugars also discusses two main approaches for global expansion: building partnerships with local experts through models like licensing, franchising, or affiliates, or entering the market directly by hiring local employees. He stresses the importance of going all-in when launching into new markets, with a full business plan and marketing campaign. Pricing strategies are also a key focus, with Sugars explaining how premium brands often maintain consistent pricing globally, while lower-priced products may require market-specific adjustments. Lastly, he shares his personal entrepreneurial advice on raising capital and scaling faster to maximize opportunities in a competitive, globalized business landscape. CHAPTER TITLES 03:13 - The Power of Learning from Other Markets 05:05 - Language and Technology in International Business 07:05 - Expanding Your Business Internationally 09:01 - Learning From Other Countries' Market Practices 11:05 - Approaches for Global Expansion: Licensing and Franchising 13:08 - Direct Market Entry: Hiring Local Experts 15:20 - Pricing Models for Global Markets 17:10 - Capitalizing on Market Differences 19:21 - The Ferrari Pricing Model for Global Products 21:06 - Adjusting Price Points for Local Markets 23:00 - Entrepreneurial Advice: Raising Capital and Moving Faster Connect with Brad Sugars: IG - @BradleySugars WEBSITES Bradsugars.com Actioncoach.com BOOKS (Amazon) - Bradley J Sugars LATEST BOOKS - Raise Your Hand Marketing / Pulling Profits Connect with Rudy Mawer: | |||
| 16 Dec 2024 | How to Build a Team You Can Rely On w/Betrayal Trauma Expert Beth Fischer | 00:20:23 | |
Beth Fischer, a therapist and expert in betrayal trauma. In todays episode she shifts her focus to the process of expanding from a solopreneur to building a team. She offers valuable insights for entrepreneurs and small business owners who are ready to take their business to the next level by hiring and leading a team. Drawing from her experience working with individuals in various stages of business development, Beth discusses the challenges of scaling a business while maintaining personal integrity and alignment with core values. Throughout the conversation, Beth explores the emotional and psychological aspects of growing a business, particularly how it impacts the individual’s sense of self and their ability to trust others. She shares practical advice on finding the right team members, setting clear expectations, and creating a supportive work culture. Beth also emphasizes the importance of building strong, trusting relationships within the team to prevent betrayal or miscommunication, drawing parallels between personal and professional relationships. Ultimately, she helps listeners navigate the complexities of team-building while ensuring their businesses remain true to their mission and vision. CHAPTER TITLES 3:00 - The Importance of Building a Team 5:00 - Transitioning from Solo Entrepreneur to Team Leader 7:00 - Scaling by Trusting Others and Building a Framework 9:00 - Finding the Right People to Help Spread Your Message 11:00 - Growing Beyond 1-on-1 Coaching to Impact More Lives 13:00 - Using Organic Content to Grow Your Brand 15:00 - The Power of Controversial Reels and Social Media Engagement 17:00 - Hiring the Right Team Members to Diversify Your Services 19:00 - Shifting from Organic Growth to Paid Advertising 21:00 - The Ripple Effect: Reaching Thousands and Changing Lives Connect with Beth: coachbethfischer.com Connect with Rudy Mawer: | |||
| 03 Aug 2023 | How To Build A Signature Brand | 00:22:46 | |
How do you position your products so that you can make millions online? How do you build a signature brand that goes viral and gets you raving fans all over the internet? When you're as cool as Rudy the sun shines 24/7, and so he's coming to us today from behind his rose-tinted red lenses to tell us that it's all good, and there is hope for us too to crush it online with our own products and services – we just might need to up our brand identity game a little bit! Do you want to be Walmart water that sells for a few pennies? Or a more aspirational signature bottled brand of water that sells for 10X that amount? Why are people prepared to pay more for what is (arguably) the same product? Rudy is astutely making the case that your brand matters. So, what does your brand stand for? If you want in on the Matrix and a world where you sell your product or service online, being a part of the right online community matters. So how are you positioning your signature brand to find your tribe? When last did you Google yourself or ask your customers WHY they love your product? Have you assessed and critiqued your own online avatar and considered partnering with industry leaders (or even celebrities) to give your brand identity the boost that it needs? Building a signature brand – and creating real wealth online – has never been easy with Rudy's kickass advice for all internet entrepreneurs out there who are living the Red Life and looking to turn up the heat a bit. Please join us! "It's okay to suck because it's easier to get better." ~ Rudy Mawer In This Episode:
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| 28 Aug 2023 | Crafting Your Story: Lessons in Motivation from Les Brown | 00:34:03 | |
"Always struggle to get on top in life – because the bottom is overcrowded!" These are the parting words of motivational speaker Les Brown in an episode of Living The Red Life that will leave you gasping for breath! Put down whatever it is that you're busy with and listen to the story of a twin born in an abandoned building in the poor section of Miami Florida, Liberty City, and grew up being labeled "DT" (Dumb Twin). The liberty Les Brown did find was freedom from not letting that story of how other people perceived him come to define him. A former member of the Ohio House of Representatives, Les is extremely well-read and has used his thirst for knowledge to empower other people to share their stories. Packed with inspiring wisdom from some of life's greatest philosophers, Les is sharing how to go from 'brick and mortar to click and order' and reveling with Rudy in the joys of having a strong work ethic and mindset. "People don't buy from you, they buy into you." Well said, Les Brown. More pearls of wisdom this side of Wonderland. Please join us. "I believe that you're never too old to learn. And you're never too young to teach." ~ Les Brown In This Episode:
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| 14 Sep 2023 | 10 Rules To Win In Your Space & Become #1 | 00:26:13 | |
If you knew that more than half of your business ideas and products would fail, what would you do differently? That's an intriguing question that our Man In Red is asking us today as he educates us on how to grow, adapt, and THRIVE online. Today Rudy is diving into the world of online influence, sharing his Ten Rules for Adapting in a Modern Age Business. This is the advice that he charges his top-tier clients thousands of dollars for and he's out here today giving it to us for free! So grab a pen and take notes, because this is Living The Red Life Fast and Furious! In an action-packed episode, you can learn everything from how to start niche and then go big to how Grant Cardone started his billion-dollar real estate fund. You can discover the true power of marketing, branding, and sales, and the time you should be spending on that in your business, and learn how to grow your confidence to improve your credibility as you build your online tribe! Plus many, many more red-hot business tips from an online entrepreneur at the peak of his powers. Don't just play the game, win the game too. Join us in Wonderland, it's well worth it! "Start niche... and then go BIG." ~ Rudy Mawer In This Episode:
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| 16 Aug 2024 | Secrets to Selling 2 Billion $ In Ecom Products & Building an Ecom Empire w/ Tom Shipley | 00:25:33 | |
Tom Shipley is a seasoned entrepreneur and business strategist renowned for his expertise in e-commerce and brand management. With a career spanning several decades, Shipley has a proven track record of building and scaling successful companies. He started his entrepreneurial journey in the early 2000s and quickly made a name for himself by harnessing innovative marketing techniques and data-driven strategies. Shipley is best known for his role in transforming and leading iconic brands to new heights, focusing on strategic growth and operational excellence. His background includes extensive experience in financial management, team building, and navigating complex business environments. Shipley's insights into the ever-evolving landscape of digital commerce and his hands-on approach to leadership make him a valuable resource for understanding modern business practices. CHAPTERS 1:14 - Introduction and Welcome 2:45 - Tom Shipley’s Background and Early Career 4:20 - Key Strategies for Business Success 6:15 - The Role of Data in Driving Business Decisions 8:10 - How to Build and Scale Iconic Brands 10:05 - Financial Management and Overcoming Challenges 12:00 - Innovation and Testing in E-commerce 13:40 - Balancing Effective Offers with Brand Building 15:30 - Advertising Strategies for Growth 17:00 - Expanding Retail Presence and Strategies 18:45 - Transitioning from Founder to CEO 20:30 - Hiring and Team Building for Success 22:00 - Mergers, Acquisitions, and Growth 23:15 - Future Trends in E-commerce and Marketing 24:30 - Final Thoughts and Key Takeaways Connect with Tom Shipley: IG - tom__shipley DEALCON LIVE - https://dealconlive.com - (Sep 23-25) Connect with Rudy Mawer: | |||
| 29 Jan 2024 | The Fairy Godmother of Skin: Jacine Greenwood | 00:19:18 | |
In this inspiring episode of "Living the Red Life," Rudy Mawer welcomes Jacine Greenwood, the ‘Fairy Godmother of Skin,’ all the way from Australia. Jacine shares her visionary journey in the skincare industry, her pursuit of global domination, and her personal battles with confidence and imposter syndrome. --- Key Topics Covered:Vision for Global Domination: Jacine discusses her ambitious goals for her skincare brand and the importance of mastering digital strategies and paid advertising to achieve global presence. The Fairy Godmother of Skin: Introduction to Jacine Greenwood and her unique moniker, exploring her influence and impact in the skincare industry. Self-Taught to Industry Leader: Jacine's story of teaching herself cosmetic chemistry, eventually formalizing her education, and the challenges and successes along the way. Overcoming Imposter Syndrome: Jacine opens up about her struggles with imposter syndrome and how she overcame her doubts to enter and excel in prestigious industry awards. Power of Recognition and Awards: The strategic move of entering awards for recognition, third-party endorsement, and credibility, including her experience with the Australian Financial Review Fast 100. Inspirational Takeaways: Jacine’s journey serves as an inspiration for entrepreneurs, emphasizing the power of self-belief, perseverance, and strategic thinking in business. --- Key Takeaways:Dreaming Big: Jacine's story is a testament to the power of having a global vision and the determination to realize it. Self-Education and Growth: The importance of continual learning and self-improvement in one's field. Battling Self-Doubt: Insights into overcoming imposter syndrome and building confidence. Recognition as a Growth Strategy: How industry recognition and awards can elevate a brand's status and credibility. --- Join Rudy Mawer and Jacine Greenwood in this episode of "Living the Red Life" for an enlightening conversation about ambition, self-discovery, and making a global impact in the skincare industry. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #FairyGodmotherOfSkin #RudyMawerPodcast #GlobalDomination #Entrepreneurship #SkincareIndustry #SelfDiscovery --- Connect with Rudy Mawer: | |||
| 25 Mar 2024 | Mastering Payments: Unlocking the Secrets to Sustainable Growth in Business | 00:26:00 | |
In this episode, we dive deep into the world of payment processing, where stability is king. Discovering that payment processors prefer steady growth over sudden spikes, emphasizing the need for consistency in business performance. Financial stability and risk management are top priorities for processors, requiring startups and ecommerce businesses to prove their financial strength to gain trust. We also discuss how useful it can be to communicate everything to you're processor, so when they see huge spikes, they will be less inclined to hold your money, and how building a reliable track record, known as "seasoning," is a key factor in earning approval. By understanding these principles, businesses can form solid partnerships with payment processors, paving the way for sustainable growth in the digital marketplace. In This Episode:
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| 25 May 2023 | The Art of Negotiation | 00:20:37 | |
Negotiation is a skill that everyone should possess. Some would say it's an art. Rudy Mawer believes that being able to negotiate is as important as being able to communicate. It's a key part of life that will make you better in your business and personal life. Rudy has the skill of negotiation hardwired into his mindset, from being a child and asking for more from his parents, to buying and selling at school. And he still negotiates successfully in business every day. So he's well positioned to advise us on how we can overcome that uncomfortable feeling we get when we are asked to persuade someone about seeing things from another point of view. Negotiation can lead to new perspectives. It can mean that you bring in better staff to your business and that you have more harmony on the home front. Join the Man in Red as he lays it down for us: negotiation is indeed an art, and by harnessing its power, we can become better in business. Let's crush it. "It's going to give you this better structure in your life by simply unlocking this one skill." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 02 Feb 2023 | Don't Listen to People! | 00:17:45 | |
Are you ready to create your own version of the dream life — the red life? Rudy Mawer, the Man in Red, is encouraging you to take the red pill and surround yourself with lions rather than sheep. It’s about getting to a position in life where you are constantly thriving. And that starts with the small things: living in an aspirational home that inspires you to work and achieve. Knowing when to tune out negative criticism from family and friends. Positive energy is infectious. Getting in the winners’ room is a mindset. Making those millions is possible when you live the red life and challenge the status quo. Start making that change today! “You’ve got to align yourself with the people that have done it before and say: That’s so exciting. When are you going to start?” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - What happens when YOU challenge the status quo? - Who should you listen to for business advice? - Why you should surround yourself with winners - How to focus on being in the right rooms - Why positive energy is infectious - Spending money on the things that create positive energy - Why you should get rid of your messy house - Create the energy that’s going to make you a millionaire - What does it take to get into the winner’s room? Connect with Rudy Mawer: | |||
| 20 Jan 2025 | The Wedge Strategy To Land Fortune 500 Companies With Terry Rice | 00:22:28 | |
Terry Rice, a business consultant and expert in helping entrepreneurs scale their offerings to attract larger corporate clients. Terry shares his journey of transitioning from small-scale engagements to working with big-name brands, providing listeners with practical advice on how to navigate this shift. He emphasizes the importance of understanding corporate culture, simplifying complex knowledge to add measurable value, and positioning yourself as a cost-effective solution compared to in-house teams. Terry also reflects on personal challenges, including being fired from Facebook, which led to a transformative period where he redefined his identity and success outside of traditional corporate roles. He introduces actionable strategies like the "wedge strategy," which involves using audits, training sessions, and speaking engagements as entry points to bigger deals. Terry’s candid insights on pricing, confidence, and delivering ROI make this episode invaluable for entrepreneurs looking to elevate their business and secure larger clients. CHAPTER TITLES 02:35 - The Importance of Understanding Corporate Language 04:32 - Breaking into Bigger Deals with Small Wins 06:18 - Lessons from Walmart: Creating Value Beyond the Obvious 08:12 - Why Simplifying Your Knowledge Wins Clients 10:04 - Building Client Trust Through Transparency 12:15 - Adjusting Pricing for Maximum Value 14:22 - Charging Your True Worth: Context and ROI 16:08 - Navigating Pricing Objections with Confidence 18:14 - Lessons Learned from Being Fired at Facebook 20:30 - Three Wedge Strategies for Breaking into Big Clients Connect with Terry Rice: SOCIALS - itsterryrice Connect with Rudy Mawer: | |||
| 17 Jun 2024 | From Surviving to Thriving: Reinventing a Magazine Empire in the Digital Age w/Seth Soloff | 00:25:50 | |
In todays episode, I've got Seth Soloff in the studio, co-founder of Haute Living, about his journey of navigating and evolving in the magazine industry over the past 19 years. Facing many challenges, especially with the declining popularity of print media, Seth adapted by pivoting the business model. Haute Living diversified its revenue streams, focusing more on events, digital, and social media content. They also ventured into new business areas such as launching a jet company and a real estate brokerage. Despite their efforts and continuous learning, Seth emphasizes that the evolution is ongoing, and no one ever really "figures it out," as constant adaptation is crucial for sustained success. The interview touches on Seth's strategic approaches during the COVID-19 pandemic, where they transitioned to hosting virtual events and leveraging social media for business continuity. Seth discusses their use of Facebook and Google ads, underscoring the importance of a strong backend system for tracking leads and sales to truly benefit from advertising efforts. Rudy and Seth also talk about the significance of automations, proper CRM setups, and the necessity of continually learning and evolving in the business landscape. Seth highlights how Haute Living's adaptability and innovative thinking, such as launching a new members-only app, play essential roles in maintaining their relevance and success in the luxury lifestyle market. CHAPTER TITLES 1:11 - Introduction to Seth and Haute Living 2:21 - The Evolution of Haute Living 3:53 - Embracing Digital and Social Media 4:43 - Success Stories: Private Jet Booking from Facebook Ads 5:52 - The Power of Consistent Learning and Adaptation 7:06 - Pivoting to Event-Based Income 8:37 - Overcoming Industry Challenges 10:12 - Navigating COVID: From In-Person to Virtual Events 11:48 - The Importance of Flexibility in Business 12:59 - Exploring New Revenue Streams: Jets and Real Estate 15:31 - The Importance of Lead Generation and Tracking 17:22 - Building Efficient Systems for Scalability 20:45 - Lessons in Business Adaptation and Resilience 21:28 - Launching the Haute Black Membership App 23:09 - Final Thoughts and Contact Information Connect with Rudy Mawer: | |||
| 09 Dec 2024 | Dominating Your Business As A Solopreneur With Elaine Pofeldt | 00:23:31 | |
This episode features Elaine Pofeldt, an acclaimed journalist, author, and expert on solo entrepreneurship. Best known for her book The Million-Dollar, One-Person Business, Elaine has spent years analyzing how individuals can achieve high levels of financial success while maintaining lean operations. She joins the conversation to share insights into the mindset, strategies, and tools that empower entrepreneurs to thrive without large teams or extensive resources. Elaine discusses the importance of valuing time, optimizing productivity, and choosing scalable business models that allow entrepreneurs to focus on growth. Drawing from her extensive research and interviews, she highlights the pitfalls of over-investing in product perfection at the expense of sales and marketing. The conversation also explores the power of overcoming gatekeepers, embracing digital tools, and connecting authentically with audiences to drive success. Elaine’s actionable advice and inspiring examples make this episode a treasure trove for aspiring and experienced entrepreneurs alike. CHAPTER TITLES 03:00 - Starting the Journey: Defining Success 05:00 - Normalizing Achievements: Building Confidence Through Repetition 07:00 - Valuing Your Time: A Key to Scaling Success 09:00 - Mastering Delegation: Building Support Systems 11:00 - Simplifying Success: Choosing the Right Business Model 13:00 - The Marketing Shift: Focusing on Sales Over Perfection 15:00 - Amplifying Your Reach: Overcoming Marketing Challenges 17:00 - Handling Criticism: Tuning Out the Haters 19:00 - Ignoring Gatekeepers: Pioneering Your Own Path 20:00 - Closing Reflections: Advice for Future Entrepreneurs Connect with Rudy Mawer: Connect with Elaine Pofeldt: Senior Contributor to Forbes Book 1 - Million Dollar 1 Person Business Book 2 - Tiny Business, Big Money | |||
| 11 Apr 2025 | Garret J. White on Why Modern Men Are Lost | 00:38:22 | |
SUMMARYGarret J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man. Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America. CHAPTERS02:35 – The Real Wake-Up Call 05:01 – When Business Success Isn’t Enough 07:37 – From Powerless to Powerful 10:43 – The Rise of the Warrior Framework 14:15 – Training Men to Lead Again 18:21 – Balancing Business, Marriage & Fatherhood 22:47 – Breaking Through the Bullsh*t 27:04 – The $3K Gamble That Changed My Life 31:16 – Sleeping in the Park, Betting on Himself 36:00 – The Man Arena Tour Connect with Garret J. White: Website: https://www.wakeupwarrior.com Instagram: @garretjwhite YouTube: Wake Up Warrior Official Podcast: Warrior Week Podcast Event Site: https://manarenatour.com Connect with Rudy Mawer: | |||
| 12 Oct 2023 | Don't Be A Victim | 00:17:42 | |
Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim? Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives. This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest entrepreneurial minds have been able to train their staff to take extreme ownership of their tasks as your company moves towards a common goal. If it's good for the Navy Seals, chances are that it's good for you and your business too. The world needs positive thinking. Ditch the victims around you and surround yourself with the people who will push you to greatness. Learn how you can up your game in this inspiring episode of Living The Red Life, this side of Wonderland. Please join us. "Understanding and training your staff to have this extreme ownership is gonna be one of the best core traits and core values you can have in your company." ~ Rudy Mawer In This Episode:
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| 19 Feb 2024 | Unlocking Success: Beyond Intelligence with Shawn Meaike | 00:19:54 | |
Join us in this eye-opening episode of "Living the Red Life" as we dive into an inspiring conversation with Shawn Meaike, a serial entrepreneur and the mastermind behind multiple successful business ventures. Shawn shares his journey from a state worker focused on child welfare to becoming a multi-millionaire by embracing risk, action, and a unique perspective on intelligence and success. --- Key Topics Covered:Redefining Intelligence: Shawn’s observation on how over-analysis and risk aversion often hold back highly intelligent people from achieving financial success. The advantage of action over analysis in the entrepreneurial journey. Shawn Meaike's Background: An overview of Shawn's diverse career, from social work to founding and selling multiple companies in real estate, waste management, and life insurance. Creating Opportunities for Others: Shawn's passion for empowering others to achieve financial success, creating more six and seven-figure earners than any company he’s worked with. The Blend of Confidence and Continuous Learning: How maintaining a balance between confidence and the willingness to learn and adapt can propel individuals toward success. Launching with Momentum: Shawn’s philosophy on the power of launching ideas quickly and refining them on the go, despite operational challenges. --- Key Takeaways:From Social Work to Serial Entrepreneurship: Shawn shares his unique journey and the lessons learned from transitioning between vastly different career paths. Intelligence vs. Action: A discussion on how sometimes, taking bold actions without overthinking can lead to greater success than cautious analysis. Empowering Financial Success: Shawn’s most rewarding achievement - helping others build their own successful businesses under his mentorship. Momentum Over Perfection: The contagious energy of launching projects quickly and the impact of momentum on brand and team dynamics. --- Join us in this episode of "Living the Red Life" as Shawn Meaike reveals the unconventional wisdom behind his success and how he uses his achievements to inspire and uplift others. Whether you’re an aspiring entrepreneur or someone seeking motivation to take action, Shawn’s insights offer valuable lessons on the path to financial freedom and success. --- Don’t miss out on more inspiring episodes. Subscribe now and share your thoughts on Shawn Meaike’s entrepreneurial philosophy in the comments below! #LivingTheRedLife #Entrepreneurship #SuccessMindset #FinancialFreedom #ShawnMeaike --- Connect with Rudy Mawer: | |||
| 02 Mar 2023 | Influence is Everything | 00:24:14 | |
It's 2023 and social media is changing the way we do business. Sure, you might have a great product or service. But can you grab attention, hold attention, and influence people? Rudy Mawer, AKA the Man in Red, is laying it down for us in this hard-hitting episode of Living The Red Life. He's sharing his blueprint for ambition and success, and he wants you to swallow the red pill and come along for the ride. What someone reads about you on Google is going to affect your future – that much we should know already. You can control your future, though: have a stronger brand presence, build a community, and position yourself as an authority in your space. By becoming an authority on what you do and holding your audience's attention over a sustained period, you can build an engaging, loyal community. And that’s a real asset. Rudy's drive is infectious; his long-term vision and out the box thinking, genius. He's not shy to share his insights into a social media industry that looks set to disrupt all others. Influence is everything - how do you plan to wield it? "In the next five years, you're going to get overtaken by a big influencer that has a tribe and a community that comes out of nowhere." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - People are turning to celebrities for product endorsements - Artists that are launching brands off their social influence - How the world is changing – but there is still time for you to catch up! - Creating a loyal following and building a brand community - How do you create the tribe? How do you create influence? - Disrupt everything! The community of influencers that dominate the world! - On becoming a mainstream name and public figure - Go and Google yourself! And more! Connect with Rudy Mawer: | |||
| 07 Sep 2023 | The Future Of Marketing | 00:27:18 | |
What does the future of marketing look like? As we approach Q4 of '23, it's certainly been an interesting year for online entrepreneurs! With a bit of hindsight and forward-thinking, Rudy is well-positioned at the cutting edge of what's cool in the digital marketing space to offer us a glimpse into his crystal ball. Sales funnels, ad spend, social media campaigns, and celebrity partnerships... what does it look like from Rudy's bird's eye view of where we need to be headed? Today our Man In Red is giving us his Top 5 Future marketing insights that can help you get ahead of the game! How can you get paid to grow your email list? How are you building out your sales call process? How can you incorporate AI into your business? And how are you going all in on your personal brand and growing your tribe? Not everything Rudy is teaching us today is breaking news. Some of his tips may just be a timely reminder to assess your workforce and see where AI can be your newest team member. Or to put a spin on a virtual event and try something with a partnership collaboration that sees you exchange email lists and expose you to a new audience. Get an advantage and learn from Rudy's future insights based on all his agency experience and the people he's rubbing shoulders with in Wonderland. Come on in, the future's looking fine! "If you can be one of the first then you're always gonna have lower costs, higher ROI, better results, and it's gonna be easier for you." ~ Rudy Mawer In This Episode:
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| 16 Mar 2023 | Red Life Side Hustles | 00:22:29 | |
Turning your half-baked idea into something that is completely cooked as a side hustle could be your pathway to millions! On this offbeat episode of Living The Red Life, our host Rudy Mawer (AKA the Man in Red) is sharing the news that he’s working on a TV show about stupid side hustles — and so he’s been suitably inspired by some of the ideas that he’s come across. From flipping couches to installing ATMs at locations needing cash, and from the similarities of OnlyFans to the coaching modality, Rudy has seen it all lately — and he’s sharing all he’s learned with us. Internet money provides freedom, and there’s a plethora of ways for you to start something on the side and turn it into something big somewhere down the line. Or really soon if your idea is red hot. This is where to start to understand the psychology of buying patterns and the psyche of Red Life Living. Earning money the smart way is a life hack that will make you way happier. Come and get involved. “How do you bridge that gap between ‘stupid idea’ and ‘million-dollar business’?” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Stupid Side Hustles - The TV Show - Money as a life hack and driver of happiness - Starting an ATM business as a side hustle (leasing one for $2K a month) - Getting paid to take someone’s couch away - and then flipping it - Finding a gap in the market where your passion also lies - How can you ‘add on’ to your vertical? - How OnlyFans is similar to the coaching modality - Understanding the psychology of buying patterns - Pushing yourself to that next level if you want fast growth - What makes a good side hustle? - How making money on the internet provides freedom - Online opportunities that exist for you to start a side hustle And more! Connect with Rudy Mawer: | |||
| 12 Feb 2024 | Empowering Change with David Meltzer | 00:26:50 | |
In this inspiring episode of "Living the Red Life," we welcome David Meltzer, a renowned figure in the world of business and personal development, known for his profound impact on communities and individuals alike. Join us as David shares his journey from facing financial challenges to becoming a millionaire, his philosophy on wealth, happiness, and empowering others, and insights on achieving success. --- Key Topics Covered:Introduction to David Meltzer: Dave's background and how he's made a significant impact through his work and social outreach. The Role of Expectations in Success: David emphasizes the importance of setting the right expectations in business, teamwork, and personal life. Overcoming Financial Distress: David personal story of becoming rich to overcome financial distress and the lessons learned from his journey through financial highs and lows. Empowerment Through Values and Execution: How David has dedicated his life to empowering others using his unique values, practices, and execution model. The Importance of Surrounding Yourself with Success: David discusses the power of being around people who embody the success you aspire to achieve and how it shapes your journey. Breaking Through Self-Image Limitations: Insights into overcoming the limitations set by one's self-image to achieve what seems impossible to others. --- Key Takeaways:David Meltzer's Transformative Journey: From his early struggles to achieving financial success and facing bankruptcy, to rising again with a mission to empower others. The Power of Expectations: David shares why mastering the art of setting and managing expectations is crucial for success. Financial Freedom and Happiness: How David's pursuit of wealth shifted from personal gain to empowering communities and spreading happiness. Learning from the Best: David stresses the importance of learning from those who've achieved the success you desire, sharing his experiences with figures like Richard Branson. --- Join us in this episode of "Living the Red Life" as David Meltzer shares his invaluable experiences and wisdom on overcoming life's challenges, the essence of true wealth, and the journey to empowering oneself and others. --- Don’t forget to subscribe for more enriching episodes and share your takeaways from David Meltzer’s inspiring journey in the comments below! #LivingTheRedLife #DaveMeltzer #Empowerment #SuccessJourney #FinancialFreedom #PersonalDevelopment --- Connect with Rudy Mawer: | |||
| 29 Feb 2024 | Crafting Winning Ads - 7 Simple Examples | 00:22:45 | |
In this podcast episode, we're delving into the world of advertising and social media, where we'll uncover 7 key strategies to make posting and advertising easy. Discover methods from my $200k daily ad budget and 10 years of experience. I’ll be touching on the power of storytelling in ads and the all-too-common content creation pitfalls. I’ll be sharing some inspiring real-life storytelling examples and nifty tricks for gathering testimonials that will have a profound impact on your ad performance and ROI. Learn the art of crafting offers that your audience can't resist, including some unconventional lessons we can learn from figures like Donald Trump. Plus, i'll be breaking down the buyer's journey to help you understand where your audience may be when you approach them. If you’ve ever wanted to run ads or currently run ads and want a real strategy behind ad copy and creative don’t miss this! The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 30 Apr 2024 | Nick Santonastasso : Motivating Story to Tony Robbins Stage & Mindset Lessons you Need | 00:22:33 | |
In today's episode I had the pleasure of sitting down with Nick Santonastasso, a motivational speaker and entrepreneur. He shares insights into his journey of self-discovery and success. From his early days creating viral content on Vine to evolving into a sought-after speaker and coach, Nick's story is one of resilience and adaptation. He emphasizes the importance of embracing authenticity and staying true to oneself, even amidst the pressures of entrepreneurship. Nick's vision for the future includes expanding his impact through comedy, music, and entertainment, while continuing to empower others to share their stories and monetize their expertise. Throughout the conversation, Nick delves into the nuances of personal growth, the power of mindset, and the necessity of pivoting in the face of adversity. He highlights the importance of setting audacious goals and constantly pushing boundaries to reach new heights. From navigating the challenges of COVID-19 to redefining success on their own terms, Nick's journey serves as both inspiration and practical guidance for aspiring entrepreneurs and speakers alike. With a blend of humor, authenticity, and unwavering determination, Nick exemplifies the limitless potential of pursuing one's passions and embracing the journey towards self-discovery and fulfillment. CHAPTERS 1:38 - The Evolution of Motivation 2:06 - Building Success 3:15 - From Humble Beginnings 3:38 - Learning from Others 4:26 - Pivoting During COVID 5:06 - Overcoming Adversity 7:27 - Personal Pricing Evolution 9:03 - Setting New Goals 10:05 - Vision for the Future 11:15 - Pushing Boundaries 17:45 - Embracing Comedy 19:01 - Finding Success in Laughter 19:52 - Helping Others Succeed Connect with Rudy Mawer: | |||
| 01 May 2023 | Mindset of Success - From 14 People to 14,000 Person Live Events! with Him500 | 00:33:57 | |
What does it take to host an event with 14000 people? What mindset does it take to fill an arena? Him500 is a public figure, thinking about his audience, educating his community – and filling arenas and masterminding events as he goes and grows. Him500 (AKA Marcus Barney) is a business mentor who got his real estate license when he was 19 and learned the principles of leveraging credit which are some of the skills he’d one day pass on to others in his community. He also went to a live event and told his moms that one day he’d be packing out arenas. And now he’s filling Madison Square Gardens, combining an appreciation of in-person community with teaching those that dare to dream that your credit score is your financial superpower. Him500’s story of ambition and determination earns Rudy’s respect. For those of us Living The Red Life, we can take a leaf out of the book of this business mentor that’s blowing up – and making others rich alongside him. Check @Him500 out now, this guy is the real deal. “Mindset-wise is looking at: where is my audience? What would make them come? I know they watch me, but what is the extra whipped cream on top? What is the extra sauce that I can put to where they get more for their time?” ~ Him500 The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 03 Mar 2025 | Inside the Mind of Tech Leader Mahesh Guruswamy | 00:26:50 | |
SUMMARYMahesh Guruswamy, a seasoned tech leader and author, joins the podcast to share invaluable insights on entrepreneurship, business strategy, and hiring for success. With a background in major tech companies like Amazon, Mahesh has a unique perspective on what it takes to scale a business, the common pitfalls entrepreneurs face, and how to build a winning team. Throughout the episode, Mahesh dives deep into the importance of market research, why competitor analysis is crucial, and why being first to market isn't always the best move. He also shares hard-earned lessons from his own entrepreneurial journey, including financial struggles and how he turned them into a driving force for success. Whether you're a startup founder or looking to scale your business, this episode is packed with practical advice you can apply immediately. CHAPTERS02:35 - The Harsh Reality of Entrepreneurship 05:10 - Why Most Entrepreneurs Skip Market Research 07:45 - How to Identify a Winning Business Idea 10:20 - Why You Shouldn’t Always Be First in the Market 12:55 - The Power of Competitor Analysis 15:30 - Hiring Your First Tech Person: What to Look For 18:05 - The “Plumber” Approach to Early-Stage Tech 20:40 - The Biggest Lesson from Amazon’s Work Culture 23:15 - Overcoming Financial Hardships & Learning from Failure 25:50 - How to Deliver Bad News & Still Win in Business GUEST DETAILSWebsite: MaheshGuruswamy.com Book: How to Deliver Bad News and Get Away With It (Available on Amazon, Barnes & Noble) Connect with Rudy Mawer: | |||
| 02 Aug 2024 | Get Ready for a Business Show Like No Other! : 60 Day Hustle | 00:17:12 | |
In this episode, the focus is on the upcoming Amazon Prime show that i hosted "60 Day Hustle," which premieres on August 8. The series features 12 participants competing in six business challenges over 60 days, vying for $200,000 in prizes, including $100,000 in cash. The show aims to educate and inspire aspiring entrepreneurs by providing a realistic view of what it takes to grow a business. The participants are mentored by a team of 20 experts across various business phases, with each episode dedicated to a different challenge, such as pitching, marketing, sales, branding, creating virality, and scalability. I encourage any entrepreneur or aspiring entrepreneur to watch the show for practical takeaways that can be applied to their own business endeavors. The show is presented as a blend of reality competition, education, and entertainment, designed to motivate the next generation of entrepreneurs while debunking common myths about the entrepreneurial lifestyle. 1:03 - "Back in the Driver's Seat: New Show Announcement" 1:19 - "Premiering August 8: Behind the Scenes of the New Show" 1:43 - "Six Challenges, $200,000 in Prizes" 2:19 - "Binge-Watch All Six Episodes on Amazon Prime" 2:57 - "Assembling a Team of 20 Experts" 3:48 - "Elimination Phases: Only One Winner" 4:11 - "Debunking Myths About Entrepreneurs" 5:09 - "Showcasing the Realities of Entrepreneurship" 5:31 - "Key Takeaways: Learn From the Show" 5:53 - "The Importance of Pitching" 9:03 - "Mastering Marketing: Conveying Your Message" 10:32 - "The Crucial Role of Sales" 12:49 - "Branding and PR: Building Your Business Image" 13:52 - "Creating Virality: Getting Mainstream Attention" 14:14 - "Scaling Your Business: From Plan to Execution" Connect with Rudy Mawer: | |||
| 18 Sep 2024 | Building To 1.9 Million YouTube Followers w/Japreet Singh | 00:27:07 | |
Jaspreet Singh, a successful entrepreneur and YouTube star, dives into his journey from practicing law to dominating the digital space. He talks about breaking through cultural barriers and using content creation to grow a massive online following. Jaspreet shares his tips for making engaging, valuable content and how applying the 80/20 rule can really make a difference in your YouTube strategy. He also gets into how to smartly invest your YouTube earnings in things like real estate and stocks, and how to expand beyond YouTube with projects like newsletters. Jaspreet emphasizes the power of long-form content to build trust with your audience and keep them coming back for more. Whether you’re looking to boost your channel or turn your content into a full-fledged business, his advice is a goldmine for creators. CHAPTER TITLES 00:40 - Welcome and Episode Overview 01:23 - Jaspreet's Background: From Law to Entrepreneurship 02:35 - Breaking Cultural Barriers: Secret Ventures 03:39 - Entrepreneurship in Small Towns 04:36 - The Growth of a Successful YouTube Channel 05:58 - The 80/20 Rule for YouTube Success 07:04 - Social Media Strategies: Facebook Ads vs. Content 08:19 - The Power of Great Content 10:45 - YouTube is Not a Business 12:06 - Investing YouTube Earnings: Real Estate and Stocks 13:26 - Building Beyond YouTube: Market Briefs Newsletter 14:46 - Using YouTube to Test Business Ideas 16:06 - The Value of Long-Form Content for Building Trust 20:01 - Monetizing YouTube and Finding Sponsors 22:43 - Jaspreet's Investment Strategy for the Future Connect with Jaspreet Singh: WEBSITE - https://briefs.co/ YOUTUBE - MinorityMindset Connect with Rudy Mawer: | |||
| 03 Jun 2024 | Lessons Learnt From Over 200 Business Acquisitions & Exits w/Jeffrey Hayzlett (Former CMO of Kodak) | 00:27:26 | |
Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group. Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time. Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations. CHAPTER TITLES 1:21 - Welcome Jeffrey Hayzlett 1:46 - Quick Overview of Jeffrey's Accomplishments 1:55 - Driving Businesses and Leading C-Suite Network 2:31 - Blending Corporate and Entrepreneurial Marketing 2:52 - Journey and Bumps Along the Way 3:20 - Scaling Through Acquisitions 5:27 - Hustle Versus Working Smarter 5:58 - Automate, Delegate, Eliminate 10:02 - Learning from Data in Big Companies 11:52 - Building Scalable Systems 13:24 - Importance of Team Dynamics 16:19 - Entertainment and Business Similarities 17:51 - Becoming a Media Company 18:41 - Content Drives Community Connect with Rudy Mawer: | |||
| 30 Mar 2023 | Life Lessons From Living With a Billionaire for a Week | 00:20:53 | |
Rudy Mawer and Richard Branson share a few things in common: both are British, and both are passionate entrepreneurs intent on creating an impact and leaving a lasting legacy. ‘Life lessons from living with a billionaire for a week’ is the subject of today’s episode of Living The Red Life as Rudy was fortunate to spend a week with Sir Richard Branson on his private island. We, the Red Life Tribe, are fortunate to learn from Rudy today as he shares some of Richard Branson’s insights and applies them to our current business situation today. In between playing chess with the Virgin boss and successfully swimming around Necker Island, Rudy was able to glean so much wisdom from one of the world’s greatest businessmen alive. He’s generously sharing his insights so that we too can innovate and grow and empower ourselves with the right mindset as we go full throttle on Living The Red Life. It’s all here, and it’s all good. “Understand that, hey, it’s about bringing in the right people and trusting them and not trying to do everything yourself.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Circumnavigating Necker Island, chess with the Virgin Boss, and other crazy stories - How Richard Branson made travel amazing – innovation born out of frustration - Innovating in an industry you want to disrupt - Seeing failures as lessons — learning not to dwell on disappointment - Hiring the right people around — especially when you don’t know the industry - Having the mindset of knowing when to move on and not be a victim And more! Connect with Rudy Mawer: | |||
| 16 Nov 2023 | How To Learn from Trump's Controversy | 00:19:27 | |
Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump. Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States. Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities? For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you. Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to. It's the Red Pill, it's Wonderland. It's all here, come and get it! "What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy Mawer In This Episode:
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| 24 Oct 2024 | The Entrepreneur’s Edge: Dave Meltzer's Triple A Strategy | 00:26:06 | |
David Meltzer, a renowned entrepreneur, author, and speaker known for his expertise in business and personal development. He shares invaluable insights into the mindset required for entrepreneurial success, emphasizing the challenges of procrastination and feeling overwhelmed. Meltzer introduces the AAA strategy, which focuses on cultivating good behaviors to foster progress. He discusses the importance of aligning actions with personal values and highlights the need for entrepreneurs to embrace productivity, accessibility, and a lens of gratitude, all of which are essential for navigating the unpredictable landscape of business. The conversation also explores the distinctive traits that set successful entrepreneurs apart from those who struggle to grow their businesses. Drawing parallels between entrepreneurship and sports, Meltzer illustrates how high-performing individuals possess specific characteristics that enable them to thrive. He underscores the importance of resilience and a positive mindset in overcoming challenges, concluding with an invitation for listeners to connect with him for resources aimed at personal and professional growth. This reinforces the critical value of surrounding oneself with the right people and the importance of asking for help in achieving lasting success. CHAPTER TITLES 03:05 - The Importance of Mindset in Entrepreneurship 06:15 - Navigating the Challenges of Procrastination 09:40 - Aligning Actions with Personal Values 12:20 - Understanding Good vs. Bad Behavior in Business 14:45 - The Antidote to Overwhelm: Embracing Adjustment 16:08 - The AAA Strategy: A Path to Good Progress 18:01 - The Importance of Time Management for Entrepreneurs 19:17 - The Three Lenses of Entrepreneurial Activity 20:53 - Embracing Failure: The Entrepreneurial Mindset 22:32 - Connecting with David Meltzer: Resources and Opportunities Connect with Dave Meltzer: FREE BOOK w/Jack Canfield : How to create the life you love EMAIL - David@dmeltzer.com Connect with Rudy Mawer: | |||
| 15 May 2023 | Millionaire Mindset Mastery With Brian Dalmaso | 00:31:16 | |
You might have the right business strategy to achieve greatness, but do you have the right mindset? Brian Dalmaso is the CEO of Matrix Success International. And if you know our host Rudy Mawer, you know that Living The Red Life is inspired by taking the red pill in The Matrix and living a life less ordinary. Brian is a Lifestyle Enhancement Mentor and mindset coach that Rudy regularly engages with. Rudy was born with a positive mindset, Brian acquired one through mentorship and reading up on the subject. Together they are combining to provide us with the tools we need to up our entrepreneurial game as we learn how to act on our unconscious competence, build mental programs that support our ambitions, and maintain a positive approach to life. The key attributes of success, from not caring about what other people think, to having the desire to achieve, are shared as mindset tips from two Red Life mentors who are offering it up, for free, on this red-hot episode of Living The Red Life. Please join us! "Elon Musk is not reading the news. He's creating the news." ~ Brian Dalmaso The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 04 Feb 2025 | Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community | 00:27:29 | |
Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities. CHAPTERS 02:36 - The Three-Step System for Facebook Groups 04:12 - Why Facebook Groups Thrive in 2025 06:03 - The Psychology Behind Online Communities 07:27 - How to Start a Facebook Group with No Followers 09:04 - Strategies to Grow a Facebook Group Organically 10:15 - Using Ads to Scale Facebook Groups 11:18 - Converting Group Members into Customers 12:09 - The Power of Social Proof in Communities 13:45 - Building an Email and SMS List from Your Group 15:21 - Advanced Tactics for Monetization Connect with Anisa & Natosha: IG - milliondollarmomsociety Anisa IG - keepingupwiththecrespos Natasha IG - Natasha_marie_mdms PODCAST - Magnetize and Monetize Your Market Connect with Rudy Mawer: | |||
| 27 Jul 2023 | How To Build Your Business with Strong Credit Foundations | 00:17:31 | |
How should you use your credit card to fund your business growth? Rudy is flying solo in the hot seat today, offering us all the smart business advice we need to leverage our credit to get where we want to go with our business. As a Brit in America, Rudy's entrepreneurial game has always been strong. But he reckons he lost six to nine months of time scaling his business as fast as his ambitions because he was hampered by financial things beyond his control. The life lesson he's sharing with us all today is that you must establish credit as you grow your business to be super prepared for the day when that big deal comes through. Our Man in Red shares his backstory on how his Facebook marketing business was pushing so much money through his online bank accounts that the banks froze his account! And now that he's set up with credit for those cashflow rainy days, it's all good. And he doesn't want the rest of us seeking the Red Life to make that same mistake. So let's swipe that credit card smartly before stepping into Wonderland! "Most big companies are built off debt." ~ Rudy Mawer In This Episode:
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| 06 Mar 2025 | Filip Lundstedt on Turning Insurance Into a Profit Machine | 00:28:11 | |
SUMMARYFilip Lundstedt, a seasoned insurance strategist and entrepreneur, joins the podcast to break down the hidden opportunities in insurance that most people overlook. With years of experience working for major providers before going independent, Filip shares why traditional insurance models often work against consumers and business owners. He explains his "Gift Box" strategy, which layers catastrophic insurance, indemnity policies, and wellness programs to provide maximum protection while lowering costs. In this conversation, he also dives into smart financial moves for entrepreneurs, including how business owners can use tax codes to cut costs and even get paid through insurance. He reflects on a major career mistake—losing 800 clients overnight—and how that moment shaped his path to success. The discussion wraps up with insights on personal development, the importance of investing in oneself, and why success is about strategic thinking rather than luck. CHAPTERS02:35 - The Strategy Behind High-Stakes Insurance 04:54 - Why Most People Overpay for Health Coverage 07:21 - The "Gift Box" Approach to Insurance Planning 09:43 - How the Wealthy Protect Themselves Differently 12:05 - Business Owners’ Secret to Reducing Insurance Costs 14:27 - The Tax Loophole That Pays for Employee Benefits 16:52 - How to Turn Insurance Into a Profit Opportunity 19:18 - The Biggest Mistake That Cost Me 800 Clients 21:42 - The Power of Personal Development in Business 24:08 - The #1 Lesson I’d Tell My Younger Self GUEST DETAILSFull Name - Filip Lundstedt Instagram (Personal) - ftlunds Instagram (Business) - Pro_care_consulting Linkedin - Filip Lundstedt Website - procare.consulting Connect with Rudy Mawer: | |||
| 16 Jan 2023 | Betting on Yourself with Floyd Mayweather Jr. | 00:14:35 | |
Floyd Mayweather Jr. is pulling no punches in this episode of Living The Red Life with Rudy Mawer. He’s telling it as it is — from how to believe in yourself when the odds are stacked against you, to how you can get started in the real estate game.
The man in red, Rudy Mawer, is focused on his audience. He’s thinking of the person who doesn’t know how to start today. He’s thinking of that person who’s down on their luck and doesn’t feel like a champion. And that’s when Floyd Mayweather Jr. so graciously speaks directly to that person, giving a backstory about his parents as his source of inspiration that just about says it all!
There’s also advice on how to manage your team, what secrets not to reveal, and understanding the role of patience as you build your own empire by taking care of the little things first. This is Living The Red Life at its hottest! If you want to RSVP and join Floyd, Rudy, his partners Mark and Mike and other A-lists in Vegas, or join the 7-Day Money Challenge, visit theredlife.com/podcasts/floyd-mayweather/ “Stack your money and do it yourself. There’s nothing like betting on yourself.” ~ Floyd Mayweather Jr. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! In This Episode: - Why you should start with a duplex if you want to get into real estate - How Floyd Mayweather is making money online - Floyd explains why everything is about leverage - Why you should bet on yourself when starting your own business - Are you prepared to cut a member of your team who’s bringing bad energy? - Understanding patience in business and how it relates to investing - Appreciating Floyd’s journey to success - The how and why of believing in yourself - Floyd explains why his parents are his inspiration and many more! Connect with Floyd Mayweather Jr.: Connect with Rudy Mawer: | |||
| 18 Dec 2023 | Winning In The Game of Business with Sean Castrina | 00:23:01 | |
In this enlightening episode of "Living the Red Life," host Rudy Moore welcomes Sean Castrina, a renowned entrepreneur and business strategist, to share his valuable insights on growth and hiring strategies. The Expensive Hire Sean Castrina delves into the idea that significant growth often requires making expensive, yet game-changing hires. He emphasizes the impact of these strategic decisions on the overall trajectory of a business. Strategic Leadership The conversation highlights the importance of the roles within a business, drawing an analogy with chess. Rudy and Sean discuss how, just like in chess where the king is crucial, a business leader is central to success. However, the queen, symbolizing a strategic hire or a key team member, can often be the game-changer in this dynamic. Sean's Experience Sean shares personal anecdotes and experiences from his journey, providing listeners with practical advice and real-world examples of how making bold hiring decisions can propel a business forward. Tips for Entrepreneurs The episode is packed with tips and strategies for entrepreneurs looking to scale their businesses. Sean provides actionable insights on identifying when and whom to hire to make a significant impact. "Sean Castrina brilliantly reminds us that the cornerstone of transformative growth in business often lies in making bold, strategic hires. It's not just about being the king in the game of entrepreneurship, but recognizing the queen - that pivotal hire who changes the entire game. This is a game-changer for any entrepreneur aiming for the next level of success." - Rudy Mawer, Host of "Living the Red Life" Podcast. Connect with Rudy Mawer:
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| 24 Apr 2023 | Hustling to Become Millionaires with Vince Del Monte | 00:36:59 | |
What does stewardship mean to you? For Vince Del Monte, it's about taking care of his God-given talents and making the most of this one short life that he's been given. Vince knows that fear is the path to freedom and that the entrepreneurial journey that he walks is lined with challenges. Rudy met Vince Del Monte when he'd just moved to Florida, and they've been growing together as entrepreneurs along similar paths for a good few years now. Both were working as gym instructors, doing one-on-one coaching, and cleaning gym equipment back in the day. Both got exposed to online marketing, selling ebooks, and earning passive income instead of having a JOB. This is a conversation between two friends who are now both Living The Red Life, having built big coaching programs with multi-million dollar fitness campaigns. Neither are satisfied to rest. Both are ambitious for ‘new levels with new devils’ – challenges to be overcome, rather than problems that can't be solved. Join Rudy and Vince in a conversation that will whet your appetite for ambition and red life living. It’s time to face your fear and start Living The Red Life. "You always have an opportunity to decide how you reframe a challenge or a circumstance. And I think that's an empowering message, one that gives a lot of people hope." ~ Vince Del Monte The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 31 Aug 2023 | Be The Authentic, Extreme You For Success! | 00:22:37 | |
What does it mean to play in your extremes? Rudy is opening our eyes to reveal how our extremes are what makes us truly unique and that going there to work, to play, and to express yourself can be a really good thing. Becoming more ‘authentically you’ will result in you becoming a better business person. And so if that means playing to your strengths that lie at the edges of your personality you should cultivate that side of you rather than letting society suppress it so that you can fit in. Our Man in Red is sharing how everything from the consistent messaging that you put out on social media to the staff that you choose actually depends on you articulating your unique worldview. This in turn will allow your tribe to find you, as people resonate with your message and gravitate towards your offering. Learn why polarization isn't necessarily a bad thing and how to build your confidence through consistently showing up as your authentic self. Playing in your extremes requires working on yourself and fighting a bit against the mainstream in order to stand out. With Rudy's insights, Wonderland has never looked more appealing. Please join us. "Your extremes is where you can be the most successful, where you can be the most authentic you." ~ Rudy Mawer In This Episode:
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| 10 Jul 2023 | Using the Just Sell Method™ to Scale Your Agency Fast | 00:25:28 | |
How do you strike the right balance between selling (and growing) your business – and handling the backend of fulfillment? Rudy reckons that Brittany and Michael of 51 Blocks might just have found the solution! Learn about the incredible Just Sell Method™ and the ‘white label agency in a box’ approach of 51 Blocks that allows you to sell – and for them to do the rest. Everything from onboarding, client management, housekeeping, and more can all be outsourced to 51 Blocks, allowing you to (you guessed it), just sell. If you are looking to scale your digital marketing agency, focus on sales, and not have to worry about managing every aspect of fulfilment, operations, and client relations, then the insight and approach of 51 Blocks will blow you away. As Rudy mentions, he wishes he’d known about them years ago! This is Living The Red Life doing what it does best: bring enormous value to its Wonderland entrepreneurs with an interview that cuts right to the heart of learning to focus on what you do best – and learning to outsource those areas that you struggle with. If you’re looking to scale your agency faster (or even if you’re an influencer looking to leverage your following), this episode is an absolute banger. Please join us. “It really is just as simple as signing up, and getting out there, and selling our products.” ~ Brittany “If you do one thing, you do it really well.” ~ Michael The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
And so much more! Connect with Michael and Brittany:
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| 04 Mar 2024 | Overcoming Fears & Making Money W/ Your Private Jet | 00:25:36 | |
Today, tune in to the behavior change expert “Gary Coxe”. World renowned Business and Life Strategist, Bestselling Author, Transformation Expert, and Aviation Enthusiast. Featured in Dr Phil’s Show for over 3 years helping people transform their mindset and life. Now an avid entrepreneur, jet owner and has over 40 years of business experience He speaks to hundreds of thousands of people and countless organizations about improving their professional and personal lives. We discuss why owning a private jet isn't just about showing off wealth, but can actually be a smart business move. Gary shares his experiences and insights, showing how passion fuels successful businesses and why it's important to change how we think to reach our goals. During the conversation, we cover a range of interesting topics, from the lessons learned from rich mentors to why watching too much news might actually be good for us? The importance of getting help and using what we know to get things done. And whether or not our feelings are a good indicator on whether we should pursue something and stick with it. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:
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| 13 Feb 2023 | Young and Profiting with Hala Taha | 00:43:01 | |
Are you ready to bow to the podcast princess and learn all there is to know about growing your business on LinkedIn? Hala Taha is that princess, or as Rudy calls her, the queen of LinkedIn advertising. Whatever you want to call her, Hala is coming in red hot, keeping Rudy on his toes with her razor-sharp business insights as she tricks the LinkedIn algorithm and hacks her way to podcasting and entrepreneurial success. This is Living the Red Life at its finest! There's no messing about: it's all industry hacks and play-by-play strategies on audience growth and sales conversions. Honestly, these business secrets and Personal Branding 101 Tips should be behind a paywall. Roll up your sleeves, grab a pen, and start taking notes. Rudy and Hala aren't slowing down anytime soon – please take the red pill and join them! "I realized there was a gap: you can not only stand out with your content and your visual identity on social media, but you can also stand out with your topic. And I thought: no one else is talking about podcasting. So I was just consistent every day, figured out the algorithm, experimented, and grew a community." - Hala Taha The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How Hala spotted an opportunity on LinkedIn - Appreciating LinkedIn as a smart social media platform - The power of sharing positive messages that people can relate to - How can you strategically use LinkedIn to grow your business? - Why your feed is where you grow, and your DMs is where you sell - Where is there room to grow your brand in the podcasting universe? - What is your creative 'in' to build a flywheel of success? - How to grow your podcast when you don't have money - How Hala embraces consistency and shows up every day - Hala’s advice on taking control of your life - Don’t let the gatekeepers tell you NO! And more! Resources: Hala’s Masterclass - Use the code “RUDY” to get a 35% discount! Connect with Hala Taha: Connect with Rudy Mawer: | |||
| 21 Sep 2023 | Hacks To Blow Up Your Social Media | 00:23:22 | |
How do you grow your social media following? And what are the smartest hacks to do that? Rudy is flying solo today in Miami, sharing his insights into the future of social media and what you need to do to take control of your online destiny. Own your platforms, own your digital space, and shape your online ecosystem so that you put the best version of yourself and your brand front and center. Start by deciding which platform is best for your business needs, and then work on a content rollout plan that will see you consistently delivering quality content over a sustained period of time. Going viral, making those online connections, and getting internet traction so that you too can become a billionaire YouTube celebrity who gets invited onto super yachts takes innovative thinking, hard work, and a Red Life imagination to envisage a bigger and better life for yourself. Thanks to Rudy solidifying the thinking around how to practically go about applying some of the smarter hacks out there to grow your online audience, your imagination can be sparked by downloading this episode and joining us on this side of Wonderland. This way to the super yacht! "If you own a business or you want to make money online, you have to be into social media. It is the future." ~ Rudy Mawer In This Episode:
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| 20 Mar 2025 | Justin Day’s Journey From Freelancer to System-Built CEO | 00:15:20 | |
SUMMARYJustin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income. In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick. CHAPTERS02:00 – From Freelancer to 6-Figure Agency 04:12 – Scaling Through Word of Mouth 06:03 – Building a Rockstar Team 07:55 – The Mindset Shift to CEO 09:04 – When to Hire (and Who to Hire First) 10:30 – Systems That Saved the Business 11:48 – Posting Content Even If It Sucks 12:50 – Leveraging AI to Automate Work 13:44 – Creating Offers That Sell Themselves Connect with Justin:Biz Instagram: Swarmsystem.ai Instagram: Justindaydigital Connect with Rudy Mawer: | |||