Life after GDPR (Rick Dronkers)
Explorez tous les épisodes de Life after GDPR
| Date | Titre | Durée | |
|---|---|---|---|
| 06 Dec 2022 | GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? | 00:38:43 | |
Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. You can follow Petri on LinkedIn or check out his company website. Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-020/ | |||
| 04 Oct 2022 | Google Analytics is Legal and You Should Be Fine(d) with Robert Petković | 00:59:37 | |
Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking data privacy more seriously, and what stories and analogies help him convey the message. If you don’t already, you should follow Robert on his LinkedIn, on his Twitter, and check out his website. If you happen to speak Croatian, his YouTube channel is the place to be. Some of the resources mentioned in this podcast:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Full transcript available on our website. https://lifeaftergdpr.eu/episode-014/ | |||
| 06 Sep 2022 | Facilitating Data-Driven Decision Making at Adyen with Melody Barlage | 00:40:32 | |
Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam. If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout. In this episode we discuss:
You can follow our guest on:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our webpage: https://lifeaftergdpr.eu/episode-010/ | |||
| 25 Oct 2022 | GA4 in the EU with Romar Van Der Leij and Emma Gordon | 00:34:56 | |
Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective. Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter. Some of the resources mentioned in this podcast: Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-016/ | |||
| 31 May 2022 | GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen | 00:32:07 | |
Life after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analytics. Attendees: - Steen Rasmussen (Twitter) (LinkedIn) - Simon Vreeman (Twitter) (LinkedIn) - Petri Mertanen (Twitter) (LinkedIn) - Rick Dronkers (Host) Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value. Make sure you follow the show: https://twitter.com/lifeaftergdpr https://www.linkedin.com/company/life-after-gdpr And follow the host: https://twitter.com/rickdronkers https://linkedin.com/in/rickdronkers Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu website © Copyright 2022 - Life after GDPR is a brand of Data to Value B.V. https://lifeaftergdpr.eu/episode-007/ | |||
| 30 Aug 2022 | A Philosophical take on Personal Data with Hannes Kuhl | 01:03:32 | |
Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics. It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy! As of this episode, we will be releasing again on a weekly schedule. And in addition to that, we'll also release all new videos with a YouTube version included! Head over to our YouTube channel if you prefer video over audio. Full transcript available on our webpage. https://lifeaftergdpr.eu/episode-009/ | |||
| 15 Mar 2022 | Simo Ahava on Taking Control with Server-Side Tag Manager | 00:52:33 | |
Life after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog. If you want to step your game up and learn all about Server-Side Tag Manager, GA4 in BigQuery, and Web Browsers and Tracking Protections you should sign up for his courses. In this episode we discuss:
Some of the resources mentioned in this podcast:
If you want to learn more about our guest or our show, please visit the episode page at: https://lifeaftergdpr.eu/episode-002/ | |||
| 22 Mar 2022 | Cory Underwood on Browser Tracking Protections & App Tracking Transparency | 00:56:39 | |
Life after GDPR - Ep. 3 - Cory Underwood on Browser Tracking Protections & App Tracking Transparency In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics. Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics. In this episode we discuss:
Some of the resources mentioned in this podcast:
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| 07 Jun 2022 | Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden | 00:24:54 | |
Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more! This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022 The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ Attendees:
Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value. Make sure you follow the show: https://twitter.com/lifeaftergdpr https://www.linkedin.com/company/life... And follow the host: https://twitter.com/rickdronkers https://linkedin.com/in/rickdronkers Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the | |||
| 20 Sep 2022 | Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky | 00:51:54 | |
Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam. If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout. In this episode we discuss among other things:
You can follow our guest on: Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our webpage. https://lifeaftergdpr.eu/episode-012/ | |||
| 11 Oct 2022 | Taking Data Collection & Data Privacy Seriously, with Snowplow | 01:05:13 | |
Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow In this episode, I interview Jordan Peck from Snowplow. Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in MeasureSlack. In this episode we discuss:
Some of the resources mentioned in this podcast:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-15/ | |||
| 23 May 2022 | BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden | 00:27:06 | |
Life after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode with MeasureCamp founder Peter O'Neill and MeasureCamp Amsterdam organizer Martijn van Vreeden. If you're only here for the data privacy and GDPR content, don't worry: the next episode (also recorded live at MeasureCamp) has you covered! Just skip this one. If you've never been to a MeasureCamp before, hopefully this episode sparks you to go to one in the future near you! If you prefer video over audio, check out our YouTube channel where this episode is posted in full format including video. Video link: https://www.youtube.com/watch?v=0X9cKx8k7_8 https://lifeaftergdpr.eu/10-years-of-measurecamp/ | |||
| 10 Mar 2022 | Aurélie Pols on Google Analytics Rulings by European DPA's | 01:04:21 | |
Life after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and discuss ideas! In this episode we discuss:
Some of the resources mentioned in this podcast:
If you want to learn more about our guest or our show, please visit the episode page at: https://lifeaftergdpr.eu/episode-001/ | |||
| 24 May 2022 | Till Büttner about his learnings dealing with the GDPR | 00:30:21 | |
Life after GDPR - Ep. #6 - Till Büttner about his learnings dealing with the GDPR In this episode, I interview Till Büttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL. This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022. You can follow Till on Twitter and on LinkedIn We also mention the case study DHL published about their consent rate optimization project which can be found here: https://analytics.dhl.com/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort/?cid=Blog_podcast-lifeaftergdpr Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers {Episode Link} | |||
| 13 Sep 2022 | The Impact of Privacy Technology on Publishers with Paul Bannister | 01:07:17 | |
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model. In this episode we discuss among other things:
You can follow our guest on: Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu | |||
| 01 Nov 2022 | Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers | 00:27:11 | |
Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V. The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what should change in the future, what our clients should change and how to approach that. Make sure you follow Janus Visser on LinkedIn and Twan Lammers on LinkedIn. Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-017/ | |||
| 08 Nov 2022 | US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood | 00:57:40 | |
Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics. Links mentioned in the podcast:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-018/ | |||
| 12 Apr 2022 | Steen Rasmussen on The Future of Google Analytics | 00:54:38 | |
Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics. In this episode, we discuss:
Some of the resources mentioned in this podcast:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-004/ | |||
| 29 Nov 2022 | The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij | 00:49:21 | |
Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. You can follow Lisette on LinkedIn or have a look at her company Privacy Verified. Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. https://lifeaftergdpr.eu/episode-019/ | |||
| 21 Apr 2022 | Privately on Privacy: 4 Questions Every Organization Should Ask Themselves | 00:20:15 | |
Life after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yourself when trying to determine your next steps. Hopefully this is valuable to you! Please share your thoughts about this podcast format and the content via Twitter or LinkedIn. In this episode we’ll explore the following questions:
Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-005/ | |||
| 27 Sep 2022 | Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau | 00:58:17 | |
Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan. In this episode we discuss:
Some of the resources mentioned in this podcast: Make sure you follow the show:
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our website. https://lifeaftergdpr.eu/episode-013/ | |||
| 09 Mar 2022 | Trailer of the Life After GDPR Podcast | 00:01:51 | |
Please visit LifeAfterGDPR.eu to subscribe to the podcast --- In the life after GDPR podcast, we discuss digital marketing in a post GDPR world. As digital marketers, we've been focused on gathering more and more data to improve the digital experiences we create and optimize the algorithms we use to reach our audiences. In our enthusiasm. We might've forgotten about privacy. Now a paradigm shift is upon us. Our beloved tools and techniques are under siege from legislature like the European GDPR and privacy-enhancing browser techniques like Apple's intelligent tracking prevention. But instead of whining about these changes, let's focus on what we can do. In this podcast, we will explore the changes ahead of us by interviewing privacy experts, digital marketing practitioners, and software developers that are all working in this space. I'll be your host, Rick Dronkers and I've been helping companies capture digital marketing data for the last 13 years, implementing many analytics scripts and advertising pixels along the way. Over the last three years, I've been doing this as an entrepreneur with my company Data to Value, where we help companies during their marketing data, into business value. Because of our position as measurement specialists, the topic of privacy has always popped up, but has always been very complicated to help clients with. This podcast is essentially our way of learning and sharing our learnings with you, the listener, as we go. If you want to learn more about this podcast or any specific episode, please visit LifeAfterGDPR.eu and subscribe to our email updates so you won't miss a thing. Now let's dive in. | |||