Linking Out Loud (Distinctly)

Digital PR isn’t one-size-fits-all, especially when you step into international markets. In this episode, we sit down with Lau Miguez, Freelance International Digital PR and Spanish Digital PR expert, to explore the nuances of working in Spain and Latin America - and common pitfalls to avoid.

We go through how journalism in Spain is different to the UK and US, and the importance of tailoring campaigns for cultural and regional differences. The discussion covers everything from the challenges of building media lists to the art of ideation for markets with fewer niche publications.

This episode is a must-listen for PR professionals looking to expand their outreach beyond the UK and US. 

You can find Lau Miguez, Rachel McHugh and Distinctly on LinkedIn for more insights into digital PR in Spanish-speaking markets.

Lau is also launching a website, which will be included here once available. 

You can also find the video version of many of our episodes on our YouTube channel.

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Welcome to Linking Out Loud, the digital PR podcast from Distinctly.

Join host Rachel McHugh for conversations with industry experts, where they share their expertise, challenges and what it takes to succeed in PR.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

In this episode, we sit down with seasoned digital PR expert Stephen Kenwright to unpack the core elements of a good brand strategy, as well as the role of digital PR within this overarching approach.

We discuss the nuances of leveraging digital PR tactics to build brand awareness versus drive SEO efforts, and why it may not always be possible to achieve both simultaneously.

We also look at the blurring lines between traditional and digital PR, and the advantages of integrating these two disciplines to enable agencies and teams to have higher-level conversations with clients.

You can find ⁠Stephen Kenwright⁠ and ⁠Ride Shotgun⁠ on LinkedIn.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
Like what you hear? Leave us a review.
If you have any feedback, please let us know.

When it comes to PR, the first step towards success lies in choosing the right strategy for your brand or your client.

In this episode, we join freelance digital PR and Founder & Editor of The PR Insider, Thea Chippendale, as she shares her insights into finding inspiration and choosing the right digital PR strategy.

The episode offers advice on understanding when a client or situation will call for a certain strategy. We also explore how the "right" approach can depend on so many factors, including budget, the wider industry and more.

You can find Thea Chippendale on LinkedIn, as well as via her website. You can also subscribe to her newsletter, The PR Insider, for access to a selection of PR campaigns, trending topics and expert tips each week.

We also mention a blog on The PR Insider website, written by Marissa Pysarczuk. You can read her blog post, 'How To Persuade Clients To Take Risks With Their PR Strategies', here.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

Join Rachel McHugh as she hosts Distinctly’s Matt Foster and Chloe Chamberlain to discuss how AI is changing the game for digital PR professionals.

They run through how their team adopted AI into processes like ideation, outreach, and press release writing, using workshops and testing to figure out what works best. With practical tips and highlights from their AI white paper, this episode offers a roadmap for agencies looking to innovate and embrace AI responsibly.

Shoutout to Gary Woodcock for creating Headline Grabber, Distinctly’s AI-powered press release headline generator.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

In this episode, we chat with Isa Lavahun, a seasoned search strategist and speaker with 15 years of experience, about the evolving relationship between SEO and Digital PR.

We explore how PR professionals are inherently contributing to SEO through online coverage, why foundational SEO knowledge is essential for modern PR (digital or traditional), and the importance of creating content that delivers genuine value beyond just link-building.

You can find Isa on LinkedIn, X and on her website.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback or suggestions, please let us know.