LinkedIn Leverage (Peter Williams)

Keywords in any digital space are crucial - but do you know where on your LinkedIn profile they have the greatest impact?

Listen to this episode for the best practices on your keywords.

If only LinkedIn would reveal this information - hey LinkedIn, are you listening?

In this replay of a favorite episode, this goes deep - into the why's and how's of creating a powerhouse LinkedIn network!

To purchase e-book "How College Students Can Use LinkedIn to Achieve Their Dreams" --> https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

This episode reveals the LinkedIn data that's hiding in plain sight ... and how it should affect your strategy.

A cautionary tale regarding LinkedIn powerful, very expensive recruiter membership

Peter@LinkedInLeverage.com

Maximizing the number of times your LinkedIn profile is viewed is arguably the most important strategic objective of all on the platform.

Are you doing it?

Contact the show with questions or suggestions at Peter@LinkedInLeverage.com

Are you coming across on LinkedIn as credible?

Is that credibility translating to off-platform credibility ... and opportunities?

LinkedIn is flooded with polls - but posting them is risky. Done wrong, they can harm your reputation; done properly, they can really enhance it.

This episode shares examples of each.

If you're a college student, or you care about them, check out this series of episodes about what college students need to do on LinkedIn.

Ebook now available "How College Students Can Use LinkedIn to Achieve Their Dreams": https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

Use this LinkedIn tool to create your own systematic approach to nourishing your network.

Listen in the episode for a tip about how to use an underused feature that will make you stand out!

What do people need to know about you?

Are you including that information in your LinkedIn profile? In the right places?

Is your business in the process of trying to make a key hire to help you grow, or execute on a specific strategy?

Consider these ways to use LinkedIn to help make it happen.

This episode is about a LinkedIn tool you may be overlooking, that has tremendous power when employed properly.

Do you ever wonder how you're doing with LinkedIn?

Would you be interested in knowing about data that would help you measure your success?

For me, the answer is yes, and in this episode I describe my key metrics.

In this episode, I share the simple, powerful LinkedIn strategy I recommended in a recent meeting with a highly respected physician.

A listener who manages social media for a small business sent in some great questions about content strategy, and this episode discusses them.

This episode outlines an easy-to-employ, yet powerful strategy that too many LinkedIn users neglect.

Follow it to amplify your credibility and visibility - and your opportunities!

It's the best of both worlds with this video posting technique - vastly more actionable analytics for your video posts, and it's even easier to do.

When is the last time you thought about the LinkedIn User Agreement? Given the stakes of getting busted for non-compliance, including being banned from the platform, it's time for a quick review.

Also, purchase Peter's e-book "How College Students Can Use LinkedIn to Achieve Their Dreams" at:  https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

Wishing you happy holidays - the show will be back with new episodes on January 4, 2021.

Contact the show with questions or suggestions at Peter@LinkedInLeverage.com

Meanwhile, please subscribe and review - that helps other people find the show and helps me make it better.

To purchase e-book "How College Students Can Use LinkedIn to Achieve Their Dreams" --> https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

LinkedIn has added a feature - more like turbocharged an existing feature - that makes it easy to zero in on your target audience.

Do you know about this indispensable, specific place to get inside information on what works best in LinkedIn profiles?

This episode will point you there ... it isn't just a theory - I explain the personal experience that confirms it.

Small business owners often assume they need to have a LinkedIn Company page.  Do they?

This episode explains some of the important factors to consider, and includes a recommendation.

Creative search ideas to find that certain someone you just can't pin down!

What is LinkedIn?

Is it a network? An audience? A database?

How you think of it influences how you'll use it, and how effective you'll be.

This episode explains why.

This simple three-step "workout" will help you win on LinkedIn.

The episode gives you a clear explanation of the "LinkedIn 300 Workout", the straightforward steps it includes, why each step is important, and why it works.

If you haven't heard of this search feature, this episode will give you an important new LinkedIn tool.

Is LinkedIn working for you? Do you know how to leverage it to get amazing opportunities for yourself and your business? Are you establishing your unique, powerful brand using LinkedIn?

This podcast is for small business owners and those that serve them, for marketers, consultants and students - to provide strategies you can use to leverage LinkedIn to make great things happen.

E-book "How College Students Can Use LinkedIn to Achieve Their Dreams" available on Amazon: https://rb.gy/iyhsfr

Also available on Gumroad:  https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

The episode reveals three quick and easy ways to search for the right people on LinkedIn.

Your objective in posting content to LinkedIn should be creating visibility to your target audience, identifying you as a valuable resource.

This episode gives you practical ways to do that!

LinkedIn is in the process of rolling out its Stories feature to users around the world - having had a chance now to test and observe it for several weeks, I'm not impressed.

In this episode, I explain why.

LinkedIn Help on Boolean search support:  https://www.linkedin.com/help/linkedin/answer/a524335/using-boolean-search-on-linkedin?lang=en

Article Explaining Boolean Search on LinkedIn:  https://skylead.io/blog/boolean-search-linkedin-explained-with-string-examples/

People have lots of different reasons to be on LinkedIn.

Have you ever thought about what's your favorite reason?

Have you ever used the University search on LinkedIn?

It yields an incredible amount of highly actionable information.

This episode explains the key things you need to know about it.

This episode describes three successful posts I made on LinkedIn and tries to explain why they "worked".

Ebook now available "How College Students Can Use LinkedIn to Achieve Their Dreams":  https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

A brief look ahead to Season 4

A URL address, an industry setting, and advertising for your competition? 

Learn how to change these on your profile - they're small changes that could make a big difference!

LinkedIn's new cover story feature offers a new opportunity to add to your profile - but should you use it?

Peter Williams offers some original suggestions about how.

Peter Williams explains how to strategically use calls-to-action in your LinkedIn profile to get the best results from your most important content.

4 types of posts on LinkedIn that likely work against you accomplishing your goals on the platform.

Can you use LinkedIn to attain more public speaking engagements?

This episode outlines the advice I gave to a highly qualified professional on using LinkedIn to do just that.

If you're a college student, or you care about them, check out this series of episodes about what college students need to do on LinkedIn.

Ebook now available "How College Students Can Use LinkedIn to Achieve Their Dreams": https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

This episode explains how data found in a surprising place may point the way to the most desired content to include in your LinkedIn profile.

These two powerful changes to all your posts on LinkedIn will bring significantly more people to your profile, to your other content on LinkedIn, and ultimately to you.

And they're really easy to make...

Are you using the visual tools LinkedIn provides properly?

Do your visuals attract and draw in your target audience?

This episode explains how to do just that.

Conversations are the third key element of succeeding on LinkedIn - this episode unlocks how to generate them.

Now that Season One has finished, I'll be taking a few weeks to prepare a fantastic series of episodes for Season Two.

If you have questions or suggestions, be sure to contact the show!

Your LinkedIn profile's "About" section is all-important in the impact you create for your viewers.

Do you have a successful strategy for this section?

New search feature allows greater precision when searching posts - how to make it work.

Do you know how to leverage your branding headline in your LinkedIn profile?

I'll give you three steps to take to use your headline to break through and attract your target audience to look more closely at you.

The LinkedIn profile video feature is now available to all LinkedIn users.

Peter explains 3 unique benefits for users who create and upload a profile video, and shares a great resource helping to use the feature - an article by Gillian Whitney (link below).

https://www.linkedin.com/pulse/linkedin-video-cover-story-roundup-gillian-whitney/

Before you can optimize connections, credibility, and conversations on LinkedIn, deciding this issue will help to form your foundation.

These 3 settings seem so unimportant they often get overlooked.

This episode explains why you should pay attention to them.

Ebook now available "How College Students Can Use LinkedIn to Achieve Their Dreams":  https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

Peter recommends 3 creative ways to make sure your profile is dynamic, by using and making periodic changes to these new features!

Resources mentioned:

www.canva.com

www.bit.do

Listen for 5 often overlooked ways to succeed on LinkedIn - and they're all easy to do.

Authenticity.

It's one of the most overused words in all of social media.

But should you be authentic on LinkedIn?

4 commonly shared pieces of advice for LinkedIn success each have a lot of truth to them.

But, if you take them too literally or apply them too rigorously, there's a good chance they'll actually work against you.

In this episode, Peter explains the pro's and con's of each.

LinkedIn is the publicly available, invaluable "org chart for the world" - this episode suggests a few networking/connecting strategies to begin to truly unlock it.

Peter suggests 3 specific ways to use LinkedIn content search function to increase your visibility and to identify and scout great new connections that can help you move ahead.

Connect with Peter on LinkedIn:

https://www.linkedin.com/in/peterwilliamscfa/

Got a question or idea for a show - send a direct message to Peter on LinkedIn or text the show at 478-227-4520

Peter Williams shares some suggestions from an article on the LinkedIn Sales Blog

Should you spend the extra money every month on one of the LinkedIn premium memberships?

Will it make you more successful on LinkedIn, more quickly?

Peter explains how using your knowledge, being consistent, and adding a personal touch, is a winning formula when posting to LinkedIn.

Peter teaches 3 LinkedIn searches you'll be surprised you can do for free!

Hello LinkedIn Leverage listeners!

Are you making the best use of your LinkedIn network ... to grow your network?

Today's episode suggests some ways you may not have thought of.

Your LinkedIn profile is a website indexed by Google, and LinkedIn has spent enormous resources making its pages Google-friendly.

Do you know how to make that work for you?

How to employ a simple workaround that makes it easier for your perfect customer or prospect, or that job recruiter with the ideal role for you, to reach out immediately.

LinkedIn's profile redesign is being rolled out to its members - have you received it yet?

This episode explains the major changes afoot and how they might affect you.

Also, purchase Peter's e-book "How College Students Can Use LinkedIn to Achieve Their Dreams" at:  https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

The LinkedIn State of Sales Report had some takeaways relevant to all LinkedIn users - not just the salespeople.  This episode discusses three of them.

Buy the e-book "How College Students Can Use LinkedIn to Achieve Their Dreams" at https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

Is there an easy answer to the question in the title of this episode?

This longer-than-normal episode brainstorms a listener question about the factors behind generating more views on LinkedIn posts.

Peter@LinkedInLeverage.com

If you're a college student, or you care about them, check out this series of episodes about what college students need to do on LinkedIn.

Ebook now available "How College Students Can Use LinkedIn to Achieve Their Dreams": https://peterwilliams.gumroad.com/l/HowCollegeStudentsCanUseLinkedIn

Learn how to use the new LinkedIn feature allowing you to pin a comment to one of your posts to the top where everyone will see it first.

Also, hear a success story about a small business owner who increased revenue by hundreds of thousands of dollars in a few months by improving his LinkedIn branding headline - and the new customers called him, he didn't chase them!

For more advice on your LinkedIn branding headline, check out Peter's previous episode "How to Easily Craft Your LinkedIn Headline for Powerful Impact" (Season 5, Episode 15) found here: 

https://linkedinleverage.libsyn.com/how-to-easily-craft-your-linkedin-headline-for-powerful-impact

** This episode begins with a listener question ** and then zeroes in on ... the Featured section of your profile.

What is it and why is it important?

What should you include in yours?

The powerful way that you won't hear anywhere else to present your Featured content.

If you've never created and posted a video using LinkedIn's native video platform, you're missing a tremendous opportunity to gain enormous positive attention for yourself and your business.

This episode opens the door to getting started.

Peter Williams explains three great - and EASY! - ways to wow your LinkedIn audience.

You've built a large network on LinkedIn.

Now what?

This episode explains some ways to use it that you might be overlooking.