Limited Supply (Nik Sharma)

Nik and Moiz get into some of the hard truths facing DTC business,  In this no BS, straight talking episode. You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:01 The 2 Hardest Things To Sell Online 05:04 Zero Cost Collabs 10:16 Know Your Why 14:51 Payment Tokens 17:03 How To Make $500K The Easy Way 24:18 The Devil Of ECommerce 30:42 UTMs and Understanding Your Audience 34:58 Facebook And The Election 42:19 The Zapier Question

What the heck is Singles Day? And how can your business take advantage of it? Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.  The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to analyzing your site’s metrics, and which post-purchase upsells you should be taking advantage of.  Then, stay tuned while they try to decipher what a “people-powered pharma with a decentralized structure where people can buy love tokens with Ethereum or another reserve currency for homeopathic and other pharmaceutical alternatives” actually sells...   Yeah, someone needs to be fired for that one.   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation. Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get  into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins. These DTC pros introduce their business models, how they scaled their brands, and sold one for  $10,000,000, and why Kim Kardashian is the buyer persona you need. The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast here: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Timestamps: Introduction: 00:00 Horrible Customer Service: 05:27 Landing Page Inside Track: 15:27 The Birth of Sharma Brands 18:21 The Moiz Story 20:06 Creating a Safe Space for CEOs: 30:14 Pumping The Ad Dollars: 36:05 The Craziest Pitch Ever? 42:48 Classic Founder Mistake 51:50 The Common Theme Of Broken Businesses: 57:03 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode. Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Nik’s riding solo today and gearing us up for Black Friday and beyond.  Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison?  Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers really start to see its value.  Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.  Visit motionapp.com or watch a demo of Motion here And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

BFCM broke RECORDS.  No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns.  Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing? Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 01:03 - Intro 05:37 - Nik's experience with direct mail 08:07 - PostPilot performance analysis 02:36 - Costco and Kimberly-Clark just in time operations 05:32 - Native's just time inventory 07:50 - Costco 10:38 - Reselling on Amazon 14:22 - BulbHead 26:05 - Flextape 26:54 - ChatGPT 28:57 - Outro

You asked, Nik’s answering.   First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts before launching? Nik gives two examples: one that’s quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs way less.  And, find out how YOU can spot the greatest talent in marketing, besides stalking people on LinkedIn.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025? First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side.  Then, Nik talks about revenue from each channel and how that differs between consumables and other products. Is there a sweet spot, or does it all vary from brand to brand? Plus, you shouldn’t discount your existing customers if you don’t need to—and Nik reveals why providing a gift with purchase might be a better idea.  Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to.  Plus, Nik recommends running a product incrementality test to see if programmatic display ads have any effects—and TBH, they might not. How should you change your landing pages and website to optimize?  And, creator agencies are trending. Is this bye bye for PR agencies?  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/podcast Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions.  First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on your ad, what’s the landing page look like? There’s a TON of moving pieces.  Plus, Nik covers some basic acronyms for new marketers. What do ROAS, MER, and CAC stand for, and why do they sound like 90s bands? Nik breaks it down so you’re not confused.  Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups.   Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn’t seem to be going away anytime soon.  Plus, let’s talk about retargeting strategies. A ton of brands are leaving money on the table when it comes to retargeting and poor optimization strategies. How can you revamp your processes to make sure you’re getting the money you want?  And, find out the secret to a 30-40x increase in ROI.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce. Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right.  Ever heard of guerrilla sampling? Wrapping a Cyber Truck, handing out samples in front of a Target, that’s guerrilla sampling. And it can actually work for many DTC brands, especially CPG products as Isaac mentions. Creativity is KEY.  And, we get real about discounts, buying in bulk, and how offering discounts—especially in subscription models—can affect how people view your brand.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/podcast Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice. The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz:

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it). Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Nik and Moiz come to you live from The Whalies. This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award. But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 01:19 And That’s How You Get $2b In Debt 06:00 Run The Promotion 10:27 A Call For DTC Founders To Face Facts 11:23 Switch Off Emotions 15:21 What Got Fucked Up 23:01 Brands Versus Products 31:10 Are You Even A Real Business If You’ve Never Been Sued? 33:19 Finding The Sweet Spot 48:51 The Question Of Non-Traditional

The boys are back in town, and this season, they’re spicing things up a bit.  This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.  In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing. Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO. Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brands Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free? Our two morons, that’s who. And that’s why we love them. Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one. Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales. All that, plus much, much more, for making a killing this November.  Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?  Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right? Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

You have DTC questions, they have answers. Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.  Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.  Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How can you harness the power of has-beens for your brand?   This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.  Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode. Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!   0:00 The Agenda 2:39 Affiliate Marketing 19:00 Infomercials 27:42 Landing Pages   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising? Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.  The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold of any paid social strategy, and unveil exactly how much you should be spending on creative.  So, tune in to find out their best advice for moderating internet trolls, the 5 aspects of paid that will absolutely make or break your DTC brand, and their unfiltered thoughts about the actual effectiveness of creative.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Want more advice? Check out the Limited Supply YouTube page for more insider tips.   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?   Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?  Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.  Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Why is it next to impossible to understand cannibalization? And we aren't talking about the fun kind. Don't worry—you're not the only one. Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions. First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he launched in 2023.  Then the guys explain how to manage paid media for higher ticket items—and what’s Leo Dicaprio got to do with it? Hint: All you have to do is sell me this pen.  Plus, the guys reveal their playbook for scaling a brand into the millions and explain the four main things you absolutely must do to improve the metrics of your landing page.  Smart operators know that actively managing cash flow is a real unlock to increase profits. Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development. Should you go broad or targeted? What’s the difference between linear and streaming? Which format should you test creative on first? Stay tuned as Juhi and Austin debunk some common myths about TV advertising and share their insights like how much you should really be spending on your ads.   00:02:09 - When Does TV Testing Make Sense for Brands? 00:11:43 - Will AI Win or Lose in the AI Arms Race 00:13:08 - Fabletics: Broad or Targeted Marketing? 00:18:57 - The Shocking Cost of TV Ads 00:20:18 - Breaking the Myth of TV Advertising Costs 00:25:12 - The Impact of Celebrity Content 00:29:06 - Marketing Hill I Will Die On 00:34:35 - The Rise of DTC Brand Integrations 00:39:27 - The Cost of Streaming vs. Linear TV 00:46:54 - Maximizing TV Campaign Success: Key Elements to Consider 00:48:25 - Effective TV Advertising Strategies Revealed 00:53:44 - Teaching Story to Your Team 00:58:25 - Moonshots: Would You Eat Lab-Grown Meat?   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.  Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Follow Juhi:  LinkedIn: https://www.linkedin.com/in/juhi-p-91b35449/ Follow Austin:  LinkedIn: https://www.linkedin.com/in/austin-santino-26b114112/   Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.  Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge. Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality. Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Follow Harley: LinkedIn: linkedin.com/in/harleyf Twitter: twitter.com/harleyf Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 0:00 Intro 4:18 Harley's Lesson From Law School 8:32 The Antithesis of Entrepreneurship 12:25 Build a Business 16:21 The Cost of Failure 19:29 The Key to Shopify 35:30 Public Forum Feedback 44:42 The Risk of Over Complication 52:24 Opinionated Software 57:29 Shopify is a Bullet Train Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode. How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Introduction: 0:00 Get A Question Answered With Nik And Moiz: 01:57 Let’s Talk Allbirds’ Numbers: 04:17 Three Things New Brands Need To Do: 17:22 Why Building in Public is Great For Business: 24:27 What Everyone’s Looking For: 24:59 The Quiet Launch: 29:58 Why Procurement is Like Your Indian Mom: 33:03 Why Nik Loves Moscot: 44:52 Why Moiz Loves Sanzo: 46:00 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC. Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime. You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro (00:00) Nik’s Credit Card Take (01:17) The Sales Tax Black Hole (11:19) The Truth About Prime Pricing (18:19) Nik’s Life Lessons From Moiz (20:18) Is Jeff Bezos a Genius? (26:30) Snap Slow (26:56) The Biggest Waste of Money In The World (29:58) Personalized Help Desks (46:36) The Best Post Purchase Email (51:39) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Shitty pro-life tip #1: Create more friction for your customer returns.  Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand.  This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting to push in-store returns… As it turns out, too many returns aren’t so great for business— who woulda thunk? Plus, did Ulysses S. Grant love to fight because of all of the Molly he was on? Yeah, things take a weird turn in this ep… This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness. Find out how Nik and Moiz are thinking about organic growth and buying in audiences. Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers. Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

There’s a TON of DTC tactics out there—and you might not be using them as much as you should.  In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder.  Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why using affiliate links instead may yield a better result.  And, 21 Questions isn’t just a game from middle school slumber parties—it can actually help you nail tone of voice and brand perception. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch. They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists. You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Why fight the system when you can actively exploit it?  This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz? Then, the boys dissect the recent Klaviyo IPO and break down the company's valuation, revenue, and growth. Discover why Klaviyo's IPO is a big win for the e-commerce industry and learn about the key players and stakeholders in the company.  Plus, why does the founder card always trump a hired gun? Tune in to find out!    00:01:48 - Credit Card Rewards in E-commerce 00:08:05 - The Tax Implications of Credit Card Cash Back 00:14:30 - Maximizing Credit Card Rewards: Cash Back vs. Points 00:17:58 - Klaviyo and Instacart: IPO Twins 00:24:35 - Klaviyo's $213M Marketing Expenses in 2022 00:30:33 - Klaviyo's Unique Segmentation Revolutionizes E-commerce 00:38:53 - Analyzing Valuations of Shopify SaaS Businesses 00:45:06 - Klaviyo to Go Private After Founder's Departure   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know.  Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include. And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it through a Google search or social media ads, STOP WHAT YOU’RE DOING RIGHT NOW. And tune in now because the guys are gonna talk you through exactly what to do next.  Just remember to fill out the survey at the end of this podcast and leave us your shirt size.   00:01:53 - The Five Pillars of Brand Launch Success 00:03:36 - How to Build a High-Converting Website 00:05:01 - Building a Strong Organic Social Presence 00:10:42 - Avoid the Mistake of Custom Website Development 00:14:34 - Launching a Brand: Order Tracking 00:18:52 - Optimizing Your Site for Customer Acquisition 00:20:52 - Designing Products with Shipping Costs in Mind 00:26:36 - Negotiating Discounts and Payment Terms 00:28:34 - Enhancing Customer Experience: Unboxing vs. Marketing 00:35:46 - Optimizing Credit Cards and Finance 00:37:25 - How to Start a Business with Minimal Investment 00:38:47 - Choosing Between Wholesale and Direct-to-Consumer 00:41:59 - How to Reach $5K a Day with Unique Selling Propositions   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing. Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Battle stations ready? Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year. Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize your sales during the holiday rush. Plus, learn why engaging your existing customer base, activating influencers and affiliates, and leveraging social media platforms like TikTok can increase your sales and boost your ROI to new heights. You won’t wanna miss this jam-packed season finale!   00:00:15 - Strategies for Black Friday 00:12:13 - Maximizing Discounts on Black Friday 00:14:25 - The Importance of Auto-Applying Free Gifts 00:19:55 - Facebook Ad Spending Skyrockets Before Black Friday 00:24:00 - Maximizing Black Friday Ads on Facebook 00:26:53 - TikTok's Impact on E-commerce 00:32:50 - Personalize Your Black Friday Marketing 00:40:26 - How to Win Back Churned Customers in a Subscription Business 00:48:04 - Optimal Email Frequency for Black Friday Marketing 00:52:26 - Utilizing Affiliates for Black Friday   Smart operators know that actively managing cash flow is a real unlock to increase profits.   Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

How did an eCommerce website design business go from bootstrapped to success story? Nik and Moiz are fans of Envato - find out why. In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to. Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Who’s got Nik ready to commit murder today? And what’s Trump got to do with it? First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking).  Then, the guys discuss the fast fashion industry and whether or not sustainable fashion actually exists.  Plus, stay tuned to hear Nik’s advice on the importance of providing social proof of your product and when exactly the best time to recruit influencers to promote your product is.    This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited 0:00 The Agenda/Guess This Business 10:30 ADA Lawsuit 13:10 AI Chatbots & Compliance  19:35 Shein & Chinese Fast Fashion 25:58 Nik Plays Big Brother 37:04 Shopify Fulfillment Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV.  Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why does creativity still matter, and how does bad creative affect the whole project? It matters more than we think. Is crowdfunding still relevant today?  Plus, why are some celebrity brands failing? The truth is, people smell BS from a mile away. The audience knows whether it's authentic or not, and that makes or breaks the products’ success.  And, what’s Kevin’s REAL opinion on Poppi after choosing not to invest in it on Shark Tank? He shares what he thinks of the product and why Shark Tank is the American Dream personified. Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited    Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms.  Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: (00:00) - Intro (02:48) - Bankruptcies and DTC (07:00) - Nik’s Investment in House (10:29) - Managing Debt and Payment Terms (13:44) - Overvalued Startups (18:49) - How is Valuation Determined? (21:10) - Shopify’s investment in Klayvio (28:25) - Coming up Next Week / Outro Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil. They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America? And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well. Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today. 00:01:28 - Facebook Volatility and Business Updates 00:06:42 - Gender Targeting Challenges in Marketing 00:14:35 - Mastering Content Creation for Facebook Ads 00:15:34 - Warming Up Creatives in Marketing 00:23:21 - TikTok Usage Declines as Shops Rise 00:26:37 - Vetting Agencies for Facebook Ad Management 00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency 00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns 00:45:47 - Tesla's Advertising Spending Skyrockets in 2023 00:46:39 - Ozempic Threatens Big Snack Industry 00:54:53 - The Curious Case of Nelson Peltz and Disney   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?  Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?  Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.    Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   00:01:07 - Nood’s Journey to $60 Million 00:02:29 - TikTok Spending Strategy for Success 00:04:26 - Using Different Attribution Models in Marketing 00:09:11 - Diversifying Channels: TikTok vs. Meta 00:12:25 - Understanding Media Consumption for Effective Advertising 00:14:46 - Avoid Wasting Money on Clicks 00:18:45 - Building a Resilient Brand with Press 00:20:27 - Optimizing In-Store Sales with Budget 00:25:21 - Optimizing Tech Stack for Brand Success 00:28:19 - Landing Page Testing Platform Recommendations 00:29:40 - Audience Q&A Session   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Bryan:  LinkedIn: https://www.linkedin.com/in/bryancano/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level?  Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests? And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public.  Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   00:01:02 - Amazon's Use of Anonymous Tracking 00:05:46 - Heat Map: Revenue-Driven Analytics Tool 00:07:29 - Absurdly High Valuations for Software Companies 00:13:20 - CEO-Investor Incentive Disconnect at IPO 00:17:20 - Fastest Growing Meta Categories Revealed 00:21:23 - Predicting Mattress Conversion Rates and AOV 00:23:57 - Utilizing Celebrity Testimonials in Marketing 00:26:17 - Experiment with Colors and Models for Audience Reach 00:28:48 - Facebook's Approval: Analyzing CPM Trends 00:33:33 - Building Category Leading Brands in Marketing   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.  Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand? Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process? And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!) Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways to build a sustainable and discuss whether or not brands like Prime Energy and Stanley are poised to fade into oblivion soon.  The boys also explore the pain points of distribution in the beverage world and the potential pitfalls of private equity takeovers. Is there any way a brand won’t go to shit after a private equity takeover? Does flooding the market with knock-off fad products ever work? And later, the guys dive into the latest trends in social media marketing, including the difficulty of going viral through TikTok shops, building a timeline for CRO changes, and outwitting the competition by dominating the funnel on Google Maps.    00:01:04 - Protein Shake Brand Acquired for $280M 00:07:00 - Private Equity's Impact on Wellness Industry 00:13:39 - Prime Sales Decline 00:20:51 - Stanley Cup: Fad or Sustainable? 00:23:49 - Building Businesses on Fads: The Truth 00:31:30 - TikTok Shops Increase Revenue Cuts 00:43:11 - Cutthroat Lead Gen Strategy 00:47:24 - Innovative Furniture Company with Local Tryouts 00:49:42 - Business Timeline Creation: A Must-Have 00:55:03 - Private Label Brands and TikTok Marketing     Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.  Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?  And later, Nik wonders whether there’s room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?   Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like?  Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist against Chinese companies. Sure they might have a case for banning TikTok, but is there any merit to restricting the fast fashion empire from selling products in the US? Is Shein sourcing its raw materials from dubious sources or is it all just a bunch of smoke without fire? Then, Nik and Moiz make the case for why DTC businesses need to start looking outside the US market for sales. Why aren’t more brands considering selling in other countries? And how come most marketing agencies aren’t interested in bringing brands to other nations? Plus, Moiz unleashes the smartest business idea he’s ever had… or the dumbest idea he’s ever had. Take your pick.   Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   00:00:38 - Live Streams Focused on Products 00:06:46 - TikTok Embraces Live Streaming Trend 00:12:27 - How TikTok Customizes Comments Algorithm 00:14:48 - US Government Targets Chinese Businesses 00:20:57 - Expanding Internationally 00:22:13 - Europe Dominates Amazon US Traffic 00:25:02 - Opportunities for Brands in Amazon 00:28:31 - Creating a Business for GLP Medications Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire? And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past?   Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.  Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty princess of them all. After all, isn’t focusing on retaining high-spending customers far less expensive than acquiring new ones? Nik and Moiz go over some possible solutions to increase post-purchase satisfaction. Then, the guys play devil’s advocate. Sure, they just told you to stop focusing so much on brick-and-mortar stores, but they sincerely hope that didn’t make you throw all your hopes into dot-com-only strategies. They explain the value of selling your product in-store and explain what kind of selling velocity you need to stay on Target’s shelves. Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ  And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant? Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out— it’s definitely not impossible... The guys also discuss the latest acquisition of Asian noodle company, Omsom, by DDC. What, if anything, does it mean for other Asian DTCs like immi, FLY BY Jing, and Sanzo? And later in the episode, Nik declares arbitrage. When is it okay to use arbitrage in the DTC community, and are there any ethical concerns? Well, if we know anything… at the very least, we definitely know where Moiz stands on the issue.   Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem.  Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys. Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're building to keep up with their growing portfolio of 40+ brands and over 2 million customers. What do two of the biggest pioneers in the DTC community have to say about succeeding in the increasingly competitive, community-driven e-commerce landscape? And what are their plans for sustaining growth OpenStore’s growth well into the future?  Only Mr. Sharma can get the answers to the questions you’ve been dying to ask.  Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.  Visit fulfil.io to learn more. 00:00:40 - Quick Background on Lukas and Trenton’s Roles at OpenStore 00:04:33 - How OpenStore’s Mission Has Changed Over the Years 00:05:54 - How Does OpenStore’s Business Model Work? 00:08:47 - The Different Verticals of OpenStore 00:13:06 - What Makes a Business Enticing to OpenStore? 00:20:53 - Discoverability Strategies for Siloed Brands 00:25:54 - The Structure of Managing 50 Brands and 2 Million Customers 00:30:14 - Bulk Discounts Available for Openstore 00:36:41 - Why is The Average Brand Struggling With Growth? 00:39:33 - Building Technology for Brand Growth 00:42:58 - OpenStore's Approach to Testing and Validating New Tech 00:42:46 - Don't Forget Loyal Customers as You Scale 00:45:23 - Advice From Experiences Operating OpenStore Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Connect With Lukas Judodihardjo: https://www.linkedin.com/in/lukasjudodihardjo/  Connect With Trent Riggs: https://www.linkedin.com/in/trentonriggs/ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall? And later the guys discuss where you should allocate your ad spend, how to acquire your first customer, and how to encourage customers to leave reviews (without resorting to flat-out bribery). Which businesses will go bankrupt in 2024 (RIP Big Lots, and whatever it is you sold)? Nik and Moiz also reveal how another business’s bankruptcy might spell doom for fine breastaurant establishments everywhere.    00:00:00 - Answering 50 Listener Questions 00:00:39 - Biggest Mistakes of New DTC Founders 00:05:45 - Biggest Mistakes Brands Make at $10M+ 00:09:35 - Best Way to Acquire Customers in 2024 00:11:32 - Real Impacts of AI in Marketing 00:17:37 - Efficiency vs. Ad Spend Trade-off 00:20:27 - How to Get Customer Reviews 00:22:57 - Encouraging Social Media Reviews Effectively 00:29:12 - Predicting Retail Bankruptcies in 2024 00:31:56 - Switching from Amazon to DTC: Survival Tips 00:36:00 - Moiz’s Final Sign-Off   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales channels? And why is marketing the straw that can break any SaaS company's back? Plus, find out why you should be considering Fulfil over big dogs like Netsuite (not that, uh... Sharoon’s biased or anything), and discover Sharoon’s plans for Fulfil’s future.   Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.   Visit fulfil.io to learn more.   00:01:48 - Building a Successful ERP System 00:04:59 - Why Businesses Use ERP Systems 00:13:51 - Building an Internal Feature Ecosystem 00:15:23 - Software for Managing Large Warehouses 00:15:58 - Building a Strong Engineering Team 00:26:08 - TikTok Shop Integration for Businesses 00:29:08 - Understanding Fulfillment in Business Operations 00:29:54 - Building an Efficient ERP System 00:37:35 - Understanding Churn Rates in Business 00:46:31 - Implementing Marketing Strategies for Success 00:57:00 - Stock Options: Long-Term Investment Strategy 00:58:31 - When to Raise Prices in Business 01:02:44 - Buying Shares Shows Business Discipline   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth? She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC? You won’t want to miss this jam-packed ep with one of the brightest minds in the industry.  AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit https://www.aftersell.com/limited.   00:01:53 - Founder of Crown Affair Shares Journey 00:10:09 - Crown Affair's Growth and Revenue 00:12:11 - Hair Care: A Skincare Approach 00:16:20 - Building Exceptional Hair Care Products 00:20:45 - Brand Pillars: Visual Literacy and Storytelling 00:26:22 - Brand Success Requires Patience and Time 00:30:57 - Brand Building Essentials 00:40:20 - Exclusive Sephora Partnership Drives Growth 00:43:38 - Navigating Retail Partnerships for Success 00:47:41 - Optimizing Reviews for Better Marketing 00:49:11 - Building Communities in the Beauty Industry 00:51:17 - Celebrity Brands: Success vs. Failure 00:54:27 - Underpriced Attention in Brand Marketing 00:57:45 - Diana Cohen's Free Mentorship Program   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma  

Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least once in your life, you haven’t really been living (or cooking). So sit back, inhale the Teflon fumes of your ratty little pan from Amazon, and listen up because Mr. Sharma’s chatting with the President of Hexclad Cookware, Jason Panzer, and CEO Daniel Winer to find out exactly how this luxury cookware company continues to innovate through their diehard community. Jason and Danny explain why straying away from transactional celebrity endorsements and sticking with authentic, genuine partnerships has elevated them into the ultimate lifestyle brand with an incredible product at their foundational core. How do they continue to push boundaries? And what’s working with Gordon Ramsey *really* like? We don’t wanna spoil the fun for you— tune in now to find out. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. Follow Hexclad: Website: https://hexclad.com/   Follow Danny: LinkedIn: https://www.linkedin.com/in/daniel-winer-647bba90/   Follow Jason: LinkedIn: https://www.linkedin.com/in/jasonpanzer/ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?  Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.  Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.  And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the mirror. Learn how you can position your website landing page to cook the competition. What are Nik’s top tips for building a landing page that’s sure to crush it? Plus, Nik also discusses the power of a good advertorial and creator partnerships. How can you make sure your advertorial money fuels impressive impression gains? And what are the secrets to a fruitful influencer relationship? Nik’s spilling all the dirty deets on his personal experiences working with influencers and dishing out the hard lessons he’s learned along the way. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. 00:04:34 - Tactical Foreplay for New Customer Acquisition 00:06:10 - Finding Your Wedge in Acquisition 00:17:54 - Answering 5 Questions for Landing Pages 00:21:29 - Boost Your CPA with Advertorials 00:35:57 - Working with Creators for Lower CPC 00:47:12 - 15 Tactical Tips for Ad Creatives Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all. Will this year mark the death of months-long holiday sales? Well… if you haven’t already heard the sounds of Home Depot Halloween animatronics screeching through the aisles yet, then just know that August is the month to *finally* get your hands on that 12-foot tall skeleton. Nik breaks down how to plan for the early holiday sales cycles and reveals his ultimate playbook for maximizing your holiday revenue through affiliate marketing. Plus, find out the ultimate holiday hooks for gifting ads, how the election will affect ad spend, and the best way to build a successful offer. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. 00:03:11 - Maximize Audience Building for Q4 00:09:15 - Favorite Hooks for Gifting Ads 00:14:38 - Utilizing Direct Mail for Q4 00:17:35 - Important Site Optimization Areas 00:26:32 - Enhancing Product Pages with Social Proof 00:29:06 - Incorporating FAQs on Product Pages 00:30:55 - Simplifying Site Navigation for Better Conversions 00:32:17 - Optimizing Cart and Checkout Pages 00:35:09 - Building a Successful Offer: Core Characteristics 00:38:21 - Plan Early for Holiday Sales 00:40:42 - Maximizing Email Offers for Audience 00:43:40 - Increasing Your Holiday Revenue with Affiliate Marketing 00:47:49 - Addressing Questions and Feedback for Future Episodes   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.   Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking.   Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave.    0:00 Intro 2:00 Facebook Ads 26:20 Cost Caps vs. Bid Caps 30:42 Prime Energy  37:26 Launching a Hair Care Brand 42:41 Is Honest Co. Shitting the Bed?   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all. Heard about DPA from others?  Well…there’s a good chance you’ve heard a misconception or two. Dan and Nik break down how big it actually is, creative possibilities, and why using a tool can be effective in the long run. Plus, find out why shooting products in different contexts is important (Hint: it’s the reason why people wear clothes in clothing ads).  And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited.    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu?  CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-based? Is Cody frugal or cheap?  Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market? Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals.  And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.   To learn more visit aftersell.com/limited.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What are Nik’s messages like?  If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? There’s a ton of concerns that a lot of founders don’t ask about, but should.  Plus, in this solo episode, Nik reveals that your content should make sense to three people: your mom, buzzed people, and fifth graders. He explains how all three are related, even if they probably shouldn’t be in the same sentence.  Then, Nik speaks survey: what did they buy and did they like it? How can you, as a brand, take information and improve your ops? Customer experience is a goldmine—one that you could be missing out on. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right direction. It’s not rocket science, even if it can feel overwhelming sometimes.  And don’t forget to check out more helpful tips from Nik here: nik.co/tiktokads nik.co/everydaydose   Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What even is incrementality?  For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size play a role?  Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC brands can really set themselves up for success by experimenting, observing, and more.  Then, there’s a debate between brand marketing and performance marketing. Where should you spend your money? When do you start creative prep? Who should do the reporting? Olivia and Nik weigh the pros and cons.  And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply spelled H-A-U-S dot io slash limited supply to get started.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma  

It’s not about you, it’s your brand awareness.  In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should everyone make about your brand? When people see your logo or brand, what comes to mind?  Plus, Nik gives an example of how he tackles product launch—he’s excited about it, but there’s a couple things that can be improved. There’s a lot that goes into a launch, like storefront (brick-and-mortar, eComm), email, SMS, organic social, paid social, the list is almost endless. How do you launch something that really pops?  Then, it’s all about keeping those customers. We’re talking drop strategy, VIP discount codes, and even inventory. Why should you send one email per day for the first three days? Are TikTok and Instagram really their own funnels? Nik shares his perspective.  And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What do most brands overlook?  Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing.  If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click. And, Nik breaks down the essential types of landing pages that move the needle, from hero product bundles and high-converting listicles to lead-gen pages, BYOB (build your own bundle) setups, and social proof-driven pages that build trust fast. What’s the difference between educating your audience and giving them a solution?  Landing pages are your brand’s best shot at turning curiosity into clicks, and clicks into customers.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go. Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro: 0:00 What Companies Get Wrong About Repeat Purchase Rates: 3:33 Growth and Marketing Spend: 6:17 Getting Your P&L House in Order: 14:41 Hyper Tactical Retargeting: 24:45 Crushing It With Culture: 31:03 The Cease And Desist Story: 33:34 To Discount or Not? 38:55 What Coupon Code? 41:37 The Shout Out: 48:37 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode. Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping. You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro 0:00 Cutting Edge Campaign Finance 01:58 Are You Out of Coconut And Vanilla? 4:10 From Facebook’s Biggest to Smallest Customer 10:54 Trading Down 15:06 Cashing In On The Stimulus Check 16:34 How Influencers Are Destroying Traditional DTC 32:52 Netflix’ Next Play: 37:52 The Inherent Racism of Consumer Shopping 44:49 The Illusion of a Free iPhone 50:18 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Want to look amateur? Leave your Facebook ad comments unmonitored. This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify. Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs. Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags. Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites. You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between. First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot your Is when it comes to lists, testing, naming, etc. If you’re spending tens of thousands of dollars on ad spend on Meta and TikTok, it’s in your best interest to keep your ad structure neat and tidy. Otherwise, you’re setting your money on fire.  Plus, Nik talks catalog ads and product page funnels. Here’s a tip: using a program like Marpipe creates the catalog for you and then you can run it into your inventory. Work smarter not harder, friends.  And, don’t forget to collect customer feedback—qualitative data is JUST as important as quantitative data. What do your consumers want to see? What could be improved? Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

So, what’s YOUR Black Friday strategy?  The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together.  Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts? Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP.  And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose   Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.  Visit motionapp.com or watch a demo of Motion here   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Do you have the right formula for creating an elite-level e-commerce team?  Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023.  The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now. Plus, what’s up with the recent string of Amazon aggregator failures? Are the growing struggles of rollup businesses in the e-commerce space a bad omen of things to come? And later, Nik and Moiz share their top tips for building an effective landing page before jumping into a live audience Q&A session.  Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. Shopify businesses with more than $500k in yearly net sales qualify. 00:00:00 - Polarizing Segment: Guess That Company 00:03:37 - The Key to Success: Winning Teams 00:07:14 - The Power of Creativity in Marketing 00:12:31 - October Prime Day Sees Huge Growth in Sales 00:16:03 - When Will Retail Giants Launch Their Own Shopping Day? 00:18:47 - The Rise and Fall of Amazon Amazon Aggregators 00:26:43 - The Three Purposes of Landing Pages 00:32:04 - The Importance of Fast Delivery in E-commerce 00:35:27 - Navigating Walmart as a Premium Brand 00:38:31 - Affirm Tests Buy with Prime on Amazon and D2C Sites 00:40:25 - Start with Website Innovation, Not Amazon 00:42:46 - Join the Second Best Podcast   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.   This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart.  And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023.  Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details. Shopify businesses with more than $500k in yearly net sales qualify. 00:00:00 - New York's E-commerce and Marketing Updates 00:02:15 - Smile Direct Club vs. Dollar Shave Club 00:07:55 - Smile Direct's Bankruptcy and Debt Crisis 00:23:15 - The Challenges of Spending Billions on Facebook Ads 00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club 00:33:05 - Roan Buys Out Investors for Growth 00:34:51 – Alo Yoga Seeks $10 Billion Valuation 00:39:34 - 2024 Outlook for E-commerce Brands 00:42:09 - Google Pricing Transparency and Charitable Business Ideas  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness?  Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam?  And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models.  00:01:44 - Creating Products for Charitable Causes 00:05:28 - App Donates Money from Receipts 00:12:15 - The Power of Network Effects in Shopify Apps 00:15:42 - The Intersection of Retail and Media at Showfields 00:29:10 - Google's Pricing Transparency Initiative Impact 00:34:44 - The Impact of Black Friday on Shopping Habits 00:35:53 - Generating Brand Awareness for Small Brands 00:37:45 - Easy Ways to Boost Brand Visibility 00:44:38 - Utilizing Third-Party Retailers for Marketing Success 00:48:37 - The Importance of a Welcome Flow in E-commerce 00:53:20 - The Power of Organic Marketing 00:55:32 - Top Black Friday Deals and Earnings Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?  Let the Black Friday/Cyber Monday hangover begin! But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember.  Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripe’s $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.  Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And that’s the one thing Moiz can’t believe brands aren’t doing on their websites? Tune in to find out!   00:00:25 - Black Friday Winners: Shopify and Klaviyo 00:02:07 - Stripe's Dashboard Tracks Black Friday Sales 00:03:55 - Stripe Processes $14.4 Billion Transactions 00:05:51 - Ingenious Black Friday Marketing Ideas 00:11:19 - High AOV Brands Thrive on Facebook 00:15:20 - Comparing Black Friday vs Regular Facebook Ads 00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized 00:22:33 - Unsubscribing from Black Friday Emails 00:23:45 - TikTok's Success Soars on Saturday   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say.  Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory?  Ben gives an insider’s look into True Classic’s performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend.  Plus, we’ve said it before, and we’ll say it again—if you aren’t creating bundles, you need to be. But don’t worry, because Ben’s here, revealing exactly how DTC’s top dog creates a game-winning bundle. For that and much, much, more, tune in now because this episode’s pure DTC gold! 00:00:52 - Meta's Record-Breaking Black Friday Sales 00:06:32 - The Cost of Meta Ads 00:08:27 - Exploring Effective Advertising Channels for E-commerce 00:10:20 - Analyzing Customer Behavior During Black Friday 00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential 00:14:11 - Analyzing Membership Performance During Black Friday 00:15:25 - Optimizing Your Black Friday Strategy 00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands 00:33:08 - Maximizing Sales During Black Friday 00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job 00:36:59 - The Challenges of Inventory Planning and Ad Spend 00:40:30 - Dealing with ADA Lawsuits: A Guide 00:41:32 - Achieving Profitability: The Real Challenge Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

What are the marketing ops like for one of DTC’s biggest beauty brands?  Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.  And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around?  Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend. And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what’s been the impact of email marketing on Jones Roads revenue?    Tune in to find out Cody’s best estimate and his predictions for the future of Jones Road!    00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer 00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch 00:10:33 - The Shift to In-House Advertising 00:15:10 - How Quizzes Drive Sales for Jones Road 00:19:46 - Effective Full Funnel Approach for Black Friday Sales 00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68 00:33:38 - The Impact of Email Marketing on Revenue 00:35:17 - Boost Your List Growth with SMS Number Collection 00:36:29 - The Success of Miracle Balm 00:40:53 - Lessons Learned from a Million-Dollar Black Friday 00:42:08 - How to Maximize Facebook Ad Spend 00:45:44 - Deciding on the Perfect Tech Stack 00:49:19 - Black Friday Revenue and Brand Building   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Check Out Jones Road:  Website: https://www.linkedin.com/in/cody-plofker-47a29b120/ Follow Cody:  LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.  America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead? Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?     Tune in for that—and more.      Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons.   Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.   Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited     00:00:24 - Maximizing Facebook Ad Campaign Efficiency 00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops 00:13:30 - The Future of Affiliate Marketing 00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition 00:25:18 - How Bloom Outshines the Competition 00:28:14 - Successful Fundraising Stories: Sanzo and nut pods 00:29:08 - Average Check Sizes in Fundraising 00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised 00:33:52 - Website Audit on the Next Episode     Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Just when you thought we were done talking about Shopify… This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around? Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices? And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site!    Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Struggling to convert customers?  Then this is the episode you’ve been waiting for.  Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates.  Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks. Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…   Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:00:01 - 20 CRO Tips for Success 00:01:47 - JVN Sells for $1.25 Million 00:02:47 - Celebrity Partnership Pros and Cons 00:11:48 - Optimize Paid Social Traffic for Mobile 00:14:37 - Analyze User Behavior with Heatmaps 00:21:21 - Incorporate Social Proof Throughout Your Website 00:24:54 - Highlight Risk Reversals on Checkout Pages 00:30:12 - Using Large, Bright Imagery Draws Attention 00:32:00 - Make Discounts Visible for Better Conversions 00:35:06 - Declutter Your Site for Success 00:42:34 - Using Comparison Charts for Effective Marketing 00:44:59 - Properly Test and Measure Everything 00:47:06 - Creating Unique Social Proof Strategies 00:50:39 - Testing Coupon Codes for Better Conversions 00:51:25 - Consistent Messaging: Key to Success   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Listen up kiddies, and let Nick and Moiz tell you the story of ages past.  Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed? But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS? Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?   Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy.    Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies 00:02:12 - Creating Effective Facebook Catalog Ads 00:16:32 - Klaviyo Doubles High-Paying Customers in 2023 00:27:24 - Overcoming Subscription Barriers in Marketing 00:32:29 - Why People Cancel Consumable Subscriptions 00:40:02 - Make Unsubscribing Easy for Customers 00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy 00:52:21 - Klaviyo's Inventory Management Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Limited Supply: 🚨FLASH NEWS 🚨 Postscript President is selling the secrets to his SMS success.  Listen in with us! Or text STOP to opt-out.    Get in loser, we’re going texting.  In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t?  Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation? And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing.    Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:01:33 - How Postscript Started Making Thousands 00:06:45 - Deciding Pricing: Email vs. Texts 00:07:47 - Postscript Raises $375K in Funding 00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo 00:16:13 - Increase Conversion Rate with Onsite Opt-In 00:21:40 - Differentiating SMS Products with Conversational Messaging 00:23:40 - Understanding the 160-Character Limit Mystery 00:24:56 - Differences in Text Messaging Platforms 00:37:30 - Text Message Campaigns vs. Flows: Volume Insights 00:38:04 - Brands Underutilizing Text Message Marketing 00:42:34 - Incentivizing Trained Salespeople for E-commerce 00:46:37 - Scalable Text Messaging for Sales 00:56:12 - Unique Strategies for Early Client Acquisition   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Alex:  LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/ Twitter: https://twitter.com/ringmybeller  Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok?  It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel.  What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways?  Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure?  And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers?  Yeah. He’s preparing for war this week. Tune in to find out why.   Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons.   Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.   Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:03:21 - Thrasio Faces Bankruptcy After Failed Deal 00:06:04 - Effective Landing Page Structure Tips 00:15:35 - Daily Life of a Busy Entrepreneur 00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn 00:32:15 - Learning from Failure: The Key to Success 00:37:25 - Optimizing Profit vs. Product Fit 00:42:18 - Efficient Ways to Find Suppliers 00:47:23 - Exploring Resources for Product Sourcing 00:49:58 - Limited Supply Podcast Season Eight Coming Soon Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website.  Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout look trustworthy? Does it have Shop Pay enabled? And, Nik talks about comparison charts. Should you compare your products against each other, or compare your products to ones offered by other companies? Both have pros and cons.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more. The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers. Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 06:07 What Makes Moiz Angry 09:48 Live Video For Your Shopofy Site 14:16 Going After SMS WIth Clavio 18:00 When Others Are Talking About You 19:09 3 Types of Social Proof To Hit 20:30 5 Questions To Optimize Your Landing Page 27:59 Influencer Marketing 28:52 The Right Way To Create Product Reviews 41:26 Liquid Death

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever. Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Rate our podcast: https://ratethispodcast.com/limitedsupply Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro: (00:00) Apple DSP: (00:38) How Apple is thinking of Advertising: (06:40) P&G's influence in Soap Operas: (09:30) Infomercials and other channels brands should try: (09:56) Nik's case study on Allie Webb, president of Canopy: (14:09) Ben Horowitz's take on running a company during hard times: (19:03) Building businesses in a high regulated environment: (21:34) Thoughts of new business opportunities: (26:35) Brands Nik & Moiz love (and why they love them): (30:18) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry. Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 03:57 What Would Moiz Do? 05:45 The Surprising Black Friday Email Win 08:56 Let’s Get Into The Stats 13:40 Now We Can Play Mariah Carey 17:29 SM Ad Spends In Numbers 23:01 Why An Early Black Friday Works For DTC Business 30:34 How Not To Harm Your Brand 35:38 How To Think About Send Times 48:16 How Facebook Thinks About Ads

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.  Don’t hate the player… hate the millennial marketer trying to game the system. Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game.  Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics.    0:00 Intro/Guess That Business 10:26 TikTok Shopping 27:38 Creative Thinking 43:00 Shop Pay 49:17 Amazon FTC Complaint   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd.  Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list. You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Rate our podcast here: https://ratethispodcast.com/limitedsupply Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Timestamps: Intro: 00:00 Grow NYC: 1:36 Nik’s Brand Latest: 11:11 Bootstrapping a Business: 29:52 Let’s Talk Prime:31:09 Diaper Talk: 32:27 The Prime/Shopify Collab: 44:41 Let’s Talk Stripe: 50:42 Don’t Hire a Branding Agency: 54:56 Why Moiz Hates Pringles: 56:17 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

The most important part of entrepreneurship? Imagination.  Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains it all. And, it’s all about confidence during investor meetings: you’ve done the hard part. Now it’s time to showcase your work and be proud of what you’re doing.  Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.  Visit motionapp.com or watch a demo of Motion here Plus, find out how Nik and Kelly feel about SaaS investing—and where they think it’s headed soon. Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Nik’s advocating for YOU to work with influencers.   It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand.  Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone similar. They’re storytellers, used to speaking to the camera, and are the most natural when it comes to uploading.  Plus, what’s a good price to offer or negotiate? Like most questions, it depends on factors like follower size, engagement, etc. How do you reach an agreement? And, how can CPG brands differentiate themselves from their competitors? Innovation, distribution, and technology are all factors.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign?    This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout mirror on the wall, Tonal, fell off a revenue cliff.    Plus, is Leap Retail a worthy investment? And what exactly is Nik’s beef with Pinterest?    0:00 Olive Oil Drama 8:02 Bonobos and Walmart 17:32 Facebook’s Announcements 28:39 Other Channels Worth Playing With 34:26 Leap Retail 39:26 Tonal  46:45 Glossier’s New Site 53:31 Retailers are the Richest People   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik:   Twitter: twitter.com/mrsharma   Follow Moiz:   Twitter: twitter.com/moizali

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined? Plus, using data to your advantage is the key to your performance. When are people stopping their scroll? Should you put your energy towards click and convert, or towards time tested strategies?  Also Reza talks about the magic of AI…and what it could mean for SaaS. Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.  Visit motionapp.com or watch a demo of Motion here And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder. Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Follow Suleman: LinkedIn: linkedin.com/in/sulemanali/ Timestamps:  00:00 Intro 02:21 The Best Consumer Brand 09:33 Introducing Suleman 16:05 A Second Business And A Crazy CoFounder 20:54 Meeting JK Rowling 24:38 Grow LA 28:54 The Facebook/Google Ads Ratio 33:06 One Day Click, One Day View 35:24 Guess The Brand 01:08 Why You Should (Or Shouldn’t) Be On Amazon

You’ve got questions. They’ve got answers.  Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round. Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time?  The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one. Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher? And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?   Tune in for that, and much, much more!   00:04:41 - Commonly Pitched SaaS Companies in E-commerce 00:14:10 - Overpriced Influencer Platforms: No Value 00:16:59 - Balancing Customer Service and Experience 00:25:09 - Overpriced Software: The Rip-Offs 00:29:12 - The Process of Creating a New Scent for Native Deodorant 00:38:03 - Organic Posting vs. Paid Ads for DTC Brands 00:44:35 - The Future of Websites in E-commerce 00:46:42 - TikTok Shop vs. Facebook's E-commerce 00:51:27 - Marketing Lifestyle and Apparel Brands 00:56:28 - How Collabs Make Your Brand Relevant   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali Outperform the competition and improve your contribution margin profile.  See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more. Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at: https://www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:57 When To Email Stripe 05:15 Why Nik Vets Customers 10:20 Do Your Due Diligence 14:14 Don’t Settle For Bottom Level Talent 14:38 The Right Way To Hire An Agency 18:03 When To Hire In Customer Service 22:25 The Power Of Influencer Marketing 27:58 Harry’s Subscription Service 32:21 The Worst Part About Subscriptions

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox. As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare.  Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.   00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur 00:05:28 - The Power of an Engaged Email List 00:11:42 - From Startup to Facebook User Acquisition Manager 00:16:52 - Barkbox's $25 Million Success Story 00:23:14 - Launching a BarkBox’s Full Line of Products 00:27:01 - Building a Company for Dogs: Maximizing Dog Joy 00:28:42 - The Highs and Lows of Barkbox's Success 00:37:55 - From Barkbox to Ro 00:42:55 - Ro's Remarkable Growth 00:46:39 - The Evolution of a Health Company 00:55:50 - The Art of Buying Expensive Domains   Follow Rob:  LinkedIn: https://www.linkedin.com/in/robschutz/   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.   Outperform the competition and improve your contribution margin profile. See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.