Lifestyle Business School (Stevie Dillon )
Explorez tous les épisodes de Lifestyle Business School
| Date | Titre | Durée | |
|---|---|---|---|
| 22 Oct 2018 | Social Media Strategy | Posting on Facebook Isn't A Marketing Strategy (+ An Announcement) | 00:19:38 | |
There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode. 1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and 2. They lack a full marketing strategy, and focus solely on social media. We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they are, visit www.steviesayssocial.com/waitlist. Today's Sponsor This podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 26 Aug 2019 | How to Build a Client Winning Website with Louise Henry, Solopreneur Sidekick | 00:32:30 | |
Have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat? That’s what we cover in today’s episode of the Stevie Says Social website. In this episode, Louise Henry of Solopreneur Sidekick gives us a simple sales funnel that all service providers can set up and use to start generating those leads and sales on autopilot. Sounds pretty good to me!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 16 Jul 2018 | SEO Basics for Small Business with Karlie Plowman, Technobird | 00:44:05 | |
In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird. If you're a small business that's guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself. It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that. Now? It's a different story. Organic Google search is hands down my biggest traffic source, I derive a couple of leads a day from it, and that's a number which is growing every single day. I LOVE SEO. And all of this came about by making a conscious effort to put a little time into learning the rope. Now, I'm no guru - that's Karlie - but I have strung enough knowledge together to get me some tangible results and now I just want to know more! So, this podcast is kinda selfish. It's for me, as well as for you. And it's a KILLER episode. Links + Resources Technobird: https://www.thetechnobird.com.au/ Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 15 Apr 2020 | [Bonus] What Is Success Anyway: Chatting Success with Kate Toon on the Kate Toon Podcast | 00:37:16 | |
In this bonus episode, I am chatting to Kate Toon on her podcast, The Kate Toon Podcast, all about success. Want to launch a wildly successful podcast? Join my podcasting course here. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 28 Oct 2019 | Seven Ways Podcasting Has Transformed My Business | 00:25:35 | |
Wondering if you should start a podcast? In this episode of the Stevie Says Social podcast, I break down all of the different ways in which starting a podcast has transformed my business!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 03 Jun 2019 | How to Hack Your Own PR with Odette Barry, Odette and Co | 00:52:57 | |
Want to learn how to hack your own PR? There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business. Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you. In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Your Own PR. Here's a few things we cover, along with some truthbombs from Odette: 👉 Is the media release dead? What the role of a media release is in 2019, and the difference between the 'spray and pray approach' and carefully curating thoughtful press releases;
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 12 Aug 2019 | Five Things You NEED to know about LinkedIn | 00:25:02 | |
Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start? If so, this is the podcast episode for you! Judging by the feedback received on my recent podcast episode with Ruby Lee - which covered how she generated 1.5 million views on a single post - many of you are inspired by the huge potential that this particular social media platform presents for your business. And, for good reason.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 14 Mar 2018 | How to Use Influencer Marketing to Grow Your Business with Kayla Houlihan, Tribe Skincare | 00:38:13 | |
If you have ever wanted to know how to successfully use influencer marketing to help you grow your business, this is the podcast for you! Kayla Houlihan is the founder of Tribe Skincare, a skincare range especially for sensitive skin that prides itself on being Australian, Vegan, cruelty-free and natural. Their business has been going from strength to strength, thanks in no small part to some very clever social media marketing strategies - most notably, successfully using social media influencers to promote their products. If you are a product-based and/or e-commerce business wondering how you leverage influencer marketing to grow, you're in luck because Kayla is super transparent about her strategies and exactly what she has done to succeed.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 03 Jul 2018 | Facebook Ads 101 | Beyond the Boost | 00:31:11 | |
Facebook advertising is so hot right now. EVERYONE is banging on about it. But WHY? What’s all the fuss about? Before getting into the nitty-gritty technical stuff, let's break it down and find out how it is that Facebook ads came to be the new holy grail of online marketing. There’s three contributing factors.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 05 Feb 2019 | How to Become a Digital Nomad and Live in Bali with Alarice Stuart, Brand Babes Studio | 00:49:20 | |
Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you? That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio. Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too! We only live once, right? In this episode, we cover everything you need to know about how to become a digital nomad and live in Bali. We cover:
Links + Resources Alarice has put together a ultimate guide for those hoping to become a digital nomad and live in Bali! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 09 Sep 2019 | Tips and Tricks for Facebook Ads Success with Cat Skreiner, Seeking Digital | 00:35:30 | |
Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day? Yeah? Well, you’re in luck because that is exactly what I’m going to give you! Cat Skreiner is a self-confessed tech nerd who - after 20 years in the marketing space working for some of the biggest brands around - now focuses on Facebook Ads strategy and digital analytics. In other words, she knows her shiz when it comes to running killer Facebook ads. So, I decided to get the DL on Facebook Ads from someone in the know AKA? From Cat! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 04 Sep 2018 | How to Use Facebook Live and Instagram Stories for Business with Emily Spicer-Stuart | 00:38:01 | |
In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart. As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with. This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to. Emily overcomes both of these objections with a (very!) strong social media marketing game that focuses specifically on Instagram Stories and Facebook Live. Links + Resources You can find Emily at www.emilyspicerstuart.com, on Instagram and Facebook. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 20 May 2018 | Good Karma Business | There's Enough 'Yoga' to Go Around | 00:09:32 | |
One thing I’m really super passionate about is that we are all, as small business owners, in this together. Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed. NOT by competing. Not by looking over the fence and comparing. And certainly not by tearing others down. I call it good karma business, that's what we'll be chatting about in this episode. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 06 Apr 2020 | Podcast KickStart: How to Start a Podcast in 2020 | 00:48:22 | |
I am currently running a free four day training series designed to give you all of the tools you need to start a podcast. This podcast episode is a recording of the first training. You'll learn why you need to start a podcast in 2020. Want to join us in the free training? Head to Podcast Kickstart now.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 20 May 2018 | Why Creating Connection is the Key to Social Media Success | 00:15:46 | |
Buckle in guys, because in this episode we're going deep. Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’re all like JUST TELL ME HOW TO MAKE SOME GODDAMN MONEY THROUGH SOCIAL MEDIA DAMMIT. I get it. We’re ALL spinning our wheels, and when it it comes to social we just want to crack the damn code - and quickly, because we have a million other things to do. The thing is though, that all of the lazy, so-called ‘quick win’ social media stuff you might have tried in the past hasn’t WORKED, has it? Otherwise, you wouldn’t be here.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 05 Nov 2018 | Content Marketing | Why No-One Cares About Your Business (and What to Do About It) | 00:28:17 | |
Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you. In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have. Today's Sponsor This podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Jun 2019 | Five Launch Lessons From My Most Successful Online Course Launch To Date | 00:33:17 | |
Wondering what goes on behind the scenes of a successful launch? The good, the bad and, well - to be honest - the ugly, too? Of course you do. Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes. The latest launch of my Hashtags Aren’t The Answer membership program was no different. In this episode, I discuss five launch lessons from my most successful launch to date.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Feb 2018 | How to Create a Killer Social Media Strategy (A Case Study) | 00:28:44 | |
Let's get one thing straight. Crossing your fingers and hoping for the best isn't a social media strategy. I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 02 Jul 2019 | The Ultimate List: Digital Marketing Tools That Have Changed My Business Life | 00:30:59 | |
When you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean. There are certain digital apps and tools that give me love heart eyes. They just make my life so much easier, and some? Well, I quite literally couldn’t do business without them. In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed my business life for the better. Who doesn’t love a good list of new tools to check out, right?
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Feb 2018 | Using Social Media to Build a Successful Business | Interview with Pru Chapman, Owners Collective | 00:28:10 | |
Pru Chapman heads up Owners Collective, which is dedicated digital community for early stage entrepreneurs, providing tools, tips, education and inspiration to help people create sustainable and profitable businesses.
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Jun 2018 | How to Achieve Anything You Want | 00:14:10 | |
Ever sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this all there is? Or wondered where all of the hopes and goals you *used* to have have gone, buried under bills and debts and obligations? Or maybe dreamed of doing more, but flopped on the couch at the end of a long work day exhausted and unsure of where to even start? I have, and it sucks. When you're in that place, looking forward to where you think you might like to be is overwhelming - especially when the distance between here and there seems just too big. Often, you just don’t know where to start – so you don’t. In this episode, I go through some steps you can take to, quite literally, achieve anything you want.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 25 Jun 2019 | Which Instagram Profile Should I Choose? Instagram Business, Personal and Creator Accounts: A Case Study | 00:31:55 | |
Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account? With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs. In this episode, I tell you about all three. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 22 Jul 2019 | The Seven Profit Pillars Needed in Order to Have a Sustainable and Profitable Business,with Angela Henderson | 01:08:14 | |
Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO! With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years. If you’ve ever wondered what steps to take first (or next), how to set solid business foundations, what the essential elements of a killer website are, how (and why) building an email list is important.. and much, much more, this is the episode for you!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 19 Jun 2019 | LinkedIn | The LinkedIn Video Strategy that Got Ruby Lee 1.5 million Views on ONE Post | 00:50:42 | |
Ahhhhh, LinkedIn. Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far? It’s been all spammy connection request and stale, ‘professional’ posts with zero personality. YAWN, right? Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time. Join the free Social Media Bootcamp at www.steviesayssocial.com/bootcamp 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Mar 2018 | Facebook Newsfeed Changes | How to Adapt Your Facebook Strategy in 2018 | 00:25:57 | |
In this podcast, I’m covering a presentation I put together for Interactive Minds discussing the recent Facebook newsfeed changes and how to adapt your Facebook strategy. In the podcast, we cover:
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 18 Nov 2019 | Behind The Scenes | 2019 Year in Review | 00:24:23 | |
It’s my birthday! Today marks two years since my business officially opened its doors. NOT coincidentally, it also happens to be my ACTUALLY birthday, too. Two years ago, I decided to take the plunge, quit my 9-5 and give this whole business thing a red hot crack. And, intentionally, I gave my notice and selected the 19th of November, 2017 to be my very first day as a free agent. So, this time of year is always cause for extra celebration. It’s also a time for reflection. As we draw towards the end of the year, it’s always a good time to look back on what worked, what didn’t and what we want to take into 2020. And that's what this episode is all about!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 15 Apr 2019 | Why Hashtags Aren't The Answer (And What to Focus on Instead) | 00:24:06 | |
Are hashtags the answer when it comes to your social media strategy? That is the question we tackle in today's episode. We cover:
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 12 Apr 2020 | [BONUS] Girl Interrupted: Chatting Business, Babies and Podcasting with Rachelle and Gina from the Girl Interrupted Podcast | 00:59:48 | |
In this bonus episode, I am sharing my recent podcast interview with Gina and Rachelle from the Girl Interrupted Podcast. Check them out on Instagram here. Want to Launch Your Wildly Successful Podcast? Doors open now for my signature podcasting course, join here. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Dec 2018 | How to Write Killer Social Media Captions | 00:24:00 | |
Want to know how to write killer social media captions? This is the episode for you! If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 16 Sep 2019 | Retargeting: The Secret to Facebook Ads Success | 00:21:40 | |
Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them - until you bought the damn things? Yeah? And, it’s incredibly powerful.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 26 Feb 2019 | Tips for Event Planning for Small Businesses with Jess Selwood, The Commune Space | 00:40:03 | |
Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space. With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer experience channel - and why you should be considering hosting one in your business if you HAVEN'T thought about it already. Main topics covered:
Links and Resources The Commune Space Five Day 'Party Starter' Challenge Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 30 Jul 2018 | How to Start a Successful Youtube Channel for Your Business with Louise Henry, Solopreneur Sidesick | 00:31:53 | |
Ever wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start? Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention? Either way, this episode is for you! In episode 31 of the Stevie Says Social podcast, I interview Louise Henry of Solopreneur Sidekick. Louise has committed to producing two episodes a week on Youtube to market her business online and as someone in the trenches, she was the PERFECT person to speak to about how to get started! Links + Resources Quicktime iMovie Tools: Keywords Everywhere 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Feb 2018 | The Stevie Says Social podcast is here! | 00:04:39 | |
Very exciting times, guys. The Stevie Says Social podcast is here! If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you! Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Nov 2019 | Steal this Instagram Post and Stories Formula (It WORKS) | 00:24:25 | |
Truthbomb: If you feel like you’re hearing crickets when you post on Instagram, it probably hasn't got a single thing to do with the algorithm. It might just be that your content sucks. If that's the case, you NEED my Instagram post and stories content formula. Steal my three part recipe in this episode.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 30 Mar 2020 | Five Productive Things to Do for Your Business During Self-Isolation | 00:30:57 | |
Googling things to do at home during self isolation? Seems you’re not the only one: ‘things to do at home during self isolation’ is one of the most Googled terms right now. In this episode, I give you five productive tips for spending your time in self isolation to get started with. Want to kickstart your podcast? Join the free training and learn how to start your own podcast over at www.thecoursecartel.com/podcastkickstart
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 14 May 2018 | Social Media for Real Estate Agents with Sherrie Storor | 00:36:57 | |
Social media marketing represents an enormous opportunity for real estate agents wanting to build their personal brand and market their listings online. Unfortunately, a 2015 study by Hubspot shows that although real estate agents posted more on social media than any other industry, the engagement that they received on those posts was the lowest. Not a great result. It means that there is enormous scope and opportunity to stand out if you are a real estate agent that knows how to leverage social media in the right away - by helping, adding value and providing interesting, relevant information that your target audience welcomes - rather than simply promoting listings and sales. In this episode, I interview Sherrie Storor, one of Brisbane's leading real estate agents and now also a real estate coach teaching others in the industry how to build their best lives. This episode will especially helpful not just to real estate agents, but to anyone working in a service-based industry.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 16 Dec 2019 | Launching a Podcast at #1 with Kayla Houlihan | 00:36:30 | |
Dreaming of starting a podcast and rocketing to the top of the podcast charts? Well, stop dreaming – because it’s totally possible! In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my podcast blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall. To download my free Podcasting Equipment Cheatsheet, click here. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 07 Oct 2019 | How to Plan for Maternity Leave (or Time Off) in Your Business | 00:22:23 | |
When you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s for maternity leave, a holiday, stepping back for school holidays or to tend to other priorities in life, an extended break forces you to think about what you’re going to do to prepare and ensure that the business runs without you. At least, it certainly did for me. In the weeks and months leading up to the birth of my first REAL baby, I’ve needed to put additional time and effort into setting up my business baby to run without needing my 24/7 attention. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 19 Feb 2019 | How to Create and Sell An Online Course (With Zero Tech Overwhelm) | Part I | 00:55:59 | |
Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business. Like, ever. My only regret? That I didn’t do it sooner. There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights. Why? Because I went in BLIND. When it came to creating an online course, I quite literally knew nothing when I first embarked on this grand little adventure. And - until I stumbled across the right tools and solutions (and thank GOD for that) and advice - I almost threw in the towel and gave up on the whole damn thing, oh, about fifty thousand times. In this episode, I want to break down for you step-by-step exactly what I did to create and sell my OWN online course, Hashtags Aren’t The Answer.
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 19 Aug 2019 | Please Stop Making These LinkedIn mistakes | 00:23:03 | |
Please, for the love of all things good and holy, STOP making these LinkedIn mistakes. Some of them are affecting your visibility. Some of them are affecting your reach. And I hate to say it, but some of them are really hurting your online reputation and personal brand. If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right? So, I’ll make it easy for you: Here’s the mistakes you NEED to stop making, STAT.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 15 Apr 2020 | Not Being a Stereotypical Entrepreneur, The Anatomy of a Personal Brand Business, Launching Tips and Podcast SEO with Kate Toon | 00:51:08 | |
Want to build a personal brand? Want to know the secrets to selling out and launching, even when people aren't 'supposed' to be buying? Want to know how to launch a podcast? Curious about how to nail podcast SEO? In this episode, I speak to Kate Toon all about her business, her launches, her personal brand, how to get your podcast to the top of the charts and more. We cover:
Want to launch a wildly successful podcast? Join my podcasting course here. Follow Kate on Instagram here. Follow me on Instagram here. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 10 Apr 2018 | How to Get Your First 5,000 Instagram Followers | 00:21:15 | |
In today's episode, we'll be chatting about the summary of my Instagram follower growth and the things that worked for me when it came to getting my first 5,000 Instagram followers – and how you can get your first 5,000 Instagram followers, too.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 27 Feb 2018 | How to Create a Drop Dead Gorgeous Instagram Feed with Rachelle Saevil from Saevil Row | 00:32:09 | |
If you’re anything like me, creating a drop dead gorgeous Instagram feed isn’t something that comes naturally to you. And if that’s true, you are NOT going to want to miss this episode. Rachelle Saevil is a web designer, and her Insta feed? It’s on POINT. I first came across Rachelle's Insta a couple of months ago, and fell in love with it. I followed her account straight away, and since then we have become firm Internet friends, client referrers and have just generally developed a great relationship. My point? First impressions count. If I hadn't hit her account and the follow button, none of that would ever have happened. So guys, this stuff is IMPORTANT.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 20 May 2018 | Three Ways to Be More Social on Social Media | 00:14:25 | |
Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make. Why? Well, it’s called SOCIAL media for a reason. Its real power lies in the opportunity it gives your business to connect DIRECTLY with your potential clients. Once you know who your ideal client is, social media allows you to find where they’re hanging out online, to connect with them and to have REAL, two way conversations with them. Over time, that allows you to develop a relationship with them and – if you provide them with value – for them to like, know and trust you enough to want to do business with you. With that said, in this episode, I am giving you three top tips for putting the ‘social’ into your social media efforts. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 22 Apr 2019 | A Simple Social Media Sales Funnel That Sells - A Case Study with Tegan Studsor | 00:44:29 | |
Want to know how to build a simple social media sales funnel that sells, but unsure where to start? If so, you're not alone. In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses. Anyone who is struggling with their socials will benefit a lot from this episode. In it, we discuss Tegan's challenges with being an 'unsexy' business and wondering how to amplify her online presence, and her frustrations with being stuck in the social media vortex - posting over and over without achieving any real results. We then discuss, step by step, the actions that Tegan took (with the help of my free Social Media Bootcamp and paid program Hashtags Aren't The Answer) to turn things around and start securing sales from her social media efforts. These include:
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 27 Nov 2018 | The Seven Deadly Social Media Sins | 00:23:15 | |
There are Seven Deadly Social Media Sins that so many small businesses make. It’s IMPORTANT to learn what these are. Why? Because you don’t know what you don’t know - right? If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 23 Sep 2019 | How to Set Marketing Goals in Your Business (and Avoid Shiny Object Syndrome) | 00:19:51 | |
Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list? No? Well, you bloody should be. Fail to plan, and you plan to fail. Here’s what NOT to do when it comes to your marketing.
And yet, it’s what so many of us are doing without even realising. No WONDER marketing seems overwhelming. Here’s the thing. At the end of the day, there are a LOT of great traffic strategies out there (and social media, by the way, is simply a traffic strategy). But that doesn’t mean that you should be doing them all, or all at once. Shiny object syndrome is banned ‘round these parts. In this podcast episode, I am going to give you a crash course in how to set marketing goals to help you focus on doing ONLY the things that move the needle. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 19 Nov 2018 | Reflection | Life, Mindset and Marketing Lessons from a Year in Business | 00:41:14 | |
Today marks my birthday, and also my first business birthday - so it’s a big day for celebration! It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business. This episode is a mix of life, mindset and marketing lessons. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 04 Dec 2018 | Talk Social to me LIVE Q+A Podcast | 00:36:06 | |
A recorded Facebook live version of the Talk Social to Me Podcast. Episode Summary In this episode, I answer your burning social media questions. We cover:
Mentioned in this episode: Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Feb 2018 | How to Get Leads from Social Media + How to Write Killer Social Media Copy with Anita Siek, Wordfetti | 00:35:22 | |
I have had the pleasure of meeting SO many people through social media. My partner Jules thinks it's strange but I THINK IT'S THE BEST. Anyway, Anita Siek is one of my Internet friends (as Jules calls them). She owns Wordfetti, an online copywriting house specialising in disruptive and thought-provoking copy. Having launched her business at a very similar time to my own, she generates most of her leads from social media and I had to chat to her more about that.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 03 Jun 2018 | How to Build Your Personal Brand Online With Social Media | 00:19:29 | |
Whether you’ve heard of ‘personal brand’ or not, the truth is that you already have one. Personal brand simply means your reputation. How you are perceived in the eyes of others. What people think and say about you when you’re not around. And in 2018 it’s not just what people are saying about you when you’re not in the room that matters. It’s what people are saying about you online. Or in some cases, what they’re NOT saying.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 25 Mar 2020 | Season Three Trailer: Online Business Strategy | 00:14:21 | |
How do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal brand online? And how do I leverage things like podcasting, social media and online marketing to grow an online audience? Answering THOSE questions is the new focus of this podcast. In this episode, I dive into my business and podcast pivot and the reasons behind it. Get the ultimate course creation checklist at www.steviesayssocial.com/checklist
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 14 Jun 2018 | Branding and Social Media for Small Business | How to Think Like a Lifestyle Brand with Girl Friday IP | 00:42:22 | |
If you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media efforts will get you most of the way there. Fi from Girl Friday IP is someone who has leveraged both of these things to build a kick-ass business. As a service provider in a typically unsexy industry, Fi's 'think like a lifestyle' brand philosophy has provided her year old business with traction - referrals, business, exposure and recognition - that would never have been possible had she just done what every other IP firm does.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 02 Dec 2019 | Blending Business and Babies with Lorraine Murphy | 00:56:02 | |
In today’s episode, Lorraine and I have a mum-to-mum conversation about why trying to juggle motherhood and business is a recipe for disaster, and why a blend is a far better option. This is an honest conversation that will resonate with anyone that has ever contemplated having kids and wondered how they would manage it with their biz baby, anyone with a new baby (putting my hand up here!) or anyone that has been through it all and come out the other side. Life with business and a baby ain’t easy, but knowing that there are others going through it all too – and who are willing to talk about the challenges and the highs in a real way – makes it all seem a little more doable.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 29 Apr 2019 | What's Working with Facebook Ads Right Now - 11 Top Tips For Success | 00:37:04 | |
Just so you know? There's a LOT of change going down in the world of Facebook ads. What worked even six months ago doesn't work anymore. Competition on the platform is increasing, and ad costs are rising. Case in point? Two years it would cost me $100 to acquire 300 leads. Now, it's $300 to acquire 100 (on a very good day). With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works. Instead, you need to know the strategies that work. In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 17 May 2018 | How to Find and Hire a Social Media Manager | 00:21:24 | |
If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this is the episode for you. Today, we're covering seven red flags to look for when hiring someone to manage the socials for your business. Here goes.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 01 Apr 2019 | The Four Essential Elements of Social Media Success | 00:19:27 | |
In this episode, we cover the four essential elements of social media success. So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want. Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:
Pin this!
Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 21 Aug 2018 | DIY Video Marketing Tips for Facebook and Instagram with Nicky Felton, Play Creative | 00:48:43 | |
In this episode, we dive into DIY video marketing tips for Facebook and Instagram. Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video. Shownotes
Links + Resources Facebook: https://www.facebook.com/playcreativenz/ Instagram: @playcreativenz Website: www.playcreative.co.nz 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 27 Aug 2018 | Five Ridiculously Awesome Social Media Ideas From Bali | 00:18:26 | |
If you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think. After having far too much time to think and spending far too much time eating my breakfasts, lunches and dinners in full - and empty - restaurants and cafes from Seminyak to Canggu, I decided to put together a podcast episode on some of the things that the FULL ones are doing well. Because, frankly? They are nailing it, and the reason that they are doing so really comes back to understanding and leveraging some very basic - but often overlooked social media and marketing concepts. So, let’s get back to basics and go through five things that I have seen Bali restaurants, bars and cafes really get right - with examples that you can apply within your OWN business! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 07 Mar 2022 | How Lexie Beat Her Mindset Gremlins to Make $10k in Her First Online Course Launch | 00:48:26 | |
Wondering what a first time course launch looks like -- the good, the bad and the nerve-wracking? In today's podcast episode, Lexie breaks down her very first webinar launch inside of our Launchpad program. She had been thinking about creating a digital course for two years, but had put it off because it felt like Mount Everest 🏔 In her time in Launchpad, she has validated her flagship course, Confident and Clear, and has had a five figure launch helping other women suffering with acne. More About Our Guest, Lexie McPhee: --------- 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 14 Mar 2022 | Why Organic Content is More Important Than EVER in 2022 With Laura Higgins, Lala Social Club | 00:52:02 | |
Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 21 Mar 2022 | How Nicki and Vicci Made $120k in 7 Days With Their 'Industry First' Digital Course | 00:49:35 | |
Want to know how Nicki and Vicci made $120k in less than 7 days with an "industry first" course idea?
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 28 Mar 2022 | How to Create an Epic Lead Magnet in 60 Minutes or Less | 00:39:52 | |
You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actually taking it seriously? Well, it feels overwhelming, there's a million other things to do and if you're honest - it currently sits at about #1,031 on your priority list of business to dos. What if I told you that the RIGHT lead magnet is the gateway to more leads, sales and money in the bank? Because it is, and it doesn't have to be hard. The secret? The RIGHT strategy, and a simple, here's-exactly-how-you-do it template handed to you on a silver platter. In today’s podcast episode, I’m giving you both, covering the five key steps to creating a profitable lead magnet:
Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet quickly and efficiently? You can get it for FREE at www.thecoursecartel.com/leadmagnet now! --------- 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 03 Apr 2022 | Show Me the Money! How to Turn Email Subscribers Into Buyers | 00:30:23 | |
I bet you've heard some of these things: “You don’t own your social media platforms!” “Build a list of email subscribers!” “You need a lead magnet to grow your list!” “Email is the highest converting platform for sales!!!” I have, because it seems that every online marketer out there says them! And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email subscriber into a real, paying client, customer or student?! Like, HOW DOES THAT EVEN HAPPEN, ONLINE MARKETING EXPERT?! *Silence* *Crickets chirping* *Online marketing expert clears throat and exits room with vague excuse* EVERYONE tells you that you need an email list. But NO-ONE is talking about the journey from list to raving buyer, because there’s more to it than getting someone to download a free PDF. And, if you want the REAL uncomfortable truth?! A simple lead magnet ISN’T enough to turn someone into a customer — at least, by itself. And THAT’S where the customer journey comes in.. which is exactly what we’re talking about in today’s episode! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 04 Apr 2022 | The “Basic” Marketing Advice You Need to Stop Following RIGHT NOW | 00:27:56 | |
Let me give it to you straight. Last year was a doozy in the online marketing world, and quite simply? Things got harder. Like, WAY harder. Times have changed. The world has changed. And no longer can we rely on the same old marketing rhetoric and “basic bitch” tips and strategies being peddled all over Instagram to build profitable, sustainable businesses for the long term with impact. So the question is — will you level up, and by doing so become one of the few businesses WILLING to stand out? Or, will you keep doing what you’ve always done? If you’re a service provider, coach, creative, course creator - or anyone that does business on the Internet - the truth is that if you want to survive? YOU NEED to get more sophisticated and level up the way you think about marketing your business. In this episode, we cover the five marketing mistakes you need to stop making RIGHT now to get more sophisticated with your marketing. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 05 Apr 2022 | Why NOT Having an Ascension Model is Hurting Your Business | 00:18:28 | |
“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to get more engagement on Instagram). Well, everyone - it’s time to start asking better questions, because the truth is? An ascension model is HOW you take all of your fluffy followers and email subscribers (you know, the ones that you spend hours creating CONTENT for but who never actually buy your stuff?) and turn them into actual, paying customers. And that's EXACTLY what we are diving DEEP into in today's episode of the podcast. Here’s the breakdown, bullet point style (because I know “ascension model” doesn’t sound all that sexy and I don’t want to lose you here) — 1. Every viable business needs a core offer that converts. 2. Once you HAVE a core offer that converts, you need a process for funnelling dream customers/clients/students from NEVER having heard about you before to beating down the door to buy from you. This is called an ASCENSION MODEL (sexy, huh 💋). 3. Your ascension model STARTS with social media, an email list and all of the basic marketing advice being peddled by every guru on Instagram — but it certainly doesn’t end there. 4. Once you HAVE a follower or email subscriber, there is a PROCESS that they must go through before they are ready to buy from you. And THAT’S what we cover in today’s episode! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 06 Apr 2022 | 🚨 SOS! How to Avoid Leads and Social Media Followers That Don't Buy From You! | 00:20:40 | |
Want sales? You need leads first. But, you already know that, right? So, you’re madly posting x3 times a week on Instagram, recording weekly podcasts and growing an email list of subscribers you desperately hope will one day buy. Little by little, your audience grows. Yay! But then, the next hurdle — MY LEADS AREN’T BUYING! Ahhh, yes. It’s a common conundrum. Like the course creator who spends $3,000 to build their list ahead of a launch — only to roll out a big, flashy launch and hear crickets chirping in their bank account (and not a SINGLE ‘cha-ching’). Or the service provider that busts their gut creating Reels — only to have one FINALLY go viral and give them 1000 new followers, and not a SINGLE one enquiry for their signature design service. Or the coach who spends seven hours on discovery calls trying to convert new leads — only to have ONE convert into a new client for their upcoming group coaching program. All three KNOW the importance of leads.. but they’re missing ONE critical distinction: The difference between a LEAD.. and a QUALIFIED lead. And TRUST ME, if you want a profitable, sustainable business with a steady stream of dreamies buying your offer/s? You need a process for distinguishing the FORMER from the LATTER quickly. That's EXACTLY what we are diving DEEP into in today's episode of the podcast! --------- 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 07 Apr 2022 | How to Get PAID to Grow More Leads and Sales Than You Can Poke a Stick At! | 00:39:07 | |
If you’re a service provider, coach, expert or course creator who needs a simple, effective system for effortlessly ascending your social media followers, email subscribers and audience into your offers, and finally generate the income and impact in your business that you desire and DESERVE to be making — this episode is for you. We walk you through the same strategy we’re now using within our own business to generate more leads than we can poke a stick at. First, you'll craft a no fuss, "TAKE MY MONEY" digital product offer. Next, you'll build a simple sales funnel with all of the steps, pages and assets. Finally, you'll execute on a no fuss, high impact launch plan to both get a quick cash injection from your product and to effortlessly funnel your new buyers into perfect fit students and clients for your higher priced offer/s. Intrigued? Listen in, where we break down the full process step-by-step. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Apr 2022 | How I Got MORE Qualified Leads In 14 Days Than I Did In the Previous 12 Months - Without a Single Social Media | 00:29:35 | |
Still blaming your lack of engagement, follower count or 'that damn algorithm' for the crickets chirping in your business bank account? Earlier this year, I decided that I'd created enough content to last me several lifetimes - and though I credit it with the business I have today and it WORKED for me, I realised a few things: 👉 I already had people in my audience; I realised there was a gap between my FREE stuff and my MAIN offer — and it was hurting my business. I wanted a way to bring qualified leads pouring through the door - and to convert the people I ALREADY have in my audience - that DIDN’T involve just posting all day every day on social. So, I created a gateway offer. With a low cost, high value digital product — specifically, a three part workshop designed to solve a very specific problem I KNEW my audience had before needing my BIG thing. I decided to test the waters by running some ads to cold traffic prior to launching it to my people. In less than 30 days it bought more QUALIFIED leads (I mean perfect fit buyers for my main offers — very different to just any old IG follower or email subscriber) into my business than the entire year before that. In this episode, I break down how we did it. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 18 Apr 2022 | Six “Real Talk” Reasons I Stopped Posting on Social Media 👻 | 00:24:20 | |
Do you KNOW you should be showing up on social media, but struggle to do it consistently? Several times over the past 18 months, that is the EXACT situation that I have found myself in. I know the Instagram rhetoric is to show up, be visible, blah blah.. but honestly? Sometimes it feels hard and heavy, and I think it’s okay to acknowledge that. In today’s podcast episode, I cover the six reasons that I have stopped posting on social media for fairly long stints multiple times recently. Here’s what we cover: ✔️ Content creation fatigue due to an increased focus on curriculum creation Full show notes for this episode can be found at 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 25 Apr 2022 | How to Productively Create Content Without Overwhelm as a One (Wo)Man Show | 00:30:33 | |
Do you struggle to create content consistently? Have a habit of getting bursts of inspiration, and then fall off the hamster wheel entirely? Do you wonder how OTHERS manage to keep up with a consistent weekly content system when they’re juggling a million competing business and life priorities? Do you wish someone would just give you a simple damn system that works? In today’s podcast episode, I share the simple system we use inside of our business to create consistent, content that helps to sell our offers — and the best thing is? It works EVEN if you’re a one (wo)man band. We walk through each of these steps in detail — ✔️ Step #1 — Choose a Planning Timeframe ✔️ Step #2 — Pick a Content Theme That Aligns With Your Sales Goal For That Period ✔️ Step #3 — Align Content Theme With Your Campaigns ✔️ Step #4 — Use Your Content Theme Across ALL of Your Content ✔️ Step #5 — The Planning Session ✔️ Step #6 — The Creation Session ✔️ Step #7 — [Optional] Amplify the Best Performing Content With Engagement Ads ✔️ Step #8 — Rinse and Repeat And that’s it! Our system for creating consistent content — even if you’re currently in content paralysis, keep falling off the bandwagon and wonder if it’s all worth it. If you want to build your thought leadership, authority and visibility in your space, valuable content is an essential element of your marketing strategy and this is the system that is working for us to do just that. Enjoy!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 02 May 2022 | Stop Being a Doormat: How to Set Clear Boundaries With Students and Clients | 00:28:46 | |
As a digital course and program creator with hundreds of people in my flagship program, Launchpad, and my digital courses combined, I have learnt a thing or two about the critical importance of setting boundaries over the past four years. For so long, I was a yes girl. I accommodated every client request, I ignored my own contract terms and conditions simply because I was asked to (or sometimes, low key threatened), I said “yes” to requests that meant saying “no” to family time, I made exceptions more than rules and - decision by decision - I became more and more frayed at the edges. Over time, I’ve had a number of mindset shifts that have helped me to not only start to more robustly set and maintain boundaries, but also to realise that doing so DOES NOT make you a bad person. In fact, it serves not only YOU but also your clients to do so because it creates clarity and fairness in all of your dealings.
--------- 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 09 May 2022 | My Launch Flopped - Now What? | 00:23:16 | |
Worried about launching a digital product and hearing crickets? 🦗 Or perhaps you have launched in the past, and despite all of your hard work the outcome fell well below your expectations? The fear of launching-and-flopping is real, and it often holds us back from starting, or results in us ‘giving up’ far too soon. In today’s podcast episode, we’re answering the question — “My launch flopped — now what?” head on. Let’s do this.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 16 May 2022 | Quick Win Ideas to Generate an Extra $10k+ FAST | 00:21:26 | |
Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you. Sometimes, it can be hard to see the forest for the trees and objectively see the potential for more income sitting right in front of you! So, here are 13 lucky ideas for additional income to the tune of a few thousand dollars 💸 There’s nothing unlucky about these! 🐈⬛
--------- 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 23 May 2022 | A Quick Note on Motivation v Discipline | 00:11:07 | |
“BUT I DON’T FEEL LIKE IT TODAY!!!” - Says everyone, always, when their motivation wanes. But, what if we told you that being MORE motivated is the LAST thing you need when it comes to marketing your business? There are so many moving elements when running a business, from balancing your books, business plans, hiring staff members, financial planning and paying bills. Yet we never use the phrases “I’m not in the mood”, “I don’t feel like showing up today” or “I will once I find the motivation” when it comes to these ‘critical’ business tasks. So, why is it that these ‘excuses’ are commonly used (me included) when it comes to one of the most CRITICAL elements for your business’ long term sustainability - namely, your marketing? In today’s podcast episode, I cover the difference between motivation and discipline and why I’ve stopped relying on motivation when it comes to all things marketing. Here's what we cover:
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 30 May 2022 | How to Get S&*% Done (Even If You’re Busy, Overwhelmed and Over It) | 00:24:20 | |
One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in self care, work on our personal development, post on social, build our digital empire.. and, phew. It feels exhausting just talking about. I’m no different. And yet, in the past month? I have onboarded two full time staff members in my business, onboarded 10 new clients, created 13 podcast episodes, created at least two social posts a week, run a business.. oh, and parented a needy toddler, given birth to a new baby girl, pumped breast milk every three hours around the clock, tended to a newborn throughout the night.. OH, and also moved out of our home, facilitated a new house build and signed a contract with our builder, oversaw the demolition of the house, found a new rental in an impossible market AND moved into a new home. And, the clincher? I. Don’t. Feel. Overwhelmed. I. Still. Got. Sh^#. Done. And despite everyone who has watched the past couple of months unfold for me asking “ARE YOU GOING TO BE OKAY?”, I have been able to hand on heart respond.. I will! And, I am! “BUT HOOOOOW?”, as my two year old would say. Well, let me break down for you how I manage to get a LOT of sh$% done without it truly overwhelming me.. and maybe, how you can, too.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 06 Jun 2022 | How Sherrie Achieved Our Highest EVER Launch Result In Her First Digital Course Launch | 00:37:51 | |
Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch? Episode Summary: Full show notes for this episode can be found at 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 12 Jun 2022 | How to Create An Irresistible Digital Course or Program That Sells Like Hotcakes | 00:27:19 | |
If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything. Although sliiiightly exaggerated, here are some of the things we see: ❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”. ❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”. ❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”. No, no, no.. and just no. A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!) A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, all of the emails in the world won’t save you). And, a bucketload of new eyeballs CERTAINLY won’t fix an offer problem (there’s no use in 1000 people seeing your offer if they are the wrong people, it isn’t appealing and you’re not articulating the problem you’re solving). In today’s podcast episode, we’re breaking down how to craft an irresistible offer that has your perfect fit student banging down your door.. and why it’s the MOST important thing to focus on in your business.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 13 Jun 2022 | How to Create a Course or Program That Delivers an Epic Transformation | 00:20:04 | |
💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION. “Say whhhaaaa?!”, I hear you say. Yep, it’s true. In case you haven’t noticed, it’s currently 2022 and we are SWAMPED with more information than we can poke a stick at. Literally, just about everything we could ever possibly want to know is just a Google search away (I actually feel for the people who used to do pub trivia in 2004 before access to a mobile phone, so that they could cheekily Google the answer to every question under the sun (cough not that you would do that, because that would be cheating)). The secret to a rave-worthy digital course or program, therefore, is NOT more information. The SECRET (drum roll please 🥁).. is transformation! In today’s podcast episode, we break down the secret to creating an epic course or program that delivers a tantalising transformation in the most efficient way possible, step by step.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 14 Jun 2022 | How to Deliver a Launch That Sells Like Crazy | 00:22:58 | |
Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and have you WAITING for them to throw open their doors and offer you their course or program - is both art and science. In reality? You can roll it out again and again, automate to turn into an evergreen funnel, and ultimately use it to fuel the revenue for your online business for a profitable, sustainable online business for the long haul. In today’s podcast episode, we are covering the third key pillar in a successful, profitable digital education business — a replicable, high converting selling system. Let’s go!
✔️Priming during Pre-Pre Launch
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 15 Jun 2022 | What is a Traffic and Visibility Plan and Why Do I Need One? | 00:26:07 | |
To sell a course, the right people need to see your offer. Period. Without eyeballs, there aren’t sales. Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience. Because at the end of the day? Audience and leads are actually two very different things. Audience: A group of people to whom you deliver free content and thought leadership to. Leads: A group of people who express interest in your offer. An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP. In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 20 Jun 2022 | How Cat Doubled Her Best Launch Results with THIS Strategy | 01:04:33 | |
Would you like to know what strategy Cat Skreiner used to double her best launch results?
Full show notes for this episode can be found at 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 27 Jun 2022 | Revealed: How to Turn Social Media Followers Into Sales Without EVER Being “Salesy” | 00:24:48 | |
Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that. What I quite literally mean, is that when you are building out and implementing your marketing strategy, the “posting on social media” bit should quite literally be the LAST thing you do when it comes to the order of when to action steps. If ALL you have currently done to market and grow your business has been to post on social media, without a clear path to your offers for those people who DO find you on social, this is the podcast episode for you. In today’s podcast episode, we are breaking down the “build it backwards” strategy for building out your marketing plan so that everything you do is designed to make sales for you! In essence, the secret is THIS: DON’T start posting on social media or implementing ANY sort of visibility strategy UNTIL you are crystal clear on your offer, and you have built out a back end funnel that leads people directly to it. 2️⃣ Build Out Your Funnel 3️⃣ Create Your Content Plan 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 11 Jul 2022 | Building Authority and Becoming a Micro Celebrity in Your Niche | 00:26:33 | |
Tough love-bomb 💘💣 — Without authority, you will find it incredibly tough to sell. And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that. Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online. Certainly, it is true for our OWN business. When clients join our Launchpad program, we ask on the intake form where they found us. The Podcast and Instagram, they overwhelmingly say. And, even if they FIRST came into our sphere via Facebook ads or another means, it is still usually our podcast and content that warms and endears them to us and is the catalyst for them purchasing. If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door. If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable. Here’s five tips for building authority and becoming a thought leader in your niche: 1️⃣ Commit to a Core Content Channel 2️⃣ Take a Stand and Stake Your Ground 3️⃣ Be Consistent AND Consistently Awesome 4️⃣ Build Multiple Touchpoints 5️⃣ Create Micro Content Doors to our Launch Your Wildly Successful Podcast course will be opening next month, and if there is one thing I know for sure? It’s that podcasting is one of the BEST ways to build your authority, thought leadership and become a micro celebrity in your niche. It’s NOT too late. You’re NOT too early. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 25 Jul 2022 | Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today) | 00:26:47 | |
Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost single handedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us through other means. We know, because we ask. In today’s podcast episode, I am going to give you a behind the scenes breakdown of the exact impact that podcasting has had on our business, how you can expect it to impact your business if you were to start one, and what I would do differently if I was starting out today. If “starting a podcast” has been on your one day list since 2019 and you’re wondering whether it’s worth it to finally bite the bullet — or even if it hasn’t and you’re looking for a way to supercharge the warmth and growth of your audience and you’re wondering “how” — this podcast episode is for YOU. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 01 Aug 2022 | Our Podcast Makes Us $8,300 an Hour -- Here's How | 00:21:17 | |
“I don’t have TIME to start a podcast..” If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it. In a world where we’re all frantically trying trying to run a business, maintain a social life, juggle family, drink enough water, text everyone back, stay sane, survive and be happy (PHEW); adding another ‘thing’ to the list can feel like the actual definition of insanity. Plus, you need a mic, you need to learn how to edit, and sure you could probably Google it but every time you do? It feels like you’re drinking water from a fire house. Not to mention the imposter syndrome that creeps in every time it enters your mind — “Like, who am I to start a podcast?” says your mean girl/guy brain. Why ME?! What if I run out of ideas? Do I even KNOW enough to create a podcast each and every week? In today’s podcast episode, you’ll learn why you need to kick all of the “buts” currently holding you back to the curb and go all in on what will likely become the single biggest ROI marketing activity you do in your business. It is for us — it nets us $8,300 an hour. ✔️ Our Podcast SAVES Us Time (Our Three Hour/Month Podcast Workflow) 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 08 Aug 2022 | How to Stand Out and Sell Out in More Challenging Market Conditions | 00:30:24 | |
We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two. And, when things in the online business landscape are more challenging (think IOS changes, increasing ad costs and increased competition for attention online amid declining attention spans, interest rate rises, inflation and accompanying economic shifts), there are always two ways to go. One — wave the white flag, blame your results on market conditions, and give away your power to the “conditions that are”. And two — realise that there will ALWAYS be something, adapt and evolve and become a better, stronger and more resilient business owner in the process. Really, they are your options. And for the ones that choose B, there will be a real opportunity over the next couple of years to double down, build an incredibly strong business and lead whilst others retreat. I choose to believe that there are some truly exciting times upon us right now, and to see the true OPPORTUNITY that these times will give business owners READY to make moves. So, with all of that said, what sorts of things can we do as business owners to stay strong, both in mind and bottom line, in the face of the shift in online business and economic conditions? That’s what I’m tackling in today’s podcast episode. Here’s seven things tips to consider implementing as we all navigate more challenging business conditions: 1/ Don’t blame your results on tighter wallets 2/ Update Your Messaging 3/ Elevate your niche 4/ Offer optimisation 5/ Have fun 6/ Focus on increasing your CLV 7/ Be the leader in your space 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 15 Aug 2022 | Why We’re Rebranding — and Five Signs It Might Be Time for You to Consider a Business Rebrand, Too | 00:22:20 | |
What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business? When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously you’re taken at networking events? When friends and family still ask you to try and help them get into their Instagram account, because your name still has “social” in it despite NOT teaching social media at all — “Don’t you have a little social media business — I only have 50 followers too, and I’m hoping you can help?!” they say, innocently. And when that nagging feeling, deep down, suggests a growing disconnect between the time, effort and importance you place on your business, and the way it is viewed in the eyes of those hearing “Stevie Says Social” for the first time. You re-brand, that’s what — and this year, that’s exactly what I’m doing. Right now? My brand kind of feels like I’m still getting around in the same outfit that I wore when I was a gawky teenager. I feel a sense of urgency to “grow up”, and for the vision that I have for my business, the importance that I place on it and the true impact that it has on so many lives through the people that we serve. I’m tired of feeling silly saying “Stevie Says Social” when someone asks what my business name is. I’m READY to step into bigger shoes and build a vision that doesn’t depend solely on me. And, if I’m really honest? I feel held hostage by an identity that doesn’t fit anymore. And so, as I embark on MY branding and business evolution (of which MUCH more will be shared later on in the year), today’s podcast episode is dedicated to five signs that might be an indication to YOU that it’s time to do the same. Here’s five signs that it might be time to rebrand your business: ✔️ You’ve experienced a significant business evolution (but your brand hasn’t kept up) 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 23 Aug 2022 | Balancing Kids & Business: How I Am Navigating This "Full" Season of Life | 00:23:59 | |
Babies, toddlers, business, oh my! I’ve always said that running a business is the biggest lesson in personal development that you could ever undertake… but throw a 2-year old, a 4-month old, 100 clients and a founder with BIG dreams and high expectations of yourself, and you’ve got yourself a right ‘ol recipe for... well, a good time, actually! Betcha didn’t expect me to say that, did you? Because the RHETORIC is that is kids and business is HARD... and sure, I wouldn’t call it a walk in the park. But also? I’ve CHOSEN this, and I literally wouldn’t have it any other way. In today’s podcast episode, I want to share with you my unique perspective on navigating this “early childhood” phase of business and life, and how I “manage it all”... or more accurately, how I DON’T (and how I’m completely okay with that). How it’s wildly beautiful and how ADJUSTING my expectations down has actually been the catalyst for a sense of happiness and calm in this season that I didn’t think was possible for this little high achiever 👋 In the past few months, I have had SO many other mums reach out to me and ask “how I do it”, “how I juggle it all”, “how I manage”. And so I want to share with you NOT my “expert guide to parenting and business”, because actually, I don’t really have it all figured out and I don’t really want to come at this from the place of an expert. But instead, my honest account and thoughts on the best way I personally have found to navigate this beautiful, wild season of life... in case it helps you too. If you’re a mum navigating business and babies — YOU ARE AMAZING, and I think it’s nice to know that! NO ONE has it all figured out (and that is totally okay). ✔️ Choose Your Hard (Why I Chose Digital Programs) ✔️ Everything is a Season / Choose Your Burners ✔️ Adjust Your Expectations ✔️ In 5 Years, What Will You Regret? ✔️ Guilt is a Useless Emotion ✔️ I Don’t Actually “Do It All” ✔️ Get Away 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 12 Sep 2022 | Don't Take It Personally: Inviting Frank, Fair Feedback from Your Clientele and Using It to Improve | 00:29:17 | |
Asking for — and having the objective ability to hear — frank feedback from your clientele on your business and their experience with it is one of the BEST ways to improve and become the VERY best in class. Is it always easy? No. But is it oh so worth it? Abso-freakin-lutely. Especially in small business — where we personally invest our blood, sweat and tears into our offers — there can be a tendency to take everything very personally. One of the most freeing realisations though is that actually, nothing in your business is about you. Your business is fundamentally about solving people's problems. If you are doing well, you will get positive feedback — which is great, but actually has nothing to do with you as a person. Equally, if you get constructive feedback (or even downright criticism), again, it has NOTHING to do with you as a person. It means that there is a gap in your offer or in your processes that needs to be filled. Treating it as such is critical especially if the feedback is delivered constructively. In today's podcast episode, we're covering how to "operationalise" the collection of regular feedback from your clientele into your business to keep a pulse on their experience, to look for opportunities to improve and to, as we say inside of our OWN business, to be 1% better each and every single day. Here's five things to think about when incorporating something similar: ✔️ Realise It's Not About You Full show notes for this episode can be found at https://thecoursecartel.com/162 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 20 Sep 2022 | Navigating the Daily "Polarity" (Highs and Lows) of Life as a Business Owner | 00:26:58 | |
Polarity is a word that I have used a lot lately. It accurately depicts most of my days in business and in life. Life as an online business owner, in my current season of business, requires navigating the mental load of hundreds of humans on a daily basis. Clients, team, prospects... all of it. And with that comes polarity, which is the subject of today's podcast episode. One client aces their launch. One is struggling to see sales. One is having an incredible experience and singing praises from the rooftop. Another has defaulted on payment and hasn't replied to several follow-ups. A team member or contractor is firing on all cylinders, kicking KPI goals and acting beautifully in accordance with the values of the company. Another is distant, focused on other things. You deliver a presentation and smash it. Then, you sit down to prepare a podcast and stare at a blinking cursor for an hour. You receive a compliment. You receive a complaint. They love you. They don't. All of it. Often, in the same day. As a business owner, I have been reflecting on the impact of the polarity of my days on my OWN mental load, and thought it might be helpful to share my experience with others. I'm not the expert, but in today's podcast episode I am sharing some of the things I am learning. ✔️ Systematise Tough Decisions Full show notes for this episode can be found at https://thecoursecartel.com/163 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 26 Sep 2022 | Five BIG Changes in the Online Business Landscape (And How to Navigate Them Confidently) | 00:31:43 | |
If there was ONE thing that I would class as "constant" in the Online Education industry, it would be change. Digital education is a billion dollar industry at the forefront of the "move online" movement that we have experienced in fast-forward over the past two years. With more people comes more opportunity... And also, more competition. The things that might have worked a few years ago, the "leeway" you may have had to do things "half-assed"... they're both gone. And for those of us in or considering entering the online education industry you have two choices - adapt and up-level, or leave. In today's podcast episode, I will be sharing five BIG changes that I have noticed in the Online Business (and education) industry over the past little while. So, here it is, what I've noticed and what YOU can do to navigate the ever-changing tides of the online education industry with confidence. Full show notes for this episode can be found at https://thecoursecartel.com/164 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 03 Oct 2022 | We Had a $40k Lazy Launch of Our Podcast Course By Doing This ONE Thing | 00:15:26 | |
The secret to making $40k with our lazy course launch? Simply, this: 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 10 Oct 2022 | New Levels, New Devils - Five "Real Talk" Truths About Building an Online Course Business "Successful" Course Creators Aren't Talking About | 00:31:48 | |
Ever wondered what it's like once you've "made it"? Well, let me tell you... 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 12 Oct 2022 | Successful Online Course Creators Have These FIVE Things In Common | 00:23:14 | |
First up in our walk down memory lane, we revisit for Throwback Thursday what FIVE things Successful Online Course Creators Have in Common! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 24 Oct 2022 | The Four Levers You Can Pull to Supercharge the Growth of Your Online Course Business | 00:22:39 | |
Growing an online course business is SIMPLE, but not EASY. If you want to supercharge the growth of your online business, there are FOUR core levers available for you to pull on. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 17 Oct 2022 | Operational Elegance: How to Build the Streamlined BUSINESS Behind Your Online Course or Program | 00:34:25 | |
It's one thing to create an online course; it's entirely another to build the "business" behind it. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 19 Oct 2022 | Why a $400k Sales Month Broke My Business, My Brain and My Bank Account | 00:39:33 | |
Next up in our Throwback Thursday session, we revisit Why a $400k Sales Month Broke My Business, My Brain and My Bank Account! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 26 Oct 2022 | How I Swapped Clients For Courses | 00:37:12 | |
Next up in our Throwback Thursday session, we revisit How I Swapped Clients For Courses! 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
| 02 Nov 2022 | How to Build An Audience From Scratch | 00:24:24 | |
"You need to build an audience of people to sell to!" Says every marketer, ever. 👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here. | |||
