Liberatory Business with Simone Seol (Simone )

In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral.

Meet the Garbage Post Challenge: 100 pieces of content in 30 days with only TWO criteria. That's it. No genius required. Just words + posting.

I'll share the jaw-dropping results thousands of people have experienced, and how exactly it works opens up the floodgates of your creativity and income.

Your brain will fight this challenge with everything it's got. And I'll teach you how to change those conditioned responses so that you can make breakthrough after breakthrough. 

Your magnetic marketing voice isn't going to fall from the sky. Let's speak it into existence. 

Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share a radical alternative: liberatory business.

• What if community care was the foundation of your business, not a "nice to have"?
• What if your well being, the well-being of the greater collective, and your profitability are not in competition?

Let me be honest. This path isn't simple. It's messy, complex, and demands our humility and courage. There are no perfect answers; only the willingness to ask better questions, and to live into courageous experiments.

Join me as we navigate this little-charted territory together. Whether you're struggling with ethical pricing, authentic marketing, or simply wanting your work to be meaningful in a topsy-turvey world — this conversation is for you.

In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your offer.

What if a business coach helps people create 5-figure months but she's been struggling to hit those numbers herself for the past year?

What if a financial consultant no longer feels good helping people with individual finances without also talking about civic action?

What happens when the offer you once loved no longer feels like something you can proudly stand behind?

While it might feel like you're just failing or confused, what's really happening is that the universe is sending you a message you've been ignoring. It is an invitation to something deeper, truer, and ultimately more powerful than what came before.

Your next chapter is calling. Pick up. 

"Should I be showing up and sharing my work if I don't have anything to sell yet?"

My answer is an emphatic YES.

Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest  mistakes you can make. By the time you have that "perfect" positioning or product ready to release, who is going to care? You'll be starting from scratch with no audience, no buzz, no invested supporters.

When you share your process from a spirit of generosity -- your unfinished thoughts, rough drafts, and learnings -- three powerful things happen:

1. You attract a community of people who become emotionally invested in your journey
2. You get real-time feedback that gives you 100x more valuable insights for building a sellable offer than "market research"
3. You create the perfect "business card" that markets on your behalf, creates connections and opens doors for you.

Doesn't matter if you even have a business or not. Doesn't matter if you don't even know what your 'thing' is, or how many fears you have. 

Stop waiting. Your work deserves to be seen NOW -- even (especially) while it's still evolving.

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Links:

Join Truth or Dare starting March 20th, and I'll help you make the biggest moves to get the fastest results while building the emotional architecture to consistently choose courage over fear.

Austin Kleon's book Show Your Work

I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or Dare. 

This episode features an audio excerpt from the Pre-game Workbook — the part most business programs completely ignore.

We’re talking about a concept that will change how you see yourself and your work forever: the difference between your profession and your artistry. 

Your job title? Irrelevant. 

Your latest pivot? Not the point. 

Your artistry? That’s the unshakable through-line that makes your work matter.

Let me show you how to find it.

Inside this Episode, I talk about:

• How your artistry (and yes, you have one, I promise you) is the hidden force behind everything you do... even if you don’t see it yet.
• The critical mistake most entrepreneurs make when they confuse their profession with their deeper purpose.
• How anchoring into your artistry makes boldness effortless (instead of a constant struggle to “be brave”).

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Want More? If this episode resonated, Truth or Dare is for you. It’s not about forcing yourself into scary action. It’s about deeply aligning with your artistry so that every step forward feels inevitable. Registration is open right now — come join us HERE.

I've been nervous to say this so far, but here goes...

Some of the biggest frustration I feel comes from watching people who are already "established."

Because I know there's MORE there.

(And deep down, they know, too.)

In this bonus episode, I talk about how the comfort of "what's working" can be the exact thing that holds you back from your biggest work and soul-transformative impact. 

If you're ready to leave the safe zone and into your true calling, I invite you to join me in Truth or Dare. 

I'm trying something new!

I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. 

On this episode, we explore questions like:

• What do I do when the work I do feels frivolous when so many people in the world are in trouble?
• How do I show up on social media when I don't even want to look at other people's stuff?

My clients have graciously given me consent to share these conversations with you. It is my hope that they will give you insights, "aha" moments," and breakthroughs on similar things you've been struggling with.

If you'd like to be part of these conversations, I hold these live calls weekly inside HOME, and our community is always open for you to join. Come bring your questions and experiences to our next call! You can learn more here.

Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.

Listen to hear more about:

• How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and extraction
• The "cancer" metaphor that reveals why all healthy growth in nature has limits, and what this means for your business
• Three dimensions of ethical growth that create a holistic approach to business: upward growth with limits, lateral growth, and downward growth
• How anchoring into natural cycles makes sustainable business effortless (instead of a constant struggle against burnout)

It's not about forcing yourself into endless expansion. It's about tending to your inner and outer ecosystems and deeply aligning with natural cycles.

Yes, building "know, like, and trust" matters in marketing... 

,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!

Listen to hear more about:

• How "know, like, and trust" is actually created in both consumer products and personal services
• When you actually need to build relationships, as opposed to having a product that sells itself
• The difference between authenticity and "performing intimacy"
• Why it's worth it to build relationships with people who care about YOU, beyond the transaction

Let's about what to do when people copy your work — ouch!

Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance.

Listen to hear more about:

• Why your best ideas will get copied — and why that’s not the end of the world
• How to stay grounded and creative without policing or obsessing over idea theft
• Three mindset shifts that help you stay focused on your growth and integrity
• A new way to think about intellectual work — less like “property,” more like shared lineage

I'll help you to reclaim your power, tend to your creative brilliance, and build something no one can steal — because it lives in how you show up, not just what you say.

I'm diving into one of the most overlooked but critical issues in online business: incongruence.

This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

Listen to hear more about:

• The three stages of incongruence that show up at every level of business — from early growth to long-term success
• Why your audience picks up on energy that doesn’t match your words — and how that creates resistance and disconnection
• How unconscious fears around worth and validation get wrapped up in your marketing — and what that does to your message
• A more grounded, whole, and sustainable way to market — one that builds trust, connection, and real momentum

This conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.

This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.

Listen to hear more about:

• Why modern marketing is built on insecurity — and how we got here
• How to spot incongruence in your own business without shame or blame
• What I call “the third way”: a path that’s both soulful and skillful
• Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines
• What to do when things aren’t working — even when you’re doing everything “right”

This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.