Life Science Marketing Radio (Chris Conner)
Explorez tous les épisodes de Life Science Marketing Radio
Plongez dans la liste complète des épisodes de Life Science Marketing Radio. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Date | Titre | Durée | |
|---|---|---|---|
| 05 Nov 2019 | Bringing Strategy and Creative Together | 00:33:06 | |
Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 22 Oct 2019 | How Does C&EN Promote Content? | 00:23:20 | |
Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 08 Oct 2019 | Putting Structure Around Your Biotech Startup | 00:23:23 | |
A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 24 Sep 2019 | Understanding How Customers See Themselves | 00:28:28 | |
We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 19 Jun 2019 | Focusing Content on Customer Moments | 00:41:36 | |
Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 May 2019 | How to Maximize Site Traffic After a Big Announcement | 00:31:49 | |
Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 07 May 2019 | Messaging Strategy for Early Stage Biotechs | 00:34:06 | |
How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 23 Apr 2019 | Why Your Biotech Startup Needs a Product Manager | 00:30:32 | |
In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 09 Apr 2019 | Telling the Story of Your Organization | 00:20:00 | |
I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 26 Mar 2019 | Social Media Dos and Don’ts for Life Science Marketers | 00:37:36 | |
Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've talked about some of those before on this podcast. In this episode, Mary Canady … [ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 11 Mar 2019 | Job Search Strategies | 00:28:54 | |
If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting me to where I am today. After having worked in a lab for about 20 years, I … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 26 Feb 2019 | Putting the Customer First in Your Campaigns | 00:29:34 | |
A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 11 Feb 2019 | Impactful Speaking for Emerging Leaders | 00:23:31 | |
How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your team. Scott Stiefvater is a public speaking … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 29 Jan 2019 | Video Strategy for Biotech Startups | 00:28:59 | |
2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them to YouTube is unlikely to get the results you want … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 15 Jan 2019 | Setting Goals for 2019 | 00:15:32 | |
How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your team. Scott Stiefvater is a public speaking … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 11 Dec 2018 | Let's Talk About Media Strategy | 00:29:10 | |
I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 28 Nov 2018 | LSIA Awards – CST Embraces Pragmatic Marketing for the Win | 00:18:39 | |
Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 12 Nov 2018 | A CEO Explains How to Be Disruptive | 00:30:31 | |
Mike Collins started CEM Corporation in a garage, took it public and then bought it back. And the garage wasn't even his... Most companies talk to their customers as some part of their product … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Oct 2018 | How Are You Showing Up in a Conversation or on a Team? | 00:37:09 | |
You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pettitt and I had a light-hearted conversation … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Oct 2018 | Media Relations and Scientific Storytelling | 00:39:36 | |
I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 01 Oct 2018 | Driving Sustainability into the Product | 00:41:23 | |
think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 18 Sep 2018 | Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines | 00:18:47 | |
Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (search engine optimization) can be easier to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 05 Sep 2018 | Using Power and Influence for Persuasion | 00:29:25 | |
Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 20 Aug 2018 | Give Your Audience a Happy Surprise with Geotargeting | 00:40:32 | |
This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 13 Aug 2018 | Best of LSMR: How to Find New Leads Through Social Media | 00:47:11 | |
...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 23 Jul 2018 | QIAGEN Switches to a Centralized Approach to Marketing Communications | 00:30:52 | |
Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 09 Jul 2018 | Narrative Storytelling | 00:21:43 | |
We've talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I'm sharing an example of what it sounds like in a podcast. Or rather, what it feels … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 25 Jun 2018 | Is Your Brand Invincible? | 00:33:35 | |
Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 12 Jun 2018 | Why You Should Implement a Digital Asset Management Tool | 00:29:02 | |
Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure? A Digital Asset … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 29 May 2018 | The Importance of Understanding Your Customer | 00:30:24 | |
You've got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 May 2018 | Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective | 00:39:02 | |
The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Apr 2018 | Transparency and Corporate Storytelling | 00:30:11 | |
I saw this article from Jennifer Oladipo that she shared on LinkedIn. Jennifer has been on the pod before and I like the topic so I asked her to come on again and talk about transparency and … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Apr 2018 | Measuring Content Marketing for Life Sciences | 00:28:06 | |
How do you tie your investment of money and effort in content marketing to actual revenue? In this episode, I talk to Chuck Miller of the Market Element about the specifics of measuring content … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 02 Apr 2018 | Using Google Analytics to Make Better Decisions | 00:22:54 | |
Google Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 Mar 2018 | Using Data to Discover Opportunities in Life Science Marketing | 00:23:38 | |
How can you spot trends in research to be more effective with your marketing efforts? What type of publicly available data will let you do that? And once you've spotted a trend, what then? These … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 05 Mar 2018 | How to Find New Leads Through Social Media | 00:47:11 | |
...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 20 Feb 2018 | Illumina Created a Podcast to Grow the Genomics Market | 00:30:17 | |
Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 06 Feb 2018 | How to Make Your Content Marketing 25% More Efficient | 00:24:21 | |
Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 23 Jan 2018 | Conversation Skills You Need to Get What You Want | 00:31:22 | |
...conversations lead to relationships, relationships create opportunities, opportunities lead to sales...-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 08 Jan 2018 | Understanding Your Brand with The Red Thread | 00:49:25 | |
Tamsen Webster told me " Most organizations don't know why they act the way that they do." That's a big problem for branding, because the gap between what is likely your aspirational brand (how you … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 22 Dec 2017 | How Life Science Sales and Marketing Will Evolve with Artificial Intelligence | 00:32:30 | |
Ethan Kopit assures me that artificial intelligence is going to make our jobs easier and more interesting. Rather than replacing us, it's going to automate the routine tasks we shouldn't be spending … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 12 Dec 2017 | Personalizing the Customer Experience via Web Portals | 00:21:43 | |
It's becoming easier than ever to personalize every bit of a customer's digital experience with your company, from the web to the products they have in their lab. This is good news in many … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 27 Nov 2017 | The Importance of Market Share and How to Get It | 00:30:14 | |
Companies with significant market share have a huge advantage over the competition. It's a form of social proof that has a big impact on a customer's buying decision. Mike Cammarata returned to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 Nov 2017 | How Virtual Reality Will Change Life Science Marketing | 00:22:16 | |
It's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Oct 2017 | Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion | 00:31:10 | |
Knowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Oct 2017 | 40 Minute Sales Training: The Customer Buying Process | 00:38:22 | |
Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 03 Oct 2017 | How Waters Manages the Shift from a Technology Focus to a Customer Focus | 00:24:27 | |
Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 18 Sep 2017 | How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns | 00:37:10 | |
Do you ever wonder about all the clicks you pay for that aren't relevant to your offering? Even if you have built a pretty good exclusion list, you could still be wasting money. It's not reasonable … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 07 Sep 2017 | 3 Marketing Lessons from an ESPN Podcast | 00:12:38 | |
ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 Aug 2017 | How You Can Become an Exceptional Leader | 00:37:30 | |
Not just great. Exceptional. You know someone who fits this description. It's someone you admire. He or she has a seemingly magical ability to drive a vision and make things happen. If you'd … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 Aug 2017 | Growing Your Business with Customer Loyalty Events | 00:37:30 | |
You've probably heard me say, "The most effective marketing you can do is to keep an existing customer happy." In this episode, I spoke with Bonni Scepkowski of Stellar Meetings and Events about how … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 31 Jul 2017 | Best of LSMR – Volume 3 – Content Marketing | 00:38:28 | |
I pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences. 1:30 Andy Bertera - How NEB Owns the Buyer's Journey How NEB sees … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 17 Jul 2017 | How A Content Strategist Collaborates with Peers to Master Execution | 00:37:30 | |
We've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 03 Jul 2017 | Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing | 00:40:58 | |
Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 19 Jun 2017 | Using Account Based Marketing and Sales to Find Untapped Potential Revenue | 00:33:11 | |
Account Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 05 Jun 2017 | Life Science Marketing Agencies: The RFP is Dead | 00:27:41 | |
This episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 23 May 2017 | Connecting Life Science Marketing Budgets to Outcomes | 00:37:09 | |
Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 09 May 2017 | How Branding and Marketing Were Key to This Life Science Startup's Valuation | 00:20:09 | |
A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 25 Apr 2017 | How to Establish Authority by Helping Google Understand Your Niche | 00:38:22 | |
Google's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 28 Mar 2017 | Aligning Products and Communications with Customer Needs | 00:31:06 | |
Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 Mar 2017 | Can You Really Develop a Content Marketing Strategy in an Online Workshop? | 00:11:00 | |
Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 28 Feb 2017 | REPLAY: How the ACS Uses Content Marketing to Attract Scientists | 00:18:48 | |
The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 Feb 2017 | Why Hiring the Most Qualified Person Might Be a Mistake | 00:43:48 | |
Steve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Jan 2017 | The Tables Are Turned: An Interview with Chris Conner | 00:38:43 | |
After 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 03 Jan 2017 | How New England BioLabs Owns the Customer Journey | 00:53:52 | |
New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 20 Dec 2016 | REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts | 00:25:27 | |
A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Dec 2016 | Content Production Challenges | 00:30:34 | |
According to Content Marketing Institute's Seventh Annual Content Marketing: Benchmarks, Budgets and Trends Survey, 70% of companies are going to create more original content next year, even though … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 Nov 2016 | How Will the Sharing Economy Change the Market for Life Science Products? | 00:32:54 | |
Marc Andreesen said "Software is eating the world." Software has created markets that were previously unimaginable or impractical. AirBnB is the largest provider of rooms and Uber is the largest taxi … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 07 Nov 2016 | Heading to Where the Digital Puck is Going in Life Science Marketing | 00:24:57 | |
I honestly don't know why this wouldn't be top of your list, looking at, you know, in the spirit of not looking at where the puck is, but where the puck's going, you have such an incredible … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 12 Sep 2016 | Using Qualitative Research to Understand Your Life Science Customer | 00:35:49 | |
You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 24 Oct 2016 | Repurposing Content | 00:26:00 | |
David Shifrin of Filament Life Science Communications is helping me by repurposing content I have generated over the last four years on my blog and podcast. I was lamenting to him that I had to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 11 Oct 2016 | Why You Should Make Audio a Part of Your Life Science Marketing Mix | 00:32:13 | |
Audio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 26 Sep 2016 | Earned Media in Your Life Science Content Marketing Strategy | 00:33:57 | |
Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Aug 2016 | How the ACS Uses Content Marketing to Attract Scientists | 00:18:48 | |
The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Aug 2016 | How to Attract the Best Life Science Marketing Talent | 00:30:11 | |
When you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren't always … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 02 Aug 2016 | How to Use Archetypes for Differentiation and Internal Alignment | 00:33:54 | |
Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 18 Jul 2016 | REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process | 00:38:03 | |
This is a replay of an episode from last year. I'll be back with a new episode and some very interesting guests in two weeks. You have an opportunity. It's in front of you every day. As a life … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 28 Jun 2016 | Best of LSMR - Volume 2 - New Approaches for Marketing to Scientists | 00:27:31 | |
I pulled together these highlights from the last 7 months because they tell a story of how companies are marketing to scientists differently, from the skills they want on a team all they way through … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 13 Jun 2016 | How Decision Engines Change the Life Science Buying Journey | 00:27:53 | |
Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for - if the are confident about choosing the right one. If not, they might … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 31 May 2016 | How to Steal Your Prospect’s Attention with Contextual Advertising | 00:31:14 | |
How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer's journey before they even recognize a need? Contextual advertising lets … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 May 2016 | Connecting the Dots Between Innovation and Value | 00:25:18 | |
Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 02 May 2016 | Making Customers Comfortable Online While Taking Bold Chances Offline | 00:45:39 | |
Many small contract research organizations (CROs) don't have a full time marketing person. But they might want one after they listen to this podcast. Olga Torres is the Director of Marketing at … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 18 Apr 2016 | Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts | 00:25:27 | |
A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 04 Apr 2016 | How to Turn Customer Problems into Opportunities | 00:31:39 | |
"Lots of good things can happen when you treat a customer right," says Alan Gerstein. While we'd all like to minimize customer problems, they are a natural part of doing business. You can't … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 Mar 2016 | How Networking Creates More Career “Shots on Goal” – Tom Sellig | 00:24:01 | |
Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 07 Mar 2016 | Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing | 00:26:08 | |
Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 23 Feb 2016 | 3 Things Investors Want Life Science Startup Founders to Know | 00:24:19 | |
Do you need funding to move your life science startup to the next stage? Are you considering venture capital? If so, there are a few things those investors would like you to know before you make your … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 08 Feb 2016 | What Life Science Startups Need to Establish Their Brand | 00:33:17 | |
How do you establish a brand for a life science startup even before it has a product or customers? I was curious about this process so I talked to Karan Cushman, an expert in the branding of … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 25 Jan 2016 | Building a Life Science Blog for Professional Development (and 14,000 followers) | 00:31:36 | |
Joe Whittaker is a marketing specialist at Horizon Discovery, but he's also the author of his own life science blog, personalizedgenes.com, for which he's grown an audience of over 14,000 people in … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 12 Jan 2016 | Life Science Talent Market: Tips for Job Seekers and Hiring Managers | 00:34:43 | |
Are you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 29 Dec 2015 | Using Structured Content for a Personalized Customer Experience | 00:34:26 | |
When a customer does a search on your site, can she quickly narrow down the answers or will she have to sort through hundreds of documents to find the answer she is looking for? The challenge is too … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 14 Dec 2015 | What Happens When Everyone Chooses Their Own Media Channels? | 00:42:23 | |
Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it. The book is Six Pixels of Separation: Everyone Is Connected. Connect Your … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 30 Nov 2015 | Why Storytelling Matters to Life Science Marketers | 00:28:18 | |
Storytelling is a word that gets thrown around a lot in marketing circles these days. But from a company perspective, what does that really mean? Why do we tell stories? And, as marketers, why do … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 24 Nov 2015 | Best of LSMR - Volume 1 | 00:30:56 | |
This episode features highlights from my most popular and favorite episodes of Life Science Marketing Radio from the last year. I include short clips from: How to Change an Organization Through … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 16 Nov 2015 | What Life Science Marketers Can Do to Improve Their Skills | 00:27:24 | |
Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 09 Nov 2015 | Creating Online Experiences That Help Customers Engage with Your Brand | 00:33:39 | |
Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 02 Nov 2015 | How PerkinElmer Integrates Events with Marketing Automation to Improve ROI | 00:24:21 | |
In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 05 Oct 2015 | What You Absolutely Must Have to Make Marketing Automation Work | 00:28:56 | |
Maybe you are already using marketing automation and would like to use it better. Or you are just looking into how it might be helpful to your business and want to know how to get … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 05 Oct 2015 | How to Have a Conversation with Customers Using Marketing Automation | 00:37:54 | |
In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
| 21 Sep 2015 | How to Educate Investors on the Biology Behind Your Life Science Startup | 00:21:34 | |
When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com | |||
Améliorez votre compréhension de Life Science Marketing Radio avec My Podcast Data
Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de Life Science Marketing Radio. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.
© My Podcast Data