Let's Talk Marketing w/NDUB (Nathan A Webster)

Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in.

In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience.

Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to:

• Identify the key touchpoints that customers interact with
• Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage
• Uncover hidden pain points and frustration triggers that can derail the customer experience
• Implement strategies to improve customer satisfaction and loyalty
• Discover practical tips and tools to create your own customer journey map

By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth.

So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference.

Enjoy the show!

In this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2025, urging listeners to focus on evolution and value creation in their businesses.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

As marketing experts, we've heard it all. From "video marketing is too expensive" to "social media is a waste of time," there are countless myths and misconceptions about marketing that hold businesses back.

also, marketing can be complex and confusing, especially if we're new to it. There's so much information out there, and it can be hard to know what to believe and what to ignore.

In this video, we're debunking the top marketing misconceptions so that we can stop wasting time and money on ineffective strategies.

Nathan wanted to show others how they can use LinkedIn as a B2B (business to business) tool for lead generation and building their network. LinkedIn is a powerful tool without paying for its tools. Follow along to see how to use both for your business and professional outreach. 

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

Enjoy Pt 2!

Réland Logan has joined us again from her hiatus, and she's ready to drop those diamonds in a two-parter. One of the most important issues of B2B companies is earning an ROI on their marketing, especially their social media. Follow along and check out Rae's site, https://graydigitalmktg.co/. 

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. 

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

One of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

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Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

We all know that many entrepreneurs struggle with content creation. They don't know where to start, they don't have the time to do it, or they simply don't know how to create content that will engage their audience.

That's why we wanted to create this video to share our personal best tips for content creation. We want to help entrepreneurs create content that will help them grow their businesses and achieve their goals.

Content creation is essential for entrepreneurs because it helps us to:

• Build brand awareness
• Establish ourselves as experts in our field
• Generate leads and sales
• Connect with our customers on a deeper level

But with so much content out there, it can be tough to make our content stand out. That's why it's important to create high-quality content that is relevant to our target audience and that provides value.

Enjoy the show!

Nathan discusses LinkedIn's importance and its benefits for individuals and businesses. He emphasizes the need to adapt and evolve in the changing marketing landscape. Nathan reviews an article on LinkedIn and highlights its pros and cons. Here's the article: https://www.forbes.com/advisor/business/software/linkedin-review/. 

Takeaways

• LinkedIn is a powerful platform that individuals and businesses should not overlook.
• Adapting and evolving in marketing is crucial to stay ahead.
• LinkedIn offers a broad reach of applicants for professional jobs and excellent profile tools.
• Using LinkedIn strategically can enhance personal branding and be a valuable marketing tool.

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

#B2BMarketing #MarketingStrategy #ContentMarketing

#MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips

Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain points.

Réland Logan has joined us again from her hiatus, and she's ready to drop those diamonds in a two-parter. One of the most important issues of B2B companies is earning an ROI on their marketing, especially their social media. Follow along and check out Rae's site, https://graydigitalmktg.co/. 

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

Carla Titus - Founder/CEO of Wealth & Worth Within is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established businesses consulting experience. She is a fractional CFO who provides financial consulting and advisory services to business owners. Her priorities for their clients range from having growing profits, having cash in the bank, and paying themselves well so they can build personal wealth.  

●      Facebook: https://www.facebook.com/wealthworthwithin

●      Instagram: http://instagram.com/wealthworthwithin

●      LinkedIn: https://www.linkedin.com/company/wealthworthwithin/

●      Youtube: youtube.com/@wealthworthwithin

●      Pinterest: https://www.pinterest.com/wealthworthwithin/

●      Twitter: https://twitter.com/WWWithin

●      Tiktok: https://www.tiktok.com/@wealthworthwithin

Host: Nathan A Webster

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Podcast Sponsored by https://letsconnectpnw.com/

We welcome Gravitate's Don Elliot been in the marketing trenches for a long time. Seen trends come and go, budgets slashed, tears shed, and victories hard-won. My agency, well, it's more than just a company; it's a battle cry, a testament to the resilience of creativity and the power of adaptation.

Why should you, a fellow marketing warrior, care about our battle scars?

• Get your survival kit ready: Learn the battle-tested strategies we used to navigate industry upheavals and keep our clients afloat.
• Discover the resilience gene: Uncover the secrets of building a team that can adapt, innovate, and conquer any obstacle.
• Find your marketing mojo: Reignite your passion with stories of grit, creativity, and the unwavering belief in the power of marketing.

This video isn't just a history lesson; it's a field manual for the modern marketer. It's a blueprint for building an agency that not only survives, but thrives, in the ever-changing landscape of marketing.

So, grab your metaphorical weapon of choice (laptop, phone, anything that fuels your creativity) and join me on this journey. Click the link below and let's raise a toast to 25 years of blood, sweat, and marketing magic. Remember, in the marketing war, the bravest soldiers are the ones who never give up.

Let's fight, win, and redefine what it means to be a marketing agency.

Enjoy the show!

Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots.  with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The conversation revolves around the experience of attending a conference and the importance of building genuine connections. Narek discusses "the unconference" format of the conference and the ability to let go of the business persona, make genuine connections, and creating an environment that allows for organic connections and emphasizes the need for more moments like this throughout the year. 

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this video, I'll share my personal best advice on how to avoid the common marketing pitfalls and grow your business.
As a marketing expert, I've seen it all. I've seen businesses fail because they didn't have a clear plan. I've seen businesses waste money on ads that didn't convert. And I've seen businesses lose customers because they didn't take the time to nurture them.
I'll share some of my own personal marketing tips and tricks that have helped me grow my own business.

So what are you waiting for? Watch this video now and start avoiding these top 5 marketing mistakes!

Enjoy the show!

It's time to change it up. Do you agree?

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

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Podcast Sponsored by https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand. 

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Ever wondered why some businesses just ooze magic? Their customers rave, their teams glow, and success seems to follow them like a loyal puppy. The secret? Happiness. Not just any kind, mind you, but the contagious, customer-magnetizing happiness that breeds from engaged, fulfilled employees.

But how do you unlock this secret sauce? That's where this video comes in. I'm spilling the beans on my top 5 happiness hacks that'll transform your team into CX champions:

• From "job" to "joy": Discover how to create a work environment that sparks passion, not just paychecks.
• Empowerment, not micromanagement: Learn how to give your team the freedom to own their interactions and watch their creativity soar.
• Customers as co-stars, not just clients: Show you how to make your employees feel like partners in creating amazing experiences, not just cogs in a machine.
• Feedback is fuel, not fire: Learn how to turn feedback into a growth engine that propels your team and your CX to new heights.
• Celebrate the wins (big and small): Discover the power of recognizing and rewarding even the smallest victories to keep your team's happiness meter overflowing.

This isn't just fluffy feel-good stuff, folks. Happy employees translate to higher customer satisfaction, increased loyalty, and ultimately, a thriving business. So, whether you're a CEO, a manager, or just someone who wants to understand the magic behind a great customer experience, hit play and unlock the happiness potential of your team.

And hey, if you find this video valuable, don't be shy! Hit that like button and subscribe for more CX magic. Let's make the world a happier, more customer-centric place, together!

Enjoy the show!

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant.

Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Whether you're a seasoned marketing pro or just starting out, this video is a must-watch. So what are you waiting for? Click play now and learn how to avoid the pitfalls of horrible marketing job descriptions.

Why You Should Watch This Video:

• Avoid wasting your time and energy on jobs that aren't right for you.
• Learn how to spot red flags in job descriptions early on.
• Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.

Enjoy the show!

Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have a clear feedback loop in place to measure results.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Nathan has seen an uptick in clickbait promotion, so he wanted to chop it up on the podcast. Clickbait marketing schemes are tactics, short-term processes used to encourage users to click on a link by using compelling or misleading (eg, fake) headlines. Tell him what you think by emailing info@nwebsterllc.com. 

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.

Please rate, review and share!

Podcast Sponsored by https://letsconnectpnw.com/

A great business knows and understands its brand is everything. It's the lifeblood of the business with the same priority of keeping cash flowing in the door, so is maintaining a brand relevance to current prospective customers. So enjoy Rèland Logan and Nathan drop those marketing diamonds. 

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and place) and how they relate to creating a successful sales and marketing strategy. He also highlights the need to set the right price point and consider the cost of the service or product when working on the business.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In PART 2...

Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals still need to achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup.

Host: Nathan A Webster

Watch the Podcast on YouTube!

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In the competitive world of marketing, it's easy to fall prey to deceptive tactics and misleading promises. But as a seasoned marketing expert, I'm here to arm you with the knowledge to identify and avoid these red flags, safeguarding your business from unethical practices and ensuring you get the most out of your marketing investments.

In this video, I'll unveil the common red flags that signal trouble, from exaggerated claims and vague guarantees to hidden fees and unrealistic results. I'll provide real-world examples to illustrate these red flags and share my personal insights on how to navigate the marketing landscape with caution and discernment.

Why You Should Watch This Video:

• Avoid wasting your time and energy on jobs that aren't right for you.
• Learn how to spot red flags in job descriptions early on.
• Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.

Enjoy the show!

Forget "likes" and "shares," folks. In this video, we're going deep – deep into the soul of marketing, where strategy meets inspiration, and logic dances with a hint of holy fire. This isn't your typical "tips and tricks" tutorial. This is a call to arms, a marketing prayer for those who dare to push beyond the ordinary.

As a marketing veteran with my fair share of scars and victories, I've learned that true success isn't just about clicks and conversions. It's about igniting a spark, building a movement, and leaving a legacy that transcends spreadsheets. It's about believing in the invisible power of stories, the magic of connection, and the raw human hunger for something that matters.

Enjoy the show!

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where he faced personal and professional setbacks, forcing him to confront his excuses and reevaluate his path.

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. 

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being an immigrant to becoming a community consultant, emphasizing the need for genuine connections and mentorship. The conversation highlights the challenges of work-life balance and the necessity of intentional networking. Listeners are encouraged to embrace their unique stories and foster relationships that can lead to meaningful opportunities.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

As a podcaster, Nathan couldn't not talk about this Stitcher. When he heard the platform was closing, Nathan wanted to share his thoughts when the news broke. Here are some articles discussed in the show Stitcher, Mashable, and Digital Trends. 

This is second part of Nathan's interview with Keith Sconiers, an entrepreneur, storyteller, and catalyst. 

Host: Nathan A Webster

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LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

#B2BMarketing #MarketingStrategy #ContentMarketing

#MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

If you're in business to stay in business, you have to make sales. In order to make sales, you have to create a system to earn clients. That process is called lead generation. Follow along as Nathan breaks down a simple way to earn leads. 

Host: Nathan A Webster

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LinkedIn | Instagram | Twitter | NDUB Brand 

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Podcast Sponsored by https://letsconnectpnw.com/

Rèland Logan and Nathan go in at again about helping businesses develop their brand reach, awareness, and conversions. 

Host: Nathan A Webster

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LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

For another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO. 

Host: Nathan A Webster

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Podcast Sponsored by https://letsconnectpnw.com/

The world of sales and marketing is constantly evolving, with new trends, technologies, and Nathan thought it was time to speak about using the new AI technology. In order to stay ahead of the competition, you have to adapt your marketing strategy and operations. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.

Please rate, review, and share!

Podcast Sponsored by https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster  discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning through social media, urging listeners to take their online presence seriously and to seek professional help if needed.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and encourage consumer action, ultimately leading to successful marketing outcomes.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with their weaknesses, and hold them accountable.

OAME's website: https://oame.org/

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Nathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.

Please rate, review and share!

Podcast Sponsored by https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their male counterparts. The conversation also touches on the implications of DEI (Diversity, Equity, and Inclusion) in marketing strategies, the importance of niche marketing, and empowering women entrepreneurs. The episode concludes with insights on future directions and the significance of authenticity in branding.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Summary

In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big.

Host: Nathan A Webster

Subscribe on YouTube!

Connect: LinkedIn

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his IG.

Enjoy the show!

Host: Nathan A Webster

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Connect: LinkedIn

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Links:

NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from well-known brands like McDonald's and Topgolf, Nathan illustrates how effective branding can lead to sustained customer engagement and loyalty.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Kent want to share his marketing and entrepreneurial experiences. Follow along with his LinkedIn article: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/.

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

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On rare occasions, Nathan talks about current events and marketing mishaps. Today, we have one of those moments thanks to Twitter. As Twitter has been rebranded to 'X', Nathan said, " this is why I don't focus on marketing trends." Enjoy the show!

Host: Nathan A Webster

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One of our favorite guests, Jay Rathell, joins us again to share how Facebook ads work. He's the owner and operator of Yamaro83 and specializes in digital ads. Enjoy the show. 

I believe that targeting your ideal customer avatar is one of the most powerful strategies for business success. By knowing who you are serving, you will be able to create more value for them and stand out from the competition. You will also be able to save time and money by focusing on the right people and the right channels.

Don’t miss this opportunity to take your business to the next level.

Enjoy the show!

Summary

In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success.

Watch the full interview on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales.

Shopify Link: https://www.shopify.com/blog/bfcm-campaigns

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlights the significance of creating content that resonates with audiences and encourages interaction, ultimately driving brand awareness and loyalty.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

One of the biggest questions Nathan receives comes around a lack of conversion from digital channels. Building the top, middle, and bottom funnels have been covered in previous episodes. This episode is for those potential customers who still need nurturing and good timing.

Host: Nathan A Webster

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Summary

For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the significance of data and technology in driving modern marketing success. "The importance of building relationships  have never been greater," Nathan reiterates "marketing is now at the center of the growth agenda for the entire company."

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode, Nathan and Réland Logan are back again with the deep dive from the Forbes' 15 Key Marketing Trends to Watch in 2024. They covered it the previous week but were ready to make their own. Here's the part two enjoy! 

Host: Nathan A Webster

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#B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips

In today's fast-paced world, where time seems to slip through our fingers like grains of sand, it's more crucial than ever to optimize our productivity and efficiency. That's why I'm here to introduce you to a powerful mindset shift that will revolutionize your approach to time management: the "Ain't Got Nobody Time for That!!!" mantra.

It's a declaration of self-empowerment, a refusal to let unnecessary distractions and time-wasting activities dictate our lives.

Why You Should Watch This Video:

• Avoid wasting your time and energy on jobs that aren't right for you.
• Learn how to spot red flags in job descriptions early on.
• Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.

Enjoy the show!

Nathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility?

Host: Nathan A Webster

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There's a saying, "You can pick my brain after you've paid the invoice." Well, Nathan is allowing you to pick his brain. Want to know about SEO, marketing strategy, and how to convert strangers to customers, schedule your appointment today and follow this link: https://calendly.com/ndubbrand/pick_my_brain. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

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In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map to enhance retention and satisfaction.

Important Information

This video advertisement we talked about in this video is intended for informational use only, and is not designed to replace the medical advice of your healthcare provider. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not recommended. Please see the Full Prescribing Information and Medication Guide at https://www.opzelura.com/opzelura-prescribing-information which includes a more complete details about the product.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

When Nathan heard his blunder on the 7 C's of Marketing, he laughed and said "now we have to make an whole episode about it." Here's the show and resources. Enjoy.

1. https://www.digigeeks.co/blogs/7-c-s-of-digital-marketing
2. https://ahrefs.com/blog/marketing-mix/
3. https://en.wikipedia.org/wiki/Marketing_mix#cite_note-Business_for_Higher_Awards-6

Host: Nathan A Webster

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For key consulting moments, Nathan helps his clientele define their avatar. In particular, he teaches learning the psychographics of their prospective customers. Psychographics is excellent for understanding consumer behavior. That behavior includes attitudes, values, and interests. 

Host: Nathan A Webster

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In this episode, Nathan and Réland Logan are back at again. This time, they discuss the Forbes' 15 Key Marketing Trends to Watch in 2024. They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data. 

Host: Nathan A Webster

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#B2BMarketing #MarketingStrategy #ContentMarketing

#MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce.

Raul's Info:

https://www.referralcandy.com/eaci

https://www.linkedin.com/in/raulgalera/

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

The goal was to publish this episode last week, but we had some issues. Our apologies, but we hope you still enjoy the show. In this episode, Nathan had the marketing crew (Rae and Jay) discuss the significance of Dr. Martin Luther King Jr. Day and share their personal perspectives on the holiday, controversies surrounding MLK's legacy, and the whitewashing of his message. 

Major Takeaways

• Martin Luther King Jr. Day is a significant holiday that sparks discussions about race, equality, and social justice.
• MLK's legacy is complex, and it is important to acknowledge both his accomplishments and the controversies surrounding his life.
• The commercialization of MLK Day and other holidays can undermine their true meaning and perpetuate tokenism and opportunism.
• Individuals should evaluate the intentions and actions of companies when deciding to work with them, ensuring they align with their values and commitment to diversity and inclusion.

Chapters

00:00 Introduction and Housekeeping
02:00 Introductions
03:45 Discussion on MLK Day
07:48 Different Perspectives on MLK Day
11:39 MLK's Legacy and Controversies
15:13 Significance of MLK Day
20:33 Personal Reflections on MLK Day
23:35 Holidays as Days Off
26:20 MLK's Dream and Business
31:07 Evaluating Business Decisions
36:06 Tokenism and Opportunism
38:22 Representation in Media
39:21 Telling Accurate Stories
40:16 Opportunity for Doing What's Right
40:43 Conclusion and Appreciation

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In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Nathan's excited to bring on another great marketing expert to the show. Mr. Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.

He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.

Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.

Enjoy the show!

Marketing is constantly changing, and it can be tough to keep up with the latest trends. That's why I wanted to create this video to help you avoid using outdated and dangerous marketing strategies.

In this episode, I share my personal best advice on how to market your business ethically and sustainably. I also give you some specific examples of expired and dangerous marketing strategies that you should avoid at all costs.

You may be thinking, "but I've been using these strategies for years and they've been working great for me!" Well, I hate to break it to you, but those strategies are no longer effective. And in fact, they could actually be hurting your business.

Enjoy the show!

Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals don't achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup. Make sure you listen to both episodes. 

Host: Nathan A Webster

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Enjoy one of the many testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. Make sure you watch the video on YouTube.

Learn more at https://letsconnectpnw.com/. 

Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth.

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

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We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself. 

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrace their unique value propositions and invest in their digital assets, as well as seek help when needed to achieve their definition of success.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode, Nathan invited R.T. Custer from Vortic Watch Company. In 2014, he started the business with his business partner, Tyler Wolfe. Together they pursued the idea they had in college at Penn State: A wristwatch completely built in the United States. Their signature product, The American Artisan Series, features antique American pocket watches that have been salvaged, restored, and preserved inside one-of-a-kind wristwatches. They are becoming the next Great American Watch Company by “preserving American history one watch at a time.”

Host: Nathan A Webster

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Réland is back with Nathan for a 3rd straight time, and they're having a blast talking about client scenarios, marketing assets, and insights on how to correctly build your brand for long-term success. 

Host: Nathan A Webster

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Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. 

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan, Réland, and Jay reunite to discuss various topics ranging from the latest in music culture, particularly the ongoing Drake beef, to marketing strategies employed by artists like Kendrick Lamar. They explore the implications of music trends on marketing, the accessibility of concert tickets, and the cultural significance of branding in the music industry. The conversation is lively, filled with humor, and offers insights into how artists navigate their careers in the current landscape. In this conversation, the speakers discuss various themes including the rising costs of concert tickets and the accessibility of live music, the marketing strategies behind major events like the Super Bowl halftime show, and the importance of political awareness at the local level. They emphasize the need for individuals to engage with their communities and take responsibility for their political choices, while also highlighting the significance of strategic planning in achieving personal and financial success.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future.

Ryan's Bio: 

Ryan is a three-time Founder and President of the ventures A5 Events, Ideal Content, and Plan B Distribution, with expertise across the respective business trades of corporate event management, digital marketing, and secondary wholesale. 

A master strategist for 25+ years, Ryan has aced the balance between building profitable 7 and 8-figure businesses full-time without compromising on his personal life. 

He is a well-known figure in film circuits — and has been since the age of 13, when he directed the short film “The Question,” starring acting stalwarts like Ted Danson, Kirstie Alley, and Woody Harrelson. His association with movie studios continued into his adulthood through his inventory liquidation venture Closeout Division (DVA), which has a database of 350+ companies and generates $20M+ in annual sales.

Ryan is an influential voice in entertainment and has been featured across top media platforms, including ABC7 News, CBS’ “Early Show,” The Washington Post, Los Angeles Times, and The New York Times. He is also an established author, with titles like How to Start Life! and How to Plan, Produce & Distribute Your Independent Film among his credits.     

Emmanuel Williams is the visionary founder and principal Consultant of YPD Equity Consulting. Emmanuel is a conflict management practitioner with a heavy emphasis on racial equity/anti-racism initiatives. His work provides tools to counteract all forms of racial prejudice, microaggressions, and anti-blackness. 

1. Email - ypdevelopment2030@gmail.com
2. LinkedIn - https://www.linkedin.com/in/emmanuel-williams-b8003621/
3. Website - https://www.emmanuelwilliams.co/

Host: Nathan A Webster

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Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in.

In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience.

Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to:

• Identify the key touchpoints that customers interact with
• Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage
• Uncover hidden pain points and frustration triggers that can derail the customer experience
• Implement strategies to improve customer satisfaction and loyalty
• Discover practical tips and tools to create your own customer journey map

By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth.

So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference.

Enjoy the show!

In this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies.

https://www.linkedin.com/in/gregstuart

https://twitter.com/gregstuart

https://www.facebook.com/gregnstuart

https://mansavesdog.wordpress.com/

https://www.crunchbase.com/person/greg-stuart

https://angel.co/greg-stuart

greg@mmaglobal.com

Host: Nathan A Webster

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NDUB Brand 

NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

This video isn't just about marketing; it's about redefining what it means to be a leader in today's business world. So, ditch the beige and unleash your inner Mike. It's time to paint the town red (or blue, or green – with explosive marketing mayhem, the possibilities are endless!).

Remember, in the marketing jungle, the fiercest beasts are the ones who dare to be different. So, channel your inner mad scientist and let Mike the Marketing COO show you how to dominate the marketing food chain!

Enjoy the show!

In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business.

Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/

Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift 

Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/

Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube. 

Host: Nathan A Webster

LinkedIn | Instagram | Twitter | NDUB Brand 

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In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence.

Watch the full podcast on YouTube.

NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. 

Jon's email: jon@originality.ai. 

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference:  https://letsconnectpnw.com/