Leverage Your Podcast Show (Lyndsay Phillips)

Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. 

He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing. 

Join me as I share some potential reasons why podcast guests may not promote their episodes

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people.

Main Questions Asked:

• What is Wavve?
• How do you find the right clip to share?
• How tech savvy do you have to be to use Wavve?
• Has anyone used Wavve for other applications?
• Are there any mistakes you see that we shouldn’t do?
• Do you have any Instagram tips?

Key Lessons Learned:

Podcasting And Video

• Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone.
• Tech is making growing an audience with podcast easier than ever.
• Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media.
• Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
• Use the analytics the social platforms provide to understand where you should be spending your time.
• Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
• If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
• Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages
• Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
• People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.

Wavve

• Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
• Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
• Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
• If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
• Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
• Wavve templates allow you to match your branding. You can customize the position of the images and text.
• Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
• Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
• When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
• Make sure your design is clear and accomplishes your goals for what you want the listener to do.

Final Tips

• Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started.
• Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Wavve.co

iqta.gs

Wavve on Instagram

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it’s a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I’m going to share what makes a good swap, how to pitch, and how to create collaborations in the process. 

🤝 Learn how podswaps can benefit your podcast and business

🤝 My podcast swap checklist (so you are strategic with your swaps)

🤝 My 4 step Podswap Pitch Process

🤝 Mistakes to avoid when pitching

🤝 What to ask during your collaboration calls and interviews

🤝 What you MUST do after the interviews to tap into eachothers audiences

🤝 How to further the collaboration for more opportunities and business growth 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales? 

Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any. 

Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider. 

I have sales expert and author Joe Pallo on my show to share why referrals are more important than the sale, how to ask for a referral and how to reach out to the referrals (with silver bullets) that help you gain rapport and sales.  He shares…

💸 How shifting your mindset and treating referrals as a sales themselves will boost your results

💸 How to overcome the hesitancy of asking for referrals

💸 Get more ‘yeses’ with a script and ‘silver bullets’

💸 Tips on building rapport that you likely haven’t heard before. 

💸 Ways to use podcasting to build stronger relationships that fuel your referral machine 

💸 Strategies for overcoming the objection of 'call me back after the holidays'

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Tracey Marks. Dr. Tracey is a highly skilled and experienced psychiatrist who helps her patients restore joy and balance in their lives using the most up to date treatment strategies and the highest quality of care. She specializes in sleep related problems and has appeared on CNN and HLN.

Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.

In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.

In This Episode

• (01:12) The importance of call to actions

• (03:13) Difference between hard and soft call to actions

• (05:49) Having a clear and concise call to action

• (08:32) The power of suggestion

• (09:34) Ninja call to action

• (10:38) Tips on where to strategically place call to actions in podcast episodes

• (14:13) Using tips of the week as a way to promote products or services

• (15:59) Using reviews as content and call to actions

• (18:40) The wrong way to ask for reviews 

• (22:07) Tips for making it easier for listeners to take action

• (27:36) The benefits of directing listeners to a website to learn more about the podcaster

Podcasting and businesses are built on relationships, and today I want to share with you Nancy Matthews One Philosophy, a way to treat everyone as ‘the one’. A philosophy that can improve your podcast conversations, customer service, foster greater connections and partnerships and simply make the world a better place and create a positive environment for growth.  

I sit down with Nancy Matthews, founder of the Women's Prosperity Network and author of "The One Philosophy", to explore a powerful approach to communication and relationships that can transform your personal and professional life. Discover how to be truly present, listen deeply, and treat everyone you meet as "the one", opening the door to unexpected opportunities and deeper fulfillment. Get ready to rethink how you show up in the world and start creating a better life for yourself and humanity.

• How to treat everyone you meet as "the one" and how it impacts your connections 

• The 6 guiding principles of The One Philosophy and how to apply them to your podcast and business. 

• How to stay grounded and present, even when life gets chaotic

• How the The One Philosophy can enhance your podcast guest/host experience and lead to more opportunities.

• How the One Philosophy helped the Women’s Prosperity Network expand and flourish

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Today we are chatting with Rob Greenlee who is VP/Head of Partnerships at VoxNest.com and Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, and former Content and Business Manager, Podcasts/TV at Microsofts Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast – His rap sheet is long my friend so CLEARLY he knows his stuff when it comes to podcasting. Today I want to focus on analytics and podcast success tips.

• Podcasting is wildly successful and popular – for someone starting out now – what types of goals should you have going into it?
• I know that Voxnest helps you track your analytics, along with Spreaker - what analytics should we be looking at?
• How do you measure the success of your show?
• What expectations should we set as podcasters?
• Where should we publish our podcasts – which are the top directories?
• What is the magic or strategies that will help a show be successful vs flopping and getting no traction.

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice. 

• How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement.

• Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group.

• Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators.

• Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution.

• Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

In this episode, I interview the incredible Dr. Carri Drzyzga, a well known international practitioner of functional medicine. Throughout this episode, Dr. Carri informs our listeners of one of the most commonly dealt with problems that our society faces today: Fatigue. Dr. Carri shares with our listeners the story of how she dealt with chronic fatigue herself and how suffering from it convinced her into trying different techniques to gain insight into how she could fix it. Tune in today to hear how you can begin to break down your fatigue and how you too can boost your overall brain health!

I am super thrilled to be speaking to my favorite marketing expert, author, speaker and sought after dream business coach Jim Palmer. He’ll be sharing his thoughts on investments so you can get closer to your 6 figure dream business.

• So many people have a fear of investing in their business – what holds us back from taking this investment?
• What is microwave mentality and why does it hold your business back?
• What are the best ways to invest in your business to get further ahead and closer to your goals?
• When do you know you are ready to take this leap?
• How can mastermind programs help you meet your goals faster?
• How does inaction harm your business more than taking the wrong action?
• What are qualities of high achievers?

Jim Palmer is a marketing and business building expert and host of Dream Biz Coach TV and Dream Business Radio. He is known internationally as ' The Dream Business Coach' as well as 'The Newsletter Guru'- the go-to resource for maximizing the profitability of customer relationships.

Jim is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Dream Business Mastermind and Coaching Program, the Dream Business Academy, The Newsletter Guru’s Concierge Print and Mail on Demand, and Success Advantage Publishing.

He is the creator of the Magnetic Attraction and Retention Training Program (MARS), Double My Retention, How To Sell From The Stage Like A Pro, Dream Business Radio, and Dream Biz TV.

Jim is the internationally-acclaimed author of:

• The Magic of Newsletter Marketing: The Secret to More Profits and Customers For Life
• Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More
• It’s Okay To Be Scared, But Never Give Up: A Book Of Hope And Inspiration For Life and Business
• The Fastest Way To Higher Profits! 19 Immediate Profit Enhancing Strategies You Can Use Today
• Stop Waiting For It To Get Easier: Create Your DREAM Business NOW!
• DECIDE - The Ultimate Success Trigger
• Just Say Yes: Create a Dream Business and Live Your Dream Lifestyle

Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business.

Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success.

Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat Serendipity, and Toby the marketing dog. Jim and Stephanie love to kayak, travel, and spend time with their family.

Connect with Jim on Facebook, Twitter, Google+, LinkedIn ®, Pinterest, and tune into his Web TV show and weekly podcast.

www.getjimpalmer.com

www.dreambusinessacademy.com

I am super thrilled to be speaking Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.

• How do you become an influencer?
• What should your goals be?
• How does media coverage help your business?
• How to get started so you can get media attention?
• Some of the mistakes people make when trying to get into the media?
• Press release is not the answer to media coverage – why?

Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.

These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more.

She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales.

Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.

To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration.

Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.

Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media.

Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy.

www.borntoinfluence.com/checklist

www.borntoinfluence.com

Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results  using podcast show notes. I’ll share why, what styles you can create and what to include. 

One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!

In this week's podcast of Smooth Sailing Online Support, Lyndsay Phillips interviews Justin Christianson, President and co-founder of Conversion Fanatics, speaker, entrepreneur and #1 Amazon Bestselling Author of Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing.

Today we are chatting with financial expert Todd Tresidder, who raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on FinancialMentor.com. Todd will be sharing his ‘scientific’ approach to 7 steps to 7 figures.

Here is what I asked Todd:

• You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how?
• Why do so many fail at creating their wealth?
• What are the most important financial questions you should ask yourself?
• You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like?

Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course

Are you a podcast guest struggling to make the most of your appearances? Do you feel like you're just answering questions instead of creating an engaging experience? In this episode, you'll learn from expert podcast guest Steve Brossman how to captivate hosts and audiences. 

Discover the secret to being "the prize, not the professor" and leveraging podcast guesting to grow your business in powerful ways. Don't miss Steve's proven strategies for building relationships, guiding conversations, and turning podcast appearances into profitable opportunities.

• How to create engaging relationships with podcast hosts and listeners to maximize the impact of your guest appearance.

• Strategies to position yourself as the "prize" rather than just the "professor" when guesting on a podcast.

• Tips for guiding the conversation flow and direction during a podcast interview to provide the most value.

• The importance of the pre-interview chat to explore collaboration opportunities.

• Techniques to monetize your podcast guest appearances beyond just driving traffic to your lead magnet.

• The power of storytelling and using a "bankable story" framework to make your message more compelling.

• Mindset shifts to treat every podcast guest opportunity as a $20,000 potential, regardless of the show's size.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Kurt Elster. Kurt is a senior ecommerce consultant and the founder of ecommerce agency Ethercycle. He is the author of Ecommerce Bootcamp and the host of the Unofficial Shopify Podcast.

Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Janet Taylor. Janet saves businesses and clients time and money by helping them organize and streamline their operations and life.

Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette

• What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need?
• What outlets work best for starting out?
• What are some tools to help us get featured?
• When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help?
• What’s newsjacking and how can that further you in the media sphere?
• What has the term fake news done to the credibility of media?
• What is your take on paid media.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.

http://www.swiftkickshow.com/

www.facebook.com/swiftkickshow

Emilie is a full throttle leadership coach and team culture creator and founder of Shoop Training and Consulting. She recently joined Dale Carnegie as a business development consultant and trainer and is a proud member of Forbes Coaches Council as well as a regular contributor to Forbes.com.

We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease.

• Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time!
• You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus?
• Is a book outline crucial and what are some do’s and don’ts?
• Where do many entrepreneurs go wrong when writing a book?
• What is the easiest way to break down the process, as it feels so overwhelming?
• How can we outsource help?

It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.

You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret?

I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Dr. Michele Summers Colon. Dr. Michele is the author of Body Wisdom. She is also an entrepreneur, speaker and holistic podiatrist in Southern California.

Brenden Kumarasamy discusses how to master your public speaking skills to crush podcasting as either a podcast host, podcast guest, or both.

Today we are chatting with one of the top 100 productivity experts to follow on Twitter, Nancy Gaines who will share her best productivity tips so you can be more profitable in less time!

Here are the questions we covered!

• How is NOT being super productive and dialing that in, costing us money?
• What are some ways, we as entrepreneurs ‘max’ out our revenue capacity?
• What is holding us back from earning more money in less time?
• What is your favorite strategy to scale our business?
• Many entrepreneurs are growing a team but are still doing WAY too much in their biz -how can we battle that?

Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 75 countries. Her passion is compressing the time it takes for entrepreneurs to get profitable because ‘slow and inefficient’ drives her nuts!

http://www.nancygaines.com/
http://www.nancygaines.com/pass

Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.

Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He’ll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.  

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad.

• How is the research you do before you guest on a show crucial?
• How can the pitch and your one sheet affect the quality of shows you get on?
• What are 3 mistakes that guest podcasters often make?
• Why is analyzing results from the podcasts so important?
• What can you do AFTER the recording to boost conversions and exposure?

Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.

www.thetalentsquad.com/smoothsailing

Do you want to guest on more podcasts but aren’t sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don’t have the bandwidth?

This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.  

Here’s what we covered: 

• The role of outsourcing and VAs in managing businesses effectively.

• Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies.

• Overcoming challenges in guesting on podcasts and standing out in pitch emails.

• Hiring and managing VAs effectively, focusing on skill, attitude, and communication.

• Onboarding processes and the importance of setting VAs up for success.

• The importance of building a strong team through outsourcing for business growth and scalability.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you're feeling frustrated and stuck, constantly churning out podcast episodes without seeing any significant income from your efforts, then you are not alone! Despite your hard work, your current approach to podcast monetization may be falling short, leaving you wondering why your audience isn't responding to your affiliate marketing efforts. Instead of the desired result of creating a profitable income stream, you may find yourself struggling to attract affiliate partnerships, failing to understand your audience's preferences, and missing out on potential revenue opportunities. But fear not, there are effective strategies and insights available that can help you turn things around and finally achieve the financial success you deserve.

In this episode, you will be able to:

• Gain a fresh perspective on how to transform your podcast platform into a money-making machine.

• Foster winning partnerships with affiliates, amplifying the potential of your podcast success.

• Learn how to showcase your products and services in a classy and non-aggressive manner while staying authentic to your podcast's voice.

• Discover the potency of recommendations and resources in propelling your affiliate marketing ventures.

• Deepen your understanding of the affiliate marketing industry, bestowing you with insights that will keep you ahead of your competitors.

Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional.

Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada.

He has delivered talks throughout North America on cultivating the sales mindset.

Main Questions Asked:

• What do you consider the characteristics of a good salesperson?
• Where does the sales mind-set come in?
• What do you consider social selling?
• What do you attribute your success to in LinkedIn?

Key Lessons Learned:

Sales

• Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day.
• A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today.
• Sales are the means to acquire the skills of the entrepreneur.
• Many people struggle because of their preconceived notions of what selling means.
• Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you.
• Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you.

Mindset

• There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”.
• Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress.
• Changing your mindset can bring your life more happiness at the same time as make your sales process easier.
• Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions.

LinkedIn

• After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used LinkedIn as a way to network with other IT consultants after learning about them personally.
• Later on, LinkedIn became a publishing platform for Chris and allowed him to start giving value to the people who would later on become his network.
• Chris has seen that posts have been the most effective effort that he has been putting in, many of which are focused on sharing the multidimensional aspects of his personality. It helps to show yourself as a person who is relatable and not just aa brand.
• Creating a nice flow and congruity between your LinkedIn profile and your website is a good way to generate leads.
• LinkedIn groups are hit or miss at this point.
• People are on LinkedIn to promote themselves but they also bring the other aspects of their life and the problems they want to solve. It’s not always about professionalism, there is space to connect.

Final Tips

• Sales doesn’t have to be salesy. If you change your mindset towards sales, it can be your greatest tool for growing your business.
• When it comes to personal branding, don’t be afraid to share the other aspects of your life.
• LinkedIn is for more than just your resume, try connecting with people on a personal level first.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

The Greatest Networker In The World

Mach 2 With Your Hair On Fire

LinkedIN Success

Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects.

So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Samantha Lee Wright, podcasting expert, author, and host of the world’s #1 essential oils podcast, talks about how to create a podcast studio on a shoestring budget. Learn why you shouldn’t obsess over gear, what to consider when picking a new microphone, how to improve the audio quality of your recording space, microphone and software – as well as what to focus on when you’re just getting started.

Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers.

Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.

WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast! 

I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way. 

And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover

• What processes were too complicated and forced me to let go

• What advances and changes in the industry I had to ‘run with’ and learn fast

• How turning to video made changes to my podcast AND my biz in the most amazing way

• Limiting beliefs I had to overcome (and that you can too) 

• Strategies that worked and didn’t work

I hope you find them useful! It’s been a ride - and one that I plan on continuing for a long time! 

Take a listen and celebrate with me! 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters. 

I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.

A Taste Of What Is Covered: 

• How Qigong principles can enhance a speaker's energy, presence and connection with the audience. 

• How aligning passion, presence and power to help you inspire and motivate your audience

• How to craft compelling stories that emotionally engage audiences. 

• Tips for overcoming stage fright and setting intentions before speaking engagements.

• Harnessing energy and charisma for powerful speaking engagements.

Key Moments:

00:03  Intro to Qigong

04:12  The Power of Energy in Public Speaking

10:39  Storytelling to Connect with Your Audience

14:27  Tips for Engaging Your Audience

19:07  Creating a Powerful Presence On Stage

29:36  Tips for Effective Communication and Connection

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews chef Allison Schaaf. Allison is the founder of the meal planning website Prepdish.com. Allison has been featured on other great podcasts like Entrepreneur on Fire, Smart Passive Income, and Food Blogger Pro.

Today we are chatting with the Tabitha Carro, creator of Smartphone Marketing School and rock star entrepreneur teaching marketers smartphone design techniques to build their biz online and she will share how to curate beautiful Instagram posts.
So Let’s set sail
---
Welcome aboard name –

• I love the concept of building your biz and doing your online marketing right from your phone (and potentially couch)... I see you have 10K followers on IG -what is it that you love so much about Instagram
• How can business owners grow their following on Instagram?
• What are your favorite IG apps and tools?
• What are stories and how can you use them?
• What are the best apps to have for creating visually appealing stories for Facebook and Instagram?

For 13 years, Tabitha Carro was an elementary school teacher who ran her own curriculum design business on the side. But after discovering her passion was helping fellow business owners, she left the classroom and turned her side hustle into a full-time business. In May of 2016, Tabitha created the Smartphone Marketing School (a blog and membership site) to share her smartphone design techniques with fellow online marketers. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Tabitha can either be found in South Carolina with her husband and Yorkie-Poo or on the road in their RV travel van.

https://tabithacarro.com/
https://tabithacarro.com/home-page/
https://tabithacarro.com/couchhustlers/
https://www.instagram.com/smartphonemarketingschool/

Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform.

I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships. 

You will learn:

• How to optimize your LinkedIn profile to make a great first impression and attract the right connections.

• The difference between LinkedIn connections and followers, and the importance of building a network of connections.

• How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions.

• Strategies for finding and targeting the right prospects on LinkedIn using advanced search features.

• The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach.

• The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:

• With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
• Where to start, and who can help? What is an SEO Strategist vs a specialist?
• What foundational things should we start with to improve our SEO?
• What is link building?
• Why do you say that organic traffic is dead?
• I mean how do you even know HOW you are doing in the marketplace?
• But there are changes in the industry correct that we need to be aware of?

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

https://www.cardinaldigitalmarketing.com/

Other shared resources:

Moz.com

SEMrush.com

Upwork.com

I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize. 

I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more. 

We cover: 

• The evolution and challenges in the podcasting industry including technology, advertising and content. 

• What types of businesses have emerged since podcasting exploded

• Tips on navigating the business of podcasting 

• How to define success in podcasting 

• The relevance of video in podcasting and the pressure to optimize content

• Advice on navigating the podcasting industry and knowing what resources are at your fingertips

• How Sounds Profitable can serve podcast related businesses and podcasters 

• How research on the industry can provide info on advertising and listener behavior 

• What the Brands In Audio directory is and how to get involved. 

Head to https://LeverageYourPodcastShow.com to read the blog

Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. 

In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).  

Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.

You will learn:

• How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.

• How to align your mindset and actions for consistent, sustainable podcast success.

• Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.

• The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.

• Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.

• A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.

• How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Membership Mastery CEO Ryan Carruthers discusses how to use your podcast to build a profitable membership program. Listen to hear about the different types of membership programs you can launch, the benefits of having a podcast as a membership site owner, and how to leverage your show to get new members.

Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives.

He is also the host of the top-rated Side Hustle Show podcast.

Main Questions Asked:

• What is Side Hustle Nation and what does it mean?
• What was your main goal?
• What made you start your podcast?
• What is the Listener Pyramid?
• What are some of the biggest mistakes you’ve seen?
• What are some great ways to convert listeners to subscribers/raving fans?

Key Lessons Learned:

Side Hustle

• A side hustle is a job or gig that you can do outside of your day job to make some extra money.
• Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
• “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.”
• Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus.
• One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.

Podcasting

• Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
• He started off with very inexpensive equipment and free tutorials to figure out the process.
• Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
• Once you get going, the algorithm takes over and makes it easier for people to find you.
• Everyone starts from scratch and there’s value in every episode.
• You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is.
• Make your podcast too good not to share.
• A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
• Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
• Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
• Don’t start a business around a passion, start around a skill and it will turn into a passion.

Listener Pyramid

• The base of the pyramid is strangers, people who have never heard of you.
• Listeners are the second tier, people who listen to your show at least once.
• Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
• Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
• Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.

Final Tips

• Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
• Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

SideHustleNation.com

Side Hustle Podcast Show

Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.

As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends.

The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results.

But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered.

• Why podcast hosts should create a comprehensive guest promotion process and toolkit.

• How to leverage LinkedIn for faster business growth and audience engagement.

• The importance of publishing podcast guest appearances on your personal website.

• Why building genuine relationships matters more than transactional podcast interactions.

• How to weave strategic call-to-actions into podcast content for lead generation.

• Why YouTube and shorts can dramatically increase your podcast's visibility and reach.

• The critical strategy of carefully vetting podcast and speaking opportunities for alignment.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. 

There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.

I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns.

• You call it the science of FB Ads – how so?
• So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so?
• What should our goals be while creating FB Ad campaigns?
• Is it better to be general or specific in your targeting?
• How do we test and how does it optimize your campaigns?
• Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)?
• What is a trend right now you are seeing in Facebook Ads right now?

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads.

Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars).

Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months.

She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results.

Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

www.SuperSpicyMedia.com

http://www.thescienceoffacebookads.com/

coupon code letssetsail 

Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results. 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Amit Kukreja talks about the exciting new platform for audio creators called Audea and how it can revolutionize the way people discover your podcast. Learn how Audea gets your content in front of more people and why it could become the YouTube for podcasters that we’ve all been waiting for.

Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and what to do to increase downloads and listener retention.

I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth.

• We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is.
• What do you say to those skeptical about hypnosis.
• Do you have to be in the room with a client?
• What do you consider a peak performance state of mind and how can that support business growth?
• You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little?
• How can someone tell if they are not in peak performance and thus might need help creating it?

Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand.

As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use.

Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back.

Jason’s process isn’t magic, the results can be magical.

https://jasonlinett.com/

www.worksmartbusiness.com

https://www.instagram.com/jasonlinett/

https://www.facebook.com/jasonlinett

https://twitter.com/jasonlinett

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!

• Why are online courses such great business growth tools?
• Where do you start – a course outline then create the content?
• What online course platforms are your favorites?
• What are 5 mistakes entrepreneurs make when creating online courses?
• Can you share a few secrets on how to make online courses engaging?

Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.

Get a FREE Course Outline and other FREE Resources at:

www.thecoursewhisperer.co/smoothsailing

I’ve seen so many people want to launch a podcast or start guesting, but then don’t. They procrastinate. And one of the biggest reasons is due to fear or limiting beliefs. I felt the same way before I launched my own podcast years ago! 

I chat with Jim Palmer, the Dream Biz Coach, who pushed me to JUST SAY YES - and I’m so glad he did. He’s amazing at helping entrepreneurs get over their fear and take action. Here’s an overview of our conversation.

I was delighted to have the opportunity to sit down with the Founder and CEO of “Interview Connections”, Jessica Rhodes. Jessica also hosts the hit internet TV show: Internet Connections TV, the “Rhodes to Success Podcast”, and is the Co-host of “Podcast Producers”: a 10 Episode series on iTunes all about “how-to” create a podcast. Along with all of these feats, Jessica is a guest speaker at the Awesome Dream Business Academy and has also shared the stage with an assortment of experts at The Podcast Movement and Podcast New England. Needless to say, Jessica is an expert of all things “Podcasting” and really breaks down the elements of starting and having an amazing podcast show specifically for you! Tune in today to discover all of her expert tips on Podcasting!  

What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for. 

I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed. 

HOW? Being intentional with your podcast topics and doing some back end research…

• Discover HOW to be more intentional with your podcast (or content) topics.
• I’ll share HOW to find out WHAT your audience is searching for so you can deliver podcasts they are waiting for.
• I’ll share how to see what is resonating and performing well for your competitors, so that you too can rank for those topics.

Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!

LinkedIn Expert Anthony Jones helps people build their personal brand on LinkedIn. With almost two decades of experience in the digital marketing space – with Ducks Unlimited and now with his own company – he has been able to tap into LinkedIn to get, among other things, an impressive number of views on his content. Learn why you should focus on posting original content on LinkedIn, how you can get exposure and profile views in just a few minutes a day, and how to promote your podcast content on the platform.

We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems.

• Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently?
• What is holding us back from achieving more?
• Why you shouldn’t restrict your marketing budget?
• What is considered an irresistible offer and how to we figure out what that is?
• If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are.

Johnson Emmanuel is the founder and head of growth, Clients Attraction.

They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.

Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.

He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’

https://clientsattraction.com/

https://johnsonemmanuel.com/premium-4/

We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy!

• How can we tell if our site is ‘SEO Healthy’?
• Meg shares her 3 step health check.
• I’ve heard of a website and SEO audit, what can they reveal?
• Do we need to do anything different or special for podcast posts?
• What are your favorite SEO Tools and why?
• What changes do you see coming through the pipes in 2019?
• I love that you have on demand courses, can you share a bit of that?

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.

https://clappingdogmedia.com

https://clappingdogmedia.com/seo-made-simple/

2 great tools shared are www.semrush.com and www.kwfinder.com

You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits. 

Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structured and engaging virtual summit that will help you achieve your goals. 

• How hosting virtual summits helped multiply Jay’s e-list and business

• The strategies he used to host summits that generated thousands of leads and profits

• What you need to start your own summit (and how to decide if you are ready)

• Lessons that Jay learned (that you’ll want to avoid) so it’s not a flop 

• How to find speakers for your summit, align topics and create a stellar experience for the attendees

00:03  How virtual summits helped a marketing coach recover from a setback

04:18  Two C’s that lead to stellar results for your virtual summit 

08:24  How summits help build relationships for your business

13:15  How to leverage virtual summits to build your email list 

27:00  If you should have your summit free or paid, and if you should charge speakers

33:08  How to create an engaging and profitable event 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

David Ehrlich is the Director of Publisher Success at AdvertiseCast and the Founder of PodGo.co, which was acquired by AdvertiseCast. Listen to learn about how to get started in podcast advertising, including the myths and misconceptions you shouldn’t believe, the different types of podcast ads, and the advantage you may have by hosting a “small” podcast.

It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Michael O’Brien. Michael spent 22 years in the global pharmaceutical industry, as the founder of Peloton Coaching and Consulting he helps business owners and executives become the B.E.S.T. version of themselves.

In this episode of Sailing To Success, host Lyndsay Phillips interviews Aaron Hoos, a writer, copyrighting strategist and expert on sales funnels. Aaron’s first book is “The Sales Funnel Bible: How To Generate More Leads, Turn More Of Them Into Customers, And Do It All Faster, Easier, And For More Profit.” In this show Aaron offers great tools and strategies that people can use immediately in their sales letters, landing pages and copyrighting.

Kay is a nationally-recognized Business Coach and Consultant and Bestselling Author. She draws from her own experiences and struggles in life and in business to inspire others and to make a difference in their life.

She specializes in helping coaches, consultants, and other service professionals, to Grow their business with the right Systems and Strategies to put their sales and lead generation on autopilot so they can turn their passion into a profitable and successful business. This includes their online marketing, lead generation, customer acquisition and business management strategies. Kay helps them not only make sense of all the different tools, strategies and resources that are available, but also helps them choose and implement the right strategies for their business needs.

Kay has been featured on CBS, NBC, ABC, FOX and other media outlets and she truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and achievements.

Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn’t have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

He is the author of “Total Activation: The 5 Step Fitness Mantra”. It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

In connection, Nitin has created a skincare and nutrition line – products that work in synergy to activate the best version of you (www.totalactivation.com). Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We’re now happily providing nutrition and skincare products to customers in 7 countries.

As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR (www.intouchemr.com), which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

From being a penniless immigrant to a licensed physical therapist, who earns his millions mainly through entrepreneurship, in just 15 years, Nitin has shown resilience and hard work actually pays off.

Want to get on more podcasts this year, what about media presence or speaking at events or conferences but aren’t sure how to pitch yourself? 

Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast.  This is where Ron Story Jr (of PitchDB) comes in…

Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB, helps people compile lists and effectively pitch themselves to appear on podcasts, in the media and at conferences.

Ron shares the story of PitchDB and his best hacks for creating lists, pitching (and hearing YES!), and getting more visibility and opportunities.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Ben Seigle. Ben is the owner of Versa Studio, he manages branding projects for his clients and specializes in the Expression Engine CMS. Lyndsay and Ben discuss how branding and web design intersect in business.

In today's episode of Sailing Success Online Support's Podcast, Lyndsay Phillips interviews Diane Gardner, best selling author of five books, speaker, tax coach and owner of Adept Business Solutions. She saved her clients over 503.000$ in tax payments and we are going to discuss some tips on how you can start doing the same in your own business.

You’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing tips to convert your listeners to leads.

Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Heather Ripley. Heather is the CEO and Founder of Ripley PR, a global public relations agency specializing in franchise, construction, manufacturing, and other B2B industries.

I was honored to sit down with  Stephen Christopher; CEO and founder of Seequs Marketing Technologies.  Seequs Marketing Technologies is a company with expertise in all areas of business, but prides themselves on specializations in SEO and Pay Per Click.  Stephen strives to have Seequs be the best online marketing firm in their industry.  Today’s episode is all about web design!  Stephen lets us in on his secrets and even shares a few tips in tricks in getting your website in tip top shape and optimized for success!  Don’t miss this episode; tune in now!

Part of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly paid authority by raising their rates. So I had Founder of Empire Life Allison Ramsey on my show sharing how she scaled her business and how we can raise our rates to achieve our goals.

In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting. 

Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging. 

Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.

00:06:27 - Challenges in Messaging
00:11:36 - Finding the Right Balance
00:15:45 - Importance of Podcast Naming,
00:17:34 - The Importance of Clarity in Podcasting
00:18:14 - Finding Yourself in Podcasting
00:20:09 - The Importance of Truth in Messaging
00:25:14 - The Role of a Message Therapist

I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael.

• How do you know your business is ready to use the strategy of automated sales funnels?
• How do automated funnels help grow a business?
• What types of funnels do entrepreneurs typically use the most?
• How does funnelytics help master our funnels?
• Why do users love it so much?

Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.

He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.

https://funnelytics.io/

http://thediaproject.com/

So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art.  Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps? 

I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Gretchen Bruener. When Gretchen first started as a speaker, it took enormous amounts of time and effort to learn how to get speaking opportunities, but it paid off. She has spoken nationally and internationally, appeared on San Diego's TODAY show and other local TV programs, and was featured on the front page of the travel section of America's seventh largest newspaper as well as in PARENTS magazine and on KPBS radio.

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.

🎙️ How to get booked on high end podcasts and the impact it can have for your visibility

🎙️ What makes a good podcast guest and what mistakes to avoid

🎙️ How to craft compelling stories that resonates with the audience

🎙️ Niche targeting 

🎙️ How to leverage your interviews for collaborations and partnerships

00:00  Intro

03:44  Elite Podcasts and Audience Research

10:14  Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility

18:18  Using Podcasting For Networking Opportunities 

22:23  Qualities of a Good Podcast Guest and Crafting a Compelling Story

26:28  Mastering the Art of Podcast Guesting Tour Marketing

29:40  Building Meaningful Online Relationships 

33:08  Tips For Pitching Podcasts

Head to https://LeverageYourPodcastShow.com to read the blog

>>>> Get this FREE Guide 7 Checklist For 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales

https://www.leverageyourpodcast.com/guest

Today we are chatting with serial entrepreneur, author and Creator of Recurring Revenue Revolution, & co-founder of JV Insider Circle Milana Leshinsky. She’s going to share how to use simplicity as a growth strategy. 

I ask her these questions:

• What is simplicity entrepreneurship and what does it mean?
• Who should pay attention to simplicity entrepreneurship?
• How do you know if you need simplification?
• You talk about simplicity as a growth strategy – how can simplicity help you grow your business?
• How do you move towards simplicity in your business? Share some tips that someone can implement today.

Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.

Today we are chatting with Lean Production expert Jason Burt who shares how to use the lean manufacturing strategy developed by Toyota to drive growth and profitability. 

• What is lean consulting and what would that mean to a business owner?
• Who do we get out of the ‘doing’ mode and make improvements in our business?
• How can the lead strategy help a business owner?
• How do you use the scientific method and test to make improvements?
• How can we manage our workload to create growth and profitability and remove some stress?
• How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches.

Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet.
Free Guide – Should I start a lean journey:
www.ehiipconsulting.com/sbg

Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR.

• Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach?
• TeeJ bust myths about tv media attention!
• What do you need to even be considered for TV media – what groundwork or assets do you need?
• If there is one thing we can do RIGHT NOW to get media attention?
• What can this type of media do for your business (besides make you look like a celebrity)?
• What are the first steps one needs to take to get started to achieve this kind of media attention?
• Dream national but act local – what does that strategy mean?
• Is there a right or wrong way to pitch?

Tee J’s street cred:

As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno.

Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie.

Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents.

Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer.

My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count.

http://iamanoisemaker.com/

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. 

You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. 

Here’s a taste of what you’ll learn

• How to build a relationship with your audience.

• How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions 

• Ways to monetize your podcast beyond just ads and sponsorships

• Why defining a specific, narrow target audience for your podcast vs broad is better 

• How to balance the fear of "not entertaining enough" and staying true to your own personality 

• What to focus on when measuring the success of your podcast (it’s not all about the downloads). 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Today we are chatting with digital marketing entrepreneur, speaker, and neuromarketer Chris Dayley who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

• What is a neuromarketer?
• What are the biggest problems most businesses have with their websites?
• You say you focus on user psychology - how does psychology tie in with marketing?
• Why do businesses struggle to get people to convert?
• What testing should we do to get higher conversions?
• What are some things that influence website audience behavior?
• What are some things people should think about with their mobile sites?

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Links to Resources Mentioned
https://www.disruptiveadvertising.com/
Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Aaron Orendorff. Aaron is a content strategist that has been featured on the Huffington Post, Fast Company, Entrepreneur and more.

In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Yann Ilunga. Yann is a podcast consultant who helps entrepreneurs, business owners, and creatives leverage the power of podcasting and funnels to build authority, network with influencers, generate more leads and find more customers. Yann is also the host of 360 Entrepreneur Podcast and The Jazz Spotlight, and is the organizer of the world’s largest virtual summit.

You’ve been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren’t really showcasing your expertise in the right way and you aren’t getting the results you hoped.  

On this episode I’m going to share

• 3 quick fixes to position yourself as an expert on all channels (especially LinkedIn) 

• Why your interviews aren’t showcasing your expertise and how by updating your interview questions and one sheet, can make a huge difference. 

• 3 steps to craft your talk, guide the podcast host and boost your influence 

• How to leverage your episode (once it’s live) for more visibility, authority and leads 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Kyle Martin is the creator of PodHero. After discovering the world of podcasting Kyle’s life changed. He learned about a number of pain points that podcasters and storytellers experience and that inspired the creation of PodHero.

PodHero is a swiss army knife of marketing tools geared towards podcasters that help them build their audience and find success.

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover: 

• The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready.

• Insights on different styles of trailers, their purposes, and their impact on engaging listeners.

• Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality.

• The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure.

• The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Main Questions Asked:

• What is Repurpose.io and how does it help content creators?
• Are content creators nervous about repurposing content?
• What does Simple Podcast Press do?
• What are some mistakes that podcasters do?
• How difficult is it to get started with Simple Podcast Press?

Key Lessons Learned:

Repurpose.io

• Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms.
• You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast.
• Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience.
• Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically.
• Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube.

Simple Podcast Press

• Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site.
• The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list.
• It also has an option for custom buttons that allow you to give away custom content that is specific to that episode.
• Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience.
• When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable.

Podcasting

• Many podcasters edit too much, focus more on the content than the presentation of the episode.
• Ask for feedback and provide the content that your listeners are asking for.
• Email the segment of your list that opted in for the content that makes sense to them, don’t blast your whole list if it’s a topic that doesn’t interest them.
• Recycle your episodes with tools like MeetEdgar and Social Jukebox.
• Send people to your site to listen, don’t send them a link to the mp3.
• Don’t neglect Facebook, Facebook videos often have more views than the same video on YouTube.
• Podcasting is not usually the core of your business, you should focus on creating good content without spending hours on manually posting it on various platforms.

Simple Video Press

• Simple Video Press is a WordPress plugin that brings in all your YouTube videos and creates blog posts for each video. It also incorporates the comments on the video automatically.
• Simple Social Press does essentially the same thing but for Facebook Live videos.

Final Tips

• If you are a content creator, save yourself some time by using the suite of tools that Hani has built.
• Don’t be afraid to repurpose and recycle your content in different formats.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Repurpose.io

Simple Podcast Press

Simple Video Press

Simple Social Press

Hani Mourra on Facebook

Kelly Roach is the host of the popular podcast Unstoppable Success Radio, she is an international best selling author, and the CEO of Kelly Roach Coaching. As a former NFL cheerleader and Fortune 500 executive, Kelly brings a powerful combination of proven and profitable business growth strategies to entrepreneurs around the world.