lipservice with Sonia Elyss (Sonia Elyss)

Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. 

Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. 

Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. 

• Tyler Williams https://www.instagram.com/tylerhwilliams
• Nouveau Communications: https://www.instagram.com/nouveaucommunications

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.

Key topics include:

• Criteria for successful brand partnerships
• The current value of Instagram vs. TikTok for creators
• Insider tips on negotiating better rates and longer-term deals
• Essential metrics brands look for in potential collaborations
• When and how to approach talent management agencies

This episode is invaluable for:

• Aspiring beauty influencers looking to professionalize their content
• Established creators considering management representation
• Anyone interested in the business side of content creation

Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. 

Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals.

Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business.

Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).

Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).

Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. 

Highlights include:

• Hilda's unexpected journey into content creation and finding her niche
• The power of authenticity and embracing cultural identity in the beauty space
• Behind-the-scenes details of Hilda's recent Sephora collaboration
• Navigating brand relationships as a micro-influencer
• Balancing a 9-to-5 job with a blossoming content creation career
• The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program.

If you find Evelyn's perspective refreshing, don't forget to connect with her directly on Instagram or LinkedIn

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products.

Highlights include:

• Rudi's unexpected path from music business to beauty content creation
• The importance of authenticity and professionalism in building brand relationships
• Behind-the-scenes insights on influencer trips and brand collaborations
• Navigating the evolving landscape of social media and content creation
• Rudi's "bucket theory" for balancing different types of content
• Candid discussion on the challenges and realities of full-time content creation

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy.

Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! 
In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.

Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!

Find Kevin:
IG: https://www.instagram.com/simpleekevin/
TikTok: https://www.tiktok.com/@simpleekevin
YouTube: https://www.youtube.com/@simpleekevin

Apply to Ulta Beauty Collective: https://ubcollective.com/

Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. 

In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way.

This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left feeling excited about creating and she knows you will too.

Follow Ehlie Luna on IG and TT and watch one of her epic song tutorials here: https://www.tiktok.com/@ehlieluna/video/7293293346494172459 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. 

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. 

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you!

Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!).

Learn more about Soulcial Suite:
https://www.yoursoulcialmate.com/membership
Follow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.

Highlights include:

• Michelle's organic path to content creation and how she found her niche
• The importance of passion and authenticity in building a following
• Behind-the-scenes details of her dream Tarte trip to Bora Bora
• Navigating brand relationships and the power of genuine product enthusiasm
• Dealing with hate comments and maintaining a thick skin online
• Practical advice for aspiring beauty creators

Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.

Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.

As always Michelle brings tons of value and inspiration for beauty creators of any age.

Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨

In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!

Dive into the juicy stuff as Sonia spills the tea on:

• The secret sauce to sustainable success in the beauty industry 🔑
• How to handle a brand ghosting you like a boss 👻
• The truth about UGC deals and why they might be capping your income 💰
• Insider tips on negotiating better rates and longer partnerships 📈

Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice  - and how it's revolutionizing creator support!

Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss.

Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖

Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.

Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.

Follow Karol on Instagram and TikTok

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!

In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.

Follow Amanda on Instagram and TikTok
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.

Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success.

Connect with Diane on IG and LinkedIn

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. 
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.

In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.

To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC.

In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.

Instagram: @addisoncain

Spate IG and TikTok: @spatenyc

Addison’s must-follow accounts:
Trendmood1

Jude Chao

Perfume Haiku

Joseph Colbourne

Getty Images Fan Club

Carla Rockmore

Check the Tag

Blanca Miro

The Lipstick Lesbians

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey.

Support and follow Amanda on Instagram, TikTok and YouTube. Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things. 
 
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.

Highlights include:

• Kelly's unexpected path from Facebook live-streaming to TikTok stardom
• Balancing family life with content creation and business management
• The importance of authenticity and mental health in the creator economy
• Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
• Kelly's "no-BS" approach to content creation and social media strategy
• Candid discussion on team building and delegating tasks as a creator

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.

Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning America.

Follow Cherie on TikTok as she helps redefine the beauty conversation for women over 50. 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks.

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. 

If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! 

Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.